出版：Astute Analytica（アステュートアナリティカ） 出版年月：2022年12月
世界のエクステンデッドリアリティ（XR）市場: コンポーネント (ハードウェア、その他)、テクノロジー (VR、AR、MR)、用途 (ビジネス エンゲージメント、消費者エンゲージメント)、業界 (教育、ヘルスケア、小売、その他)、推計と予測 2017-2030年
Global Extended Reality Market, By Component (Hardware, Others), By Technology (VR, AR, MR), By Application (Business Engagement, Consumer Engagement), By Industry (Education, Healthcare, Retail, Others), Estimation & Forecast, 2017 – 2030
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Market Introduction
The global extended reality market held a market value of USD 31.26 billion in 2021 and is estimated to reach USD 357.38 billion by the year 2030. The market is anticipated to register a CAGR of 31.80% during the forecast period.
The global extended reality industry has grown tremendously over the forecast period. The rise in demand for immersive entertainment, including augmented and virtual reality is gaining traction. Moreover, the increasing access and improvement in outcomes for patients drives the growth of the extended reality market in healthcare industries.
In addition to that, the rising technological advancements for brand and consumer engagement in different industries. For instance, in May 2019, Microsoft launched the second-gen HoloLens, the HoloLens 2. The complete set of the HoloLens 2 includes free trials of Unity Pro, Azure credits, and the Unity PiXYZ Plugin for CAD data. Thus, such measures drive the market growth.
On the other hand, the rise in privacy concerns is restraining the growth of the industry. Moreover, the legal and health concerns decrease the preference rates of the ER products.
Growth Influencers:
Increasing demand for immersive entertainment and digital environments
The rising demand for digital technologies has given rise to immersive entertainment modes. The companies operating in the industry are focused on highlighting their extended reality products by using different strategies. For instance, in December 2021, Mawari, one of the leading XR streaming solution providers, announced that its 3DXR Content Streaming Platform for the Metaverse will debut on the AWS Marketplace, a managed and curated software catalogue from Amazon Web Services that permits customers to find, buy and immediately deploy third party software.
Continuous developments in technology offering lucrative opportunities
The rising developments by the operating players creates a high level of demand among customers. For instance, in July 2017, Atheer, Inc., the leading provider of enterprise class augmented reality solutions for industrial enterprises, acquired SpaceView. This acquisition will offer Atheer customers enhanced ways to visualize and place 3D virtual objects in the real world, creating richer mixed reality experiences. Atheer extended its growing portfolio of innovative AR and MR technologies and capabilities. SpaceView held several patents relating to the representation of 3D objects in 2D environments which complement Atheer’s own patent portfolio. Therefore, such advancement complement market growth.
Segments Overview:
The global extended reality market is segmented into component, technology, application, and industry.
By Components
o Hardware
o Software
o Services
The hardware segment is estimated to hold more than 50% of the market share in 2022.
By Technology
o Virtual Reality (VR)
o Augmented Reality (AR)
o Mixed Reality (MR)
The mixed reality segment is projected to hold the highest growth rate of 33.77% owing to the growing inclination of mixed reality and rising adoption rate in the developed as well as developing regions.
By Application
o Business Engagement
o Consumer Engagement
The business engagement segment is likely to hold an opportunity of more than USD 100 billion during 2022 to 2030. This segment is estimated to grow heavily owing to the high demand for extended reality software and services for business engagement purposes.
By Industry
o Education
o Healthcare
o Industrial & Manufacturing
o Media & Entertainment
o Retail
o E-commerce
o Others
The media and entertainment segment is estimated to cross the mark of USD 25 billion revenue by 2027.
Regional Overview
Based on region, the global extended reality market has been segmented into Europe, North America, Asia-Pacific, South America, and the Middle East and Africa. The North American market for extended reality is expected to account for an opportunity of more than USD 130 billion during the forecast years 2022 to 2030. In addition to that, the Asia Pacific market for extended reality is likely to grow at the highest growth rate of 32.46%.
