サウジアラビアのイベント管理市場調査レポート

サウジアラビアのイベント管理市場 – エンドユーザー別（企業、個人、一般）、タイプ別（音楽コンサート、フェスティバル、スポーツ、展示会および会議、企業イベントおよびセミナー、その他）、イベント規模別（ローカルイベント、地域イベント、多国籍イベント）、収益源別（チケット販売、スポンサーシップ、広告、その他）、地域別（中央、南部、東部、西部）およびその他

Market Definition

The Saudi Arabia Event Management Market is a rapidly evolving sector driven by the Kingdom’s strategic initiatives, particularly under Vision 2030. This market encompasses various activities related to planning, organizing, and executing events ranging from corporate gatherings, weddings, and cultural festivals to large-scale exhibitions and conferences. Its growth is fueled by factors such as increasing corporate investments, a burgeoning MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, and expanding cultural and entertainment activities across the country.

サウジアラビアのイベントマネジメント市場は、王国の戦略的イニシアチブ、特にビジョン2030の推進によって急速に発展しているセクターです。この市場は、企業の集まり、結婚式、文化祭から大規模な展示会や会議まで、イベントの企画、企画、実施に関連する様々な活動を網羅しています。その成長は、企業投資の増加、MICE（会議、インセンティブ旅行、会議、展示会）業界の急成長​​、そして全国的な文化・娯楽活動の拡大といった要因によって促進されています。

Market Insights & Analysis: Saudi Arabia Event Management Market (2025-30)

The Saudi Arabia Event Management Market size was valued at around USD 2.04 billion in 2024 and is projected to reach USD 4.26 billion by 2030, experiencing a compound annual growth rate (CAGR) of approximately 8.24% during the forecast period of 2025-2030. This growth reflects a substantial increase in the number of events facilitated by concerted efforts from the government to promote tourism and entertainment, creating a vibrant events ecosystem. The shift from self-managed planning to professional event management services indicates a growing appetite for high-quality experiences. Major government support through Vision 2030 initiatives ensures sustained growth, establishing Saudi Arabia as a prime destination for international conferences, exhibitions, and entertainment events.

Key Driver of the Saudi Arabia Event Management Market

One of the most significant drivers of growth in the Saudi Arabia Event Management Market is the increasing number of entertainment and cultural events. The Saudi government has made substantial investments in cultural venues, cultivating an environment conducive to various events, which directly aligns with the Vision 2030 objectives aimed at economic diversification. The MICE sector is expected to see considerable momentum as the volume of visitors and events continues to rise, resulting in a burgeoning demand for professional event management services. Major events such as MDLBEAST Soundstorm, which attracted over 750,000 attendees, exemplify the growing cultural scene and its impact on the event management sector.

Challenge in the Saudi Arabia Event Management Market

Despite the positive growth trajectory, the event management sector in Saudi Arabia faces significant challenges, particularly high operational costs. The expenses associated with venue rentals, logistics, production, security, and marketing can drastically affect the profitability of events. Moreover, integrating modern technologies such as digital ticketing and live streaming adds financial burdens, especially for smaller operators. These operational challenges could constrain the ability of event management companies to scale and adapt to the evolving market demands effectively.

Scope of the Report on Saudi Arabia Event Management Market

The report provides a comprehensive analysis of the Saudi Arabia Event Management Market, examining crucial market trends, opportunities, and challenges. It includes an evaluation of the competitive landscape and profiles of key industry players, giving stakeholders insights to make informed decisions. Additionally, the scope encompasses detailed segmentation analysis by end-users, types of events, and regional performance, thereby equipping businesses with strategic foresight in navigating the dynamic event management landscape.

Competitive Landscape of the Saudi Arabia Event Management Market

The competitive landscape of the Saudi Arabia Event Management Market is populated by several prominent players who have established a strong market presence:

• SoundKraft LLC
• Global Event Management
• Alpha Conferences & Exhibitions
• Masaahaat
• Addenterprise
• SELA
• Luxury KSA
• Heights
• Benchmark Events
• Riyadh Exhibitions Company Ltd.

Recent Development in the Saudi Arabia Event Management Market

November 2024: Riyadh Exhibitions Company Ltd. (REC) participated in the IMEX Frankfurt exhibition, aimed at promoting Saudi Arabia as a global destination for business, conferences, and exhibitions.

Market Segmentation of the Saudi Arabia Event Management Market

By End Users:

• Corporate
• Individual
• Public

By Types:

• Music Concerts
• Festivals
• Sports Events
• Exhibitions and Conferences
• Corporate Events and Seminars
• Others

By Scale of Events:

• Local Events
• Regional Events
• Multinational Events

By Revenue Sources:

• Ticket Sales
• Sponsorship
• Advertisement
• Others

By Region:

• Central
• South
• East
• West

Frequently Asked Questions (FAQs) about the Saudi Arabia Event Management Market

• What is the expected growth rate of the Saudi Arabia Event Management Market during the forecast period?
• How large is the current market size for the Saudi Arabia Event Management Market?
• What are the primary factors driving the growth of the Saudi Arabia Event Management Market?
• Who are the leading companies in the Saudi Arabia Event Management Market?
• What are the main challenges faced by event management companies in Saudi Arabia?

