世界のメンズヘルスとウェルネス市場 : 2029年までの予測

出版：Daedal Research (デダルリサーチ)　出版年月：2024年4月

Global Men’s Health and Wellness Market

世界のメンズヘルスとウェルネス市場 : タイプ（美容とパーソナルケア、身体活動、ヘルス＆ウェルネス食品、ウェルネスツーリズムなど）、流通チャネル（オンラインとオフライン）、地域別分析、市場規模と動向 – 2029年までの予測
Global Men’s Health and Wellness Market: Analysis By Type (Beauty and Personal Care, Physical Activity, Health and Wellness Food, Wellness Tourism and Others), By Distribution Channel (Online and Offline), By Region Size & Forecast with Impact Analysis of COVID-19 and Forecast up to 2029

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Report Overview

Men’s health and wellness includes a broad and holistic approach to men’s physical, mental and social well-being. Men are prioritizing wellness across multiple dimensions. From fitness adoption and frequenting boutique studios to integrative health practices and prioritizing self-care, men had a massive impact on the health and wellness industry. In 2023, the global men’s health and wellness market was valued at US$1.27 trillion, and is probable to reach US$2.57 trillion by 2029.

2023 年の世界のメンズヘルスとウェルネス市場は 1 兆 2,700 億米ドルと評価され、2029 年までに 2 兆 5,700 億米ドルに達すると予想されています。

Men are now substantially more aware of their health post-pandemic. Global men’s health and wellness market is expected to surge in the future due to rising demand for personalized nutrition and supplements, tech-enabled health monitoring, social influence, telemedicine and digital health services, etc. Subsequently, social media and online communities are playing an increasingly important role in men’s health and wellness, providing platforms for sharing experiences, seeking advice, and finding support from peers facing similar health challenges. Influencers and celebrities are also leveraging their platforms to raise awareness about men’s health issues and promote healthy lifestyle choices. Exploring beyond Mega Men multivitamins and reaching the limit on the bench press, there is a growing interest in men’s health that includes fertility technology, skincare, emotional well-being, and even cosmetic products. The global men’s health and wellness market value is projected to grow at a CAGR of 12.44%, during the forecast period of 2024-2029.

Market Segmentation Analysis:

By Type: According to the report, the global men’s health and wellness market is segmented into five types: Beauty and Personal Care, Physical Activity, Health and Wellness Food, Wellness Tourism and others. Beauty and Personal Care segment acquired majority of share in the market in 2023, as emerging fashion trends and the influence of social media have gravitated consumers toward self-grooming and self-care, ignoring the gender binaries of such products and regimens as not being for men, which has led to the growth of beauty and personal care segment among men. Whereas, health and wellness food segment would experience the fastest growing CAGR in the future, owing to the increasing youth population, who are more concerned about their physical appearances. Young population of men desires to look presentable at all times that propels them to opt for beauty, personal care, nutrition, and weight loss products and services.

By Distribution Channel: According to the report, the global men’s health and wellness market is segmented into two distribution channel: Online and Offline. Online segment acquired majority of share in the market in 2023 and is expected to grow with the fastest CAGR, as men, particularly those with busy schedules or reluctance to visit healthcare facilities, find it more convenient to access health information, products, and services online. This convenience factor has been a significant driver of growth in the online men’s health and wellness market.

By Region: The report provides insight into the men’s health and wellness market based on the supply, namely North America, Europe, Asia Pacific, and Rest of the World. North America men’s health and wellness market enjoyed the highest market share in 2023, owing to rising disposable income of the consumers, increased health consciousness, growing demand for healthy products, and increased consumer awareness regarding men’s health and wellness products. Moreover, personalization has become a significant trend in the health and wellness industry in the region.

Asia Pacific men’s health and wellness market is expected to grow with the fastest CAGR, as the region has been witnessing innovations in treatment modalities for men’s health conditions, including minimally invasive surgical techniques, targeted drug therapies, and regenerative medicine approaches. These advancements aim to improve treatment outcomes, reduce side effects, and enhance quality of life for men with various health concerns. China men’s health and wellness market is expected to augment in the future as social media and celebrity endorsements play a significant role in shaping consumer preferences in China. Influencers and celebrities promoting health and wellness products could drive trends and influence purchasing decisions among men. Additionally, the men’s grooming industry in India is experiencing rapid growth, driven by changing perceptions of masculinity and grooming standards.

