出版：MarketsandMarkets（マーケッツアンドマーケッツ） 出版年月：2024年5月
A2P Messaging Market – Global Forecast to 2029
A2Pメッセージング市場 : オファリング (プラットフォーム、サービス)、用途 (認証、プロモーション＆マーケティング、CRM)、通信チャネル (SMS、オペレーター IP、サードパーティ アプリ、固定料金)、SMSトラフィック、エンドユーザー＆地域別 – 2029年までの世界予測
A2P Messaging Market by Offering (Platforms, Services), Application (Authentication, Promotional & Marketing, CRM), Communication Channel (SMS, Operator IP, Third-party Apps, Fixed Fees), SMS Traffic, End User and Region – Global Forecast to 2029
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Report Overview
MarketsandMarkets forecasts that the A2P messaging market size is projected to grow from USD 73.1 billion in 2024 to USD 84.8 billion by 2029, at a CAGR of 3.0% during the forecast period.
MarketsandMarkets は、A2Pメッセージング市場規模は、予測期間中に 3.0% の CAGR で、2024 年の 731 億米ドルから 2029 年までに 848 億米ドルに成長すると予測しています
Urbanization leads to increased connectivity and smartphone usage, which in turn drives the demand for A2P messaging services as businesses target urban populations with their services and promotions.
“By SMS traffic, the international segment is expected to grow with the highest CAGR during the forecast period.”
Globally, SMS messaging is expanding as enterprises seek to engage customers worldwide through convenient channels. Multi-country SMS traffic, routed internationally via Signaling System 7 (SS7) connectivity, although lower in volume, yields substantial revenue. The rising demand for multi-country A2P traffic, driven by applications like two-factor authentication, finds particular use in industries such as travel, IT, and telecommunications. Alongside, ensuring SMS delivery quality and guarding against improper monetization of A2P traffic are growing concerns, prompting enterprises to employ SMS firewalls for effective monetization. Notably, the Asia Pacific region, with its vast mobile subscriber base, stands out as a significant generator of international traffic, solidifying its position in the global SMS landscape.
“By communication channel, the SMS segment is expected to hold the largest market size during the forecast period.”
This includes circuit-switched SMS/MMS messages that are generated and terminated on operators’ networks. A2P messaging, utilizing SMS as its primary channel, has become integral for businesses across diverse sectors. Its versatility enables a wide array of applications, from essential notifications like appointment reminders and delivery updates to critical functions such as authentication through one-time passwords. Marketing and promotional campaigns leverage A2P SMS for reaching customers effectively, while alerts for emergencies or system downtimes ensure timely communication. Additionally, SMS facilitates customer service interactions, surveys, and internal communications, streamlining processes and enhancing engagement. Its simplicity and widespread accessibility make SMS A2P messaging a cornerstone of modern communication strategies, bridging the gap between businesses and their audience with immediacy and efficiency.
“Asia Pacific is expected to grow with the highest CAGR during the forecast period.”
The A2P messaging market in the Asia Pacific region is undergoing significant advancements and has witnessed the advanced and dynamic adoption of new technologies and is expected to record the highest market share in the A2P messaging market during the forecast period. The A2P messaging market in Asia Pacific is thriving, fueled by the region’s immense mobile subscriber base and rapid technological advancements. Businesses across various sectors, including BFSI, retail & eCommerce, and travel & hospitality, leverage A2P messaging for transactional notifications, marketing campaigns, customer support, and authentication purposes.
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:
By Company: Tier 1–35%, Tier 2–40%, and Tier 3–25%
By Designation: C-Level Executives–35, Director Level–25%, and Others–40%
By Region: North America–30%, Europe–35%, APAC–25%, RoW–10%
The major players in the A2P messaging market are AT&T (US), China Mobile (China), Sinch (Sweden), Twilio (US), Infobip (UK), Vonage (US), Orange (France), Comviva (India), Route Mobile (India), BICS (Belgium), Monty Mobile (UK), Tata Communications (India), Syniverse (US), Tyntec (UK), Soprano Design (Australia), Genesys (US), Clickatell (US), CEQUENS (Egypt), MSG91 (India), Plivo (US), Mitto (Switzerland), Bird (Netherlands), Telewhale (Cyprus), EnableX.io (Singapore), TextUs (US), Voxvalley (Singapore). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, product enhancements, and acquisitions to expand their footprint in the A2P messaging market.
Research Coverage
The report segments the global A2P messaging market based on offering has been classified into platform and A2P services. Based on application, the market is classified into authentication services, promotional and marketing services, pushed content services, interactive messaging services, customer relationship management services, other applications. Based on communication channel, the market is classified by SMS, operator IP, third-party apps, fixed fees. Based on SMS traffic, the market is classified into two segments, domestic and international. Based on end user, the market is segmented into BFSI, retail & eCommerce, government, healthcare, travel & hospitality, and other end users. By region, the market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
Key benefits of the report
The report would help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall A2P messaging market and the subsegments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report would help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (rapid technological advancements, growing number of mobile subscribers to fuel A2P messaging, growing use of A2P messaging among customer-centric industries), restraints (regulatory constraints, stringent government regulations and policies), opportunities (rise in application usage, growing trend of mobile marketing via messaging, increased adoption of A2P SMS by OTT players to drive revenue for MNOs), and challenges (messaging channel fragmentation, increasing messaging frauds and security concerns, difficulty in maximizing monetization of A2P messaging).
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the A2P messaging market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the A2P messaging market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the A2P messaging market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as AT&T (US), China Mobile (China), Sinch (Sweden), Twilio (US), Infobip (UK), Vonage (US), Orange (France), Comviva (India), Route Mobile (India), BICS (Belgium), Monty Mobile (UK), Tata Communications (India), Syniverse (US), Tyntec (UK), Soprano Design (Australia), Genesys (US), Clickatell (US), CEQUENS (Egypt), MSG91 (India), Plivo (US), Mitto (Switzerland), Bird (Netherlands), Telewhale (Cyprus), EnableX.io (Singapore), TextUs (US), Voxvalley (Singapore).
