世界のサービスとしての農業 (FaaS) 市場 : 2029年までの予測

出版：Daedal Research (デダルリサーチ)　出版年月：2024年4月

Global Farming as a Service (FaaS) Market

世界のサービスとしての農業 (FaaS) 市場 : サービスタイプ（農業管理ソリューション、生産支援、市場へのアクセス）、配信モデル（サブスクリプションおよび従量課金制）、エンドユーザー（農家、政府、諮問機関、金融機関、企業）、地域別分析、市場規模と動向 – 2029年までの予測
Global Farming as a Service (FaaS) Market: Analysis By Service Type (Farm Management Solutions, Production Assistance and Access to Markets), By Delivery Model (Subscription and Pay-per-use), By End User (Farmers, Government, Advisory Bodies, Financial Institutions, Corporate), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2029

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Report Overview

Farming as a Service (FaaS) refers to a business model within the agricultural sector that enables farmers to access a range of professional services on a pay-per-use or subscription basis. This model provides farmers with a suite of agrarian management solutions, including precision farming tools, analytics, utility and labor services, equipment rentals, and access to broader markets. FaaS aims to enhance crop production by offering farmers easy accessibility to services like on-time availability of labor, equipment rentals, and utility services such as irrigation facilities and power supply. The global farming as a service market value in 2023 stood at US$4.03 billion, and is likely to reach US$9.57 billion by 2029.

2023 年の世界のサービスとしての農業市場価値は 40 億 3000 万米ドルで、2029 年までに 95 億 7000 万米ドルに達すると予想されます。

One of the key drivers behind the adoption of farming as a service is increasing food consumption and a growing global population. As the global population continues to expand, with projections indicating nearly 10 billion people by 2050, the demand for food is expected to rise substantially. In this context, the farming as a service market plays a crucial role in supporting farmers to meet the escalating demand for food. By providing access to advanced technologies, farm management solutions, production assistance, and market integration services, farming as a service enables farmers to optimize their agricultural practices, enhance productivity, and meet the growing food requirements of a larger population. Various other factors including reduced capital investments, expanding agriculture industry, government support and access to professional advice etc. have also contributed to the consistent growth of global farming as a service market. Furthermore, the farming as a service market is predicted to grow due to growing popularity of IoT in agriculture, integration of AI and machine learning in agriculture, enhanced connectivity with 5G, rise of autonomous agriculture, advancements in agricultural technologies, such as precision farming, sensor technologies, etc. The global farming as a service market value is projected to grow at a CAGR of 15.53%, during the forecast period of 2024-2029.

Market Segmentation Analysis:

By Service Type: According to the report, the global farming as a service market is bifurcated into three segments based on the type of service: farm management solutions, production assistance and access to market. Farm management solutions acquired majority of share in the market in 2023 because it offers a comprehensive range of services that are crucial for effective farm management. This segment provides farmers with essential tools and analytics for yield monitoring, weather data analysis, germination data assessment, soil quality evaluation, and other key metrics necessary for optimizing agricultural operations. By leveraging farm management solutions, farmers can make data-driven decisions, enhance productivity, reduce wastage, and address any shortcomings in their farming practices. These solutions empower farmers to improve crop yields, implement sustainable practices, and achieve operational efficiency, making them a fundamental component of the farming as a service market and contributing significantly to its market share dominance. While, access to markets segment is the fastest growing segment because it plays a crucial role in connecting farmers directly to suppliers and marketplaces, eliminating intermediaries, and streamlining the distribution process. By leveraging access to markets services, farmers can overcome traditional barriers in reaching consumers, improve their market visibility, and establish direct relationships with buyers, thereby increasing their sales and revenue.

By Delivery Model: According to the report, the global farming as a service market is bifurcated into two types of delivery models: subscription and pay-per-use. Subscription model acquired majority of share in the market in 2023 and is the fastest growing segment as well, since subscription model offers scalability and flexibility, allowing farmers to modify their programs to accommodate changing crop varieties, seasonal demands, or specific farm requirements without the need for a substantial initial investment in infrastructure or equipment. Moreover, subscription services are more cost-effective in the long run compared to pay-per-use models.

