リッチコミュニケーションサービス市場の成長と動向分析レポート

Rich Communication Services Market Growth & Trends

The global rich communication services market size is expected to reach USD 12.46 billion in 2030 and is projected to grow at a CAGR of 25.3% from 2024 to 2030. Rich communication services (RCS) platforms overcome the limitations of SMS and provide additional services such as high-quality image sharing, chat rooms, and read receipt. Adoption of such mobile services by various businesses to enhance customer experience is anticipated to drive the market for rich communication services during the forecast period.

世界のリッチコミュニケーションサービス市場規模は、2030年に124億6,000万米ドルに達すると予想されており、2024年から2030年までCAGR 25.3%で成長すると予測されています。

Companies from various sectors use RCS platforms for marketing their products and services. The rising spend on mobile advertising over the past few years is expected to fuel market growth over the forecast period. According to the global system for mobile communications association (GSMA), in 2018, the global spend on mobile advertising was USD 185.0 billion as compared to USD 109.0 billion in 2016. Furthermore, rising number of mobile SIM connections is projected to up-keep market growth in the near future.

Lack of end-to-end encryption is expected to impede the growth of the market for rich communication services during the forecast period. This lack of encryption in RCS platforms allows external sources to intercept and manipulate the user’s calls and texts. Attackers who are in the same network as that of the user and have the user’s phone number, can use their IP address and impersonate, creating complications. However, organizations such as Verizon; AT&T, Inc.; and T-Mobile are focusing on implementing end-to-end encryption in their RCS platforms to cater to the end-user requirements.

Rich Communication Services Market Report Scope

Rich Communication Services Market Report Highlights

• The A2P communication segment led the market with a revenue share of 65.4% in 2023. This share is attributed to the increasing adoption of text messages to market products. Rich communication services overcome the constraints of traditional SMS platforms and enhance customer engagement.

• The retail segment held a leading revenue share in 2023. Growing competition in the retail industry has resulted in the increased adoption of technology by retailers to offer a customized and interactive shopping experience to their customers.

• Asia Pacific is expected to register the fastest CAGR during the forecast period in the global market. Rising smartphone usage in the region and an increasing focus of brands to boost customer engagement through innovative marketing techniques has highlighted the need for advanced messaging standards such as RCS

Table of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope

1.2. Market Definitions

1.3. Research Methodology

1.3.1. Information Procurement

1.3.2. Information or Data Analysis

1.3.3. Market Formulation & Data Visualization

1.3.4. Data Validation & Publishing

1.4. Research Scope and Assumptions

1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook

2.2. Segment Outlook

2.3. Competitive Insights

Chapter 3. Rich Communication Services Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook

3.2. Market Size and Growth Prospects (USD Billion)

3.3. Market Dynamics

3.3.1. Market Drivers Analysis

3.3.2. Market Restraints Analysis

3.4. Rich Communication Services Market Analysis Tools

3.4.1. Porter’s Analysis

3.4.1.1. Bargaining power of the suppliers

3.4.1.2. Bargaining power of the buyers

3.4.1.3. Threats of substitution

3.4.1.4. Threats from new entrants

3.4.1.5. Competitive rivalry

3.4.2. PESTEL Analysis

3.4.2.1. Political Landscape

3.4.2.2. Economic and Social Landscape

3.4.2.3. Technological Landscape

3.4.2.4. Environmental Landscape

3.4.2.5. Legal Landscape

Chapter 4. Rich Communication Services Market: Type Estimates & Trend Analysis

4.1. Segment Dashboard

4.2. Rich Communication Services Market: Type Movement Analysis, USD Billion, 2023 & 2030

4.3. A2P

4.3.1. A2P Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

4.4. P2A

4.4.1. P2A Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

4.5. P2P

4.5.1. P2P Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

Chapter 5. Rich Communication Services Market: Enterprise Size Estimates & Trend Analysis

5.1. Segment Dashboard

5.2. Rich Communication Services Market: Enterprise Size Movement Analysis, USD Billion, 2023 & 2030

5.3. SMEs

5.3.1. SMEs Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

5.4. Large Enterprises

5.4.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

Chapter 6. Rich Communication Services Market: End Use Estimates & Trend Analysis

6.1. Segment Dashboard

6.2. Rich Communication Services Market: End Use Movement Analysis, USD Billion, 2023 & 2030

6.3. Retail

6.3.1. Retail Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.4. Media & Entertainment

6.4.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.5. BFSI

6.5.1. BFSI Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.6. Healthcare

6.6.1. Healthcare Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.7. Travel & Tourism

6.7.1. Travel & Tourism Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.8. Others

6.8.1. Others Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

Chapter 7. Rich Communication Services Market: Regional Estimates & Trend Analysis

