スポーツ市場におけるAI – 2030年までの世界予測

Report Overview

The AI in Sports market was estimated to be USD  1.03  billion in 2024 to USD 2.61 billion by 2030 at a compound annual growth rate (CAGR) of 16.7% from 2024 to 2030. With the help of Machine Learning (ML) and other models, advancements in sports AI are enabling organizations to process vast volumes of data in real-time.

スポーツにおけるAI 市場は、2024 年から 2030 年までの年間平均成長率 (CAGR) 16.7% で、2024 年に 10 億 3,000 万米ドル、2030 年までに 26 億 1,000 万米ドルになると推定されています。機械学習 (ML) やその他のモデルの助けを借りて、スポーツ AI の進歩により、組織は膨大な量のデータをリアルタイムで処理できるようになります。

This technology helps analyze player patterns, study sports motions from videos and motion sensors, and even predict an athlete’s health status for performance improvement and injury management. Athletes can also enhance their VR experience through AI, as it integrates VR systems that allow them to train, strategize, and think on their feet in a controlled environment, free from the limitations of distance or geography. These innovations are particularly valuable to end users like sports associations, sports teams, and media & broadcasting organizations, helping them optimize performance, enhance fan engagement, and improve content delivery.

In the case of fans, AI allows for enhanced experience in the form of personalized offerings, efficient ticketing systems, and attendance to events from any geographical location. In e-Sports AI enhances the experience of playing by managing player ranks well, improving the content, and simulating actions of characters in the video game. These technological improvements are changing the dynamics of professional sports as well as the behavior of the audiences, enhancing their interaction and immersion.

“By Team Sports, Basketball sport is expected to have the largest market size during the forecast period.” AI is increasingly transforming basketball by enhancing performance assessment, fan engagement, and strategy management, positioning the sport to lead in adopting advanced technologies. Leagues like the NBA are already utilizing AI-driven tools such as player tracking systems to monitor positions, manage workloads, and improve training exercises. These tools enable more accurate insights into player movements and physical demands, enhancing overall team performance. Coaches also benefit from AI-based wearable devices and cameras that provide real-time analysis, allowing them to implement proactive strategies during games.

The partnership between the NBA and Microsoft, which streams select games with AI-generated highlights, is a prime example of how AI is improving fan engagement and content delivery. These AI tools offer fans real-time, personalized experiences, such as enhanced highlights, player stats, and game insights, creating deeper interaction with the sport.

The worldwide popularity of basketball, particularly in regions like the US, China, and Europe, generates vast amounts of data, which is vital for continuously improving AI models. The global reach of basketball, combined with its high data output, accelerates the development and application of AI in the sport, allowing for more refined and effective solutions. As a result, basketball stands at the forefront of AI integration among sports, making it a leader in this technological evolution.

“By End User segment, the Sports Media & Broadcasting will witness the highest growth during the forecast period.” Within the realm of AI in sports, the media and broadcasting segment is expected to experience significant growth in the coming years. This growth is driven by AI’s ability to simplify and enhance the fan experience, particularly for those watching from home. For example, AI can enable near real-time content customization, quickly retrieve relevant data during events, and generate concise highlight reels of ongoing matches. Companies like IBM and AWS are already using AI to produce engaging highlight clips that captivate viewers and maintain excitement throughout the game. This technology not only improves the viewing experience but also increases fan engagement and retention.

AI also enables the integration of Virtual Reality (VR) and Augmented Reality (AR) technologies, facilitating spatial interactions that transcend physical space limitations and offer real-time data visualization during events, thereby enhancing fan engagement. Moreover, the ability to provide commentary in several languages through AI technology during the Olympic Games allows the audience reach to be maximized. Furthermore, AI targeted advertising  boosts sales for television stations. Additionally, due to  high spending trend on the streaming services on rise will further boost the growth of the this segment.

“Asia Pacific to  witness highest growth during the forecast period.”

As a result of the digital transformation in countries such as China, Japan, and India, it is estimated that the size of the APAC will be the largest for the AI in Sports market. This is due to the rising trend in employing AI in player monitoring, fan engagement, performance enhancement, devising game strategies, and in the facilitation of other sport-related activities. The advanced smart stadiums and AI analytics investment by the sporting organizations is also responsible for the growth of the market in this region. For example, Epic Games provided AI-powered solutions that enabled real-time interaction with the audience, a significant achievement given the challenges posed by the Tokyo 2020 Satellite Olympics. Additionally, the growing popularity of sports like cricket, soccer, esports, and others in the region requires the use of Artificial Intelligence (AI) applications, such as player tracking systems, injury prediction technology, and data-driven strategy tools.

Furthermore, the young demographics in APAC, with high average access to the internet and high usage of wearables in the market, also increases the conviction for AI sporting activities. The growing population of e-Sports and gaming in China also presents a conducive environment for the acceptance of Integrating AI with sports. Owing to these factors, the region is expected to witness the highest growth during the forecast period.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

• By Company Type: Tier 1 – 62%, Tier 2 – 23%, and Tier 3 – 15%
• By Designation: C-level –50%, D-level – 30%, and Others – 20%
• By Region: North America – 38%, Europe – 15%, Asia Pacific – 35%, Middle East & Africa – 7%, and Latin America- 5%.

The players in the AI in Sports market include Cisco (US), IBM (US), Intel (US), Microsoft (US), AWS (US), SAP SE (Germany), Ericsson (Sweden), Oracle (US), Stats Perform (US), Tech Mahindra  (India), Sportradar AG (Switzerland), HCL Technologies (India), Extreme Networks (US), Salesforce (US), SAS Institute (US), Catapult Group (Australia), Genius Sports (UK), Kitman Labs (Ireland), PlaySight (Israel), Quantiphi (US), SciSports (Netherlands), Spiideo (Sweden), Sportlogiq (Canada), ChyronHego  Corporation (US), TruMedia Networks (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their AI in Sports market footprint.

Research Coverage

The market study covers the AI in Sports market size across different segments. It aims to estimate the market size and the growth potential across different segments, including offering, technology, sports , end user, and region. The offering includes solutions and services. Solutions are segregated into Performance Analytics, Player Monitoring, Game Strategy and Coaching Solutions, Fan Engagement and Experience Enhancement, Broadcast Management, and Other Solutions. The other segmentation is the technology, which includes Generative AI and Other AI types. The sports type segmentation includes Individual Sports, Team Sports, and e-Sports. The end user segmentation includes Sports Associations, Sports Teams, Sports Media & Broadcasting, and other end users. The regional analysis of the AI in Sports market covers North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Key Benefits of Buying the Report

The report will help market leaders and new entrants with information on the closest approximations of the global AI in Sports market’s revenue numbers and subsegments. It will also help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

Analysis of key drivers (Advancements in AI and ML, Increasing Data Availability, Rising Demand for Personalized Fan Experiences, Enhanced Athlete Performance and Injury Prevention, Investment in eSports), opportunities (Expansion of AI in Training and Scouting, Growth in Virtual and Augmented Reality, AI-Driven Health and Fitness Solutions, AI for Smart Stadiums), and challenges (Lack of Skilled Professionals, Ethical and Fairness Issues, Regulatory and Compliance Barriers) influencing the growth of the AI in Sports market.

• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the AI in Sports market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the AI in Sports market across various regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the AI in Sports market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Cisco (US), IBM (US), Intel (US), Microsoft (US), AWS (US), SAP SE (Germany), Ericsson (Sweden), Oracle (US), Stats Perform (US), Tech Mahindra (India), Sportradar AG (Switzerland), HCL Technologies (India), Extreme Networks (US), Salesforce (US), SAS Institute (US), Catapult Group (Australia), Genius Sports (UK), Kitman Labs (Ireland), PlaySight (Israel), Quantiphi (US), SciSports (Netherlands), Spiideo (Sweden), Sportlogiq (Canada), ChyronHego Corporation (US), TruMedia Networks (US).

Table of Contents

1               INTRODUCTION              30

1.1           STUDY OBJECTIVES       30

1.2           MARKET DEFINITION   30

1.3           STUDY SCOPE   31

1.3.1        MARKET SEGMENTATION           31

1.3.2        INCLUSIONS AND EXCLUSIONS 32

1.4           YEARS CONSIDERED      32

1.5           CURRENCY CONSIDERED            33

1.6           STAKEHOLDERS               34

2               RESEARCH METHODOLOGY       35

2.1           RESEARCH DATA              35

2.1.1        SECONDARY DATA          36

2.1.2        PRIMARY DATA 36

2.1.2.1    Primary interviews with experts         36

2.1.2.2    Breakdown of primary profiles           37

2.1.2.3    Key insights from industry experts    37

2.2           MARKET SIZE ESTIMATION         38

2.2.1        TOP-DOWN APPROACH                38

2.2.2        BOTTOM-UP APPROACH              39

2.2.3        AI IN SPORTS MARKET ESTIMATION: DEMAND-SIDE ANALYSIS            40

2.3           DATA TRIANGULATION                41

2.4           RISK ASSESSMENT           43

2.5           RESEARCH ASSUMPTIONS           43

2.6           LIMITATIONS    43

3               EXECUTIVE SUMMARY  44

4               PREMIUM INSIGHTS       47

4.1           ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AI IN SPORTS MARKET              47