Table of Contents
1 INTRODUCTION 40
1.1 STUDY OBJECTIVES 40
1.2 MARKET DEFINITION 40
TABLE 1 INCLUSIONS & EXCLUSIONS 40
1.3 STUDY SCOPE 41
1.3.1 MARKETS COVERED 41
FIGURE 1 A2P MESSAGING MARKET SEGMENTATION 41
1.3.2 GEOGRAPHIC SCOPE 42
FIGURE 2 A2P MESSAGING MARKET: GEOGRAPHIC SCOPE 42
1.3.3 YEARS CONSIDERED 42
FIGURE 3 YEARS CONSIDERED FOR STUDY 42
1.4 CURRENCY CONSIDERED 43
TABLE 2 USD EXCHANGE RATES, 2021–2023 43
1.5 STAKEHOLDERS 43
1.6 SUMMARY OF CHANGES 44
1.6.1 IMPACT OF RECESSION 44
2 RESEARCH METHODOLOGY 45
2.1 RESEARCH DATA 45
FIGURE 4 A2P MESSAGING MARKET: RESEARCH DESIGN 45
2.1.1 SECONDARY DATA 46
FIGURE 5 SECONDARY SOURCES 46
2.1.2 PRIMARY DATA 46
TABLE 3 PRIMARY INTERVIEWS WITH EXPERTS 46
FIGURE 6 BREAKDOWN OF PRIMARIES, BY COMPANY, DESIGNATION, AND REGION 47
FIGURE 7 PRIMARY SOURCES 47
FIGURE 8 KEY INDUSTRY INSIGHTS 48
2.2 MARKET SIZE ESTIMATION 48
FIGURE 9 APPROACH 1 (SUPPLY-SIDE): REVENUE OF OFFERINGS IN A2P MESSAGING MARKET 49
FIGURE 10 APPROACH 2: DEMAND-SIDE ANALYSIS 49
FIGURE 11 MARKET SIZE ESTIMATION: TOP-DOWN & BOTTOM-UP APPROACHES 50
2.2.1 TOP-DOWN APPROACH 50
2.2.2 BOTTOM-UP APPROACH 50
2.3 DATA TRIANGULATION 51
FIGURE 12 DATA TRIANGULATION 51
TABLE 4 FACTOR ANALYSIS 52
2.4 RESEARCH ASSUMPTIONS 52
2.5 LIMITATIONS 53
2.6 A2P MESSAGING MARKET: RECESSION IMPACT 53
3 EXECUTIVE SUMMARY 54
FIGURE 13 A2P MESSAGING MARKET, 2022–2029 (USD MILLION) 55
FIGURE 14 A2P MESSAGING MARKET: REGIONAL SHARE, 2024 56
4 PREMIUM INSIGHTS 57
4.1 BRIEF OVERVIEW OF A2P MESSAGING MARKET 57
FIGURE 15 GROWING TREND OF MOBILE MARKETING VIA MESSAGING TO ACT AS OPPORTUNITY IN A2P MESSAGING MARKET 57
4.2 NORTH AMERICA: A2P MESSAGING MARKET, BY OFFERING AND COUNTRY 57
FIGURE 16 A2P MESSAGING SERVICES AND US TO ACCOUNT FOR RESPECTIVE LARGER SHARES NORTH AMERICAN MARKET 57
4.3 ASIA PACIFIC: A2P MESSAGING MARKET, BY OFFERING AND TOP THREE COUNTRIES 58
FIGURE 17 A2P MESSAGING SERVICES AND CHINA TO ACCOUNT FOR RESPECTIVE LARGER SHARES OF ASIA PACIFIC MARKET 58
4.4 A2P MESSAGING MARKET, BY APPLICATION 58
FIGURE 18 AUTHENTICATION SERVICES TO BE LARGEST APPLICATION OF A2P MESSAGING IN 2024 58
4.5 A2P MESSAGING MARKET, BY END USER 59
FIGURE 19 BFSI TO ACCOUNT FOR LARGEST SHARES AMONG ALL END USERS OF A2P MESSAGING IN 2024 59
5 MARKET OVERVIEW AND INDUSTRY TRENDS 60
5.1 MARKET OVERVIEW 60
5.2 MARKET DYNAMICS 60
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: A2P MESSAGING MARKET 60
5.2.1 DRIVERS 61
5.2.1.1 Rapid technological advancements 61
5.2.1.2 Growing number of mobile subscribers 61
FIGURE 21 SUBSCRIBER PENETRATION AND SMARTPHONE ADOPTION TRENDS BY 2030 61
5.2.1.3 Rise in use of A2P messaging among customer-centric industries 62
5.2.2 RESTRAINTS 62
5.2.2.1 Regulatory constraints 62
5.2.2.2 Stringent government regulations and policies 62
TABLE 5 GOVERNMENT REGULATIONS/POLICIES/INITIATIVES TO SAFEGUARD SMS FROM ATTACKERS 63
5.2.3 OPPORTUNITIES 64
5.2.3.1 Rise in application usage 64
5.2.3.2 Growth in trend of mobile marketing via messaging 64
5.2.3.3 Increase in adoption of A2P SMS by OTT players to drive revenue for MNOs 64
5.2.4 CHALLENGES 65
5.2.4.1 Messaging channel fragmentation 65
5.2.4.2 Increase in messaging frauds and security concerns 65
5.2.4.3 Difficulty in maximizing monetization of A2P messaging 65
5.3 INDUSTRY TRENDS 66
5.3.1 BRIEF HISTORY OF A2P MESSAGING MARKET 66
FIGURE 22 BRIEF HISTORY OF A2P MESSAGING 66
5.3.1.1 1990–2000 66
5.3.1.2 2000–2010 66
5.3.1.3 2010–2020 67
5.3.1.4 2020–Present 67
5.3.2 DISRUPTIONS IMPACTING BUYERS/CUSTOMERS IN A2P MESSAGING MARKET 67
FIGURE 23 DISRUPTION TRENDS IMPACTING BUYERS/CUSTOMERS IN MARKET 67
5.3.3 PRICING ANALYSIS 68
5.3.3.1 Average selling price trend of key players, by offering 68
FIGURE 24 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SMS TRAFFIC (USD) 68
TABLE 6 AVERAGE SELLING PRICE OF KEY PLAYERS, BY SMS TRAFFIC (USD) 68
5.3.3.2 Indicative pricing analysis of A2P messaging, by SMS traffic 68
TABLE 7 INDICATIVE PRICING ANALYSIS OF A2P MESSAGING, BY SMS TRAFFIC (USD) 68
5.3.4 VALUE CHAIN ANALYSIS 69
FIGURE 25 A2P MESSAGING MARKET: VALUE CHAIN ANALYSIS 69
5.3.5 ECOSYSTEM/MARKET MAP 69
FIGURE 26 A2P MESSAGING ECOSYSTEM 69
TABLE 8 A2P MESSAGING MARKET: ECOSYSTEM 70
5.3.6 TECHNOLOGY ANALYSIS 71
5.3.6.1 Key Technologies 71
5.3.6.1.1 Internet of Things (IoT) 71
5.3.6.1.2 Artificial Intelligence (AI) 71
5.3.6.1.3 Analytics 71
5.3.6.2 Adjacent Technologies 72
5.3.6.2.1 SMS Gateways 72
5.3.6.2.2 APIs 72
5.3.6.3 Complementary Technologies 72
5.3.6.3.1 Rich Communication Services (RCS) 72
5.3.6.3.2 Mobile wallet integration 72
5.3.7 PATENT ANALYSIS 73
5.3.7.1 Methodology 73
FIGURE 27 LIST OF KEY PATENTS FOR A2P MESSAGING 73
TABLE 9 LIST OF KEY PATENTS 74
5.3.8 CASE STUDIES 75
TABLE 10 RAZORPAY USED MSG91’S SYSTEM FOR EFFICIENT REAL-TIME CUSTOMER COMMUNICATION 75
TABLE 11 TEXTLOCAL HELPED TASTECARD INCREASE MEMBERSHIP PURCHASES 75
TABLE 12 INFOBIP HELPED MRSPEEDY SCALE AND WORK EFFICIENTLY WHEN REMOTE 76
TABLE 13 ALLO USED GMS TO IMPROVE PROMO CAMPAIGN CONVERSION RATE 76
TABLE 14 SINCH HELPED MOBICOM INCREASE INTERNATIONAL MESSAGING WITH ENHANCED A2P TRAFFIC 76
TABLE 15 PARFYM.SE USED SINCH TO PERSONALIZE MESSAGES TO STAND OUT AMONG PROMOTIONS 77
5.3.9 KEY CONFERENCES & EVENTS 77
TABLE 16 A2P MESSAGING MARKET: DETAILED LIST OF CONFERENCES & EVENTS, 2024–2025 77
