ロイヤルティ管理市場 – 2030年までの世界予測

本市場調査では、ロイヤルティ管理市場の規模と成長の可能性を、提供内容、プログラムの種類、アプリケーション、ビジネスモデル、業種、地域など、様々なセグメントにわたって分析しています。提供内容はソリューションとサービスに分類されます。ロイヤルティ管理市場において調査対象となるソリューションには、プラットフォームベースのロイヤルティ管理とAPIベースのロイヤルティ管理が含まれます。ロイヤルティ管理市場で検討されるサービスは、プロフェッショナルサービス（コンサルティング、導入、サポート、保守）とマネージドサービスで構成されます。プログラムタイプセグメントには、ポイントベースプログラム、連携プログラム、サブスクリプションベースプログラム、バリューベースプログラム、その他のプログラムタイプが含まれます。アプリケーションセグメントには、顧客ライフサイクル管理、オムニチャネルエンゲージメント、チャネルおよびパートナーエンゲージメント、その他のアプリケーションが含まれます。ビジネスモデルセグメントには、B2B（企業間取引）とB2C（企業間取引）が含まれます。業種セグメントには、BFSI（銀行金融サービス）、航空、自動車、メディア・エンターテインメント、小売・消費財、ホスピタリティ、通信、ヘルスケア、石油・ガス、その他の業種が含まれます。ロイヤルティ管理市場の地域分析は、北米、ヨーロッパ、アジア太平洋、中東・アフリカ、ラテンアメリカを対象としています。

MarketsandMarkets：ロイヤルティ管理市場は2025年に128億9,000万米ドルに達すると推定され、9.6%のCAGRで成長し、2030年までに203億6,000万米ドルに達すると予想されています。

AI、クラウド、APIファーストのロイヤルティソリューションへの移行は、企業が顧客関係を構築・管理する方法を変革しています。これらのテクノロジーにより、ブランドはオンライン購入、実店舗訪問、モバイルアプリ、ソーシャルメディアといったタッチポイントを横断してデータを統合し、リアルタイムのパーソナライゼーションとより深いエンゲージメントを促進できます。クラウドベースのロイヤルティプラットフォームは、拡張性とセキュリティを備え、複雑なリワードエコシステムを一元管理できるだけでなく、AIと機械学習は動的なセグメンテーション、予測リワード、行動分析を推進します。これにより、企業は顧客の意図を理解し、離脱を予測し、個々の好みに合わせてロイヤルティキャンペーンをカスタマイズすることが可能になります。

MarketsandMarkets: The loyalty management market is estimated at USD 12.89 billion in 2025 and is expected to reach USD 20.36 billion by 2030 at a CAGR of 9.6%.

The shift toward AI, cloud, and API-first loyalty solutions is transforming how companies build and manage customer relationships. These technologies enable brands to unify data across touchpoints such as online purchases, in-store visits, mobile apps, and social media, fostering real-time personalization and deeper engagement. Cloud-based loyalty platforms provide scalability, security, and centralized management of complex reward ecosystems, while AI and machine learning drive dynamic segmentation, predictive rewards, and behavioral analysis. This empowers businesses to understand customer intent, anticipate churn, and tailor loyalty campaigns to individual preferences.

API-first platforms provide flexibility and enable rapid integration with CRM, POS, eCommerce, and payment systems, facilitating seamless omnichannel loyalty execution. Brands can now launch custom programs more quickly, iterate efficiently, and improve customer experiences without being limited by legacy systems. As customer expectations for personalization and value rise, and as data privacy becomes a global priority, loyalty vendors are adapting with composable platforms, zero-party data strategies, and real-time engagement capabilities. These innovations are making loyalty programs more relevant, agile, and outcome-focused, marking this evolution as the foundation of digital loyalty transformation.

“B2C business model segment will witness the fastest growth during the forecast period.”

In B2C loyalty management, strategies are primarily designed to cultivate emotional connections and encourage repeat purchases with individual consumers. The core objective is to understand and cater to personal preferences, enhance the shopping experience, and build brand affinity. B2C business models often involve points systems that convert purchases into redeemable rewards, tiered membership structures offering escalating benefits, and exclusive access to sales, events, or personalized content. Communication is typically direct and highly personalized, utilizing channels such as email, SMS, mobile apps, and social media to deliver tailored offers and updates. The focus is on driving immediate engagement, fostering brand evangelism, and shortening the sales cycle by making the purchasing journey seamless and rewarding.

“Customer lifecycle management application segment is expected to have the largest market size during the forecast period.”

Customer lifecycle management involves managing and optimizing the entire customer journey, from acquisition and activation to retention and re-engagement, using loyalty programs as a strategic tool. Its primary role is to maximize customer lifetime value by providing targeted incentives and personalized experiences at every stage of the relationship. This segment recognizes that retaining existing customers is more cost-effective and profitable than acquiring new ones: a 5% increase in retention can boost profits by up to 25%. Brands are investing in advanced analytics, automation, and omnichannel integration to create seamless, context-aware loyalty experiences that foster lasting relationships.

“Asia Pacific is expected to record the highest growth rate during the forecast period.”

Asia Pacific’s loyalty management market is a hotbed of innovation, driven by evolving consumer behaviors and emerging trends. The region’s diverse markets, from tech-savvy Japan to price-sensitive India, require flexible loyalty programs. Consumers here prefer instant gratification, with programs like GrabRewards offering real-time points redemption for rides or food deliveries, which aligns with the fast-paced lifestyle. Subscription-based loyalty models, such as those by Alibaba’s 88VIP, are gaining traction by providing exclusive benefits for a monthly fee. The integration of social media platforms, like WeChat in China, enables brands to engage customers through mini programs, blending loyalty with social interaction. Asia Pacific’s youthful, digitally engaged population and rising disposable incomes create a dynamic market for loyalty management, emphasizing creativity and consumer-centric strategies.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows.

• By Company Type: Tier 1 – 30%, Tier 2 – 45%, and Tier 3 – 25%
• By Designation: C-level –35%, D-level – 30%, and Others – 35%
• By Region: North America – 40%, Europe – 20%, Asia Pacific – 30%, Middle East & Africa – 5%, Latin America – 5%

The major players in the loyalty management market include Epsilon (US), Oracle (US), Comarch (Poland), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), AIR MILES Loyalty (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), Phaedon (US), and Zinrelo (US).

These players have adopted various growth strategies, such as partnerships, agreements, collaborations, new product launches, enhancements, and acquisitions, to expand their loyalty management market footprint.

Research Coverage

The market study analyzes the loyalty management market size and growth potential across various segments, including offerings, program type, application, business model, vertical, and region. The offerings are divided into solutions and services. The solutions examined within the loyalty management market include platform-based loyalty management and API-based loyalty management. The services considered in the loyalty management market consist of professional services (consulting, implementation, support, and maintenance) and managed services. The program type segment encompasses points-based programs, coalition programs, subscription-based programs, value-based programs, and other program types. The application segment features customer lifecycle management, omnichannel engagement, channel and partner engagement, and additional applications. The business model segment includes business-to-business and business-to-consumer. The vertical segment consists of BFSI, aviation, automotive, media & entertainment, retail & consumer goods, hospitality, telecom, healthcare, oil and gas, and other verticals. The regional analysis of the loyalty management market covers North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.

Key Benefits of Buying the Report

The report will assist market leaders and new entrants by providing information on the closest approximations of the global loyalty management market’s revenue figures and subsegments. It will also enable stakeholders to understand the competitive landscape, gain insights, and develop suitable go-to-market strategies. Furthermore, the report will offer stakeholders a clearer understanding of the market’s pulse and supply them with information on key market drivers, restraints, and challenges opportunities.

The report provides the following insights.

• Analysis of key drivers (include growing focus on reducing customer churn rates, integration of gamification into loyalty programs, companies strategically investing in loyalty programs amidst recession and inflation, emergence of loyalty management mobile applications, demand for advanced solutions to monitor customer scores and enhance customer engagement, and rising adoption of omnichannel customer loyalty strategy), restraints (fragmentation of customer data across various systems and platforms, stringent government regulations), opportunities (Increasing investments in loyalty system technology, surging investments in customer success startup platforms, and rising applications of big data and machine learning), and challenges (exponential rise in marketing technology, Rapidly changing trends and diverse consumer preferences, low awareness of loyalty program benefits, data security and privacy issues, and unappealing rewards) influencing the growth of the loyalty management market.

• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the loyalty management market

• Market Development: The report provides comprehensive information about lucrative markets, analysing the loyalty management market across various regions.

• Market Diversification: Comprehensive information about new products and services, untapped geographies, recent developments, and investments in the loyalty management market.

• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Epsilon (US), Oracle (US), Comarch (Poland), Bond Brand Loyalty (Canada), Merkle (US), Capillary (Singapore), Jakala (Italy), Kobie (US), Giift Management (Singapore), Maritz Motivation (US), Cheetah Digital (US), Collinson (UK), AIR MILES Loyalty (Canada), Punchh (US), Ebbo (US), Preferred Patron (US), Loopy Loyalty (China), Paystone (UK), LoyLogic (Switzerland), Ascenda (Singapore), Loyalty Juggernaut (US), Gratifii (Australia), SAP SE (Germany), Annex Cloud (US), Apex Loyalty (US), Sumup (UK), Kangaroo (Canada), Smile.io (Canada), SessionM (US), LoyaltyLion (UK), Yotpo (US), SailPlay (US), Phaedon (US), and Zinrelo (US).

Table of Contents

1               INTRODUCTION              36

1.1           OBJECTIVES OF THE STUDY       36

1.2           MARKET DEFINITION   36

1.3           MARKET SCOPE                37

1.3.1        MARKET SEGMENTATION AND REGIONS COVERED                 37

1.3.2        INCLUSIONS AND EXCLUSIONS 38

1.3.3        YEARS CONSIDERED      38

1.4           CURRENCY CONSIDERED            39

1.5           STAKEHOLDERS               39

1.6           SUMMARY OF CHANGES               40

2               RESEARCH METHODOLOGY       41

2.1           RESEARCH DATA              41

2.1.1        SECONDARY DATA          42

2.1.2        PRIMARY DATA 42

2.1.2.1    Key primary interview participants   43

2.1.2.2    Breakup of primary profiles                43

2.1.2.3    Key industry insights           44

2.2           MARKET SIZE ESTIMATION         44

2.2.1        TOP-DOWN APPROACH                44

2.2.2        BOTTOM-UP APPROACH              44

2.2.3        DEMAND-SIDE ANALYSIS             46

2.3           DATA TRIANGULATION                47

2.4           RISK ASSESSMENT           48

2.5           RESEARCH ASSUMPTIONS           48

2.6           STUDY LIMITATIONS    49

3               EXECUTIVE SUMMARY  50

4               PREMIUM INSIGHTS       53

4.1           ATTRACTIVE OPPORTUNITIES IN LOYALTY MANAGEMENT MARKET               53

4.2           LOYALTY MANAGEMENT MARKET SHARE, BY OFFERING, 2025                 53

4.3           LOYALTY MANAGEMENT MARKET SHARE, BY SOLUTION, 2025                54

4.4           LOYALTY MANAGEMENT MARKET SHARE,  BY PROGRAM TYPE, 2025    54

4.5           LOYALTY MANAGEMENT MARKET SHARE, BY APPLICATION, 2025         55

4.6           LOYALTY MANAGEMENT MARKET SHARE, BY BUSINESS MODEL, 2025      55

4.7           LOYALTY MANAGEMENT MARKET SHARE, BY VERTICAL, 2025 56

4.8           NORTH AMERICA: LOYALTY MANAGEMENT MARKET,  BY OFFERING AND

COUNTRY (2025)               56

5               MARKET OVERVIEW AND INDUSTRY TRENDS    57

5.1           INTRODUCTION              57

5.2           MARKET DYNAMICS       57

5.2.1        DRIVERS               58

5.2.1.1    Growing focus on reducing customer churn rates           58

5.2.1.2    Integration of gamification into loyalty programs           58

5.2.1.3    Economic volatility drives loyalty investments 58

5.2.1.4    Emergence of loyalty management mobile applications 58

5.2.1.5    Demand for advanced solutions to monitor customer scores and enhance customer engagement          59

5.2.1.6    Rising adoption of omnichannel customer loyalty strategy                 59

5.2.2        RESTRAINTS      59

5.2.2.1    Fragmentation of customer data across various systems and platforms                59

5.2.2.2    Stringent government regulations     59

5.2.3        OPPORTUNITIES              60

5.2.3.1    Increasing investments in loyalty system technology      60

5.2.3.2    Surging investments in customer success startup platforms                 60

5.2.3.3    Rising applications of big data and machine learning     60

5.2.4        CHALLENGES    61

5.2.4.1    Exponential rise in marketing technology         61

5.2.4.2    Rapidly changing trends and diverse consumer preferences                 61

5.2.4.3    Low awareness of loyalty program benefits      61

5.2.4.4    Data security and privacy issues        61

5.2.4.5    Unappealing rewards           61

5.3           LOYALTY MANAGEMENT MARKET: BRIEF HISTORY                 62

5.4           SUPPLY CHAIN ANALYSIS             63

5.5           ECOSYSTEM       64

5.6           CASE STUDIES  65

5.6.1        DUNKIN’ ENGAGES 24M CUSTOMERS THROUGH EPSILON              65

5.6.2        RUE21 TRANSFORMS CUSTOMER ENGAGEMENT WITH ORACLE CROWDTWIST 66

5.6.3        DEFENAGE ACHIEVES 65% GROWTH WITH ZINRELO’S LOYALTY PROGRAM      67

5.6.4        BOND BRAND LOYALTY COLLABORATES WITH CIBC TO IMPLEMENT HUMAN-CENTRIC ENGAGEMENT STRATEGY                 67

5.6.5        HEATHROW AIRPORT’S LOYALTY TRANSFORMATION WITH COMARCH              68

5.7           PORTER’S FIVE FORCES MODEL                69

5.7.1        THREAT OF NEW ENTRANTS      70

5.7.2        THREAT OF SUBSTITUTES          70

5.7.3        BARGAINING POWER OF BUYERS             70

5.7.4        BARGAINING POWER OF SUPPLIERS       70

5.7.5        INTENSITY OF COMPETITIVE RIVALRY 70

5.8           PATENT ANALYSIS          71

5.8.1        METHODOLOGY              71

5.9           DISRUPTIONS IMPACTING BUYERS/CLIENTS IN LOYALTY MANAGEMENT MARKET          73

5.10         PRICING ANALYSIS          73

5.10.1      INDICATIVE PRICING ANALYSIS OF KEY PLAYERS, BY PROGRAM TYPE, 2024    74

5.11         KEY STAKEHOLDERS AND BUYING CRITERIA     75

5.11.1      KEY STAKEHOLDERS IN BUYING PROCESS           75

5.11.2      BUYING CRITERIA           76

5.12         TECHNOLOGY ANALYSIS             76

5.12.1      KEY TECHNOLOGIES     76

5.12.1.1  Artificial intelligence and machine learning     76

5.12.1.2  Blockchain technology         77

5.12.1.3  Mobile wallets & apps          77

5.12.1.4  Customer data platforms     77

5.12.2      COMPLEMENTARY TECHNOLOGIES       77

5.12.2.1  Marketing automation         77

5.12.2.2  Customer relationship management 78

5.12.3      ADJACENT TECHNOLOGIES       78

5.12.3.1  Sustainability IoT 78

5.12.3.2  Augmented reality & virtual reality   78

5.12.3.3  Biometrics              78

5.13         REGULATORY LANDSCAPE         79

5.13.1      REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS             79

5.13.2      KEY REGULATIONS         81

5.13.2.1  North America      81

5.13.2.1.1                US           81

5.13.2.1.2                Canada   82

5.13.2.2  Europe   82

5.13.2.3  Asia Pacific            82

5.13.2.3.1                South Korea           83

5.13.2.3.2                China      83

5.13.2.3.3                India       83

5.13.2.4  Middle East & Africa            83

5.13.2.5  UAE        83

5.13.2.6  Saudi Arabia          83

5.13.2.7  Latin America       83

5.13.2.7.1                Brazil      83

5.13.2.7.2                Mexico   83

5.14         KEY CONFERENCES & EVENTS   84

5.15         TECHNOLOGY ROADMAP FOR LOYALTY MANAGEMENT MARKET               84

5.15.1      SHORT-TERM ROADMAP (2025–2026)      84

5.15.2      MID-TERM ROADMAP (2027–2028)            85

5.15.3      LONG-TERM ROADMAP (2029–2030)        85

5.16         BEST PRACTICES IN LOYALTY MANAGEMENT MARKET                 86

5.16.1      MEETING CUSTOMER NEEDS    86

5.16.2      OFFERING CHOICES       86

5.16.3      DEFINING CLEAR GOALS              86

5.16.4      UTILIZING CUSTOMER DATA    86

5.17         CURRENT AND EMERGING BUSINESS MODELS 86

5.18         TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LOYALTY MANAGEMENT MARKET          87

5.19         INVESTMENT AND FUNDING SCENARIO               88

5.20         IMPACT OF AI/GENERATIVE AI ON LOYALTY MANAGEMENT MARKET               88

5.20.1      USE CASES OF GENERATIVE AI IN LOYALTY MANAGEMENT 89

5.21         IMPACT OF 2025 US TARIFF – LOYALTY MANAGEMENT MARKET               89

5.21.1      INTRODUCTION              89

5.21.2      KEY TARIFF RATES          90

5.21.3      PRICE IMPACT ANALYSIS             91

5.21.4      IMPACT ON COUNTRY/REGION                92

5.21.4.1  US           92

5.21.4.2  Europe   92

5.21.4.3  Asia Pacific            93

5.21.5      IMPACT ON LOYALTY MANAGEMENT MARKET SEGMENTS         94

6               LOYALTY MANAGEMENT MARKET, BY OFFERING                 96

6.1           INTRODUCTION              97

6.1.1        OFFERING: LOYALTY MANAGEMENT MARKET DRIVERS                 97

6.2           SOLUTIONS        98

6.2.1        GROWING DEMAND FOR CUSTOMIZED AND SCALABLE LOYALTY PROGRAMS TO DRIVE MARKET GROWTH        98

6.2.2        PLATFORM-BASED          100

