A2Pメッセージング市場 : 2028年までの世界予測

出版:MarketsandMarkets(マーケッツアンドマーケッツ) 出版年月:2023年5月

A2Pメッセージング市場 : コンポーネント (プラットフォーム&A2P サービス)、用途 (認証、プロモーション&マーケティング、 CRM)、導入モード、SMS トラフィック (国内、複数国)、エンドユーザー、地域別 – 2028年までの世界予測
A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User and Region – Global Forecast to 2028

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The global A2P messaging market size is expected to grow from USD 68.3 billion in 2023 to USD 78.2 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 2.8% during the forecast period. These drivers include the widespread adoption of mobile devices, the ongoing digitalization efforts of businesses, the increasing emphasis on customer engagement, the growing need for security and authentication measures, the significance of transactional and service notifications, the effectiveness of A2P messaging in marketing and promotions, and the industry-specific applications across various sectors.

A2Pメッセージング市場 : コンポーネント (プラットフォーム&A2P サービス)、用途 (認証、プロモーション&マーケティング、 CRM)、導入モード、SMS トラフィック (国内、複数国)、エンドユーザー、地域別 - 2028年までの世界予測 A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User and Region - Global Forecast to 2028

With the rising use of mobile devices, businesses are recognizing the value of A2P messaging as a direct and efficient communication channel to connect with customers. The market is primarily fueled by the desire to ensure secure transactions, provide real-time updates, implement personalized marketing strategies, and cater to specific industry requirements.

A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User and Region - Global Forecast to 2028

By deployment mode, on-premises segment to record a higher growth rate during the forecast period
By deployment mode, on-premises segment segment is expected to record a higher growth rate during the forecast period. on-premises deployment, organizations can maintain greater control over their messaging infrastructure, ensure compliance, customize the system to their specific needs, address performance requirements, overcome connectivity challenges, integrate with legacy systems, and align with internal policies..

A2Pメッセージング市場 : コンポーネント (プラットフォーム&A2P サービス)、用途 (認証、プロモーション&マーケティング、 CRM)、導入モード、SMS トラフィック (国内、複数国)、エンドユーザー、地域別 - 2028年までの世界予測 A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User and Region - Global Forecast to 2028
Among applications, authentication services segment to grow at the highest CAGR during the forecast period
Under the applications segment, authentication services segment is expected to grow at the highest growth rate during the forecast period. the drivers for authentication services in the A2P messaging market include security and fraud prevention, compliance and regulatory requirements, user experience, brand protection, industry-specific requirements, and increasing messaging volumes. These drivers are contributing to the growing adoption of authentication services in the A2P messaging market as organizations seek to enhance their messaging security and provide a seamless user experience

A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User and Region - Global Forecast to 2028
Among regions, Asia Pacific to grow at the highest CAGR during the forecast period
The Asia Pacific (APAC) market is projected to grow at the highest CAGR during the forecast period. The drivers include the widespread adoption of mobile devices, particularly high mobile penetration rates in the region. Additionally, the flourishing e-commerce market, with a growing number of online consumers, has led to increased demand for A2P messaging services for order confirmations, delivery updates, and transactional notifications. The region’s focus on financial inclusion has also contributed to the rise of A2P messaging, as it enables financial institutions to reach underserved populations with important account information and payment reminders. The adoption of mobile banking and mobile payment solutions, along with government initiatives leveraging mobile technology for citizen services, have further accelerated the demand for A2P messaging.

The breakup of the profiles of the primary participants is given below:
• By Company: Tier 1 – 35%, Tier 2 – 39%, and Tier 3 – 26%
• By Designation: C-Level Executives – 55%, Directors– 40%, Others*–5%
• By Region: North America – 38%, Europe – 40%, APAC – 21%, and RoW** – 1%
Note: Tier 1 companies have revenues over USD 10 billion; tier 2 companies’ revenue ranges in between USD 1 and 10 billion of the overall revenues; and tier 3 companies’ revenue ranges in between USD 500 million and USD 1 billion of the overall revenues.
*Others includes sales managers, marketing managers, and product managers. **Rest of World (RoW) includes MEA and Latin America.
Source: Industry Experts
This research study outlines the market potential, market dynamics, and major vendors operating in the A2P Messaging market. Key and innovative vendors in the A2P Messaging market include AT&T(US) ,Sinch(Sweden), China Mobile (China), Infobip(UK), Orange (France), Route Mobile (India), Comviva (India), Twilio(US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec(UK), Silverstreet (Singapore),Vonage (US), Genesys (US), TATA Communications(India),Cequens (Egypt),Mitto(Switzerland),ClearSky Technologies (US), Sify Technologies (India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra (Italy), MessageBird (The Netherlands), TeleWhale (Cyprus). These vendors have adopted many organic as well as inorganic growth strategies, such as new product launches, and partnerships and collaborations, to expand their offerings and market shares in the A2P Messaging market market.