7.1. Rich Communication Services Market Share, By Region, 2023 & 2030, USD Billion

7.2. North America

7.2.1. North America Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.2.2. U.S.

7.2.2.1. U.S. Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.2.3. Canada

7.2.3.1. Canada Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.2.4. Mexico

7.2.4.1. Mexico Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.3. Europe

7.3.1. Europe Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.3.2. UK

7.3.2.1. UK Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.3.3. Germany

7.3.3.1. Germany Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.3.4. France

7.3.4.1. France Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.4. Asia Pacific

7.4.1. Asia Pacific Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.4.2. China

7.4.2.1. China Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.4.3. Japan

7.4.3.1. Japan Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.4.4. India

7.4.4.1. India Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.4.5. South Korea

7.4.5.1. South Korea Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.4.6. Australia

7.4.6.1. Australia Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.5. Latin America

7.5.1. Latin America Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.5.2. Brazil

7.5.2.1. Brazil Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.6. Middle East and Africa

7.6.1. Middle East and Africa Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.6.2. South Africa

7.6.2.1. South Africa Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.6.3. Saudi Arabia

7.6.3.1. Saudi Arabia Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.6.4. UAE

7.6.4.1. UAE Rich Communication Services Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

Chapter 8. Competitive Landscape

8.1. Recent Developments & Impact Analysis by Key Market Participants

8.2. Company Categorization

8.3. Company Heat Map Analysis

8.4. Company Profiles

8.4.1. AT&T Intellectual Property

8.4.1.1. Participant’s Overview

8.4.1.2. Financial Performance

8.4.1.3. Product Benchmarking

8.4.1.4. Recent Developments/ Strategic Initiatives

8.4.2. Vodafone Group Plc

8.4.2.1. Participant’s Overview

8.4.2.2. Financial Performance

8.4.2.3. Product Benchmarking

8.4.2.4. Recent Developments/ Strategic Initiatives

8.4.3. Google LLC

8.4.3.1. Participant’s Overview

8.4.3.2. Financial Performance

8.4.3.3. Product Benchmarking

8.4.3.4. Recent Developments/ Strategic Initiatives

8.4.4. Verizon

8.4.4.1. Participant’s Overview

8.4.4.2. Financial Performance

8.4.4.3. Product Benchmarking

8.4.4.4. Recent Developments/ Strategic Initiatives

8.4.5. Telefónica S.A.

8.4.5.1. Participant’s Overview

8.4.5.2. Financial Performance

8.4.5.3. Product Benchmarking

8.4.5.4. Recent Developments/ Strategic Initiatives

8.4.6. Orange

8.4.6.1. Participant’s Overview

8.4.6.2. Financial Performance

8.4.6.3. Product Benchmarking

8.4.6.4. Recent Developments/ Strategic Initiatives

8.4.7. China Mobile Hong Kong Company Limited

8.4.7.1. Participant’s Overview

8.4.7.2. Financial Performance

8.4.7.3. Product Benchmarking

8.4.7.4. Recent Developments/ Strategic Initiatives

8.4.8. KDDI Corporation

8.4.8.1. Participant’s Overview

8.4.8.2. Financial Performance

8.4.8.3. Product Benchmarking

8.4.8.4. Recent Developments/ Strategic Initiatives

8.4.9. Telit Cinterion

8.4.9.1. Participant’s Overview

8.4.9.2. Financial Performance

8.4.9.3. Product Benchmarking

8.4.9.4. Recent Developments/ Strategic Initiatives

8.4.10. Telstra Group Limited

8.4.10.1. Participant’s Overview

8.4.10.2. Financial Performance

8.4.10.3. Product Benchmarking

8.4.10.4. Recent Developments/ Strategic Initiatives

List of Tables

TABLE 1 Global RCS market, 2018 – 2030 (USD Million)

TABLE 2 Global RCS market, by communication type, 2018 – 2030 (USD Million)

TABLE 3 Global RCS market, by vertical, 2018 – 2030 (USD Million)

TABLE 4 Global RCS market, by region, 2018 – 2030 (USD Million)

TABLE 5 A2P market, 2018 – 2030 (USD Million)

TABLE 6 A2P market by region, 2018 – 2030 (USD Million)

TABLE 7 P2A market, 2018 – 2030 (USD Million)

TABLE 8 P2A market by region, 2018 – 2030 (USD Million)

TABLE 9 P2P market, 2018 – 2030 (USD Million)

TABLE 10 P2P market by region, 2018 – 2030 (USD Million)

TABLE 11 Retail market, 2018 – 2030 (USD Million)

TABLE 12 Retail market by region, 2018 – 2030 (USD Million)

TABLE 13 Media & entertainment market, 2018 – 2030 (USD Million)

TABLE 14 Media & entertainment market by region, 2018 – 2030 (USD Million)

TABLE 15 Travel & tourism market, 2018 – 2030 (USD Million)

TABLE 16 Travel & tourism market by region, 2018 – 2030 (USD Million)

TABLE 17 Healthcare market, 2018 – 2030 (USD Million)

