ノンアルコール酒とモクテル市場調査レポート

Market Overview

In 2023, the market size of non-alcoholic liquors and mocktails was estimated to be USD 6.16 billion. During the forecast period (2024-2032), the Non-alcoholic Liquors & Mocktails market industry is anticipated to experience a compound annual growth rate (CAGR) of 8.57%, increasing from USD 12.79 billion in 2023 to USD 12.79 billion by 2032.

2023 年のノンアルコール酒とモクテルの市場規模は 61 億 6,000 万米ドルと推定されています。予測期間中（2024年から2032年）、ノンアルコール酒・モクテル市場業界は8.57％の年間複合成長率（CAGR）を経験し、2023年の127億9000万米ドルから2032年までに127億9000万米ドルに増加すると予想されます。

The market for non-alcoholic liquors and mocktails is primarily propelled by the increasing desire of consumers to lead more fulfilling lives. As consumers become more cognizant of the detrimental effects of alcohol consumption, they are increasingly seeking alternatives that provide comparable culinary experiences without the health risks associated with alcohol consumption. Gen Z and millennials are particularly prominent in this trend due to their increased willingness to experiment with non-alcoholic alternatives and their emphasis on well-being. Customers’ preferences are significantly affected by developments in health and wellness. Humans have become increasingly cautious about their dietary and consumption behaviors because of the increasing emphasis on intellectual and physical health.

The market is experiencing substantial development because of the increasing awareness among consumers regarding the health benefits of non-alcoholic liquor. This transition in consumer preference is primarily driven by the increasing emphasis on health and wellness. The consumption of traditional alcoholic beverages, which are frequently associated with a variety of health issues, including liver disease, high blood pressure, and addiction, has experienced a significant decrease as individuals become more health conscious. However, non-alcoholic liquors provide a safer alternative that enables consumers to partake in the social aspects of imbibing without the corresponding health risks.

Market segment insights

Rum, vodka, whiskey, gin, tequila, aperitifs, mocktails, and other products comprise the non-alcoholic liquors & mocktails market segmentation, which is based on product type.

In the Non-alcoholic Liquors & Mocktails market segmentation, there are two categories: regular and premium.

Herbal and botanical, fragrant, exotic, and tropical fruits and vegetables, oak, agave, and smoky are among the market segmentations that are based on flavor.

Regional Perspectives

The Non-alcoholic Liquors & Mocktails market in China is projected to reach a value of USD 9.67 billion by 2032, with a compound annual growth rate (CAGR) of 9.12% from 2024 to 2032. In 2023, the market’s largest value was USD 4.46 billion. The market for non-alcoholic beverages and mocktails in China is rapidly expanding as a result of evolving consumer preferences and an increasing emphasis on health and wellness. Nevertheless, China is the world’s largest exporter of mocktails, which is why it plays a significant role in the global market.

Additionally, the ready-to-drink (RTD) mocktails sector is expanding as a result of the convenience and variety that are being promoted. These beverages are readily accessible in numerous supermarkets and retail establishments, providing consumers with a convenient method of locating a delectable and trendy beverage without the need to prepare it themselves.

It is anticipated that the Non-alcoholic Liquors & Mocktails market in Germany will expand at a compound annual growth rate (CAGR) of 7.40% between 2024 and 2032. These evolving consumer behaviors are also advantageous to the mocktail industry in Germany. There is a potential for a greater emphasis on improving the at-home consumption experience, as nearly half of consumers (47%) engage in less frequent outings.

Major Players

Seedlip, Keurig Dr Pepper Inc., Curious Elixirs, Proposition Cocktail Co., Mocktail Beverages Inc., New London Light, The Free Spirits Company, Welch’s, Three Spirits, and Sobrii are among the key companies in the Non-alcoholic Liquors & Mocktails market.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 16