A2Pメッセージング市場 : コンポーネント (プラットフォーム&A2P サービス)、用途 (認証、プロモーション&マーケティング、 CRM)、導入モード、SMS トラフィック (国内、複数国)、エンドユーザー、地域別 - 2028年までの世界予測 A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User and Region - Global Forecast to 2028
Research Coverage
The A2P messaging market is segmented into application (inquiry and search related services, customer relationship management services, notifications and alerts, authentication services, promotional and marketing services, voting and entertainment, pushed content services, interactive messages), traffic(national and multi-country), component( platform and services), platform(on-premises and cloud), vertical (banking, financial services, and insurance, IT and ITes, media and entertainment, travel and hospitality, retail and e-commerce, healthcare, government, education,others) and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service and product launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the A2P messaging market.

The report would help the market leaders and new entrants in the following ways:
• It comprehensively segments the A2P messaging market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
• It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities in the market.
• It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes a competitor ecosystem, new service developments, partnerships, and mergers and acquisitions.

A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User and Region - Global Forecast to 2028

The report provides insights on the following pointers:

Analysis of key drivers (the growthof e-commerce, the growing numbers of mobile subscribers, growing use of A2P messaging among major industries) restraints (stringent government regulations and policies), opportunities (growing trend of mobile marketing via messaging, increased adoption of A2P SMS by OTT players to drive revenue for MNOs), and challenges (difficulty in maximizing monetization of A2P messaging) influencing the growth of the A2P Messaging market. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the A2P Messaging market. Market Development: Comprehensive information about lucrative markets – the report analyses the A2P Messaging market across varied regions Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the A2P Messaging market. Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like AT&T(US) ,Sinch(Sweden), China Mobile (China), Infobip(UK), Orange (France), Route Mobile (India), Comviva (India), Twilio(US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec(UK), Silverstreet (Singapore),Vonage (US), Genesys (US), TATA Communications(India),Cequens (Egypt),Mitto(Switzerland),ClearSky Technologies (US), Sify Technologies (India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra (Italy), MessageBird (The Netherlands), TeleWhale (Cyprus)


目次

1 INTRODUCTION 26
1.1 STUDY OBJECTIVES 26
1.2 MARKET DEFINITION 26
1.2.1 INCLUSIONS AND EXCLUSIONS 27
1.3 MARKET SCOPE 27
1.3.1 MARKET SEGMENTATION 27
1.3.2 YEARS CONSIDERED 28
1.4 STAKEHOLDERS 28
1.5 SUMMARY OF CHANGES 29
2 RESEARCH METHODOLOGY 30
2.1 RESEARCH DATA 30
FIGURE 1 A2P MESSAGING MARKET: RESEARCH DESIGN 30
2.1.1 SECONDARY DATA 31
2.1.2 PRIMARY DATA 31
2.1.2.1 Breakup of primary profiles 31
2.1.2.2 Key industry insights 32
2.2 MARKET BREAKUP AND DATA TRIANGULATION 33
FIGURE 2 DATA TRIANGULATION 33
2.3 MARKET SIZE ESTIMATION 34
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF A2P MESSAGING MARKET 34
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF A2P MESSAGING MARKET 34
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE): REVENUE OF A2P MESSAGING MARKET 35
2.4 MARKET FORECAST 35
TABLE 1 FACTOR ANALYSIS 35
2.5 COMPANY EVALUATION MATRIX METHODOLOGY 36
FIGURE 6 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE 36
2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS 37
2.6.1 ASSUMPTIONS 37
2.6.2 LIMITATIONS 37
3 EXECUTIVE SUMMARY 38
FIGURE 7 A2P MESSAGING MARKET: HOLISTIC VIEW 39
FIGURE 8 ASIA PACIFIC TO GROW AT HIGH RATE DURING FORECAST PERIOD 40

