生理用品市場 : 2028年までの世界予測

出版:MarketsandMarkets(マーケッツアンドマーケッツ) 出版年月:2023年11月

Feminine Hygiene Products Market – Global Forecast to 2028

生理用品市場 : 性質 (使い捨て、再利用可能)、タイプ (生理用ナプキン、パンティライナー、タンポン、月経カップ)、地域 (アジア太平洋、北米、ヨーロッパ、中東&アフリカ、南米) – 2028年までの世界予測
Feminine Hygiene Products Market by Nature (Disposable, Reusable), Type (Sanitary Napkins, Panty Liners, Tampons, Menstrual Cups), Region (Asia Pacific, North America, Europe, Middle East and Africa, South America) – Global Forecast to 2028

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Report Overview

The global feminine hygiene market will rise from USD 24.6 billion in 2023 to USD 32.2 billion by 2028 at a CAGR of 5.5% from 2023 to 2028. As more women enter the workforce, there is a greater need for convenient and reliable menstrual hygiene products. This factor has contributed to the expansion of the feminine hygiene market.

生理用品市場 : 2028年までの世界予測

“The reusable segment, by nature, is projected to grow at the highest CAGR from 2023 to 2028.”
Reusable feminine hygiene products are cost-effective in the long run. While the initial investment may be higher than disposable alternatives, reusable products can last years when properly maintained, providing cost savings over time. This cost-efficiency is an attractive feature for many consumers, particularly in the context of rising disposable product prices.

生理用品市場 : 2028年までの世界予測 ecosystem

“Sanitary Napkins, in type segment, is projected to grow at the highest CAGR from 2023 to 2028.”
Manufacturers have continuously improved the design and technology of sanitary napkins. These advancements have resulted in thinner, more absorbent, and more comfortable products. Features such as odor control, leak protection, and improved comfort have made sanitary napkins more appealing to consumers, driving the market growth.


“Asia Pacific feminine hygiene market is projected to grow at the highest CAGR from 2023 to 2028.”
Asia Pacific is expected to be the fastest-growing market for feminine hygiene market during the forecast period. The Asia-Pacific region has experienced rapid urbanization, with more women entering the workforce and adopting urban lifestyles. Urban women often seek the convenience and reliability of feminine hygiene products, including sanitary napkins, tampons, and menstrual cups. This demographic shift has boosted market growth as women increasingly prioritize their comfort and well-being.

生理用品市場 : 2028年までの世界予測 region

Profile break-up of primary participants for the report:
• By Company Type: Tier 1 – 30%, Tier 2 – 35%, and Tier 3 – 35%
• By Designation: C-level Executives – 30%, Directors – 40%, and Others – 30%
• By Region: North America – 30%, Europe – 20%, Asia Pacific – 40%,  Middle East & Africa –5%, and South America – 5%

The feminine hygiene market report is dominated by players such as Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (US), First Quality Enterprises, Inc. (US), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), and Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China).

Research Coverage:
The report defines, segments, and projects the feminine hygiene market based on type, nature, and region. It provides detailed information regarding the major factors influencing the market’s growth, such as drivers, restraints, opportunities, and industry-specific challenges. It strategically profiles key feminine hygiene product providers. It comprehensively analyses their market shares and core competencies and tracks. It analyzes competitive developments, such as expansions, agreements, contracts, partnerships, acquisitions, collaborations, and divestments, undertaken by them in the market.


Reasons to Buy the Report:
The report is expected to help the market leaders/new entrants by providing them with the closest approximations of revenue numbers of the feminine hygiene market and its segments. This report is also expected to help stakeholders understand the market’s competitive landscape better, gain insights to improve the position of their businesses and make suitable go-to-market strategies. It also enables stakeholders to understand the market’s pulse and provides information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:
• Analysis of critical drivers (Increasing female population rapid urbanization), restraints (Social stigma associated with menstruation and female hygiene products), opportunities (Developing ecofriendly feminine hygiene products), and challenges (Heightened awareness of environmental impact has led to concerns about disposable feminine hygiene products contributing to waste and pollution) influencing the growth of the feminine hygiene market.

• Product Development/Innovation: Detailed insights on upcoming technologies, research &
development activities in the feminine hygiene market.

• Market Development: Comprehensive information about lucrative markets – the report analyses
the feminine hygiene market across varied regions.

• Market Diversification: Exhaustive information about new products & services, untapped
geographies, recent developments, and investments in the feminine hygiene market.

• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service
offerings of leading players like Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (US), First Quality Enterprises, Inc. (US), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China) and among others in the feminine hygiene market.