TABLE 18 Healthcare market by region, 2018 – 2030 (USD Million)

TABLE 19 BFSI market, 2018 – 2030 (USD Million)

TABLE 20 BFSI market by region, 2018 – 2030 (USD Million)

TABLE 21 Others market, 2018 – 2030 (USD Million)

TABLE 22 Others market by region, 2018 – 2030 (USD Million)

TABLE 23 North America RCS market by communication type, 2018 – 2030 (USD Million)

TABLE 24 North America RCS market by vertical, 2018 – 2030 (USD Million)

TABLE 25 U.S. RCS market by communication type, 2018 – 2030 (USD Million)

TABLE 26 U.S. RCS market by vertical, 2018 – 2030 (USD Million)

TABLE 27 Canada RCS market by communication type, 2018 – 2030 (USD Million)

TABLE 28 Canada RCS market by vertical, 2018 – 2030 (USD Million)

TABLE 29 Europe RCS market by communication type, 2018 – 2030 (USD Million)

TABLE 30 Europe RCS market by vertical, 2018 – 2030 (USD Million)

TABLE 31 U.K. RCS market by communication type, 2018 – 2030 (USD Million)

TABLE 32 U.K. RCS market by vertical, 2018 – 2030 (USD Million)

TABLE 33 Germany RCS market by communication type, 2018 – 2030 (USD Million)

TABLE 34 Germany RCS market by vertical, 2018 – 2030 (USD Million)

TABLE 35 France RCS market by communication type, 2018 – 2030 (USD Million)

TABLE 36 France RCS market by vertical, 2018 – 2030 (USD Million)

TABLE 37 Asia Pacific RCS market by communication type, 2018 – 2030 (USD Million)

TABLE 38 Asia Pacific RCS market by vertical, 2018 – 2030 (USD Million)

TABLE 39 China RCS market by communication type, 2018 – 2030 (USD Million)

TABLE 40 China RCS market by vertical, 2018 – 2030 (USD Million)

TABLE 41 India RCS market by communication type, 2018 – 2030 (USD Million)

TABLE 42 India RCS market by vertical, 2018 – 2030 (USD Million)

TABLE 43 Japan RCS market by communication type, 2018 – 2030 (USD Million)

TABLE 44 Japan RCS market by vertical, 2018 – 2030 (USD Million)

TABLE 45 Latin America RCS market by communication type, 2018 – 2030 (USD Million)

TABLE 46 Latin America RCS market by vertical, 2018 – 2030 (USD Million)

TABLE 47 Brazil RCS market by communication type, 2018 – 2030 (USD Million)

TABLE 48 Brazil RCS market by vertical, 2018 – 2030 (USD Million)

TABLE 49 Mexico RCS market by communication type, 2018 – 2030 (USD Million)

TABLE 50 Mexico RCS market by vertical, 2018 – 2030 (USD Million)

TABLE 51 MEA RCS market by communication type, 2018 – 2030 (USD Million)

TABLE 52 MEA RCS market by vertical, 2018 – 2030 (USD Million)

List of Figures

FIG. 1 Research process

FIG. 2 Information procurement

FIG. 3 RCS regional marketplace: Key takeaways

FIG. 4 RCS Market – Trends & outlook

FIG. 5 RCS – Market segmentation & scope

FIG. 6 RCS – Market size and growth prospects (USD Million)

FIG. 7 RCS – Value chain analysis

FIG. 8 RCS – Market dynamics

FIG. 9 RCS – Market driver relevance analysis (Current & future impact)

FIG. 10 RCS – Market restraint/challenge relevance analysis (Current & future impact)

FIG. 11 RCS – Market opportunity relevance analysis (Current & future impact)

FIG. 12 RCS – Porter’s analysis

FIG. 13 RCS – Company market share analysis, 2018

FIG. 14 RCS – PEST analysis

FIG. 15 RCS market – Key communication type analysis

FIG. 16 Global RCS communication type outlook, 2018 & 2030

FIG. 17 RCS market communication type outlook key takeaways

FIG. 18 RCS market – vertical analysis

FIG. 19 Global RCS vertical outlook, 2018 & 2030

FIG. 20 RCS market vertical outlook key takeaways

FIG. 21 Global RCS regional outlook, 2018 & 2030

FIG. 22 North America RCS market – Key takeaways

FIG. 23 North America RCS market analysis

FIG. 24 Europe RCS market – Key takeaways

FIG. 25 Europe RCS market analysis

FIG. 26 Asia Pacific RCS market – Key takeaways

FIG. 27 Asia Pacific RCS market analysis

FIG. 28 Latin America RCS market – Key takeaways

FIG. 29 Latin America RCS market analysis

FIG. 30 Middle East & Africa (MEA) RCS market – Key takeaways

FIG. 31 Middle East & Africa (MEA) RCS market analysis

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