4 PREMIUM INSIGHTS 41
4.1 ATTRACTIVE OPPORTUNITIES IN A2P MESSAGING MARKET 41
FIGURE 9 GROWTH IN A2P MESSAGING TRAFFIC TO DRIVE A2P MESSAGING MARKET GROWTH DURING FORECAST PERIOD 41
4.2 A2P MESSAGING MARKET IN NORTH AMERICA, BY COMPONENT AND APPLICATION 41
FIGURE 10 A2P SERVICE AND AUTHENTICATION SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARES IN NORTH AMERICA IN 2023 41
4.3 A2P MESSAGING MARKET IN ASIA PACIFIC, BY COMPONENT AND APPLICATION 42
FIGURE 11 A2P SERVICE AND PROMOTIONAL AND MARKETING SERVICES TO ACCOUNT FOR LARGER MARKET SHARES IN ASIA PACIFIC IN 2023 42
5 MARKET OVERVIEW AND INDUSTRY TRENDS 43
5.1 INTRODUCTION 43
5.2 MARKET DYNAMICS 43
FIGURE 12 A2P MESSAGING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 44
5.2.1 DRIVERS 44
5.2.1.1 Growth of eCommerce 44
5.2.1.2 Growing number of mobile subscribers to fuel A2P messaging 44
FIGURE 13 SUBSCRIBER PENETRATION AND SMARTPHONE ADOPTION TRENDS BY 2030 45
5.2.1.3 Growing use of A2P messaging among customer-centric industries 45
FIGURE 14 A2P MESSAGE TRAFFIC, BY INDUSTRY VERTICAL 46
5.2.2 RESTRAINTS 46
5.2.2.1 Stringent government regulations and policies 46
TABLE 2 GOVERNMENT REGULATIONS/POLICIES/INITIATIVES TO SAFEGUARD SMS FROM ATTACKERS 47
5.2.3 OPPORTUNITIES 48
5.2.3.1 Growing trend of mobile marketing via messaging 48
FIGURE 15 UNITED STATES: SMS USAGE 48
5.2.3.2 Increased adoption of A2P SMS by OTT players to drive revenue for MNOs 49
5.2.4 CHALLENGES 49
5.2.4.1 Difficulty in maximizing monetization of A2P messaging 49
FIGURE 16 KEY CHALLENGES FACED BY MOBILE NETWORK OPERATORS 50
5.2.4.2 Grey route traffic causing significant revenue loss for MNOs 50
FIGURE 17 EMERGENCE OF GREY ROUTE SMS 50
5.2.4.3 Increasing SMS fraudulent activities 51
TABLE 3 COMMON SMS ATTACKS ON MOBILE PHONES 51
FIGURE 18 TYPES OF FRAUDS AND THEIR IMPACT ON A2P MONETIZATION 52
5.3 CASE STUDY ANALYSIS 53
TABLE 4 CASE STUDY: RAZORPAY 53
TABLE 5 CASE STUDY: TASTECARD, UK 53
TABLE 6 CASE STUDY: MRSPEEDY MALAYSIA 54
TABLE 7 CASE STUDY: ONE OF THE LEADING AIRLINE SERVICE PROVIDERS 54
TABLE 8 CASE STUDY: ONE OF THE LEADING GLOBAL IT, CONSULTING, AND OUTSOURCING CLIENTS 55
TABLE 9 CASE STUDY: ALLO, UKRAINE 55
5.4 TECHNOLOGY ANALYSIS 56
5.4.1 ARTIFICIAL INTELLIGENCE 56
5.4.2 INTERNET OF THINGS 56
5.4.3 ANALYTICS 56
5.5 VALUE CHAIN ANALYSIS 57
FIGURE 19 VALUE CHAIN ANALYSIS: A2P MESSAGING MARKET 57
5.5.1 END USERS 57
5.5.2 SMS AGGREGATORS AND API MESSAGING PLATFORM PROVIDERS 57
5.5.3 TELECOM OPERATORS 58
5.5.4 APPLICATIONS 58
5.6 AVERAGE SELLING PRICE TREND 58
TABLE 10 PRICING ANALYSIS 59
5.7 PATENT ANALYSIS 59
5.8 PORTER’S FIVE FORCES ANALYSIS 59
FIGURE 20 A2P MESSAGING: PORTER’S FIVE FORCES MODEL 60
5.8.1 THREAT OF NEW ENTRANTS 60
5.8.2 THREAT OF SUBSTITUTES 60
5.8.3 BARGAINING POWER OF BUYERS 61
5.8.4 BARGAINING POWER OF SUPPLIERS 61
5.8.5 COMPETITION RIVALRY 61
6 A2P MESSAGING MARKET, BY COMPONENT 62
6.1 INTRODUCTION 63
6.1.1 COMPONENTS: A2P MESSAGING MARKET DRIVERS 63
FIGURE 21 PLATFORM SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD 63
TABLE 11 A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION) 64
TABLE 12 A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD BILLION) 64
6.2 PLATFORM 64
6.2.1 NEED FOR REAL-TIME COMMUNICATION TO DRIVE MARKET 64
TABLE 13 PLATFORM: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 64
TABLE 14 PLATFORM: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 65
6.3 A2P SERVICE 65
6.3.1 COST-EFFECTIVENESS AND HIGHER-REACHING CAPABILITIES 65
TABLE 15 A2P SERVICE: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 65
TABLE 16 A2P SERVICE: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 66
7 A2P MESSAGING MARKET, BY APPLICATION 67
7.1 INTRODUCTION 68
7.1.1 APPLICATIONS: A2P MESSAGING MARKET DRIVERS 68
FIGURE 22 AUTHENTICATION SERVICES SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 68
TABLE 17 A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD BILLION) 69
TABLE 18 A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD BILLION) 69
7.2 AUTHENTICATION SERVICES 70
7.2.1 A2P MESSAGING OFFERS COST-EFFECTIVE AND PREFERRED SECURITY OPTION 70
TABLE 19 AUTHENTICATION SERVICES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 70
TABLE 20 AUTHENTICATION SERVICES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 70
7.3 PROMOTIONAL AND MARKETING SERVICES 71
7.3.1 INCREASE IN PROMOTIONAL CAMPAIGNS BY ENTERPRISES AND BUSINESSES GLOBALLY 71
TABLE 21 PROMOTIONAL AND MARKETING SERVICES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 71
TABLE 22 PROMOTIONAL AND MARKETING SERVICES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 71
7.4 PUSHED CONTENT SERVICES 72
7.4.1 MOBILE MARKETING AND PROMOTIONAL NOTIFICATIONS TO DRIVE MARKET 72
TABLE 23 PUSHED CONTENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 72
TABLE 24 PUSHED CONTENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 72
7.5 INTERACTIVE MESSAGES SERVICES 73
7.5.1 NEED TO DELIVER UNIQUE EXPERIENCES TO CUSTOMERS 73
TABLE 25 INTERACTIVE MESSAGE SERVICES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 73
TABLE 26 INTERACTIVE MESSAGE SERVICES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 73
7.6 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES 74
7.6.1 GROWTH IN ECOMMERCE AND BFSI INDUSTRIES 74
TABLE 27 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 74
TABLE 28 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 74
7.7 OTHER APPLICATIONS 75
TABLE 29 OTHER APPLICATIONS: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 75
TABLE 30 OTHER APPLICATIONS: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 75

