Web Content Management Market - Global Forecast To 2029
商品番号 : SMB-2255
| 出版社 | MarketsandMarkets |
| 出版年月 | 2025年2月 |
| ページ数 | 320 |
| 図表数 | 273 |
| 価格タイプ | シングルユーザライセンス |
| 価格 | USD 4,950 |
| 種別 | 英文調査報告書 |
Report Overview
The web content management market is projected to grow from USD 10.65 billion in 2024 to USD 24.97 billion in 2029, at a CAGR of 18.6% during the forecast period.
ウェブコンテンツ管理（WCM）市場は、2024 年の 106 億 5000 万ドルから 2029 年には 249 億 7000 万ドルまで、予測期間中に 18.6% の CAGR で成長すると予測されています
The market is anticipated to grow due to the growing need for integration with digital tools like CRM and analytics, the rising volume of digital content creation demanding efficient management solutions, and the necessity for effective content distribution across social media platforms as they become vital marketing channels. However, the market also faces restraints, including the potential for pre-designed templates to hinder creativity and originality, growing concerns regarding data protection that may limit content management functionalities, and reliance on specific vendors that can restrict future flexibility and scalability.
CRMや分析などのデジタルツールとの統合のニーズの高まり、効率的な管理ソリューションを必要とするデジタルコンテンツ作成量の増加、重要なマーケティングチャネルとなっているソーシャルメディアプラットフォーム全体での効果的なコンテンツ配信の必要性などにより、市場は成長すると予想されています。しかし、市場はまた、事前に設計されたテンプレートが創造性や独創性を妨げる可能性、コンテンツ管理機能を制限する可能性があるデータ保護に関する懸念の増大、将来の柔軟性や拡張性を制限する可能性がある特定のベンダーへの依存などの制約にも直面しています。
“Need to manage vast unstructured data and improve patient engagement through digital content solutions”
The healthcare and life sciences end user segment market is set for rapid growth driven by the increasing demand for efficient content management solutions to handle the vast amounts of unstructured data generated within the industry. As healthcare organizations create and manage extensive digital content, including patient records, research data, educational materials, and regulatory documentation, the need for robust WCM solutions becomes critical. These solutions facilitate streamlined content workflows, enhance collaboration among healthcare professionals, and ensure compliance with stringent regulations. Additionally, with the focus on improving patient engagement and experience, healthcare providers are leveraging WCM systems to deliver personalized content and resources to patients across multiple digital channels.
“Enterprise segment set to lead web content management market driven by demand for robust digital solutions”
The Enterprise segment is set to capture the largest market share of web content management market during the forecast period due to its extensive need for managing vast amounts of digital content across multiple channels. Enterprises require robust web content management solutions to ensure seamless integration with various digital tools, enhance collaboration among teams, and maintain consistent branding. The increasing focus on data-driven decision-making and personalized customer experiences further drives the demand for advanced web content management systems, allowing enterprises to efficiently manage, distribute, and analyze content, ultimately supporting their growth and competitive advantage.
“Asia Pacific’s rapid web content management growth fueled by e-commerce and Increasing internet penetration, while North America leads in market size”
The Asia Pacific region is expected to be the fastest growing market for web content management due to the rise of e-commerce platforms, increased investment in digital marketing by SMEs, and a youthful demographic that embraces digital content consumption. Countries like India and China are experiencing significant growth in internet users, driving demand for localized content management solutions. Conversely, North America maintains the largest market share due to the concentration of major technology companies, high spending on advanced analytics, and robust infrastructure for cloud-based web content management systems, facilitating seamless integration across various digital channels.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Web content management market.
- By Company: Tier I – 34%, Tier II – 43%, and Tier III – 23%
- By Designation: C-Level Executives – 50%, D-Level Executives – 30%, and others – 20%
- By Region: North America – 30%, Europe – 30%, Asia Pacific – 25%, Middle East & Africa – 10%, and Latin America – 5%
The report includes the study of key players offering web content management products which include Adobe (US), OpenText (Canada), Microsoft (US), Oracle (US), Automattic (US), RWS (UK), Progress (US), OpenAI (US), Canva (US), Upland Software (US), Yext (US), HubSpot (US), HCL Technologies (India), Sitecore (US), Acquia (US), Optimizely (US), Bloomreach (US), Lumen Technologies (US), Contentful (Germany), Pantheon (US), ContentStack (US), WebFlow (US), Bynder (Netherlands), Kentico (Czech Republic), Storyblok (Austria), Hygraph (Germany), Strapi (France), Amplience (UK), SiteGlide (UK), Solodev (US), GX Software (Netherlands), Agility (Canada), Synthesia (US), Enonic (Norway), Squiz (Australia), Crownpeak (US), Brightspot (US), Coremedia (Germany), Kontent.ai (Czech Republic), Zesty.io (US), Magnolia (Switzerland), dotCMS (US), Dynamicweb (Denmark), Sanity (US).
Research coverage
This research report categorizes the web content management market by product type (content management, digital asset management (DAM), personalization & targeting, content marketing, website development & management, workflow management and other product types), by deployment mode (cloud and on-premise), by architecture (coupled, decoupled, headless and hybrid), by end user (enterprise and individuals), end user by enterprise (media & entertainment , retail & eCommerce , software & technology, healthcare & life sciences , BFSI, travel & hospitality, government, education and others [manufacturing, transportation & logistics, telecommunication]), and by region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the web content management market. A detailed analysis of the key industry players has been done to provide insights into their business overview of products; key strategies; contracts, partnerships, agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the web content management market. Competitive analysis of upcoming startups in the web content management market ecosystem is covered in this report.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall web content management market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (Growing demand for personalized content, Omnichannel Marketing drives the demand for unified content management across multiple channels and AI to enhance content management with automation), restraints (Interoperability issue due to data integration and complexity of managing large-scale implementations), opportunities (Increasing shift toward cloud-based SaaS content, management system and the shift towards interactive content to boosts user engagement and experience), and challenges (Migration of data into new formats from multiple systems, user permissions and security challenges the market growth).
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the web content management market.
- Market Development: Comprehensive information about lucrative markets – the report analyses the web content management market across varied regions.
- Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the web content management market.
- Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Adobe (US), OpenText (Canada), Microsoft (US), Oracle (US), Automattic (US), RWS (UK), Progress (US), OpenAI (US), Canva (US), Upland Software (US), Yext (US), HubSpot (US), HCL Technologies (India), Sitecore (US), Acquia (US), Optimizely (US), Bloomreach (US), Lumen Technologies (US), Contentful (Germany), Pantheon (US), ContentStack (US), WebFlow (US), Bynder (Netherlands), Kentico (Czech Republic), Storyblok (Austria), Hygraph (Germany), Strapi (France), Amplience (UK), SiteGlide (UK), Solodev (US), GX Software (Netherlands), Agility (Canada), Synthesia (US), Enonic (Norway), Squiz (Australia), Crownpeak (US), Brightspot (US), Coremedia (Germany), Kontent.ai (Czech Republic), Zesty.io (US), Magnolia (Switzerland), dotCMS (US), Dynamicweb (Denmark), Sanity (US) among others in the Web content management market. The report also helps stakeholders understand the pulse of the Web content management market and provides them with information on key market drivers, restraints, challenges, and opportunities.