Table of Contents

1            INTRODUCTION            35

1.1         STUDY OBJECTIVES      35

1.2         MARKET DEFINITION   35

1.3         INCLUSIONS & EXCLUSIONS     35

TABLE 1             FEMININE HYGIENE PRODUCTS MARKET, BY NATURE: INCLUSIONS & EXCLUSIONS     35

TABLE 2             FEMININE HYGIENE PRODUCTS MARKET, BY TYPE: INCLUSIONS & EXCLUSIONS     36

TABLE 3             FEMININE HYGIENE PRODUCTS MARKET, BY REGION: INCLUSIONS & EXCLUSIONS     36

1.4         MARKET SCOPE             37

1.4.1      MARKETS COVERED     37

FIGURE 1           FEMININE HYGIENE PRODUCTS MARKET SEGMENTATION              37

1.4.2      YEARS CONSIDERED     37

1.5         CURRENCY CONSIDERED          38

1.6         UNITS CONSIDERED     38

1.7         LIMITATIONS   38

1.8         STAKEHOLDERS            38

1.9         SUMMARY OF CHANGES            38

1.9.1      RECESSION IMPACT      39

2            RESEARCH METHODOLOGY     40

2.1         RESEARCH DATA           40

FIGURE 2           FEMININE HYGIENE PRODUCTS MARKET: RESEARCH DESIGN              40

2.1.1      SECONDARY DATA       41

2.1.1.1   Key data from secondary sources     41

2.1.2      PRIMARY DATA 42

2.1.2.1   Key data from primary sources         42

2.1.2.2   Key industry insights          43

2.1.2.3   Breakdown of primary interviews     43

2.2         MARKET SIZE ESTIMATION       44

FIGURE 3           MARKET SIZE ESTIMATION (DEMAND SIDE): FEMININE HYGIENE PRODUCTS MARKET 44

FIGURE 4           MARKET SIZE ESTIMATION (SUPPLY SIDE): FEMININE HYGIENE  PRODUCTS MARKET            45

2.3         MARKET ENGINEERING PROCESS          45

2.3.1      BOTTOM-UP APPROACH           46

FIGURE 5           MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH  46

2.3.2      TOP-DOWN APPROACH             46

FIGURE 6           MARKET SIZE ESTIMATION: TOP-DOWN APPROACH    46

2.4         DATA TRIANGULATION             47

2.5         ASSUMPTIONS 48

2.6         LIMITATIONS   48

3            EXECUTIVE SUMMARY 49

TABLE 4             FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT, 2022 & 2028      50

FIGURE 7           SANITARY PADS SEGMENT ACCOUNTED FOR LARGEST SHARE OF FEMININE HYGIENE PRODUCTS MARKET IN 2022     50

FIGURE 8           DISPOSABLE SEGMENT ACCOUNTED FOR LARGER SHARE  OF FEMININE HYGIENE PRODUCTS MARKET IN 2022     51

FIGURE 9           ASIA PACIFIC TO LEAD FEMININE HYGIENE PRODUCTS MARKET DURING FORECAST PERIOD   51

4            PREMIUM INSIGHTS      53

4.1         ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN FEMININE HYGIENE PRODUCTS MARKET     53

FIGURE 10         RISING AWARENESS ABOUT MENSTRUAL HYGIENE DRIVING FEMININE HYGIENE PRODUCTS MARKET          53

4.2         FEMININE HYGIENE PRODUCTS MARKET, BY REGION  53

FIGURE 11         ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD              53

4.3         FEMININE HYGIENE PRODUCTS MARKET, BY TYPE       54

FIGURE 12         SANITARY PADS SEGMENT PROJECTED TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD    54

4.4         FEMININE HYGIENE PRODUCTS MARKET, BY NATURE 54

FIGURE 13         DISPOSABLE SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD     54

