ビデオゲーム市場規模、成長と動向分析レポート 2025-2030年

2023年2月、オンラインスポーツポータルサイト「Sportsbrowser」は、世界で最も人気のあるオンラインゲームのトップ10を発表しました。このうち8つのゲームはモバイルプラットフォームで提供されています。一方、MetaverseはWeb 3.0ゲーミングにも対応しており、ゲーマーがキャラクターをゲーム体験間で移動させることができる新しいゲームリアリティとなっています。2023年6月、Apple社は同社初のARヘッドセット「Apple Vision Pro」を発売しました。このデバイスは、最先端の空間オーディオと比類のないオーディオビジュアル品質により、没入感のある視聴体験を提供します。このような高品質な複合現実（MR）製品の登場は、市場の成長にとってさらなる好機となっています。

世界のビデオゲーム市場規模は2025年から2030年にかけて年平均成長率12.2%で成長し、2030年までに6,007億4,000万米ドルに達するとGrand View Researchでは予測しています。スマートフォンの普及率の向上、インターネット上でのゲームの入手とアクセスの容易さ、ゲームフレームワークにおけるARおよびVR技術の利用増加が市場成長促進要因として挙げられます。eスポーツ、ソーシャルゲーム、クラウドベースゲーム、ローグライクゲームのトレンドの増加は、市場の成長にプラスの影響を与えています。さらに、好ましい人口統計が、さまざまなゲームプラットフォームにおけるビデオゲームの需要に貢献しています。例えば、ゲーム業界では女性ゲーマーの参加が急速に増加しています。マーケティング業界団体のMMA Globalによると、モバイルゲームの視聴者の大半は女性です。

さらに、ベンチャーキャピタル企業LumikaiがAmazon Web Services（AWS）と共同で発表した「インドのゲーム事情レポート2022」によると、女性は平均して週11.2時間をビデオゲームに費やしているのに対し、男性は週10.2時間です。さらに、近年のゲーム環境は大きく進化しており、モバイル/スマートフォンゲームへの移行が顕著です。モバイルゲームは急速な成長を遂げ、ゲーム業界の主要なセグメントとなっています。スマートフォンやタブレットの普及、ハードウェア性能の向上、そしてインターネットアクセスの拡大により、世界中でモバイルゲーマーが急増しています。

Grand View Research（グランビューリサーチ）「ビデオゲーム市場 – デバイス（コンソール、モバイル、コンピューター）、タイプ別（オンライン、オフライン）、地域別（北米、ヨーロッパ、アジア太平洋、ラテンアメリカ、中東およびアフリカ）、およびセグメント別予測による市場規模、成長と動向分析レポート 2025-2030年 – Video Game Market Size, Share & Trends Analysis Report By Device (Console, Mobile, Computer), By Type (Online, Offline), By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), And Segment Forecasts, 2025 – 2030」は世界のビデオゲーム市場を調査し、主要セグメント別に分析・予測を行っています。

Report Overview

Video Game Market Growth & Trends

The global video game market size is estimated to reach USD 600.74 billion by 2030, registering to grow at a CAGR of 12.2% from 2025 to 2030 according to a new report by Grand View Research, Inc. The growing penetration of smartphones, easy availability & access to games on the Internet, and increasing use of AR and VR technologies in gaming frameworks are driving the growth of this market. Increasing trend of esports, social gaming, cloud-based gaming, and roguelike gaming positively impacts the market’s growth. Furthermore, favorable demographics are contributing to the demand for video games on different gaming platforms. For instance, the gaming industry is seeing rapid growth in participation of female gamers. According to MMA Global, the marketing trade association, most mobile gaming audience comprises women.

In addition, as per the State of India Gaming Report 2022 report by Lumikai, a venture capital firm in collaboration with Amazon Web Services (AWS), women, on average, spend 11.2 hours per week playing video games; while the time spent by men on video games is 10.2 hours/week. Moreover, the gaming landscape has evolved significantly in recent years, with a notable shift toward mobile/smartphone gaming. Mobile gaming has experienced rapid growth, becoming the dominant segment of the gaming industry. The widespread availability of smartphones & tablets, improved hardware capabilities, and increased internet access have led to a surge in mobile gamers worldwide.

In addition, mobile gaming has remained popular among gamers, with a growing community of dedicated mobile gamers. The rising preference for mobile gaming has positively impacted the market by fueling the demand for high-quality and visually appealing games. Given the advancements in mobile hardware capabilities, mobile games are expected to have impressive graphics and visual effects. Consumers often seek games with realistic graphics, detailed textures, and advanced visual effects to utilize their gaming rigs’ capabilities fully. The demand for games that can deliver visually stunning graphics for mobile platforms has contributed to the growth of the market.