4.2           AI IN SPORTS MARKET, BY OFFERING, 2024          47

4.3           AI IN SPORTS MARKET, BY SERVICE        48

4.4           AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE                 48

4.5           AI IN SPORTS MARKET, BY SOLUTION   48

4.6           AI IN SPORTS MARKET, BY TYPE               49

4.7           AI IN SPORTS MARKET, BY SPORTS TYPE              49

4.8           AI IN SPORTS MARKET, BY END USER     49

4.9           NORTH AMERICA: AI IN SPORTS MARKET, BY OFFERING AND TYPE           50

5               MARKET OVERVIEW AND INDUSTRY TRENDS    51

5.1           INTRODUCTION              51

5.2           MARKET DYNAMICS       51

5.2.1        DRIVERS               52

5.2.1.1    Enhanced player performance analytics driving competitive advantage               52

5.2.1.2    Improved fan engagement resulting in increased revenue generation              52

5.2.1.3    Advanced injury prediction tools leading to better athlete safety                 53

5.2.2        RESTRAINTS      53

5.2.2.1    High implementation costs limiting widespread adoption                 53

5.2.2.2    Data privacy concerns hindering trust in AI solutions   53

5.2.2.3    Limited AI expertise creating barriers for smaller sports organizations         53

5.2.3        OPPORTUNITIES              53

5.2.3.1    AI-driven personalization unlocking new revenue streams in

fan experiences     53

5.2.3.2    Growth in e-sports fostering innovation in AI applications                 54

5.2.3.3    Integration of wearable technology enhancing real-time

performance insights            54

5.2.4        CHALLENGES    54

5.2.4.1    Complexity in integrating AI with existing sports infrastructure                 54

5.2.4.2    Potential algorithmic bias impacting fairness in sports analytics                 54

5.2.4.3    Evolving regulatory frameworks creating uncertainty for

AI deployment      54

5.3           BRIEF HISTORY OF EVOLUTION OF AI IN SPORTS SOLUTIONS AND SERVICES         55

5.4           AI IN SPORTS MARKET: ECOSYSTEM ANALYSIS/MARKET MAP       56

5.5           CASE STUDY ANALYSIS 57

5.5.1        CATAPULT ENHANCED ATHLETE PERFORMANCE TRACKING WITH

ADVANCED WEARABLE TECH SOLUTIONS          57

5.5.2        ORLANDO MAGIC LEVERAGED SAS FOR DATA-DRIVEN FAN ENGAGEMENT AND BUSINESS INSIGHTS    58

5.5.3        VODAFONE BOOSTED ENGAGEMENT WITH REAL-TIME AI INSIGHTS

FROM STATS PERFORM’S TECHNOLOGY              58

5.6           SUPPLY CHAIN ANALYSIS             59

5.7           PLANNING AND DESIGNING      59

5.8           REGULATORY LANDSCAPE         60

5.8.1        REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS             60

5.8.1.1    FIFA (Fédération Internationale de Football Association)                 60

5.8.1.2    International Olympic Committee (IOC)        60

5.8.1.3    European Union (EU)         60

5.8.2        KEY REGULATIONS         62

5.8.2.1    North America      62

5.8.2.1.1 US and Canada     62

5.8.2.2    Europe   62

5.8.2.2.1 UK, France, and Germany  62

5.8.2.3    Asia Pacific            63

5.8.2.3.1 Australia 63

5.8.2.3.2 China      63

5.8.2.4    Middle East & Africa            63

5.8.2.4.1 UAE        63

5.8.2.5    Latin America       63

5.8.2.5.1 Brazil      63

5.9           PRICING ANALYSIS          63

5.9.1        PRICING OF SOLUTIONS, BY KEY PLAYER, 2023  63

5.9.2        INDICATIVE PRICING ANALYSIS, BY SPORTS TYPE, 2023                 64

5.10         TECHNOLOGY ANALYSIS             65

5.10.1      KEY TECHNOLOGIES     65

5.10.1.1  Machine Learning & Deep Learning 65

5.10.1.2  Computer Vision  65

5.10.1.3  Natural Language Processing (NLP)                65

5.10.1.4  Predictive Analytics              65

5.10.1.5  Robotic Process Automation (RPA) 65

5.10.2      COMPLEMENTARY TECHNOLOGIES       65

5.10.2.1  Augmented Reality (AR)/Virtual Reality (VR)                66

5.10.2.2  Sensor Integration Technology          66

5.10.2.3  Big Data Analytics                66

5.10.2.4  Cloud Computing 66

5.10.2.5  Cybersecurity        66

5.10.3      ADJACENT TECHNOLOGIES       66

5.10.3.1  Blockchain             66

5.10.3.2  5G Connectivity    66

5.10.3.3  Edge Computing  67

5.10.3.4  Digital Twins        67

5.11         PATENT ANALYSIS          67

5.12         PORTER’S FIVE FORCES ANALYSIS           71

5.12.1      THREAT OF NEW ENTRANTS      72

5.12.2      THREAT OF SUBSTITUTES          72

5.12.3      BARGAINING POWER OF SUPPLIERS       73

5.12.4      BARGAINING POWER OF BUYERS             73

5.12.5      INTENSITY OF COMPETITIVE RIVALRY 73

5.13         TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES       73

5.14         KEY STAKEHOLDERS AND BUYING CRITERIA     74

5.14.1      KEY STAKEHOLDERS IN BUYING PROCESS           74

5.14.2      BUYING CRITERIA           75

5.15         KEY CONFERENCES AND EVENTS             75

5.16         TECHNOLOGY ROADMAP FOR AI IN SPORTS MARKET                 76

5.16.1      SHORT-TERM ROADMAP (2023–2025)      76

5.16.2      MID-TERM ROADMAP (2026–2028)            76

5.16.3      LONG-TERM ROADMAP (2029–2030)        76

5.17         BEST PRACTICES IN AI IN SPORTS MARKET         76

5.17.1      PERFORMANCE ANALYSIS AND INJURY PREVENTION                 76

5.17.2      AI-POWERED FAN ENGAGEMENT             77

5.17.3      REAL-TIME GAME ANALYTICS AND STRATEGY OPTIMIZATION                77

5.17.4      AUTOMATED CONTENT CREATION       77

5.17.5      TALENT SCOUTING AND RECRUITMENT              77

5.18         CURRENT AND EMERGING BUSINESS MODELS 77

5.18.1      SUBSCRIPTION-BASED ANALYTICS PLATFORMS                 77

5.18.2      DATA-AS-A-SERVICE (DAAS)       78

5.18.3      SPONSORSHIP AND ADVERTISING OPTIMIZATION (AI-DRIVEN)               78

5.19         AI IN SPORTS MARKET: TOOLS, FRAMEWORKS, AND TECHNIQUES    78

5.20         HS CODE ANALYSIS: ELECTRONIC INTEGRATED CIRCUITS; PARTS THEREOF (8542)           79

5.20.1      EXPORT SCENARIO OF ELECTRONIC INTEGRATED CIRCUITS;

PARTS THEREOF (8542) 79

5.20.2      IMPORT SCENARIO OF ELECTRONIC INTEGRATED CIRCUITS;

PARTS THEREOF (8542) 80

5.21         INVESTMENT AND FUNDING SCENARIO               81

5.22         IMPACT OF GENERATIVE AI ON AI IN SPORTS MARKET                 81

5.22.1      TOP USE CASES AND MARKET POTENTIAL          81

5.22.1.1  Key use cases         82

5.22.2      BEST PRACTICES              83

5.22.2.1  Sports Analytics Industry    83

5.22.2.2  Fan Engagement Industry  83

5.22.2.3  Injury Prevention & Rehabilitation Industry   83

5.22.3      CASE STUDIES OF GENERATIVE AI IMPLEMENTATION                 84

5.22.3.1  Global Sports Streaming Service Enhanced Viewer Engagement

with AI-generated Content 84

5.22.3.2  Football Team Optimized Player Performance and Injury

Prevention Using AI-driven Data Insights       84

5.22.3.3  Sports Apparel Brand Increased Merchandise Sales by Creating

AI-generated Custom Designs           84

5.22.4      CLIENT READINESS AND IMPACT ASSESSMENT 85

5.22.4.1  Client A: Major Football Club            85

5.22.4.2  Client B: Global Sports Streaming Platform    85

5.22.4.3  Client C: Professional Basketball Team            85

6               AI IN SPORTS MARKET, BY OFFERING    86

6.1           INTRODUCTION              87

6.1.1        OFFERING: MARKET DRIVERS    88

6.2           SOLUTIONS        88

6.2.1        PERFORMANCE ANALYTICS        90

6.2.1.1    AI-based performance analytics assess player and team performance to improve gameplay and prevent injuries                 90

6.2.2        PLAYER MONITORING  91

6.2.2.1    AI-powered player monitoring tracks health, fitness, and performance metrics, helping teams manage workload and prevent injuries                 91

6.2.3        GAME STRATEGY & COACHING SOLUTIONS       92

6.2.3.1    AI tools optimize game strategies and coaching methods to enhance decision-making and performance during competitions 92

6.3           FAN ENGAGEMENT & EXPERIENCE ENHANCEMENT                 93

6.3.1        AI SOLUTIONS ENHANCE FAN EXPERIENCES BY PROVIDING REAL-TIME STATS, PERSONALIZED INTERACTIONS, AND IMMERSIVE FEATURES        93

6.3.2        BROADCAST MANAGEMENT      94

6.3.2.1    AI-driven broadcast solutions optimize content delivery, improve viewer experience, and streamline broadcasting processes            94

6.3.3        OTHER SOLUTIONS        95

6.4           SERVICES             96

6.4.1        PROFESSIONAL SERVICES            97

6.4.2        TRAINING & CONSULTING          98

6.4.2.1    Consulting services help sports organizations plan and implement

AI strategies tailored to their needs, ensuring optimal adoption and use of AI solutions           98

6.4.3        SYSTEM INTEGRATION & IMPLEMENTATION    99

6.4.3.1    System integration services deploy AI solutions seamlessly within existing sports operations, ensuring smooth adoption and functionality                 99

6.4.4        SUPPORT & MAINTENANCE        100

6.4.4.1    Support and maintenance services ensure AI systems function properly over time, providing updates, troubleshooting, and ongoing monitoring             100

