プレミアムメッセージング市場レポート

Premium Messaging Market Report

プレミアムメッセージング市場レポート : タイプ (A2Pメッセージング、P2Aメッセージング)、ツール (クラウドAPIメッセージングプラットフォーム、従来型およびマネージドメッセージングサービス)、エンドユーザー (BFSI、運輸および旅行、ヘルスケア、メディアおよびエンターテイメント、小売および電子商取引、IT および通信、政府、およびその他)、および地域 2024-2032年
Premium Messaging Market Report by Type (A2P Messaging, P2A Messaging), Tools (Cloud API Messaging Platform, Traditional and Managed Messaging Services), End User (BFSI, Transport and Travelling, Healthcare, Media and Entertainment, Retail and E-Commerce, IT and Telecom, Government, and Others), and Region 2024-2032

商品番号 : SMB-66597

出版社IMARC Group
出版年月2024年9月
ページ数147
価格タイプシングルユーザライセンス
価格USD 3,899
種別英文調査報告書

The global premium messaging market size reached US$ 77.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 116.4 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032.

世界のプレミアムメッセージング市場規模は、2023 年に 771 億米ドルに達します。今後について、IMARC グループは、市場が 2032 年までに 1,164 億米ドルに達し、2024 年から 2032 年の間に 4.5% の成長率 (CAGR) を示すと予想しています。

プレミアムメッセージング市場レポート
Premium Messaging Market Report

Premium messaging refers to a service wherein Short Message Service (SMS) is sent using a unique short code. Its subscription requires an additional fee compared to the standard messaging rate, which is billed into the user’s mobile credits. It gives access to various information and services, including routes, quizzes, music, translations, ringtones, phone numbers, search results, contest games, chat sessions, background images, and stock exchange prices, using speed dial numbers. Nowadays, these services operate on-demand and at a predetermined frequency, such as flight delays and sports results.

Premium Messaging Market Trends:

A significant increase in the number of mobile subscribers, along with the surging adoption of two-factor authentication, represents one of the key factors positively influencing the market. Moreover, enterprises are utilizing cloud application programming interface (API) with embedded contextual communications for applications, such as field service software and customer relationship management (CRM). This is aiding in registering users, enhancing customer interaction, and sending status updates on pending services globally. In addition, premium messaging can be used for charity and voting activities. For instance, subscribers can easily send an SMS message to donate funds and help people in need during a natural disaster. It also provides the benefits of weather alerts, transport updates, and reverse charge phone calls. Apart from this, the rising prevalence of medical conditions is expanding the use of premium messaging in the healthcare industry for automatic reminders about upcoming appointments and hassle-free communication. Furthermore, it is employed in the banking, financial services, and insurance (BFSI) sector across the globe to enhance internal and external communications with staff, automate back-end IT processes, and improve customer relations and services.

Report Coverage:

Report FeaturesDetails
Base Year of the Analysis2023
Historical Period2018-2023
Forecast Period2024-2032
UnitsUS$ Billion
Segment CoverageType, Tools, End User, Region
Region CoveredAsia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries CoveredUnited States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies CoveredAMD Telecom S.A., AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Syniverse Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec and Verizon Communications Inc.
Customization Scope10% Free Customization
Report Price and Purchase OptionSingle User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support10-12 Weeks
Delivery FormatPDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global premium messaging market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, tools and end user.

Breakup by Type:

  • A2P Messaging
  • P2A Messaging

Breakup by Tools:

  • Cloud API Messaging Platform
  • Traditional and Managed Messaging Services

Breakup by End User:

  • BFSI
  • Transport and Travelling
  • Healthcare
  • Media and Entertainment
  • Retail and E-Commerce
  • IT and Telecom
  • Government
  • Others

Breakup by Region:

  • North America

o            United States

o            Canada

  • Asia-Pacific

o            China

o            Japan

o            India

o            South Korea

o            Australia

o            Indonesia

o            Others

  • Europe

o            Germany

o            France

o            United Kingdom

o            Italy

o            Spain

o            Russia

o            Others

  • Latin America

o            Brazil

o            Mexico

o            Others

  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being AMD Telecom S.A., AT&T Inc., Comviva Technologies Limited (Tech Mahindra Limted), Infobip Ltd., Mavenir, Sinch, Syniverse Technologies LLC, Tata Communications Limited, Twilio Inc., Tyntec and Verizon Communications Inc.

