ソフトウェア資産管理市場 : 2029年までの世界の業界予測

The software asset management market is expected to grow from USD 3.5 billion in 2024 to USD 7.3 billion by 2029, at a CAGR of 16.0% during the forecast period.

ソフトウェア資産管理市場は、2024年の35億米ドルから2029年までに73億米ドルに、予測期間中に16.0%のCAGRで成長すると予想されています。

The software asset management market has gradually gained traction across various sectors, including BFSI, government, manufacturing, retail, energy, and technology, by integrating comprehensive asset tracking, advanced analytics, and real-time optimization capabilities. These software asset management solutions offer end-to-end management, including license compliance, usage monitoring, cost optimization, and cybersecurity enhancement. Organizations are increasingly adopting software asset management to improve operational efficiency, meet regulatory requirements, and maximize the value of their software investments. The solutions segment primarily includes platforms for asset discovery, license management, and optimization, supported by AI, automation, and integration with existing IT systems.

“As per the organization size, SMEs are expected to hold the highest growth rate during the forecast period. ”
Organizations with an employee strength of less than 1,000 are termed SMEs. These enterprises are adopting low-cost and easily scalable solutions. While having smaller IT environments, SMEs still benefit significantly from software asset management. They often have limited IT budgets and resources, making cost optimization and risk management even more critical. However, SMEs might prefer more straightforward and cost-effective software asset management solutions.

The software asset management market for SMEs is expanding rapidly, driven by the need for cost optimization, compliance with licensing agreements, and the growing complexity of IT environments due to digital transformation. SMEs, which often operate with limited IT budgets and resources, benefit significantly from software asset management by reducing unnecessary software expenses, mitigating compliance risks, and optimizing software usage. Trends such as integrating software asset management with IT Service Management (ITSM) systems, adopting automation and AI for more efficient asset management, and shifting to subscription-based licensing models are particularly relevant for SMEs. According to Flexera, 93% of organizations have some form of software asset management program, reflecting its critical importance. The SME market is expected to grow, with a projected CAGR of 17.1% from 2024 to 2029, underscoring its increasing relevance for SMEs seeking to streamline operations and enhance IT governance.

“As per verticals, the manufacturing segment will hold the largest market share during the forecast period. ”
Several noteworthy trends drive the manufacturing and software asset management market. First comes automation and digitization. Manufacturers are increasingly using the Internet of Things, AI, and machine learning to minimize production and maintenance time. In that respect, implementing software asset management solutions aids in managing and optimizing software licenses for better compliance and cost reduction. Cloud-based software asset management is also vastly deployed, as it is easy, fast, and scalable. Furthermore, there is a growing interest in cybersecurity, as digital assets may not be jeopardized within an interlaced production environment. All these trends enhance operational efficiency, cost control, and security related to the manufacturing process.
The manufacturing segment increasingly seeks software asset management solutions to improve software utilization, ensure compliance, and minimize associated costs. As companies look to rationalize their software inventory and manage licenses efficiently, the market for software asset management in manufacturing grows. Some key vendors offering end-to-end software asset management solutions include IBM, Microsoft, ServiceNow, Flexera, Snow Software, and Ivanti. These vendors provide industrial-strength software asset management across IT environments, enabling manufacturers to improve operational efficiency and lower the risks related to software audits through features such as automated license tracking, compliance reporting, and asset lifecycle management.

“Based on region, the Asia Pacific region will grow at the highest growth rate during the forecast period.”
The software asset management market in the Asia Pacific region, encompassing countries like Singapore, India, Indonesia, Taiwan, and South Korea, is experiencing substantial growth. The need for regulatory compliance, cost optimization, and digital transformation initiatives primarily drives this surge. Organizations in these areas increasingly adopt software asset management solutions to manage software assets efficiently, reduce compliance risks, and enhance IT operational effectiveness.
The rapid digitalization across various sectors and a strong focus on cybersecurity and data protection propel the demand for robust software asset management practices. Companies seek to handle the complexity of IT environments and optimize software expenditures, leading to a growing adoption of software asset management solutions. Regulatory pressures and the necessity for efficient IT asset management further boost this trend.

The software asset management market in Asia-Pacific is projected to grow at a higher rate due to the increasing adoption rate of digital technologies and the rising requirement for the proper management of IT assets. According to recent reports, it will likely rise further by a CAGR of nearly 18% over the next few years. This surge is attributed to the expanding IT infrastructure across industries, heightened awareness regarding software asset management’s advantages, and stringent software compliance regulatory requirements. Some major economies like China, India, Japan, and Australia presently lead the market, considering their rapid technological advancement and massive investments in IT infrastructure.
As per findings, cybersecurity has become a significant investment priority for organizations in the Asia Pacific region. The region’s security spending has steadily grown due to rising cyber threats; this heightened focus on cybersecurity underscores the importance of effective software asset management in safeguarding digital assets and ensuring compliance. Local vendors like Noventiq are pivotal in this market, offering comprehensive services such as inventory analysis, legal compliance checks, and process development to integrate software asset management into business practices.

The breakup of the profiles of the primary participants is below:
 By Company: Tier I: 25%, Tier II: 30%, and Tier III: 45%
 By Designation: C-Level Executives: 25%, Director Level: 45%, and Others: 30%
 By Region: North America: 32%, Europe: 22%, Asia Pacific: 28%, Rest of World: 18%

Note: Tier 1 companies have more than USD 10 billion, tier 2 companies’ revenue ranges between USD 1 and 10 billion, and tier 3 companies’ revenue ranges between USD 500 million and 1 billion. Other designations include sales managers, marketing managers, and product managers.
Source: Secondary Research, Interviews with Experts, and MarketsandMarkets Analysis
Some of the significant vendors offering software asset management solutions across the globe include.
Flexera (US), Snow Software (Sweden), USU Software AG (Germany), Ivanti (US), BMC Software (US), ServiceNow (US), Certero (UK), Matrix42 (Germany), Broadcom (US), and Eracent (US)

Research coverage:
The market study covers the software asset management market across segments. It aims to estimate the market size and the growth potential of this market across different market segments, such as offering, deployment model, organization size, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Reasons to buy this report:
The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall software asset management market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

• Analysis of key drivers (multi-cloud environments pose complexities that require effective software asset management practices to optimize software investments, avoid over-licensing, and ensure compliance with licensing agreements), opportunities (organizations across the globe are prioritizing environmental responsibility to reduce their carbon footprint and promote sustainable practices, software asset management solutions can play a crucial role in this transition by optimizing software usage, thereby reducing energy consumption and electronic waste), and challenges (while these solutions offer substantial long-term benefits, such as optimized software usage, improved compliance, and enhanced security, quantifying these advantages in the short term can be challenging; this poses a considerable barrier for organizations contemplating investment in software asset management, particularly those focused on immediate financial performance).

• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the software asset management market.

• Market Development: Comprehensive information about lucrative markets – the report analyses the software asset management market across varied regions.

• Market Diversification: Exhaustive information about new products and services, untapped geographies, recent developments, and investments in the software asset management market.

• Competitive Assessment: In-depth assessment of market shares, growth strategies, and business processes offered in the software asset management market of leading players like Flexera (US), Snow Software (Sweden), USU Software AG (Germany), Ivanti (US), BMC Software (US), among others in the software asset management market.

