韓国のスキンケア市場予測　2025-2032年

韓国のスキンケア市場：原料別（天然、オーガニック、合成）ユーザー層別（男性、女性）製品タイプ別（CBDオイル/クリーム、保湿剤・ローション、バーム、マスク＆セラム、洗顔料・ボディークレンザー、石鹸、その他）価格帯別（エコノミー、プレミアム）パッケージ別（ポンプ・ディスペンサー、チューブ、ジャー/ボトル、スティック、その他）流通チャネル別（スーパーマーケット/ハイパーマーケット、専門店、薬局、百貨店、オンライン小売、その他流通チャネル）

韓国のスキンケア市場は2025年時点で49億4,000万ドルと評価されており、2025年から2032年の予測期間中に6.21%のCAGRで成長し、2032年までに75億3,000万ドルに達すると予想されています。

韓国はスキンケアのイノベーションとKビューティートレンドの世界的な中心地であり、消費者がスキンケアルーティンと高度な処方に関する卓越した知識を発揮する洗練された市場としての地位を確立しています。スキンケア市場は、乾燥肌、脂性肌、シミ予防など、様々な肌タイプや肌悩みに対応するマルチステップルーティンを通して、完璧な肌を実現するという文化的な価値観を深く重視しています。

KEY FINDINGS

The South Korea skin care market is valued at $4.94 billion as of 2025 and is expected to reach $7.53 billion by 2032, growing with a CAGR of 6.21% during the forecast period, 2025-2032.

South Korea stands as the global epicenter of skincare innovation and K-beauty trends, establishing itself as a sophisticated market where consumers demonstrate exceptional knowledge about skin care routines and advanced formulations. The skincare market benefits from deep cultural emphasis on achieving flawless skin through multi-step routines that address various skin types and concerns including dry skin management, oily skin control, and dark spots prevention.

MARKET INSIGHTS

Korean consumers prioritize products that deliver visible results while maintaining gentle formulations suitable for sensitive skin, driving continuous innovation in the global skincare market. The market value continues expanding through domestic brand strength, international expansion, and technological advancement in personalized skin care solutions.

The regulatory environment in South Korea supports innovation while ensuring consumer safety through stringent testing requirements and quality standards that enhance market credibility. Government initiatives promote the cosmetics industry through research and development funding, export support programs, and regulatory frameworks that facilitate market entry for innovative skin care products.

Korean consumers demonstrate high awareness about skin cancer prevention and invest significantly in sun protection formulations that address diverse climate conditions. The market benefits from advanced retail infrastructure, strong e-commerce penetration, and sophisticated distribution networks that effectively reach target demographics across different age groups and skin care preferences.

E-commerce platforms and digital marketing channels have revolutionized how Korean consumers discover and purchase skin care products, with live-streaming commerce and social media influence driving significant market growth. The rise of indie beauty brands and niche players creates opportunities for specialized formulations targeting specific skin concerns such as sensitive skin care, anti-aging solutions, and pollution protection. Korean consumers increasingly seek products with transparent ingredient lists, sustainable packaging, and proven efficacy through clinical testing. The expanding male grooming segment presents new growth opportunities as traditional gender boundaries in the skin care market continue evolving.

Innovation in biotechnology and ingredient science positions South Korea as a leader in developing next-generation skin care products that address evolving consumer needs and global market demands. The integration of artificial intelligence, personalized diagnostics, and customized formulations enhances consumer experience while driving market value growth through premium positioning. Korean brands leverage traditional ingredients alongside modern technology to create unique formulations that appeal to both domestic and international consumers. The market demonstrates resilience through economic cycles while maintaining focus on quality, innovation, and consumer satisfaction in the competitive global skincare market landscape.

REPORT SYNOPSIS

SEGMENTATION ANALYSIS

The South Korea skin care market is segmented into source, user demographic, product type, price range, packaging, and distribution channel. The user demographic segment is further classified into male and female.

The male skincare segment represents one of the fastest-growing categories in the global skincare market, driven by evolving social attitudes, increased grooming awareness, and targeted product development that addresses men’s specific skin care needs. Male consumers increasingly adopt comprehensive skin care routines that go beyond basic cleansing to include specialized treatments for oily skin control, anti-aging concerns, and daily protection against environmental stressors.

This segment benefits from simplified product positioning, multifunctional formulations, and masculine packaging aesthetics that appeal to men seeking effective solutions for various skin types without complex routines. The market growth is fueled by social media influence, celebrity endorsements, and cultural shifts that normalize male beauty practices while creating opportunities for brands to develop targeted formulations addressing concerns such as razor burn, dry skin management, and dark spots treatment.

COMPETITIVE INSIGHTS

Some of the top players operating in the South Korea skin care market includes Amorepacific Corporation, L’Oreal SA, Shiseido Company Limited, Unilever PLC, etc.