5.3.10 CURRENT AND EMERGING BUSINESS MODELS 78
5.3.10.1 Subscription Model 78
5.3.10.2 Per Message Pricing Model 78
5.3.10.3 Bulk Messaging Model 78
5.3.10.4 Blockchain-based Messaging Model 78
5.3.10.5 API Monetization Model 78
5.3.10.6 Subscription Plus Model 78
5.3.11 BEST PRACTICES IN A2P MESSAGING MARKET 78
5.3.12 TOOLS, FRAMEWORKS, AND TECHNIQUES 79
FIGURE 28 A2P MESSING TOOLS, FRAMEWORKS, AND TECHNIQUES 79
5.3.13 FUTURE LANDSCAPE OF A2P MESSAGING MARKET 79
5.3.13.1 A2P messaging technology roadmap till 2030 79
5.3.13.1.1 Short-term roadmap (2025–2026) 79
5.3.13.1.2 Mid-term roadmap (2026–2028) 80
5.3.13.1.3 Long-term roadmap (2028–2030) 80
5.3.14 REGULATORY LANDSCAPE 80
5.3.14.1 Regulatory bodies, government agencies, and other organizations 80
TABLE 17 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 80
TABLE 18 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 81
TABLE 19 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 82
TABLE 20 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 84
TABLE 21 LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 84
5.3.14.2 North America 85
5.3.14.2.1 US 85
5.3.14.2.2 Canada 85
5.3.14.3 Europe 85
5.3.14.4 Asia Pacific 85
5.3.14.4.1 South Korea 85
5.3.14.4.2 China 85
5.3.14.4.3 India 86
5.3.14.5 Middle East & Africa 86
5.3.14.5.1 UAE 86
5.3.14.5.2 KSA 86
5.3.14.6 Latin America 86
5.3.14.6.1 Brazil 86
5.3.14.6.2 Mexico 86
5.3.15 PORTER’S FIVE FORCES ANALYSIS 86
TABLE 22 A2P MESSAGING MARKET: PORTER’S FIVE FORCE MODEL ANALYSIS 87
FIGURE 29 A2P MESSAGING MARKET: PORTER’S FIVE FORCES MODEL 87
5.3.15.1 Threat of new entrants 88
5.3.15.2 Threat of substitutes 88
5.3.15.3 Bargaining power of buyers 88
5.3.15.4 Bargaining power of suppliers 88
5.3.15.5 Intensity of competitive rivalry 89
5.3.16 KEY STAKEHOLDERS & BUYING CRITERIA 89
5.3.16.1 Key stakeholders in buying process 89
FIGURE 30 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP THREE END USERS 89
TABLE 23 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP THREE END USERS 89
5.3.16.2 Buying criteria 90
FIGURE 31 KEY BUYING CRITERIA FOR TOP THREE END-USERS 90
TABLE 24 KEY BUYING CRITERIA FOR TOP THREE END USERS 90
5.3.17 INVESTMENT AND FUNDING SCENARIO 90
FIGURE 32 INVESTMENT AND FUNDING, 2019–2023 (USD MILLION) 90
6 A2P MESSAGING MARKET, BY OFFERING 91
6.1 INTRODUCTION 92
6.1.1 OFFERING: A2P MESSAGING MARKET DRIVERS 92
FIGURE 33 A2P MESSAGING PLATFORMS TO WITNESS HIGHER CAGR THAN SERVICES DURING FORECAST PERIOD 92
TABLE 25 A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 93
TABLE 26 A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 93
6.2 PLATFORMS 93
6.2.1 INCREASE IN COMPLEXITY OF SMS SYSTEM SETUP 93
TABLE 27 A2P MESSAGING PLATFORMS MARKET, BY REGION, 2019–2023 (USD MILLION) 93
TABLE 28 A2P MESSAGING PLATFORMS MARKET, BY REGION, 2024–2029 (USD MILLION) 94
6.3 SERVICES 94
6.3.1 INCREASED MOBILE INTERNET PENETRATION AND HASSLE-FREE COMMUNICATION WITH CUSTOMERS 94
TABLE 29 A2P MESSAGING SERVICES MARKET, BY REGION, 2019–2023 (USD MILLION) 94
TABLE 30 A2P MESSAGING SERVICES MARKET, BY REGION, 2024–2029 (USD MILLION) 94
7 A2P MESSAGING MARKET, BY APPLICATION 95
7.1 INTRODUCTION 96
7.1.1 APPLICATION: A2P MESSAGING MARKET DRIVERS 96
FIGURE 34 AUTHENTICATION SERVICES TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 96
TABLE 31 A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 97
TABLE 32 A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 97
7.2 AUTHENTICATION SERVICES 97
7.2.1 COST-EFFECTIVE AND PREFERRED SECURITY ENABLED BY A2P MESSAGING SERVICES 97
TABLE 33 A2P MESSAGING MARKET FOR AUTHENTICATION SERVICES, BY REGION, 2019–2023 (USD MILLION) 98
TABLE 34 A2P MESSAGING MARKET FOR AUTHENTICATION SERVICES, BY REGION, 2024–2029 (USD MILLION) 98
7.3 PROMOTIONAL & MARKETING SERVICES 98
7.3.1 INCREASE IN PROMOTIONAL CAMPAIGNS BY ENTERPRISES AND BUSINESSES GLOBALLY 98
TABLE 35 A2P MESSAGING MARKET FOR PROMOTIONAL & MARKETING SERVICES, BY REGION, 2019–2023 (USD MILLION) 99
TABLE 36 A2P MESSAGING MARKET FOR PROMOTIONAL & MARKETING SERVICES, BY REGION, 2024–2029 (USD MILLION) 99
7.4 PUSHED CONTENT SERVICES 99
7.4.1 MOBILE MARKETING AND PROMOTIONAL NOTIFICATIONS CAPITALIZE ON CUSTOMER ENGAGEMENT THROUGH MOBILE APPLICATIONS 99
TABLE 37 A2P MESSAGING MARKET FOR PUSHED CONTENT SERVICES, BY REGION, 2019–2023 (USD MILLION) 100
TABLE 38 A2P MESSAGING MARKET FOR PUSHED CONTENT SERVICES, BY REGION, 2024–2029 (USD MILLION) 100
7.5 INTERACTIVE MESSAGE SERVICES 100
7.5.1 DEMAND FOR UNIQUE INTERACTIVE PROMOTIONAL EXPERIENCES FOR CUSTOMERS 100
TABLE 39 A2P MESSAGING MARKET FOR INTERACTIVE MESSAGE SERVICES, BY REGION, 2019–2023 (USD MILLION) 101
TABLE 40 A2P MESSAGING MARKET FOR INTERACTIVE MESSAGE SERVICES, BY REGION, 2024–2029 (USD MILLION) 101
7.6 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES 101
7.6.1 GROWTH IN ECOMMERCE AND BFSI INDUSTRIES 101
TABLE 41 A2P MESSAGING MARKET FOR CUSTOMER RELATIONSHIP MANAGEMENT SERVICES, BY REGION, 2019–2023 (USD MILLION) 102
TABLE 42 A2P MESSAGING MARKET FOR CUSTOMER RELATIONSHIP MANAGEMENT SERVICES, BY REGION, 2024–2029 (USD MILLION) 102
7.7 OTHER APPLICATIONS 102
TABLE 43 A2P MESSAGING MARKET FOR OTHER APPLICATIONS, BY REGION, 2019–2023 (USD MILLION) 103
TABLE 44 A2P MESSAGING MARKET FOR OTHER APPLICATIONS, BY REGION, 2024–2029 (USD MILLION) 103