5            MARKET OVERVIEW     55

5.1         MARKET DYNAMICS     55

FIGURE 14         DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN FEMININE HYGIENE PRODUCTS MARKET     55

5.1.1      DRIVERS            56

5.1.1.1   Increasing female population & rapid urbanization      56

FIGURE 15         GLOBAL FEMALE POPULATION, 2017–2028        56

FIGURE 16         GLOBAL NUMBER OF PEOPLE LIVING IN URBAN AND RURAL AREAS, 2017–2021           57

5.1.1.2   Increasing awareness and disposable income  57

5.1.1.3   Advances in medical research and technology 58

5.1.2      RESTRAINTS     58

5.1.2.1   Social stigma associated with menstruation and feminine hygiene products              58

5.1.2.2   Health concerns and allergies associated with certain chemicals 58

5.1.3      OPPORTUNITIES           59

5.1.3.1   Developing eco-friendly feminine hygiene products     59

5.1.3.2   Innovative marketing and branding of feminine hygiene products            59

5.1.3.3   Government initiative to make feminine hygiene products more accessible and affordable            60

5.1.4      CHALLENGES   60

5.1.4.1   Heightened concern over waste and pollution from disposable products   60

5.1.4.2   Supply chain, trade, and economic disruptions             61

5.1.4.3   Intense market competition             61

5.2         SUPPLY CHAIN ANALYSIS          62

FIGURE 17         SUPPLY CHAIN ANALYSIS OF FEMININE HYGIENE PRODUCTS MARKET            62

5.3         ECOSYSTEM MAPPING 64

FIGURE 18         ECOSYSTEM MAPPING OF FEMININE HYGIENE PRODUCTS MARKET            64

TABLE 5             FEMININE HYGIENE PRODUCTS MARKET: ROLE IN ECOSYSTEM     64

5.4         PORTER’S FIVE FORCES ANALYSIS         65

FIGURE 19         FEMININE HYGIENE PRODUCTS MARKET: PORTER’S FIVE FORCES ANALYSIS         65

TABLE 6             IMPACT OF PORTER’S FIVE FORCES ON FEMININE HYGIENE PRODUCTS MARKET     66

5.4.1      BARGAINING POWER OF SUPPLIERS     66

5.4.2      THREAT OF NEW ENTRANTS    66

5.4.3      THREAT OF SUBSTITUTES         66

5.4.4      BARGAINING POWER OF BUYERS           67

5.4.5      INTENSITY OF COMPETITIVE RIVALRY 67

5.5         TECHNOLOGY ANALYSIS           67

5.5.1      KIMBERLY-CLARK’S KOTEX PANTYLINER WITH PH INDICATOR              67

5.5.2      DAME TAMPON APPLICATOR   67

5.6         CASE STUDY ANALYSIS 68

5.6.1      MENSTRUAL PRODUCT ACCESSIBILITY AND DESTIGMATIZING MENSTRUAL HEALTH  68

5.6.2      PADCARE LAB’S INNOVATIVE MENSTRUAL WASTE MANAGEMENT APPROACH IN INDIA     68

5.7         TRADE ANALYSIS          69

5.7.1      EXPORT SCENARIO:      69

TABLE 7             EXPORT DATA ON HS CODE 961900: SANITARY TOWELS (PADS) AND TAMPONS, NAPKINS AND NAPKIN LINERS, AND SIMILAR ARTICLES, OF ANY MATERIAL  69

5.7.2      IMPORT SCENARIO       70

TABLE 8             IMPORT DATA ON HS CODE 961900: SANITARY TOWELS (PADS) AND TAMPONS, NAPKINS AND NAPKIN LINERS, AND SIMILAR ARTICLES, OF ANY MATERIAL  70

5.8         PATENT ANALYSIS        71

5.8.1      METHODOLOGY           71

FIGURE 20         LIST OF MAJOR PATENTS FOR FEMININE HYGIENE PRODUCTS              72

5.8.2      JURISDICTION ANALYSIS           72

FIGURE 21         US ACCOUNTED FOR HIGHEST NUMBER OF PATENTS 72

5.8.3      MAJOR PATENTSRELATED TO FEMININE HYGIENE PRODUCTS 73

TABLE 9             PATENTS BY PROCTER & GAMBLE        75

TABLE 10           PATENTS BY KIMBERLY-CLARK CORPORATION             75

TABLE 11           PATENTS BY DRYLOCK TECHNOLOGIES            76

5.9         TARIFF AND REGULATORY LANDSCAPE            77

5.9.1      REGULATORY BODIES, GOVERNMENT AGENCIES,  AND OTHER ORGANIZATIONS          77

TABLE 12           NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,  AND OTHER ORGANIZATIONS      77

TABLE 13           EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78

TABLE 14           ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES,  AND OTHER ORGANIZATIONS      78

TABLE 15           REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES,  AND OTHER ORGANIZATIONS      79

5.9.2      REGULATIONS AND STANDARDS          79

TABLE 16           REGULATIONS AND STANDARDS FOR FEMININE HYGIENE PRODUCTS       79

5.10       KEY CONFERENCES AND EVENTS          81

TABLE 17           FEMININE HYGIENE PRODUCTS MARKET: KEY CONFERENCES AND EVENTS (2023–2024)           81

5.11       PRICING ANALYSIS        82

TABLE 18           AVERAGE PRICES OF FEMININE HYGIENE PRODUCTS, BY REGION (USD)  82

FIGURE 22         AVERAGE PRICES OF FEMININE HYGIENE PRODUCTS, BY REGION (USD)  83

TABLE 19           AVERAGE PRICES OF FEMININE HYGIENE PRODUCTS, BY COMPANY (USD)           83

FIGURE 23         AVERAGE PRICES OF FEMININE HYGIENE PRODUCTS, BY COMPANY (USD)           83

6            FEMININE HYGIENE PRODUCTS MARKET,  BY DISTRIBUTION CHANNEL         84

6.1         INTRODUCTION            84

6.2         SUPERMARKET & HYPERMARKET          84

6.3         E-COMMERCE  85

6.4         DEPARTMENT STORE   85

6.5         CONVENIENCE STORE 85

6.6         RETAIL PHARMACIES   86

7            FEMININE HYGIENE PRODUCTS MARKET, BY NATURE 87

7.1         INTRODUCTION            88

FIGURE 24         DISPOSABLE SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD       88

TABLE 20           FEMININE HYGIENE PRODUCTS MARKET, BY NATURE, 2018–2022 (USD MILLION)     88

TABLE 21           FEMININE HYGIENE PRODUCTS MARKET, BY NATURE, 2023–2028 (USD MILLION)     88

7.2         DISPOSABLE     89

7.3         REUSABLE         90

8            FEMININE HYGIENE PRODUCTS MARKET, BY TYPE       91

8.1         INTRODUCTION            92

FIGURE 25         SANITARY PADS TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD       92

TABLE 22           FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 92

TABLE 23           FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 93

TABLE 24           FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)          93

TABLE 25           FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)          93