8 A2P MESSAGING MARKET, BY DEPLOYMENT MODE 76
8.1 INTRODUCTION 77
8.1.1 DEPLOYMENT MODES: A2P MESSAGING MARKET DRIVERS 77
FIGURE 23 ON-PREMISES SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD 77
TABLE 31 A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD BILLION) 77
TABLE 32 A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD BILLION) 78
8.2 ON-PREMISES 78
8.2.1 NEED TO PROTECT AND BLOCK UNWANTED SMS TRAFFIC 78
TABLE 33 ON-PREMISES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 78
TABLE 34 ON-PREMISES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 78
8.3 CLOUD 79
8.3.1 NEED TO SAVE LARGE UPFRONT COSTS 79
TABLE 35 CLOUD: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 79
TABLE 36 CLOUD: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 79
9 A2P MESSAGING MARKET, BY SMS TRAFFIC 80
9.1 INTRODUCTION 80
9.1.1 SMS TRAFFIC: A2P MESSAGING MARKET DRIVERS 80
9.2 NATIONAL TRAFFIC 80
9.3 MULTI-COUNTRY 80
10 A2P MESSAGING MARKET, BY END USER 81
10.1 INTRODUCTION 82
10.1.1 END USERS: A2P MESSAGING MARKET DRIVERS 82
FIGURE 24 EGOVERNANCE SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 82
TABLE 37 A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD BILLION) 83
TABLE 38 A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD BILLION) 83
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 84
10.2.1 RAPID GROWTH IN MOBILE BANKING 84
TABLE 39 BFSI: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 84
TABLE 40 BFSI: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 84
10.3 RETAIL AND ECOMMERCE 85
TABLE 41 RETAIL AND ECOMMERCE: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 85
TABLE 42 RETAIL AND ECOMMERCE: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 85
10.4 EGOVERNANCE 86
10.4.1 NEED TO IMPROVE GOVERNMENT SERVICES 86
TABLE 43 EGOVERNANCE: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 86
TABLE 44 EGOVERNANCE: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 86
10.5 HYPERLOCAL BUSINESSES 87
10.5.1 NEED TO KEEP LOCALIZED, COMMUNITY-BASED BUSINESSES ACTIVE AND ALIVE 87
TABLE 45 HYPERLOCAL BUSINESSES: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 87
TABLE 46 HYPERLOCAL BUSINESSES: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 87
10.6 HEALTHCARE 88
10.6.1 NEED TO IMPROVE COMMUNICATION TO DRIVE MARKET 88
TABLE 47 HEALTHCARE: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 88
TABLE 48 HEALTHCARE: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 88
10.7 TRAVEL AND HOSPITALITY 89
10.7.1 NEED TO IMPROVE CUSTOMER EXPERIENCE 89
TABLE 49 TRAVEL AND HOSPITALITY: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 89
TABLE 50 TRAVEL AND HOSPITALITY: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 90
10.8 OTHER END USERS 90
TABLE 51 OTHER END USERS: A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD MILLION) 90
TABLE 52 OTHER END USERS: A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD MILLION) 90
11 A2P MESSAGING MARKET, BY REGION 91
11.1 INTRODUCTION 92
FIGURE 25 MIDDLE EAST & AFRICA TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 92
TABLE 53 A2P MESSAGING MARKET, BY REGION, 2018–2022 (USD BILLION) 92
TABLE 54 A2P MESSAGING MARKET, BY REGION, 2023–2028 (USD BILLION) 93
11.2 NORTH AMERICA 93
11.2.1 NORTH AMERICA: A2P MESSAGING MARKET DRIVERS 93
11.2.2 NORTH AMERICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS 94
TABLE 55 NORTH AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 95
TABLE 56 NORTH AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 95
TABLE 57 NORTH AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 95
TABLE 58 NORTH AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 96
TABLE 59 NORTH AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 96
TABLE 60 NORTH AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 96
TABLE 61 NORTH AMERICA: A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD MILLION) 97
TABLE 62 NORTH AMERICA: A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD MILLION) 97
TABLE 63 NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2018–2022 (USD BILLION) 97
TABLE 64 NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 98
11.2.3 US 98
11.2.3.1 Rise in voice, text messages, and mobile data to drive market 98
TABLE 65 US: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 98
TABLE 66 US: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 99
TABLE 67 US: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 99
TABLE 68 US: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 99
TABLE 69 US: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 100
TABLE 70 US: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 100
11.2.4 CANADA 100
11.2.4.1 MNOs to enhance SMS security by monetizing A2P messages 100
TABLE 71 CANADA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 100
TABLE 72 CANADA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 101
TABLE 73 CANADA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 101
TABLE 74 CANADA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 101
TABLE 75 CANADA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 102
TABLE 76 CANADA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 102
11.3 EUROPE 102
11.3.1 EUROPE: A2P MESSAGING MARKET DRIVERS 103
FIGURE 26 UK: MOBILE SUBSCRIPTIONS, BY SUBSCRIPTION TYPE (MILLION) 103
FIGURE 27 UK: AVERAGE MONTHLY MESSAGES, BY SUBSCRIPTION TYPE (MILLION) 104
FIGURE 28 GERMANY: SMS MESSAGES SENT (BILLION) 104
11.3.2 EUROPE: A2P MESSAGING MARKET REGULATORY IMPLICATIONS 105
TABLE 77 EUROPE: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 105
TABLE 78 EUROPE: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 105
TABLE 79 EUROPE: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 106
TABLE 80 EUROPE: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 106
TABLE 81 EUROPE: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 106
TABLE 82 EUROPE: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 107
TABLE 83 EUROPE: A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD MILLION) 107
TABLE 84 EUROPE: A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD MILLION) 107
TABLE 85 EUROPE: A2P MESSAGING MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 108
TABLE 86 EUROPE A2P MESSAGING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 108
11.3.3 UK 108
11.3.3.1 Presence of major telecom players to drive market 108
FIGURE 29 UK: TELECOM REVENUES (EURO BILLION) 109
TABLE 87 UK: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 109
TABLE 88 UK: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 109
TABLE 89 UK: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 110
