スポーツテクノロジー市場 – 2030年までの世界予測

Report Overview

The sports technology market is projected to grow from USD 34.25 billion in 2025 and is projected to reach USD 68.70 billion by 2030; it is expected to grow at a CAGR of 14.9% from 2025 to 2030.

スポーツテクノロジー市場は、2025年の342.5億米ドルから2030年までに687億米ドルに達すると予測されており、2025年から2030年にかけて14.9%のCAGRで成長すると予想されています。

The market for sports technology offers huge opportunities fueled by increasing adoption of AI, IoT, and big data analytics in athlete performance monitoring and game strategy planning. Increasing usage of smart wearables, virtual reality (VR), and augmented reality (AR) in training and fan interaction is widening market opportunity. Smart stadium investments and digital broadcasting innovations are improving viewing experiences, generating new revenue opportunities. Moreover, the booming of e-sports and fitness apps is introducing opportunities for pioneering gaming technologies. With sports boards emphasizing data-fueled choices, technology evolution will keep sculpting the way forward for the industry, leading to high-income growth opportunities.

スポーツテクノロジーの市場には、アスリートのパフォーマンス監視やゲーム戦略立案における AI、IoT、ビッグデータ分析の採用増加により、大きなチャンスが生まれています。トレーニングやファンとの交流におけるスマートウェアラブル、仮想現実 (VR)、拡張現実 (AR) の使用増加により、市場機会が拡大しています。スマートスタジアムへの投資とデジタル放送の革新により、視聴体験が向上し、新たな収益機会が生まれています。さらに、e スポーツやフィットネスアプリの急成長により、先駆的なゲームテクノロジーの機会が生まれています。スポーツ委員会がデータに基づく選択を重視しているため、テクノロジーの進化は業界の前進を形作り続け、高収益の成長機会につながります。

“Fan Engagement & Experience Enhancement to grow at the highest CAGR in the stadium analytics segment in the sports technology markets”

Greater fan engagement and identification of new technological progress are changing the characteristics of fan experience, allowing fans to experience their passion in a more interactive and personalized way. AI-powered offerings deliver real-time content customization, offering video clip highlights, players’ statistics, and game predictions based on interest. Further engagement is created through virtual and augmented reality tools that enable viewing experience in deeper form so that the fans may engage with action regardless of location around the world. Mobile interactive apps become an anchoring spot for live news, tickets, top-notch content, and social connectivity that offers improved relationships among the fans and clubs. Data analysis is employed by event promoters and sports clubs in order to create tailored promotions, advertising, and loyalty programs in an effort to achieve optimum fan retainment and monetization value. AI-based crowd management, real-time way-finding, and IoT-based contactless payment technology are being implemented in smart stadiums in efforts to create a smooth and optimized in-stadium experience. Social media integration and gamification tactics, including fantasy sports and interactive surveys, further heighten fan engagement, transforming passive spectators into engaged contributors. Growing demand for integrated digital experiences and real-time participation is fueling greater investment in this area, allowing sports organizations to maximize fan satisfaction, strengthen fan communities, and tap into new revenue sources in an increasingly competitive digital world.

“Market for soccer  segment is projected to hold for largest share during the forecast timeline.”

Soccer is one of the most technologically integrated sports in the world of sports technology, combining several innovations for improving player performance, officiating accuracy, and fan experience. Video assistant referee (VAR) and goal-line technology are some of the technologies that have immensely enhanced the decision-making process, minimizing human errors in pivotal match moments. Wearable sensors, GPS devices, and Al-infused performance analytics assist teams in tracking player fitness, optimizing training sessions, and avoiding injuries. Clubs use big data analytics to scrutinize match tactics, player stats, and rival strategies, reinforcing competitive edge. Fan experience has also transformed through augmented reality (AR), virtual reality (VR), and AI-based platforms with immersive experiences, interactive content, and digital interaction based on preferences. Smart stadiums with high-speed connectivity, AI-based crowd management, and mobile ticketing solutions optimize the match-day experience. In addition, soccer broadcasting has incorporated automated camera systems, Al-generated highlights, and real-time analytics for enhanced content delivery. Commercialization of soccer has enhanced further with blockchain-based ticketing, and Al-based sponsorship analytics, maximizing revenue streams. With ongoing advancements in technology, 5G, edge computing, and Al-powered decision-making tools are predicted to further transform soccer and turn it into a dominating segment in the global sports technology market.

“Market for AI-based platform to grow at a highest CAGR during the forecast period.”

Transforming sports technology through sophisticated analytics is redefining the way how teams, players, and fans engage with the sport, providing data-based insights that optimize performance and fan experience. AI-driven platforms leverage machine learning, computer vision, and predictive analytics to analyze huge volumes of real-time data, enabling coaches and players to make better decisions. Such technologies monitor player movement, biomechanical patterns, and fatigue levels, radically enhancing injury prevention and recovery programs. AI-powered automated video analysis further streamlines coaching methods by analyzing patterns of play and providing tactical enhancements using past performance data. Aside from performance optimization, AI is redefining fan experience with hyper-personalization. By analyzing behavior and interest, AI creates personalized game highlights, interactive replays, and forecasted match results, augmenting the experience. AI-based virtual and augmented reality sports solutions place the spectator at the heart of the action, replicating the stadium experience remotely from any location. AI is also revolutionizing sports broadcasting by optimizing camera angles, automated commentary, and real-time analysis throughout live matches. These flexible and dynamic AI-driven solutions are becoming an essential part of modern sports organizations seeking to stay ahead of the competition. As AI continues to learn from new data, it enhances strategies, enhances athletic training practices, and maximizes audience engagement. The increasing adoption of AI-driven analytics is driving the next generation of innovation in sports technology, redefining the industry’s future.

“Professional Athelets segment to grow at a highest CAGR during the forecast period”

Athletes are increasingly depending on wearables and sports technology to maximize their performance through real-time access to information and actionable insights. Wearable devices such as fitness trackers, smartwatches, and specialized sensors monitor vital metrics like heart rate, sleep, steps taken, oxygen saturation, and muscle activity. Through these devices, sportspeople can monitor their development, pinpoint where they need to improve, and make sure that they are training at the correct intensity levels. With sophisticated capabilities such as GPS tracking and motion analysis, wearables also assist athletes in breaking down their movement patterns and optimizing techniques to enhance efficiency and minimize the risk of injury. Apart from wearables, athletes are taking up sports tech such as performance analytics platforms, virtual reality training, and biomechanical feedback systems. Analytics platforms sort through large sets of data to provide information on performance trends, fatigue, and recovery needs. Virtual reality allows sportspersons to train for decision-making based on game scenario simulations, while biomechanical systems apply the analysis of movement patterns of the body to improve posture and technique. Together, the technologies allow athletes to train smarter, recover faster, and achieve maximum performance, redefining the manner in which they prepare to and dominate contests.

“North Americs is expected to have the highest market share during the forecast period.”

North America is the most advanced region in terms of technology adoption and the largest sports technology market in the world. Several stadium operators, sports teams, players, and event organizers in North America are adopting the latest sports technologies to transform their operations digitally. The growing need for network management and high data consumption during matches and events are forcing event operators to adopt solutions that can efficiently reduce data consumption without hampering the spectator experience. The US is the most prominent market in the North American region due to the presence of several active soccer, baseball, American football, basketball, and ice hockey clubs.  In addition, North America’s thriving landscape of tech businesses and startups facilitates ongoing innovation to enable the creation and integration of advanced solutions. The fact that there are prominent sports technology firms in the region, rising demand for wearables (activity trackers, smartwatch, and fitness bands), and growing popularity of augmented reality (AR) and virtual reality (VR) devices are propelling the market in this region. Apple (US), Google (US), and Garmin (US), are some of the key players in the sports wearables segment.

In-depth interviews have been conducted with chief executive officers (CEOs), Directors, and other executives from various key organizations operating in the sports technology marketplace. The break-up of the profile of primary participants in the sports technology market:

• By Company Type: Tier 1 – 38%, Tier 2 – 28%, and Tier 3 – 34%
• By Designation: Managers – 30%, Director Level – 40%, Others-30%
• By Region: North America – 35%, Europe – 35%, Asia Pacific – 20%, ROW- 10%

Apple Inc. (US), SAMSUNG (South Korea), Alphabet Inc. (US), Cisco Systems, Inc. (US), IBM (US), Telefonaktiebolaget LM Ericsson (Sweden), Catapult (Australia), Garmin Ltd. (US), Johnson Controls (Ireland), and Schneider Electric (France) are some of the key players in the sports technology  Market.

The study includes an in-depth competitive analysis of these key players in the sports technology  market, with their company profiles, recent developments, and key market strategies. Research Coverage: This research report categorizes the sports technology market by technology (wearables, smart stadium, services, sports analytics, sports cameras, stadium analytics, stadium robots, and smart equipment), by platform (AI-based and conventional), by sport (soccer, baseball, basketball, ice hockey, rugby, formula one, tennis, cricket, golf, and others), by end-user (sports associations, clubs, leagues, professional athletes, and coaches) and by region (North America, Europe, Asia Pacific, and RoW). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the sports technology market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, and services; key strategies; Contracts, partnerships, agreements. New product & service launches, mergers and acquisitions, and recent developments associated with the sports technology  market have been covered in the report. This report covers a competitive analysis of upcoming startups in the sports technology market ecosystem.

Reasons to buy this report The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall sports technology market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.

Key benefits of buying the report:

• Analysis of key drivers (Increasing focus on delighting and engaging fans at stadiums; Pressing need for data driven decisions; Growing pressure to improve player/team performance; Surging adoption of esports technology; Rising implementation of IoT technologies for efficient management of stadium infrastructure), restraints (High initial investments and budget constraints), opportunities (Advent of AI/ML technologies; Emergence of sports leagues and events with large prize pools; Increasing adoption of AR and VR in sports; Increasing reliance on real-time analysis) and challenges (Lack of professionals with analytical skills;

• Complexities in upgrading and replacing legacy systems) influencing the growth of the sports technology market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the sports technology market.
• Market Development: Comprehensive information about lucrative markets – the report analyzes the sports technology market across varied regions
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the sports technology market
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading Amphenol Advanced (US), Honeywell International Inc. (US), Texas Instruments Incorporated (US), Setra Systems (US), Sensirion AG (Switzerland), TE Connectivity (Ireland), Siemens (Germany), Teracom (Sweden), Bosch Sensortec GmbH (US), Schneider Electric (France), and Renesas Electronics Corporation. (Japan) among others in the sports technology market.

