出版：MarketsandMarkets（マーケッツアンドマーケッツ） 出版年月：2024年4月
Digital Asset Management Market – Global Forecast to 2029
デジタル資産管理(DAM)市場 : 提供内容 (ソリューションとサービス)、ビジネス機能 (マーケティングと広告、販売と流通、財務と会計)、組織の規模、業種と地域別 – 2029年までの世界予測
Digital Asset Management Market by Offering (Solutions and Services), Business Function (Marketing & Advertising, Sales & Distribution, Finance & Accounting), Organization Size, Vertical and Region – Global Forecast to 2029
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| 種別 | 英文調査報告書 |
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Report Overview
The DAM market is expected to grow from USD 5.3 billion in 2024 to USD 10.3 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 14.0% during the forecast period.
デジタル資産管理(DAM)市場は、予測期間中に14.0%の年間平均成長率(CAGR)で、2024年の53億米ドルから2029年までに103億米ドルに成長すると予想されています。
Businesses are increasingly distributed geographically, and teams often collaborate remotely. DAM systems facilitate seamless collaboration by providing centralized access to digital assets, enabling teams to work together efficiently and boosting the adoption of DAM solutions.
“As per solutions, the cloud-based solutions segment is expected to grow at a higher CAGR during the forecast period. “
Cloud-based DAM solutions offer a centralized platform for organizations to securely store, manage, organize, and distribute digital assets such as images, videos, documents, and creative files over the internet. These solutions leverage cloud computing infrastructure, enabling users to access their assets anytime, anywhere, and from any device with an internet connection. Cloud-based DAM systems provide features like metadata tagging, version control, permissions management, and advanced search functionalities, facilitating efficient asset retrieval and collaboration among teams. With scalable storage options and automatic backups, cloud-based DAM solutions eliminate the need for costly on-premises infrastructure and provide flexibility to accommodate growing digital asset libraries. Additionally, they often integrate seamlessly with other cloud-based tools and applications, enhancing workflow efficiency and enabling seamless content creation and distribution across various channels.
“As per organization size, large enterprises will hold the largest market share. “
Large enterprises are increasingly embracing DAM solutions to effectively manage their extensive collections of digital assets and streamline their workflows. For instance, multinational corporations like Coca-Cola have integrated DAM platforms to manage their vast repositories of marketing materials, product images, and brand assets. Coca-Cola’s implementation of DAM led to a notable improvement in efficiency, with a reported 30% reduction in time spent searching for assets and a 40% increase in productivity. Similarly, Procter & Gamble, a global consumer goods company, implemented DAM to ensure brand consistency across its diverse portfolio of products. This initiative resulted in a 25% improvement in brand consistency and a 20% reduction in compliance-related issues. Large enterprises with complex operational structures, like Nike, have also leveraged DAM solutions to enhance collaboration and streamline workflows across globally distributed teams. Nike reported a 25% improvement in collaboration efficiency and a 15% reduction in time-to-market for new product launches following the adoption of DAM.
“As per region, Europe will witness the second-largest market share during the forecast period.”
Europeans are consuming digital content at unprecedented rates across various platforms. From social media platforms and streaming services to e-commerce websites and news portals, the volume and diversity of digital content continue to expand rapidly. Europe accounts for a significant share of global digital content consumption, with countries like the UK, Germany, and France leading the way. This growth is further fueled by new content formats such as podcasts, live streaming, and virtual reality experiences, which cater to evolving consumer tastes and preferences. With the European Union boasting one of the highest internet penetration rates globally, consumers increasingly turn to digital platforms for entertainment, information, and commerce. For instance, a study by Eurostat revealed that over 85% of households in the EU had access to the internet in 2021. This growing demand for digital experiences has led to a staggering increase in the volume and variety of digital content produced by businesses across industries. Moreover, various small and large European players, including MediaValet and Censhare, are another critical factor for adopting DAM solutions across Europe. As the demand for digital content continues to grow, the adoption of DAM solutions in Europe will increase during the forecast period.
The breakup of the profiles of the primary participants is below:
- By Company: Tier I: 30%, Tier II: 45%, and Tier III: 25%
- By Designation: C-Level Executives: 30%, Director Level: 25%, and Others: 45%
- By Region: North America: 40%, Europe: 30%, Asia Pacific: 25%, Rest of World: 5%
Note: Others include sales managers, marketing managers, and product managers
Note: The rest of the World consists of the Middle East & Africa, and Latin America
Note: Tier 1 companies have revenues of more than USD 100 million; tier 2 companies’ revenue ranges from USD 10 million to USD 100 million; and tier 3 companies’ revenue is less than 10 million
Source: Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis
Some of the significant vendors offering DAM solutions and services across the globe include Adobe (US), OpenText (Canada), Cognizant (US), Aprimo (US), Cloudinary (US), Bynder (Netherlands), Hyland (US), Acquia (US), Frontify (Switzerland), Veeva Systems (US), Sitecore (US), Esko (Belgium), Celum (Austria), Photoshelter (US), Wedia (France), Extensis (US), Orange Logic (US), Intelligence Bank (Australia), MarcomCentral, Filecamp, Brandfolder (US), Pickit (Sweden), MediaValet (Canada), and Storyteq (Netherlands).
Research coverage:
The market study covers the DAM market across segments. It aims to estimate the market size and the growth potential of this market across different market segments, such as offering, business function, organization size, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Reasons to buy this report:
The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall DAM market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of critical drivers (increase in digitalization of content and need for effective collaboration of corporate assets, emergence of cloud-based delivery options, growth in need for controlled access and better security of digital assets to avoid copyright issues, growing focus on digital marketing and focus on enhancing digital experiences of customers), restraints (high cost of implementation of DAM solutions), opportunities (emergence of AI to automate business processes, demand for high-quality digital assets in e-commerce, and infusion of advanced encryption technologies to streamline digital trading), and challenges (need for ensuring security and access control and fulfilling metadata requirements to enable quick access to digital assets) influencing the growth of the DAM market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the DAM market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the DAM market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the DAM market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and Adobe (US), OpenText (Canada), Cognizant (US), Aprimo (US), Cloudinary (US), Bynder (Netherlands), Hyland (US), Acquia (US), Frontify (Switzerland), among others in the DAM market.
