Sports Analytics Market - Global Forecast to 2030
商品番号 : SMB-12638
| 出版社 | MarketsandMarkets |
| 出版年月 | 2025年8月 |
| ページ数 | 370 |
| 図表数 | 476 |
| 価格タイプ | シングルユーザライセンス |
| 価格 | USD 4,950 |
| 種別 | 英文調査報告書 |
この調査レポートでは、スポーツ分析市場を、提供内容（ソリューション（パフォーマンス分析ソフトウェア、ビデオ分析プラットフォーム、予測分析ツール、その他のソリューション））とサービス（プロフェッショナルサービス（トレーニングおよびコンサルティングサービス、システム統合および実装サービス、サポートおよび保守サービス）およびマネージドサービス）、導入モード（クラウド、オンプレミス、ハイブリッド）、スポーツの種類（チームスポーツ（クリケット、サッカー、アメリカンフットボール/ラグビー、バスケットボール、野球、ホッケー、バレーボール）、個人スポーツ（テニス、陸上競技（トラック＆フィールド）、ゴルフ、水泳、サイクリング、体操、格闘技（ボクシング、総合格闘技（MMA）、レスリング、柔道）、その他の個人スポーツ）、レーシングスポーツ（F1、MotoGP、全米ストックカー・オート・レーシング（NASCAR）、競馬、その他のレーシングスポーツ）、オンラインまたはバーチャルスポーツ（ファンタジースポーツ、オンラインベッティング、デイリーファンタジーリーグ、オンラインポーカー＆カードゲーム、その他のオンラインスポーツ）、新興スポーツ（デジタルエクストリームスポーツ、パラリンピックスポーツ、その他の新興スポーツ）に基づいて分類しています。スポーツ))、用途 (フィールド内 (選手の負荷と動作の分析、選手の追跡と動作、負傷の予測と健康状態の監視、生体力学的および運動学的分析、トレーニングと回復の最適化、試合のフィットネスとパフォーマンスのベンチマーク、およびその他のフィールド内アプリケーション)) とオフフィールド (対戦相手のスカウティング、ゲーム中の意思決定サポート、ファンのエンゲージメントと体験、スポンサーシップとマーケティングの ROI、商品販売の最適化、ファンの行動の追跡、およびその他のフィールド外アプリケーション))、エンド ユーザー (スポーツ チームとクラブ、スポーツ アカデミーと大学、スポーツ リーグ/協会と統括団体、放送局とメディア企業、スポンサーシップとマーケティング エージェンシー、スポーツ用品メーカー、広告スポーツ ベッティング企業)、および地域 (北米、ヨーロッパ、アジア太平洋、中東とアフリカ、ラテン アメリカ)。
本レポートは、スポーツアナリティクス市場の成長に影響を与える推進要因、制約要因、課題、そして機会に関する詳細な情報を網羅しています。主要プレーヤーの詳細な分析により、事業概要、ソリューション、サービス、主要戦略、契約、パートナーシップ、合意、製品・サービスの発売、合併・買収、そして市場に関連する最近の動向に関する洞察を提供しています。また、市場エコシステムにおける新興スタートアップ企業の競合分析も網羅しています。
スポーツ分析市場は力強い成長を遂げており、2025年の22億9,000万米ドルから2030年には47億5,000万米ドルに達し、予測期間中の年平均成長率（CAGR）は15.7%と予測されています。競争の激化に伴い、スポーツ組織は観察に基づくコーチングからデータ主導のパフォーマンスモデルへと移行しています。高度な分析プラットフォームは、トレーニング負荷の最適化、バイオメカニクスのモニタリング、戦術の改良において中心的な役割を果たしています。AIを活用したツールは、リアルタイムの生理学的データとゲームプレイデータを、精密なコーチングと怪我の軽減に役立つ実用的なインサイトに変換します。分析を日常業務に組み込むことで、チームは着実なパフォーマンス向上を実現し、選手育成を加速させ、プレッシャーの下で情報に基づいた調整を行うことができます。この構造化された分析重視のアプローチは、クラブや連盟が人材を管理し、成果を最大化し、長期的な競争優位性を維持する方法を変革しています。
The sports analytics market is experiencing strong growth, projected to rise from USD 2.29 billion in 2025 to USD 4.75 billion by 2030, at a CAGR of 15.7% during the forecast period. As competitive demands intensify, sports organizations are shifting from observational coaching to data-driven performance models. Advanced analytics platforms are now central to optimizing training loads, monitoring biomechanics, and refining tactics. AI-powered tools convert real-time physiological and gameplay data into actionable insights that support precision coaching and injury mitigation. By embedding analytics into day-to-day operations, teams unlock consistent performance gains, accelerate player development, and make informed adjustments under pressure. This structured, analytics-first approach is transforming how clubs and federations manage talent, maximize output, and sustain long-term competitive advantages.
“Accelerating Strategic Gains with Predictive Analytics in Competitive Sports”
Predictive analytics tools are experiencing the fastest growth in the sports analytics market, driven by increasing demand for outcome forecasting, injury risk modeling, and real-time decision support. These tools leverage machine learning to analyze historical and live data, enabling more accurate game predictions, player workload management, and strategic planning. Their rapid adoption is especially evident in sports betting, fantasy leagues, and elite team environments seeking competitive advantages. As AI capabilities expand and data quality improves, predictive analytics continue to reshape performance optimization and revenue generation across both professional and commercial sports ecosystems.
“Maximizing Tactical Precision and Talent Development Through Real-time Game Intelligence”
Sports teams and clubs represent the largest end-user segment in the sports analytics market due to their consistent investment in performance optimization, injury prevention, and tactical decision-making. These organizations utilize analytics to gain competitive advantages through real-time player tracking, biometric analysis, and strategy modeling. High adoption across professional leagues, growing interest at the collegiate level, and increasing integration of AI tools further strengthen their market share. With expanding data infrastructure and rising demand for outcome-based performance improvements, teams and clubs continue to be the primary drivers of analytics innovation and implementation in global sports ecosystems.
“North America scales elite performance systems while Asia Pacific fuels analytics-led sports innovation.”
North America dominates the global sports analytics market, led by widespread use of performance analysis software, deep integration with league and franchise operations, and early investment in technologies like player tracking and video analytics. Elite teams across the NFL, NBA, and MLB deploy real-time performance models, injury forecasting tools, and tactical video breakdown platforms to optimize athlete output and game strategy. The presence of specialized vendors, mature data infrastructure, and a robust sports-tech ecosystem fosters continuous innovation across both professional and collegiate levels.
In contrast, Asia Pacific is the fastest-growing region, propelled by increased digitization of domestic sports, rising investments in professional leagues, and government-backed sports science initiatives. Markets like India, Japan, and Australia are scaling AI-powered solutions for training load management, predictive injury prevention, and opponent analysis. The region’s rapid growth in esports and youth sports programs is also accelerating the adoption of fan engagement analytics and scouting tools. As data-driven strategies become central to competitive success, Asia Pacific is transitioning from emerging to innovation-driven demand, establishing itself as a vital hub for sports analytics expansion.
Breakdown of Primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the sports analytics market.
- By Company: Tier I – 25%, Tier II – 45%, and Tier III – 30%
- By Designation: C-Level Executives – 35%, D-Level Executives – 40%, and Others – 25%
- By Region: North America – 45%, Europe – 25%, Asia Pacific – 15%, Middle East & Africa – 10%, and Latin America – 5%
The report includes a study of key players offering sports analytics. The major market players include IBM (US), SAS Institute (US), SAP (Germany), HCL Technologies (India), Salesforce (US), Zebra Technologies (US), Catapult (Australia), EXL (US), Chyron (US), GlobalStep (US), Stats Perform (US), Exasol (Germany), DataArt (US), TruMedia Networks (US), Orreco (Ireland), Sportradar (Switzerland), Whoop (US), Kitman Labs (Ireland), Hudl (US), Trace (US), Kinduct Technologies (Canada), Oracle (US), Uplift Labs (US), SportLogiq (Canada), SportAnalytics (Serbia), L2P Limited (UK), Quant4Sport (UK), Veo Technologies (Denmark), Carv (UK), Real Sports AI (UK), Vekta (US), Zone14 (Austria), SportAI (US), BodyPro (US), HIT Coach (US), Pulse (Various), PunchLab (Italy), Marelli (Italy), MoTeC (Australia), Race Technologies (US), and PandaScore (France).
Research Coverage
This research report categorizes the Sports Analytics market based on offering (solution (performance analytics software, video analytics platforms, predictive analytics tools, and other solutions)) and services (professional services (training & consulting services, system integration & implementation services, support & maintenance services) and managed services, deployment mode (cloud, on-premises, and hybrid), sports type (team sports (cricket, football (soccer), American football/rugby, basketball, baseball, hockey, volleyball), individual sports individual sports (call tennis, athletics (track & field), golf, swimming, cycling, gymnastics, combat sports (boxing, mixed martial arts (MMA), wrestling, judo), other individual sports), racing sports (Formula 1, MotoGP, National Association for Stock Car Auto Racing (NASCAR), horse racing, and other racing sports), online or virtual sports (fantasy sports, online betting, daily fantasy leagues, online poker & card games and other online sports) and emerging sports (digital extreme sports, paralympic sports, and other emerging sports)), application (on field (player load & movement analysis, player tracking & movement, injury prediction & health monitoring, biomechanical & kinematic analysis, training & recovery optimization, match fitness & performance benchmarking, and other on-field applications)) and off-field (opposition scouting, in-game decision support, fan engagement & experience, sponsorship & marketing ROI, merchandise sales optimization, fan behavior tracking and other off-field applications)), end user (sports teams & clubs, sports academies & colleges, sports leagues/associations & governing bodies, broadcasters & media companies, sponsorship & marketing agencies, sports equipment manufacturers, ad sports betting companies), and region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America).
The scope of the report covers detailed information regarding drivers, restraints, challenges, and opportunities influencing the growth of the sports analytics market. A detailed analysis of the key industry players was done to provide insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, product & service launches, and mergers and acquisitions; and recent developments associated with the market. This report also covered the competitive analysis of upcoming startups in the market ecosystem.
