日本の電動自転車市場シェア分析、業界動向と統計、成長予測 2025-2030年

日本の電動自転車（eバイク）市場レポートは、業界を推進力タイプ（ペダルアシスト、スピードペデレック、スロットルアシスト）、用途タイプ（カーゴ／ユーティリティ、シティ／アーバン、トレッキング）、バッテリータイプ（鉛蓄電池、リチウムイオン電池、その他）に分類しています。レポートには、米ドル建ておよび数量ベースの市場規模、2029年までの予測、そして成長見通しの分析が含まれています。過去のデータと将来のトレンドも網羅しています。

日本の電動自転車（eバイク）市場規模は、2025年には11億1,000万米ドルに達すると推定され、予測期間（2025～2029年）中に12.56%のCAGRで成長し、2029年には17億8,000万米ドルに達すると予想されています。

日本の電動自転車（eバイク）市場は、都市部におけるモビリティニーズの進化とインフラ整備を背景に、大きな変革期を迎えています。128万キロメートル以上に及ぶ広大な道路網は、数多くの橋やトンネルを擁し、日本における電動自転車の普及に理想的な環境を提供しています。自転車専用インフラの整備とスマートシティ構想の発展により、電動自転車の利用に適した環境が整えられています。都市計画者や自治体は、持続可能な交通手段における電動自転車の役割を認識し、都市開発計画に自転車に配慮した要素をますます取り入れています。自転車レンタルサービス市場は目覚ましい成長を見せており、2023年には2,292万米ドルに達し、代替交通手段に対する消費者の強い関心を示しています。

バッテリーシステムの技術進歩は市場構造を大きく変えつつあり、2023年にはリチウムイオン電池が市場シェア89.65%を占め、この分野を席巻するでしょう。メーカー各社は、より高効率で持続可能な電動自転車用バッテリーソリューションの開発に注力しており、特に航続距離の延長と充電時間の短縮に重点を置いています。業界では、特にバッテリー管理システムやモーター効率といった分野において、研究開発への多額の投資が行われています。日本の電動自転車メーカーは、コンパクトなバッテリー設計と統合における革新をリードし、都市部の通勤者やレジャーライダーの特定のニーズに応えています。

Japan E-bike Market Analysis

The Japan E-bike Market size is estimated at 1.11 billion USD in 2025, and is expected to reach 1.78 billion USD by 2029, growing at a CAGR of 12.56% during the forecast period (2025-2029).

Japan’s e-bike market is experiencing significant transformation driven by evolving urban mobility needs and infrastructure development. The country’s extensive road network, spanning over 1.28 million kilometers with numerous bridges and tunnels, provides an ideal foundation for Japan electric bicycle adoption. The integration of dedicated cycling infrastructure and the development of smart city initiatives have created a conducive environment for e-bike usage. Urban planners and municipalities are increasingly incorporating bicycle-friendly elements into city development plans, recognizing the role of e-bikes in sustainable transportation. The bicycle rental service market has shown remarkable growth, reaching USD 22.92 million in 2023, indicating strong consumer interest in alternative transportation options.

Technological advancements in battery systems are reshaping the market landscape, with lithium-ion batteries dominating the sector at an 89.65% market share in 2023. Manufacturers are focusing on developing more efficient and sustainable electric bicycle battery solutions, with an emphasis on longer range capabilities and faster charging times. The industry is witnessing significant investment in research and development, particularly in areas such as battery management systems and motor efficiency. Japanese e-bike manufacturers are leading innovations in compact battery design and integration, catering to the specific needs of urban commuters and recreational riders.

Consumer preferences are increasingly shifting towards city/urban e-bikes, which represent a significant portion of new bicycle sales. The market is seeing a notable trend towards pedal-assisted electric bicycles (pedelec), which account for approximately 12.2% of all new bicycle sales in Japan. These bikes are particularly popular in residential areas with varying topography, offering consumers an efficient solution for daily commuting and recreational activities. Manufacturers are responding to this demand by developing models that combine comfort, practicality, and advanced features while maintaining competitive price points.

The industry is characterized by continuous product innovation and development, with manufacturers focusing on lightweight designs, smart connectivity features, and improved user interfaces. Companies are investing in advanced manufacturing techniques and materials to enhance product durability and performance. The integration of IoT capabilities and smart features in newer models is becoming increasingly common, allowing for better user experience and maintenance tracking. Japanese e-bike manufacturers are particularly focused on developing compact, efficient designs that address the specific needs of urban environments while maintaining high safety and quality standards.