The European market for extended reality is growing at a steady rate owing to increasing inclination towards newer technology applications.
Competitive Landscape
Key players operating in the global extended reality market include Dell Technologies Inc., Atheer, Inc., Blippar.com Ltd., EON Reality, Inc., Honeywell International, Inc., Google, Inc., HTC Corp., Manus Machinae B.V., Magic Leap, Inc., Microsoft Corp., Oculus VR LLC, Nokia Corp., Qualcomm Incorporated, Semcon, Samsung Electronics Co., Ltd., VirZOOM, Inc., Sony Interactive Entertainment LLC, Vuzix Corporation, among others.
The key four players in the market hold more than 70% of the market share. These market players are investing in product launches, collaborations, mergers & acquisitions, and expansions to create a competitive edge in the market. For instance, in July 2019, HTC VIVE announced a new business unit and strategy, VIVE Enterprise Solutions, to offer a full portfolio of extended reality (XR) solutions to enterprises and developers worldwide.
The global extended reality market report provides insights on the below pointers:
• Market Penetration: Provides comprehensive information on the market offered by the prominent players
• Market Development: The report offers detailed information about lucrative emerging markets and analyzes penetration across mature segments of the markets
• Market Diversification: Provides in-depth information about untapped geographies, recent developments, and investments
• Competitive Landscape Assessment: Mergers & acquisitions, certifications, product launches in the Global extended reality market have been provided in this research report. In addition, the report also emphasizes the SWOT analysis of the leading players.
• Product Development & Innovation: The report provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
• Pricing Analysis: Pricing analysis of various metals and other components used in the manufacturing
• Manufacturing Cost Analysis: Cost-share of various components in extended reality products
The global extended reality market report answers questions such as:
• What is the market size and forecast of the global extended reality market?
• What are the inhibiting factors and impact of COVID-19 on the global extended reality market during the assessment period?
• Which are the products/segments/applications/areas to invest in over the assessment period in the global extended reality market?
• What is the competitive strategic window for opportunities in the global extended reality market?
• What are the technology trends and regulatory frameworks in the global extended reality market?
• What is the market share of the leading players in the global extended reality market?
• What modes and strategic moves are considered favorable for entering the global extended reality market?
