オンライン書籍サービス市場 : 2025-2030年

Online Book Services Market Growth & Trends

The global online book services market size is expected to reach USD 32.45 billion by 2030, registering a CAGR of 5.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rising number of digitally-savvy readers, coupled with increasing usage of smartphones and tablets for reading books online, is likely to spur market growth.

世界のオンライン書籍サービス市場規模は2030年までに324億5,000万米ドルに達すると予想されており、2025年から2030年までのCAGRは5.6%となる見込みです。デジタルに精通した読者の数の増加と、オンラインで書籍を読むためのスマートフォンやタブレットの使用量の増加が市場の成長に拍車をかける可能性があります。

The online books are gaining significant popularity over traditional books owing to easy accessibility online and convenience offered. As per the independent research, e-book penetration was 10.5% in 2018 and is expected to reach around 12% by 2022. Besides, a growing number of adults who own either a tablet, smartphone, or an e-reader device is expected to create a positive outlook for the market in the coming years.

オンライン書籍は、オンラインで簡単にアクセスでき、利便性が提供されるため、従来の書籍よりも大幅に人気が高まっています。独立した調査によると、電子書籍の普及率は 2018 年に 10.5% で、2022 年までに約 12% に達すると予想されています。さらに、タブレット、スマートフォン、電子書籍リーダー デバイスのいずれかを所有する成人の数が増加していることにより、今後数年間で市場に明るい見通しがもたらされると予想されています。

Although e-book subscription services have existed for several years and currently, they are witnessing significant traction. Subscription services are known to give users access to huge, deep catalogs of content at a fixed monthly price. Very few players in the market have achieved a level of success in generating revenue through these models, for instance, as of 2020, Amazon has over 2.5 million and Scribd, Inc. has 1 million paying subscribers. However, other major players are channelizing on this model to gain a competitive edge in the market.

Several players operating in the market are focusing on strategic measures to reach a large number of consumers to boost revenue growth. For instance, in May 2020, Media Do Holdings announced that it is planning to enable blockchain e-books distribution. The company specializes in the distribution of digital products, like e-books, and upon seeing significant sales before and after the lockdown order, the company is looking to invest approximately USD 2.8 million for the blockchain e-books distribution project. The company added that the blockchain e-books distribution would be introduced first to My Anime List, which is considered the world’s biggest social community and database for anime and manga.

However, the low penetration of smartphones and similar devices in emerging countries can lead to low sales of online books, which is ultimately likely to impede market growth up to some extent over the forecast period.

By product type, the trade segment is projected to remain at the forefront in terms of share and growth rate over the forecast period. Many consumers are inclined towards reading fiction, non-fiction, and literature among others. Easy availability of such books online at minimum prices is foreseen to drive its demand in the coming years.

Asia Pacific is foreseen to expand at a maximum CAGR of 7.1% over the forecast period. Growing usage of smartphones and similar devices, rising internet penetration, and growing consumers’ preference for online books over printed ones are likely to fuel market growth in the coming years. In addition, closure of non-essential business amidst pandemics, such as physical bookstores and schools, as an effort to curtail the spread of the virus has surged the demand for online books. For instance, in April 2020, during the lockdown period, the Media Do Holdings recorded a 20% year-on-year growth on the sales of digital books.

Online Book Services Market Report Scope

Online Book Services Market Report Highlights

• The trade segment accounted for the largest revenue share of 69.3% in 2024 in the online book services industry. Trade books are designed to appeal to a broad audience, with no specific educational or professional requirement needed to read them, making them a dominant category in the digital format.

• The education segment is anticipated to advance at a substantial CAGR during the forecast period in the online book services industry. Educational books are in significant demand globally, particularly among students and working professionals looking to upskill themselves.

• The North America online book services market accounted for the largest revenue share of 35.9% globally in 2024.

• The Asia Pacific region is expected to witness the highest CAGR during the online book services market forecast period. The increasing pace of urbanization, a steadily growing user base of smartphones and tablets, and improving Internet penetration in regional economies have created positive developments in this industry.

