行動のインターネット（IoB）の世界市場

行動のインターネット（IoB）の世界市場規模は2023年に3,001億ドルが見込まれ、2023年から2028年の間に年平均成長率（CAGR）23.7％で成長し、2028年末までには8,693億ドルに達すると予測されています。

BCC Research（BCCリサーチ）「行動のインターネット（IoB）の世界市場 – Global Internet of Behavior Market」は世界のIoB（行動のインターネット）市場を調査し、主要セグメント毎に分析・予測を行っています。

主な掲載内容

• イントロダクション
• サマリー＆ハイライト
• 市場概観
• 市場力学
• 新技術と展開
• 行動のインターネット（IoB）の用途別市場
  • 広告キャンペーン
  • デジタルマーケティング
  • コンテンツ配信
  • ブランドプロモーション
• 行動のインターネット（IoB）のエンドユース産業別市場
  • BFSI
  • ヘルスケア
  • 通信＆IT
  • メディア＆エンターテインメント
  • 観光業＆旅行業
  • 小売業＆eコマース
• 行動のインターネット（IoB）の企業規模別市場
  • 中小企業
  • 大企業
• 行動のインターネット（IoB）の地域別市場
  • 北米の市場展望
  • 欧州の市場展望
  • アジア太平洋地域の市場展望
  • その他の地域（RoW）の市場展望
• サステナビリティ：ESGの視点
• 競合情報
  • ベンダ環境
  • 最新動向
• 企業情報

Report Overview

The global market for internet of behavior is expected to increase from $300.1 billion in 2023 to $869.3 billion by the end of 2028, with a compound annual growth rate (CAGR) of 23.7% during the forecast period of 2023-2028.

Summary

The Internet of Behavior (IoB) is a fascinating and evolving field that brings together technology, data analytics and behavioral science to understand and influence human behavior. As it continues to develop, it holds the potential to transform various aspects of people’s lives, from marketing to healthcare and beyond. It also underscores the importance of ethical considerations and responsible data practices to ensure that the benefits of IoB are realized without compromising individual privacy and rights. Moving forward in this data-driven world, finding the right balance between innovation and ethics will be paramount.

The global IoB market is a rapidly growing sector that leverages data analytics, IoT devices and behavioral insights to understand and influence human behavior. It encompasses applications in marketing, healthcare, education and smart cities. As the IoB market continues to evolve, it holds significant potential for transforming various industries by harnessing the power of data-driven behavioral insights. The global IoB market was valued at $REDACTED billion in 2022, and it is expected to reach $REDACTED billion by 2028, with a CAGR of REDACTED% during the forecast period (i.e., 2023 to 2028). This growth is due to such factors as the rising number of internet of things (IoT) devices, companies utilizing data to develop user behavior models for analytical purposes and increasing use of IoB solutions by e-commerce companies to generate accurate user behavior models.

This report segments the global IoB market based on application, enterprise size, end-user industry and region. Based on application, the market is segmented into advertising campaign, digital marketing, content delivery, brand promotion and other. In 2022, the digital marketing segment had the highest share of REDACTED%, and it is expected to register the highest CAGR at REDACTED% during the forecast period. Digital marketing services will benefit the most from IoB technology due to the rising number of global internet connections. The IoB trend is becoming important in the current commercial, government and nonprofit sectors, as it focuses on gathering, analyzing and comprehending user behavior to enhance service quality and the value chain.

The market for the Internet of Behavior by end-user industry is segmented into BFSI, healthcare, telecom and IT, media and entertainment, tourism and travel, retail and e-commerce, and others. The media and entertainment segment is expected to grow at a CAGR of REDACTED% during the forecast period. IoB is used by media and entertainment organizations to review and track their material and develop customized content and recommendations. This allows them to better reach their target audiences, boost audience satisfaction and extend the audience pool.

Report Scope:

This report segments the IoB market based on application, end-user industry, enterprise size and geography. The report provides an overview of the global IoB market and analyzes market trends. Using 2022 as the base year, the report provides estimated market data for the forecast period 2023 through 2028.

Revenue forecasts for this period are segmented into –

• Application: Advertising campaign, digital marketing, content delivery and brand promotion.
• End-user industry: BFSI, healthcare, telecom and IT, media and entertainment, tourism and travel, and retail and e-commerce.
• Enterprise size: Small and medium enterprises (SMEs) and large enterprises.
• Region: North America is segmented into the U.S., Canada and Mexico; Europe is segmented into the U.K., France, Germany and Rest of Europe; Asia-Pacific (APAC) is segmented into China, Japan, India and Rest of Asia-Pacific; Rest of World is segmented into Middle East, Africa and South America.

