イベント管理ソフトウェア市場 : 2029年までの世界予測

出版:MarketsandMarkets(マーケッツアンドマーケッツ) 出版年月:2024年4月

Event Management Software Market – Global Forecast to 2029

イベント管理ソフトウェア市場 : 提供内容 [ソフトウェア (イベント計画、会場管理)&サービス]、イベントの種類 (仮想、対面) 、導入モード、組織の規模、エンドユーザー&地域別 – 2029年までの世界予測
Event Management Software Market by Offering (Software (Event Planning, Venue Management), and Services), Event Type (Virtual, In-Person) Deployment Mode, Organization Size, End User and Region – Global Forecast to 2029

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Report Overview

The global event management software market will grow from USD 15.5 billion in 2024 to USD 34.7 billion by 2029 at a compounded annual growth rate (CAGR) of 17.4% during the forecast period.

世界のイベント管理ソフトウェア市場は、予測期間中に17.4%の年間複利成長率(CAGR)で、2024年の155億米ドルから2029年までに347億米ドルに成長すると予想されます。

イベント管理ソフトウェア市場 : 2029年までの世界予測

The latest technologies can significantly enhance the event management software market by providing innovative solutions to streamline event planning, execution, and attendee experience. AI) and ML algorithms can automate repetitive tasks, personalize attendee interactions, and analyze data to improve decision-making. Additionally, Internet of Things (IoT) devices can provide real-time data on attendee movements and preferences, facilitating better event logistics and resource allocation. Technology implementation can ensure the security and integrity of transactions and data, particularly in ticketing and payments. Integrating these technologies into event management software can lead to more efficient, engaging, and successful events.

By Software, the event marketing & promotion software segment holds the highest CAGR during the forecast period.

The event management software market, by Software, is segmented into an all-in-one event management platform, event ticketing & registration software, event planning software, event marketing & promotion Software, venue management software, and other Software. The event marketing & promotion software segment is estimated to grow at the highest CAGR during the forecasted event management software market. The critical role of event marketing and promotion software in the event management software market is that it provides tools and features to promote events, mass-reach, and maximize attendance. These software programs come in many variations with different functionalities, such as email marketing, social media integration, digital advertising, and content management; these tools help create specific marketing campaigns and strategies that can generate buzz and the excitement needed for their events. Using the advanced targeting options and automation features allowed by the Software, event organizers get to functional audiences with personalized messaging, spurring increased participation and visibility.
Another feature of event marketing and promotion software is that it includes analytics and tracking features. The organizers can monitor marketing performance through these features and track the critical performance metrics. They will learn about the visitors’ behavior and preferences through these reports. This analytics-driven methodology allows organizers to tweak their marketing tactics on a real-time basis, turbo-charge their campaign yields, and attain optimum ROI. Promotional Software for events gives organizers the tools to make their campaigns get clients’ attention, extend their reach to more participants, and attract those who are genuinely interested in the scope of their event, contributing to the event’s success.
The virtual segment holds the largest market share during the forecast period based on event type.

イベント管理ソフトウェア市場 : 2029年までの世界予測 ecosystem

By event type, the event management software market is divided into virtual and in-person. Over the projection period, the virtual

segment is anticipated to hold the largest market share. Virtual events play a pivotal role in the event management software market by offering solutions that increase the trend for online gatherings. The emerging platforms allow event organizers to leverage all the available technological instruments for constructing, conducting, and controlling virtual events of different specific and general specifications. From webinars and virtual conferences to online trade shows and product launches, virtual event management software empowers organizers to create engaging and interactive digital experiences for attendees worldwide.
The primary functions of virtual event management software encompass the registration and ticketing process, the live streaming capabilities, the virtual exhibit halls, networking tools, data analysis, and content creation. These platforms enable organizers to seamlessly transition their events into the digital realm, offering attendees a rich and immersive experience while ensuring ease of use and accessibility. Consequently, the tendency of virtual events includes cost effectiveness, global reach, convenience, and real-time data analytics, and therefore, become an irreplaceable tool in modern event management. Event management software providers are innovating and enhancing their offerings to meet the evolving needs of organizers and deliver impactful virtual experiences that rival traditional in-person events.

Based on the deployment mode, the cloud segment holds the highest CAGR during the forecast period.

The event management software market is segmented by deployment mode into on-premises and cloud. The cloud segment is expected to hold the highest CAGR during the forecast period. The cloud deployment mode is crucial in the event management software market because it facilitates flexibility, scalability, and accessibility for event planners and their constituents. Event management software deployed on the cloud enables organizers to access and manage their event data, applications, and resources remotely through internet-enabled devices, eliminating the need for on-premises infrastructure and maintenance. This also ensures greater flexibility and speed of coordination of the event planning and operations; organizers can effortlessly allocate resources as needed, make changes immediately along with other team members, and follow new software updates and added features without human interaction.
Additionally, cloud deployment ensures seamless accessibility for attendees, who can register, interact, and participate in events from any location using any device with internet connectivity. Indeed, cloud-based event management software gives you sound security measures, including providing backup and preventing data loss in case of catastrophes, giving organizers and stakeholders peace of mind, and preserving the integrity and confidentiality of sensitive event information. The cloud deployment mode empowers event organizers to deliver engaging, seamless, and impactful experiences while maximizing operational efficiency and cost-effectiveness.

イベント管理ソフトウェア市場 : 2029年までの世界予測 region

Breakdown of primaries
Chief Executive Officers (CEOs), directors of innovation and technology, system integrators, and executives from several significant event management software market companies were interviewed in-depth.

  •  By Company: Tier I: 33%, Tier II: 25%, and Tier III: 42%
  •  By Designation: C-Level Executives: 31%, Director Level: 34%, and Others: 35%
  •  By Region: North America: 42%, Europe: 28%, Asia Pacific: 22%, Rest of World: 8%

Some of the significant event management software market vendors are Cvent (US), Stova (US), Eventbrite (US), Zoom (US), RingCentral (US), Zoho Corporation (India), Momentus Technologies (US), Active Network (US), RainFocus (US), and 6Connex (US).

Research coverage:

The event management software market is covered across segments in the market report. The market size and growth potential are estimated for many segments based on offering, deployment mode, organization size, event type, end user, and region. It contains a thorough competition analysis of the major market participants, information about their businesses, essential observations about their product and service offerings, current trends, and critical market strategies.

Reasons to buy this report:

With information on the most accurate revenue estimates for the whole event management software industry and its subsegments, the research will benefit market leaders and recent newcomers. Stakeholders will benefit from this report’s increased understanding of the competitive environment, which will help them better position their companies and develop go-to-market strategies. The research offers information on the main market drivers, constraints, opportunities, and challenges, as well as aids players in understanding the pulse of the industry.

The report provides insights on the following pointers:

Analysis of key drivers (Rising demand to manage large volumes of data and automate
Event management tasks, Compelling need to save time and money with real-time data analysis, Growing use of social media for event marketing, Enhanced accuracy in collecting customer information), restraints (High initial costs associated with event management software, Network inconsistency, and Lack of communication infrastructure, Difficulty in integrating event management software with business systems), opportunities (Rising demand for communication platforms across enterprises, Gamification of events to engage a larger audience, Surge in dependence on BYOD and CYOD solutions), and challenges (Wide gap between organizers’ offerings and attendees’ needs, Lack of awareness of event management software) influencing the growth of the event management software market.