Table of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope

1.2. Market Definition

1.3. Information Procurement

1.3.1. Purchased Database

1.3.2. GVR’s Internal Database

1.3.3. Secondary Sources & Third-Party Perspectives

1.3.4. Primary Research

1.4. Information Analysis

1.4.1. Data Analysis Models

1.5. Market Formulation & Data Visualization

1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot

2.2. Segment Snapshot

2.3. Competitive Landscape Snapshot

Chapter 3. Online Book Services Market Variables, Trends & Scope

3.1. Market Lineage Outlook

3.1.1. Parent Market Outlook

3.1.2. Related Market Outlook

3.2. Industry Value Chain Analysis

3.2.1. Profit Margin Analysis (Industry-level)

3.3. Market Dynamics

3.3.1. Market Driver Analysis

3.3.2. Market Restraint Analysis

3.3.3. Market Opportunities

3.3.4. Market Challenges

3.4. Industry Analysis Tools

3.4.1. Porter’s Five Forces Analysis

3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis

4.2. Consumer Trends and Preferences

4.3. Factors Affecting Buying Decision

4.4. Consumer Product Adoption

4.5. Observations & Recommendations

Chapter 5. Online Book Services Market: Product Estimates & Trend Analysis

5.1. Online Book Services Market, By Product: Key Takeaways

5.2. Product Movement Analysis & Market Share, 2024 & 2030

5.3. Market Estimates & Forecasts, By Product, 2018 – 2030 (USD Million)

5.3.1. Trade

5.3.1.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.3.2. STM

5.3.2.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.3.3. Education

5.3.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

Chapter 6. Online Book Services Market: Regional Estimates & Trend Analysis

6.1. Online Book Services Market: Regional Outlook

6.2. Regional Marketplace: Key Takeaways

6.3. Market Estimates & Forecasts, by Region, 2018 – 2030 (USD Million)

6.3.1. North America

6.3.1.1. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.1.2. U.S.

6.3.1.2.1. Key country dynamics

6.3.1.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.1.3. Canada

6.3.1.3.1. Key country dynamics

6.3.1.3.2. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.1.4. Mexico

6.3.1.4.1. Key country dynamics

6.3.1.4.2. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.2. Europe

6.3.2.1. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.2.2. U.K.

6.3.2.2.1. Key country dynamics

6.3.2.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.2.3. Germany

6.3.2.3.1. Key country dynamics

6.3.2.3.2. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.2.4. France

6.3.2.4.1. Key country dynamics

6.3.2.4.2. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.2.5. Italy

6.3.2.5.1. Key country dynamics

6.3.2.5.2. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.2.6. Spain

6.3.2.6.1. Key country dynamics

6.3.2.6.2. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.3. Asia Pacific

6.3.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.3.2. China

6.3.3.2.1. Key country dynamics

6.3.3.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.3.3. India

6.3.3.3.1. Key country dynamics

6.3.3.3.2. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.3.4. Japan

6.3.3.4.1. Key country dynamics

6.3.3.4.2. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.3.5. Australia & New Zealand

6.3.3.5.1. Key country dynamics

6.3.3.5.2. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.3.6. South Korea

6.3.3.6.1. Key country dynamics

6.3.3.6.2. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.4. Latin America

6.3.4.1. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.4.2. Brazil

6.3.4.2.1. Key country dynamics

6.3.4.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.5. Middle East & Africa

