Augmented Reality Gaming Market Size, Share, and Trend
商品番号 : SMB-73263
| 出版社 | IMARC Group |
| 出版年月 | 2025年2月 |
| ページ数 | 136 |
| 価格タイプ | シングルユーザライセンス |
| 価格 | USD 2,999 |
| 種別 | 英文調査報告書 |
Report Overview
The global augmented reality gaming market size was valued at USD 14.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 141.7 Billion by 2033, exhibiting a CAGR of 25.9% from 2025-2033. North America currently dominates the market, holding a significant market share of over 35% in 2024. The market is primarily driven by continual technological innovations, the growing demand for remote collaboration solutions, technology integration into education, corporate, and entertainment sectors, and widespread product utilization by government and public spaces.
世界の拡張現実ゲーム市場規模は、2024 年に 142 億米ドルと推定されています。今後について、IMARC グループは、市場が 2033 年までに 1,417 億米ドルに達し、2025 年から 2033 年にかけて 25.9% の CAGR を示すと推定しています。現在、北米が市場を支配しており、2024 年には 35% 以上の大きな市場シェアを保持します。この市場は主に、継続的な技術革新、リモートコラボレーションソリューションへの需要の増大、教育、企業、エンターテイメント分野への技術統合、政府や公共スペースでの広範な製品利用によって推進されています。
The market is currently being driven by the technological advancements, coupled with a rising number of mobile gamers. Augmented reality, also known as AR, is the integration of digital information with the real time environment of the user. In gaming, unlike virtual reality, augmented reality utilises existing environment and enhances it with an overlay of distinct features. In addition to this, augmented reality helps in creating a view for the players with intense video, graphics and sound by using a device-camera. For games on smartphones, augmented reality has become an important tool as it enables the gamers to create their own characters, targets and racing terrains. It also enables them to scan their local surroundings so as to invite their neighbors and create a virtual track.
現在、市場はテクノロジーの進歩とモバイルゲーマーの数の増加によって牽引されています。 AR としても知られる拡張現実は、デジタル情報とユーザーのリアルタイム環境を統合するものです。ゲームでは、仮想現実とは異なり、拡張現実は既存の環境を利用し、個別の機能のオーバーレイによって環境を強化します。これに加えて、拡張現実は、デバイスのカメラを使用して、迫力のあるビデオ、グラフィックス、サウンドを備えたプレーヤー向けのビューを作成するのに役立ちます。スマートフォンのゲームにとって、拡張現実はゲーマーが独自のキャラクター、ターゲット、レース地形を作成できるため、重要なツールとなっています。また、近所の人を招待して仮想トラックを作成するために、自分の周囲の環境をスキャンすることもできます。
Global Augmented Reality Gaming Market: Drivers/Constraints:
The technology for augmented reality is new and has immense potential. Over the years, various large manufacturers have introduced numerous augmented reality applications which have presented the gamers with new ways to interact with the real world.
The continuous rise in the number of mobile gamers has created a positive impact on the demand for augmented reality games. We expect this trend to continue during the next five years.
China, the United States and Japan currently represent the key demand drivers for this market.
The initial cost of obtaining a high-quality augmented reality game equipment is high which makes it difficult for ordinary consumers to afford a console.
Augmented Reality Gaming Market Report Scope:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2024 |
| Historical Period | 2019-2024 |
| Forecast Period | 2025-2033 |
| Units | Billion USD |
| Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
|
| Components Covered | Software, Hardware |
| Technologies Covered | RFID, GPS, Mobile Tracking, Others |
| Devices Covered | Mobiles, HMDs, Smart Glasses |
| Game Types Covered | Racing Games, Adventure Games, Fighting Games, Shooting Games, Mystery Thriller Games, Puzzle Games Science Fiction Games, Others |
| Regions Covered | Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered | United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered | Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude, Zappar, etc. |
| Customization Scope | 10% Free Customization |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global augmented reality gaming market report, along with forecasts at the global and regional level from 2025-2033. Our report has categorized the market based on component, technology, device and game type.
Breakup by Component:
- Software
- Hardware
Based on the component, the market has been segmented as software and hardware.
Breakup by Technology:
- RFID
- GPS
- Mobile Tracking
- Others
Based on the technology, the market has been segmented into RFID, GPS and mobile tracking.
Breakup by Device:
- Mobiles
- HMDs
- Smart Glasses
Based on the device, the market has been segmented as mobiles, HMDs and smart glasses.
