Wi-Fi as a Service Market - Global Forecast To 2030
商品番号 : SMB-11658
| 出版社 | MarketsandMarkets |
| 出版年月 | 2025年7月 |
| ページ数 | 240 |
| 図表数 | 300 |
| 価格タイプ | シングルユーザライセンス |
| 価格 | USD 4,950 |
| 種別 | 英文調査報告書 |
本レポートは、Wi-Fi as a Service（WaaS）市場を様々なセグメントにわたって網羅しています。サービスタイプ、所在地、企業規模、エンドユーザー、地域に基づき、多くのセグメントの市場規模と成長ポテンシャルを推定しています。主要市場プレーヤーの包括的な分析、各社の事業概要、製品ラインナップに関する主要な考察、現在のトレンド、そして重要な市場戦略を網羅しています。
The global Wi-Fi as a Service market is projected to grow from USD 9.27 billion in 2025 to USD 21.96 billion by 2030, with a compounded annual growth rate (CAGR) of 18.8% during the forecast period.
世界の Wi-Fi as a Service（WaaS）市場は、2025 年の 92 億 7,000 万米ドルから 2030 年には 219 億 6,000 万米ドルに成長し、予測期間中の年平均成長率 (CAGR) は 18.8% になると予測されています。
The Wi-Fi as a Service (WaaS) market is experiencing strong growth, driven by several key factors. Organizations are increasingly shifting from CapEx-heavy infrastructure models to more flexible OpEx-based subscription models, allowing for predictable costs and easier network management. The rising demand for secure, scalable connectivity in hybrid work settings and the rapid spread of IoT devices are further boosting adoption. Industries such as retail, education, and healthcare are utilizing WaaS to enable digital transformation, centralized control, and improved user experiences. However, the market faces certain challenges. Concerns about data security and privacy, especially with networks managed by third parties, continue to hinder widespread adoption. Additionally, reliance on high-speed internet, integration issues with legacy systems, limited customization options for large enterprises, and potential vendor lock-in act as barriers to market growth. Despite these hurdles, the WaaS model remains appealing for businesses seeking agility, scalability, and managed network efficiency.
Wi-Fi as a Service（WaaS）市場は、いくつかの重要な要因に牽引され、力強い成長を遂げています。多くの組織は、設備投資（CapEx）の大きなインフラモデルから、より柔軟な運用コスト（OpEx）ベースのサブスクリプションモデルへと移行し、コストの予測可能性とネットワーク管理の容易化を実現しています。ハイブリッドワーク環境における安全でスケーラブルな接続の需要の高まりと、IoTデバイスの急速な普及も、WaaSの導入をさらに加速させています。小売、教育、医療などの業界では、デジタルトランスフォーメーション、集中管理、ユーザーエクスペリエンスの向上を実現するためにWaaSを活用しています。しかし、市場はいくつかの課題に直面しています。特にサードパーティが管理するネットワークにおけるデータセキュリティとプライバシーへの懸念が、依然として広範な導入を阻んでいます。さらに、高速インターネットへの依存、レガシーシステムとの統合問題、大企業におけるカスタマイズオプションの制限、ベンダーロックインの可能性などが、市場の成長を阻む障壁となっています。こうした課題にもかかわらず、WaaSモデルは、俊敏性、スケーラビリティ、そしてネットワーク効率の管理を求める企業にとって、依然として魅力的なモデルです。
Based on enterprise size, the large enterprises segment is expected to hold the largest market share during the forecast period.
Large enterprises are key adopters of Wi-Fi as a Service (WaaS) because of their extensive operations, high user density, and complex IT setups. They use WaaS to simplify wireless network management across many locations, ensuring consistent and secure connectivity. This model supports bring-your-own-device (BYOD) policies, promotes workforce mobility, and seamlessly integrates with cloud-based enterprise applications. Large enterprises also depend on WaaS to meet strict security and compliance standards, manage IoT devices, and track network performance with advanced analytics. Additionally, WaaS provides scalability during mergers, acquisitions, or geographic growth, enabling enterprises to quickly deploy wireless infrastructure without heavy capital costs.
Based on service type, the subscription-based segment is expected to grow at the highest CAGR during the forecast period.
Subscription-based Wi-Fi services provide a cost-effective and flexible solution for organizations to access Wi-Fi infrastructure by paying a recurring fee—monthly, quarterly, or annually—eliminating the need for large upfront investments. This typically includes a complete package from the provider, covering hardware, software licenses, network setup, security features, remote monitoring, and technical support. It is especially suitable for SMEs, co-working spaces, SOHOs, and temporary setups like events or pop-up shops, where limited IT resources and rapid deployment are crucial. The increasing demand for consumption-based IT services and the ongoing digital transformation of SMBs are fueling adoption, as these services offer enterprise-grade connectivity without complexity or high costs.
Asia Pacific is expected to grow at the highest CAGR during the forecast period.
The Asia Pacific Wi-Fi as a Service market is rapidly growing, making it the fastest-expanding regional market worldwide. This expansion is driven by increased digital transformation in countries like China, India, Japan, and South Korea, supported by quick urbanization, wider internet access, and advancing digital technologies in emerging economies. China, India, and Japan are experiencing strong WaaS adoption, fueled by the rising use of smart devices, improved mobile connectivity, and extensive enterprise digitalization efforts. The region’s large number of small and medium-sized enterprises (SMEs) is increasingly turning to WaaS for scalable, cost-effective network solutions that eliminate the need for large upfront investments. Additionally, initiatives such as government-backed smart city projects, 5G rollouts, and the expansion of public Wi-Fi infrastructure are further boosting market growth. As businesses in APAC adopt cloud-first strategies and more adaptable networking models, the region is set to become a major growth center for the WaaS market in the future.
Breakdown of primaries
Chief Executive Officers (CEOs), directors of innovation and technology, system integrators, and executives from several significant Wi-Fi as a Service market were interviewed.
- By Company: Tier I: 35%, Tier II: 40%, and Tier III: 25%
- By Designation: C-Level Executives: 40%, Director Level: 25%, and Others: 35%
- By Region: North America: 25%, Europe: 35%, Asia Pacific: 30%, Rest of World: 10%
Some of the significant Wi-Fi as a Service vendors are AT&T (US), Verizon (US), T-Mobile (US), e& (UAE), Singtel (Singapore), Tata Communications (India), CommScope (US), Arista Networks (US), TP-Link (China), Wifirst (UK).
Research coverage:
The report covers the Wi-Fi as a Service market across various segments. We estimate the market size and growth potential for many segments based on service type, location type, enterprise size, end user, and region. It includes a comprehensive analysis of the major market players, details about their businesses, key observations on their product offerings, current trends, and vital market strategies.
Reasons to buy this report:
With data on the most accurate revenue estimates for the entire Wi-Fi as a Service industry and its subsegments, the research will benefit market leaders and new entrants. Stakeholders will gain a better understanding of the competitive landscape through this report, helping them position their companies more effectively and develop go-to-market strategies. The research provides insights into the main market drivers, constraints, opportunities, and challenges, as well as helps players grasp the industry’s current trends.
