ウェブコンテンツ管理市場

出版：MarketsandMarkets

ウェブコンテンツ管理市場：コンポーネント、ソリューション、用途、展開モード、業種、地域別の2026年までの世界市場予測
Web Content Management Market by Component, Solution (Standalone & Integrated), Application (Website Management, Social Media Management, Workflow Management), Deployment Mode, Vertical, and Region – Global Forecast to 2026

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MarketsandMarkets出版の当調査レポートは世界のウェブコンテンツ管理市場を調査・分析しています。また2026年までの市場予測結果も掲載しています。

The global WCM market size to grow from USD 6.9 billion in 2021 to USD 14.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 15.7% during the forecast period. In hyper-competitive verticals, such as media and entertainment, retail and eCommerce, and IT and telecom, WCM plays a vital role in efficiently managing workflows, leading to publication on the web. Factors such as customers’ shift toward video-based content across the Over-The-Top (OTT) space and the adoption of AR and VR to enable companies to modify website content drive the growth of the WCM market across the globe.
In a short time, the COVID-19 outbreak has affected markets and customer behaviors. It has had a substantial impact on economies and societies. COVID-19 impacts are foreseen to shift consumer demand to online channels. This may irreversibly change customer behavior as once people get into the habit of shopping online, it becomes a routine, and it is hard to get away from it easily, forcing companies to escalate their online presence. There was an immediate and widespread impact of COVID-19 on customer behavior across all industries. For instance, the education industry has been one of the most affected industries, especially when it comes to publishing and distributing content to students, and staff, and faculty members.

The services segment is expected to grow at a higher CAGR during the forecast period
The global WCM market is segmented on the basis of components into solutions and services. Based on the solutions segment, the market is divided into standalone and integrated. The services segment is further divided into managed services and professional services. The services segment is expected to grow at a higher CAGR during the forecast period. This growth is attributed to the growing digitalization and increasing customer shift toward online purchases, which have made it difficult for companies to cope with the ever-increasing volumes of customer data and extract actionable real-time insights from the data during the pandemic.

The integrated solution segment is expected to hold a larger market size during the forecast period

On the basis of solution, the WCM market is segmented into standalone and integrated solution . The integrated solution segment is expected to hold a larger market share during the forecast period. The integrated WCM solution is offered as a part of a suite or platform, in which WCM is offered as a capability or feature. It is integrated with a single solution to provide various benefits to end users. These benefits include personalization, editing tools, document management, digital asset management, and record retention. Users can get multiple data protection capabilities out of a single solution.

Among verticals, the healthcare and life sciences segment to grow at the highest CAGR during the forecast period

The WCM market is segmented into the various verticals, particularly BFSI, IT and telecom, retail and eCommerce, healthcare and life sciences, government, travel and hospitality, media and entertainment, education, and others (transportation and logistics, energy and utilities, and manufacturing). Key factors favoring the growth of WCMs across these verticals include the rising technology advancements and the growing availability of industry-specific WCMs. Healthcare and life sciences vertical is expected to grow at the highest CAGR during the forecast period. The need to maintain patient records and improve patient care in real-time across different channels drives the adoption of WCM solutions and services. Moreover, demand for enhanced patient experiences and quality care for personalized treatments in real-time to drive the WCM market growth among healthcare and life sciences vertical.

North America to hold the largest market size during the forecast period

The WCM market has been segmented into five regions: North America, Europe, APAC, MEA, and Latin America. Among these regions, North America is projected to hold the largest market size during the forecast period. North America is expected to be the largest contributor among all the regions for the adoption of WCMs. The top countries contributing to the WCM market growth include the US and Canada. Organizations in various countries of this region, especially in the US, have leveraged AI, Machine Learning (ML), and deep learning technologies as a part of their ongoing business process to stay ahead in the market. These countries have a well-established economy, which enables WCM vendors to invest in new technologies.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the WCM market.

• By Company: Tier I: 34%, Tier II: 43%, and Tier III: 23%
• By Designation: C-Level Executives: 50%, Directors: 30%, and Others: 20%
• By Region: North America: 25%, APAC: 30%, Europe: 30%, MEA: 10%, and Latin America: 5%

The report includes the study of key players offering WCM solutions and services. It profiles major vendors in the global WCM market. The major vendors in the global WCM market include Adobe (US), Microsoft (US), Oracle (US), OpenText (Canada), Progress (US), IBM (US), Upland Software (US), RWS (UK), HubSpot (US), HCL (India), e-Spirit (US), Sitecore (US), Kentico (Czech Republic), Frankly Media (US), Duda (US), Agility (Canada), GX Software (Netherlands), Solodev (US), Siteglide (UK), Amplience (England), Contentful (Germany), Contentstack (US), Storyblok (Austria), Brandcast (US), Webflow (US), Bynder (Netherlands), Docsie (Canada), GraphCMS (Germany) Pantheon (US), and Strapi (France).

Research Coverage

The market study covers the WCM market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, solutions, application, organization size, deployment mode, vertical, and regions. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall WCM market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities. ”