8.2         SANITARY PADS             93

TABLE 26           SANITARY PADS MARKET, BY REGION, 2018–2022 (USD MILLION)          94

TABLE 27           SANITARY PADS MARKET, BY REGION, 2023–2028 (USD MILLION)          95

TABLE 28           SANITARY PADS MARKET, BY REGION, 2018–2022 (MILLION UNITS) 95

TABLE 29           SANITARY PADS MARKET, BY REGION, 2023–2028 (MILLION UNITS) 95

8.3         TAMPONS         96

TABLE 30           TAMPONS MARKET, BY REGION, 2018–2022 (USD MILLION)              97

TABLE 31           TAMPONS MARKET, BY REGION, 2023–2028 (USD MILLION)              97

TABLE 32           TAMPONS MARKET, BY REGION, 2018–2022 (MILLION UNITS)              97

TABLE 33           TAMPONS MARKET, BY REGION, 2023–2028 (MILLION UNITS)              97

8.4         PANTY LINERS 98

TABLE 34           PANTY LINERS MARKET, BY REGION, 2018–2022 (USD MILLION)              98

TABLE 35           PANTY LINERS MARKET, BY REGION, 2023–2028 (USD MILLION)              99

TABLE 36           PANTY LINERS MARKET, BY REGION, 2018–2022 (MILLION UNITS) 99

TABLE 37           PANTY LINERS MARKET, BY REGION, 2023–2028 (MILLION UNITS) 99

8.5         MENSTRUAL CUPS        99

TABLE 38           MENSTRUAL CUPS MARKET, BY REGION, 2018–2022 (USD MILLION)          100

TABLE 39           MENSTRUAL CUPS MARKET, BY REGION, 2023–2028 (USD MILLION)          100

TABLE 40           MENSTRUAL CUPS MARKET, BY REGION, 2018–2022 (MILLION UNITS) 101

TABLE 41           MENSTRUAL CUPS MARKET, BY REGION, 2023–2028 (MILLION UNITS) 101

9            FEMININE HYGIENE PRODUCTS MARKET, BY REGION  102

9.1         INTRODUCTION            103

FIGURE 26         FEMININE HYGIENE PRODUCTS MARKET, BY KEY COUNTRIES, 2023–2028          103

TABLE 42           FEMININE HYGIENE PRODUCTS MARKET, BY REGION, 2018–2022 (USD MILLION)     104

TABLE 43           FEMININE HYGIENE PRODUCTS MARKET, BY REGION, 2023–2028 (USD MILLION)     104

TABLE 44           FEMININE HYGIENE PRODUCTS MARKET, BY REGION, 2018–2022 (MILLION UNITS)  104

TABLE 45           FEMININE HYGIENE PRODUCTS MARKET, BY REGION, 2023–2028 (MILLION UNITS)  104

9.2         ASIA PACIFIC    105

FIGURE 27         ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT        105

9.2.1      RECESSION IMPACT      106

TABLE 46           ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (USD MILLION) 106

TABLE 47           ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (USD MILLION) 106

TABLE 48           ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (MILLION UNITS)            107

TABLE 49           ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (MILLION UNITS)            107

TABLE 50           ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION)          107

TABLE 51           ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION)          108

TABLE 52           ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)      108

TABLE 53           ASIA PACIFIC: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)      108

9.2.2      CHINA  108

9.2.2.1   Rise in disposable income to drive market      108

TABLE 54           CHINA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     109

TABLE 55           CHINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)          109

TABLE 56           CHINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)          109

TABLE 57           CHINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)      110

TABLE 58           CHINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)      110

9.2.3      INDIA   110

9.2.3.1   Awareness campaigns, government support, and changing consumer preferences to drive market    110

TABLE 59           INDIA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     111

TABLE 60           INDIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)          111

TABLE 61           INDIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)          112

TABLE 62           INDIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)      112

TABLE 63           INDIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)      112

9.2.4      JAPAN  112

9.2.4.1   Increased female population and literacy to drive market           112

TABLE 64           JAPAN: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     113

TABLE 65           JAPAN: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)          113

TABLE 66           JAPAN: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)          113

TABLE 67           JAPAN: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)      114

TABLE 68           JAPAN: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)      114

9.2.5      INDONESIA       114

9.2.5.1   Technological advancements, regulatory measures, and cultural sensitivity to drive market   114

TABLE 69           INDONESIA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     115

TABLE 70           INDONESIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION)          115

TABLE 71           INDONESIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION)          116

TABLE 72           INDONESIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)      116

TABLE 73           INDONESIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)      116

9.2.6      MALAYSIA         116

9.2.6.1   Government initiatives toward period poverty to drive market   116

TABLE 74           MALAYSIA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     117

TABLE 75           MALAYSIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)          117

TABLE 76           MALAYSIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)          117

TABLE 77           MALAYSIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)      118

TABLE 78           MALAYSIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)      118

9.2.7      THAILAND        118

9.2.7.1   Growing interest in eco-friendly and reusable products to drive market   118

TABLE 79           THAILAND: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     119

TABLE 80          THAILAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)          119

TABLE 81          THAILAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)          119

TABLE 82          THAILAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)      119

TABLE 83          THAILAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)      120

9.3         NORTH AMERICA          120

FIGURE 28         NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT        121