Table of Contents

1               INTRODUCTION              32

1.1           STUDY OBJECTIVES       32

1.2           MARKET DEFINITION   32

1.3           STUDY SCOPE   33

1.3.1        MARKETS COVERED AND REGIONAL SCOPE      33

1.3.2        INCLUSIONS AND EXCLUSIONS 34

1.3.3        YEARS CONSIDERED      35

1.4           CURRENCY CONSIDERED            35

1.5           UNITS CONSIDERED      35

1.6           LIMITATIONS    35

1.7           STAKEHOLDERS               36

1.8           SUMMARY OF CHANGES               36

2               RESEARCH METHODOLOGY       37

2.1           RESEARCH DATA              37

2.1.1        SECONDARY AND PRIMARY RESEARCH 39

2.1.2        SECONDARY DATA          39

2.1.2.1    List of key secondary sources              40

2.1.2.2    Key data from secondary sources       40

2.1.3        PRIMARY DATA 41

2.1.3.1    List of primary interview participants               41

2.1.3.2    Breakdown of primaries      41

2.1.3.3    Key data from primary sources           42

2.1.3.4    Key industry insights           43

2.2           MARKET SIZE ESTIMATION METHODOLOGY     43

2.2.1        BOTTOM-UP APPROACH              44

2.2.1.1    Approach to arrive at market size using bottom-up analysis

(demand side)       44

2.2.2        TOP-DOWN APPROACH                44

2.2.2.1    Approach to arrive at market size using top-down analysis

(supply side)         45

2.3           MARKET BREAKDOWN AND DATA TRIANGULATION                 47

2.4           RESEARCH ASSUMPTIONS           48

2.5           RESEARCH LIMITATIONS             48

2.6           RISK ANALYSIS  48

3               EXECUTIVE SUMMARY  49

4               PREMIUM INSIGHTS       54

4.1           ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN SPORTS TECHNOLOGY MARKET                54

4.2           SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY                 55

4.3           SPORTS TECHNOLOGY MARKET, BY PLATFORM                 55

4.4           NORTH AMERICA: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY

AND COUNTRY (2024)    56

4.5           SPORTS TECHNOLOGY MARKET, BY END USER 56

4.6           SPORTS TECHNOLOGY MARKET, BY SPORT        57

4.7           SPORTS TECHNOLOGY MARKET, BY REGION     57

5               MARKET OVERVIEW       58

5.1           INTRODUCTION              58

5.2           MARKET DYNAMICS       58

5.2.1        DRIVERS               59

5.2.1.1    Increasing focus on fan engagement at stadiums            59

5.2.1.2    Pressing need for data-driven decisions           59

5.2.1.3    Growing pressure to improve player/team performance                 60

5.2.1.4    Surging adoption of esports technology            60

5.2.1.5    Rising implementation of IoT technologies for efficient management of stadium infrastructure             61

5.2.2        RESTRAINTS      62

5.2.2.1    High initial investments and budget constraints             62

5.2.3        OPPORTUNITIES              63

5.2.3.1    Advent of AI and ML technologies    63

5.2.3.2    Emergence of sports leagues and events with large prize pools                 64

5.2.3.3    Increasing adoption of AR and VR in sports    64

5.2.3.4    Increasing reliance on real-time analysis          65

5.2.4        CHALLENGES    66

5.2.4.1    Lack of professionals with analytical skills       66

5.2.4.2    Complexities in upgrading and replacing legacy systems                 66

5.3           VALUE CHAIN ANALYSIS               67

5.4           ECOSYSTEM ANALYSIS  69

5.5           INVESTMENT AND FUNDING SCENARIO               71

5.6           TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS            72

5.7           PRICING ANALYSIS          72

5.7.1        AVERAGE SELLING PRICE OF WEARABLES, BY PRODUCT                 73

5.7.2        AVERAGE SELLING PRICE OF WEARABLES, BY KEY PLAYER 73

5.7.3        AVERAGE SELLING PRICE TREND OF SMARTWATCHES, BY REGION         74

5.7.4        AVERAGE SELLING PRICE TREND OF FITNESS TRACKERS, BY REGION 75

5.7.5        AVERAGE SELLING PRICE OF SOLUTIONS, BY KEY PLAYER 75

5.7.6        INDICATIVE PRICING ANALYSIS, BY STADIUM TYPE                 77

5.8           TECHNOLOGY ANALYSIS             77

5.8.1        KEY TECHNOLOGIES     77

5.8.1.1    Artificial intelligence (AI)   77

5.8.1.2    Blockchain             78

5.8.2        COMPLEMENTARY TECHNOLOGIES       78

5.8.2.1    Internet of things 78

5.8.2.2    5G           78

5.8.3        ADJACENT TECHNOLOGIES       79

5.8.3.1    Augmented reality and virtual reality (AR and VR)        79

5.9           PORTER’S FIVE FORCE ANALYSIS              79

5.9.1        THREAT OF NEW ENTRANTS      80

5.9.2        THREAT OF SUBSTITUTES          81

5.9.3        BARGAINING POWER OF SUPPLIERS       81

5.9.4        BARGAINING POWER OF BUYERS             81

5.9.5        INTENSITY OF COMPETITIVE RIVALRY 81

5.10         KEY STAKEHOLDERS AND BUYING CRITERIA     82

5.10.1      KEY STAKEHOLDERS IN BUYING PROCESS           82

5.10.2      BUYING CRITERIA           83

5.11         USE CASES AND CASE STUDIES OF SPORTS TECHNOLOGY  83

5.11.1      CASE STUDY 1: ALTERING SPORTS PERFORMANCE WITH AI-POWERED

REAL-TIME MOVEMENT ANALYSIS          83

5.11.2      CASE STUDY 2: TRANSFORMING SPORTS PERFORMANCE ANALYSIS WITH

AI-POWERED LIVE BROADCAST DATA EXTRACTION      84

5.11.3      CASE STUDY 3: REVOLUTIONIZING WOMEN’S SNOW SPORTS GEAR WITH PERFORMANCE-DRIVEN DESIGN AND INNOVATION    84

5.11.4      CASE STUDY 4: DEVELOPING COMPETITIVE SWIMMING WITH AI-POWERED, AFFORDABLE, AND RELIABLE RACE TIMING                 84

5.11.5      CASE STUDY 5: ENHANCING SPORTS AND HEALTH ANALYTICS WITH VALIDATED, RELIABLE, AND HUMAN-CENTRIC DATA SOLUTIONS       85

5.12         TRADE ANALYSIS             85

5.12.1      IMPORT DATA FOR HS CODE 910212       85

5.12.2      EXPORT DATA FOR HS CODE 910212       87

5.13         TARIFF AND REGULATORY LANDSCAPE               88

5.13.1      TARIFF DATA FOR HS CODE: 910212        88

5.13.2      REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  89

5.13.3      REGULATORY LANDSCAPE         93

5.13.3.1  Health Insurance Portability and Accountability Act     93

5.13.3.2  System and Organization Controls Type II Compliance                 93

5.13.3.3  ISO/IEC 27001     94

5.13.3.4  Import–Export Laws             94

5.13.3.5  Restriction of Hazardous Substances (ROHS) and Waste Electrical and Electronic Equipment (WEEE) 94

5.13.3.6  Registration, Evaluation, Authorisation, and Restriction

of Chemicals (REACH)       95

5.13.3.7  General Data Protection Regulation (GDPR) 95

5.13.4      KEY REGULATIONS, BY COUNTRY            95

5.13.4.1  Personal Information Protection and Electronic Documents Act (PIPEDA) – Canada            96

5.13.4.2  California Consumer Privacy Act (CCPA) – US             96

5.13.4.3  Safe Sport Authorization Act – US    96

5.13.4.4  Biometric Information Privacy Act (BIPA) – US (Illinois)                 96

5.13.4.5  Directive on Security of Network and Information Systems (NIS Directive) – European Union             96

5.13.4.6  EU Competition Law – European Union          96

5.14         PATENT ANALYSIS, 2013–2024     96

5.15         KEY CONFERENCES AND EVENTS, 2025–2026        103

5.16         IMPACT OF AI/GEN AI ON SPORTS TECHNOLOGY MARKET               105

5.16.1      TOP USE CASES AND MARKET POTENTIAL          107

5.16.1.1  Rapid game footage analysis               107

5.16.1.2  Advanced predictive modeling for player performance  107

5.16.1.3  Personalized training schedules         107

5.16.1.4  Integrated sports equipment               107

5.16.1.5  Improved player safety         107

5.16.1.6  AI-assisted officiating          107

5.16.1.7  Modern sports journalism   108

5.16.1.8  Targeted advertising            108

6               SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY                 109

6.1           INTRODUCTION              110

6.2           SMART STADIUMS           112

6.2.1        NETWORK MANAGEMENT           113

6.2.1.1    Ability to protect vast amounts of data and systems in smart stadium environments to boost adoption          113

6.2.2        STADIUM AND PUBLIC SECURITY            114

6.2.2.1    Ticketing & access control  116

6.2.2.1.1 Enhanced stadium security & experience to drive market                 116

6.2.2.1.1.1              Biometric entry systems      116

6.2.2.1.1.2              Facial recognition access control        117

6.2.2.2    Video surveillance                 117

6.2.2.2.1 Ability to deter crime through real-time monitoring and evidence collection to propel adoption              117

6.2.2.2.1.1              Crowd analytics    117

6.2.2.3    Physical security information management (PSIM)       117

6.2.2.3.1 Ability of PSIM to integrate data from various security systems for centralized monitoring to boost growth      117

6.2.2.4    Cybersecurity        118

6.2.2.4.1 Advantages such as safeguarding sensitive data and ensuring operational integrity to fuel demand 118

6.2.2.5    Others    118

6.2.3        DIGITAL CONTENT MANAGEMENT        118

6.2.3.1    Audio & video management                120

6.2.3.1.1 High-quality engagement through premium audio, visuals, and reliable connectivity to fuel growth   120

6.2.3.1.1.1              Real-time replay systems     120

6.2.3.1.1.2              Broadcast integration systems            120

6.2.3.2    Digital signage      121

6.2.3.2.1 Advantages such as high-resolution, real-time displays for live updates and ads to drive demand       121

6.2.3.2.1.1              Fan engagement screens     121

6.2.3.2.1.2              Social media walls 121

6.2.3.3    Mobile and web content management               121

6.2.3.3.1 Enhancing fan engagement through user-friendly apps and seamless system integration to contribute to growth      121

