アジアのA2P SMS＆CPaaS市場の成長性　2021-2026年：状況と展望

出版：Market Research Future（マーケットリサーチフューチャー）　出版年月：2022年05月

Asia A2P SMS & CPaaS Market Growth (Status and Outlook) 2021-2026

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Asia A2P SMS & CPaaS Market (Status and Outlook) 2021-2026

Market Overview
Asia A2P & CPaaS market is anticipated to register a significant CAGR of 8.9% during the review period to surpass the highest market value of USD 31,394.8 Million by the end of 2026. Application-to-Person messaging (A2P) also known as enterprise or professional SMS is a type of message communication in which mobile messages are sent from an application to a mobile user. Communications Platforms as a Service (CPaaS) facilitates organizations to add communications functionality to internet-authorized applications or devices without the conventional platform. The application of A2P & CPaaS messaging in enterprise business strategy is estimated to enhance the growth of the market in the future.
The regional market is driven by the rising mobile subscriber base and growing demand for messaging platforms in the enterprise sector. However, the lack of infrastructure in developing countries with low per capita income in countries, such as Vietnam and the Philippines is expected to hinder the market during the review period. The communication systems in Asian countries are being upgraded these days because of the rapid technological advancements taking place and the rising adoption of cloud-based technologies.
Market Segmentation
Asia A2P SMS & CPaaS market has been segmented on the basis Type, Vertical, and Region.
The by Type segment of the market is divided into A2P SMS, CPaaS (Voice), CPaaS (Message excluding SMS), and CPaaS (Video). The by Vertical segment further segmented by BFSI, retail & e-commerce, ITES & telecom, media & entertainment, utilities & logistics, public sector, healthcare, travel & leisure, and others.
Regional Analysis
The geographic analysis of the Asia A2P SMS & CPaaS market is categorized into China, India, Japan, Malaysia, Taiwan, the Philippines, Singapore, South Korea, and the rest of APAC.
China is expected to drive the largest market share owing to the highest market contribution, due to the large population and several companies preferring messaging over the WeChat application for promotional and transactional security messages. Also, the market growth is attributed to the rising digital payment transactions in the country.
The A2P SMS & CPaaS market in India is anticipated to witness the largest CAGR of 10.5% in the Asia region due to the rising applications of messaging services for marketing campaigns as well as for transactional purposes from hospitals, banks, insurance firms, airline companies, the IT & telecommunications companies, retail & e-commerce companies, and others.
Major Players
The major players in the Asia A2P SMS & CPaaS market are Twilio Inc (US), RingCentral Inc (US), Infobip Ltd (UK), Sinch (Sweden), Vonage (US), OpenMarket (US), TeleSign (US), MessageBird (Netherlands), Bandwidth Inc. (US), IMImobile PLC (CISCO Systems) (UK), Avaya Inc. (US), Route Mobile Limited (India), Kaleyra (Italy), Plivo Inc. (US), and Mitto (Switzerland).