8 A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL 104
8.1 INTRODUCTION 105
8.1.1 COMMUNICATION CHANNEL: A2P MESSAGING MARKET DRIVERS 105
FIGURE 35 THIRD-PARTY APPS TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 105
TABLE 45 A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 105
TABLE 46 A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 106
8.2 SMS 106
8.2.1 SMS FUNCTIONS AS INTEGRAL MULTIPURPOSE CHANNEL FOR BUSINESSES ACROSS SECTORS 106
TABLE 47 A2P MESSAGING MARKET VIA SMS, BY REGION, 2019–2023 (USD MILLION) 106
TABLE 48 A2P MESSAGING MARKET VIA SMS, BY REGION, 2024–2029 (USD MILLION) 106
8.3 OPERATOR IP 107
8.3.1 INTEGRATING OPERATOR IP INTO A2P MESSAGING WORKFLOWS TO OPTIMIZE RELIABILITY, EFFICIENCY, AND SECURITY 107
TABLE 49 A2P MESSAGING MARKET VIA OPERATOR IP, BY REGION, 2019–2023 (USD MILLION) 107
TABLE 50 A2P MESSAGING MARKET VIA OPERATOR IP, BY REGION, 2024–2029 (USD MILLION) 107
8.4 THIRD-PARTY APPS 108
8.4.1 THIRD-PARTY A2P MESSAGING APPS TO HELP MAINTAIN CUSTOMER ENGAGEMENT, ULTIMATELY CONTRIBUTING TO SUCCESS OF BUSINESSES 108
TABLE 51 A2P MESSAGING MARKET VIA THIRD-PARTY APPS, BY REGION, 2019–2023 (USD MILLION) 108
TABLE 52 A2P MESSAGING MARKET VIA THIRD-PARTY APPS, BY REGION, 2024–2029 (USD MILLION) 108
8.5 FIXED FEES 109
8.5.1 BENEFITS OF COST PREDICTABILITY, SIMPLIFYING BILLING PROCESSES AND INCENTIVIZING SCALABILITY 109
TABLE 53 A2P MESSAGING MARKET VIA FIXED FEES, BY REGION, 2019–2023 (USD MILLION) 109
TABLE 54 A2P MESSAGING MARKET VIA FIXED FEES, BY REGION, 2024–2029 (USD MILLION) 109
9 A2P MESSAGING MARKET, BY SMS TRAFFIC 110
9.1 INTRODUCTION 111
9.1.1 SMS TRAFFIC: A2P MESSAGING MARKET DRIVERS 111
FIGURE 36 INTERNATIONAL SEGMENT TO RECORD HIGHEST CAGR DURING FORECAST PERIOD 111
TABLE 55 A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 111
TABLE 56 A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 112
9.2 DOMESTIC 112
TABLE 57 DOMESTIC A2P MESSAGING MARKET, BY REGION, 2019–2023 (USD MILLION) 112
TABLE 58 DOMESTIC A2P MESSAGING MARKET, BY REGION, 2024–2029 (USD MILLION) 112
9.3 INTERNATIONAL 113
TABLE 59 INTERNATIONAL A2P MESSAGING MARKET, BY REGION, 2019–2023 (USD MILLION) 113
TABLE 60 INTERNATIONAL A2P MESSAGING MARKET, BY REGION, 2024–2029 (USD MILLION) 113
10 A2P MESSAGING MARKET, BY END USER 114
10.1 INTRODUCTION 115
10.1.1 END USER: A2P MESSAGING MARKET DRIVERS 115
FIGURE 37 HEALTHCARE SEGMENT TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD 115
TABLE 61 A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 116
TABLE 62 A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 116
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 116
10.2.1 RAPID GROWTH IN MOBILE BANKING 116
TABLE 63 A2P MESSAGING MARKET FOR BFSI END USERS, BY REGION, 2019–2023 (USD MILLION) 117
TABLE 64 A2P MESSAGING MARKET FOR BFSI END USERS, BY REGION, 2024–2029 (USD MILLION) 117
10.3 RETAIL & ECOMMERCE 117
10.3.1 SIGNIFICANT GROWTH IN PROMOTIONS VIA SMS COMPARED TO EMAILS 117
TABLE 65 A2P MESSAGING MARKET FOR RETAIL & ECOMMERCE END USERS, BY REGION, 2019–2023 (USD MILLION) 118
TABLE 66 A2P MESSAGING MARKET FOR RETAIL & ECOMMERCE END USERS, BY REGION, 2024–2029 (USD MILLION) 118
10.4 GOVERNMENT 118
10.4.1 ENABLING CITIZENS TO ACCESS INFORMATION DIRECTLY FROM GOVERNMENTS 118
TABLE 67 A2P MESSAGING MARKET FOR GOVERNMENT END USERS, BY REGION, 2019–2023 (USD MILLION) 119
TABLE 68 A2P MESSAGING MARKET FOR GOVERNMENT END USERS, BY REGION, 2024–2029 (USD MILLION) 119
10.5 HEALTHCARE 119
10.5.1 NEED TO DELIVER TIMELY PATIENT INFORMATION, IMPROVE PHARMACY EFFICIENCY, AND SUPPORT EMERGENCY HEALTH SERVICES 119
TABLE 69 A2P MESSAGING MARKET FOR HEALTHCARE END USERS, BY REGION, 2019–2023 (USD MILLION) 120
TABLE 70 A2P MESSAGING MARKET FOR HEALTHCARE END USERS, BY REGION, 2024–2029 (USD MILLION) 120
10.6 TRAVEL & HOSPITALITY 120
10.6.1 NEED TO MUST CAPITALIZE ON EVERY CUSTOMER INTERACTION TO CLOSE SALE AND WIN REPEAT BUSINESS 120
TABLE 71 A2P MESSAGING MARKET FOR TRAVEL & HOSPITALITY END USERS, BY REGION, 2019–2023 (USD MILLION) 121
TABLE 72 A2P MESSAGING MARKET FOR TRAVEL & HOSPITALITY END USERS, BY REGION, 2024–2029 (USD MILLION) 121
10.7 OTHER END USERS 121
TABLE 73 A2P MESSAGING MARKET FOR OTHER END USERS, BY REGION, 2019–2023 (USD MILLION) 122
TABLE 74 A2P MESSAGING MARKET FOR OTHER END USERS, BY REGION, 2024–2029 (USD MILLION) 122
11 A2P MESSAGING MARKET, BY REGION 123
11.1 INTRODUCTION 124
FIGURE 38 A2P MESSAGING MARKET: REGIONAL SNAPSHOT, 2024 124
FIGURE 39 ASIA PACIFIC TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD 125
TABLE 75 A2P MESSAGING MARKET, BY REGION, 2019–2023 (USD MILLION) 125
TABLE 76 A2P MESSAGING MARKET, BY REGION, 2024–2029 (USD MILLION) 125
11.2 NORTH AMERICA 126
FIGURE 40 NORTH AMERICA: MARKET SNAPSHOT 126
11.2.1 NORTH AMERICA: A2P MESSAGING MARKET DRIVERS 127
11.2.2 NORTH AMERICA: RECESSION IMPACT 127
TABLE 77 NORTH AMERICA: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 127
TABLE 78 NORTH AMERICA: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 128
TABLE 79 NORTH AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 128
TABLE 80 NORTH AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 128
TABLE 81 NORTH AMERICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 129
