モバイルメッセージング:技術分析、地域別調査、市場予測 2023-2027年

出版:Juniper Research(ジュニパーリサーチ) 出版年月:2023年3月

MOBILE MESSAGING: TECHNOLOGY ANALYSIS, REGIONAL EVALUATION & MARKET FORECASTS 2023-2027
モバイルメッセージング:技術分析、地域別調査、市場予測 2023-2027年

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Juniper Research(ジュニパーリサーチ)「モバイルメッセージング:技術分析、地域別調査、市場予測 2023-2027年 – MOBILE MESSAGING: TECHNOLOGY ANALYSIS, REGIONAL EVALUATION & MARKET FORECASTS 2023-2027」は 市場を調査し、詳細な分析・予測結果を提供しています。

MOBILE MESSAGING: TECHNOLOGY ANALYSIS, REGIONAL EVALUATION & MARKET FORECASTS 2023-2027 モバイルメッセージング:技術分析、地域別調査、市場予測 2023-2027年

Report Overview

Juniper Research’s latest Mobile Messaging research provides a comprehensive analysis of the messaging ecosystem. It includes an assessment of the challenges facing the market and in-depth strategic recommendations for key stakeholders, including mobile operators, messaging platform providers and OTT (Over-the-Top) messaging application players. In addition, the report assesses 20 leading mobile messaging vendors in the latest iteration of the Juniper Research Competitor Leaderboard.

The research provides critical reading for stakeholders; offering in-depth evaluation of key technologies, including:

  • Chatbots
  • Email
  • IM (Instant Messaging)
  • MMS
  • Mobile Social Media Messaging
  • RCS
  • SMS

This research suite includes:

  • Market Trends & Strategies (PDF)
  • Competitor Leaderboard (PDF)
  • Market Data & Forecasting (PDF)
  • Market Sizing & Forecast Spreadsheet (Excel)
  • 12 Months’ Access to harvest Online Data Platform
Key Market Statistics
Market size in 2023:1.9 trillion
Market size in 2027:2.8 trillion
2023 to 2027 Growth:45%

KEY FEATURES

  • Future Market Outlook: An analysis of the current market situation from the perspective of stakeholders, including network operators, messaging platform providers and OTT messaging application players.
  • Regional Technological Impact Assessment: An impact analysis across 8 key global regions of messaging channels; using measures such as:
    • Annual Handset RCS Traffic
    • Annual Handset SMS Traffic
    • Mobile Social Media Messaging Traffic
    • Mobile Subscriber Penetration
    • OTT Messaging App Usage
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment of 20 mobile messaging platform providers, including:
    • BICS
    • Cisco Webex
    • Clickatell
    • CM.com
    • Comviva
    • GMS Worldwide
    • Infobip
    • Interop Technologies
    • Kaleyra
    • LINK Mobility
    • Mavenir Systems
    • MessageBird
    • Mitto
    • Monty Mobile
    • Route Mobile
    • Sinch
    • Syniverse
    • Tata Communications
    • Twilio
    • Vonage
  • Benchmark Forecasts: 5-year forecasts are provided for mobile messaging services, including chatbots, email, IM, MMS, mobile social media messaging, RCS and SMS, including adoption, traffic, and revenue.
    • North America:
      • Canada, US
    • Latin America:
      • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
    • West Europe:
      • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
    • Central & East Europe:
      • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
    • Far East & China:
      • China, Hong Kong, Japan, South Korea
    • Indian Subcontinent:
      • Bangladesh, India, Nepal, Pakistan
    • Rest of Asia Pacific:
      • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
    • Africa & Middle East:
      • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

KEY QUESTIONS ANSWERED

  1. What will be the size of the mobile messaging market by 2027?
  2. Which mobile messaging platforms are leading the market today?
  3. What is the future of rich media messaging formats such as RCS and OTT business messaging?
  4. What impact will new Open APIs have on the provision of mobile messaging services?
  5. Which mobile messaging technologies will have the highest message frequency over the next four years?

DATA & INTERACTIVE FORECAST

Juniper Research’s Mobile Messaging forecast suite includes:

  • Adoption and revenue forecasts for messaging services including:
    • IM
    • Messaging Chatbots
    • MMS: P2P
    • RCS Business Messaging
    • SMS: A2P & P2P
  • Adoption and usage forecasts for the following services:
    • Chatbots
    • Email
    • Mobile Social Media Messaging
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.

Geographical splits: 60 countries
Number of tables: 240 tables
Number of datapoints: Over 107,000 datapoints

harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecasts within the one chart – using the comparison tool. Empower your business with our market intelligence centre, and receive alerts whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a client’s ability to both understand a particular market and to integrate their own views into the model.


