世界のADASおよび自動運転車市場　第1版

Report Overview

The Global ADAS and Autonomous Car Market is a comprehensive report from Berg Insight analysing the latest developments on the autonomous car market worldwide. This strategic research report from Berg Insight provides you with 210 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

How will the market for autonomous cars evolve in the next years? The report covers the latest trends and developments covering detailed descriptions about the major self-driving car projects worldwide. Berg Insight forecasts that the total number of new registrations of autonomous cars (SAE level 3–4) will grow from a very small number in 2024 to reach 10 million units in 2030. Get up to date with the latest information about vendors, products and markets in this new 210-page report.

Highlights from the report

• Insights from 30 executive interviews with market leading companies.
• New data on car populations and new registrations worldwide.
• Comprehensive overview of the autonomous vehicle value chain and key applications.
• Detailed profiles of 24 major car OEMs and their ADAS propositions.
• Case studies of 10 robotaxi services.
• In-depth analysis of market trends and key developments.
• Updated market forecasts by region lasting until 2030.

Berg Insight expects rapid adoption of autonomous vehicle technology in the coming years

A fully autonomous car can be defined as a car that is able to drive from an arbitrary point A to another arbitrary point B in the same environmental conditions as manageable by a human driver. This is the last step on a continuum of more or less autonomous cars. Many cars are today equipped with Advanced Driver Assistance Systems (ADAS) features that partly enable autonomous driving.

SAE International has developed a six level standard (0–5), which describes the different levels of automated driving. At Level 0 there is no autonomy at all. Level 1 introduces a single assistive feature, such as adaptive cruise control or lane keeping, but the driver must remain in control. At Level 2, the car can manage both steering and speed simultaneously under certain conditions, but the driver must stay attentive and ready to take over at any moment. Level 3 allows the vehicle to handle all driving tasks in specific scenarios, letting the driver divert attention from the road, though the driver must be able to resume control when prompted. Level 4 provides full autonomy and the driver is not at any point expected to regain control of the vehicle as long as the vehicle is in the operational design domain. Level 5 represents complete autonomy, enabling the vehicle to drive anywhere, in any conditions, with no human input needed at all.

In 2024, Berg Insight estimates that 68.6 percent of all sold cars globally fulfilled requirements for SAE level 1 (L1) automated driving and higher levels. About 40.5 percent of all vehicles sold in 2024 was categorised under the L1 segment while 28.1 percent of all vehicles sold in 2024 was categorised under the L2 segment. Only a very small percentage of the cars sold during 2024 could be categorised as L3. L3 was only available on select Mercedes-Benz in the US (Nevada and California) and select BMW models in Germany during the year. In 2030, Berg Insight forecasts that 90.4 percent of all cars sold globally will fulfil requirements for L1–L4 automated driving. About 27.7 percent of all new cars sold in 2030 are then expected to be categorised as L1 and 51.2 percent as L2. About 8.6 percent of all new cars, corresponding to 7.7 million vehicles, are expected to be sold with L3 capabilities in 2030 as additional OEMs plan to launch L3 vehicles in the coming years. Berg Insight expects that 2.6 million passenger cars will be sold with level 4 capabilities in 2030, corresponding to an attach rate of 2.9 percent.

Sophisticated ADAS has become a major differentiator for automakers. There are two ADAS offerings that comply with Level 3 SAE requirements today. In 2023, Mercedes-Benz launched Drive Pilot that provides conditional automated driving at speeds of up to 95 km/h on select roads in the US. Since August 2024, BMW also offers Level 3 autonomous driving through its BMW Personal Pilot L3 system, initially available on the new 7 Series in Germany. Other OEMs also offer sophisticated ADAS including Tesla (Autopilot and Full Self-Driving), Ford (BlueCruise), General Motors (Super Cruise) and Audi (Audi pre sense). Toyota, Nissan and Hyundai offer comprehensive safety suites including adaptive cruise control, lane assist and emergency braking systems. Chinese OEMs are gradually taking the lead when it comes to introducing sophisticated ADAS. Leading Chinese OEMs include BYD Auto, Changan, Chery, Geely, GWM, Leapmotor, Li Auto, NIO and SAIC.

There are several companies today that offer fully autonomous vehicle taxi services primarily in the US and China. Examples of leading robotaxi players include Waymo, Baidu (Apollo), Pony.AI, WeRide, DiDi Autonomous Driving, May Mobility, Avride, AutoX, MOIA and Zoox. Most of the robotaxi services can be found in China and the US.

