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ランジェリーの市場シェア分析、業界動向と統計、成長予測 2025-2030年

Lingerie - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

ランジェリーの市場シェア分析、業界動向と統計、成長予測 2025-2030年
The Report Covers Global Lingerie Industry Report & Growth and is Segmented by Product Type (Brassiere, Briefs, and Other Product Types); by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Report Offers the Market Size and Values in (USD) During the Forecasted Years for the Above Segments.

商品番号 : SMB-78928

出版社Mordor Intelligence
出版年月2025年4月
ページ数160
価格タイプシングルユーザライセンス
価格USD 4,750
種別英文調査報告書

本レポートは、世界のランジェリー業界のレポートと成長を網羅し、製品タイプ（ブラジャー、ブリーフ、その他製品タイプ）、流通チャネル（スーパーマーケット／ハイパーマーケット、専門店、オンライン小売店、その他流通チャネル）、地域（北米、ヨーロッパ、アジア太平洋、南米、中東・アフリカ）別にセグメント化されています。本レポートは、上記セグメントの予測期間における市場規模と価値（米ドル）を示しています。

The Lingerie Market size is estimated at USD 102.83 billion in 2025, and is expected to reach USD 154.55 billion by 2030, at a CAGR of 8.49% during the forecast period (2025-2030).

ランジェリー市場規模は2025年には1,028.3億米ドルに達すると推定され、予測期間（2025～2030年）中に8.49%のCAGRで成長し、2030年には1,545.5億米ドルに達すると予想されています。

ランジェリーの市場シェア分析、業界動向と統計、成長予測 2025-2030年
Lingerie – Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 – 2030)

Consumer behavior towards innerwear lingerie has transformed substantially in recent years, primarily influenced by commercial advertisements, social media, and increased disposable income. As a result, the per capita spending on lingerie globally has increased substantially. Moreover, with the increasing participation of individuals in sports and the rising trend of athleisure, there has been an increase in the demand for intimate wear, which is comfortable and stretchable yet stylish. Furthermore, the emergence of several independent and private-label players has spurred competition through product innovations. Moreover, market players emphasize a structural transformation through digitalization to capture a younger target internationally via social networks. For instance, in 2022, Adidas launched an extensive sports bra collection featuring different new styles across several product franchises to support active women’s specific needs better. The company also launched an online bra-fitting service to ensure the correct size for women shoppers and extend its in-store fitting service.

近年、下着・ランジェリーに対する消費者行動は、主に商業広告、ソーシャルメディア、そして可処分所得の増加の影響を受けて大きく変化しました。その結果、世界的に下着への一人当たりの支出額は大幅に増加しました。さらに、スポーツへの参加率向上やアスレジャーの流行に伴い、快適で伸縮性がありながらもスタイリッシュなインナーウェアの需要が高まっています。さらに、独立系およびプライベートレーベルの台頭により、製品イノベーションを通じた競争が激化しています。さらに、市場関係者は、ソーシャルネットワークを通じて国際的に若年層をターゲットにするため、デジタル化による構造改革を重視しています。例えば、アディダスは2022年に、活動的な女性の特定のニーズをより良くサポートするため、複数の製品シリーズにわたる様々な新しいスタイルを特徴とする幅広いスポーツブラコレクションを発表しました。同社はまた、女性買い物客の正しいサイズを確保し、店舗でのフィッティングサービスを拡充するために、オンラインブラフィッティングサービスも開始しました

Lingerie Market Trends

Growing Influence of Endorsements and Aggressive Marketing

In an age of diversity, companies are evolving their advertising and endorsement strategies across distribution channels to garner consumer attention. Celebrities endorsing or promoting products have increased drastically, helping brands build consumer trust and influence purchasing decisions. Consumers feel more sympathetic toward a brand if their products are promoted by a celebrity they admire or relate to. According to a study by the University of Arkansas in collaboration with the Manchester Business School in London, consumers between 18 and 24 years old actively develop their identities and appearance based on celebrities. They are more susceptible to celebrity brand endorsements than other age groups. As a result, brands are partnering with celebrities to endorse their products. For instance, in March 2023, Lingerie retailer Zivame launched its largest scale sale of the year, the ‘Grand Lingerie Festival.’ Bollywood celebrity Kriti Sanon endorsed the online sale event and featured over 50,000 styles.

Asia-Pacific is the Biggest Market for Lingerie

Asia-Pacific is the largest market for lingerie due to the growing penetration of e-commerce and rising disposable incomes. Moreover, with various popular brands entering the regional market with their online retailing websites and attractive discounts, the market is anticipated to witness higher growth in the coming years. For instance, in September 2023, the United States-based lingerie and lifestyle brand Victoria’s Secret launched its women’s lingerie and sleepwear ranges on its India e-commerce store to offer its entire product range to shoppers across India. Furthermore, manufacturers are introducing body-inclusive, sustainable variants for environmentally conscious consumers, especially millennials and the growing Generation Z population. Therefore, brands like “Inner Sense,’ the flagship brand of Green Ideology, an organic cotton and bamboo fiber manufacturing company, claim to offer skin-friendly lingerie with unique fiber with natural anti-bacterial and anti-microbial properties. The brand claims to provide India’s first premium organic anti-microbial lingerie. Such factors are expected further to boost the market growth during the forecast period.

Lingerie Industry Overview

The lingerie market is highly fragmented and intensely competitive, with the presence of numerous local and international players competing for a leading position in the market. Hansbrands Inc., Victoria’s Secret & Co., Jockey International Inc., Triumph International, and PVH Corp. The key industry participants operate across various geographies with wide-ranging product lines across multiple stores to gain a competitive advantage. Moreover, leading companies are focused on new product launches by directing their investment in new materials and design technology to cater to evolving consumer needs.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Companies

  •  – Hansbrands Inc.
  •  – Jockey International Inc.
  •  – Victoria’s Secret & Co.
  •  – Triumph International
  •  – MAS Holdings
  •  – Berkshire Hathaway Inc.
  •  – Zivame
  •  – PVH Corp.
  •  – Aimer Group
  •  – Wacoal Holdings Corp.

Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Influence of Endorsements and Aggressive Marketing
4.1.2 Inclination Toward Healthy Lifestyle And Athleisure
4.2 Market Restraints
4.2.1 Prevalence of Counterfeit Goods
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Brassiere
5.1.2 Briefs
5.1.3 Other Product Types
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Specialty Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Russia
5.3.2.5 Spain
5.3.2.6 Italy
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE
6.1 Strategies Adopted By Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Hansbrands Inc.
6.3.2 Jockey International Inc.
6.3.3 Victoria’s Secret & Co.
6.3.4 Triumph International
6.3.5 MAS Holdings
6.3.6 Berkshire Hathaway Inc.
6.3.7 Zivame
6.3.8 PVH Corp.
6.3.9 Aimer Group
6.3.10 Wacoal Holdings Corp.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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