The report provides insights on the following:
Analysis of key drivers includes digital transformation initiatives in businesses that pave the way for Wi-Fi networks, rising adoption of smartphones and wireless devices worldwide, the ease of Wi-Fi infrastructure management and remote troubleshooting, and cost savings on CAPEX and OPEX through a service model. It also considers increasing adoption of BYOD and CYOD trends among organizations. Restraints involve data protection and confidentiality concerns, as well as slower backups and restores. Opportunities arise from the emergence of Wi-Fi 6, which is expected to boost the growth of the as-a-service model across various industries, increasing demand for Wi-Fi as a service in small, medium, and distributed companies, along with the expansion of smart cities. Challenges include poor user experience in high-density environments and a lack of skilled workforce.
- Product Development/Innovation: Comprehensive analysis of emerging technologies, R&D initiatives, and new service and product introductions in the Wi-Fi as a Service market
- Market Development: In-depth details regarding profitable markets – the paper examines the global Wi-Fi as a Service market
- Market Diversification: Comprehensive details regarding recent advancements, investments, unexplored regions, new goods and services, and the Wi-Fi as a Service market
- Competitive Assessment: In-depth analysis of the market share, expansion strategies, and service offerings of leading competitors in the Wi-Fi as a Service industry, including AT&T (US), Verizon (US), T-Mobile (US), e& (UAE), Singtel (Singapore), Tata Communications (India), CommScope (US), Arista Networks (US), TP-Link (China), Wifirst (UK), Alcatel-Lucent Enterprise (France), Jio (India), Spectra (India), Telstra (Australia), Viasat (US), Adtran (US), Allied Telesis (Japan), 4ipnet (Taiwan), LANCOM Systems (Germany), Ruijie Networks (China), Datto (US), Superloop (Australia), Cambium Networks (US), Redway Networks (England), Cucumber Tony (UK), Tanaza (Italy), and Edgecore Networks (Taiwan).
Table of Contents
1 INTRODUCTION 28
1.1 STUDY OBJECTIVES 28
1.2 MARKET DEFINITION 28
1.3 MARKET SCOPE 29
1.3.1 MARKET SEGMENTATION AND REGIONS COVERED 29
1.3.2 INCLUSIONS AND EXCLUSIONS 29
1.4 YEARS CONSIDERED 30
1.5 CURRENCY CONSIDERED 30
1.6 STAKEHOLDERS 30
1.7 SUMMARY OF CHANGES 31
2 RESEARCH METHODOLOGY 32
2.1 RESEARCH DATA 32
2.1.1 SECONDARY DATA 33
2.1.1.1 Secondary sources 33
2.1.2 PRIMARY DATA 34
2.1.2.1 Breakup of primary profiles 34
2.1.2.2 Primary sources 35
2.1.2.3 Key industry insights 35
2.2 MARKET BREAKUP AND DATA TRIANGULATION 36
2.3 MARKET SIZE ESTIMATION 37
2.3.1 BOTTOM-UP APPROACH 38
2.3.2 TOP-DOWN APPROACH 39
2.4 GROWTH FORECAST 40
2.5 RESEARCH ASSUMPTIONS 41
2.6 RESEARCH LIMITATIONS 42
3 EXECUTIVE SUMMARY 43
4 PREMIUM INSIGHTS 46
4.1 BRIEF OVERVIEW OF WI-FI AS A SERVICE MARKET 46
4.2 NORTH AMERICA: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE AND COUNTRY 46
4.3 ASIA PACIFIC: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE AND COUNTRY 47
4.4 WI-FI AS A SERVICE MARKET, BY SERVICE TYPE 47
4.5 WI-FI AS A SERVICE MARKET, BY END USER 48
5 MARKET OVERVIEW AND INDUSTRY TRENDS 49
5.1 INTRODUCTION 49
5.2 MARKET DYNAMICS 49
5.2.1 DRIVERS 50
5.2.1.1 Digital transformation initiatives in businesses 50
5.2.1.2 Rising adoption of smartphones and wireless devices 50
5.2.1.3 Ease of Wi-Fi infrastructure management and remote troubleshooting 51
5.2.1.4 Savings in CapEx and OpEx with ‘as a service’ model 51
5.2.1.5 Increasing adoption of BYOD and CYOD trend among organizations 51
5.2.2 RESTRAINTS 52
5.2.2.1 Data protection and confidentiality concerns 52
5.2.2.2 Slower backups and restores 52
5.2.3 OPPORTUNITIES 52
5.2.3.1 Shift from CapEx to OpEx models 52
5.2.3.2 Increasing demand for WaaS in small, medium, and distributed companies 52
5.2.3.3 Expansion of smart cities 53
5.2.4 CHALLENGES 53
5.2.4.1 Poor user experience in high-density environments 53
5.2.4.2 Lack of skilled workforce 54
5.3 INDUSTRY TRENDS 54
5.3.1 HISTORY OF WI-FI AS A SERVICE MARKET 54
5.3.1.1 2000–2010 54
5.3.1.2 2010–2020 55
5.3.1.3 2021–present 55
5.3.2 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 55
5.3.3 PRICING ANALYSIS 56
5.3.3.1 Average selling price of key players, by service type 56
5.3.3.2 Indicative pricing analysis of Wi-Fi as a service 57
5.3.4 SUPPLY CHAIN ANALYSIS 58
5.3.5 ECOSYSTEM ANALYSIS 59
5.3.6 TECHNOLOGY ANALYSIS 60
5.3.6.1 Key technologies 60
5.3.6.1.1 Network analytics and monitoring tools 60
5.3.6.1.2 Cloud networking platforms 60
5.3.6.2 Complementary technologies 60
5.3.6.2.1 Edge computing 60
5.3.6.2.2 5G network 61
5.3.6.3 Adjacent technologies 61
5.3.6.3.1 Artificial intelligence and machine learning 61
5.3.6.3.2 Cloud-based IT service management 61
5.3.7 PORTER’S FIVE FORCES ANALYSIS 61
5.3.7.1 Threat of new entrants 62
5.3.7.2 Threat of substitutes 63
5.3.7.3 Bargaining power of suppliers 63
5.3.7.4 Bargaining power of buyers 63
5.3.7.5 Intensity of competitive rivalry 64
5.3.8 KEY STAKEHOLDERS AND BUYING CRITERIA 64
5.3.8.1 Key stakeholders in buying process 64
5.3.8.2 Buying criteria 65
5.3.9 PATENT ANALYSIS 66
5.3.9.1 Methodology 66
5.3.10 USE CASES 67
5.3.10.1 Case study 1: Deployment of Extreme Networks Wi-Fi service to support digital learning 67
5.3.10.2 Case study 2: Ghelamco stadium deploys Wi-Fi to improve fan experience 68