TABLE 82 NORTH AMERICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 129
TABLE 83 NORTH AMERICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 129
TABLE 84 NORTH AMERICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 129
TABLE 85 NORTH AMERICA: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 130
TABLE 86 NORTH AMERICA: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 130
TABLE 87 NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 130
TABLE 88 NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 130
11.2.3 US 131
TABLE 89 US: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 131
TABLE 90 US: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 131
TABLE 91 US: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 132
TABLE 92 US: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 132
TABLE 93 US: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 132
TABLE 94 US: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 133
TABLE 95 US: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 133
TABLE 96 US: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 133
TABLE 97 US: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 133
TABLE 98 US: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 134
11.2.4 CANADA 134
TABLE 99 CANADA: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 134
TABLE 100 CANADA: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 134
TABLE 101 CANADA: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 135
TABLE 102 CANADA: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 135
TABLE 103 CANADA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 135
TABLE 104 CANADA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 136
TABLE 105 CANADA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 136
TABLE 106 CANADA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 136
TABLE 107 CANADA: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 136
TABLE 108 CANADA: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 137
11.3 EUROPE 137
11.3.1 EUROPE: A2P MESSAGING MARKET DRIVERS 137
11.3.2 EUROPE: RECESSION IMPACT 138
TABLE 109 EUROPE: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 138
TABLE 110 EUROPE: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 138
TABLE 111 EUROPE: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 138
TABLE 112 EUROPE: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 139
TABLE 113 EUROPE: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 139
TABLE 114 EUROPE: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 139
TABLE 115 EUROPE: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 139
TABLE 116 EUROPE: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 140
TABLE 117 EUROPE: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 140
TABLE 118 EUROPE: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 140
TABLE 119 EUROPE: A2P MESSAGING MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 140
TABLE 120 EUROPE: A2P MESSAGING MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 141
11.3.3 UK 141
TABLE 121 UK: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 141
TABLE 122 UK: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 141
TABLE 123 UK: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 142
TABLE 124 UK: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 142
TABLE 125 UK: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 142
TABLE 126 UK: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 143
TABLE 127 UK: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 143
TABLE 128 UK: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 143
TABLE 129 UK: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 143
TABLE 130 UK: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 144
11.3.4 GERMANY 144
TABLE 131 GERMANY: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 144
TABLE 132 GERMANY: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 144
TABLE 133 GERMANY: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 145
TABLE 134 GERMANY: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 145
TABLE 135 GERMANY: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 145
TABLE 136 GERMANY: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 146
TABLE 137 GERMANY: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 146
TABLE 138 GERMANY: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 146
TABLE 139 GERMANY: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 146
TABLE 140 GERMANY: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 147
11.3.5 ITALY 147
TABLE 141 ITALY: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 147
TABLE 142 ITALY: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 147
TABLE 143 ITALY: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 148
TABLE 144 ITALY: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 148
TABLE 145 ITALY: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 148
TABLE 146 ITALY: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 149
TABLE 147 ITALY: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 149
TABLE 148 ITALY: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 149
TABLE 149 ITALY: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 149
TABLE 150 ITALY: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 150