Table of Contents

1. Market Segmentation
2. Introduction
2.1. Product Definition
2.2. Research Process
2.3. Assumptions
3. Executive Summary
4. Saudi Arabia Event Management Market Value Chain Analysis
5. Saudi Arabia Event Management Market Trends & Developments
6. Saudi Arabia Event Management Market Policies, Regulations, and Product Standards
7. Saudi Arabia Event Management Market Dynamics
7.1. Growth Drivers
7.2. Challenges
8. Saudi Arabia Event Management Market Hotspot & Opportunities
9. Saudi Arabia Event Management Market Outlook, 2020-2030F
9.1. Market Size & Outlook
9.1.1. By Revenue (USD Million)
9.2. Market Share & Outlook
9.2.1. By End Users
9.2.1.1. Corporate- Market Size & Forecast 2020-2030, USD Million
9.2.1.2. Individual- Market Size & Forecast 2020-2030, USD Million
9.2.1.3. Public- Market Size & Forecast 2020-2030, USD Million
9.2.2. By Types
9.2.2.1. Music Concert- Market Size & Forecast 2020-2030, USD Million
9.2.2.2. Festivals- Market Size & Forecast 2020-2030, USD Million
9.2.2.3. Sports- Market Size & Forecast 2020-2030, USD Million
9.2.2.4. Exhibitions and Conferences- Market Size & Forecast 2020-2030, USD Million
9.2.2.5. Corporate Events and Seminars- Market Size & Forecast 2020-2030, USD Million
9.2.2.6. Others- Market Size & Forecast 2020-2030, USD Million
9.2.3. By Scale of Events
9.2.3.1. Local Events- Market Size & Forecast 2020-2030, USD Million
9.2.3.2. Regional Events- Market Size & Forecast 2020-2030, USD Million
9.2.3.3. Multinational Events- Market Size & Forecast 2020-2030, USD Million
9.2.4. By Revenue Sources
9.2.4.1. Ticket Sale- Market Size & Forecast 2020-2030, USD Million
9.2.4.2. Sponsorship- Market Size & Forecast 2020-2030, USD Million
9.2.4.3. Advertisement- Market Size & Forecast 2020-2030, USD Million
9.2.4.4. Others- Market Size & Forecast 2020-2030, USD Million
9.2.5. By Region
9.2.5.1. Central
9.2.5.2. South
9.2.5.3. East
9.2.5.4. West
9.2.6. By Company
9.2.6.1. Company Revenue Shares
9.2.6.2. Competitor Characteristics
10. Saudi Arabia Corporate Event Management Market Outlook, 2020-2030F
10.1. Market Size & Outlook
10.1.1. By Revenue (USD Million)
10.2. Market Share & Outlook
10.2.1. By Types- Market Size & Forecast 2020-2030, USD Million
10.2.2. By Scale of Events- Market Size & Forecast 2020-2030, USD Million
10.2.3. By Revenue Sources- Market Size & Forecast 2020-2030, USD Million
11. Saudi Arabia Individual Event Management Market Outlook, 2020-2030F
11.1. Market Size & Outlook
11.1.1. By Revenue (USD Million)
11.2. Market Share & Outlook
11.2.1. By Types- Market Size & Forecast 2020-2030, USD Million
11.2.2. By Scale of Events- Market Size & Forecast 2020-2030, USD Million
11.2.3. By Revenue Sources- Market Size & Forecast 2020-2030, USD Million
12. Saudi Arabia Public Event Management Market Outlook, 2020-2030F
12.1. Market Size & Outlook
12.1.1. By Revenue (USD Million)
12.2. Market Share & Outlook
12.2.1. By Types- Market Size & Forecast 2020-2030, USD Million
12.2.2. By Scale of Events- Market Size & Forecast 2020-2030, USD Million
12.2.3. By Revenue Sources- Market Size & Forecast 2020-2030, USD Million
13. Saudi Arabia Event Management Market Key Strategic Imperatives for Success & Growth
14. Competition Outlook
14.1. Company Profiles
14.1.1. SoundKraft LLC
14.1.1.1. Business Description
14.1.1.2. Service Portfolio
14.1.1.3. Strategic Alliances or Partnerships
14.1.1.4. Recent Developments
14.1.1.5. Financial Details
14.1.1.6. Others
14.1.2. Global Event Management
14.1.2.1. Business Description
14.1.2.2. Service Portfolio
14.1.2.3. Strategic Alliances or Partnerships
14.1.2.4. Recent Developments
14.1.2.5. Financial Details
14.1.2.6. Others
14.1.3. Alpha Conferences & Exhibitions
14.1.3.1. Business Description
14.1.3.2. Service Portfolio
14.1.3.3. Strategic Alliances or Partnerships
14.1.3.4. Recent Developments
14.1.3.5. Financial Details
14.1.3.6. Others
14.1.4. Masaahaat
14.1.4.1. Business Description
14.1.4.2. Service Portfolio
14.1.4.3. Strategic Alliances or Partnerships
14.1.4.4. Recent Developments
14.1.4.5. Financial Details
14.1.4.6. Others
14.1.5. Addenterprise
14.1.5.1. Business Description
14.1.5.2. Service Portfolio
14.1.5.3. Strategic Alliances or Partnerships
14.1.5.4. Recent Developments
14.1.5.5. Financial Details
14.1.5.6. Others
14.1.6. SELA
14.1.6.1. Business Description
14.1.6.2. Service Portfolio
14.1.6.3. Strategic Alliances or Partnerships
14.1.6.4. Recent Developments
14.1.6.5. Financial Details
14.1.6.6. Others
14.1.7. Luxury KSA
14.1.7.1. Business Description
14.1.7.2. Service Portfolio
14.1.7.3. Strategic Alliances or Partnerships
14.1.7.4. Recent Developments
14.1.7.5. Financial Details
14.1.7.6. Others
14.1.8. Heights
14.1.8.1. Business Description
14.1.8.2. Service Portfolio
14.1.8.3. Strategic Alliances or Partnerships
14.1.8.4. Recent Developments
14.1.8.5. Financial Details
14.1.8.6. Others
14.1.9. Benchmark Events
14.1.9.1. Business Description
14.1.9.2. Service Portfolio
14.1.9.3. Strategic Alliances or Partnerships
14.1.9.4. Recent Developments
14.1.9.5. Financial Details
14.1.9.6. Others
14.1.10. Riyadh Exhibitions Company Ltd.
14.1.10.1. Business Description
14.1.10.2. Service Portfolio
14.1.10.3. Strategic Alliances or Partnerships
14.1.10.4. Recent Developments
14.1.10.5. Financial Details
14.1.10.6. Others
14.1.11. Others
15. Disclaimer