In February 2023, Sportsbrowser, an online sports portal, published the list of the world’s top 10 most popular online games. Out of these, eight games are serviced on mobile platforms. On the other hand, Metaverse has also supported Web 3.0 gaming, a new gaming reality that enables gamers to move characters from one gaming experience to another. In June 2023, Apple Inc. launched Apple Vision Pro, the first-ever AR headset from the company. This device provides an immersive viewing experience with the forefront Spatial Audio and unrivaled audio-visual quality. The emergence of such high-quality mixed reality (MR) products is further opportunistic for market growth.

Video Game Market Report Scope

Video Game Market Report Highlights

• Asia Pacific captured a substantial revenue share of over 49.85% in 2024 owing to the high popularity of gaming in countries, such as China, Japan, and South Korea, coupled with the deployment of multiple strategies by Chinese developers to attract gamers.

• In terms of device, the mobile segment is expected to witness the fastest CAGR of over 15% from 2025 to 2030,

• In terms of types, the online segment is anticipated to witness the fastest growth rate from 2025 to 2030

• The growth of the online segment is driven by a rise in internet penetration, growth of the online casual gaming sector, and increasing popularity of massively multiplayer online (MMO) and Free2Play (F2P) games

Table of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope

1.2. Market Definitions

1.2.1. Information analysis

1.2.2. Market formulation & data visualization

1.2.3. Data validation & publishing

1.3. Research Scope and Assumptions

1.3.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook

2.2. Segment Outlook

2.3. Competitive Insights

Chapter 3. Video Game Market Variables, Trends, & Scope

3.1. Market Lineage Outlook

3.2. Market Value Chain Analysis

3.3. Market Dynamics

3.3.1. Market Driver Analysis

3.3.2. Market Restraint Analysis

3.3.3. Market Challenge

3.3.4. Market Opportunities

3.4. Video Game Market Analysis Tools

3.4.1. Deployment Analysis – Porter’s

3.4.1.1. Bargaining power of the suppliers

3.4.1.2. Bargaining power of the buyers

3.4.1.3. Threats of substitution

3.4.1.4. Threats from new entrants

3.4.1.5. Competitive rivalry

3.4.2. PESTEL Analysis

3.4.2.1. Political landscape

3.4.2.2. Economic landscape

3.4.2.3. Social landscape

3.4.2.4. Technological landscape

3.4.2.5. Environmental landscape

3.4.2.6. Legal landscape

Chapter 4. Video Game Market: Device Estimates & Trend Analysis

4.1. Segment Dashboard

4.2. Video Game Market: Device Movement Analysis, USD Billion, 2024 & 2030

4.3. Console

4.3.1. Console Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

4.4. Mobile

4.4.1. Mobile Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

4.5. Computer

4.5.1. Computer Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

Chapter 5. Video Game Market: Type Estimates & Trend Analysis

5.1. Segment Dashboard

5.2. Video Game Market: Type Movement Analysis, USD Billion, 2024 & 2030

5.3. Online

5.3.1. Online Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

5.4. Offline

5.4.1. Offline Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

Chapter 6. Regional Estimates & Trend Analysis

6.1. Video Game Market by Region, 2024 & 2030

6.2. North America

6.2.1. North America Video Game Market Estimates & Forecasts, 2018 – 2030 (USD Billion)

6.2.2. U.S.

6.2.2.1. U.S. Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.2.3. Canada

6.2.3.1. Canada Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.2.4. Mexico

6.2.4.1. Mexico Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.3. Europe

6.3.1. Europe Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.3.2. UK

6.3.2.1. UK Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.3.3. Germany

6.3.3.1. Germany Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.3.4. France

6.3.4.1. France Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.4. Asia Pacific

6.4.1. Asia Pacific Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.4.2. China

6.4.2.1. China Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.4.3. Japan

6.4.3.1. Japan Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.4.4. India

6.4.4.1. India Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.4.5. Australia

6.4.5.1. Australia Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.4.6. South Korea

6.4.6.1. South Korea Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.5. Latin America

6.5.1. Latin America Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.5.2. Brazil

6.5.2.1. Brazil Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.6. Middle East and Africa

6.6.1. Middle East and Africa Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.6.2. Saudi Arabia

6.6.2.1. Saudi Arabia Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.6.3. Egypt

6.6.3.1. Egypt Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.6.4. Jordan

6.6.4.1. Jordan Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.6.5. UAE

6.6.5.1. UAE Video Game Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

Chapter 7. Competitive Landscape

7.1. Company Categorization

7.2. Company Market Positioning

7.3. Company Heat Map Analysis

7.4. Company Profiles/Listing

7.4.1. Activision Blizzard

7.4.1.1. Participant’s Overview

7.4.1.2. Financial Performance

7.4.1.3. Product Benchmarking

7.4.1.4. Strategic Initiatives

7.4.2. Take-Two Interactive Software, Inc.

7.4.2.1. Participant’s Overview

7.4.2.2. Financial Performance

7.4.2.3. Product Benchmarking

7.4.2.4. Strategic Initiatives

7.4.3. Epic Games

7.4.3.1. Participant’s Overview

7.4.3.2. Financial Performance

7.4.3.3. Product Benchmarking

7.4.3.4. Strategic Initiatives

7.4.4. Electronic Arts Inc.

7.4.4.1. Participant’s Overview

7.4.4.2. Financial Performance

7.4.4.3. Product Benchmarking

7.4.4.4. Strategic Initiatives

7.4.5. Lucid Games

7.4.5.1. Participant’s Overview

7.4.5.2. Financial Performance

7.4.5.3. Product Benchmarking

7.4.5.4. Strategic Initiatives

7.4.6. Microsoft Corp.

7.4.6.1. Participant’s Overview

7.4.6.2. Financial Performance

7.4.6.3. Product Benchmarking

7.4.6.4. Strategic Initiatives

7.4.7. Nintendo

7.4.7.1. Participant’s Overview

7.4.7.2. Financial Performance

7.4.7.3. Product Benchmarking

7.4.7.4. Strategic Initiatives

7.4.8. Rovio Entertainment Corporation

7.4.8.1. Participant’s Overview

7.4.8.2. Financial Performance

7.4.8.3. Product Benchmarking

7.4.8.4. Strategic Initiatives

