スイスの従来型時計とスマートウォッチ市場予測　2024-2032年

当レポートはスイスの従来型時計とスマートウォッチ市場を分析・予測したInkwood Researchの市場調査レポートです。

Report Overview

KEY FINDINGS
The Switzerland traditional and smart watch market was valued at $4554.01 million in 2023 and is expected to reach $5646.75 million by 2032, growing at a CAGR of 2.25% during the forecast period 2024-2032.

スイスの従来型時計とスマートウォッチ市場は、2023年に4億5,401万ドルと評価され、2032年までに5億6,675万ドルに達すると予想されており、2024年から2032年の予測期間中に2.25％のCAGRで成長します。

In terms of volume, the Switzerland traditional and smart watch market was valued at 6.48 million units in 2023 and is expected to reach 6.75 million units by 2032, growing at a CAGR of 0.29% during the forecast period.

MARKET INSIGHTS
The Switzerland traditional and smart watch market is renowned for its blend of heritage and technological innovation. Swiss brands like Rolex, Omega, and Patek Philippe continue to lead in the traditional watch segment, showcasing exquisite craftsmanship and luxury. A key driver of this market is Switzerland’s longstanding reputation for precision and quality in watchmaking, attracting consumers worldwide who seek timeless and high-quality timepieces. Further, Swiss brands leverage their rich history and heritage to maintain a strong presence in the global market, making them highly desirable among watch enthusiasts.
However, the market faces challenges, with a significant restraint being the high cost of Swiss watches. The premium pricing, driven by meticulous craftsmanship and the use of high-quality materials, limits accessibility for a broader audience. This financial barrier can deter potential buyers who might otherwise be interested in Swiss watches but are constrained by budget considerations. Furthermore, the growing presence of affordable but high-quality alternatives from other countries presents competitive pressure, challenging Swiss watchmakers to justify their pricing.
Moreover, a notable trend in the market is the increasing integration of smart technology into traditional designs. Swiss watchmakers are embracing this trend by incorporating features like fitness tracking, notifications, and connectivity without compromising the aesthetic and craftsmanship for which Swiss watches are renowned.

REPORT SYNOPSIS

SEGMENTATION ANALYSIS
The report on the Switzerland traditional and smart watch market includes the segmentation analysis based on product type and distribution channel.

Market by Product Type:
• Traditional Watch
o Product Type
 Mechanical Watch
 Quartz Analogue Watch
 Quartz Digital Watch
o Price Range
 Low-Range
 Mid-Range
 Luxury
• Smart Watch
o Smart Wearable
o Analogue Activity Watch
o Digital Activity Watch
Market by Distribution Channel:
• Offline Distribution Channel
o Hypermarket
o Jewellery and Watch Specialist
o Appliance and Electronic Specialist
o Other Offline Distribution Channels
• Online Distribution Channel
Inkwood Research’s report on the Switzerland traditional and smart watch market provides in-depth insights as well as the market’s segmentation analysis. The detailed evaluation of the market includes Competitive Landscape, Key Buying Criteria, Market Maturity Analysis, and Value Chain Analysis.

COMPETITIVE ANALYSIS
Some of the prominent players in the Switzerland Traditional and Smart Watch Market include Samsung, Garmin, Casio, etc.

