In-App Advertising Market : Global Opportunity Analysis and Industry Forecast, 2025-2034
商品番号 : SMB-82662
| 出版社 | Allied Market Research |
| 出版年月 | 2025年4月 |
| ページ数 | 372 |
| 価格タイプ | シングルユーザライセンス |
| 価格 | USD 4,335 |
| 種別 | 英文調査報告書 |
市場は、タイプ、プラットフォームタイプ、アプリケーションタイプ、地域に基づいてセグメント化されています。タイプ別では、バナー広告、インタースティシャル広告、ネイティブ広告、動画リワード広告、その他に分類されています。プラットフォーム別では、iOS、Android、その他に細分化されています。アプリケーションタイプ別では、ゲーム、ソーシャルメディア、eコマース、メディア＆エンターテイメント、その他に分類されています。地域別では、北米、ヨーロッパ、アジア太平洋、LAMEAで分析されています。
The global in-app advertising market was valued at $390.5 billion in 2024, and is projected to reach $952 billion by 2034, growing at a CAGR of 9.2% from 2025 to 2034.
世界のアプリ内広告市場は2024年に3,905億ドルと評価され、2025年から2034年にかけて年平均成長率9.2%で成長し、2034年までに9,520億ドルに達すると予測されています。
The in-app advertising market includes the network through which advertisements are delivered within mobile applications. It involves strategies, technologies, platforms, and stakeholders responsible for embedding ads in apps using formats like banners, interstitials, videos, and native ads. This market has grown rapidly, fueled by widespread use of smartphones and rise in amount of time users spend on mobile apps. From gaming and social media to news, entertainment, and utility apps, in-app advertising has become a vital revenue stream for app developers and an effective, targeted advertising tool for marketers.
アプリ内広告市場とは、モバイルアプリ内で広告を配信するネットワークを指します。バナー、インタースティシャル、動画、ネイティブ広告といったフォーマットを用いてアプリ内に広告を埋め込む戦略、テクノロジー、プラットフォーム、そして関係者が関与します。この市場は、スマートフォンの普及とユーザーのモバイルアプリ利用時間の増加を背景に、急速に成長しています。ゲームやソーシャルメディアからニュース、エンターテイメント、ユーティリティアプリに至るまで、アプリ内広告はアプリ開発者にとって重要な収益源となり、マーケターにとって効果的なターゲット広告ツールとなっています。
The in-app advertising market growth is driven by rise in collaborations among demand-side platforms (DSPs), supply-side platforms (SSPs), ad networks, and app developers, all of which play key roles in the market. Advertisers utilize DSPs to automate the buying of ad space within apps, while SSPs help publishers manage and sell their ad inventory. These transactions are typically carried out through real-time bidding (RTB) and facilitated by ad exchanges that connect advertisers with available ad space. A major factor driving the growth of the market the ability in-app advertising to deliver highly targeted and relevant ads by using user data such as demographics, location, app usage patterns, and interests.
アプリ内広告市場の成長は、デマンドサイドプラットフォーム（DSP）、サプライサイドプラットフォーム（SSP）、広告ネットワーク、そしてアプリ開発者間の連携の拡大によって牽引されています。これらのプラットフォームはいずれも市場で重要な役割を果たしています。広告主はDSPを活用してアプリ内広告枠の購入を自動化し、SSPはパブリッシャーの広告在庫の管理と販売を支援します。これらの取引は通常、リアルタイム入札（RTB）を通じて行われ、広告主と利用可能な広告枠を繋ぐアドエクスチェンジによって促進されます。市場の成長を牽引する主な要因は、アプリ内広告が、人口統計、位置情報、アプリの使用パターン、興味関心といったユーザーデータを活用して、高度にターゲットを絞った関連性の高い広告を配信できることです。
However, high installation costs and cybersecurity risks are significant challenges limiting the expansion of the substation monitoring system market during the projected period. Implementing Intelligent Electronic Devices (IEDs), wireless sensor networks, and communication infrastructure involves considerable capital investment, which can deter adoption, particularly in regions with tight budgets. Thus, restraining the growth of the market. Moreover, as digitalization advances, concerns over the security of critical infrastructure against cyber threats are growing, presenting another major obstacle to broader market acceptance.
However, challenges such as privacy regulations and ad fraud restrain the market growth. Moreover, continued investments in transparency, data security, and machine learning are helping to address these concerns, further offering growth opportunities in the market. With mobile usage increasingly leading digital engagement, in-app advertising is poised to become a key driver in the evolution of personalized and results-focused marketing strategies.