Table of Contents
1 INTRODUCTION 29
1.1 STUDY OBJECTIVES 29
1.2 MARKET DEFINITION 29
1.2.1 INCLUSIONS AND EXCLUSIONS 30
1.3 MARKET SCOPE 31
1.3.1 MARKET SEGMENTATION 31
1.3.2 YEARS CONSIDERED 32
1.4 CURRENCY CONSIDERED 32
1.5 STAKEHOLDERS 33
1.6 SUMMARY OF CHANGES 33
2 RESEARCH METHODOLOGY 34
2.1 RESEARCH DATA 34
2.1.1 SECONDARY DATA 35
2.1.2 PRIMARY DATA 35
2.1.2.1 Breakup of primary profiles 36
2.1.2.2 Key industry insights 36
2.2 MARKET BREAKUP AND DATA TRIANGULATION 37
2.3 MARKET SIZE ESTIMATION 38
2.3.1 TOP-DOWN APPROACH 38
2.3.2 BOTTOM-UP APPROACH 39
2.4 MARKET FORECAST 43
2.5 RESEARCH ASSUMPTIONS 44
2.6 RESEARCH LIMITATIONS 45
3 EXECUTIVE SUMMARY 46
4 PREMIUM INSIGHTS 52
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN WEB CONTENT MANAGEMENT MARKET 52
4.2 WEB CONTENT MANAGEMENT MARKET, BY TOP 3 ENTERPRISES 53
4.3 WEB CONTENT MANAGEMENT MARKET IN NORTH AMERICA,
BY PRODUCT TYPE AND ENTERPRISE 53
4.4 WEB CONTENT MANAGEMENT MARKET, BY REGION 54
5 MARKET OVERVIEW AND INDUSTRY TRENDS 55
5.1 INTRODUCTION 55
5.2 MARKET DYNAMICS 55
5.2.1 DRIVERS 56
5.2.1.1 Expansion of e-commerce platforms requiring dynamic content delivery 56
5.2.1.2 Rapid growth in video and multimedia content consumption 56
5.2.1.3 Rapid integration of AI and automation 56
5.2.2 RESTRAINTS 57
5.2.2.1 Vendor lock-in concerns due to proprietary CMS solutions 57
5.2.2.2 Complexity of managing large-scale implementations 57
5.2.3 OPPORTUNITIES 57
5.2.3.1 Rising demand for multichannel digital content strategies 57
5.2.3.2 Shift toward interactive content 58
5.2.4 CHALLENGES 58
5.2.4.1 Limited support for emerging content formats and technologies 58
5.2.4.2 Managing user permissions and security 58
5.3 WEB CONTENT MANAGEMENT: EVOLUTION 59
5.4 SUPPLY CHAIN ANALYSIS 60
5.5 ECOSYSTEM ANALYSIS 61
5.5.1 CONTENT MANAGEMENT PROVIDERS 63
5.5.2 DIGITAL ASSET MANAGEMENT PROVIDERS 63
5.5.3 WEBSITE DEVELOPMENT & MANAGEMENT PROVIDERS 63
5.5.4 WORKFLOW MANAGEMENT PROVIDERS 63
5.5.5 TECHNOLOGY PARTNERS 63
5.5.6 END USERS 63
5.6 CASE STUDY ANALYSIS 64
5.6.1 SAVAGE VENTURES TRIPLED CONTENT OUTPUT AND AUDIENCE GROWTH WITH WORDPRESS VIP 64
5.6.2 BURBERRY BOOSTS DIGITAL AGILITY WITH CONTENTSTACK’S HEADLESS CMS 64
5.6.3 AMPLIENCE STREAMLINED LANDMARK GROUP’S CONTENT, SPEEDING UP UPDATES SIGNIFICANTLY 65
5.6.4 VANGUARD BOOSTS EFFICIENCY, PERSONALIZATION, AND ENGAGEMENT WITH ADOBE CMS 66
5.6.5 PEP TRANSFORMED DIGITAL ASSET MANAGEMENT WITH OPENTEXT FOR STREAMLINED WORKFLOWS 67
5.7 REGULATORY LANDSCAPE 67
5.7.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 68
5.7.2 REGULATIONS, BY REGION 71
5.7.2.1 North America 71
5.7.2.1.1 California Consumer Privacy Act (CCPA) (US) 71
5.7.2.1.2 Federal Trade Commission (FTC), 1914 (US) 71
5.7.2.1.3 Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada) 71
5.7.2.2 Europe 72
5.7.2.2.1 General Data Protection Regulation (GDPR) (Europe) 72
5.7.2.2.2 Digital Services Act (DSA) 72
5.7.2.3 Asia Pacific 72
5.7.2.3.1 Digital Security Law (DSL) (China) 72
5.7.2.3.2 Personal Information Protection Law (PIPL) (China) 72
5.7.2.3.3 Digital Personal Data Protection Act 2023 (DPDPA) (India) 72
5.7.2.3.4 Act on the Protection of Personal Information (APPI) (Japan) 73
5.7.2.3.5 Personal Data Protection Act 2012 (PDPA) (Singapore) 73
5.7.2.4 Middle East & Africa 73
5.7.2.4.1 Data handling, privacy, and security framework for WCM systems (UAE) 73
5.7.2.4.2 Personal Data Protection Law & Generative Artificial Intelligence Guidelines (KSA) 73
5.7.2.5 Latin America 74
5.7.2.5.1 General Data Protection Law (Brazil) 74
5.7.2.5.2 Federal Law on Protection of Personal Data (Mexico) 74
5.8 PATENT ANALYSIS 74
5.8.1 METHODOLOGY 74
5.8.2 PATENTS FILED, BY DOCUMENT TYPE 74
5.8.3 INNOVATION AND PATENT APPLICATIONS 75
5.9 TECHNOLOGY ANALYSIS 79
5.9.1 KEY TECHNOLOGIES 80
5.9.1.1 AI & ML 80
5.9.1.2 NLP 80
5.9.1.3 CDNs 81
5.9.2 COMPLEMENTARY TECHNOLOGIES 81
5.9.2.1 Big data analytics 81
5.9.2.2 Cloud computing 81
5.9.2.3 IoT 82
5.9.3 ADJACENT TECHNOLOGIES 82
5.9.3.1 Cybersecurity 82
5.9.3.2 Blockchain 83
5.10 PRICING ANALYSIS 83
5.10.1 PRICING TREND OF KEY PLAYERS, BY PRODUCT TYPE 83
5.10.2 INDICATIVE PRICING ANALYSIS OF WEB CONTENT MANAGEMENT, BY END USER 84
5.11 INVESTMENT AND FUNDING SCENARIO 85
5.12 PORTER’S FIVE FORCES ANALYSIS 85
5.12.1 THREAT OF NEW ENTRANTS 86
5.12.2 THREAT OF SUBSTITUTES 87
5.12.3 BARGAINING POWER OF SUPPLIERS 87
5.12.4 BARGAINING POWER OF BUYERS 87
5.12.5 INTENSITY OF COMPETITIVE RIVALRY 87
5.13 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 87
5.14 KEY CONFERENCES AND EVENTS, 2025–2026 88
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA 90
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS 90
5.15.2 BUYING CRITERIA 90
5.16 IMPACT OF AI ON WEB CONTENT MANAGEMENT MARKET 91
5.16.1 TOP USE CASES AND MARKET POTENTIAL 91
5.16.1.1 Key use cases 92
5.16.2 CONTENT CREATION AND PERSONALIZATION 92
5.16.3 SEARCH ENGINE OPTIMIZATION 93
5.16.4 REAL-TIME ANALYTICS AND OPTIMIZATION 93
5.16.5 AUTOMATED CONTENT TAGGING AND CLASSIFICATION 93
5.16.6 CONTENT CURATION AND RECOMMENDATION 93
5.16.7 IMAGE AND VIDEO MANAGEMENT 93
5.16.7.1 Traditional to AI-enhanced web content management roadmap 94
6 WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE 96
6.1 INTRODUCTION 97
6.1.1 PRODUCT TYPE: WEB CONTENT MANAGEMENT MARKET DRIVERS 97
6.2 CONTENT MANAGEMENT 99
6.2.1 RISING ADOPTION OF AI IN CONTENT CREATION AND MANAGEMENT 99
6.2.2 CONTENT CREATION 100
6.2.2.1 AI text generation 101
6.2.2.2 AI image generation 101
6.2.2.3 AI voice generation 101
6.2.2.4 AI video generation 102
6.2.3 CONTENT COLLABORATION 102
6.2.4 CONTENT GOVERNANCE 103
6.2.5 CONTENT ANALYTICS 103
6.2.6 CONTENT DELIVERY 103
6.3 DIGITAL ASSET MANAGEMENT 104
6.3.1 PROVIDING CENTRALIZED ORGANIZATION AND RETRIEVAL OF DIGITAL ASSETS 104
6.3.2 DOCUMENT MANAGEMENT 105
6.3.3 VERSION CONTROL & MANAGEMENT 105