Table of Contents

1            INTRODUCTION            62

1.1         STUDY OBJECTIVES      62

1.2         MARKET DEFINITION   62

1.2.1      INCLUSIONS AND EXCLUSIONS 63

1.3         STUDY SCOPE  63

1.3.1      MARKET SEGMENTATION         64

1.3.2      REGIONS COVERED      64

1.4         YEARS CONSIDERED     65

1.5         CURRENCY CONSIDERED          65

TABLE 1             USD EXCHANGE RATES, 2019–2023         65

1.6         STAKEHOLDERS            66

1.7         SUMMARY OF CHANGES            66

1.7.1      RECESSION IMPACT      67

2            RESEARCH METHODOLOGY     68

2.1         RESEARCH DATA           68

FIGURE 1           SOFTWARE ASSET MANAGEMENT MARKET: RESEARCH DESIGN              69

2.1.1      SECONDARY DATA       70

2.1.2      PRIMARY DATA 71

2.1.2.1   Breakup of primary interviews         72

2.1.2.2   Key insights from industry experts   72

2.2         DATA TRIANGULATION             73

FIGURE 2           DATA TRIANGULATION             73

2.3         MARKET SIZE ESTIMATION       74

FIGURE 3           SOFTWARE ASSET MANAGEMENT MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES       74

2.3.1      TOP-DOWN APPROACH             75

FIGURE 4           MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH       75

2.3.2      BOTTOM-UP APPROACH           75

FIGURE 5           MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH       76

FIGURE 6           SOFTWARE ASSET MANAGEMENT MARKET: RESEARCH FLOW              76

2.3.3      MARKET ESTIMATION APPROACHES    77

FIGURE 7           MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS          77

FIGURE 8           MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH FROM SUPPLY SIDE             77

FIGURE 9           BOTTOM-UP APPROACH FROM SUPPLY SIDE: COLLECTIVE REVENUE OF VENDORS              78

FIGURE 10         MARKET SIZE ESTIMATION METHODOLOGY – SUPPLY SIDE: ILLUSTRATION OF VENDOR REVENUE ESTIMATION     78

FIGURE 11         DEMAND-SIDE APPROACH: SOFTWARE ASSET MANAGEMENT MARKET            79

2.4         MARKET FORECAST      79

TABLE 2             FACTOR ANALYSIS        80

2.5         RECESSION IMPACT ON SOFTWARE ASSET MANAGEMENT MARKET              81

2.6         RESEARCH ASSUMPTIONS         82

2.7         LIMITATIONS   84

3            EXECUTIVE SUMMARY 85

FIGURE 12         GLOBAL SOFTWARE ASSET MANAGEMENT MARKET TO WITNESS SIGNIFICANT GROWTH          85

FIGURE 13         SOFTWARE ASSET MANAGEMENT MARKET: FASTEST-GROWING SEGMENTS, 2024–2029           86

FIGURE 14         SOFTWARE ASSET MANAGEMENT MARKET: REGIONAL SNAPSHOT        88

4            PREMIUM INSIGHTS      90

4.1         ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN SOFTWARE ASSET MANAGEMENT MARKET            90

FIGURE 15         INCREASING DEMAND FOR REGULATORY COMPLIANCE AND GROWING COMPLEXITY OF SOFTWARE LICENSING MODELS TO DRIVE MARKET            90

4.2         SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING        91

FIGURE 16         SOLUTIONS SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD      91

4.3         SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION        91

FIGURE 17         LICENSE MANAGEMENT SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 91

4.4         SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE            92

FIGURE 18         PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD  92

4.5         SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL              92

FIGURE 19         CLOUD SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2029 92

4.6         SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE              93

FIGURE 20         LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD    93

4.7         SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL         93

FIGURE 21         MANUFACTURING VERTICAL TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD    93

4.8         SOFTWARE ASSET MANAGEMENT MARKET: REGIONAL SCENARIO              94

FIGURE 22         ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENT IN NEXT FIVE YEARS     94

5            MARKET OVERVIEW AND INDUSTRY TRENDS   95

5.1         INTRODUCTION            95

5.2         MARKET DYNAMICS     95

FIGURE 23         SOFTWARE ASSET MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES       95

5.2.1      DRIVERS            96

5.2.1.1   Growing need to manage and optimize software assets 96

FIGURE 24         MAJOR BENEFITS DRIVING SOFTWARE ASSET MANAGEMENT MARKET            96

5.2.1.2   Rising need to manage audits and meet regulatory compliances 97

5.2.1.3   Proliferation of multicloud adoption 97

5.2.1.4   Growing focus on remote workforce management driving software asset management market          97

5.2.1.5   Rising spending on software            97

FIGURE 25         ANNUAL SOFTWARE-AS-A-SERVICE SPEND       98

5.2.1.6   Rising IT investments across industries          98

5.2.2      RESTRAINTS     99

5.2.2.1   High initial investment      99

5.2.2.2   Resistance to change and lack of awareness    99

5.2.3      OPPORTUNITIES           99

5.2.3.1   Rising trend of AI and ML incorporation with software asset management solutions 99

5.2.3.2   Expansion into emerging markets    99

5.2.3.3   Integration with ITSM       100

FIGURE 26         LEVEL OF INTERACTION BETWEEN SOFTWARE ASSET MANAGEMENT TEAM AND OTHER TEAMS        100

5.2.3.4   Expansion of IoT driving demand for software asset management tools    100

5.2.3.5   Increasing focus on sustainability and green IT practices           101

5.2.4      CHALLENGES   101

5.2.4.1   Dynamic software licensing models  101

5.2.4.2   Data privacy and security   101

5.2.4.3   Time-taking quantification of software asset management solutions         102

5.2.4.4   Difficulties with integration and implementation of software asset management with current technology changes      102

FIGURE 27         SOFTWARE ASSET MANAGEMENT CHALLENGES            102

5.2.4.5   Challenges regarding training staff   102

5.3         TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 103

FIGURE 28         SOFTWARE ASSET MANAGEMENT MARKET: TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 103

5.4         PRICING ANALYSIS        104

5.5         AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION              104

TABLE 3             INDICATIVE PRICING ANALYSIS OF SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION             104

5.6         AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY ORGANIZATION SIZE    105

5.7         SUPPLY CHAIN ANALYSIS          106

FIGURE 29         SOFTWARE ASSET MANAGEMENT MARKET: SUPPLY CHAIN ANALYSIS          106

5.8         ECOSYSTEM     107

TABLE 4             SOFTWARE ASSET MANAGEMENT MARKET: ECOSYSTEM              107

FIGURE 30         KEY PLAYERS IN SOFTWARE ASSET MANAGEMENT MARKET ECOSYSTEM     108

5.9         TECHNOLOGY ANALYSIS           108

5.9.1      KEY TECHNOLOGIES    108

5.9.1.1   Cloud computing 108

5.9.1.2   Data analytics and BI tools 109

5.9.1.3   Integration with ITSM       109

5.9.2      COMPLEMENTARY TECHNOLOGIES     109

5.9.2.1   IoT        109

5.9.2.2   Cybersecurity      110

5.9.3      ADJACENT TECHNOLOGIES      110

5.9.3.1   AI/ML   110

5.9.3.2   Big data 110

5.10       PATENT ANALYSIS        111

FIGURE 31         NUMBER OF PATENTS PUBLISHED, 2013–2023   111

FIGURE 32         TOP 10 PATENT APPLICANTS (GLOBAL) IN 2023             111

TABLE 5             TOP 10 PATENT APPLICANTS   112

5.11       KEY STAKEHOLDERS AND BUYING CRITERIA    112

5.12       KEY STAKEHOLDERS IN BUYING PROCESS         112

FIGURE 33         INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS             112

TABLE 6             INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS             113

5.13       REGULATORY LANDSCAPE       113

5.13.1    REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS          113

TABLE 7             NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         113

TABLE 8             EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 114

TABLE 9             ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         114

TABLE 10           REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         114

