Stihl Holding AG and Co. KGの戦略的SWOTインサイト

Report Overview

Report Summary

Stihl Holding AG and Co. KG – Strategic SWOT Insights – A 360° Review of Opportunities, Challenges and Risk, Corporate and ESG Strategies, Competitive Intelligence and Operational KPI’s, and Recent Trends Report is a comprehensive and easily accessible overview of Stihl Holding AG and Co. KG ‘s business operations. It provides a detailed analysis of the company’s strategic standing, as well as its position in the industry compared to competitors. The report includes several key features to facilitate decision-making and provide insights into the company’s performance.

The report begins with in-depth information about Stihl Holding AG and Co. KG including key insights, business segments, key executives, locations, products and services, historical events, corporate strategy, and management discussions. This section provides a solid foundation for understanding the company’s key attributes.

Next, the report assesses Stihl Holding AG and Co. KG’s strategic standing through various analyses. The ESG spotlight evaluates the company’s environmental, social, and governance performance, providing insights into its sustainability efforts and ethical practices. The SWOT analysis examines the company’s internal strengths and weaknesses, as well as external opportunities and threats. By integrating these strategic analyses, the report offers a comprehensive understanding of Stihl Holding AG and Co. KG’s overall strategic standing and supports informed decision-making and strategic planning.

Finally, the report includes recent news and deal activities undertaken by Stihl Holding AG and Co. KG enhancing awareness of the company’s business trends, growth perspectives, and more.

Key Highlights

Stihl Holding AG and Co. KG is a globally renowned manufacturer of power tools and outdoor equipment, known for its innovation, durability, and high-quality products. Founded in 1926 by Andreas Stihl in Bad Cannstatt, Germany, the company has grown into a market leader in handheld power equipment for forestry, agriculture, landscape maintenance, construction, and home gardening. Headquartered in Waiblingen, near Stuttgart, Stihl Holding AG and Co. KG has built a strong international presence, with manufacturing and distribution operations spanning multiple continents.

The company operates across several key business segments, including chainsaws, brushcutters, hedge trimmers, blowers, mistblowers, cut-off machines, and a rapidly expanding range of battery-operated tools. Stihl has embraced sustainability and technological advancements, investing heavily in battery-powered and eco-friendly solutions to reduce emissions while maintaining high performance standards. This strategic shift has contributed significantly to the company’s growth, with battery-operated tools now making up an increasing share of its total sales.

Stihl Holding AG and Co. KG maintains a strong global footprint, with production facilities in Germany, the United States, Brazil, Switzerland, Austria, China, and the Philippines. Its distribution network consists of 44 STIHL-owned sales and marketing companies, approximately 120 independent importers, and over 55,000 dealers in more than 160 countries. This extensive global reach ensures that Stihl products are widely available and backed by expert service.

In 2023, Stihl Holding AG and Co. KG generated total revenue of ?5.3 billion, reflecting steady growth and strong market demand. The company employed 19,805 people worldwide, reinforcing its position as a leading player in the power tool industry. By continuously innovating, expanding its product portfolio, and maintaining a strong commitment to quality and sustainability, Stihl Holding AG and Co. KG remains a trusted and influential name in the industry.

Stihl Holding AG and Co. KG in the News:-

– 14-Apr-2025 – STIHL expands in Africa
– 14-Oct-2024 – Five decades of global manufacturing expertise
– 26-Sep-2024 – Sarah Gewert, Executive Board Member for Marketing and Sales, leaves STIHL
– 10-Jul-2024 – STIHL names its best suppliers of 2023
– 27-Jun-2024 – STIHL joins the Science Based Targets initiative

Scope

– Tactical Analysis:- Various strategic frameworks to gain insights into a company’s competitive position and operational environment. These analytical tools assist in identifying competitive advantages, potential risks, and areas for improvement and efficiency, enabling companies to make informed tactical decisions.
– Business Strategy:- Contributes to shaping the company’s overall direction, goals, and decision-making processes, ensuring long-term success and alignment with stakeholder expectations.
– Company Fundamentals:- These fundamentals offer valuable insights into the company’s history, operations, leadership, and geographical presence, aiding in a comprehensive understanding of the organization.
– Competitive Landscape:- An identification of the company’s main competitors, providing insights into the competitive landscape it operates in.

