欧州のソーシャルコマースの市場戦略と今後の成長ダイナミクスデータブック 2022年第1四半期

出版:PayNXT360(ペイNXT360) 出版年月:2022年4月

欧州のソーシャルコマースの市場戦略と今後の成長ダイナミクスデータブック 2022年第1四半期:エンドユーザセクタ、運用指標、小売商品力学、消費者層を軸にした50以上のKPI

Europe Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2022 Update

ページ数 768
価格
1ユーザライセンス USD 5,900
サイトライセンス USD 6,200
エンタープライズライセンス USD 6,500
種別 英文調査報告書

レポート目次    見積ご依頼・お問合せ    ご購入案内

無料サンプル

Report Description

According to PayNXT360’s Q1 2022 Social Commerce Survey, social commerce industry in Europe is expected to grow by 28.2% on annual basis to reach US$58686.4 million in 2022.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 24.6% during 2022-2028. The social commerce GMV in the country will increase from US$58686.4 million in 2022 to reach US$213894.1 million by 2028.

The growing interaction of consumers with brands on social media platforms, coupled with shopping functionalities offered by Facebook, Instagram, and TikTok, have supported the rise of social commerce in Europe. With the trend gaining momentum in this region, social networking platforms, retailers, and tech giants have increased their investments in the social commerce space in the last eight quarters.

Fashion retailers are entering into the social commerce space of the United Kingdom

According to PayNXT360’s recent survey, nearly 25% of the shoppers purchased apparel, 20% of shoppers purchased beauty products, and around 19.5% of shoppers bought home electronics through social commerce in the United Kingdom. Notably, more than 50% of the population in the country depends on social commerce for buying fashion products. Consequently, more and more fashion retailers are entering this space to reach out directly to the customers and also prospective customers, where they spend maximum time. For instance,

• London-based, Baukjen womenswear brand partnered with Curalate, a visual content monetization platform, to allow the 29,0000 Instagram followers to upload their looks wearing its products with #BaukjenStyle. This enabled the shoppers to find products and styles online through intelligent image recognition technology, helping the brand engage with customers globally.
• With successful customer acquisition, its sister brand, Isabella Oliver, also injected social commerce into its business model with Curalate to expand its market share in the country.
• Similarly, fashion brand Isawitfirst partnered with the country’s free live streaming social commerce app, OOOOO, to deliver a livestreamed interactive shopping experience for the customers.
• Also, the beauty brand L’Oréal UK and Ireland partnered with TikTok to enable its customers in the United Kingdom to buy products from its beauty brands Garnier and NYX Professional Make-Up products through the TikTok app.

Over the last four to eight quarters, smartphone and internet penetration rates increased significantly in Germany, which has resulted in more and more online shoppers in the country. By 2025, Germany is expected to have approximately 69 million online shoppers. Notably, this growth in the number of online shoppers, as well as the number of social media users in the country, will keep supporting the growth of the overall social commerce market from the short to medium-term perspective.

A substantial increase in the number of active social media users is driving market growth in Germany

In 2019, the number of people active on social media platforms stood at around 31.5 million, representing nearly 45% of the total population. However, because of the global pandemic outbreak, the number of active users surged significantly in the country over the last four to eight quarters. According to PayNXT360’s Q4 Social Commerce Market Survey, the number of active users increased to more than 65 million in 2021, which represents around 79% of the total population in the country.

Moreover, mobile adoption among consumers also became more prominent during the Covid-19 outbreak. As many as 64 million people access social media platforms through their mobile phones in Germany. This rise in mobile adoption among consumers has also supported the growth of social commerce over the last four to eight quarters. PayNXT360 expects the trend to continue from the short to medium-term perspective, which will thereby keep supporting the overall market growth in the country.

Strategic partnerships are rising to tap the German social commerce market

Amid the growing trend of social shopping among consumers, social media platforms and e-commerce enablers are entering into strategic partnerships to provide businesses with the tools to bring their products online. For instance,

• In April 2021, Pinterest entered into a strategic partnership with Shopify to enable merchants of Shopify to sell their products on the social media platform. Apart from Germany, the two firms have extended their partnership in 26 more countries, including Australia, Brazil, and the United Kingdom.
• Under the strategic partnership, Shopify merchants advertising on Pinterest will now have access to dynamic re-targeting, allowing the merchants to re-engage with Pinners who have previously shown interest in their products on the social media platform. Besides, merchants will also have access to more social commerce tools launched by Pinterest on their platform.

As the online shopping method continues to gain momentum among consumers in France, big retailers are also looking to capitalize on the trend to further increase their sales numbers in the country. French retailers are conducting a number of live shopping events to gain increasing traction from social consumers in the country. Moreover, even global players are looking to enter the French social commerce industry in 2022 to capitalize on the growing social commerce trend and to gain market share.

Social commerce companies are focusing on promoting high-end products to gain more profit

While the social commerce sector is growing in France, consumers are still hesitant when it comes to purchasing products from social networking platforms. This behavior of the French consumer is also reflected in their spending on social media platforms. According to PayNXT360’s recent survey, nearly 80% of the French consumers who have made purchases from social media platforms buy for less than US$55.

The mistrust among the French consumers is one of the factors why consumers prefer buying low-priced products. Consequently, PayNXT360 expects social media platforms to adopt strategic initiatives which can help them spread awareness and create trust among consumers, which can further help in increasing the overall transaction value and volume in the country. Among the various platforms used by consumers to complete social commerce purchases, almost 75% of the consumers prefer Facebook. On the other hand, Instagram is preferred by approximately 25%, whereas Snapchat is preferred by 10.8% of the consumers in the country.