5.13.2    REGULATIONS, BY REGION       115

5.13.2.1 North America     115

5.13.2.2 Europe  116

5.13.2.3 Asia Pacific          117

5.13.2.4 Middle East & South Africa              117

5.13.2.5 Latin America      118

5.13.3    REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS      118

5.13.3.1 GDPR   118

5.13.3.2 SEC Rule 17a-4   118

5.13.3.3 ISO/IEC 27001   118

5.13.3.4 SOC 2 type II compliance  118

5.13.3.5 FINRA   119

5.13.3.6 FOIA     119

5.13.3.7 HIPAA  119

5.14       PORTER’S FIVE FORCES ANALYSIS         119

TABLE 11           PORTER’S FIVE FORCES IMPACT ON SOFTWARE ASSET MANAGEMENT MARKET            119

FIGURE 34         PORTER’S FIVE FORCES ANALYSIS: SOFTWARE ASSET MANAGEMENT MARKET            120

5.14.1    THREAT OF NEW ENTRANTS    120

5.14.2    THREAT OF SUBSTITUTES         121

5.14.3    BARGAINING POWER OF SUPPLIERS     121

5.14.4    BARGAINING POWER OF BUYERS           121

5.14.5    INTENSITY OF COMPETITIVE RIVALRY 121

5.15       KEY CONFERENCES AND EVENTS, 2024–2025     122

TABLE 12           SOFTWARE ASSET MANAGEMENT MARKET: DETAILED LIST OF KEY CONFERENCES AND EVENTS IN 2024–2025         122

5.16       BUYING CRITERIA         122

FIGURE 35         KEY BUYING CRITERIA FOR TOP THREE VERTICALS     122

TABLE 13           KEY BUYING CRITERIA FOR TOP THREE VERTICALS     123

5.17       BUSINESS MODEL ANALYSIS     123

5.17.1    LICENSING MODEL       123

5.17.1.1 Perpetual licensing            123

5.17.1.2 Subscription-based licensing            124

5.17.1.3 Concurrent licensing          124

5.17.1.4 Open-source licensing       124

5.18       INVESTMENT & FUNDING SCENARIO    125

FIGURE 36         LEADING GLOBAL SOFTWARE ASSET MANAGEMENT MARKET VENDORS BY NUMBER OF INVESTORS AND FUNDING ROUNDS, 2023    125

5.19       SOFTWARE ASSET MANAGEMENT MARKET: SOFTWARE ASSET TYPES              125

5.19.1    INTERNAL SOFTWARE ASSETS 125

5.19.1.1 Custom software  125

5.19.1.2 Legacy systems    125

5.19.1.3 Development tools and libraries       126

5.19.1.4 System software   126

5.19.2    EXTERNAL SOFTWARE ASSETS 126

5.19.2.1 Commercial Off-The-Shelf (COTS) software 126

5.19.2.2 Open-source software        126

5.19.2.3 SaaS      127

5.19.2.4 Freeware and shareware    127

5.20       SOFTWARE ASSET MANAGEMENT MARKET: AUTOMATION LEVELS              127

5.20.1    BASIC AUTOMATION    127

5.20.2    ADVANCED AUTOMATION       128

5.21       CASE STUDY ANALYSIS 128

5.21.1    ASTRAZENECA SAVED USD 2 MILLION IN LABOR COSTS WITH FLEXERA’S APP BROKER AND FLEXNET MANAGER SUITE           128

5.21.2    UNIPER STREAMLINED INCIDENT MANAGEMENT PROCESSES AND REDUCED INCIDENT VOLUMES WITH SERVICENOW’S SOLUTIONS       129

5.21.3    FLEXERA SOFTWARE ASSET MANAGEMENT HELPED SUVA CALCULATE COMPLIANCE AND ACHIEVE INCREASED TRANSPARENCY AND CONTROL         130

5.21.4    TELKOMSEL REDUCED 10% ON ORACLE SOFTWARE COSTS, CUT RISK, AND ENHANCED SERVICE CONTINUITY WITH SNOW SPEND OPTIMIZER              130

5.21.5    FIRST HORIZON CORPORATION MITIGATED RISK AND EFFECTIVELY MANAGED ASSETS WITH BROADCOM’S CA IT ASSET MANAGER             131

6            SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING        132

6.1         INTRODUCTION            133

6.1.1      OFFERINGS: SOFTWARE ASSET MANAGEMENT MARKET DRIVERS              133

FIGURE 37         SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD       133

TABLE 14           SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)          134

TABLE 15           SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)          134

6.2         SOLUTIONS      134

6.2.1      INCREASING COMPLEXITY OF SOFTWARE LICENSING, NEED FOR COMPLIANCE WITH REGULATORY STANDARDS, AND RISING INCIDENCE OF SOFTWARE AUDITS TO DRIVE MARKET             134

FIGURE 38         SOFTWARE DISCOVERY, OPTIMIZATION, AND MEETING SEGMENT TO GROW AT LARGEST MARKET DURING FORECAST PERIOD              135

TABLE 16           SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)          135

TABLE 17           SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)          136

TABLE 18           SOLUTIONS: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)       136

TABLE 19           SOLUTIONS: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)       136

6.2.2      LICENSE MANAGEMENT            137

6.2.2.1   License optimization          137

6.2.2.2   License compliance            137

6.2.2.3   Software license discovery 137

6.2.2.4   License procurement & renewal management 137

6.2.2.5   License entitlement management    137

TABLE 20           LICENSE MANAGEMENT: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)            138

TABLE 21           LICENSE MANAGEMENT: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)            138

6.2.3      AUDIT & COMPLIANCE MANAGEMENT 138

6.2.3.1   License compliance audit   139

6.2.3.2   Vendor audit management 139

6.2.3.3   Regulatory compliance management 139

6.2.3.4   Policy compliance monitoring          139

6.2.3.5   Penalty & risk management             139

TABLE 22           AUDIT & COMPLIANCE MANAGEMENT: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)            140

TABLE 23           AUDIT & COMPLIANCE MANAGEMENT: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)            140

6.2.4      SOFTWARE DISCOVERY, OPTIMIZATION, AND METERING         140

6.2.4.1   Software discovery             141

6.2.4.1.1 Inventory discovery           141

6.2.4.1.2 Automatic discovery          141

6.2.4.1.3 Manual discovery 141

6.2.4.1.4 Discovery of shadow IT      142

6.2.4.2   Software optimization        142

6.2.4.2.1 Usage optimization            142

6.2.4.2.2 Cost optimization 142

6.2.4.2.3 Resource optimization       143

6.2.4.3   Software metering             143

6.2.4.3.1 Usage metering    143

6.2.4.3.2 Metering tools integration 144

6.2.4.3.3 Compliance metering         144

6.2.4.3.4 Cost metering      144

TABLE 24           SOFTWARE DISCOVERY, OPTIMIZATION, AND METERING: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)          144

TABLE 25           SOFTWARE DISCOVERY, OPTIMIZATION, AND METERING: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)          145

6.2.5      CONTRACT MANAGEMENT      145

6.2.5.1   License agreements           145

6.2.5.2   Subscription contracts       146

6.2.5.3   Maintenance contracts       146

6.2.5.4   SLAs      146

6.2.5.5   Renewal contracts 146

6.2.5.6   Procurement solutions       146

TABLE 26           CONTRACT MANAGEMENT: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)            147

TABLE 27           CONTRACT MANAGEMENT: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)            147

6.2.6      CONFIGURATION MANAGEMENT         147

6.2.6.1   Version control    148

6.2.6.2   Change management         148

6.2.6.3   Release management         148

6.2.6.4   Configuration item management     148

6.2.6.5   Patch management            148

TABLE 28           CONFIGURATION MANAGEMENT: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)            148

TABLE 29           CONFIGURATION MANAGEMENT: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)            149