Global Men’s Health and Wellness Market Dynamics:

Growth Drivers: Growing Millennials and Gen Z men population plays a pivotal role in driving growth in the global men’s health and wellness market as Millennials are driven by a global awareness and a desire to enhance their lifestyles and appear worldly, which is changing their perspective on men’s wellness. Research indicates that many millennials prioritize spending on experiences over material possessions. Millennials and Gen Z men are generally more health-conscious than previous generations. Further, the market is expected to increase due to escalating ecommerce, amplified disposable income, changing societal norms, rising awareness of skincare among men, rising popularity of wellness tourism, etc.

Challenges: The market’s expansion is projected to be hampered by high cost of products, and services, as high costs can discourage men from adopting healthier lifestyles or incorporating wellness practices into their daily routines. For example, expensive gym memberships, specialized health foods, or premium supplements may deter individuals from engaging in regular exercise or maintaining a balanced diet. The other challenges that men’s health and wellness market faces include, societal stigma and perception, competition with unisex products, etc.

Trends: One of the most distinct and pervasive trends observed in the global men’s health and wellness market is sexual wellness. Society’s views on sexual health and well-being have changed significantly, with more people acknowledging the significance of sexual satisfaction and overall well-being as crucial aspects of a healthy lifestyle. This change in perspective has resulted in a greater willingness among men to prioritize their sexual health and explore ways to improve their sexual experiences. More trends in the market are believed to augment the growth of men’s health and wellness market during the forecasted period include, rising demand for thermal & mineral springs and spas, integration of digital devices in the health and wellness industry, technological advancements, personalized nutrition plans, adaptogens and herbal supplements, rising awareness of mental health and mindfulness, celebrity endorsements and influencer marketing, etc.

Impact Analysis of COVID-19 and Way Forward:

The impact of COVID-19 on the men’s health and wellness market was negative. The overwhelming strain on healthcare systems worldwide resulted in a redirection of resources towards combating the surge of COVID-19 cases. This prioritization meant that attention and funding for other health concerns, including those specific to men, were significantly reduced. As a result, routine check-ups, screenings, and preventative measures for men’s health issues were deprioritized or postponed. Moreover, the implementation of lockdown measures and travel restrictions aimed at curbing the spread of the virus further compounded the decline in the men’s health and wellness market.

Competitive Landscape and Recent Developments:

Global men’s health and wellness market is fragmented, with a huge number of players in the market. Market players have implemented sustainable growth techniques in the market. To strengthen their position in the market, some of the leading competitors are pursuing various growth methods such as mergers, acquisitions, collaborations, and agreements. Key players of global men’s health and wellness market are:

Koninklijke Philips N.V.
L’Oréal S.A.
The Procter & Gamble Company
Unilever PLC
Herbalife Ltd
Nestlé S.A. (The Bountiful Company)
Hims & Hers Health, Inc.
Equinox Group
Amway Corp
David Lloyd Leisure Limited
Anytime Fitness Franchisor, LLC
Vitabiotics

The key players are constantly investing in strategic initiatives, such as new launches, mergers & acquisitions, introducing their products to emerging markets and more, to maintain a competitive edge in this market. For instance, in November 2023, Gillette Gaming introduced a brand-new, imaginative idea called Hit Reset with Gillette to uplift and motivate gamers and fans everywhere. Also, in December 2022, Kao Corporation has introduced UNLICS, a cosmetics brand tailored to the beauty preferences of Generation Z men who seek a more profound approach to personal aesthetics beyond conventional grooming.

Table of Contents

1. Executive Summary

2. Introduction

2.1 Men’s Health and Wellness: An Overview
2.1.1 Key Components of Men’s Health and Wellness

2.2 Men’s Health and Wellness Segmentation: An Overview
2.2.1 Men’s Health and Wellness Segmentation

3. Global Market Analysis

3.1 Global Men’s Health and Wellness Market: An Analysis

3.1.1 Global Men’s Health and Wellness Market: An Overview
3.1.2 Global Men’s Health and Wellness Market by Value
3.1.3 Global Men’s Health and Wellness Market by Type (Beauty and Personal Care, Physical Activity, Health and Wellness Food, Wellness Tourism and others)
3.1.4 Global Men’s Health and Wellness Market by Distribution Channel (online and offline)
3.1.5 Global Men’s Health and Wellness Market by Region (North America, Europe, Asia Pacific and Rest of the World)

3.2 Global Men’s Health and Wellness Market: Type Analysis

3.2.1 Global Men’s Health and Wellness Market by Type: An Overview
3.2.2 Global Men’s Beauty and Personal Care Health and Wellness Market by Value
3.2.3 Global Men’s Physical Activity Health and Wellness Market by Value
3.2.4 Global Men’s Health and Wellness Food Market by Value
3.2.5 Global Men’s Wellness Tourism Market by Value
3.2.6 Global Men’s Other Health and Wellness Market by Value