6.2.3.3.1.1              In-seat ordering systems     122

6.2.3.3.1.2              NFC/RFID technologies     122

6.2.4        BUILDING AUTOMATION            122

6.2.4.1    Parking management systems            124

6.2.4.1.1 Ability to optimize parking space utilization and enhance user experience during large events to drive market                124

6.2.4.2    Energy management systems              125

6.2.4.2.1 Advantages such as monitoring and optimizing energy consumption to promote sustainability to fuel growth   125

6.2.4.3    Facility management systems             125

6.2.4.3.1 Effective building maintenance and operations to ensure safety and efficiency        125

6.2.5        EVENT MANAGEMENT  126

6.2.5.1    Event marketing & registration          128

6.2.5.1.1 Effective promotion and streamlined management

of attendee registrations to maximize participation

and engagement   128

6.2.5.2    Ticketing management        128

6.2.5.2.1 Efficient sales, distribution, and control of tickets

to enhance security               128

6.2.5.3    Workforce management      128

6.2.5.3.1 Strategic administration of staff resources to ensure optimal performance and service delivery during events              128

6.2.6        CROWD MANAGEMENT                129

6.2.6.1    Enhanced safety and experience through advanced monitoring and emergency response solutions to boost market        129

6.3           WEARABLES       130

6.3.1        WRISTWEAR       132

6.3.1.1    Advancements in wearable technologies to fuel demand                 132

6.3.2        AUGMENTED AND VIRTUAL REALITY (AR/VR)  134

6.3.2.1    Ability to transform sports engagement and training with

AR/VR technology                134

6.3.3        SMART CLOTHING          135

6.3.3.1    Growing adoption of smart clothes in sports and fitness industry to accelerate growth             135

6.3.3.1.1 Wearable compression clothing         136

6.3.3.1.2 Smart socks           136

6.3.3.1.3 Smart gloves          136

6.3.3.1.4 Smart helmets       136

6.3.4        SMART SHOES   137

6.3.4.1    Increasing integration of smart shoes to drive innovation in sports                 137

6.4           SPORTS ANALYTICS        139

6.4.1        PERFORMANCE ANALYTICS        140

6.4.1.1    Ability to assess player and team performance to improve gameplay and prevent injuries to fuel growth  140

6.4.2        PLAYER MONITORING  141

6.4.2.1    Ability to track health, fitness, and performance metrics to

boost adoption      141

6.4.2.1.1 Cognitive performance analysis         141

6.4.3        GAME STRATEGY & COACHING SOLUTIONS       142

6.4.3.1    Optimized game strategies and coaching methods to enhance decision-making and performance during competitions                 142

6.4.3.1.1 Strategy analysis   143

6.5           SPORTS CAMERAS           143

6.5.1        DRONES               145

6.5.1.1    Enhanced performance and fan engagement with drones to aid market growth       145

6.5.2        OTHER CAMERAS             146

6.5.2.1    360-degree live streaming drones      146

6.5.2.2    Referee assistance drones   146

6.6           STADIUM ANALYTICS    147

6.6.1        FAN ENGAGEMENT & EXPERIENCE ENHANCEMENT                 149

6.6.1.1    Ability to enhance fan engagement and experiences with digital innovations to drive growth                 149

6.6.2        BROADCAST MANAGEMENT      150

6.6.2.1    Growing utilization of broadcast management for seamless sports content delivery to fuel growth           150

6.6.3        OTHER SOLUTIONS        151

6.7           STADIUM ROBOTS          152

6.7.1        ABILITY OF STADIUM ROBOTS TO ADVANCE OPERATIONAL EFFICIENCY AND FAN EXPERIENCE IN SPORTS VENUES TO DRIVE MARKET        152

6.7.1.1    Automated cleaning and maintenance robots  152

6.7.1.2    AI-powered sports chatbots                152

6.8           SMART EQUIPMENT       153

6.8.1        SMART BALLS    154

6.8.1.1    Embedded sensor data for performance tracking            154

6.8.2        SMART RACKETS AND BATS       155

6.8.2.1    AI driven swing & shot analysis          155

6.8.3        OTHER EQUIPMENT      155

6.9           SERVICES             155

6.9.1        PROFESSIONAL SERVICES            156

6.9.1.1    Consulting             158

6.9.1.1.1 Strategic guidance for optimizing sports technology solutions to drive adoption       158

6.9.1.2    Deployment & integration  158

6.9.1.2.1 Seamless implementation of sports technology systems to fuel demand  158

6.9.1.3    Support & maintenance       158

6.9.1.3.1 Ability to ensure long-term reliability of sports technology solutions to drive market     158

6.9.2        MANAGED SOLUTIONS 159

6.9.2.1    Ability to provide comprehensive technology operations support for sports organizations to drive market            159

7               SPORTS TECHNOLOGY MARKET, BY PLATFORM                 160

7.1           INTRODUCTION              161

7.2           AI-BASED PLATFORMS  162

7.2.1        AI-BASED PLATFORMS TO PROVIDE ADAPTIVE AND SCALABLE SOLUTIONS FOR BETTER FAN EXPERIENCES                 162

7.3           CONVENTIONAL PLATFORMS   162

7.3.1        COST-EFFECTIVENESS AND STABILITY TO PROPEL MARKET GROWTH          162

8               SPORTS TECHNOLOGY MARKET, BY SPORT        163

8.1           INTRODUCTION              164

8.2           SOCCER                166

8.2.1        ADVANCED TECHNOLOGIES TO TRANSFORM SOCCER IN EVOLVING SPORTS TECHNOLOGY MARKET 166

8.2.1.1    Goal-line technology            166

8.2.1.1.1 Blockchain-based tamper-proof match records               166

8.2.1.1.2 AI-powered precision ball tracking    166

8.2.1.2    Video assistant referee (VAR)            167

8.2.1.2.1 VR-enabled referee training simulations          167

8.3           BASEBALL           167

8.3.1        PARTNERSHIPS AND COLLABORATIONS WITH SPORTS TECHNOLOGY PROVIDERS TO BOOST MARKET                167

8.3.1.1    Hawk-Eye systems                167

8.3.1.1.1 Robot umpires      167

8.4           BASKETBALL     168

8.4.1        RISING ADOPTION OF SPORTS ANALYTICS FOR PLAYER DEVELOPMENT

TO FUEL GROWTH          168

8.4.1.1    Shot tracking         168

8.4.1.1.1 Smart hoops technology      168

8.5           ICE HOCKEY       168

8.5.1        RISING USE OF WEARABLES AND ADOPTION OF AI IN SPORTS TO

PROPEL GROWTH            168

8.5.1.1    Puck-tracking        169

8.5.1.2    Player-tracking     169

8.6           AMERICAN FOOTBALL/RUGBY 169

8.6.1        INCORPORATION OF HIGH-TECH SPORTS TECHNOLOGY TO DRIVE MARKET          169

8.7           FORMULA 1        170

8.7.1        CUTTING-EDGE TECHNOLOGIES TO DRIVE INNOVATION IN

FORMULA 1 SPORTS TECHNOLOGY MARKET     170

8.8           TENNIS 170

8.8.1        RAPID ADOPTION OF TECHNOLOGY IN TENNIS TO BOOST MARKET               170

8.8.1.1    Line calling technology        170

8.8.1.1.1 High-speed camera-based ball tracking            170

8.9           CRICKET              171

8.9.1        ADOPTION OF ADVANCED TECHNOLOGY SOLUTIONS TO DRIVE GROWTH        171

8.9.1.1    Snickometer (SNIKO) & UltraEdge 171

8.9.1.2    Decision review system (DRS)           171

8.10         GOLF     171

8.10.1      PERFORMANCE ANALYTICS TO BE KEY APPLICATION OF

SPORTS TECHNOLOGY 171

8.11         OTHER SPORTS                 172

9               SPORTS TECHNOLOGY MARKET, BY END USER 173

9.1           INTRODUCTION              174

9.2           SPORTS ASSOCIATIONS                175

9.2.1        RISING COLLABORATIONS BETWEEN ASSOCIATIONS & SPORTS ANALYTICS PROVIDERS TO PROPEL MARKET   175

9.2.1.1    Data analytics        175

9.2.1.2    Smart stadiums & infrastructure enhancement                176

9.3           CLUBS  176

9.3.1        INCREASING DEMAND FOR ADVANCED TECHNOLOGY SOLUTIONS AMONG SPORTS CLUBS TO DRIVE MARKET                 176

9.4           LEAGUES             176

9.4.1        GROWING FOCUS ON CREATING UNIQUE EXPERIENCES FOR FANS TO

BOOST DEMAND             176

9.4.1.1    Big data analytics 177

9.4.1.2    Blockchain             177

9.5           PROFESSIONAL ATHLETES          177

9.5.1        UTILIZATION OF ADVANCED WEARABLES AND SPORTS TECH FOR IMPROVED PERFORMANCE TO FUEL MARKET                 177

9.5.1.1    AI-based training & injury prevention               177

9.6           COACHES            178

9.6.1        UTILIZATION OF PERFORMANCE ANALYTICS PLATFORMS TO

SUPPORT MARKET GROWTH     178

9.6.1.1    Video review & analysis       178

10            SPORTS TECHNOLOGY MARKET, BY REGION     179

10.1         INTRODUCTION              180

10.2         NORTH AMERICA             181

10.2.1      MACROECONOMIC OUTLOOK FOR NORTH AMERICA                 181

10.2.2      US           188

10.2.2.1  Increasing investments in sports technology to boost demand                 188

10.2.3      CANADA               188

10.2.3.1  Favorable government initiatives for sports to fuel market                 188

10.2.4      MEXICO                188

10.2.4.1  Advancements in sports infrastructure to support market growth                 188

10.3         EUROPE               189

10.3.1      MACROECONOMIC OUTLOOK FOR EUROPE      189

10.3.2      GERMANY           196

10.3.2.1  Implementation of analytic tools by sports teams to propel market                 196

10.3.3      UK          196

10.3.3.1  Supportive government initiatives for uptake of advanced sports technologies to fuel market 196

10.3.4      FRANCE                197

10.3.4.1  Increasing collaborations between technology providers and sports organizations to support market growth                197