Table of Contents
1 INTRODUCTION 27
1.1 STUDY OBJECTIVES 27
1.2 MARKET DEFINITION 27
1.2.1 INCLUSIONS AND EXCLUSIONS 27
1.3 MARKET SCOPE 28
1.3.1 MARKET SEGMENTATION 28
1.3.2 REGIONS COVERED 29
1.3.3 YEARS CONSIDERED 29
1.4 CURRENCY CONSIDERED 30
TABLE 1 USD EXCHANGE RATES, 2019–2023 30
1.5 STAKEHOLDERS 30
1.6 SUMMARY OF CHANGES 31
1.6.1 RECESSION IMPACT 31
2 RESEARCH METHODOLOGY 32
2.1 RESEARCH APPROACH 32
FIGURE 1 DIGITAL ASSET MANAGEMENT MARKET: RESEARCH DESIGN 33
2.1.1 SECONDARY DATA 33
2.1.2 PRIMARY DATA 34
2.1.2.1 Breakup of primary interviews 35
2.1.2.2 Key industry insights 35
2.2 MARKET BREAKUP AND DATA TRIANGULATION 36
FIGURE 2 DIGITAL ASSET MANAGEMENT MARKET BREAKUP AND DATA TRIANGULATION 36
2.3 MARKET SIZE ESTIMATION 37
FIGURE 3 DIGITAL ASSET MANAGEMENT MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 37
2.3.1 TOP-DOWN APPROACH 38
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 38
2.3.2 BOTTOM-UP APPROACH 38
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 39
FIGURE 6 DIGITAL ASSET MANAGEMENT MARKET: RESEARCH FLOW 39
2.3.3 MARKET ESTIMATION APPROACHES 40
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS 40
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH FROM SUPPLY SIDE – COLLECTIVE REVENUE OF VENDORS 40
FIGURE 9 BOTTOM-UP APPROACH FROM SUPPLY SIDE: COLLECTIVE REVENUE OF VENDORS 41
FIGURE 10 DEMAND-SIDE APPROACH: DIGITAL ASSET MANAGEMENT MARKET 41
2.4 MARKET FORECAST 42
TABLE 2 FACTOR ANALYSIS 42
2.5 RECESSION IMPACT ON DIGITAL ASSET MANAGEMENT MARKET 43
2.6 RESEARCH ASSUMPTIONS 44
2.7 RESEARCH LIMITATIONS 46
3 EXECUTIVE SUMMARY 47
TABLE 3 DIGITAL ASSET MANAGEMENT MARKET SIZE AND GROWTH, 2019–2023 (USD MILLION, Y-O-Y %) 47
TABLE 4 DIGITAL ASSET MANAGEMENT MARKET SIZE AND GROWTH, 2024–2029 (USD MILLION, Y-O-Y %) 47
FIGURE 11 GLOBAL DIGITAL ASSET MANAGEMENT MARKET TO WITNESS SIGNIFICANT GROWTH 48
3.1 OVERVIEW OF RECESSION IMPACT 48
FIGURE 12 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 49
FIGURE 13 FASTEST-GROWING SEGMENTS OF DIGITAL ASSET MANAGEMENT MARKET 49
4 PREMIUM INSIGHTS 51
4.1 OVERVIEW OF DIGITAL ASSET MANAGEMENT MARKET 51
FIGURE 14 GROWING EMPHASIS ON ENHANCING CRITICAL BUSINESS FUNCTIONS RELATED TO TEAM COLLABORATION TO MAXIMIZE VALUE OF DIGITAL ASSETS 51
4.2 DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024 VS. 2029 51
FIGURE 15 SOLUTIONS SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 51
4.3 DIGITAL ASSET MANAGEMENT MARKET, BY BUSINESS FUNCTION, 2024 VS. 2029 52
FIGURE 16 MARKETING & ADVERTISING SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 52
4.4 DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024 VS. 2029 52
FIGURE 17 LARGE ENTERPRISES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 52
4.5 DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL, 2024 VS. 2029 53
FIGURE 18 MEDIA & ENTERTAINMENT SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD 53
4.6 DIGITAL ASSET MANAGEMENT MARKET: REGIONAL SCENARIO, 2024–2029 53
FIGURE 19 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENT IN NEXT FIVE YEARS 53
5 MARKET OVERVIEW AND INDUSTRY TRENDS 54
5.1 INTRODUCTION 54
5.2 MARKET DYNAMICS 54
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: DIGITAL ASSET MANAGEMENT MARKET 54
5.2.1 DRIVERS 55
5.2.1.1 Increase in digitalization of content and need for effective collaboration of corporate assets 55
FIGURE 21 TIME SPENT ON ASSET SEARCHING USING DAM SOLUTIONS 55
5.2.1.2 Emergence of cloud-based delivery options 55
FIGURE 22 TYPES OF STORAGE LOCATIONS FOR DIGITAL ASSETS 56
5.2.1.3 Growth in need for controlled access and better security of digital assets to avoid copyright issues 56
5.2.1.4 Growing focus on digital marketing 56
5.2.1.5 Focus on enhancing digital experiences of customers 57
5.2.2 RESTRAINTS 57
5.2.2.1 High cost of implementation of DAM solutions 57
5.2.3 OPPORTUNITIES 57
5.2.3.1 Emergence of AI to automate business processes 57
FIGURE 23 IMPORTANCE OF AI SOLUTIONS FOR OVERALL BUSINESS SUCCESS 58
5.2.3.2 Demand for high-quality digital assets in e-commerce 58
5.2.3.3 Infusion of advanced encryption technologies to streamline digital trading 58
5.2.4 CHALLENGES 58
5.2.4.1 Need for ensuring security and managing access control 58
5.2.4.2 Fulfilling metadata requirements to enable quick access to digital assets 59
5.3 CASE STUDY ANALYSIS 59
5.3.1 COMPILED AND DELIVERED CONFERENCE RESOURCES TO PARTICIPANTS 59
5.3.2 SIMPLIFIED DIGITAL ASSET UPDATES AND APPROVAL TO ACHIEVE CONTROLLED BRANDING ACROSS CHANNELS 60
5.3.3 ACHIEVED ASSET CENTRALIZATION AND CONSISTENT BRAND COMPLIANCE ACROSS REGIONS TO IMPROVE MARKETING PERFORMANCE 60
5.3.4 ACCELERATED ACCESS TO MULTIMEDIA USING DIGITAL ASSET MANAGEMENT FOR SAP SOLUTIONS FOR HIGH-VOLUME VIDEO PRODUCTION 61
5.3.5 BREAKING DOWN SILOS AND INCREASING PRODUCTIVITY 62
5.3.6 SPEEDING UP CONTENT MANAGEMENT WITH PERSONALIZATION AT SCALE 62
5.4 SUPPLY CHAIN ANALYSIS 63
FIGURE 24 DIGITAL ASSET MANAGEMENT MARKET: SUPPLY CHAIN ANALYSIS 63
5.5 ECOSYSTEM ANALYSIS 64
FIGURE 25 DIGITAL ASSET MANAGEMENT MARKET: ECOSYSTEM ANALYSIS 65
TABLE 5 DIGITAL ASSET MANAGEMENT MARKET: ECOSYSTEM 65
5.6 TECHNOLOGIES 65
5.6.1 KEY TECHNOLOGIES 65
5.6.1.1 Cloud 65
5.6.1.2 AI/ML 66