9.3.1      RECESSION IMPACT      121

TABLE 84           NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (USD MILLION)         121

TABLE 85           NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (USD MILLION)         122

TABLE 86           NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (MILLION UNITS)      122

TABLE 87           NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (MILLION UNITS)      122

TABLE 88           NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION)    122

TABLE 89           NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION)    123

TABLE 90           NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS) 123

TABLE 91           NORTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS) 123

9.3.2      US         123

9.3.2.1   US to be largest market in North America      123

TABLE 92           US: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET            124

TABLE 93           US: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)     124

TABLE 94           US: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)     125

TABLE 95           US: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)  125

TABLE 96           US: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)  125

9.3.3      CANADA            125

9.3.3.1   Government initiatives toward menstrual hygiene to drive market           125

TABLE 97           CANADA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     126

TABLE 98           CANADA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)          126

TABLE 99           CANADA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)          127

TABLE 100         CANADA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)      127

TABLE 101         CANADA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)      127

9.3.4      MEXICO             127

9.3.4.1   Increasing female population to drive market 127

TABLE 102         MEXICO: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     128

TABLE 103         MEXICO: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)          128

TABLE 104         MEXICO: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)          129

TABLE 105         MEXICO: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)      129

TABLE 106         MEXICO: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)      129

9.4         EUROPE             129

FIGURE 29         EUROPE: FEMININE HYGIENE PRODUCTS MARKET SNAPSHOT              130

9.4.1      RECESSION IMPACT      130

TABLE 107         EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (USD MILLION) 131

TABLE 108         EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (USD MILLION) 131

TABLE 109         EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (MILLION UNITS)            131

TABLE 110         EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (MILLION UNITS)            132

TABLE 111         EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)          132

TABLE 112         EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)          132

TABLE 113         EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)      132

TABLE 114         EUROPE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)      133

9.4.2      GERMANY         133

9.4.2.1   Availability of low-cost products to drive market          133

TABLE 115         GERMANY: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     134

TABLE 116         GERMANY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)          134

TABLE 117         GERMANY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)          134

TABLE 118         GERMANY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)      134

TABLE 119         GERMANY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)      135

9.4.3      FRANCE             135

9.4.3.1   Various initiatives toward menstrual hygiene management to drive market              135

TABLE 120         FRANCE: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     135

TABLE 121         FRANCE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)          136

TABLE 122         FRANCE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)          136

TABLE 123         FRANCE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)      136

TABLE 124         FRANCE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)      136

9.4.4      ITALY   137

9.4.4.1   Government initiatives toward menstrual hygiene management to drive market              137

TABLE 125         ITALY: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     137

TABLE 126         ITALY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)          137

TABLE 127         ITALY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)          138

TABLE 128         ITALY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)      138

TABLE 129         ITALY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)      138

9.4.5      UK         138

9.4.5.1   UK to be fastest-growing market in Europe   138

TABLE 130         UK: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET            139

TABLE 131         UK: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)     139

TABLE 132         UK: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)     140

TABLE 133         UK: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)  140

TABLE 134         UK: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)  140

9.4.6      POLAND            140

9.4.6.1   Increased female population and literacy to drive market           140

TABLE 135         POLAND: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     141

TABLE 136         POLAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)          141

TABLE 137         POLAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)          141

TABLE 138         POLAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)      142

TABLE 139         POLAND: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)      142

9.4.7      NORWAY           142

9.4.7.1   Increasing female population and living standard to drive market             142

TABLE 140         NORWAY: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     142

TABLE 141         NORWAY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)          143

TABLE 142         NORWAY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)          143

TABLE 143         NORWAY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)      143

TABLE 144         NORWAY: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)      144

9.5         SOUTH AMERICA           144

9.5.1      RECESSION IMPACT      144

TABLE 145         SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (USD MILLION)         145

TABLE 146         SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (USD MILLION)         145

TABLE 147         SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (MILLION UNITS)      145

TABLE 148         SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (MILLION UNITS)      145

TABLE 149         SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION)    146

TABLE 150         SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION)    146

TABLE 151         SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS) 146

TABLE 152         SOUTH AMERICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS) 147

9.5.2      BRAZIL 147

9.5.2.1   Growing female population to drive demand  147

TABLE 153         BRAZIL: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     148

TABLE 154         BRAZIL: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)          148

TABLE 155         BRAZIL: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)          148

TABLE 156         BRAZIL: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)      148

TABLE 157         BRAZIL: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)      149

9.5.3      ARGENTINA      149

9.5.3.1   Increasing awareness about menstrual hygiene to drive market  149

TABLE 158         ARGENTINA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     149

TABLE 159         ARGENTINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION)          150

TABLE 160         ARGENTINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION)          150

TABLE 161         ARGENTINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)      150

TABLE 162         ARGENTINA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)      151

9.5.4      CHILE  151

9.5.4.1   Increased female population to drive market  151

TABLE 163         CHILE: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     151

TABLE 164         CHILE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)          152

TABLE 165         CHILE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)          152

TABLE 166         CHILE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)      152

TABLE 167         CHILE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)      152