By End User: According to the report, the global farming as a service market is bifurcated into five end users: farmers, government, advisory bodies, financial institutions, and corporate. Farmers segment acquired majority of share in the market in 2023 and is the fastest growing segment as well as farmers benefit significantly from the diverse range of services offered by farming as a service provider. These services empower farmers to optimize their agricultural practices, enhance productivity, and improve efficiency. Additionally, the subscription model, which is anticipated to grow rapidly, offers farmers cost-effective access to advanced agricultural technologies and resources without substantial upfront investments. Moreover, farmers play a pivotal role in the agricultural sector, and their ability to access specialized expertise, advanced technologies, and economies of scale through farming as a service model enhances their operational efficiency and profitability.

By Region: The report provides insight into the farming as a service market based on the geographical operations, namely North America, Europe, Asia Pacific, and rest of the world. North America farming as a service market enjoyed the highest market share in 2023 due to several factors such as the increasing usage of automation and control systems, smart agricultural technologies, and the adoption of agriculture farming as a service in the region. The increased use of automated machinery, smart crops, livestock monitoring, and drones is aiding farmers in improving farm management, contributing to the regional market growth. The US dominates the North America Farming as a Service market owing to robust economic growth, growing consumer spending and business investments. Also, the US is home to major global agriculture machinery manufacturers like Deere & Company and AGCO Corporation, which have maintained leading positions in the agriculture industry by adapting to changes and incorporating automation and robotics into their machinery.

On the other hand, Asia Pacific is expected to register the fastest growth in the farming as a service market due to factors like rapid population growth, technological advancements, increasing demand for sustainable agriculture practices, and the need for efficient farming solutions. Advancements in agricultural technologies, such as smart sensors and data analytics, are anticipated to drive the adoption of farming as a service model. India is expected to be the fastest-growing region in farming as a service as India is predominantly an agrarian economy which contributes 15% to GDP, but faces challenges such as low productivity due to heavy reliance on rainwater, small farm land holdings, and lack of access to technology. The demand for food in India is growing, but supply is constrained by marginal productivity gains, shrinking arable land, climate change effects, and supply chain inefficiencies. The government and private players are working to improve efficiency and productivity in agriculture through Farming as a Service (FaaS) solutions.

Global Farming as a service Market Dynamics:

Growth Drivers: Growing population serves as a significant growth driver for the farming as a service market due to several key factors outlined in the research. The increasing global population leads to a rising demand for food, necessitating more efficient and productive agricultural practices. As population growth drives the demand for food, it creates a need for innovative solutions in agriculture to enhance productivity and meet the growing food requirements. This demand for increased agricultural output encourages the adoption of advanced technologies and services like Farming as a Service (FaaS) to optimize farming processes, improve crop yields, and ensure sustainable agricultural practices. Other significant growth drivers driving the market growth includes expanding agriculture industry, reduced capital investments, government initiatives and support, access to professional advice, adoption of advanced technology in agricultural products, etc.

Challenges: Lack of technical awareness is a significant challenge in farming as a service market. Studies have shown that farmers, especially small-scale farmers, face obstacles related to low levels of education and literacy, lack of market information, insecure property rights, poor road and communication infrastructure, etc. There are challenges in accessing farming information through mobile phones due to low education levels and training among small-scale farmers. Other challenges might include infrastructure limitations, regulatory hurdles etc.

Trends: Adoption of AI has emerged as a significant trend in the global farming as a service market. AI technologies, such as machine learning, computer vision, and predictive analytics, are revolutionizing farming practices by enabling data-driven decision-making, precision farming, and automation of labor-intensive tasks. AI in agriculture offers various benefits, including real-time insights, soil quality monitoring, plant health assessment, automated irrigation, and pesticide application, all of which contribute to enhancing overall harvest quality and accuracy. By leveraging AI-driven solutions, farmers can access advanced tools like drones, AG-robots, and data analytics to streamline farming operations, reduce costs, and improve crop yields. The integration of AI technologies into farming practices not only enhances productivity but also promotes sustainable farming methods by optimizing resource utilization and reducing environmental impact. More trends are believed to augment the growth of farming as a service market during the forecasted period include, growing popularity of IoT, supply chain optimization, rise of autonomous farming, focus on sustainability and climate resilience, enhanced connectivity with 5G, growing agritech start-ups, etc.

Impact Analysis of COVID-19 and Way Forward:

The impact of COVID-19 on the farming as a service market has been significant, affecting various aspects of agricultural operations and market dynamics. Farm management systems, analytics, and precision farming technologies gained importance, enabling remote monitoring of irrigation, pest control, and yield monitoring. The “farming as a service” paradigm grew due to the steady demand for agricultural goods. The pandemic accelerated the adoption of digital technologies in agriculture, such as remote sensing, drones, and data analytics, which have improved efficiency, productivity, and decision-making.