In-App Advertising Market Report Highlights
| Aspects | Details |
Market Size By 2034 | USD 952 billion |
Growth Rate | CAGR of 9.2% |
Forecast period | 2024 – 2034 |
Report Pages | 372 |
By Type |
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By Platform Type |
|
By Application Type |
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By Region |
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Key Market Players | Apple Inc., Alphabet (Google Inc.), Meta Platforms, Inc., Start.io, RevX Affle, Smaato Inc. (Verve), Unity Technologies, Digital Turbine, Inc., Chartboost, Inc. (LoopMe), AppsFlyer Ltd., BYYD Inc., triplelift, Entravision Comunications Corporation, Amobee Inc.(Nexxen International Ltd.), PubMatic, Inc., InMobi, AppLovin Corporation, Liftoff, Inc., Leadbolt Pty Ltd., Mintegral |
Segment Review:
The market is segmented on the basis of type, platform type, application type, and region. By type it is segregated into banner ads, interstitial ads, native ads, rewarded video ads, and others. By platform type, it is fragmented iOS, Android, and others. By application type, it is classified into gaming, social media, e-commerce, media & entertainment, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings:
- By type, the banned ads segment accounted for the largest in-app advertising market size in 2024.
- By platform type, the android segment accounted for the largest in-app advertising market share in 2024.
- By application type, the social media segment accounted for the largest in-app advertising market size in 2024.
Region-wise, Asia-Pacific generated the highest revenue in 2024.
Competition Analysis:
Major players in the in-app advertising industry include Unity Technologies, Alphabet (Google Inc.), AppLovin Corporation, Amobee Inc.(Nexxen International Ltd.), InMobi, Chartboost, Inc. (LoopMe), Smaato Inc. (Verve), Leadbolt Pty Ltd., Liftoff, Inc., PubMatic, Inc., Mintegral, Digital Turbine, Inc., RevX Affle, Entravision Comunications Corporation, AppsFlyer Ltd., Start.io, triplelift, BYYD Inc., Apple Inc., Meta Platforms, Inc.
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Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)
- Additional company profiles with specific to client’s interest
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- Expanded list for Company Profiles
- Historic market data
- Market share analysis of players at global/region/country level
Key Market Segments
By Type
- Banner Ads
- Interstitial Ads
- Native Ads
- Reward Video Ads
- Others
By Platform Type
- iOS
- Android
- Others
By Application Type
- Gaming
- Social Media
- E-commerce
- Media and Entertainment
- Othersx
By Region
- North America
○ U.S.
○ Canada
- Europe
○ UK
○ Germany
○ France
○ Italy
○ Spain
○ Rest of Europe
- Asia-Pacific
○ China
○ Japan
○ India
○ Australia
○ South Korea
○ Rest of Asia-Pacific
- LAMEA
○ Latin America
○ Middle East
○ Africa
- Key Market Players
○ AppsFlyer Ltd.
○ RevX Affle
○ Liftoff, Inc.
○ InMobi
○ Smaato Inc. (Verve)
○ Digital Turbine, Inc.
○ Start.io
○ AppLovin Corporation
○ triplelift
○ BYYD Inc.
○ Apple Inc.
○ Amobee Inc.(Nexxen International Ltd.)
○ Chartboost, Inc. (LoopMe)
○ Alphabet (Google Inc.)
○ Unity Technologies
○ Entravision Comunications Corporation
○ Mintegral
○ Leadbolt Pty Ltd.
○ PubMatic, Inc.
○ Meta Platforms, Inc.