1.1 MARKET ATTRACTIVENESS ANALYSIS 17

1.1.1 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOR 18

1.1.2 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE 19

1.1.3 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY 20

1.1.4 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY REGION 21

2 MARKET INTRODUCTION 23

2.1 DEFINITION 23

2.2 SCOPE OF THE STUDY 23

2.3 RESEARCH OBJECTIVE 23

2.4 MARKET STRUCTURE 24

3 RESEARCH METHODOLOGY 25

3.1 OVERVIEW 25

3.2 DATA FLOW 27

3.2.1 DATA MINING PROCESS 27

3.3 PURCHASED DATABASE: 28

3.4 SECONDARY SOURCES: 29

3.4.1 SECONDARY RESEARCH DATA FLOW: 31

3.5 PRIMARY RESEARCH: 32

3.5.1 PRIMARY RESEARCH DATA FLOW: 33

3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 34

3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 34

3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 35

3.6.1 CONSUMPTION & NET TRADE APPROACH 35

3.6.2 REVENUE ANALYSIS APPROACH 35

3.7 DATA FORECASTING 36

3.7.1 DATA FORECASTING TECHNIQUE 36

3.8 DATA MODELING 37

3.8.1 MICROECONOMIC FACTOR ANALYSIS: 37

3.8.2 DATA MODELING: 38

3.9 TEAMS AND ANALYST CONTRIBUTION 39

4 MARKET DYNAMICS 42

4.2 DRIVERS 42

4.2.1 INCREASING CONSUMERS INCLINATION TOWARDS NON-ALCOHOLIC LIQUORS DUE TO THE RANGE OF BENEFITS ASSOCIATED WITH THEIR CONSUMPTION 42