目次

1 INTRODUCTION 40
1.1 INTRODUCTION TO COVID-19 40
1.2 COVID-19 HEALTH ASSESSMENT 40
FIGURE 1 COVID-19: GLOBAL PROPAGATION 40
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 41
1.3 COVID-19 ECONOMIC ASSESSMENT 42
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR
SELECT G20 COUNTRIES IN 2020 42
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 43
FIGURE 4 CRITERIA IMPACTING THE GLOBAL ECONOMY 43
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY 44
1.4 OBJECTIVES OF THE STUDY 45
1.5 MARKET DEFINITION 45
1.5.1 INCLUSIONS AND EXCLUSIONS 46
1.6 MARKET SCOPE 47
1.6.1 MARKET SEGMENTATION 47
1.6.2 REGIONS COVERED 47
1.6.3 YEARS CONSIDERED FOR THE STUDY 48
1.7 CURRENCY CONSIDERED 48
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2018–2020 48
1.8 STAKEHOLDERS 48
1.9 SUMMARY OF CHANGES 49
2 RESEARCH METHODOLOGY 50
2.1 RESEARCH DATA 50
FIGURE 6 WEB CONTENT MANAGEMENT MARKET: RESEARCH DESIGN 50
2.1.1 SECONDARY DATA 51
2.1.2 PRIMARY DATA 51
TABLE 2 PRIMARY INTERVIEWS 51
2.1.2.1 Breakup of primary profiles 52
2.1.2.2 Key industry insights 52
2.2 MARKET BREAKUP AND DATA TRIANGULATION 53
FIGURE 7 DATA TRIANGULATION 53
2.3 MARKET SIZE ESTIMATION 54
FIGURE 8 WEB CONTENT MANAGEMENT MARKET: TOP-DOWN AND
BOTTOM-UP APPROACHES 54
2.3.1 TOP-DOWN APPROACH 54
2.3.2 BOTTOM-UP APPROACH 55
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY-SIDE): REVENUE FROM SOLUTIONS/SERVICES OF THE WEB CONTENT MANAGEMENT MARKET 55
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2, BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF THE WEB CONTENT MANAGEMENT MARKET 56
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3, BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF THE WEB CONTENT MANAGEMENT MARKET 57
FIGURE 12 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 4, BOTTOM-UP (DEMAND SIDE): SHARE OF WEB CONTENT MANAGEMENT THROUGH OVERALL WEB CONTENT MANAGEMENT SPENDING 57
2.4 MARKET FORECAST 58
TABLE 3 FACTOR ANALYSIS 58
2.5 COMPANY EVALUATION MATRIX METHODOLOGY 59
FIGURE 13 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 59
2.6 STARTUP/SME EVALUATION MATRIX METHODOLOGY 60
FIGURE 14 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 60
2.7 ASSUMPTIONS FOR THE STUDY 61
2.8 LIMITATIONS OF THE STUDY 63
2.9 IMPLICATIONS OF COVID-19 ON THE WEB CONTENT MANAGEMENT MARKET 64
FIGURE 15 QUARTERLY IMPACT OF COVID-19 DURING 2020–2021 64
3 EXECUTIVE SUMMARY 67
TABLE 4 GLOBAL WEB CONTENT MANAGEMENT MARKET SIZE AND GROWTH RATE, 2016–2020 (USD MILLION, Y-O-Y%) 69
TABLE 5 GLOBAL WEB CONTENT MANAGEMENT MARKET SIZE AND GROWTH RATE, 2021–2026 (USD MILLION, Y-O-Y%) 69
FIGURE 16 SOLUTIONS SEGMENT TO HOLD A LARGER MARKET SIZE IN 2021 69
FIGURE 17 INTEGRATED SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021 70
FIGURE 18 PROFESSIONAL SERVICES SEGMENT TO HOLD A LARGER
MARKET SIZE IN 2021 70
FIGURE 19 SYSTEM INTEGRATION AND IMPLEMENTATION SEGMENT TO
HOLD THE LARGEST MARKET SHARE IN 2021 70
FIGURE 20 WEBSITE MANAGEMENT SEGMENT TO HOLD THE LARGEST
MARKET SIZE IN 2021 71
FIGURE 21 ON-PREMISES SEGMENT TO HOLD A LARGER MARKET SHARE IN 2021 71
FIGURE 22 LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SIZE IN 2021 72
FIGURE 23 HEALTHCARE AND LIFE SCIENCE VERTICAL TO GROW AT
HIGHEST CAGR IN 2021 72
FIGURE 24 NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE AND ASIA PACIFIC TO GROW AT THE HIGHEST CAGR IN 2021 73
4 PREMIUM INSIGHTS 74
4.1 ATTRACTIVE OPPORTUNITIES IN THE WEB CONTENT MANAGEMENT MARKET 74
FIGURE 25 CUSTOMERS’ SHIFT TOWARD VIDEO-BASED CONTENT ACROSS THE OTT SPACE TO DRIVE THE GROWTH OF THE WEB CONTENT MANAGEMENT MARKET 74
4.2 WEB CONTENT MANAGEMENT MARKET: TOP THREE APPLICATIONS 75
FIGURE 26 SOCIAL MEDIA MANAGEMENT SEGMENT TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 75
4.3 NORTH AMERICAN WEB CONTENT MANAGEMENT MARKET: BY COMPONENT AND
TOP THREE VERTICALS 75
FIGURE 27 SOLUTIONS SEGMENT AND MEDIA AND ENTERTAINMENT VERTICAL TO HOLD LARGE MARKET SHARES IN 2021 75
4.4 WEB CONTENT MANAGEMENT MARKET, BY REGION 76
FIGURE 28 NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE IN 2021 76
5 MARKET OVERVIEW AND INDUSTRY TRENDS 77
5.1 INTRODUCTION 77
5.2 WEB CONTENT MANAGEMENT: EVOLUTION 77
FIGURE 29 EVOLUTION OF THE WEB CONTENT MANAGEMENT MARKET 77
5.3 WEB CONTENT MANAGEMENT MARKET: ARCHITECTURE 78
FIGURE 30 WEB CONTENT MANAGEMENT: ARCHITECTURE 78
5.4 MARKET DYNAMICS 80
FIGURE 31 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:
WEB CONTENT MANAGEMENT MARKET 80
5.4.1 DRIVERS 80
5.4.1.1 Customers’ shift toward video-based content across the OTT space 80
5.4.1.2 Adoption of AR and VR to enable companies to
modify website content 81
5.4.2 RESTRAINTS 82
5.4.2.1 Interoperability issue due to data integration 82
5.4.3 OPPORTUNITIES 82
5.4.3.1 Increasing shift toward cloud-based SaaS content
management system 82
5.4.3.2 Exponential growth of smartphone users during COVID-19 led to the proliferation of web content management solutions 83
5.4.4 CHALLENGES 83
5.4.4.1 Language transformation and localization of content 83
5.4.4.2 Migration of data into new formats from multiple systems 84
5.4.5 CUMULATIVE GROWTH ANALYSIS 85
5.5 WEB CONTENT MANAGEMENT MARKET: ECOSYSTEM 85
FIGURE 32 WEB CONTENT MANAGEMENT: ECOSYSTEM 85
5.6 CASE STUDY ANALYSIS 86
5.6.1 US CENSUS BUREAU USED ADOBE EXPERIENCE MANAGER TO
HANDLE EXTREMELY HEAVY TRAFFIC ON WEBSITE 86
5.6.2 DEPARTMENT OF CONSERVATION, NEW ZEALAND GAINED ABILITY TO SEARCH AND SHARE DOCUMENTS THROUGH ORACLE CONTENT MANAGEMENT CLOUD SERVICE 87
5.6.3 MITSUBISHI ELECTRIC POWER PRODUCTS DROVE NORTH AMERICAN ENERGY, RAIL TRANSPORTATION, AND LARGE-SCALE VIDEO DISPLAY MARKETS THROUGH AGILITY CMS 87
5.6.4 RED DESALUD UC CHRISTUS CREATED A SEAMLESS PATIENT EXPERIENCE WITH PROGRESS SITEFINITY 88
5.6.5 BANG & OLUFSEN MADE SIGNIFICANT ECOMMERCE
GAINS WITH CONTENTFUL 88
5.6.6 XOS DIGITAL USED EVOQ CONTENT FOR COLLEGIATE SPORTS WEBSITES, INCLUDING PAC-12 CONFERENCE, FOR CREATING AND OPERATING CUSTOMERS’ WEBSITE 89
5.6.7 CINEPLEX USED AGILITY CMS FOR BLAZING FAST MOVIE SEARCH 89
5.6.8 TELENOR PROGRAMMATICALLY UNIFIED CONTENT FROM SEVERAL APIS TO DELIVER IMMERSIVE MEDIA EXPERIENCES WITH GRAPHCMS 90
5.6.9 MASTERCONTROL BOOSTED CONVERSION RATES OVER 57% WITH PROGRESS SITEINFINITY 91
5.6.10 COLLIERS INTERNATIONAL DELIVERED CONTENT EXCELLENCE ACROSS HUNDREDS OF GLOBAL OFFICES WITH BRANDCAST 91
5.7 WEB CONTENT MANAGEMENT MARKET: COVID-19 IMPACT 92
FIGURE 33 WEB CONTENT MANAGEMENT MARKET WITNESSED A MINIMAL SLOWDOWN IN GROWTH IN 2020 93
5.8 PATENT ANALYSIS 93
5.8.1 METHODOLOGY 93
5.8.2 DOCUMENT TYPE 93
TABLE 6 PATENTS FILED 94
5.8.3 INNOVATION AND PATENT APPLICATIONS 94
FIGURE 34 TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2010-2021 94
5.8.3.1 Top applicants 95
FIGURE 35 TOP 10 COMPANIES WITH THE HIGHEST NUMBER OF PATENT
APPLICATIONS, 2010-2021 95
TABLE 7 TOP EIGHT PATENT OWNERS (US) IN THE WEB CONTENT
MANAGEMENT MARKET, 2010-2021 95
5.9 SUPPLY CHAIN ANALYSIS 96
FIGURE 36 SUPPLY CHAIN ANALYSIS: WEB CONTENT MANAGEMENT MARKET 96
5.10 TECHNOLOGY ANALYSIS 97
5.10.1 ARTIFICIAL INTELLIGENCE AND WEB CONTENT MANAGEMENT 97
5.10.2 CLOUD COMPUTING AND WEB CONTENT MANAGEMENT 97
5.10.3 INTERNET OF THINGS AND WEB CONTENT MANAGEMENT 98
5.11 PRICING MODEL ANALYSIS 98
TABLE 8 PRICING: WEB CONTENT MANAGEMENT 99
5.12 PORTER’S FIVE FORCES ANALYSIS 100
TABLE 9 IMPACT OF EACH FORCE ON THE WEB CONTENT MANAGEMENT MARKET 100
FIGURE 37 PORTER’S FIVE FORCES ANALYSIS 100
5.12.1 THREAT OF NEW ENTRANTS 101
5.12.2 THREAT OF SUBSTITUTES 101
5.12.3 BARGAINING POWER OF SUPPLIERS 101
5.12.4 BARGAINING POWER OF BUYERS 101
5.12.5 INTENSITY OF COMPETITIVE RIVALRY 102