6.2.7      OTHER SOLUTIONS      149

TABLE 30           OTHER SOLUTIONS: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)            149

TABLE 31           OTHER SOLUTIONS: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)            150

6.3         SERVICES          150

6.3.1      PROVISION OF SUPPORT & MAINTENANCE SERVICES AND GROWING SHIFT TOWARD MANAGED SERVICES TO PROPEL MARKET       150

FIGURE 39         MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD     151

TABLE 32           SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)     151

TABLE 33           SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)     151

TABLE 34           SERVICES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)       152

TABLE 35           SERVICES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)       152

6.3.2      PROFESSIONAL SERVICES          152

FIGURE 40         SUPPORT & TRAINING SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD        153

TABLE 36           SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      153

TABLE 37           SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      153

TABLE 38           PROFESSIONAL SERVICES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)            154

TABLE 39           PROFESSIONAL SERVICES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)            154

6.3.2.1   Consulting           154

TABLE 40           CONSULTING: SOFTWARE ASSET MANAGEMENT SERVICES MARKET, BY REGION, 2019–2023 (USD MILLION)            155

TABLE 41           CONSULTING: SOFTWARE ASSET MANAGEMENT SERVICES MARKET, BY REGION, 2024–2029 (USD MILLION)            155

6.3.2.2   Support & training             155

TABLE 42           SUPPORT & TRAINING: SOFTWARE ASSET MANAGEMENT SERVICES MARKET, BY REGION, 2019–2023 (USD MILLION)        156

TABLE 43           SUPPORT & TRAINING: SOFTWARE ASSET MANAGEMENT SERVICES MARKET, BY REGION, 2024–2029 (USD MILLION)        156

6.3.2.3   Deployment & integration 156

TABLE 44           DEPLOYMENT & INTEGRATION: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)            157

TABLE 45           DEPLOYMENT & INTEGRATION: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)            157

6.3.3      MANAGED SERVICES    158

TABLE 46           MANAGED SERVICES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)            158

TABLE 47           MANAGED SERVICES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)            158

7            SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL              159

7.1         INTRODUCTION            160

7.1.1      DEPLOYMENT MODELS: SOFTWARE ASSET MANAGEMENT MARKET DRIVERS            160

FIGURE 41         CLOUD DEPLOYMENT MODEL TO GROW AT HIGHER CAGR DURING FORECAST PERIOD     161

TABLE 48           SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)        161

TABLE 49           SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)        161

7.2         ON-PREMISES   162

7.2.1      CONCERNS REGARDING SECURITY AND COMPLIANCE TO FUEL DEMAND FOR ON-PREMISES SOFTWARE ASSET MANAGEMENT SOLUTIONS              162

TABLE 50           ON-PREMISES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)       162

TABLE 51           ON-PREMISES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)       163

7.3         CLOUD 163

7.3.1      SCALABILITY, COST-EFFECTIVENESS, AND AI INTEGRATION TO SPUR DEMAND FOR CLOUD-BASED SOFTWARE ASSET MANAGEMENT SOLUTIONS              163

TABLE 52           CLOUD: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)       164

TABLE 53           CLOUD: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)       164

8            SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE              165

8.1         INTRODUCTION            166

8.1.1      ORGANIZATION SIZES: SOFTWARE ASSET MANAGEMENT MARKET DRIVERS            166

FIGURE 42         SMES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD       166

TABLE 54           SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            167

TABLE 55           SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            167

8.2         SMALL AND MEDIUM-SIZED ENTERPRISES (SMES)        167

8.2.1      NEED FOR COST OPTIMIZATION, COMPLIANCE WITH LICENSING AGREEMENTS, AND GROWING COMPLEXITY OF IT ENVIRONMENTS TO SPUR MARKET GROWTH        167

TABLE 56           SMALL AND MEDIUM-SIZED ENTERPRISES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)            168

TABLE 57           SMALL AND MEDIUM-SIZED ENTERPRISES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)            168

8.3         LARGE ENTERPRISES    168

8.3.1      NEED TO DRIVE INNOVATION AND AGILITY TO BOOST DEMAND FOR SOFTWARE ASSET MANAGEMENT SOLUTIONS IN LARGE ENTERPRISES              168

TABLE 58           LARGE ENTERPRISES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)            169

TABLE 59           LARGE ENTERPRISES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)            169

9            SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL         170

9.1         INTRODUCTION            171

FIGURE 43         MANUFACTURING VERTICAL TO ACCOUNT FOR LARGEST MARKET DURING FORECAST PERIOD   171

9.1.1      VERTICALS: SOFTWARE ASSET MANAGEMENT MARKET DRIVERS              171

TABLE 60           SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)          172

TABLE 61           SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)          172

9.2         BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)           173

9.2.1      NEED TO TRACK SOFTWARE USAGE, ENSURE LICENSE COMPLIANCE, OPTIMIZE COSTS, AND MITIGATE RISK OF PENALTIES TO ACCELERATE MARKET GROWTH        173

9.2.2      BFSI: USE CASES             173

9.2.2.1   Regulatory compliance & governance             173

9.2.2.2   Security & risk management            173

9.2.2.3   Inventory & asset management and disaster recovery & business continuity              174

TABLE 62           BFSI: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)          174

TABLE 63           BFSI: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)          174

9.3         IT & ITES            175

9.3.1      INCREASING DEMAND FOR INTERNET CONNECTIVITY AND DIGITAL SERVICES TO BOOST MARKET GROWTH            175

9.3.2      IT & ITES: USE CASES    175

9.3.2.1   Regulatory compliance & governance             175

9.3.2.2   Cost optimization & financial management    175

9.3.2.3   Operational efficiency & productivity            176

TABLE 64           IT & ITES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)       176

TABLE 65           IT & ITES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)       176

9.4         TELECOM         177

9.4.1      RISING INTERNET USERS, PROLIFERATION OF SOCIAL MEDIA-DRIVEN REAL-TIME EVENTS, AND NEED TO FACILITATE MANAGEMENT AND OPTIMIZATION OF SOFTWARE ASSETS TO PROPEL MARKET    177

9.4.2      TELECOM: USE CASES  177

9.4.2.1   Inventory management      177

9.4.2.2   Cost management 177

9.4.2.3   Compliance & risk management       177

9.4.2.4   Contract & vendor management      178

9.4.2.5   Other telecom use cases     178

TABLE 66           TELECOM: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)       178

TABLE 67           TELECOM: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)       178

9.5         MANUFACTURING        179

9.5.1      NEED TO STREAMLINE IT INFRASTRUCTURE, ENHANCE PRODUCTIVITY, AND ENSURE COMPLIANCE WITH REGULATORY STANDARDS TO DRIVE MARKET            179

9.5.2      MANUFACTURING: USE CASES 179

9.5.2.1   Inventory management      179

9.5.2.2   Cost management 179

9.5.2.3   Compliance & risk management       179

9.5.2.4   Contract & vendor management      179

9.5.2.5   Other manufacturing use cases        180

TABLE 68           MANUFACTURING: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)            180

TABLE 69           MANUFACTURING: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)            180

9.6         RETAIL & ECOMMERCE 181

9.6.1      RISING ONLINE RETAIL TRANSACTIONS AND DEMAND FOR SEAMLESS CUSTOMER EXPERIENCES TO FOSTER MARKET GROWTH         181

9.6.2      RETAIL & ECOMMERCE: USE CASES       181

9.6.2.1   Inventory management systems       181

9.6.2.2   Cost optimization 181

9.6.2.3   License compliance & optimization  181

9.6.2.4   Vendor management         181

9.6.2.5   Asset discovery & inventory management      181

TABLE 70           RETAIL & ECOMMERCE: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)            182

TABLE 71           RETAIL & ECOMMERCE: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)            182