6.3.4 ACCESS CONTROL 106
6.4 PERSONALIZATION & TARGETING 106
6.4.1 INCREASING PERSONALIZED CONTENT TO ENHANCE CUSTOMER EXPERIENCE 106
6.5 CONTENT MARKETING 107
6.5.1 NEED FOR CONSISTENT BRAND MESSAGING ACROSS MULTIPLE DIGITAL CHANNELS 107
6.5.2 SEARCH ENGINE OPTIMIZATION (SEO) RECOMMENDATIONS 108
6.5.2.1 Search and indexing management 109
6.5.3 WEBSITE MEMBERSHIPS 109
6.5.4 CONTENT STRATEGY CREATION 110
6.5.5 AI CONTENT TRANSLATION 110
6.6 WEBSITE DEVELOPMENT & MANAGEMENT 110
6.6.1 DEMAND FOR SEAMLESS USER EXPERIENCES AND OPTIMIZED WEBSITE PERFORMANCE 110
6.6.2 AI-POWERED WEBSITE DEVELOPMENT 111
6.6.3 THEME AND PLUGIN CONTROL 112
6.6.4 WEBSITE DASHBOARDS 112
6.7 WORKFLOW MANAGEMENT 113
6.7.1 STREAMLINED COLLABORATION AND EFFICIENT CONTENT APPROVAL PROCESSES ACROSS TEAMS 113
6.8 OTHERS 114
7 WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE 115
7.1 INTRODUCTION 116
7.1.1 DEPLOYMENT MODE: WEB CONTENT MANAGEMENT MARKET DRIVERS 116
7.2 CLOUD 118
7.2.1 SCALABILITY AND FLEXIBILITY TO ADAPT TO CHANGING BUSINESS NEEDS AND TRAFFIC 118
7.3 ON-PREMISES 119
7.3.1 ENHANCED DATA SECURITY AND CONTROL OVER CONTENT INFRASTRUCTURE 119
8 WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE 120
8.1 INTRODUCTION 121
8.1.1 ARCHITECTURE: WEB CONTENT MANAGEMENT MARKET DRIVERS 121
8.2 COUPLED 123
8.2.1 USER-FRIENDLY INTERFACES AND QUICK IMPLEMENTATION BOOST COUPLED ARCHITECTURE ADOPTION 123
8.3 DECOUPLED 124
8.3.1 ENABLING FLEXIBLE OMNICHANNEL DELIVERY FOR ENHANCED USER EXPERIENCES 124
8.4 HEADLESS 125
8.4.1 EMPOWERING CONTENT REUSE ACROSS CHANNELS WHILE ALLOWING CUSTOM FRONT-END DEVELOPMENT 125
8.5 HYBRID 126
8.5.1 MAXIMIZING CONTENT MANAGEMENT CAPABILITIES BY COMBINING TRADITIONAL EASE WITH MODERN SCALABILITY 126
9 WEB CONTENT MANAGEMENT MARKET, BY END USER 128
9.1 INTRODUCTION 129
9.1.1 END USER: WEB CONTENT MANAGEMENT MARKET DRIVERS 129
9.2 ENTERPRISES 130
9.2.1 MEDIA & ENTERTAINMENT 133
9.2.1.1 Seamless content delivery to enhance audience engagement and monetization strategies 133
9.2.1.2 Publishing & news 134
9.2.1.3 Film & video production 135
9.2.1.4 Gaming & interactive media 135
9.2.1.5 Music & audio streaming 136
9.2.1.6 Advertising & marketing agencies 136
9.2.2 RETAIL AND E-COMMERCE 136
9.2.2.1 Personalized shopping experiences driven by dynamic content increase customer loyalty and sales conversions 136
9.2.3 SOFTWARE & TECHNOLOGY 138
9.2.3.1 Agile content management supports rapid product updates and enhances user documentation accessibility 138
9.2.4 HEALTHCARE & LIFE SCIENCES 139
9.2.4.1 WCM solutions help healthcare professionals improve team communication, enhance patient care results, and uphold compliance 139
9.2.5 BFSI 140
9.2.5.1 Enhanced customer service through consistent and up-to-date information across digital channels 140
9.2.6 TRAVEL & HOSPITALITY 141
9.2.6.1 Ensuring content synchronization and accessibility across various touchpoints 141
9.2.7 GOVERNMENT 142
9.2.7.1 Incorporating built-in compliance checks with web content accessibility guidelines 142
9.2.8 EDUCATION 144
9.2.8.1 Empowering educational institutions to build user-friendly websites for diverse audiences 144
9.2.9 OTHER ENTERPRISES 145
9.3 INDIVIDUALS 146
9.3.1 RISE OF PERSONAL BRANDING DRIVES WCM ADOPTION AMONG INDIVIDUAL USERS 146
10 WEB CONTENT MANAGEMENT MARKET, BY REGION 148
10.1 INTRODUCTION 149
10.2 NORTH AMERICA 151
10.2.1 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET DRIVERS 151
10.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK 152
10.2.3 US 157
10.2.3.1 Rising demand for personalized digital experiences with active support for AI evolution 157
10.2.4 CANADA 158
10.2.4.1 Government support and data governance enhance AI adoption in WCM 158
10.3 EUROPE 158
10.3.1 EUROPE: WEB CONTENT MANAGEMENT MARKET DRIVERS 159
10.3.2 EUROPE: MACROECONOMIC OUTLOOK 159
10.3.3 UK 164
10.3.3.1 Businesses prioritize mobile-optimized, user-friendly platforms for seamless content creation and management 164
10.3.4 FRANCE 165
10.3.4.1 “France Num” initiative encourages SMEs to adopt digital tools and WCM solutions to improve competitiveness 165
10.3.5 GERMANY 165
10.3.5.1 Switch to TYPO3 for public sector websites highlights commitment to transparency, innovation, and cost efficiency 165
10.3.6 ITALY 166
10.3.6.1 Increasing focus on AI-driven functionalities to personalize content and analyze user behavior 166
10.3.7 SPAIN 166
10.3.7.1 Digital Agenda 2025 to support digitization of public administration and adoption of advanced digital tools 166
10.3.8 REST OF EUROPE 167
10.4 ASIA PACIFIC 167
10.4.1 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET DRIVERS 168
10.4.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK 168
10.4.3 CHINA 174
10.4.3.1 Rapid digital transformation and e-commerce growth to drive WCM adoption 174
10.4.4 INDIA 175
10.4.4.1 Digital infrastructure growth and focus on AI integration to foster market growth 175
10.4.5 JAPAN 175
10.4.5.1 Evolving media consumption and rise in digital marketing to fuel market growth 175
10.4.6 SOUTH KOREA 176
10.4.6.1 Open data initiatives and government policies to drive technological innovation 176
10.4.7 ASEAN 176
10.4.7.1 Increasing support for digital transformation initiatives to drive market 176
10.4.8 REST OF ASIA PACIFIC 177
10.5 MIDDLE EAST & AFRICA 177
10.5.1 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET DRIVERS 177
10.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK 178
10.5.3 MIDDLE EAST 183
10.5.3.1 Saudi Arabia 183
10.5.3.1.1 SDAIA to advance data-based governance by introducing projects combining AI and advanced analytics in public services 183
10.5.3.2 UAE 184
10.5.3.2.1 Launch of “Zero Bureaucracy” program to simplify administrative processes and improve citizen access to services 184
10.5.3.3 Turkey 185