TABLE 90 UK: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 110
TABLE 91 UK: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 110
TABLE 92 UK: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 111
11.3.4 GERMANY 111
11.3.4.1 Growing demand for real-time communication in various industries 111
TABLE 93 GERMANY: EXTERNAL REVENUE FROM MOBILE SERVICES (EURO BILLIONS) 111
TABLE 94 GERMANY: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 111
TABLE 95 GERMANY: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 112
TABLE 96 GERMANY: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 112
TABLE 97 GERMANY: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 112
TABLE 98 GERMANY: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 113
TABLE 99 GERMANY: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 113
11.3.5 REST OF EUROPE 113
11.4 ASIA PACIFIC 113
FIGURE 30 ASIA PACIFIC: NETWORK TRANSFORMATION STRATEGY 114
11.4.1 ASIA PACIFIC: A2P MESSAGING MARKET DRIVERS 114
11.4.2 ASIA PACIFIC: A2P MESSAGING MARKET REGULATORY IMPLICATIONS 114
FIGURE 31 ASIA PACIFIC: MARKET SNAPSHOT 115
TABLE 100 ASIA PACIFIC: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION) 116
TABLE 101 ASIA PACIFIC: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD BILLION) 116
TABLE 102 ASIA PACIFIC: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD BILLION) 116
TABLE 103 ASIA PACIFIC: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD BILLION) 117
TABLE 104 ASIA PACIFIC: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 117
TABLE 105 ASIA PACIFIC: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 117
TABLE 106 ASIA PACIFIC: A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD MILLION) 118
TABLE 107 ASIA PACIFIC: A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD MILLION) 118
TABLE 108 ASIA PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2018–2022 (USD BILLION) 118
TABLE 109 ASIA PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2023–2028 (USD BILLION) 119
11.4.3 CHINA 119
11.4.3.1 High mobile phone penetration 119
TABLE 110 CHINA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION) 119
TABLE 111 CHINA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD BILLION) 119
TABLE 112 CHINA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 120
TABLE 113 CHINA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 120
TABLE 114 CHINA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 120
TABLE 115 CHINA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 121
11.4.4 INDIA 121
11.4.4.1 Increasing use of mobile phones and advancements in technology 121
TABLE 116 INDIA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION) 121
TABLE 117 INDIA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD BILLION) 122
TABLE 118 INDIA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 122
TABLE 119 INDIA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 122
TABLE 120 INDIA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 123
TABLE 121 INDIA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 123
11.4.5 REST OF ASIA PACIFIC 123
11.5 MIDDLE EAST & AFRICA 123
11.5.1 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET DRIVERS 124
11.5.2 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS 124
FIGURE 32 MIDDLE EAST & AFRICA: MARKET SNAPSHOT 125
TABLE 122 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD BILLION) 125
TABLE 123 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD BILLION) 126
TABLE 124 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 126
TABLE 125 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 126
TABLE 126 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 127
TABLE 127 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 127
TABLE 128 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD MILLION) 127
TABLE 129 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD MILLION) 128
TABLE 130 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 128
TABLE 131 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 128
11.5.3 GCC COUNTRIES 129
11.5.3.1 Digitalization across verticals to drive market 129
TABLE 132 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 129
TABLE 133 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 129
TABLE 134 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 130
TABLE 135 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 130
TABLE 136 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 130
TABLE 137 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 131
11.5.4 SOUTH AFRICA 131
11.5.4.1 Increase in mobile subscribers to drive market 131
FIGURE 33 SOUTH AFRICA: NUMBER OF MOBILE SUBSCRIBERS, 2019 (MILLION) 131
TABLE 138 SOUTH AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 131
TABLE 139 SOUTH AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 132
TABLE 140 SOUTH AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 132
TABLE 141 SOUTH AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 132
TABLE 142 SOUTH AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 133
TABLE 143 SOUTH AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 133
11.5.5 REST OF MIDDLE EAST & AFRICA 133
11.6 LATIN AMERICA 133
11.6.1 LATIN AMERICA: A2P MESSAGING MARKET DRIVERS 133
11.6.2 LATIN AMERICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS 134
TABLE 144 LATIN AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 134
TABLE 145 LATIN AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 134
TABLE 146 LATIN AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 135
TABLE 147 LATIN AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 135
TABLE 148 LATIN AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 135
TABLE 149 LATIN AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 136
TABLE 150 LATIN AMERICA: A2P MESSAGING MARKET, BY END USER, 2018–2022 (USD MILLION) 136
TABLE 151 LATIN AMERICA: A2P MESSAGING MARKET, BY END USER, 2023–2028 (USD MILLION) 136
TABLE 152 LATIN AMERICA A2P MESSAGING MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 137
TABLE 153 LATIN AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 137
11.6.3 BRAZIL 137
11.6.3.1 Rise in digital transactions to drive market 137
TABLE 154 BRAZIL: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 137
TABLE 155 BRAZIL: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 138
TABLE 156 BRAZIL: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 138
TABLE 157 BRAZIL: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 138
TABLE 158 BRAZIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 139
TABLE 159 BRAZIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 139