9.7         GOVERNMENT 182

9.7.1      SOFTWARE ASSET MANAGEMENT TO ENABLE GOVERNMENTS TO STREAMLINE IT OPERATIONS BY PROVIDING VISIBILITY INTO SOFTWARE INSTALLATIONS            182

9.7.2      GOVERNMENT: USE CASES        183

9.7.2.1   License compliance & optimization  183

9.7.2.2   Integration with ITSM       183

9.7.2.3   Cloud management            183

9.7.2.4   Compliance reporting & auditing     183

9.7.2.5   Cost management & budgeting        183

TABLE 72           GOVERNMENT: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)  184

TABLE 73           GOVERNMENT: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)  184

9.8         HEALTHCARE & LIFE SCIENCES 184

9.8.1      NEED TO IMPROVE PATIENT CARE, ENHANCE RESEARCH CAPABILITIES, AND DRIVE INNOVATION IN MEDICAL TREATMENTS AND DIAGNOSTICS TO SPUR MARKET GROWTH       184

9.8.2      HEALTHCARE & LIFE SCIENCES: USE CASES       185

9.8.2.1   EHR management             185

9.8.2.2   Clinical trials management 185

9.8.2.3   Medical imaging software  185

9.8.2.4   Pharmaceutical R&D         185

9.8.2.5   Telemedicine & remote patient monitoring    186

9.8.2.6   Healthcare analytics & big data management 186

9.8.2.7   Other healthcare & life science use cases        186

TABLE 74           HEALTHCARE & LIFE SCIENCES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)            186

TABLE 75           HEALTHCARE & LIFE SCIENCES: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)            187

9.9         EDUCATION     187

9.9.1      EDUCATIONAL INSTITUTIONS TO UTILIZE SOFTWARE ASSET MANAGEMENT SOLUTIONS TO OPTIMIZE RESOURCE MANAGEMENT AND ELEARNING SUPPORT  187

9.9.2      EDUCATION: USE CASES            188

9.9.2.1   License management         188

9.9.2.2   Audit & compliance management    188

9.9.2.3   Software discovery & optimization   188

TABLE 76           EDUCATION: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)       188

TABLE 77           EDUCATION: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)       189

9.10       MEDIA & ENTERTAINMENT      189

9.10.1    HIGH FOCUS ON EFFICIENT CONTENT MANAGEMENT AND REGULATORY COMPLIANCE TO FOSTER MARKET GROWTH    189

9.10.2    MEDIA & ENTERTAINMENT: USE CASES             190

9.10.2.1 Audit management            190

9.10.2.2 License management         190

9.10.2.3 Software optimization & metering    190

TABLE 78           MEDIA & ENTERTAINMENT: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)            190

TABLE 79           MEDIA & ENTERTAINMENT: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)            191

9.11       OTHER VERTICALS       191

TABLE 80           OTHER VERTICALS: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)            192

TABLE 81           OTHER VERTICALS: SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)            192

10          SOFTWARE ASSET MANAGEMENT MARKET, BY REGION             193

10.1       INTRODUCTION            194

FIGURE 44         NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET DURING FORECAST PERIOD     194

TABLE 82           SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION)     194

TABLE 83           SOFTWARE ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION)     195

10.1.1    NORTH AMERICA          195

10.1.2    NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET DRIVERS            195

10.1.3    NORTH AMERICA: RECESSION IMPACT 196

FIGURE 45         NORTH AMERICA: MARKET SNAPSHOT 196

TABLE 84           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)            197

TABLE 85           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)            197

TABLE 86           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)           197

TABLE 87           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)           198

TABLE 88           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION) 198

TABLE 89           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 198

TABLE 90           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 199

TABLE 91           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 199

TABLE 92           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)    199

TABLE 93           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)    199

TABLE 94           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)       200

TABLE 95           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)       200

TABLE 96           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)            200

TABLE 97           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)            201

TABLE 98           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY COUNTRY, 2019–2023 (USD MILLION)            201

TABLE 99           NORTH AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION)            201

10.1.4    US         202

10.1.4.1 Huge investment in cloud infrastructure, IT automation, and security solutions to drive market        202

TABLE 100         US: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)          202

TABLE 101         US: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)          202

TABLE 102         US: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)          203

TABLE 103         US: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)          203

TABLE 104         US: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)          203

TABLE 105         US: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)          204

TABLE 106         US: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      204

TABLE 107         US: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      204

TABLE 108         US: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)         204

TABLE 109         US: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)         205

TABLE 110         US: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            205

TABLE 111         US: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            205

TABLE 112         US: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)          206

TABLE 113         US: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)          206

10.1.5    CANADA            207

10.1.5.1 Increased investments in cloud infrastructure, government initiatives, and adoption of cloud-first strategies to spur market growth             207

TABLE 114         CANADA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)   207

TABLE 115         CANADA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)   207

TABLE 116         CANADA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)  208

TABLE 117         CANADA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)  208

TABLE 118         CANADA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)       208

TABLE 119         CANADA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)       209

TABLE 120         CANADA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      209

TABLE 121         CANADA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      209

TABLE 122         CANADA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)         209

TABLE 123         CANADA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)         210

TABLE 124         CANADA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            210

TABLE 125         CANADA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            210

TABLE 126         CANADA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)    211

TABLE 127         CANADA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)    211

10.2       EUROPE             212

10.2.1    EUROPE: SOFTWARE ASSET MANAGEMENT MARKET DRIVERS 212

10.2.2    EUROPE: RECESSION IMPACT   213

TABLE 128         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)   213

TABLE 129         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)   213

TABLE 130         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)  214

TABLE 131         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)  214

TABLE 132         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)       214

TABLE 133         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)       215

TABLE 134         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      215

TABLE 135         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      215

TABLE 136         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)         215

TABLE 137         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)         216

TABLE 138         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            216

TABLE 139         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            216

TABLE 140         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)    217

TABLE 141         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)    217

TABLE 142         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY COUNTRY, 2019–2023 (USD MILLION)    218

TABLE 143         EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION)    218

10.2.3    UK         218

10.2.3.1 Rising AI adoption, presence of diverse companies, and focus on optimizing IT investments to propel market           218

TABLE 144         UK: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)          219

TABLE 145         UK: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)          219

TABLE 146        UK: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)          219

TABLE 147        UK: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)          220

TABLE 148         UK: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)          220

TABLE 149         UK: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)          220

TABLE 150         UK: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      221

TABLE 151         UK: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      221

TABLE 152         UK: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)         221

TABLE 153         UK: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)         221

TABLE 154         UK: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            222

TABLE 155         UK: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            222

TABLE 156         UK: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)          222

TABLE 157         UK: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)          223

10.2.4    GERMANY         223

10.2.4.1 Presence of several SMEs, digitalization initiatives, and investments in cloud infrastructure to accelerate market growth     223

TABLE 158         GERMANY: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)   224

TABLE 159         GERMANY: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)   224

TABLE 160         GERMANY: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)  224

TABLE 161         GERMANY: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)  225

TABLE 162         GERMANY: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)       225

TABLE 163         GERMANY: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)       225

TABLE 164         GERMANY: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      226

TABLE 165         GERMANY: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      226

TABLE 166         GERMANY: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)         226

TABLE 167         GERMANY: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)         226

TABLE 168         GERMANY: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            227

TABLE 169         GERMANY: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            227

TABLE 170         GERMANY: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)    227

TABLE 171         GERMANY: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)    228

10.2.5    FRANCE             228

10.2.5.1 Heavy investments in cloud infrastructure and AI by tech giants to fuel demand for software asset management solutions        228

TABLE 172         FRANCE: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)   229