10.5.3.3.1 Government push to enhance digital infrastructure to drive market 185
10.5.3.4 Qatar 185
10.5.3.4.1 Focus of “Qatar e-Government 2020 Strategy” on modernizing government websites and services to drive market 185
10.5.3.5 Rest of Middle East 186
10.5.4 AFRICA 186
10.5.4.1 Rapid digitalization and increasing internet penetration to drive market 186
10.6 LATIN AMERICA 187
10.6.1 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET DRIVERS 187
10.6.2 LATIN AMERICA: MACROECONOMIC OUTLOOK 188
10.6.3 BRAZIL 192
10.6.3.1 Government initiatives like E-Digital Strategy to promote digital inclusion to drive market 192
10.6.4 MEXICO 193
10.6.4.1 Government initiatives toward technological advancements to boost market growth 193
10.6.5 ARGENTINA 193
10.6.5.1 Government initiatives like Digital Agenda 2030 to improve digital literacy and access to technology to drive market 193
10.6.6 REST OF LATIN AMERICA 194
11 COMPETITIVE LANDSCAPE 195
11.1 OVERVIEW 195
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022–2024 195
11.3 REVENUE ANALYSIS, 2019–2023 197
11.4 MARKET SHARE ANALYSIS, 2023 197
11.4.1 MARKET RANKING ANALYSIS 198
11.5 PRODUCT COMPARISON 200
11.5.1 ADOBE (ADOBE EXPERIENCE MANAGER) 201
11.5.2 MICROSOFT (MICROSOFT SHAREPOINT) 201
11.5.3 ORACLE (ORACLE CONTENT MANAGEMENT) 201
11.5.4 OPENTEXT (OPENTEXT TEAMSITE) 201
11.5.5 RWS (RWS TRIDION) 201
11.5.6 PROGRESS (PROGRESS SITEFINITY) 202
11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 202
11.6.1 STARS 202
11.6.2 EMERGING LEADERS 202
11.6.3 PERVASIVE PLAYERS 202
11.6.4 PARTICIPANTS 202
11.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 204
11.6.5.1 Company footprint 204
11.6.5.2 Region footprint 205
11.6.5.3 Product type footprint 206
11.6.5.4 Architecture footprint 207
11.6.5.5 Enterprise end user footprint 208
11.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 208
11.7.1 PROGRESSIVE COMPANIES 209
11.7.2 RESPONSIVE COMPANIES 209
11.7.3 DYNAMIC COMPANIES 209
11.7.4 STARTING BLOCKS 209
11.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 211
11.7.5.1 Detailed list of key startups/SMEs 211
11.7.5.2 Competitive benchmarking of key startups/SMEs 213
11.8 COMPETITIVE SCENARIO 214
11.8.1 PRODUCT LAUNCHES AND ENHANCEMENTS 214
11.8.2 DEALS 218
11.9 COMPANY VALUATION AND FINANCIAL METRICS, 2024 220
12 COMPANY PROFILES 221
12.1 INTRODUCTION 221
12.2 MAJOR PLAYERS 221
12.2.1 ADOBE 221
12.2.1.1 Business overview 221
12.2.1.2 Products/Solutions/Services offered 223
12.2.1.3 Recent developments 223
12.2.1.3.1 Product launches and enhancements 223
12.2.1.3.2 Deals 228
12.2.1.4 MnM view 230
12.2.1.4.1 Key strengths 230
12.2.1.4.2 Strategic choices 230
12.2.1.4.3 Weaknesses and competitive threats 231
12.2.2 MICROSOFT 232
12.2.2.1 Business overview 232
12.2.2.2 Products/Solutions/Services offered 233
12.2.2.3 Recent developments 234
12.2.2.3.1 Product launches and enhancements 234
12.2.2.3.2 Deals 235
12.2.2.4 MnM view 236
12.2.2.4.1 Key strengths 236
12.2.2.4.2 Strategic choices 236
12.2.2.4.3 Weaknesses and competitive threats 236
12.2.3 ORACLE 237
12.2.3.1 Business overview 237
12.2.3.2 Products/Solutions/Services offered 238
12.2.3.3 Recent developments 239
12.2.3.3.1 Product launches and enhancements 239
12.2.3.3.2 Deals 240
12.2.3.4 MnM view 241
12.2.3.4.1 Key strengths 241
12.2.3.4.2 Strategic choices 241
12.2.3.4.3 Weaknesses and competitive threats 241
12.2.4 OPENTEXT 242
12.2.4.1 Business overview 242
12.2.4.2 Products/Solutions/Services offered 243
12.2.4.3 Recent developments 244
12.2.4.3.1 Product launches and enhancements 244
12.2.4.3.2 Deals 245
12.2.4.4 MnM view 246
12.2.4.4.1 Key strengths 246
12.2.4.4.2 Strategic choices 246
12.2.4.4.3 Weaknesses and competitive threats 246
12.2.5 RWS 247
12.2.5.1 Business overview 247
12.2.5.2 Products/Solutions/Services offered 248
12.2.5.3 Recent developments 249
12.2.5.3.1 Product launches and enhancements 249
12.2.5.3.2 Deals 251
12.2.5.4 MnM view 251
12.2.5.4.1 Key strengths 251
12.2.5.4.2 Strategic choices 251
12.2.5.4.3 Weaknesses and competitive threats 252
12.2.6 PROGRESS 253
12.2.6.1 Business overview 253
12.2.6.2 Products/Solutions/Services offered 254
12.2.6.3 Recent developments 256
12.2.6.3.1 Product launches and enhancements 256
12.2.6.3.2 Deals 256
12.2.7 UPLAND SOFTWARE 258
12.2.7.1 Business overview 258
12.2.7.2 Products/Solutions/Services offered 259
12.2.7.3 Recent developments 260
12.2.7.3.1 Product launches and enhancements 260
12.2.7.3.2 Deals 261
12.2.8 YEXT 262
12.2.8.1 Business overview 262
12.2.8.2 Products/Solutions/Services offered 263
12.2.8.3 Recent developments 263
12.2.8.3.1 Product launches and enhancements 263
12.2.8.3.2 Deals 263
12.2.9 HUBSPOT 264
12.2.9.1 Business overview 264
12.2.9.2 Products/Solutions/Services offered 265
12.2.9.3 Recent developments 266
12.2.9.3.1 Product launches and enhancements 266
12.2.9.3.2 Deals 266
12.2.10 HCL TECHNOLOGIES 267
12.2.10.1 Business overview 267
12.2.10.2 Products/Solutions/Services offered 268
12.2.10.3 Recent developments 269
12.2.10.3.1 Deals 269
12.3 OTHER PLAYERS 270
12.3.1 CANVA 270
12.3.2 OPENAI 271
12.3.3 LUMEN TECHNOLOGIES 272
12.3.4 SITECORE 273
12.3.5 ACQUIA 274
12.3.6 AUTOMATTIC 275
12.3.7 OPTIMIZELY 276
12.3.8 BLOOMREACH 277
12.3.9 WEBFLOW 278
12.4 STARTUPS/SMES 279
12.4.1 CONTENTFUL 279
12.4.2 PANTHEON 279
12.4.3 CONTENTSTACK 280
12.4.4 BYNDER 280
12.4.5 KENTICO 281
12.4.6 STORYBLOK 282
12.4.7 HYGRAPH 282
12.4.8 STRAPI 283
12.4.9 AMPLIENCE 284
12.4.10 SITEGLIDE 284
12.4.11 SOLODEV 285
12.4.12 GX SOFTWARE 286
12.4.13 AGILITY 286
12.4.14 SYNTHESIA 287
12.4.15 ENONIC 287
12.4.16 SQUIZ 288
12.4.17 CROWNPEAK 289
12.4.18 BRIGHTSPOT 290
12.4.19 COREMEDIA 291
12.4.20 KONTENT.AI 292
12.4.21 ZESTY.IO 293
12.4.22 MAGNOLIA 293
12.4.23 DOTCMS 294
12.4.24 DYNAMICWEB 295
12.4.25 SANITY 295
13 ADJACENT AND RELATED MARKETS 296
13.1 ADJACENT AND RELATED MARKETS 296