5.13 SCENARIO 102
TABLE 10 CRITICAL FACTORS TO IMPACT THE GROWTH OF THE WEB CONTENT MANAGEMENT MARKET 102
6 WEB CONTENT MANAGEMENT MARKET, BY COMPONENT 103
6.1 INTRODUCTION 104
6.1.1 COMPONENTS: COVID-19 IMPACT 104
FIGURE 38 SERVICES SEGMENT TO REGISTER A HIGHER CAGR DURING
THE FORECAST PERIOD 105
TABLE 11 WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT,
2016–2020 (USD MILLION) 105
TABLE 12 WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION) 105
6.2 SOLUTIONS 106
FIGURE 39 INTEGRATED SEGMENT TO REGISTER A HIGHER CAGR
DURING THE FORECAST PERIOD 106
TABLE 13 SOLUTIONS: WEB CONTENT MANAGEMENT MARKET SIZE, BY TYPE,
2016–2020 (USD MILLION) 106
TABLE 14 SOLUTIONS: WEB CONTENT MANAGEMENT MARKET SIZE, BY TYPE,
2021–2026 (USD MILLION) 107
TABLE 15 SOLUTIONS: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2016–202O (USD MILLION) 107
TABLE 16 SOLUTIONS: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 107
6.2.1 STANDALONE 108
6.2.1.1 Growing concern of content teams about reducing linguistic barriers and content intelligence to drive the adoption of web content management standalone solution 108
TABLE 17 STANDALONE MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 108
TABLE 18 STANDALONE MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 109
6.2.2 INTEGRATED 109
6.2.2.1 Need to create, manage, and optimize digital customer
experiences to drive the adoption of web content management integrated solution 109
TABLE 19 INTEGRATED MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 109
TABLE 20 INTEGRATED MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 110
6.3 SERVICES 110
FIGURE 40 MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR
DURING THE FORECAST PERIOD 111
TABLE 21 SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY TYPE,
2016–2020 (USD MILLION) 111
TABLE 22 SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY TYPE,
2021–2026 (USD MILLION) 111
TABLE 23 SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2016–202O (USD MILLION) 112
TABLE 24 SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 112

