カスタマーデータプラットフォーム（CDP）市場 – 2030年までの世界予測

本調査レポートでは、カスタマーデータプラットフォーム（CDP）市場を、提供内容（プラットフォームとサービス）、導入形態（クラウドとオンプレミス）、データの種類（ファーストパーティデータ、セカンドパーティデータ、サードパーティデータ、ゼロパーティデータ）、データチャネル（メール、ソーシャルメディア、SMSとモバイルメッセージング、ウェブ、コンタクトセンターとCRMシステム）、アプリケーション（パーソナライズされた推奨、予測分析とモデリング、顧客維持とジャーニーオーケストレーション、プロファイル統合とID解決、オーディエンスセグメンテーションと行動ターゲティング、データアクティベーションとリアルタイム実行、リスクとコンプライアンス管理、オムニチャネルキャンペーン管理、解約予測と傾向モデリング、その他のアプリケーション（データエンリッチメントとプライバシーコントロール、マーケティングアトリビューションとパフォーマンス分析））、業種（BFSI（銀行、金融サービス、保険）、小売とeコマース、メディアとエンターテイメント、旅行とホスピタリティ、教育、通信、製造、テクノロジーとソフトウェア、建設と不動産、ヘルスケアとライフサイエンス、その他の業種（政府と公共部門、運輸と物流））に基づいて分類しています。また、地域（北米、ヨーロッパ、アジア太平洋、中東・アフリカ、ラテンアメリカ）別に市場を分類しています。本レポートは、顧客データプラットフォーム（CDP）市場の成長に影響を与える主要な要因（推進要因、制約要因、課題、機会など）に関する詳細な情報を網羅しています。主要企業を詳細に分析し、事業概要、ソリューション、サービス、主要戦略、契約、パートナーシップ、合意、新製品・新サービスの発売、合併・買収、そして顧客データプラットフォーム市場に関連する最近の動向に関する洞察を提供しています。また、顧客データプラットフォーム市場エコシステムにおける新興企業の競合分析も含まれています。

The customer data platform (CDP) market is expanding rapidly, with a projected market size rising from USD 9.72 billion in 2025 to USD 37.11 billion by 2030, at a CAGR of 30.7% during the forecast period. The CDP market is driven by rising demand for unified customer profiles, increasing the adoption of omnichannel marketing strategies, and the growing need for personalized customer experience. However, data privacy regulations, integration challenges, and high implementation costs act as key restraints.

カスタマーデータプラットフォーム（CDP）市場は急速に拡大しており、市場規模は2025年の97億2,000万米ドルから2030年には371億1,000万米ドルに拡大すると予測されています。予測期間中の年平均成長率（CAGR）は30.7%です。CDP市場は、統合顧客プロファイルへの需要の高まり、オムニチャネルマーケティング戦略の採用拡大、そしてパーソナライズされた顧客体験へのニーズの高まりによって牽引されています。しかしながら、データプライバシー規制、統合の課題、そして高額な導入コストが大きな制約要因となっています。

“By application, the profile unification & identity resolution segment is expected to hold the largest market share during the forecast period”

During the forecast period, the profile unification & identity resolution segment is expected to hold the largest market share in the customer data platform (CDP) market. This growth is driven by the increasing need for businesses to consolidate customer data from various touchpoints into a single, unified customer profile. Identity resolution helps companies accurately link multiple identifiers—such as email addresses, phone numbers, and device IDs—to the same individual, enabling a 360-degree view of customers. This process is crucial for delivering personalized experiences, improving customer engagement, and optimizing marketing strategies. As organizations seek to enhance customer retention and satisfaction, demand for robust identity resolution capabilities within CDPs continues to rise, fueling this segment’s dominance in the market.

“By vertical, travel & hospitality is expected to account for the fastest growth rate during the forecast period.”

The travel & hospitality vertical is expected to experience the fastest growth rate during the forecast period in the customer data platform market due to the industry’s increasing focus on personalized customer experiences. As travelers demand tailored services and seamless digital interactions, businesses in this sector are investing in CDPs to unify customer data from multiple touchpoints—such as bookings, mobile apps, and customer service platforms. This allows for real-time insights and more effective marketing, loyalty programs, and service optimization. The sector’s rapid digital transformation, coupled with the need to rebuild customer trust and engagement post-pandemic, further accelerates CDP adoption.