There are a number of Tier 1 suppliers, semiconductor solution providers, technology companies, software companies and startups that brings technology to the market. Leading global Tier 1 suppliers such as Bosch, Continental, Denso, ZF Group, Magna International, Valeo, Forvia, Hitachi Astemo, Aptiv and Hyundai Mobis offer comprehensive product portfolios for ADAS and autonomous driving, including sensors, central computing platforms and integrated autonomous driving solutions. HERE Technologies and TomTom provide map solutions. Leading LiDAR sensor providers include Hesai Technology, Innoviz, Luminar, RoboSense and Seyond. In China, local Tier 1s and technology companies are challenging the dominance of established foreign suppliers. Examples of leading Chinese Tier 1 suppliers include Desay SV Automotive, Beijing Jingwei HiRain Technologies, DeepRoute. ai, Momenta, Zhuoyu Technology and Huawei.

Semiconductor solution providers like NVIDIA, Qualcomm, Mobileye, Horizon Robotics, Black Sesame Technologies, Ambarella, Renesas Electronics and Texas Instruments are developing System-on-Chips (SoCs) for automated driving. Suppliers of SoCs and related technologies are at the core of the progress in ADAS and autonomous driving, as these provide the high-performance computing and AI capabilities needed for autonomous cars.

Table of Contents

Executive Summary

1 Introduction to ADAS and Autonomous Driving

1.1 Definitions and classifications
1.2 The history of ADAS and autonomous cars
1.3 The global passenger car market
1.3.1 Passenger cars in use by region
1.3.2 New passenger car registration trends
1.3.3 Electric vehicle and PHEV sales
1.4 Car manufactures
1.4.1 Toyota Motor Corporation
1.4.2 Volkswagen Group
1.4.3 Ford Motor Company
1.4.4 General Motors
1.4.5 Stellantis
1.4.6 BMW Group
1.4.7 Mercedes-Benz Group
1.4.8 Hyundai Motor Group
1.4.9 Honda Motor
1.4.10 Renault-Nissan-Mitsubishi Alliance
1.4.11 Tesla

2 Advanced Driver Assistance Systems

2.1 Introduction to the most common ADAS
2.1.1 Adaptive cruise control
2.1.2 Lane departure warning
2.1.3 Lane keeping assist
2.1.4 Autonomous emergency braking
2.1.5 Collision avoidance system
2.1.6 Forward collision warning
2.1.7 Blind spot monitoring
2.1.8 Rear cross traffic alert
2.1.9 Road sign detection
2.1.10 Adaptive High Beam Control
2.1.11 Driver Monitoring Systems
2.1.12 Parking assist
2.1.13 Traffic jam assist and autopilot driving

3 ADAS and Autonomous Driving Technologies

3.1 Sensors
3.1.1 Cameras
3.1.2 LiDAR
3.1.3 Radar
3.1.4 Ultrasonic and infrared sensors
3.1.5 Inertial navigation system
3.2 Telematics
3.2.1 Location tracking
3.2.2 Maps
3.2.3 Vehicle-to-Everything (V2X) communications
3.3 Computing platforms
3.3.1 AI taxonomy
3.3.2 Sensor fusion
3.3.3 Object recognition, interpretation and decision making
3.4 Execution and related technologies
3.4.1 Electronic control units
3.4.2 Human machine interfaces
3.4.3 Driver monitoring systems