Key Questions Answered in This Report

  1. How big is the global premium messaging market?
  2. What is the expected growth rate of the global premium messaging market during 2024-2032?
  3. What are the key factors driving the global premium messaging market?
  4. What has been the impact of COVID-19 on the global premium messaging market?
  5. What is the breakup of the global premium messaging market based on the type?
  6. What is the breakup of the global premium messaging market based on the tools?
  7. What is the breakup of the global premium messaging market based on the end user?
  8. What are the key regions in the global premium messaging market?
  9. Who are the key players/companies in the global premium messaging market?

Table of Contents

1   Preface

2   Scope and Methodology

2.1    Objectives of the Study

2.2    Stakeholders

2.3    Data Sources

2.3.1    Primary Sources

2.3.2    Secondary Sources

2.4    Market Estimation

2.4.1    Bottom-Up Approach

2.4.2    Top-Down Approach

2.5    Forecasting Methodology

3   Executive Summary

4   Introduction

4.1    Overview

4.2    Key Industry Trends

5   Global Premium Messaging Market

5.1    Market Overview

5.2    Market Performance

5.3    Impact of COVID-19

5.4    Market Forecast

6   Market Breakup by Type

6.1    A2P Messaging

6.1.1 Market Trends

6.1.2 Market Forecast

6.2    P2A Messaging

6.2.1 Market Trends

6.2.2 Market Forecast

7   Market Breakup by Tools

7.1    Cloud API Messaging Platform

7.1.1 Market Trends

7.1.2 Market Forecast

7.2    Traditional and Managed Messaging Services

7.2.1 Market Trends

7.2.2 Market Forecast

8   Market Breakup by End User

8.1    BFSI

8.1.1 Market Trends

8.1.2 Market Forecast

8.2    Transport and Travelling

8.2.1 Market Trends

8.2.2 Market Forecast

8.3    Healthcare

8.3.1 Market Trends

8.3.2 Market Forecast

8.4    Media and Entertainment

8.4.1 Market Trends

8.4.2 Market Forecast

8.5    Retail and E-Commerce

8.5.1 Market Trends

8.5.2 Market Forecast

8.6    IT and Telecom

8.6.1 Market Trends

8.6.2 Market Forecast

8.7    Government

8.7.1 Market Trends

8.7.2 Market Forecast

8.8    Others

8.8.1 Market Trends

8.8.2 Market Forecast

9   Market Breakup by Region

9.1    North America

9.1.1 United States

9.1.1.1 Market Trends

9.1.1.2 Market Forecast

9.1.2 Canada

9.1.2.1 Market Trends

9.1.2.2 Market Forecast

9.2    Asia-Pacific

9.2.1 China

9.2.1.1 Market Trends

9.2.1.2 Market Forecast

9.2.2 Japan

9.2.2.1 Market Trends

9.2.2.2 Market Forecast

9.2.3 India

9.2.3.1 Market Trends

9.2.3.2 Market Forecast

9.2.4 South Korea

9.2.4.1 Market Trends

9.2.4.2 Market Forecast

9.2.5 Australia

9.2.5.1 Market Trends

9.2.5.2 Market Forecast

9.2.6 Indonesia

9.2.6.1 Market Trends

9.2.6.2 Market Forecast

9.2.7 Others

9.2.7.1 Market Trends

9.2.7.2 Market Forecast

9.3    Europe

9.3.1 Germany

9.3.1.1 Market Trends

9.3.1.2 Market Forecast

9.3.2 France

9.3.2.1 Market Trends

9.3.2.2 Market Forecast

9.3.3 United Kingdom

