出版：MarketsandMarkets（マーケッツアンドマーケッツ） 出版年月：2022年12月
スポーツテクノロジー市場 : テクノロジー (デバイス、スマート スタジアム、スポーツ分析、e スポーツ)、スポーツ (サッカー、野球、バスケットボール、アイスホッケー、ラグビー、テニス、クリケット)、エンド ユーザー (スポーツ協会、クラブ、リーグ)、地域別 – 2027 年までの世界予測
Sports Technology Market by Technology (Devices, Smart Stadiums, Sports Analytics, Esports), by Sport (Soccer, Baseball, Basketball, Ice Hockey, Rugby, Tennis, Cricket), End User (Sports Associations, Clubs, Leagues) and Region – Global Forecast to 2027
| ページ数 | 231 |
| 図表数 | 179 |
| 種別 | 英文調査報告書 |
| 価格 |
The sports technology market is estimated to grow from USD 21.9 billion in 2022 to reach
USD 41.8 billion by 2027; it is expected to grow at a CAGR of 13.8% from 2022 to 2027. The growth of the sports technology market can be attributed to increasing focus on delighting and engaging fans at stadiums, growing pressure to improve player and team performance, and rising implementation of IoT technologies for efficient management of stadium infrastructure.
“The sports technology market for sports analytics is expected to grow at the highest CAGR from 2022 to 2027.”
Sports analytics solutions not only help coaches and management but also provide the means for individual players to analyze and improve their performance. The use of sports analytics is not limited to fields and players, but various sports organizations are also using data-driven decision-making to improve their hospitality and audience experience. Thus, sports analytics solutions help sports organizations to improvise in multiple domains by making data-driven decisions that help increase profitability.
“The sports technology market in Europe is expected to grow at the second highest CAGR during forecast period.”
Europe has the greatest number of professional and reputable football associations and clubs in the world. Different European football leagues, such as the Barclays English Premier League, Bundesliga (Germany), Scottish Premier League (Scotland), and La Liga (Spain), take place at regular intervals, and the management of these associations invest heavily in technologies for effective monitoring of games and players. Major football clubs, such as Manchester United, Arsenal, Chelsea, Real Madrid, Barcelona, and Liverpool, are part of such leagues.
Key players in the sports technology market include IBM (US), Ericsson (Sweden), Cisco (US), Fujitsu (Japan), Huawei (China), Intel (US), SAS Institute (US), SAP (Germany), Oracle (US), NEC Corp.(Japan), Sharp Corp. (Japan), Samsung Electronics (South Korea), Fitbit (US), Apple Inc. (US), Garmin Ltd. (US), Xiaomi Corp. (China) Sony Group Corp. (Japan), Panasonic Corp. (Japan), Modern Times Group (Sweden), Activision Blizzard (US), Tencent Holdings Ltd. (China), Catapult (Australia), and Zebra Technologies (US).
Research Coverage
Based on technology, the sports technology market has been segmented into devices, smart stadiums, esports, and sports analytics. Based sport, the sports technology market has been segmented into soccer, baseball, basketball, ice hockey, American football/rugby, tennis, cricket, golf, esports, and others. Based on end user, . Based on region, the sports technology market has been segmented into sports associations, clubs, leagues, athletes, and coaches. Based on region, the sports technology market has been segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW).
Reasons to Buy Report
The report would help market leaders/new entrants in the following ways:
1. This report segments the sports technology market comprehensively and provides the closest approximations of the overall market size, as well as that of the subsegments across deposition technology, sport, end user, and regions.
2. The report helps stakeholders understand the pulse of the market and provides information on key market drivers, restraints, challenges, and opportunities.
3. This report would help stakeholders understand their competitors better and gain more insights to enhance their position in the business. The competitive landscape provides market share analysis and company evaluation quadrant for the key players operating in the sports technology market.