11.3.6 FRANCE 150
11.3.7 REST OF EUROPE 150
11.4 ASIA PACIFIC 150
FIGURE 41 ASIA PACIFIC: MARKET SNAPSHOT 151
11.4.1 ASIA PACIFIC: A2P MESSAGING MARKET DRIVERS 151
11.4.2 ASIA PACIFIC: RECESSION IMPACT 152
TABLE 151 ASIA PACIFIC: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 152
TABLE 152 ASIA PACIFIC: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 152
TABLE 153 ASIA PACIFIC: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 152
TABLE 154 ASIA PACIFIC: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 153
TABLE 155 ASIA PACIFIC: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 153
TABLE 156 ASIA PACIFIC: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 153
TABLE 157 ASIA PACIFIC: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 153
TABLE 158 ASIA PACIFIC: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 154
TABLE 159 ASIA PACIFIC: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 154
TABLE 160 ASIA PACIFIC: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 154
TABLE 161 ASIA PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 154
TABLE 162 ASIA PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 155
11.4.3 CHINA 155
TABLE 163 CHINA: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 155
TABLE 164 CHINA: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 155
TABLE 165 CHINA: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 156
TABLE 166 CHINA: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 156
TABLE 167 CHINA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 156
TABLE 168 CHINA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 157
TABLE 169 CHINA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 157
TABLE 170 CHINA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 157
TABLE 171 CHINA: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 157
TABLE 172 CHINA: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 158
11.4.4 JAPAN 158
TABLE 173 JAPAN: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 158
TABLE 174 JAPAN: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 158
TABLE 175 JAPAN: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 159
TABLE 176 JAPAN: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 159
TABLE 177 JAPAN: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 159
TABLE 178 JAPAN: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 160
TABLE 179 JAPAN: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 160
TABLE 180 JAPAN: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 160
TABLE 181 JAPAN: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 160
TABLE 182 JAPAN: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 161
11.4.5 INDIA 161
TABLE 183 INDIA: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 161
TABLE 184 INDIA: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 161
TABLE 185 INDIA: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 162
TABLE 186 INDIA: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 162
TABLE 187 INDIA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 162
TABLE 188 INDIA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 163
TABLE 189 INDIA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 163
TABLE 190 INDIA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 163
TABLE 191 INDIA: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 163
TABLE 192 INDIA: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 164
11.4.6 REST OF ASIA PACIFIC 164
11.5 MIDDLE EAST & AFRICA 164
11.5.1 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET DRIVERS 165
11.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 165
TABLE 193 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 165
TABLE 194 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 166
TABLE 195 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 166
TABLE 196 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 166
TABLE 197 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 167
TABLE 198 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 167
TABLE 199 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 167
TABLE 200 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 167
TABLE 201 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 168
TABLE 202 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 168
TABLE 203 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 168
TABLE 204 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 169
11.5.3 GCC COUNTRIES 169
11.5.3.1 UAE 169
11.5.3.2 KSA 169
11.5.3.3 Rest of GCC Countries 169
TABLE 205 GCC COUNTRIES: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 170
TABLE 206 GCC COUNTRIES: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 170
TABLE 207 GCC COUNTRIES: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 170
TABLE 208 GCC COUNTRIES: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 171
TABLE 209 GCC COUNTRIES: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 171
TABLE 210 GCC COUNTRIES: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 171
TABLE 211 GCC COUNTRIES: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 172
TABLE 212 GCC COUNTRIES: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 172
TABLE 213 GCC COUNTRIES: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 172