• Product Development/Innovation: Comprehensive analysis of emerging technologies, R&D initiatives, and new service and product introductions in the event management software industry.

• Market Development: In-depth details regarding profitable markets: the paper examines the global event management software industry.

• Market Diversification: Comprehensive details regarding recent advancements, investments, unexplored regions, new goods and services, and the event management software industry.

• Competitive Assessment: Thorough analysis of the market shares, expansion plans, and service portfolios of the top competitors in the event management software industry, such as Cvent (US), Stova (US), Eventbrite (US), Zoom (US), and RingCentral (US).

Table of Contents

1            INTRODUCTION            47

1.1         STUDY OBJECTIVES      47

1.2         MARKET DEFINITION   47

1.2.1      INCLUSIONS AND EXCLUSIONS 48

1.3         MARKET SCOPE             48

1.3.1      MARKET SEGMENTATION         49

1.3.2      REGIONS COVERED      49

1.4         YEARS CONSIDERED     50

1.5         CURRENCY CONSIDERED          50

TABLE 1             USD EXCHANGE RATES, 2018–2023         50

1.6         STAKEHOLDERS            51

1.7         SUMMARY OF CHANGES            51

1.7.1      RECESSION IMPACT      52

2            RESEARCH METHODOLOGY     53

2.1         RESEARCH DATA           53

FIGURE 1           EVENT MANAGEMENT SOFTWARE MARKET: RESEARCH DESIGN              53

2.1.1      SECONDARY DATA       54

2.1.2      PRIMARY DATA 54

2.1.2.1   Breakup of primary profiles             55

FIGURE 2           BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION    55

TABLE 2             PRIMARY RESPONDENTS           55

2.1.2.2   Key industry insights          56

2.2         DATA TRIANGULATION             57

2.3         MARKET SIZE ESTIMATION       58

FIGURE 3           EVENT MANAGEMENT SOFTWARE MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES       58

FIGURE 4           MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF SOLUTIONS AND SERVICES FROM EVENT MANAGEMENT SOFTWARE VENDORS  59

FIGURE 5           MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF EVENT MANAGEMENT SOFTWARE VENDORS   60

FIGURE 6           MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE): CAGR PROJECTIONS FROM SUPPLY SIDE           60

FIGURE 7           MARKET SIZE ESTIMATION METHODOLOGY (BOTTOM-UP): REVENUE GENERATED BY EVENT MANAGEMENT SOFTWARE VENDORS FROM EACH COMPONENT      61

FIGURE 8           MARKET SIZE ESTIMATION METHODOLOGY–APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM DIFFERENT EVENT MANAGEMENT SOFTWARE SOLUTIONS             61

2.4         MARKET FORECAST      62

TABLE 3             FACTOR ANALYSIS        62

2.5         RESEARCH ASSUMPTIONS         63

2.6         LIMITATIONS   64

3            EXECUTIVE SUMMARY 65

FIGURE 9           EVENT MANAGEMENT SOFTWARE MARKET SNAPSHOT, 2021–2029      66

FIGURE 10         GROWTH RATE OF TOP MARKET SEGMENTS    67

FIGURE 11         NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE DURING FORECAST PERIOD       68

4            PREMIUM INSIGHTS      69

4.1         ATTRACTIVE GROWTH OPPORTUNITIES FOR PLAYERS IN EVENT MANAGEMENT SOFTWARE MARKET     69

FIGURE 12         GROWING DEMAND FOR EVENT MANAGEMENT SOFTWARE SOLUTIONS TO TACKLE HIGH DEMAND FROM EVENT ORGANIZERS AND PLANNERS        69

4.2         EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024 VS. 2029      69

FIGURE 13         SOFTWARE SEGMENT TO ACCOUNT FOR LARGER SHARE IN 2024      69

4.3         EVENT MANAGEMENT SOFTWARE MARKET, BY SOFTWARE, 2024 VS. 2029      70

FIGURE 14         ALL-IN-ONE EVENT MANAGEMENT PLATFORM TO ACCOUNT FOR LARGEST SHARE IN 2024    70

4.4         EVENT MANAGEMENT SOFTWARE MARKET, BY SERVICE, 2024 VS. 2029              70

FIGURE 15         PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER SHARE IN 2024 70

4.5         EVENT MANAGEMENT SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2024 VS. 2029  71

FIGURE 16         SUPPORT & MAINTENANCE SEGMENT TO ACCOUNT FOR LARGEST SHARE IN 2024             71

4.6         EVENT MANAGEMENT SOFTWARE MARKET, BY EVENT TYPE, 2024 VS. 2029      71

FIGURE 17         VIRTUAL SEGMENT TO ACCOUNT FOR LARGER SHARE IN 2024              71

4.7         EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024 VS. 2029     71

FIGURE 18         CLOUD SEGMENT TO ACCOUNT FOR LARGER SHARE IN 2024              71

4.8         EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024 VS. 2029     72

FIGURE 19         LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER SHARE IN 2024  72

4.9         EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2024 VS. 2029      72

FIGURE 20         EVENT ORGANIZERS & PLANNERS SEGMENT TO ACCOUNT FOR LARGEST SHARE IN 2024    72

4.10       EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024 VS. 2029              73

FIGURE 21         ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENT IN NEXT FIVE YEARS     73

5            MARKET OVERVIEW AND INDUSTRY TRENDS   74

5.1         INTRODUCTION            74

5.2         MARKET DYNAMICS     74

FIGURE 22         DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: EVENT MANAGEMENT SOFTWARE MARKET     74

5.2.1      DRIVERS            75

5.2.1.1   Rising demand to manage data and automate event management tasks    75

5.2.1.2   Compelling need to save time and money with real-time data analysis      75

5.2.1.3   Growth in use of social media for event marketing       75

5.2.1.4   Enhanced accuracy in collecting customer information 76

5.2.2      RESTRAINTS     76

5.2.2.1   High initial cost associated with event management software     76

5.2.2.2   Network inconsistency and lack of communication infrastructure             76

5.2.2.3   Difficulty in integrating event management software with business systems              76

5.2.3      OPPORTUNITIES           77

5.2.3.1   Rising demand for communication platforms across enterprises 77

5.2.3.2   Gamification of events to engage larger audience         77

5.2.3.3   Surge in dependence on BYOD and CYOD solutions  77

5.2.4      CHALLENGES   78

5.2.4.1   Wide gap between organizers’ offerings and attendees’ needs    78

5.2.4.2   Lack of awareness of event management software        78

5.3         CASE STUDY ANALYSIS 78

5.3.1      CASE STUDY 1: NEC CORPORATION SHOWCASING PROVEN SAAS SOLUTIONS TO CUSTOMERS THROUGH VIRTUAL EVENTS ON CVENT PLATFORM       78