目次
1 INTRODUCTION 28
1.1 STUDY OBJECTIVES 28
1.2 MARKET DEFINITION 28
1.3 INCLUSIONS AND EXCLUSIONS 29
1.4 STUDY SCOPE 30
1.4.1 MARKETS COVERED 30
FIGURE 1 SPORTS TECHNOLOGY MARKET SCOPE 30
1.4.2 REGIONAL SCOPE 31
1.5 YEARS CONSIDERED 31
1.6 CURRENCY CONSIDERED 31
1.7 UNITS CONSIDERED 32
1.8 LIMITATIONS 32
1.9 STAKEHOLDERS 32
1.10 SUMMARY OF CHANGES 32
2 RESEARCH METHODOLOGY 34
2.1 RESEARCH DATA 34
FIGURE 2 SPORTS TECHNOLOGY MARKET SIZE ESTIMATION AND PROCESS FLOW 34
FIGURE 3 SPORTS TECHNOLOGY MARKET: RESEARCH DESIGN 35
2.1.1 SECONDARY DATA 35
2.1.1.1 Key data from secondary sources 36
2.1.2 PRIMARY DATA 36
2.1.2.1 Primary interviews with experts 37
2.1.2.2 Key data from primary sources 37
2.1.2.3 Key industry insights 38
2.1.2.4 Breakdown of primaries 38
2.1.3 SECONDARY AND PRIMARY RESEARCH 39
2.2 MARKET SIZE ESTIMATION 39
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE GENERATED FROM SALES OF SMART STADIUM-RELATED SOFTWARE AND SERVICES IN 2021 40
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE): ESTIMATION OF SPORTS TECHNOLOGY MARKET SIZE, BY TECHNOLOGY 40
2.2.1 BOTTOM-UP APPROACH 41
2.2.1.1 Approach for arriving at market size using bottom-up approach (demand side) 41
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 41
2.2.2 TOP-DOWN APPROACH 41
2.2.2.1 Approach for arriving at market size using top-down analysis 42
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 42
2.2.3 MARKET SHARE ESTIMATION 42
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 42
FIGURE 8 MARKET BREAKDOWN AND DATA TRIANGULATION 43
2.4 RESEARCH ASSUMPTIONS 43
TABLE 1 ASSUMPTIONS FOR RESEARCH STUDY 43
2.4.1 GROWTH RATE ASSUMPTIONS/FORECASTS 44
2.5 RESEARCH LIMITATIONS 44
2.6 RISK ASSESSMENT 45
3 EXECUTIVE SUMMARY 46
FIGURE 9 SPORTS ANALYTICS SEGMENT OF SPORTS TECHNOLOGY MARKET TO GROW AT HIGHEST CAGR FROM 2022 TO 2027 47
FIGURE 10 SOCCER SEGMENT TO ACCOUNT FOR LARGEST SIZE OF SPORTS TECHNOLOGY MARKET FROM 2022 TO 2027 47
FIGURE 11 SPORTS TECHNOLOGY MARKET IN ASIA PACIFIC EXPECTED TO GROW AT HIGHEST CAGR DURING FROM 2022 TO 2027 48
4 PREMIUM INSIGHTS 49
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN SPORTS TECHNOLOGY MARKET 49
FIGURE 12 INCREASING DEMAND FOR DATA-DRIVEN DECISIONS TO DRIVE MARKET GROWTH FROM 2022 TO 2027 49
4.2 SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY 49
FIGURE 13 SMART STADIUMS SEGMENT TO HOLD LARGEST SIZE OF SPORTS TECHNOLOGY MARKET BY 2027 49
4.3 SPORTS TECHNOLOGY MARKET IN ASIA PACIFIC, BY TECHNOLOGY AND COUNTRY 50
FIGURE 14 SMART STADIUMS SEGMENT AND CHINA TO ACCOUNT FOR LARGEST SHARES OF SPORTS TECHNOLOGY MARKET IN ASIA PACIFIC IN 2022 50
4.4 SPORTS TECHNOLOGY MARKET, BY END USER 50
FIGURE 15 SPORTS ASSOCIATIONS TO HOLD LARGEST SHARE OF SPORTS TECHNOLOGY MARKET FROM 2022 TO 2027 50
4.5 SPORTS TECHNOLOGY MARKET, BY REGION 51
FIGURE 16 SPORTS TECHNOLOGY MARKET IN CHINA TO GROW AT HIGHEST CAGR FROM 2022 TO 2027 51
5 MARKET OVERVIEW 52
5.1 INTRODUCTION 52
5.2 MARKET DYNAMICS 52
FIGURE 17 SPORTS TECHNOLOGY MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 52
5.2.1 DRIVERS 53
5.2.1.1 Increasing focus on delighting and engaging fans at stadiums 53
5.2.1.2 Pressing need for data-driven decisions 53
5.2.1.3 Growing pressure to improve player/team performance 54
5.2.1.4 Surging adoption of esports technology 54
5.2.1.5 Rising implementation of IoT technologies for efficient management of stadium infrastructure 54
FIGURE 18 IMPACT OF DRIVERS ON SPORTS TECHNOLOGY MARKET 55
5.2.2 RESTRAINTS 55
5.2.2.1 High initial investments and budget constraints 55
FIGURE 19 IMPACT OF RESTRAINTS ON SPORTS TECHNOLOGY MARKET 55
5.2.3 OPPORTUNITIES 56
5.2.3.1 Advent of AI and ML technologies 56
5.2.3.2 Emergence of sports leagues and events with large prize pools 56
5.2.3.3 Increasing adoption of AR and VR in sports 57
FIGURE 20 IMPACT OF OPPORTUNITIES ON SPORTS TECHNOLOGY MARKET 57
5.2.4 CHALLENGES 57
5.2.4.1 Lack of professionals with analytical skills 57
5.2.4.2 Complexities in upgrading and replacing legacy systems 58