5.6.1.3 Metadata Management 66
5.6.2 COMPLEMENTARY TECHNOLOGIES 66
5.6.2.1 Blockchain 66
5.6.2.2 AR/VR 66
5.6.3 ADJACENT TECHNOLOGIES 66
5.6.3.1 Big Data and Data Management Platforms 66
5.6.3.2 IoT 67
5.6.3.3 Data Analytics and Business Intelligence 67
5.7 PRICING ANALYSIS 67
5.7.1 AVERAGE SELLING PRICE (ASP) TREND OF KEY PLAYERS, BY ORGANIZATION SIZE 67
FIGURE 26 AVERAGE SELLING PRICE TREND, BY ORGANIZATION SIZE 68
TABLE 6 INDICATIVE PRICING ANALYSIS, BY SOLUTION 68
5.8 PATENT ANALYSIS 69
FIGURE 27 NUMBER OF PATENTS PUBLISHED, 2013–2023 69
FIGURE 28 TOP 5 PATENT OWNERS (GLOBAL) 69
TABLE 7 TOP 10 PATENT APPLICANTS (US) 70
5.9 PORTER’S FIVE FORCES ANALYSIS 71
FIGURE 29 DIGITAL ASSET MANAGEMENT MARKET: PORTER’S FIVE FORCES ANALYSIS 71
TABLE 8 DIGITAL ASSET MANAGEMENT MARKET: PORTER’S FIVE FORCES ANALYSIS 71
5.9.1 THREAT OF NEW ENTRANTS 72
5.9.2 THREAT OF SUBSTITUTES 72
5.9.3 BARGAINING POWER OF BUYERS 72
5.9.4 BARGAINING POWER OF SUPPLIERS 72
5.9.5 INTENSITY OF COMPETITIVE RIVALRY 72
5.10 REGULATORY LANDSCAPE 73
5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 73
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 73
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 74
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 75
TABLE 12 ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 76
5.10.2 REGULATIONS, BY REGION 77
5.11 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 80
FIGURE 30 DIGITAL ASSET MANAGEMENT MARKET: TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 80
5.12 KEY STAKEHOLDERS AND BUYING CRITERIA 81
5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 81
FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR VERTICALS 81
TABLE 13 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP BUSINESS FUNCTIONS 81
5.12.2 BUYING CRITERIA 82
FIGURE 32 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 82
TABLE 14 KEY BUYING CRITERIA FOR TOP THREE BUSINESS FUNCTIONS 82
5.13 BUSINESS MODEL ANALYSIS 82
5.13.1 SUBSCRIPTION-BASED MODEL 82
5.13.2 LICENSE-BASED MODEL 83
5.13.3 FREEMIUM MODEL 83
5.14 KEY CONFERENCES AND EVENTS (2024–2025) 84
TABLE 15 DIGITAL ASSET MANAGEMENT MARKET: LIST OF KEY CONFERENCES AND EVENTS, 2024–2025 84
5.15 INVESTMENT AND FUNDING SCENARIO 85
FIGURE 33 INVESTMENT AND FUNDING SCENARIO OF MAJOR DIGITAL ASSET MANAGEMENT COMPANIES 85
5.16 DIGITAL ASSET MANAGEMENT MARKET: TYPES OF ENTERPRISE DIGITAL ASSETS 85
5.16.1 DOCUMENTS 85
5.16.1.1 Text Documents 85
5.16.1.2 Spreadsheets 85
5.16.1.3 Presentations 86
5.16.2 IMAGES 86
5.16.2.1 Logos 86
5.16.2.2 Product Images 86
5.16.2.3 Marketing Materials 86
5.16.3 VIDEOS 86
5.16.3.1 Training Videos 86
5.16.3.2 Promotional Videos 86
5.16.3.3 Event Coverage 87
5.16.4 AUDIO FILES 87
5.16.4.1 Podcasts 87
5.16.4.2 Voicemails 87
5.16.4.3 Music 87
5.16.5 SOFTWARE 87
5.16.5.1 Applications 87
5.16.5.2 Tools 87
5.16.5.3 Plugins 87
5.16.6 DATA SETS 88
5.16.6.1 Structured Data 88
5.16.6.2 Unstructured Data 88
5.16.7 PRESENTATIONS 88
5.16.7.1 Business Presentations 88
5.16.7.2 Educational Presentations 88
5.16.7.3 Internal Reports 88
5.16.8 DESIGN FILES 88
5.16.8.1 Graphic Designs 88
5.16.8.2 Product Designs 89
5.16.8.3 Marketing Designs 89
5.16.9 CODE REPOSITORIES 89
5.16.9.1 Frontend Code 89
5.16.9.2 Backend Code 89
5.16.9.3 Version Control 89
5.16.10 TEMPLATES 89
5.16.10.1 Document Templates 89
5.16.10.2 Presentation Templates 90
5.16.10.3 Email Templates 90
6 DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING 91
6.1 INTRODUCTION 92
FIGURE 34 SOLUTIONS SEGMENT TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 92
6.1.1 OFFERING: DIGITAL ASSET MANAGEMENT MARKET DRIVERS 92
TABLE 16 DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 93
TABLE 17 DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 93
FIGURE 35 CLOUD-BASED SOLUTIONS TO RECORD HIGHER CAGR 93
6.2 SOLUTIONS 94
6.2.1 NEED TO MANAGE GROWING NUMBER OF DIGITAL ASSETS TO DRIVE DEMAND FOR SOLUTIONS 94
TABLE 18 DIGITAL ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION) 94
TABLE 19 DIGITAL ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 94
6.2.2 ON-PREMISE SOLUTIONS 95
TABLE 20 ON-PREMISE SOLUTIONS: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 95
TABLE 21 ON-PREMISE SOLUTIONS: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 95
6.2.3 CLOUD-BASED SOLUTIONS 96
TABLE 22 CLOUD-BASED SOLUTIONS: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 96
TABLE 23 CLOUD-BASED SOLUTIONS: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 96
6.3 SERVICES 97
6.3.1 NEED FOR CONTINUOUS BUSINESS IMPROVEMENT TO DRIVE DEMAND FOR SERVICES 97
TABLE 24 SERVICES: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 97
TABLE 25 SERVICES: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 97
6.3.2 CONSULTING 98
6.3.2.1 Strategic Consulting 98
6.3.2.2 Governance Advisory 98
6.3.2.3 Workflow Optimization 98
6.3.3 INTEGRATION & IMPLEMENTATION 98
6.3.3.1 Setup & Configuration Assistance 98
6.3.3.2 Custom Integration Development 99
6.3.3.3 Connector Development 99
6.3.3.4 Data Migration Services 99
6.3.4 TRAINING, SUPPORT & MAINTENANCE 99
6.3.4.1 User Training Sessions 99
6.3.4.2 Onboarding Support 99
6.3.4.3 Regular Software Updates 100
6.3.4.4 Patch Management 100