TABLE 214 GCC COUNTRIES: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 172
TABLE 215 GCC COUNTRIES: A2P MESSAGING MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 173
TABLE 216 GCC COUNTRIES: A2P MESSAGING MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 173
11.5.4 SOUTH AFRICA 173
TABLE 217 SOUTH AFRICA: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 173
TABLE 218 SOUTH AFRICA: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 173
TABLE 219 SOUTH AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 174
TABLE 220 SOUTH AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 174
TABLE 221 SOUTH AFRICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 174
TABLE 222 SOUTH AFRICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 175
TABLE 223 SOUTH AFRICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 175
TABLE 224 SOUTH AFRICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 175
TABLE 225 SOUTH AFRICA: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 175
TABLE 226 SOUTH AFRICA: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 176
11.5.5 REST OF MIDDLE EAST & AFRICA 176
11.6 LATIN AMERICA 176
11.6.1 LATIN AMERICA: A2P MESSAGING MARKET DRIVERS 176
11.6.2 LATIN AMERICA: RECESSION IMPACT 177
TABLE 227 LATIN AMERICA: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 177
TABLE 228 LATIN AMERICA: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 177
TABLE 229 LATIN AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 178
TABLE 230 LATIN AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 178
TABLE 231 LATIN AMERICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 178
TABLE 232 LATIN AMERICA: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 179
TABLE 233 LATIN AMERICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 179
TABLE 234 LATIN AMERICA: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 179
TABLE 235 LATIN AMERICA: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 179
TABLE 236 LATIN AMERICA: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 180
TABLE 237 LATIN AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 180
TABLE 238 LATIN AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 180
11.6.3 BRAZIL 180
TABLE 239 BRAZIL: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 181
TABLE 240 BRAZIL: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 181
TABLE 241 BRAZIL: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 181
TABLE 242 BRAZIL: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 181
TABLE 243 BRAZIL: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 182
TABLE 244 BRAZIL: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 182
TABLE 245 BRAZIL: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 182
TABLE 246 BRAZIL: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 182
TABLE 247 BRAZIL: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 183
TABLE 248 BRAZIL: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 183
11.6.4 MEXICO 183
TABLE 249 MEXICO: A2P MESSAGING MARKET, BY OFFERING, 2019–2023 (USD MILLION) 183
TABLE 250 MEXICO: A2P MESSAGING MARKET, BY OFFERING, 2024–2029 (USD MILLION) 184
TABLE 251 MEXICO: A2P MESSAGING MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 184
TABLE 252 MEXICO: A2P MESSAGING MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 184
TABLE 253 MEXICO: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2019–2023 (USD MILLION) 184
TABLE 254 MEXICO: A2P MESSAGING MARKET, BY COMMUNICATION CHANNEL, 2024–2029 (USD MILLION) 185
TABLE 255 MEXICO: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2019–2023 (USD MILLION) 185
TABLE 256 MEXICO: A2P MESSAGING MARKET, BY SMS TRAFFIC, 2024–2029 (USD MILLION) 185
TABLE 257 MEXICO: A2P MESSAGING MARKET, BY END USER, 2019–2023 (USD MILLION) 185
TABLE 258 MEXICO: A2P MESSAGING MARKET, BY END USER, 2024–2029 (USD MILLION) 186
11.6.5 REST OF LATIN AMERICA 186
12 COMPETITIVE LANDSCAPE 187
12.1 OVERVIEW 187
12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 187
TABLE 259 OVERVIEW OF STRATEGIES DEPLOYED BY KEY A2P MESSAGING VENDORS 187
12.3 REVENUE ANALYSIS 188
FIGURE 42 FIVE-YEAR REVENUE ANALYSIS OF KEY PLAYERS, 2019–2023 (USD MILLION) 189
12.4 MARKET SHARE ANALYSIS 189
TABLE 260 A2P MESSAGING MARKET: DEGREE OF COMPETITION 189
FIGURE 43 MARKET SHARE ANALYSIS OF A2P MESSAGING COMPANIES, 2023 191
12.4.1 MARKET RANKING ANALYSIS 192
FIGURE 44 MARKET RANKING ANALYSIS OF TOP FIVE PLAYERS 192
12.5 COMPANY EVALUATION MATRIX: KEY PLAYERS 192
12.5.1 STARS 192
12.5.2 EMERGING LEADERS 192
12.5.3 PERVASIVE PLAYERS 192
12.5.4 PARTICIPANTS 192
FIGURE 45 A2P MESSAGING MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023 193
12.5.5 COMPANY FOOTPRINT: KEY PLAYERS 194
FIGURE 46 OVERALL COMPANY FOOTPRINT, 2023 194
TABLE 261 REGIONAL FOOTPRINT, 2023 194
TABLE 262 OFFERING FOOTPRINT, 2023 195
TABLE 263 END USER FOOTPRINT, 2023 196
12.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES 196
12.6.1 PROGRESSIVE COMPANIES 196
12.6.2 RESPONSIVE COMPANIES 197
12.6.3 DYNAMIC COMPANIES 197
12.6.4 STARTING BLOCKS 197
FIGURE 47 A2P MESSAGING MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023 197
12.6.5 COMPETITIVE BENCHMARKING 198
TABLE 264 DETAILED LIST OF KEY STARTUPS/SMES, 2023 198
TABLE 265 COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 198