Table of Contents

TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & FORECAST
2.2. COUNTRY SNAPSHOT
2.3. COUNTRY ANALYSIS
2.4. SCOPE OF STUDY
2.5. MAJOR MARKET FINDINGS
2.5.1. HYBRID WATCHES, MIXING TRADITIONAL AND SMART FEATURES, ARE ON THE RISE
2.5.2. SUBSCRIPTION-BASED MODELS FOR SMART WATCH SERVICES AND APPS ARE EXPANDING
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. GROWING HEALTH AND FITNESS CONSCIOUSNESS
3.1.2. EXPANSION OF CUSTOMIZATION AND PERSONALIZATION OPTIONS
3.1.3. TECHNOLOGICAL ADVANCEMENTS IN SMART WATCHES
3.2. KEY RESTRAINTS
3.2.1. LIMITED BATTERY LIFE OF SMART WATCHES
3.2.2. COMPATIBILITY ISSUES WITH DIFFERENT DEVICES AND PLATFORMS
3.2.3. PRIVACY AND SECURITY CONCERNS OVER DATA COLLECTION
4. KEY ANALYTICS
4.1. KEY MARKET TRENDS
4.1.1. INCORPORATION OF VOICE ASSISTANTS AND AI
4.1.2. DEVELOPMENT OF SUSTAINABLE AND ECO-FRIENDLY WATCH MATERIALS
4.1.3. ADOPTION OF CONTACTLESS PAYMENT SYSTEMS
4.2. PORTER’S FIVE FORCES ANALYSIS
4.2.1. BUYERS POWER
4.2.2. SUPPLIERS POWER
4.2.3. SUBSTITUTION
4.2.4. NEW ENTRANTS
4.2.5. INDUSTRY RIVALRY
4.3. PESTLE ANALYSIS
4.4. GROWTH PROSPECT MAPPING
4.5. MARKET MATURITY ANALYSIS
4.6. MARKET CONCENTRATION ANALYSIS
4.7. VALUE CHAIN ANALYSIS
4.7.1. PRODUCT DESIGN AND DEVELOPMENT
4.7.2. MANUFACTURING AND SUPPLY CHAIN MANAGEMENT
4.7.3. MARKETING AND DISTRIBUTION
4.7.4. AFTER-SALES SERVICES AND CUSTOMER SUPPORT
4.8. KEY BUYING CRITERIA
4.8.1. DESIGN AND AESTHETICS
4.8.2. FUNCTIONALITY AND FEATURES
4.8.3. BRAND REPUTATION AND HERITAGE
4.8.4. PRICE AND VALUE FOR MONEY
5. MARKET BY PRODUCT TYPE (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: MILLION UNITS)
5.1. TRADITIONAL WATCH
5.1.1. PRODUCT TYPE
5.1.1.1. MECHANICAL WATCH
5.1.1.2. QUARTZ ANALOGUE WATCH
5.1.1.3. QUARTZ DIGITAL WATCH
5.1.2. PRICE RANGE
5.1.2.1. LOW-RANGE
5.1.2.2. MID-RANGE
5.1.2.3. LUXURY
5.2. SMART WATCH
5.2.1. SMART WEARABLE
5.2.2. ANALOGUE ACTIVITY WATCH
5.2.3. DIGITAL ACTIVITY WATCH
6. MARKET BY DISTRIBUTION CHANNEL (IN TERMS OF REVENUE: $ MILLION & IN TERMS OF VOLUME: MILLION UNITS)
6.1. OFFLINE DISTRIBUTION CHANNEL
6.1.1. HYPERMARKET
6.1.2. JEWELLERY AND WATCH SPECIALIST
6.1.3. APPLIANCE AND ELECTRONIC SPECIALIST
6.1.4. OTHER OFFLINE DISTRIBUTION CHANNELS
6.2. ONLINE DISTRIBUTION CHANNEL
7. COMPETITIVE LANDSCAPE
7.1. KEY STRATEGIC DEVELOPMENTS
7.1.1. MERGERS & ACQUISITIONS
7.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
7.1.3. PARTNERSHIPS & AGREEMENTS
7.1.4. BUSINESS EXPANSIONS & DIVESTITURES
7.2. MARKET SHARE ANALYSIS
7.2.1. BY TRADITIONAL WATCH
7.2.2. BY SMART WATCH
7.3. BRAND SHARE ANALYSIS
7.3.1. BY TRADITIONAL WATCH
7.3.2. BY SMART WATCH
7.4. COMPANY PROFILES
7.4.1. APPLE INC
7.4.1.1. COMPANY OVERVIEW
7.4.1.2. PRODUCT PORTFOLIO
7.4.1.3. STRENGTHS & CHALLENGES
7.4.2. SWATCH GROUP LTD
7.4.2.1. COMPANY OVERVIEW
7.4.2.2. PRODUCT PORTFOLIO
7.4.2.3. STRENGTHS & CHALLENGES
7.4.3. GOOGLE LLC
7.4.3.1. COMPANY OVERVIEW
7.4.3.2. PRODUCT PORTFOLIO
7.4.3.3. STRENGTHS & CHALLENGES
7.4.4. CASIO
7.4.4.1. COMPANY OVERVIEW
7.4.4.2. PRODUCT PORTFOLIO
7.4.4.3. STRENGTHS & CHALLENGES
7.4.5. SAMSUNG
7.4.5.1. COMPANY OVERVIEW
7.4.5.2. PRODUCT PORTFOLIO
7.4.5.3. STRENGTHS & CHALLENGES
7.4.6. ROLEX SA
7.4.6.1. COMPANY OVERVIEW
7.4.6.2. PRODUCT PORTFOLIO
7.4.6.3. STRENGTHS & CHALLENGES
7.4.7. GARMIN
7.4.7.1. COMPANY OVERVIEW
7.4.7.2. PRODUCT PORTFOLIO
7.4.7.3. STRENGTHS & CHALLENGES