TABLE 173         FRANCE: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)   229

TABLE 174         FRANCE: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)  229

TABLE 175         FRANCE: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)  230

TABLE 176         FRANCE: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)       230

TABLE 177         FRANCE: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)       230

TABLE 178         FRANCE: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      231

TABLE 179         FRANCE: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      231

TABLE 180         FRANCE: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)         231

TABLE 181         FRANCE: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)         231

TABLE 182         FRANCE: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            232

TABLE 183         FRANCE: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            232

TABLE 184         FRANCE: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL,2019–2023 (USD MILLION)     232

TABLE 185         FRANCE: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)    233

10.2.6    ITALY   233

10.2.6.1 Implementation of compliances by Italian Agency for National Cybersecurity’s Cloud Italy Strategy to boost market growth   233

TABLE 186         ITALY: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)   234

TABLE 187         ITALY: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)   234

TABLE 188         ITALY: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)  234

TABLE 189         ITALY: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)  235

TABLE 190         ITALY: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)       235

TABLE 191         ITALY: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)       235

TABLE 192         ITALY: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      236

TABLE 193         ITALY: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      236

TABLE 194         ITALY: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)         236

TABLE 195         ITALY: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)         236

TABLE 196         ITALY: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            237

TABLE 197         ITALY: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            237

TABLE 198         ITALY: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)    237

TABLE 199         ITALY: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)    238

10.2.7    REST OF EUROPE           238

TABLE 200         REST OF EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)            238

TABLE 201         REST OF EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)            239

TABLE 202         REST OF EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)           239

TABLE 203         REST OF EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)           239

TABLE 204         REST OF EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION) 240

TABLE 205         REST OF EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 240

TABLE 206         REST OF EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 240

TABLE 207         REST OF EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 240

TABLE 208         REST OF EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)    241

TABLE 209         REST OF EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)    241

TABLE 210         REST OF EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)       241

TABLE 211         REST OF EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)       241

TABLE 212         REST OF EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)            242

TABLE 213         REST OF EUROPE: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)            242

10.3       ASIA PACIFIC    243

10.3.1    ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET DRIVERS              243

10.3.2    ASIA PACIFIC: RECESSION IMPACT        244

FIGURE 46         ASIA PACIFIC: MARKET SNAPSHOT       244

TABLE 214         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)   245

TABLE 215         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)   245

TABLE 216         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)  245

TABLE 217         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)  246

TABLE 218         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)       246

TABLE 219         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)       246

TABLE 220         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      247

TABLE 221         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      247

TABLE 222         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)         247

TABLE 223         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)         247

TABLE 224         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            248

TABLE 225         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            248

TABLE 226         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)    248

TABLE 227         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)    249

TABLE 228         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY COUNTRY, 2019–2023 (USD MILLION)    249

TABLE 229         ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION)    249

10.3.3    CHINA  250

10.3.3.1 Need to adhere to high-level security standards and rapid advancements in AI to fuel market growth             250

TABLE 230         CHINA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)   250

TABLE 231         CHINA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)   251

TABLE 232         CHINA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)  251

TABLE 233         CHINA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)  251

TABLE 234         CHINA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)       252

TABLE 235         CHINA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)       252

TABLE 236         CHINA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      252

TABLE 237         CHINA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      252

TABLE 238         CHINA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)         253

TABLE 239         CHINA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)         253

TABLE 240         CHINA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            253

TABLE 241         CHINA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            253

TABLE 242         CHINA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)    254

TABLE 243         CHINA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)    254

10.3.4    JAPAN  255

10.3.4.1 Advanced technological landscape and government initiatives to promote software asset management to drive market   255

TABLE 244         JAPAN: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)   255

TABLE 245         JAPAN: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)   255

TABLE 246         JAPAN: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)  256

TABLE 247         JAPAN: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)  256

TABLE 248         JAPAN: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)       256

TABLE 249         JAPAN: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)       257

TABLE 250         JAPAN: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      257

TABLE 251         JAPAN: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      257

TABLE 252         JAPAN: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)         257

TABLE 253         JAPAN: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)         258

TABLE 254         JAPAN: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            258

TABLE 255         JAPAN: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            258

TABLE 256         JAPAN: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)    259

TABLE 257         JAPAN: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)    259

10.3.5    ANZ      260

10.3.5.1 High rate of audit activities taking place by technical giants to foster market growth              260

TABLE 258         ANZ: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)   260

TABLE 259         ANZ: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)   260

TABLE 260         ANZ: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)  261

TABLE 261         ANZ: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)  261

TABLE 262         ANZ: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)          261

TABLE 263         ANZ: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)          262

TABLE 264         ANZ: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      262

TABLE 265         ANZ: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      262

TABLE 266         ANZ: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)         262

TABLE 267         ANZ: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)         263

TABLE 268         ANZ: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            263

TABLE 269         ANZ: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            263

TABLE 270         ANZ: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)    264

TABLE 271         ANZ: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)    264

10.3.6    REST OF ASIA PACIFIC  265

TABLE 272         REST OF ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)        265

TABLE 273         REST OF ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)        265

TABLE 274         REST OF ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)       266

TABLE 275         REST OF ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)       266

TABLE 276         REST OF ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)            266

TABLE 277         REST OF ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)            267

TABLE 278         REST OF ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)           267

TABLE 279         REST OF ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)           267

TABLE 280         REST OF ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION) 267

TABLE 281         REST OF ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION) 268

TABLE 282         REST OF ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)   268

TABLE 283         REST OF ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)   268

TABLE 284         REST OF ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)         269

TABLE 285         REST OF ASIA PACIFIC: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)         269

10.4       MIDDLE EAST & AFRICA             270

10.4.1    MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET DRIVERS            270

10.4.2    MIDDLE EAST & AFRICA: RECESSION IMPACT   271

TABLE 286         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)        271

TABLE 287         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)        271

TABLE 288         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)       272

TABLE 289         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)       272

TABLE 290         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)            272

TABLE 291         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)            273

TABLE 292         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)           273

TABLE 293         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)           273

TABLE 294         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION) 273

TABLE 295         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION) 274

TABLE 296         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)   274

TABLE 297         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)   274

TABLE 298         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)         275

TABLE 299         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)         275

TABLE 300         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY COUNTRY/SUBREGION, 2019–2023 (USD MILLION)             276

TABLE 301         MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY COUNTRY/SUBREGION, 2024–2029 (USD MILLION)             276

10.4.3    GULF COOPERATION COUNCIL COUNTRIES     276

10.4.3.1 Emphasis on enhancing eGovernment services, surge in demand for seamless digital experiences, and efficient government-citizen interactions to drive market  276

TABLE 302         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)            277

TABLE 303         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)            277

TABLE 304         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)           277

TABLE 305         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)           278

TABLE 306         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION) 278

TABLE 307         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 278

TABLE 308         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 279

TABLE 309         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 279

TABLE 310         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)    279

TABLE 311         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)    279

TABLE 312         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)       280

TABLE 313         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)       280

TABLE 314         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)            280

TABLE 315         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)            281

TABLE 316         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY COUNTRY/SUBREGION, 2019–2023 (USD MILLION)   281

TABLE 317         GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY COUNTRY/SUBREGION, 2024–2029 (USD MILLION)   281

10.4.3.2 KSA       282

TABLE 318        KSA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)          282

TABLE 319        KSA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)          282

TABLE 320         KSA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)  283

TABLE 321         KSA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)  283

TABLE 322         KSA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)          283

TABLE 323         KSA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)          284

TABLE 324         KSA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      284

TABLE 325         KSA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      284

TABLE 326         KSA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)         284

TABLE 327         KSA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)         285

TABLE 328         KSA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            285