6.3.1 PROFESSIONAL SERVICES 112
FIGURE 41 CONSULTING SEGMENT TO REGISTER THE HIGHEST CAGR
DURING THE FORECAST PERIOD 113
TABLE 25 PROFESSIONAL SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE,
BY TYPE, 2016–2020 (USD MILLION) 113
TABLE 26 PROFESSIONAL SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE,
BY TYPE, 2021–2026 (USD MILLION) 114
TABLE 27 PROFESSIONAL SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 114
TABLE 28 PROFESSIONAL SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 115
6.3.1.1 Consulting 115
6.3.1.1.1 Consulting services enable companies to lower risks, reduce complexities, and increase RoI to deliver maximum product assurance 115
TABLE 29 CONSULTING MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 116
TABLE 30 CONSULTING MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 116
6.3.1.2 Training, support, and maintenance 116
6.3.1.2.1 Training, support, and maintenance services help customers provide enhancements to solutions and assistance for solving solution-related issues 116
TABLE 31 TRAINING, SUPPORT, AND MAINTENANCE MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 117
TABLE 32 TRAINING, SUPPORT, AND MAINTENANCE MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 117
6.3.1.3 System integration and implementation 117
6.3.1.3.1 Need to ensure minimum risks and cost optimization among companies to drive the demand for system integration and implementation services 117
TABLE 33 SYSTEM INTEGRATION AND IMPLEMENTATION MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 118
TABLE 34 SYSTEM INTEGRATION AND IMPLEMENTATION MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 118
6.3.2 MANAGED SERVICES 118
6.3.2.1 Growing concern over lowering labor costs and eliminating the cost of hiring and training new IT staff driving companies to outsource managed services 118
TABLE 35 MANAGED SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 119
TABLE 36 MANAGED SERVICES: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 119
7 WEB CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE 120
7.1 INTRODUCTION 121
7.1.1 ORGANIZATION SIZE: COVID-19 IMPACT 121
FIGURE 42 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD 122
TABLE 37 WEB CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,
2016–2020 (USD MILLION) 122
TABLE 38 WEB CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION) 122
7.2 LARGE ENTERPRISES 123
7.2.1 INCREASED COMPETITION AMONG LARGE ENTERPRISES TO TRACK AND IMPROVE DIGITAL EXPERIENCES DRIVES THE DEMAND FOR WEB CONTENT MANAGEMENT SOLUTIONS 123
TABLE 39 LARGE ENTERPRISES: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 123
TABLE 40 LARGE ENTERPRISES: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 124
7.3 SMALL AND MEDIUM-SIZED ENTERPRISES 124
7.3.1 CONCERNS ABOUT THE DELIVERY OF OMNICHANNEL CUSTOMER EXPERIENCES DRIVES THE DEMAND FOR WEB CONTENT MANAGEMENT 124
TABLE 41 SMALL AND MEDIUM-SIZED ENTERPRISES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 125
TABLE 42 SMALL AND MEDIUM-SIZED ENTERPRISES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 125
8 WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE 126
8.1 INTRODUCTION 127
8.1.1 DEPLOYMENT MODES: COVID-19 IMPACT 127
FIGURE 43 CLOUD SEGMENT TO REGISTER A HIGHER CAGR DURING
THE FORECAST PERIOD 128
TABLE 43 WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE,
2016–2020 (USD MILLION) 128
TABLE 44 WEB CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE,
2021–2026 (USD MILLION) 128
8.2 ON-PREMISES 129
8.2.1 ENHANCED CONTROL OVER CONTENT ACCESSIBILITY ACROSS THE NETWORK OF ON-PREMISES TO DRIVE THE ADOPTION OF WEB CONTENT MANAGEMENT 129
TABLE 45 ON-PREMISES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 129
TABLE 46 ON-PREMISES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 130
8.3 CLOUD 130
8.3.1 COST-EFFECTIVENESS, EASY ACCESS, AND SCALABILITY TO BOOST THE ADOPTION OF CLOUD WEB CONTENT MANAGEMENT SOLUTIONS 130
TABLE 47 CLOUD: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 131
TABLE 48 CLOUD: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 131
9 WEB CONTENT MANAGEMENT MARKET, BY APPLICATION 132
9.1 INTRODUCTION 133
9.1.1 APPLICATIONS: COVID-19 IMPACT 133
FIGURE 44 WEBSITE MANAGEMENT SEGMENT TO RECORD THE LARGEST
MARKET SIZE DURING THE FORECAST PERIOD 134
TABLE 49 WEB CONTENT MANAGEMENT MARKET SIZE, BY APPLICATION,
2016–2020 (USD MILLION) 135
TABLE 50 WEB CONTENT MANAGEMENT MARKET SIZE, BY APPLICATION,
2021–2026 (USD MILLION) 135
9.2 WEBSITE MANAGEMENT 136
9.2.1 GROWING CONCERN OVER BUILDING, LAUNCHING, AND MANAGING WEBSITES DRIVING THE ADOPTION OF WEBSITE MANAGEMENT 136
TABLE 51 WEBSITE MANAGEMENT: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 136
TABLE 52 WEBSITE MANAGEMENT: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 136
9.3 WORKFLOW MANAGEMENT 137
9.3.1 GROWING CONCERN ABOUT UNDERSTANDING WORK PROCESSES FOR MAPPING OUT TASKS TO DETECT BOTTLENECKS, DELAYS, AND DESIGNS DRIVING THE ADOPTION OF WORKFLOW MANAGEMENT 137
TABLE 53 WORKFLOW MANAGEMENT: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 137
TABLE 54 WORKFLOW MANAGEMENT: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 137
9.4 DOCUMENT MANAGEMENT 138
9.4.1 RISING FOCUS ON STORING, ACCESSING, MANAGING, CONTROLLING,
AND TRACKING DIGITAL DOCUMENTS DRIVING THE DEMAND FOR DOCUMENT MANAGEMENT 138
TABLE 55 DOCUMENT MANAGEMENT: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 138
TABLE 56 DOCUMENT MANAGEMENT: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 139
9.5 CONTENT SCHEDULING / DEPLOYMENT 139
9.5.1 INCREASING FOCUS ON SCHEDULING A LARGE AMOUNT OF CONTENT AND MAKING CONTENT APPROACH MORE INTEGRATED DRIVING THE DEMAND FOR CONTENT SCHEDULING 139
TABLE 57 CONTENT SCHEDULING / DEPLOYMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 139
TABLE 58 CONTENT SCHEDULING / DEPLOYMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 140
9.6 ACCESS CONTROL 140
9.6.1 RISING CONCERN OVER MINIMIZING THE SECURITY RISK OF UNAUTHORIZED ACCESS TO PHYSICAL AND LOGICAL SYSTEMS DRIVING THE DEMAND FOR ACCESS CONTROL 140
TABLE 59 ACCESS CONTROL: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 140
TABLE 60 ACCESS CONTROL: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 141
9.7 SOCIAL MEDIA MANAGEMENT 141
9.7.1 RISING USE OF INTERNET TECHNOLOGY AND INCREASING AVAILABILITY OF INTERNET SERVICES DRIVING THE ADOPTION OF SOCIAL MEDIA MANAGEMENT 141
TABLE 61 SOCIAL MEDIA MANAGEMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 142
TABLE 62 SOCIAL MEDIA MANAGEMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 142
9.8 WORKFORCE OPTIMIZATION 142
9.8.1 GROWING NEED TO BALANCE CUSTOMER SATISFACTION AND ENHANCE WORK QUALITY DRIVING THE DEMAND FOR WORKFORCE OPTIMIZATION 142
TABLE 63 WORKFORCE OPTIMIZATION: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 143
TABLE 64 WORKFORCE OPTIMIZATION: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 143
9.9 OTHER APPLICATIONS 143
TABLE 65 OTHER APPLICATIONS: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2016–202O (USD MILLION) 144
TABLE 66 OTHER APPLICATIONS: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 144
10 WEB CONTENT MANAGEMENT MARKET, BY VERTICAL 145
10.1 INTRODUCTION 146
10.1.1 VERTICALS: COVID-19 IMPACT 146
FIGURE 45 MEDIA AND ENTERTAINMENT VERTICAL TO HOLD THE LARGEST
MARKET SIZE DURING THE FORECAST PERIOD 147
TABLE 67 WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION) 147
TABLE 68 WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 148
10.2 MEDIA AND ENTERTAINMENT 148
10.2.1 INCREASING CHALLENGE OF MEDIA AND ENTERTAINMENT COMPANIES TO MAINTAIN THE VOLUME AND VELOCITY OF CONTENT TO BOOST WEB CONTENT MANAGEMENT ADOPTION 148
TABLE 69 MEDIA AND ENTERTAINMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–202 (USD MILLION) 149
TABLE 70 MEDIA AND ENTERTAINMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 149