6.3.5.1. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.5.2. South Africa

6.3.5.2.1. Key country dynamics

6.3.5.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

Chapter 7. Online Book Services Market: Competitive Analysis

7.1. Recent developments & impact analysis, by key market participants

7.2. Company Categorization

7.3. Participant’s Overview

7.4. Financial Performance

7.5. Product Benchmarking

7.6. Company Heat Map Analysis

7.7. Strategy Mapping

7.8. Company Profiles

7.8.1. Amazon.com, Inc.

7.8.1.1. Company Overview

7.8.1.2. Financial Performance

7.8.1.3. Product Portfolios

7.8.1.4. Strategic Initiatives

7.8.2. Apple Inc.

7.8.2.1. Company Overview

7.8.2.2. Financial Performance

7.8.2.3. Product Portfolios

7.8.2.4. Strategic Initiatives

7.8.3. Barnes & Noble Booksellers, Inc.

7.8.3.1. Company Overview

7.8.3.2. Financial Performance

7.8.3.3. Product Portfolios

7.8.3.4. Strategic Initiatives

7.8.4. Rakuten Kobo Inc.

7.8.4.1. Company Overview

7.8.4.2. Financial Performance

7.8.4.3. Product Portfolios

7.8.4.4. Strategic Initiatives

7.8.5. Google

7.8.5.1. Company Overview

7.8.5.2. Financial Performance

7.8.5.3. Product Portfolios

7.8.5.4. Strategic Initiatives

7.8.6. Smashwords, Inc.

7.8.6.1. Company Overview

7.8.6.2. Financial Performance

7.8.6.3. Product Portfolios

7.8.6.4. Strategic Initiatives

7.8.7. HarperCollins Publishers

7.8.7.1. Company Overview

7.8.7.2. Financial Performance

7.8.7.3. Product Portfolios

7.8.7.4. Strategic Initiatives

7.8.8. Hachette Book Group

7.8.8.1. Company Overview

7.8.8.2. Financial Performance

7.8.8.3. Product Portfolios

7.8.8.4. Strategic Initiatives

7.8.9. Lulu Press, Inc.

7.8.9.1. Company Overview

7.8.9.2. Financial Performance

7.8.9.3. Product Portfolios

7.8.9.4. Strategic Initiatives

7.8.10. Scribd Inc.

7.8.10.1. Company Overview

7.8.10.2. Financial Performance

7.8.10.3. Product Portfolios

7.8.10.4. Strategic Initiatives

List of Tables

Table 1. Global online book services market: Key market driver analysis

Table 2. Global online book services market: Key market restraint analysis

Table 3. Global online book services market estimates & forecast, by region (USD Million)

Table 4. Global online book services market estimates & forecast, by product (USD Million)

Table 5. North America online book services market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 6. North America online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 7. U.S. macro-economic outlay

Table 8. U.S. online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 9. Canada macro-economic outlay

Table 10. Canada online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 11. Mexico macro-economic outlay

Table 12. Mexico online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 13. Europe online book services market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 14. Europe online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 15. U.K. macro-economic outlay

Table 16. U.K. online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 17. Germany macro-economic outlay

Table 18. Germany online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 19. France macro-economic outlay

Table 20. France online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 21. Italy macro-economic outlay

Table 22. Italy online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 23. Spain macro-economic outlay

Table 24. Spain online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 25. Asia Pacific online book services market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 26. Asia Pacific online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 27. China macro-economic outlay

Table 28. China online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 29. India macro-economic outlay

Table 30. India online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 31. Japan macro-economic outlay

Table 32. Japan online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 33. Australia & New Zealand macro-economic outlay

Table 34. Australia & New Zealand online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 35. South Korea macro-economic outlay

Table 36. South Korea online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 37. Latin America online book services market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 38. Latin America online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 39. Brazil macro-economic outlay

Table 40. Brazil online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 41. Middle East & Africa online book services market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 42. Middle East & Africa online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 43. South Africa macro-economic outlay

Table 44. South Africa online book services market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 45. Recent developments & impact analysis, by key market participants

Table 46. Company heat map analysis, 2024

Table 47. Companies implementing key strategies

List of Figures

Fig. 1 Online book services market segmentation

Fig. 2 Information procurement

Fig. 3 Primary research pattern

Fig. 4 Primary research approaches

Fig. 5 Primary research process

Fig. 6 Market snapshot

Fig. 7 Segment snapshot

Fig. 8 Regional snapshot

Fig. 9 Competitive landscape snapshot

Fig. 10 Global parent industry and online book services market size (USD Million)