Amorepacific Corporation operates as South Korea’s largest beauty and cosmetics conglomerate, functioning as a multinational corporation headquartered in Seoul with extensive operations across Asia-Pacific markets and growing international presence in North America and Europe through strategic partnerships and subsidiary operations. The company’s comprehensive skin care portfolio encompasses premium brands such as Sulwhasoo, Laneige, Mamonde, and Innisfree that address diverse consumer needs from luxury anti-aging formulations to accessible daily skincare solutions targeting various skin types including dry skin, oily skin management, and dark spots treatment through innovative Korean technology and traditional botanical ingredients.

Amorepacific’s business model emphasizes vertical integration from ingredient research and sustainable sourcing through manufacturing and retail distribution, leveraging advanced R&D capabilities, proprietary botanical extraction technologies, and omnichannel distribution strategies that combine flagship stores, department store partnerships, and robust e-commerce platforms, while its commitment to sustainability and cultural heritage positions the company as a leader in defining K-beauty trends and addressing evolving consumer demands in the global skincare market.

Table of Contents

1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & FORECAST
2.2. MARKET OVERVIEW
2.3. SCOPE OF STUDY
2.4. CRISIS SCENARIO ANALYSIS
2.5. MAJOR MARKET FINDINGS
2.5.1. SOUTH KOREA DOMINATES GLOBAL K-BEAUTY TRENDS WITH INNOVATIVE SKINCARE FORMULATIONS AND MULTI-STEP ROUTINES
2.5.2. DOMESTIC BRANDS LIKE AMOREPACIFIC AND LG H&H CONTROL THE MARKET WHILE EXPORTS EXCEED IMPORTS SIGNIFICANTLY
2.5.3. SKINCARE PRODUCTS REPRESENT THE LARGEST SEGMENT WITH FACIAL CARE LEADING THE MARKET GROWTH
2.5.4. E-COMMERCE CHANNELS NOW ACCOUNT FOR HALF OF ALL COSMETICS SALES TRANSFORMING RETAIL DISTRIBUTION
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. DEEP-ROOTED CULTURAL EMPHASIS ON SKINCARE AND SELF-CARE ROUTINES DRIVES CONSISTENT CONSUMER DEMAND
3.1.2. GLOBAL K-POP AND K-DRAMA INFLUENCE SIGNIFICANTLY BOOSTS INTERNATIONAL BRAND VISIBILITY AND PRODUCT ADOPTION
3.1.3. CONTINUOUS INNOVATION IN BIOTECHNOLOGY AND FERMENTED INGREDIENTS CREATES COMPETITIVE PRODUCT ADVANTAGES
3.1.4. STRONG GOVERNMENT SUPPORT FOR COSMETIC EXPORTS AND DIGITAL MARKETING EXPANSION FACILITATES GLOBAL GROWTH
3.2. KEY RESTRAINTS
3.2.1. INTENSE DOMESTIC COMPETITION FROM NUMEROUS LOCAL AND INTERNATIONAL BRANDS CREATES PRICING PRESSURES
3.2.2. MARKET SATURATION AND HIGH CONSUMER EXPECTATIONS CHALLENGE TRADITIONAL PRODUCT OFFERINGS
3.2.3. STRINGENT REGULATORY STANDARDS AND SAFETY REQUIREMENTS INCREASE COMPLIANCE COSTS FOR MANUFACTURERS
3.2.4. SUPPLY CHAIN COMPLEXITIES AND INGREDIENT SOURCING CHALLENGES IMPACT PRODUCTION EFFICIENCY
4. KEY ANALYTICS
4.1. KEY MARKET TRENDS
4.1.1. PERSONALIZED SKINCARE SOLUTIONS USING AI AND DATA ANALYTICS TRANSFORM CONSUMER BEAUTY ROUTINES
4.1.2. CLEAN BEAUTY AND SUSTAINABLE PACKAGING DEMAND DRIVES VEGAN CRUELTY-FREE PRODUCT FORMULATIONS
4.1.3. MULTIFUNCTIONAL HYBRID PRODUCTS COMBINING SKINCARE AND MAKEUP CATER TO BUSY LIFESTYLE PREFERENCES
4.1.4. INDIE BEAUTY BRANDS LEVERAGE SOCIAL MEDIA MARKETING TO COMPETE WITH ESTABLISHED GIANTS
4.2. PORTER’S FIVE FORCES ANALYSIS
4.2.1. BUYERS POWER
4.2.2. SUPPLIERS POWER
4.2.3. SUBSTITUTION
4.2.4. NEW ENTRANTS
4.2.5. INDUSTRY RIVALRY
4.3. GROWTH PROSPECT MAPPING
4.3.1. GROWTH PROSPECT MAPPING FOR SOUTH KOREA
4.4. MARKET MATURITY ANALYSIS
4.5. MARKET CONCENTRATION ANALYSIS
4.6. VALUE CHAIN ANALYSIS
4.6.1. RAW MATERIALS
4.6.2. INGREDIENT SOURCING
4.6.3. PRODUCT DEVELOPMENT
4.6.4. MANUFACTURING PRODUCTION
4.6.5. PACKAGING DESIGN
4.6.6. DISTRIBUTION LOGISTICS
4.6.7. RETAIL CHANNELS
4.6.8. CONSUMER DELIVERY
4.7. KEY BUYING CRITERIA
4.7.1. PRODUCT QUALITY
4.7.2. PRICE AFFORDABILITY
4.7.3. INGREDIENT TRANSPARENCY
4.7.4. BRAND REPUTATION
4.8. REGULATORY FRAMEWORK
5. SKIN CARE MARKET BY SOURCE
5.1. NATURAL
5.1.1. MARKET FORECAST FIGURE
5.1.2. SEGMENT ANALYSIS
5.2. ORGANIC
5.2.1. MARKET FORECAST FIGURE
5.2.2. SEGMENT ANALYSIS
5.3. SYNTHETIC
5.3.1. MARKET FORECAST FIGURE
5.3.2. SEGMENT ANALYSIS
6. SKIN CARE MARKET BY USER DEMOGRAPHIC
6.1. MALE
6.1.1. MARKET FORECAST FIGURE