Key Benefits of Buying the Report
The report will provide market leaders and new entrants with information on the closest approximations of the revenue numbers for the overall sports analytics market and its subsegments. It will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. It will also help stakeholders understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights into the following pointers:
- Analysis of key drivers (Operationalize Advanced Analytics for Performance Enhancement, Leveraging Fan Data to Personalize and Monetize Consumer Engagement, Leverage Predictive Analytics to Drive Growth in Betting and Fantasy Sports), restraints (Persistent Data Silos Undermine Platform Level Analytics Consolidation), opportunities (Enable Scalable Performance Optimization in Sports through Modular Analytics Deployment, Advance Tactical Precision and Player Development through Specialized Esports Analytics), and challenges (Ensure Data Confidentiality and Integrity with Secure Architectures and Access Control Protocols, Rapid Software Evolution Limits Analytics Accessibility for Smaller Teams)
- Product Development/Innovation: Detailed insights into upcoming technologies, research & development activities, and product & service launches in sports Analytics
- Market Development: Comprehensive information about lucrative markets – analyzing the market across varied regions
- Market Diversification: Exhaustive information about new solutions & services, untapped geographies, recent developments, and investments in the Sports Analytics market
- Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players such as IBM (US), SAS Institute (US), SAP (Germany), HCL Technologies (India), Salesforce (US), Zebra Technologies (US), Catapult (Australia), EXL (US), Chyron (US), GlobalStep (US), Stats Perform (US), Exasol (Germany), DataArt (US), TruMedia Networks (US), Orreco (Ireland), Sportradar (Switzerland), Whoop (US), Kitman Labs (Ireland), Hudl (US), Trace (US), Kinduct Technologies (Canada), Oracle (US), Uplift Labs (US), SportLogiq (Canada), SportAnalytics (Serbia), L2P Limited (UK), Quant4Sport (UK), Veo Technologies (Denmark), Carv (UK), Real Sports AI (UK), Vekta (US), Zone14 (Austria), SportAI (US), BodyPro (US), HIT Coach (US), Pulse (Various), PunchLab (Italy), Marelli (Italy), MoTeC (Australia), Race Technologies (US), and PandaScore (France).
The report also helps stakeholders understand the pulse of the sports analytics market and provides them with information on key market drivers, restraints, challenges, and opportunities.
Table of Contents
1 INTRODUCTION 37
1.1 STUDY OBJECTIVES 37
1.2 MARKET DEFINITION 37
1.2.1 INCLUSIONS AND EXCLUSIONS 38
1.3 MARKET SCOPE 39
1.3.1 MARKET SEGMENTATION 40
1.3.2 YEARS CONSIDERED 41
1.4 CURRENCY CONSIDERED 41
1.5 STAKEHOLDERS 42
2 RESEARCH METHODOLOGY 43
2.1 RESEARCH DATA 43
2.1.1 SECONDARY DATA 44
2.1.2 PRIMARY DATA 44
2.1.2.1 Primary interviews 44
2.1.2.2 Breakup of primary profiles 45
2.1.2.3 Key industry insights 45
2.2 MARKET BREAKUP AND DATA TRIANGULATION 46
2.3 MARKET SIZE ESTIMATION 47
2.3.1 TOP-DOWN APPROACH 47
2.3.2 BOTTOM-UP APPROACH 48
2.4 MARKET FORECAST 51
2.5 RESEARCH ASSUMPTIONS 52
2.6 RESEARCH LIMITATIONS 54
3 EXECUTIVE SUMMARY 55
4 PREMIUM INSIGHTS 60
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN SPORTS ANALYTICS MARKET 60
4.2 SPORTS ANALYTICS MARKET: TOP THREE SOLUTIONS 61
4.3 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE AND SOLUTION 61
4.4 SPORTS ANALYTICS MARKET, BY REGION 62
5 MARKET OVERVIEW AND INDUSTRY TRENDS 63
5.1 INTRODUCTION 63
5.2 MARKET DYNAMICS 64
5.2.1 DRIVERS 64
5.2.1.1 Increasing reliance on advanced analytics to optimize player performance 64
5.2.1.2 Rising adoption of fan data analytics for personalized engagement and revenue growth 65
5.2.1.3 Growing use of predictive analytics in legal sports betting and fantasy sports 65
5.2.2 RESTRAINTS 66
5.2.2.1 Fragmented data ecosystems undermining cross-functional analytics 66
5.2.3 OPPORTUNITIES 66
5.2.3.1 Increasing deployment of modular analytics for performance optimization in emerging sports 66
5.2.3.2 Rising esports sector fueling real-time analytics innovation and audience-centric expansion 67
5.2.4 CHALLENGES 67
5.2.4.1 Inadequate data security exposing sensitive player movement and tactical analytics 67
5.2.4.2 Frequent software updates disrupting workflow continuity 68
5.3 EVOLUTION OF SPORTS ANALYTICS MARKET 68
5.4 SUPPLY CHAIN ANALYSIS 70
5.5 ECOSYSTEM ANALYSIS 71
5.5.1 PERFORMANCE ANALYTICS SOFTWARE 73
5.5.2 VIDEO ANALYTICS PLATFORMS 73
5.5.3 PREDICTIVE ANALYTICS TOOLS 73
5.5.4 OTHER SOLUTIONS 73
5.6 INVESTMENT AND FUNDING SCENARIO 73
5.7 CASE STUDY ANALYSIS 75
5.7.1 CASE STUDY 1: IBM AND ESPN TRANSFORM FANTASY FOOTBALL EXPERIENCE WITH SCALABLE, AI-DRIVEN DECISION SUPPORT 75
5.7.2 CASE STUDY 2: ORLANDO MAGIC AND SAS INSTITUTE LEVERAGE ANALYTICS TO OVERCOME REVENUE CHALLENGES 76
5.7.3 CASE STUDY 3: BOSTON CELTICS AND MISSION CLOUD ACCELERATE DATA ANALYTICS AND ENHANCE OPERATIONAL EFFICIENCY THROUGH CLOUD 76
5.8 TECHNOLOGY ANALYSIS 77
5.8.1 KEY TECHNOLOGIES 77
5.8.1.1 Computer vision 77
5.8.1.2 Internet of Things (IoT) 77
5.8.1.3 Edge computing 78
5.8.1.4 Natural language processing (NLP) 78
5.8.2 COMPLEMENTARY TECHNOLOGIES 78
5.8.2.1 Blockchain 78
5.8.2.2 Cloud computing 79
5.8.2.3 Digital twin 79
5.8.2.4 GPS & LPS 79
5.8.3 ADJACENT TECHNOLOGIES 79
5.8.3.1 Augmented reality (AR) and virtual reality (VR) 79
5.8.3.2 Geospatial analytics 80
5.8.3.3 5G and advanced connectivity 80
5.9 REGULATORY LANDSCAPE 80
5.9.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 81
5.9.2 KEY REGULATIONS 84
5.9.2.1 North America 84
5.9.2.1.1 US 84
5.9.2.1.2 Canada 85
5.9.2.2 Europe 85
5.9.2.2.1 UK 85
5.9.2.3 Asia Pacific 86
5.9.2.3.1 India 86
5.9.2.3.2 China 86
5.9.2.3.3 Japan 86
5.9.2.3.4 South Korea 86
5.9.2.3.5 Australia 87
5.9.2.3.6 New Zealand 87
5.9.2.4 Middle East & Africa 87
5.9.2.4.1 Saudi Arabia 87
5.9.2.4.2 UAE 87
5.9.2.4.3 Qatar 87
5.9.2.4.4 Turkey 88
5.9.2.4.5 South Africa 88
5.9.2.5 Latin America 88
5.9.2.5.1 Brazil 88
5.10 PATENT ANALYSIS 88
5.10.1 METHODOLOGY 88
5.10.2 PATENTS FILED, BY DOCUMENT TYPE, 2016–2025 88
5.10.3 INNOVATION AND PATENT APPLICATIONS 88
5.11 PRICING ANALYSIS 92
5.11.1 AVERAGE SELLING PRICE OF OFFERINGS, BY KEY PLAYER, 2025 92
5.11.2 AVERAGE SELLING PRICE, BY SPORTS TYPE, 2025 93
5.12 KEY CONFERENCES AND EVENTS, 2025–2026 94
5.13 PORTER’S FIVE FORCES ANALYSIS 95
5.13.1 THREAT OF NEW ENTRANTS 96
5.13.2 THREAT OF SUBSTITUTES 97
5.13.3 BARGAINING POWER OF SUPPLIERS 97
5.13.4 BARGAINING POWER OF BUYERS 97
5.13.5 INTENSITY OF COMPETITIVE RIVALRY 97
5.14 KEY STAKEHOLDERS AND BUYING CRITERIA 98
5.14.1 KEY STAKEHOLDERS IN BUYING PROCESS 98
5.14.2 BUYING CRITERIA 99
5.15 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 99
5.16 REGIONAL SPORTS BETTING AND ONLINE FANTASY REVENUE TRENDS (2025–2026) 100
5.17 FUTURE OUTLOOK AND EMERGING USE CASES 102
5.17.1 NEXT-GEN FAN ENGAGEMENT MODELS 102
5.17.2 PERSONALIZED ATHLETE HEALTH AND NUTRITION 102
5.17.3 RISE OF BETTING AND FANTASY SPORTS ANALYTICS 103
5.17.4 INTEGRATION WITH E-SPORTS AND VIRTUAL LEAGUES 103
5.18 BUYER’S PERSPECTIVE ON SPORTS ANALYTICS 103
5.18.1 KEY DECISION CRITERIA FOR CLUBS AND ASSOCIATIONS 103
5.18.2 BUILD VS. BUY ANALYSIS FOR ANALYTICS PLATFORMS 104
5.18.3 ROI AND BUSINESS CASE CONSIDERATIONS 104
5.18.4 PROCUREMENT MODELS AND PRICING TRENDS 104
6 SPORTS ANALYTICS MARKET, BY OFFERING 105
6.1 INTRODUCTION 106
6.1.1 OFFERING: SPORTS ANALYTICS MARKET DRIVERS 106
6.2 SOLUTIONS 107
6.2.1 PERFORMANCE ANALYTICS SOFTWARE 109
6.2.1.1 Enhancing player efficiency and tactical accuracy through performance insights 109
6.2.2 VIDEO ANALYTICS PLATFORMS 110
6.2.2.1 Driving tactical precision and visual breakdown for smarter game planning 110
6.2.3 PREDICTIVE ANALYTICS TOOLS 111
6.2.3.1 Optimizing strategic forecasting and outcome modeling with advanced predictive tools 111
6.2.4 OTHER SOLUTIONS 112
6.3 SERVICES 113
6.3.1 PROFESSIONAL SERVICES 115
6.3.1.1 Aligning analytics execution with strategic objectives through expert-led services 115
6.3.1.2 Training & consulting services 117
6.3.1.3 System integration & implementation services 118
6.3.1.4 Support & maintenance services 119
6.3.2 MANAGED SERVICES 120
6.3.2.1 Ensuring seamless operations and scalable performance through managed analytics services 120
7 SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE 122
7.1 INTRODUCTION 123
7.1.1 DEPLOYMENT MODE: SPORTS ANALYTICS MARKET DRIVERS 123
7.2 CLOUD 124
7.2.1 ENABLING SCALABLE, REAL-TIME ANALYTICS WITH FLEXIBLE CLOUD-BASED INFRASTRUCTURE 124
7.3 ON-PREMISES 125
7.3.1 DELIVERING DATA CONTROL AND COMPLIANCE THROUGH ON-PREMISES DEPLOYMENT MODELS 125
7.4 HYBRID 126