List of Tables

LIST OF TABLES
TABLE 1: COUNTRY SNAPSHOT – SWITZERLAND
TABLE 2: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, HISTORICAL YEARS, 2018-2022 (IN $ MILLION & UNITS)
TABLE 3: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, FORECAST YEARS, 2024-2032 (IN $ MILLION & UNITS)
TABLE 4: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 5: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY PRODUCT TYPE, FORECAST YEARS, 2024-2032 (IN $ MILLION)
TABLE 6: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2022 (IN MILLION UNITS)
TABLE 7: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY PRODUCT TYPE, FORECAST YEARS, 2024-2032 (IN MILLION UNITS)
TABLE 8: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY TRADITIONAL WATCH – PRODUCT TYPE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 9: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY TRADITIONAL WATCH – PRODUCT TYPE, FORECAST YEARS, 2024-2032 (IN $ MILLION)
TABLE 10: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY TRADITIONAL WATCH – PRODUCT TYPE, HISTORICAL YEARS, 2018-2022 (IN MILLION UNITS)
TABLE 11: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY TRADITIONAL WATCH – PRODUCT TYPE, FORECAST YEARS, 2024-2032 (IN MILLION UNITS)
TABLE 12: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY TRADITIONAL WATCH – PRICE RANGE, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 13: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY TRADITIONAL WATCH – PRICE RANGE, FORECAST YEARS, 2024-2032 (IN $ MILLION)
TABLE 14: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY TRADITIONAL WATCH – PRICE RANGE, HISTORICAL YEARS, 2018-2022 (IN MILLION UNITS)
TABLE 15: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY TRADITIONAL WATCH – PRICE RANGE, FORECAST YEARS, 2024-2032 (IN MILLION UNITS)
TABLE 16: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY SMART WATCH, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 17: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY SMART WATCH, FORECAST YEARS, 2024-2032 (IN $ MILLION)
TABLE 18: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY SMART WATCH, HISTORICAL YEARS, 2018-2022 (IN MILLION UNITS)
TABLE 19: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY SMART WATCH, FORECAST YEARS, 2024-2032 (IN MILLION UNITS)
TABLE 20: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2022 (IN $ MILLION)
TABLE 21: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2024-2032 (IN $ MILLION)
TABLE 22: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2022 (IN MILLION UNITS)
TABLE 23: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY DISTRIBUTION CHANNEL, FORECAST YEARS 2024-2032 (IN MILLION UNITS)
TABLE 24: LIST OF MERGERS & ACQUISITIONS
TABLE 25: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 26: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 27: LIST OF BUSINESS EXPANSIONS & DIVESTITURES
TABLE 28: SWITZERLAND TRADITIONAL WATCH MARKET SHARE ANALYSIS, 2022 & 2023 (IN %)
TABLE 29: SWITZERLAND SMART WATCH MARKET SHARE ANALYSIS, 2022 & 2023 (IN %)
TABLE 30: SWITZERLAND TRADITIONAL WATCH MARKET, BRAND SHARE ANALYSIS, 2022 & 2023 (IN %)
TABLE 31: SWITZERLAND SMART WATCH MARKET, BRAND SHARE ANALYSIS, 2022 & 2023 (IN %)