6.1.2. SEGMENT ANALYSIS
6.2. FEMALE
6.2.1. MARKET FORECAST FIGURE
6.2.2. SEGMENT ANALYSIS
7. SKIN CARE MARKET BY PRODUCT TYPE
7.1. CBD OIL, CREAM
7.1.1. MARKET FORECAST FIGURE
7.1.2. SEGMENT ANALYSIS
7.2. MOISTURIZER AND LOTIONS
7.2.1. MARKET FORECAST FIGURE
7.2.2. SEGMENT ANALYSIS
7.3. BALM
7.3.1. MARKET FORECAST FIGURE
7.3.2. SEGMENT ANALYSIS
7.4. MASK & SERUM
7.4.1. MARKET FORECAST FIGURE
7.4.2. SEGMENT ANALYSIS
7.5. FACE & BODY CLEANSER
7.5.1. MARKET FORECAST FIGURE
7.5.2. SEGMENT ANALYSIS
7.6. SOAP
7.6.1. MARKET FORECAST FIGURE
7.6.2. SEGMENT ANALYSIS
7.7. OTHER PRODUCT TYPES
7.7.1. MARKET FORECAST FIGURE
7.7.2. SEGMENT ANALYSIS
8. SKIN CARE MARKET BY PRICE RANGE
8.1. ECONOMIC
8.1.1. MARKET FORECAST FIGURE
8.1.2. SEGMENT ANALYSIS
8.2. PREMIUM
8.2.1. MARKET FORECAST FIGURE
8.2.2. SEGMENT ANALYSIS
9. SKIN CARE MARKET BY PACKAGING
9.1. PUMP AND DISPENSERS
9.1.1. MARKET FORECAST FIGURE
9.1.2. SEGMENT ANALYSIS
9.2. TUBE
9.2.1. MARKET FORECAST FIGURE
9.2.2. SEGMENT ANALYSIS
9.3. JAR/BOTTLE
9.3.1. MARKET FORECAST FIGURE
9.3.2. SEGMENT ANALYSIS
9.4. STICK
9.4.1. MARKET FORECAST FIGURE
9.4.2. SEGMENT ANALYSIS
9.5. OTHER PACKAGING
9.5.1. MARKET FORECAST FIGURE
9.5.2. SEGMENT ANALYSIS
10. SKIN CARE MARKET BY DISTRIBUTION CHANNEL
10.1. SUPERMARKET/HYPERMARKET
10.1.1. MARKET FORECAST FIGURE
10.1.2. SEGMENT ANALYSIS
10.2. SPECIALTY STORE
10.2.1. MARKET FORECAST FIGURE
10.2.2. SEGMENT ANALYSIS
10.3. PHARMACEUTICAL STORE
10.3.1. MARKET FORECAST FIGURE
10.3.2. SEGMENT ANALYSIS
10.4. DEPARTMENTAL STORE
10.4.1. MARKET FORECAST FIGURE
10.4.2. SEGMENT ANALYSIS
10.5. ONLINE RETAIL
10.5.1. MARKET FORECAST FIGURE
10.5.2. SEGMENT ANALYSIS
10.6. OTHER DISTRIBUTION CHANNELS
10.6.1. MARKET FORECAST FIGURE
10.6.2. SEGMENT ANALYSIS
11. COMPETITIVE LANDSCAPE
11.1. KEY STRATEGIC DEVELOPMENTS
11.1.1. MERGERS & ACQUISITIONS
11.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
11.1.3. PARTNERSHIPS & AGREEMENTS
11.1.4. BUSINESS EXPANSIONS & DIVESTITURES
11.2. COMPANY PROFILES
11.2.1. L’OREAL SA
11.2.1.1. COMPANY OVERVIEW
11.2.1.2. PRODUCTS
11.2.1.3. STRENGTHS & CHALLENGES
11.2.2. PROCTER & GAMBLE CO
11.2.2.1. COMPANY OVERVIEW
11.2.2.2. PRODUCTS
11.2.2.3. STRENGTHS & CHALLENGES
11.2.3. UNILEVER PLC
11.2.3.1. COMPANY OVERVIEW
11.2.3.2. PRODUCTS
11.2.3.3. STRENGTHS & CHALLENGES
11.2.4. ESTEE LAUDER COMPANIES INC
11.2.4.1. COMPANY OVERVIEW
11.2.4.2. PRODUCTS
11.2.4.3. STRENGTHS & CHALLENGES
11.2.5. SHISEIDO COMPANY LIMITED
11.2.5.1. COMPANY OVERVIEW
11.2.5.2. PRODUCTS
11.2.5.3. STRENGTHS & CHALLENGES
11.2.6. JOHNSON & JOHNSON SERVICES INC
11.2.6.1. COMPANY OVERVIEW
11.2.6.2. PRODUCTS
11.2.6.3. STRENGTHS & CHALLENGES
11.2.7. BEIERSDORF AG
11.2.7.1. COMPANY OVERVIEW
11.2.7.2. PRODUCTS
11.2.7.3. STRENGTHS & CHALLENGES
11.2.8. AMOREPACIFIC CORPORATION
11.2.8.1. COMPANY OVERVIEW
11.2.8.2. PRODUCTS
11.2.8.3. STRENGTHS & CHALLENGES
11.2.9. KAO CORPORATION
11.2.9.1. COMPANY OVERVIEW
11.2.9.2. PRODUCTS
11.2.9.3. STRENGTHS & CHALLENGES
11.2.10. COTY INC
11.2.10.1. COMPANY OVERVIEW
11.2.10.2. PRODUCTS
11.2.10.3. STRENGTHS & CHALLENGES
LIST OF TABLES
TABLE 1: MARKET SNAPSHOT – SKIN CARE
TABLE 2: MARKET BY SOURCE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 3: MARKET BY SOURCE, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 4: MARKET BY USER DEMOGRAPHIC, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 5: MARKET BY USER DEMOGRAPHIC, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 6: MARKET BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 7: MARKET BY PRODUCT TYPE, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 8: MARKET BY PRICE RANGE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 9: MARKET BY PRICE RANGE, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 10: MARKET BY PACKAGING, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 11: MARKET BY PACKAGING, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 12: MARKET BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 13: MARKET BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 14: KEY PLAYERS OPERATING IN THE SOUTH KOREAN MARKET
TABLE 15: LIST OF MERGERS & ACQUISITIONS
TABLE 16: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 17: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 18: LIST OF BUSINESS EXPANSIONS & DIVESTITURES

LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER’S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR SOUTH KOREA
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: VALUE CHAIN ANALYSIS
FIGURE 7: KEY BUYING CRITERIA
FIGURE 8: SEGMENT GROWTH POTENTIAL, BY SOURCE, IN 2024
FIGURE 9: NATURAL MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 10: ORGANIC MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 11: SYNTHETIC MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 12: SEGMENT GROWTH POTENTIAL, BY USER DEMOGRAPHIC, IN 2024
FIGURE 13: MALE MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 14: FEMALE MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 15: SEGMENT GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2024
FIGURE 16: CBD OIL, CREAM MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 17: MOISTURIZER AND LOTIONS MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 18: BALM MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 19: MASK & SERUM MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 20: FACE & BODY CLEANSER MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 21: SOAP MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 22: OTHER PRODUCT TYPES MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 23: SEGMENT GROWTH POTENTIAL, BY PRICE RANGE, IN 2024
FIGURE 24: ECONOMIC MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 25: PREMIUM MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 26: SEGMENT GROWTH POTENTIAL, BY PACKAGING, IN 2024
FIGURE 27: PUMP AND DISPENSERS MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 28: TUBE MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 29: JAR/BOTTLE MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 30: STICK MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 31: OTHER PACKAGING MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 32: SEGMENT GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2024
FIGURE 33: SUPERMARKET/HYPERMARKET MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 34: SPECIALTY STORE MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 35: PHARMACEUTICAL STORE MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 36: DEPARTMENTAL STORE MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 37: ONLINE RETAIL MARKET SIZE, 2025-2032 (IN $ MILLION)
FIGURE 38: OTHER DISTRIBUTION CHANNELS MARKET SIZE, 2025-2032 (IN $ MILLION)

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