5.3.10.3 Case study 3: Deployment of Wi-Fi service provided by ADTRAN to support BYOD policy 69
5.3.10.4 Case study 4: Deployment of Extreme Networks Wi-Fi service to support digital learning 69
5.3.10.5 Case study 5: Anord Mardix uses Redway Networks Wi-Fi to create city-wide network access 70
5.3.11 KEY CONFERENCES AND EVENTS, 2025-2026 70
5.3.12 CURRENT AND EMERGING BUSINESS MODELS 71
5.3.13 BEST PRACTICES OF WI-FI AS A SERVICE MARKET 72
5.3.14 TOOLS, FRAMEWORKS, AND TECHNIQUES 73
5.3.15 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 73
5.3.15.1 North America 75
5.3.15.1.1 US 75
5.3.15.1.2 Canada 76
5.3.15.2 Europe 76
5.3.15.2.1 Germany 76
5.3.15.2.2 Spain 76
5.3.15.2.3 Italy 76
5.3.15.2.4 UK 77
5.3.15.3 Asia Pacific 77
5.3.15.3.1 South Korea 77
5.3.15.3.2 China 77
5.3.15.3.3 India 77
5.3.15.4 Middle East & Africa 77
5.3.15.4.1 UAE 77
5.3.15.4.2 KSA 78
5.3.15.4.3 South Africa 78
5.3.15.5 Latin America 78
5.3.15.5.1 Brazil 78
5.3.15.5.2 Mexico 78
5.3.16 FUTURE LANDSCAPE OF WI-FI AS A SERVICE MARKET 79
5.3.16.1 Wi-Fi as a service: Technology roadmap till 2030 79
5.3.16.2 Short-term roadmap (2025–2026) 79
5.3.16.3 Mid-term roadmap (2027–2028) 79
5.3.16.4 Long-term roadmap (2029–2030) 79
5.3.17 INVESTMENT AND FUNDING SCENARIO 79
5.3.18 INTRODUCTION TO ARTIFICIAL INTELLIGENCE AND GENERATIVE AI 80
5.3.18.1 Impact of generative AI on Wi-Fi as a service 80
5.3.18.2 Use cases of generative AI in Wi-Fi as a service 81
5.3.18.3 Future of generative AI in Wi-Fi as a service 81
5.3.19 IMPACT OF 2025 US TARIFF – WI-FI AS A SERVICE MARKET 82
5.3.19.1 Introduction 82
5.3.19.2 Key tariff rates 83
5.3.19.3 Price impact analysis 83
5.3.19.4 Impact on country/region 84
5.3.19.4.1 US 84
5.3.19.4.2 Europe 85
5.3.19.4.3 Asia Pacific 86
5.3.19.5 Impact on verticals 87
6 WI-FI AS A SERVICE MARKET, BY SERVICE TYPE 89
6.1 INTRODUCTION 90
6.1.1 SERVICE TYPE: WI-FI AS A SERVICE MARKET DRIVERS 90
6.2 FULLY MANAGED 91
6.2.1 ENHANCED NEED FOR SEAMLESS, SECURE, AND HIGH-PERFORMANCE CONNECTIVITY TO DRIVE MARKET 91
6.3 PARTIALLY MANAGED 92
6.3.1 NEED FOR CUSTOMIZABLE NETWORK CONTROL FOR INFRASTRUCTURE AND SUPPORT TO BOOST MARKET 92
6.4 SUBSCRIPTION-BASED 93
6.4.1 FLEXIBILITY OF PAY-AS-YOU-GO MODELS FOR AFFORDABLE AND SCALABLE WI-FI ACCESS – KEY DRIVER 93
7 WI-FI AS A SERVICE MARKET, BY LOCATION TYPE 95
7.1 INTRODUCTION 96
7.1.1 LOCATION TYPE: WI-FI AS A SERVICE MARKET DRIVERS 96
7.2 INDOOR 97
7.2.1 NEED FOR HIGH-SPEED, RELIABLE WI-FI IN DENSE ENVIRONMENTS TO DRIVE MARKET GROWTH 97
7.3 OUTDOOR 98
7.3.1 SMART CITY PROJECTS AND WI-FI DEPLOYMENT IN OPEN SPACES AND TRANSPORT HUBS TO FUEL GROWTH 98
8 WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE 99
8.1 INTRODUCTION 100
8.1.1 ENTERPRISE SIZE: WI-FI AS A SERVICE MARKET DRIVERS 100
8.2 LARGE ENTERPRISES 101
8.2.1 DEMAND FOR SCALABLE, SECURE WIRELESS NETWORKS ACROSS MULTIPLE SITES TO DRIVE MARKET 101
8.3 SMALL AND MEDIUM-SIZED ENTERPRISES 102
8.3.1 RISING NEED FOR AFFORDABLE, EASY-TO-MANAGE WI-FI WITHOUT HEAVY IT INVESTMENT TO DRIVE MARKET 102
9 WI-FI AS A SERVICE MARKET, BY END USER 103
9.1 INTRODUCTION 104
9.1.1 END USER: WI-FI AS A SERVICE MARKET DRIVERS 104
9.2 CONSUMER 105
9.2.1 INCREASING SURGE IN SMART HOME AND IOT DEVICE USAGE TO DRIVE MARKET 105
9.3 ENTERPRISE 106
9.3.1 RISING DEMAND FOR SCALABLE, CENTRALLY MANAGED WI-FI NETWORKS TO DRIVE MARKET GROWTH 106
9.3.2 EDUCATION 108
9.3.3 RETAIL 109
9.3.4 TRAVEL & HOSPITALITY 110
9.3.5 HEALTHCARE & LIFE SCIENCES 111
9.3.6 MANUFACTURING 112
9.3.7 BFSI 113
9.3.8 IT & ITES 114
9.3.9 TRANSPORTATION & LOGISTICS 115
9.3.10 GOVERNMENT & PUBLIC SECTOR 116
9.3.11 OTHER ENTERPRISES 117
10 WI-FI AS A SERVICE MARKET, BY REGION 118
10.1 INTRODUCTION 119
10.2 NORTH AMERICA 121
10.2.1 NORTH AMERICA: MACROECONOMIC OUTLOOK 121
10.2.2 US 126
10.2.3 CANADA 129
10.3 EUROPE 129
10.3.1 EUROPE: MACROECONOMIC OUTLOOK 130
10.3.2 UK 133
10.3.3 GERMANY 136
10.3.4 FRANCE 136
10.3.5 ITALY 137
10.3.6 REST OF EUROPE 139
10.4 ASIA PACIFIC 140
10.4.1 ASIA PACIFIC: MACROECONOMIC OUTLOOK 140
10.4.2 CHINA 145
10.4.3 JAPAN 148
10.4.4 SOUTH KOREA 148
10.4.5 INDIA 148
10.4.6 REST OF ASIA PACIFIC 149
10.5 MIDDLE EAST & AFRICA 149
10.5.1 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK 149
10.5.2 MIDDLE EAST 153
10.5.3 AFRICA 156
10.6 LATIN AMERICA 156
10.6.1 LATIN AMERICA: MACROECONOMIC OUTLOOK 157
10.6.2 BRAZIL 160
10.6.3 MEXICO 163
10.6.4 REST OF LATIN AMERICA 163
11 COMPETITIVE LANDSCAPE 164
11.1 INTRODUCTION 164
11.2 KEY PLAYER STRATEGIES /RIGHT TO WIN, 2021–2024 164
11.3 REVENUE ANALYSIS, 2020–2024 166
11.4 MARKET SHARE ANALYSIS OF TOP PLAYERS 166
11.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024 169
11.5.1 STARS 169
11.5.2 EMERGING LEADERS 169
11.5.3 PERVASIVE PLAYERS 169
11.5.4 PARTICIPANTS 169
11.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024 171
11.5.5.1 Company footprint 171
11.5.5.2 Region footprint 171
11.5.5.3 Service type footprint 172
11.5.5.4 Location type footprint 173
11.6 STARTUP/SME EVALUATION MATRIX, 2024 173
11.6.1 PROGRESSIVE COMPANIES 174
11.6.2 RESPONSIVE COMPANIES 174
11.6.3 DYNAMIC COMPANIES 174
11.6.4 STARTING BLOCKS 174
11.7 COMPETITIVE BENCHMARKING 176
11.7.1 WAAS MARKET: DETAILED LIST OF KEY STARTUPS/SMES 176
11.7.2 WAAS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 177
11.8 BRAND/PRODUCT COMPARISON 178
11.9 COMPANY VALUATION 178
11.10 COMPETITIVE SCENARIO 179
11.10.1 PRODUCT LAUNCHES 179
11.10.2 DEALS 181
12 COMPANY PROFILES 184
12.1 MAJOR PLAYERS 184
12.1.1 AT&T 184