5.3.2      CASE STUDY 2: HLB DESIGNED VIRTUAL EVENT WITH AVENTRI VIRTUAL EVENT PLATFORM     79

5.3.3      CASE STUDY 3: GLASSDOOR USED HOPIN FOR ITS FIRST FULLY VIRTUAL SALES KICKOFF          80

5.3.4      CASE STUDY 4: ACRONIS SCALED ITS HYBRID EVENT STRATEGY WITH BIZZABO            81

5.3.5      CASE STUDY 5: CISCO PROVIDED CISCO WEBEX MEETING SOLUTIONS TO FACILITATE REMOTE WORK            81

5.4         ECOSYSTEM ANALYSIS 82

FIGURE 23         EVENT MANAGEMENT SOFTWARE MARKET: ECOSYSTEM ANALYSIS          82

5.5         VALUE CHAIN ANALYSIS            83

FIGURE 24         EVENT MANAGEMENT SOFTWARE MARKET: VALUE CHAIN ANALYSIS          83

5.6         PRICING ANALYSIS        83

5.6.1      AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY SOLUTION              84

TABLE 4             INDICATIVE PRICING ANALYSIS OF EVENT MANAGEMENT SOFTWARE MARKET, BY SOLUTION      84

5.6.2      AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY APPLICATION              85

FIGURE 25         AVERAGE SELLING PRICE OF EVENT MANAGEMENT SOFTWARE VENDORS FOR TOP APPLICATIONS             85

TABLE 5             INDICATIVE PRICING ANALYSIS OF KEY VENDORS IN EVENT MANAGEMENT SOFTWARE MARKET, BY PRICING MODEL         86

5.7         PATENT ANALYSIS        86

FIGURE 26         NUMBER OF PATENTS PUBLISHED, 2013–2023   86

FIGURE 27         TOP 10 PATENT APPLICANTS (GLOBAL) IN 2023             87

TABLE 6             TOP PATENT OWNERS 87

TABLE 7             EVENT MANAGEMENT SOFTWARE MARKET: LIST OF MAJOR PATENTS           87

5.8         TECHNOLOGY ANALYSIS           89

5.8.1      KEY TECHNOLOGY       89

5.8.1.1   Cloud Computing 89

5.8.1.2   Internet of Things              90

5.8.1.3   Data Analytics     90

5.8.2      COMPLEMENTARY TECHNOLOGY        90

5.8.2.1   AR & VR              90

5.8.2.2   Blockchain           90

5.8.3      ADJACENT TECHNOLOGY         91

5.8.3.1   Project management software          91

5.8.3.2   Content management systems          91

5.9         REGULATORY LANDSCAPE       91

5.9.1      REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS          91

TABLE 8             NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         91

TABLE 9             EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 92

TABLE 10           ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         92

TABLE 11           REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         92

5.9.2      REGULATIONS, BY REGION       93

5.9.2.1   North America     93

5.9.2.2   Europe  94

5.9.2.3   Asia Pacific          94

5.9.2.4   Middle East & South Africa              94

5.9.2.5   Latin America      95

5.9.3      REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS      95

5.9.3.1   General Data Protection Regulation 95

5.9.3.2   SEC Rule 17a-4   95

5.9.3.3   ISO/IEC 27001   95

5.9.3.4   System and Organization Controls 2 Type II Compliance          95

5.9.3.5   Financial Industry Regulatory Authority        96

5.9.3.6   Freedom of Information Act             96

5.9.3.7   Health Insurance Portability and Accountability Act    96

5.10       PORTER’S FIVE FORCES ANALYSIS         96

TABLE 12           PORTER’S FIVE FORCES ANALYSIS: EVENT MANAGEMENT SOFTWARE MARKET     96

FIGURE 28         PORTER’S FIVE FORCES ANALYSIS: EVENT MANAGEMENT SOFTWARE MARKET     97

5.10.1    THREAT OF NEW ENTRANTS    97

5.10.2    THREAT OF SUBSTITUTES         98

5.10.3    BARGAINING POWER OF SUPPLIERS     98

5.10.4    BARGAINING POWER OF BUYERS           98

5.10.5    INTENSITY OF COMPETITIVE RIVALRY 98

5.11       KEY CONFERENCES AND EVENTS, 2024–2025     99

TABLE 13           EVENT MANAGEMENT SOFTWARE MARKET: KEY CONFERENCES AND EVENTS, 2024–2025             99

5.12       TRENDS/DISRUPTIONS IMPACTING BUYERS    100

FIGURE 29         EVENT MANAGEMENT SOFTWARE MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS    100

5.13       KEY STAKEHOLDERS & BUYING CRITERIA          101

5.14       KEY STAKEHOLDERS IN BUYING PROCESS         101

FIGURE 30         INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP END USER         101

TABLE 14           INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP END USERS       101

5.15       BUYING CRITERIA         102

FIGURE 31         KEY BUYING CRITERIA FOR TOP END USER       102

TABLE 15           KEY BUYING CRITERIA FOR TOP END USER       102

5.16       BUSINESS MODEL ANALYSIS     102

5.16.1    PARTNERSHIP & INTEGRATION MODEL             103

5.16.2    WHITE-LABEL OR RESELLER MODEL    103

5.16.3    ON-PREMISES SOFTWARE MODEL         103

5.17       INVESTMENT LANDSCAPE        104

FIGURE 32         LEADING GLOBAL EVENT MANAGEMENT SOFTWARE MARKET VENDORS, BY NUMBER OF INVESTOR AND FUNDING ROUND, 2023              104

6            EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING       105

6.1         INTRODUCTION            106

6.1.1      OFFERING: MARKET DRIVERS   106

FIGURE 33         SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD       107

TABLE 16           EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)          107

TABLE 17           EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)          107

TABLE 18           OFFERING: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)       108

TABLE 19           OFFERING: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)       108

6.2         SOFTWARE       108

FIGURE 34         EVENT MARKETING & PROMOTION SOFTWARE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 109

TABLE 20           EVENT MANAGEMENT SOFTWARE MARKET, BY SOFTWARE, 2019–2023 (USD MILLION)          109

TABLE 21           EVENT MANAGEMENT SOFTWARE MARKET, BY SOFTWARE, 2024–2029 (USD MILLION)          110

TABLE 22           SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)       110

TABLE 23           SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)       110

6.2.1      ALL-IN-ONE EVENT MANAGEMENT PLATFORMS           111

6.2.1.1   Integrated organization of events to improve efficiency 111

TABLE 24           ALL-IN-ONE EVENT MANAGEMENT PLATFORMS: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)              111

TABLE 25           ALL-IN-ONE EVENT MANAGEMENT PLATFORMS: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)              111

6.2.2      EVENT PLANNING SOFTWARE 112

6.2.2.1   Improves cooperation and information exchange within event planning teams              112

6.2.2.2   Agenda creation management          112

6.2.2.3   Speaker & session management       112

6.2.2.4   Attendee database management      112

6.2.2.5   Check-in & badge printing 113

TABLE 26           EVENT PLANNING SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)     113

TABLE 27           EVENT PLANNING SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)     113