10.3.5      SPAIN    197

10.3.5.1  Stadium infrastructure improvements to drive market  197

10.3.6      ITALY    197

10.3.6.1  High focus on football & motorsport R&D activities to fuel market                 197

10.3.7      REST OF EUROPE             198

10.4         ASIA PACIFIC     198

10.4.1      MACROECONOMIC OUTLOOK FOR ASIA PACIFIC                 198

10.4.2      CHINA  205

10.4.2.1  High investments in AI and ML to boost demand          205

10.4.3      JAPAN   205

10.4.3.1  Increasing adoption of virtual reality training tools to fuel uptake                 205

10.4.4      INDIA    206

10.4.4.1  Rapid urbanization and increasing investments in data analytics

to propel market   206

10.4.5      AUSTRALIA         206

10.4.5.1  Growing focus on data-driven performance analytics to drive market    206

10.4.6      REST OF ASIA PACIFIC   206

10.5         REST OF THE WORLD    207

10.5.1      MACROECONOMIC OUTLOOK FOR REST OF THE WORLD 207

10.5.2      MIDDLE EAST & AFRICA                214

10.5.2.1  GCC Countries     215

10.5.2.1.1                Rising investments in AI, wearables, and smart infrastructure to support market growth           215

10.5.2.2  Rest of Middle East              215

10.5.3      SOUTH AMERICA             215

10.5.3.1  Adoption of sports analytics solutions to support market growth                 215

11            COMPETITIVE LANDSCAPE         216

11.1         INTRODUCTION              216

11.2         KEY PLAYER STRATEGIES/RIGHT TO WIN            216

11.2.1      OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN SPORTS TECHNOLOGY MARKET         216

11.3         REVENUE ANALYSIS, 2019–2023  217

11.4         MARKET SHARE ANALYSIS, 2023                 219

11.5         COMPANY VALUATION & FINANCIAL METRICS, 2024                 222

11.6         BRAND/PRODUCT COMPARISON             223

11.6.1      WEARABLES       223

11.6.2      SMART STADIUMS           224

11.7         COMPANY EVALUATION MARKET: KEY PLAYERS, 2023                 224

11.7.1      STARS   224

11.7.2      EMERGING LEADERS     225

11.7.3      PERVASIVE PLAYERS      225

11.7.4      PARTICIPANTS 225

11.7.5      COMPANY FOOTPRINT: KEY PLAYERS, 2023         228

11.7.5.1  Company footprint               228

11.7.5.2  Region footprint   229

11.7.5.3  Type footprint       231

11.7.5.4  Platform footprint                 233

11.7.5.5  Sport footprint      235

11.8         COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023        237

11.8.1      PROGRESSIVE COMPANIES         237

11.8.2      RESPONSIVE COMPANIES            237

11.8.3      DYNAMIC COMPANIES  237

11.8.4      STARTING BLOCKS         237

11.8.5      COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023                 239

11.8.5.1  Detailed list of key startups/SME players         239

11.8.5.2  Competitive benchmarking of key startups/SME players                 240

11.9         COMPETITIVE SCENARIO             240

11.9.1      PRODUCT/SERVICE/SOLUTION LAUNCHES        240

11.9.2      DEALS  242

12            COMPANY PROFILES      243

12.1         KEY PLAYERS     243

12.1.1      APPLE INC.         243

12.1.1.1  Business overview 243

12.1.1.2  Products/Solutions/Services offered 245

12.1.1.3  Recent developments           245

12.1.1.3.1                Product launches  245

12.1.1.4  MnM view              246

12.1.1.4.1                Key strengths        246

12.1.1.4.2                Strategic choices   246

12.1.1.4.3                Weaknesses & competitive threats     246

12.1.2      SAMSUNG            247

12.1.2.1  Business overview 247

12.1.2.2  Products/Solutions/Services offered 249

12.1.2.3  Recent developments           249

12.1.2.3.1                Product launches  249

12.1.2.4  MnM view              250

12.1.2.4.1                Key strengths        250

12.1.2.4.2                Strategic choices   250

12.1.2.4.3                Weaknesses & competitive threats     250

12.1.3      ALPHABET INC.                 251

12.1.3.1  Business overview 251

12.1.3.2  Products/Solutions/Services offered 253

12.1.3.3  Recent developments           254

12.1.3.3.1                Product launches  254

12.1.3.3.2                Deals      254

12.1.3.4  MnM view              255

12.1.3.4.1                Key strengths        255

12.1.3.4.2                Strategic choices   255

12.1.3.4.3                Weaknesses & competitive threats     255

12.1.4      CISCO SYSTEMS, INC.     256

12.1.4.1  Business overview 256

12.1.4.2  Products/Solutions/Services offered 258

12.1.4.3  Recent developments           259

12.1.4.3.1                Deals      259

12.1.4.4  MnM view              260

12.1.4.4.1                Key strengths        260

12.1.4.4.2                Strategic choices   260

12.1.4.4.3                Weaknesses & competitive threats     260

12.1.5      IBM        261

12.1.5.1  Business overview 261

12.1.5.2  Products/Solutions/Services offered 262

12.1.5.3  Recent developments           264

12.1.5.3.1                Solution launches 264

12.1.5.3.2                Deals      264

12.1.5.4  MnM view              264

12.1.5.4.1                Key strengths        264

12.1.5.4.2                Strategic choices   265

12.1.5.4.3                Weaknesses & competitive threats     265

12.1.6      TELEFONAKTIEBOLAGET LM ERICSSON               266

12.1.6.1  Business overview 266

12.1.6.2  Products/Solutions/Services offered 268

12.1.6.3  Recent developments           269

12.1.6.3.1                Deals      269

12.1.6.4  MnM view              269

12.1.6.4.1                Key strengths        269

12.1.6.4.2                Strategic choices   270

12.1.6.4.3                Weaknesses & competitive threats     270

12.1.7      HUAWEI TECHNOLOGIES CO., LTD.        271

12.1.7.1  Business overview 271

12.1.7.2  Products/Solutions/Services offered 273

12.1.7.3  Recent developments           273

12.1.7.3.1                Solution launches 273

12.1.7.3.2                Deals      274

12.1.8      JOHNSON CONTROLS    275

12.1.8.1  Business overview 275

12.1.8.2  Products/Solutions/Services offered 277

12.1.8.3  Recent developments           278

12.1.8.3.1                Service launches   278

12.1.8.3.2                Deals      278

12.1.8.3.3                Other developments             279

12.1.9      EXLSERVICE HOLDINGS, INC.    280

12.1.9.1  Business overview 280

12.1.9.2  Products/Solutions/Services offered 282

12.1.9.3  Recent developments           282

12.1.9.3.1                Deals      282

12.1.9.3.2                Expansions             283

12.1.10   GARMIN LTD.    284

12.1.10.1                 Business overview 284

12.1.10.2                 Products/Solutions/Services offered 285

12.1.10.3                 Recent developments           286

12.1.10.3.1             Product launches & enhancements    286

12.1.11   SAP SE  288

12.1.11.1                 Business overview 288

12.1.11.2                 Products/Solutions/Services offered 289

12.1.11.3                 Recent developments           290

12.1.11.3.1             Deals      290

12.1.12   CATAPULT          291

12.1.12.1                 Business overview 291

12.1.12.2                 Products/Solutions/Services offered 292

12.1.12.3                 Recent developments           293

12.1.12.3.1             Product launches  293

12.1.12.3.2             Deals      294

12.1.13   HUDL    296

12.1.13.1                 Business overview 296

12.1.13.2                 Products/Solutions/Services offered 296

12.1.13.3                 Recent developments           297

12.1.13.3.1             Deals      297

12.1.14   AMAZON WEB SERVICES, INC.    299

12.1.14.1                 Business overview 299

12.1.14.2                 Products/Solutions/Services offered 300

12.1.14.2.1             Deals      300

12.1.14.2.2             Other developments             301

12.1.15   SAS INSTITUTE INC.       302

12.1.15.1                 Business overview 302

12.1.15.2                 Products/Solutions/Services offered 302

12.1.15.3                 Recent developments           303

12.1.15.3.1             Deals      303

12.1.16   ORACLE                304

12.1.16.1                 Business overview 304

12.1.16.2                 Products/Solutions/Services offered 305

12.1.17   SCHNEIDER ELECTRIC  306

12.1.17.1                 Business overview 306

12.1.17.2                 Products/Solutions/Services offered 308

12.1.18   INTEL CORPORATION   309

12.1.18.1                 Business overview 309

12.1.18.2                 Products/Solutions/Services offered 310

12.1.19   NEC CORPORATION       311

12.1.19.1                 Business overview 311

12.1.19.2                 Products/Solutions/Services offered 312

12.1.19.3                 Recent developments           313

12.1.19.3.1             Solution launches 313

12.1.19.3.2             Deals      313

12.1.20   NIPPON TELEGRAPH AND TELEPHONE CORPORATION                 314

12.1.20.1                 Business overview 314

12.1.20.2                 Products/Solutions/Services offered 315

12.1.20.3                 Recent developments           316

12.1.20.3.1             Solution launches 316

12.2         OTHER PLAYERS              317

12.2.1      ARRI GMBH        317

12.2.2      COACH LOGIC  317

12.2.3      DARTFISH           318

12.2.4      FUJITSU                318

12.2.5      LONGOMATCH 319

12.2.6      NACSPORT          319

12.2.7      PANASONIC HOLDINGS CORPORATION                320

12.2.8      SHARP CORPORATION  320

12.2.9      SPIIDEO               321

12.2.10   WHOOP                321

12.2.11   HONEYWELL INTERNATIONAL INC.        322

12.2.12   EXTREME NETWORKS   323

12.2.13   LUMEN TECHNOLOGIES              324

12.2.14   NXP SEMICONDUCTORS               325

12.2.15   VIX TECHNOLOGY          326

12.2.16   HAWK-EYE INNOVATIONS LTD.                327

12.2.17   AT0S      328

12.2.18   VERIZON              330

12.2.19   TECH MAHINDRA LIMITED         331

12.2.20   VODAFONE GROUP        332

12.2.21   T‑MOBILE USA, INC.       333

12.2.22   TELEFÓNICA S.A.             334

12.2.23   EVOLV TECHNOLOGIES, INC.    335

12.2.24   AIFI INC.               336

12.2.25   AT&T     337

13            APPENDIX           338

13.1         INSIGHTS FROM INDUSTRY EXPERTS     338

13.2         DISCUSSION GUIDE        339

13.3         KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL                342

13.4         CUSTOMIZATION OPTIONS        344

13.5         RELATED REPORTS         344

13.6         AUTHOR DETAILS           345

LIST OF TABLES

TABLE 1                SPORTS TECHNOLOGY MARKET: RESEARCH ASSUMPTIONS  48

TABLE 2                SPORTS TECHNOLOGY MARKET: RISK ANALYSIS            48

TABLE 3                SPORTS TECHNOLOGY MARKET: ROLE IN ECOSYSTEM       70

TABLE 4                AVERAGE SELLING PRICE OF WEARABLES, BY PRODUCT, 2025 (USD)   73