PROPULSION SEGMENT MARKET OVERVIEW

• Japan is an Asian country that is no stranger to electric bikes. Electric power-assisted bicycles were introduced to the Japanese market, aiding the elderly by requiring less physical strength to navigate their daily life on a bicycle. The fundamental advantage of motorized bicycles, such as pedelecs, is the ease with which they may be used in daily life, such as doing errands or commuting. The majority of pedelec owners in Japan purchased their pedal-assist electric bicycles because they live in a residential area with a high number of slopes.
• Due to the island’s rough geography, Japan’s road system comprises more than 1.28 million kilometres of length and hundreds of bridges and tunnels. Because there are so many highways in Japan with little traffic, long-distance cycling is extremely common throughout much of the country. In 2021, pedal electric cycles (pedelecs), which make up around 12.2 percent of all new bicycle sales in Japan, will typically cost between 70 and 150 thousand Japanese yen.
• In Japan, the number of events using motorised bicycles has decreased from approximately 23.14 thousand in 2011 to fewer than 7,000 in 2020. The increased number of bicycles on the road reduces the likelihood of an accident. Rising youth interest in sports such as uphill cycling, as well as increased awareness of a healthy and active lifestyle, are expected to fuel market demand in the future years. The pedal-assist bicycle is useful for short distances, but the speed Pedelec will be the most convenient option in the near future. Furthermore, as power and speed capabilities improve, consumers will most likely gravitate toward the Speed Pedelec category in the coming years.

Japan E-bike Market Trends

Japan exhibits a consistent increase in E-Bike adoption rates, reflecting growing market penetration and consumer acceptance.

• The e-bike market in Japan is quickly becoming the most popular mode of transportation in urban areas. E-bikes are more agile and quicker than cars as they are extremely maneuverable and can readily dodge obstacles that cause a vehicle to slow down.
• In recent years, the number of e-bikes sold in Japan has increased, showing significant demand from a growing number of older people and working parents with young children. Older people were the major target demographic when electric power-assist bicycles were first introduced to the Japanese market. Motorized bicycles, such as pedelecs, are more convenient to commute. The elderly benefit from these bicycles as they allow them to exert less physical strength to navigate their everyday lives. However, in recent years, parents of preschool children have grown to rely on the convenience of e-bikes while dropping their children at daycare centers.
• Due to the resumption of business activities and the removal of trade restrictions imposed during lockdown, the adoption of e-bikes increased in Japan. Lifting trade regulations has benefited the country’s import and export activities. Due to e-bikes features and benefits, such as fuel efficiency and time savings, their adoption rate is projected to increase in Japan in the future.

Japan maintains a high percentage of commuters traveling 5-15 km daily, indicating a strong preference for this travel distance.

• The bicycle culture is gaining popularity in the country. Over the years, bicycle demand in Japan has increased. The usage of bicycles for commuting to various places, such as schools, marketplaces, and job sites, is increasing in the country. In 2020, more people started using bicycles to travel a distance of 5-15 km for exercising and going to nearby places, such as markets or offices. Therefore, the demand for bicycles in Japan increased in 2020 compared to 2019.
• The restrictions and barriers imposed during the pandemic significantly and favorably affected the bicycle market in Japan. For short trips, more Japanese choose to walk or bike instead of using other automobiles. The availability of e-bikes with more sophisticated features and longer battery lives also encouraged individuals to choose bicycles for weekend activities and exercise, further boosting the number of commuters in Japan who traveled 5-15 km on bicycles in 2021 compared to 2020.
• Bicycle use for short trips became common as people habitually used bicycles to commute to nearby places. Currently, many individuals commute daily by bicycle, covering a distance of 5-15 km to local markets and workplaces. More people prefer to commute by bicycle due to the growing health benefits, carbon-free commuting, and saving time by avoiding traffic. These factors are anticipated to increase the number of people commuting a distance of 5-15 km in Japan during the forecast period.

Japan E-bike Industry Overview

The Japan E-bike Market is fragmented, with the top five companies occupying 37.20%. The major players in this market are Asahi Cycle Co. Ltd, Panasonic Cycle Technology Co. Ltd, Shimano Inc., Trek Bicycle Corporation and Yamaha Bicycles (sorted alphabetically).