12.7 COMPETITIVE SCENARIO 199
12.7.1 PRODUCT LAUNCHES & ENHANCEMENTS 199
TABLE 266 A2P MESSAGING MARKET: PRODUCT LAUNCHES & ENHANCEMENTS, JANUARY 2020–FEBRUARY 2024 199
12.7.2 DEALS 200
TABLE 267 A2P MESSAGING MARKET: DEALS, JANUARY 2020–FEBRUARY 2024 200
12.8 BRAND/PRODUCT COMPARISON 203
FIGURE 48 PROMINENT A2P MESSAGING SOLUTIONS 203
12.9 EV/EBITDA 203
FIGURE 49 EV/EBITDA, 2023 203
12.10 COMPANY VALUATION 204
FIGURE 50 COMPANY VALUATION OF KEY A2P MESSAGING VENDORS 204
13 COMPANY PROFILES 205
13.1 KEY PLAYERS 205
(Business overview, Products/Solutions/Services offered, Recent developments, MnM view, Right to win, Strategic choices, and Weaknesses and Competitive threats)*
13.1.1 AT&T 205
TABLE 268 AT&T: COMPANY OVERVIEW 205
FIGURE 51 AT&T: COMPANY SNAPSHOT 206
TABLE 269 AT&T: PRODUCTS/SOLUTIONS/SERVICES OFFERED 206
TABLE 270 AT&T: PRODUCT LAUNCHES & ENHANCEMENTS 207
TABLE 271 AT&T: DEALS 207
13.1.2 CHINA MOBILE 208
TABLE 272 CHINA MOBILE: COMPANY OVERVIEW 208
FIGURE 52 CHINA MOBILE: COMPANY SNAPSHOT 208
TABLE 273 CHINA MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 209
TABLE 274 CHINA MOBILE: PRODUCT LAUNCHES & ENHANCEMENTS 209
13.1.3 SINCH 211
TABLE 275 SINCH: COMPANY OVERVIEW 211
FIGURE 53 SINCH: COMPANY SNAPSHOT 212
TABLE 276 SINCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 212
TABLE 277 SINCH: PRODUCT LAUNCHES & ENHANCEMENTS 213
TABLE 278 SINCH: DEALS 213
13.1.4 TWILIO 215
TABLE 279 TWILIO: COMPANY OVERVIEW 215
FIGURE 54 TWILIO: COMPANY SNAPSHOT 216
TABLE 280 TWILIO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 216
13.1.5 INFOBIP 218
TABLE 281 INFOBIP: BUSINESS OVERVIEW 218
TABLE 282 INFOBIP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 218
TABLE 283 INFOBIP: PRODUCT LAUNCHES & ENHANCEMENTS 219
TABLE 284 INFOBIP: DEALS 219
13.1.6 VONAGE 221
TABLE 285 VONAGE: COMPANY OVERVIEW 221
TABLE 286 VONAGE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 221
TABLE 287 VONAGE: PRODUCT LAUNCHES & ENHANCEMENTS 222
TABLE 288 VONAGE: DEALS 222
13.1.7 ORANGE 224
TABLE 289 ORANGE: COMPANY OVERVIEW 224
FIGURE 55 ORANGE: COMPANY SNAPSHOT 225
TABLE 290 ORANGE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 225
13.1.8 COMVIVA 226
TABLE 291 COMVIVA: COMPANY OVERVIEW 226
TABLE 292 COMVIVA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 227
TABLE 293 COMVIVA: DEALS 227
13.1.9 ROUTE MOBILE 228
TABLE 294 ROUTE MOBILE: COMPANY OVERVIEW 228
FIGURE 56 ROUTE MOBILE: COMPANY SNAPSHOT 229
TABLE 295 ROUTE MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 229
TABLE 296 ROUTE MOBILE: DEALS 230
13.1.10 BICS 231
TABLE 297 BICS: COMPANY OVERVIEW 231
TABLE 298 BICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 231
TABLE 299 BICS: PRODUCT LAUNCHES & ENHANCEMENTS 232
13.2 OTHER PLAYERS 233
13.2.1 MONTY MOBILE 233
13.2.2 TATA COMMUNICATIONS 234
13.2.3 SYNIVERSE 235
13.2.4 TYNTEC 236
13.2.5 SOPRANO DESIGN 237
13.2.6 GENESYS 237
13.3 SMES/STARTUPS 238
13.3.1 CLICKATELL 238
13.3.2 CEQUENS 239
13.3.3 MSG91 239
13.3.4 PLIVO 240
13.3.5 MITTO 241
13.3.6 BIRD 242
13.3.7 TELEWHALE 243
13.3.8 ENABLEX.IO 243
13.3.9 TEXTUS 244
13.3.10 VOXVALLEY 244
*Details on Business overview, Products/Solutions/Services offered, Recent developments, MnM view, Right to win, Strategic choices, and Weaknesses and Competitive threats might not be captured in case of unlisted companies.
14 ADJACENT/RELATED MARKETS 245
14.1 INTRODUCTION TO ADJACENT MARKETS 245
TABLE 300 ADJACENT MARKETS AND FORECASTS 245
14.2 LIMITATIONS 245
14.3 COMMUNICATION PLATFORM AS A SERVICE MARKET 245
14.3.1 MARKET DEFINITION 245
TABLE 301 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 245
TABLE 302 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 246
TABLE 303 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 246
TABLE 304 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 246
TABLE 305 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 247
TABLE 306 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 247
TABLE 307 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018–2021 (USD MILLION) 248
TABLE 308 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 248
14.4 RICH COMMUNICATION SERVICES (RCS) MARKET 248
14.4.1 MARKET DEFINITION 248
TABLE 309 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION, 2016–2019 (USD MILLION) 248
TABLE 310 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION, 2020–2025 (USD MILLION) 249
TABLE 311 RICH COMMUNICATION SERVICES MARKET, BY END USER, 2016–2019 (USD MILLION) 249
TABLE 312 RICH COMMUNICATION SERVICES MARKET, BY END USER, 2020–2025 (USD MILLION) 249
TABLE 313 RICH COMMUNICATION SERVICES MARKET, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 249
TABLE 314 RICH COMMUNICATION SERVICES MARKET, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 250
TABLE 315 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE VERTICAL, 2016–2019 (USD MILLION) 250
TABLE 316 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION) 250
TABLE 317 RICH COMMUNICATION SERVICES MARKET, BY REGION, 2016–2019 (USD MILLION) 251
TABLE 318 RICH COMMUNICATION SERVICES MARKET, BY REGION, 2020–2025 (USD MILLION) 251
15 APPENDIX 252
15.1 DISCUSSION GUIDE 252
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 254
15.3 CUSTOMIZATION OPTIONS 256
15.4 RELATED REPORTS 256
15.5 AUTHOR DETAILS 257