4 OEM ADAS and Autonomous Driving Offerings

4.1 BMW
4.1.1 Overview of BMW passenger car models
4.1.2 ADAS and automated driving offerings
4.2 BYD Auto
4.2.1 Overview of BYD passenger car models
4.2.2 ADAS product portfolio and autonomous car developments
4.3 Changan Motors
4.3.1 Overview of Changan Motors passenger car models
4.3.2 ADAS and automated driving offerings
4.4 Chery Group
4.4.1 Overview of Chery passenger car models
4.4.2 ADAS and automated driving offerings
4.5 Ford Motor Company
4.5.1 Overview of Ford passenger car models
4.5.2 ADAS and automated driving offerings
4.6 Geely
4.6.1 Overview of Geely passenger car models
4.6.2 ADAS and automated driving offerings
4.7 General Motors
4.7.1 Overview of the main GM passenger car brands
4.7.2 ADAS and automated driving offerings
4.8 Great Wall Motor
4.8.1 Overview of Great Wall Motor passenger car models
4.8.2 ADAS and automated driving offerings
4.9 Honda Motor Company
4.9.1 Overview of Honda and Acura passenger car models
4.9.2 ADAS and automated driving offerings
4.10 Hyundai Motor Group
4.10.1 Overview of Hyundai and Kia passenger car models
4.10.2 ADAS and automated driving offerings
4.10.3 Motional
4.11 Jaguar Land Rover
4.11.1 Overview of Jaguar Land Rover passenger car models
4.11.2 ADAS and automated driving offerings
4.12 Leapmotor
4.12.1 Overview of Leapmotor passenger car models
4.12.2 ADAS and automated driving offerings
4.13 Li Auto
4.13.1 Overview of Li Auto passenger car models
4.13.2 ADAS and automated driving offerings
4.14 Mazda Motor Corporation
4.14.1 Overview of Mazda passenger car models
4.14.2 ADAS and automated driving offerings
4.15 Mercedes-Benz Group
4.15.1 Overview of Mercedes-Benz passenger car models
4.15.2 ADAS and automated driving offerings
4.16 NIO
4.16.1 Overview of Nio passenger car models
4.16.2 ADAS and automated driving offerings
4.17 Nissan Motor Company
4.17.1 Overview of Nissan and Infiniti passenger car models
4.17.2 ADAS and automated driving offerings
4.18 Renault Group
4.18.1 Overview of Renault passenger cars
4.18.2 ADAS and automated driving offerings
4.19 SAIC Motor
4.19.1 Overview of SAIC Motor passenger car models
4.19.2 ADAS and automated driving offerings
4.20 Stellantis
4.20.1 Overview of Stellantis passenger car models
4.20.2 ADAS and automated driving offerings
4.21 Tesla
4.21.1 Overview of Tesla passenger car models
4.21.2 ADAS and automated driving offerings
4.22 Toyota Motor Corporation
4.22.1 Overview of Toyota and Lexus passenger car models
4.22.2 ADAS and automated driving offerings
4.23 Volkswagen Group
4.23.1 Overview of Volkswagen Group passenger car brands and models
4.23.2 Volkswagen Group ADAS and autonomous cars strategy
4.23.3 Volkswagen’s ADAS and automated driving offerings
4.23.4 Audi’s ADAS and automated driving offerings
4.23.5 Porsche’s ADAS and automated driving offerings
4.24 Volvo Cars
4.24.1 Overview of Volvo passenger car models
4.24.2 ADAS and automated driving offerings
4.24.3 Zenseact

5 Technology Suppliers

5.1 Tier 1 suppliers
5.1.1 Aptiv
5.1.2 Bosch
5.1.3 Continental
5.1.4 Deeproute.ai
5.1.5 Denso
5.1.6 Desay SV
5.1.7 Forvia
5.1.8 HERE Technologies
5.1.9 Hesai Technology
5.1.10 Hitachi Astemo
5.1.11 Huawei
5.1.12 Hyundai Mobis
5.1.13 Innoviz
5.1.14 Jingwei HiRain
5.1.15 Luminar
5.1.16 Magna International
5.1.17 Momenta
5.1.18 RoboSense
5.1.19 Seyond
5.1.20 TomTom
5.1.21 Valeo
5.1.22 ZF Group
5.1.23 Zhuoyu Technology
5.2 Semiconductor solution providers
5.2.1 Ambarella
5.2.2 Black Sesame Technologies
5.2.3 Horizon Robotics
5.2.4 Mobileye
5.2.5 NVIDIA
5.2.6 Qualcomm
5.2.7 Renesas Electronics
5.2.8 Texas Instruments

6 Robotaxi Services

6.1 Robotaxi service providers
6.1.1 AutoX
6.1.2 Avride
6.1.3 Baidu (Apollo)
6.1.4 Didi Autonomous Driving
6.1.5 May Mobility
6.1.6 MOIA
6.1.7 Pony.ai
6.1.8 Waymo
6.1.9 WeRide
6.1.10 Zoox