FIGURE 21 IMPACT OF CHALLENGES ON SPORTS TECHNOLOGY MARKET 58
5.3 VALUE CHAIN ANALYSIS 58
FIGURE 22 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED BY MANUFACTURERS 59
5.4 SPORTS TECHNOLOGY MARKET ECOSYSTEM ANALYSIS 60
TABLE 2 SPORTS TECHNOLOGY MARKET: ECOSYSTEM 61
5.5 TECHNOLOGY ANALYSIS 62
5.5.1 INTERNET OF THINGS 62
5.5.2 5G 63
5.5.3 ARTIFICIAL INTELLIGENCE 63
5.5.4 AUGMENTED AND VIRTUAL REALITY 63
5.6 PATENT ANALYSIS 64
FIGURE 23 NUMBER OF PATENTS GRANTED PER YEAR FROM 2012 TO 2021 64
FIGURE 24 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS IN LAST 10 YEARS 64
TABLE 3 LIST OF TOP PATENT OWNERS IN LAST 10 YEARS 64
5.6.1 LIST OF MAJOR PATENTS 65
TABLE 4 LIST OF MAJOR PATENTS 65
5.7 CASE STUDY ANALYSIS 69
5.7.1 CISCO INTERSIGHT HELPS RIOT’S ESPORTS BUSINESS DELIVER GAME-CHANGING EXPERIENCE 69
5.7.2 SYDNEY SIXERS USED PRESSBOX GRAPHICS TO DELIGHT FANS DURING BIG BASH LEAGUE 70
5.7.3 FOX SPORTS USES IBM IX TO DELIVER PERSONALIZED VIDEO EXPERIENCES TO VIEWERS 70
5.7.4 BAYLOR UNIVERSITY DEPLOYED WEARABLE DEVICES TO ANALYZE PLAYER PERFORMANCE 71
5.7.5 DATAART OFFERED SOLUTIONS TO ANALYZE SPORTS PERFORMANCE 71
5.8 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 72
FIGURE 25 VIRTUAL FAN ENGAGEMENT TO PRESENT NEW GROWTH OPPORTUNITIES FOR SPORTS TECHNOLOGY COMPANIES 72
5.9 TRADE ANALYSIS 73
FIGURE 26 IMPORT DATA FOR WRISTWATCHES WITH OPTO-ELECTRONIC DISPLAY, BY COUNTRY, 2017–2021 (USD THOUSAND) 73
FIGURE 27 EXPORT DATA FOR WRISTWATCHES WITH OPTO-ELECTRONIC DISPLAY, BY COUNTRY, 2017–2021 (USD THOUSAND) 74
5.10 PORTER’S FIVE FORCE ANALYSIS 74
TABLE 5 IMPACT OF PORTER’S FIVE FORCES ON SPORTS TECHNOLOGY MARKET, 2022 74
5.11 TARIFF ANALYSIS 75
TABLE 6 TARIFF DATA FOR WRISTWATCHES EXPORTED BY CHINA 76
TABLE 7 TARIFF DATA FOR WRISTWATCHES EXPORTED BY US 76
TABLE 8 TARIFF DATA FOR WRISTWATCHES EXPORTED BY GERMANY 76
5.12 STANDARDS AND REGULATORY LANDSCAPE 77
5.12.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 77
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 77
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 79
TABLE 12 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 79
5.12.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 80
5.12.3 SYSTEM AND ORGANIZATION CONTROLS TYPE II COMPLIANCE 80
5.12.4 ISO/IEC 27001 80
5.12.5 IMPORT–EXPORT LAWS 80
5.12.6 RESTRICTION OF HAZARDOUS SUBSTANCES (ROHS) AND WASTE ELECTRICAL AND ELECTRONIC EQUIPMENT (WEEE) 80
5.12.7 REGISTRATION, EVALUATION, AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH) 81
5.12.8 GENERAL DATA PROTECTION REGULATION (GDPR) 82
5.13 KEY STAKEHOLDERS AND BUYING CRITERIA 82
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 82
FIGURE 28 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY TOP THREE END USERS 82
TABLE 13 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY TOP THREE END USERS (%) 82
5.13.2 BUYING CRITERIA 83
FIGURE 29 KEY BUYING CRITERIA FOR TOP THREE END USERS 83
TABLE 14 KEY BUYING CRITERIA FOR TOP 3 END USERS 83
5.14 PRICING ANALYSIS 84
5.14.1 AVERAGE SELLING PRICE OF SMARTWATCHES OFFERED BY MAJOR PLAYERS TO TOP THREE END USERS 84
FIGURE 30 AVERAGE SELLING PRICE OF SMARTWATCHES OFFERED BY MAJOR PLAYERS TO TOP THREE END USERS 84
TABLE 15 AVERAGE SELLING PRICE OF SMARTWATCHES OFFERED BY MAJOR MARKET PLAYERS TO TOP THREE END USERS 84
5.14.2 AVERAGE SELLING PRICE OF DIGITAL SIGNAGE OFFERED BY MAJOR PLAYERS TO TOP THREE END USERS 85
FIGURE 31 AVERAGE SELLING PRICE OF DIGITAL SIGNAGE OFFERED BY MAJOR PLAYERS TO TOP THREE END USERS 85
TABLE 16 AVERAGE SELLING PRICE OF DIGITAL SIGNAGE OFFERED BY MAJOR MARKET PLAYERS TO TOP THREE END USERS 85
5.14.3 AVERAGE SELLING PRICE OF SPORTS CAMERAS OFFERED BY MAJOR PLAYERS TO TOP THREE END USERS 86
FIGURE 32 AVERAGE SELLING PRICE OF SPORTS CAMERAS OFFERED BY MAJOR PLAYERS TO TOP THREE END USERS 86
TABLE 17 AVERAGE SELLING PRICE OF SPORTS CAMERAS OFFERED BY MAJOR MARKET PLAYERS TO TOP THREE END USERS 86
TABLE 18 AVERAGE SELLING PRICE OF SMARTWATCHES OFFERED BY TOP COMPANIES, 2021 87
TABLE 19 AVERAGE SELLING PRICE OF FITNESS TRACKERS OFFERED BY TOP COMPANIES, 2021 87