9.6         MIDDLE EAST & AFRICA             153

9.6.1      RECESSION IMPACT      153

TABLE 168         MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (USD MILLION)      153

TABLE 169         MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (USD MILLION)      154

TABLE 170         MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2018–2022 (MILLION UNITS)  154

TABLE 171         MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY COUNTRY,  2023–2028 (MILLION UNITS)  154

TABLE 172         MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION) 154

TABLE 173         MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION) 155

TABLE 174         MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)           155

TABLE 175         MIDDLE EAST & AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)           155

9.6.2      SOUTH AFRICA 155

9.6.2.1   Government initiatives toward menstrual hygiene management to drive market              155

TABLE 176         SOUTH AFRICA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     156

TABLE 177         SOUTH AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION)          156

TABLE 178         SOUTH AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION)          157

TABLE 179         SOUTH AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)      157

TABLE 180         SOUTH AFRICA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)      157

9.6.3      SAUDI ARABIA  158

9.6.3.1   Growing expectations for quality and innovation in feminine hygiene products to drive market        158

TABLE 181         SAUDI ARABIA: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     158

TABLE 182         SAUDI ARABIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (USD MILLION)          158

TABLE 183         SAUDI ARABIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (USD MILLION)          159

TABLE 184         SAUDI ARABIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2018–2022 (MILLION UNITS)      159

TABLE 185         SAUDI ARABIA: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE,  2023–2028 (MILLION UNITS)      159

9.6.4      UAE      160

9.6.4.1   Rising living standards and higher per capita income to drive market       160

TABLE 186         UAE: MACROINDICATORS FOR FEMININE HYGIENE PRODUCTS MARKET     160

TABLE 187         UAE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (USD MILLION)     160

TABLE 188         UAE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (USD MILLION)     161

TABLE 189         UAE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2018–2022 (MILLION UNITS)  161

TABLE 190         UAE: FEMININE HYGIENE PRODUCTS MARKET, BY TYPE, 2023–2028 (MILLION UNITS)  161

10          COMPETITIVE LANDSCAPE       162

10.1       OVERVIEW        162

10.2       KEY PLAYER STRATEGIES          162

TABLE 191         OVERVIEW OF STRATEGIES ADOPTED BY FEMININE HYGIENE PRODUCT MANUFACTURERS   162

10.3       REVENUE ANALYSIS      165

10.3.1    REVENUE ANALYSIS OF TOP PLAYERS IN FEMININE HYGIENE PRODUCTS MARKET     165

FIGURE 30         REVENUE OF TOP FIVE PLAYERS, 2018–2022       165

TABLE 192         REVENUE OF TOP FIVE PLAYERS, 2018–2022 (USD MILLION)              165

10.4       RANKING OF KEY PLAYERS       166

FIGURE 31         RANKING OF TOP 5 PLAYERS IN FEMININE HYGIENE PRODUCTS MARKET     166

10.4.1    PROCTOR & GAMBLE   166

10.4.2    KIMBERLY-CLARK CORPORATION         166

10.4.3    JOHNSON & JOHNSON  166

10.4.4    ESSITY AKTIEBOLAG (PUBL)     167

10.4.5    UNICHARM CORPORATION       167

10.5       MARKET SHARE ANALYSIS         167

FIGURE 32         FEMININE HYGIENE PRODUCTS MARKET SHARE, BY COMPANY (2022)           168

TABLE 193         FEMININE HYGIENE PRODUCTS MARKET: DEGREE OF COMPETITION 168

10.6       COMPANY EVALUATION MATRIX, 2022 168

10.6.1    STARS  168

10.6.2    EMERGING LEADERS    169

10.6.3    PERVASIVE PLAYERS     169

10.6.4    PARTICIPANTS 169

FIGURE 33         FEMININE HYGIENE PRODUCTS MARKET: COMPANY EVALUATION MATRIX  169

10.6.5    COMPANY FOOTPRINT 170

FIGURE 34         FEMININE HYGIENE PRODUCTS MARKET: COMPANY OVERALL FOOTPRINT  170

TABLE 194         COMPANY PRODUCTS OFFERING FOOTPRINT, 2022     170

TABLE 195         COMPANY REGION FOOTPRINT, 2022   171

10.7       STARTUPS/SMES EVALUATION MATRIX, 2022   171

10.7.1    PROGRESSIVE COMPANIES       171

10.7.2    DYNAMIC COMPANIES 171

10.7.3    RESPONSIVE COMPANIES          171

10.7.4    STARTING BLOCKS       172

FIGURE 35         FEMININE HYGIENE PRODUCTS MARKET: START-UPS/SMES EVALUATION MATRIX  172

10.7.5    COMPETITIVE BENCHMARKING            173

TABLE 196         FEMININE HYGIENE PRODUCTS MARKET: DETAILED LIST OF KEY START-UPS/SMES  173

TABLE 197         FEMININE HYGIENE PRODUCTS MARKET: COMPETITIVE BENCHMARKING OF KEY START-UPS/SMES      173

10.8       COMPETITIVE SCENARIO AND TRENDS             174

TABLE 198         FEMININE HYGIENE PRODUCTS MARKET: PRODUCT LAUNCHES, 2018–2022   174

TABLE 199         FEMININE HYGIENE PRODUCTS MARKET: DEALS, 2018–2022              175

TABLE 200         FEMININE HYGIENE PRODUCTS MARKET: OTHERS 2018–2022              176

11          COMPANY PROFILES    177

11.1       KEY PLAYERS   177

(Business overview, Products offered, Recent developments, MnM view, Key strengths, Strategic choices, and Weaknesses and Competitive threats)*