7.4.1 BALANCING FLEXIBILITY AND CONTROL IN SPORTS ANALYTICS WITH HYBRID DEPLOYMENT 126
8 SPORTS ANALYTICS MARKET, BY SPORTS TYPE 128
8.1 INTRODUCTION 129
8.1.1 SPORTS TYPE: SPORTS ANALYTICS MARKET DRIVERS 129
8.2 TEAM SPORTS 131
8.2.1 ENHANCING TACTICAL COORDINATION AND SCALABLE FAN ENGAGEMENT THROUGH SPORTS INTELLIGENCE TOOLS 131
8.2.2 CRICKET 133
8.2.3 FOOTBALL (SOCCER) 134
8.2.4 AMERICAN FOOTBALL 135
8.2.5 BASKETBALL 136
8.2.6 BASEBALL 137
8.2.7 HOCKEY 138
8.2.8 VOLLEYBALL 139
8.2.9 OTHER TEAM SPORTS 140
8.3 INDIVIDUAL SPORTS 141
8.3.1 PERSONALIZED PERFORMANCE OPTIMIZATION DRIVING ANALYTICS ADOPTION IN INDIVIDUAL SPORTS 141
8.3.2 TENNIS 144
8.3.3 ATHLETICS (TRACK & FIELD) 144
8.3.4 GOLF 145
8.3.5 SWIMMING 146
8.3.6 CYCLING 147
8.3.7 GYMNASTICS 148
8.3.8 COMBAT SPORTS 149
8.3.8.1 Boxing 150
8.3.8.2 Mixed martial arts (MMA) 150
8.3.8.3 Wrestling 151
8.3.8.4 Judo 151
8.3.9 OTHER INDIVIDUAL SPORTS 151
8.4 RACING SPORTS 153
8.4.1 IMPROVING TACTICAL ACCURACY AND COMPETITIVE CONSISTENCY IN RACE ENVIRONMENTS 153
8.4.2 FORMULA 1 154
8.4.3 MOTOGP 155
8.4.4 NATIONAL ASSOCIATION FOR STOCK CAR AUTO RACING (NASCAR) 156
8.4.5 HORSE RACING 157
8.4.6 OTHER RACING SPORTS 158
8.5 ONLINE OR VIRTUAL SPORTS 159
8.5.1 DRIVING ENGAGEMENT AND MONETIZATION THROUGH REAL-TIME COMPETITIVE INTELLIGENCE 159
8.5.2 FANTASY SPORTS 162
8.5.3 ONLINE BETTING 162
8.5.4 DAILY FANTASY SPORTS 163
8.5.5 ONLINE POKER & CARD GAMES 164
8.5.6 OTHER ONLINE SPORTS 165
8.6 EMERGING SPORTS 166
8.6.1 BUILDING DATA-FIRST GROWTH MODELS FOR NICHE AND HYBRID SPORTS FORMATS 166
8.6.2 DIGITAL EXTREME SPORTS 168
8.6.3 PARALYMPIC SPORTS 169
8.6.4 OTHER EMERGING SPORTS 170
9 SPORTS ANALYTICS MARKET, BY APPLICATION 172
9.1 INTRODUCTION 173
9.1.1 APPLICATION: SPORTS ANALYTICS MARKET DRIVERS 173
9.2 ON-FIELD 174
9.2.1 MAXIMIZING ON-FIELD PERFORMANCE THROUGH TACTICAL INSIGHTS AND REAL-TIME DECISION SUPPORT 174
9.2.2 PLAYER PERFORMANCE ANALYSIS 175
9.2.3 TACTICAL AND POSITIONAL ANALYSIS 176
9.2.4 GAME STRATEGY OPTIMIZATION 176
9.2.5 FATIGUE AND WORKLOAD MONITORING 176
9.2.6 OPPONENT SCOUTING AND MATCH PREPARATION 177
9.2.7 INJURY RISK PREDICTION 177
9.2.8 OTHER ON-FIELD APPLICATIONS 177
9.3 OFF-FIELD 178
9.3.1 OPTIMIZING OFF-FIELD DECISIONS THROUGH STRATEGIC, OPERATIONAL, AND COMMERCIAL ANALYTICS 178
9.3.2 FAN ENGAGEMENT ANALYTICS 179
9.3.3 SPONSORSHIP VALUATION AND ROI TRACKING 179
9.3.4 TICKETING AND ATTENDANCE FORECASTING 180
9.3.5 SOCIAL MEDIA AND SENTIMENT ANALYSIS 180
9.3.6 MERCHANDISE SALES OPTIMIZATION 180
9.3.7 OTHER OFF-FIELD APPLICATIONS 181
10 SPORTS ANALYTICS MARKET, BY END USER 182
10.1 INTRODUCTION 183
10.1.1 END USER: SPORTS ANALYTICS MARKET DRIVERS 183
10.1.2 SPORTS TEAMS & CLUBS 185
10.1.2.1 Leveraging data to enhance competitive performance and guide tactical, physical, and talent decisions 185
10.1.3 SPORTS ACADEMIES & COLLEGES 186
10.1.3.1 Driving athlete development and curriculum design through integrated performance and training analytics 186
10.1.4 SPORTS LEAGUES & GOVERNING BODIES 187
10.1.4.1 Optimizing competition integrity and strategic growth through data-driven oversight 187
10.1.5 BROADCASTERS & MEDIA COMPANIES 188
10.1.5.1 Enhancing viewer experience and content strategy through real-time performance and audience analytics 188
10.1.6 SPONSORSHIP & MARKETING AGENCIES 189
10.1.6.1 Using fan engagement and performance data to maximize sponsorship and campaign outcomes 189
10.1.7 SPORTS EQUIPMENT MANUFACTURERS 190
10.1.7.1 Driving product innovation and athlete-centric solutions through data insights and performance trends 190
10.1.8 SPORTS BETTING COMPANIES 191
10.1.8.1 Maximizing competitive advantage through real-time data and predictive analytics in betting operations 191
10.1.9 OTHER END USERS 192
11 SPORTS ANALYTICS MARKET, BY REGION 195
11.1 INTRODUCTION 196
11.2 NORTH AMERICA 198
11.2.1 NORTH AMERICA: SPORTS ANALYTICS MARKET DRIVERS 198
11.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK 199
11.2.3 US 209
11.2.3.1 Integrating sports analytics for performance optimization and enhanced betting insights 209
11.2.4 CANADA 210
11.2.4.1 Advancing sports analytics with virtual and fantasy sports 210
11.3 EUROPE 211
11.3.1 EUROPE: SPORTS ANALYTICS MARKET DRIVERS 211
11.3.2 EUROPE: MACROECONOMIC OUTLOOK 212
11.3.3 UK 221
11.3.3.1 Empowering data-centric engagement through strategic collaborations 221
11.3.4 GERMANY 221
11.3.4.1 Advancing competitive edge through integrated predictive analytics 221
11.3.5 FRANCE 222
11.3.5.1 Transforming tactical dynamics and academy outcomes via advanced analytics 222
11.3.6 ITALY 223
11.3.6.1 Optimizing coaching and recruitment methodologies with data-driven intelligence 223
11.3.7 SPAIN 224
11.3.7.1 Elevating tactical intelligence and fan connection through data modeling 224
11.3.8 REST OF EUROPE 225
11.4 ASIA PACIFIC 226
11.4.1 ASIA PACIFIC: SPORTS ANALYTICS MARKET DRIVERS 226
11.4.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK 227
11.4.3 CHINA 237
11.4.3.1 Leveraging analytics for optimized athlete performance and enhanced data-driven decisions 237
11.4.4 JAPAN 238
11.4.4.1 Olympic-focused investment and institutional partnerships accelerate analytics adoption across sports 238
11.4.5 INDIA 239
11.4.5.1 Real-time performance analysis accelerates team strategy and player development nationwide 239
11.4.6 SOUTH KOREA 240
11.4.6.1 Maximizing competitive gains through data-driven decisions in esports 240
11.4.7 AUSTRALIA & NEW ZEALAND 241
11.4.7.1 Integrated analytics adoption and collaboration drive sporting excellence 241
11.4.8 SINGAPORE 242
11.4.8.1 National data exchange enhances athlete performance and institutional planning 242
11.4.9 REST OF ASIA PACIFIC 243
11.5 MIDDLE EAST & AFRICA 244
11.5.1 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET DRIVERS 244
11.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK 245
11.5.3 SAUDI ARABIA 255
11.5.3.1 Vision 2030 and club-tech partnerships drive analytics-led sports innovation 255
11.5.4 UAE 256
11.5.4.1 Advancing talent and increasing fan engagement through targeted analytics adoption 256
11.5.5 SOUTH AFRICA 257
11.5.5.1 Digital integration and youth development propel sports analytics momentum 257
11.5.6 QATAR 258
11.5.6.1 Embedding advanced sports analytics for enhanced talent and fan experiences 258
11.5.7 TURKEY 259
11.5.7.1 Elevating sports growth through targeted club and federation analytics partnerships 259
11.5.8 REST OF MIDDLE EAST & AFRICA 260
11.6 LATIN AMERICA 261
11.6.1 LATIN AMERICA: SPORTS ANALYTICS MARKET DRIVERS 261
11.6.2 LATIN AMERICA: MACROECONOMIC OUTLOOK 262
11.6.3 BRAZIL 271
11.6.3.1 Institutional backing and club innovation accelerate data-driven athletic advancements 271
11.6.4 MEXICO 272
11.6.4.1 Sports analytics advances tactical precision and fan engagement in Mexican leagues 272
11.6.5 ARGENTINA 273
11.6.5.1 Elevating sports through tactical intelligence and federated data innovation 273
11.6.6 REST OF LATIN AMERICA 274
12 COMPETITIVE LANDSCAPE 276
12.1 OVERVIEW 276
12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021–2025 276
12.3 REVENUE ANALYSIS, 2020–2024 279
12.4 MARKET SHARE ANALYSIS, 2024 280
12.5 PRODUCT COMPARISON 282
12.5.1 PRODUCT COMPARATIVE ANALYSIS, BY TEAM SPORTS 282
12.5.1.1 Sportscode (Hudl) 283
12.5.1.2 Catapult Pro Video (Catapult) 283
12.5.1.3 Kitman Labs Intelligence Platform (Kitman Labs) 283
12.5.1.4 Veo Analytics (Veo Technologies) 283
12.5.1.5 Sportlogiq iCE Platform (Sportlogiq) 283
12.5.2 PRODUCT COMPARATIVE ANALYSIS, BY INDIVIDUAL SPORTS 284
12.5.2.1 MoTeC i2 [MoTeC (Bosch Company)] 285
12.5.2.2 Uplift Vision (Uplift Labs) 285
12.5.2.3 Orreco Zone (Orreco) 285
12.5.2.4 BodyPro Platform (BodyPro) 285
12.5.2.5 Vekta Platform (Vekta) 285
12.5.3 PRODUCT COMPARATIVE ANALYSIS, BY ONLINE OR VIRTUAL SPORTS 286
12.5.3.1 Opta AI Studio (Stats Perform) 287
12.5.3.2 Radar360 Analytics Platform (Sportradar) 287
12.5.3.3 Esports Fantasy (Pandascore) 287
12.5.3.4 SportAI Platform (SportAI) 287
12.5.3.5 Playtest Analytics (GlobalStep) 287
12.6 COMPANY VALUATION AND FINANCIAL METRICS 288
12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024 289
12.7.1 STARS 289
12.7.2 EMERGING LEADERS 289
12.7.3 PERVASIVE PLAYERS 289
12.7.4 PARTICIPANTS 289
12.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024 291
12.7.5.1 Company footprint 291
12.7.5.2 Regional footprint 292
12.7.5.3 Offering footprint 292
12.7.5.4 Sports type footprint 293
12.7.5.5 End user footprint 293
12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024 294
12.8.1 PROGRESSIVE COMPANIES 294
12.8.2 RESPONSIVE COMPANIES 294
12.8.3 DYNAMIC COMPANIES 294
12.8.4 STARTING BLOCKS 295
12.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024 296
12.8.5.1 Detailed list of key startups/SMEs 296
12.8.5.2 Competitive benchmarking of key startups/SMEs 297