Table of Content
CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Moderate to high bargaining power of suppliers
3.3.2. Moderate to high threat of new entrants
3.3.3. Moderate to high threat of substitutes
3.3.4. Low to high intensity of rivalry
3.3.5. Moderate to high bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Surge in mobile app usage
3.4.1.2. Advancement in Programmatic Advertising and AD Tech
3.4.1.3. Rise of gaming and entertainment apps
3.4.2. Restraints
3.4.2.1. Privacy Concerns and regulatory challenges
3.4.2.2. Ad Fatigue and poor user experiences
3.4.3. Opportunities
3.4.3.1. Expansion of 5G and emerging technologies
3.4.3.2. Growth in E-Commerce and M-Commerce
CHAPTER 4: IN-APP ADVERTISING MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Banner Ads
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Interstitial Ads
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Native Ads
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
4.5. Reward Video Ads
4.5.1. Key market trends, growth factors and opportunities
4.5.2. Market size and forecast, by region
4.5.3. Market share analysis by country
4.6. Others
4.6.1. Key market trends, growth factors and opportunities
4.6.2. Market size and forecast, by region
4.6.3. Market share analysis by country
CHAPTER 5: IN-APP ADVERTISING MARKET, BY PLATFORM TYPE
5.1. Overview
5.1.1. Market size and forecast
5.2. iOS
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Android
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Others
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
CHAPTER 6: IN-APP ADVERTISING MARKET, BY APPLICATION TYPE
6.1. Overview
6.1.1. Market size and forecast
6.2. Gaming
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Social Media
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.4. E-commerce
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market share analysis by country
6.5. Media and Entertainment
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market share analysis by country
6.6. Othersx
6.6.1. Key market trends, growth factors and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market share analysis by country
CHAPTER 7: IN-APP ADVERTISING MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast By Region
7.2. North America
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by Type
7.2.3. Market size and forecast, by Platform Type
7.2.4. Market size and forecast, by Application Type
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast, by Type
7.2.5.1.2. Market size and forecast, by Platform Type
7.2.5.1.3. Market size and forecast, by Application Type
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast, by Type
7.2.5.2.2. Market size and forecast, by Platform Type
7.2.5.2.3. Market size and forecast, by Application Type
7.3. Europe
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by Type
7.3.3. Market size and forecast, by Platform Type
7.3.4. Market size and forecast, by Application Type
7.3.5. Market size and forecast, by country
7.3.5.1. UK
7.3.5.1.1. Market size and forecast, by Type
7.3.5.1.2. Market size and forecast, by Platform Type
7.3.5.1.3. Market size and forecast, by Application Type
7.3.5.2. Germany
7.3.5.2.1. Market size and forecast, by Type
7.3.5.2.2. Market size and forecast, by Platform Type
7.3.5.2.3. Market size and forecast, by Application Type
7.3.5.3. France
7.3.5.3.1. Market size and forecast, by Type
7.3.5.3.2. Market size and forecast, by Platform Type
7.3.5.3.3. Market size and forecast, by Application Type
7.3.5.4. Italy
7.3.5.4.1. Market size and forecast, by Type
7.3.5.4.2. Market size and forecast, by Platform Type
7.3.5.4.3. Market size and forecast, by Application Type
7.3.5.5. Spain
7.3.5.5.1. Market size and forecast, by Type
7.3.5.5.2. Market size and forecast, by Platform Type
7.3.5.5.3. Market size and forecast, by Application Type
7.3.5.6. Rest of Europe
7.3.5.6.1. Market size and forecast, by Type
7.3.5.6.2. Market size and forecast, by Platform Type
7.3.5.6.3. Market size and forecast, by Application Type
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by Type
7.4.3. Market size and forecast, by Platform Type
7.4.4. Market size and forecast, by Application Type
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Market size and forecast, by Type