目次

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
2 MARKET INTRODUCTION
2.1 DEFINITION
2.2 SCOPE OF THE STUDY
2.3 RESEARCH OBJECTIVE
2.4 MARKET STRUCTURE
3 RESEARCH METHODOLOGY
4 MARKET DYNAMICS
4.1 INTRODUCTION
4.2 DRIVERS
4.2.1 INCREASE IN MOBILE SUBSCRIBER BASE
4.2.2 RISING DEMAND FOR MESSAGING PLATFORMS IN THE ENTERPRISE SECTOR
4.3 RESTRAINT
4.3.1 LACK OF INFRASTRUCTURE
4.4 OPPORTUNITY
4.4.1 A2P & CPAAS MESSAGING PLATFORM AS A PART OF ENTERPRISE BUSINESS STRATEGY
4.5 IMPACT OF COVID-19
4.5.1 IMPACT ON OVERALL MARKET Y-O-Y FOR 2020–2022
4.5.2 IMPACT ON ENTERPRISE ACROSS VERTICALS
4.5.3 IMPACT ON DEMAND FROM THE GOVERNMENT VERTICAL
5 MARKET FACTOR ANALYSIS
5.1 VALUE CHAIN ANALYSIS
5.1.1 A2P & CPAAS SOLUTION PROVIDERS
5.1.2 MOBILE NETWORK OPERATORS
5.1.3 ENTERPRISES
5.2 PORTER’S FIVE FORCES MODEL
5.2.1 THREAT OF NEW ENTRANTS
5.2.2 BARGAINING POWER OF SUPPLIERS
5.2.3 THREAT OF SUBSTITUTES
5.2.4 BARGAINING POWER OF BUYERS
5.2.5 INTENSITY OF RIVALRY
6 ASIA A2P SMS & CPAAS MARKET, BY TYPE
6.1 OVERVIEW
6.2 A2P SMS
6.3 CPAAS (VOICE)
6.4 CPAAS (MESSGAE EXCLUDING SMS)
6.5 CPAAS (VIDEO)
7 ASIA A2P SMS & CPAAS MARKET, BY VERTICAL
7.1 OVERVIEW
7.2 BFSI
7.3 RETAIL AND E-COMMERCE
7.4 ITES & TELECOM
7.5 MEDIA & ENTERTAINMENT
7.6 UTILITIES & LOGISTICS
7.7 PUBLIC SECTOR
7.8 HEALTHCARE
7.9 TRAVEL & LEISURE
7.10 OTHERS
8 ASIA A2P SMS & CPAAS MARKET, BY COUNTRY
8.1 OVERVIEW
8.1.1 ASIA A2P SMS & CPAAS MARKET, BY COUNTRY, 2018–2026 (USD MILLION)
8.2 CHINA
8.2.1 CHINA: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.2.2 CHINA: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.3 INDIA
8.3.1 INDIA: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.3.2 INDIA: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.4 JAPAN
8.4.1 JAPAN: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.4.2 JAPAN: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.5 MALAYSIA
8.5.1 MALAYSIA: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.5.2 MALAYSIA: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.6 TAIWAN
8.6.1 TAIWAN: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.6.2 TAIWAN: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.7 PHILIPPINES
8.7.1 PHILIPPINES: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.7.2 PHILIPPINES: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.8 SINGAPORE
8.8.1 SINGAPORE: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.8.2 SINGAPORE: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.9 SOUTH KOREA
8.9.1 SOUTH KOREA: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.9.2 SOUTH KOREA: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
8.10 REST OF ASIA
8.10.1 REST OF ASIA: A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
8.10.2 REST OF ASIA: A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
9 COMPETITVE LANDSCAPE
9.1 COMPETITIVE BENCHMARKING
9.2 VENDOR SHARE ANALYSIS
9.3 RECENT DEVELOPMENTS
9.3.1 PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS
9.3.2 ACQUISITIONS
9.3.3 BUSINESS EXPANSIONS
9.3.4 PRODUCT LAUNCHES/DEVELOPMENTS
10 COMPANY PROFILES
10.1 TWILIO INC.
10.1.1 COMPANY OVERVIEW
10.1.2 FINANCIAL OVERVIEW
10.1.3 PRODUCTS/SOLUTIONS OFFERED
10.1.4 KEY DEVELOPMENTS
10.1.5 SWOT ANALYSIS
10.1.6 KEY STRATEGIES
10.2 RINGCENTRAL, INC.
10.2.1 COMPANY OVERVIEW
10.2.2 FINANCIAL OVERVIEW
10.2.3 PRODUCTS/SOLUTIONS OFFERED
10.2.4 KEY DEVELOPMENTS
10.2.5 SWOT ANALYSIS
10.2.6 KEY STRATEGIES
10.3 INFOBIP LTD.
10.3.1 COMPANY OVERVIEW
10.3.2 FINANCIAL OVERVIEW
10.3.3 PRODUCTS/SOLUTIONS OFFERED
10.3.4 KEY DEVELOPMENTS
10.3.5 KEY STRATEGIES
10.4 SINCH
10.4.1 COMPANY OVERVIEW
10.4.2 FINANCIAL OVERVIEW
10.4.3 PRODUCTS/SOLUTIONS OFFERED
10.4.4 KEY DEVELOPMENTS
10.4.5 SWOT ANALYSIS
10.4.6 KEY STRATEGIES
10.5 VONAGE
10.5.1 COMPANY OVERVIEW
10.5.2 FINANCIAL OVERVIEW
10.5.3 PRODUCTS/SOLUTIONS OFFERED
10.5.4 KEY DEVELOPMENTS
10.5.5 SWOT ANALYSIS
10.5.6 KEY STRATEGIES
10.6 OPENMARKET
10.6.1 COMPANY OVERVIEW
10.6.2 FINANCIAL OVERVIEW
10.6.3 PRODUCTS/SOLUTIONS OFFERED
10.6.4 KEY DEVELOPMENTS
10.6.5 KEY STRATEGIES
10.7 TELESIGN
10.7.1 COMPANY OVERVIEW
10.7.2 FINANCIAL OVERVIEW
10.7.3 PRODUCTS/SOLUTIONS OFFERED
10.7.4 KEY DEVELOPMENTS
10.7.5 KEY STRATEGIES
10.8 MESSAGEBIRD
10.8.1 COMPANY OVERVIEW
10.8.2 FINANCIAL OVERVIEW
10.8.3 PRODUCTS/SOLUTIONS OFFERED
10.8.4 KEY DEVELOPMENTS
10.8.5 KEY STRATEGIES
10.9 BANDWIDTH INC.
10.9.1 COMPANY OVERVIEW
10.9.2 FINANCIAL OVERVIEW
10.9.3 PRODUCTS/SOLUTIONS OFFERED
10.9.4 KEY DEVELOPMENTS
10.9.5 SWOT ANALYSIS
10.9.6 KEY STRATEGIES
10.10 IMIMOBILE PLC (CISCO SYSTEMS)
10.10.1 COMPANY OVERVIEW
10.10.2 FINANCIAL OVERVIEW
10.10.3 PRODUCTS/SOLUTIONS OFFERED
10.10.4 KEY DEVELOPMENTS
10.10.5 SWOT ANALYSIS
10.10.6 KEY STRATEGIES
10.11 AVAYA INC.
10.11.1 COMPANY OVERVIEW
10.11.2 FINANCIAL OVERVIEW
10.11.3 PRODUCTS/SOLUTIONS OFFERED
10.11.4 KEY DEVELOPMENTS
10.11.5 SWOT ANALYSIS
10.11.6 KEY STRATEGIES
10.12 ROUTE MOBILE LIMITED
10.12.1 COMPANY OVERVIEW
10.12.2 FINANCIAL OVERVIEW
10.12.3 PRODUCTS/SOLUTIONS OFFERED
10.12.4 KEY DEVELOPMENTS
10.12.5 SWOT ANALYSIS
10.12.6 KEY STRATEGIES
10.13 KALEYRA
10.13.1 COMPANY OVERVIEW
10.13.2 FINANCIAL OVERVIEW
10.13.3 PRODUCTS/SOLUTIONS OFFERED
10.13.4 KEY DEVELOPMENTS
10.13.5 SWOT ANALYSIS
10.13.6 KEY STRATEGIES
10.14 PLIVO INC.
10.14.1 COMPANY OVERVIEW
10.14.2 FINANCIAL OVERVIEW
10.14.3 PRODUCTS/SOLUTIONS OFFERED
10.14.4 KEY DEVELOPMENTS
10.14.5 KEY STRATEGIES
10.15 MITTO
10.15.1 COMPANY OVERVIEW
10.15.2 FINANCIAL OVERVIEW
10.15.3 PRODUCTS/SOLUTIONS OFFERED
10.15.4 KEY DEVELOPMENTS
10.15.5 KEY STRATEGIES