TABLE 20 AVERAGE SELLING PRICE OF DIGITAL SIGNAGE OFFERED BY TOP COMPANIES, 2021 87
TABLE 21 AVERAGE SELLING PRICE OF SPORTS CAMERAS OFFERED BY TOP COMPANIES, 2021 87
5.15 KEY CONFERENCES AND EVENTS, 2022–2023 88
TABLE 22 SPORTS TECHNOLOGY MARKET: DETAILED LIST OF CONFERENCES AND EVENTS 88
6 SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY 89
6.1 INTRODUCTION 90
FIGURE 33 SPORTS TECHNOLOGY MARKET FOR DEVICES EXPECTED TO DOMINATE DURING FORECAST PERIOD 90
TABLE 23 SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2018–2021 (USD MILLION) 90
TABLE 24 SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 91
6.2 DEVICES 91
TABLE 25 DEVICES: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION) 91
TABLE 26 DEVICES: SPORTS TECHNOLOGY MARKET, BY TYPE, 2022–2027 (USD MILLION) 92
TABLE 27 DEVICES: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (THOUSAND UNITS) 92
TABLE 28 DEVICES: SPORTS TECHNOLOGY MARKET, BY TYPE, 2022–2027 (THOUSAND UNITS) 92
TABLE 29 DEVICES: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION) 92
TABLE 30 DEVICES: SPORTS TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 93
6.2.1 WEARABLES 93
TABLE 31 WEARABLES: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION) 93
TABLE 32 WEARABLES: SPORTS TECHNOLOGY MARKET, BY TYPE, 2022–2027 (USD MILLION) 93
TABLE 33 WEARABLES: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (THOUSAND UNITS) 94
TABLE 34 WEARABLES: SPORTS TECHNOLOGY MARKET, BY TYPE, 2022–2027 (THOUSAND UNITS) 94
TABLE 35 WEARABLES: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION) 94
TABLE 36 WEARABLES: SPORTS TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 94
6.2.1.1 Wristwear 95
6.2.1.1.1 Technological advancements and ease of use drive market growth 95
6.2.1.2 Augmented and virtual reality (AR/VR) 95
6.2.1.2.1 AR and VR provide ultimate fan experience from anywhere 95
6.2.1.3 Smart clothing 96
6.2.1.3.1 Smart clothing with embedded sensors are future of performance tracking 96
6.2.1.4 Smart shoes 96
6.2.1.4.1 Monitor parameters such as calories burned and steps traveled in a day 96
6.2.2 DIGITAL SIGNAGE 97
6.2.2.1 Engage fans and communicate relevant targeted messages to wide variety of audiences 97
TABLE 37 DIGITAL SIGNAGE: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION) 97
TABLE 38 DIGITAL SIGNAGE: SPORTS TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 98
6.2.3 SPORTS CAMERAS 98
6.2.3.1 Increasing demand for high-resolution broadcasting drives market 98
TABLE 39 SPORTS CAMERAS: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION) 98
TABLE 40 SPORTS CAMERAS: SPORTS TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 99
6.3 SMART STADIUMS 99
TABLE 41 ENHANCING FAN ENGAGEMENT IN SMART STADIUMS 99
TABLE 42 SMART STADIUM ECOSYSTEM MEMBERS 100
TABLE 43 SMART STADIUM VENDORS 101
TABLE 44 SMART STADIUMS: SPORTS TECHNOLOGY MARKET, BY OFFERING, 2018–2021 (USD MILLION) 104
TABLE 45 SMART STADIUMS: SPORTS TECHNOLOGY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 105
TABLE 46 SMART STADIUMS: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION) 105
TABLE 47 SMART STADIUMS: SPORTS TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 105
6.3.1 SOFTWARE 105
TABLE 48 SMART STADIUMS: SPORTS TECHNOLOGY MARKET, BY SOFTWARE, 2018–2021 (USD MILLION) 106
TABLE 49 SMART STADIUMS: SPORTS TECHNOLOGY MARKET, BY SOFTWARE, 2022–2027 (USD MILLION) 106
6.3.1.1 Digital content management 106
TABLE 50 DIGITAL CONTENT MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION) 107
TABLE 51 DIGITAL CONTENT MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY TYPE, 2022–2027 (USD MILLION) 107
6.3.1.1.1 Audio and video management 107
6.3.1.1.1.1 Audio and video management solutions help organize and distribute content securely and reliably 107
6.3.1.1.2 Digital signage 108
6.3.1.1.2.1 Digital signage prominently used in stadiums to provide information and advertising 108
6.3.1.1.3 Mobile and content management 108