7.4.5.1.2. Market size and forecast, by Platform Type
7.4.5.1.3. Market size and forecast, by Application Type
7.4.5.2. Japan
7.4.5.2.1. Market size and forecast, by Type
7.4.5.2.2. Market size and forecast, by Platform Type
7.4.5.2.3. Market size and forecast, by Application Type
7.4.5.3. India
7.4.5.3.1. Market size and forecast, by Type
7.4.5.3.2. Market size and forecast, by Platform Type
7.4.5.3.3. Market size and forecast, by Application Type
7.4.5.4. Australia
7.4.5.4.1. Market size and forecast, by Type
7.4.5.4.2. Market size and forecast, by Platform Type
7.4.5.4.3. Market size and forecast, by Application Type
7.4.5.5. South Korea
7.4.5.5.1. Market size and forecast, by Type
7.4.5.5.2. Market size and forecast, by Platform Type
7.4.5.5.3. Market size and forecast, by Application Type
7.4.5.6. Rest of Asia-Pacific
7.4.5.6.1. Market size and forecast, by Type
7.4.5.6.2. Market size and forecast, by Platform Type
7.4.5.6.3. Market size and forecast, by Application Type
7.5. LAMEA
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by Type
7.5.3. Market size and forecast, by Platform Type
7.5.4. Market size and forecast, by Application Type
7.5.5. Market size and forecast, by country
7.5.5.1. Latin America
7.5.5.1.1. Market size and forecast, by Type
7.5.5.1.2. Market size and forecast, by Platform Type
7.5.5.1.3. Market size and forecast, by Application Type
7.5.5.2. Middle East
7.5.5.2.1. Market size and forecast, by Type
7.5.5.2.2. Market size and forecast, by Platform Type
7.5.5.2.3. Market size and forecast, by Application Type
7.5.5.3. Africa
7.5.5.3.1. Market size and forecast, by Type
7.5.5.3.2. Market size and forecast, by Platform Type
7.5.5.3.3. Market size and forecast, by Application Type
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2024
CHAPTER 9: COMPANY PROFILES
9.1. Unity Technologies
9.1.1. Company overview
9.1.2. Key executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. Business performance
9.1.7. Key strategic moves and developments
9.2. Alphabet (Google Inc.)
9.2.1. Company overview
9.2.2. Key executives
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Business performance
9.2.7. Key strategic moves and developments
9.3. AppLovin Corporation
9.3.1. Company overview
9.3.2. Key executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. Business performance
9.4. Amobee Inc.(Nexxen International Ltd.)
9.4.1. Company overview
9.4.2. Key executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. Business performance
9.5. InMobi
9.5.1. Company overview
9.5.2. Key executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.6. Chartboost, Inc. (LoopMe)
9.6.1. Company overview
9.6.2. Key executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.7. Smaato Inc. (Verve)
9.7.1. Company overview
9.7.2. Key executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.8. Leadbolt Pty Ltd.
9.8.1. Company overview
9.8.2. Key executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.9. Liftoff, Inc.
9.9.1. Company overview
9.9.2. Key executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.10. PubMatic, Inc.
9.10.1. Company overview
9.10.2. Key executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.10.6. Business performance
9.11. Mintegral
9.11.1. Company overview
9.11.2. Key executives
9.11.3. Company snapshot
9.11.4. Operating business segments
9.11.5. Product portfolio
9.12. Digital Turbine, Inc.
9.12.1. Company overview
9.12.2. Key executives
9.12.3. Company snapshot
9.12.4. Operating business segments
9.12.5. Product portfolio
9.12.6. Business performance
9.13. RevX Affle
9.13.1. Company overview
9.13.2. Key executives
9.13.3. Company snapshot
9.13.4. Operating business segments
9.13.5. Product portfolio
9.14. Entravision Comunications Corporation
9.14.1. Company overview
9.14.2. Key executives
9.14.3. Company snapshot
9.14.4. Operating business segments
9.14.5. Product portfolio
9.14.6. Business performance
9.15. AppsFlyer Ltd.
9.15.1. Company overview
9.15.2. Key executives
9.15.3. Company snapshot
9.15.4. Operating business segments
9.15.5. Product portfolio
9.16. Start.io
9.16.1. Company overview
9.16.2. Key executives
9.16.3. Company snapshot
9.16.4. Operating business segments
9.16.5. Product portfolio
9.17. triplelift
9.17.1. Company overview
9.17.2. Key executives
9.17.3. Company snapshot
9.17.4. Operating business segments
9.17.5. Product portfolio
9.18. BYYD Inc.
9.18.1. Company overview
9.18.2. Key executives