6.3.4.5 Knowledge Base Access 100
7 DIGITAL ASSET MANAGEMENT MARKET, BY BUSINESS FUNCTION 101
7.1 INTRODUCTION 102
7.1.1 BUSINESS FUNCTION: DIGITAL ASSET MANAGEMENT MARKET DRIVERS 102
TABLE 26 DIGITAL ASSET MANAGEMENT MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION) 103
TABLE 27 DIGITAL ASSET MANAGEMENT MARKET, BY BUSINESS FUNCTION, 2024–2029 (USD MILLION) 104
7.2 MARKETING & ADVERTISING 104
7.2.1 GROWTH IN DIGITAL MARKETING TO DRIVE DEMAND FOR DAM SOLUTIONS 104
TABLE 28 MARKETING & ADVERTISING: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 104
TABLE 29 MARKETING & ADVERTISING: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 105
7.2.2 BRAND ASSET MANAGEMENT 105
7.2.3 CAMPAIGN MANAGEMENT 105
7.2.4 CONTENT MARKETING 105
7.2.5 SOCIAL MEDIA MANAGEMENT 105
7.2.6 DIGITAL ADVERTISING 105
7.3 FINANCE & ACCOUNTING 106
7.3.1 NEED FOR ADVANCED SEARCH CAPABILITIES TO DRIVE DEMAND FOR DAM IN FINANCE & ACCOUNTING 106
TABLE 30 FINANCE & ACCOUNTING: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 106
TABLE 31 FINANCE & ACCOUNTING: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 106
7.3.2 FINANCIAL REPORTS 107
7.3.3 ACCOUNTING DOCUMENTS 107
7.3.4 BUDGETING & FORECASTING MATERIALS 107
7.3.5 REGULATORY COMPLIANCE DOCUMENTS 107
7.4 SALES & DISTRIBUTION 107
7.4.1 NEED FOR SCALABLE AND FLEXIBLE SOLUTIONS TO MANAGE SALES COLLATERAL 107
TABLE 32 SALES & DISTRIBUTION: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 108
TABLE 33 SALES & DISTRIBUTION: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 108
7.4.2 SALES COLLATERAL MANAGEMENT 108
7.4.3 SALES PRESENTATION ASSETS 109
7.4.4 PRODUCT DEMO MATERIALS 109
7.4.5 SALES TRAINING RESOURCES 109
7.5 IT & OPERATIONS 109
7.5.1 NEED FOR ASSET LIFECYCLE MANAGEMENT TO DRIVE DEMAND FOR DAM IN IT & OPERATIONS 109
TABLE 34 IT & OPERATIONS: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 110
TABLE 35 IT & OPERATIONS: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 110
7.5.2 TECHNICAL DOCUMENTATION 110
7.5.3 SOFTWARE LICENSE MANAGEMENT 110
7.5.4 SYSTEM MANUALS 111
7.5.5 INCIDENT RESPONSE ASSETS 111
7.6 HUMAN RESOURCES 111
7.6.1 NEED TO IMPROVE EMPLOYEE EXPERIENCE TO DRIVE DEMAND FOR DAM 111
TABLE 36 HUMAN RESOURCES: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 111
TABLE 37 HUMAN RESOURCES: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 112
7.6.2 EMPLOYEE ONBOARDING MATERIALS 112
7.6.3 TRAINING & DEVELOPMENT RESOURCES 112
7.6.4 HR POLICY DOCUMENTS 112
7.6.5 COMPLIANCE DOCUMENTS 112
7.7 OTHER BUSINESS FUNCTIONS 112
TABLE 38 OTHER BUSINESS FUNCTIONS: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 113
TABLE 39 OTHER BUSINESS FUNCTIONS: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 113
8 DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE 114
8.1 INTRODUCTION 115
8.1.1 ORGANIZATION SIZE: DIGITAL ASSET MANAGEMENT MARKET DRIVERS 115
TABLE 40 DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 116
TABLE 41 DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 116
8.2 LARGE ENTERPRISES 116
8.2.1 NEED FOR MANAGING LARGE NUMBER OF DIGITAL ASSETS ACROSS DEPARTMENTS TO DRIVE MARKET 116
TABLE 42 LARGE ENTERPRISES: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 117
TABLE 43 LARGE ENTERPRISES: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 117
8.3 SMES 117
8.3.1 NEED FOR LOW-COST DAM SOFTWARE TO DRIVE MARKET 117
TABLE 44 SMES: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 118
TABLE 45 SMES: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 118
9 DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL 119
9.1 INTRODUCTION 120
9.1.1 VERTICAL: DIGITAL ASSET MANAGEMENT MARKET DRIVERS 120
FIGURE 38 RETAIL & E-COMMERCE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 121
TABLE 46 DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 121
TABLE 47 DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 122
9.2 RETAIL & E-COMMERCE 122
9.2.1 GROWING EMPHASIS ON ENHANCING CUSTOMER EXPERIENCE TO DRIVE DEMAND IN THIS VERTICAL 122
9.2.2 FASHION & APPAREL 122
9.2.3 CONSUMER ELECTRONICS & APPLIANCES 123
9.2.4 BEAUTY & PERSONAL CARE 123
9.2.5 GROCERY & FOOD RETAIL 123
TABLE 48 RETAIL & E-COMMERCE: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 123
TABLE 49 RETAIL & E-COMMERCE: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 124
9.3 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 124
9.3.1 NEED TO STREAMLINE MARKETING OPERATIONS IN BFSI VERTICAL TO DRIVE DEMAND FOR DAM 124
9.3.2 INSURANCE COMPANIES 124
9.3.3 RETAIL BANKING 124
9.3.4 WEALTH MANAGEMENT & INVESTMENT BANKING 125
9.3.5 DIGITAL BANKING 125
TABLE 50 BFSI: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 125
TABLE 51 BFSI: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 125
9.4 MANUFACTURING 126
9.4.1 NEED FOR NEW PRODUCT DEMONSTRATION WITH INTERACTIVE CONTENT TO DRIVE DEMAND 126
9.4.2 CONSUMER GOODS MANUFACTURING 126
9.4.3 INDUSTRIAL MACHINERY & EQUIPMENT 126
9.4.4 PROCESS MANUFACTURING 126
9.4.5 DISCRETE MANUFACTURING 126
TABLE 52 MANUFACTURING: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 127
TABLE 53 MANUFACTURING: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 127
9.5 IT & TELECOM 127