12.1.1.1 Business overview 184
12.1.1.2 Products/Solutions/Services offered 185
12.1.1.3 Recent developments 186
12.1.1.3.1 Deals 186
12.1.1.4 MnM view 186
12.1.1.4.1 Key strengths 186
12.1.1.4.2 Strategic choices 186
12.1.1.4.3 Weaknesses and competitive threats 187
12.1.2 VERIZON 188
12.1.2.1 Business overview 188
12.1.2.2 Products/Solutions/Services offered 189
12.1.2.3 Recent developments 189
12.1.2.3.1 Deals 189
12.1.2.4 MnM view 190
12.1.2.4.1 Key strengths 190
12.1.2.4.2 Strategic choices 190
12.1.2.4.3 Weaknesses and competitive threats 190
12.1.3 T-MOBILE 191
12.1.3.1 Business overview 191
12.1.3.2 Products/Solutions/Services offered 192
12.1.3.3 Recent developments 192
12.1.3.3.1 Product launches 192
12.1.3.3.2 Deals 192
12.1.3.4 MnM view 193
12.1.3.4.1 Key strengths 193
12.1.3.4.2 Strategic choices 193
12.1.3.4.3 Weaknesses and competitive threats 193
12.1.4 E& 194
12.1.4.1 Business overview 194
12.1.4.2 Products/Solutions/Services offered 195
12.1.4.3 Recent developments 195
12.1.4.3.1 Product launches 195
12.1.4.4 MnM view 196
12.1.4.4.1 Key strengths 196
12.1.4.4.2 Strategic choices 196
12.1.4.4.3 Weaknesses and competitive threats 196
12.1.5 SINGTEL 197
12.1.5.1 Business overview 197
12.1.5.2 Products/Solutions/Services offered 198
12.1.5.3 Recent developments 198
12.1.5.3.1 Deals 198
12.1.5.4 MnM view 199
12.1.5.4.1 Key strengths 199
12.1.5.4.2 Strategic choices 199
12.1.5.4.3 Weaknesses and competitive threats 199
12.1.6 TATA COMMUNICATIONS 200
12.1.6.1 Business overview 200
12.1.6.2 Products/Solutions/Services offered 201
12.1.6.3 Recent developments 202
12.1.6.3.1 Product launches 202
12.1.6.3.2 Deals 202
12.1.7 COMMSCOPE 203
12.1.7.1 Business overview 203
12.1.7.2 Products/Solutions/Services offered 204
12.1.7.3 Recent developments 205
12.1.7.3.1 Product launches 205
12.1.7.3.2 Deals 205
12.1.8 ARISTA NETWORKS 206
12.1.8.1 Business overview 206
12.1.8.2 Products/Solutions/Services offered 207
12.1.9 TP-LINK 208
12.1.9.1 Business overview 208
12.1.9.2 Products/Solutions/Services offered 208
12.1.9.3 Recent developments 209
12.1.9.3.1 Product launches 209
12.1.10 WIFIRST 210
12.1.10.1 Business overview 210
12.1.10.2 Products/Solutions/Services offered 210
12.1.10.3 Recent developments 211
12.1.10.3.1 Deals 211
12.2 OTHER PLAYERS 212
12.2.1 ALCATEL LUCENT ENTERPRISE 212
12.2.2 JIO 213
12.2.3 SPECTRA 213
12.2.4 TELSTRA 214
12.2.5 VIASAT 215
12.2.6 ADTRAN 216
12.2.7 ALLIED TELESIS 216
12.2.8 4IPNET 217
12.3 STARTUPS/SMES 218
12.3.1 LANCOM SYSTEMS 218
12.3.2 RUIJIE NETWORKS 219
12.3.3 DATTO 220
12.3.4 SUPERLOOP 221
12.3.5 CAMBIUM NETWORKS 222
12.3.6 REDWAY NETWORKS 223
12.3.7 CUCUMBER TONY 223
12.3.8 TANAZA 224
12.3.9 EDGECORE NETWORKS 224
13 ADJACENT MARKETS AND APPENDIX 225
13.1 INTRODUCTION 225
13.2 WI-FI MARKET – GLOBAL FORECAST TO 2029 225
13.2.1 MARKET DEFINITION 225
13.3 NETWORK AS A SERVICE MARKET – GLOBAL FORECAST TO 2027 229
13.3.1 MARKET DEFINITION 229
14 APPENDIX 233
14.1 DISCUSSION GUIDE 233
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 236
14.3 CUSTOMIZATION OPTIONS 238
14.4 RELATED REPORTS 238
14.5 AUTHOR DETAILS 239
LIST OF TABLES
TABLE 1 USD EXCHANGE RATES, 2022–2025 30
TABLE 2 FACTOR ANALYSIS 40
TABLE 3 AVERAGE SELLING PRICE OF KEY PLAYERS, BY SERVICE TYPE, 2025 57
TABLE 4 INDICATIVE PRICING LEVELS OF KEY PLAYERS, BY LOCATION TYPE, 2024 57
TABLE 5 WI-FI AS A SERVICE MARKET: ECOSYSTEM 59
TABLE 6 WI-FI AS A SERVICE MARKET: PORTER’S FIVE FORCES ANALYSIS 62
TABLE 7 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE ENTERPRISES (%) 64
TABLE 8 KEY BUYING CRITERIA FOR TOP THREE ENTERPRISES 65
TABLE 9 WAAS MARKET: KEY PATENTS, 2022–2024 67
TABLE 10 WAAS MARKET: KEY CONFERENCES AND EVENTS, 2025–2026 70
TABLE 11 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 73
TABLE 12 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 74
TABLE 13 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 74
TABLE 14 MIDDLE EAST & AFRICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 75
TABLE 15 LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 75
TABLE 16 US ADJUSTED RECIPROCAL TARIFF RATES 83
TABLE 17 EXPECTED CHANGE IN PRICES AND IMPACT ON END-USE MARKET DUE TO TARIFFS 84
TABLE 18 WI-FI AS A SERVICE MARKET, BY SERVICE TYPE, 2020–2024 (USD MILLION) 91
TABLE 19 WI-FI AS A SERVICE MARKET, BY SERVICE TYPE, 2025–2030 (USD MILLION) 91
TABLE 20 FULLY MANAGED: WI-FI AS A SERVICE MARKET, BY REGION,
2020–2024 (USD MILLION) 91
TABLE 21 FULLY MANAGED: WI-FI AS A SERVICE MARKET, BY REGION,
2025–2030 (USD MILLION) 92
TABLE 22 PARTIALLY MANAGED: WI-FI AS A SERVICE MARKET, BY REGION,
2020–2024 (USD MILLION) 92
TABLE 23 PARTIALLY MANAGED: WI-FI AS A SERVICE MARKET, BY REGION,
2025–2030 (USD MILLION) 93
TABLE 24 SUBSCRIPTION-BASED: WI-FI AS A SERVICE MARKET, BY REGION,
2020–2024 (USD MILLION) 93
TABLE 25 SUBSCRIPTION-BASED: WI-FI AS A SERVICE MARKET, BY REGION,
2025–2030 (USD MILLION) 94
TABLE 26 WI-FI AS A SERVICE MARKET, BY LOCATION TYPE, 2020–2024 (USD MILLION) 96
TABLE 27 WI-FI AS A SERVICE MARKET, BY LOCATION TYPE, 2025–2030 (USD MILLION) 97
TABLE 28 INDOOR: WI-FI AS A SERVICE MARKET, BY REGION, 2020–2024 (USD MILLION) 97
TABLE 29 INDOOR: WI-FI AS A SERVICE MARKET, BY REGION, 2025–2030 (USD MILLION) 97
TABLE 30 OUTDOOR: WI-FI AS A SERVICE MARKET, BY REGION, 2020–2024 (USD MILLION) 98
TABLE 31 OUTDOOR: WI-FI AS A SERVICE MARKET, BY REGION, 2025–2030 (USD MILLION) 98
TABLE 32 WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE, 2020–2024 (USD MILLION) 100