This report has been prepared in a simple, easy-to-understand format, with several tables and charts/figures. The report’s scope includes a detailed study of global and regional markets for the IoB, with reasons given for variations in the industry’s growth in certain regions. The report examines each IoB technology component, determines its current market size and estimates its future market. The report also analyzes the market from the manufacturers’ viewpoint and the final consumer’s. Several technical issues arising from the utilization of IoB technologies are discussed and solutions are indicated.

Please note that the report does not include the costs of hardware devices used by IoB applications.

Report Synopsis

Report Includes:

• 31 data tables and 21 additional tables
• An overview of the global market for the Internet of Behaviors (IoB)
• Estimates of the market size and analyses of market trends, with data from 2022 and 2023, estimates for 2024, and projections of compound annual growth rates (CAGRs) through 2028
• Assessments of factors driving the industry, current trends, market opportunities and restraints, and technological advances that will shape the future marketplace
• Discussions of the current and future market potential and breakdowns of the market by application, enterprise size, end-user industry and region
• Evaluations of technologies such as AI, machine learning, IoT and AR, and discussions on how they drive the market, and the possible practical applications of the IoB
• Analysis of ESG developments
• Discussions of patents, mergers and acquisitions (M&A) and venture funding
• Company profiles of major players within the industry, including CognitiveScale, Riverbed Technology LLC, NICE Ltd., Mastercard Inc., and Sweet Analytics Ltd.

Table of Contents

Chapter 1 Introduction
Study Goals and Objectives
Reasons for Doing This Study
Scope of Report
Methodology
Information Sources
Geographic Breakdown
Segmentation Breakdown

Chapter 2 Summary and Highlights
Market Outlook
Market Highlights

Chapter 3 Market Overview
Overview
Key Aspects of the Internet of Behavior Technologies
Data Collection from Devices and Sensors
Data Processing and Analysis
Data Integration and Behavioral Insights
Personalization
History of the Internet of Behavior
Macroeconomic Factors Impacting the Market
Economic Growth and Post-Pandemic Impact on the Market
Porter’s Five Forces Analysis
Regulatory Implications

Chapter 4 Market Dynamics
Overview
Market Drivers
Rising Number of the Internet of Things Devices
Companies Utilizing Data to Develop User Behavior Models for Analytical Purposes
Increasing Use of the Internet of Behavior Solutions by E-Commerce Companies to Generate Accurate User Behavior Models
Market Challenges
Regulatory Compliance, Data Ownership and Control
Data Privacy and Cybersecurity Issues
Market Opportunities
Increasing Demand for Personalized Marketing and Advertising
Internet of Behavior Promoting Greater Collaboration between Departments for Better and Faster Decision Making

Chapter 5 Emerging Technologies and Developments
Overview
Key Emerging Trends and Technologies in the Internet of Behavior
Big Data Analytics
Artificial Intelligence and Machine Learning
Edge Computing
Internet of Things
Digital Twin
Developments in Internet of Behavior

Chapter 6 Market Breakdown by Application
Overview
Advertising Campaign
Digital Marketing
Content Delivery
Brand Promotion
Others

Chapter 7 Market Breakdown by End-User Industry
Overview
BFSI
Healthcare
Telecom and IT
Media and Entertainment
Tourism and Travel
Retail and E-commerce
Others
Education
Utility
Food and Beverage
Government

Chapter 8 Market Breakdown by Enterprise Size
Introduction
Small and Medium Enterprises
Large Enterprises

Chapter 9 Market Breakdown by Region
Overview
North American Market Outlook
European Market Outlook
Asia-Pacific Market Outlook
Rest of the World Market Outlook
South America
Middle East and Africa

Chapter 10 Sustainability: An ESG Perspective
Overview
Key ESG Issues in the Internet of Behavior Market
Carbon Footprint
Privacy and Data Security
Ethical Use of Data
ESG Performance in the Internet of Behavior Market
Case Study
Environmental Impact
Equitable and Social Impact
Ethical and Governance Impact
Concluding Remarks from BCC Research

Chapter 11 Competitive Intelligence
Overview
Vendor Landscape
Recent Developments

Chapter 12 Company Profiles
ALTERYX INC.
AMAZON.COM INC.
ASSETFLOOW
AWARE INC.
CAPILLARY TECHNOLOGIES INDIA LTD.
COGNITIVESCALE
COVEO SOLUTIONS INC.
IBM CORP.
MASTERCARD INC.
MICROSOFT CORP.
NICE LTD.
OPENTEXT CORP.
POPULI INC.
RIVERBED TECHNOLOGY LLC.
ROVE
SALESFORCE INC.
SWEET ANALYTICS LTD.
TRACEABLE INC.