13.1.1 INTRODUCTION 296
13.1.2 ENTERPRISE CONTENT MANAGEMENT MARKET – GLOBAL FORECAST 2029 296
13.1.2.1 Market definition 296
13.1.2.2 Market overview 296
13.1.2.2.1 Enterprise content management market, by offering 297
13.1.2.2.2 Enterprise content management market, by business function 298
13.1.2.2.3 Enterprise content management market, by organization size 299
13.1.2.2.4 Enterprise content management market, by vertical 300
13.1.2.2.5 Enterprise content management market, by region 301
13.1.3 MOBILE APPS AND WEB ANALYTICS MARKET – GLOBAL FORECAST TO 2027 302
13.1.3.1 Market definition 302
13.1.3.2 Market overview 303
13.1.3.2.1 Mobile apps and web analytics market, by component 305
13.1.3.2.2 Mobile apps and web analytics market, by deployment mode 306
13.1.3.2.3 Mobile apps and web analytics market, by organization size 306
13.1.3.2.4 Mobile apps and web analytics market, by application 307
13.1.3.2.5 Mobile apps and web analytics market, by vertical 308
13.1.3.2.6 Mobile apps and web analytics market, by region 310
14 APPENDIX 311
14.1 DISCUSSION GUIDE 311
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL 316
14.3 CUSTOMIZATION OPTIONS 318
14.4 RELATED REPORTS 318
14.5 AUTHOR DETAILS 319
LIST OF TABLES
TABLE 1 USD EXCHANGE RATE, 2019–2023 32
TABLE 2 PRIMARY INTERVIEWS 35
TABLE 3 FACTOR ANALYSIS 43
TABLE 4 WEB CONTENT MANAGEMENT MARKET SIZE AND GROWTH RATE,
2019–2023 (USD MILLION, Y-O-Y) 48
TABLE 5 WEB CONTENT MANAGEMENT MARKET SIZE AND GROWTH RATE,
2024–2029 (USD MILLION, Y-O-Y) 48
TABLE 6 ROLE OF COMPANIES IN ECOSYSTEM 61
TABLE 7 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 68
TABLE 8 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 68
TABLE 9 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 69
TABLE 10 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 70
TABLE 11 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 71
TABLE 12 PATENTS FILED, 2015–2025 74
TABLE 13 LIST OF FEW PATENTS IN WEB CONTENT MANAGEMENT MARKET, 2023–2025 76
TABLE 14 PRICING TREND OF KEY PLAYERS, BY PRODUCT TYPE 84
TABLE 15 WEB CONTENT MANAGEMENT MARKET: INDICATIVE PRICING LEVELS OF WEB CONTENT MANAGEMENT PRODUCTS 84
TABLE 16 IMPACT OF PORTER’S FIVE FORCES ON WEB CONTENT MANAGEMENT MARKET 85
TABLE 17 WEB CONTENT MANAGEMENT MARKET: LIST OF KEY CONFERENCES
AND EVENTS, 2025–2026 88
TABLE 18 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR
TOP 3 ENTERPRISES (%) 90
TABLE 19 KEY BUYING CRITERIA FOR TOP 3 ENTERPRISES 91
TABLE 20 WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE,
2019–2023 (USD MILLION) 98
TABLE 21 WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE,
2024–2029 (USD MILLION) 99
TABLE 22 CONTENT MANAGEMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 100
TABLE 23 CONTENT MANAGEMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 100
TABLE 24 DIGITAL ASSET MANAGEMENT: WEB CONTENT MANAGEMENT MARKET,
BY REGION, 2019–2023 (USD MILLION) 104
TABLE 25 DIGITAL ASSET MANAGEMENT: WEB CONTENT MANAGEMENT MARKET,
BY REGION, 2024–2029 (USD MILLION) 105
TABLE 26 PERSONALIZATION & TARGETING: WEB CONTENT MANAGEMENT MARKET,
BY REGION, 2019–2023 (USD MILLION) 107
TABLE 27 PERSONALIZATION & TARGETING: WEB CONTENT MANAGEMENT MARKET,
BY REGION, 2024–2029 (USD MILLION) 107
TABLE 28 CONTENT MARKETING: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 108
TABLE 29 CONTENT MARKETING: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 108
TABLE 30 WEBSITE DEVELOPMENT & MANAGEMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 111
TABLE 31 WEBSITE DEVELOPMENT & MANAGEMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 111
TABLE 32 WORKFLOW MANAGEMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 113
TABLE 33 WORKFLOW MANAGEMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 113
TABLE 34 OTHERS: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2019–2023 (USD MILLION) 114
TABLE 35 OTHERS: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2024–2029 (USD MILLION) 114
TABLE 36 WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE,
2019–2023 (USD MILLION) 117
TABLE 37 WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE,
2024–2029 (USD MILLION) 117
TABLE 38 CLOUD: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2019–2023 (USD MILLION) 118
TABLE 39 CLOUD: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2024–2029 (USD MILLION) 118
TABLE 40 ON-PREMISES: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2019–2023 (USD MILLION) 119
TABLE 41 ON-PREMISES: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2024–2029 (USD MILLION) 119
TABLE 42 WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE,
2019–2023 (USD MILLION) 122
TABLE 43 WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE,
2024–2029 (USD MILLION) 122
TABLE 44 COUPLED: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2019–2023 (USD MILLION) 123
TABLE 45 COUPLED: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2024–2029 (USD MILLION) 123
TABLE 46 DECOUPLED: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2019–2023 (USD MILLION) 124
TABLE 47 DECOUPLED: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2024–2029 (USD MILLION) 125
TABLE 48 HEADLESS: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2019–2023 (USD MILLION) 126
TABLE 49 HEADLESS: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2024–2029 (USD MILLION) 126
TABLE 50 HYBRID: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2019–2023 (USD MILLION) 127
TABLE 51 HYBRID: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2024–2029 (USD MILLION) 127
TABLE 52 WEB CONTENT MANAGEMENT MARKET, BY END USER,
2019–2023 (USD MILLION) 130
TABLE 53 WEB CONTENT MANAGEMENT MARKET, BY END USER,
2024–2029 (USD MILLION) 130
TABLE 54 WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE,
2019–2023 (USD MILLION) 132
TABLE 55 WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE,