TABLE 33 WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE, 2025–2030 (USD MILLION) 101
TABLE 34 LARGE ENTERPRISES: WI-FI AS A SERVICE MARKET, BY REGION,
2020–2024 (USD MILLION) 101
TABLE 35 LARGE ENTERPRISES: WI-FI AS A SERVICE MARKET, BY REGION,
2025–2030 (USD MILLION) 101
TABLE 36 SMALL AND MEDIUM-SIZED ENTERPRISES: WI-FI AS A SERVICE MARKET,
BY REGION, 2020–2024 (USD MILLION) 102
TABLE 37 SMALL AND MEDIUM-SIZED ENTERPRISES: WI-FI AS A SERVICE MARKET,
BY REGION, 2025–2030 (USD MILLION) 102
TABLE 38 WI-FI AS A SERVICE MARKET, BY END USER, 2020–2024 (USD MILLION) 105
TABLE 39 WI-FI AS A SERVICE MARKET, BY END USER, 2025–2030 (USD MILLION) 105
TABLE 40 CONSUMER: WI-FI AS A SERVICE MARKET, BY REGION, 2020–2024 (USD MILLION) 105
TABLE 41 CONSUMER: WI-FI AS A SERVICE MARKET, BY REGION, 2025–2030 (USD MILLION) 106
TABLE 42 ENTERPRISE: WI-FI AS A SERVICE MARKET, BY REGION,
2020–2024 (USD MILLION) 106
TABLE 43 ENTERPRISE: WI-FI AS A SERVICE MARKET, BY REGION,
2025–2030 (USD MILLION) 106
TABLE 44 WI-FI AS A SERVICE MARKET, BY ENTERPRISE, 2020–2024 (USD MILLION) 107
TABLE 45 WI-FI AS A SERVICE MARKET, BY ENTERPRISE, 2025–2030 (USD MILLION) 108
TABLE 46 EDUCATION: WI-FI AS A SERVICE MARKET, BY REGION, 2020–2024 (USD MILLION) 108
TABLE 47 EDUCATION: WI-FI AS A SERVICE MARKET, BY REGION, 2025–2030 (USD MILLION) 109
TABLE 48 RETAIL: WI-FI AS A SERVICE MARKET, BY REGION, 2020–2024 (USD MILLION) 109
TABLE 49 RETAIL: WI-FI AS A SERVICE MARKET, BY REGION, 2025–2030 (USD MILLION) 109
TABLE 50 TRAVEL & HOSPITALITY: WI-FI AS A SERVICE MARKET, BY REGION,
2020–2024 (USD MILLION) 110
TABLE 51 TRAVEL & HOSPITALITY: WI-FI AS A SERVICE MARKET, BY REGION,
2025–2030 (USD MILLION) 110
TABLE 52 HEALTHCARE & LIFE SCIENCES: WI-FI AS A SERVICE MARKET, BY REGION,
2020–2024 (USD MILLION) 111
TABLE 53 HEALTHCARE & LIFE SCIENCES: WI-FI AS A SERVICE MARKET, BY REGION,
2025–2030 (USD MILLION) 111
TABLE 54 MANUFACTURING: WI-FI AS A SERVICE MARKET, BY REGION,
2020–2024 (USD MILLION) 112
TABLE 55 MANUFACTURING: WI-FI AS A SERVICE MARKET, BY REGION,
2025–2030 (USD MILLION) 112
TABLE 56 BFSI: WI-FI AS A SERVICE MARKET, BY REGION, 2020–2024 (USD MILLION) 113
TABLE 57 BFSI: WI-FI AS A SERVICE MARKET, BY REGION, 2025–2030 (USD MILLION) 113
TABLE 58 IT & ITES: WI-FI AS A SERVICE MARKET, BY REGION, 2020–2024 (USD MILLION) 114
TABLE 59 IT & ITES: WI-FI AS A SERVICE MARKET, BY REGION, 2025–2030 (USD MILLION) 114
TABLE 60 TRANSPORTATION & LOGISTICS: WI-FI AS A SERVICE MARKET, BY REGION,
2020–2024 (USD MILLION) 115
TABLE 61 TRANSPORTATION & LOGISTICS: WI-FI AS A SERVICE MARKET, BY REGION,
2025–2030 (USD MILLION) 115
TABLE 62 GOVERNMENT & PUBLIC SECTOR: WI-FI AS A SERVICE MARKET, BY REGION, 2020–2024 (USD MILLION) 116
TABLE 63 GOVERNMENT & PUBLIC SECTOR: WI-FI AS A SERVICE MARKET, BY REGION, 2025–2030 (USD MILLION) 116
TABLE 64 OTHER ENTERPRISES: WI-FI AS A SERVICE MARKET, BY REGION,
2020–2024 (USD MILLION) 117
TABLE 65 OTHER ENTERPRISES: WI-FI AS A SERVICE MARKET, BY REGION,
2025–2030 (USD MILLION) 117
TABLE 66 WI-FI AS A SERVICE MARKET, BY REGION, 2020–2024 (USD MILLION) 120
TABLE 67 WI-FI AS A SERVICE MARKET, BY REGION, 2025–2030 (USD MILLION) 120
TABLE 68 NORTH AMERICA: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2024 (USD MILLION) 122
TABLE 69 NORTH AMERICA: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2025–2030 (USD MILLION) 123
TABLE 70 NORTH AMERICA: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2020–2024 (USD MILLION) 123
TABLE 71 NORTH AMERICA: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2025–2030 (USD MILLION) 123
TABLE 72 NORTH AMERICA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2020–2024 (USD MILLION) 123
TABLE 73 NORTH AMERICA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2025–2030 (USD MILLION) 124
TABLE 74 NORTH AMERICA: WI-FI AS A SERVICE MARKET, BY END USER,
2020–2024 (USD MILLION) 124
TABLE 75 NORTH AMERICA: WI-FI AS A SERVICE MARKET, BY END USER,
2025–2030 (USD MILLION) 124
TABLE 76 NORTH AMERICA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE,
2020–2024 (USD MILLION) 125
TABLE 77 NORTH AMERICA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE,
2025–2030 (USD MILLION) 125
TABLE 78 NORTH AMERICA: WI-FI AS A SERVICE MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 126
TABLE 79 NORTH AMERICA: WI-FI AS A SERVICE MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 126
TABLE 80 US: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE, 2020–2024 (USD MILLION) 126
TABLE 81 US: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE, 2025–2030 (USD MILLION) 127
TABLE 82 US: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE, 2020–2024 (USD MILLION) 127
TABLE 83 US: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE, 2025–2030 (USD MILLION) 127
TABLE 84 US: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2020–2024 (USD MILLION) 127
TABLE 85 US: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2025–2030 (USD MILLION) 127
TABLE 86 US: WI-FI AS A SERVICE MARKET, BY END USER, 2020–2024 (USD MILLION) 128
TABLE 87 US: WI-FI AS A SERVICE MARKET, BY END USER, 2025–2030 (USD MILLION) 128
TABLE 88 US: WI-FI AS A SERVICE MARKET, BY ENTERPRISE, 2020–2024 (USD MILLION) 128
TABLE 89 US: WI-FI AS A SERVICE MARKET, BY ENTERPRISE, 2025–2030 (USD MILLION) 129
TABLE 90 EUROPE: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2024 (USD MILLION) 130