9.18.3. Company snapshot
9.18.4. Operating business segments
9.18.5. Product portfolio
9.19. Apple Inc.
9.19.1. Company overview
9.19.2. Key executives
9.19.3. Company snapshot
9.19.4. Operating business segments
9.19.5. Product portfolio
9.19.6. Business performance
9.20. Meta Platforms, Inc.
9.20.1. Company overview
9.20.2. Key executives
9.20.3. Company snapshot
9.20.4. Operating business segments
9.20.5. Product portfolio
9.20.6. Business performance
LIST OF TABLES
TABLE 01. GLOBAL IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 02. IN-APP ADVERTISING MARKET FOR BANNER ADS, BY REGION, 2024-2034 ($BILLION)
TABLE 03. IN-APP ADVERTISING MARKET FOR INTERSTITIAL ADS, BY REGION, 2024-2034 ($BILLION)
TABLE 04. IN-APP ADVERTISING MARKET FOR NATIVE ADS, BY REGION, 2024-2034 ($BILLION)
TABLE 05. IN-APP ADVERTISING MARKET FOR REWARD VIDEO ADS, BY REGION, 2024-2034 ($BILLION)
TABLE 06. IN-APP ADVERTISING MARKET FOR OTHERS, BY REGION, 2024-2034 ($BILLION)
TABLE 07. GLOBAL IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 08. GLOBAL IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 09. IN-APP ADVERTISING MARKET FOR IOS, BY REGION, 2024-2034 ($BILLION)
TABLE 10. IN-APP ADVERTISING MARKET FOR IOS, BY REGION, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 11. IN-APP ADVERTISING MARKET FOR ANDROID, BY REGION, 2024-2034 ($BILLION)
TABLE 12. IN-APP ADVERTISING MARKET FOR ANDROID, BY REGION, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 13. IN-APP ADVERTISING MARKET FOR OTHERS, BY REGION, 2024-2034 ($BILLION)
TABLE 14. IN-APP ADVERTISING MARKET FOR OTHERS, BY REGION, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 15. GLOBAL IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 16. IN-APP ADVERTISING MARKET FOR GAMING, BY REGION, 2024-2034 ($BILLION)
TABLE 17. IN-APP ADVERTISING MARKET FOR SOCIAL MEDIA, BY REGION, 2024-2034 ($BILLION)
TABLE 18. IN-APP ADVERTISING MARKET FOR E-COMMERCE, BY REGION, 2024-2034 ($BILLION)
TABLE 19. IN-APP ADVERTISING MARKET FOR MEDIA AND ENTERTAINMENT, BY REGION, 2024-2034 ($BILLION)
TABLE 20. IN-APP ADVERTISING MARKET FOR OTHERSX, BY REGION, 2024-2034 ($BILLION)
TABLE 21. IN-APP ADVERTISING MARKET, BY REGION, 2024-2034 ($BILLION)
TABLE 22. IN-APP ADVERTISING MARKET, BY REGION, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 23. NORTH AMERICA IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 24. NORTH AMERICA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 25. NORTH AMERICA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 26. NORTH AMERICA IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 27. NORTH AMERICA IN-APP ADVERTISING MARKET, BY COUNTRY, 2024-2034 ($BILLION)
TABLE 28. NORTH AMERICA IN-APP ADVERTISING MARKET, BY COUNTRY, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 29. U.S. IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 30. U.S. IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 31. U.S. IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 32. U.S. IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 33. CANADA IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 34. CANADA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 35. CANADA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 36. CANADA IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 37. EUROPE IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 38. EUROPE IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 39. EUROPE IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 40. EUROPE IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 41. EUROPE IN-APP ADVERTISING MARKET, BY COUNTRY, 2024-2034 ($BILLION)
TABLE 42. EUROPE IN-APP ADVERTISING MARKET, BY COUNTRY, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 43. UK IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 44. UK IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 45. UK IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 46. UK IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 47. GERMANY IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 48. GERMANY IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 49. GERMANY IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 50. GERMANY IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 51. FRANCE IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 52. FRANCE IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 53. FRANCE IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 