レポート構成&価格表

フルセットGBP3,750
  • 市場動向、戦略、予測レポート(PDF)
    Market trends, strategies and forecasts report (pdf)
  • 市場データ&予測(xls)
    Market data & forecasts – All topic data and interactivity (xls)
  • 最新データへの12ヶ月アクセス
    harvest market data platform (12 months’ online access)
(1) 動向&戦略調査
  • 市場動向&戦略レポート(PDF)
    Market trends & strategies report
GBP 1,990
  • 競合スコアボードレポート(PDF)
    Competitor leaderboard report
GBP 1,990
(2) 市場規模&予測GBP 2,990
  • 市場データ・予測・分析レポート(PDF)
    Market data, forecasts and analysis report (pdf)

COMPANIES REFERENCED

Interviewed: BICS, Clickatell, Comviva, Infobip, Interop Technologies, Kaleyra, LINK Mobility, Mitto, Route Mobile, Syniverse.

Included in Juniper Research Competitor Leaderboard: BICS, Cisco Webex, Clickatell, CM.com, Comviva, GMS Worldwide, Infobip, Interop Technologies, Kaleyra, LINK Mobility, Mavenir Systems, MessageBird, Mitto, Monty Mobile, Route Mobile, Sinch, Syniverse, Tata Communications, Twilio, Vonage.

Mentioned: 3m Digital Networks Pvt Ltd, Able Device, ABN AMRO Bank, ACL Mobile, Adax, Adobe, AfroSaude, AFS (Arab Financial Services), Air Asia, Air France-KLM, Airbnb, Airtel, AiRXOS, Al Rayan Bank, Albert Heijn, Aldeamo, Alfa Orascom Telcom, Alfa-Bank Kazakhstan, Algolia, Allied Bank, Allo, Amazon, Amber Alert, American Red Cross, AmeriSave Mortgage, Apollo Hospitals, Apple, Appmiral, Aramex, ArmenTel (Beeline), Asia Insurance 1950, Associated Newspapers, AstraZeneca, AXA, Axiata, Azerfon, Banca Intesa San Paolo, Banca Transilvania, Bancontact, Batelco, Bessemer Venture Partners, Best Western, Bharti Airtel, BlaBlaCar, BMW, Booking.com, BT, Building Blocks, Bukalapak, Burberry, Capitec, Carahsoft Technology Corp, CarDekho, CATEL, CBN (Central Bank of Nigeria), CDK Global, Chatfuel, Chatlayer.ai, China Mobile, China Unicom Global, Cigna Health, Cisco, Cites Gestion, CitNOW, Citrus, Clixie, Coca-Cola, Comfone, COMFY, CPA FERRERE, Crédit Agricole, Crunch, CTI Africa, Curious Thing, CX Company, Dahmakan, Danfoss, Daraz, DataMix, Dataphiles, De Tune, Deliveroo, Dell, Dell’Oro, Deloitte, Deutsche Post, Deutsche Telekom, DHL, Dialogic, Digitel, DinarPAY, DNB Nor, DocPlanner Group, Doctolib, Doctor Anywhere, Domino’s, Doxy.me, DPD Group, Draper Fisher Jurveston, du, EaseMyTrip.com, eBay, Ebury, Econet Wireless, EE, Email on Acid, Emarsys, Emirates, Emirates College of Technology, ESSAR, Etisalat, Euroconsumers, Eurostar, EVA, Everbridge, Eversource, Evolve Anywhere, Evolve IP, Expresso, FKP Scorpio, Flipkart, FlySafair, Fokker, Foodora, French Government, Gamigo, General Motors, Geocell, Geva Group, Glassdoor, Global Ticket, GoDaddy, Golan Telecom, Google, Goosehead Insurance, Grameenphone, Greenpeace, GSMA, GTBank, HDFC, Headsets.com, Healthcare at Home, Heineken, Helsenorge Norway, Hewlett Packard Enterprise, HeyHi, HF Group, Hitachi America Ltd, Hotelbeds, Houzz, HR Owen, Huawei, Hubspot, Hulu, Hutch, Hutchison Telecom, Hyro, IBM, ICICI Bank, Idea, iDeal, IKEA, imowi, Imperial Logistics, Indosat Ooerdoo, Insung Information, Inteliquent, Interteleco International for Modern Communication Services, ISS, Jawwal, Jazz, JT Telecom, Jumper.ai, Juniper Networks, JustPark, Jysk, Kakao, Leanpay, Lebara Mobile, LendingPoint, Lenovo, Levi’s, Linkedin, liveClinic, LLC, Lyft, Lynk, Magento, Mailgun, Mailjet, Manulife Singapore, Marham, Marks & Spencer, Masivan S.A.S, medGo, MediaMarkt, Meraki, MessengerPeople, Meta, METRO Cash & Carry, MHP, Michelin, Microsoft, Minu, Mi-Pay, Miro, Mob, MobiFone, Mobileum, Mphasis, MRM (M.R Messaging), MTD Products, MTN, Mukuru, Mux, myElefant, Netokracija, New10, Nexi, Next Education, Nickel, NLB Banka, NodeWeaver, Northeastern University, Norwegian Cruise Line, Norwegian Health Agency, Novartis, Novo Nordisk, NTT Docomo, O2, OEP (One Equity Partners), Office Depot, OLA, Onecom, OpenMarket, OpenSooq, Orange, Oxfam, Paidy, PalFish, Panasonic, Papa John’s Pizza, Parkmobile, Pathwire, Paylogic, Peerless Network, PensionBee, Pfizer, Pilas Networks, Plus, Postnord, Proximus, Radware, Raiffeisen Bank, Rakuten Viber, RAM Tracking, Randstad, Rapido, Red Hat, RedEye, Redpoint Venture, Remitly, Revolut, Richemont International, Roadmap, Robi, RobinHQ.com, RSPCA, Safaricom, Salesforce, Samsung, Santander, SAP Digital Interconnect, Sberbank, SecureAppbox, SEEN, Selligent, Senati, SendGrid, Sensational Systems, Shift Conference, ShoeBeDo, Shopify, Siemens, Smart, SnappCar, Sngular, Somtel, Spotify, Sprinklr Modern Care, Standard Bank, STC Kuwait, Sterling Bank Plc, Strands, SurveyMonkey, SWAN, Swisscom, Tangerine, TATA 1mg, Telegram, Tele-Town Hall, Terazo, Thales, The Financial Times, The Times Group, T-Mobile, TNW, TraceDock, Transcosmos Research & Development Inc, TravelSIM, Trellance, Trinity Mirror Group, TTN, Turkcell, Twistellar, Twitch, Twitter, TWW, Uber, UKRSIBBANK, Unilever, US Foods, US Telecom, Vertex Pharmaceuticals, Viber, Vietnamobile, Viettel, Vinted, Visa, Visionflex, VNPT Group, Vodafone, VoicePing, Volpy, VTB Bank, VvAA Groep BV, Wavy, WeFarm, Well Health Inc, Welthungerhilfe, WhatsApp, Wolters Kluwer, Wurth, Xenioo, Yelp, YOOX Net-a-porter, Yousign, Zain, Zalo, Zendesk, Zipcar, Zipwhip, Zomato, Zong 4G.