6.4.5        MANAGED SERVICES      101

6.4.5.1    Outsourced management services handle the day-to-day running and optimization of AI systems, enabling sports organizations to focus on core operations     101

7               AI IN SPORTS MARKET, BY TYPE               103

7.1           INTRODUCTION              104

7.1.1        TYPE: MARKET DRIVERS               104

7.2           GENERATIVE AI                105

7.3           OTHER AI            106

7.3.1        MACHINE LEARNING     107

7.3.1.1    Machine learning enables systems to learn from data and make predictions, optimizing player performance, injury prevention, and fan insights  107

7.3.2        NATURAL LANGUAGE PROCESSING       107

7.3.2.1    NLP allows machines to understand and interact with human language, improving fan engagement and automating commentary and content analysis    107

7.3.3        COMPUTER VISION        108

7.3.3.1    Computer vision interprets visual data, enabling accurate analysis

of game footage and player movements, improving coaching and officiating               108

7.3.4        PREDICTIVE ANALYTICS               108

7.3.4.1    Predictive analytics uses historical data and algorithms to forecast future trends, optimizing strategies, predicting game outcomes,

and analyzing player performance     108

8               AI IN SPORTS MARKET, BY SPORTS TYPE              109

8.1           INTRODUCTION              110

8.1.1        SPORTS TYPE: MARKET DRIVERS              110

8.2           INDIVIDUAL SPORTS     111

8.2.1        BOXING                113

8.2.1.1    Advanced analytics and motion tracking enable boxers to improve techniques and track opponent tendencies      113

8.2.2        TENNIS 114

8.2.2.1    AI-powered tools assist players in analyzing match performance

and predicting opponent strategies   114

8.2.3        RACING                115

8.2.3.1    AI systems optimize vehicle performance and driver strategies

for competitive racing          115

8.2.4        ATHLETICS         116

8.2.4.1    Biometric monitoring and performance analytics aid athletes in achieving peak physical output           116

8.2.5        OTHERS                116

8.3           TEAM SPORTS   117

8.3.1        CRICKET              119

8.3.1.1    AI assists in analyzing player and team data to improve batting

and bowling strategies         119

8.3.2        SOCCER                120

8.3.2.1    Real-time analytics and tactical insights revolutionize team management and gameplay 120

8.3.3        AMERICAN FOOTBALL/RUGBY 121

8.3.3.1    AI helps strategize, monitor player safety, and enhance

on-field performance            121

8.3.4        BASKETBALL     122

8.3.4.1    Advanced analytics optimize shooting, defense, and player

rotations for improved results             122

8.3.5        BASEBALL           123

8.3.5.1    AI-driven tools refine strategy, from batting lineups to field positioning             123

8.3.6        HOCKEY               124

8.3.6.1    Video analysis and wearable tracking support tactical decisions

and player well-being           124

8.3.7        OTHERS                125

8.4           E-SPORTS            126

9               AI IN SPORTS MARKET, BY END USER     127

9.1           INTRODUCTION              128

9.1.1        END USER: MARKET DRIVERS    128

9.1.2        SPORTS ASSOCIATIONS                129

9.1.2.1    AI empowers sports associations in fair play, logistical management, and fan engagement, enhancing governance and global event execution     129

9.1.3        SPORTS TEAMS 130

9.1.3.1    Sports teams integrate AI for performance analytics, injury prevention, and player recruitment, ensuring competitive advantage                 130

9.1.4        SPORTS MEDIA & BROADCASTING          131

9.1.4.1    AI revolutionizes sports broadcasting by automating content creation, enhancing fan engagement, and delivering tailored experiences                 131

9.1.5        OTHER END USERS         132

10            AI IN SPORTS MARKET, BY REGION         134

10.1         INTRODUCTION              135

10.2         NORTH AMERICA             136

10.2.1      NORTH AMERICA: MACROECONOMIC OUTLOOK                 136

10.2.2      US           142

10.2.2.1  US witnesses widespread AI integration in professional leagues

and fan engagement             142

10.2.3      CANADA               147

10.2.3.1  Canada emphasizes athlete training and grassroots development with AI technologies             147

10.3         EUROPE               152

10.3.1      EUROPE: MACROECONOMIC OUTLOOK               152

10.3.2      UK          159

10.3.2.1  UK excels in leveraging AI for elite sports broadcasting and officiating               159

10.3.3      GERMANY           164

10.3.3.1  Germany focuses on wearable technology and fan-centric

AI applications      164

10.3.4      FRANCE                164

10.3.4.1  France integrates AI in immersive fan experiences and sports event management                164

10.3.5      ITALY    165

10.3.5.1  Italy invests in AI for enhanced coaching systems and automated highlights               165

10.3.6      SPAIN    165

10.3.6.1  Spain emphasizes on AI in talent development and real-time

match applications                165

10.3.7      NORDIC COUNTRIES     165

10.3.7.1  Nordic countries lead in AI for winter sports and sustainable

stadium technologies            165

10.3.8      REST OF EUROPE             166

10.4         ASIA PACIFIC     166

10.4.1      ASIA PACIFIC: MACROECONOMIC OUTLOOK     166

10.4.2      CHINA  173

10.4.2.1  China is leveraging AI to boost player performance and enhance

fan engagement in sports    173

10.4.3      JAPAN   178

10.4.3.1  Japan is applying AI for player health management and improving

fan experiences in sports     178

10.4.4      INDIA    178

10.4.4.1  India is using AI to revolutionize sports analytics and player development          178

10.4.5      AUSTRALIA & NEW ZEALAND     179

10.4.5.1  Australia & New Zealand are integrating AI to optimize

performance and fan interactions in sports      179

10.4.6      SOUTH KOREA  179

10.4.6.1  South Korea is adopting AI for real-time sports analytics and

e-sports advancements        179

10.4.7      SOUTHEAST ASIA            179

10.4.7.1  Southeast Asia is embracing AI to improve sports performance

and fan engagement             179

10.4.8      REST OF ASIA PACIFIC   180

10.5         MIDDLE EAST & AFRICA                180

10.5.1      MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK                 180

10.5.2      UAE        187

10.5.2.1  UAE accelerates AI integration in sports with smart stadium initiatives and enhanced fan engagement platforms       187

10.5.3      KSA        187

10.5.3.1  Saudi Arabia’s focus on Vision 2030, hosting mega-events, and sports technology to drive AI adoption              187

10.5.4      KUWAIT               192

10.5.4.1  Kuwait emphasizes AI in grassroots sports, talent development, and local sports programs   192

10.5.5      BAHRAIN             192

10.5.5.1  Bahrain leverages AI for advanced event management, youth sports development, and immersive fan experiences      192

10.5.6      SOUTH AFRICA 192

10.5.6.1  South Africa leverages AI for athlete performance enhancement, injury prevention, and sports analytics              192

10.5.7      REST OF MIDDLE EAST & AFRICA             192

10.6         LATIN AMERICA                193

10.6.1      LATIN AMERICA: MACROECONOMIC OUTLOOK                 193

10.6.2      BRAZIL 199

10.6.2.1  Brazil is at forefront of AI adoption in sports, with AI technologies revolutionizing player training, tactical analysis, and injury prevention                 199

10.6.3      MEXICO                204

10.6.3.1  In Mexico, AI is not just reshaping football but also transforming other sports such as Lucha Libre       204

10.6.4      ARGENTINA       204

10.6.4.1  In Argentina, AI technologies are being used to refine sports training, analyze player performance, and enhance fan experience                 204