9.5.1 NEED TO ENHANCE CUSTOMER ENGAGEMENT IN IT & TELECOM TO DRIVE GROWTH OF DAM SOLUTIONS & SERVICES 127
9.5.2 SOFTWARE & TECHNOLOGY COMPANIES 128
9.5.3 TELECOM INFRASTRUCTURE PROVIDERS 128
9.5.4 TELECOM EQUIPMENT MANUFACTURERS 128
TABLE 54 IT & TELECOM: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 128
TABLE 55 IT & TELECOM: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 128
9.6 MEDIA & ENTERTAINMENT 129
9.6.1 EXPONENTIAL GROWTH IN DIGITAL CONTENT TO DRIVE DEMAND FOR DAM IN MEDIA & ENTERTAINMENT VERTICAL 129
9.6.2 BROADCASTING & STREAMING SERVICES 129
9.6.3 ADVERTISING & MARKETING AGENCIES 129
9.6.4 PUBLISHING & PRINT MEDIA 129
9.6.5 FILM & TELEVISION PRODUCTION 129
TABLE 56 MEDIA & ENTERTAINMENT: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 130
TABLE 57 MEDIA & ENTERTAINMENT: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 130
9.7 GOVERNMENT & PUBLIC SECTOR 130
9.7.1 NEED FOR DIGITALIZING HISTORICAL CONTENT TO FUEL MARKET GROWTH 130
9.7.2 GOVERNMENT AGENCIES 130
9.7.3 PUBLIC SERVICES 131
9.7.4 LAW ENFORCEMENT & PUBLIC SAFETY 131
TABLE 58 GOVERNMENT & PUBLIC SECTOR: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 131
TABLE 59 GOVERNMENT & PUBLIC SECTOR: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 131
9.8 TRAVEL & HOSPITALITY 132
9.8.1 NEED FOR MANAGING AND UPDATING MEDIA ASSETS IN TRAVEL & HOSPITALITY VERTICAL TO HELP FUEL MARKET GROWTH 132
9.8.2 TRAVEL AGENCIES & TOUR OPERATORS 132
9.8.3 HOTELS & RESORTS 132
9.8.4 AIRLINES & AVIATION 132
TABLE 60 TRAVEL & HOSPITALITY: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 132
TABLE 61 TRAVEL & HOSPITALITY: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 133
9.9 HEALTHCARE 133
9.9.1 NEED TO COMPLY WITH DATA PROTECTION REGULATIONS IN HEALTHCARE VERTICAL TO DRIVE DEMAND FOR DAM SERVICES & SOLUTIONS 133
9.9.2 HOSPITALS & CLINICS 133
9.9.3 HEALTHCARE RESEARCH & ACADEMIC INSTITUTIONS 133
9.9.4 PHARMACEUTICALS & BIOTECH COMPANIES 133
TABLE 62 HEALTHCARE: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 134
TABLE 63 HEALTHCARE: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 134
9.10 OTHER VERTICALS 134
TABLE 64 OTHER VERTICALS: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 135
TABLE 65 OTHER VERTICALS: DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 135
10 DIGITAL ASSET MANAGEMENT MARKET, BY REGION 136
10.1 INTRODUCTION 137
FIGURE 39 NORTH AMERICA TO HOLD LARGEST SHARE IN DIGITAL ASSET MANAGEMENT MARKET 137
TABLE 66 DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 137
TABLE 67 DIGITAL ASSET MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 138
10.2 NORTH AMERICA 138
10.2.1 NORTH AMERICA: DIGITAL ASSET MANAGEMENT MARKET DRIVERS 138
10.2.2 NORTH AMERICA: RECESSION IMPACT 138
FIGURE 40 NORTH AMERICA: MARKET SNAPSHOT 139
TABLE 68 NORTH AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 139
TABLE 69 NORTH AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 140
TABLE 70 NORTH AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION) 140
TABLE 71 NORTH AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 140
TABLE 72 NORTH AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION 140
TABLE 73 NORTH AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY BUSINESS FUNCTION, 2024–2029 (USD MILLION) 141
TABLE 74 NORTH AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 141
TABLE 75 NORTH AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 141
TABLE 76 NORTH AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 142
TABLE 77 NORTH AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 142
TABLE 78 NORTH AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 143
TABLE 79 NORTH AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 143
10.2.3 US 143
10.2.3.1 Increasing investments in advanced technologies to drive demand for DAM in US 143
TABLE 80 US: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 143
TABLE 81 US: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 144
TABLE 82 US: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 144
TABLE 83 US: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 144
10.2.4 CANADA 144
10.2.4.1 Growing investments in cloud services to fuel market growth for DAM in Canada 144
TABLE 84 CANADA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 145
TABLE 85 CANADA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 145
TABLE 86 CANADA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 145
TABLE 87 CANADA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 145
10.3 EUROPE 146
10.3.1 EUROPE: DIGITAL ASSET MANAGEMENT MARKET DRIVERS 146
10.3.2 EUROPE: RECESSION IMPACT 146
TABLE 88 EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 147
TABLE 89 EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 147
TABLE 90 EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION) 147
TABLE 91 EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 147
TABLE 92 EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION 148
TABLE 93 EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY BUSINESS FUNCTION, 2024–2029 (USD MILLION) 148
TABLE 94 EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 148
TABLE 95 EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 149