This tittle is a bundled offering provides detailed 16 reports, covering regional insights along with data centric analysis at regional and country level:

1. Europe Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Austria Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Belgium Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Denmark Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Finland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
6. France Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
7. Germany Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
8. Greece Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
9. Ireland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
10. Italy Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
11. Netherlands Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
12. Poland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
13. Russia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
14. Spain Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
15. Switzerland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
16. United Kingdom Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

Scope

Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028

Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028

• Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028
­–Clothing & Footwear
­–Beauty and Personal Care
­–Food & Grocery
­–Appliances and Electronics
­–Home Improvement
­–Others

• Social Commerce Industry Market Size and Forecast by End Use Segment, 2019-2028
­–B2B
­–B2C
­–C2C

• Social Commerce Industry Market Size and Forecast by End Use Device, 2019-2028
­–Mobile
­–Desktop

• Social Commerce Industry Market Size and Forecast by Location, 2019-2028
­–Domestic
­–Cross Border

• Social Commerce Industry Market Size and Forecast by Location, 2019-2028
­–Tier-1 Cities
­–Tier-2 Cities
­–Tier-3 Cities

• Social Commerce Industry Market Size and Forecast by Payment Method, 2019-2028
­–Credit Card
­–Debit Card
­–Bank Transfer
­–Prepaid Card
­–Digital & Mobile Wallet
­–Other Digital Payment
­–Cash

Reasons to buy

• In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028).

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.


目次

This tittle is a bundled offering provides detailed 16 reports, covering regional insights along with data centric analysis at regional and country level:

1. Europe Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Austria Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Belgium Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Denmark Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Finland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
6. France Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
7. Germany Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
8. Greece Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
9. Ireland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
10. Italy Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
11. Netherlands Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
12. Poland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
13. Russia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
14. Spain Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
15. Switzerland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
16. United Kingdom Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

All the regional and country sections above follow the following table of contents covering 36 charts and 29 tables for each country / region:

1 About This tittle is a bundled offering
1.1 Summary
1.2 Methodology
1.3 Social Commerce Definitions
1.4 Disclaimer

2 Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1 Ecommerce – Gross Merchandise Value Trend Analysis, 2019-2028
2.2 Ecommerce – Average Value Per Transaction Trend Analysis, 2019-2028
2.3 Ecommerce – Transaction Volume Trend Analysis, 2019-2028

3 Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1 Social Commerce – Gross Merchandise Value Trend Analysis, 2019-2028
3.2 Social Commerce – Average Value Per Transaction Trend Analysis, 2019-2028
3.3 Social Commerce – Transaction Volume Trend Analysis, 2019-2028

4 Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1 Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
4.2 Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2019-2028
4.3 Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2019-2028
4.4 Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2019-2028
4.5 Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2019-2028
4.6 Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028
4.7 Social Commerce Other – Gross Merchandise Value Trend Analysis, 2019-2028

5 Social Commerce Industry Market Size and Forecast by End Use Segment
5.1 Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
5.2 Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2019-2028
5.3 Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2019-2028
5.4 Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2019-2028

6 Social Commerce Industry Market Size and Forecast by End Use Device
6.1 Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
6.2 Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2019-2028
6.3 Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2019-2028

7 Social Commerce Industry Market Size and Forecast by Location
7.1 Social Commerce Market Share by Location (%), 2021 Vs. 2028
7.2 Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2019-2028
7.3 Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2019-2028

8 Social Commerce Industry Market Size and Forecast by Location
8.1 Social Commerce Market Share by Location (%), 2021 Vs. 2028
8.2 Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2019-2028
8.3 Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2019-2028
8.4 Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2019-2028

9 Social Commerce Industry Market Size and Forecast by Payment Method
9.1 Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
9.2 Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2019-2028
9.3 Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2019-2028
9.4 Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2019-2028
9.5 Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2019-2028
9.6 Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2019-2028
9.7 Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2019-2028
9.8 Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2019-2028

10 Further Reading
10.1 About PayNXT360
10.2 Related Research

All country reports mentioned above will have the following tables:

Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Ecommerce – Transaction Volume (Million), 2019-2028
Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 6: Social Commerce – Transaction Volume (Million), 2019-2028
Table 7: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Table 8: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Social Commerce Other – Gross Merchandise Value (US$ Million), 2019-2028
Table 13: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 16: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 17: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 18: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 29: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2030

All country reports mentioned above will have the following figures:

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Ecommerce – Transaction Volume (Million), 2019-2028
Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Social Commerce – Transaction Volume (Million), 2019-2028
Figure 8: Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
Figure 9: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Figure 10: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Figure 11: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Figure 12: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Figure 13: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Figure 14: Social Commerce Other – Gross Merchandise Value (US$ Million), 2019-2028
Figure 15: Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
Figure 16: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 17: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 18: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
Figure 20: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Figure 21: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Figure 22: Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 23: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Figure 24: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Figure 25: Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 26: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 27: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 28: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
Figure 30: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 31: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 32: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 34: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2030


    お問合せフォーム

    • レポートのタイトルは自動で入ります。
    • *のある項目は必須項目です。

    お名前*

    会社名*

    部署名

    メールアドレス*

    電話番号

    当ウェブサイトを知った経緯を教えてください。

    お問合せ内容

    株式会社SEMABIZ・ChosaReport.com プライバシーポリシー

    Eメールでのお問合せもお受けしております。
    下記アドレスへ“(at)”を“@”に変えてお送りください。通常1営業日以内にご返信いたします。
    crinquiry(at)chosareport.com