Breakup by Game Type:
- Racing Games
- Adventure Games
- Fighting Games
- Shooting Games
- Mystery Thriller Games
- Puzzle Games
- Science Fiction Games
- Others
On the basis of game type, the major segments covered include racing games, adventure games, fighting games, shooting games, mystery thriller games, puzzle games and science fiction games.
Breakup by Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
Region-wise, the market has been segmented into North America, Asia Pacific, Europe, Middle East and Africa, and Latin America.
Competitive Landscape:
The competitive landscape of the market has also been examined with some of the key players being Augmented Pixels, Aurasma, Blippar, Catchoom, Infinity Augmented Reality, Metaio, Qualcomm, Total Immersion, VividWorks, Wikitude and Zappar.
This report provides a deep insight into the global augmented reality gaming market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the augmented reality gaming market in any manner.
Key Questions Answered in This Report
- 1.How big is the augmented reality gaming market?
- 2.What is the future outlook of the augmented reality gaming market?
- 3.What are the key factors driving the augmented reality gaming market?
- 4.Which region accounts for the largest augmented reality gaming market share?
- 5.Which are the leading companies in the global augmented reality gaming market?
Table of Contents
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Augmented Reality Gaming Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Component
5.5 Market Breakup by Technology
5.6 Market Breakup by Device
5.7 Market Breakup by Game Type
5.8 Market Breakup by Region
5.9 Market Forecast
5.10 SWOT Analysis
5.10.1 Overview
5.10.2 Strengths
5.10.3 Weaknesses
5.10.4 Opportunities
5.10.5 Threats
5.11 Value Chain Analysis
5.11.1 Overview
5.11.2 Research and Development
5.11.3 Input
5.11.4 Products and Services
5.11.5 Marketing and Distribution
5.11.6 End-Users
5.11.7 Post Sales Services
5.12 Porters Five Forces Analysis
5.12.1 Overview
5.12.2 Bargaining Power of Buyers
5.12.3 Bargaining Power of Suppliers
5.12.4 Degree of Competition
5.12.5 Threat of New Entrants
5.12.6 Threat of Substitutes
5.13 Price Analysis
6 Market Breakup by Component
6.1 Software
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Hardware
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Technology
7.1 RFID
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 GPS
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Mobile Tracking
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Device
8.1 Mobiles
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 HMDs
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Smart Glasses
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Game Type
9.1 Racing Games
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Adventure Games
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Fighting Games
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Shooting Games
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Mystery Thriller Games
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Puzzle Games
9.6.1 Market Trends
9.6.2 Market Forecast
9.7 Science Fiction Games
9.7.1 Market Trends
9.7.2 Market Forecast
9.8 Others
9.8.1 Market Trends
9.8.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Europe
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Asia Pacific
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Middle East and Africa
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Latin America
10.5.1 Market Trends
10.5.2 Market Forecast
11 Competitive Landscape
11.1 Market Structure
11.2 Key Players
11.3 Profiles of Key Players
11.3.1 Augmented Pixels
11.3.2 Aurasma
11.3.3 Blippar
11.3.4 Catchoom
11.3.5 Infinity Augmented Reality
11.3.6 Metaio
11.3.7 Qualcomm
11.3.8 Total Immersion
11.3.9 VividWorks
11.3.10 Wikitude
11.3.11 Zappar
List of Tables
Table 1: Global: Augmented Reality Gaming Market: Key Industry Highlights, 2024 & 2033
Table 2: Global: Augmented Reality Gaming Market Forecast: Breakup by Component (in Million USD), 2025-2033
Table 3: Global: Augmented Reality Gaming Market Forecast: Breakup by Technology (in Million USD), 2025-2033
Table 4: Global: Augmented Reality Gaming Market Forecast: Breakup by Device (in Million USD), 2025-2033
Table 5: Global: Augmented Reality Gaming Market Forecast: Breakup by Game Type (in Million USD), 2025-2033
Table 6: Global: Augmented Reality Gaming Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 7: Global: Augmented Reality Gaming Market: Competitive Structure
Table 8: Global: Augmented Reality Gaming Market: Key Players
List of Figures
Figure 1: Global: Augmented Reality Gaming Market: Major Drivers and Challenges
Figure 2: Global: Augmented Reality Gaming Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Augmented Reality Gaming Market: Breakup by Component (in %), 2024
Figure 4: Global: Augmented Reality Gaming Market: Breakup by Technology (in %), 2024
Figure 5: Global: Augmented Reality Gaming Market: Breakup by Device (in %), 2024
Figure 6: Global: Augmented Reality Gaming Market: Breakup by Game Type (in %), 2024