4.2.2 GROWING INNOVATION BY KEY PLAYERS 43

4.3 RESTRAINTS 44

4.3.1 INSTABILITY OF THE PRICES OF RAW MATERIALS 44

4.4 OPPORTUNITY 45

4.4.1 GROWING CONSUMPTION OF ALCOHOL-FREE BEER 45

4.4.2 EXPANSION POLICIES ADOPTED KEY PLAYERS 45

4.5 CHALLENGES 46

4.5.1 STRICT GOVERNMENT LAWS 46

4.6 STRATEGIC INSIGHTS 46

4.6.1 TECHNOLOGY UPDATE 46

4.6.2 REGIONAL MARKETS TO LOOKOUT FOR 47

4.7 REGULATORY UPDATE 47

4.8 MARKET TRENDS 48

4.9 CONSUMER SENTIMENTS 48

4.11.1 INCREASING DEMAND OF FRUITS FLAVORS IN MOCKTAILS & NON-ALCOHOLIC LIQUORS 49

4.12 MARKET TRENDS FOR THE FLAVORS USED IN FUNCTIONAL BEVERAGES BY APPLICATION AREA 50

4.12.1 GROWING TREND OF ORANGE FLAVORS FOR BETTER SKIN HEALTH 50

4.12.2 INCREASING BENEFIT ASSOCIATED WITH THE USAGE OF GINGER IN MOCKTAILS FOR GUT HEALTH 50

4.13 MARKET TRENDS ASSOCIATED WITH FLAVORS MIXED WITH BOTANICAL EXTRACTS 51

4.14 MARKET TRENDS ASSOCIATED WITH FLAVORS MIXED WITH EXOTIC FRUITS 51

4.15 MARKET TRENDS ASSOCIATED WITH FLAVORS MIXED WITH ROOTS 52

4.16 MARKET TRENDS ASSOCIATED WITH FLAVORS MIXED WITH VEGETABLES 52

5 FUNCTIONAL BEVERAGES MARKET ANALYSIS BY APPLICATION AREA 53

5.1.1 ENERGY & ENDURANCE 53

5.1.2 MUSCLE HEALTH (INCL. WEIGHT MANAGEMENT) 53

5.1.3 GUT HEALTH (IMMUNE & DIGESTIVE HEALTH) 54

5.1.4 SKIN HEALTH 54

5.1.5 BRAIN HEALTH 54

5.1.6 OTHERS 55

5.2 QUALITATIVE ANALYSIS OF KEY RAW MATERIALS 56

5.2.1 GINSENG 56

5.2.2 MUSHROOM 56

5.2.3 COLLAGEN 57

5.2.4 GUARANA 57

5.2.5 PREBIOTIC/PROBIOTIC 57

5.2.6 OTHER SPECIFIC INGREDIENTS 58

6 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR 60

6.1 INTRODUCTION 60

6.2 HERBAL AND BOTANICAL 63

6.2.1 MINT 63

6.2.2 BASIL 64

6.2.3 ROSEMARY 64

6.2.4 LEMONGRASS 64

6.2.5 OTHERS 64

6.3 SPICED 65

6.3.1 GINGER 65

6.3.2 CINNAMON 66

6.3.3 CARDAMOM 66

6.3.4 CLOVE 66

6.4 EXOTIC AND TROPICAL FRUITS & VEGETABLES 67

6.4.1 PINEAPPLE 67

6.4.2 GUAVA 67

6.4.3 PASSIONFRUIT 68

6.4.4 DRAGON FRUIT 68

6.4.5 LYCHEE 68

6.4.6 MANGO 69

6.4.7 BERRY 69

6.4.8 ORANGE 69

6.4.9 TOMATO 70

6.4.10 OTHERS 70

6.5 OAK 71

6.6 AGAVE 72

6.7 SMOKY 73

6.8 OTHERS 73

7 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE 75

7.1 INTRODUCTION 75

7.2 RUM 78

7.3 TEQUILA 78

7.4 VODKA 79

7.5 WHISKEY 80

7.6 GIN 81

7.7 APERITIF 82

7.8 MOCKTAILS 83

7.8.1 VIRGIN MOJITO 83

7.8.2 SHIRLEY TEMPLE 83

7.8.3 VIRGIN PINA COLADA 84

7.8.4 VIRGIN BLOODY MARY 84

7.8.5 OTHERS 84

7.9 OTHERS 85

8 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY 86

8.1 INTRODUCTION 86

8.2 REGULAR 87

8.3 PREMIUM 88

9 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY REGION/COUNTRY 89

9.1 OVERVIEW 89

9.2 CHINA 90

9.3 MALAYSIA 93

9.4 GERMANY 96

9.5 PORTUGAL 99

9.6 SAUDI ARABIA 102

9.7 GCC 105

10 COMPETITIVE LANDSCAPE 109

10.1 INTRODUCTION 109

10.2 COMPETITION DASHBOARD 110

10.2.1 PRODUCT PORTFOLIO 110

10.2.2 REGIONAL PRESENCE 111

10.2.3 STRATEGIC ALLIANCES 111

10.2.4 INDUSTRY EXPERIENCES 111

10.3 MARKET SHARE ANALYSIS, 2023 112

10.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS 112

10.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS 112

10.6 COMPARATIVE ANALYSIS: KEY PLAYERS FINANCIAL 113

10.7 LIST OF KEY PLAYERS/BRANDS, BY REGION 113

10.8 KEY DEVELOPMENTS & GROWTH STRATEGIES 114

10.8.1 PRODUCT LAUNCH 114

10.8.2 FLAVOR LAUNCH 114

10.8.3 MARKET EXPANSION 115

10.9 DATA CITATIONS 117

LIST OF TABLES

TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 38

TABLE 2 GLOBAL FUNCTIONAL BEVERAGES MARKET, 2022 -2032 (USD BILLION) 55

TABLE 3 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2018-2032 (USD MILLION) 62

TABLE 4 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY HERBAL AND BOTANICAL, 2018-2032 (USD MILLION) 65

TABLE 5 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY SPICED, 2018-2032 (USD MILLION) 66

TABLE 6 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY EXOTIC AND TROPICAL FRUITS & VEGETABLES, 2018-2032 (USD MILLION) 71

TABLE 7 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY OAK, 2018-2032 (USD MILLION) 72

TABLE 8 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY AGAVE, 2018-2032 (USD MILLION) 72

TABLE 9 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY SMOKY, 2018-2032 (USD MILLION) 73

TABLE 10 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY OTHERS, 2018-2032 (USD MILLION) 74

TABLE 11 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 77

TABLE 12 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY RUM, 2018-2032 (USD MILLION) 78

TABLE 13 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY TEQUILA, 2018-2032 (USD MILLION) 79

TABLE 14 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY VODKA, 2018-2032 (USD MILLION) 80