3.3 Global Men’s Health and Wellness Market: Distribution Channel Analysis

3.3.1 Global Men’s Health and Wellness Market by Distribution Channel: An Overview
3.3.2 Global Men’s Online Health and Wellness Market by Value
3.3.3 Global Men’s Offline Health and Wellness Market by Value

4. Regional Market Analysis

4.1 North America Men’s Health and Wellness Market: An Analysis

4.1.1 North America Men’s Health and Wellness Market: An Overview
4.1.2 North America Men’s Health and Wellness Market by Value
4.1.3 North America Men’s Health and Wellness Market by Region (The US, Canada and Mexico)
4.1.4 The US Men’s Health and Wellness Market by Value
4.1.5 Canada Men’s Health and Wellness Market by Value
4.1.6 Mexico Men’s Health and Wellness Market by Value

4.2 Europe Men’s Health and Wellness Market: An Analysis

4.2.1 Europe Men’s Health and Wellness Market: An Overview
4.2.2 Europe Men’s Health and Wellness Market by Value
4.2.3 Europe Men’s Health and Wellness Market by Region (Germany, France, UK, Italy, Spain and Rest of Europe)
4.2.4 Germany Men’s Health and Wellness Market by Value
4.2.5 France Men’s Health and Wellness Market by Value
4.2.6 UK Men’s Health and Wellness Market by Value
4.2.7 Italy Men’s Health and Wellness Market by Value
4.2.8 Spain Men’s Health and Wellness Market by Value
4.2.9 Rest of Europe Men’s Health and Wellness Market by Value

4.3 Asia Pacific Men’s Health and Wellness Market: An Analysis

4.3.1 Asia Pacific Men’s Health and Wellness Market: An Overview
4.3.2 Asia Pacific Men’s Health and Wellness Market by Value
4.3.3 Asia Pacific Men’s Health and Wellness Market by Region (China, Japan, South Korea, India and Rest of Asia Pacific)
4.3.4 China Men’s Health and Wellness Market by Value
4.3.5 Japan Men’s Health and Wellness Market by Value
4.3.6 South Korea Men’s Health and Wellness Market by Value
4.3.7 India Men’s Health and Wellness Market by Value
4.3.8 Rest of Asia Pacific Men’s Health and Wellness Market by Value

4.4 Rest of the World Men’s Health and Wellness Market: An Analysis

4.4.1 Rest of the World Men’s Health and Wellness Market: An Overview
4.4.2 Rest of the World Men’s Health and Wellness Market by Value

5. Impact of COVID-19

5.1 Impact of COVID-19

5.1.1 Impact of COVID-19 on Men’s Health and Wellness Market
5.1.2 Post COVID-19 Impact

6. Market Dynamics

6.1 Growth Driver
6.1.1 Escalating Ecommerce
6.1.2 Amplified Disposable Income
6.1.3 Growing Millennials and Gen Z Men Population
6.1.4 Changing Societal Norms
6.1.5 Rising Awareness of Skincare among Men
6.1.6 Rising Popularity of Wellness Tourism

6.2 Challenges
6.2.1 High Cost of Products, And Services
6.2.2 Societal Stigma and Perception
6.2.3 Competition with Unisex Products

6.3 Market Trends
6.3.1 Rising Demand for Thermal & Mineral Springs And Spas
6.3.2 Integration of Digital Devices in the Health and Wellness Industry
6.3.3 Technological Advancements
6.3.4 Personalized Nutrition Plans
6.3.5 Rising Awareness of Mental Health and Mindfulness
6.3.6 Celebrity Endorsements and Influencer Marketing
6.3.7 Adaptogens and Herbal Supplements
6.3.8 Sexual Wellness

7. Competitive Landscape

7.1 Global Men’s Health and Wellness Market Players: Industry Developments
7.2 Global Men’s Health and Wellness Market Players: Products Comparison