6.2.3      EVENT MARKETING & PROMOTION SOFTWARE             114

6.2.3.1   Software to help in email marketing, social media integration, digital advertising, content management and more        114

6.2.3.2   Email campaign creation & automation          114

6.2.3.3   Contact list management & segmentation      114

6.2.3.4   Social media scheduling & monitoring           114

TABLE 28           EVENT MARKETING & PROMOTION SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)              115

TABLE 29           EVENT MARKETING & PROMOTION SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)              115

6.2.4      VENUE MANAGEMENT SOFTWARE        115

6.2.4.1   Effective coordination between event producers and venue management software to drive growth    115

6.2.4.2   Venue operation software  116

6.2.4.3   Venue securing & access control      116

6.2.4.4   Venue analytics & reporting software             116

TABLE 30           VENUE MANAGEMENT SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)     116

TABLE 31           VENUE MANAGEMENT SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)     117

6.2.5      EVENT REGISTRATION & TICKETING SOFTWARE          117

6.2.5.1   Registration to provide organizers with essential insights into attendee demographics, preferences, and behaviors     117

6.2.5.2   Customizable registration form        117

6.2.5.3   Secure payment processing 118

6.2.5.4   Ticket creation & management        118

6.2.5.5   Ticket scanning & validation            118

TABLE 32           EVENT REGISTRATION & TICKETING SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)              118

TABLE 33           EVENT REGISTRATION & TICKETING SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)              119

6.2.6      OTHER SOFTWARE       119

TABLE 34           OTHER SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)            119

TABLE 35           OTHER SOFTWARE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)            120

6.3         SERVICES          120

FIGURE 35         MANAGED SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD     120

TABLE 36           EVENT MANAGEMENT SOFTWARE MARKET, BY SERVICE, 2019–2023 (USD MILLION)     121

TABLE 37           EVENT MANAGEMENT SOFTWARE MARKET, BY SERVICE, 2024–2029 (USD MILLION)     121

TABLE 38           SERVICES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)       121

TABLE 39           SERVICES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)       122

6.3.1      PROFESSIONAL SERVICES          122

6.3.1.1   Expert consultants in collaboration with clients to identify specific needs 122

FIGURE 36         CONSULTING SEGMENT TO ACCOUNT FOR HIGHEST CAGR DURING FORECAST PERIOD     123

TABLE 40           EVENT MANAGEMENT SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      123

TABLE 41           EVENT MANAGEMENT SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      123

TABLE 42           PROFESSIONAL SERVICES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)            124

TABLE 43           PROFESSIONAL SERVICES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)            124

6.3.1.2   Deployment & Integration 124

TABLE 44           DEPLOYMENT & INTEGRATION: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)     125

TABLE 45           DEPLOYMENT & INTEGRATION: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)     125

6.3.1.3   Consulting           125

TABLE 46           CONSULTING: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)       126

TABLE 47           CONSULTING: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)       126

6.3.1.4   Support & maintenance     126

TABLE 48           SUPPORT & MAINTENANCE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)     127

TABLE 49           SUPPORT & MAINTENANCE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)     127

6.3.2      MANAGED SERVICES    127

6.3.2.1   Seamless coordination between different stakeholders to drive growth     127

6.3.2.2   Data backup & recovery     128

6.3.2.3   Analytics & insights services            128

6.3.2.4   On-site support services    128

TABLE 50           MANAGED SERVICES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)            128

TABLE 51           MANAGED SERVICES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)            129

7            EVENT MANAGEMENT SOFTWARE MARKET, BY EVENT TYPE   130

7.1         INTRODUCTION            131

FIGURE 37         VIRTUAL SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD       131

7.1.1      EVENT-TYPE MARKET DRIVERS             131

TABLE 52           EVENT MANAGEMENT SOFTWARE MARKET, BY EVENT TYPE, 2019–2023 (USD MILLION)          132

TABLE 53           EVENT MANAGEMENT SOFTWARE MARKET, BY EVENT TYPE, 2024–2029 (USD MILLION)          132

TABLE 54           EVENT TYPE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)       132

TABLE 55           EVENT TYPE: EVENT MANAGEMENT SOFTWARE MARKET, 2024–2029 (USD MILLION)          132

7.2         VIRTUAL           133

TABLE 56           VIRTUAL: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)       133

TABLE 57           VIRTUAL: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)       133

7.2.1      LIVE STREAMING PLATFORMS 134

7.2.1.1   Tracking attendee’s behavior, collecting feedback, and analyzing data to be valuable for future event planning    134

7.2.2      VIRTUAL EXHIBITION PLATFORMS       134

7.2.2.1   Exhibitors to showcase their products to larger audience            134

7.2.3      NETWORKING & ENGAGEMENT PLATFORMS   134

7.2.3.1   Participants from various geographical locations to connect without limitations of travel     134

7.3         IN-PERSON        135

TABLE 58           IN-PERSON: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)       135

TABLE 59           IN-PERSON: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)       135

7.3.1      TRADE SHOWS/EXHIBITIONS   136

7.3.1.1   Participating in trade shows and events to increase brand recognition and awareness            136

7.3.2      SEMINARS         136

7.3.2.1   Seminars to focus on specific topics, providing attendees with in-depth knowledge and insights          136

7.3.3      PRODUCT LAUNCHES  136

7.3.3.1   Product launches to capture audience’s attention and maintain their interest in products 136

8            EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE              137

8.1         INTRODUCTION            138

FIGURE 38         CLOUD SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD       138

8.1.1      DEPLOYMENT MODE MARKET DRIVERS            138

TABLE 60           EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)          139

TABLE 61           EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)          139

TABLE 62           DEPLOYMENT MODE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)            139

TABLE 63           DEPLOYMENT MODE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)            140

8.2         CLOUD 140

8.2.1      ONLINE EVENTS TO ENSURE SEAMLESS ACCESSIBILITY FOR ATTENDEES TO REGISTER, INTERACT, AND PARTICIPATE FROM ANY LOCATION        140

TABLE 64           CLOUD: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)       141

TABLE 65           CLOUD: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)       141

8.3         ON-PREMISES   141

8.3.1      RISING FOCUS ON SECURITY AND COMPLIANCE TO DRIVE MARKET              141

TABLE 66           ON-PREMISES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)       142

TABLE 67           ON-PREMISES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)       142

9            EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE              143

9.1         INTRODUCTION            144

FIGURE 39         SMES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD       144

9.1.1      ORGANIZATION SIZE MARKET DRIVERS             144

TABLE 68           EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            145

TABLE 69           EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            145

TABLE 70           ORGANIZATION SIZE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)            145

TABLE 71           ORGANIZATION SIZE: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)            146

9.2         SMALL AND MEDIUM-SIZED ENTERPRISES        146

9.2.1      EVENT MARKETING AND ATTENDEE ENGAGEMENT SOLUTIONS BY SMES TO DRIVE GROWTH         146

TABLE 72           SMALL AND MEDIUM-SIZED ENTERPRISES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)              146

TABLE 73           SMALL AND MEDIUM-SIZED ENTERPRISES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)              147