6.3.1.1.3.1 Mobile and web content management software store and deliver content and services to mobile devices 108
6.3.1.2 Stadium and public security 109
TABLE 52 STADIUM AND PUBLIC SECURITY: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION) 109
TABLE 53 STADIUM AND PUBLIC SECURITY: SPORTS TECHNOLOGY MARKET, BY TYPE, 2022–2027 (USD MILLION) 110
6.3.1.2.1 Access control 110
6.3.1.2.1.1 Access control enables restricting unauthorized personnel from accessing specific areas of stadiums 110
6.3.1.2.2 Video surveillance 111
6.3.1.2.2.1 Video surveillance systems help monitor activities in stadiums and surroundings 111
6.3.1.2.3 Physical security information management (PSIM) 111
6.3.1.2.3.1 PSIM software improves physical security management and reporting operations 111
6.3.1.2.4 Security scanning, imaging, and metal detection 112
6.3.1.2.4.1 Security scanning, imaging, and metal detection systems scan and analyze visitor belongings at stadium entry and exit 112
6.3.1.2.5 Emergency and disaster management 112
6.3.1.2.5.1 Emergency and disaster management software help rescue people during emergencies 112
6.3.1.2.6 Cybersecurity 113
6.3.1.2.6.1 Sensitive data protection driving cybersecurity market 113
6.3.1.2.7 Others 113
6.3.1.3 Building automation 114
TABLE 54 BUILDING AUTOMATION: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION) 114
TABLE 55 BUILDING AUTOMATION: SPORTS TECHNOLOGY MARKET, BY TYPE, 2022–2027 (USD MILLION) 114
6.3.1.3.1 Parking management systems 115
6.3.1.3.1.1 Useful for ensuring security through vehicles and logistic surveillance 115
6.3.1.3.2 Energy management systems 115
6.3.1.3.2.1 Stadiums use advanced systems for monitoring, controlling, and optimizing energy consumption 115
6.3.1.3.3 Facility management systems 115
6.3.1.3.3.1 Facility management systems provide software-based technology to manage facilities through visual display tools 115
6.3.1.4 Event management 116
TABLE 56 EVENT MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION) 116
TABLE 57 EVENT MANAGEMENT: SPORTS TECHNOLOGY MARKET, BY TYPE, 2022–2027 (USD MILLION) 116
6.3.1.4.1 Event Marketing and Registration 117
6.3.1.4.1.1 Event marketing and registration software assist stadium operators in utilizing data-driven audience intelligence 117
6.3.1.4.2 Ticketing Management 117
6.3.1.4.2.1 Event marketing and registration software assist stadium operators in utilizing data-driven audience intelligence 117
6.3.1.4.3 Workforce management 117
6.3.1.4.3.1 Workforce management systems help HR department develop and improve recruiting methods 117
6.3.1.5 Network management 118
6.3.1.5.1 Rapid growth of global sporting events drives demand for advanced network 118
6.3.1.6 Crowd management 118
6.3.1.6.1 Safety and security of crowd and players drive crowd management application 118
6.3.2 SERVICES 119
TABLE 58 SMART STADIUMS: SPORTS TECHNOLOGY MARKET, BY SERVICE, 2018–2021 (USD MILLION) 119
TABLE 59 SMART STADIUMS: SPORTS TECHNOLOGY MARKET, BY SERVICE, 2022–2027 (USD MILLION) 119
6.3.2.1 Consulting 120
6.3.2.1.1 Infrastructure analysis drives consulting market 120
6.3.2.2 Deployment and integration 120
6.3.2.2.1 Deployment and integration include project management designing and procurement 120
6.3.2.3 Support and Maintenance 120
6.3.2.3.1 Support and maintenance offer technical support for software 120
6.3.3 ESPORTS 120
TABLE 60 ESPORTS: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION) 121
TABLE 61 ESPORTS: SPORTS TECHNOLOGY MARKET, BY TYPE, 2022–2027 (USD MILLION) 121
TABLE 62 ESPORTS: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION) 122
TABLE 63 ESPORTS: SPORTS TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 122
6.3.3.1 Media rights 122
6.3.3.1.1 Expanding esports fan base key driver for increasing revenue through media rights 122
6.3.3.2 Tickets and merchandise 123
6.3.3.2.1 Increasing esports stadium drives ticket and merchandise market 123
6.3.3.3 Sponsorships and advertisements 123
6.3.3.3.1 Sponsorship and direct advertising largely contribute to esports market revenue 123
6.3.3.4 Publisher fees 123