54. FRANCE IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 55. ITALY IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 56. ITALY IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 57. ITALY IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 58. ITALY IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 59. SPAIN IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 60. SPAIN IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 61. SPAIN IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 62. SPAIN IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 63. REST OF EUROPE IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 64. REST OF EUROPE IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 65. REST OF EUROPE IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 66. REST OF EUROPE IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 67. ASIA-PACIFIC IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 68. ASIA-PACIFIC IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 69. ASIA-PACIFIC IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 70. ASIA-PACIFIC IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 71. ASIA-PACIFIC IN-APP ADVERTISING MARKET, BY COUNTRY, 2024-2034 ($BILLION)
TABLE 72. ASIA-PACIFIC IN-APP ADVERTISING MARKET, BY COUNTRY, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 73. CHINA IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 74. CHINA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 75. CHINA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 76. CHINA IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 77. JAPAN IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 78. JAPAN IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 79. JAPAN IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 80. JAPAN IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 81. INDIA IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 82. INDIA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 83. INDIA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 84. INDIA IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 85. AUSTRALIA IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 86. AUSTRALIA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 87. AUSTRALIA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 88. AUSTRALIA IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 89. SOUTH KOREA IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 90. SOUTH KOREA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 91. SOUTH KOREA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 92. SOUTH KOREA IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 93. REST OF ASIA-PACIFIC IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 94. REST OF ASIA-PACIFIC IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 95. REST OF ASIA-PACIFIC IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 96. REST OF ASIA-PACIFIC IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 97. LAMEA IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 98. LAMEA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 99. LAMEA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 100. LAMEA IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 101. LAMEA IN-APP ADVERTISING MARKET, BY COUNTRY, 2024-2034 ($BILLION)
TABLE 102. LAMEA IN-APP ADVERTISING MARKET, BY COUNTRY, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 103. LATIN AMERICA IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 104. LATIN AMERICA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 105. LATIN AMERICA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 106. LATIN AMERICA IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 107. MIDDLE EAST IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 108. MIDDLE EAST IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 109. MIDDLE EAST IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 110. MIDDLE EAST IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 111. AFRICA IN-APP ADVERTISING MARKET, BY TYPE, 2024-2034 ($BILLION)
TABLE 112. AFRICA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 ($BILLION)
TABLE 113. AFRICA IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024-2034 (NUMBER OF IMPRESSIONS)
TABLE 114. AFRICA IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024-2034 ($BILLION)
TABLE 115. UNITY TECHNOLOGIES: KEY EXECUTIVES
TABLE 116. UNITY TECHNOLOGIES: COMPANY SNAPSHOT
