モバイル音声戦略:今後の収益化機会と市場予測 2022-2026年

出版:Juniper Research(ジュニパーリサーチ) 出版年月:2022年5月

MOBILE VOICE STRATEGIES: FUTURE MONETISATION OPPORTUNITIES & MARKET FORECASTS 2022-2026
モバイル音声戦略:今後の収益化機会と市場予測 2022-2026年

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Juniper Research(ジュニパーリサーチ)「モバイル音声戦略:今後の収益化機会と市場予測 2022-2026年 – MOBILE VOICE STRATEGIES: FUTURE MONETISATION OPPORTUNITIES & MARKET FORECASTS 2022-2026」は世界のモバイル音声市場を調査し、詳細な分析・予測結果を提供しています。

各レポートの目次はこちらよりご依頼ください。

レポート構成

  1. 市場場動向&戦略レポート(PDF)
  2. 競合スコアボードレポート(PDF)
  3. 市場データ&予測レポート(PDF)
  4. インタラクティブ予測データ(Excel)
  5. 最新データへの12ヶ月アクセス

1~4のうち、1種類のみのご購入も可能です。詳細はお問い合わせください。

主な掲載内容

  • ビジネスモデル分析
    • CCaaS(クラウド型コンタクトセンターシステム)
    • フラッシュコーリング
    • 自動音声応答装置
    • プログラマブル音声
    • 音声ファイヤーウォール
    • 音声認識サービス
  • モバイル音声の地域別および技術影響分析 – 60ヶ国におけるモバイル音声の技術的影響分析
  • ジュニパーリサーチの競合スコアボード
    • Bandwidth
    • CM.com
    • Ericsson Networks
    • Huawei
    • iBasis
    • Infobip
    • Mavenir Systems
    • Nokia
    • Ribbon Communications
    • Route Mobile Limited
    • Sinch
    • Syniverse
    • TOMIA
    • Twilio
    • Vonage
  • 産業予測のベンチマーク
    • 総モバイル音声ユーザ数、利用時間(分)、データ、収益の5年予測
    • 主要モバイル音声技術 6種毎の5年予測
      • オペレータ音声市場
      • VoLTE
      • Vo5G
      • OTT音声
      • モバイルビデオ通話
      • 音声アシスタント通話
    • 主要8地域・60ヶ国におけるモバイル音声技術市場
      • アルジェリア
      • アルゼンチン
      • オーストラリア
      • オーストリア
      • バングラデシュ
      • ベルギー
      • ブラジル
      • カナダ
      • チリ
      • 中国
      • コロンビア
      • クロアチア
      • チェコ共和国
      • デンマーク
      • エクアドル
      • エジプト
      • フィンランド
      • フランス
      • ドイツ
      • ギリシャ
      • 香港
      • ハンガリー
      • インド
      • インドネシア
      • アイルランド
      • イスラエル
      • イタリア
      • 日本
      • ケニア
      • クウェート
      • マレーシア
      • メキシコ
      • ネパール
      • オランダ
      • ニュージーランド
      • ナイジェリア
      • ノルウェー
      • パキスタン
      • ペルー
      • フィリピン
      • ポーランド
      • ポルトガル
      • カタール
      • ルーマニア
      • ロシア
      • サウジアラビア
      • シンガポール
      • 南アフリカ
      • 韓国
      • スペイン
      • スウェーデン
      • スイス
      • タイ
      • トルコ
      • 英国
      • ウクライナ
      • アラブ首長国連邦
      • ウルグアイ
      • 米国
      • ベトナム

Report Overview

Juniper Research’s latest Mobile Voice Strategies research provides in-depth insights into the mobile voice space, including comprehensive analysis of the future monetisation opportunities for operators and the analysis of leading mobile voice service providers. Our inclusive study provides a comprehensive evaluation of voice and video technologies including:

  • OTT Voice
  • Video Calling
  • Vo5G
  • Voice Assistant Calling
  • VoLTE

This research suite includes:

  • Market Trends & Strategies (PDF)
  • Competitor Leaderboard (PDF)
  • Data & Forecasting (PDF)
  • 5-year Market Sizing & Forecast Spreadsheet (Excel)
  • 12 Months’ Access to harvest Online Data Platform

KEY FEATURES

  • Business Model Analysis: Key monetisation opportunities for mobile voice service providers for technologies including:
    • CCaaS (Contact Centre-as-a-Service)
    • Flash Calling
    • Interactive Voice Response
    • Programmable Voice
    • Voice Firewalls
    • Voice Recognition Services
  • Mobile Voice Regional & Technology Impact Analysis: A technology impact assessment for mobile voice technologies, across 60 countries. Further detailed assessment is provided for the following countries:
    • Argentina
    • Brazil
    • Canada
    • China
    • France
    • Germany
    • India
    • Indonesia
    • Japan
    • Mexico
    • Philippines
    • Russia
    • South Korea
    • UK
    • US
  • Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 15 mobile voice service providers; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores these companies on their size of operations in the mobile voice space, their extent and breadth of market partnerships, the sophistication of their platforms and Juniper Research’s view on each company’s innovation and future business prospects. The companies included in Juniper Research’s Mobile Voice Competitor Leaderboard are:
    • Bandwidth
    • CM.com
    • Ericsson Networks
    • Huawei
    • iBasis
    • Infobip
    • Mavenir Systems
    • Nokia
    • Ribbon Communications
    • Route Mobile Limited
    • Sinch
    • Syniverse
    • TOMIA
    • Twilio
    • Vonage
  • Benchmark Industry Forecasts: 5-year forecasts are provided for total mobile voice users, minutes, data and revenue. These forecasts were split into six mobile voice technologies including operator voice markets, VoLTE, Vo5G, OTT voice, mobile video calling, and voice assistant calling for 8 key global regions and 60 select countries including:
    • Algeria
    • Argentina
    • Australia
    • Austria
    • Bangladesh
    • Belgium
    • Brazil
    • Canada
    • Chile
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Ecuador
    • Egypt
    • Finland
    • France
    • Germany
    • Greece
    • Hong Kong
    • Hungary
    • India
    • Indonesia
    • Ireland
    • Israel
    • Italy
    • Japan
    • Kenya
    • Kuwait
    • Malaysia
    • Mexico
    • Nepal
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Peru
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Switzerland
    • Thailand
    • Turkey
    • UK
    • Ukraine
    • United Arab Emirates
    • Uruguay
    • US
    • Vietnam

KEY QUESTIONS

  1. How will emerging voice technologies impact the future mobile voice market?
  2. What strategies must stakeholders implement to capitalise on the re-emergence of voice as a profitable channel?
  3. What will the value of the mobile voice market be in 2026?
  4. What are the current market limitations within mobile voice?
  5. Who are the leading mobile voice service providers?

COMPANIES REFERENCED

Interviewed: CM.com, Ericsson, Infobip, Ribbon Communications, Route Mobile, Syniverse, TOMIA, Twilio.

Included in Juniper Research Competitor Leaderboard: Bandwidth, CM.com, Ericsson Networks, Huawei, iBasis, Infobip, Mavenir Systems, Nokia, Ribbon Communications, Route Mobile, Sinch, Syniverse, TOMIA, Twilio, Vonage.