6.2.2.1    Growing need for integrated, ready-to-deploy solutions to boost market growth       100

6.2.3        API-BASED          101

6.2.3.1    Rising preference for customizable and headless loyalty architectures          101

6.3           SERVICES             102

6.3.1        PROFESSIONAL SERVICES            103

6.3.1.1    Consulting             105

6.3.1.1.1 Need to enhance strategic outlook and performance of organizations to boost market             105

6.3.1.2    Implementation    106

6.3.1.2.1 Seamless integration of loyalty management solutions and systems to propel market    106

6.3.1.3    Support & maintenance       107

6.3.1.3.1 Ability to improve operations and gain control over existing systems to drive market       107

6.3.2        MANAGED SERVICES      108

6.3.2.1    Efficient management of organization’s loyalty program lifecycle to bolster market growth     108

7               LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE                 110

7.1           INTRODUCTION              111

7.1.1        PROGRAM TYPE: LOYALTY MANAGEMENT MARKET DRIVERS               111

7.2           POINTS-BASED 112

7.2.1        HIGH ADOPTION OF SIMPLE, SCALABLE LOYALTY MODELS ACROSS INDUSTRIES  112

7.3           COALITION        113

7.3.1        GROWING COLLABORATION AMONG BRANDS TO EXPAND LOYALTY ECOSYSTEM REACH 113

7.4           SUBSCRIPTION-BASED 114

7.4.1        SURGE IN CONSUMER WILLINGNESS TO PAY FOR EXCLUSIVE LOYALTY BENEFITS                114

7.5           VALUE-BASED  115

7.5.1        RISING CONSUMER PREFERENCE FOR PURPOSE-DRIVEN BRAND ENGAGEMENT 115

7.6           OTHER PROGRAM TYPES             116

8               LOYALTY MANAGEMENT MARKET, BY APPLICATION                 118

8.1           INTRODUCTION              119

8.1.1        APPLICATION: LOYALTY MANAGEMENT MARKET DRIVERS               119

8.2           CUSTOMER LIFECYCLE MANAGEMENT 120

8.2.1        GROWING FOCUS ON MAXIMIZING CUSTOMER LIFETIME VALUE              120

8.3           OMNICHANNEL ENGAGEMENT 121

8.3.1        RISING NEED FOR SEAMLESS, CROSS-CHANNEL CUSTOMER EXPERIENCES           121

8.4           CHANNEL & PARTNER ENGAGEMENT   122

8.4.1        ACCELERATED PUSH TOWARD B2B LOYALTY ECOSYSTEM EXPANSION              122

8.5           OTHER APPLICATIONS 123

9               LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL 125

9.1           INTRODUCTION              126

9.1.1        BUSINESS MODEL: LOYALTY MANAGEMENT MARKET DRIVERS               126

9.2           BUSINESS-TO-BUSINESS               127

9.2.1        SURGING DEMAND TO PRIORITIZE SATISFACTION AND LOYALTY OF EXISTING CLIENTS TO DRIVE MARKET      127

9.3           BUSINESS-TO-CUSTOMER           128

9.3.1        PERSONALIZED, INTERACTIVE, AND REVENUE-GENERATING DIGITAL EXPERIENCES TO PROPEL MARKET GROWTH             128

10            LOYALTY MANAGEMENT MARKET, BY VERTICAL                 130

10.1         INTRODUCTION              131

10.2         BFSI       132

10.2.1      GROWING DEMAND FOR TAILORED INTERACTIONS AND PERSONALIZED EXPERIENCES TO DRIVE GROWTH                 132

10.2.2      BFSI: LOYALTY MANAGEMENT USE CASES           133

10.2.2.1  Credit card rewards programs            133

10.2.2.2  Premium banking services  133

10.2.2.3  Insurance loyalty programs 133

10.2.2.4  Personalized financial planning         133

10.3         AVIATION           134

10.3.1      NEED TO ENHANCE TRAVEL EXPERIENCES AND CREATE BRAND LOYALTY TO FAVOR MARKET  134

10.3.2      AVIATION: LOYALTY MANAGEMENT USE CASES                 134

10.3.2.1  Frequent flyer programs      134

10.3.2.2  Airport lounge access           134

10.3.2.3  Co-branded credit cards      135

10.4         AUTOMOTIVE   135

10.4.1      INCREASED FOCUS ON PERSONALIZED LOYALTY PROGRAMS TO BOOST MARKET               135

10.4.2      AUTOMOTIVE: LOYALTY MANAGEMENT USE CASES                 136

10.4.2.1  Service maintenance rewards              136

10.4.2.2  Vehicle purchase incentives                136

10.4.2.3  Referral programs 136

10.4.2.4  Exclusive events and experiences       136

10.5         MEDIA & ENTERTAINMENT        137

10.5.1      ENHANCED CUSTOMER ENGAGEMENT AND LOYALTY THROUGH TARGETED CONTENT TO FUEL GROWTH    137

10.5.2      MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT USE CASES           137

10.5.2.1  Subscription loyalty programs            137

10.5.2.2  Content personalization      137

10.5.2.3  Partnership programs          137

10.5.2.4  Event-based rewards            138

10.6         RETAIL & CONSUMER GOODS   138

10.6.1      NEED TO DIFFERENTIATE FROM COMPETITORS THROUGH TARGETED PROMOTIONS AND PERSONALIZED OFFERS TO PROPEL GROWTH   138

10.6.2      RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT USE CASES          139

10.6.2.1  Personalized offers               139

10.6.2.2  Omni-channel integration  139

10.6.2.3  Customer feedback and engagement 139

10.6.2.4  Social responsibility initiatives            139

10.7         HOSPITALITY    140

10.7.1      NEED TO INCREASE REPEAT PATRONAGE TO BOOST MARKET               140

10.7.2      HOSPITALITY: LOYALTY MANAGEMENT USE CASES                 140

10.7.2.1  Restaurant loyalty programs               140

10.7.2.2  Tourism and travel loyalty programs 140

10.7.2.3  Entertainment loyalty programs         140

10.7.2.4  Corporate loyalty programs                 140

10.8         TELECOM            141

10.8.1      CUSTOMER SATISFACTION, ENGAGEMENT, AND LONG-TERM LOYALTY TO DRIVE MARKET          141

10.8.2      TELECOM: LOYALTY MANAGEMENT USE CASES                 142

10.8.2.1  Rewards for usage 142

10.8.2.2  Referral programs 142

10.8.2.3  Tiered loyalty programs      142

10.8.2.4  Gamification          142

10.9         HEALTHCARE    143

10.9.1      BENEFITS, INCENTIVES, AND REWARDS FOR USE OF HEALTHCARE SERVICES TO ACCELERATE MARKET GROWTH                 143

10.9.2      HEALTHCARE: LOYALTY MANAGEMENT USE CASES                 143

10.9.2.1  Patient retention programs 143

10.9.2.2  Medication adherence initiatives       143

10.9.2.3  Wellness programs                143

10.9.2.4  Referral programs 144

10.10       OIL & GAS            144

10.10.1   INNOVATIONS IN FUEL RETAIL LOYALTY PROGRAMS AND MOBILE APP INTEGRATION TO BOOST MARKET   144

10.10.2   OIL & GAS: LOYALTY MANAGEMENT USE CASES                 145

10.10.2.1                 Fleet loyalty programs          145

10.10.2.2                 Sustainable fuel adoption rewards     145

10.10.2.3                 Premium service membership            145

10.10.2.4                 Mobile app integration        145

10.11       OTHER VERTICALS         146

11            LOYALTY MANAGEMENT MARKET, BY REGION 147

11.1         INTRODUCTION              148

11.2         NORTH AMERICA             148

11.2.1      NORTH AMERICA: MARKET DRIVERS     149

11.2.2      NORTH AMERICA: MACROECONOMIC OUTLOOK                 149

11.2.3      US           156

11.2.3.1  Increased adoption of advanced technologies to develop rich customer experience             156

11.2.4      CANADA               161

11.2.4.1  Growing awareness of benefits of loyalty management programs to boost market     161

11.3         EUROPE               165

11.3.1      EUROPE: MARKET DRIVERS        166

11.3.2      EUROPE: MACROECONOMIC OUTLOOK               166

11.3.3      UK          172

11.3.3.1  Customer loyalty schemes and government initiatives to propel market    172

11.3.4      GERMANY           177

11.3.4.1  Increasing investments in digital customer experience to propel market growth       177

11.3.5      ITALY    181

11.3.5.1  Increased value on customer relationships with brands to propel market    181

11.3.6      FRANCE                182

11.3.6.1  Incorporation of digital loyalty management to augment market                 182

11.3.7      SPAIN    182

11.3.7.1  Programs aimed at fostering customer retention and engagement to accelerate market growth                182

11.3.8      NORDIC COUNTRIES     182

11.3.8.1  Increasing adoption of 5G and digital banking to drive market                 182

11.3.9      REST OF EUROPE             183

11.4         ASIA PACIFIC     183

11.4.1      ASIA PACIFIC: MARKET DRIVERS               183

11.4.2      ASIA PACIFIC: MACROECONOMIC OUTLOOK     183

11.4.3      CHINA  190

11.4.3.1  Spike in purchasing power of consumers and greater focus on customer experience to foster growth                190