TABLE 96 EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 149
TABLE 97 EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 150
TABLE 98 EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 150
TABLE 99 EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 151
10.3.3 UK 151
10.3.3.1 Growing investments in marketing & digitalization to drive demand for DAM in UK 151
TABLE 100 UK: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 151
TABLE 101 UK: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 151
TABLE 102 UK: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 152
TABLE 103 UK: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 152
10.3.4 GERMANY 152
10.3.4.1 Growing adoption of DAM across verticals to drive market growth 152
TABLE 104 GERMANY: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 152
TABLE 105 GERMANY: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 153
TABLE 106 GERMANY: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 153
TABLE 107 GERMANY: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 153
10.3.5 FRANCE 153
10.3.5.1 Government initiatives to promote digitalization will drive market for DAM 153
TABLE 108 FRANCE: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 154
TABLE 109 FRANCE: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 154
TABLE 110 FRANCE: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 154
TABLE 111 FRANCE: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 154
10.3.6 ITALY 155
10.3.6.1 Growing adoption among manufacturing industries to drive market growth 155
TABLE 112 ITALY: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 155
TABLE 113 ITALY: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 155
TABLE 114 ITALY: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 155
TABLE 115 ITALY: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 156
10.3.7 REST OF EUROPE 156
TABLE 116 REST OF EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 156
TABLE 117 REST OF EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 156
TABLE 118 REST OF EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 157
TABLE 119 REST OF EUROPE: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 157
10.4 ASIA PACIFIC 157
10.4.1 ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET DRIVERS 157
10.4.2 ASIA PACIFIC: RECESSION IMPACT 158
FIGURE 41 ASIA PACIFIC: MARKET SNAPSHOT 159
TABLE 120 ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 159
TABLE 121 ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 160
TABLE 122 ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION) 160
TABLE 123 ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 160
TABLE 124 ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION) 160
TABLE 125 ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY BUSINESS FUNCTION, 2024–2029 (USD MILLION) 161
TABLE 126 ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 161
TABLE 127 ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 161
TABLE 128 ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 162
TABLE 129 ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 162
TABLE 130 ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 163
TABLE 131 ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 163
10.4.3 CHINA 163
10.4.3.1 Growing investments in technological advancements and government support to fuel DAM market growth 163
TABLE 132 CHINA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 164
TABLE 133 CHINA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 164
TABLE 134 CHINA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 164
TABLE 135 CHINA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 164
10.4.4 JAPAN 165
10.4.4.1 Well-developed technological and economic landscape in Japan to fuel demand for DAM solutions & services 165
TABLE 136 JAPAN: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 165
TABLE 137 JAPAN: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 165
TABLE 138 JAPAN: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 165
TABLE 139 JAPAN: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 166
10.4.5 INDIA 166
10.4.5.1 Rise in technological innovations in India to present opportunities for DAM market growth 166
TABLE 140 INDIA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 166
TABLE 141 INDIA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 166
TABLE 142 INDIA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 167
TABLE 143 INDIA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 167
10.4.6 REST OF ASIA PACIFIC 167
TABLE 144 REST OF ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 167
TABLE 145 REST OF ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 168
TABLE 146 REST OF ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 168
TABLE 147 REST OF ASIA PACIFIC: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 168
10.5 MIDDLE EAST & AFRICA 168
10.5.1 MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET DRIVERS 169
10.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 169
TABLE 148 MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 169
TABLE 149 MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 169