9.3         LARGE ENTERPRISES    147

9.3.1      LARGE ENTERPRISES TO COMBINE EVENT MANAGEMENT SOFTWARE WITH OTHER ENTERPRISE SOFTWARE SUITES 147

TABLE 74           LARGE ENTERPRISES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)            147

TABLE 75           LARGE ENTERPRISES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)            148

10          EVENT MANAGEMENT SOFTWARE MARKET, BY END USER        149

10.1       INTRODUCTION            150

FIGURE 40         EVENT ORGANIZERS & PLANNERS SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024  150

10.1.1    END USER MARKET DRIVERS    150

TABLE 76           EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2019–2023 (USD MILLION)          151

TABLE 77           EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2024–2029 (USD MILLION)          152

TABLE 78           END USER: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)       152

TABLE 79           END USER: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)       152

10.2       EVENT ORGANIZERS & PLANNERS         153

10.2.1    SOFTWARE TO CUSTOMIZE EVENT WEBSITES, REGISTRATION FORMS, AND EMAIL CORRESPONDENCE TOOLS             153

10.2.2    APPLICATION AREAS    153

10.2.2.1 Scheduling & agenda management   153

10.2.2.2 Budgeting & finance          153

TABLE 80           EVENT ORGANIZERS & PLANNERS: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)     154

TABLE 81           EVENT ORGANIZERS & PLANNERS: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)     154

10.3       IT & ITES            154

10.3.1    EXECUTION OF SUCCESSFUL EVENTS WHILE LEVERAGING TECHNOLOGY TO DRIVE MARKET        154

10.3.2    APPLICATION AREAS    155

10.3.2.1 Tech conferences & exhibitions       155

10.3.2.2 Training & workshop         155

10.3.2.3 Product launches and demos            155

10.3.2.4 Other application areas      155

TABLE 82           IT & ITES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)       156

TABLE 83           IT & ITES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)       156

10.4       HEALTHCARE & LIFE SCIENCES 156

10.4.1    PATIENT PRIVACY AND ENGAGEMENT TO DRIVE MARKET       156

10.4.2    APPLICATION AREAS    157

10.4.2.1 Medical conference management     157

10.4.2.2 Pharmaceutical events       157

10.4.2.3 Medical speaker engagements          157

10.4.2.4 Other application areas      157

TABLE 84           HEALTHCARE & LIFE SCIENCES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)     158

TABLE 85           HEALTHCARE & LIFE SCIENCES: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)     158

10.5       BFSI      158

10.5.1    SURGE IN PERSONALIZED FINANCIAL EDUCATION AND ADVISORY CONTENT TO DRIVE MARKET  158

10.5.2    APPLICATION AREAS    159

10.5.2.1 Compliance and regulatory events   159

10.5.2.2 Client onboarding and relationship management events             159

10.5.2.3 Investor meetings and shareholder events      159

10.5.2.4 Other application areas      159

TABLE 86           BFSI: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)          160

TABLE 87           BFSI: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)          160

10.6       GOVERNMENT 160

10.6.1    LIVE EVENTS, CONFERENCES, AND PUBLIC EDUCATION APPLICATIONS TO DRIVE MARKET       160

10.6.2    APPLICATION AREAS    161

10.6.2.1 Government conferences and meetings          161

10.6.2.2 Government training workshops and seminars             161

10.6.2.3 Government award ceremonies and recognitions         161

10.6.2.4 Other application areas      161

TABLE 88           GOVERNMENT: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)  162

TABLE 89           GOVERNMENT: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)  162

10.7       EDUCATION     162

10.7.1    EVENT MANAGEMENT SOFTWARE TO TRACK ATTENDANCE AT EVENTS, ACCEPT FEEDBACK, AND EVALUATE STUDENT ENGAGEMENT              162

10.7.2    APPLICATION AREAS    163

10.7.2.1 Alumni reunions and homecoming events      163

10.7.2.2 Career fairs and recruitment events 163

10.7.2.3 Academic ceremonies and graduation events 163

10.7.2.4 Student orientation programs          163

10.7.2.5 Other application areas      164

TABLE 90           EDUCATION: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)       164

TABLE 91           EDUCATION: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)       164

10.8       MANUFACTURING        165

10.8.1    EVENT MANAGEMENT SOFTWARE TO SUPPORT MANUFACTURING PRODUCTION LINE PROCESSES AND TRAINING PROGRAMS     165

10.8.2    APPLICATION AREAS    165

10.8.2.1 Workforce management and training events  165

10.8.2.2 Production planning and scheduling 165

10.8.2.3 Inventory management and supply chain events           166

10.8.2.4 Other Application Areas    166

TABLE 92           MANUFACTURING: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)            166

TABLE 93           MANUFACTURING: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)            166

10.9       OTHER END USERS        167

TABLE 94           OTHER END USERS: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)            167

TABLE 95           OTHER END USERS: EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)            168

11          EVENT MANAGEMENT SOFTWARE MARKET, BY REGION            169

11.1       INTRODUCTION            170

FIGURE 41         NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE BY 2029 170

TABLE 96           EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2019–2023 (USD MILLION)     170

TABLE 97           EVENT MANAGEMENT SOFTWARE MARKET, BY REGION, 2024–2029 (USD MILLION)     171

11.2       NORTH AMERICA          171

11.2.1    NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS            172

11.2.2    NORTH AMERICA: RECESSION IMPACT 172

FIGURE 42         NORTH AMERICA: MARKET SNAPSHOT 173

TABLE 98          NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)            173

TABLE 99          NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)            174

TABLE 100        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY SOFTWARE, 2019–2023 (USD MILLION)          174

TABLE 101        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY SOFTWARE, 2024–2029 (USD MILLION)          174

TABLE 102        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY SERVICE, 2019–2023 (USD MILLION) 175

TABLE 103        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY SERVICE, 2024–2029 (USD MILLION) 175

TABLE 104        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 175

TABLE 105        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 175

TABLE 106        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY EVENT TYPE, 2019–2023 (USD MILLION)        176

TABLE 107        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY EVENT TYPE, 2024–2029 (USD MILLION)        176

TABLE 108        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)       176

TABLE 109        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)       176

TABLE 110        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)      177

TABLE 111        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)      177

TABLE 112        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2019–2023 (USD MILLION)            177

TABLE 113        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2024–2029 (USD MILLION)            178

TABLE 114        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2019–2023 (USD MILLION)            178

TABLE 115        NORTH AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2024–2029 (USD MILLION)            178

11.2.3    US         179

11.2.3.1 Presence of major event management software providers to drive growth 179

TABLE 116         US: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)          179

TABLE 117         US: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)          179

TABLE 118         US: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            180

TABLE 119         US: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            180

TABLE 120         US: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)            180

TABLE 121         US: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)            180

11.2.4    CANADA            181

11.2.4.1 Increased mobility trend to drive growth        181

TABLE 122         CANADA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)   181

TABLE 123         CANADA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)   181

TABLE 124         CANADA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            182

TABLE 125         CANADA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            182

TABLE 126         CANADA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)            182

TABLE 127         CANADA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)            182