7 Market Forecasts and Trends

7.1 Car sales forecast
7.2 ADAS and autonomous car sales forecast
7.2.1 The ADAS and autonomous car market in EU27+EFTA+UK
7.2.2 The ADAS and autonomous car market in North America
7.2.3 The ADAS and autonomous car market in China
7.2.4 The ADAS and autonomous car market in Japan and South Korea
7.2.5 The ADAS and autonomous car market in RoW
7.2.6 Future outlook: Shipments of level 4 and level 5 personal vehicles
7.3 Market drivers and barriers
7.3.1 Competitive environment
7.3.2 Technology environment
7.3.3 Regulatory environment
7.3.4 Macroeconomic environment
7.4 Value chain analysis
7.4.1 Automotive OEMs
7.4.2 Tier 1 suppliers
7.4.3 Semiconductor solution providers
7.4.4 Mobility service players
7.5 Market trends
7.5.1 Many automotive OEMs exit robotaxi services
7.5.2 The evolutionary approach dominates OEMs’ autonomous development
7.5.3 Automotive OEMs choose specialised tech suppliers based on use case
7.5.4 OEMs are expected to experiment with various sensor configurations
7.5.5 The industry trends towards end-to-end AI models for autonomous driving
7.5.6 Car assessment programmes drive demand for ADAS
7.5.7 Over-the-air (OTA) updates to add new ADAS features
7.5.8 Shared mobility services can take advantage of L4 autonomous vehicles
7.6 Mergers and acquisitions

Glossary

List of Figures

Figure 1.1: SAE International levels of driving automation ……….. 5
Figure 1.2: Car park by region (World 2017–2023) …………. 9
Figure 1.3: Passenger car density per 1,000 inhabitants (EU27+EFTA+UK 2023) …… 10
Figure 1.4: New car registration data (World 2017–2024) ………. 11
Figure 1.5: Top 15 countries by new passenger car and light truck registrations (2024) …. 12
Figure 1.6: Registered highway-capable BEVs and PHEVs (World 2024) …… 13
Figure 1.7: New registrations of highway-capable BEVs and PHEVs (World 2024) …… 14
Figure 1.8: Top selling BEVs and PHEVs brands (World 2024) ………. 15
Figure 1.9: Top 20 passenger car manufacturers by revenues (World 2024) ……. 18
Figure 1.10: Passenger car registrations by manufacturer (EU27+EFTA+UK 2024) …. 19
Figure 1.11: Passenger car registrations by manufacturer (North America 2024) …… 20
Figure 1.12: Passenger car registrations by manufacturer (Japan 2024) ……. 22
Figure 1.13: Passenger car registrations by manufacturer (China 2024) …….. 23
Figure 3.1: Sense-Plan-Act process …………….. 30
Figure 3.2: Typical LiDAR 3D depiction integrated with a digital map ……… 33
Figure 3.3: Relationship between fields in computer science ………. 40
Figure 4.1: Overview of Automotive OEMs’ ADAS brands (World Q2-2025) …… 52
Figure 4.2: BMW ADAS offerings (Germany Q1-2025) ………… 55
Figure 4.3: Honda Sensing 360+ sensor overview ………….. 71
Figure 4.4: Overview of Tesla ADAS packages (USA Q1-2025) ………. 95
Figure 5.1: ADAS and autonomous driving technology suppliers…….. 108
Figure 5.2: Overview of Aptiv’s software architecture (2025)………. 110
Figure 5.3: Overview of Aptiv’s hardware architecture (2025) …….. 111
Figure 5.4: Hesai Technology LiDAR shipments (World 2022–2024) ……… 122
Figure 5.5: The InnovizTwo Long-Ragne LiDAR ………….. 126
Figure 5.6: Examples of compute and sensor configurations (May 2025) ……. 139
Figure 5.7: Overview of automotive semiconductor solution providers (World Q2-2025).. 140
Figure 5.8: Ambarella’s CV3-AD family of autonomous driving domain controllers …. 142
Figure 5.9: Overview of Mobileye ADAS and autonomous vehicle platforms (Q1-2025) … 150
Figure 5.10: QCT revenues by segment (2022–2024) ……….. 156
Figure 6.1: Overview of L4 robotaxi service providers (May 2025) ………. 166
Figure 7.1: New car sales, by region (World 2024–2030) ………… 173
Figure 7.2: SAE International Levels of driving automation ………… 174
Figure 7.3: Sales of passenger cars by SAE level 1–4 (World 2024–2030) …… 175
Figure 7.4: Sales of passenger cars by SAE level 1–4 (EU27+EFTA+UK 2024–2030) .. 176
Figure 7.5: Sales of passenger cars by SAE level 1–4 (North America 2024–2030) …. 178
Figure 7.6: Sales of passenger cars by SAE level 1–4 (China 2024–2030) …… 179
Figure 7.7: Sales of passenger cars by SAE level 1–4 (Japan and South Korea 2024–2030) . 180
Figure 7.8: Sales of passenger cars by SAE level 1–4 (RoW 2024–2030) ……. 181
Figure 7.9: Sales of level 4 passenger cars by region (World 2030–2045) …… 182
Figure 7.10: Mergers and acquisitions in the autonomous driving industry (2016–2025) …. 208

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