Fig. 11 Global online book services market size, 2018 to 2030 (USD Million)

Fig. 12 Online book services market: Penetration & growth prospect mapping

Fig. 13 Online book services market: Value chain analysis

Fig. 14 Online book services market: Dynamics

Fig. 15 Online book services market: Porter’s five forces analysis

Fig. 16 Online book services market estimates & forecast, by product (USD Million)

Fig. 17 STM books market estimates & forecasts, 2018 – 2030 (USD Million)

Fig. 18 Trade books market estimates & forecasts, 2018 – 2030 (USD Million)

Fig. 19 Education books market estimates & forecasts, 2018 – 2030 (USD Million)

Fig. 20 Online book services market: Regional outlook, 2024 & 2030 (USD Million)

Fig. 21 Regional marketplace: Key takeaways

Fig. 22 North America online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 23 US online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 24 Canada online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 25 Mexico online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 26 Europe online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 27 Germany online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 28 UK online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 29 France online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 30 Italy online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 31 Spain online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 32 Asia Pacific online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 33 China online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 34 India online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 35 Japan online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 36 Australia & New Zealand online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 37 South Korea online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 38 Latin America online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 39 Brazil online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 40 Middle East & Africa online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 41 South Africa online book services market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 42 Key company categorization

Fig. 43 Strategic framework of online book services

Grand View Researchについて

Grand View Research（グランドビューリサーチ） はインドと米国を拠点とする市場調査およびコンサルティング会社です。世界中主要 25ヵ国・ 46 業界に関する豊富なデータベースを活用した市場情報は世界の企業団体に活用・引用されています。日本からのレポートのご注文・ご購入相談はお気軽にお問い合わせください。

ライセンス別価格表

調査会社の事情により予告なしに変更されることがございます。最新の状況およびその他のパターンについてはお問い合わせください。

ライセンスタイプ 1

ライセンスタイプ 2

ライセンスタイプ 3

ライセンスタイプ 4

ご購入に関するご案内

価格・納期について

• 価格
  • ウェブサイトに記載の外貨（定価）を見積日のTTSレートで換算後消費税を加えた金額が弊社からの請求金額になります。見積金額はレート変動に関係なく見積書発行日より2週間有効です。手数料（ハンドリングチャージ）無料。
• ライセンス
  • シングルユーザライセンス（インディビジュアルライセンス）
    • 1名のみレポートファイル（印刷不可）をご利用いただけます。
  • チームライセンス
    • 同一企業（関連会社除く）内5名まで共有可能です。印刷可能な電子ファイルをご提供いたします。
  • コーポレートライセンス
    • 同一企業および関連会社内で人数無制限で共有可能です。印刷可能な電子ファイルをご提供いたします。
    • 「関連会社」の範囲についてはお気軽にお問い合わせください。
• 納品形態
  • オンラインダウンロード
• 納期
  • ご注文後1～7営業日　※レポートにより異なります。

ご注文方法

• レポートページ内のお問い合わせフォームより見積もりをご請求ください。確認次第見積書と発注書をお送りいたします。既に弊社の見積書をお持ちの場合にはEメールまたはFAXでご注文ください。

その他

• 商品の性質上、ご注文後のキャンセル/返品/交換はできません。ご了承ください。

最新出版レポート

• ARクラウド市場規模、成長と動向分析レポート 2025-2033年
• ノーコードAIプラットフォーム市場規模、成長と動向分析レポート 2025-2033年
• 量子コンピューティングにおけるAI最適化市場規模、成長と動向分析レポート 2025-2033年
• ワイヤレス状態監視システム市場規模、成長と動向分析レポート 2025-2033年
• ゲームストリーミング市場規模、成長と動向分析レポート 2025-2033年

出版レポート一覧