10.3 RETAIL AND ECOMMERCE 150
10.3.1 EVER-INCREASING CUSTOMER DATA BASED ON ONLINE PURCHASES,
WEB CLICKS, SOCIAL MEDIA ACTIVITIES, AND SMART CONNECTED DEVICES TO BOOST THE ADOPTION OF WEB CONTENT MANAGEMENT 150
TABLE 71 RETAIL AND ECOMMERCE: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 150
TABLE 72 RETAIL AND ECOMMERCE: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 151
10.4 IT AND TELECOM 151
10.4.1 RISING FOCUS OF TELECOM COMPANIES ON HANDLING VARIOUS ELECTRONIC INFORMATION CHANNELS DRIVING THE ADOPTION OF
WEB CONTENT MANAGEMENT 151
TABLE 73 IT AND TELECOM: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 152
TABLE 74 IT AND TELECOM: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 152
10.5 HEALTHCARE AND LIFE SCIENCES 152
10.5.1 DEMAND FOR ENHANCED PATIENT EXPERIENCES AND QUALITY CARE FOR PERSONALIZED TREATMENTS IN REAL-TIME TO DRIVE THE MARKET GROWTH 152
TABLE 75 HEALTHCARE AND LIFE SCIENCES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 153
TABLE 76 HEALTHCARE AND LIFE SCIENCES: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 153
10.6 BANKING, FINANCIAL SERVICES, AND INSURANCE 154
10.6.1 RISING USE OF MOBILE BANKING SERVICES DRIVING THE GROWTH OF
WEB CONTENT MANAGEMENT SOLUTIONS AND SERVICES 154
TABLE 77 BANKING, FINANCIAL SERVICES, AND INSURANCE: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 154
TABLE 78 BANKING, FINANCIAL SERVICES, AND INSURANCE: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 155
10.7 TRAVEL AND HOSPITALITY 155
10.7.1 GROWING NEED FOR SELLING THE RIGHT PRODUCT TO THE RIGHT CUSTOMER AND AT THE RIGHT MOMENT VIA THE RIGHT CHANNEL
DRIVING THE ADOPTION OF WEB CONTENT MANAGEMENT 155
TABLE 79 TRAVEL AND HOSPITALITY: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2016–2020 (USD MILLION) 156
TABLE 80 TRAVEL AND HOSPITALITY: WEB CONTENT MANAGEMENT MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION) 156
10.8 GOVERNMENT 156
10.8.1 INCREASING NEED TO BUILD MODERN DIGITAL GOVERNMENT TO BOOST THE ADOPTION OF WEB CONTENT MANAGEMENT SOLUTIONS 156
TABLE 81 GOVERNMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 157
TABLE 82 GOVERNMENT: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 157
10.9 EDUCATION 158
10.9.1 GROWING FOCUS ON ONLINE EDUCATION DRIVING THE ADOPTION OF
WEB CONTENT MANAGEMENT SOLUTIONS AND SERVICES 158
TABLE 83 EDUCATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 158
TABLE 84 EDUCATION: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 159
10.10 OTHER VERTICALS 159
TABLE 85 OTHER VERTICALS: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2016–2020 (USD MILLION) 160
TABLE 86 OTHER VERTICALS: WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION, 2021–2026 (USD MILLION) 160
11 WEB CONTENT MANAGEMENT MARKET, BY REGION 161
11.1 INTRODUCTION 162
FIGURE 46 INDIA TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 162
FIGURE 47 ASIA PACIFIC TO WITNESS THE HIGHEST CAGR DURING
THE FORECAST PERIOD 163
TABLE 87 WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2016–2020 (USD MILLION) 163
TABLE 88 WEB CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2021–2026 (USD MILLION) 163
11.2 NORTH AMERICA 164
11.2.1 NORTH AMERICA: COVID-19 IMPACT 164
11.2.2 NORTH AMERICA: REGULATIONS 165
11.2.2.1 Health Insurance Portability and Accountability Act of 1996 165
11.2.2.2 California Consumer Privacy Act 165
11.2.2.3 Gramm–Leach–Bliley Act 165
11.2.2.4 Health Information Technology for Economic and Clinical Health Act 166
11.2.2.5 Sarbanes Oxley Act 166
11.2.2.6 Federal Information Security Management Act 166
11.2.2.7 Payment Card Industry Data Security Standard 166
11.2.2.8 Federal Information Processing Standards 167
FIGURE 48 NORTH AMERICA: MARKET SNAPSHOT 168
TABLE 89 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 168
TABLE 90 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 169
TABLE 91 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION) 169
TABLE 92 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION) 169
TABLE 93 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION) 170
TABLE 94 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 170
TABLE 95 NORTH AMERICA: WEB CONTENT MANAGEMENT SIZE,
BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 170
TABLE 96 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 171
TABLE 97 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 171
TABLE 98 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 171
TABLE 99 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2016–2020 (USD MILLION) 172
TABLE 100 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 172
TABLE 101 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY APPLICATION, 2016–2020 (USD MILLION) 173
TABLE 102 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY APPLICATION, 2021–2026 (USD MILLION) 173
TABLE 103 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION) 174
TABLE 104 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 174
TABLE 105 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION) 175
TABLE 106 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 175
11.2.3 UNITED STATES 175
11.2.3.1 With the increasing customer expectations, companies demand
web content management solutions to help users create, manage, and modify content on a website 175
11.2.4 CANADA 176
11.2.4.1 Increase in investments by the government in various digital initiatives to lead to an increase in social media management to drive the growth of the web content management solution in Canada 176
11.3 EUROPE 176
11.3.1 EUROPE: COVID-19 IMPACT 177
11.3.2 EUROPE: REGULATIONS 177
11.3.2.1 General Data Protection Regulation 177
11.3.2.2 European Committee for Standardization 178
11.3.2.3 European Technical Standards Institute 178
TABLE 107 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 178
TABLE 108 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 178
TABLE 109 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION,
2016–2020 (USD MILLION) 178
TABLE 110 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION,
2021–2026 (USD MILLION) 179
TABLE 111 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE,
2016–2019 (USD MILLION) 179
TABLE 112 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION) 179
TABLE 113 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 180
TABLE 114 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 180
TABLE 115 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 180
TABLE 116 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 181
TABLE 117 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2016–2020 (USD MILLION) 181
TABLE 118 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 181
TABLE 119 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION) 182
TABLE 120 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 182
TABLE 121 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL,
2016–2020 (USD MILLION) 183
TABLE 122 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION) 183
TABLE 123 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY COUNTRY,
2016–2020 (USD MILLION) 184
TABLE 124 EUROPE: WEB CONTENT MANAGEMENT MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION) 184
11.3.3 UNITED KINGDOM 184
11.3.3.1 Increase in the usage of online platforms to lead companies across the UK to display attractive content on websites to drive the adoption of web content management solutions and services 184
11.3.4 GERMANY 185
11.3.4.1 Increase in digital mobility and digital spending to drive the growth of the web content management market in Germany 185
11.3.5 FRANCE 185
11.3.5.1 Growing concern of French vendors about managing content and digital assets for websites due to the changing digital transformation to drive the demand for web content management solutions 185
11.3.6 REST OF EUROPE 185″