TABLE 15 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY WHISKEY, 2018-2032 (USD MILLION) 80

TABLE 16 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY GIN, 2018-2032 (USD MILLION) 81

TABLE 17 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY APERITIF, 2018-2032 (USD MILLION) 82

TABLE 18 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY MOCKTAILS, 2018-2032 (USD MILLION) 85

TABLE 19 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY OTHERS, 2018-2032 (USD MILLION) 85

TABLE 20 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 86

TABLE 21 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY REGULAR, 2018-2032 (USD MILLION) 87

TABLE 22 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ESTIMATES & FORECAST, BY PREMIUM, 2018-2032 (USD MILLION) 88

TABLE 23 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY REGION, 2018-2032 (USD MILLION) 89

TABLE 24 CHINA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2018-2032 (USD MILLION) 91

TABLE 25 CHIAN NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 92

TABLE 26 CHINA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 92

TABLE 27 MALAYSIA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2018-2032 (USD MILLION) 94

TABLE 28 MALAYSIA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 94

TABLE 29 MALAYSIA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 95

TABLE 30 GERMANY NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2018-2032 (USD MILLION) 97

TABLE 31 GERMANY NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 97

TABLE 32 GERMANY NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 98

TABLE 33 PORTUGAL NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2018-2032 (USD MILLION) 100

TABLE 34 PORTUGAL NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 100

TABLE 35 PORTUGAL NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 101

TABLE 36 SAUDI ARABIA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2018-2032 (USD MILLION) 103

TABLE 37 SAUDI ARABIA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 104

TABLE 38 SAUDI ARABIA NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 104

TABLE 39 GCC (EXCL. KSA) NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2018-2032 (USD MILLION) 106

TABLE 40 GCC (EXCL. KSA) NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 106

TABLE 41 GCC (EXCL. KSA) NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 107

TABLE 42 COMPARATIVE ANALYSIS 113

TABLE 43 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, KEY PLAYERS, BY REGION 113

TABLE 44 PRODUCT LAUNCH 114

TABLE 45 FLAVOR LAUNCH 114

TABLE 46 MARKET EXPANSION 115

LIST OF FIGURES

FIGURE 1 MARKET ATTRACTIVENESS ANALYSIS: NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, 2023 17

FIGURE 2 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ANALYSIS, BY FLAVOR, 2023 18

FIGURE 3 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ANALYSIS, BY PRODUCT TYPE, 2023 19

FIGURE 4 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ANALYSIS, BY CATEGORY, 2023 20

FIGURE 5 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET ANALYSIS, BY REGION, 2023 21

FIGURE 6 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET: STRUCTURE 24

FIGURE 7 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET: MARKET GROWTH FACTOR ANALYSIS (2022-2032) 42

FIGURE 8 DRIVER IMPACT ANALYSIS (2018-2032) 43

FIGURE 9 RESTRAINT IMPACT ANALYSIS (2018-2032) 44

FIGURE 10 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, SEGMENT ATTRACTIVENESS ANALYSIS 61

FIGURE 11 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY FLAVOUR, 2023 (% SHARE) 62

FIGURE 12 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 76

FIGURE 13 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY PRODUCT TYPE, 2023 (% SHARE) 77

FIGURE 14 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, SEGMENT ATTRACTIVENESS ANALYSIS 86

FIGURE 15 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET, BY CATEGORY, 2023 (% SHARE) 87

FIGURE 16 CHINA MARKET: SWOT ANALYSIS 90

FIGURE 17 MALAYSIA MARKET: SWOT ANALYSIS 93

FIGURE 18 GERMANY MARKET: SWOT ANALYSIS 96

FIGURE 19 PORTUGAL MARKET: SWOT ANALYSIS 99

FIGURE 20 SAUDI ARABIA MARKET: SWOT ANALYSIS 102

FIGURE 21 GCC MARKET: SWOT ANALYSIS 105

FIGURE 22 COMPETITOR DASHBOARD: NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET 110

FIGURE 23 NON-ALCOHOLIC LIQUORS & MOCKTAILS MARKET: COMPETITIVE ANALYSIS, 2023 112

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