LIST OF TABLES
TABLE 1 MARKET SYNOPSIS
TABLE 2 ASIA A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 3 ASIA A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 4 ASIA A2P SMS & CPAAS MARKET, BY COUNTRY, 2018–2026 (USD MILLION)
TABLE 5 CHINA A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 6 CHINA A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 7 INDIA A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 8 INDIA A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 9 JAPAN A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 10 JAPAN A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 11 MALAYSIA A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 12 MALAYSIA A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 13 TAIWAN A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 14 TAIWAN A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 15 PHILIPPINES A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 16 PHILIPPINES A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 17 SINGAPORE A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 18 SINGAPORE A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 19 SOUTH KOREA A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 20 SOUTH KOREA A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 21 REST OF ASIA A2P SMS & CPAAS MARKET, BY TYPE, 2018–2026 (USD MILLION)
TABLE 22 REST OF ASIA A2P SMS & CPAAS MARKET, BY VERTICAL, 2018–2026 (USD MILLION)
TABLE 23 PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS
TABLE 24 ACQUISITIONS
TABLE 25 BUSINESS EXPANSIONS
TABLE 26 PRODUCT LAUNCHES/DEVELOPMENTS
TABLE 27 TWILIO INC.: PRODUCTS/SOLUTIONS OFFERED
TABLE 28 TWILIO INC.: KEY DEVELOPMENTS
TABLE 29 RINGCENTRAL, INC.: PRODUCTS/SOLUTIONS OFFERED
TABLE 30 RINGCENTRAL, INC..: KEY DEVELOPMENTS
TABLE 31 INFOBIP LTD.: PRODUCTS/SOLUTIONS OFFERED
TABLE 32 INFOBIP LTD.: KEY DEVELOPMENTS
TABLE 33 SINCH.: PRODUCTS/SOLUTIONS OFFERED
TABLE 34 SINCH.: KEY DEVELOPMENTS
TABLE 35 VONAGE: PRODUCTS/SOLUTIONS OFFERED
TABLE 36 VONAGE: KEY DEVELOPMENTS
TABLE 37 OPENMARKET: PRODUCTS/SOLUTIONS OFFERED
TABLE 38 OPENMARKET: KEY DEVELOPMENTS
TABLE 39 TELESIGN: PRODUCTS/SOLUTIONS OFFERED
TABLE 40 TELESIGN.: KEY DEVELOPMENTS
TABLE 41 MESSAGEBIRD: PRODUCTS/SOLUTIONS OFFERED
TABLE 42 MESSAGEBIRD: KEY DEVELOPMENTS
TABLE 43 BANDWIDTH INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 44 BANDWIDTH INC.: KEY DEVELOPMENTS
TABLE 45 IMIMOBILE PLC: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 46 IMIMOBILE PLC: KEY DEVELOPMENTS
TABLE 47 AVAYA INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 48 ROUTE MOBILE LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 49 ROUTE MOBILE LIMITED: KEY DEVELOPMENTS
TABLE 50 KALEYRA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 51 KALEYRA: KEY DEVELOPMENTS
TABLE 52 PLIVO INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED
TABLE 53 MIITO: PRODUCTS/SOLUTIONS/SERVICES OFFERED