12.9 COMPETITIVE SCENARIO 298
12.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS 298
12.9.2 DEALS 299
13 COMPANY PROFILES 301
13.1 INTRODUCTION 301
13.2 KEY PLAYERS 301
13.2.1 IBM 301
13.2.1.1 Business overview 301
13.2.1.2 Products/Solutions/Services offered 302
13.2.1.3 Recent developments 303
13.2.1.3.1 Product launches and enhancements 303
13.2.1.3.2 Deals 303
13.2.1.4 MnM view 304
13.2.1.4.1 Key strengths 304
13.2.1.4.2 Strategic choices 304
13.2.1.4.3 Weaknesses and competitive threats 304
13.2.2 SAP 305
13.2.2.1 Business overview 305
13.2.2.2 Products/Solutions/Services offered 306
13.2.2.3 Recent developments 307
13.2.2.3.1 Product launches and enhancements 307
13.2.2.3.2 Deals 307
13.2.2.4 MnM view 308
13.2.2.4.1 Key strengths 308
13.2.2.4.2 Strategic choices 308
13.2.2.4.3 Weaknesses and competitive threats 308
13.2.3 SAS INSTITUTE 309
13.2.3.1 Business overview 309
13.2.3.2 Products/Solutions/Services offered 309
13.2.3.3 Recent developments 310
13.2.3.3.1 Deals 310
13.2.3.4 MnM view 310
13.2.3.4.1 Key strengths 310
13.2.3.4.2 Strategic choices 311
13.2.3.4.3 Weaknesses and competitive threats 311
13.2.4 HCLTECH 312
13.2.4.1 Business overview 312
13.2.4.2 Products/Solutions/Services offered 313
13.2.4.3 Recent developments 314
13.2.4.3.1 Product launches and enhancements 314
13.2.4.3.2 Deals 314
13.2.4.4 MnM view 315
13.2.4.4.1 Key strengths 315
13.2.4.4.2 Strategic choices 315
13.2.4.4.3 Weaknesses and competitive threats 315
13.2.5 ZEBRA TECHNOLOGIES 316
13.2.5.1 Business overview 316
13.2.5.2 Products/Solutions/Services offered 317
13.2.5.3 Recent developments 318
13.2.5.3.1 Deals 318
13.2.5.4 MnM view 318
13.2.5.4.1 Key strengths 318
13.2.5.4.2 Strategic choices 318
13.2.5.4.3 Weaknesses and competitive threats 319
13.2.6 GLOBALSTEP 320
13.2.6.1 Business overview 320
13.2.6.2 Products/Solutions/Services offered 320
13.2.6.3 Recent developments 321
13.2.6.3.1 Product launches and enhancements 321
13.2.6.3.2 Deals 321
13.2.7 STATS PERFORM 322
13.2.7.1 Business overview 322
13.2.7.2 Products/Solutions/Services offered 322
13.2.7.3 Recent developments 323
13.2.7.3.1 Product launches and enhancements 323
13.2.7.3.2 Deals 324
13.2.8 SPORTRADAR 325
13.2.8.1 Business overview 325
13.2.8.2 Products/Solutions/Services offered 326
13.2.8.3 Recent developments 327
13.2.8.3.1 Product launches and enhancements 327
13.2.8.3.2 Deals 328
13.2.9 HUDL 329
13.2.9.1 Business overview 329
13.2.9.2 Products/Solutions/Services offered 329
13.2.9.3 Recent developments 330
13.2.9.3.1 Product launches and enhancements 330
13.2.9.3.2 Deals 330
13.2.10 EXL 332
13.2.10.1 Business overview 332
13.2.10.2 Products/Solutions/Services offered 334
13.2.11 CHYRON 335
13.2.12 CATAPULT 336
13.3 OTHER PLAYERS 337
13.3.1 MOTEC (BOSCH) 337
13.3.2 SPORTS ANALYTICS WORLD 338
13.3.3 VEKTA 339
13.3.4 BODYPRO (HEALTHCENTRAL NETWORK) 340
13.3.5 ZONE14 341
13.3.6 SPORTLOGIQ 342
13.3.7 UPLIFT LABS 343
13.3.8 KITMAN LABS 344
13.3.9 ORRECO 345
13.3.10 TRUMEDIA NETWORKS 346
13.3.11 VEO TECHNOLOGIES 347
13.3.12 SPORTANALYTICS 348
13.3.13 SPORTAI 349
13.3.14 RACE TECHNOLOGY 350
13.3.15 PANDASCORE 351
14 ADJACENT AND RELATED MARKETS 352
14.1 INTRODUCTION 352
14.2 AI IN SPORTS MARKET – GLOBAL FORECAST TO 2030 352
14.2.1 MARKET DEFINITION 352
14.2.2 MARKET OVERVIEW 352
14.2.2.1 AI in sports market, by offering 353
14.2.2.2 AI in sports market, by end user 353
14.2.2.3 AI in sports market, by region 354
14.3 AI IN MEDIA MARKET – GLOBAL FORECAST TO 2030 355
14.3.1 MARKET DEFINITION 355
14.3.2 MARKET OVERVIEW 356
14.3.2.1 AI in media market, by offering 356
14.3.2.2 AI in media market, by application 357
14.3.2.3 AI in media market, by end user 358
14.3.2.4 AI in media market, by region 359
15 APPENDIX 361
15.1 DISCUSSION GUIDE 361
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 366
15.3 CUSTOMIZATION OPTIONS 368
15.4 RELATED REPORTS 368
15.5 AUTHOR DETAILS 369
LIST OF TABLES
TABLE 1 USD EXCHANGE RATES, 2020–2024 41
TABLE 2 FACTOR ANALYSIS 51
TABLE 3 SPORTS ANALYTICS MARKET SIZE AND GROWTH RATE,
2020–2024 (USD MILLION, Y-O-Y %) 56
TABLE 4 SPORTS ANALYTICS MARKET SIZE AND GROWTH RATE,
2025–2030 (USD MILLION, Y-O-Y %) 57
TABLE 5 SPORTS ANALYTICS MARKET: ROLE OF COMPANIES IN ECOSYSTEM 71
TABLE 6 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 81
TABLE 7 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 82
TABLE 8 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 82
TABLE 9 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 83
TABLE 10 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 84
TABLE 11 PATENTS FILED, 2016–2025 88
TABLE 12 LIST OF TOP PATENTS IN SPORTS ANALYTICS MARKET, 2024–2025 89
TABLE 13 AVERAGE SELLING PRICE OF OFFERINGS, BY KEY PLAYER, 2025 93
TABLE 14 AVERAGE SELLING PRICE, BY SPORTS TYPE, 2025 94
TABLE 15 SPORTS ANALYTICS MARKET: LIST OF KEY CONFERENCES AND EVENTS,
2025–2026 94
TABLE 16 IMPACT OF PORTER’S FIVE FORCES ON SPORTS ANALYTICS MARKET 95
TABLE 17 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS 98
TABLE 18 KEY BUYING CRITERIA FOR TOP THREE END USERS 99
TABLE 19 REGIONAL SPORTS BETTING AND ONLINE FANTASY REVENUE TRENDS,
2025–2026 101
TABLE 20 SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 107
TABLE 21 SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 107
TABLE 22 SPORTS ANALYTICS MARKET, BY SOLUTION, 2020–2024 (USD MILLION) 108
TABLE 23 SPORTS ANALYTICS MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 108
TABLE 24 SOLUTIONS: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 108
TABLE 25 SOLUTIONS: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 109
TABLE 26 PERFORMANCE ANALYTICS SOFTWARE: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 109
TABLE 27 PERFORMANCE ANALYTICS SOFTWARE: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 110
TABLE 28 VIDEO ANALYTICS PLATFORMS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 110
TABLE 29 VIDEO ANALYTICS PLATFORMS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 111
TABLE 30 PREDICTIVE ANALYTICS TOOLS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 111
TABLE 31 PREDICTIVE ANALYTICS TOOLS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 112
TABLE 32 OTHER SOLUTIONS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 113
TABLE 33 OTHER SOLUTIONS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 113
TABLE 34 SPORTS ANALYTICS MARKET, BY SERVICE, 2020–2024 (USD MILLION) 114
TABLE 35 SPORTS ANALYTICS MARKET, BY SERVICE, 2025–2030 (USD MILLION) 114
TABLE 36 SERVICES: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 114
TABLE 37 SERVICES: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 115
TABLE 38 SPORTS ANALYTICS MARKET, BY PROFESSIONAL SERVICE,
2020–2024 (USD MILLION) 116
TABLE 39 SPORTS ANALYTICS MARKET, BY PROFESSIONAL SERVICE,
2025–2030 (USD MILLION) 116
TABLE 40 PROFESSIONAL SERVICES: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 117
TABLE 41 PROFESSIONAL SERVICES: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 117
TABLE 42 TRAINING & CONSULTING SERVICES: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 118
TABLE 43 TRAINING & CONSULTING SERVICES: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 118
TABLE 44 SYSTEM INTEGRATION & IMPLEMENTATION SERVICES: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 119
TABLE 45 SYSTEM INTEGRATION & IMPLEMENTATION SERVICES: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 119
TABLE 46 SUPPORT & MAINTENANCE SERVICES: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 120
TABLE 47 SUPPORT & MAINTENANCE SERVICES: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 120
TABLE 48 MANAGED SERVICES: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 121
TABLE 49 MANAGED SERVICES: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 121
TABLE 50 SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE,
2020–2024 (USD MILLION) 124
TABLE 51 SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE,
2025–2030 (USD MILLION) 124
TABLE 52 CLOUD: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 125
TABLE 53 CLOUD: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 125
TABLE 54 ON-PREMISES: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 126
TABLE 55 ON-PREMISES: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 126
TABLE 56 HYBRID: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 127
TABLE 57 HYBRID: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 127
TABLE 58 SPORTS ANALYTICS MARKET, BY SPORTS TYPE, 2020–2024 (USD MILLION) 130
TABLE 59 SPORTS ANALYTICS MARKET, BY SPORTS TYPE, 2025–2030 (USD MILLION) 130
TABLE 60 SPORTS ANALYTICS MARKET, BY TEAM SPORTS, 2020–2024 (USD MILLION) 132
TABLE 61 SPORTS ANALYTICS MARKET, BY TEAM SPORTS, 2025–2030 (USD MILLION) 132
TABLE 62 TEAM SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 132