TABLE 117. UNITY TECHNOLOGIES: SERVICE SEGMENTS
TABLE 118. UNITY TECHNOLOGIES: PRODUCT PORTFOLIO
TABLE 119. UNITY TECHNOLOGIES: KEY STRATERGIES
TABLE 120. ALPHABET (GOOGLE INC.): KEY EXECUTIVES
TABLE 121. ALPHABET (GOOGLE INC.): COMPANY SNAPSHOT
TABLE 122. ALPHABET (GOOGLE INC.): SERVICE SEGMENTS
TABLE 123. ALPHABET (GOOGLE INC.): PRODUCT PORTFOLIO
TABLE 124. ALPHABET (GOOGLE INC.): KEY STRATERGIES
TABLE 125. APPLOVIN CORPORATION: KEY EXECUTIVES
TABLE 126. APPLOVIN CORPORATION: COMPANY SNAPSHOT
TABLE 127. APPLOVIN CORPORATION: PRODUCT SEGMENTS
TABLE 128. APPLOVIN CORPORATION: PRODUCT PORTFOLIO
TABLE 129. AMOBEE INC.(NEXXEN INTERNATIONAL LTD.): KEY EXECUTIVES
TABLE 130. AMOBEE INC.(NEXXEN INTERNATIONAL LTD.): COMPANY SNAPSHOT
TABLE 131. AMOBEE INC.(NEXXEN INTERNATIONAL LTD.): PRODUCT SEGMENTS
TABLE 132. AMOBEE INC.(NEXXEN INTERNATIONAL LTD.): PRODUCT PORTFOLIO
TABLE 133. INMOBI: KEY EXECUTIVES
TABLE 134. INMOBI: COMPANY SNAPSHOT
TABLE 135. INMOBI: PRODUCT SEGMENTS
TABLE 136. INMOBI: PRODUCT PORTFOLIO
TABLE 137. CHARTBOOST, INC. (LOOPME): KEY EXECUTIVES
TABLE 138. CHARTBOOST, INC. (LOOPME): COMPANY SNAPSHOT
TABLE 139. CHARTBOOST, INC. (LOOPME): PRODUCT SEGMENTS
TABLE 140. CHARTBOOST, INC. (LOOPME): PRODUCT PORTFOLIO
TABLE 141. SMAATO INC. (VERVE): KEY EXECUTIVES
TABLE 142. SMAATO INC. (VERVE): COMPANY SNAPSHOT
TABLE 143. SMAATO INC. (VERVE): PRODUCT SEGMENTS
TABLE 144. SMAATO INC. (VERVE): PRODUCT PORTFOLIO
TABLE 145. LEADBOLT PTY LTD.: KEY EXECUTIVES
TABLE 146. LEADBOLT PTY LTD.: COMPANY SNAPSHOT
TABLE 147. LEADBOLT PTY LTD.: PRODUCT SEGMENTS
TABLE 148. LEADBOLT PTY LTD.: PRODUCT PORTFOLIO
TABLE 149. LIFTOFF, INC.: KEY EXECUTIVES
TABLE 150. LIFTOFF, INC.: COMPANY SNAPSHOT
TABLE 151. LIFTOFF, INC.: PRODUCT SEGMENTS
TABLE 152. LIFTOFF, INC.: PRODUCT PORTFOLIO
TABLE 153. PUBMATIC, INC.: KEY EXECUTIVES
TABLE 154. PUBMATIC, INC.: COMPANY SNAPSHOT
TABLE 155. PUBMATIC, INC.: PRODUCT SEGMENTS
TABLE 156. PUBMATIC, INC.: PRODUCT PORTFOLIO
TABLE 157. MINTEGRAL: KEY EXECUTIVES
TABLE 158. MINTEGRAL: COMPANY SNAPSHOT
TABLE 159. MINTEGRAL: PRODUCT SEGMENTS
TABLE 160. MINTEGRAL: PRODUCT PORTFOLIO
TABLE 161. DIGITAL TURBINE, INC.: KEY EXECUTIVES
TABLE 162. DIGITAL TURBINE, INC.: COMPANY SNAPSHOT
TABLE 163. DIGITAL TURBINE, INC.: SERVICE SEGMENTS
TABLE 164. DIGITAL TURBINE, INC.: PRODUCT PORTFOLIO
TABLE 165. REVX AFFLE: KEY EXECUTIVES
TABLE 166. REVX AFFLE: COMPANY SNAPSHOT
TABLE 167. REVX AFFLE: PRODUCT SEGMENTS
TABLE 168. REVX AFFLE: PRODUCT PORTFOLIO
TABLE 169. ENTRAVISION COMUNICATIONS CORPORATION: KEY EXECUTIVES
TABLE 170. ENTRAVISION COMUNICATIONS CORPORATION: COMPANY SNAPSHOT
TABLE 171. ENTRAVISION COMUNICATIONS CORPORATION: SERVICE SEGMENTS
TABLE 172. ENTRAVISION COMUNICATIONS CORPORATION: PRODUCT PORTFOLIO
TABLE 173. APPSFLYER LTD.: KEY EXECUTIVES
TABLE 174. APPSFLYER LTD.: COMPANY SNAPSHOT
TABLE 175. APPSFLYER LTD.: PRODUCT SEGMENTS
TABLE 176. APPSFLYER LTD.: PRODUCT PORTFOLIO
TABLE 177. START.IO: KEY EXECUTIVES
TABLE 178. START.IO: COMPANY SNAPSHOT
TABLE 179. START.IO: PRODUCT SEGMENTS
TABLE 180. START.IO: PRODUCT PORTFOLIO
TABLE 181. TRIPLELIFT: KEY EXECUTIVES
TABLE 182. TRIPLELIFT: COMPANY SNAPSHOT
TABLE 183. TRIPLELIFT: PRODUCT SEGMENTS
TABLE 184. TRIPLELIFT: PRODUCT PORTFOLIO
TABLE 185. BYYD INC.: KEY EXECUTIVES
TABLE 186. BYYD INC.: COMPANY SNAPSHOT
TABLE 187. BYYD INC.: PRODUCT SEGMENTS
TABLE 188. BYYD INC.: PRODUCT PORTFOLIO
TABLE 189. APPLE INC.: KEY EXECUTIVES
TABLE 190. APPLE INC.: COMPANY SNAPSHOT
TABLE 191. APPLE INC.: PRODUCT SEGMENTS
TABLE 192. APPLE INC.: SERVICE SEGMENTS
TABLE 193. APPLE INC.: PRODUCT PORTFOLIO
TABLE 194. META PLATFORMS, INC.: KEY EXECUTIVES
TABLE 195. META PLATFORMS, INC.: COMPANY SNAPSHOT
TABLE 196. META PLATFORMS, INC.: SERVICE SEGMENTS
TABLE 197. META PLATFORMS, INC.: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01. IN-APP ADVERTISING MARKET, 2024-2034
FIGURE 02. SEGMENTATION OF IN-APP ADVERTISING MARKET,2024-2034
FIGURE 03. TOP IMPACTING FACTORS IN IN-APP ADVERTISING MARKET (2024 TO 2034)
FIGURE 04. TOP INVESTMENT POCKETS IN IN-APP ADVERTISING MARKET (2025-2034)
FIGURE 05. MODERATE TO HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 06. MODERATE TO HIGH THREAT OF NEW ENTRANTS
FIGURE 07. MODERATE TO HIGH THREAT OF SUBSTITUTES
FIGURE 08. LOW TO HIGH INTENSITY OF RIVALRY
FIGURE 09. MODERATE TO HIGH BARGAINING POWER OF BUYERS
FIGURE 10. GLOBAL IN-APP ADVERTISING MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