11.4.4      JAPAN   196

11.4.4.1  Growing demand for loyalty management solutions to boost market    196

11.4.5      INDIA    200

11.4.5.1  Increasing demand for loyalty programs to propel market                 200

11.4.6      AUSTRALIA & NEW ZEALAND     201

11.4.6.1  Surging customer retention strategies with special features and data-driven logic to fuel market growth            201

11.4.7      SOUTH KOREA  201

11.4.7.1  Digital transformation and government initiatives to drive market                 201

11.4.8      SOUTHEAST ASIA            201

11.4.8.1  Adoption of digital loyalty programs to bolster market growth                 201

11.4.9      REST OF ASIA PACIFIC   201

11.5         MIDDLE EAST & AFRICA                202

11.5.1      MIDDLE EAST & AFRICA: MARKET DRIVERS        202

11.5.2      MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK                 202

11.5.3      GCC COUNTRIES              208

11.5.3.1  Saudi Arabia          214

11.5.3.1.1                Increasing adoption of digital technologies to foster  market growth       214

11.5.3.2  UAE        219

11.5.3.2.1                Increased customer loyalty for brands and products to propel market growth           219

11.5.3.3  OTHER GCC COUNTRIES              219

11.5.4      SOUTH AFRICA 219

11.5.4.1  Increased need for consumer engagement and retention to boost market    219

11.5.5      REST OF MIDDLE EAST & AFRICA             219

11.6         LATIN AMERICA                220

11.6.1      LATIN AMERICA: MARKET DRIVERS        220

11.6.2      LATIN AMERICA: MACROECONOMIC OUTLOOK                 220

11.6.3      BRAZIL 226

11.6.3.1  Fast-growing eCommerce market and high brand engagement on social media to propel market growth                226

