デジタルアダプションプラットフォーム市場　2024-2032年

デジタルアダプションプラットフォーム市場規模は2023年に7億200万米ドル、2024年中に9億4,360万米ドル、2032年までには36億6,040万米ドルに達し、2024年から2032年の予測期間中にCAGR 18.5% で成長すると予測されています。

Fortune Business Insights（フォーチュンビジネスインサイツ）「デジタルアダプションプラットフォーム市場　2024-2032年：市場規模、シェア、成長、世界のタイプと用途別産業分析、地域別インサイト、予測 – Digital Adoption Platform Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032」は世界のデジタルアダプションプラットフォーム（DAP）市場を調査し、主要セグメント毎に分析・予測を行っています。

主な調査対象セグメント

• 展開モデル
  • クラウド
  • オンプレミス
• 企業タイプ
  • 中小企業
  • 大企業
• 用途
  • ユーザーオンボーディング
  • カスタマーサポート
  • 従業員のオンボーディング
  • 製品トレーニング
  • 変更管理
  • その他（コンテンツ管理、ウェブサイトナビゲーション、アプリケーション内ガイダンス、その他）
• エンドユーザ
  • BFSI
  • 小売業＆消費財
  • IT＆電気通信
  • 医療
  • 政府＆公的機関
  • 製造業
  • その他（輸送＆物流、教育、メディア＆エンターテインメント、その他）
• 地域
  • 北米：セグメント別（展開モデル、企業タイプ、用途、エンドユーザ、国）
    • 米国
    • カナダ
    • メキシコ
  • 欧州：セグメント別（展開モデル、企業タイプ、用途、エンドユーザ、国）
    • 英国
    • ドイツ
    • フランス
    • スペイン
    • ロシア
    • ベネルクス
    • 北欧
    • イタリア
    • その他の欧州
  • アジア太平洋地域：セグメント別（展開モデル、企業タイプ、用途、エンドユーザ、国）
    • 中国
    • 日本
    • インド
    • ASEAN
    • オセアニア
    • 韓国
    • その他のアジア太平洋地域
  • 南米：セグメント別（展開モデル、企業タイプ、用途、エンドユーザ、国）
    • ブラジル
    • アルゼンチン
    • その他の南米
  • 中東＆アフリカ：セグメント別（展開モデル、企業タイプ、用途、エンドユーザ、国）
    • トルコ
    • イスラエル
    • GCC
    • 北アフリカ
    • 南アフリカ
    • その他の中東＆アフリカ

Report Overview

Growth Factors of Digital Adoption Platform Market

The digital adoption platform market size was valued at USD 702 million in 2023, and the market is now projected to grow from USD 943.6 million in 2024 to USD 3,660.4 million by 2032, exhibiting a CAGR of 18.5% during the forecast period of 2024-2032.

When it comes to COVID-19 intervention, the organizations had to adopt the work from home culture which required them to quickly embrace new training techniques for remote work and specialized expertise in this area. As a result, companies have transitioned to utilizing digital workplace platforms – using social media, e-mail, instant messaging apps, and applications for online meetings as the primary means of communication. It led to the surge in the digital adoption platform market growth.

In the field of software applications, it is worth noting the growing trends in the sophistication, continuity, smartness and speed of applications. To this end, organizations are training their previous generation software adoption platform and investing in tools that allow employees to streamline initiatives about the adoption of software, this can also contribute to the digital adoption platform market share.
As the amount of big data increases and market requirements for smarter tools that can divide user groups by traits or functions emerges, organizations have achieved effective DA techniques. This approach, known as userization, blends usage experiences with usage segmentation, into tailored adoption experiences.

Comprehensive Analysis of Digital Adoption Platform Market
The digital adoption platform market is rising at an exponential rate due to its market segmentation. This market expansion effectively provides a detailed regional assessment considering the dominant supply and demand forces that impact the industry. These segmentations are methodically segregated by deployment model, by enterprise type, by application, & by end-user. The deployment models include: on-premise, & cloud. However, the enterprise types include: SMEs, & large enterprises. By applications it can be segmented into: user onboarding, product training, customer support, change management, employee onboarding, and others. By end-user it can be bifurcated into: BFSI, healthcare, retail & consumer goods, IT & telecommunications, manufacturing, government & public sector, and others.