“11.4 ASIA PACIFIC 186
11.4.1 ASIA PACIFIC: COVID-19 IMPACT 186
11.4.2 ASIA PACIFIC: REGULATIONS 187
11.4.2.1 Privacy Commissioner for Personal Data 187
11.4.2.2 Act on the Protection of Personal Information 187
11.4.2.3 Critical Information Infrastructure 187
11.4.2.4 International Organization for Standardization 27001 188
11.4.2.5 Personal Data Protection Act 188
FIGURE 49 ASIA PACIFIC: MARKET SNAPSHOT 189
TABLE 125 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2020 (USD MILLION) 189
TABLE 126 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION) 190
TABLE 127 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION) 190
TABLE 128 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION) 190
TABLE 129 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION) 191
TABLE 130 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 191
TABLE 131 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 191
TABLE 132 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 192
TABLE 133 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 192
TABLE 134 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 192
TABLE 135 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2016–2020 (USD MILLION) 193
TABLE 136 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 193
TABLE 137 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2020 (USD MILLION) 194
TABLE 138 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY APPLICATION, 2021–2026 (USD MILLION) 194
TABLE 139 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION) 195
TABLE 140 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 195
TABLE 141 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION) 196
TABLE 142 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 196
11.4.3 CHINA 197
11.4.3.1 Growing concern of Chinese vendors over migrating their
existing information in enterprises into a new format to enhance customer experience will drive the demand for web content management solution 197
11.4.4 JAPAN 197
11.4.4.1 Increasing usage of social media platforms in Japan to drive the adoption of web content management solutions to better enhance the customer experience through rich web content 197
11.4.5 INDIA 198
11.4.5.1 The growing concern of companies across India to have better content creation and maintenance of web pages for enhanced digital experience to boost the demand for web content management 198
11.4.6 REST OF ASIA PACIFIC 198
11.5 MIDDLE EAST AND AFRICA 199
11.5.1 MIDDLE EAST AND AFRICA: COVID-19 IMPACT 199
11.5.2 MIDDLE EAST AND AFRICA: REGULATIONS 200
11.5.2.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017 200
11.5.2.2 Cloud Computing Framework 200
11.5.2.3 GDPR Applicability in the Kingdom of Saudi Arabia (KSA) 200
11.5.2.4 Protection of Personal Information Act 201
TABLE 143 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 201
TABLE 144 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 201
TABLE 145 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY SOLUTION, 2016–2020 (USD MILLION) 201
TABLE 146 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY SOLUTION, 2021–2026 (USD MILLION) 202
TABLE 147 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY SERVICE, 2016–2020 (USD MILLION) 202
TABLE 148 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY SERVICE, 2021–2026 (USD MILLION) 202
TABLE 149 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2016–2020 (USD MILLION) 203
TABLE 150 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 203
TABLE 151 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 203
TABLE 152 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 204
TABLE 153 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2016–2020 (USD MILLION) 204
TABLE 154 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 204
TABLE 155 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY APPLICATION, 2016–2020 (USD MILLION) 205
TABLE 156 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY APPLICATION, 2021–2026 (USD MILLION) 205
TABLE 157 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY VERTICAL, 2016–2020 (USD MILLION) 206
TABLE 158 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY VERTICAL, 2021–2026 (USD MILLION) 206
TABLE 159 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY COUNTRY, 2016–2020 (USD MILLION) 207
TABLE 160 MIDDLE EAST AND AFRICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY COUNTRY, 2021–2026 (USD MILLION) 207
11.5.3 KINGDOM OF SAUDI ARABIA 207
11.5.3.1 Growing need of companies across KSA to achieve industry-specific regulatory compliance, provide personalized customer experience, and improve content for websites to drive the demand for web content management solutions 207
11.5.4 UNITED ARAB EMIRATES 208
11.5.4.1 Increase in government support and digitalization and the adoption of technological advancements to drive the demand for web content management solutions across UAE 208
11.5.5 SOUTH AFRICA 208
11.5.5.1 Increasing awareness of web managers to establish a structured workflow and in-house process for publishing content on websites to drive the demand for web content management solution across South Africa 208
11.5.6 REST OF THE MIDDLE EAST AND AFRICA 209
11.6 LATIN AMERICA 209
11.6.1 LATIN AMERICA: COVID-19 IMPACT 209
11.6.2 LATIN AMERICA: REGULATIONS 210
11.6.2.1 Brazil Data Protection Law 210
11.6.2.2 Argentina Personal Data Protection Law No. 25.326 210
TABLE 161 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY COMPONENT, 2016–2020 (USD MILLION) 210
TABLE 162 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION) 211
TABLE 163 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION, 2016–2020 (USD MILLION) 211
TABLE 164 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SOLUTION, 2021–2026 (USD MILLION) 211
TABLE 165 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2020 (USD MILLION) 211
TABLE 166 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION) 212
TABLE 167 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2016-2020 (USD MILLION) 212
TABLE 168 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY PROFESSIONAL SERVICE, 2021–2026 (USD MILLION) 212
TABLE 169 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 213
TABLE 170 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 213
TABLE 171 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2016–2020 (USD MILLION) 213
TABLE 172 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 213
TABLE 173 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY APPLICATION, 2016–2020 (USD MILLION) 214
TABLE 174 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE,
BY APPLICATION, 2021–2026 (USD MILLION) 214
TABLE 175 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2020 (USD MILLION) 215
TABLE 176 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION) 215
TABLE 177 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2020 (USD MILLION) 216
TABLE 178 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION) 216
11.6.3 BRAZIL 216
11.6.3.1 The evolution of social network adoption, smartphone penetration, and eCommerce to drive the need for real-time web content management solutions in Brazil 216
11.6.4 MEXICO 217
11.6.4.1 Need to display personalized content to enhance customer interactions and satisfaction to drive the web content management solutions in Mexico 217
11.6.5 REST OF LATIN AMERICA 217