11.6.4      MEXICO                231

11.6.4.1  Increased adoption of cloud technology to boost market                 231

11.6.5      REST OF LATIN AMERICA             236

12            COMPETITIVE LANDSCAPE         237

12.1         OVERVIEW          237

12.2         KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022–2025                 237

12.3         MARKET SHARE ANALYSIS, 2024                 238

12.3.1      MARKET RANKING ANALYSIS     240

12.4         REVENUE ANALYSIS OF LEADING PLAYERS, 2021–2024                 240

12.5         BRAND/PRODUCT COMPARISON             241

12.6         COMPANY VALUATION AND FINANCIAL METRICS                 242

12.7         COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024                 243

12.7.1      STARS   243

12.7.2      EMERGING LEADERS     243

12.7.3      PERVASIVE PLAYERS      243

12.7.4      PARTICIPANTS 243

12.7.5      COMPANY FOOTPRINT: KEY PLAYERS   245

12.7.5.1  Region footprint   246

12.7.5.2  Business model footprint     246

12.7.5.3  Vertical footprint  247

12.8         COMPANY EVALUATION MATRIX: STARTUPS/SMES                 248

12.8.1      PROGRESSIVE COMPANIES         248

12.8.2      RESPONSIVE COMPANIES            248

12.8.3      DYNAMIC COMPANIES  248

12.8.4      STARTING BLOCKS         248

12.8.5      COMPETITIVE BENCHMARKING, 2024    250

12.8.5.1  Detailed list of key startups/SMEs    250

12.8.5.2  Company footprint: Startups/SMEs 251

12.8.5.3  Business model footprint: Startups/SMEs       252

12.8.5.4  Vertical footprint: Startups/SMEs    253

12.8.5.5  Region footprint: Startups/SMEs      254

12.9         COMPETITIVE SCENARIO             255

12.9.1      PRODUCT LAUNCHES   255

12.9.2      DEALS  256

13            COMPANY PROFILES      258

13.1         MAJOR PLAYERS               258

13.1.1      EPSILON              258

13.1.1.1  Business overview 258

13.1.1.2  Products/Solutions/Services offered 258

13.1.1.3  Recent developments           259

13.1.1.3.1                Product launches  259

13.1.1.3.2                Deals      259

13.1.1.4  MnM view              260

13.1.1.4.1                Key strengths        260

13.1.1.4.2                Strategic choices   260

13.1.1.4.3                Weaknesses and competitive threats 260

13.1.2      ORACLE                261

13.1.2.1  Business overview 261

13.1.2.2  Products/Solutions/Services offered 262

13.1.2.3  Recent developments           263

13.1.2.3.1                Product launches  263

13.1.2.3.2                Deals      264

13.1.2.4  MnM view              264

13.1.2.4.1                Key strengths        264

13.1.2.4.2                Strategic choices   264

13.1.2.4.3                Weaknesses and competitive threats 264

13.1.3      COMARCH           265

13.1.3.1  Business overview 265

13.1.3.2  Products/Solutions/Services offered 265

13.1.3.3  Recent developments           266

13.1.3.3.1                Product launches  266

13.1.3.3.2                Deals      266

13.1.3.4  MnM view              267

13.1.3.4.1                Key strengths        267

13.1.3.4.2                Strategic choices   267

13.1.3.4.3                Weaknesses and competitive threats 267

13.1.4      BOND BRAND LOYALTY                268

13.1.4.1  Business overview 268

13.1.4.2  Products/Solutions/Services offered 268

13.1.4.3  Recent developments           269

13.1.4.3.1                Product launches  269

13.1.4.3.2                Deals      269

13.1.4.4  MnM view              270

13.1.4.4.1                Key strengths        270

13.1.4.4.2                Strategic choices   270

13.1.4.4.3                Weaknesses and competitive threats 270

13.1.5      MERKLE                271

13.1.5.1  Business overview 271

13.1.5.2  Products/Solutions/Services offered 271

13.1.5.3  Recent developments           271

13.1.5.3.1                Product launches  271

13.1.5.3.2                Deals      272

13.1.5.4  MnM view              272

13.1.5.4.1                Key strengths        272

13.1.5.4.2                Strategic choices   272

13.1.5.4.3                Weaknesses and competitive threats 272

13.1.6      CAPILLARY         273

13.1.6.1  Business overview 273

13.1.6.2  Products/Solutions/Services offered 274

13.1.6.3  Recent developments           274

13.1.6.3.1                Product launches  274

13.1.6.3.2                Deals      274

13.1.7      JAKALA 276

13.1.7.1  Business overview 276

13.1.7.2  Products/Solutions/Services offered 276

13.1.7.3  Recent developments           277

13.1.7.3.1                Deals      277

13.1.8      KOBIE MARKETING         278

13.1.8.1  Business overview 278

13.1.8.2  Products/Solutions/Services offered 278

13.1.8.3  Recent developments           278

13.1.8.3.1                Deals      278

13.1.9      GIIFT MANAGEMENT     279

13.1.9.1  Business overview 279

13.1.9.2  Products/Solutions/Services offered 279

13.1.9.3  Recent developments           280

13.1.9.3.1                Product launches  280

13.1.9.3.2                Deals      280

13.1.10   MARITZ MOTIVATION  281

13.1.10.1                 Business overview 281

13.1.10.2                 Products/Solutions/Services offered 281

13.1.10.3                 Recent developments           282

13.1.10.3.1             Deals      282

13.2         OTHER KEY PLAYERS     283

13.2.1      CHEETAH DIGITAL BY MARIGOLD          283

13.2.2      COLLINSON       283

13.2.3      AIR MILES REWARD        284

13.2.4      SAP SE  284

13.3         SMES/STARTUPS              285

13.3.1      ANNEX CLOUD 285

13.3.2      APEX LOYALTY 286

13.3.3      SUMUP 286

13.3.4      KANGAROO        287

13.3.5      SMILE.IO              287

13.3.6      SESSIONM           288

13.3.7      LOYALTYLION  288

13.3.8      SAILPLAY             289

13.3.9      YOTPO 289

13.3.10   ZINRELO              290

13.3.11   PUNCHH              290

13.3.12   EBBO    291

13.3.13   PREFERRED PATRON     292

13.3.14   LOOPYLOYALTY               292

13.3.15   PAYSTONE          293

13.3.16   LOYLOGIC          293

13.3.17   ASCENDA            294

13.3.18   LOYALTY JUGGERNAUT               294

13.3.19   GRATIFII              295

13.3.20   PHAEDON           295

14            ADJACENT/RELATED MARKETS                296

14.1         INTRODUCTION              296

14.2         CUSTOMER EXPERIENCE MANAGEMENT MARKET                 296

14.2.1      MARKET DEFINITION   296

14.2.2      MARKET OVERVIEW       296

14.2.3      CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING           296

14.2.4      CUSTOMER EXPERIENCE MANAGEMENT MARKET,  BY DEPLOYMENT TYPE       297

14.2.5      CUSTOMER EXPERIENCE MANAGEMENT MARKET,  BY ORGANIZATION SIZE     298

14.2.6      CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL            299

14.2.7      CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION                300

14.3         SOCIAL MEDIA ANALYTICS MARKET       300

14.3.1      MARKET DEFINITION   300

14.3.2      MARKET OVERVIEW       301

14.3.3      SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING                 301

14.3.4      SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE     301

14.3.5      SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION          302

14.3.6      SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL                 303

14.3.7      SOCIAL MEDIA ANALYTICS MARKET, BY REGION                 305

15            APPENDIX           306

15.1         DISCUSSION GUIDE        306

15.2         KNOWLEDGESTORE: MARKETSANDMARKETS’  SUBSCRIPTION PORTAL                310

15.3         CUSTOMIZATION OPTIONS        312

15.4         RELATED REPORTS         312

15.5         AUTHOR DETAILS           313

LIST OF TABLES

TABLE 1                USD EXCHANGE RATES, 2022–2024            39

TABLE 2                KEY PRIMARY INTERVIEW PARTICIPANTS                 43

TABLE 3                RISK ASSESSMENT           48

TABLE 4                RESEARCH ASSUMPTIONS           48

TABLE 5                LOYALTY MANAGEMENT MARKET: ECOSYSTEM                 64

TABLE 6                IMPACT OF PORTER’S FORCES ON LOYALTY MANAGEMENT MARKET               69

TABLE 7                LIST OF PATENTS IN LOYALTY MANAGEMENT MARKET, 2021–2025          72

TABLE 8                AVERAGE SELLING PRICE OF KEY PLAYERS, 2024                 74

TABLE 9                INDICATIVE PRICING ANALYSIS OF KEY LOYALTY MANAGEMENT,

BY PROGRAM TYPE, 2024               74

TABLE 10              INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY VERTICALS (%)           75

TABLE 11              KEY BUYING CRITERIA FOR TOP THREE END USERS   76

TABLE 12              NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  79

TABLE 13              EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  80

TABLE 14              ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  80

TABLE 15              ROW: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  81

TABLE 16              LOYALTY MANAGEMENT MARKET: KEY CONFERENCES & EVENTS, 2025–2026       84

TABLE 17              US ADJUSTED RECIPROCAL TARIFF RATES                 90

TABLE 18              EXPECTED CHANGE IN PRICES AND LIKELY IMPACT ON END-USE MARKETS DUE  TO TARIFF IMPACT                 91

TABLE 19              LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION)     97

TABLE 20              LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION)     98

TABLE 21              LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION)    99

TABLE 22              LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION)    99

TABLE 23             SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            99

TABLE 24             SOLUTIONS: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            99

TABLE 25              PLATFORM-BASED LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            100

TABLE 26              PLATFORM-BASED LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            100

TABLE 27              API-BASED LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            101

TABLE 28              API-BASED LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            101

TABLE 29              SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2019–2024 (USD MILLION)         102

TABLE 30              SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE, 2025–2030 (USD MILLION)         102

TABLE 31              SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            103

TABLE 32              SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            103

TABLE 33              PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE,

2019–2024 (USD MILLION)            104

TABLE 34              PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY TYPE,

2025–2030 (USD MILLION)            104

TABLE 35              PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            105

TABLE 36              PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            105

TABLE 37              CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            106

TABLE 38              CONSULTING: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            106

TABLE 39              IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            107

TABLE 40              IMPLEMENTATION: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            107

TABLE 41              SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            108

TABLE 42              SUPPORT & MAINTENANCE: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            108

TABLE 43              MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            109

TABLE 44              MANAGED SERVICES: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            109

TABLE 45              LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2019–2024 (USD MILLION)         112

TABLE 46              LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE, 2025–2030 (USD MILLION)         112

TABLE 47              POINT-BASED: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            113

TABLE 48              POINT-BASED: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            113

TABLE 49              COALITION: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            114

TABLE 50              COALITION: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            114

TABLE 51              SUBSCRIPTION-BASED: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            115

TABLE 52              SUBSCRIPTION-BASED: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            115

TABLE 53              VALUE-BASED: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)          116

TABLE 54              VALUE-BASED: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)          116

TABLE 55              OTHER PROGRAM TYPES: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            117

TABLE 56              OTHER PROGRAM TYPES: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            117

TABLE 57              LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2019–2024 (USD MILLION)              120

TABLE 58              LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2025–2030 (USD MILLION)              120

TABLE 59              CUSTOMER LIFECYCLE MANAGEMENT: LOYALTY MANAGEMENT MARKET,

BY REGION,  2019–2024 (USD MILLION)                 121

TABLE 60              CUSTOMER LIFECYCLE MANAGEMENT: LOYALTY MANAGEMENT MARKET,

BY REGION, 2025–2030 (USD MILLION)   121

TABLE 61              OMNICHANNEL ENGAGEMENT: LOYALTY MANAGEMENT MARKET, BY REGION,  2019–2024 (USD MILLION)            122

TABLE 62              OMNICHANNEL ENGAGEMENT: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION)                 122

TABLE 63              CHANNEL & PARTNER ENGAGEMENT: LOYALTY MANAGEMENT MARKET,

BY REGION,  2019–2024 (USD MILLION)              123

TABLE 64              CHANNEL & PARTNER ENGAGEMENT: LOYALTY MANAGEMENT MARKET,

BY REGION, 2025–2030 (USD MILLION)   123

TABLE 65              OTHER APPLICATIONS: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            124

TABLE 66              OTHER APPLICATIONS: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            124

TABLE 67              LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2019–2024 (USD MILLION)            126

TABLE 68              LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2025–2030 (USD MILLION)            127

TABLE 69              BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            127

TABLE 70              BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            128

TABLE 71              BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            128

TABLE 72              BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            129

TABLE 73              LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION)     131

TABLE 74              LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION)     132

TABLE 75              BFSI: LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION)          133

TABLE 76              BFSI: LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION)          134

TABLE 77              AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            135

TABLE 78              AVIATION: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            135

TABLE 79              AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            136

TABLE 80              AUTOMOTIVE: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            137

TABLE 81              MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            138

TABLE 82              MEDIA & ENTERTAINMENT: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            138

TABLE 83              RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION,  2019–2024 (USD MILLION)            139

TABLE 84              RETAIL & CONSUMER GOODS: LOYALTY MANAGEMENT MARKET, BY REGION,  2025–2030 (USD MILLION)            140

TABLE 85              HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            141

TABLE 86              HOSPITALITY: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            141

TABLE 87              TELECOM: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            142

TABLE 88              TELECOM: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            143

TABLE 89              HEALTHCARE: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            144

TABLE 90              HEALTHCARE: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            144

TABLE 91              OIL & GAS: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            145

TABLE 92              OIL & GAS: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            145

TABLE 93              OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION,

2019–2024 (USD MILLION)            146

TABLE 94              OTHER VERTICALS: LOYALTY MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            146

TABLE 95              LOYALTY MANAGEMENT MARKET, BY REGION, 2019–2024 (USD MILLION)            148

TABLE 96              LOYALTY MANAGEMENT MARKET, BY REGION, 2025–2030 (USD MILLION)            148

TABLE 97              NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2019–2024 (USD MILLION)            150

TABLE 98              NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2025–2030 (USD MILLION)            151

TABLE 99              NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2019–2024 (USD MILLION)            151

TABLE 100            NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2025–2030 (USD MILLION)            151

TABLE 101            NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2019–2024 (USD MILLION)            151

TABLE 102            NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2025–2030 (USD MILLION)            152

TABLE 103            NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2019–2024 (USD MILLION)            152

TABLE 104            NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            152

TABLE 105            NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2019–2024 (USD MILLION)            152

TABLE 106            NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2025–2030 (USD MILLION)            153

TABLE 107            NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2019–2024 (USD MILLION)            153

TABLE 108            NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            153

TABLE 109            NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2019–2024 (USD MILLION)            154

TABLE 110            NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2025–2030 (USD MILLION)            154

TABLE 111            NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2019–2024 (USD MILLION)            154

TABLE 112            NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            155