The North America region leads the digital adoption platform market by benefitting a market size of USD 257.9 million in 2023 due to the presence of a large number of manufacturers in the region.
The top players in the market play a crucial role in the industry, assuring industrial prospectus growth and setting market standards. These players include: WalkMe Ltd. (Israel) WhatFix (U.S.) AppLearn Ltd. (U.K.) Appcues (U.S.) Inline Manual Ltd. (U.K.) Newired (Italy) Userlane (Germany) Toonimo (U.S.) UserGuiding (U.S.) Pendo.io, Inc. (U.S.).
In December 2023, Generis and Userlane entered a strategic partnership. This collaboration aims to integrate their systems and enable CARA platform customers to accelerate user adoption and quickly achieve a higher return on investment.

Segmentation Table

Global Digital Adoption Platform Market Scope
Study Period 2019-2032
Base Year 2023
Forecast Period 2024-2032
Growth Rate CAGR of 18.5% from 2024-2032
Historical Period 2019-2022
Unit Value (USD Million)

Segmentation By Deployment Model, By Enterprise type, By Application, & By End-user

By Deployment Model

● Cloud
● On-premise

By Enterprise type

● SMEs
● Large Enterprises

By Application

● User Onboarding
● Customer Support
● Employee Onboarding
● Product Training
● Change Management
● Others (Content Management, Website Navigation, In-app Guidance, and Others)

By End-user

● BFSI
● Retail & Consumer Goods
● IT & Telecommunications
● Healthcare
● Government & Public Sector
● Manufacturing
● Others (Transportation & Logistics, Education, Media & Entertainment, and Others)

By Region

● North America (By Deployment Model, Enterprise type, Application, End-user, and Country)
o U.S.
o Canada
o Mexico
● Europe (By Deployment Model, Enterprise type, Application, End-user, and Country)
o U.K.
o Germany
o France
o Spain
o Russia
o Benelux
o Nordics
o Italy
o Rest of Europe
● Asia Pacific (By Deployment Model, Enterprise type, Application, End-user, and Country)
o China
o Japan
o India
o ASEAN
o Oceania
o South Korea
o Rest of Asia Pacific
● South America (By Deployment Model, Enterprise type, Application, End-user, and Country)
o Brazil
o Argentina
o Rest of South America
● Middle East & Africa (By Deployment Model, Enterprise type, Application, End-user, and Country)
o Turkey
o Israel
o GCC
o North Africa
o South Africa
o Rest of Middle East & Africa