9.3.3.1 Market Trends

9.3.3.2 Market Forecast

9.3.4 Italy

9.3.4.1 Market Trends

9.3.4.2 Market Forecast

9.3.5 Spain

9.3.5.1 Market Trends

9.3.5.2 Market Forecast

9.3.6 Russia

9.3.6.1 Market Trends

9.3.6.2 Market Forecast

9.3.7 Others

9.3.7.1 Market Trends

9.3.7.2 Market Forecast

9.4    Latin America

9.4.1 Brazil

9.4.1.1 Market Trends

9.4.1.2 Market Forecast

9.4.2 Mexico

9.4.2.1 Market Trends

9.4.2.2 Market Forecast

9.4.3 Others

9.4.3.1 Market Trends

9.4.3.2 Market Forecast

9.5    Middle East and Africa

9.5.1 Market Trends

9.5.2 Market Breakup by Country

9.5.3 Market Forecast

10  SWOT Analysis

10.1    Overview

10.2    Strengths

10.3    Weaknesses

10.4    Opportunities

10.5    Threats

11  Value Chain Analysis

12  Porters Five Forces Analysis

12.1    Overview

12.2    Bargaining Power of Buyers

12.3    Bargaining Power of Suppliers

12.4    Degree of Competition

12.5    Threat of New Entrants

12.6    Threat of Substitutes

13  Price Analysis

14  Competitive Landscape

14.1    Market Structure

14.2    Key Players

14.3    Profiles of Key Players

14.3.1    AMD Telecom S.A.

14.3.1.1 Company Overview

14.3.1.2 Product Portfolio

14.3.2    AT&T Inc.

14.3.2.1 Company Overview

14.3.2.2 Product Portfolio

14.3.2.3 Financials

14.3.2.4 SWOT Analysis

14.3.3    Comviva Technologies Limited (Tech Mahindra Limted)

14.3.3.1 Company Overview

14.3.3.2 Product Portfolio

14.3.4    Infobip Ltd.

14.3.4.1 Company Overview

14.3.4.2 Product Portfolio

14.3.5    Mavenir

14.3.5.1 Company Overview

14.3.5.2 Product Portfolio

14.3.6    Sinch

14.3.6.1 Company Overview

14.3.6.2 Product Portfolio

14.3.6.3 Financials

14.3.7    Syniverse Technologies LLC

14.3.7.1 Company Overview

14.3.7.2 Product Portfolio

14.3.8    Tata Communications Limited

14.3.8.1 Company Overview

14.3.8.2 Product Portfolio

14.3.8.3 Financials

14.3.8.4 SWOT Analysis

14.3.9    Twilio Inc.

14.3.9.1 Company Overview

14.3.9.2 Product Portfolio

14.3.9.3 Financials

14.3.9.4 SWOT Analysis

14.3.10    Tyntec

14.3.10.1 Company Overview

14.3.10.2 Product Portfolio

14.3.11    Verizon Communications Inc.

14.3.11.1 Company Overview

14.3.11.2 Product Portfolio

14.3.11.3 Financials

14.3.11.4 SWOT Analysis

List of Tables

Table 1: Global: Premium Messaging Market: Key Industry Highlights, 2023 and 2032

Table 2: Global: Premium Messaging Market Forecast: Breakup by Type (in Million US$), 2024-2032

Table 3: Global: Premium Messaging Market Forecast: Breakup by Tools (in Million US$), 2024-2032

Table 4: Global: Premium Messaging Market Forecast: Breakup by End User (in Million US$), 2024-2032

Table 5: Global: Premium Messaging Market Forecast: Breakup by Region (in Million US$), 2024-2032

Table 6: Global: Premium Messaging Market: Competitive Structure

Table 7: Global: Premium Messaging Market: Key Players

List of Figures

Figure 1: Global: Premium Messaging Market: Major Drivers and Challenges

Figure 2: Global: Premium Messaging Market: Sales Value (in Billion US$), 2018-2023

