出版：Juniper Research（ジュニパーリサーチ） 出版年月：2024年3月
Global CPaaS Market: 2024-2028
世界のCPaaS市場 2024-2028年
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| 種別 | 英文調査報告書 |
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Juniper Research（ジュニパーリサーチ）「世界のCPaaS市場 2024-2028年 – Global CPaaS Market: 2024-2028」は世界のCPaaS（Communications Platform as a Service）市場を包括的に調査し、主要地域毎の分析やCPaaS 提供チャネルの調査結果、そして2024年から2028年までのCPaaS市場予測を行っています。
調査対象チャネル
- Eメール
- アプリ内プッシュ通知
- MMS
- モバイル＆オンライン閲覧用チャットボット
- RCSビジネスメッセージング
- ソーシャルメディア
- SMS
- OTTビジネスメッセージング
- 動画サービス
- 音声サービス
調査対象垂直市場
- 銀行業
- 政府＆公共サービス
- ヘルスケア
- チケット発券
- 旅行＆観光
- 小売業＆eコマース
Overview
Our latest CPaaS (Communications Platform-as-a-Service) research provides a comprehensive assessment of this growing market, featuring a regional analysis and an evaluation of each of the channels that comprise CPaaS offerings, including:
- In-app Push Notifications
- MMS
- Mobile & Online Browsing Chatbots
- RCS Business Messaging
- Social Media
- SMS
- OTT Business Messaging
- Video Services
- Voice Services
It includes strategic recommendations for CPaaS providers, as well as comprehensive 5-year forecasts for CPaaS traffic and revenue for each channel, and for 6 key market verticals:
- Banking
- Government & Public Services
- Healthcare
- Ticketing
- Travel & Tourism
- Retail & eCommerce
Key Features
- Future CPaaS Market Outlook: An assessment of key market trends, drivers and pain points that are anticipated to impact the growth of the CPaaS market, including:
- AIT (Artificially Inflated Traffic) & SMS Trashing Fraud
- API-based Service Provision
- Generative AI on Mobile Marketing Campaigns
- The Growth of Conversational Commerce & AI
- The Imminent Support of RCS via Apple’s iOS Devices
- The Impact of Rising International A2P SMS Termination Rates
- The Rise of Mobile Identity in CPaaS
- Comprehensive Industry Forecasts: An evaluation of the market outlook for 10 key CPaaS communication channels, including:
- In-app Push Notifications
- MMS
- Mobile & Online Browsing Chatbots
- RCS Business Messaging
- Social Media
- SMS
- OTT Business Messaging
- Video Services
- Voice Services
- Juniper Research Competitor Leaderboard: Key player product and positioning, and capability and capacity assessment for 22 vendors within the CPaaS market, via the Juniper Research Competitor Leaderboard.
- Country Readiness Index: Comprehensive coverage featuring country-level market analysis on the future of emerging CPaaS technologies in 60 select countries; thoroughly analysing each country’s potential readiness for disruption from services such as generative AI, rich media messaging, APIs, conversational commerce and CPaaS enablement.
Research Deliverables
Market Data & Forecasting Report
The market-leading research suite for the CPaaS market includes access to the full set of forecast data of over 280 tables and over 380,000 datapoints. Metrics in the research suite include:
- CPaaS Traffic, split by:
- In-app Push Notifications
- MMS
- Mobile & Online Browsing Chatbots
- RCS Business Messaging
- Social Media
- SMS
- OTT Business Messaging
- Video Services
- Voice Services
- CPaaS Revenue, split by:
- CPaaS Subscription Revenue
- In-app Push Notifications
- MMS
- Mobile & Online Browsing Chatbots
- RCS Business Messaging
- Social Media
- SMS
- OTT Business Messaging
- Video Services
- Voice Services
- In addition, Juniper Research provides market vertical splits for traffic and associated revenue. These include:
- Banking
- Government & Public Services
- Healthcare
- Travel & Tourism
- Ticketing
- Retail & eCommerce
- Other Sectors
Juniper Research Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select countries and compare each of them for specific countries. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions; using interactive scenarios.
Market Trends & Strategies Report
Juniper Research’s new report provides an in-depth analysis of the CPaaS market landscape; assessing key market drivers and trends that will impact service provision over the next 4 years. The report delivers comprehensive analysis of the strategic opportunities for CPaaS providers across various technologies and specific key verticals. Additionally, a Juniper Research Country Readiness Index is included; assessing 60 key countries on the readiness for emerging technologies, such as generative AI and mobile identity APIs.
It comprises an assessment of evolving business models and emerging technologies that are shaping this fast-paced industry. Also included are strategic recommendations for CPaaS vendors looking to expand their product portfolios and services.
Competitor Leaderboard Report
The Competitor Leaderboard report provides a detailed evaluation and market positioning for 22 leading vendors in the CPaaS space. The vendors are positioned as either established leaders, leading challengers or disruptors and challengers based on capacity and capability assessments:
- BICS
- Bird
- Cequens
- Cisco Webex
- CM.com
- Comviva
- GMS (Global Message Services)
- Infobip
- Interop Technologies
- LINK Mobility
- Mitto
- Monty Mobile
- Plivo
- Route Mobile
- Sinch
- Soprano Design
- Syniverse
- Tata Communications
- Twilio
- Tyntec
- Vonage
- Zenvia
This document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.
レポート構成＆価格表
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