Mentioned: 8×8, Acqueon, ACTITO, Adobe, Airbnb, Aircall, Airwide Solutions, Alfa-Bank Kazakhstan, Algolia, American Red Cross, Anam Technologies, Anova Data, Apple, Apptivo, Aquto, Argyle, Asia Insurance 1950, Atlas Communications, Bancontact, Beacon Telecom, Bel Canada, BICS, BlaBlaCar, BMW, Boku, Bolt, Booking.com, Building Blocks, Bukalapak, Calixa, CarDekho, Chatfuel, China Mobile, China Telecom, Citrus, City of Kenwood, City of LA, CO Company, Coca-Cola Enterprises, Columbus Telephone, Comcast, Commio, Community, Comviva Technologies Limited, Conceptboard, Conneaut Telephone, Courier, Cradlepoint, Dahmakan, Daraz, Datora, Deliveroo, Dell, Department of Defence, Deutsche Telekom, DHL, Dialpad, Domino’s, Doosan, EaseMyTrip.com, eBay, ECI Telecom, Edgewater Networks, Emarsys, Etam, Evolve IP, Expedia, Fitbit, Flabba, Freshworks, Gamigo, Genesys, GitHib, Glassdoor, Global Ticket, GoDaddy, Going.io, GrandPad, GRNet, GSMA, GTBank, HF Group, Hitachi, Hubspot, Hulu, Hyro, IBM, iDeal, IKEA, Inclusa, Indosat Ooerdoo, Innova, Interteleco, ip.access , Jazz, Jive, Johnson & Johnson, JT Group, Jumper.ai , JustPark, Juvetel, Kakao, Krisp, Leanpay, LG, LINE, LogMeln, Lyft, Marham, Marks & Spencer, Masivian, Mastercard, MathWorks, medGo, MediaMarkt, MEF (Mobile Ecosystem Forum), Mepal, Microsoft, Minu, Mi-Pay , MMA (Mobile Marketing Association), MobiFone Vietnam, Money Forum, Mukuru, Mux, NASDAQ, Nederlandse Loterij, Nickel, NLB Banka, Novant Health, Novum Networks, NU Echo, NuWave, O2, Occum Health, OpenMarket, OpenRent, OpenSooq, Oracle, Orange, Over.ai, Papa John’s Pizza, Parkmobile, Paylogic, PayPlaza, Peerless Network, Phone.com, Pinger, PIVOT, Pure IP, R&R Managed Telecom Services, Raiffeisen Bank, Randstad, Rapido, Rappi, React Mobile, Red je Pakketje, Republic Wireless, Revolut, Ring Central, Rogers, Royal KPN NV, RSPCA, Safaricom, Salesforce, SAP, Sberbank, Selligent, Senati, SendClean, Shift Conference, ShoeBeDo, Shopify, Simfony, Sky, Skype, SoftBank, Sparkle, Speech Village, Spotify, Starhome Mach, Stoke, SurfNet, SurveyMonkey, Swisscom, Takeaway.com, TanTan, Telarix, Tele2, Telefónica, Telegram, Telekom Austria Group, Telenor, TeleStax, Inc , Telia, TelstraClear, Telus, Terazo, Tigo, T-Mobile Czech, Tofane Global, TraceDock, Trieste, TTN, Twitch, Twitter, UBA, Uber, Unilever, Unitalk, UniVoIP, ValueFirst, Viber, Vivo, Vodafone, VoiceBase, Voicelt, VoIP Innovations, Volpy, Voxbone, VTB Bank, VTR Chile, Weave, WebRTC Ventures, Well Health Inc, Welthungerhilfe, WhatsApp, Windstream, Wurth, Yelp, Your Ticket Provider, Yourticketprovider, Yousign, Zalora, Zendesk, Zillow Group, Zipwhip, Zoho, Zoom.

DATA & INTERACTIVE FORECAST

Juniper Research’s latest Mobile Voice forecast suite includes:

  • 5-year benchmark forecasts for key metrics by 8 key regions and 60 country-level splits, including:
    • Algeria
    • Argentina
    • Australia
    • Austria
    • Bangladesh
    • Belgium
    • Brazil
    • Canada
    • Chile
    • China
    • Colombia
    • Croatia
    • Czech Republic
    • Denmark
    • Ecuador
    • Egypt
    • Finland
    • France
    • Germany
    • Greece
    • Hong Kong
    • Hungary
    • India
    • Indonesia
    • Ireland
    • Israel
    • Italy
    • Japan
    • Kenya
    • Kuwait
    • Malaysia
    • Mexico
    • Nepal
    • Netherlands
    • New Zealand
    • Nigeria
    • Norway
    • Pakistan
    • Peru
    • Philippines
    • Poland
    • Portugal
    • Qatar
    • Romania
    • Russia
    • Saudi Arabia
    • Singapore
    • South Africa
    • South Korea
    • Spain
    • Sweden
    • Switzerland
    • Thailand
    • Turkey
    • UK
    • Ukraine
    • United Arab Emirates
    • Uruguay
    • US
    • Vietnam
  • Operator Voice Market, including:
    • Total Minutes of Operator Voice Use of Mobile Voice
    • Total Operator Billed Revenue
    • Total Cellular Data Traffic Used for Mobile Voice
  • VoLTE Market, including:
    • Total Number of 4G LTE Connections Using VoLTE
    • Total 4G LTE Voice Minutes
    • Total Mobile Data Traffic Attributable to VoLTE
    • Total Effective VoLTE Revenue
  • Vo5G Market, including:
    • Total Number of 5G Mobile Connections Using Vo5G
    • Total 5G Voice Minutes
    • Total Mobile Data Traffic Attributable to Vo5G
    • Total Effective Vo5G Revenue
  • OTT Voice Market, including:
    • Total Number of OTT Voice Users
    • Total Minutes of OTT Voice Use of Mobile Voice
    • Total Data Carried over Cellular Networks Attributable to Mobile Voice
  • Mobile Video Calling, including:
    • Total Number of Mobile Video Calling Users
    • Total Mobile Data Traffic Attributable to OTT Video Calling
    • Effective Operator-billed Video Calling Revenue
  • Voice Assistant Calling, including:
    • Total Number of Connected Speakers
    • Total Minutes of Use for Calls to Landline or Mobile Numbers by Connected Speakers
  • Access to the full set of forecast data of 67 tables and over 25,460 datapoints.
  • Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 5 different metrics.

Juniper Research’s highly granular interactive Excels enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the Interactive Scenario Tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.


[プレスリリース]

5G VOICE USERS TO REACH 2.5 BILLION GLOBALLY BY 2026; ENABLING NEW BUSINESS VOICE SERVICES

Basingstoke, UK – 4th May 2022: A new study by Juniper Research has found the total number of Voice-over-5G users will reach 2.5 billion globally by 2026; rising from only 290 million in 2022. This remarkable growth of 780% will be driven by the acceleration of 5G roll-outs following a slowing during the pandemic. Voice-over-5G leverages the software-based nature of 5G networks to offer APIs for business voice services over operator networks.The new research, Mobile Voice Strategies: Future Monetisation Opportunities & Market Forecasts 2022-2026, urges operators to capitalise on the growth of Voice-over-5G users to create a new portfolio of voice services. It recommends that operators prioritise interactive calling, intelligent call routing, and the integration of AI-based IVR (Interactive Voice Services) as these provide the most immediate return on investment of Voice-over-5G.For more insights, download our free whitepaper: How Will Mobile Find Its Voice in 2022?

5G to Enable Operators to Compete with OTT Apps

In particular, the report identified interactive calling as a key opportunity for operators who have launched 5G to provide more valuable voice services and compete with OTT voice apps. Interactive calling leverages 5G networks to offer advanced voice calling functionality, including interactive content and screensharing, directly in the native calling app on smartphones, thus negating the need for third‑party applications.Current 4G voice technology, VoLTE (Voice-over-LTE), is not sufficient to support interactive calling. Whilst there are currently over 4.4 billion VoLTE users, representing over 50% of subscribers, the lower speed of 4G networks in comparison to 5G networks has thus far restricted the use of interactive features or AI in operators’ voice services.

Voice Revenue Forecast to Still Decline

Despite the growth of Voice-over-5G, the report forecasts that operator-billed voice revenue will decline by 16% over the next four years, as P2P voice traffic migrates to third-party voice apps. It urges operators to capitalise on the growth of 5G to develop new business‑oriented voice services, such as interactive calling. 5G-based voice services must emulate operators’ current business messaging solutions by levying the cost on enterprises, rather than monetising mobile subscriber usage.


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