Reasons to Buy

– Comprehensive Understanding of the Stihl Holding AG and Co. KG’s internal and external factors through SWOT analysis and Corporate Strategy.
– Strive Strategic Decision Making with various analyses and identifying potential customers and suppliers.
– Mitigate Risk with help of thorough analysis of internal and external factors. Furthermore, develop strategies and contingency plans to address these challenges and minimize their impact on business operations.
– Competitive Benchmarking will help to gain a competitive advantage by understanding industry trends, customer preferences, and best practices.
– Valuable insights from the report enable investors and partners to make informed decisions regarding potential Collaborations, Investments, or Partnerships with the company.

Additionally, available deep-dive analysis on the company Stihl Holding AG and Co. KG:

– Stihl Holding AG and Co. KG PESTLE Analysis
– Stihl Holding AG and Co. KG Value Chain Analysis
– Stihl Holding AG and Co. KG Porter’s Five Forces Analysis
– Stihl Holding AG and Co. KG VRIO Analysis
– Stihl Holding AG and Co. KG BCG Analysis
– Stihl Holding AG and Co. KG Segmentation, Targeting and Positioning (STP) Analysis
– Stihl Holding AG and Co. KG Ansoff Matrix Analysis

Table of Contents

Table of Contents
Table of Contents 2
Tables 5
Charts 6
Stihl Holding AG & Co. KG – Key Company Facts 7
Stihl Holding AG & Co. KG – Company Description 8
Stihl Holding AG & Co. KG – Top Executives 9
Stihl Holding AG & Co. KG – Top Executives Biographies 10
Stihl Holding AG & Co. KG – Head Office & Locations 11
Head Office – Country 11
Key Subsidiaries 12
Key Joint Ventures 13
Stihl Holding AG & Co. KG – Products and Services 14
Products 14
Services 15
Stihl Holding AG & Co. KG – Historic Events 16
Stihl Holding AG & Co. KG – Company’s Management Discussion 17
Stihl Holding AG & Co. KG – Company’s Mission and Vision 18
Mission 18
Vision 18
Stihl Holding AG & Co. KG – Corporate Strategy 19
Stihl Holding AG & Co. KG – Business Description 22
Forestry and Agriculture 22
Landscaping and Garden Tools 23
Construction and Demolition 23
Additional Offerings 23
Stihl Holding AG & Co. KG – ESG Spotlight 25
Environment 25
Social 26
Corporate Governance 26
Stihl Holding AG & Co. KG – SWOT Analysis 28
Overview 28
Strengths 30
Weaknesses 33
Opportunities 35
Threats 37
Competing Players 39
Snapshot of Competing Players 40
Husqvarna AB 40
Key Company Facts 40
Company Description 40
Key Financials 41
Share Price Trend – Apr-2024 to Apr-2025 (Average Share Closing Price) 41
Key Financial Ratio Analysis 46
Makita Corporation 47
Key Company Facts 47
Company Description 47
Key Financials 48
Share Price Trend – Jan-2024 to Apr-2025 (Average Share Closing Price) 48
Key Financial Ratio Analysis 53
Milwaukee Electric Tool Corp 54
Key Company Facts 54
Company Description 54
MTD Products LLC 55
Key Company Facts 55
Company Description 55
Schiller Grounds Care Inc 57
Key Company Facts 57
Company Description 57
Stihl Holding AG & Co. KG – In the News 58
14-Apr-2025 – STIHL expands in Africa 59
14-Oct-2024 – Five decades of global manufacturing expertise 61
26-Sep-2024 – Sarah Gewert, Executive Board Member for Marketing and Sales, leaves STIHL 63
10-Jul-2024 – STIHL names its best suppliers of 2023 64
27-Jun-2024 – STIHL joins the Science Based Targets initiative 65
14-Jun-2024 – Dr. Nikolas Stihl receives Global Leadership Award 66
28-Sep-2023 – Official Opening Of New Stihl Building For Special Machine Construction 68
13-Sep-2023 – Stihl Plans Further Growth Despite A Challenging Financial Year 70
13-Jul-2023 – Stihl Opens Brand World With Minister-President Winfried Kretschmann 75
25-Apr-2023 – Stihl Achieves Record Revenue And Focuses On Dual Technological Leadership 77
22-Sep-2022 – Stihl To Produce Cordless Products In Germany From 2024 82
27-Jul-2022 – Stihl India Opens New Sales Headquarters 83
28-Jun-2022 – Stihl Sets Up New Production Site For Cordless And Electric Products In Romania 84
26-Apr-2022 – A Record 2021 Year: Stihl Passes The 5-Billion-Euro Mark In Revenue 86
22-Mar-2022 – Ingrid Jagering Will Become Executive Board Member For Finance At Stihl On August 1, 2022 91
17-Mar-2022 – Stihl Is Among The Top Three Most Popular Family-Owned Companies In Germany 92
Stihl Holding AG & Co. KG – Key Deals 93
31-Mar-2023 – Stihl Acquires Garden Technology Specialist Mogatec 93
06-Dec-2022 – Stihl Increases Vertical Integration: Planned Takeover Of Muffler Manufacturer Cosmos 94
Appendix 95
Definitions 95
SWOT Analysis 95
PESTLE Analysis 95
Value Chain Analysis 95
ESG Spotlight 95
Research Methodology 96
Disclaimer 97
Contact Us 97