TABLE 5                AVERAGE SELLING PRICE OF WEARABLES, BY KEY PLAYER, 2025 (USD)               74

TABLE 6                AVERAGE SELLING PRICE TREND OF SMARTWATCHES, BY REGION,

2020–2029 (USD)                74

TABLE 7                AVERAGE SELLING PRICE TREND OF FITNESS TRACKERS, BY REGION,

2020–2029 (USD)                75

TABLE 8                AVERAGE SELLING PRICE OF SOLUTIONS, BY KEY PLAYER, 2023 (USD)               76

TABLE 9                INDICATIVE PRICING ANALYSIS, BY STADIUM TYPE, 2023 (USD)              77

TABLE 10              SPORTS TECHNOLOGY MARKET: PORTER’S FIVE FORCES ANALYSIS 79

TABLE 11              INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR

TOP THREE END USERS (%)        82

TABLE 12              KEY BUYING CRITERIA FOR TOP 3 END USERS                 83

TABLE 13              IMPORT DATA FOR HS CODE 910212, BY COUNTRY, 2019–2023 (USD MILLION)     86

TABLE 14              EXPORT DATA FOR HS CODE 910212, BY COUNTRY, 2019–2023 (USD MILLION)     87

TABLE 15              MFN TARIFF FOR HS CODE 910212-COMPLIANT PRODUCTS

EXPORTED BY US, 2023  88

TABLE 16              MFN TARIFF FOR HS CODE 910212-COMPLIANT PRODUCTS

EXPORTED BY CHINA, 2023          88

TABLE 17              MFN TARIFF FOR HS CODE 910212-COMPLIANT PRODUCTS

EXPORTED BY GERMANY, 2023  89

TABLE 18              NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  89

TABLE 19              EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  90

TABLE 20              ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  92

TABLE 21              REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS             93

TABLE 22              SPORTS TECHNOLOGY MARKET: LIST OF KEY PATENTS             98

TABLE 23              SPORTS TECHNOLOGY MARKET: DETAILED LIST OF CONFERENCES

AND EVENTS, 2025–2026                 103

TABLE 24              SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2021–2024 (USD MILLION)            111

TABLE 25              SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION)            111

TABLE 26              SMART STADIUMS: SPORTS TECHNOLOGY MARKET, BY SOLUTION,

2021–2024 (USD MILLION)            112

TABLE 27              SMART STADIUMS: SPORTS TECHNOLOGY MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            112

TABLE 28              SMART STADIUMS: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            113

TABLE 29              SMART STADIUMS: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            113

TABLE 30              NETWORK MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            114

TABLE 31              NETWORK MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            114

TABLE 32              STADIUM AND PUBLIC SECURITY: SPORTS TECHNOLOGY MARKET, BY TYPE,

2021–2024 (USD MILLION)            115

TABLE 33              STADIUM AND PUBLIC SECURITY: SPORTS TECHNOLOGY MARKET, BY TYPE,

2025–2030 (USD MILLION)            115

TABLE 34              STADIUM AND PUBLIC SECURITY: SPORTS TECHNOLOGY MARKET, BY REGION, 2021–2024 (USD MILLION)                 115

TABLE 35              STADIUM AND PUBLIC SECURITY: SPORTS TECHNOLOGY MARKET, BY REGION, 2025–2030 (USD MILLION)                 116

TABLE 36              DIGITAL CONTENT MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY TYPE, 2021–2024 (USD MILLION)                 119

TABLE 37              DIGITAL CONTENT MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY TYPE, 2025–2030 (USD MILLION)                 119

TABLE 38              DIGITAL CONTENT MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY REGION, 2021–2024 (USD MILLION)                 119

TABLE 39              DIGITAL CONTENT MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY REGION, 2025–2030 (USD MILLION)                 120

TABLE 40              BUILDING AUTOMATION: SPORTS TECHNOLOGY MARKET, BY TYPE,

2021–2024 (USD MILLION)            123

TABLE 41              BUILDING AUTOMATION: SPORTS TECHNOLOGY MARKET, BY TYPE,

2025–2030 (USD MILLION)            123

TABLE 42              BUILDING AUTOMATION: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            123

TABLE 43              BUILDING AUTOMATION: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            124

TABLE 44              EVENT MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY TYPE,

2021–2024 (USD MILLION)            126

TABLE 45              EVENT MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY TYPE,

2025–2030 (USD MILLION)            127

TABLE 46              EVENT MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            127

TABLE 47              EVENT MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            127

TABLE 48              CROWD MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            129

TABLE 49              CROWD MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            130

TABLE 50              WEARABLES: SPORTS TECHNOLOGY MARKET, BY TYPE,

2021–2024 (USD MILLION)            131

TABLE 51              WEARABLES: SPORTS TECHNOLOGY MARKET, BY TYPE,

2025–2030 (USD MILLION)            131

TABLE 52              WEARABLES: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            131

TABLE 53              WEARABLES: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            131

TABLE 54              WEARABLES: SPORTS TECHNOLOGY MARKET, 2021–2024 (MILLION UNITS)        132

TABLE 55              WEARABLES: SPORTS TECHNOLOGY MARKET, 2025–2030 (MILLION UNITS)        132

TABLE 56              WRISTWEAR: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            133

TABLE 57              WRISTWEAR: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            133

TABLE 58              AR/VR: SPORTS TECHNOLOGY MARKET, BY REGION, 2021–2024 (USD MILLION)          134

TABLE 59              AR/VR: SPORTS TECHNOLOGY MARKET, BY REGION, 2025–2030 (USD MILLION)          135

TABLE 60              SMART CLOTHING: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            137

TABLE 61              SMART CLOTHING: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            137

TABLE 62             SMART SHOES: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            138

TABLE 63             SMART SHOES: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            138

TABLE 64              SPORTS ANALYTICS: SPORTS TECHNOLOGY MARKET, BY SOLUTION,

2021–2024 (USD MILLION)            139

TABLE 65              SPORTS ANALYTICS: SPORTS TECHNOLOGY MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            139

TABLE 66              SPORTS ANALYTICS: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            140

TABLE 67              SPORTS ANALYTICS: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            140

TABLE 68              PERFORMANCE ANALYTICS: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            141

TABLE 69              PERFORMANCE ANALYTICS: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            141

TABLE 70              PLAYER MONITORING: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            142

TABLE 71              PLAYER MONITORING: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            142

TABLE 72              GAME STRATEGY & COACHING SOLUTIONS: SPORTS TECHNOLOGY MARKET,

BY REGION, 2021–2024 (USD MILLION)   143

TABLE 73              GAME STRATEGY & COACHING SOLUTIONS: SPORTS TECHNOLOGY MARKET,

BY REGION, 2025–2030 (USD MILLION)   143

TABLE 74              SPORTS CAMERAS: SPORTS TECHNOLOGY MARKET, BY TYPE,

2021–2024 (USD MILLION)            144

TABLE 75              SPORTS CAMERAS: SPORTS TECHNOLOGY MARKET, BY TYPE,

2025–2030 (USD MILLION)            144

TABLE 76              SPORTS CAMERAS: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            144

TABLE 77              SPORTS CAMERAS: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            144

TABLE 78              DRONES: SPORTS TECHNOLOGY MARKET, BY REGION, 2021–2024 (USD MILLION)          145

TABLE 79              DRONES: SPORTS TECHNOLOGY MARKET, BY REGION, 2025–2030 (USD MILLION)          145

TABLE 80              OTHER CAMERAS: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            146

TABLE 81              OTHER CAMERAS: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            147

TABLE 82              STADIUM ANALYTICS: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            147

TABLE 83              STADIUM ANALYTICS: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            148

TABLE 84              STADIUM ANALYTICS: SPORTS TECHNOLOGY MARKET, BY SOLUTION,

2021–2024 (USD MILLION)            148

TABLE 85              STADIUM ANALYTICS: SPORTS TECHNOLOGY MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            148

TABLE 86              FAN ENGAGEMENT & EXPERIENCE ENHANCEMENT: SPORTS TECHNOLOGY MARKET, BY REGION, 2021–2024 (USD MILLION)            149

TABLE 87              FAN ENGAGEMENT & EXPERIENCE ENHANCEMENT: SPORTS TECHNOLOGY MARKET, BY REGION, 2025–2030 (USD MILLION)            149

TABLE 88              BROADCAST MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            150

TABLE 89              BROADCAST MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            150

TABLE 90              OTHER SOLUTIONS: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            151

TABLE 91              OTHER SOLUTIONS: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            151

TABLE 92              STADIUM ROBOTS: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            153

TABLE 93              STADIUM ROBOTS: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            153

TABLE 94              SMART EQUIPMENT: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            154

TABLE 95              SMART EQUIPMENT: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            154

TABLE 96              SERVICES: SPORTS TECHNOLOGY MARKET, BY TYPE, 2021–2024 (USD MILLION)                155

TABLE 97              SERVICES: SPORTS TECHNOLOGY MARKET, BY TYPE, 2025–2030 (USD MILLION)                156

TABLE 98              PROFESSIONAL SERVICES: SPORTS TECHNOLOGY MARKET, BY TYPE,

2021–2024 (USD MILLION)            157

TABLE 99              PROFESSIONAL SERVICES: SPORTS TECHNOLOGY MARKET, BY TYPE,

2025–2030 (USD MILLION)            157

TABLE 100            PROFESSIONAL SERVICES: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            157

TABLE 101            PROFESSIONAL SERVICES: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            158

TABLE 102            MANAGED SERVICES: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            159

TABLE 103            MANAGED SERVICES: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            159