10.6.5      REST OF LATIN AMERICA             205

11            COMPETITIVE LANDSCAPE         206

11.1         INTRODUCTION              206

11.2         KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021–2024                 206

11.3         REVENUE ANALYSIS, 2019–2023  208

11.4         MARKET SHARE ANALYSIS, 2023                 208

11.4.1      MARKET RANKING ANALYSIS     212

11.5         COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023                 212

11.5.1      STARS   212

11.5.2      EMERGING LEADERS     212

11.5.3      PERVASIVE PLAYERS      212

11.5.4      PARTICIPANTS 212

11.5.5      COMPANY FOOTPRINT: KEY PLAYERS, 2023         214

11.6         COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023        220

11.6.1      PROGRESSIVE COMPANIES         220

11.6.2      RESPONSIVE COMPANIES            220

11.6.3      DYNAMIC COMPANIES  220

11.6.4      STARTING BLOCKS         220

11.6.5      COMPETITIVE BENCHMARKING: STARTUPS/SMES,2021-2024        222

11.6.5.1  Detailed list of key startups/SMEs    222

11.6.5.2  Competitive benchmarking of key startups/SMEs          223

11.7         COMPETITIVE SCENARIO AND TRENDS                224

11.7.1      PRODUCT LAUNCHES AND ENHANCEMENTS    224

11.7.2      DEALS  225

11.8         BRAND/PRODUCT COMPARISON ANALYSIS        226

11.9         COMPANY VALUATION AND FINANCIAL METRICS OF KEY AI IN SPORTS

MARKET PROVIDERS     227

12            COMPANY PROFILES      228

12.1         KEY PLAYERS     228

12.1.1      MICROSOFT       228

12.1.1.1  Business overview 228

12.1.1.2  Products/Solutions/Services offered 229

12.1.1.3  Recent developments           230

12.1.1.3.1                Product launches  230

12.1.1.3.2                Deals      230

12.1.1.4  MnM view              230

12.1.1.4.1                Right to win           230

12.1.1.4.2                Strategic choices   230

12.1.1.4.3                Weaknesses and competitive threats 230

12.1.2      IBM        231

12.1.2.1  Business overview 231

12.1.2.2  Products/Solutions/Services offered 232

12.1.2.3  Recent developments           233

12.1.2.3.1                Product launches  233

12.1.2.3.2                Deals      233

12.1.2.4  MnM view              234

12.1.2.4.1                Right to win           234

12.1.2.4.2                Strategic choices   234

12.1.2.4.3                Weaknesses and competitive threats 234

12.1.3      ORACLE                235

12.1.3.1  Business overview 235

12.1.3.2  Products/Solutions/Services offered 236

12.1.3.3  Recent developments           237

12.1.3.3.1                Product launches  237

12.1.3.3.2                Deals      237

12.1.3.4  MnM view              237

12.1.3.4.1                Right to win           237

12.1.3.4.2                Strategic choices   237

12.1.3.4.3                Weaknesses and competitive threats 237

12.1.4      AWS       238

12.1.4.1  Business overview 238

12.1.4.2  Products/Solutions/Services offered 239

12.1.4.3  Recent developments           240

12.1.4.3.1                Product launches  240

12.1.4.3.2                Deals      240

12.1.4.4  MnM view              241

12.1.4.4.1                Right to win           241

12.1.4.4.2                Strategic choices   241

12.1.4.4.3                Weaknesses and competitive threats 241

12.1.5      SAP SE  242

12.1.5.1  Business overview 242

12.1.5.2  Products/Solutions/Services offered 243

12.1.5.3  Recent developments           244

12.1.5.3.1                Deals      244

12.1.5.4  MnM view              245

12.1.5.4.1                Right to win           245

12.1.5.4.2                Strategic choices   245

12.1.5.4.3                Weaknesses and competitive threats 245

12.1.6      STATS PERFORM              246

12.1.6.1  Business overview 246

12.1.6.2  Products/Solutions/Services offered 246

12.1.6.3  Recent developments           247

12.1.6.3.1                Product launches  247

12.1.6.3.2                Deals      247

12.1.7      SPORTRADAR AG             248

12.1.7.1  Business overview 248

12.1.7.2  Products/Solutions/Services offered 248

12.1.7.3  Recent developments           249

12.1.7.3.1                Product launches  249

12.1.7.3.2                Deals      249

12.1.8      SAS INSTITUTE 250

12.1.8.1  Business overview 250

12.1.8.2  Products/Solutions/Services offered 250

12.1.8.3  Recent developments           251

12.1.8.3.1                Deals      251

12.1.9      INTEL   252

12.1.9.1  Business overview 252

12.1.9.2  Products/Solutions/Services offered 253

12.1.9.3  Recent developments           254

12.1.9.3.1                Product launches  254

12.1.9.3.2                Deals      254

12.1.10   EXLSERVICE HOLDINGS                255

12.1.11   HUDL    256

12.1.12   GLOBALSTEP    257

12.1.13   HCL TECHNOLOGIES     258

12.1.14   ZEBRA TECHNOLOGIES                259

12.1.15   SALESFORCE      260

12.2         STARTUPS/SMES              261

12.2.1      CATAPULT          261

12.2.2      KITMAN LABS    262

12.2.3      SPORTLOGIQ    263

12.2.4      CHYRONHEGO CORPORATION 264

12.2.5      GENIUS SPORTS                265

12.2.6      PLAYSIGHT         266

12.2.7      QUANTIPHI        267

12.2.8      SCISPORTS          268

12.2.9      TRUMEDIA NETWORKS 269

12.2.10   SPIIDEO               270

13            ADJACENT/RELATED MARKETS                271

13.1         INTRODUCTION              271

13.1.1      RELATED MARKETS        271

13.2         SPORTS TECHNOLOGY MARKET – GLOBAL FORECAST 2027        271

13.2.1      MARKET DEFINITION   271

13.3         SPORTS ANALYTICS MARKET – GLOBAL FORECAST 2026                 274

13.3.1      MARKET DEFINITION   274

14            APPENDIX           278

14.1         DISCUSSION GUIDE        278

14.2         KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL                281

14.3         CUSTOMIZATION OPTIONS        283

14.4         RELATED REPORTS         283

14.5         AUTHOR DETAILS           284

LIST OF TABLES

TABLE 1                USD EXCHANGE RATES, 2019–2023            33

TABLE 2                AI IN SPORTS MARKET: ECOSYSTEM       56

TABLE 3                NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  61

TABLE 4                EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  61

TABLE 5                ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  61

TABLE 6                ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND

OTHER ORGANIZATIONS             62

TABLE 7                AVERAGE SELLING PRICE OF KEY PLAYERS, BY SOLUTION, 2023                64

TABLE 8                INDICATIVE PRICING ANALYSIS, BY SPORTS TYPE, 2023           64

TABLE 9                LIST OF KEY PATENTS   68

TABLE 10              PORTER’S FIVE FORCES’ IMPACT ON AI IN SPORTS MARKET              71

TABLE 11              INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS  74

TABLE 12              KEY BUYING CRITERIA FOR END USERS                 75

TABLE 13              AI IN SPORTS MARKET: DETAILED LIST OF KEY CONFERENCES

AND EVENTS, 2024–2025                 75

TABLE 14              AI IN SPORTS MARKET, BY OFFERING, 2019–2023 (USD MILLION) 88

TABLE 15              AI IN SPORTS MARKET, BY OFFERING, 2024–2030 (USD MILLION) 88

TABLE 16             SOLUTIONS: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)            89

TABLE 17             SOLUTIONS: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)            89

TABLE 18              SOLUTIONS: AI IN SPORTS MARKET, BY SPORTS SOLUTION,

2019–2023 (USD MILLION)            89

TABLE 19              SOLUTIONS: AI IN SPORTS MARKET, BY SPORTS SOLUTION,

2024–2030 (USD MILLION)            90

TABLE 20              PERFORMANCE ANALYTICS: AI IN SPORTS MARKET, BY REGION,

2019–2023 (USD MILLION)            90

TABLE 21              PERFORMANCE ANALYTICS: AI IN SPORTS MARKET, BY REGION,

2024–2030 (USD MILLION)            91

TABLE 22              PLAYER MONITORING: AI IN SPORTS MARKET, BY REGION,

2019–2023 (USD MILLION)            91

TABLE 23              PLAYER MONITORING: AI IN SPORTS MARKET, BY REGION,

2024–2030 (USD MILLION)            92

TABLE 24              GAME STRATEGY & COACHING SOLUTIONS: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)                 92

TABLE 25              GAME STRATEGY & COACHING SOLUTIONS: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)                 93

TABLE 26              FAN ENGAGEMENT & EXPERIENCE ENHANCEMENT: AI IN SPORTS MARKET,

BY REGION, 2019–2023 (USD MILLION)   93

TABLE 27              FAN ENGAGEMENT & EXPERIENCE ENHANCEMENT: AI IN SPORTS MARKET,

BY REGION, 2024–2030 (USD MILLION)   94

TABLE 28              BROADCAST MANAGEMENT: AI IN SPORTS MARKET, BY REGION,

2019–2023 (USD MILLION)            94

TABLE 29              BROADCAST MANAGEMENT: AI IN SPORTS MARKET, BY REGION,

2024–2030 (USD MILLION)            95

TABLE 30              OTHER SOLUTIONS: AI IN SPORTS MARKET, BY REGION,

2019–2023 (USD MILLION)            95

TABLE 31              OTHER SOLUTIONS: AI IN SPORTS MARKET, BY REGION,

2024–2030 (USD MILLION)            95

TABLE 32              SERVICES: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)            96

TABLE 33              SERVICES: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)            96

TABLE 34              SERVICES: AI IN SPORTS MARKET, BY SERVICE TYPE, 2019–2023 (USD MILLION)                96

TABLE 35              SERVICES: AI IN SPORTS MARKET, BY SERVICE TYPE, 2024–2030 (USD MILLION)                97

TABLE 36              PROFESSIONAL SERVICES: AI IN SPORTS MARKET, BY REGION,

2019–2023 (USD MILLION)            97

TABLE 37              PROFESSIONAL SERVICES: AI IN SPORTS MARKET, BY REGION,

2024–2030 (USD MILLION)            97

TABLE 38              PROFESSIONAL SERVICES: AI IN SPORTS MARKET, BY TYPE,

2019–2023 (USD MILLION)            98

TABLE 39              PROFESSIONAL SERVICES: AI IN SPORTS MARKET, BY TYPE,

2024–2030 (USD MILLION)            98

TABLE 40              CONSULTING: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)          98

TABLE 41              CONSULTING: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)          99

TABLE 42              SYSTEM INTEGRATION & IMPLEMENTATION: AI IN SPORTS MARKET,

BY REGION, 2019–2023 (USD MILLION)   99

TABLE 43              SYSTEM INTEGRATION & IMPLEMENTATION: AI IN SPORTS MARKET,

BY REGION, 2024–2030 (USD MILLION)   100

TABLE 44              SUPPORT & MAINTENANCE: AI IN SPORTS MARKET, BY REGION,

2019–2023 (USD MILLION)            100

TABLE 45              SUPPORT & MAINTENANCE: AI IN SPORTS MARKET, BY REGION,

2024–2030 (USD MILLION)            101

TABLE 46              MANAGED SERVICES: AI IN SPORTS MARKET, BY REGION,

2019–2023 (USD MILLION)            101

TABLE 47              MANAGED SERVICES: AI IN SPORTS MARKET, BY REGION,

2024–2030 (USD MILLION)            102

TABLE 48              AI IN SPORTS MARKET, BY TYPE, 2019–2023 (USD MILLION)            105

TABLE 49              AI IN SPORTS MARKET, BY TYPE, 2024–2030 (USD MILLION)            105

TABLE 50              GENERATIVE AI: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)          105

TABLE 51              GENERATIVE AI: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)          106

TABLE 52              OTHER AI: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)            106

TABLE 53              OTHER AI: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)            107