2024–2029 (USD MILLION) 132
TABLE 56 ENTERPRISES: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2019–2023 (USD MILLION) 133
TABLE 57 ENTERPRISES: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2024–2029 (USD MILLION) 133
TABLE 58 MEDIA & ENTERTAINMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 134
TABLE 59 MEDIA & ENTERTAINMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 134
TABLE 60 RETAIL AND E-COMMERCE: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 137
TABLE 61 RETAIL AND E-COMMERCE: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 137
TABLE 62 SOFTWARE & TECHNOLOGY: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 138
TABLE 63 SOFTWARE & TECHNOLOGY: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 138
TABLE 64 HEALTHCARE & LIFE SCIENCES: WEB CONTENT MANAGEMENT MARKET,
BY REGION, 2019–2023 (USD MILLION) 139
TABLE 65 HEALTHCARE & LIFE SCIENCES: WEB CONTENT MANAGEMENT MARKET,
BY REGION, 2024–2029 (USD MILLION) 140
TABLE 66 BFSI: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2019–2023 (USD MILLION) 141
TABLE 67 BFSI: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2024–2029 (USD MILLION) 141
TABLE 68 TRAVEL & HOSPITALITY: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 142
TABLE 69 TRAVEL & HOSPITALITY: WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 142
TABLE 70 GOVERNMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2019–2023 (USD MILLION) 143
TABLE 71 GOVERNMENT: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2024–2029 (USD MILLION) 143
TABLE 72 EDUCATION: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2019–2023 (USD MILLION) 144
TABLE 73 EDUCATION: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2024–2029 (USD MILLION) 145
TABLE 74 OTHER ENTERPRISES: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2019–2023 (USD MILLION) 145
TABLE 75 OTHER ENTERPRISES: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2024–2029 (USD MILLION) 146
TABLE 76 INDIVIDUALS: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2019–2023 (USD MILLION) 146
TABLE 77 INDIVIDUALS: WEB CONTENT MANAGEMENT MARKET, BY REGION,
2024–2029 (USD MILLION) 147
TABLE 78 WEB CONTENT MANAGEMENT MARKET, BY REGION, 2019–2023 (USD MILLION) 150
TABLE 79 WEB CONTENT MANAGEMENT MARKET, BY REGION, 2024–2029 (USD MILLION) 150
TABLE 80 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 153
TABLE 81 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 154
TABLE 82 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 154
TABLE 83 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 154
TABLE 84 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE, 2019–2023 (USD MILLION) 155
TABLE 85 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE, 2024–2029 (USD MILLION) 155
TABLE 86 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY END USER,
2019–2023 (USD MILLION) 155
TABLE 87 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY END USER,
2024–2029 (USD MILLION) 155
TABLE 88 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE,
2019–2023 (USD MILLION) 156
TABLE 89 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE,
2024–2029 (USD MILLION) 156
TABLE 90 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY,
2019–2023 (USD MILLION) 157
TABLE 91 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY,
2024–2029 (USD MILLION) 157
TABLE 92 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE,
2019–2023 (USD MILLION) 160
TABLE 93 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE,
2024–2029 (USD MILLION) 160
TABLE 94 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE,
2019–2023 (USD MILLION) 160
TABLE 95 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE,
2024–2029 (USD MILLION) 161
TABLE 96 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE,
2019–2023 (USD MILLION) 161
TABLE 97 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE,
2024–2029 (USD MILLION) 161
TABLE 98 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY END USER,
2019–2023 (USD MILLION) 161
TABLE 99 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY END USER,
2024–2029 (USD MILLION) 162
TABLE 100 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE,
2019–2023 (USD MILLION) 162
TABLE 101 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE,
2024–2029 (USD MILLION) 163
TABLE 102 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY,
2019–2023 (USD MILLION) 163
TABLE 103 EUROPE: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY,
2024–2029 (USD MILLION) 164
TABLE 104 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE,
2019–2023 (USD MILLION) 170
TABLE 105 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE,
2024–2029 (USD MILLION) 170
TABLE 106 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 170
TABLE 107 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 171
TABLE 108 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE,
2019–2023 (USD MILLION) 171
TABLE 109 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE,
2024–2029 (USD MILLION) 171
TABLE 110 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY END USER,
2019–2023 (USD MILLION) 171
TABLE 111 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY END USER,
2024–2029 (USD MILLION) 172
TABLE 112 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE,
2019–2023 (USD MILLION) 172
TABLE 113 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE,
2024–2029 (USD MILLION) 173
TABLE 114 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY,
2019–2023 (USD MILLION) 173
TABLE 115 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY,
2024–2029 (USD MILLION) 174
TABLE 116 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 178
TABLE 117 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 179
TABLE 118 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 179
TABLE 119 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 179