11.3       EUROPE             183

11.3.1    EUROPE: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS 183

11.3.2    EUROPE: RECESSION IMPACT   183

TABLE 128         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)   184

TABLE 129         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)   184

TABLE 130         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY SOFTWARE, 2019–2023 (USD MILLION)  185

TABLE 131         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY SOFTWARE, 2024–2029 (USD MILLION)  185

TABLE 132         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY SERVICE, 2019–2023 (USD MILLION)       185

TABLE 133         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY SERVICE, 2024–2029 (USD MILLION)       186

TABLE 134         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      186

TABLE 135         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      186

TABLE 136         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY EVENT TYPE, 2019–2023 (USD MILLION)             186

TABLE 137         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY EVENT TYPE, 2024–2029 (USD MILLION)             187

TABLE 138         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            187

TABLE 139         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            187

TABLE 140         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)            187

TABLE 141         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)            188

TABLE 142         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2019–2023 (USD MILLION)             188

TABLE 143         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2024–2029 (USD MILLION)             188

TABLE 144         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2019–2023 (USD MILLION)    189

TABLE 145         EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2024–2029 (USD MILLION)    189

11.3.3    UK         189

11.3.3.1 High adoption rate of cloud technologies to boost market          189

TABLE 146        UK: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)          190

TABLE 147        UK: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)          190

TABLE 148         UK: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            190

TABLE 149         UK: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            190

TABLE 150         UK: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)            191

TABLE 151         UK: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)            191

11.3.4    GERMANY         191

11.3.4.1 Lucrative opportunities in event management and planning sectors to drive market   191

TABLE 152         GERMANY: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)   192

TABLE 153         GERMANY: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)   192

TABLE 154         GERMANY: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            192

TABLE 155         GERMANY: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            192

TABLE 156         GERMANY: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)            193

TABLE 157         GERMANY: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)            193

11.3.5    FRANCE             193

11.3.5.1 Robust telecommunication infrastructure to propel growth        193

TABLE 158         FRANCE: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)   193

TABLE 159         FRANCE: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)   194

TABLE 160         FRANCE: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            194

TABLE 161         FRANCE: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            194

TABLE 162         FRANCE: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)            194

TABLE 163         FRANCE: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)            195

11.3.6    ITALY   195

11.3.6.1 Significant investments and practical & innovative strategies to propel growth              195

TABLE 164         ITALY: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)   195

TABLE 165         ITALY: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)   195

TABLE 166         ITALY: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            196

TABLE 167         ITALY: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            196

TABLE 168         ITALY: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)            196

TABLE 169         ITALY: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)            196

11.3.7    REST OF EUROPE           197

TABLE 170         REST OF EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)            197

TABLE 171         REST OF EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)            197

TABLE 172         REST OF EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)       197

TABLE 173         REST OF EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)       198

TABLE 174         REST OF EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)      198

TABLE 175         REST OF EUROPE: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)      198

11.4       ASIA PACIFIC    199

11.4.1    ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS              199

11.4.2    ASIA PACIFIC: RECESSION IMPACT        199

FIGURE 43         ASIA PACIFIC: REGIONAL SNAPSHOT    200

TABLE 176         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)   200

TABLE 177         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)   201

TABLE 178         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY SOFTWARE, 2019–2023 (USD MILLION)  201

TABLE 179         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY SOFTWARE, 2024–2029 (USD MILLION)  201

TABLE 180         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY SERVICE, 2019–2023 (USD MILLION)       202

TABLE 181         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY SERVICE, 2024–2029 (USD MILLION)       202

TABLE 182         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)      202

TABLE 183         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)      202

TABLE 184         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY EVENT TYPE, 2019–2023 (USD MILLION)             203

TABLE 185         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY EVENT TYPE, 2024–2029 (USD MILLION)             203

TABLE 186         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            203

TABLE 187         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            203

TABLE 188         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)            204

TABLE 189         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)            204

TABLE 190         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2019–2023 (USD MILLION)    204

TABLE 191         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2024–2029 (USD MILLION)    205

TABLE 192         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2019–2023 (USD MILLION)    205

TABLE 193         ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2024–2029 (USD MILLION)    205

11.4.3    CHINA  206

11.4.3.1 5G services by telecom operators to drive growth         206

TABLE 194         CHINA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)   206

TABLE 195         CHINA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)   206

TABLE 196         CHINA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            207

TABLE 197         CHINA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            207

TABLE 198         CHINA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)            207

TABLE 199         CHINA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)            207

11.4.4    JAPAN  208

11.4.4.1 Early adoption of advanced technologies to drive market            208

TABLE 200         JAPAN: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)   208

TABLE 201         JAPAN: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)   208

TABLE 202         JAPAN: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            208

TABLE 203         JAPAN: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            209

TABLE 204         JAPAN: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)            209

TABLE 205         JAPAN: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)            209

11.4.5    AUSTRALIA & NEW ZEALAND   209

11.4.5.1 Rapid adoption of streaming services to drive market growth     209

TABLE 206         AUSTRALIA & NEW ZEALAND: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION) 210

TABLE 207         AUSTRALIA & NEW ZEALAND: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION) 210

TABLE 208         AUSTRALIA & NEW ZEALAND: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)              210

TABLE 209         AUSTRALIA & NEW ZEALAND: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)              210

TABLE 210         AUSTRALIA & NEW ZEALAND: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)              211

TABLE 211         AUSTRALIA & NEW ZEALAND: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)              211

11.4.6    REST OF ASIA PACIFIC  211

TABLE 212         REST OF ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)        212

TABLE 213         REST OF ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)        212

TABLE 214         REST OF ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)   212

TABLE 215         REST OF ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)   212

TABLE 216         REST OF ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)   213

TABLE 217         REST OF ASIA PACIFIC: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)   213

11.5       MIDDLE EAST & AFRICA             213

11.5.1    MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS            214

11.5.2    MIDDLE EAST & AFRICA: RECESSION IMPACT   214

TABLE 218         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)        215

TABLE 219         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)        215

TABLE 220         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY SOFTWARE, 2019–2023 (USD MILLION)       215

TABLE 221         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY SOFTWARE, 2024–2029 (USD MILLION)       216

TABLE 222         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY SERVICE, 2019–2023 (USD MILLION)            216

TABLE 223         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY SERVICE, 2024–2029 (USD MILLION)            216

TABLE 224         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)           217

TABLE 225         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION)           217

TABLE 226         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY EVENT TYPE, 2019–2023 (USD MILLION)    217

TABLE 227         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY EVENT TYPE, 2024–2029 (USD MILLION)    217

TABLE 228         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)   218

TABLE 229         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)   218

TABLE 230         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)   218

TABLE 231         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)   218

TABLE 232         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2019–2023 (USD MILLION)         219

TABLE 233         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2024–2029 (USD MILLION)         219

TABLE 234         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2019–2023 (USD MILLION)         220

TABLE 235         MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2024–2029 (USD MILLION)         220

11.5.3    GULF COOPERATION COUNCIL             220

11.5.3.1 Digital transformation to improve operational efficiency            220

TABLE 236         GULF COOPERATION COUNCIL: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 221