FIGURE 11. IN-APP ADVERTISING MARKET, BY TYPE, 2024 AND 2034(%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF IN-APP ADVERTISING MARKET FOR BANNER ADS, BY COUNTRY 2024 AND 2034(%)
FIGURE 13. COMPARATIVE SHARE ANALYSIS OF IN-APP ADVERTISING MARKET FOR INTERSTITIAL ADS, BY COUNTRY 2024 AND 2034(%)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF IN-APP ADVERTISING MARKET FOR NATIVE ADS, BY COUNTRY 2024 AND 2034(%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF IN-APP ADVERTISING MARKET FOR REWARD VIDEO ADS, BY COUNTRY 2024 AND 2034(%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF IN-APP ADVERTISING MARKET FOR OTHERS, BY COUNTRY 2024 AND 2034(%)
FIGURE 17. IN-APP ADVERTISING MARKET, BY PLATFORM TYPE, 2024 AND 2034(%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF IN-APP ADVERTISING MARKET FOR IOS, BY COUNTRY 2024 AND 2034(%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF IN-APP ADVERTISING MARKET FOR ANDROID, BY COUNTRY 2024 AND 2034(%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF IN-APP ADVERTISING MARKET FOR OTHERS, BY COUNTRY 2024 AND 2034(%)
FIGURE 21. IN-APP ADVERTISING MARKET, BY APPLICATION TYPE, 2024 AND 2034(%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF IN-APP ADVERTISING MARKET FOR GAMING, BY COUNTRY 2024 AND 2034(%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF IN-APP ADVERTISING MARKET FOR SOCIAL MEDIA, BY COUNTRY 2024 AND 2034(%)
FIGURE 24. COMPARATIVE SHARE ANALYSIS OF IN-APP ADVERTISING MARKET FOR E-COMMERCE, BY COUNTRY 2024 AND 2034(%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF IN-APP ADVERTISING MARKET FOR MEDIA AND ENTERTAINMENT, BY COUNTRY 2024 AND 2034(%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF IN-APP ADVERTISING MARKET FOR OTHERSX, BY COUNTRY 2024 AND 2034(%)
FIGURE 27. IN-APP ADVERTISING MARKET BY REGION, 2024 AND 2034(%)
FIGURE 28. U.S. IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 29. CANADA IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 30. UK IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 31. GERMANY IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 32. FRANCE IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 33. ITALY IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 34. SPAIN IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 35. REST OF EUROPE IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 36. CHINA IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 37. JAPAN IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 38. INDIA IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 39. AUSTRALIA IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 40. SOUTH KOREA IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 41. REST OF ASIA-PACIFIC IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 42. LATIN AMERICA IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 43. MIDDLE EAST IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 44. AFRICA IN-APP ADVERTISING MARKET, 2024-2034 ($BILLION)
FIGURE 45. TOP WINNING STRATEGIES, BY YEAR (2020-2024)
FIGURE 46. TOP WINNING STRATEGIES, BY DEVELOPMENT (2020-2024)
FIGURE 47. TOP WINNING STRATEGIES, BY COMPANY (2020-2024)
FIGURE 48. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 49. COMPETITIVE DASHBOARD
FIGURE 50. COMPETITIVE HEATMAP: IN-APP ADVERTISING MARKET
FIGURE 51. TOP PLAYER POSITIONING, 2024
FIGURE 52. UNITY TECHNOLOGIES: NET REVENUE, 2022-2024 ($MILLION)
FIGURE 53. UNITY TECHNOLOGIES: REVENUE SHARE BY REGION, 2024 (%)
FIGURE 54. ALPHABET (GOOGLE INC.): NET REVENUE, 2022-2024 ($MILLION)
FIGURE 55. ALPHABET (GOOGLE INC.): REVENUE SHARE BY REGION, 2024 (%)
FIGURE 56. ALPHABET (GOOGLE INC.): REVENUE SHARE BY SEGMENT, 2024 (%)
FIGURE 57. PUBMATIC, INC.: NET REVENUE, 2021-2023 ($MILLION)
FIGURE 58. PUBMATIC, INC.: REVENUE SHARE BY REGION, 2023 (%)
FIGURE 59. APPLE INC.: NET SALES, 2022-2024 ($MILLION)
FIGURE 60. APPLE INC.: RESEARCH & DEVELOPMENT EXPENDITURE, 2022-2024 ($MILLION)
FIGURE 61. APPLE INC.: REVENUE SHARE BY SEGMENT, 2024 (%)
FIGURE 62. APPLE INC.: REVENUE SHARE BY REGION, 2024 (%)
FIGURE 63. META PLATFORMS, INC.: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 64. META PLATFORMS, INC.: RESEARCH & DEVELOPMENT EXPENDITURE, 2020-2022 ($MILLION)
FIGURE 65. META PLATFORMS, INC.: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 66. META PLATFORMS, INC.: REVENUE SHARE BY SEGMENT, 2022 (%)
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