6.3.3.4.1 Game publishers monetize their products through esports 123
6.3.4 SPORTS ANALYTICS 124
TABLE 64 SPORTS ANALYTICS: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION) 124
TABLE 65 SPORTS ANALYTICS: SPORTS TECHNOLOGY MARKET, BY TYPE, 2022–2027 (USD MILLION) 125
TABLE 66 SPORTS ANALYTICS: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION) 125
TABLE 67 SPORTS ANALYTICS: SPORTS TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 125
6.3.4.1 Player analysis 126
6.3.4.1.1 Increasing need for data-driven performance analysis drives market 126
6.3.4.2 Team performance analysis 126
6.3.4.2.1 Team performance analysis helps recruiters and scouts build fit teams for matches 126
6.3.4.3 Video analysis 127
6.3.4.3.1 Video analysis systems help management monitor player reactions and gestures 127
6.3.4.4 Health assessment 128
6.3.4.4.1 Health assessment helps physiotherapists critically examine players’ condition 128
6.3.4.5 Data analysis and interpretation 128
6.3.4.5.1 Teams can analyze historic data with data analysis and interpretation 128
6.3.4.6 Fan engagement 128
6.3.4.6.1 Engagement analytics and sports analytics software to drive fan engagement 128
6.3.4.7 Broadcast management 129
6.3.4.7.1 Use of big data and predictive analytics to drive segment 129
6.3.4.8 OTHERS 129
7 SPORTS TECHNOLOGY MARKET, BY SPORT 130
7.1 INTRODUCTION 131
FIGURE 34 SOCCER TO DOMINATE SPORTS TECHNOLOGY MARKET FROM 2022 TO 2027 131
TABLE 68 SPORTS TECHNOLOGY MARKET, BY SPORT, 2018–2021 (USD MILLION) 132
TABLE 69 SPORTS TECHNOLOGY MARKET, BY SPORT, 2022–2027 (USD MILLION) 132
7.2 SOCCER 133
7.2.1 EMERGENCE OF SOCCER AS EARLY ADOPTER OF SPORTS TECHNOLOGIES 133
7.3 BASEBALL 134
7.3.1 MLB EXPECTED TO OFFER SEVERAL FAN ENGAGEMENT SOLUTIONS FOR UPCOMING MATCHES 134
7.4 BASKETBALL 134
7.4.1 PLAYERS USE WEARABLE DEVICES TO TRACK WORKLOADS AND MOVEMENTS 134
7.5 ICE HOCKEY 135
7.5.1 USE OF DIFFERENT MOBILE SENSOR SYSTEMS FOR TRAINING OF PLAYERS 135
7.6 AMERICAN FOOTBALL/RUGBY 135
7.6.1 IOT DEVICES AND AR TECHNOLOGY TO DRIVE SPORTS TECHNOLOGY MARKET 135
TABLE 70 AMERICAN FOOTBALL/RUGBY: SPORTS TECHNOLOGY MARKET, BY TYPE, 2018–2021 (USD MILLION) 136
TABLE 71 AMERICAN FOOTBALL/RUGBY: SPORTS TECHNOLOGY MARKET, BY TYPE, 2022–2027 (USD MILLION) 136
7.7 TENNIS 137
7.7.1 SPORTS TECHNOLOGIES HELP TENNIS PLAYERS TRACK AND ANALYZE PERFORMANCE EFFECTIVELY 137
7.8 CRICKET 137
7.8.1 WEARABLES HELP ANALYZE FITNESS OF PLAYERS 137
7.9 GOLF 138
7.9.1 PERFORMANCE ANALYTICS EXPECTED TO BE KEY APPLICATION OF SPORTS TECHNOLOGY 138
7.10 ESPORTS 138
7.10.1 ONLINE TOURNAMENTS AND AUGMENTED REALITY/EXTENDED REALITY (AR/XR) EXPERIENCE TO DRIVE DEMAND 138
7.11 OTHERS 139
TABLE 72 OTHERS: SPORTS TECHNOLOGY MARKET, BY SPORTS, 2018–2021 (USD MILLION) 139
TABLE 73 OTHERS: SPORTS TECHNOLOGY MARKET, BY SPORTS, 2022–2027 (USD MILLION) 140
8 SPORTS TECHNOLOGY MARKET, BY END USER 141
8.1 INTRODUCTION 142
FIGURE 35 SPORTS TECHNOLOGY MARKET FOR SPORTS ASSOCIATIONS EXPECTED TO HOLD LARGEST SHARE DURING FORECAST PERIOD 142
TABLE 74 SPORTS TECHNOLOGY MARKET, BY END USER, 2018–2021 (USD MILLION) 142
TABLE 75 SPORTS TECHNOLOGY MARKET, BY END USER, 2022–2027 (USD MILLION) 143
8.2 SPORTS ASSOCIATIONS 143
8.2.1 CRICKET AND FOOTBALL ASSOCIATIONS FOCUS ON DATA ANALYTICS 143
TABLE 76 SPORTS ASSOCIATIONS: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION) 144
TABLE 77 SPORTS ASSOCIATIONS: SPORTS TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 144
8.3 CLUBS 144
8.3.1 CLUBS FOCUS ON ENHANCING EXPERIENCE AND SECURITY OF FANS 144
TABLE 78 CLUBS: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION) 145
TABLE 79 CLUBS: SPORTS TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 145
8.4 LEAGUES 145
8.4.1 EMBRACING TECHNOLOGY TO SPEED UP GAME AND CREATE UNIQUE EXPERIENCES FOR FANS 145
TABLE 80 LEAGUES: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION) 146
TABLE 81 LEAGUES: SPORTS TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 146
8.5 ATHLETES 146
8.5.1 ATHLETES USE WEARABLES TO IMPROVE PERFORMANCE 146