TABLE 113            NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY,

2019–2024 (USD MILLION)            155

TABLE 114            NORTH AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            155

TABLE 115            US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION)     156

TABLE 116            US: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION)     156

TABLE 117            US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION)         156

TABLE 118            US: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION)         157

TABLE 119            US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2019–2024 (USD MILLION)            157

TABLE 120            US: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2025–2030 (USD MILLION)            157

TABLE 121            US: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION)    157

TABLE 122            US: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2025–2030 (USD MILLION)    158

TABLE 123            US: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2019–2024 (USD MILLION)            158

TABLE 124            US: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2025–2030 (USD MILLION)            158

TABLE 125            US: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2019–2024 (USD MILLION)            158

TABLE 126            US: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            159

TABLE 127            US: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2019–2024 (USD MILLION)            159

TABLE 128            US: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2025–2030 (USD MILLION)            159

TABLE 129            US: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION)     160

TABLE 130            US: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION)     160

TABLE 131            CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2019–2024 (USD MILLION)            161

TABLE 132            CANADA: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2025–2030 (USD MILLION)            161

TABLE 133            CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2019–2024 (USD MILLION)            162

TABLE 134            CANADA: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2025–2030 (USD MILLION)            162

TABLE 135            CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2019–2024 (USD MILLION)            162

TABLE 136            CANADA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2025–2030 (USD MILLION)            162

TABLE 137            CANADA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2019–2024 (USD MILLION)            163

TABLE 138            CANADA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            163

TABLE 139            CANADA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2019–2024 (USD MILLION)            163

TABLE 140            CANADA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2025–2030 (USD MILLION)            163

TABLE 141            CANADA: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2019–2024 (USD MILLION)            164

TABLE 142            CANADA: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            164

TABLE 143            CANADA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2019–2024 (USD MILLION)            164

TABLE 144            CANADA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2025–2030 (USD MILLION)            164

TABLE 145            CANADA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2019–2024 (USD MILLION)            165

TABLE 146            CANADA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            165

TABLE 147            EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2019–2024 (USD MILLION)            166

TABLE 148            EUROPE: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2025–2030 (USD MILLION)            167

TABLE 149            EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2019–2024 (USD MILLION)            167

TABLE 150            EUROPE: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2025–2030 (USD MILLION)            167

TABLE 151            EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2019–2024 (USD MILLION)            167

TABLE 152            EUROPE: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2025–2030 (USD MILLION)            168

TABLE 153            EUROPE: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2019–2024 (USD MILLION)            168

TABLE 154            EUROPE: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            168

TABLE 155            EUROPE: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2019–2024 (USD MILLION)            168

TABLE 156            EUROPE: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2025–2030 (USD MILLION)            169

TABLE 157            EUROPE: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2019–2024 (USD MILLION)            169

TABLE 158            EUROPE: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            169

TABLE 159            EUROPE: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2019–2024 (USD MILLION)            170

TABLE 160            EUROPE: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2025–2030 (USD MILLION)            170

TABLE 161            EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2019–2024 (USD MILLION)            170

TABLE 162            EUROPE: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            171

TABLE 163            EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY,

2019–2024 (USD MILLION)            171

TABLE 164            EUROPE: LOYALTY MANAGEMENT MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            172

TABLE 165            UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2019–2024 (USD MILLION)     172

TABLE 166            UK: LOYALTY MANAGEMENT MARKET, BY OFFERING, 2025–2030 (USD MILLION)     173

TABLE 167            UK: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION)         173

TABLE 168            UK: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION)         173

TABLE 169            UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2019–2024 (USD MILLION)            173

TABLE 170            UK: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2025–2030 (USD MILLION)          174

TABLE 171            UK: LOYALTY MANAGEMENT MARKET, BY SOLUTION, 2019–2024 (USD MILLION)    174

TABLE 172            UK: LOYALTY MANAGEMENT MARKET, BY SOLUTION,  2025–2030 (USD MILLION) 174

TABLE 173            UK: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2019–2024 (USD MILLION)            174

TABLE 174            UK: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2025–2030 (USD MILLION)            175

TABLE 175            UK: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2019–2024 (USD MILLION)            175

TABLE 176            UK: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            175

TABLE 177            UK: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2019–2024 (USD MILLION)            175

TABLE 178            UK: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2025–2030 (USD MILLION)            176

TABLE 179            UK: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2019–2024 (USD MILLION)     176

TABLE 180            UK: LOYALTY MANAGEMENT MARKET, BY VERTICAL, 2025–2030 (USD MILLION)     176

TABLE 181            GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2019–2024 (USD MILLION)            177

TABLE 182            GERMANY: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2025–2030 (USD MILLION)            177

TABLE 183            GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2019–2024 (USD MILLION)            178

TABLE 184            GERMANY: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2025–2030 (USD MILLION)          178

TABLE 185            GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2019–2024 (USD MILLION)            178

TABLE 186            GERMANY: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2025–2030 (USD MILLION)            178

TABLE 187            GERMANY: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2019–2024 (USD MILLION)            179

TABLE 188            GERMANY: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            179

TABLE 189            GERMANY: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2019–2024 (USD MILLION)            179

TABLE 190            GERMANY: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2025–2030 (USD MILLION)            179

TABLE 191            GERMANY: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2019–2024 (USD MILLION)            180

TABLE 192            GERMANY: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            180

TABLE 193            GERMANY: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2019–2024 (USD MILLION)            180

TABLE 194            GERMANY: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2025–2030 (USD MILLION)            180

TABLE 195            GERMANY: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2019–2024 (USD MILLION)            181

TABLE 196            GERMANY: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            181

TABLE 197            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2019–2024 (USD MILLION)            185

TABLE 198            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2025–2030 (USD MILLION)            185

TABLE 199            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2019–2024 (USD MILLION)            185

TABLE 200            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2025–2030 (USD MILLION)            185

TABLE 201            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2019–2024 (USD MILLION)            186

TABLE 202            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2025–2030 (USD MILLION)            186

TABLE 203            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2019–2024 (USD MILLION)            186

TABLE 204            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            186

TABLE 205            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2019–2024 (USD MILLION)            187

TABLE 206            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2025–2030 (USD MILLION)            187

TABLE 207            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2019–2024 (USD MILLION)            187

TABLE 208            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            188

TABLE 209            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2019–2024 (USD MILLION)            188

TABLE 210            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2025–2030 (USD MILLION)            188

TABLE 211            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2019–2024 (USD MILLION)            189

TABLE 212            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2025–2030 (USD MILLION)          189

TABLE 213            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY,

2019–2024 (USD MILLION)            190

TABLE 214            ASIA PACIFIC: LOYALTY MANAGEMENT MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            190

TABLE 215            CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2019–2024 (USD MILLION)            191

TABLE 216            CHINA: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2025–2030 (USD MILLION)            191

TABLE 217            CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION)         191

TABLE 218            CHINA: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION)         191

TABLE 219            CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2019–2024 (USD MILLION)            192

TABLE 220            CHINA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2025–2030 (USD MILLION)          192

TABLE 221            CHINA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2019–2024 (USD MILLION)            192

TABLE 222            CHINA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            192

TABLE 223            CHINA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2019–2024 (USD MILLION)            193

TABLE 224            CHINA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2025–2030 (USD MILLION)            193

TABLE 225            CHINA: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2019–2024 (USD MILLION)            193

TABLE 226            CHINA: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2025–2030 (USD MILLION)          194

TABLE 227            CHINA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2019–2024 (USD MILLION)            194

TABLE 228            CHINA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2025–2030 (USD MILLION)            194

TABLE 229            CHINA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2019–2024 (USD MILLION)            195

TABLE 230            CHINA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            195

TABLE 231            JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2019–2024 (USD MILLION)            196

TABLE 232            JAPAN: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2025–2030 (USD MILLION)            196

TABLE 233            JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2019–2024 (USD MILLION)         196

TABLE 234            JAPAN: LOYALTY MANAGEMENT MARKET, BY SERVICE, 2025–2030 (USD MILLION)         197

TABLE 235            JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2019–2024 (USD MILLION)            197

TABLE 236            JAPAN: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2025–2030 (USD MILLION)            197

TABLE 237            JAPAN: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2019–2024 (USD MILLION)            197

TABLE 238            JAPAN: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            198

TABLE 239            JAPAN: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2019–2024 (USD MILLION)          198

TABLE 240            JAPAN: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2025–2030 (USD MILLION)            198

TABLE 241            JAPAN: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2019–2024 (USD MILLION)            198

TABLE 242            JAPAN: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            199

TABLE 243            JAPAN: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2019–2024 (USD MILLION)            199

TABLE 244            JAPAN: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2025–2030 (USD MILLION)            199

TABLE 245            JAPAN: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2019–2024 (USD MILLION)          200

TABLE 246            JAPAN: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            200

TABLE 247            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2019–2024 (USD MILLION)            203

TABLE 248            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2025–2030 (USD MILLION)            203