11.6.4 MEXICO 139
11.6.4.1 Growth of online retail and consumer goods vertical 139
TABLE 160 MEXICO: A2P MESSAGING MARKET, BY COMPONENT, 2018–2022 (USD MILLION) 139
TABLE 161 MEXICO: A2P MESSAGING MARKET, BY COMPONENT, 2023–2028 (USD MILLION) 139
TABLE 162 MEXICO: A2P MESSAGING MARKET, BY APPLICATION, 2018–2022 (USD MILLION) 140
TABLE 163 MEXICO: A2P MESSAGING MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 140
TABLE 164 MEXICO: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018–2022 (USD MILLION) 140
TABLE 165 MEXICO: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023–2028 (USD MILLION) 141
11.6.5 REST OF LATIN AMERICA 141
12 COMPETITIVE LANDSCAPE 142
12.1 INTRODUCTION 142
12.2 HISTORICAL REVENUE ANALYSIS 142
FIGURE 34 HISTORIC FIVE YEARS REVENUE ANALYSIS OF LEADING PLAYERS 142
12.3 REVENUE ANALYSIS OF TOP MARKET PLAYERS 143
FIGURE 35 MARKET SHARE ANALYSIS OF A2P MESSAGING PLAYERS 143
FIGURE 36 OVERVIEW OF STRATEGIES ADOPTED BY KEY A2P MESSAGING VENDORS 144
12.4 RANKING OF KEY PLAYERS IN A2P MESSAGING MARKET, 2023 144
FIGURE 37 RANKING OF KEY PLAYERS, 2023 144
FIGURE 38 A2P MESSAGING MARKET – PLAYERS BY COUNTRY 145
12.5 COMPANY EVALUATION MATRIX 145
12.5.1 STARS 145
12.5.2 EMERGING LEADERS 145
12.5.3 PERVASIVE PLAYERS 145
12.5.4 PARTICIPANTS 146
FIGURE 39 A2P MESSAGING MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2022 146
12.5.5 PRODUCT PORTFOLIO AND BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS 146
FIGURE 40 PRODUCT PORTFOLIO ANALYSIS OF A2P MESSAGING VENDORS 147
FIGURE 41 BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS 148
12.6 STARTUP/SME EVALUATION MATRIX, 2022 148
12.6.1 PROGRESSIVE COMPANIES 148
12.6.2 RESPONSIVE COMPANIES 149
12.6.3 DYNAMIC COMPANIES 149
12.6.4 STARTING BLOCKS 149
FIGURE 42 A2P MESSAGING MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX, 2020 149