TABLE 329         KSA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            285

TABLE 330        KSA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)          286

TABLE 331        KSA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)          286

10.4.3.3 UAE      287

TABLE 332         UAE: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)   287

TABLE 333         UAE: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)   287

TABLE 334         UAE: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)  288

TABLE 335         UAE: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)  288

TABLE 336         UAE: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)          288

TABLE 337         UAE: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)          289

TABLE 338         UAE: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      289

TABLE 339         UAE: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      289

TABLE 340         UAE: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)         289

TABLE 341         UAE: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)         290

TABLE 342         UAE: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            290

TABLE 343         UAE: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            290

TABLE 344        UAE: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)          291

TABLE 345        UAE: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)          291

10.4.3.4 Rest of GCC Countries      292

TABLE 346         REST OF GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)        292

TABLE 347         REST OF GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)        292

TABLE 348         REST OF GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)       293

TABLE 349         REST OF GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)       293

TABLE 350         REST OF GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)            293

TABLE 351         REST OF GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)            294

TABLE 352         REST OF GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)           294

TABLE 353         REST OF GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)           294

TABLE 354         REST OF GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION) 295

TABLE 355         REST OF GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION) 295

TABLE 356         REST OF GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)   295

TABLE 357         REST OF GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)   295

TABLE 358         REST OF GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)         296

TABLE 359         REST OF GCC COUNTRIES: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)         296

10.4.4    SOUTH AFRICA 297

10.4.4.1 Increasing investment in data centers and rapid adoption of cloud-based services to spur market growth        297

TABLE 360         SOUTH AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)            297

TABLE 361         SOUTH AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)            297

TABLE 362         SOUTH AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)           298

TABLE 363         SOUTH AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)           298

TABLE 364         SOUTH AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION) 298

TABLE 365         SOUTH AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 299

TABLE 366         SOUTH AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 299

TABLE 367         SOUTH AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 299

TABLE 368         SOUTH AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)    299

TABLE 369         SOUTH AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)    300

TABLE 370         SOUTH AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)       300

TABLE 371         SOUTH AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)       300

TABLE 372         SOUTH AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)            301

TABLE 373         SOUTH AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)            301

10.4.5    REST OF MIDDLE EAST & AFRICA           302

TABLE 374         REST OF MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)        302

TABLE 375         REST OF MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)        302

TABLE 376         REST OF MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)       303

TABLE 377         REST OF MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)       303

TABLE 378         REST OF MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)            303

TABLE 379         REST OF MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)            304

TABLE 380         REST OF MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)          304

TABLE 381         REST OF MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)          304

TABLE 382         REST OF MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)              304

TABLE 383         REST OF MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)              305

TABLE 384         REST OF MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)              305

TABLE 385         REST OF MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)              305

TABLE 386         REST OF MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)         306

TABLE 387         REST OF MIDDLE EAST & AFRICA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)         306

10.5       LATIN AMERICA             307

10.5.1    LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET DRIVERS              307

10.5.2    LATIN AMERICA: RECESSION IMPACT   307

TABLE 388         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)            308

TABLE 389         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)            308

TABLE 390         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)           308

TABLE 391         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)           309

TABLE 392         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION) 309

TABLE 393         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION) 309

TABLE 394         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 310

TABLE 395         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 310

TABLE 396         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)    310

TABLE 397         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)    310

TABLE 398         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)       311

TABLE 399         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)       311

TABLE 400         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)            311

TABLE 401         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)            312

TABLE 402         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY COUNTRY, 2019–2023 (USD MILLION)            312

TABLE 403         LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION)            312

10.5.3    BRAZIL 313

10.5.3.1 Robust electricity market, extensive renewable energy sector, and growing IT industry to fuel demand for software asset management solutions            313

TABLE 404         BRAZIL: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)   313

TABLE 405         BRAZIL: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)   313

TABLE 406         BRAZIL: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)  314

TABLE 407         BRAZIL: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)  314

TABLE 408         BRAZIL: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)       314

TABLE 409         BRAZIL: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)       315

TABLE 410         BRAZIL: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      315

TABLE 411         BRAZIL: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      315

TABLE 412         BRAZIL: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)         315

TABLE 413         BRAZIL: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)         316

TABLE 414         BRAZIL: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            316

TABLE 415         BRAZIL: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            316

TABLE 416         BRAZIL: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)    317

TABLE 417         BRAZIL: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)    317

10.5.4    MEXICO             318

10.5.4.1 Rising concerns regarding prevention of cybersecurity and increased digital transformation and regulatory compliance to drive market         318

TABLE 418         MEXICO: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)   318

TABLE 419         MEXICO: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)   318

TABLE 420         MEXICO: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)  319

TABLE 421         MEXICO: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)  319

TABLE 422         MEXICO: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)       319

TABLE 423         MEXICO: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)       320

TABLE 424         MEXICO: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      320

TABLE 425         MEXICO: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      320

TABLE 426         MEXICO: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION)         320

TABLE 427         MEXICO: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION)         321

TABLE 428         MEXICO: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            321

TABLE 429         MEXICO: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            321

TABLE 430         MEXICO: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)    322

TABLE 431         MEXICO: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)    322

10.5.5    REST OF LATIN AMERICA          323

TABLE 432         REST OF LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION)        323

TABLE 433         REST OF LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION)        323

TABLE 434         REST OF LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION)       324

TABLE 435         REST OF LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION)       324

TABLE 436         REST OF LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2019–2023 (USD MILLION)            324

TABLE 437         REST OF LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY SERVICE, 2024–2029 (USD MILLION)            325

TABLE 438         REST OF LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)           325

TABLE 439         REST OF LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)           325

TABLE 440         REST OF LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2019–2023 (USD MILLION) 325

TABLE 441         REST OF LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2024–2029 (USD MILLION) 326

TABLE 442         REST OF LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)   326

TABLE 443         REST OF LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)   326

TABLE 444         REST OF LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION)         327

TABLE 445         REST OF LATIN AMERICA: SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION)         327

11          COMPETITIVE LANDSCAPE       328

11.1       OVERVIEW        328

11.2       KEY PLAYER STRATEGIES/RIGHT TO WIN          328

TABLE 446         OVERVIEW OF STRATEGIES ADOPTED BY KEY SOFTWARE ASSET MANAGEMENT MARKET VENDORS         328

11.3       REVENUE ANALYSIS      330

FIGURE 47         REVENUE ANALYSIS FOR KEY COMPANIES IN PAST THREE YEARS  330

11.4       MARKET SHARE ANALYSIS         331

FIGURE 48         MARKET SHARE ANALYSIS, 2023             331

TABLE 447         SOFTWARE ASSET MANAGEMENT MARKET: DEGREE OF COMPETITION 332

11.5       BRAND/PRODUCT COMPARISON          333

FIGURE 49         BRAND/PRODUCT COMPARISON          333

11.6       COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023   333

11.6.1    STARS  334

11.6.2    EMERGING LEADERS    334

11.6.3    PERVASIVE PLAYERS     334

11.6.4    PARTICIPANTS 334

FIGURE 50         SOFTWARE ASSET MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023      335