TABLE 104          SPORTS TECHNOLOGY MARKET, BY PLATFORM, 2021–2024 (USD MILLION)            161

TABLE 105          SPORTS TECHNOLOGY MARKET, BY PLATFORM, 2025–2030 (USD MILLION)            161

TABLE 106            SPORTS TECHNOLOGY MARKET, BY SPORT, 2021–2024 (USD MILLION)            165

TABLE 107            SPORTS TECHNOLOGY MARKET, BY SPORT, 2025–2030 (USD MILLION)            165

TABLE 108            OTHER SPORTS: SPORTS TECHNOLOGY MARKET, BY TYPE,

2021–2024 (USD MILLION)            172

TABLE 109            OTHER SPORTS: SPORTS TECHNOLOGY MARKET, BY TYPE,

2025–2030 (USD MILLION)            172

TABLE 110            SPORTS TECHNOLOGY MARKET, BY END USER, 2021–2024 (USD MILLION)            174

TABLE 111            SPORTS TECHNOLOGY MARKET, BY END USER, 2025–2030 (USD MILLION)            175

TABLE 112            SPORTS TECHNOLOGY MARKET, BY REGION, 2021–2024 (USD MILLION)            180

TABLE 113            SPORTS TECHNOLOGY MARKET, BY REGION, 2025–2030 (USD MILLION)            181

TABLE 114            NORTH AMERICA: SPORTS TECHNOLOGY MARKET, BY COUNTRY,

2021–2024 (USD MILLION)            183

TABLE 115            NORTH AMERICA: SPORTS TECHNOLOGY MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            183

TABLE 116            NORTH AMERICA: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY,

2021–2024 (USD MILLION)            184

TABLE 117            NORTH AMERICA: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY,

2025–2030 (USD MILLION)            184

TABLE 118            NORTH AMERICA: SPORTS TECHNOLOGY MARKET FOR WEARABLES, BY TYPE, 2021–2024 (USD MILLION)                 184

TABLE 119            NORTH AMERICA: SPORTS TECHNOLOGY MARKET FOR WEARABLES, BY TYPE, 2025–2030 (USD MILLION)                 185

TABLE 120            NORTH AMERICA: SPORTS TECHNOLOGY MARKET FOR SMART STADIUMS,

BY SOLUTION, 2021–2024 (USD MILLION)              185

TABLE 121            NORTH AMERICA: SPORTS TECHNOLOGY MARKET FOR SMART STADIUMS,

BY SOLUTION, 2025–2030 (USD MILLION)              185

TABLE 122            NORTH AMERICA: SPORTS TECHNOLOGY MARKET FOR SERVICES, BY TYPE,

2021–2024 (USD MILLION)            186

TABLE 123            NORTH AMERICA: SPORTS TECHNOLOGY MARKET FOR SERVICES, BY TYPE,

2025–2030 (USD MILLION)            186

TABLE 124            NORTH AMERICA: SPORTS TECHNOLOGY MARKET FOR SPORTS ANALYTICS,

BY SOLUTION, 2021–2024 (USD MILLION)              186

TABLE 125            NORTH AMERICA: SPORTS TECHNOLOGY MARKET FOR SPORTS ANALYTICS,

BY SOLUTION, 2025–2030 (USD MILLION)              186

TABLE 126            NORTH AMERICA: SPORTS TECHNOLOGY MARKET FOR CAMERAS, BY TYPE,

2021–2024 (USD MILLION)            187

TABLE 127            NORTH AMERICA: SPORTS TECHNOLOGY MARKET FOR CAMERAS, BY TYPE,

2025–2030 (USD MILLION)            187

TABLE 128            NORTH AMERICA: SPORTS TECHNOLOGY MARKET FOR STADIUM ANALYTICS,

BY SOLUTION, 2021–2024 (USD MILLION)              187

TABLE 129            NORTH AMERICA: SPORTS TECHNOLOGY MARKET FOR STADIUM ANALYTICS,

BY SOLUTION, 2025–2030 (USD MILLION)              187

TABLE 130            EUROPE: SPORTS TECHNOLOGY MARKET, BY COUNTRY,

2021–2024 (USD MILLION)            191

TABLE 131            EUROPE: SPORTS TECHNOLOGY MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            191

TABLE 132            EUROPE: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY,

2021–2024 (USD MILLION)            192

TABLE 133            EUROPE: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY,

2025–2030 (USD MILLION)            192

TABLE 134            EUROPE: SPORTS TECHNOLOGY MARKET FOR WEARABLES, BY TYPE,

2021–2024 (USD MILLION)            193

TABLE 135            EUROPE: SPORTS TECHNOLOGY MARKET FOR WEARABLES, BY TYPE,

2025–2030 (USD MILLION)            193

TABLE 136            EUROPE: SPORTS TECHNOLOGY MARKET FOR SMART STADIUMS, BY SOLUTION, 2021–2024 (USD MILLION)                 193

TABLE 137            EUROPE: SPORTS TECHNOLOGY MARKET FOR SMART STADIUMS, BY SOLUTION, 2025–2030 (USD MILLION)                 194

TABLE 138            EUROPE: SPORTS TECHNOLOGY MARKET FOR SERVICES, BY TYPE,

2021–2024 (USD MILLION)            194

TABLE 139            EUROPE: SPORTS TECHNOLOGY MARKET FOR SERVICES, BY TYPE,

2025–2030 (USD MILLION)            194

TABLE 140            EUROPE: SPORTS TECHNOLOGY MARKET FOR SPORTS ANALYTICS, BY SOLUTION, 2021–2024 (USD MILLION)                 194

TABLE 141            EUROPE: SPORTS TECHNOLOGY MARKET FOR SPORTS ANALYTICS, BY SOLUTION, 2025–2030 (USD MILLION)                 195

TABLE 142            EUROPE: SPORTS TECHNOLOGY MARKET FOR CAMERAS, BY TYPE,

2021–2024 (USD MILLION)            195

TABLE 143            EUROPE: SPORTS TECHNOLOGY MARKET FOR CAMERAS, BY TYPE,

2025–2030 (USD MILLION)            195

TABLE 144            EUROPE: SPORTS TECHNOLOGY MARKET FOR STADIUM ANALYTICS, BY SOLUTION, 2021–2024 (USD MILLION)                 195

TABLE 145            EUROPE: SPORTS TECHNOLOGY MARKET FOR STADIUM ANALYTICS, BY SOLUTION, 2025–2030 (USD MILLION)                 196

TABLE 146            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET, BY COUNTRY,

2021–2024 (USD MILLION)            200

TABLE 147            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            200

TABLE 148            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY,

2021–2024 (USD MILLION)            201

TABLE 149            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY,

2025–2030 (USD MILLION)            201

TABLE 150            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET FOR WEARABLES, BY TYPE,

2021–2024 (USD MILLION)            201

TABLE 151            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET FOR WEARABLES, BY TYPE,

2025–2030 (USD MILLION)            202

TABLE 152            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET FOR SMART STADIUMS,

BY SOLUTION, 2021–2024 (USD MILLION)              202

TABLE 153            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET FOR SMART STADIUMS,

BY SOLUTION, 2025–2030 (USD MILLION)              202

TABLE 154            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET FOR SERVICES, BY TYPE,

2021–2024 (USD MILLION)            203

TABLE 155            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET FOR SERVICES, BY TYPE,

2025–2030 (USD MILLION)            203

TABLE 156            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET FOR SPORTS ANALYTICS,

BY SOLUTION, 2021–2024 (USD MILLION)              203

TABLE 157            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET FOR SPORTS ANALYTICS,

BY SOLUTION, 2025–2030 (USD MILLION)              203

TABLE 158            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET FOR CAMERAS, BY TYPE,

2021–2024 (USD MILLION)            204

TABLE 159            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET FOR CAMERAS, BY TYPE,

2025–2030 (USD MILLION)            204

TABLE 160            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET FOR STADIUM ANALYTICS,

BY SOLUTION, 2021–2024 (USD MILLION)              204

TABLE 161            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET FOR STADIUM ANALYTICS,

BY SOLUTION, 2025–2030 (USD MILLION)              204

TABLE 162            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            209

TABLE 163            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            209

TABLE 164            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY,

2021–2024 (USD MILLION)            210

TABLE 165            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY,

2025–2030 (USD MILLION)            210

TABLE 166            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET FOR WEARABLES, BY TYPE, 2021–2024 (USD MILLION)                 210

TABLE 167            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET FOR WEARABLES, BY TYPE, 2025–2030 (USD MILLION)                 211

TABLE 168            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET FOR SMART STADIUMS,

BY SOLUTION, 2021–2024 (USD MILLION)              211

TABLE 169            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET FOR SMART STADIUMS,

BY SOLUTION, 2025–2030 (USD MILLION)              211

TABLE 170            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET FOR SERVICES, BY TYPE, 2021–2024 (USD MILLION)                 212

TABLE 171            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET FOR SERVICES, BY TYPE, 2025–2030 (USD MILLION)                 212

TABLE 172            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET FOR SPORTS ANALYTICS,

BY SOLUTION, 2021–2024 (USD MILLION)              212

TABLE 173            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET FOR SPORTS ANALYTICS,

BY SOLUTION, 2025–2030 (USD MILLION)              212

TABLE 174            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET FOR CAMERAS, BY TYPE, 2021–2024 (USD MILLION)                 213

TABLE 175            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET FOR CAMERAS, BY TYPE, 2025–2030 (USD MILLION)                 213

TABLE 176            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET FOR STADIUM ANALYTICS, BY SOLUTION, 2021–2024 (USD MILLION) 213

TABLE 177            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET FOR STADIUM ANALYTICS, BY SOLUTION, 2025–2030 (USD MILLION) 213

TABLE 178            MIDDLE EAST: SPORTS TECHNOLOGY MARKET, BY REGION,

2021–2024 (USD MILLION)            214

TABLE 179            MIDDLE EAST: SPORTS TECHNOLOGY MARKET, BY REGION,

2025–2030 (USD MILLION)            214

TABLE 180            OVERVIEW OF MAJOR STRATEGIES DEPLOYED BY KEY PLAYERS IN

SPORTS TECHNOLOGY MARKET               216

TABLE 181            SPORTS TECHNOLOGY MARKET SHARE ANALYSIS FOR WEARABLES:

DEGREE OF COMPETITION         219

TABLE 182            SPORTS TECHNOLOGY MARKET SHARE ANALYSIS FOR SMART STADIUMS:

DEGREE OF COMPETITION         220

TABLE 183            SPORTS TECHNOLOGY MARKET: REGION FOOTPRINT       229

TABLE 184            SPORTS TECHNOLOGY MARKET: TYPE FOOTPRINT       231

TABLE 185            SPORTS TECHNOLOGY MARKET: PLATFORM FOOTPRINT       233

TABLE 186            SPORTS TECHNOLOGY MARKET: SPORT FOOTPRINT       235

TABLE 187            SPORTS TECHNOLOGY MARKET: DETAILED LIST OF KEY STARTUPS/SME PLAYERS  239

TABLE 188            SPORTS TECHNOLOGY MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SME PLAYERS         240

TABLE 189            SPORTS TECHNOLOGY MARKET: PRODUCT/SERVICE/SOLUTION LAUNCHES, JANUARY 2020–FEBRUARY 2025 241

TABLE 190            SPORTS TECHNOLOGY MARKET: DEALS, JANUARY 2020–FEBRUARY 2025  242

TABLE 191            APPLE INC.: COMPANY OVERVIEW          243

TABLE 192            APPLE, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED             245

TABLE 193            APPLE INC.: PRODUCT LAUNCHES          245

TABLE 194            SAMSUNG: COMPANY OVERVIEW            247

TABLE 195            SAMSUNG: PRODUCTS/SOLUTIONS/SERVICES OFFERED             249

TABLE 196            SAMSUNG: PRODUCT LAUNCHES             249

TABLE 197            ALPHABET INC.: COMPANY OVERVIEW 251

TABLE 198            ALPHABET INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED    253

TABLE 199            ALPHABET INC.: PRODUCT LAUNCHES 254

TABLE 200            ALPHABET INC.: DEALS 254

TABLE 201            CISCO SYSTEMS, INC.: COMPANY OVERVIEW                 256

TABLE 202            CISCO SYSTEMS, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED    258

TABLE 203            CISCO SYSTEMS, INC.: DEALS     259

TABLE 204            IBM: COMPANY OVERVIEW         261

TABLE 205            IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED             262

TABLE 206            IBM: SOLUTION LAUNCHES        264

TABLE 207            IBM: DEALS        264

TABLE 208            TELEFONAKTIEBOLAGET LM ERICSSON: COMPANY OVERVIEW   266

TABLE 209            TELEFONAKTIEBOLAGET LM ERICSSON:

PRODUCTS/SOLUTIONS/SERVICES OFFERED    268

TABLE 210            TELEFONAKTIEBOLAGET LM ERICSSON: DEALS                 269

TABLE 211            HUAWEI TECHNOLOGIES CO., LTD.: COMPANY OVERVIEW          271

TABLE 212            HUAWEI TECHNOLOGIES CO., LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED    273

TABLE 213            HUAWEI TECHNOLOGIES CO., LTD.: SOLUTION LAUNCHES          273

TABLE 214            HUAWEI TECHNOLOGIES CO., LTD.: DEALS                 274

TABLE 215            JOHNSON CONTROLS: COMPANY OVERVIEW                 275

TABLE 216            JOHNSON CONTROLS: PRODUCTS/SOLUTIONS/SERVICES OFFERED    277

TABLE 217            JOHNSON CONTROL: SERVICE LAUNCHES                 278

TABLE 218            JOHNSON CONTROL: DEALS      278

TABLE 219            JOHNSON CONTROLS: OTHER DEVELOPMENTS                 279

TABLE 220            EXLSERVICE HOLDINGS, INC.: COMPANY OVERVIEW          280

TABLE 221            EXLSERVICE HOLDINGS, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED    282

TABLE 222            EXLSERVICE HOLDINGS, INC.: DEALS     282

TABLE 223            EXLSERVICE HOLDINGS, INC.: EXPANSIONS                 283

TABLE 224            GARMIN LTD.: COMPANY OVERVIEW     284

TABLE 225            GRAMIN LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED    285

TABLE 226            GARMIN LTD.: PRODUCT LAUNCHES & ENHANCEMENTS             286

TABLE 227            SAP SE: COMPANY OVERVIEW   288

TABLE 228            SAP SE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             289

TABLE 229            SAP SE: DEALS   290

TABLE 230            CATAPULT: COMPANY OVERVIEW          291

TABLE 231            CATAPULT: PRODUCTS/SOLUTIONS/SERVICES OFFERED             292

TABLE 232            CATAPULT: PRODUCT LAUNCHES          293

TABLE 233            CATAPULT: DEALS          294

TABLE 234            HUDL: COMPANY OVERVIEW    296

TABLE 235            HUDL: PRODUCTS/SOLUTIONS/SERVICES OFFERED             296

TABLE 236            HUDL: DEALS    297

TABLE 237            AMAZON WEB SERVICES, INC.: COMPANY OVERVIEW          299

TABLE 238            AMAZON WEB SERVICES, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED    300

TABLE 239            AMAZON WEB SERVICES, INC.: DEALS    300

TABLE 240            AMAZON WEB SERVICES, INC.: OTHER DEVELOPMENTS              301

TABLE 241            SAS INSTITUTE INC.: COMPANY OVERVIEW                 302

TABLE 242            SAS INSTITUTE INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED    302

TABLE 243            SAS INSTITUTE INC.: DEALS        303

TABLE 244            ORACLE: COMPANY OVERVIEW                304

TABLE 245            ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             305

TABLE 246            SCHNEIDER ELECTRIC: COMPANY OVERVIEW                 306

TABLE 247            SCHNEIDER ELECTRIC: PRODUCTS/SOLUTIONS/SERVICES OFFERED    308

TABLE 248            INTEL CORPORATION: COMPANY OVERVIEW                 309

TABLE 249            INTEL CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED    310

TABLE 250            NEC CORPORATION: COMPANY OVERVIEW                 311

TABLE 251            NEC CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED    312

TABLE 252            NEC CORPORATION: SOLUTION LAUNCHES                 313

TABLE 253            NEC CORPORATION: DEALS       313

TABLE 254            NIPPON TELEGRAPH AND TELEPHONE CORPORATION: COMPANY OVERVIEW 314

TABLE 255            NIPPON TELEGRAPH AND TELEPHONE CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED                 315

TABLE 256            NIPPON TELEGRAPH AND TELEPHONE CORPORATION: SOLUTION LAUNCHES                 316

TABLE 257            ARRI GMBH: COMPANY OVERVIEW         317

TABLE 258            COACH LOGIC: COMPANY OVERVIEW   317

TABLE 259            DARTFISH: COMPANY OVERVIEW            318

TABLE 260            FUJITSU: COMPANY OVERVIEW 318

TABLE 261            LONGOMATCH: COMPANY OVERVIEW 319

TABLE 262            NACSPORT: COMPANY OVERVIEW          319

TABLE 263            PANASONIC HOLDINGS CORPORATION: COMPANY OVERVIEW   320

TABLE 264            SHARP CORPORATION: COMPANY OVERVIEW                 320

TABLE 265            SPIIDEO: COMPANY OVERVIEW                321

TABLE 266            WHOOP: COMPANY OVERVIEW 321

TABLE 267            HONEYWELL INTERNATIONAL INC.: COMPANY OVERVIEW          322

TABLE 268            EXTREME NETWORKS: COMPANY OVERVIEW                 323

TABLE 269            LUMEN TECHNOLOGIES: COMPANY OVERVIEW                 324

TABLE 270            NXP SEMICONDUCTORS: COMPANY OVERVIEW                 325

TABLE 271            VIX TECHNOLOGY: COMPANY OVERVIEW                 326

TABLE 272            HAWK-EYE INNOVATIONS LTD.: COMPANY OVERVIEW          327

TABLE 273            ATOS: COMPANY OVERVIEW      328

TABLE 274            VERIZON: COMPANY OVERVIEW              330

TABLE 275            TECH MAHINDRA LIMITED: COMPANY OVERVIEW          331

TABLE 276            VODAFONE GROUP: COMPANY OVERVIEW                 332

TABLE 277            T-MOBILE USA, INC.: COMPANY OVERVIEW                 333

TABLE 278            TELEFÓNICA S.A.: COMPANY OVERVIEW                 334

TABLE 279            EVOLV TECHNOLOGIES, INC.: COMPANY OVERVIEW          335

TABLE 280            AIFI INC.: COMPANY OVERVIEW                336

TABLE 281            AT&T: COMPANY OVERVIEW     337

LIST OF FIGURES

FIGURE 1              SPORTS TECHNOLOGY MARKET SEGMENTATION AND REGIONAL SCOPE              33

FIGURE 2              SPORTS TECHNOLOGY MARKET: RESEARCH DESIGN                37

FIGURE 3              SPORTS TECHNOLOGY MARKET: RESEARCH APPROACH         39

FIGURE 4              SPORTS TECHNOLOGY MARKET SIZE ESTIMATION METHODOLOGY  43

FIGURE 5              SPORTS TECHNOLOGY MARKET: BOTTOM-UP APPROACH         44

FIGURE 6              SPORTS TECHNOLOGY MARKET: TOP-DOWN APPROACH         45

FIGURE 7              SPORTS TECHNOLOGY MARKET SIZE ESTIMATION METHODOLOGY:

WEARABLE PRODUCT COMPANIES (SUPPLY SIDE)          45

FIGURE 8              SPORTS TECHNOLOGY MARKET SIZE ESTIMATION METHODOLOGY:

SMART STADIUM COMPANIES (SUPPLY SIDE)   46

FIGURE 9              SPORTS TECHNOLOGY MARKET: DATA TRIANGULATION             47

FIGURE 10            SPORTS TECHNOLOGY MARKET: RESEARCH LIMITATIONS    48

FIGURE 11            STADIUM ANALYTICS SEGMENT TO EXHIBIT HIGHEST CAGR IN SPORTS TECHNOLOGY MARKET DURING FORECAST PERIOD         49

FIGURE 12            AI-BASED PLATFORMS SEGMENT TO RECORD HIGHER CAGR

DURING FORECAST PERIOD       50

FIGURE 13            SOCCER SEGMENT TO DOMINATE SPORTS TECHNOLOGY MARKET

DURING FORECAST PERIOD       51

FIGURE 14            PROFESSIONAL ATHLETES SEGMENT TO GROW AT HIGHEST CAGR

DURING FORECAST PERIOD       52

FIGURE 15            ASIA PACIFIC TO REGISTER HIGHEST CAGR IN SPORTS TECHNOLOGY MARKET DURING FORECAST PERIOD                 53