7.4.9. Sony Interactive Entertainment Inc.

7.4.9.1. Participant’s Overview

7.4.9.2. Financial Performance

7.4.9.3. Product Benchmarking

7.4.9.4. Strategic Initiatives

7.4.10. Tencent Holdings Ltd.

7.4.10.1. Participant’s Overview

7.4.10.2. Financial Performance

7.4.10.3. Product Benchmarking

7.4.10.4. Strategic Initiatives

List of Tables

Table 1 Video Game Market Size Estimates & Forecasts 2018 – 2030 (USD Billion)

Table 2 Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 3 Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 4 Console segment estimates & forecast, 2018 – 2030 (USD Billion)

Table 5 Mobile segment estimates & forecast, 2018 – 2030 (USD Billion)

Table 6 Computer segment estimates & forecast, 2018 – 2030 (USD Billion)

Table 7 Online segment estimates & forecast, 2018 – 2030 (USD Billion)

Table 8 Offline segment estimates & forecast, 2018 – 2030 (USD Billion)

Table 9 Video Game Market, By Region 2018 – 2030 (USD Billion)

Table 10 North America Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 11 North America Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 12 U.S. Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 13 U.S. Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 14 Canada Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 15 Canada Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 16 Mexico Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 17 Mexico Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 18 Europe Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 19 Europe Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 20 UK Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 21 UK Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 22 Germany Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 23 Germany Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 24 France Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 25 France Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 26 Asia Pacific Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 27 Asia Pacific Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 28 China Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 29 China Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 30 Japan Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 31 Japan Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 32 India Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 33 India Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 34 Australia Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 35 Australia Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 36 South Korea Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 37 South Korea Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 38 Latin America Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 39 Latin America Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 40 Brazil Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 41 Brazil Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 42 MEA Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 43 MEA Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 44 Egypt Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 45 Egypt Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 46 Jordan Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 47 Jordan Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 48 Saudi Arabia Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 49 Saudi Arabia Video Game Market, By Type 2018 – 2030 (USD Billion)

Table 50 UAE Video Game Market, By Device 2018 – 2030 (USD Billion)

Table 51 UAE Video Game Market, By Type 2018 – 2030 (USD Billion)

List of Figures

Fig. 1 Video game market segmentation

Fig. 2 Information procurement

Fig. 3 Data analysis models

Fig. 4 Market formulation and validation

Fig. 5 Data validating & publishing

Fig. 6 Video game market snapshot

Fig. 7 Video game market segment snapshot

Fig. 8 Video game market competitive landscape snapshot

Fig. 9 Market research process

Fig. 10 Market driver relevance analysis (current & future impact)

Fig. 11 Market restraint relevance analysis (current & future impact)

Fig. 12 Video game market, by device, key takeaways

Fig. 13 Video game market, by device, market share, 2024 & 2030

Fig. 14 Console market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 15 Mobile market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 16 Computer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 17 Video game market, by type, key takeaways

Fig. 18 Video game market, by type, market share, 2024 & 2030

Fig. 19 Online market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 20 Offline market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 21 Regional marketplace: key takeaways

Fig. 22 North America video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 23 U.S. video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 24 Canada video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 25 Mexico video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 26 Europe video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 27 UK video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 28 Germany video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 29 France video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 30 Asia Pacific video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 31 Japan video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 32 China video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 33 India video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 34 Australia video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 35 South Korea video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 36 Latin America video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 37 Brazil video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 38 MEA video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 39 Saudi Arabia video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 40 Egypt video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 41 Jordan video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 42 UAE video game market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 43 Key company categorization

Fig. 44 Strategy framework

Grand View Researchについて

Grand View Research（グランドビューリサーチ） はインドと米国を拠点とする市場調査およびコンサルティング会社です。世界中主要 25ヵ国・ 46 業界に関する豊富なデータベースを活用した市場情報は世界の企業団体に活用・引用されています。日本からのレポートのご注文・ご購入相談はお気軽にお問い合わせください。

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