8. Company Profiles

8.1 Koninklijke Philips N.V.
8.1.1 Business Overview
8.1.2 Operating Segments
8.1.3 Business Strategy

8.2 L’Oréal S.A.
8.2.1 Business Overview
8.2.2 Operating Segments
8.2.3 Business Strategy

8.3 The Procter & Gamble Company
8.3.1 Business Overview
8.3.2 Operating Segments
8.3.3 Business Strategy

8.4 Unilever PLC
8.4.1 Business Overview
8.4.2 Operating Segments
8.4.3 Business Strategy

8.5 Herbalife Ltd
8.5.1 Business Overview
8.5.2 Operating Segments
8.5.3 Business Strategy

8.6 Nestlé S.A. (The Bountiful Company)
8.6.1 Business Overview
8.6.2 Operating Segments
8.6.3 Business Strategy

8.7 Hims & Hers Health, Inc.
8.7.1 Business Overview
8.7.2 Business Strategy

8.8 Equinox Group
8.8.1 Business Overview
8.8.2 Business Strategy

8.9 Amway Corp
8.9.1 Business Overview
8.9.2 Business Strategy

8.10 David Lloyd Leisure Limited
8.10.1 Business Overview
8.10.2 Business Strategy

8.11 Anytime Fitness Franchisor, LLC
8.11.1 Business Overview
8.11.2 Business Strategy

8.12 Vitabiotics
8.12.1 Business Overview

List of Figures

Figure 1: Key Components of Men’s Health and Wellness
Figure 2: Men’s Health and Wellness Segmentation
Figure 3: Global Men’s Health and Wellness Market by Value; 2019-2023 (US$ Trillion)
Figure 4: Global Men’s Health and Wellness Market by Value; 2024-2029 (US$ Trillion)
Figure 5: Global Men’s Health and Wellness Market by Type; 2023 (Percentage, %)
Figure 6: Global Men’s Health and Wellness Market by Distribution Channel; 2023 (Percentage, %)
Figure 7: Global Men’s Health and Wellness Market by Region; 2023 (Percentage, %)
Figure 8: Global Men’s Beauty and Personal Care Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 9: Global Men’s Beauty and Personal Care Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 10: Global Men’s Physical Activity Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 11: Global Men’s Physical Activity Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 12: Global Men’s Health and Wellness Food Market by Value; 2019-2023 (US$ Billion)
Figure 13: Global Men’s Health and Wellness Food Market by Value; 2024-2029 (US$ Billion)
Figure 14: Global Men’s Wellness Tourism Market by Value; 2019-2023 (US$ Billion)
Figure 15: Global Men’s Wellness Tourism Market by Value; 2024-2029 (US$ Billion)
Figure 16: Global Men’s Other Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 17: Global Men’s Other Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 18: Global Men’s Online Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 19: Global Men’s Online Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 20: Global Men’s Offline Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 21: Global Men’s Offline Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 22: North America Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 23: North America Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 24: North America Men’s Health and Wellness Market by Region; 2023 (Percentage, %)
Figure 25: The US Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 26: The US Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 27: Canada Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 28: Canada Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 29: Mexico Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 30: Mexico Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 31: Europe Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 32: Europe Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 33: Europe Men’s Health and Wellness Market by Region; 2023 (Percentage, %)
Figure 34: Germany Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 35: Germany Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 36: France Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 37: France Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 38: UK Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 39: UK Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 40: Italy Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 41: Italy Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 42: Spain Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 43: Spain Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 44: Rest of Europe Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 45: Rest of Europe Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 46: Asia Pacific Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 47: Asia Pacific Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 48: Asia Pacific Men’s Health and Wellness Market by Region; 2023 (Percentage, %)
Figure 49: China Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 50: China Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 51: Japan Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 52: Japan Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 53: South Korea Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 54: South Korea Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 55: India Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 56: India Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 57: Rest of Asia Pacific Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 58: Rest of Asia Pacific Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 59: Rest of the World Men’s Health and Wellness Market by Value; 2019-2023 (US$ Billion)
Figure 60: Rest of the World Men’s Health and Wellness Market by Value; 2024-2029 (US$ Billion)
Figure 61: Global B2C Ecommerce Market, 2019- 2027 (US$ Trillion)
Figure 62: Global GDP Per Capita at Current Prices; 2018-2023 (US$ Thousand)
Figure 63: Global Spa Industry Market; 2017-2027 (US$ Billion)
Figure 64: The US Smart Wearables Users; 2019-2026 (Million)
Figure 65: Koninklijke Philips N.V. Sales by Segments; 2023 (Percentage, %)
Figure 66: L’Oréal S.A. Sales by Division; 2022 (Percentage, %)
Figure 67: The Procter & Gamble Company Net Sales by Segment; 2023 (Percentage, %)
Figure 68: Unilever PLC Turnover By Operating Segment; 2023 (Percentage, %)
Figure 69: Herbalife Ltd Net Sales By Operating Segment; 2023 (Percentage, %)
Figure 70: Nestlé S.A. Sales By Operating Segments; 2023 (Percentage, %)
Table 1: Global Men’s Health and Wellness Market Players: Products Comparison