TABLE 237         GULF COOPERATION COUNCIL: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 221

TABLE 238         GULF COOPERATION COUNCIL: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION) 221

TABLE 239         GULF COOPERATION COUNCIL: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION) 221

TABLE 240         GULF COOPERATION COUNCIL: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)              222

TABLE 241         GULF COOPERATION COUNCIL: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)              222

TABLE 242         GULF COOPERATION COUNCIL: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)              222

TABLE 243         GULF COOPERATION COUNCIL: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)              222

11.5.3.2 Kingdom Of Saudi Arabia  223

11.5.3.3 United Arab Emirates        223

11.5.3.4 Rest of Gulf Cooperation Council Countries  223

11.5.4    SOUTH AFRICA 223

11.5.4.1 Startups adopting low-cost virtual event solutions to drive market            223

TABLE 244         SOUTH AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)            224

TABLE 245         SOUTH AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)            224

TABLE 246         SOUTH AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)       224

TABLE 247         SOUTH AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)       224

TABLE 248         SOUTH AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)      225

TABLE 249         SOUTH AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)      225

11.5.5    REST OF MIDDLE EAST & AFRICA           225

TABLE 250         REST OF MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION) 225

TABLE 251         REST OF MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION) 226

TABLE 252         REST OF MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)              226

TABLE 253         REST OF MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)              226

TABLE 254         REST OF MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)              226

TABLE 255         REST OF MIDDLE EAST & AFRICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)              227

11.6       LATIN AMERICA             227

11.6.1    LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET DRIVERS              227

11.6.2    LATIN AMERICA: RECESSION IMPACT   228

TABLE 256         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)            228

TABLE 257         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)            228

TABLE 258         LATIN AMERICA EVENT MANAGEMENT SOFTWARE MARKET, BY SOFTWARE, 2019–2023 (USD MILLION)          229

TABLE 259         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY SOFTWARE, 2024–2029 (USD MILLION)          229

TABLE 260         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY SERVICE, 2019–2023 (USD MILLION) 229

TABLE 261         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY SERVICE, 2024–2029 (USD MILLION) 230

TABLE 262         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 230

TABLE 263         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY PROFESSIONAL SERVICE, 2024–2029 (USD MILLION) 230

TABLE 264         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY EVENT TYPE, 2019–2023 (USD MILLION)        230

TABLE 265         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY EVENT TYPE, 2024–2029 (USD MILLION)        231

TABLE 266         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)       231

TABLE 267         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)       231

TABLE 268         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)      231

TABLE 269         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)      232

TABLE 270         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2019–2023 (USD MILLION)            232

TABLE 271         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY END USER, 2024–2029 (USD MILLION)            232

TABLE 272         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2019–2023 (USD MILLION)            233

TABLE 273         LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY COUNTRY, 2024–2029 (USD MILLION)            233

11.6.3    BRAZIL 233

11.6.3.1 Growing adoption from educational institutions and government to drive market              233

TABLE 274         BRAZIL: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)   234

TABLE 275         BRAZIL: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)   234

TABLE 276         BRAZIL: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            234

TABLE 277         BRAZIL: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            234

TABLE 278         BRAZIL: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)            235

TABLE 279         BRAZIL: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)            235

11.6.4    MEXICO             235

11.6.4.1 Growing digital transformation to drive market            235

TABLE 280         MEXICO: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)   235

TABLE 281         MEXICO: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)   236

TABLE 282         MEXICO: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)            236

TABLE 283         MEXICO: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)            236

TABLE 284         MEXICO: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)            236

TABLE 285         MEXICO: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)            237

11.6.5    REST OF LATIN AMERICA          237

TABLE 286         REST OF LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2019–2023 (USD MILLION)        237

TABLE 287         REST OF LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY OFFERING, 2024–2029 (USD MILLION)        237

TABLE 288         REST OF LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION)   238

TABLE 289         REST OF LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION)   238

TABLE 290         REST OF LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)   238

TABLE 291         REST OF LATIN AMERICA: EVENT MANAGEMENT SOFTWARE MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION)   238

12          COMPETITIVE LANDSCAPE       239

12.1       OVERVIEW        239

12.2       KEY PLAYERS’ STRATEGIES/RIGHT TO WIN       240

FIGURE 44         OVERVIEW OF STRATEGIES ADOPTED BY KEY VENDORS              240

12.3       MARKET SHARE RANKING         241

TABLE 292         MARKET SHARE RANKING OF KEY VENDORS, 2023         241

FIGURE 45         EVENT MANAGEMENT SOFTWARE MARKET: MARKET SHARE ANALYSIS          242

12.4       BRAND/PRODUCT COMPARISON          243

FIGURE 46         BRANDS COMPARISON/VENDOR PRODUCT LANDSCAPE              243

12.5       REVENUE ANALYSIS      244

FIGURE 47         HISTORICAL REVENUE ANALYSIS, 2019–2023 (USD MILLION)              244

12.6       COMPANY EVALUATION MATRIX FOR KEY PLAYERS     246

FIGURE 48         COMPANY EVALUATION MATRIX FOR KEY PLAYERS: CRITERIA WEIGHTAGE     246

12.6.1    STARS  247

12.6.2    EMERGING LEADERS    247

12.6.3    PERVASIVE PLAYERS     247

12.6.4    PARTICIPANTS 247

FIGURE 49         COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023   248

12.6.5    COMPANY FOOTPRINT: KEY PLAYERS, 2023      249

FIGURE 50         EVENT MANAGEMENT SOFTWARE MARKET: COMPANY FOOTPRINT      249

TABLE 293         EVENT MANAGEMENT SOFTWARE MARKET: REGION FOOTPRINT      249

TABLE 294         EVENT MANAGEMENT SOFTWARE MARKET: COMPANY OFFERING TYPE FOOTPRINT    250

TABLE 295         EVENT MANAGEMENT SOFTWARE MARKET: ORGANIZATION SIZE FOOTPRINT           250

TABLE 296         EVENT MANAGEMENT SOFTWARE MARKET: DEPLOYMENT MODE FOOTPRINT       251

TABLE 297         EVENT MANAGEMENT SOFTWARE MARKET: EVENT TYPE FOOTPRINT      251

TABLE 298         EVENT MANAGEMENT SOFTWARE MARKET: COMPANY END USER FOOTPRINT         252

12.7       COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023          252

12.7.1    PROGRESSIVE COMPANIES       253

12.7.2    RESPONSIVE COMPANIES          253

12.7.3    DYNAMIC COMPANIES 253

12.7.4    STARTING BLOCKS       253

FIGURE 51         EVENT MANAGEMENT SOFTWARE MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023 254

12.7.5    COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023             255

TABLE 299         EVENT MANAGEMENT SOFTWARE MARKET: KEY STARTUPS/SMES           255

TABLE 300         EVENT MANAGEMENT SOFTWARE MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES        255