12 COMPETITIVE LANDSCAPE 218
12.1 OVERVIEW 218
12.2 KEY PLAYER STRATEGIES 218
FIGURE 50 TOP 5 KEY PLAYER STRATEGIES 218
12.3 MARKET SHARE, 2020 219
FIGURE 51 ADOBE LED THE WEB CONTENT MANAGEMENT MARKET IN 2020 220
12.4 HISTORICAL REVENUE ANALYSIS OF KEY MARKET PLAYERS 221
FIGURE 52 REVENUE ANALYSIS OF KEY MARKET PLAYERS 221
12.5 COMPANY EVALUATION MATRIX DEFINITIONS AND METHODOLOGY 222
12.5.1 STAR 222
12.5.2 EMERGING LEADERS 222
12.5.3 PERVASIVE 222
12.5.4 PARTICIPANTS 222
FIGURE 53 WEB CONTENT MANAGEMENT MARKET (GLOBAL),
COMPANY EVALUATION QUADRANT, 2020 223
12.6 STRENGTH OF PRODUCT PORTFOLIO 224
FIGURE 54 PRODUCT PORTFOLIO ANALYSIS OF TOP PLAYERS IN THE
WEB CONTENT MANAGEMENT MARKET 224
12.7 BUSINESS STRATEGY EXCELLENCE 225
FIGURE 55 BUSINESS STRATEGY EXCELLENCE OF TOP PLAYERS IN THE WEB CONTENT MANAGEMENT MARKET 225
12.8 RANKING OF KEY MARKET PLAYERS IN THE WEB CONTENT
MANAGEMENT MARKET, 2020 226
FIGURE 56 RANKING OF KEY PLAYERS, 2020 226
12.9 COMPANY (MAJOR PLAYERS) PRODUCT FOOTPRINT ANALYSIS 226
TABLE 179 COMPANY (MAJOR PLAYERS) PRODUCT FOOTPRINT 226
TABLE 180 COMPANY (MAJOR PLAYERS) VERTICAL FOOTPRINT – PART 1 227
TABLE 181 COMPANY (MAJOR PLAYERS) VERTICAL FOOTPRINT – PART 2 228
TABLE 182 COMPANY (MAJOR PLAYERS) REGION FOOTPRINT 229
12.10 STARTUP/SME EVALUATION MATRIX, 2020 230
12.10.1 PROGRESSIVE COMPANIES 230
12.10.2 RESPONSIVE COMPANIES 230
12.10.3 DYNAMIC COMPANIES 230
12.10.4 STARTING BLOCKS 230
FIGURE 57 WEB CONTENT MANAGEMENT MARKET (GLOBAL),
STARTUP/SME EVALUATION QUADRANT, 2020 231
12.11 STRENGTH OF PRODUCT PORTFOLIO 232
FIGURE 58 PRODUCT PORTFOLIO ANALYSIS OF TOP STARTUPS IN THE WEB CONTENT MANAGEMENT MARKET 232
12.12 BUSINESS STRATEGY EXCELLENCE 232
FIGURE 59 BUSINESS STRATEGY EXCELLENCE OF TOP STARTUPS IN THE WEB CONTENT MANAGEMENT MARKET 232