TABLE 82 ATHLETES: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION) 147
TABLE 83 ATHLETES: SPORTS TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 147
8.6 COACHES 147
8.6.1 SPORTS ANALYTICS AND MIXED REALITY TECHNOLOGY TO HELP COACHES DEVISE TEAM STRATEGY 147
TABLE 84 COACHES: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION) 148
TABLE 85 COACHES: SPORTS TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 148
9 SPORTS TECHNOLOGY MARKET, BY REGION 149
9.1 INTRODUCTION 150
FIGURE 36 GEOGRAPHIC ANALYSIS: SPORTS TECHNOLOGY MARKET, 2022–2027 150
TABLE 86 SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION) 150
TABLE 87 SPORTS TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 151
9.2 NORTH AMERICA 151
FIGURE 37 NORTH AMERICA: SPORTS TECHNOLOGY MARKET SNAPSHOT 152
TABLE 88 NORTH AMERICA: SPORTS TECHNOLOGY MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 152
TABLE 89 NORTH AMERICA: SPORTS TECHNOLOGY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 152
TABLE 90 NORTH AMERICA: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2018–2021 (USD MILLION) 153
TABLE 91 NORTH AMERICA: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 153
9.2.1 US 153
9.2.1.1 Presence of major leagues to drive market 153
9.2.2 CANADA 154
9.2.2.1 Wearable technology and fan experience enhancement driving sports technology market 154
9.2.3 MEXICO 154
9.2.3.1 Increasing investments in American football and soccer driving market 154
9.3 EUROPE 155
FIGURE 38 EUROPE: SPORTS TECHNOLOGY MARKET SNAPSHOT 156
TABLE 92 EUROPE: SPORTS TECHNOLOGY MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 156
TABLE 93 EUROPE: SPORTS TECHNOLOGY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 157
TABLE 94 EUROPE: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2018–2021 (USD MILLION) 157
TABLE 95 EUROPE: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 157
9.3.1 UK 157
9.3.1.1 Adoption of sports analytics solutions and esports gaining traction 157
9.3.2 GERMANY 158
9.3.2.1 Football teams leveraging big data and analytics and wearables to strategize team game plans 158
9.3.3 FRANCE 159
9.3.3.1 Tennis, soccer, and esports drive demand for sports technology 159
9.3.4 SPAIN 159
9.3.4.1 Renovation of Real Madrid and Barcelona football clubs to create opportunities for market growth 159
9.3.5 REST OF EUROPE 160
9.4 ASIA PACIFIC 160
FIGURE 39 ASIA PACIFIC: SPORTS TECHNOLOGY MARKET SNAPSHOT 161
TABLE 96 ASIA PACIFIC: SPORTS TECHNOLOGY MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 161
TABLE 97 ASIA PACIFIC: SPORTS TECHNOLOGY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 162
TABLE 98 ASIA PACIFIC: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2018–2021 (USD MILLION) 162
TABLE 99 ASIA PACIFIC: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 162
9.4.1 CHINA 163
9.4.1.1 Key sports technology market due to presence of favorable sports policies 163
9.4.2 JAPAN 163
9.4.2.1 Increasing adoption of sports analytics solutions and smart stadiums 163
9.4.3 INDIA 164
9.4.3.1 Increasing number of sports leagues and presence of IT companies providing sports technology 164
9.4.4 AUSTRALIA 164
9.4.4.1 Investments in sports technology and presence of established sports innovation landscape 164
9.4.5 REST OF ASIA PACIFIC 165
9.5 REST OF THE WORLD 165
TABLE 100 ROW: SPORTS TECHNOLOGY MARKET, BY REGION, 2018–2021 (USD MILLION) 165
TABLE 101 ROW: SPORTS TECHNOLOGY MARKET, BY REGION, 2022–2027 (USD MILLION) 166
TABLE 102 ROW: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2018–2021 (USD MILLION) 166
TABLE 103 ROW: SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY, 2022–2027 (USD MILLION) 166
9.5.1 MIDDLE EAST & AFRICA 166
9.5.1.1 Increasing awareness of sports technology 166
9.5.2 SOUTH AMERICA 167
9.5.2.1 Adoption of sport analytics solutions and modernization of stadiums 167
10 COMPETITIVE LANDSCAPE 169
10.1 OVERVIEW 169
10.2 STRATEGIES OF KEY PLAYERS/RIGHT TO WIN 169
TABLE 104 OVERVIEW OF STRATEGIES ADOPTED BY KEY COMPANIES IN SPORTS TECHNOLOGY MARKET 169