11.1.1    PROCTOR & GAMBLE (P&G)      177

TABLE 201         PROCTOR & GAMBLE: COMPANY OVERVIEW    177

FIGURE 36         PROCTOR & GAMBLE: COMPANY SNAPSHOT    178

TABLE 202         PROCTOR & GAMBLE: PRODUCT OFFERINGS   178

TABLE 203         PROCTOR & GAMBLE: DEALS   178

11.1.2    KIMBERLY-CLARK CORPORATION         180

TABLE 204         KIMBERLY CLARK CORPORATION: COMPANY OVERVIEW              180

FIGURE 37         KIMBERLY-CLARK: COMPANY SNAPSHOT          180

TABLE 205         KIMBERLY-CLARK: PRODUCT OFFERINGS         181

TABLE 206         KIMBERLY-CLARK: DEALS         181

11.1.3    JOHNSON & JOHNSON  183

TABLE 207         JOHNSON & JOHNSON: COMPANY OVERVIEW  183

FIGURE 38         JOHNSON & JOHNSON: COMPANY SNAPSHOT  184

TABLE 208         JOHNSON & JOHNSON: PRODUCT OFFERINGS  184

TABLE 209         JOHNSON & JOHNSON: OTHER DEVELOPMENTS           184

11.1.4    ESSITY AKTIEBOLAG (PUBL)     186

TABLE 210         ESSITY AKTIEBOLAG (PUBL): COMPANY OVERVIEW     186

FIGURE 39         ESSITY AKTIEBOLAG (PUBL): COMPANY SNAPSHOT     187

TABLE 211         ESSITY AKTIEBOLAG (PUBL): PRODUCT OFFERINGS    187

TABLE 212         ESSITY AKTIEBOLAG (PUBL): PRODUCT LAUNCHES     187

TABLE 213         ESSITY AKTIEBOLAG (PUBL): DEALS     188

TABLE 214         ESSITY AKTIEBOLAG (PUBL): OTHER DEVELOPMENTS 188

11.1.5    UNICHARM CORPORATION       190

TABLE 215         UNICHARM CORPORATION: COMPANY OVERVIEW       190

FIGURE 40         UNICHARM CORPORATION: COMPANY SNAPSHOT       190

TABLE 216         UNICHARM CORPORATION: PRODUCT OFFERINGS      191

TABLE 217         UNICHARM CORPORATION: PRODUCT LAUNCHES       191

11.1.6    KAO CORPORATION     193

TABLE 218         KAO CORPORATION: COMPANY OVERVIEW      193

FIGURE 41         KAO CORPORATION: COMPANY SNAPSHOT     194

TABLE 219         KAO CORPORATION: PRODUCT OFFERINGS     194

11.1.7    DAIO PAPER CORPORATION     196

TABLE 220         DAIO PAPER CORPORATION: COMPANY OVERVIEW     196

FIGURE 42         DAIO PAPER CORPORATION: COMPANY SNAPSHOT     196

TABLE 221         DAIO PAPER CORPORATION: PRODUCT OFFERINGS    197

TABLE 222         DAIO PAPER CORPORATION: PRODUCT LAUNCHES     197

11.1.8    ONTEX 198

TABLE 223         ONTEX: COMPANY OVERVIEW 198

FIGURE 43         ONTEX: COMPANY SNAPSHOT 199

TABLE 224         ONTEX: PRODUCT OFFERINGS 199

TABLE 225         ONTEX: DEALS 199

TABLE 226         ONTEX: OTHER DEVELOPMENTS          200

11.1.9    HENGAN INTERNATIONAL GROUP COMPANY LIMITED             201

TABLE 227         HENGAN: COMPANY OVERVIEW            201

FIGURE 44         HENGAN: COMPANY SNAPSHOT            201

TABLE 228         HENGAN: PRODUCT OFFERINGS           201

11.1.10  PREMIER FMCG 203

TABLE 229         PREMIER FMCG: COMPANY OVERVIEW 203

FIGURE 45         PREMIER FMCG: COMPANY SNAPSHOT 203

TABLE 230         PREMIER FMCG: PRODUCT OFFERINGS             204

11.2       OTHER PLAYERS           205

11.2.1    DRYLOCK TECHNOLOGIES       205

TABLE 231         DRYLOCK TECHNOLOGIES: COMPANY OVERVIEW        205

TABLE 232         DRYLOCK TECHNOLOGIES: PRODUCT OFFERINGS       205

11.2.2    NATRACARE LLC           206

TABLE 233         NATRACARE LLC: COMPANY OVERVIEW            206

TABLE 234         NATRACARE LLC: PRODUCT OFFERINGS           206

11.2.3    FIRST QUALITY ENTERPRISES, INC.       207

TABLE 235         FIRST QUALITY ENTERPRISES, INC.: COMPANY OVERVIEW              207

TABLE 236         FIRST QUALITY ENTERPRISES, INC.: PRODUCT OFFERINGS              207

11.2.4    BINGBING PAPER LIMITED       208

TABLE 237         BINGBING PAPER LIMITED: COMPANY OVERVIEW        208