LIST OF FIGURES
FIGURE 1 ASIA A2P SMS & CPAAS MARKET: MARKET STRUCTURE
FIGURE 2 BOTTOM-UP AND TOP-DOWN APPROACHES
FIGURE 3 MARKET DYNAMIC ANALYSIS OF THE ASIA A2P SMS & CPAAS MARKET
FIGURE 4 VALUE CHAIN: ASIA A2P SMS & CPAAS MARKET
FIGURE 5 PORTER’S FIVE FORCES MODEL: ASIA A2P SMS & CPAAS MARKET
FIGURE 6 ASIA A2P SMS & CPAAS MARKET, BY TYPE, 2019 (% SHARE)
FIGURE 7 ASIA A2P SMS & CPAAS MARKET, BY TYPE, 2019 VS 2026 (USD MILLION)
FIGURE 8 ASIA A2P SMS & CPAAS MARKET, BY VERTICAL, 2019 (% SHARE)
FIGURE 9 ASIA A2P SMS & CPAAS MARKET, BY VERTICAL, 2019 VS 2026 (USD MILLION)
FIGURE 10 ASIA A2P SMS & CPAAS MARKET, BY COUNTRY, 2019 (% SHARE)
FIGURE 11 ASIA A2P SMS & CPAAS MARKET, BY COUNTRY, 2018–2026 (USD MILLION)
FIGURE 12 ASIA A2P SMS & CPAAS MARKET: COMPETITIVE BENCHMARKING
FIGURE 13 VENDOR SHARE ANALYSIS, 2019 (%)
FIGURE 14 TWILIO INC.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 15 TWILIO INC.: SWOT ANALYSIS
FIGURE 16 RINGCENTRAL, INC.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 17 RINGCENTRAL, INC..: SWOT ANALYSIS
FIGURE 18 SINCH: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 19 SINCH: SWOT ANALYSIS
FIGURE 20 VONAGE: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 21 VONAGE: SWOT ANALYSIS
FIGURE 22 BANDWIDTH INC.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 23 BANDWIDTH INC.: SWOT ANALYSIS
FIGURE 24 IMIMOBILE PLC (CISCO SYSTEMS): FINANCIAL OVERVIEW SNAPSHOT
FIGURE 25 IMIMOBILE PLC: SWOT ANALYSIS
FIGURE 26 AVAYA INC.: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 27 AVAYA INC.: SWOT ANALYSIS
FIGURE 28 ROUTE MOBILE LIMITED: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 29 ROUTE MOBILE LIMITED: SWOT ANALYSIS
FIGURE 30 KALEYRA: FINANCIAL OVERVIEW SNAPSHOT
FIGURE 31 KALEYRA: SWOT ANALYSIS