TABLE 249            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2019–2024 (USD MILLION)            203

TABLE 250            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2025–2030 (USD MILLION)          204

TABLE 251            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2019–2024 (USD MILLION) 204

TABLE 252            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 204

TABLE 253            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2019–2024 (USD MILLION)            204

TABLE 254            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            205

TABLE 255            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,  2019–2024 (USD MILLION)            205

TABLE 256            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,  2025–2030 (USD MILLION)            205

TABLE 257            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY APPLICATION,  2019–2024 (USD MILLION)            206

TABLE 258            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY APPLICATION,  2025–2030 (USD MILLION)            206

TABLE 259            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,  2019–2024 (USD MILLION) 206

TABLE 260            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,  2025–2030 (USD MILLION) 206

TABLE 261            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2019–2024 (USD MILLION)            207

TABLE 262            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            207

TABLE 263            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY,

2019–2024 (USD MILLION)            208

TABLE 264            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            208

TABLE 265            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2019–2024 (USD MILLION)            208

TABLE 266            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2025–2030 (USD MILLION)            209

TABLE 267            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2019–2024 (USD MILLION)            209

TABLE 268            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2025–2030 (USD MILLION)            209

TABLE 269            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2019–2024 (USD MILLION)            209

TABLE 270            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2025–2030 (USD MILLION)            210

TABLE 271            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2019–2024 (USD MILLION)            210

TABLE 272            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            210

TABLE 273            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2019–2024 (USD MILLION)            210

TABLE 274            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2025–2030 (USD MILLION)            211

TABLE 275            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2019–2024 (USD MILLION)            211

TABLE 276            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            211

TABLE 277            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2019–2024 (USD MILLION)            212

TABLE 278            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2025–2030 (USD MILLION)            212

TABLE 279            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2019–2024 (USD MILLION)            212

TABLE 280            GCC COUNTRIES: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            213

TABLE 281            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY GCC COUNTRY,  2019–2024 (USD MILLION)            213

TABLE 282            MIDDLE EAST & AFRICA: LOYALTY MANAGEMENT MARKET, BY GCC COUNTRY,  2025–2030 (USD MILLION)            213

TABLE 283            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2019–2024 (USD MILLION)            214

TABLE 284            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2025–2030 (USD MILLION)            214

TABLE 285            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2019–2024 (USD MILLION)            214

TABLE 286            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2025–2030 (USD MILLION)            215

TABLE 287            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2019–2024 (USD MILLION)            215

TABLE 288            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2025–2030 (USD MILLION)            215

TABLE 289            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2019–2024 (USD MILLION)            215

TABLE 290            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            216

TABLE 291            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2019–2024 (USD MILLION)            216

TABLE 292            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2025–2030 (USD MILLION)            216

TABLE 293            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2019–2024 (USD MILLION)            217

TABLE 294            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            217

TABLE 295            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2019–2024 (USD MILLION)            217

TABLE 296            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2025–2030 (USD MILLION)            217

TABLE 297            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2019–2024 (USD MILLION)            218

TABLE 298            SAUDI ARABIA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            218

TABLE 299            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2019–2024 (USD MILLION)            221

TABLE 300            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2025–2030 (USD MILLION)            221

TABLE 301            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2019–2024 (USD MILLION)            221

TABLE 302            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2025–2030 (USD MILLION)            221

TABLE 303            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2019–2024 (USD MILLION)            222

TABLE 304            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,  2025–2030 (USD MILLION)            222

TABLE 305            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2019–2024 (USD MILLION)            222

TABLE 306            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            222

TABLE 307            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2019–2024 (USD MILLION)            223

TABLE 308            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2025–2030 (USD MILLION)            223

TABLE 309            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2019–2024 (USD MILLION)            223

TABLE 310            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2025–2030 (USD MILLION)          224

TABLE 311            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2019–2024 (USD MILLION)            224

TABLE 312            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2025–2030 (USD MILLION)          224

TABLE 313            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2019–2024 (USD MILLION)            225

TABLE 314            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            225

TABLE 315            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY,

2019–2024 (USD MILLION)            226

TABLE 316            LATIN AMERICA: LOYALTY MANAGEMENT MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            226

TABLE 317            BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2019–2024 (USD MILLION)            226

TABLE 318            BRAZIL: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2025–2030 (USD MILLION)            227

TABLE 319            BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2019–2024 (USD MILLION)            227

TABLE 320            BRAZIL: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2025–2030 (USD MILLION)            227

TABLE 321            BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2019–2024 (USD MILLION)            227

TABLE 322            BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2025–2030 (USD MILLION)            228

TABLE 323            BRAZIL: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2019–2024 (USD MILLION)            228

TABLE 324            BRAZIL: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2025–2030 (USD MILLION)          228

TABLE 325            BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2019–2024 (USD MILLION)            228

TABLE 326            BRAZIL: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2025–2030 (USD MILLION)            229

TABLE 327            BRAZIL: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2019–2024 (USD MILLION)            229

TABLE 328            BRAZIL: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            229

TABLE 329            BRAZIL: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2019–2024 (USD MILLION)            230

TABLE 330            BRAZIL: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2025–2030 (USD MILLION)            230

TABLE 331            BRAZIL: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2019–2024 (USD MILLION)            230

TABLE 332            BRAZIL: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            231

TABLE 333            MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2019–2024 (USD MILLION)            231

TABLE 334            MEXICO: LOYALTY MANAGEMENT MARKET, BY OFFERING,

2025–2030 (USD MILLION)            232

TABLE 335            MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2019–2024 (USD MILLION)            232

TABLE 336            MEXICO: LOYALTY MANAGEMENT MARKET, BY SERVICE,

2025–2030 (USD MILLION)            232

TABLE 337            MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2019–2024 (USD MILLION)            232

TABLE 338            MEXICO: LOYALTY MANAGEMENT MARKET, BY PROFESSIONAL SERVICE,

2025–2030 (USD MILLION)            233

TABLE 339            MEXICO: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2019–2024 (USD MILLION)            233

TABLE 340            MEXICO: LOYALTY MANAGEMENT MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            233

TABLE 341            MEXICO: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2019–2024 (USD MILLION)          233

TABLE 342            MEXICO: LOYALTY MANAGEMENT MARKET, BY PROGRAM TYPE,

2025–2030 (USD MILLION)            234

TABLE 343            MEXICO: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2019–2024 (USD MILLION)            234

TABLE 344            MEXICO: LOYALTY MANAGEMENT MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            234

TABLE 345            MEXICO: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2019–2024 (USD MILLION)            235

TABLE 346            MEXICO: LOYALTY MANAGEMENT MARKET, BY BUSINESS MODEL,

2025–2030 (USD MILLION)            235

TABLE 347            MEXICO: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2019–2024 (USD MILLION)            235

TABLE 348            MEXICO: LOYALTY MANAGEMENT MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            236

TABLE 349            OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN LOYALTY MANAGEMENT VENDORS, 2022-2025                 237

TABLE 350            LOYALTY MANAGEMENT MARKET: DEGREE OF COMPETITION 238

TABLE 351            LOYALTY MANAGEMENT MARKET: REGION FOOTPRINT       246

TABLE 352            LOYALTY MANAGEMENT MARKET: BUSINESS MODEL FOOTPRINT      246

TABLE 353            LOYALTY MANAGEMENT MARKET: VERTICAL FOOTPRINT       247

TABLE 354            LIST OF KEY STARTUPS/SMES   250

TABLE 355            LOYALTY MANAGEMENT MARKET: COMPANY FOOTPRINT       251

TABLE 356            LOYALTY MANAGEMENT MARKET: BUSINESS MODEL FOOTPRINT      252

TABLE 357            LOYALTY MANAGEMENT MARKET: VERTICAL FOOTPRINT       253

TABLE 358            LOYALTY MANAGEMENT MARKET: REGION FOOTPRINT       254

TABLE 359            LOYALTY MANAGEMENT MARKET: PRODUCT LAUNCHES, 2020–2025    255

TABLE 360            LOYALTY MANAGEMENT MARKET: DEALS, 2020–2025              256

TABLE 361            EPSILON: BUSINESS OVERVIEW 258

TABLE 362            EPSILON: PRODUCTS/SOLUTIONS/SERVICES OFFERED             258

TABLE 363            EPSILON: PRODUCT LAUNCHES               259

TABLE 364            EPSILON: DEALS               259

TABLE 365            ORACLE: BUSINESS OVERVIEW 261

TABLE 366            ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             262

TABLE 367            ORACLE: PRODUCT LAUNCHES                 263

TABLE 368            ORACLE: DEALS                264

TABLE 369            COMARCH: BUSINESS OVERVIEW             265

TABLE 370            COMARCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED             265

