日本の電気自動車市場シェア分析、業界動向と統計、成長予測 2025-2030年

日本の電気自動車市場は、車両構成（乗用車）と燃料カテゴリー（BEV、FCEV、HEV、PHEV）別にセグメント化されています。本レポートでは、市場規模を米ドル建ての市場金額と台数ベースで提供しています。さらに、車両タイプ、車両構成、車体タイプ、駆動方式、燃料カテゴリー別の市場区分も掲載しています。

日本の電気自動車市場規模は、2025年には469.7億米ドルと推定され、2029年には945.1億米ドルに達し、予測期間（2025～2029年）中に19.10%のCAGRで成長すると予想されています。

日本の電気自動車業界は、2050年までに新車販売の完全電動化を達成するという政府の野心的なビジョンの下、変革期を迎えています。日本の電気自動車市場は、人口動態の変化を背景に進化しており、2023年には日本の人口が1億2,462万1千人に減少することが自動車業界の戦略と消費者の嗜好に影響を与えています。日本の自動車メーカーは、戦略的パートナーシップの構築や日本の電気自動車技術への多額の投資を通じて、こうした変化に対応しています。持続可能な交通への政府のコミットメントは、普及促進のためにハイブリッド車を除く電気自動車1台あたり最大7,200米ドルを提供する包括的な補助金制度によってさらに明確に示されています。

日本の自動車業界は、国内の優れた製造力と技術革新を特徴としています。トヨタは、電動化への移行の成功と、変化する消費者ニーズへの対応力を反映し、2023年時点で68.37%の市場シェアを維持し、トッププレーヤーとしての地位を維持しています。主要メーカーは、競争力強化のため、先進的なバッテリー技術の開発とテクノロジー企業との提携にますます注力しています。バッテリーコストは既に2023年には155米ドル/kWhへと大幅に低下しており、業界全体がバッテリーコストの削減に取り組む中で、こうした連携は特に重要です。

日本における規制環境は、EVへの移行を支援するために進化を続けています。日本自動車工業会（JAMA）は、業界標準の策定と技術革新の促進において重要な役割を果たしています。近年の動きとしては、電気自動車に対するより厳格な排出ガス基準の導入や安全規制の強化などが挙げられます。また、2023年には日本の自動車メーカーとグローバルな技術プロバイダーが、次世代の日本製電気自動車技術の開発と製造能力の強化を目的とした戦略的パートナーシップを締結したことからもわかるように、国内外の企業間の連携も活発化しています。

Japan Electric Car Market Analysis

The Japan Electric Car Market size is estimated at 46.97 billion USD in 2025, and is expected to reach 94.51 billion USD by 2029, growing at a CAGR of 19.10% during the forecast period (2025-2029).

Japan’s electric vehicle industry is undergoing a transformative phase, shaped by the government’s ambitious vision to achieve complete electrification of new car sales by 2050. The Japan electric vehicle market is evolving against a backdrop of demographic shifts, with Japan’s population declining to 124.621 million in 2023, influencing automotive industry strategies and consumer preferences. Japanese automakers are responding to these changes by forming strategic partnerships and making substantial investments in Japanese electric car technology. The government’s commitment to sustainable transport is further evidenced by its comprehensive subsidy program, offering up to USD 7,200 per electric vehicle, excluding hybrid vehicles, to accelerate adoption.

The Japanese automotive landscape is characterized by strong domestic manufacturing capabilities and technological innovation. Toyota maintains its position as the dominant player with a 68.37% market share in 2023, reflecting the company’s successful transition toward electrification and its ability to meet evolving consumer demands. Major manufacturers are increasingly focusing on developing advanced battery technologies and establishing partnerships with technology companies to enhance their competitive edge. These collaborations are particularly crucial as the industry works to reduce battery costs, which have already seen a significant decrease to 155 USD/kWh in 2023.

Infrastructure development remains a critical focus area for the Japan EV market, though it faces certain challenges. As of 2022, Japan maintained approximately 29,400 electric vehicle charging stations nationwide, reflecting the need for continued investment in charging infrastructure to support growing EV adoption. The government and private sector are working collaboratively to address these infrastructure needs, with several initiatives underway to expand the charging network and improve accessibility for EV users. Companies like Panasonic and Toyota are making significant investments in battery manufacturing facilities, with Panasonic announcing a USD 692 million investment in 2023 to establish a new battery production facility.

The regulatory landscape in Japan continues to evolve to support the transition to Japan EVs. The Japan Automobile Manufacturers Association (JAMA) plays a crucial role in setting industry standards and promoting technological innovation. Recent developments include the implementation of stricter emission standards and enhanced safety regulations for electric vehicles. The industry is also witnessing increased collaboration between domestic and international players, as evidenced by strategic partnerships formed in 2023 between Japanese automakers and global technology providers to develop next-generation Japanese electric car technologies and enhance manufacturing capabilities.