12.13 COMPANY (STARTUPS/SMES) PRODUCT FOOTPRINT ANALYSIS 233
TABLE 183 COMPANY (STARTUPS/SMES) PRODUCT FOOTPRINT 233
TABLE 184 COMPANY (STARTUPS/SMES) VERTICAL FOOTPRINT – PART 1 233
TABLE 185 COMPANY (STARTUPS/SMES) VERTICAL FOOTPRINT – PART 2 234
TABLE 186 COMPANY (STARTUPS/SMES) REGION FOOTPRINT 234
12.14 COMPETITIVE SCENARIO 235
12.14.1 NEW SOLUTION LAUNCHES AND PRODUCT ENHANCEMENTS 235
TABLE 187 NEW SOLUTION LAUNCHES AND PRODUCT ENHANCEMENTS, 2018–2019 235
12.14.2 DEALS 237
TABLE 188 DEALS, 2019–2021 237
12.14.3 OTHERS 239
TABLE 189 OTHERS, 2019–2020 239
13 COMPANY PROFILES 240
13.1 INTRODUCTION 240
(Business Overview, Solutions/Services Offered, Recent Developments, COVID-19 Developments, and MnM View)*
13.2 MAJOR PLAYERS 240
13.2.1 ADOBE 240
TABLE 190 ADOBE: BUSINESS OVERVIEW 241
FIGURE 60 ADOBE: FINANCIAL OVERVIEW 241
TABLE 191 ADOBE: SOLUTIONS/SERVICES OFFERED 242
TABLE 192 ADOBE: WEB CONTENT MANAGEMENT MARKET:
SOLUTION LAUNCHES AND ENHANCEMENTS 242
TABLE 193 ADOBE: WEB CONTENT MANAGEMENT MARKET: DEALS 243
13.2.2 MICROSOFT 245
TABLE 194 MICROSOFT: BUSINESS OVERVIEW 245
FIGURE 61 MICROSOFT: FINANCIAL OVERVIEW 246
TABLE 195 MICROSOFT: SOLUTIONS/SERVICES OFFERED 246
TABLE 196 MICROSOFT: WEB CONTENT MANAGEMENT MARKET:
SOLUTION LAUNCHES AND ENHANCEMENTS 247
TABLE 197 MICROSOFT: WEB CONTENT MANAGEMENT MARKET: DEALS 247
TABLE 198 MICROSOFT: WEB CONTENT MANAGEMENT MARKET: OTHERS 248
13.2.3 ORACLE 250
TABLE 199 ORACLE: BUSINESS OVERVIEW 250
FIGURE 62 ORACLE: COMPANY SNAPSHOT 251
TABLE 200 ORACLE: SOLUTIONS/SERVICES OFFERED 251
TABLE 201 ORACLE: WEB CONTENT MANAGEMENT MARKET:
SOLUTION LAUNCHES AND ENHANCEMENTS 252
TABLE 202 ORACLE: WEB CONTENT MANAGEMENT MARKET: DEALS 252
13.2.4 OPENTEXT 254
TABLE 203 OPENTEXT: BUSINESS OVERVIEW 254
FIGURE 63 OPENTEXT: FINANCIAL OVERVIEW 255
TABLE 204 OPENTEXT: SOLUTIONS/SERVICES OFFERED 255
TABLE 205 OPENTEXT: WEB CONTENT MANAGEMENT MARKET:
SOLUTION LAUNCHES AND ENHANCEMENTS 256
TABLE 206 OPENTEXT: WEB CONTENT MANAGEMENT MARKET: DEALS 256
TABLE 207 OPENTEXT: WEB CONTENT MANAGEMENT MARKET: OTHERS 257
13.2.5 RWS 259
TABLE 208 RWS: BUSINESS OVERVIEW 259
FIGURE 64 RWS: COMPANY SNAPSHOT 260
TABLE 209 RWS: SOLUTIONS/SERVICES OFFERED 260
TABLE 210 RWS: WEB CONTENT MANAGEMENT MARKET:
SOLUTION LAUNCHES AND ENHANCEMENTS 261
TABLE 211 RWS: WEB CONTENT MANAGEMENT MARKET: DEALS 261
13.2.6 PROGRESS 264
TABLE 212 PROGRESS: BUSINESS OVERVIEW 264
FIGURE 65 PROGRESS: COMPANY SNAPSHOT 265
TABLE 213 PROGRESS: SOLUTIONS/SERVICES OFFERED 265
TABLE 214 PROGRESS: WEB CONTENT MANAGEMENT MARKET:
SOLUTION LAUNCHES AND ENHANCEMENTS 266
TABLE 215 PROGRESS: WEB CONTENT MANAGEMENT MARKET: DEALS 266
13.2.7 UPLAND SOFTWARE 268
TABLE 216 UPLAND SOFTWARE: BUSINESS OVERVIEW 268
FIGURE 66 UPLAND SOFTWARE: COMPANY SNAPSHOT 269
TABLE 217 UPLAND SOFTWARE: SOLUTIONS/SERVICES OFFERED 269
TABLE 218 UPLAND SOFTWARE: WEB CONTENT MANAGEMENT MARKET: DEALS 270
13.2.8 IBM 271
TABLE 219 IBM: BUSINESS OVERVIEW 271
FIGURE 67 IBM: FINANCIAL OVERVIEW 272
TABLE 220 IBM: SOLUTIONS/SERVICES OFFERED 272
TABLE 221 IBM: WEB CONTENT MANAGEMENT MARKET:
SOLUTION LAUNCHES AND ENHANCEMENTS 273
TABLE 222 IBM: WEB CONTENT MANAGEMENT MARKET: DEALS 273
TABLE 223 IBM: WEB CONTENT MANAGEMENT MARKET: OTHERS 274
13.2.9 HUBSPOT 275
TABLE 224 HUBSPOT: BUSINESS OVERVIEW 275
FIGURE 68 HUBSPOT: COMPANY SNAPSHOT 276
TABLE 225 HUBSPOT: SOLUTIONS/ SERVICES OFFERED 276
TABLE 226 HUBSPOT: WEB CONTENT MANAGEMENT MARKET:
SOLUTION LAUNCHES AND ENHANCEMENTS 277
TABLE 227 HUBSPOT: WEB CONTENT MANAGEMENT MARKET: DEALS 277
13.2.10 HCL 278
TABLE 228 HCL: BUSINESS OVERVIEW 278
FIGURE 69 HCL: COMPANY SNAPSHOT 279
TABLE 229 HCL: SOLUTIONS/ SERVICES OFFERED 279
TABLE 230 HCL: WEB CONTENT MANAGEMENT MARKET:
SOLUTION LAUNCHES AND ENHANCEMENTS 280
13.2.11 E-SPIRIT 281
13.2.12 SITECORE 282
13.2.13 KENTICO 283
13.2.14 FRANKLY MEDIA 284
13.2.15 DUDA 284
13.2.16 AGILITY 285
13.2.17 GX SOFTWARE 285
13.2.18 SOLODEV 286
13.2.19 SITEGLIDE 286
13.2.20 AMPLIENCE 287
13.3 STARTUP/SME PROFILES 287
13.3.1 CONTENTFUL 287
13.3.2 CONTENTSTACK 288
13.3.3 STORYBLOK 288
13.3.4 PANTHEON 289
13.3.5 BRANDCAST 289
13.3.6 WEBFLOW 290
13.3.7 BYNDER 290
13.3.8 DOCSIE 291
13.3.9 GRAPHCMS 291
13.3.10 STRAPI 292
* Business Overview, Solutions/Services Offered, Recent Developments, COVID-19 Developments, and MnM View might not be captured in case of unlisted companies.
14 ADJACENT AND RELATED MARKETS 293
14.1 INTRODUCTION 293
14.2 ENTERPRISE CONTENT MANAGEMENT MARKET – GLOBAL FORECAST TO 2025 293
14.2.1 MARKET DEFINITION 293
14.2.2 MARKET OVERVIEW 293
TABLE 231 GLOBAL ENTERPRISE CONTENT MANAGEMENT MARKET SIZE AND
GROWTH RATE, 2018–2025 (USD MILLION, Y-O-Y% ) 293
14.2.2.1 Enterprise content management market, by component 294
TABLE 232 ENTERPRISE CONTENT MANAGEMENT MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION) 294
14.2.2.2 Enterprise content management market, by deployment mode 294
TABLE 233 ENTERPRISE CONTENT MANAGEMENT MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION) 295
14.2.2.3 Enterprise content management market, by organization size 295
TABLE 234 ENTERPRISE CONTENT MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION) 295
14.2.2.4 Enterprise content management market, by business function 295
TABLE 235 ENTERPRISE CONTENT MANAGEMENT MARKET SIZE,
BY BUSINESS FUNCTION, 2018–2025 (USD MILLION) 296
14.2.2.5 Enterprise content management market, by vertical 296
TABLE 236 ENTERPRISE CONTENT MANAGEMENT MARKET SIZE, BY VERTICAL,
2018–2025 (USD MILLION) 296
14.2.2.6 Enterprise content management market, by region 297
TABLE 237 ENTERPRISE CONTENT MANAGEMENT MARKET SIZE, BY REGION,
2018–2025 (USD MILLION) 297
14.3 MOBILE APPS AND WEB ANALYTICS MARKET – GLOBAL FORECAST TO 2025 297
14.3.1 MARKET DEFINITION 297
14.3.2 MARKET OVERVIEW 297
TABLE 238 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2015–2019 (USD MILLION, Y-O-Y%) 298
TABLE 239 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y%) 298
14.3.2.1 Mobile apps and web analytics market, by component 298
TABLE 240 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION) 298
TABLE 241 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION) 299
14.3.2.2 Mobile apps and web analytics market, by application 299
TABLE 242 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2019 (USD MILLION) 299
TABLE 243 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION) 300
14.3.2.3 Mobile apps and web analytics market, by deployment mode 300
TABLE 244 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION) 300
TABLE 245 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION) 301
14.3.2.4 Mobile apps and web analytics market, by organization size 301
TABLE 246 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 301
TABLE 247 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 302
14.3.2.5 Mobile apps and web analytics market, by industry vertical 302
TABLE 248 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION) 302
TABLE 249 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION) 303
14.3.2.6 Mobile apps and web analytics market, by region 303
TABLE 250 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION) 304
TABLE 251 MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION) 304

15 APPENDIX 305
15.1 INDUSTRY EXPERTS 305
15.2 DISCUSSION GUIDE 306
15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 313
15.4 AVAILABLE CUSTOMIZATIONS 315
15.5 RELATED REPORTS 315
15.6 AUTHOR DETAILS 316”

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