List of Figures

LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER’S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR SWITZERLAND
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: VALUE CHAIN ANALYSIS
FIGURE 7: KEY BUYING CRITERIA
FIGURE 8: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2023
FIGURE 9: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY TRADITIONAL WATCH, 2024-2032 (IN $ MILLION)
FIGURE 10: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, GROWTH POTENTIAL, BY TRADITIONAL WATCH – PRODUCT TYPE, IN 2023
FIGURE 11: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY MECHANICAL WATCH, 2024-2032 (IN $ MILLION)
FIGURE 12: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY QUARTZ ANALOGUE WATCH, 2024-2032 (IN $ MILLION)
FIGURE 13: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY QUARTZ DIGITAL WATCH, 2024-2032 (IN $ MILLION)
FIGURE 14: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, GROWTH POTENTIAL, BY TRADITIONAL WATCH – PRICE RANGE, IN 2023
FIGURE 15: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY LOW-RANGE, 2024-2032 (IN $ MILLION)
FIGURE 16: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY MID-RANGE, 2024-2032 (IN $ MILLION)
FIGURE 17: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY LUXURY, 2024-2032 (IN $ MILLION)
FIGURE 18: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY SMART WATCH, 2024-2032 (IN $ MILLION)
FIGURE 19: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, GROWTH POTENTIAL, BY SMART WATCH, IN 2023
FIGURE 20: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY SMART WEARABLE, 2024-2032 (IN $ MILLION)
FIGURE 21: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY ANALOGUE ACTIVITY WATCH, 2024-2032 (IN $ MILLION)
FIGURE 22: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY DIGITAL ACTIVITY WATCH, 2024-2032 (IN $ MILLION)
FIGURE 23: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2023
FIGURE 24: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY OFFLINE DISTRIBUTION CHANNEL, 2024-2032 (IN $ MILLION)
FIGURE 25: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, GROWTH POTENTIAL, BY OFFLINE DISTRIBUTION CHANNEL, IN 2023
FIGURE 26: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY HYPERMARKET, 2024-2032 (IN $ MILLION)
FIGURE 27: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY JEWELLERY AND WATCH SPECIALIST, 2024-2032 (IN $ MILLION)
FIGURE 28: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY APPLIANCE AND ELECTRONIC SPECIALIST, 2024-2032 (IN $ MILLION)
FIGURE 29: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY OTHER OFFLINE DISTRIBUTION CHANNELS, 2024-2032 (IN $ MILLION)
FIGURE 30: SWITZERLAND TRADITIONAL AND SMART WATCH MARKET, BY ONLINE DISTRIBUTION CHANNEL, 2024-2032 (IN $ MILLION)
FIGURE 31: SWITZERLAND TRADITIONAL WATCH MARKET SHARE ANALYSIS, 2022 & 2023 (IN %)
FIGURE 32: SWITZERLAND SMART WATCH MARKET SHARE ANALYSIS, 2022 & 2023 (IN %)
FIGURE 33: SWITZERLAND TRADITIONAL WATCH MARKET, BRAND SHARE ANALYSIS, 2022 & 2023 (IN %)
FIGURE 34: SWITZERLAND SMART WATCH MARKET, BRAND SHARE ANALYSIS, 2022 & 2023 (IN %)

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