13 COMPANY PROFILES 150
13.1 INTRODUCTION 150
(Business overview, Products/Solutions/Services offered, Recent developments & MnM View)*
13.2 KEY PLAYERS 150
13.2.1 AT&T 150
TABLE 166 AT&T: BUSINESS OVERVIEW 150
FIGURE 43 AT&T: COMPANY SNAPSHOT 151
TABLE 167 AT&T: PRODUCTS/SOLUTIONS/SERVICES OFFERED 151
TABLE 168 AT&T: DEALS 152
13.2.2 SINCH 153
TABLE 169 SINCH: BUSINESS OVERVIEW 153
FIGURE 44 SINCH: COMPANY SNAPSHOT 154
TABLE 170 SINCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 154
TABLE 171 SINCH: PRODUCT LAUNCHES AND ENHANCEMENTS 155
TABLE 172 SINCH: DEALS 155
13.2.3 INFOBIP 158
TABLE 173 INFOBIP: BUSINESS OVERVIEW 158
TABLE 174 INFOBIP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 158
TABLE 175 INFOBIP: DEALS 159
13.2.4 CHINA MOBILE 161
TABLE 176 CHINA MOBILE: BUSINESS OVERVIEW 161
FIGURE 45 CHINA MOBILE: COMPANY SNAPSHOT 161
TABLE 177 CHINA MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 162
TABLE 178 CHINA MOBILE: PRODUCT LAUNCHES AND ENHANCEMENTS 162
13.2.5 COMVIVA 164
TABLE 179 COMVIVA: BUSINESS OVERVIEW 164
TABLE 180 COMVIVA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 165
13.2.6 ORANGE 167
TABLE 181 ORANGE: BUSINESS OVERVIEW 167
FIGURE 46 ORANGE: COMPANY SNAPSHOT 167
TABLE 182 ORANGE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 168
13.2.7 ROUTE MOBILE 169
TABLE 183 ROUTE MOBILE: BUSINESS OVERVIEW 169
FIGURE 47 ROUTE MOBILE: COMPANY SNAPSHOT 170
TABLE 184 ROUTE MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 170
TABLE 185 ROUTE MOBILE: DEALS 171
13.2.8 TWILIO 172
TABLE 186 TWILIO: BUSINESS OVERVIEW 172
FIGURE 48 TWILIO: COMPANY SNAPSHOT 172
TABLE 187 TWILIO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 173
TABLE 188 TWILIO: DEALS 173
13.2.9 BICS 174
TABLE 189 BICS: BUSINESS OVERVIEW 174
TABLE 190 BICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 175
TABLE 191 BICS: PRODUCT LAUNCHES AND ENHANCEMENTS 175
13.2.10 MONTY MOBILE 176
TABLE 192 MONTY MOBILE: BUSINESS OVERVIEW 176
TABLE 193 MONTY MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 177
TABLE 194 MONTY MOBILE: DEALS 177
13.2.11 SYNIVERSE 178
TABLE 195 SYNIVERSE: BUSINESS OVERVIEW 178
TABLE 196 SYNIVERSE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 178
TABLE 197 SYNIVERSE: DEALS 179
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
13.3 START UP/SMES 180
13.3.1 GLOBAL MESSAGE SERVICES 180
13.3.2 TYNTEC 181
13.3.3 SILVERSTREET 182
13.3.4 VONAGE 183
13.3.5 GENESYS 184
13.3.6 TATA COMMUNICATIONS 184
13.3.7 CEQUENS 185
13.3.8 CLEARSKY TECHNOLOGIES 185
13.3.9 SIFY TECHNOLOGIES 186
13.3.10 MSG91 187
13.3.11 MITTO 188
13.3.12 TEXTLOCAL 189
13.3.13 CLICKATELL 190
13.3.14 MESSAGEBIRD 191
13.3.15 TELEWHALE 192