Chapter 13 Appendix: Acronyms

List of Tables

Summary Table : Global Market for the Internet of Behavior, by Region, Through 2028
Table 1 : Global Market for the Internet of Behavior, by Application, Through 2028
Table 2 : Global Market for the Internet of Behavior, by End-User Industry, Through 2028
Table 3 : Global Market for the Internet of Behavior, by Enterprise Size, Through 2028
Table 4 : Global Market for the Internet of Behavior, by Region, Through 2028
Table 5 : North American Market for the Internet of Behavior, by Country, Through 2028
Table 6 : North American Market for the Internet of Behavior, by Application, Through 2028
Table 7 : North American Market for the Internet of Behavior, by End-User Industry, Through 2028
Table 8 : North American Market for the Internet of Behavior, by Enterprise Size, Through 2028
Table 9 : European Market for the Internet of Behavior, by Country, Through 2028
Table 10 : European Market for the Internet of Behavior, by Application, Through 2028
Table 11 : European Market for the Internet of Behavior, by End-User Industry, Through 2028
Table 12 : European Market for the Internet of Behavior, by Enterprise Size, Through 2028
Table 13 : Asia-Pacific Market for the Internet of Behavior, by Country, Through 2028
Table 14 : Asia-Pacific Market for the Internet of Behavior, by Application, Through 2028
Table 15 : Asia-Pacific Market for the Internet of Behavior, by End-User Industry, Through 2028
Table 16 : Asia-Pacific Market for the Internet of Behavior, by Enterprise Size, Through 2028
Table 17 : RoW Market for the Internet of Behavior, by Subregion, Through 2028
Table 18 : RoW Market for the Internet of Behavior, by Application, Through 2028
Table 19 : RoW Market for the Internet of Behavior, by End-User Industry, Through 2028
Table 20 : RoW Market for the Internet of Behavior, by Enterprise Size, Through 2028
Table 21 : Global Market for the Internet of Behavior, Vendor Landscape
Table 22 : Recent Developments in the Global Internet of Behavior Market, April 2021–June 2023
Table 23 : Alteryx Inc.: Annual Revenue, 2022
Table 24 : Alteryx Inc.: Product and Service Portfolio
Table 25 : Amazon.com Inc.: Annual Revenue, 2022
Table 26 : Amazon.com Inc.: Product and Service Portfolio
Table 27 : AssetFloow: Products and Services Portfolio
Table 28 : Aware Inc.: Annual Revenue, 2022
Table 29 : Aware Inc.: Product and Service Portfolio
Table 30 : Capillary Technologies India Ltd.: Product and Service Portfolio
Table 31 : CognitiveScale: Product and Service Portfolio
Table 32 : Coveo Solutions Inc.: Annual Revenue, 2022
Table 33 : Coveo Solutions Inc.: Product and Service Portfolio
Table 34 : IBM Corp.: Annual Revenue, 2022
Table 35 : IBM Corp.: Product and Service Portfolio
Table 36 : Mastercard Inc.: Annual Revenue, 2022
Table 37 : Mastercard Inc.: Product and Service Portfolio
Table 38 : Microsoft Corp.: Annual Revenue, 2022
Table 39 : Microsoft Corp.: Product and Service Portfolio
Table 40 : NICE Ltd.: Annual Revenue, 2022
Table 41 : NICE Ltd.: Products/Services Portfolio
Table 42 : OpenText Corp.: Annual Revenue, 2022
Table 43 : OpenText Corp.: Product and Service Portfolio
Table 44 : Populi Inc.: Product and Service Portfolio
Table 45 : Riverbed Technology LLC: Product and Service Portfolio
Table 46 : Rove: Product and Service Portfolio
Table 47 : Salesforce Inc.: Annual Revenue, 2022
Table 48 : Salesforce Inc.: Product and Service Portfolio
Table 49 : Sweet Analytics Ltd.: Product and Service Portfolio
Table 50 : Traceable Inc: Product and Service Portfolio
Table 51 : Acynoms Used in the Report