TABLE 63 TEAM SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 133
TABLE 64 CRICKET: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 133
TABLE 65 CRICKET: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 134
TABLE 66 FOOTBALL (SOCCER): SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 134
TABLE 67 FOOTBALL (SOCCER): SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 135
TABLE 68 AMERICAN FOOTBALL: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 135
TABLE 69 AMERICAN FOOTBALL: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 136
TABLE 70 BASKETBALL: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 136
TABLE 71 BASKETBALL: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 137
TABLE 72 BASEBALL: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 137
TABLE 73 BASEBALL: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 138
TABLE 74 HOCKEY: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 138
TABLE 75 HOCKEY: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 139
TABLE 76 VOLLEYBALL: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 139
TABLE 77 VOLLEYBALL: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 140
TABLE 78 OTHER TEAM SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 140
TABLE 79 OTHER TEAM SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 141
TABLE 80 SPORTS ANALYTICS MARKET, BY INDIVIDUAL SPORTS, 2020–2024 (USD MILLION) 142
TABLE 81 SPORTS ANALYTICS MARKET, BY INDIVIDUAL SPORTS, 2025–2030 (USD MILLION) 143
TABLE 82 INDIVIDUAL SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 143
TABLE 83 INDIVIDUAL SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 143
TABLE 84 TENNIS: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 144
TABLE 85 TENNIS: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 144
TABLE 86 ATHLETICS: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 145
TABLE 87 ATHLETICS: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 145
TABLE 88 GOLF: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 146
TABLE 89 GOLF: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 146
TABLE 90 SWIMMING: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 147
TABLE 91 SWIMMING: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 147
TABLE 92 CYCLING: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 148
TABLE 93 CYCLING: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 148
TABLE 94 GYMNASTICS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 149
TABLE 95 GYMNASTICS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 149
TABLE 96 COMBAT SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 150
TABLE 97 COMBAT SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 150
TABLE 98 OTHER INDIVIDUAL SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 152
TABLE 99 OTHER INDIVIDUAL SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 152
TABLE 100 SPORTS ANALYTICS MARKET, BY RACING SPORTS, 2020–2024 (USD MILLION) 153
TABLE 101 SPORTS ANALYTICS MARKET, BY RACING SPORTS, 2025–2030 (USD MILLION) 154
TABLE 102 RACING SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 154
TABLE 103 RACING SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 154
TABLE 104 FORMULA 1: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 155
TABLE 105 FORMULA 1: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 155
TABLE 106 MOTOGP: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 156
TABLE 107 MOTOGP: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 156
TABLE 108 NATIONAL ASSOCIATION FOR STOCK CAR AUTO RACING (NASCAR): SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 157
TABLE 109 NATIONAL ASSOCIATION FOR STOCK CAR AUTO RACING (NASCAR): SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 157
TABLE 110 HORSE RACING: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 158
TABLE 111 HORSE RACING: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 158
TABLE 112 OTHER RACING SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 159
TABLE 113 OTHER RACING SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 159
TABLE 114 SPORTS ANALYTICS MARKET, BY ONLINE OR VIRTUAL SPORTS,
2020–2024 (USD MILLION) 160
TABLE 115 SPORTS ANALYTICS MARKET, BY ONLINE OR VIRTUAL SPORTS,
2025–2030 (USD MILLION) 161
TABLE 116 ONLINE OR VIRTUAL SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 161
TABLE 117 ONLINE OR VIRTUAL SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 161
TABLE 118 FANTASY SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 162
TABLE 119 FANTASY SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 162
TABLE 120 ONLINE BETTING: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 163
TABLE 121 ONLINE BETTING: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 163
TABLE 122 DAILY FANTASY SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 164
TABLE 123 DAILY FANTASY SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 164
TABLE 124 ONLINE POKER & CARD GAMES: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 165
TABLE 125 ONLINE POKER & CARD GAMES: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 165
TABLE 126 OTHER ONLINE SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 166
TABLE 127 OTHER ONLINE SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 166
TABLE 128 SPORTS ANALYTICS MARKET, BY EMERGING SPORTS, 2020–2024 (USD MILLION) 167
TABLE 129 SPORTS ANALYTICS MARKET, BY EMERGING SPORTS, 2025–2030 (USD MILLION) 167
TABLE 130 EMERGING SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 168
TABLE 131 EMERGING SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 168
TABLE 132 DIGITAL EXTREME SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 169
TABLE 133 DIGITAL EXTREME SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 169
TABLE 134 PARALYMPIC SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 170
TABLE 135 PARALYMPIC SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 170
TABLE 136 OTHER EMERGING SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 171
TABLE 137 OTHER EMERGING SPORTS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 171
TABLE 138 SPORTS ANALYTICS MARKET, BY APPLICATION, 2020–2024 (USD MILLION) 174
TABLE 139 SPORTS ANALYTICS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 174
TABLE 140 ON-FIELD: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 175
TABLE 141 ON-FIELD: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 175
TABLE 142 OFF-FIELD: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 178
TABLE 143 OFF-FIELD: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 179
TABLE 144 SPORTS ANALYTICS MARKET, BY END USER, 2020–2024 (USD MILLION) 184
TABLE 145 SPORTS ANALYTICS MARKET, BY END USER, 2025–2030 (USD MILLION) 185
TABLE 146 SPORTS TEAMS & CLUBS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 186
TABLE 147 SPORTS TEAMS & CLUBS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 186
TABLE 148 SPORTS ACADEMIES & COLLEGES: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 187
TABLE 149 SPORTS ACADEMIES & COLLEGES: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 187
TABLE 150 SPORTS LEAGUES & GOVERNING BODIES: SPORTS ANALYTICS MARKET,
BY REGION, 2020–2024 (USD MILLION) 188
TABLE 151 SPORTS LEAGUES & GOVERNING BODIES: SPORTS ANALYTICS MARKET,
BY REGION, 2025–2030 (USD MILLION) 188
TABLE 152 BROADCASTERS & MEDIA COMPANIES: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 189
TABLE 153 BROADCASTERS & MEDIA COMPANIES: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 189
TABLE 154 SPONSORSHIP & MARKETING AGENCIES: SPORTS ANALYTICS MARKET,
BY REGION, 2020–2024 (USD MILLION) 190
TABLE 155 SPONSORSHIP & MARKETING AGENCIES: SPORTS ANALYTICS MARKET,
BY REGION, 2025–2030 (USD MILLION) 190
TABLE 156 SPORTS EQUIPMENT MANUFACTURERS: SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 191
TABLE 157 SPORTS EQUIPMENT MANUFACTURERS: SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 191
TABLE 158 SPORTS BETTING COMPANIES: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 192
TABLE 159 SPORTS BETTING COMPANIES: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 192
TABLE 160 OTHER END USERS: SPORTS ANALYTICS MARKET, BY REGION,
2020–2024 (USD MILLION) 193
TABLE 161 OTHER END USERS: SPORTS ANALYTICS MARKET, BY REGION,
2025–2030 (USD MILLION) 194
TABLE 162 SPORTS ANALYTICS MARKET, BY REGION, 2020–2024 (USD MILLION) 197
TABLE 163 SPORTS ANALYTICS MARKET, BY REGION, 2025–2030 (USD MILLION) 197
TABLE 164 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY OFFERING,
2020–2024 (USD MILLION) 200
TABLE 165 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY OFFERING,
2025–2030 (USD MILLION) 201
TABLE 166 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY SOLUTION,
2020–2024 (USD MILLION) 201