Table of Contents

1. Introduction
1.1. Definition, By Segment
1.2. Research Methodology/Approach
1.3. Data Sources
2. Executive Summary
3. Market Dynamics
3.1. Macro and Micro Economic Indicators
3.2. Drivers, Restraints, Opportunities and Trends
4. Competition Landscape
4.1. Business Strategies Adopted by Key Players
4.2. Consolidated SWOT Analysis of Key Players
4.3. Digital Adoption Platform Key Players Market Share/Ranking, 2023
5. Global Digital Adoption Platform Market Size Estimates and Forecasts, By Segments, 2019-2032
5.1. Key Findings
5.2. By Deployment Model (USD)
5.2.1. Cloud
5.2.2. On-Premises
5.3. By Enterprise Type (USD)
5.3.1. Large Enterprises
5.3.2. SMEs
5.4. By Application (USD)
5.4.1. User Onboarding
5.4.2. Customer Support
5.4.3. Employee Onboarding
5.4.4. Product Training
5.4.5. Change Management
5.4.6. Others (Content Management, Website Navigation, In-app Guidance, etc.)
5.5. By End-Users (USD)
5.5.1. BFSI
5.5.2. Retail & Consumer Goods
5.5.3. IT & Telecommunications
5.5.4. Healthcare
5.5.5. Government & Public Sector
5.5.6. Manufacturing
5.5.7. Others (Transportation & Logistics, Education, Media & Entertainment, etc.)
5.6. By Region (USD)
5.6.1. North America
5.6.2. South America
5.6.3. Europe
5.6.4. Middle East & Africa
5.6.5. Asia Pacific
6. North America Digital Adoption Platform Market Size Estimates and Forecasts, By Segments, 2019-2032
6.1. Key Findings
6.2. By Deployment Model (USD)
6.2.1. Cloud
6.2.2. On-Premises
6.3. By Enterprise Type (USD)
6.3.1. Large Enterprises
6.3.2. SMEs
6.4. By Application (USD)
6.4.1. User Onboarding
6.4.2. Customer Support
6.4.3. Employee Onboarding
6.4.4. Product Training
6.4.5. Change Management
6.4.6. Others (Content Management, Website Navigation, In-app Guidance, etc.)
6.5. By End-Users (USD)
6.5.1. BFSI
6.5.2. Retail & Consumer Goods
6.5.3. IT & Telecommunications
6.5.4. Healthcare
6.5.5. Government & Public Sector
6.5.6. Manufacturing
6.5.7. Others (Transportation & Logistics, Education, Media & Entertainment, etc.)
6.6. By Country (USD)
6.6.1. United States
6.6.2. Canada
6.6.3. Mexico
7. South America Digital Adoption Platform Market Size Estimates and Forecasts, By Segments, 2019-2032
7.1. Key Findings
7.2. By Deployment Model (USD)
7.2.1. Cloud
7.2.2. On-Premises
7.3. By Enterprise Type (USD)
7.3.1. Large Enterprises
7.3.2. SMEs
7.4. By Application (USD)
7.4.1. User Onboarding
7.4.2. Customer Support
7.4.3. Employee Onboarding
7.4.4. Product Training
7.4.5. Change Management
7.4.6. Others (Content Management, Website Navigation, In-app Guidance, etc.)
7.5. By End-Users (USD)
7.5.1. BFSI
7.5.2. Retail & Consumer Goods
7.5.3. IT & Telecommunications
7.5.4. Healthcare
7.5.5. Government & Public Sector
7.5.6. Manufacturing
7.5.7. Others (Transportation & Logistics, Education, Media & Entertainment, etc.)
7.6. By Country (USD)
7.6.1. Brazil
7.6.2. Argentina
7.6.3. Rest of South America
8. Europe Digital Adoption Platform Market Size Estimates and Forecasts, By Segments, 2019-2032
8.1. Key Findings
8.2. By Deployment Model (USD)
8.2.1. Cloud
8.2.2. On-Premises
8.3. By Enterprise Type (USD)
8.3.1. Large Enterprises
8.3.2. SMEs
8.4. By Application (USD)
8.4.1. User Onboarding
8.4.2. Customer Support
8.4.3. Employee Onboarding
8.4.4. Product Training
8.4.5. Change Management
8.4.6. Others (Content Management, Website Navigation, In-app Guidance, etc.)
8.5. By End-Users (USD)
8.5.1. BFSI
8.5.2. Retail & Consumer Goods
8.5.3. IT & Telecommunications
8.5.4. Healthcare
8.5.5. Government & Public Sector
8.5.6. Manufacturing
8.5.7. Others (Transportation & Logistics, Education, Media & Entertainment, etc.)
8.6. By Country (USD)
8.6.1. United Kingdom
8.6.2. Germany
8.6.3. France
8.6.4. Italy
8.6.5. Spain
8.6.6. Russia
8.6.7. Benelux
8.6.8. Nordics
8.6.9. Rest of Europe
9. Middle East & Africa Digital Adoption Platform Market Size Estimates and Forecasts, By Segments, 2019-2032
9.1. Key Findings
9.2. By Deployment Model (USD)
9.2.1. Cloud
9.2.2. On-Premises
9.3. By Enterprise Type (USD)
9.3.1. Large Enterprises
9.3.2. SMEs
9.4. By Application (USD)
9.4.1. User Onboarding
9.4.2. Customer Support
9.4.3. Employee Onboarding
9.4.4. Product Training
9.4.5. Change Management
9.4.6. Others (Content Management, Website Navigation, In-app Guidance, etc.)
9.5. By End-Users (USD)
9.5.1. BFSI
9.5.2. Retail & Consumer Goods
9.5.3. IT & Telecommunications
9.5.4. Healthcare
9.5.5. Government & Public Sector
9.5.6. Manufacturing
9.5.7. Others (Transportation & Logistics, Education, Media & Entertainment, etc.)
9.6. By Country (USD)
9.6.1. Turkey
9.6.2. Israel
9.6.3. GCC
9.6.4. North Africa
9.6.5. South Africa