The post-COVID-19 landscape is expected to significantly impact the global farming as a service (FaaS) market. Key trends include the acceleration of digital transformation, the rise of localized food systems, the integration of e-commerce and direct sales, and opportunities for innovation and collaboration. The pandemic has also highlighted the importance of resilience in agricultural supply chains, leading to a greater emphasis on building resilient agricultural systems.

Competitive Landscape and Recent Developments:

Farming as a service industry exhibits high fragmentation, with numerous players contributing to a diverse landscape. The market is characterized by many companies offering a wide range of innovative solutions, creating a competitive environment.

Key players of global farming as a service market are:

Trimble Inc.
John Deere
SGS Société Générale de Surveillance SA
IBM
AGCO Corporation
Bayer AG
Hexagon Agriculture
Taranis
AGRIVI
Apollo Agriculture
Precision Hawk
Em3 Agri Services Pvt. Ltd.

The key players are constantly investing in strategic initiatives, such as adoption of new technologies, introducing their services to emerging markets and more, to maintain a competitive edge in this market. For instance, in January 2023, Precision Planting introduced latest product, Panorama™, which enables farmers to access data from their 20|20® monitor. The product allows farmers to easily upload collected data to their preferred platform, allowing them to access the data in their cab. Another example includes, In January 2023, Taranis announced the official launch of AcreForward, a new solution designed to assist ag retailers in driving more value from each acre of land.

Table of Contents

1. Executive Summary

2. Introduction

2.1 Farming as a Service: An Overview
2.1.1 Introduction to Farming as a Service
2.1.2 Benefits of Farming as a Service

2.2 Farming as a Service Segmentation: An Overview
2.2.1 Farming as a Service Segmentation

3. Global Market Analysis

3.1 Global Farming as a Service Market: An Analysis

3.1.1 Global Farming as a Service: An Overview
3.1.2 Global Farming as a Service Market by Value
3.1.3 Global Farming as a Service Market by Service Type (Farm Management Solutions, Production Assistance and Access to Markets)
3.1.4 Global Farming as a Service Market by Delivery Model (Subscription and Pay-per-use)
3.1.5 Global Farming as a Service Market by End User (Farmer, Government, Advisory Bodies, Financial Institutions, Corporate)
3.1.6 Global Farming as a Service Market by Region (North America, Europe, Asia Pacific and Rest of the World)

3.2 Global Farming as a Service Market: Service Type Analysis

3.2.1 Global Farming as a Service Market: Service Type Overview
3.2.2 Global Farm Management Solutions Farming as a Service Market by Value
3.2.3 Global Production Assistance Farming as a Service Market by Value
3.2.4 Global Access to Market Farming as a Service Market by Value

3.3 Global Farming as a Service Market: Delivery Model Analysis

3.3.1 Global Farming as a Service Market: Delivery Model Overview
3.3.2 Global Subscription Farming as a Service Market by Value
3.3.3 Global Pay-per-use Farming as a Service Market by Value

3.4 Global Farming as a Service Market: End User Analysis

3.4.1 Global Farming as a Service Market: End User Overview
3.4.2 Global Farmers Farming as a Service Market by Value
3.4.3 Global Government Farming as a Service Market by Value
3.4.4 Global Advisory Bodies Farming as a Service Market by Value
3.4.5 Global Financial Institutions Farming as a Service Market by Value
3.4.6 Global Corporate Farming as a Service Market by Value

4. Regional Market Analysis

4.1 North America Farming as a Service Market: An Analysis

4.1.1 North America Farming as a Service Market: An Overview
4.1.2 North America Farming as a Service Market by Value
4.1.3 North America Farming as a Service Market by Service Type (Farm Management Solutions, Production Assistance and Access to Markets)
4.1.4 North America Farm Management Solutions Farming as a Service Market by Value
4.1.5 North America Production Assistance Farming as a Service Market by Value
4.1.6 North America Access to Market Farming as a Service Market by Value
4.1.7 North America Farming as a Service Market by Region (The US, Canada and Mexico)
4.1.8 The US Farming as a Service Market by Value
4.1.9 Canada Farming as a Service Market by Value
4.1.10 Mexico Farming as a Service Market by Value