TABLE 167 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY SOLUTION,
2025–2030 (USD MILLION) 201
TABLE 168 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY SERVICE,
2020–2024 (USD MILLION) 201
TABLE 169 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY SERVICE,
2025–2030 (USD MILLION) 202
TABLE 170 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION) 202
TABLE 171 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 202
TABLE 172 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE,
2020–2024 (USD MILLION) 202
TABLE 173 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE,
2025–2030 (USD MILLION) 203
TABLE 174 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY APPLICATION,
2020–2024 (USD MILLION) 203
TABLE 175 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 203
TABLE 176 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY SPORTS TYPE,
2020–2024 (USD MILLION) 203
TABLE 177 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY SPORTS TYPE,
2025–2030 (USD MILLION) 204
TABLE 178 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY TEAM SPORTS,
2020–2024 (USD MILLION) 204
TABLE 179 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY TEAM SPORTS,
2025–2030 (USD MILLION) 205
TABLE 180 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY INDIVIDUAL SPORTS,
2020–2024 (USD MILLION) 205
TABLE 181 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY INDIVIDUAL SPORTS,
2025–2030 (USD MILLION) 206
TABLE 182 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY RACING SPORTS,
2020–2024 (USD MILLION) 206
TABLE 183 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY RACING SPORTS,
2025–2030 (USD MILLION) 206
TABLE 184 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY ONLINE OR VIRTUAL SPORTS, 2020–2024 (USD MILLION) 207
TABLE 185 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY ONLINE OR VIRTUAL SPORTS, 2025–2030 (USD MILLION) 207
TABLE 186 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY EMERGING SPORTS,
2020–2024 (USD MILLION) 207
TABLE 187 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY EMERGING SPORTS,
2025–2030 (USD MILLION) 208
TABLE 188 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY END USER,
2020–2024 (USD MILLION) 208
TABLE 189 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY END USER,
2025–2030 (USD MILLION) 208
TABLE 190 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 209
TABLE 191 NORTH AMERICA: SPORTS ANALYTICS MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 209
TABLE 192 US: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 210
TABLE 193 US: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 210
TABLE 194 CANADA: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 210
TABLE 195 CANADA: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 211
TABLE 196 EUROPE: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 212
TABLE 197 EUROPE: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 212
TABLE 198 EUROPE: SPORTS ANALYTICS MARKET, BY SOLUTION, 2020–2024 (USD MILLION) 213
TABLE 199 EUROPE: SPORTS ANALYTICS MARKET, BY SOLUTION, 2025–2030 (USD MILLION) 213
TABLE 200 EUROPE: SPORTS ANALYTICS MARKET, BY SERVICE, 2020–2024 (USD MILLION) 213
TABLE 201 EUROPE: SPORTS ANALYTICS MARKET, BY SERVICE, 2025–2030 (USD MILLION) 213
TABLE 202 EUROPE: SPORTS ANALYTICS MARKET, BY PROFESSIONAL SERVICE,
2020–2024 USD MILLION) 214
TABLE 203 EUROPE: SPORTS ANALYTICS MARKET, BY PROFESSIONAL SERVICE,
2025–2030 (USD MILLION) 214
TABLE 204 EUROPE: SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE,
2020–2024 (USD MILLION) 214
TABLE 205 EUROPE: SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE,
2025–2030 (USD MILLION) 214
TABLE 206 EUROPE: SPORTS ANALYTICS MARKET, BY APPLICATION,
2020–2024 (USD MILLION) 215
TABLE 207 EUROPE: SPORTS ANALYTICS MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 215
TABLE 208 EUROPE: SPORTS ANALYTICS MARKET, BY SPORTS TYPE,
2020–2024 (USD MILLION) 215
TABLE 209 EUROPE: SPORTS ANALYTICS MARKET, BY SPORTS TYPE,
2025–2030 (USD MILLION) 215
TABLE 210 EUROPE: SPORTS ANALYTICS MARKET, BY TEAM SPORTS,
2020–2024 (USD MILLION) 216
TABLE 211 EUROPE: SPORTS ANALYTICS MARKET, BY TEAM SPORTS,
2025–2030 (USD MILLION) 216
TABLE 212 EUROPE: SPORTS ANALYTICS MARKET, BY INDIVIDUAL SPORTS,
2020–2024 (USD MILLION) 217
TABLE 213 EUROPE: SPORTS ANALYTICS MARKET, BY INDIVIDUAL SPORTS,
2025–2030 (USD MILLION) 217
TABLE 214 EUROPE: SPORTS ANALYTICS MARKET, BY RACING SPORTS,
2020–2024 (USD MILLION) 217
TABLE 215 EUROPE: SPORTS ANALYTICS MARKET, BY RACING SPORTS,
2025–2030 (USD MILLION) 218
TABLE 216 EUROPE: SPORTS ANALYTICS MARKET, BY ONLINE OR VIRTUAL SPORTS,
2020–2024 (USD MILLION) 218
TABLE 217 EUROPE: SPORTS ANALYTICS MARKET, BY ONLINE OR VIRTUAL SPORTS,
2025–2030 (USD MILLION) 218
TABLE 218 EUROPE: SPORTS ANALYTICS MARKET, BY EMERGING SPORTS,
2020–2024 (USD MILLION) 219
TABLE 219 EUROPE: SPORTS ANALYTICS MARKET, BY EMERGING SPORTS,
2025–2030 (USD MILLION) 219
TABLE 220 EUROPE: SPORTS ANALYTICS MARKET, BY END USER, 2020–2024 (USD MILLION) 219
TABLE 221 EUROPE: SPORTS ANALYTICS MARKET, BY END USER, 2025–2030 (USD MILLION) 220
TABLE 222 EUROPE: SPORTS ANALYTICS MARKET, BY COUNTRY, 2020–2024 (USD MILLION) 220
TABLE 223 EUROPE: SPORTS ANALYTICS MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 220
TABLE 224 UK: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 221
TABLE 225 UK: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 221
TABLE 226 GERMANY: SPORTS ANALYTICS MARKET, BY OFFERING,
2020–2024 (USD MILLION) 222
TABLE 227 GERMANY: SPORTS ANALYTICS MARKET, BY OFFERING,
2025–2030 (USD MILLION) 222
TABLE 228 FRANCE: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 223
TABLE 229 FRANCE: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 223
TABLE 230 ITALY: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 223
TABLE 231 ITALY: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 224
TABLE 232 SPAIN: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 224
TABLE 233 SPAIN: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 224
TABLE 234 REST OF EUROPE: SPORTS ANALYTICS MARKET, BY OFFERING,
2020–2024 (USD MILLION) 225
TABLE 235 REST OF EUROPE: SPORTS ANALYTICS MARKET, BY OFFERING,
2025–2030 (USD MILLION) 226
TABLE 236 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY OFFERING,
2020–2024 (USD MILLION) 228
TABLE 237 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY OFFERING,
2025–2030 (USD MILLION) 229
TABLE 238 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY SOLUTION,
2020–2024 (USD MILLION) 229
TABLE 239 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY SOLUTION,
2025–2030 (USD MILLION) 229
TABLE 240 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY SERVICE,
2020–2024 (USD MILLION) 229
TABLE 241 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY SERVICE,
2025–2030 (USD MILLION) 230
TABLE 242 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY PROFESSIONAL SERVICE,
2020–2024 (USD MILLION) 230
TABLE 243 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY PROFESSIONAL SERVICE,
2025–2030 (USD MILLION) 230
TABLE 244 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE,
2020–2024 (USD MILLION) 230
TABLE 245 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE,
2025–2030 (USD MILLION) 231
TABLE 246 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY APPLICATION,
2020–2024 (USD MILLION) 231
TABLE 247 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 231
TABLE 248 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY SPORTS TYPE,
2020–2024 (USD MILLION) 231
TABLE 249 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY SPORTS TYPE,
2025–2030 (USD MILLION) 232
TABLE 250 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY TEAM SPORTS,
2020–2024 (USD MILLION) 232
TABLE 251 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY TEAM SPORTS,
2025–2030 (USD MILLION) 233
TABLE 252 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY INDIVIDUAL SPORTS,
2020–2024 (USD MILLION) 233
TABLE 253 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY INDIVIDUAL SPORTS,
2025–2030 (USD MILLION) 234
TABLE 254 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY RACING SPORTS,
2020–2024 (USD MILLION) 234
TABLE 255 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY RACING SPORTS,
2025–2030 (USD MILLION) 234
TABLE 256 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY ONLINE OR VIRTUAL SPORTS, 2020–2024 (USD MILLION) 235
TABLE 257 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY ONLINE OR VIRTUAL SPORTS, 2025–2030 (USD MILLION) 235
TABLE 258 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY EMERGING SPORTS,
2020–2024 (USD MILLION) 235
TABLE 259 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY EMERGING SPORTS,
2025–2030 (USD MILLION) 236
TABLE 260 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY END USER,