9.6.6. Rest of MEA
10. Asia Pacific Digital Adoption Platform Market Size Estimates and Forecasts, By Segments, 2019-2032
10.1. Key Findings
10.2. By Deployment Model (USD)
10.2.1. Cloud
10.2.2. On-Premises
10.3. By Enterprise Type (USD)
10.3.1. Large Enterprises
10.3.2. SMEs
10.4. By Application (USD)
10.4.1. User Onboarding
10.4.2. Customer Support
10.4.3. Employee Onboarding
10.4.4. Product Training
10.4.5. Change Management
10.4.6. Others (Content Management, Website Navigation, In-app Guidance, etc.)
10.5. By End-Users (USD)
10.5.1. BFSI
10.5.2. Retail & Consumer Goods
10.5.3. IT & Telecommunications
10.5.4. Healthcare
10.5.5. Government & Public Sector
10.5.6. Manufacturing
10.5.7. Others (Transportation & Logistics, Education, Media & Entertainment, etc.)
10.6. By Country (USD)
10.6.1. China
10.6.2. India
10.6.3. Japan
10.6.4. South Korea
10.6.5. ASEAN
10.6.6. Oceania
10.6.7. Rest of Asia Pacific
11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
11.1. WalkMe Ltd.
11.1.1. Overview
11.1.1.1. Key Management
11.1.1.2. Headquarters
11.1.1.3. Offerings/Business Segments
11.1.2. Key Details (Key details are consolidated data and not product/service specific)
11.1.2.1. Employee Size
11.1.2.2. Past and Current Revenue
11.1.2.3. Geographical Share
11.1.2.4. Business Segment Share
11.1.2.5. Recent Developments
11.2. WhatFix
11.2.1. Overview
11.2.1.1. Key Management
11.2.1.2. Headquarters
11.2.1.3. Offerings/Business Segments
11.2.2. Key Details (Key details are consolidated data and not product/service specific)
11.2.2.1. Employee Size
11.2.2.2. Past and Current Revenue
11.2.2.3. Geographical Share
11.2.2.4. Business Segment Share
11.2.2.5. Recent Developments
11.3. AppLearn Ltd.
11.3.1. Overview
11.3.1.1. Key Management
11.3.1.2. Headquarters
11.3.1.3. Offerings/Business Segments
11.3.2. Key Details (Key details are consolidated data and not product/service specific)
11.3.2.1. Employee Size
11.3.2.2. Past and Current Revenue
11.3.2.3. Geographical Share
11.3.2.4. Business Segment Share
11.3.2.5. Recent Developments
11.4. Appcues
11.4.1. Overview
11.4.1.1. Key Management
11.4.1.2. Headquarters
11.4.1.3. Offerings/Business Segments
11.4.2. Key Details (Key details are consolidated data and not product/service specific)
11.4.2.1. Employee Size
11.4.2.2. Past and Current Revenue
11.4.2.3. Geographical Share
11.4.2.4. Business Segment Share
11.4.2.5. Recent Developments
11.5. Inline Manual Ltd.
11.5.1. Overview
11.5.1.1. Key Management
11.5.1.2. Headquarters
11.5.1.3. Offerings/Business Segments
11.5.2. Key Details (Key details are consolidated data and not product/service specific)
11.5.2.1. Employee Size
11.5.2.2. Past and Current Revenue
11.5.2.3. Geographical Share
11.5.2.4. Business Segment Share
11.5.2.5. Recent Developments
11.6. Newired
11.6.1. Overview
11.6.1.1. Key Management
11.6.1.2. Headquarters
11.6.1.3. Offerings/Business Segments
11.6.2. Key Details (Key details are consolidated data and not product/service specific)
11.6.2.1. Employee Size
11.6.2.2. Past and Current Revenue
11.6.2.3. Geographical Share
11.6.2.4. Business Segment Share
11.6.2.5. Recent Developments
11.7. Userlane
11.7.1. Overview
11.7.1.1. Key Management
11.7.1.2. Headquarters
11.7.1.3. Offerings/Business Segments
11.7.2. Key Details (Key details are consolidated data and not product/service specific)
11.7.2.1. Employee Size
11.7.2.2. Past and Current Revenue
11.7.2.3. Geographical Share
11.7.2.4. Business Segment Share
11.7.2.5. Recent Developments
11.8. Toonimo
11.8.1. Overview
11.8.1.1. Key Management
11.8.1.2. Headquarters
11.8.1.3. Offerings/Business Segments
11.8.2. Key Details (Key details are consolidated data and not product/service specific)
11.8.2.1. Employee Size
11.8.2.2. Past and Current Revenue
11.8.2.3. Geographical Share
11.8.2.4. Business Segment Share
11.8.2.5. Recent Developments
11.9. UserGuiding
11.9.1. Overview
11.9.1.1. Key Management
11.9.1.2. Headquarters
11.9.1.3. Offerings/Business Segments
11.9.2. Key Details (Key details are consolidated data and not product/service specific)
11.9.2.1. Employee Size
11.9.2.2. Past and Current Revenue
11.9.2.3. Geographical Share
11.9.2.4. Business Segment Share
11.9.2.5. Recent Developments
11.10. Pendo.io, Inc
11.10.1. Overview
11.10.1.1. Key Management
11.10.1.2. Headquarters
11.10.1.3. Offerings/Business Segments
11.10.2. Key Details (Key details are consolidated data and not product/service specific)
11.10.2.1. Employee Size
11.10.2.2. Past and Current Revenue
11.10.2.3. Geographical Share
11.10.2.4. Business Segment Share
11.10.2.5. Recent Developments

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