TABLE 54              AI IN SPORTS MARKET, BY SPORTS TYPE, 2019–2023 (USD MILLION)       111

TABLE 55              AI IN SPORTS MARKET, BY SPORTS TYPE, 2024–2030 (USD MILLION)       111

TABLE 56              INDIVIDUAL SPORTS: AI IN SPORTS MARKET, BY REGION,

2019–2023 (USD MILLION)            112

TABLE 57              INDIVIDUAL SPORTS: AI IN SPORTS MARKET, BY REGION,

2024–2030 (USD MILLION)            112

TABLE 58              INDIVIDUAL SPORTS: AI IN SPORTS MARKET, BY TYPE, 2019–2023 (USD MILLION)                112

TABLE 59              INDIVIDUAL SPORTS: AI IN SPORTS MARKET, BY TYPE, 2024–2030 (USD MILLION)                112

TABLE 60              BOXING: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)            113

TABLE 61              BOXING: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)            113

TABLE 62              TENNIS: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)            114

TABLE 63              TENNIS: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)            114

TABLE 64              RACING: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)            115

TABLE 65              RACING: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)            115

TABLE 66              ATHLETICS: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)            116

TABLE 67              ATHLETICS: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)            116

TABLE 68              OTHERS: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)            117

TABLE 69              OTHERS: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)            117

TABLE 70              TEAM SPORTS: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)          118

TABLE 71              TEAM SPORTS: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)          118

TABLE 72              TEAM SPORTS: AI IN SPORTS MARKET, BY TYPE, 2019–2023 (USD MILLION)            118

TABLE 73              TEAM SPORTS: AI IN SPORTS MARKET, BY TYPE, 2024–2030 (USD MILLION)            119

TABLE 74              CRICKET: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)            119

TABLE 75              CRICKET: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)            120

TABLE 76              SOCCER: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)            120

TABLE 77              SOCCER: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)            121

TABLE 78              AMERICAN FOOTBALL/RUGBY: AI IN SPORTS MARKET, BY REGION,

2019–2023 (USD MILLION)            121

TABLE 79              AMERICAN FOOTBALL/RUGBY: AI IN SPORTS MARKET, BY REGION,

2024–2030 (USD MILLION)            122

TABLE 80              BASKETBALL: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)          122

TABLE 81              BASKETBALL: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)          123

TABLE 82              BASEBALL: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)            123

TABLE 83              BASEBALL: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)            124

TABLE 84              HOCKEY: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)            124

TABLE 85              HOCKEY: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)            125

TABLE 86              OTHER TEAM SPORTS: AI IN SPORTS MARKET, BY REGION,

2019–2023 (USD MILLION)            125

TABLE 87              OTHER TEAM SPORTS: AI IN SPORTS MARKET, BY REGION,

2024–2030 (USD MILLION)            125

TABLE 88              E-SPORTS: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)            126

TABLE 89              E-SPORTS: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)            126

TABLE 90              AI IN SPORTS MARKET, BY END USER, 2019–2023 (USD MILLION) 129

TABLE 91              AI IN SPORTS MARKET, BY END USER, 2024–2030 (USD MILLION) 129

TABLE 92              SPORTS ASSOCIATIONS: AI IN SPORTS MARKET, BY REGION,

2019–2023 (USD MILLION)            130

TABLE 93              SPORTS ASSOCIATIONS: AI IN SPORTS MARKET, BY REGION,

2024–2030 (USD MILLION)            130

TABLE 94              SPORTS TEAMS: AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION)          131

TABLE 95              SPORTS TEAMS: AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION)          131

TABLE 96              SPORTS MEDIA & BROADCASTING: AI IN SPORTS MARKET, BY REGION,

2019–2023 (USD MILLION)            132

TABLE 97              SPORTS MEDIA & BROADCASTING: AI IN SPORTS MARKET, BY REGION,

2024–2030 (USD MILLION)            132

TABLE 98              OTHER END USERS: AI IN SPORTS MARKET, BY REGION,

2019–2023 (USD MILLION)            133

TABLE 99              OTHER END USERS: AI IN SPORTS MARKET, BY REGION,

2024–2030 (USD MILLION)            133

TABLE 100            AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION) 135

TABLE 101            AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION) 136

TABLE 102            NORTH AMERICA: AI IN SPORTS MARKET, BY OFFERING,

2019–2023 (USD MILLION)            137

TABLE 103            NORTH AMERICA: AI IN SPORTS MARKET, BY OFFERING,

2024–2030 (USD MILLION)            137

TABLE 104            NORTH AMERICA: AI IN SPORTS MARKET, BY SOLUTION,

2019–2023 (USD MILLION)            138

TABLE 105            NORTH AMERICA: AI IN SPORTS MARKET, BY SOLUTION,

2024–2030 (USD MILLION)            138

TABLE 106            NORTH AMERICA: AI IN SPORTS MARKET, BY SERVICE, 2019–2023 (USD MILLION)         138

TABLE 107            NORTH AMERICA: AI IN SPORTS MARKET, BY SERVICE, 2024–2030 (USD MILLION)         138

TABLE 108            NORTH AMERICA: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            139

TABLE 109            NORTH AMERICA: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            139

TABLE 110            NORTH AMERICA: AI IN SPORTS MARKET, BY TYPE, 2019–2023 (USD MILLION)                139

TABLE 111            NORTH AMERICA: AI IN SPORTS MARKET, BY TYPE, 2024–2030 (USD MILLION)                139

TABLE 112            NORTH AMERICA: AI IN SPORTS MARKET, BY SPORTS TYPE,

2019–2023 (USD MILLION)            140

TABLE 113            NORTH AMERICA: AI IN SPORTS MARKET, BY SPORTS TYPE,

2024–2030 (USD MILLION)            140

TABLE 114            NORTH AMERICA: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT,

2019–2023 (USD MILLION)            140

TABLE 115            NORTH AMERICA: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT,

2024–2030 (USD MILLION)            140

TABLE 116            NORTH AMERICA: AI IN SPORTS MARKET, BY TEAM SPORT,

2019–2023 (USD MILLION)            141

TABLE 117            NORTH AMERICA: AI IN SPORTS MARKET, BY TEAM SPORT,

2024–2030 (USD MILLION)            141

TABLE 118            NORTH AMERICA: AI IN SPORTS MARKET, BY END USER,

2019–2023 (USD MILLION)            141

TABLE 119            NORTH AMERICA: AI IN SPORTS MARKET, BY END USER,

2024–2030 (USD MILLION)            142

TABLE 120            NORTH AMERICA: AI IN SPORTS MARKET, BY COUNTRY,

2019–2023 (USD MILLION)            142

TABLE 121            NORTH AMERICA: AI IN SPORTS MARKET, BY COUNTRY,

2024–2030 (USD MILLION)            142

TABLE 122            US: AI IN SPORTS MARKET, BY OFFERING, 2019–2023 (USD MILLION)       143

TABLE 123            US: AI IN SPORTS MARKET, BY OFFERING, 2024–2030 (USD MILLION)       143

TABLE 124            US: AI IN SPORTS MARKET, BY SOLUTION, 2019–2023 (USD MILLION)       143

TABLE 125            US: AI IN SPORTS MARKET, BY SOLUTION, 2024–2030 (USD MILLION)       143

TABLE 126            US: AI IN SPORTS MARKET, BY SERVICE, 2019–2023 (USD MILLION)       144

TABLE 127            US: AI IN SPORTS MARKET, BY SERVICE, 2024–2030 (USD MILLION)       144

TABLE 128            US: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            144

TABLE 129            US: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            144

TABLE 130            US: AI IN SPORTS MARKET, BY TYPE, 2019–2023 (USD MILLION) 144

TABLE 131            US: AI IN SPORTS MARKET, BY TYPE, 2024–2030 (USD MILLION) 145

TABLE 132            US: AI IN SPORTS MARKET, BY SPORTS TYPE, 2019–2023 (USD MILLION)            145

TABLE 133            US: AI IN SPORTS MARKET, BY SPORTS TYPE, 2024–2030 (USD MILLION)            145

TABLE 134            US: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT, 2019–2023 (USD MILLION)            145

TABLE 135            US: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT, 2024–2030 (USD MILLION)            146

TABLE 136            US: AI IN SPORTS MARKET, BY TEAM SPORT, 2019–2023 (USD MILLION)            146

TABLE 137            US: AI IN SPORTS MARKET, BY TEAM SPORT, 2024–2030 (USD MILLION)            146

TABLE 138            US: AI IN SPORTS MARKET, BY END USER, 2019–2023 (USD MILLION)       147

TABLE 139            US: AI IN SPORTS MARKET, BY END USER, 2024–2030 (USD MILLION)       147

TABLE 140            CANADA: AI IN SPORTS MARKET, BY OFFERING, 2019–2023 (USD MILLION)            147

TABLE 141            CANADA: AI IN SPORTS MARKET, BY OFFERING, 2024–2030 (USD MILLION)            148

TABLE 142            CANADA: AI IN SPORTS MARKET, BY SOLUTION, 2019–2023 (USD MILLION)            148

TABLE 143            CANADA: AI IN SPORTS MARKET, BY SOLUTION, 2024–2030 (USD MILLION)            148

TABLE 144            CANADA: AI IN SPORTS MARKET, BY SERVICE, 2019–2023 (USD MILLION)            148

TABLE 145            CANADA: AI IN SPORTS MARKET, BY SERVICE, 2024–2030 (USD MILLION)            149

TABLE 146            CANADA: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            149

TABLE 147            CANADA: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            149

TABLE 148            CANADA: AI IN SPORTS MARKET, BY TYPE, 2019–2023 (USD MILLION)       149

TABLE 149            CANADA: AI IN SPORTS MARKET, BY TYPE, 2024–2030 (USD MILLION)       150

TABLE 150            CANADA: AI IN SPORTS MARKET, BY SPORTS TYPE, 2019–2023 (USD MILLION)                150

TABLE 151            CANADA: AI IN SPORTS MARKET, BY SPORTS TYPE, 2024–2030 (USD MILLION)                150

TABLE 152            CANADA: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT,