12.8       COMPANY VALUATION AND FINANCIAL METRICS        256

FIGURE 52         COMPANY VALUATION AND FINANCIAL METRICS        256

FIGURE 53         YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND FIVE-YEAR STOCK BETA OF KEY VENDORS 256

12.9       COMPETITIVE SCENARIO          257

12.9.1    PRODUCT LAUNCHES AND ENHANCEMENTS   257

TABLE 301         EVENT MANAGEMENT SOFTWARE MARKET: PRODUCT LAUNCHES, MAY 2021–MARCH 2024       257

12.9.2    DEALS  260

TABLE 302         EVENT MANAGEMENT SOFTWARE MARKET: DEALS, MARCH 2021–MARCH 2024          260

13          COMPANY PROFILES    265

(Business overview, Products/Solutions/Services offered, Recent Developments, MnM view, Right to win, Strategic choices, Weaknesses and competitive threats) *

13.1       INTRODUCTION            265

13.2       MAJOR PLAYERS            265

13.2.1    CVENT 265

TABLE 303         CVENT: COMPANY OVERVIEW 265

TABLE 304         CVENT: PRODUCTS/SOLUTIONS/SERVICES OFFERED  266

TABLE 305         CVENT: PRODUCT LAUNCHES 267

TABLE 306         CVENT: DEALS 268

13.2.2    STOVA 270

TABLE 307         STOVA: COMPANY OVERVIEW  270

TABLE 308         STOVA: PRODUCTS/SOLUTIONS/SERVICES OFFERED   270

TABLE 309         STOVA: PRODUCT LAUNCHES  273

13.2.3    EVENTBRITE    274

TABLE 310         EVENTBRITE: COMPANY OVERVIEW     274

FIGURE 54         EVENTBRITE: COMPANY SNAPSHOT     274

TABLE 311         EVENTBRITE: PRODUCTS/SOLUTIONS/SERVICES OFFERED              275

TABLE 312         EVENTBRITE: PRODUCT LAUNCHES     276

TABLE 313         EVENTBRITE: DEALS    276

13.2.4    ZOOM  278

TABLE 314         ZOOM: COMPANY OVERVIEW   278

FIGURE 55         ZOOM: COMPANY SNAPSHOT  278

TABLE 315         ZOOM: PRODUCTS/SOLUTIONS/SERVICES OFFERED    279

TABLE 316         ZOOM: PRODUCT LAUNCHES   279

TABLE 317         ZOOM: DEALS  280

13.2.5    RINGCENTRAL 282

TABLE 318         RINGCENTRAL: COMPANY OVERVIEW  282

FIGURE 56         RINGCENTRAL: COMPANY SNAPSHOT 283

TABLE 319         RINGCENTRAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED              283

TABLE 320         RINGCENTRAL: PRODUCT LAUNCHES 284

TABLE 321         RINGCENTRAL: DEALS 284

13.2.6    ZOHO CORPORATION  286

TABLE 322         ZOHO CORPORATION: COMPANY OVERVIEW  286

TABLE 323         ZOHO CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED          286

TABLE 324         ZOHO CORPORATION: PRODUCT LAUNCHES  287

13.2.7    MOMENTUS TECHNOLOGIES   288

TABLE 325         MOMENTUS TECHNOLOGIES: COMPANY OVERVIEW    288

TABLE 326         MOMENTUS TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED   288

TABLE 327         MOMENTUS TECHNOLOGIES: PRODUCT LAUNCHES    289

TABLE 328         MOMENTUS TECHNOLOGIES: DEALS   290

13.2.8    ACTIVE NETWORK        291

TABLE 329         ACTIVE NETWORK: COMPANY OVERVIEW         291

TABLE 330         ACTIVE NETWORK: PRODUCTS/SOLUTIONS/SERVICES OFFERED          291

13.2.9    RAINFOCUS      293

TABLE 331         RAINFOCUS: COMPANY OVERVIEW       293

TABLE 332         RAINFOCUS: PRODUCTS/SOLUTIONS/SERVICES OFFERED              293

TABLE 333         RAINFOCUS: PRODUCT LAUNCHES       294

TABLE 334         RAINFOCUS: DEALS      294

13.2.10  6CONNEX          295

TABLE 335         6CONNEX: COMPANY OVERVIEW           295

TABLE 336         6CONNEX: PRODUCTS/SOLUTIONS/SERVICES OFFERED              295

TABLE 337         6CONNEX: PRODUCT LAUNCHES          296

TABLE 338         6CONNEX: DEALS          297

*Details on Business overview, Products/Solutions/Services offered, Recent Developments, MnM view, Right to win, Strategic choices, Weaknesses and competitive threats might not be captured in case of unlisted companies.

13.3       OTHER PLAYERS           299

13.3.1    HUBILO             299

13.3.2    CIRCA   300

13.3.3    WHOVA             301

13.3.4    IDLOOM            302

13.3.5    HUBB   302

13.3.6    GRENADINE TECHNOLOGIES   303

13.3.7    EVENTBOOST  304

13.3.8    AIRMEET           305

13.3.9    NOTIFIED          305

13.3.10  KALTURA          306

13.3.11  SPLASH 306

13.3.12  INEVENT           307

13.3.13  EVENTX             308

13.3.14  BIZZABO            309

13.3.15  CISCO   310

13.3.16  EVENTMOBI     311

13.3.17  REGPACK          312

13.3.18  CERTAIN           313

13.3.19  CONREGO         314

13.3.20  WEBMOBI          315

13.3.21  ON24    316

14          ADJACENT/RELATED MARKET 317

14.1       INTRODUCTION            317

14.1.1    RELATED MARKET        317

14.1.2    LIMITATIONS   317

14.2       VIRTUAL EVENT PLATFORM MARKET  317

TABLE 339         VIRTUAL EVENT PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 318

TABLE 340         VIRTUAL EVENT PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 318

TABLE 341         LARGE ENTERPRISES: VIRTUAL EVENT PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)  318

TABLE 342         LARGE ENTERPRISES: VIRTUAL EVENT PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)  319

TABLE 343         MEDIUM-SIZED ENTERPRISES: VIRTUAL EVENT PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)            319

TABLE 344         MEDIUM-SIZED ENTERPRISES: VIRTUAL EVENT PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)            319

TABLE 345         SMALL ENTERPRISES: VIRTUAL EVENT PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)  320

TABLE 346         SMALL ENTERPRISES: VIRTUAL EVENT PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)  320

14.3       WEB CONTENT MANAGEMENT MARKET           320

TABLE 347         WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2016–2020 (USD MILLION)          320

TABLE 348         WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)          321

TABLE 349         ON-PREMISES: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2016–2020 (USD MILLION)       321

TABLE 350         ON-PREMISES: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2021–2026 (USD MILLION)       321

TABLE 351         CLOUD: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2016–2020 (USD MILLION)          322

TABLE 352         CLOUD: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2021–2026 (USD MILLION)          322

15          APPENDIX         323

15.1       DISCUSSION GUIDE      323

15.2       KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL             327

15.3       CUSTOMIZATION OPTIONS      329

15.4       RELATED REPORTS       329

15.5       AUTHOR DETAILS         330