Japan is increasingly focusing on customizing electric car offerings to cater to diverse consumer lifestyles and driving preferences

• The electric vehicle (EV) market in Japan is experiencing significant growth, driven by the country’s efforts to reduce oil imports and minimize environmental impact. Japan’s government has set ambitious goals, aiming for all new cars sold in the country to be electric or hybrid by 2050. This aligns with a global shift toward sustainable transportation, placing Japan as a pivotal player in the Asia-Pacific EV market. The market’s expansion is evident in its value, which is expected to reach USD 43.32 billion in 2024, with a robust growth rate projected through 2029, highlighting Japan’s commitment to transitioning toward electric mobility.
• Hatchbacks and sedans, being more common in urban settings due to their compact size and efficiency, have a significant share. Meanwhile, SUVs are gaining popularity for their versatility and comfort, appealing to a broader audience seeking both performance and sustainability. The market’s composition reflects a diverse consumer preference, leaning toward a mix of practicality and eco-friendliness in vehicle choice.
• However, the expansion of Japan’s EV market faces challenges, notably in charging infrastructure and regulatory hurdles. The number of charging stations has seen a decline due to high installation and operational costs, exacerbated by stringent safety regulations for high-output chargers. This situation underscores the need for substantial investments in infrastructure to support the growing number of EVs. Despite these challenges, opportunities abound, especially with Japan’s push toward digital transformation and IoT connectivity in the automotive sector.

Japan Electric Car Market Trends

Japan’s electric vehicle market grows gradually due to government and industry partnerships

• The electric vehicle industry in Japan is growing gradually, and the government’s norms and targets to electrify all new car sales by 2035 are shifting the country toward electric mobility. Moreover, government efforts in terms of subsidies and rebates are driving the country’s electric vehicle market. In November 2021, the government of Japan announced that it would provide subsidies on electric vehicles, i.e., up to USD 7200 per vehicle. However, hybrid vehicles are not included in the subsidy program. Such factors contribute to the growth of electric vehicles (passenger cars) by 11.11% in 2022 over 2021.
• Various companies are signing partnerships and ventures to enhance electric mobility in various sectors across Japan. In June 2022, the technology company Sony and the Japanese automaker Honda signed a joint venture to work on electric mobility together. The objective of the venture is to produce and sell electric cars in Japan by 2025. Moreover, Honda has announced the launch of 30 electric vehicles and the production of 2 million vehicles annually by 2030. Each company has invested approximately USD 37.52 million in the venture. Such factors are expected to impact electric mobility positively.
• In April 2022, the US-based automaker General Motors announced an expand its partnership with Honda to produce electric vehicles. As part of the expansion, the companies will develop new affordable electric vehicles, including cars. The production of the vehicles is expected to start in early 2027. Moreover, such international expansions are expected to develop new designs and enhanced cars, which further is expected to raise the sales of electric cars During the 2024-2030 period in Japan, which will also accelerate the demand for battery packs across Japan.

Japan Electric Car Industry Overview

The Japan Electric Car Market is fairly consolidated, with the top five companies occupying 113.79%. The major players in this market are Honda Motor Co. Ltd., Lexus, Mitsubishi Motors Corporation, Nissan Motor Co. Ltd. and Toyota Motor Corporation (sorted alphabetically).

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Table of Contents

1 EXECUTIVE SUMMARY & KEY FINDINGS

2 REPORT OFFERS

3 INTRODUCTION

3.1 Study Assumptions & Market Definition

3.2 Scope of the Study​

3.3 Research Methodology

4 KEY INDUSTRY TRENDS

4.1 Population

4.2 GDP Per Capita

4.3 Consumer Spending For Vehicle Purchase (cvp)

4.4 Inflation

4.5 Interest Rate For Auto Loans

4.6 Shared Rides

4.7 Impact Of Electrification

4.8 EV Charging Station

4.9 Battery Pack Price

4.10 New Xev Models Announced

4.11 Used Car Sales

4.12 Fuel Price

4.13 Oem-wise Production Statistics

4.14 Regulatory Framework

4.15 Value Chain & Distribution Channel Analysis

5 MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

5.1  Vehicle Configuration

5.1.1 Passenger Cars

5.1.1.1 Hatchback

5.1.1.2 Multi-purpose Vehicle

5.1.1.3 Sedan

5.1.1.4 Sports Utility Vehicle

5.2  Fuel Category

5.2.1 BEV

5.2.2 FCEV

5.2.3 HEV

5.2.4 PHEV

6 COMPETITIVE LANDSCAPE

6.1 Key Strategic Moves

6.2 Market Share Analysis

6.3 Company Landscape

6.4 Company Profiles

6.4.1 Bayerische Motoren Werke AG

6.4.2 Daihatsu Motor Co. Ltd.

6.4.3 Daimler AG (Mercedes-Benz AG)

6.4.4 Honda Motor Co. Ltd.

6.4.5 Lexus

6.4.6 Mazda Motor Corporation

6.4.7 Mitsubishi Motors Corporation

6.4.8 Nissan Motor Co. Ltd.

6.4.9 Subaru Corporation

6.4.10 Tesla Inc.

6.4.11 Toyota Motor Corporation

6.4.12 Volvo Car AB

7 KEY STRATEGIC QUESTIONS FOR VEHICLES CEOS

8 APPENDIX

8.1 Global Overview

8.1.1 Overview

8.1.2 Porter’s Five Forces Framework

8.1.3 Global Value Chain Analysis

8.1.4 Market Dynamics (DROs)

8.2 Sources & References

8.3 List of Tables & Figures

8.4 Primary Insights

8.5 Data Pack

8.6 Glossary of Terms

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