2019–2023 (USD MILLION)            150

TABLE 153            CANADA: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT,

2024–2030 (USD MILLION)            151

TABLE 154            CANADA: AI IN SPORTS MARKET, BY TEAM SPORT, 2019–2023 (USD MILLION)            151

TABLE 155            CANADA: AI IN SPORTS MARKET, BY TEAM SPORT, 2024–2030 (USD MILLION)            151

TABLE 156            CANADA: AI IN SPORTS MARKET, BY END USER, 2019–2023 (USD MILLION)            152

TABLE 157            CANADA: AI IN SPORTS MARKET, BY END USER, 2024–2030 (USD MILLION)            152

TABLE 158            EUROPE: AI IN SPORTS MARKET, BY OFFERING, 2019–2023 (USD MILLION)            153

TABLE 159            EUROPE: AI IN SPORTS MARKET, BY OFFERING, 2024–2030 (USD MILLION)            153

TABLE 160            EUROPE: AI IN SPORTS MARKET, BY SOLUTION, 2019–2023 (USD MILLION)            153

TABLE 161            EUROPE: AI IN SPORTS MARKET, BY SOLUTION, 2024–2030 (USD MILLION)            154

TABLE 162            EUROPE: AI IN SPORTS MARKET, BY SERVICE, 2019–2023 (USD MILLION)            154

TABLE 163            EUROPE: AI IN SPORTS MARKET, BY SERVICE, 2024–2030 (USD MILLION)            154

TABLE 164            EUROPE: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            154

TABLE 165            EUROPE: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            155

TABLE 166            EUROPE: AI IN SPORTS MARKET, BY TYPE, 2019–2023 (USD MILLION)       155

TABLE 167            EUROPE: AI IN SPORTS MARKET, BY TYPE, 2024–2030 (USD MILLION)       155

TABLE 168            EUROPE: AI IN SPORTS MARKET, BY SPORTS TYPE, 2019–2023 (USD MILLION)                155

TABLE 169            EUROPE: AI IN SPORTS MARKET, BY SPORTS TYPE, 2024–2030 (USD MILLION)                156

TABLE 170            EUROPE: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT,

2019–2023 (USD MILLION)            156

TABLE 171            EUROPE: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT,

2024–2030 (USD MILLION)            156

TABLE 172            EUROPE: AI IN SPORTS MARKET, BY TEAM SPORT, 2019–2023 (USD MILLION)            157

TABLE 173            EUROPE: AI IN SPORTS MARKET, BY TEAM SPORT, 2024–2030 (USD MILLION)            157

TABLE 174            EUROPE: AI IN SPORTS MARKET, BY END USER, 2019–2023 (USD MILLION)            157

TABLE 175            EUROPE: AI IN SPORTS MARKET, BY END USER, 2024–2030 (USD MILLION)            158

TABLE 176            EUROPE: AI IN SPORTS MARKET, BY COUNTRY, 2019–2023 (USD MILLION)            158

TABLE 177            EUROPE: AI IN SPORTS MARKET, BY COUNTRY, 2024–2030 (USD MILLION)            158

TABLE 178            UK: AI IN SPORTS MARKET, BY OFFERING, 2019–2023 (USD MILLION)       159

TABLE 179            UK: AI IN SPORTS MARKET, BY OFFERING, 2024–2030 (USD MILLION)       159

TABLE 180            UK: AI IN SPORTS MARKET, BY SOLUTION, 2019–2023 (USD MILLION)       159

TABLE 181            UK: AI IN SPORTS MARKET, BY SOLUTION, 2024–2030 (USD MILLION)       160

TABLE 182            UK: AI IN SPORTS MARKET, BY SERVICE, 2019–2023 (USD MILLION)       160

TABLE 183            UK: AI IN SPORTS MARKET, BY SERVICE, 2024–2030 (USD MILLION)       160

TABLE 184            UK: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            160

TABLE 185            UK: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            161

TABLE 186            UK: AI IN SPORTS MARKET, BY TYPE, 2019–2023 (USD MILLION) 161

TABLE 187            UK: AI IN SPORTS MARKET, BY TYPE, 2024–2030 (USD MILLION) 161

TABLE 188            UK: AI IN SPORTS MARKET, BY SPORTS TYPE, 2019–2023 (USD MILLION)            161

TABLE 189            UK: AI IN SPORTS MARKET, BY SPORTS TYPE, 2024–2030 (USD MILLION)            162

TABLE 190            UK: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT, 2019–2023 (USD MILLION)            162

TABLE 191            UK: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT, 2024–2030 (USD MILLION)            162

TABLE 192            UK: AI IN SPORTS MARKET, BY TEAM SPORT, 2019–2023 (USD MILLION)            163

TABLE 193            UK: AI IN SPORTS MARKET, BY TEAM SPORT, 2024–2030 (USD MILLION)            163

TABLE 194            UK: AI IN SPORTS MARKET, BY END USER, 2019–2023 (USD MILLION)       163

TABLE 195            UK: AI IN SPORTS MARKET, BY END USER, 2024–2030 (USD MILLION)       164

TABLE 196            ASIA PACIFIC: AI IN SPORTS MARKET, BY OFFERING, 2019–2023 (USD MILLION)     167

TABLE 197            ASIA PACIFIC: AI IN SPORTS MARKET, BY OFFERING, 2024–2030 (USD MILLION)     168

TABLE 198            ASIA PACIFIC: AI IN SPORTS MARKET, BY SOLUTION, 2019–2023 (USD MILLION)    168

TABLE 199            ASIA PACIFIC: AI IN SPORTS MARKET, BY SOLUTION, 2024–2030 (USD MILLION)    168

TABLE 200            ASIA PACIFIC: AI IN SPORTS MARKET, BY SERVICE, 2019–2023 (USD MILLION)         168

TABLE 201            ASIA PACIFIC: AI IN SPORTS MARKET, BY SERVICE, 2024–2030 (USD MILLION)         169

TABLE 202            ASIA PACIFIC: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            169

TABLE 203            ASIA PACIFIC: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            169

TABLE 204            ASIA PACIFIC: AI IN SPORTS MARKET, BY TYPE, 2019–2023 (USD MILLION)            169

TABLE 205            ASIA PACIFIC: AI IN SPORTS MARKET, BY TYPE, 2024–2030 (USD MILLION)            170

TABLE 206            ASIA PACIFIC: AI IN SPORTS MARKET, BY SPORTS TYPE,

2019–2023 (USD MILLION)            170

TABLE 207            ASIA PACIFIC: AI IN SPORTS MARKET, BY SPORTS TYPE,

2024–2030 (USD MILLION)            170

TABLE 208            ASIA PACIFIC: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT,

2019–2023 (USD MILLION)            170

TABLE 209            ASIA PACIFIC: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT,

2024–2030 (USD MILLION)            171

TABLE 210            ASIA PACIFIC: AI IN SPORTS MARKET, BY TEAM SPORT, 2019–2023 (USD MILLION)            171

TABLE 211            ASIA PACIFIC: AI IN SPORTS MARKET, BY TEAM SPORT, 2024–2030 (USD MILLION)            171

TABLE 212            ASIA PACIFIC: AI IN SPORTS MARKET, BY END USER, 2019–2023 (USD MILLION)                172

TABLE 213            ASIA PACIFIC: AI IN SPORTS MARKET, BY END USER, 2024–2030 (USD MILLION)                172

TABLE 214            ASIA PACIFIC: AI IN SPORTS MARKET, BY COUNTRY, 2019–2023 (USD MILLION)     172

TABLE 215            ASIA PACIFIC: AI IN SPORTS MARKET, BY COUNTRY, 2024–2030 (USD MILLION)     173

TABLE 216            CHINA: AI IN SPORTS MARKET, BY OFFERING, 2019–2023 (USD MILLION)            173

TABLE 217            CHINA: AI IN SPORTS MARKET, BY OFFERING, 2024–2030 (USD MILLION)            173

TABLE 218            CHINA: AI IN SPORTS MARKET, BY SOLUTION, 2019–2023 (USD MILLION)            174

TABLE 219            CHINA: AI IN SPORTS MARKET, BY SOLUTION, 2024–2030 (USD MILLION)            174

TABLE 220            CHINA: AI IN SPORTS MARKET, BY SERVICE, 2019–2023 (USD MILLION)            174

TABLE 221            CHINA: AI IN SPORTS MARKET, BY SERVICE, 2024–2030 (USD MILLION)            174

TABLE 222            CHINA: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            175

TABLE 223            CHINA: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            175

TABLE 224            CHINA: AI IN SPORTS MARKET, BY TYPE, 2019–2023 (USD MILLION)       175

TABLE 225            CHINA: AI IN SPORTS MARKET, BY TYPE, 2024–2030 (USD MILLION)       175

TABLE 226          CHINA: AI IN SPORTS MARKET, BY SPORTS TYPE, 2019–2023 (USD MILLION)            175

TABLE 227          CHINA: AI IN SPORTS MARKET, BY SPORTS TYPE, 2024–2030 (USD MILLION)            176

TABLE 228            CHINA: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT, 2019–2023 (USD MILLION)            176

TABLE 229            CHINA: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT, 2024–2030 (USD MILLION)            176

TABLE 230            CHINA: AI IN SPORTS MARKET, BY TEAM SPORT, 2019–2023 (USD MILLION)            177

TABLE 231            CHINA: AI IN SPORTS MARKET, BY TEAM SPORT, 2024–2030 (USD MILLION)            177

TABLE 232            CHINA: AI IN SPORTS MARKET, BY END USER, 2019–2023 (USD MILLION)            177

TABLE 233            CHINA: AI IN SPORTS MARKET, BY END USER, 2024–2030 (USD MILLION)            178

TABLE 234            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY OFFERING,