Tables
Table 1: Stihl Holding AG & Co. KG – Company Facts
Table 2: Stihl Holding AG & Co. KG – Digital Presence
Table 3: Stihl Holding AG & Co. KG – Top Executives
Table 4: Stihl Holding AG & Co. KG – Top Executives Biographies
Table 5: Stihl Holding AG & Co. KG – Subsidiaries
Table 6: Stihl Holding AG & Co. KG – Key Joint Ventures
Table 7: Stihl Holding AG & Co. KG – Products
Table 8: Stihl Holding AG & Co. KG – Services
Table 9: Stihl Holding AG & Co. KG – Historic Events
Table 10: Stihl Holding AG & Co. KG – Competing Players
Table 11: Competing Players – Husqvarna AB – Key Company Facts
Table 12: Husqvarna AB – Share Price Trend – Apr-2024 to Apr-2025
Table 13: Competing Players – Husqvarna AB – Profit and Loss Statement
Table 14: Husqvarna AB – Balance Sheet 2020-2023
Table 15: Husqvarna AB – Cash Flow Statement 2020-2023
Table 16: Husqvarna AB – Ratio Analysis – 2020-2023
Table 17: Competing Players – Makita Corporation – Key Company Facts
Table 18: Makita Corporation – Share Price Trend – Jan-2024 to Apr-2025
Table 19: Competing Players – Makita Corporation – Profit and Loss Statement
Table 20: Makita Corporation – Balance Sheet 2021-2024
Table 21: Makita Corporation – Cash Flow Statement 2021-2024
Table 22: Makita Corporation – Ratio Analysis – 2021-2024
Table 23: Competing Players – Milwaukee Electric Tool Corp – Key Company Facts
Table 24: Competing Players – MTD Products LLC – Key Company Facts
Table 25: Competing Players – Schiller Grounds Care Inc – Key Company Facts

Charts
Figure 1: Stihl Holding AG & Co. KG – SWOT Analysis
Figure 2: Husqvarna AB – Average Share Price Trend – Apr-2024 to Apr-2025
Figure 3: Husqvarna AB – Profit and Loss Statement – 2020-2023
Figure 4: Husqvarna AB – Balance Sheet – 2020-2023
Figure 5: Husqvarna AB – Cash Flow Statement 2020-2023
Figure 6: Makita Corporation – Average Share Price Trend – Jan-2024 to Apr-2025
Figure 7: Makita Corporation – Profit and Loss Statement – 2021-2024
Figure 8: Makita Corporation – Balance Sheet – 2021-2024
Figure 9: Makita Corporation – Cash Flow Statement 2021-2024

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