目次
Chapter 1. Research Framework
1.1 Research Objective
1.2 Product Overview
1.3 Market Segmentation
Chapter 2. Research Methodology
2.1 Qualitative Research
2.1.1 Primary & Secondary Sources
2.2 Quantitative Research
2.2.1 Primary & Secondary Sources
2.3 Breakdown of Primary Research Respondents, By Region
2.4 Assumption for the Study
2.5 Market Size Estimation
2.6. Data Triangulation
Chapter 3. Executive Summary: Extended Reality (XR) Market
Chapter 4. Extended Reality (XR) Market Overview
4.1. Industry Value Chain Analysis
4.1.1. Research & Development
4.1.2. Manufacturing & Supply
4.1.3. Marketing & Sales
4.1.4. Aftersales
4.2. Industry Outlook
4.2.1. Global Spend on XR Technology
4.2.2. Top XR Companies
4.3. PESTLE Analysis
4.4. Porter’s Five Forces Analysis
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of Substitutes
4.4.4. Threat of New Entrants
4.4.5. Degree of Competition
4.5. Market Dynamics and Trends
4.5.1. Growth Drivers
4.5.2. Restraints
4.5.3. Challenges
4.5.4. Key Trends
4.6. Covid-19 Impact Assessment on Market Growth Trend
4.7. Market Growth and Outlook
4.7.1. Market Revenue Estimates and Forecast (US$ Mn), 2017 – 2030
4.7.2. Price Trend Analysis
4.8. Competition Dashboard
4.8.1. Market Concentration Rate
4.8.2. Company Market Share Analysis (Value %), 2020
4.8.3. Competitor Mapping
Chapter 5. Global Extended Reality (XR) Market Analysis, By Component
5.1. Key Insights
5.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
5.2.1. Hardware
5.2.2. Software
5.2.3. Services
Chapter 6. Global Extended Reality (XR) Market Analysis, By Technology
6.1. Key Insights
6.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
6.2.1. Virtual Reality (VR)
6.2.2. Augmented Reality (AR)
6.2.3. Mixed Reality (MR)
Chapter 7. Global Extended Reality (XR) Market Analysis, By Application
7.1. Key Insights
7.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
7.2.1. Business Engagement
7.2.2. Consumer Engagement
Chapter 8. Global Extended Reality (XR) Market Analysis, By Industry
8.1. Key Insights
8.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
8.2.1. Education
8.2.2. Healthcare
8.2.3. Industrial & Manufacturing
8.2.4. Media & Entertainment
8.2.5. Retail
8.2.6. E-commerce
8.2.7. Others
Chapter 9. Global Extended Reality (XR) Market, By Region/ Country
9.1. Key Insights
9.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
9.2.1. North America
9.2.1.1. The U.S.
9.2.1.2. Canada
9.2.1.3. Mexico
9.2.2. Europe
9.2.2.1. Western Europe
9.2.2.1.1. The UK
9.2.2.1.2. Germany
9.2.2.1.3. France
9.2.2.1.4. Italy
9.2.2.1.5. Spain
9.2.2.1.6. Rest of Western Europe
9.2.2.2. Eastern Europe
9.2.2.2.1. Poland
9.2.2.2.2. Russia
9.2.2.2.3. Rest of Eastern Europe
9.2.3. Asia Pacific
9.2.3.1. China
9.2.3.2. India
9.2.3.3. Japan
9.2.3.4. Australia & New Zealand
9.2.3.5. ASEAN
9.2.3.6. Rest of Asia Pacific
9.2.4. Middle East & Africa (MEA)
9.2.4.1. UAE
9.2.4.2. Saudi Arabia
9.2.4.3. South Africa
9.2.4.4. Rest of MEA
9.2.5. South America
9.2.5.1. Brazil
9.2.5.2. Argentina
9.2.5.3. Rest of South America
Chapter 10. North America Immigration Services Market Analysis
10.1. Key Insights
10.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
10.2.1. By Component
10.2.2. By Technology
10.2.3. By Application
10.2.4. By Industry
10.2.5. By Country
Chapter 11. Europe Immigration Services Market Analysis
11.1. Key Insights
11.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
11.2.1. By Component
11.2.2. By Technology
11.2.3. By Application
11.2.4. By Industry
11.2.5. By Country
Chapter 12. Asia Pacific Immigration Services Market Analysis
12.1. Key Insights
12.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
12.2.1. By Component
12.2.2. By Technology
12.2.3. By Application
12.2.4. By Industry
12.2.5. By Country
Chapter 13. Middle East & Africa Immigration Services Market Analysis
13.1. Key Insights
13.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
13.2.1. By Component
13.2.2. By Technology
13.2.3. By Application
13.2.4. By Industry
13.2.5. By Country
Chapter 14. South America Immigration Services Market Analysis
14.1. Key Insights
14.2. Market Size and Forecast, 2017 – 2030 (US$ Mn)
14.2.1. By Component
14.2.2. By Technology
14.2.3. By Application
14.2.4. By Industry
14.2.5. By Country
9.2.1.1. The U.S.
9.2.1.2. Canada
9.2.1.3. Mexico
Chapter 16. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)
16.1. Atheer, Inc.
16.2. Blippar.com Ltd.
16.3. Dell Technologies Inc.
16.4. EON Reality, Inc.
16.5. Google, Inc.
16.6. Honeywell International, Inc.
16.7. HTC Corp.
16.8. Magic Leap, Inc.
16.9. Manus Machinae B.V.
16.10. Microsoft Corp.
16.11. Nokia Corp.
16.12. Oculus VR LLC
16.13. Qualcomm Incorporated
16.14. Samsung Electronics Co., Ltd.
16.15. Semcon
16.16. Sony Interactive Entertainment LLC
16.17. VirZOOM, Inc.
16.18. Vuzix Corporation