List of Tables

Table 1: Saudi Arabia Event Management Market Value Chain Analysis

Table 2: Saudi Arabia Event Management Market Trends & Developments

Table 3: Saudi Arabia Event Management Market Policies, Regulations, and Product Standards

Table 4: Saudi Arabia Event Management Market Dynamics

Table 5: Growth Drivers of the Saudi Arabia Event Management Market

Table 6: Challenges in the Saudi Arabia Event Management Market

Table 7: Saudi Arabia Event Management Market Hotspot & Opportunities

Table 8: Saudi Arabia Event Management Market Outlook, 2020-2030F

Table 9: Market Size & Outlook by Revenue (USD Million)

Table 10: Market Share & Outlook by End Users

Table 11: Corporate Market Size & Forecast 2020-2030 (USD Million)

Table 12: Individual Market Size & Forecast 2020-2030 (USD Million)

Table 13: Public Market Size & Forecast 2020-2030 (USD Million)

Table 14: Market Size & Forecast by Types (USD Million)

Table 15: Market Size & Forecast by Scale of Events (USD Million)

Table 16: Market Size & Forecast by Revenue Sources (USD Million)

Table 17: Market Size & Forecast by Region

Table 18: Company Revenue Shares

Table 19: Competitor Characteristics

Table 20: Saudi Arabia Corporate Event Management Market Outlook, 2020-2030F

Table 21: Saudi Arabia Individual Event Management Market Outlook, 2020-2030F

Table 22: Saudi Arabia Public Event Management Market Outlook, 2020-2030F

Table 23: Key Strategic Imperatives for Success & Growth

Table 24: Competition Outlook

Table 25: Company Profiles Overview

List of Figures

Figure 1: Saudi Arabia Event Management Market Revenue Growth Trends

Figure 2: Corporate Event Market Share by Type

Figure 3: Individual Event Market Share by Type

Figure 4: Public Event Market Share by Type

Figure 5: Market Size Comparison by Scale of Events

Figure 6: Revenue Sources Breakdown for Event Management

Figure 7: Geographic Distribution of Event Management Market

Figure 8: Event Attendance Trends Over the Years

Figure 9: Key Competitors in the Saudi Arabia Event Management Market

Figure 10: Event Management Market Forecast Trends

Figure 11: Consumer Preferences in Event Types

Figure 12: Sponsorship Contribution to Event Revenue

Figure 13: Advertising Spend in Event Management Sector

Figure 14: Regional Event Management Opportunities

Figure 15: Future Outlook of Event Management in Saudi Arabia (2020-2030)

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