ラテンアメリカのソーシャルコマースの市場戦略と今後の成長ダイナミクスデータブック 2022年第1四半期

出版:PayNXT360(ペイNXT360) 出版年月:2022年4月

ラテンアメリカのソーシャルコマースの市場戦略と今後の成長ダイナミクスデータブック 2022年第1四半期:エンドユーザセクタ、運用指標、小売商品力学、消費者層を軸にした50以上のKPI

Latin America Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2022 Update

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Report Description

According to PayNXT360’s Q1 2022 Social Commerce Survey, social commerce industry in Latin America is expected to grow by 34.4% on annual basis to reach US$6205.8 million in 2022.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 28.9% during 2022-2028. The social commerce GMV in the country will increase from US$6205.8 million in 2022 to reach US$27370.6 million by 2028.

Over the last four to eight quarters, the social commerce industry has gained rapid momentum across Latin America, especially in Brazil and Mexico. The trend is also gaining momentum in other Latin American countries, such as Argentina, where the e-commerce industry has recorded significant growth ever since the outbreak of Covid-19. In parallel to the growth achieved by the e-commerce sector, buying through social media platforms has also gained popularity among consumers.

While the major chunk of online shoppers still prefers buying through e-commerce platforms, the popularity of the social commerce business model is gaining ground in the region. With the growing popularity of the social commerce industry in Latin America, PayNXT360 expects more and more consumers to adopt social commerce in the region over the next four to eight quarters.

With changes in consumer purchasing behavior expected to persist in the post-pandemic era, PayNXT360 expects the social buyer penetration rate to record strong growth from the short-term perspective in Mexico. According to PayNXT360’s Q1 2022 Social Commerce Market Survey, the social buyer penetration rate in Mexico reached 31% in 2021, which is second only to Brazil at 39% in the Latin American region. As more and more shoppers buy products and services online, PayNXT360 expects a strong inflow of investment from global investors, including venture capital and private equity firms, over the next eight quarters.

Innovative social commerce startups are bringing e-commerce to the non-digital consumers in Mexico

In Latin America, a large proportion of consumers still do not have access to digital channels, such as e-commerce platforms and mobile wallets. Moreover, consumers are also wary of the growing concerns around online fraud. Social commerce platforms are innovating with their product offerings in Mexico to tap into this consumer demographic. For instance,

• Launched in 2021, Neta is a Mexican social commerce startup that brings e-commerce to non-digital consumers in the country. Notably, the shopping model of Neta leverages mom-and-pop stores, the most dominant retail channel having a density of approximately 20 people for every shop in Mexico. The mom-and-pop stores serve as the initial entry point for the firm to a steady base of hundreds of weekly clients.
• To further the popularity of its social commerce platform among consumers, the firm uses a Pinduoduo-inspired gamification feature. The mom-and-pop stores also function as a pick-up point for deliveries. Rather than delivering to each individual client, the firm fulfills weekly client orders in a single drop to each shop in the country. Through its innovative business model, the firm has gained increasing traction among consumers.

According to PayNXT360’s recent survey, more than half of the Brazilian consumers have made a social commerce purchase in the last four to six quarters. The growing internet and smartphone penetration rate among consumers is supporting the growth of the social commerce market in Brazil. Moreover, the shift towards digital channels has also resulted in an increased social buyer penetration rate in Brazil. According to PayNXT360, Brazil is projected to achieve a social buyer penetration rate of nearly 40%, which is the highest among all of the Latin American countries.

For social commerce shoppers in Brazil, features that help them discover and evaluate potential purchases play a much more important role as compared to pricing and discounts. Consequently, it is crucial for social commerce platforms to emphasize their user interface to make shopping more convenient for shoppers in the country.

Online influencers are assisting the growth of the social commerce industry in Brazil

In Brazil, online influencers are also driving the growth of the social commerce industry. Online influencers are playing an important role in getting consumers to buy products through social media platforms such as Facebook and Instagram. According to PayNXT360’s recent survey, more than 60% of the consumers have made purchases through these platforms without leaving the applications.

As of August 2021, nearly 26.5% of the consumers made purchases on social commerce live streams. With the credibility of influencers reaching more than 75% in Brazil, PayNXT360 expects online influencers to keep driving social commerce sales through live streams and promotional campaigns over the next four to eight quarters. This will subsequently assist the growth of the overall social commerce industry in Brazil from the short to medium-term perspective.

According to PayNXT360, approximately 40% of the consumers in Argentina have made purchases through social commerce platforms. However, as the business model becomes clearer to consumers, the adoption rate is expected to surge significantly from the short to medium-term perspective.

Social networks are offering tools to small businesses to gain market share in Argentina

Social media platforms offer small business owners tools to set up their virtual shops on the platform to penetrate the social commerce sector. During the global pandemic, this strategy of offering tools to businesses helped social networks to gain widespread popularity in the social commerce market in Argentina. Moreover, the shift toward online shopping among consumers has also led these social media platforms to innovate with their service offerings in the last few quarters.