TABLE 91 EUROPE: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2025–2030 (USD MILLION) 130
TABLE 92 EUROPE: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2020–2024 (USD MILLION) 130
TABLE 93 EUROPE: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2025–2030 (USD MILLION) 131
TABLE 94 EUROPE: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2020–2024 (USD MILLION) 131
TABLE 95 EUROPE: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2025–2030 (USD MILLION) 131
TABLE 96 EUROPE: WI-FI AS A SERVICE MARKET, BY END USER, 2020–2024 (USD MILLION) 131
TABLE 97 EUROPE: WI-FI AS A SERVICE MARKET, BY END USER, 2025–2030 (USD MILLION) 131
TABLE 98 EUROPE: WI-FI AS A SERVICE MARKET, BY ENTERPRISE,
2020–2024 (USD MILLION) 132
TABLE 99 EUROPE: WI-FI AS A SERVICE MARKET, BY ENTERPRISE,
2025–2030 (USD MILLION) 132
TABLE 100 EUROPE: WI-FI AS A SERVICE MARKET, BY COUNTRY, 2020–2024 (USD MILLION) 133
TABLE 101 EUROPE: WI-FI AS A SERVICE MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 133
TABLE 102 UK: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE, 2020–2024 (USD MILLION) 133
TABLE 103 UK: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE, 2025–2030 (USD MILLION) 134
TABLE 104 UK: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE, 2020–2024 (USD MILLION) 134
TABLE 105 UK: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE, 2025–2030 (USD MILLION) 134
TABLE 106 UK: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2020–2024 (USD MILLION) 134
TABLE 107 UK: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2025–2030 (USD MILLION) 134
TABLE 108 UK: WI-FI AS A SERVICE MARKET, BY END USER, 2020–2024 (USD MILLION) 135
TABLE 109 UK: WI-FI AS A SERVICE MARKET, BY END USER, 2025–2030 (USD MILLION) 135
TABLE 110 UK: WI-FI AS A SERVICE MARKET, BY ENTERPRISE, 2020–2024 (USD MILLION) 135
TABLE 111 UK: WI-FI AS A SERVICE MARKET, BY ENTERPRISE, 2025–2030 (USD MILLION) 136
TABLE 112 ITALY: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE, 2020–2024 (USD MILLION) 137
TABLE 113 ITALY: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE, 2025–2030 (USD MILLION) 137
TABLE 114 ITALY: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2020–2024 (USD MILLION) 137
TABLE 115 ITALY: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2025–2030 (USD MILLION) 138
TABLE 116 ITALY: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2020–2024 (USD MILLION) 138
TABLE 117 ITALY: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2025–2030 (USD MILLION) 138
TABLE 118 ITALY: WI-FI AS A SERVICE MARKET, BY END USER, 2020–2024 (USD MILLION) 138
TABLE 119 ITALY: WI-FI AS A SERVICE MARKET, BY END USER, 2025–2030 (USD MILLION) 138
TABLE 120 ITALY: WI-FI AS A SERVICE MARKET, BY ENTERPRISE, 2020–2024 (USD MILLION) 139
TABLE 121 ITALY: WI-FI AS A SERVICE MARKET, BY ENTERPRISE, 2025–2030 (USD MILLION) 139
TABLE 122 ASIA PACIFIC: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2024 (USD MILLION) 141
TABLE 123 ASIA PACIFIC: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2025–2030 (USD MILLION) 142
TABLE 124 ASIA PACIFIC: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2020–2024 (USD MILLION) 142
TABLE 125 ASIA PACIFIC: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2025–2030 (USD MILLION) 142
TABLE 126 ASIA PACIFIC: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2020–2024 (USD MILLION) 142
TABLE 127 ASIA PACIFIC: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2025–2030 (USD MILLION) 143
TABLE 128 ASIA PACIFIC: WI-FI AS A SERVICE MARKET, BY END USER,
2020–2024 (USD MILLION) 143
TABLE 129 ASIA PACIFIC: WI-FI AS A SERVICE MARKET, BY END USER,
2025–2030 (USD MILLION) 143
TABLE 130 ASIA PACIFIC: WI-FI AS A SERVICE MARKET, BY ENTERPRISE,
2020–2024 (USD MILLION) 144
TABLE 131 ASIA PACIFIC: WI-FI AS A SERVICE MARKET, BY ENTERPRISE,
2025–2030 (USD MILLION) 144
TABLE 132 ASIA PACIFIC: WI-FI AS A SERVICE MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 145
TABLE 133 ASIA PACIFIC: WI-FI AS A SERVICE MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 145
TABLE 134 CHINA: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2024 (USD MILLION) 146
TABLE 135 CHINA: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2025–2030 (USD MILLION) 146
TABLE 136 CHINA: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2020–2024 (USD MILLION) 146
TABLE 137 CHINA: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2025–2030 (USD MILLION) 146
TABLE 138 CHINA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2020–2024 (USD MILLION) 146
TABLE 139 CHINA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2025–2030 (USD MILLION) 147
TABLE 140 CHINA: WI-FI AS A SERVICE MARKET, BY END USER, 2020–2024 (USD MILLION) 147
TABLE 141 CHINA: WI-FI AS A SERVICE MARKET, BY END USER, 2025–2030 (USD MILLION) 147
TABLE 142 CHINA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE, 2020–2024 (USD MILLION) 147
TABLE 143 CHINA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE, 2025–2030 (USD MILLION) 148
TABLE 144 MIDDLE EAST & AFRICA: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2024 (USD MILLION) 150
TABLE 145 MIDDLE EAST & AFRICA: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2025–2030 (USD MILLION) 150
TABLE 146 MIDDLE EAST & AFRICA: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2020–2024 (USD MILLION) 150
TABLE 147 MIDDLE EAST & AFRICA: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2025–2030 (USD MILLION) 150