2019–2023 (USD MILLION)            181

TABLE 235            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY OFFERING,

2024–2030 (USD MILLION)            181

TABLE 236            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY SOLUTION,

2019–2023 (USD MILLION)            181

TABLE 237            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY SOLUTION,

2024–2030 (USD MILLION)            182

TABLE 238            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY SERVICE,

2019–2023 (USD MILLION)            182

TABLE 239            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY SERVICE,

2024–2030 (USD MILLION)            182

TABLE 240            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 182

TABLE 241            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE, 2024–2030 (USD MILLION) 183

TABLE 242            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY TYPE,

2019–2023 (USD MILLION)            183

TABLE 243            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY TYPE,

2024–2030 (USD MILLION)            183

TABLE 244            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY SPORTS TYPE,

2019–2023 (USD MILLION)            183

TABLE 245            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY SPORTS TYPE,

2024–2030 (USD MILLION)            184

TABLE 246            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT,

2019–2023 (USD MILLION)            184

TABLE 247            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT,

2024–2030 (USD MILLION)            184

TABLE 248            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY TEAM SPORT,

2019–2023 (USD MILLION)            185

TABLE 249            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY TEAM SPORT,

2024–2030 (USD MILLION)            185

TABLE 250            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY END USER,

2019–2023 (USD MILLION)            185

TABLE 251            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY END USER,

2024–2030 (USD MILLION)            186

TABLE 252            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY COUNTRY,

2019–2023 (USD MILLION)            186

TABLE 253            MIDDLE EAST & AFRICA: AI IN SPORTS MARKET, BY COUNTRY,

2024–2030 (USD MILLION)            186

TABLE 254            KSA: AI IN SPORTS MARKET, BY OFFERING, 2019–2023 (USD MILLION)       187

TABLE 255            KSA: AI IN SPORTS MARKET, BY OFFERING, 2024–2030 (USD MILLION)       187

TABLE 256            KSA: AI IN SPORTS MARKET, BY SOLUTION, 2019–2023 (USD MILLION)            188

TABLE 257            KSA: AI IN SPORTS MARKET, BY SOLUTION, 2024–2030 (USD MILLION)            188

TABLE 258            KSA: AI IN SPORTS MARKET, BY SERVICE, 2019–2023 (USD MILLION)       188

TABLE 259            KSA: AI IN SPORTS MARKET, BY SERVICE, 2024–2030 (USD MILLION)       188

TABLE 260            KSA: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            189

TABLE 261            KSA: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            189

TABLE 262            KSA: AI IN SPORTS MARKET, BY TYPE, 2019–2023 (USD MILLION) 189

TABLE 263            KSA: AI IN SPORTS MARKET, BY TYPE, 2024–2030 (USD MILLION) 189

TABLE 264            KSA: AI IN SPORTS MARKET, BY SPORTS TYPE, 2019–2023 (USD MILLION)            189

TABLE 265            KSA: AI IN SPORTS MARKET, BY SPORTS TYPE, 2024–2030 (USD MILLION)            190

TABLE 266            KSA: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT, 2019–2023 (USD MILLION)            190

TABLE 267            KSA: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT, 2024–2030 (USD MILLION)            190

TABLE 268            KSA: AI IN SPORTS MARKET, BY TEAM SPORT, 2019–2023 (USD MILLION)            190

TABLE 269            KSA: AI IN SPORTS MARKET, BY TEAM SPORT, 2024–2030 (USD MILLION)            191

TABLE 270            KSA: AI IN SPORTS MARKET, BY END USER, 2019–2023 (USD MILLION)       191

TABLE 271            KSA: AI IN SPORTS MARKET, BY END USER, 2024–2030 (USD MILLION)       191

TABLE 272            LATIN AMERICA: AI IN SPORTS MARKET, BY OFFERING, 2019–2023 (USD MILLION)     194

TABLE 273            LATIN AMERICA: AI IN SPORTS MARKET, BY OFFERING, 2024–2030 (USD MILLION)     194

TABLE 274            LATIN AMERICA: AI IN SPORTS MARKET, BY SOLUTION, 2019–2023 (USD MILLION)    194

TABLE 275            LATIN AMERICA: AI IN SPORTS MARKET, BY SOLUTION, 2024–2030 (USD MILLION)    194

TABLE 276            LATIN AMERICA: AI IN SPORTS MARKET, BY SERVICE, 2019–2023 (USD MILLION)         195

TABLE 277            LATIN AMERICA: AI IN SPORTS MARKET, BY SERVICE, 2024–2030 (USD MILLION)         195

TABLE 278            LATIN AMERICA: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            195

TABLE 279            LATIN AMERICA: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            195

TABLE 280            LATIN AMERICA: AI IN SPORTS MARKET, BY TYPE, 2019–2023 (USD MILLION)                195

TABLE 281            LATIN AMERICA: AI IN SPORTS MARKET, BY TYPE, 2024–2030 (USD MILLION)                196

TABLE 282            LATIN AMERICA: AI IN SPORTS MARKET, BY SPORTS TYPE,

2019–2023 (USD MILLION)            196

TABLE 283            LATIN AMERICA: AI IN SPORTS MARKET, BY SPORTS TYPE,

2024–2030 (USD MILLION)            196

TABLE 284            LATIN AMERICA: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT,

2019–2023 (USD MILLION)            196

TABLE 285            LATIN AMERICA: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT,

2024–2030 (USD MILLION)            197

TABLE 286            LATIN AMERICA: AI IN SPORTS MARKET, BY TEAM SPORT,

2019–2023 (USD MILLION)            197

TABLE 287            LATIN AMERICA: AI IN SPORTS MARKET, BY TEAM SPORT,

2024–2030 (USD MILLION)            197

TABLE 288            LATIN AMERICA: AI IN SPORTS MARKET, BY END USER,

2019–2023 (USD MILLION)            198

TABLE 289            LATIN AMERICA: AI IN SPORTS MARKET, BY END USER,

2024–2030 (USD MILLION)            198

TABLE 290            LATIN AMERICA: AI IN SPORTS MARKET, BY COUNTRY, 2019–2023 (USD MILLION)     198

TABLE 291            LATIN AMERICA: AI IN SPORTS MARKET, BY COUNTRY, 2024–2030 (USD MILLION)     198

TABLE 292            BRAZIL: AI IN SPORTS MARKET, BY OFFERING, 2019–2023 (USD MILLION)            199

TABLE 293            BRAZIL: AI IN SPORTS MARKET, BY OFFERING, 2024–2030 (USD MILLION)            199

TABLE 294            BRAZIL: AI IN SPORTS MARKET, BY SOLUTION, 2019–2023 (USD MILLION)            199

TABLE 295            BRAZIL: AI IN SPORTS MARKET, BY SOLUTION, 2024–2030 (USD MILLION)            200

TABLE 296            BRAZIL: AI IN SPORTS MARKET, BY SERVICE, 2019–2023 (USD MILLION)            200

TABLE 297            BRAZIL: AI IN SPORTS MARKET, BY SERVICE, 2024–2030 (USD MILLION)            200

TABLE 298            BRAZIL: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            200

TABLE 299            BRAZIL: AI IN SPORTS MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            201

TABLE 300            BRAZIL: AI IN SPORTS MARKET, BY TYPE, 2019–2023 (USD MILLION)       201

TABLE 301            BRAZIL: AI IN SPORTS MARKET, BY TYPE, 2024–2030 (USD MILLION)       201

TABLE 302            BRAZIL: AI IN SPORTS MARKET, BY SPORTS TYPE, 2019–2023 (USD MILLION)                201

TABLE 303            BRAZIL: AI IN SPORTS MARKET, BY SPORTS TYPE, 2024–2030 (USD MILLION)                202

TABLE 304            BRAZIL: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT,

2019–2023 (USD MILLION)            202

TABLE 305            BRAZIL: AI IN SPORTS MARKET, BY INDIVIDUAL SPORT,

2024–2030 (USD MILLION)            202

TABLE 306          BRAZIL: AI IN SPORTS MARKET, BY TEAM SPORT, 2019–2023 (USD MILLION)            203

TABLE 307          BRAZIL: AI IN SPORTS MARKET, BY TEAM SPORT, 2024–2030 (USD MILLION)            203

TABLE 308            BRAZIL: AI IN SPORTS MARKET, BY END USER, 2019–2023 (USD MILLION)            203

TABLE 309            BRAZIL: AI IN SPORTS MARKET, BY END USER, 2024–2030 (USD MILLION)            204

TABLE 310            OVERVIEW OF STRATEGIES ADOPTED BY KEY AI IN SPORTS

MARKET VENDORS, 2020–2024    206

TABLE 311            AI IN SPORTS MARKET: DEGREE OF COMPETITION 209

TABLE 312            REGIONAL FOOTPRINT                 215

TABLE 313            OFFERING FOOTPRINT 216

TABLE 314            TYPE FOOTPRINT            217

TABLE 315            SPORTS TYPE FOOTPRINT          218

TABLE 316            END USER FOOTPRINT 219

TABLE 317            AI IN SPORTS MARKET: KEY STARTUPS/SMES                 222

TABLE 318            AI IN SPORTS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES          223

TABLE 319            AI IN SPORTS MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS,

MAY 2021–NOVEMBER 2024          224

TABLE 320            AI IN SPORTS MARKET: DEALS, APRIL 2020–OCTOBER 2024  225

TABLE 321            MICROSOFT: COMPANY OVERVIEW        228

TABLE 322            MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED    229