14 ADJACENT/RELATED MARKETS 193
14.1 LIMITATIONS 193
14.1.1 SMS FIREWALL MARKET – GLOBAL FORECAST TO 2025 193
14.1.1.1 Market definition 193
14.1.1.2 Market overview 193
14.1.1.3 SMS firewall market, by component 194
TABLE 198 SMS FIREWALL MARKET, BY COMPONENT, 2018–2025 (USD MILLION) 194
14.1.1.4 SMS firewall market, by platform 194
TABLE 199 SMS FIREWALL MARKET, BY PLATFORM, 2018–2025 (USD MILLION) 194
14.1.1.5 SMS firewall market, by service 195
TABLE 200 SMS FIREWALL MARKET, BY SERVICE, 2018–2025 (USD MILLION) 195
TABLE 201 PROFESSIONAL SERVICES MARKET, BY REGION, 2018–2025 (USD MILLION) 195
TABLE 202 MANAGED SERVICES MARKET, BY REGION, 2018–2025 (USD MILLION) 195
14.1.1.6 SMS firewall market, by deployment mode 196
TABLE 203 SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 196
TABLE 204 ON-PREMISES: SMS FIREWALL MARKET, BY REGION, 2018–2025 (USD MILLION) 196
TABLE 205 CLOUD: SMS FIREWALL MARKET, BY REGION, 2018–2025 (USD MILLION) 196
14.1.1.7 SMS firewall market, by region 197
TABLE 206 SMS FIREWALL MARKET, BY REGION, 2018–2025 (USD MILLION) 197
TABLE 207 NORTH AMERICA: SMS FIREWALL MARKET, BY COMPONENT, 2018–2025 (USD MILLION) 197
TABLE 208 NORTH AMERICA: SMS FIREWALL MARKET, BY SERVICE, 2018–2025 (USD MILLION) 197
TABLE 209 NORTH AMERICA: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 198
TABLE 210 NORTH AMERICA: SMS FIREWALL MARKET, BY COUNTRY, 2018–2025 (USD MILLION) 198
TABLE 211 US: SMS FIREWALL MARKET, BY COMPONENT, 2018–2025 (USD MILLION) 198
TABLE 212 US: SMS FIREWALL MARKET, BY SERVICE, 2018–2025 (USD MILLION) 198
TABLE 213 US: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 199
TABLE 214 ASIA PACIFIC: SMS FIREWALL MARKET, BY COMPONENT, 2018–2025 (USD MILLION) 199
TABLE 215 ASIA PACIFIC: SMS FIREWALL MARKET, BY SERVICE, 2018–2025 (USD MILLION) 199
TABLE 216 ASIA PACIFIC: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 199
TABLE 217 ASIA PACIFIC: SMS FIREWALL MARKET, BY COUNTRY, 2018–2025 (USD MILLION) 200
TABLE 218 CHINA: SMS FIREWALL MARKET, BY COMPONENT, 2018–2025 (USD MILLION) 200
TABLE 219 CHINA: SMS FIREWALL MARKET, BY SERVICE, 2018–2025 (USD MILLION) 200
TABLE 220 CHINA: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 201
TABLE 221 MIDDLE EAST & AFRICA: SMS FIREWALL MARKET, BY COMPONENT, 2018–2025 (USD MILLION) 201
TABLE 222 MIDDLE EAST & AFRICA: SMS FIREWALL MARKET, BY SERVICE, 2018–2025 (USD MILLION) 201
TABLE 223 MIDDLE EAST & AFRICA: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 201
TABLE 224 MIDDLE EAST & AFRICA: SMS FIREWALL MARKET, BY COUNTRY, 2018–2025 (USD MILLION) 202
TABLE 225 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET, BY COMPONENT, 2018–2025 (USD MILLION) 202
TABLE 226 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET, BY SERVICE, 2018–2025 (USD MILLION) 202
TABLE 227 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 203
14.1.2 RICH COMMUNICATION SERVICES SYSTEM MARKET – GLOBAL FORECAST TO 2025 203
14.1.2.1 Market definition 203
14.1.2.2 Market overview 203
14.1.2.3 Rich communication services market, by application 204
TABLE 228 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION, 2020–2025 (USD MILLION) 204
14.1.2.4 Rich communication services market, by end user 204
TABLE 229 RICH COMMUNICATION SERVICES MARKET, BY END USER, 2020–2025 (USD MILLION) 204
TABLE 230 CONSUMERS: RICH COMMUNICATION SERVICES MARKET, BY EUROPEAN COUNTRY, 2020–2025 (USD MILLION) 205
TABLE 231 CONSUMERS: RICH COMMUNICATION SERVICES MARKET, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION) 205
TABLE 232 CONSUMERS: RICH COMMUNICATION SERVICES MARKET, BY MIDDLE EAST & AFRICA COUNTRY, 2020–2025 (USD MILLION) 205
TABLE 233 CONSUMERS: RICH COMMUNICATION SERVICES MARKET, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION) 206
TABLE 234 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY REGION, 2020–2025 (USD MILLION) 206
TABLE 235 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION) 206
TABLE 236 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY EUROPEAN COUNTRY, 2020–2025 (USD MILLION) 207
TABLE 237 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION) 207
TABLE 238 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY MIDDLE EAST & AFRICA COUNTRY, 2020–2025 (USD MILLION) 207
TABLE 239 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION) 208
14.1.2.5 Rich communication services market, by enterprise size 208
TABLE 240 RICH COMMUNICATION SERVICES MARKET, BY ORGANIZATION SIZE, 2020–2025 (USD MILLION) 208
TABLE 241 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY REGION, 2020–2025 (USD MILLION) 208
TABLE 242 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION) 209
TABLE 243 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPE, 2020–2025 (USD MILLION) 209
TABLE 244 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION) 209
TABLE 245 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY MIDDLE EAST & AFRICA COUNTRY, 2020–2025 (USD MILLION) 210
TABLE 246 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION) 210
TABLE 247 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY REGION, 2020–2025 (USD MILLION) 210
TABLE 248 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY NORTH AMERICA COUNTRY, 2020–2025 (USD MILLION) 211
TABLE 249 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY EUROPEAN COUNTRY, 2020–2025 (USD MILLION) 211
TABLE 250 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY ASIA PACIFIC COUNTRY, 2020–2025 (USD MILLION) 211
TABLE 251 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY MIDDLE EAST & AFRICA COUNTRY, 2020–2025 (USD MILLION) 212
TABLE 252 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY LATIN AMERICA COUNTRY, 2020–2025 (USD MILLION) 212
14.1.2.6 Rich communication services market, by enterprise vertical 212
TABLE 253 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE VERTICAL, 2020–2025 (USD MILLION) 213
14.1.3 MOBILE MARKETING MARKET – GLOBAL FORECAST TO 2024 213
14.1.3.1 Market definition 213
14.1.3.2 Market overview 213
14.1.3.3 Mobile marketing market, by component 214
TABLE 254 MOBILE MARKETING MARKET, BY COMPONENT, 2017–2024 (USD MILLION) 214
TABLE 255 PLATFORM: MOBILE MARKETING MARKET, BY REGION, 2017–2024 (USD MILLION) 214
TABLE 256 SERVICES: MOBILE MARKETING MARKET, BY REGION, 2017–2024 (USD MILLION) 215
14.1.3.4 Mobile marketing market, by organization size 215
TABLE 257 MOBILE MARKETING MARKET, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION) 215
TABLE 258 SMALL AND MEDIUM-SIZED ENTERPRISES: MOBILE MARKETING MARKET, BY REGION, 2017–2024 (USD MILLION) 215
TABLE 259 LARGE ENTERPRISES: MOBILE MARKETING MARKET, BY REGION, 2017–2024 (USD MILLION) 216
14.1.3.5 Mobile marketing market, by vertical 216
TABLE 260 MOBILE MARKETING MARKET, BY VERTICAL, 2017–2024 (USD MILLION) 216
14.1.3.6 Mobile marketing market, by region 217
TABLE 261 MOBILE MARKETING MARKET, BY REGION, 2017–2024 (USD MILLION) 217
15 APPENDIX 218
15.1 DISCUSSION GUIDE 218
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 221
15.3 CUSTOMIZATION OPTIONS 223
15.4 RELATED REPORTS 223
15.5 AUTHOR DETAILS 224


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