TABLE 148 MIDDLE EAST & AFRICA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE, 2020–2024 (USD MILLION) 151
TABLE 149 MIDDLE EAST & AFRICA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE, 2025–2030 (USD MILLION) 151
TABLE 150 MIDDLE EAST & AFRICA: WI-FI AS A SERVICE MARKET, BY END USER,
2020–2024 (USD MILLION) 151
TABLE 151 MIDDLE EAST & AFRICA: WI-FI AS A SERVICE MARKET, BY END USER,
2025–2030 (USD MILLION) 151
TABLE 152 MIDDLE EAST & AFRICA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE,
2020–2024 (USD MILLION) 152
TABLE 153 MIDDLE EAST & AFRICA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE,
2025–2030 (USD MILLION) 152
TABLE 154 MIDDLE EAST & AFRICA: WI-FI AS A SERVICE MARKET, BY REGION,
2020–2024 (USD MILLION) 153
TABLE 155 MIDDLE EAST & AFRICA: WI-FI AS A SERVICE MARKET, BY REGION,
2025–2030 (USD MILLION) 153
TABLE 156 MIDDLE EAST: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2024 (USD MILLION) 153
TABLE 157 MIDDLE EAST: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2025–2030 (USD MILLION) 154
TABLE 158 MIDDLE EAST: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2020–2024 (USD MILLION) 154
TABLE 159 MIDDLE EAST: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2025–2030 (USD MILLION) 154
TABLE 160 MIDDLE EAST: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2020–2024 (USD MILLION) 154
TABLE 161 MIDDLE EAST: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2025–2030 (USD MILLION) 155
TABLE 162 MIDDLE EAST: WI-FI AS A SERVICE MARKET, BY END USER,
2020–2024 (USD MILLION) 155
TABLE 163 MIDDLE EAST: WI-FI AS A SERVICE MARKET, BY END USER,
2025–2030 (USD MILLION) 155
TABLE 164 MIDDLE EAST: WI-FI AS A SERVICE MARKET, BY ENTERPRISE,
2020–2024 (USD MILLION) 155
TABLE 165 MIDDLE EAST: WI-FI AS A SERVICE MARKET, BY ENTERPRISE,
2025–2030 (USD MILLION) 156
TABLE 166 LATIN AMERICA: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2024 (USD MILLION) 157
TABLE 167 LATIN AMERICA: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2025–2030 (USD MILLION) 157
TABLE 168 LATIN AMERICA: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2020–2024 (USD MILLION) 157
TABLE 169 LATIN AMERICA: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2025–2030 (USD MILLION) 158
TABLE 170 LATIN AMERICA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2020–2024 (USD MILLION) 158
TABLE 171 LATIN AMERICA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2025–2030 (USD MILLION) 158
TABLE 172 LATIN AMERICA: WI-FI AS A SERVICE MARKET, BY END USER,
2020–2024 (USD MILLION) 158
TABLE 173 LATIN AMERICA: WI-FI AS A SERVICE MARKET, BY END USER,
2025–2030 (USD MILLION) 158
TABLE 174 LATIN AMERICA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE,
2020–2024 (USD MILLION) 159
TABLE 175 LATIN AMERICA: WI-FI AS A SERVICE MARKET, BY ENTERPRISE,
2025–2030 (USD MILLION) 159
TABLE 176 LATIN AMERICA: WI-FI AS A SERVICE MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 160
TABLE 177 LATIN AMERICA: WI-FI AS A SERVICE MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 160
TABLE 178 BRAZIL: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2020–2024 (USD MILLION) 160
TABLE 179 BRAZIL: WI-FI AS A SERVICE MARKET, BY SERVICE TYPE,
2025–2030 (USD MILLION) 161
TABLE 180 BRAZIL: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2020–2024 (USD MILLION) 161
TABLE 181 BRAZIL: WI-FI AS A SERVICE MARKET, BY LOCATION TYPE,
2025–2030 (USD MILLION) 161
TABLE 182 BRAZIL: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2020–2024 (USD MILLION) 161
TABLE 183 BRAZIL: WI-FI AS A SERVICE MARKET, BY ENTERPRISE SIZE,
2025–2030 (USD MILLION) 161
TABLE 184 BRAZIL: WI-FI AS A SERVICE MARKET, BY END USER, 2020–2024 (USD MILLION) 162
TABLE 185 BRAZIL: WI-FI AS A SERVICE MARKET, BY END USER, 2025–2030 (USD MILLION) 162
TABLE 186 BRAZIL: WI-FI AS A SERVICE MARKET, BY ENTERPRISE, 2020–2024 (USD MILLION) 162
TABLE 187 BRAZIL: WI-FI AS A SERVICE MARKET, BY ENTERPRISE, 2025–2030 (USD MILLION) 163
TABLE 188 OVERVIEW OF STRATEGIES ADOPTED BY KEY WI-FI AS A SERVICE PLAYERS 164
TABLE 189 WAAS MARKET: DEGREE OF COMPETITION 167
TABLE 190 WAAS MARKET: REGION FOOTPRINT 171
TABLE 191 WAAS MARKET: SERVICE TYPE FOOTPRINT 172
TABLE 192 WAAS MARKET: LOCATION TYPE FOOTPRINT 173
TABLE 193 WAAS MARKET: DETAILED LIST OF KEY STARTUPS/SMES 176
TABLE 194 WAAS MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 177
TABLE 195 WAAS MARKET: PRODUCT LAUNCHES, 2021–2025 179
TABLE 196 WAAS MARKET: DEALS, 2021–2025 181
TABLE 197 AT&T: COMPANY OVERVIEW 184
TABLE 198 AT&T: PRODUCTS/SOLUTIONS/SERVICES OFFERED 185
TABLE 199 AT&T: DEALS 186
TABLE 200 VERIZON: COMPANY OVERVIEW 188
TABLE 201 VERIZON: PRODUCTS/SOLUTIONS/SERVICES OFFERED 189
TABLE 202 VERIZON: DEALS 189
TABLE 203 T-MOBILE: COMPANY OVERVIEW 191
TABLE 204 T-MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 192
TABLE 205 T-MOBILE: PRODUCT LAUNCHES 192
TABLE 206 T-MOBILE: DEALS 192
TABLE 207 E&: COMPANY OVERVIEW 194
TABLE 208 E&: PRODUCTS/SOLUTIONS/SERVICES OFFERED 195
TABLE 209 E&: PRODUCT LAUNCHES 195
TABLE 210 SINGTEL: COMPANY OVERVIEW 197
TABLE 211 SINGTEL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 198
TABLE 212 SINGTEL: DEALS 198
TABLE 213 TATA COMMUNICATIONS: COMPANY OVERVIEW 200
TABLE 214 TATA COMMUNICATIONS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 201
TABLE 215 TATA COMMUNICATIONS: PRODUCT LAUNCHES 202
TABLE 216 TATA COMMUNICATIONS: DEALS 202
TABLE 217 COMMSCOPE: COMPANY OVERVIEW 203
TABLE 218 COMMSCOPE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 204