TABLE 323            MICROSOFT: PRODUCT LAUNCHES        230

TABLE 324            MICROSOFT: DEALS       230

TABLE 325            IBM: COMPANY OVERVIEW         231

TABLE 326            IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED             232

TABLE 327            IBM: PRODUCT LAUNCHES         233

TABLE 328            IBM: DEALS        233

TABLE 329            ORACLE: COMPANY OVERVIEW                235

TABLE 330            ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             236

TABLE 331            ORACLE: PRODUCT LAUNCHES                 237

TABLE 332            ORACLE: DEALS                237

TABLE 333            AWS: COMPANY OVERVIEW        238

TABLE 334            AWS: PRODUCTS/SOLUTIONS/SERVICES OFFERED             239

TABLE 335            AWS: PRODUCT LAUNCHES        240

TABLE 336            AWS: DEALS       240

TABLE 337            SAP SE: COMPANY OVERVIEW   242

TABLE 338            SAP SE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             243

TABLE 339            SAP SE: DEALS   244

TABLE 340            STATS PERFORM: COMPANY OVERVIEW                 246

TABLE 341            STATS PERFORM: PRODUCTS/SOLUTIONS/SERVICES OFFERED    246

TABLE 342            STATS PERFORM: PRODUCT LAUNCHES                 247

TABLE 343            STATS PERFORM: DEALS              247

TABLE 344            SPORTRADAR AG: COMPANY OVERVIEW                 248

TABLE 345            SPORTRADAR AG: PRODUCTS/SOLUTIONS/SERVICES OFFERED    248

TABLE 346            SPORTRADAR AG: PRODUCT LAUNCHES                 249

TABLE 347            SPORTRADAR AG: DEALS             249

TABLE 348            SAS INSTITUTE: COMPANY OVERVIEW  250

TABLE 349            SAS INSTITUTE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    250

TABLE 350            SAS INSTITUTE: DEALS 251

TABLE 351            INTEL: COMPANY OVERVIEW    252

TABLE 352            INTEL: PRODUCTS/SOLUTIONS/SERVICES OFFERED             253

TABLE 353            INTEL: PRODUCT LAUNCHES    254

TABLE 354            INTEL: DEALS    254

TABLE 355            SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2018–2021 (USD MILLION)            272

TABLE 356            SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION)            272

TABLE 357            SPORTS TECHNOLOGY MARKET, BY SPORTS, 2018–2021 (USD MILLION)            272

TABLE 358            SPORTS TECHNOLOGY MARKET, BY SPORTS, 2022–2027 (USD MILLION)            273

TABLE 359            SPORTS TECHNOLOGY MARKET, BY END USER, 2018–2021 (USD MILLION)            273

TABLE 360            SPORTS TECHNOLOGY MARKET, BY END USER, 2022–2027 (USD MILLION)            273

TABLE 361            SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION)            274

TABLE 362            SPORTS TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION)            274

TABLE 363            SPORTS ANALYTICS MARKET, BY COMPONENT, 2015–2020 (USD MILLION)            274

TABLE 364            SPORTS ANALYTICS MARKET, BY COMPONENT, 2021–2026 (USD MILLION)            275

TABLE 365            SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE,

2015–2020 (USD MILLION)            275

TABLE 366            SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE,

2021–2026 (USD MILLION)            275

TABLE 367            SPORTS ANALYTICS MARKET, BY END USER, 2015–2020 (USD MILLION)            275

TABLE 368            SPORTS ANALYTICS MARKET, BY END USER, 2021–2026 (USD MILLION)            276

TABLE 369            SPORTS ANALYTICS MARKET, BY TYPE, 2015–2020 (USD MILLION)       276

TABLE 370            SPORTS ANALYTICS MARKET, BY TYPE, 2021–2026 (USD MILLION)       276

TABLE 371            SPORTS ANALYTICS MARKET, BY APPLICATION, 2015–2020 (USD MILLION)            276

TABLE 372            SPORTS ANALYTICS MARKET, BY APPLICATION, 2021–2026 (USD MILLION)            277

TABLE 373            SPORTS ANALYTICS MARKET, BY REGION, 2015–2020 (USD MILLION)       277

TABLE 374            SPORTS ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)       277

LIST OF FIGURES

FIGURE 1              MARKET SEGMENTATION           31

FIGURE 2              AI IN SPORTS MARKET: RESEARCH DESIGN                 35

FIGURE 3              BREAKDOWN OF PRIMARY INTERVIEWS, BY COMPANY TYPE,

DESIGNATION, AND REGION     37

FIGURE 4              AI IN SPORTS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES         38

FIGURE 5              MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF VENDORS IN AI IN SPORTS MARKET              39

FIGURE 6              MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE):

AI IN SPORTS MARKET  40

FIGURE 7              MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS             40

FIGURE 8              MARKET SIZE ESTIMATION USING BOTTOM-UP APPROACH         41

FIGURE 9              DATA TRIANGULATION                42

FIGURE 10            AI IN SPORTS MARKET, 2024–2030 (USD MILLION)            45

FIGURE 11            AI IN SPORTS MARKET, BY REGION, 2024                 46

FIGURE 12            AI-DRIVEN DATA INSIGHTS, ADVANCEMENTS IN WEARABLE TECHNOLOGY,

AND EMERGENCE OF SMART STADIUMS TO DRIVE MARKET                 47

FIGURE 13            SOLUTIONS SEGMENT TO DOMINATE MARKET                 47

FIGURE 14            MANAGED SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING

FORECAST PERIOD         48

FIGURE 15            CONSULTING SEGMENT TO LEAD MARKET IN 2024        48

FIGURE 16            PERFORMANCE ANALYTICS SEGMENT TO ACCOUNT FOR LARGEST

MARKET SHARE IN 2024 48

FIGURE 17            OTHER AI SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE

DURING FORECAST PERIOD       49

FIGURE 18            TEAM SPORTS TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD        49

FIGURE 19            SPORTS TEAMS TO HOLD LARGEST MARKET SHARE BY 2030   49

FIGURE 20            SOLUTIONS AND OTHER AI SEGMENTS TO ACCOUNT FOR LARGEST

MARKET SHARES IN 2024               50

FIGURE 21            AI IN SPORTS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,

AND CHALLENGES          52

FIGURE 22            EVOLUTION OF AI IN SPORTS SOLUTIONS AND SERVICES             55

FIGURE 23            KEY PLAYERS IN AI IN SPORTS MARKET ECOSYSTEM       57

FIGURE 24            AI IN SPORTS MARKET: SUPPLY CHAIN ANALYSIS            59

FIGURE 25            AVERAGE SELLING PRICE OF KEY PLAYERS, BY SOLUTION, 2023                64

FIGURE 26            LIST OF KEY PATENTS FOR AI IN SPORTS, 2013–2024        67

FIGURE 27            AI IN SPORTS MARKET: PORTER’S FIVE FORCES ANALYSIS            72

FIGURE 28            AI IN SPORTS MARKET: DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 73

FIGURE 29            INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR END USERS            74

FIGURE 30            KEY BUYING CRITERIA FOR TOP THREE END USERS   75

FIGURE 31            AI IN SPORTS MARKET: TOOLS, FRAMEWORKS, AND TECHNIQUES          78

FIGURE 32            ELECTRONIC INTEGRATED CIRCUITS; PARTS THEREOF (8542),

BY KEY COUNTRY, 2016–2023 (USD BILLION)      79

FIGURE 33            ELECTRONIC INTEGRATED CIRCUITS; PARTS THEREOF (8542),

BY KEY COUNTRY, 2016–2023 (USD BILLION)      80

FIGURE 34            INVESTMENT AND FUNDING SCENARIO, 2019–2024 (USD MILLION)       81

FIGURE 35            MARKET POTENTIAL OF GENERATIVE AI IN ENHANCING AI IN SPORTS

ACROSS VARIOUS TYPES OF SOLUTIONS              82

FIGURE 36            GENERATIVE AI BEST PRACTICES ACROSS MAJOR INDUSTRIES       84

FIGURE 37            SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD          87

FIGURE 38            GENERATIVE AI TYPE TO REGISTER HIGHER CAGR DURING FORECAST PERIOD          104

FIGURE 39            E-SPORTS TO REGISTER HIGHER CAGR DURING FORECAST PERIOD         110

FIGURE 40            SPORTS MEDIA & BROADCASTING TO REGISTER HIGHEST

CAGR DURING FORECAST PERIOD          128

FIGURE 41            NORTH AMERICA: AI IN SPORTS MARKET SNAPSHOT          137

FIGURE 42            ASIA PACIFIC: AI IN SPORTS MARKET SNAPSHOT          167

FIGURE 43            REVENUE ANALYSIS FOR KEY COMPANIES, 2019–2023        208

FIGURE 44            SHARE OF LEADING COMPANIES IN AI IN SPORTS MARKET, 2023   209

FIGURE 45            MARKET RANKING ANALYSIS OF TOP FIVE PLAYERS              212

FIGURE 46            AI IN SPORTS MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023         213

FIGURE 47            COMPANY FOOTPRINT 214

FIGURE 48            AI IN SPORTS MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023 221

FIGURE 49            BRAND/PRODUCT COMPARISON ANALYSIS                 226

FIGURE 50            FINANCIAL METRICS OF KEY AI IN SPORTS MARKET VENDORS         227

FIGURE 51            COMPANY VALUATION OF KEY AI IN SPORTS MARKET VENDORS         227

FIGURE 52            MICROSOFT: COMPANY SNAPSHOT        229

FIGURE 53            IBM: COMPANY SNAPSHOT         232

FIGURE 54            ORACLE: COMPANY SNAPSHOT                236

FIGURE 55            AWS: COMPANY SNAPSHOT        239

FIGURE 56            SAP SE: COMPANY SNAPSHOT   243

FIGURE 57            INTEL: COMPANY SNAPSHOT    253

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