10.3 TOP 3 COMPANY REVENUE ANALYSIS 171
FIGURE 40 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN DEVICES FOR SPORTS TECHNOLOGY MARKET 171
FIGURE 41 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN SPORTS TECHNOLOGY MARKET OFFERING SMART STADIUMS TECHNOLOGY 172
FIGURE 42 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN SPORTS ANALYTICS FOR SPORTS TECHNOLOGY MARKET 172
FIGURE 43 THREE-YEAR REVENUE ANALYSIS OF TOP PLAYERS IN ESPORTS SEGMENT OF SPORTS TECHNOLOGY MARKET 173
10.4 MARKET SHARE ANALYSIS, 2021 174
TABLE 105 SPORTS TECHNOLOGY MARKET FOR DEVICES: DEGREE OF COMPETITION 174
TABLE 106 SPORTS TECHNOLOGY MARKET FOR SMART STADIUMS: DEGREE OF COMPETITION 175
TABLE 107 SPORTS TECHNOLOGY MARKET FOR SPORTS ANALYTICS: DEGREE OF COMPETITION 175
TABLE 108 SPORTS TECHNOLOGY MARKET FOR ESPORTS: DEGREE OF COMPETITION 176
10.5 COMPANY EVALUATION QUADRANT, 2021 176
10.5.1 STARS 176
10.5.2 EMERGING LEADERS 177
10.5.3 PERVASIVE PLAYERS 177
10.5.4 PARTICIPANTS 177
FIGURE 44 SPORTS TECHNOLOGY MARKET (GLOBAL): KEY COMPANY EVALUATION QUADRANT, 2021 177
10.6 START-UP/SME EVALUATION QUADRANT, 2021 178
10.6.1 PROGRESSIVE COMPANIES 178
10.6.2 RESPONSIVE COMPANIES 178
10.6.3 DYNAMIC COMPANIES 178
10.6.4 STARTING BLOCKS 178
FIGURE 45 SPORTS TECHNOLOGY MARKET: START-UP/SME EVALUATION QUADRANT, 2021 179
10.7 SPORTS TECHNOLOGY MARKET: COMPANY PRODUCT FOOTPRINT 179
TABLE 109 PRODUCT FOOTPRINT OF COMPANIES 179
10.7.1 SPORTS TECHNOLOGY MARKET: END USER FOOTPRINT 180
TABLE 110 COMPANY END USER FOOTPRINT 180
10.7.2 SPORTS TECHNOLOGY MARKET: REGIONAL FOOTPRINT 181
TABLE 111 COMPANY REGIONAL FOOTPRINT 181
10.8 SPORTS TECHNOLOGY MARKET: COMPETITIVE BENCHMARKING 182
TABLE 112 SPORTS TECHNOLOGY: DETAILED LIST OF KEY START-UPS/SMES 182
TABLE 113 SPORTS TECHNOLOGY MARKET: COMPETITIVE BENCHMARKING OF KEY START-UPS/SMES, BY TECHNOLOGY 182
TABLE 114 SPORTS TECHNOLOGY MARKET: COMPETITIVE BENCHMARKING OF KEY START-UPS/SMES, BY END USER 183
TABLE 115 SPORTS TECHNOLOGY MARKET: COMPETITIVE BENCHMARKING OF KEY START-UPS/SMES, BY REGION 183
10.9 COMPETITIVE SCENARIOS AND TRENDS 184
TABLE 116 SPORTS TECHNOLOGY MARKET: TOP PRODUCT LAUNCHES, JANUARY 2020–OCTOBER 2022 184
TABLE 117 SPORTS TECHNOLOGY MARKET: TOP DEALS, JANUARY 2020–OCTOBER 2022 185
11 COMPANY PROFILES 186
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
11.1 KEY PLAYERS 186
11.1.1 SAP SE 186
TABLE 118 SAP SE: COMPANY OVERVIEW 186
FIGURE 46 SAP SE: COMPANY SNAPSHOT 187
11.1.2 SAMSUNG ELECTRONICS CO., LTD. 189
TABLE 119 SAMSUNG ELECTRONICS: COMPANY OVERVIEW 189
FIGURE 47 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT 190
11.1.3 SAS INSTITUTE INC. 194
TABLE 120 SAS INSTITUTE INC.: COMPANY OVERVIEW 194
11.1.4 CATAPULT 196
TABLE 121 CATAPULT: COMPANY OVERVIEW 196
FIGURE 48 CATAPULT: COMPANY SNAPSHOT 197
11.1.5 GARMIN LTD. 201
TABLE 122 GARMIN LTD.: COMPANY OVERVIEW 201
FIGURE 49 GARMIN LTD.: COMPANY SNAPSHOT 202
11.1.6 APPLE INC. 205
TABLE 123 APPLE INC.: COMPANY OVERVIEW 205
FIGURE 50 APPLE INC.: COMPANY SNAPSHOT 206
11.1.7 HUDL 209
TABLE 124 HUDL: COMPANY OVERVIEW 209
11.1.8 MODERN TIMES GROUP 211
TABLE 125 MODERN TIMES GROUP: COMPANY OVERVIEW 211
FIGURE 51 MODERN TIMES GROUP: COMPANY SNAPSHOT 212
11.1.9 FITBIT 215
TABLE 126 FITBIT: COMPANY OVERVIEW 215
11.1.10 EXLSERVICE HOLDINGS, INC. 217
TABLE 127 EXLSERVICE HOLDINGS, INC.: COMPANY OVERVIEW 217
FIGURE 52 EXLSERVICE HOLDINGS, INC.: COMPANY SNAPSHOT 218
11.2 OTHER PLAYERS 220
11.2.1 SONY GROUP CORP. 220
11.2.2 IBM 220
11.2.3 PANASONIC CORP. 221
11.2.4 FUJITSU 222
11.2.5 ERICSSON 223
11.2.6 CISCO 223
11.2.7 SHARP CORP. 224
11.2.8 ACTIVISION BLIZZARD 224
11.2.9 VALVE CORP. 225
11.2.10 NACSPORT 226
11.2.11 COACH LOGIC 226
11.2.12 DARTFISH 227
11.2.13 STATS PERFORM 227
11.2.14 LONGOMATCH 228
11.2.15 SPIIDEO 228
11.2.16 ARRI 229
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
12 APPENDIX 230
12.1 DISCUSSION GUIDE 230
12.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 233
12.3 CUSTOMIZATION OPTIONS 235
12.4 RELATED REPORTS 235
12.5 AUTHOR DETAILS 236