FIGURE 16            RISING EMPHASIS ON STADIUM ANALYTICS TO PROPEL MARKET

DURING FORECAST PERIOD       54

FIGURE 17            SMART STADIUMS SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD    55

FIGURE 18            CONVENTIONAL PLATFORMS SEGMENT TO DOMINATE MARKET

DURING FORECAST PERIOD       55

FIGURE 19            WRISTWEAR SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN US IN 2024                 56

FIGURE 20            SPORTS ASSOCIATIONS SEGMENT ACCOUNTED FOR LARGEST

MARKET SHARE IN 2024 56

FIGURE 21            SOCCER SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD       57

FIGURE 22            CHINA TO REGISTER HIGHEST CAGR IN SPORTS TECHNOLOGY MARKET

DURING FORECAST PERIOD       57

FIGURE 23            SPORTS TECHNOLOGY MARKET: DRIVERS, RESTRAINTS,

OPPORTUNITIES, AND CHALLENGES     58

FIGURE 24            GLOBAL IOT CONNECTIONS, 2019–2030                 61

FIGURE 25            IMPACT OF DRIVERS ON SPORTS TECHNOLOGY MARKET               62

FIGURE 26            IMPACT OF RESTRAINTS ON SPORTS TECHNOLOGY MARKET                63

FIGURE 27            IMPACT OF OPPORTUNITIES ON SPORTS TECHNOLOGY MARKET                66

FIGURE 28            IMPACT OF CHALLENGES ON SPORTS TECHNOLOGY MARKET                67

FIGURE 29            SPORTS TECHNOLOGY MARKET: VALUE CHAIN ANALYSIS            67

FIGURE 30            SPORTS TECHNOLOGY MARKET ECOSYSTEM                 69

FIGURE 31            SPORTS TECHNOLOGY MARKET: INVESTMENT AND FUNDING SCENARIO           71

FIGURE 32            SPORTS TECHNOLOGY MARKET: TRENDS/DISRUPTIONS IMPACTING

CUSTOMER BUSINESS   72

FIGURE 33            AVERAGE SELLING PRICE OF WEARABLES, BY KEY PLAYER, 2025 (USD)               73

FIGURE 34            AVERAGE SELLING PRICE TREND OF SMARTWATCHES, BY REGION,

2020–2029 (USD)                74

FIGURE 35            AVERAGE SELLING PRICE TREND OF FITNESS TRACKERS, BY REGION,

2020–2029 (USD)                75

FIGURE 36            AVERAGE SELLING PRICE OF SOLUTIONS, BY KEY PLAYER, 2023 (USD)               76

FIGURE 37            SPORTS TECHNOLOGY MARKET: PORTER’S FIVE FORCES ANALYSIS 80

FIGURE 38            INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS  82

FIGURE 39            KEY BUYING CRITERIA FOR TOP THREE END USERS   83

FIGURE 40            IMPORT DATA FOR HS CODE 910212, BY COUNTRY, 2019–2023 (USD MILLION)     86

FIGURE 41            EXPORT DATA FOR HS CODE 910212, BY COUNTRY, 2019-2023 (USD MILLION)     87

FIGURE 42            NUMBER OF PATENTS GRANTED FOR SPORTS TECHNOLOGY

PRODUCTS, 2013–2024    97

FIGURE 43            IMPACT OF AI/GEN AI ON SPORTS TECHNOLOGY MARKET                106

FIGURE 44            STADIUM ANALYTICS TO RECORD HIGHEST CAGR DURING FORECAST PERIOD          110

FIGURE 45            AI-BASED PLATFORMS TO COMMAND HIGHER CAGR FROM 2025 TO 2030             161

FIGURE 46            SOCCER TO LEAD SPORTS TECHNOLOGY MARKET FROM 2025 TO 2030       164

FIGURE 47            SPORTS ASSOCIATIONS SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD, 2025−2030                 174

FIGURE 48            NORTH AMERICA TO DOMINATE SPORTS TECHNOLOGY MARKET

DURING FORECAST PERIOD       180

FIGURE 49            NORTH AMERICA: SPORTS TECHNOLOGY MARKET SNAPSHOT       182

FIGURE 50            US TO DOMINATE NORTH AMERICA MARKET DURING FORECAST PERIOD       183

FIGURE 51            EUROPE: SPORTS TECHNOLOGY MARKET SNAPSHOT          190

FIGURE 52            GERMANY TO DOMINATE EUROPEAN MARKET DURING FORECAST PERIOD       191

FIGURE 53            ASIA PACIFIC: SPORTS TECHNOLOGY MARKET SNAPSHOT          199

FIGURE 54            CHINA TO DOMINATE ASIA PACIFIC MARKET DURING FORECAST PERIOD       200

FIGURE 55            REST OF THE WORLD: SPORTS TECHNOLOGY MARKET SNAPSHOT       208

FIGURE 56            MIDDLE EAST & AFRICA TO DOMINATE ROW MARKET DURING FORECAST PERIOD    209

FIGURE 57            WEARABLES: REVENUE ANALYSIS, 2019–2023 (USD MILLION) 217

FIGURE 58            SMART STADIUMS: REVENUE ANALYSIS, 2019–2023 (USD MILLION)       218

FIGURE 59            SPORTS TECHNOLOGY MARKET SHARE ANALYSIS FOR WEARABLES (2023)            219

FIGURE 60            SPORTS TECHNOLOGY MARKET SHARE ANALYSIS FOR SMART STADIUMS (2023)                220

FIGURE 61            COMPANY VALUATION (2024)    222

FIGURE 62            FINANCIAL METRICS (EV/EBITDA) (2024)                 223

FIGURE 63            SPORTS TECHNOLOGY MARKET FOR WEARABLES:

BRAND/PRODUCT COMPARATIVE ANALYSIS     223

FIGURE 64            SPORTS TECHNOLOGY MARKET FOR SMART STADIUMS:

BRAND/PRODUCT COMPARATIVE ANALYSIS     224

FIGURE 65            WEARABLES: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023       226

FIGURE 66            SMART STADIUMS: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023     227

FIGURE 67            SPORTS TECHNOLOGY MARKET: COMPANY FOOTPRINT       228

FIGURE 68            SPORTS TECHNOLOGY MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023 238

FIGURE 69            APPLE INC.: COMPANY SNAPSHOT          244

FIGURE 70            SAMSUNG: COMPANY SNAPSHOT            248

FIGURE 71            ALPHABET INC.: COMPANY SNAPSHOT 252

FIGURE 72            CISCO SYSTEMS, INC.: COMPANY SNAPSHOT                 257

FIGURE 73            IBM: COMPANY SNAPSHOT         262

FIGURE 74            TELEFONAKTIEBOLAGET LM ERICSSON: COMPANY SNAPSHOT   267

FIGURE 75            HUAWEI TECHNOLOGIES CO., LTD.: COMPANY SNAPSHOT          272

FIGURE 76            JOHNSON CONTROLS: COMPANY SNAPSHOT                 276

FIGURE 77            EXLSERVICE HOLDINGS, INC.: COMPANY SNAPSHOT          281

FIGURE 78            GARMIN LTD.: COMPANY SNAPSHOT    285

FIGURE 79            SAP SE: COMPANY SNAPSHOT   289

FIGURE 80            CATAPULT: COMPANY SNAPSHOT          292

FIGURE 81            AMAZON WEB SERVICES, INC.: COMPANY SNAPSHOT          299

FIGURE 82            ORACLE: COMPANY SNAPSHOT                305

FIGURE 83            SCHNEIDER ELECTRIC: COMPANY SNAPSHOT                 307

FIGURE 84            INTEL CORPORATION: COMPANY SNAPSHOT                 310

FIGURE 85            NEC CORPORATION: COMPANY SNAPSHOT                 312

FIGURE 86            NIPPON TELEGRAPH AND TELEPHONE CORPORATION: COMPANY SNAPSHOT 315

MarketsandMarkets（マーケッツアンドマーケッツ）は広範な市場を対象にした市場調査レポートを出版しています。世界中の企業に高い評価を得ており、著名メディアでの引用頻度も高い、インドの最大手級の市場調査会社です。

ライセンス別価格表

調査会社の事情により予告なしに変更されることがございます。最新の状況およびその他のパターンについてはお問い合わせください。

ライセンスタイプ1

ライセンスタイプ2

ライセンスタイプ3

ミニレポート　※定性調査にフォーカスした調査レポートです。詳細はお問合せください。

ご購入に関するご案内

価格・納期について

• 価格
  • ウェブサイトに記載の外貨（定価）を見積日のTTSレートで換算後消費税を加えた金額が弊社からの請求金額になります。見積金額はレート変動に関係なく見積書発行日より2週間有効です。手数料（ハンドリングチャージ）無料。
• ライセンス
  • シングルユーザライセンス
    • 1名のみレポートファイルのご利用が可能です。
  • マルチユーザライセンス
    • 同一企業内（関連会社除く）5名までレポートファイルのご利用が可能です。
  • コーポレートライセンス
    • 同一企業および100％持株会社間・人数無制限でレポートファイルのご利用が可能です。
  • エンタープライズサイトライセンス
    • 特別ライセンスです。適用範囲についてはお問合せください。
• 納品形態
  • Eメール
• 納期
  • ご注文後2営業日以内

ご注文方法

• レポートページ内のお問い合わせフォームより見積もりをご請求ください。確認次第見積書と発注書をお送りいたします。既に弊社の見積書をお持ちの場合にはEメールまたはFAXでご注文ください。

その他

• 商品の性質上、ご注文後のキャンセル/返品/交換はできません。ご了承ください。

株式会社SEMABIZはMarketsandMarketsの日本に拠点をおく販売代理店として、MarketsandMarketsのレポートを販売しております。サンプルページのご依頼、見積り、レポートに関するご質問など購入前のご相談はいつでもお気軽にご連絡ください。

割引可能なレポートが多数ございます。価格・サンプルについてはお気軽にご相談ください。

最新調査レポート

• 尿失禁デバイス市場 – 2030年までの世界予測 2025-03-12
• 医療用加湿器市場 – 2029年までの世界予測 2025-03-11
• BOPETフィルム市場 – 2029年までの世界予測 2025-03-11
• 金ナノ粒子市場 – 2029年までの世界予測 2025-03-07
• 沈降シリカ市場 – 2030年までの世界予測 2025-03-07

MarketsandMarkets  出版レポート一覧