“North America leads in market share while Asia Pacific emerges as the fastest-growing region in the customer data platform market.”

North America currently holds the largest market share in the Customer Data Platform (CDP) market, driven by widespread digital adoption, advanced marketing technologies, and the presence of major CDP vendors. Businesses in the U.S. and Canada are early adopters of data-driven strategies, leveraging CDPs to unify customer data, enhance personalization, and meet strict privacy regulations such as the CCPA. In contrast, the Asia Pacific region is emerging as the fastest-growing CDP market. Rapid digital transformation, increasing internet penetration, and rising investments in customer experience across countries like China, India, and Southeast Asia are fueling demand. As businesses in the region recognize the value of centralized customer insights and real-time engagement, CDP adoption is accelerating. While North America maintains its lead in maturity and market size, Asia Pacific’s growth trajectory is steep, making it a key region for future expansion and innovation in the CDP space.

Breakdown of Primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer data platform market.

• By Company: Tier I – 15%, Tier II – 42%, and Tier III – 43%
• By Designation: C-Level Executives – 65%, D-Level Executives –23%, and others – 12%
• By Region: North America – 40%, Europe – 30%, Asia Pacific – 20%, Middle East & Africa – 5%, and Latin America – 5%

The report includes a study of key players in the customer data platform market. It profiles major vendors in the customer data platform market. The major market players include Oracle (US), SAP (Germany), Adobe (US), Salesforce (US), Twilio (US), Microsoft (US), SAS Institute (US), Teradata (US), Cloudera (US), Dun & Bradstreet (US), Leadspace (US), Upland Software (US), CaliberMind (US), Tealium (US), Acquia (US), BlueConic (US), Lytics (US), Zeta Global (US), Amperity (US), mParticle (US), Celebrus Technologies (UK), Insider (US), Optimove (Israel), Totango (US), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), SALESmanago (Poland), Uniphore (US), Zeotap (Germany), Planhat (Sweden), Blueshift (US), Quantexa (UK), Hightouch (US), Bloomreach (US), Redpoint Global (US), and WebEngage (India).

Research Coverage

This research report categorizes the customer data platform market based on offering (platforms and services), deployment mode (cloud & on-premises), data type (first-party data, second-party data, third-party data, and zero-party data), data channel (email, social media, SMS & mobile messaging, web, and contact centers & CRM systems), application (personalized recommendations, predictive analytics & modeling, customer retention & journey orchestration, profile unification & identity resolution, audience segmentation & behavioral targeting, data activation & real-time execution, risk & compliance management, omnichannel campaign management, churn prediction & propensity modeling, and other applications (data enrichment & privacy control and marketing attribution & performance analytics)), vertical (BFSI (banking, financial services, insurance), retail & e-commerce, media & entertainment, travel & hospitality, education, telecommunications, manufacturing, technology & software, construction & real estate, healthcare & life sciences, and other verticals (government & public sector and transportation & logistics)), and Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the customer data platform market. A detailed analysis of the key industry players was done to provide insights into their business overview, solutions, and services; key strategies; contracts, partnerships, agreements, new product & service launches, and mergers and acquisitions; and recent developments associated with the customer data platform market. Competitive analysis of upcoming startups in the customer data platform market ecosystem was also covered in this report.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall customer data platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to better their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