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Table of Contents

1 EXECUTIVE SUMMARY & KEY FINDINGS

2 REPORT OFFERS

3 INTRODUCTION

3.1 Study Assumptions & Market Definition

3.2 Scope of the Study​

3.3 Research Methodology

4 KEY INDUSTRY TRENDS

4.1 Bicycle Sales

4.2 GDP Per Capita

4.3 Inflation Rate

4.4 Adoption Rate Of E-bikes

4.5 Percent Population/commuters With 5-15 Km Daily Travel Distance

4.6 Bicycle Rental

4.7 E-bike Battery Price

4.8 Price Chart Of Different Battery Chemistry

4.9 Hyper-local Delivery

4.10 Dedicated Bicycle Lanes

4.11 Number Of Trekkers

4.12 Battery Charging Capacity

4.13 Traffic Congestion Index

4.14 Regulatory Framework

4.15 Value Chain & Distribution Channel Analysis

5 MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

5.1  Propulsion Type

5.1.1 Pedal Assisted

5.1.2 Speed Pedelec

5.1.3 Throttle Assisted

5.2  Application Type

5.2.1 Cargo/Utility

5.2.2 City/Urban

5.2.3 Trekking

5.3  Battery Type

5.3.1 Lead Acid Battery

5.3.2 Lithium-ion Battery

5.3.3 Others

6 COMPETITIVE LANDSCAPE

6.1 Key Strategic Moves

6.2 Market Share Analysis

6.3 Company Landscape

6.4 Company Profiles

6.4.1 Asahi Cycle Co. Ltd

6.4.2 Bridgestone Cycle Co. Ltd

6.4.3 Fujikom Co. Ltd

6.4.4 Giant Manufacturing Co. Ltd.

6.4.5 Kawasaki Motors Corporation Japan

6.4.6 Maxon Motor AG

6.4.7 Panasonic Cycle Technology Co. Ltd

6.4.8 Shimano Inc.

6.4.9 Trek Bicycle Corporation

6.4.10 Yamaha Bicycles

7 KEY STRATEGIC QUESTIONS FOR E BIKES CEOS

8 APPENDIX

8.1 Global Overview

8.1.1 Overview

8.1.2 Porter’s Five Forces Framework

8.1.3 Global Value Chain Analysis

8.1.4 Market Dynamics (DROs)

8.2 Sources & References

8.3 List of Tables & Figures

8.4 Primary Insights

8.5 Data Pack

8.6 Glossary of Terms

Mordor Intelligenceについて

Mordor Intelligence（モードーインテリジェンス）は2014年に設立されたインドの調査会社です。20の産業を対象に継続的に調査・出版が行っており、これまで世界の企業4000社以上に利用されています。日本からのレポートのご注文・ご購入相談はお気軽にお問い合わせください。

ライセンス別価格表

調査会社の事情により予告なしに変更されることがございます。最新の状況およびその他のパターンについてはお問い合わせください。

ライセンスタイプ1

ご購入に関するご案内

価格・納期について

• 価格
  • ウェブサイトに記載の外貨（定価）を見積日のTTSレートで換算後消費税を加えた金額が弊社からの請求金額になります。見積金額はレート変動に関係なく見積書発行日より2週間有効です。手数料（ハンドリングチャージ）無料。
• ライセンス
  • シングルユーザライセンス
    • 1名のみご利用が可能です。
    • 納品物：PDF（印刷不可・コピー＆ペースト不可）・Excel（印刷不可）
  • チームユーザライセンス
    • 同一企業内7名までご共有可能です。
    • 納品物：PDF（印刷可・コピー＆ペースト可）＋Excel （印刷可）
  • サイトライセンス
    • 同一企業・同一住所内人数無制限ご共有可能です。
    • 納品物：PDF（印刷可・コピー＆ペースト可）＋Excel （印刷可）
  • コーポレートライセンス
    • 一企業および関連企業内人数無制限でご共有可能です。
    • 納品物：PDF（印刷可・コピー＆ペースト可）＋Excel （印刷可）
• 納品形態
  • Eメール
• 納期
  • ご注文後3-4営業日

ご注文方法

• レポートページ内のお問い合わせフォームより見積もりをご請求ください。確認次第見積書と発注書をお送りいたします。既に弊社の見積書をお持ちの場合にはEメールまたはFAXでご注文ください。

その他

• 商品の性質上、ご注文後のキャンセル/返品/交換はできません。ご了承ください。

最新出版レポート

• ポンプ の市場シェア分析、業界動向と統計、成長予測 2025-2030年
• 洗濯洗剤 – 市場シェア分析、業界動向と統計、成長予測 2025-2030年
• 1,4-ブタンジオール – 市場シェア分析、業界動向と統計、成長予測 2025-2030年
• メモリスタの市場シェア分析、業界動向と統計、成長予測 2025-2030年
• 日本の電気自動車市場シェア分析、業界動向と統計、成長予測 2025-2030年

出版レポート一覧