List of Figures

Figure A : Research Methodology Used in the Report on the Global Market for the Internet of Behavior
Summary Figure : Global Market Shares of the Internet of Behavior, by Region, 2022
Figure 1 : Internet of Things and Internet of Behavior Pyramid
Figure 2 : Porter’s Five Forces Analysis: Global Internet of Behavior Market
Figure 3 : Internet of Behavior Market Dynamics
Figure 4 : Global Market Shares of the Internet of Behavior, by Application, 2022
Figure 5 : Global Market Shares of the Internet of Behavior, by End-User Industry, 2022
Figure 6 : Global Market Shares of the Internet of Behavior, by Enterprise Size, 2022
Figure 7 : Global Market Shares of the Internet of Behavior, by Region, 2022
Figure 8 : North American Market Shares of the Internet of Behavior, by Country, 2022
Figure 9 : North American Market Shares of the Internet of Behavior, by Application, 2022
Figure 10 : North American Market Shares of the Internet of Behavior, by End-User Industry, 2022
Figure 11 : North American Market Shares of the Internet of Behavior, by Enterprise Size, 2022
Figure 12 : European Market Shares of the Internet of Behavior, by Country, 2022
Figure 13 : European Market Shares of the Internet of Behavior, by Application, 2022
Figure 14 : European Market Shares of the Internet of Behavior, by End-User Industry, 2022
Figure 15 : European Market Shares of the Internet of Behavior, by Enterprise Size, 2022
Figure 16 : Asia-Pacific Market Shares of the Internet of Behavior, by Country, 2022
Figure 17 : Asia-Pacific Market Shares of the Internet of Behavior, by Application, 2022
Figure 18 : Asia-Pacific Market Shares of the Internet of Behavior, by End-User Industry, 2022
Figure 19 : Asia-Pacific Market Shares of the Internet of Behavior, by Enterprise Size, 2022
Figure 20 : RoW Market Shares of the Internet of Behavior, by Subregion, 2022
Figure 21 : RoW Market Shares of the Internet of Behavior, by Application, 2022
Figure 22 : RoW Market Shares of the Internet of Behavior, by End-User Industry, 2022
Figure 23 : RoW Market Shares of the Internet of Behavior, by Enterprise Size, 2022
Figure 24 : Strategies Shares by Companies in the Global Market for the Internet of Behavior, 2020–2023
Figure 25 : Alteryx Inc.: Annual Revenue, 2021 and 2022
Figure 26 : Alteryx Inc.: Revenue Share, by Business Unit, 2022
Figure 27 : Alteryx Inc.: Revenue Share, by Country/Region, 2022
Figure 28 : Amazon.com Inc.: Annual Revenue, 2021 and 2022
Figure 29 : Amazon.com Inc.: Revenue Share, by Business Unit, 2022
Figure 30 : Amazon.com Inc.: Revenue Share, by Country/Region, 2022
Figure 31 : Aware Inc.: Annual Revenue, 2021 and 2022
Figure 32 : Aware Inc.: Revenue Share, by Country/Region, 2022
Figure 33 : Coveo Solutions Inc.: Annual Revenue, 2021 and 2022
Figure 34 : Coveo Solutions Inc.: Revenue Share, by Business Unit, 2022
Figure 35 : IBM Corp.: Annual Revenue, 2021 and 2022
Figure 36 : IBM Corp.: Revenue Share, by Business Unit, 2022
Figure 37 : IBM Corp.: Revenue Share, by Country/Region, 2022
Figure 38 : Mastercard Inc.: Annual Revenue, 2021 and 2022
Figure 39 : Mastercard Inc.: Revenue Share, by Business Unit, 2022
Figure 40 : Mastercard Inc.: Revenue Share, by Country/Region, 2022
Figure 41 : Microsoft Corp.: Annual Revenue, 2021 and 2022
Figure 42 : Microsoft Corp.: Revenue Share, by Business Unit, 2022
Figure 43 : Microsoft Corp.: Revenue Share, by Country/Region, 2022
Figure 44 : NICE Ltd.: Annual Revenue, 2021 and 2022
Figure 45 : NICE Ltd.: Revenue Share, by Business Unit, 2022
Figure 46 : NICE Ltd.: Revenue Share, by Country/Region, 2022
Figure 47 : OpenText Corp.: Annual Revenue, 2021 and 2022
Figure 48 : OpenText Corp.: Revenue Share, by Country/Region, 2022
Figure 49 : Salesforce Inc.: Annual Revenue, 2021 and 2022
Figure 50 : Salesforce Inc.: Revenue Share, by Business Unit, 2022
Figure 51 : Salesforce Inc.: Revenue Share, by Country/Region, 2022