TABLE 238         BINGBING PAPER LIMITED: PRODUCT OFFERINGS       208

11.2.5    TORUŃSKIE ZAKŁADY MATERIAŁÓW OPATRUNKOWYCH (TZMO) SA              209

TABLE 239         TZMO SA: COMPANY OVERVIEW            209

TABLE 240         TZMO SA: PRODUCT OFFERINGS           209

11.2.6    REDCLIFFE HYGIENE PRIVATE LIMITED            210

TABLE 241         REDCLIFFE HYGIENE PRIVATE LIMITED: COMPANY OVERVIEW        210

TABLE 242         REDCLIFFE HYGIENE PRIVATE LIMITED: PRODUCT OFFERINGS       210

11.2.7    THE KEEPER, INC.          211

TABLE 243         THE KEEPER, INC.: COMPANY OVERVIEW          211

TABLE 244         THE KEEPER, INC.: PRODUCT OFFERINGS         211

11.2.8    DIVA INTERNATIONAL, INC.     212

TABLE 245         DIVA INTERNATIONAL, INC.: COMPANY OVERVIEW      212

TABLE 246         DIVA INTERNATIONAL, INC.: PRODUCT OFFERINGS     212

11.2.9    TOSAMA            213

TABLE 247         TOSAMA: COMPANY OVERVIEW            213

TABLE 248         TOSAMA: PRODUCT OFFERINGS            213

11.2.10  LAMBI  214

TABLE 249         LAMBI: COMPANY OVERVIEW  214

TABLE 250         LAMBI: PRODUCT OFFERINGS  214

11.2.11  COTTON HIGH TECH, S.L. (COHITECH)             215

TABLE 251         COHITECH: COMPANY OVERVIEW        215

TABLE 252         COHITECH: PRODUCT OFFERINGS       215

11.2.12  EDGEWELL PERSONAL CARE    216

TABLE 253         EDGEWELL PERSONAL CARE: COMPANY OVERVIEW     216

TABLE 254         EDGEWELL PERSONAL CARE: PRODUCT OFFERINGS    216

11.2.13  BOSTIK 217

TABLE 255         BOSTIK: COMPANY OVERVIEW 217

TABLE 256         BOSTIK: PRODUCT OFFERINGS 217

11.2.14  CORMAN           218

TABLE 257         CORMAN: COMPANY OVERVIEW            218

TABLE 258         CORMAN: PRODUCT OFFERINGS           218

11.2.15  SEVENTH GENERATION, INC.   219

TABLE 259         SEVENTH GENERATION, INC.: COMPANY OVERVIEW    219

TABLE 260         SEVENTH GENERATION, INC.: PRODUCT OFFERINGS   219

*Details on Business overview, Products offered, Recent developments, MnM view, Key strengths, Strategic choices, and Weaknesses and Competitive threats might not be captured in case of unlisted companies.

12          ADJACENT AND RELATED MARKETS     220

12.1       INTRODUCTION            220

12.2       LIMITATIONS   220

12.3       FEMININE HYGIENE PRODUCTS INTERCONNECTED MARKETS 220

12.3.1    NON-WOVEN ADHESIVES MARKET        220

12.3.1.1 Market definition 220

12.3.1.2 Market overview  220

12.4       AMORPHOUS POLY ALPHA OLEFIN (APAO)      221

12.4.1    APAO NON-WOVEN HYGIENE ADHESIVES OFFER HIGHER COST-EFFECTIVENESS THAN OTHER ADHESIVES        221

12.5       STYRENIC BLOCK COPOLYMER (SBC)   222

12.5.1    ABILITY TO FUNCTION AT HIGHER TEMPERATURES INCREASING USE OF SBC NON-WOVEN HYGIENE ADHESIVES       222

12.6       ETHYLENE VINYL ACETATE (EVA)         222

12.6.1    INCREASING DEMAND FOR NON-WOVEN FABRICS TO DRIVE  EVA SEGMENT         222

TABLE 261         NON-WOVEN HYGIENE ADHESIVES MARKET, BY TYPE, 2016–2019 (USD MILLION)     222

TABLE 262         NON-WOVEN HYGIENE ADHESIVES MARKET, BY TYPE, 2020–2025 (USD MILLION)     223

TABLE 263         NON-WOVEN HYGIENE ADHESIVES MARKET, BY TYPE, 2016–2019 (KILOTON)             223

TABLE 264         NON-WOVEN HYGIENE ADHESIVES MARKET, BY TYPE, 2020–2025 (KILOTON)             223

13          APPENDIX         224

13.1       DISCUSSION GUIDE      224

13.2       KNOWLEDGESTORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL             227

13.3       CUSTOMIZATION OPTIONS      229

13.4       RELATED REPORTS       229

13.5       AUTHOR DETAILS         230