2020–2024 (USD MILLION) 236
TABLE 261 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY END USER,
2025–2030 (USD MILLION) 236
TABLE 262 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 237
TABLE 263 ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 237
TABLE 264 CHINA: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 238
TABLE 265 CHINA: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 238
TABLE 266 JAPAN: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 239
TABLE 267 JAPAN: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 239
TABLE 268 INDIA: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 239
TABLE 269 INDIA: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 240
TABLE 270 SOUTH KOREA: SPORTS ANALYTICS MARKET, BY OFFERING,
2020–2024 (USD MILLION) 240
TABLE 271 SOUTH KOREA: SPORTS ANALYTICS MARKET, BY OFFERING,
2025–2030 (USD MILLION) 240
TABLE 272 AUSTRALIA & NEW ZEALAND: SPORTS ANALYTICS MARKET, BY OFFERING,
2020–2024 (USD MILLION) 241
TABLE 273 AUSTRALIA & NEW ZEALAND: SPORTS ANALYTICS MARKET, BY OFFERING,
2025–2030 (USD MILLION) 242
TABLE 274 SINGAPORE: SPORTS ANALYTICS MARKET, BY OFFERING,
2020–2024 (USD MILLION) 242
TABLE 275 SINGAPORE: SPORTS ANALYTICS MARKET, BY OFFERING,
2025–2030 (USD MILLION) 242
TABLE 276 REST OF ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY OFFERING,
2020–2024 (USD MILLION) 243
TABLE 277 REST OF ASIA PACIFIC: SPORTS ANALYTICS MARKET, BY OFFERING,
2025–2030 (USD MILLION) 243
TABLE 278 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY OFFERING,
2020–2024 (USD MILLION) 245
TABLE 279 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY OFFERING,
2025–2030 (USD MILLION) 245
TABLE 280 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY SOLUTION,
2020–2024 (USD MILLION) 246
TABLE 281 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY SOLUTION,
2025–2030 (USD MILLION) 246
TABLE 282 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY SERVICE,
2020–2024 (USD MILLION) 246
TABLE 283 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY SERVICE,
2025–2030 (USD MILLION) 246
TABLE 284 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET,
BY PROFESSIONAL SERVICE, 2020–2024 USD MILLION) 247
TABLE 285 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET,
BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 247
TABLE 286 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION) 247
TABLE 287 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION) 247
TABLE 288 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY APPLICATION,
2020–2024 (USD MILLION) 248
TABLE 289 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 248
TABLE 290 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY SPORTS TYPE,
2020–2024 (USD MILLION) 248
TABLE 291 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY SPORTS TYPE,
2025–2030 (USD MILLION) 249
TABLE 292 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY TEAM SPORTS,
2020–2024 (USD MILLION) 249
TABLE 293 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY TEAM SPORTS,
2025–2030 (USD MILLION) 250
TABLE 294 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY INDIVIDUAL SPORTS, 2020–2024 (USD MILLION) 250
TABLE 295 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY INDIVIDUAL SPORTS, 2025–2030 (USD MILLION) 251
TABLE 296 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY RACING SPORTS,
2020–2024 (USD MILLION) 251
TABLE 297 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY RACING SPORTS,
2025–2030 (USD MILLION) 251
TABLE 298 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY ONLINE OR VIRTUAL SPORTS, 2020–2024 (USD MILLION) 252
TABLE 299 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY ONLINE OR VIRTUAL SPORTS, 2025–2030 (USD MILLION) 252
TABLE 300 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY EMERGING SPORTS, 2020–2024 (USD MILLION) 252
TABLE 301 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY EMERGING SPORTS, 2025–2030 (USD MILLION) 253
TABLE 302 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY END USER,
2020–2024 (USD MILLION) 253
TABLE 303 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY END USER,
2025–2030 (USD MILLION) 254
TABLE 304 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 254
TABLE 305 MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 255
TABLE 306 SAUDI ARABIA: SPORTS ANALYTICS MARKET, BY OFFERING,
2020–2024 (USD MILLION) 255
TABLE 307 SAUDI ARABIA: SPORTS ANALYTICS MARKET, BY OFFERING,
2025–2030 (USD MILLION) 256
TABLE 308 UAE: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 256
TABLE 309 UAE: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 257
TABLE 310 SOUTH AFRICA: SPORTS ANALYTICS MARKET, BY OFFERING,
2020–2024 (USD MILLION) 257
TABLE 311 SOUTH AFRICA: SPORTS ANALYTICS MARKET, BY OFFERING,
2025–2030 (USD MILLION) 258
TABLE 312 QATAR: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 258
TABLE 313 QATAR: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 258
TABLE 314 TURKEY: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 259
TABLE 315 TURKEY: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 259
TABLE 316 REST OF MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 260
TABLE 317 REST OF MIDDLE EAST & AFRICA: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 261
TABLE 318 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY OFFERING,
2020–2024 (USD MILLION) 262
TABLE 319 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY OFFERING,
2025–2030 (USD MILLION) 262
TABLE 320 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY SOLUTION,
2020–2024 (USD MILLION) 263
TABLE 321 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY SOLUTION,
2025–2030 (USD MILLION) 263
TABLE 322 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY SERVICE,
2020–2024 (USD MILLION) 263
TABLE 323 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY SERVICE,
2025–2030 (USD MILLION) 263
TABLE 324 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY PROFESSIONAL SERVICE,
2020–2024 USD MILLION) 264
TABLE 325 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY PROFESSIONAL SERVICE,
2025–2030 (USD MILLION) 264
TABLE 326 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE,
2020–2024 (USD MILLION) 264
TABLE 327 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY DEPLOYMENT MODE,
2025–2030 (USD MILLION) 264
TABLE 328 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY APPLICATION,
2020–2024 (USD MILLION) 265
TABLE 329 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 265
TABLE 330 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY SPORTS TYPE,
2020–2024 (USD MILLION) 265
TABLE 331 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY SPORTS TYPE,
2025–2030 (USD MILLION) 266
TABLE 332 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY TEAM SPORTS,
2020–2024 (USD MILLION) 266
TABLE 333 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY TEAM SPORTS,
2025–2030 (USD MILLION) 267
TABLE 334 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY INDIVIDUAL SPORTS,
2020–2024 (USD MILLION) 267
TABLE 335 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY INDIVIDUAL SPORTS,
2025–2030 (USD MILLION) 268
TABLE 336 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY RACING SPORTS,
2020–2024 (USD MILLION) 268
TABLE 337 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY RACING SPORTS,
2025–2030 (USD MILLION) 268
TABLE 338 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY ONLINE OR VIRTUAL SPORTS, 2020–2024 (USD MILLION) 269
TABLE 339 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY ONLINE OR VIRTUAL SPORTS, 2025–2030 (USD MILLION) 269
TABLE 340 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY EMERGING SPORTS,
2020–2024 (USD MILLION) 269
TABLE 341 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY EMERGING SPORTS,
2025–2030 (USD MILLION) 270
TABLE 342 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY END USER,
2020–2024 (USD MILLION) 270
TABLE 343 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY END USER,
2025–2030 (USD MILLION) 270
TABLE 344 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 271
TABLE 345 LATIN AMERICA: SPORTS ANALYTICS MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 271
TABLE 346 BRAZIL: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 272
TABLE 347 BRAZIL: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 272
TABLE 348 MEXICO: SPORTS ANALYTICS MARKET, BY OFFERING, 2020–2024 (USD MILLION) 272
TABLE 349 MEXICO: SPORTS ANALYTICS MARKET, BY OFFERING, 2025–2030 (USD MILLION) 273
TABLE 350 ARGENTINA: SPORTS ANALYTICS MARKET, BY OFFERING,
2020–2024 (USD MILLION) 273
TABLE 351 ARGENTINA: SPORTS ANALYTICS MARKET, BY OFFERING,
2025–2030 (USD MILLION) 273
TABLE 352 REST OF LATIN AMERICA: SPORTS ANALYTICS MARKET, BY OFFERING,