TABLE 120 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET,
BY ARCHITECTURE, 2019–2023 (USD MILLION) 180
TABLE 121 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET,
BY ARCHITECTURE, 2024–2029 (USD MILLION) 180
TABLE 122 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY END USER, 2019–2023 (USD MILLION) 180
TABLE 123 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY END USER, 2024–2029 (USD MILLION) 180
TABLE 124 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, 2019–2023 (USD MILLION) 181
TABLE 125 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE, 2024–2029 (USD MILLION) 181
TABLE 126 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY SUB-REGION, 2019–2023 (USD MILLION) 182
TABLE 127 MIDDLE EAST & AFRICA: WEB CONTENT MANAGEMENT MARKET, BY SUB-REGION, 2024–2029 (USD MILLION) 182
TABLE 128 MIDDLE EAST: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY,
2019–2023 (USD MILLION) 182
TABLE 129 MIDDLE EAST: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY,
2024–2029 (USD MILLION) 183
TABLE 130 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 188
TABLE 131 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 189
TABLE 132 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 189
TABLE 133 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2024–2029 (USD MILLION) 189
TABLE 134 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE, 2019–2023 (USD MILLION) 190
TABLE 135 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ARCHITECTURE, 2024–2029 (USD MILLION) 190
TABLE 136 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY END USER,
2019–2023 (USD MILLION) 190
TABLE 137 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY END USER,
2024–2029 (USD MILLION) 190
TABLE 138 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE,
2019–2023 (USD MILLION) 191
TABLE 139 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY ENTERPRISE,
2024–2029 (USD MILLION) 191
TABLE 140 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY,
2019–2023 (USD MILLION) 192
TABLE 141 LATIN AMERICA: WEB CONTENT MANAGEMENT MARKET, BY COUNTRY,
2024–2029 (USD MILLION) 192
TABLE 142 WEB CONTENT MANAGEMENT MARKET: OVERVIEW OF STRATEGIES ADOPTED
BY PLAYERS, 2022–2024 195
TABLE 143 WEB CONTENT MANAGEMENT MARKET: DEGREE OF COMPETITION 198
TABLE 144 WEB CONTENT MANAGEMENT MARKET: REGION FOOTPRINT 205
TABLE 145 WEB CONTENT MANAGEMENT MARKET: PRODUCT TYPE FOOTPRINT 206
TABLE 146 WEB CONTENT MANAGEMENT MARKET: ARCHITECTURE FOOTPRINT 207
TABLE 147 WEB CONTENT MANAGEMENT MARKET: ENTERPRISE END USER FOOTPRINT 208
TABLE 148 WEB CONTENT MANAGEMENT MARKET: DETAILED LIST OF KEY STARTUPS/SMES 211
TABLE 149 WEB CONTENT MANAGEMENT MARKET: COMPETITIVE BENCHMARKING OF
KEY STARTUPS/SMES 213
TABLE 150 WEB CONTENT MANAGEMENT MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, JANUARY 2022–JANUARY 2025 214
TABLE 151 WEB CONTENT MANAGEMENT MARKET: DEALS,
JANUARY 2022–SEPTEMBER 2024 218
TABLE 152 ADOBE: COMPANY OVERVIEW 222
TABLE 153 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 223
TABLE 154 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS 223
TABLE 155 ADOBE: DEALS 228
TABLE 156 MICROSOFT: COMPANY OVERVIEW 232
TABLE 157 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 233
TABLE 158 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS 234
TABLE 159 MICROSOFT: DEALS 235
TABLE 160 ORACLE: COMPANY OVERVIEW 237
TABLE 161 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 238
TABLE 162 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS 239
TABLE 163 ORACLE: DEALS 240
TABLE 164 OPENTEXT: COMPANY OVERVIEW 242
TABLE 165 OPENTEXT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 243
TABLE 166 OPENTEXT: PRODUCT LAUNCHES AND ENHANCEMENTS 244
TABLE 167 OPENTEXT: DEALS 245
TABLE 168 RWS: COMPANY OVERVIEW 247
TABLE 169 RWS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 248
TABLE 170 RWS: PRODUCT LAUNCHES AND ENHANCEMENTS 249
TABLE 171 RWS: DEALS 251
TABLE 172 PROGRESS: COMPANY OVERVIEW 253
TABLE 173 PROGRESS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 254
TABLE 174 PROGRESS: PRODUCT LAUNCHES AND ENHANCEMENTS 256
TABLE 175 PROGRESS: DEALS 256
TABLE 176 UPLAND SOFTWARE: COMPANY OVERVIEW 258
TABLE 177 UPLAND SOFTWARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 259
TABLE 178 UPLAND SOFTWARE: PRODUCT LAUNCHES AND ENHANCEMENTS 260
TABLE 179 UPLAND SOFTWARE: DEALS 261
TABLE 180 YEXT: COMPANY OVERVIEW 262
TABLE 181 YEXT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 263
TABLE 182 YEXT: PRODUCT LAUNCHES AND ENHANCEMENTS 263
TABLE 183 YEXT: DEALS 263
TABLE 184 HUBSPOT: COMPANY OVERVIEW 264
TABLE 185 HUBSPOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 265
TABLE 186 HUBSPOT: PRODUCT LAUNCHES AND ENHANCEMENTS 266
TABLE 187 HUBSPOT: DEALS 266
TABLE 188 HCL TECHNOLOGIES: COMPANY OVERVIEW 267
TABLE 189 HCL TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 268
TABLE 190 HCL TECHNOLOGIES: DEALS 269
TABLE 191 ENTERPRISE CONTENT MANAGEMENT MARKET, BY OFFERING,
2019–2023 (USD MILLION) 298
TABLE 192 ENTERPRISE CONTENT MANAGEMENT MARKET, BY OFFERING,
2024–2029 (USD MILLION) 298
TABLE 193 ENTERPRISE CONTENT MANAGEMENT MARKET, BY BUSINESS FUNCTION,
2019–2023 (USD MILLION) 298
TABLE 194 ENTERPRISE CONTENT MANAGEMENT MARKET, BY BUSINESS FUNCTION,
2024–2029 (USD MILLION) 299
TABLE 195 ENTERPRISE CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE,
2019–2023 (USD MILLION) 299
TABLE 196 ENTERPRISE CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE,
2024–2029 (USD MILLION) 300
TABLE 197 ENTERPRISE CONTENT MANAGEMENT MARKET, BY VERTICAL,
2019–2023 (USD MILLION) 300
TABLE 198 ENTERPRISE CONTENT MANAGEMENT MARKET, BY VERTICAL,
2024–2029 (USD MILLION) 301
TABLE 199 ENTERPRISE CONTENT MANAGEMENT MARKET, BY REGION,
2019–2023 (USD MILLION) 302
TABLE 200 ENTERPRISE CONTENT MANAGEMENT MARKET, BY REGION,