Figure 7: Global: Augmented Reality Gaming Market: Breakup by Region (in %), 2024
Figure 8: Global: Augmented Reality Gaming Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 9: Global: Augmented Reality Gaming Industry: SWOT Analysis
Figure 10: Global: Augmented Reality Gaming Industry: Value Chain Analysis
Figure 11: Global: Augmented Reality Gaming Industry: Porter’s Five Forces Analysis
Figure 12: Global: Augmented Reality Gaming Market (Software): Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Augmented Reality Gaming Market Forecast (Software): Sales Value (in Million USD), 2025-2033
Figure 14: Global: Augmented Reality Gaming Market (Hardware): Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Augmented Reality Gaming Market Forecast (Hardware): Sales Value (in Million USD), 2025-2033
Figure 16: Global: Augmented Reality Gaming Market (RFID): Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Augmented Reality Gaming Market Forecast (RFID): Sales Value (in Million USD), 2025-2033
Figure 18: Global: Augmented Reality Gaming Market (GPS): Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Augmented Reality Gaming Market Forecast (GPS): Sales Value (in Million USD), 2025-2033
Figure 20: Global: Augmented Reality Gaming Market (Mobile Tracking): Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Augmented Reality Gaming Market Forecast (Mobile Tracking): Sales Value (in Million USD), 2025-2033
Figure 22: Global: Augmented Reality Gaming Market (Other Technologies): Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: Augmented Reality Gaming Market Forecast (Other Technologies): Sales Value (in Million USD), 2025-2033
Figure 24: Global: Augmented Reality Gaming Market (Mobiles): Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: Augmented Reality Gaming Market Forecast (Mobiles): Sales Value (in Million USD), 2025-2033
Figure 26: Global: Augmented Reality Gaming Market (HMDs): Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: Augmented Reality Gaming Market Forecast (HMDs): Sales Value (in Million USD), 2025-2033
Figure 28: Global: Augmented Reality Gaming Market (Smart Glasses): Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: Augmented Reality Gaming Market Forecast (Smart Glasses): Sales Value (in Million USD), 2025-2033
Figure 30: Global: Augmented Reality Gaming Market (Racing Games): Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: Augmented Reality Gaming Market Forecast (Racing Games): Sales Value (in Million USD), 2025-2033
Figure 32: Global: Augmented Reality Gaming Market (Adventure Games): Sales Value (in Million USD), 2019 & 2024
Figure 33: Global: Augmented Reality Gaming Market Forecast (Adventure Games): Sales Value (in Million USD), 2025-2033
Figure 34: Global: Augmented Reality Gaming Market (Fighting Games): Sales Value (in Million USD), 2019 & 2024
Figure 35: Global: Augmented Reality Gaming Market Forecast (Fighting Games): Sales Value (in Million USD), 2025-2033
Figure 36: Global: Augmented Reality Gaming Market (Shooting Games): Sales Value (in Million USD), 2019 & 2024
Figure 37: Global: Augmented Reality Gaming Market Forecast (Shooting Games): Sales Value (in Million USD), 2025-2033
Figure 38: Global: Augmented Reality Gaming Market (Mystery Thriller Games): Sales Value (in Million USD), 2019 & 2024
Figure 39: Global: Augmented Reality Gaming Market Forecast (Mystery Thriller Games): Sales Value (in Million USD), 2025-2033
Figure 40: Global: Augmented Reality Gaming Market (Puzzle Games): Sales Value (in Million USD), 2019 & 2024
Figure 41: Global: Augmented Reality Gaming Market Forecast (Puzzle Games): Sales Value (in Million USD), 2025-2033
Figure 42: Global: Augmented Reality Gaming Market (Science Fiction Games): Sales Value (in Million USD), 2019 & 2024
Figure 43: Global: Augmented Reality Gaming Market Forecast (Science Fiction Games): Sales Value (in Million USD), 2025-2033
Figure 44: Global: Augmented Reality Gaming Market (Other Games): Sales Value (in Million USD), 2019 & 2024
Figure 45: Global: Augmented Reality Gaming Market Forecast (Other Games): Sales Value (in Million USD), 2025-2033
Figure 46: North America: Augmented Reality Gaming Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: North America: Augmented Reality Gaming Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: Europe: Augmented Reality Gaming Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: Europe: Augmented Reality Gaming Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: Asia-Pacific: Augmented Reality Gaming Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: Asia-Pacific: Augmented Reality Gaming Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: Middle East and Africa: Augmented Reality Gaming Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: Middle East and Africa: Augmented Reality Gaming Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: Latin America: Augmented Reality Gaming Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: Latin America: Augmented Reality Gaming Market Forecast: Sales Value (in Million USD), 2025-2033
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