TABLE 219 COMMSCOPE: PRODUCT LAUNCHES 205
TABLE 220 COMMSCOPE: DEALS 205
TABLE 221 ARISTA NETWORKS: COMPANY OVERVIEW 206
TABLE 222 ARISTA NETWORKS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 207
TABLE 223 TP-LINK: COMPANY OVERVIEW 208
TABLE 224 TP-LINK: PRODUCTS/SOLUTIONS/SERVICES OFFERED 208
TABLE 225 TP-LINK: PRODUCT LAUNCHES 209
TABLE 226 WIFIRST: COMPANY OVERVIEW 210
TABLE 227 WIFIRST: PRODUCTS/SOLUTIONS/SERVICES OFFERED 210
TABLE 228 WIFIRST: DEALS 211
TABLE 229 WI-FI MARKET, BY OFFERING, 2018–2023 (USD MILLION) 225
TABLE 230 WI-FI MARKET, BY OFFERING, 2024–2029 (USD MILLION) 226
TABLE 231 WI-FI MARKET, BY DENSITY, 2018–2023 (USD MILLION) 226
TABLE 232 WI-FI MARKET, BY DENSITY, 2024–2029 (USD MILLION) 226
TABLE 233 WI-FI MARKET, BY DEPLOYMENT, 2018–2023 (USD MILLION) 226
TABLE 234 WI-FI MARKET, BY DEPLOYMENT, 2024–2029 (USD MILLION) 227
TABLE 235 WI-FI MARKET, BY TECHNOLOGY, 2024–2029 (USD MILLION) 227
TABLE 236 WI-FI MARKET, BY APPLICATION, 2018–2023 (USD MILLION) 227
TABLE 237 WI-FI MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 228
TABLE 238 WI-FI MARKET, BY REGION, 2018–2023 (USD MILLION) 228
TABLE 239 WI-FI MARKET, BY REGION, 2024–2029 (USD MILLION) 228
TABLE 240 NETWORK AS A SERVICE MARKET, BY TYPE, 2016–2021 (USD MILLION) 229
TABLE 241 NETWORK AS A SERVICE MARKET, BY TYPE, 2022–2027 (USD MILLION) 229
TABLE 242 NETWORK AS A SERVICE MARKET, BY APPLICATION, 2016–2021 (USD MILLION) 230
TABLE 243 NETWORK AS A SERVICE MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 230
TABLE 244 NETWORK AS A SERVICE MARKET, BY ORGANIZATION SIZE,
2016–2021 (USD MILLION) 230
TABLE 245 NETWORK AS A SERVICE MARKET, BY ORGANIZATION SIZE,
2022–2027 (USD MILLION) 231
TABLE 246 NETWORK AS A SERVICE MARKET, BY END-USER, 2016–2021 (USD MILLION) 231
TABLE 247 NETWORK AS A SERVICE MARKET, BY END-USER, 2022–2027 (USD MILLION) 231
TABLE 248 NETWORK AS A SERVICE MARKET, BY REGION, 2016–2021 (USD MILLION) 232
TABLE 249 NETWORK AS A SERVICE MARKET, BY REGION, 2022–2027 (USD MILLION) 232
LIST OF FIGURES
FIGURE 1 WI-FI AS A SERVICE MARKET: RESEARCH DESIGN 32
FIGURE 2 DATA TRIANGULATION 36
FIGURE 3 WI-FI AS A SERVICE MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 37
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF SERVICES IN WI-FI AS A SERVICE MARKET 38
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (BOTTOM-UP) (SUPPLY-SIDE): COLLECTIVE REVENUE OF SERVICES IN WI-FI AS A SERVICE MARKET 38
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3, BOTTOM-UP (SUPPLY-SIDE ANALYSIS): COLLECTIVE REVENUE FROM ALL SERVICES IN WI-FI AS A SERVICE MARKET 39
FIGURE 7 WI-FI AS A SERVICE MARKET, 2023–2030 44
FIGURE 8 WI-FI AS A SERVICE MARKET: REGIONAL SNAPSHOT 45
FIGURE 9 INCREASING BYOD AND CYOD TREND IN ORGANIZATIONS TO DRIVE MARKET GROWTH DURING FORECAST PERIOD 46
FIGURE 10 INDOOR SEGMENT AND US TO ACCOUNT FOR MAJOR MARKET SHARE IN NORTH AMERICA IN 2025 46
FIGURE 11 INDOOR SEGMENT AND CHINA TO DOMINATE ASIA PACIFIC MARKET IN 2025 47
FIGURE 12 SUBSCRIPTION-BASED SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE
IN 2025 47
FIGURE 13 ENTERPRISE SEGMENT TO HOLD MAJOR MARKET SHARE IN 2025 48
FIGURE 14 WI-FI AS A SERVICE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 50
FIGURE 15 SMART CITY: WI-FI APPLICATION AREAS 53
FIGURE 16 HISTORY OF WI-FI AS A SERVICE MARKET 54
FIGURE 17 TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS 56
FIGURE 18 AVERAGE SELLING PRICE OF KEY PLAYERS, BY SERVICE TYPE, 2024 56
FIGURE 19 WI-FI AS A SERVICE MARKET: SUPPLY CHAIN ANALYSIS 58
FIGURE 20 WI-FI AS A SERVICE MARKET: ECOSYSTEM ANALYSIS 59
FIGURE 21 WI-FI AS A SERVICE MARKET: PORTER’S FIVE FORCES ANALYSIS 62
FIGURE 22 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE ENTERPRISES 64
FIGURE 23 KEY BUYING CRITERIA FOR TOP THREE ENTERPRISES 65
FIGURE 24 PATENTS APPLIED AND GRANTED, 2014–2024 66
FIGURE 25 INVESTMENT AND FUNDING SCENARIO, 2020–2024 80
FIGURE 26 USE CASES OF GENERATIVE AI IN WI-FI AS A SERVICE 81
FIGURE 27 SUBSCRIPTION-BASED SEGMENT TO LEAD MARKET IN 2030 90
FIGURE 28 OUTDOOR SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 96
FIGURE 29 LARGE ENTERPRISES TO LEAD WI-FI AS A SERVICE MARKET IN 2025 AND 2030 100
FIGURE 30 ENTERPRISE SEGMENT TO DOMINATE MARKET IN 2025 104
FIGURE 31 IT& ITES SEGMENT TO LEAD MARKET AMONG END USERS 107
FIGURE 32 NORTH AMERICA TO HOLD LARGEST MARKET SIZE IN 2025 AND 2030 119
FIGURE 33 ASIA PACIFIC TO REGISTER HIGHEST CAGR FROM 2025 TO 2030 120
FIGURE 34 NORTH AMERICA: MARKET SNAPSHOT 122
FIGURE 35 ASIA PACIFIC: MARKET SNAPSHOT 141
FIGURE 36 REVENUE ANALYSIS OF KEY PLAYERS, 2020–2024 (USD MILLION) 166
FIGURE 37 SHARE OF LEADING COMPANIES IN WAAS MARKET, 2024 166
FIGURE 38 WAAS MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2024 170
FIGURE 39 WAAS MARKET: COMPANY FOOTPRINT 171
FIGURE 40 WAAS MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024 175
FIGURE 41 BRAND/PRODUCT COMPARISON 178
FIGURE 42 COMPANY VALUATION 178
FIGURE 43 VALUATION AND FINANCIAL METRICS OF KEY WI-FI AS A SERVICE PLAYERS 179
FIGURE 44 AT&T: COMPANY SNAPSHOT 185
FIGURE 45 VERIZON: COMPANY SNAPSHOT 189
FIGURE 46 T-MOBILE: COMPANY SNAPSHOT 191
FIGURE 47 E&: COMPANY SNAPSHOT 194
FIGURE 48 SINGTEL: COMPANY SNAPSHOT 197
FIGURE 49 TATA COMMUNICATIONS: COMPANY SNAPSHOT 201
FIGURE 50 COMMSCOPE: COMPANY SNAPSHOT 204
FIGURE 51 ARISTA NETWORKS: COMPANY SNAPSHOT 207
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