2020–2024 (USD MILLION) 274
TABLE 353 REST OF LATIN AMERICA: SPORTS ANALYTICS MARKET, BY OFFERING,
2025–2030 (USD MILLION) 275
TABLE 354 OVERVIEW OF STRATEGIES ADOPTED BY KEY SPORTS ANALYTICS VENDORS, 2021–2025 277
TABLE 355 SPORTS ANALYTICS MARKET: DEGREE OF COMPETITION 280
TABLE 356 SPORTS ANALYTICS MARKET: REGIONAL FOOTPRINT (12 PLAYERS) 292
TABLE 357 SPORTS ANALYTICS MARKET: OFFERING FOOTPRINT (12 PLAYERS) 292
TABLE 358 SPORTS ANALYTICS MARKET: SPORTS TYPE FOOTPRINT (12 PLAYERS) 293
TABLE 359 SPORTS ANALYTICS MARKET: END USER FOOTPRINT (12 PLAYERS) 293
TABLE 360 SPORTS ANALYTICS MARKET: KEY STARTUPS/SMES, 2024 296
TABLE 361 SPORTS ANALYTICS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 297
TABLE 362 SPORTS ANALYTICS MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS,
2022–JULY 2025 298
TABLE 363 SPORTS ANALYTICS MARKET: DEALS, 2022–JULY 2025 299
TABLE 364 IBM: COMPANY OVERVIEW 301
TABLE 365 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 302
TABLE 366 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS 303
TABLE 367 IBM: DEALS 303
TABLE 368 SAP: COMPANY OVERVIEW 305
TABLE 369 SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 306
TABLE 370 SAP: PRODUCT LAUNCHES AND ENHANCEMENTS 307
TABLE 371 SAP: DEALS 307
TABLE 372 SAS INSTITUTE: COMPANY OVERVIEW 309
TABLE 373 SAS INSTITUTE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 309
TABLE 374 SAS INSTITUTE: DEALS 310
TABLE 375 HCLTECH: COMPANY OVERVIEW 312
TABLE 376 HCLTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 313
TABLE 377 HCLTECH: PRODUCT LAUNCHES AND ENHANCEMENTS 314
TABLE 378 HCLTECH: DEALS 314
TABLE 379 ZEBRA TECHNOLOGIES: COMPANY OVERVIEW 316
TABLE 380 ZEBRA TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 317
TABLE 381 ZEBRA TECHNOLOGIES: DEALS 318
TABLE 382 GLOBALSTEP: COMPANY OVERVIEW 320
TABLE 383 GLOBALSTEP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 320
TABLE 384 GLOBALSTEP: PRODUCT LAUNCHES AND ENHANCEMENTS 321
TABLE 385 GLOBALSTEP: DEALS 321
TABLE 386 STATS PERFORM: COMPANY OVERVIEW 322
TABLE 387 STATS PERFORM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 322
TABLE 388 STATS PERFORM: PRODUCT LAUNCHES AND ENHANCEMENTS 323
TABLE 389 STATS PERFORM: DEALS 324
TABLE 390 SPORTRADAR: COMPANY OVERVIEW 325
TABLE 391 SPORTRADAR: PRODUCTS/SOLUTIONS/SERVICES OFFERED 326
TABLE 392 SPORTRADAR: PRODUCT LAUNCHES AND ENHANCEMENTS 327
TABLE 393 SPORTRADAR: DEALS 328
TABLE 394 HUDL: COMPANY OVERVIEW 329
TABLE 395 HUDL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 329
TABLE 396 HUDL: PRODUCT LAUNCHES AND ENHANCEMENTS 330
TABLE 397 HUDL: DEALS 330
TABLE 398 EXL: COMPANY OVERVIEW 332
TABLE 399 EXL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 334
TABLE 400 AI IN SPORTS MARKET, BY OFFERING, 2019–2023 (USD MILLION) 353
TABLE 401 AI IN SPORTS MARKET, BY OFFERING, 2024–2030 (USD MILLION) 353
TABLE 402 AI IN SPORTS MARKET, BY END USER, 2019–2023 (USD MILLION) 354
TABLE 403 AI IN SPORTS MARKET, BY END USER, 2024–2030 (USD MILLION) 354
TABLE 404 AI IN SPORTS MARKET, BY REGION, 2019–2023 (USD MILLION) 355
TABLE 405 AI IN SPORTS MARKET, BY REGION, 2024–2030 (USD MILLION) 355
TABLE 406 AI IN MEDIA AND ENTERTAINMENT MARKET, BY OFFERING,
2019–2023 (USD MILLION) 356
TABLE 407 AI IN MEDIA AND ENTERTAINMENT MARKET, BY OFFERING,
2024–2030 (USD MILLION) 356
TABLE 408 AI IN MEDIA AND ENTERTAINMENT MARKET, BY APPLICATION (MEDIA),
2019–2023 (USD MILLION) 357
TABLE 409 AI IN MEDIA AND ENTERTAINMENT MARKET, BY APPLICATION (MEDIA),
2024–2030 (USD MILLION) 357
TABLE 410 AI IN MEDIA AND ENTERTAINMENT MARKET, BY APPLICATION (ENTERTAINMENT), 2019–2023 (USD MILLION) 358
TABLE 411 AI IN MEDIA AND ENTERTAINMENT MARKET, BY APPLICATION (ENTERTAINMENT), 2024–2030 (USD MILLION) 358
TABLE 412 AI IN MEDIA AND ENTERTAINMENT MARKET, BY END USER,
2019–2023 (USD MILLION) 359
TABLE 413 AI IN MEDIA AND ENTERTAINMENT MARKET, BY END USER,
2024–2030 (USD MILLION) 359
TABLE 414 AI IN MEDIA AND ENTERTAINMENT MARKET, BY REGION,
2019–2023 (USD MILLION) 359
TABLE 415 AI IN MEDIA AND ENTERTAINMENT MARKET, BY REGION,
2024–2030 (USD MILLION) 360
LIST OF FIGURES
FIGURE 1 SPORTS ANALYTICS MARKET: RESEARCH DESIGN 43
FIGURE 2 DATA TRIANGULATION 46
FIGURE 3 SPORTS ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 47
FIGURE 4 APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): REVENUE FROM OFFERINGS IN SPORTS ANALYTICS MARKET 48
FIGURE 5 APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTION/SERVICE COMPANIES OF SPORTS ANALYTICS MARKET 49
FIGURE 6 APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF SPORTS ANALYTICS MARKET 50
FIGURE 7 APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF SPORTS ANALYTICS THROUGH OVERALL IT SPENDING 50
FIGURE 8 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2025 57
FIGURE 9 ON-FIELD APPLICATION SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE
IN 2025 57
FIGURE 10 TEAM SPORTS SEGMENT TO LEAD MARKET IN 2025 58
FIGURE 11 SPORTS LEAGUES & GOVERNING BODIES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 58
FIGURE 12 ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD 59
FIGURE 13 RISING ADOPTION OF FAN DATA ANALYTICS FOR PERSONALIZED ENGAGEMENT AND REVENUE GROWTH TO DRIVE MARKET 60
FIGURE 14 PREDICTIVE ANALYTICS TOOLS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 61
FIGURE 15 CLOUD AND VIDEO ANALYTICS PLATFORMS SEGMENTS TO HOLD LARGEST MARKET SHARES IN NORTH AMERICA IN 2025 61
FIGURE 16 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2025 62
FIGURE 17 SPORTS ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 64
FIGURE 18 SPORTS ANALYTICS MARKET EVOLUTION 68
FIGURE 19 SPORTS ANALYTICS MARKET: SUPPLY CHAIN ANALYSIS 70
FIGURE 20 SPORTS ANALYTICS MARKET: ECOSYSTEM ANALYSIS 72
FIGURE 21 SPORTS ANALYTICS MARKET: INVESTMENT AND FUNDING SCENARIO 74
FIGURE 22 NUMBER OF PATENTS APPLIED AND GRANTED, 2016–2025 89
FIGURE 23 REGIONAL ANALYSIS OF PATENTS GRANTED, 2016–2025 91
FIGURE 24 AVERAGE SELLING PRICE, BY SPORTS TYPE, 2025 93
FIGURE 25 SPORTS ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS 96
FIGURE 26 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS 98
FIGURE 27 KEY BUYING CRITERIA FOR TOP THREE END USERS 99
FIGURE 28 SPORTS ANALYTICS MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS 100
FIGURE 29 SERVICES SEGMENT TO REGISTER HIGHER CAGR THAN SOLUTIONS SEGMENT DURING FORECAST PERIOD 106
FIGURE 30 PREDICTIVE ANALYTICS TOOLS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 107
FIGURE 31 MANAGED SERVICES SEGMENT TO REGISTER HIGHER CAGR THAN PROFESSIONAL SERVICES SEGMENT DURING FORECAST PERIOD 114
FIGURE 32 SYSTEM INTEGRATION & IMPLEMENTATION SERVICES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 116
FIGURE 33 CLOUD SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 123
FIGURE 34 ONLINE OR VIRTUAL SPORTS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 130
FIGURE 35 HOCKEY SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 131
FIGURE 36 GOLF SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 142
FIGURE 37 NASCAR SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 153
FIGURE 38 DAILY FANTASY LEAGUES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 160
FIGURE 39 DIGITAL EXTREME SPORTS SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 167
FIGURE 40 OFF-FIELD SEGMENT TO REGISTER HIGHER CAGR THAN ON-FIELD SEGMENT DURING FORECAST PERIOD 173
FIGURE 41 SPORT LEAGUES & GOVERNING BODIES SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 184
FIGURE 42 NORTH AMERICA TO LEAD MARKET DURING FORECAST PERIOD 196
FIGURE 43 INDIA TO WITNESS FASTEST GROWTH DURING FORECAST PERIOD 197
FIGURE 44 NORTH AMERICA: SPORTS ANALYTICS MARKET SNAPSHOT 200
FIGURE 45 ASIA PACIFIC: SPORTS ANALYTICS MARKET SNAPSHOT 228
FIGURE 46 REVENUE ANALYSIS OF KEY PLAYERS IN SPORTS ANALYTICS MARKET,
2020–2024 279
FIGURE 47 SHARE OF LEADING COMPANIES IN SPORTS ANALYTICS MARKET, 2024 280
FIGURE 48 PRODUCT COMPARATIVE ANALYSIS (TEAM SPORTS) 282
FIGURE 49 PRODUCT COMPARATIVE ANALYSIS (INDIVIDUAL SPORTS) 284
FIGURE 50 PRODUCT COMPARATIVE ANALYSIS (ONLINE OR VIRTUAL SPORTS) 286
FIGURE 51 FINANCIAL METRICS OF KEY VENDORS 288
FIGURE 52 YEAR-TO-DATE (YTD) PRICE, TOTAL RETURN, AND 5-YEAR STOCK BETA OF KEY VENDORS 288
FIGURE 53 SPORTS ANALYTICS MARKET: COMPANY EVALUATION MATRIX
(KEY PLAYERS), 2024 290
FIGURE 54 SPORTS ANALYTICS MARKET: COMPANY FOOTPRINT (12 PLAYERS) 291
FIGURE 55 SPORTS ANALYTICS MARKET: COMPANY EVALUATION MATRIX
(STARTUPS/SMES), 2024 295
FIGURE 56 IBM: COMPANY SNAPSHOT 302
FIGURE 57 SAP: COMPANY SNAPSHOT 306
FIGURE 58 HCLTECH: COMPANY SNAPSHOT 313
FIGURE 59 ZEBRA TECHNOLOGIES: COMPANY SNAPSHOT 317
FIGURE 60 SPORTRADAR: COMPANY SNAPSHOT 326
FIGURE 61 EXL: COMPANY SNAPSHOT 333
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