Figure 3: Global: Premium Messaging Market Forecast: Sales Value (in Billion US$), 2024-2032

Figure 4: Global: Premium Messaging Market: Breakup by Type (in %), 2023

Figure 5: Global: Premium Messaging Market: Breakup by Tools (in %), 2023

Figure 6: Global: Premium Messaging Market: Breakup by End User (in %), 2023

Figure 7: Global: Premium Messaging Market: Breakup by Region (in %), 2023

Figure 8: Global: Premium Messaging (A2P Messaging) Market: Sales Value (in Million US$), 2018 & 2023

Figure 9: Global: Premium Messaging (A2P Messaging) Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 10: Global: Premium Messaging (P2A Messaging) Market: Sales Value (in Million US$), 2018 & 2023

Figure 11: Global: Premium Messaging (P2A Messaging) Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 12: Global: Premium Messaging (Cloud API Messaging Platform) Market: Sales Value (in Million US$), 2018 & 2023

Figure 13: Global: Premium Messaging (Cloud API Messaging Platform) Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 14: Global: Premium Messaging (Traditional and Managed Messaging Services) Market: Sales Value (in Million US$), 2018 & 2023

Figure 15: Global: Premium Messaging (Traditional and Managed Messaging Services) Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 16: Global: Premium Messaging (BFSI) Market: Sales Value (in Million US$), 2018 & 2023

Figure 17: Global: Premium Messaging (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 18: Global: Premium Messaging (Transport and Travelling) Market: Sales Value (in Million US$), 2018 & 2023

Figure 19: Global: Premium Messaging (Transport and Travelling) Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 20: Global: Premium Messaging (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023

Figure 21: Global: Premium Messaging (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 22: Global: Premium Messaging (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023

Figure 23: Global: Premium Messaging (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 24: Global: Premium Messaging (Retail and E-Commerce) Market: Sales Value (in Million US$), 2018 & 2023

Figure 25: Global: Premium Messaging (Retail and E-Commerce) Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 26: Global: Premium Messaging (IT and Telecom) Market: Sales Value (in Million US$), 2018 & 2023

Figure 27: Global: Premium Messaging (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 28: Global: Premium Messaging (Government) Market: Sales Value (in Million US$), 2018 & 2023

Figure 29: Global: Premium Messaging (Government) Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 30: Global: Premium Messaging (Other End Users) Market: Sales Value (in Million US$), 2018 & 2023

Figure 31: Global: Premium Messaging (Other End Users) Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 32: North America: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 33: North America: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 34: United States: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 35: United States: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 36: Canada: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 37: Canada: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 38: Asia-Pacific: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 39: Asia-Pacific: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 40: China: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 41: China: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 42: Japan: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 43: Japan: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 44: India: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 45: India: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 46: South Korea: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 47: South Korea: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 48: Australia: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 49: Australia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 50: Indonesia: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 51: Indonesia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 52: Others: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 53: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 54: Europe: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 55: Europe: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 56: Germany: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 57: Germany: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 58: France: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 59: France: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 60: United Kingdom: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 61: United Kingdom: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 62: Italy: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 63: Italy: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 64: Spain: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 65: Spain: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 66: Russia: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 67: Russia: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 68: Others: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 69: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 70: Latin America: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 71: Latin America: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 72: Brazil: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 73: Brazil: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 74: Mexico: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 75: Mexico: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 76: Others: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 77: Others: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 78: Middle East and Africa: Premium Messaging Market: Sales Value (in Million US$), 2018 & 2023

Figure 79: Middle East and Africa: Premium Messaging Market: Breakup by Country (in %), 2023

Figure 80: Middle East and Africa: Premium Messaging Market Forecast: Sales Value (in Million US$), 2024-2032

Figure 81: Global: Premium Messaging Industry: SWOT Analysis

Figure 82: Global: Premium Messaging Industry: Value Chain Analysis

Figure 83: Global: Premium Messaging Industry: Porter’s Five Forces Analysis