4.2 Europe Farming as a Service Market: An Analysis

4.2.1 Europe Farming as a Service Market: An Overview
4.2.2 Europe Farming as a Service Market by Value
4.2.3 Europe Farming as a Service Market by Region (Germany, France, UK, Italy, Spain and Rest of Europe)
4.2.4 Germany Farming as a Service Market by Value
4.2.5 France Farming as a Service Market by Value
4.2.6 UK Farming as a Service Market by Value
4.2.7 Italy Farming as a Service Market by Value
4.2.8 Spain Farming as a Service Market by Value
4.2.9 Rest of Europe Farming as a Service Market by Value

4.3 Asia Pacific Farming as a Service Market: An Analysis

4.3.1 Asia Pacific Farming as a Service Market: An Overview
4.3.2 Asia Pacific Farming as a Service Market by Value
4.3.3 Asia Pacific Farming as a Service Market by Region (China, Japan, India, South Korea and Rest of Asia Pacific)
4.3.4 China Farming as a Service Market by Value
4.3.5 Japan Farming as a Service Market by Value
4.3.6 India Farming as a Service Market by Value
4.3.7 South Korea Farming as a Service Market by Value
4.3.8 Rest of Asia Pacific Farming as a Service Market by Value

4.4 Rest of the World Farming as a Service Market: An Analysis

4.4.1 Rest of the World Farming as a Service Market: An Overview
4.4.2 Rest of the World Farming as a Service Market by Value

5. Impact of COVID-19

5.1 Impact of COVID-19 on Global Farming as a Service Market
5.2 Post COVID-19 Impact on Global Farming as a Service Market

6. Market Dynamics

6.1 Growth Drivers
6.1.1 Growing Population
6.1.2 Expansion of Agriculture Industry
6.1.3 Government Initiatives and Support
6.1.4 Adoption of Advanced Technology in Agricultural Products
6.1.5 Access to Professional Advice
6.1.6 Reduced Capital Investments

6.2 Challenges
6.2.1 Lack of Technical Awareness
6.2.2 Infrastructure Limitations
6.2.3 Regulatory Hurdles

6.3 Market Trends
6.3.1 Gaining Popularity of Internet Of Things (IoT) in Agriculture
6.3.2 Integration of Artificial Intelligence (AI) and Machine Learning
6.3.3 Enhanced Connectivity with 5G
6.3.4 Rise of Autonomous Farming
6.3.5 Focus on Sustainability and Climate Resilience
6.3.6 Expansion of Precision Agriculture
6.3.7 Growing Agritech Startups
6.3.8 Supply Chain Optimization