• Analysis of key drivers (seamless customer experiences through omnichannel CDP integration, third-party cookie deprecation is accelerating the shift toward first-party data via CDPs, Integration with journey orchestration tools is making CDPs vital for intent-based engagement), restraints (regulatory compliance complexity due to global data privacy laws, persistent internal data silos reduce the effectiveness of CDP-generated profiles, high setup and integration costs hinder CDP adoption among mid-sized companies), opportunities (empowering customization and agility with composable CDPs, SaaS integrations are increasing demand for CDPs with strong native connectors, AI-powered CDPs can drive hyper-personalization), and challenges (vendor lock-in and poor interoperability, scaling data hygiene across millions of profiles is a persistent operational challenge, accurately resolving identities across devices and sessions remains technically complex).
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the customer data platform market.
• Market Development: Comprehensive information about lucrative markets – the report analyzes the customer data platform market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the customer data platform market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Oracle (US), SAP (Germany), Adobe (US), Salesforce (US), Twilio (US), Microsoft (US), SAS Institute (US), Teradata (US), Cloudera (US), Dun & Bradstreet (US), Leadspace (US), Upland Software (US), CaliberMind (US), Tealium (US), Acquia (US), BlueConic (US), Lytics (US), Zeta Global (US), Amperity (US), mParticle (US), Celebrus Technologies (UK), Insider (US), Optimove (Israel), Totango (US), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), SALESmanago (Poland), Uniphore (US), Zeotap (Germany), Planhat (Sweden), Blueshift (US), Quantexa (UK), Hightouch (US), Bloomreach (US), Redpoint Global (US), and WebEngage (India). The report also helps stakeholders understand the pulse of the customer data platform market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Table of Contents