TABLE 150 MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION) 170
TABLE 151 MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 170
TABLE 152 MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION 170
TABLE 153 MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY BUSINESS FUNCTION, 2024–2029 (USD MILLION) 171
TABLE 154 MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 171
TABLE 155 MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 171
TABLE 156 MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 172
TABLE 157 MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 172
TABLE 158 MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 173
TABLE 159 MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 173
10.5.3 GULF COOPERATION COUNCIL (GCC) 173
TABLE 160 GCC: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 173
TABLE 161 GCC: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 174
TABLE 162 GCC: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 174
TABLE 163 GCC: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 174
10.5.3.1 UAE 174
10.5.3.1.1 Growing opportunities for adoption of DAM solutions to fuel market growth 174
10.5.3.2 Saudi Arabia 175
10.5.3.2.1 Growing investments in AI to fuel demand for DAM solutions & services 175
10.5.3.3 Rest of GCC Countries 175
10.5.4 SOUTH AFRICA 175
10.5.4.1 Need for controlling traffic and crime rates to fuel demand for DAM 175
TABLE 164 SOUTH AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 175
TABLE 165 SOUTH AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 175
TABLE 166 SOUTH AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 176
TABLE 167 SOUTH AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 176
10.5.5 REST OF MIDDLE EAST & AFRICA 176
TABLE 168 REST OF MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 176
TABLE 169 REST OF MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 177
TABLE 170 REST OF MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 177
TABLE 171 REST OF MIDDLE EAST & AFRICA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 177
10.6 LATIN AMERICA 177
10.6.1 LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET DRIVERS 178
10.6.2 LATIN AMERICA: RECESSION IMPACT 178
TABLE 172 LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 178
TABLE 173 LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 178
TABLE 174 LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY SOLUTION, 2019–2023 (USD MILLION) 179
TABLE 175 LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY SOLUTION, 2024–2029 (USD MILLION) 179
TABLE 176 LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY BUSINESS FUNCTION, 2019–2023 (USD MILLION 179
TABLE 177 LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY BUSINESS FUNCTION, 2024–2029 (USD MILLION) 180
TABLE 178 LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 180
TABLE 179 LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 180
TABLE 180 LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL, 2019–2023 (USD MILLION) 181
TABLE 181 LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY VERTICAL, 2024–2029 (USD MILLION) 181
TABLE 182 LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 182
TABLE 183 LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 182
10.6.3 BRAZIL 182
10.6.3.1 Digital transformation to boost market growth in Brazil 182
TABLE 184 BRAZIL: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 182
TABLE 185 BRAZIL: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 183
TABLE 186 BRAZIL: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 183
TABLE 187 BRAZIL: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 183
10.6.4 MEXICO 183
10.6.4.1 Growing focus on digitalization and cloud computing in Mexico to accelerate demand for DAM 183
TABLE 188 MEXICO: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 184
TABLE 189 MEXICO: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 184
TABLE 190 MEXICO: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 184
TABLE 191 MEXICO: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 184
10.6.5 REST OF LATIN AMERICA 185
TABLE 192 REST OF LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2019–2023 (USD MILLION) 185
TABLE 193 REST OF LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY OFFERING, 2024–2029 (USD MILLION) 185
TABLE 194 REST OF LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2019–2023 (USD MILLION) 185
TABLE 195 REST OF LATIN AMERICA: DIGITAL ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2024–2029 (USD MILLION) 186
11 COMPETITIVE LANDSCAPE 187
11.1 OVERVIEW 187
11.2 KEY PLAYERS’ STRATEGIES/RIGHT TO WIN 187
TABLE 196 OVERVIEW OF STRATEGIES BY KEY DIGITAL ASSET MANAGEMENT VENDORS 187
11.3 REVENUE ANALYSIS 189
FIGURE 42 REVENUE ANALYSIS OF KEY DAM MARKET PLAYERS 189
11.4 MARKET SHARE ANALYSIS 190
FIGURE 43 MARKET SHARE ANALYSIS, 2023 191
TABLE 197 DIGITAL ASSET MANAGEMENT MARKET: DEGREE OF COMPETITION 192
11.5 BRAND/PRODUCT COMPARISON 193
FIGURE 44 BRANDS COMPARISON/VENDOR PRODUCT LANDSCAPE 193
11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 194
11.6.1 STARS 194
11.6.2 EMERGING LEADERS 194
11.6.3 PERVASIVE PLAYERS 194
11.6.4 PARTICIPANTS 195