TABLE 371            COMARCH: PRODUCT LAUNCHES           266

TABLE 372            COMARCH: DEALS           266

TABLE 373            BOND BRAND LOYALTY: BUSINESS OVERVIEW                 268

TABLE 374            BOND BRAND LOYALTY: PRODUCTS/SOLUTIONS/SERVICES OFFERED    268

TABLE 375            BOND BRAND LOYALTY: PRODUCT LAUNCHES                 269

TABLE 376            BOND BRAND LOYALTY: DEALS                269

TABLE 377            MERKLE: BUSINESS OVERVIEW 271

TABLE 378            MERKLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             271

TABLE 379            MERKLE: PRODUCT LAUNCHES                271

TABLE 380            MERKLE: DEALS                272

TABLE 381            CAPILLARY: BUSINESS OVERVIEW            273

TABLE 382            CAPILLARY: PRODUCTS/SOLUTIONS/SERVICES OFFERED             274

TABLE 383            CAPILLARY: PRODUCT LAUNCHES          274

TABLE 384            CAPILLARY: DEALS         274

TABLE 385            JAKALA: BUSINESS OVERVIEW   276

TABLE 386            JAKALA: PRODUCTS/SOLUTIONS/SERVICES OFFERED             276

TABLE 387            JAKALA: DEALS 277

TABLE 388            KOBIE: BUSINESS OVERVIEW     278

TABLE 389            KOBIE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             278

TABLE 390            KOBIE: DEALS   278

TABLE 391            GIIFT MANAGEMENT: BUSINESS OVERVIEW                 279

TABLE 392            GIIFT MANAGEMENT: PRODUCTS/SOLUTIONS/SERVICES OFFERED    279

TABLE 393            GIIFT MANAGEMENT: PRODUCT LAUNCHES                 280

TABLE 394            GIIFT MANAGEMENT: DEALS     280

TABLE 395            MARITZ MOTIVATION: BUSINESS OVERVIEW                 281

TABLE 396            MARITZ MOTIVATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED    281

TABLE 397            MARITZ MOTIVATION: DEALS   282

TABLE 398            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING,

2017–2022 (USD MILLION)            297

TABLE 399            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING,

2023–2028 (USD MILLION)            297

TABLE 400            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE,

2017–2022 (USD MILLION)            297

TABLE 401            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE,

2023–2028 (USD MILLION)            298

TABLE 402            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE,

2017–2022 (USD MILLION)            298

TABLE 403            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE,

2023–2028 (USD MILLION)            298

TABLE 404            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL,

2017–2022 (USD MILLION)            299

TABLE 405            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL,

2023–2028 (USD MILLION)            299

TABLE 406            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION,

2017–2022 (USD MILLION)            300

TABLE 407            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION,

2023–2028 (USD MILLION)            300

TABLE 408            SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2019–2022 (USD MILLION)     301

TABLE 409            SOCIAL MEDIA ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION)     301

TABLE 410            SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE,

2019–2022 (USD MILLION)            302

TABLE 411            SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE,

2023–2028 (USD MILLION)            302

TABLE 412            SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION,

2019–2022 (USD MILLION)            303

TABLE 413            SOCIAL MEDIA ANALYTICS MARKET, BY BUSINESS FUNCTION,

2023–2028 (USD MILLION)            303

TABLE 414            SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2019–2022 (USD MILLION)     304

TABLE 415            SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL, 2023–2028 (USD MILLION)     304

TABLE 416            SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2019–2022 (USD MILLION)          305

TABLE 417            SOCIAL MEDIA ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)          305

LIST OF FIGURES

FIGURE 1              LOYALTY MANAGEMENT MARKET SEGMENTATION              37

FIGURE 2              LOYALTY MANAGEMENT MARKET: RESEARCH DESIGN                41

FIGURE 3             BREAKUP OF PRIMARY PROFILES, BY COMPANY, DESIGNATION, AND REGION     43

FIGURE 4              KEY INSIGHTS FROM INDUSTRY EXPERTS                 44

FIGURE 5              LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (1/2)                 45

FIGURE 6              LOYALTY MANAGEMENT MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH (SUPPLY-SIDE ANALYSIS) (2/2)                 45

FIGURE 7              MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS             46

FIGURE 8              DATA TRIANGULATION                47

FIGURE 9              STUDY LIMITATIONS    49

FIGURE 10            LOYALTY MANAGEMENT MARKET, 2023–2030 (USD MILLION) 50

FIGURE 11            LOYALTY MANAGEMENT MARKET: REGIONAL SNAPSHOT          51

FIGURE 12            GROWING FOCUS ON REDUCING CUSTOMER CHURN RATES TO DRIVE MARKET           53

FIGURE 13            SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2025  53

FIGURE 14            PLATFORM-BASED LOYALTY MANAGEMENT SOLUTIONS TO DOMINATE

MARKET IN 2025                54

FIGURE 15            POINT-BASED PROGRAM TYPE SEGMENT TO HOLD LARGEST MARKET

SHARE IN 2025   54

FIGURE 16            CUSTOMER LIFECYCLE MANAGEMENT SEGMENT TO HOLD LARGEST

MARKET SHARE IN 2025 55

FIGURE 17            B2C SEGMENT TO HOLD LARGER MARKET SHARE IN 2025   55

FIGURE 18            BFSI SEGMENT TO COMMAND MARKET SHARE IN 2025  56

FIGURE 19            SOLUTIONS SEGMENT TO HOLD MAJOR SHARE OF NORTH AMERICAN

MARKET IN 2025                56

FIGURE 20            LOYALTY MANAGEMENT MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,

AND CHALLENGES          57

FIGURE 21            BRIEF HISTORY OF LOYALTY MANAGEMENT MARKET               62

FIGURE 22            LOYALTY MANAGEMENT MARKET: SUPPLY CHAIN ANALYSIS              63

FIGURE 23            KEY PLAYERS IN LOYALTY MANAGEMENT MARKET ECOSYSTEM    64

FIGURE 24            PORTER’S FIVE FORCES ANALYSIS           69

FIGURE 25            MAJOR PATENTS FOR LOYALTY MANAGEMENT MARKET               71

FIGURE 26            LOYALTY MANAGEMENT MARKET: DISRUPTIONS IMPACTING BUYERS/CLIENTS     73

FIGURE 27            AVERAGE SELLING PRICE TREND OF KEY PLAYERS              73

FIGURE 28            INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY VERTICALS   75

FIGURE 29            KEY BUYING CRITERIA FOR TOP THREE VERTICALS         76

FIGURE 30            TOOLS, FRAMEWORKS, AND TECHNIQUES USED IN LOYALTY

MANAGEMENT MARKET               87

FIGURE 31            INVESTMENT AND FUNDING SCENARIO                 88

FIGURE 32            USE CASES OF GENERATIVE AI IN LOYALTY MANAGEMENT 89

FIGURE 33            SOLUTIONS SEGMENT TO DOMINATE LOYALTY MANAGEMENT MARKET          97

FIGURE 34            API-BASED SOLUTIONS SEGMENT TO GROW AT HIGHER CAGR DURING

FORECAST PERIOD         98

FIGURE 35            MANAGED SERVICES SEGMENT TO REGISTER HIGHER GROWTH RATE

DURING FORECAST PERIOD       102

FIGURE 36            SUPPORT & MAINTENANCE SERVICES SEGMENT TO GROW FASTEST

DURING FORECAST PERIOD     104

FIGURE 37            SUBSCRIPTION-BASED PROGRAMS SEGMENT TO HAVE HIGHEST GROWTH RATE IN FORECAST PERIOD                 111

FIGURE 38            CUSTOMER LIFECYCLE MANAGEMENT TO DOMINATE MARKET  IN 2025 AND 2030                119

FIGURE 39            B2C SEGMENT TO LEAD LOYALTY MANAGEMENT MARKET               126

FIGURE 40            AVIATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD          131

FIGURE 41            NORTH AMERICA: MARKET SNAPSHOT 150

FIGURE 42            ASIA PACIFIC: MARKET SNAPSHOT          184

FIGURE 43            SHARES OF LEADING COMPANIES IN LOYALTY MANAGEMENT MARKET, 2024    238

FIGURE 44            LOYALTY MANAGEMENT MARKET: RANKING ANALYSIS OF TOP FIVE PLAYERS              240

FIGURE 45            REVENUE ANALYSIS OF TOP PLAYERS, 2021–2024                 240

FIGURE 46            LOYALTY MANAGEMENT MARKET: BRAND/PRODUCT COMPARISON             241

FIGURE 47            COMPANY VALUATION: 2025      242

FIGURE 48            FINANCIAL METRICS OF KEY LOYALTY MANAGEMENT VENDORS            242

FIGURE 49            LOYALTY MANAGEMENT MARKET: COMPANY EVALUATION MATRIX

(KEY PLAYERS), 2024       244

FIGURE 50            LOYALTY MANAGEMENT MARKET: COMPANY FOOTPRINT       245

FIGURE 51            LOYALTY MANAGEMENT MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024 249

FIGURE 52            ORACLE: COMPANY SNAPSHOT                262

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