With the online shopping trend expected to continue among consumers in the post-pandemic era, social media platforms and networks are projected to further provide businesses with tools that can help them generate increased sales and revenues. PayNXT360 expects this to further boost the growth of the social commerce industry in Argentina from the short to medium-term perspective.

This tittle is a bundled offering provides detailed 5 reports, covering regional insights along with data centric analysis at regional and country level:

1. Latin America Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Argentina Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Brazil Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Colombia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Mexico Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

Scope

Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028

Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028

• Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028
­–Clothing & Footwear
­–Beauty and Personal Care
­–Food & Grocery
­–Appliances and Electronics
­–Home Improvement
­–Others

• Social Commerce Industry Market Size and Forecast by End Use Segment, 2019-2028
­–B2B
­–B2C
­–C2C

• Social Commerce Industry Market Size and Forecast by End Use Device, 2019-2028
­–Mobile
­–Desktop

• Social Commerce Industry Market Size and Forecast by Location, 2019-2028
­–Domestic
­–Cross Border

• Social Commerce Industry Market Size and Forecast by Location, 2019-2028
­–Tier-1 Cities
­–Tier-2 Cities
­–Tier-3 Cities

• Social Commerce Industry Market Size and Forecast by Payment Method, 2019-2028
­–Credit Card
­–Debit Card
­–Bank Transfer
­–Prepaid Card
­–Digital & Mobile Wallet
­–Other Digital Payment
­–Cash

Reasons to buy

• In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028).

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.


目次

This tittle is a bundled offering provides detailed 5 reports, covering regional insights along with data centric analysis at regional and country level:

1. Latin America Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Argentina Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Brazil Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Colombia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Mexico Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

All the regional and country sections above follow the following table of contents covering 36 charts and 29 tables for each country / region:

1 About This tittle is a bundled offering
1.1 Summary
1.2 Methodology
1.3 Social Commerce Definitions
1.4 Disclaimer

2 Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1 Ecommerce – Gross Merchandise Value Trend Analysis, 2019-2028
2.2 Ecommerce – Average Value Per Transaction Trend Analysis, 2019-2028
2.3 Ecommerce – Transaction Volume Trend Analysis, 2019-2028

3 Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1 Social Commerce – Gross Merchandise Value Trend Analysis, 2019-2028
3.2 Social Commerce – Average Value Per Transaction Trend Analysis, 2019-2028
3.3 Social Commerce – Transaction Volume Trend Analysis, 2019-2028

4 Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1 Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
4.2 Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2019-2028
4.3 Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2019-2028
4.4 Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2019-2028
4.5 Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2019-2028
4.6 Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028
4.7 Social Commerce Other – Gross Merchandise Value Trend Analysis, 2019-2028

5 Social Commerce Industry Market Size and Forecast by End Use Segment
5.1 Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
5.2 Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2019-2028
5.3 Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2019-2028
5.4 Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2019-2028

6 Social Commerce Industry Market Size and Forecast by End Use Device
6.1 Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
6.2 Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2019-2028
6.3 Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2019-2028

7 Social Commerce Industry Market Size and Forecast by Location
7.1 Social Commerce Market Share by Location (%), 2021 Vs. 2028
7.2 Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2019-2028
7.3 Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2019-2028

8 Social Commerce Industry Market Size and Forecast by Location
8.1 Social Commerce Market Share by Location (%), 2021 Vs. 2028
8.2 Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2019-2028
8.3 Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2019-2028
8.4 Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2019-2028

9 Social Commerce Industry Market Size and Forecast by Payment Method
9.1 Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
9.2 Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2019-2028
9.3 Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2019-2028
9.4 Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2019-2028
9.5 Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2019-2028
9.6 Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2019-2028
9.7 Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2019-2028
9.8 Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2019-2028

10 Further Reading
10.1 About PayNXT360
10.2 Related Research

All country reports mentioned above will have the following tables:

Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Ecommerce – Transaction Volume (Million), 2019-2028
Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 6: Social Commerce – Transaction Volume (Million), 2019-2028
Table 7: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Table 8: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Social Commerce Other – Gross Merchandise Value (US$ Million), 2019-2028
Table 13: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 16: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 17: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 18: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 29: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028

All country reports mentioned above will have the following figures:

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Ecommerce – Transaction Volume (Million), 2019-2028
Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Social Commerce – Transaction Volume (Million), 2019-2028
Figure 8: Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
Figure 9: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Figure 10: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Figure 11: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Figure 12: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Figure 13: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Figure 14: Social Commerce Other – Gross Merchandise Value (US$ Million), 2019-2028
Figure 15: Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
Figure 16: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 17: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 18: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
Figure 20: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Figure 21: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Figure 22: Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 23: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Figure 24: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Figure 25: Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 26: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 27: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 28: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
Figure 30: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 31: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 32: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 34: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028


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