11.6.5    COMPANY FOOTPRINT: KEY PLAYERS, 2023      336

11.6.5.1 Company footprint            336

FIGURE 51         SOFTWARE ASSET MANAGEMENT MARKET: COMPANY FOOTPRINT      336

11.6.5.2 Regional footprint              336

TABLE 448         SOFTWARE ASSET MANAGEMENT MARKET: REGIONAL FOOTPRINT      336

11.6.5.3 Offering footprint 337

TABLE 449         SOFTWARE ASSET MANAGEMENT MARKET: OFFERING FOOTPRINT      337

11.6.5.4 Solution footprint 337

TABLE 450         SOFTWARE ASSET MANAGEMENT MARKET: SOLUTION FOOTPRINT      337

11.6.5.5 Vertical footprint 338

TABLE 451         SOFTWARE ASSET MANAGEMENT MARKET: VERTICAL FOOTPRINT      338

11.7       COMPANY EVALUATION MATRIX: START-UPS/SMES, 2023         338

11.7.1    PROGRESSIVE COMPANIES       339

11.7.2    RESPONSIVE COMPANIES          339

11.7.3    DYNAMIC COMPANIES 339

11.7.4    STARTING BLOCKS       339

FIGURE 52         SOFTWARE ASSET MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (START-UPS/SMES), 2023             340

11.7.5    COMPETITIVE BENCHMARKING: START-UPS/SMES, 2023           341

11.7.5.1 Key start-ups/SMEs          341

TABLE 452         SOFTWARE ASSET MANAGEMENT MARKET: KEY START-UPS/SMES         341

11.7.5.2 Competitive benchmarking of key start-ups/SMEs      341

TABLE 453         SOFTWARE ASSET MANAGEMENT MARKET: COMPETITIVE BENCHMARKING OF KEY START-UPS/SMES      341

11.8       COMPANY VALUATION AND FINANCIAL METRICS        342

FIGURE 53         COMPANY VALUATION AND FINANCIAL METRICS        342

11.9       COMPETITIVE SCENARIO AND TRENDS             342

11.9.1    PRODUCT LAUNCHES AND ENHANCEMENTS   342

TABLE 454         SOFTWARE ASSET MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, MARCH 2021–JULY 2024       342

11.9.2    DEALS  345

TABLE 455         SOFTWARE ASSET MANAGEMENT MARKET: DEALS, FEBRUARY 2021–JUNE 2024 346

12          COMPANY PROFILES    352

12.1       INTRODUCTION            352

(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*

12.2       MAJOR PLAYERS            352

12.2.1    FLEXERA           352

TABLE 456         FLEXERA: BUSINESS OVERVIEW 352

TABLE 457         FLEXERA: PRODUCTS/SOLUTIONS/SERVICES OFFERED              353

TABLE 458         FLEXERA: PRODUCT LAUNCHES AND ENHANCEMENTS              353

TABLE 459         FLEXERA: DEALS            354

12.2.2    SNOW SOFTWARE         356

TABLE 460         SNOW SOFTWARE: BUSINESS OVERVIEW           356

TABLE 461         SNOW SOFTWARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED          356

TABLE 462         SNOW SOFTWARE: PRODUCT LAUNCHES AND ENHANCEMENTS          357

TABLE 463         SNOW SOFTWARE: DEALS         358

12.2.3    USU SOFTWARE AG       360

TABLE 464         USU SOFTWARE AG: BUSINESS OVERVIEW         360

FIGURE 54         USU SOFTWARE AG: COMPANY SNAPSHOT       361

TABLE 465         USU SOFTWARE AG: PRODUCTS/SOLUTIONS/SERVICES OFFERED          361

TABLE 466         USU SOFTWARE AG: PRODUCT LAUNCHES AND ENHANCEMENTS          363

TABLE 467         USU SOFTWARE AG: DEALS       364

12.2.4    IVANTI 366

TABLE 468         IVANTI: BUSINESS OVERVIEW   366

TABLE 469         IVANTI: PRODUCTS/SOLUTIONS/SERVICES OFFERED  366

TABLE 470         IVANTI: PRODUCT LAUNCHES 368

TABLE 471         IVANTI: DEALS 368

12.2.5    BMC SOFTWARE            371

TABLE 472         BMC SOFTWARE: BUSINESS OVERVIEW 371

TABLE 473         BMC SOFTWARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED          371

TABLE 474         BMC SOFTWARE: DEALS            372

12.2.6    SERVICENOW   374

TABLE 475         SERVICENOW: BUSINESS OVERVIEW     374

FIGURE 55         SERVICENOW: COMPANY SNAPSHOT   375

TABLE 476         SERVICENOW: PRODUCTS/SOLUTIONS/SERVICES OFFERED              375

TABLE 477         SERVICENOW: PRODUCT LAUNCHES    376

TABLE 478         SERVICENOW: DEALS   376

12.2.7    BROADCOM      378

TABLE 479         BROADCOM: BUSINESS OVERVIEW        378

FIGURE 56         BROADCOM: COMPANY SNAPSHOT      379

TABLE 480         BROADCOM: PRODUCTS/SOLUTIONS/SERVICES OFFERED              379

TABLE 481         BROADCOM: PRODUCT LAUNCHES      381

TABLE 482         BROADCOM: DEALS      381

12.2.8    CERTERO          383

TABLE 483         CERTERO: BUSINESS OVERVIEW            383

TABLE 484         CERTERO: PRODUCTS/SOLUTIONS/SERVICES OFFERED              383

12.2.9    MATRIX42         386

TABLE 485         MATRIX42: BUSINESS OVERVIEW           386

TABLE 486         MATRIX42: PRODUCTS/SOLUTIONS/SERVICES OFFERED              386

TABLE 487         MATRIX42: PRODUCT LAUNCHES          387

TABLE 488         MATRIX42: DEALS         387

12.2.10  ERACENT          389

TABLE 489         ERACENT: BUSINESS OVERVIEW            389

TABLE 490         ERACENT: PRODUCTS/SOLUTIONS/SERVICES OFFERED              389

TABLE 491         ERACENT: PRODUCT ENHANCEMENTS 391

TABLE 492         ERACENT: DEALS          392

12.3       OTHER PLAYERS           393

12.3.1    SCALABLE SOFTWARE  393

12.3.2    BELARC             394

12.3.3    IBM       395

12.3.4    OPENTEXT       395

12.3.5    MICROSOFT      396

12.3.6    MANAGEENGINE           397

12.3.7    INVGATE           398

12.3.8    SYMPHONYAI   399

12.3.9    1E          400

12.3.10  OPEN IT             401

12.3.11  LANSWEEPER   402

12.3.12  LICENSE DASHBOARD  403

12.4       START-UPS/SMES          404

12.4.1    XENSAM            404

12.4.2    LICENSEWARE  405

12.4.3    COREVIEW        406

12.4.4    ZYLO    407

12.4.5    LEXCOMPLY     408

12.4.6    STANDARDFUSION       409

*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.

13          ADJACENT/RELATED MARKETS             410

13.1       INTRODUCTION            410

13.1.1    RELATED MARKETS      410

13.1.2    LIMITATIONS   410

13.2       IT SERVICE MANAGEMENT (ITSM) MARKET      410

TABLE 493         ITSM MARKET, BY OFFERING, 2018–2022 (USD MILLION)              411

TABLE 494         ITSM MARKET, BY OFFERING, 2023–2028 (USD MILLION)              411

TABLE 495         ITSM MARKET, BY VERTICAL, 2018–2022 (USD MILLION)              411

TABLE 496         ITSM MARKET, BY VERTICAL, 2023–2028 (USD MILLION)              412

13.3       CONTRACT MANAGEMENT SOFTWARE MARKET           412

TABLE 497         CONTRACT MANAGEMENT SOFTWARE MARKET, BY COMPONENT, 2017–2024 (USD MILLION)           412

TABLE 498         CONTRACT MANAGEMENT SOFTWARE MARKET, BY VERTICAL, 2017–2024 (USD MILLION)    413

14          APPENDIX         414

14.1       DISCUSSION GUIDE      414

14.2       KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL             418

14.3       CUSTOMIZATION OPTIONS      420

14.4       RELATED REPORTS       420

14.5       AUTHOR DETAILS         421

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