[プレスリリース]

NEW MOBILE MESSAGING MARKET INTELLIGENCE CENTRE REVEALS THE $160 BILLION OPPORTUNITY FOR OPERATORS & MESSAGING VENDORS

Hampshire, UK – 6th June 2023: Juniper Research, the foremost experts in global messaging markets, launched today the telecom industry’s most comprehensive mobile messaging research subscription; designed to provide operators and vendors with the clearest and deepest view of the opportunities developing within this $160 billion market.

Mobile Messaging Market Intelligence Centre

Several leading operators and messaging vendors are already benefitting from the unparalleled insights offered by the Mobile Messaging Market Intelligence Centre, which includes:

  • Highly granular data and forecasts – Over 400,000 statistics, covering 60 countries and 8 key regions, accessible online or via interactive Excel spreadsheets.
  • Industry insights – Market and trend analysis, matched with analyst commentary, opinion and strategic assessment.
  • Competitive analysis – Competitor appraisals and market positioning for over 50 vendors via the Juniper Research Competitor Leaderboard.
  • Complete sector coverage – Trusted research reports covering A2P Messaging, CPaaS, and OTT Business Messaging.

Market-leading Research for Market-leading Innovators

Juniper Research offers unparalleled client support to subscribers of the Mobile Messaging Market Intelligence Centre; including the ability to work with Juniper Research’s expert messaging analysts and leverage extensive market data and forecasts for key sectors such as:

  • A2P Messaging
  • CPaaS
  • Mobile Messaging
  • OTT Business Messaging
  • RCS Business Messaging
  • SMS Firewalls

All subscribers enjoy complimentary access to harvest, an intuitive online data platform that allows users to explore, analyse and compare market data across sectors and countries. Updates are made quarterly, keeping track of the latest market developments.

Tony Crabtree – Founder & CEO commented: “Emerging technologies, unpredictable SMS pricing and new monetisation models from OTT providers are causing substantial disruption to established mobile messaging strategies. This new subscription offers a vital roadmap for stakeholders, providing them with the tools to understand and identify threats and opportunities, make smarter decisions, and gain competitive advantage.”

The new Mobile Messaging Market Intelligence Centre offers the most cost-effective use of an organisation’s budget; delivering enterprise-wide licencing, expert support, and quarterly forecast updates at an unbeatable price.



目次
※フルセット(GBP3,750)の目次抜粋です。詳細目次および他レポートはEメールでお送りいたします。お問い合わせよりお申し付けください。

1.Market Trends & Strategies Table of Contents

1.Key Takeaways & Strategic Recommendations
2.Mobile Messaging Ecosystem Analysis
3.Future Market Outlook for Mobile Messaging
4.Regional Mobile Messaging Analysis

2.Competitor Leadetboard Table of Contents

1.Competitor Leaderboard
2.Company profiles

3.Data & Forecasting Table of Contents

1.Mobile Messaging Market Summary
2.SMS & MMS: Market Forecasts & Key Takeaways
3.OTT Messaging: Market Forecasts & Key Takeaways
4.RCS Messaging: Market Forecasts & Key Takeaways
5.Chatbots: Market Forecasts & Key Takeaways
6.Social Media Messaging: Forecasts & Key Takeaways