FIGURE 45 DIGITAL ASSET MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023 195
11.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 196
FIGURE 46 DIGITAL ASSET MANAGEMENT MARKET: COMPANY FOOTPRINT 196
TABLE 198 DIGITAL ASSET MANAGEMENT MARKET: REGION FOOTPRINT 196
TABLE 199 DIGITAL ASSET MANAGEMENT MARKET: OFFERING FOOTPRINT 197
TABLE 200 DIGITAL ASSET MANAGEMENT MARKET: ORGANIZATION SIZE FOOTPRINT 197
TABLE 201 DIGITAL ASSET MANAGEMENT MARKET: VERTICAL FOOTPRINT 198
11.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 198
11.7.1 PROGRESSIVE COMPANIES 198
11.7.2 RESPONSIVE COMPANIES 199
11.7.3 DYNAMIC COMPANIES 199
11.7.4 STARTING BLOCKS 199
FIGURE 47 DIGITAL ASSET MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023 200
11.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 201
TABLE 202 DIGITAL ASSET MANAGEMENT MARKET: KEY STARTUPS/SMES 201
TABLE 203 DIGITAL ASSET MANAGEMENT MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 201
11.8 COMPANY VALUATION AND FINANCIAL METRICS 202
FIGURE 48 COMPANY VALUATION AND FINANCIAL METRICS 202
11.9 KEY MARKET DEVELOPMENTS 202
11.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS 202
TABLE 204 DIGITAL ASSET MANAGEMENT MARKET: PRODUCT LAUNCHES, OCTOBER 2021–JANUARY 2024 202
11.9.2 DEALS 203
TABLE 205 DIGITAL ASSET MANAGEMENT MARKET: DEALS, MARCH 2021–MARCH 2024 204
12 COMPANY PROFILES 206
12.1 INTRODUCTION 206
12.2 KEY PLAYERS 206
(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*
12.2.1 ADOBE 206
TABLE 206 ADOBE: COMPANY OVERVIEW 206
FIGURE 49 ADOBE: COMPANY SNAPSHOT 207
TABLE 207 ADOBE: PRODUCTS OFFERED 207
TABLE 208 ADOBE: PRODUCT LAUNCHES/ENHANCEMENTS 208
TABLE 209 ADOBE: DEALS 208
12.2.2 OPENTEXT 210
TABLE 210 OPENTEXT: COMPANY OVERVIEW 210
FIGURE 50 OPENTEXT: COMPANY SNAPSHOT 211
TABLE 211 OPENTEXT: PRODUCTS OFFERED 211
TABLE 212 OPENTEXT: PRODUCT LAUNCHES/ENHANCEMENTS 213
TABLE 213 OPENTEXT: DEALS 214
12.2.3 COGNIZANT 215
TABLE 214 COGNIZANT: COMPANY OVERVIEW 215
FIGURE 51 COGNIZANT: COMPANY SNAPSHOT 216
TABLE 215 COGNIZANT: PRODUCTS OFFERED 217
TABLE 216 COGNIZANT: DEALS 217
12.2.4 APRIMO 219
TABLE 217 APRIMO: COMPANY OVERVIEW 219
TABLE 218 APRIMO: PRODUCTS OFFERED 219
TABLE 219 APRIMO: PRODUCT LAUNCHES/ENHANCEMENTS 220
TABLE 220 APRIMO: DEALS 220
12.2.5 CLOUDINARY 222
TABLE 221 CLOUDINARY: COMPANY OVERVIEW 222
TABLE 222 CLOUDINARY: PRODUCTS OFFERED 222
TABLE 223 CLOUDINARY: PRODUCT LAUNCHES/ENHANCEMENTS 223
12.2.6 BYNDER 224
TABLE 224 BYNDER: COMPANY OVERVIEW 224
TABLE 225 BYNDER: PRODUCTS OFFERED 224
TABLE 226 BYNDER: DEALS 225
12.2.7 HYLAND 226
TABLE 227 HYLAND: COMPANY OVERVIEW 226
TABLE 228 HYLAND: PRODUCTS OFFERED 226
TABLE 229 HYLAND PRODUCT LAUNCHES/ENHANCEMENTS 227
TABLE 230 HYLAND: DEALS 227
12.2.8 ACQUIA 228
TABLE 231 ACQUIA: COMPANY OVERVIEW 228
TABLE 232 ACQUIA: PRODUCTS OFFERED 228
TABLE 233 ACQUIA: PRODUCT LAUNCHES/ENHANCEMENTS 229
12.2.9 FRONTIFY 230
TABLE 234 FRONTIFY: COMPANY OVERVIEW 230
TABLE 235 FRONTIFY: PRODUCTS OFFERED 230
TABLE 236 FRONTIFY: DEALS 231
12.2.10 VEEVA SYSTEMS 232
TABLE 237 VEEVA SYSTEMS: COMPANY OVERVIEW 232
FIGURE 52 VEEVA SYSTEMS: COMPANY SNAPSHOT 233
TABLE 238 VEEVA SYSTEMS: PRODUCTS OFFERED 233
TABLE 239 VEEVA SYSTEMS: PRODUCT LAUNCHES/ENHANCEMENTS 234
TABLE 240 VEEVA SYSTEMS: DEALS 234
12.2.11 SITECORE 235
12.2.12 ESKO 236
12.2.13 CELUM 237
12.2.14 PHOTOSHELTER 238
12.2.15 WEDIA 239
12.2.16 EXTENSIS 240
12.2.17 ORANGE LOGIC 241
12.2.18 INTELLIGENCE BANK 242
12.2.19 MARCOMCENTRAL 243
12.3 STARTUPS/SMES 244
12.3.1 FILECAMP 244
12.3.2 PIMCORE 245
12.3.3 BRANDFOLDER 246
12.3.4 PICKIT 247
12.3.5 MEDIAVALET 248
12.3.6 STORYTEQ 249
*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.
13 ADJACENT MARKET 250
13.1 INTRODUCTION 250
13.1.1 RELATED MARKET 250
13.2 ENTERPRISE CONTENT MANAGEMENT MARKET 250
TABLE 241 ENTERPRISE CONTENT MANAGEMENT MARKET, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION) 250
TABLE 242 ENTERPRISE CONTENT MANAGEMENT MARKET, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION) 251
TABLE 243 ENTERPRISE CONTENT MANAGEMENT MARKET, BY COMPONENT, 2016–2020 (USD MILLION) 251
TABLE 244 ENTERPRISE CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 251
TABLE 245 ENTERPRISE CONTENT MANAGEMENT MARKET, BY SOLUTION, 2016–2020 (USD MILLION) 252
TABLE 246 ENTERPRISE CONTENT MANAGEMENT MARKET, BY SOLUTION, 2021–2026 (USD MILLION) 252
TABLE 247 ENTERPRISE CONTENT MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 252
TABLE 248 ENTERPRISE CONTENT MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 253
TABLE 249 ENTERPRISE CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 253
TABLE 250 ENTERPRISE CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 253
TABLE 251 ENTERPRISE CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2016–2020 (USD MILLION) 253
TABLE 252 ENTERPRISE CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 254
TABLE 253 ENTERPRISE CONTENT MANAGEMENT MARKET, BY VERTICAL, 2016–2020 (USD MILLION) 254
TABLE 254 ENTERPRISE CONTENT MANAGEMENT MARKET, BY VERTICAL, 2021–2026 (USD MILLION) 255
14 APPENDIX 256
14.1 DISCUSSION GUIDE 256
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 260
14.3 CUSTOMIZATION OPTIONS 262
14.4 RELATED REPORTS 262
14.5 AUTHOR DETAILS 263