2024–2029 (USD MILLION) 302
TABLE 201 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE,
2016–2021 (USD MILLION, Y-O-Y%) 304
TABLE 202 MOBILE APPS AND WEB ANALYTICS MARKET SIZE AND GROWTH RATE,
2022–2027 (USD MILLION, Y-O-Y%) 304
TABLE 203 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT,
2016–2021 (USD MILLION) 305
TABLE 204 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT,
2022–2027 (USD MILLION) 305
TABLE 205 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE,
2016–2021 (USD MILLION) 306
TABLE 206 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE,
2022–2027 (USD MILLION) 306
TABLE 207 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE,
2016–2021 (USD MILLION) 306
TABLE 208 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE,
2022–2027 (USD MILLION) 307
TABLE 209 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION,
2016–2021 (USD MILLION) 307
TABLE 210 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION,
2022–2027 (USD MILLION) 308
TABLE 211 MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL,
2016–2021 (USD MILLION) 309
TABLE 212 MOBILE APPS AND WEB ANALYTICS MARKET, BY VERTICAL,
2022–2027 (USD MILLION) 309
TABLE 213 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION,
2016–2021 (USD MILLION) 310
TABLE 214 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION,
2022–2027 (USD MILLION) 310
LIST OF FIGURES
FIGURE 1 WEB CONTENT MANAGEMENT MARKET: RESEARCH DESIGN 34
FIGURE 2 WEB CONTENT MANAGEMENT MARKET: DATA TRIANGULATION 37
FIGURE 3 TOP-DOWN AND BOTTOM-UP APPROACHES 38
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY-SIDE): REVENUE OF PRODUCTS OF WEB CONTENT MANAGEMENT MARKET 39
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2, BOTTOM-UP
(SUPPLY-SIDE): COLLECTIVE REVENUE OF ALL WEB CONTENT MANAGEMENT MARKET PRODUCTS 40
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3, BOTTOM-UP
(SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL WEB CONTENT MANAGEMENT MARKET PRODUCTS 41
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 4, BOTTOM-UP
(DEMAND-SIDE): SHARE OF WEB CONTENT MANAGEMENT MARKET THROUGH OVERALL WEB CONTENT MANAGEMENT MARKET SPENDING 42
FIGURE 8 CONTENT MANAGEMENT SEGMENT TO HOLD LARGEST MARKET SIZE IN 2024 48
FIGURE 9 ON-PREMISES SEGMENT TO HOLD LARGER MARKET SIZE THAN
CLOUD SEGMENT IN 2024 49
FIGURE 10 COUPLED ARCHITECTURE SEGMENT TO ACCOUNT
FOR LARGEST MARKET SIZE IN 2024 49
FIGURE 11 ENTERPRISES SEGMENT TO LEAD MARKET IN 2024 50
FIGURE 12 HEALTHCARE & LIFE SCIENCES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 50
FIGURE 13 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 51
FIGURE 14 AI-DRIVEN CONTENT CREATION AND AUTOMATION TO TRANSFORM MARKET 52
FIGURE 15 HEALTHCARE & LIFE SCIENCES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 53
FIGURE 16 CONTENT MANAGEMENT AND MEDIA & ENTERTAINMENT SEGMENTS TO ACCOUNT FOR LARGEST MARKET SHARES IN 2024 53
FIGURE 17 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024 54
FIGURE 18 WEB CONTENT MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 55
FIGURE 19 WEB CONTENT MANAGEMENT MARKET EVOLUTION 59
FIGURE 20 WEB CONTENT MANAGEMENT MARKET: SUPPLY CHAIN ANALYSIS 60
FIGURE 21 WEB CONTENT MANAGEMENT MARKET: ECOSYSTEM ANALYSIS 61
FIGURE 22 NUMBER OF PATENTS GRANTED FOR WEB CONTENT
MANAGEMENT MARKET, 2015–2025 75
FIGURE 23 REGIONAL ANALYSIS OF PATENTS GRANTED FOR WEB CONTENT MANAGEMENT MARKET, 2015–2024 76
FIGURE 24 PRICING TREND OF KEY PLAYERS, BY PRODUCT TYPE 83
FIGURE 25 WEB CONTENT MANAGEMENT MARKET: INVESTMENT LANDSCAPE 85
FIGURE 26 WEB CONTENT MANAGEMENT MARKET: PORTER’S FIVE FORCES ANALYSIS 86
FIGURE 27 TRENDS/DISRUPTIONS INFLUENCING CUSTOMER BUSINESS 88
FIGURE 28 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 ENTERPRISES 90
FIGURE 29 KEY BUYING CRITERIA FOR TOP 3 ENTERPRISES 90
FIGURE 30 AI DRIVES TRANSFORMATION IN WEB CONTENT MANAGEMENT 92
FIGURE 31 TRADITIONAL TO AI-ENHANCED WEB CONTENT MANAGEMENT 94
FIGURE 32 CONTENT MARKETING SEGMENT TO REGISTER HIGHEST CAGR
DURING FORECAST PERIOD 98
FIGURE 33 CLOUD SEGMENT TO REGISTER HIGHER CAGR THAN ON-PREMISES SEGMENT DURING FORECAST PERIOD 117
FIGURE 34 HEADLESS SEGMENT TO GROW AT HIGHEST RATE DURING FORECAST PERIOD 122
FIGURE 35 INDIVIDUALS SEGMENT TO REGISTER HIGHER CAGR THAN ENTERPRISES SEGMENT DURING FORECAST PERIOD 130
FIGURE 36 HEALTHCARE & LIFE SCIENCES SEGMENT TO REGISTER HIGHEST
CAGR DURING FORECAST PERIOD 131
FIGURE 37 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 149
FIGURE 38 INDIA TO REGISTER HIGHEST GROWTH RATE DURING FORECAST PERIOD 150
FIGURE 39 NORTH AMERICA: WEB CONTENT MANAGEMENT MARKET SNAPSHOT 153
FIGURE 40 ASIA PACIFIC: WEB CONTENT MANAGEMENT MARKET SNAPSHOT 169
FIGURE 41 REVENUE ANALYSIS OF FOUR KEY PLAYERS, 2019–2023 197
FIGURE 42 SHARE ANALYSIS OF LEADING COMPANIES IN WEB CONTENT
MANAGEMENT MARKET, 2023 198
FIGURE 43 PRODUCT COMPARATIVE ANALYSIS 200
FIGURE 44 WEB CONTENT MANAGEMENT MARKET: COMPANY EVALUATION MATRIX
(KEY PLAYERS), 2023 203
FIGURE 45 WEB CONTENT MANAGEMENT MARKET: COMPANY FOOTPRINT 204
FIGURE 46 WEB CONTENT MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023 210
FIGURE 47 FINANCIAL METRICS OF KEY VENDORS, 2024 220
FIGURE 48 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND FIVE-YEAR STOCK
BETA OF KEY VENDORS 220
FIGURE 49 ADOBE: COMPANY SNAPSHOT 222
FIGURE 50 MICROSOFT: COMPANY SNAPSHOT 233
FIGURE 51 ORACLE: COMPANY SNAPSHOT 238
FIGURE 52 OPENTEXT: COMPANY SNAPSHOT 243
FIGURE 53 RWS: COMPANY SNAPSHOT 248
FIGURE 54 PROGRESS: COMPANY SNAPSHOT 254
FIGURE 55 UPLAND SOFTWARE: COMPANY SNAPSHOT 259
FIGURE 56 YEXT: COMPANY SNAPSHOT 262
FIGURE 57 HUBSPOT: COMPANY SNAPSHOT 265
FIGURE 58 HCL TECHNOLOGIES: COMPANY SNAPSHOT 268
FIGURE 59 ENTERPRISE CONTENT MANAGEMENT MARKET SNAPSHOT, 2021–2029 297
。
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