7. Competitive Landscape

7.1 Global Farming as a Service Market Players by Recent Developments

8. Company Profiles

8.1 Trimble Inc.
8.1.1 Business Overview
8.1.2 Operating Segments
8.1.3 Business Strategy

8.2 John Deere
8.2.1 Business Overview
8.2.2 Operating Segments
8.2.3 Business Strategy

8.3 SGS Société Générale de Surveillance SA
8.3.1 Business Overview
8.3.2 Operating Segments
8.3.3 Business Strategy

8.4 International Business Machines Corporation
8.4.1 Business Overview
8.4.2 Operating Segments
8.4.3 Business Strategy

8.5 AGCO Corporation
8.5.1 Business Overview
8.5.2 Operating Segments
8.5.3 Business Strategy

8.6 Bayer AG
8.6.1 Business Overview
8.6.2 Operating Segments
8.6.3 Business Strategy

8.7 Hexagon Agriculture
8.7.1 Business Overview
8.7.2 Operating Segments
8.7.3 Business Strategy

8.8 Taranis
8.8.1 Business Overview
8.8.2 Business Strategy

8.9 AGRIVI
8.9.1 Business Overview
8.9.2 Business Strategy

8.10 Apollo Agriculture
8.10.1 Business Overview
8.10.2 Business Strategy

8.11 PrecisionHawk
8.11.1 Business Overview
8.11.2 Business Strategy

8.12 EM3 Agri Services Pvt. Ltd.
8.12.1 Business Overview

List of Figures

Figure 1: Benefits of Farming as a Service
Figure 2: Farming as a Service Segmentation
Figure 3: Global Farming as a Service Market by Value; 2019-2023 (US$ Billion)
Figure 4: Global Farming as a Service Market by Value; 2024-2029 (US$ Billion)
Figure 5: Global Farming as a Service Market by Service Type; 2023 (Percentage, %)
Figure 6: Global Farming as a Service Market by Delivery Model; 2023 (Percentage, %)
Figure 7: Global Farming as a Service Market by End User; 2023 (Percentage, %)
Figure 8: Global Farming as a Service Market by Region; 2023 (Percentage, %)
Figure 9: Global Farm Management Solutions Farming as a Service Market by Value; 2019-2023 (US$ Billion)
Figure 10: Global Farm Management Solutions Farming as a Service Market by Value; 2024-2029 (US$ Billion)
Figure 11: Global Production Assistance Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 12: Global Production Assistance Farming as a Service Market by Value; 2024-2029 (US$ Billion)
Figure 13: Global Access to Market Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 14: Global Access to Market Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 15: Global Subscription Farming as a Service Market by Value; 2019-2023 (US$ Billion)
Figure 16: Global Subscription Farming as a Service Market by Value; 2024-2029 (US$ Billion)
Figure 17: Global Pay-per-use Farming as a Service Market by Value; 2019-2023 (US$ Billion)
Figure 18: Global Pay-per-use Farming as a Service Market by Value; 2024-2029 (US$ Billion)
Figure 19: Global Farmers Farming as a Service Market by Value; 2019-2023 (US$ Billion)
Figure 20: Global Farmers Farming as a Service Market by Value; 2024-2029 (US$ Billion)
Figure 21: Global Government Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 22: Global Government Farming as a Service Market by Value; 2024-2029 (US$ Billion)
Figure 23: Global Advisory Bodies Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 24: Global Advisory Bodies Farming as a Service Market by Value; 2024-2029 (US$ Billion)
Figure 25: Global Financial Institutions Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 26: Global Financial Institutions Farming as a Service Market by Value; 2024-2029 (US$ Billion)
Figure 27: Global Corporate Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 28: Global Corporate Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 29: North America Farming as a Service Market by Value; 2019-2023 (US$ Billion)
Figure 30: North America Farming as a Service Market by Value; 2024-2029 (US$ Billion)
Figure 31: North America Farming as a Service Market by Service Type; 2023 (Percentage, %)
Figure 32: North America Farm Management Solutions Farming as a Service Market by Value; 2019-2023 (US$ Billion)
Figure 33: North America Farm Management Solutions Farming as a Service Market by Value; 2024-2029 (US$ Billion)
Figure 34: North America Production Assistance Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 35: North America Production Assistance Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 36: North America Access to Market Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 37: North America Access to Market Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 38: North America Farming as a Service Market by Region; 2023 (Percentage, %)
Figure 39: The US Farming as a Service Market by Value; 2019-2023 (US$ Billion)
Figure 40: The US Farming as a Service Market by Value; 2024-2029 (US$ Billion)
Figure 41: Canada Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 42: Canada Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 43: Mexico Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 44: Mexico Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 45: Europe Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 46: Europe Farming as a Service Market by Value; 2024-2029 (US$ Billion)
Figure 47: Europe Farming as a Service Market by Region; 2023 (Percentage, %)
Figure 48: Germany Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 49: Germany Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 50: France Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 51: France Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 52: UK Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 53: UK Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 54: Italy Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 55: Italy Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 56: Spain Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 57: Spain Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 58: Rest of Europe Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 59: Rest of Europe Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 60: Asia Pacific Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 61: Asia Pacific Farming as a Service Market by Value; 2024-2029 (US$ Billion)
Figure 62: Asia Pacific Farming as a Service Market by Region; 2023 (Percentage, %)
Figure 63: China Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 64: China Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 65: Japan Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 66: Japan Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 67: India Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 68: India Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 69: South Korea Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 70: South Korea Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 71: Rest of Asia Pacific Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 72: Rest of Asia Pacific Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 73: Rest of the World Farming as a Service Market by Value; 2019-2023 (US$ Million)
Figure 74: Rest of the World Farming as a Service Market by Value; 2024-2029 (US$ Million)
Figure 75: Global Population; 2018-2022 (Billion)
Figure 76: Global Agricultural IoT Market; 2018 & 2023 (US$ Billion)
Figure 77: Global Artificial Intelligence in Agriculture Market by Value; 2023 & 2028 (US$ Billion)
Figure 78: Global Population Coverage by 5G Technology; 2023 & 2029 (Percentage, %)
Figure 79: Trimble Revenues by Segments; 2023 (Percentage, %)
Figure 80: John Deere Net Sales & Revenues by Segments; 2023 (Percentage, %)
Figure 81: SGS Net Sales by Segments; 2023 (Percentage, %)
Figure 82: International Business Machines Corporation Revenue by Segments; 2023 (Percentage, %)
Figure 83: AGCO Net Sales by Segments; 2023 (Percentage, %)
Figure 84: Bayer AG Net Sales by Segment; 2023 (Percentage, %)
Figure 85: Hexagon Agriculture Net Sales by Segments; 2023 (Percentage, %)