1               INTRODUCTION              41

1.1           STUDY OBJECTIVES       41

1.2           MARKET DEFINITION AND SCOPE           41

1.2.1        INCLUSIONS AND EXCLUSIONS 42

1.3           MARKET SCOPE                43

1.3.1        MARKET SEGMENTATION           43

1.3.2        YEARS CONSIDERED      44

1.4           CURRENCY CONSIDERED            45

1.5           STAKEHOLDERS               45

1.6           SUMMARY OF CHANGES               46

2               RESEARCH METHODOLOGY       47

2.1           RESEARCH DATA              47

2.1.1        SECONDARY DATA          48

2.1.2        PRIMARY DATA 48

2.1.2.1    List of primary participants 48

2.1.2.2    Breakdown of primaries      49

2.1.2.3    Key industry insights           49

2.2           MARKET BREAKUP AND DATA TRIANGULATION                 50

2.3           MARKET SIZE ESTIMATION         51

2.3.1        TOP-DOWN APPROACH                51

2.3.2        BOTTOM-UP APPROACH              52

2.4           MARKET FORECAST       56

2.5           RESEARCH ASSUMPTIONS           57

2.6           RESEARCH LIMITATIONS             58

3               EXECUTIVE SUMMARY  59

4               PREMIUM INSIGHTS       64

4.1           ATTRACTIVE OPPORTUNITIES IN CUSTOMER DATA PLATFORM MARKET      64

4.2           CUSTOMER DATA PLATFORM MARKET: TOP THREE APPLICATIONS 65

4.3           NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE AND DATA TYPE                65

4.4           CUSTOMER DATA PLATFORM MARKET, BY REGION                 66

5               MARKET OVERVIEW AND INDUSTRY TRENDS    67

5.1           INTRODUCTION              67

5.2           MARKET DYNAMICS       67

5.2.1        DRIVERS               68

5.2.1.1    Seamless customer experiences through omnichannel CDP integration              68

5.2.1.2    Third-party cookie deprecation is accelerating the shift toward first-party data via CDPs    69

5.2.1.3    Integration with journey orchestration tools making CDPs vital for intent-based engagement              69

5.2.2        RESTRAINTS      69

5.2.2.1    Regulatory compliance complexity due to global data privacy laws                 69

5.2.2.2    Persistent internal data silos reduce effectiveness of CDP-generated profiles 70

5.2.2.3    High setup and integration costs hinder CDP adoption among mid-sized companies            70

5.2.3        OPPORTUNITIES              70

5.2.3.1    Empowering customization and agility with composable CDPs                 70

5.2.3.2    SaaS integrations increasing demand for CDPs with strong native connectors              71

5.2.3.3    AI-powered CDPs can drive hyper-personalization        71

5.2.4        CHALLENGES    71

5.2.4.1    Vendor lock-in and interoperability undermining adaptability in CDP adoption       71

5.2.4.2    Scaling data hygiene across millions of profiles to be persistent operational challenge           72

5.2.4.3    Accurately resolving identities across devices and sessions remains technically complex               72

5.3           IMPACT OF 2025 US TARIFF – CUSTOMER DATA PLATFORM MARKET      72

5.3.1        INTRODUCTION              72

5.3.2        KEY TARIFF RATES          73

5.3.3        PRICE IMPACT ANALYSIS             73

5.3.3.1    Strategic shifts and emerging trends 74

5.3.4        IMPACT ON COUNTRY/REGION                74

5.3.4.1    US           74

5.3.4.1.1 Strategic shifts and key observations 74

5.3.4.2    China      75

5.3.4.2.1 Strategic shifts and key observations 75

5.3.4.3    Europe   76

5.3.4.3.1 Strategic shifts and key observations 76

5.3.4.4    India       76

5.3.4.4.1 Strategic shifts and key observations 76

5.3.5        IMPACT ON END-USE INDUSTRIES          77

5.3.5.1    Retail and E-commerce       77

5.3.5.2    Banking, Financial Services, and Insurance (BFSI)        77

5.3.5.3    Healthcare and Life Sciences              77

5.3.5.4    Media and Entertainment   78

5.4           EVOLUTION OF CUSTOMER DATA PLATFORM  78

5.5           CUSTOMER DATA PLATFORM MARKET: ARCHITECTURE                79

5.6           SUPPLY CHAIN ANALYSIS             81

5.7           ECOSYSTEM ANALYSIS  82

5.7.1        CUSTOMER DATA PLATFORM MARKET, PLATFORM TYPE     84

5.7.1.1    Data CDP              84

5.7.1.2    Analytics CDP      84

5.7.1.3    Campaign CDP    84

5.7.1.4    Delivery CDP       84

5.7.1.5    Composable CDP 84

5.7.1.6    Real-time CDP     84

5.8           TECHNOLOGY ANALYSIS             85

5.8.1        KEY TECHNOLOGIES     85

5.8.1.1    Cloud computing  85

5.8.1.2    AI and ML              85

5.8.1.3    Big data and analytics          85

5.8.2        COMPLEMENTARY TECHNOLOGIES       86

5.8.2.1    Data quality and enrichment               86

5.8.2.2    NLP        86

5.8.3        ADJACENT TECHNOLOGIES       86

5.8.3.1    DMP      86

5.8.3.2    CMS       86

5.9           CASE STUDY ANALYSIS 87

5.9.1        TELECOM & IT  87

5.9.1.1    Orange partnered with Tealium to adopt data-driven approach toward customer insight and engagement        87

5.9.1.2    Leadspace’s B2B CDP helped OneLogin improve email open rates and make sales outreach faster 87

5.9.2        BFSI       88

5.9.2.1    Teradata Vantage platform unified and simplified analytics ecosystem of Swedbank to understand consumer behavior           88

5.9.3        HEALTHCARE    88

5.9.3.1    Allergan plc relaunched its personalized customer loyalty program, Allē, by partnering with Segment, Twilio, and Snowflake                 88

5.9.4        RETAIL & E-COMMERCE                89

5.9.4.1    Bounty improved audience segmentation and customer engagement by implementing BlueVenn CDP from Upland software                 89

5.9.5        OTHERS                89

5.9.5.1    Leadspace CDP helped Sovos re-arrange its database with real-time data enrichment and build highly predictive models             89

5.9.5.2    Dynamic Signal used Leadspace B2B CDP to enable highly personalized, targeted account-based marketing campaigns         90

5.10         PORTER’S FIVE FORCES ANALYSIS           90

5.10.1      THREAT OF NEW ENTRANTS      91

5.10.2      THREAT OF SUBSTITUTES          92

5.10.3      BARGAINING POWER OF SUPPLIERS       92

5.10.4      BARGAINING POWER OF BUYERS             92

5.10.5      INTENSITY OF COMPETITIVE RIVALRY 92

5.11         TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES       93

5.12         REGULATORY LANDSCAPE         93

5.12.1      REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS             93

5.12.2      KEY REGULATIONS         96

5.12.2.1  North America      96

5.12.2.1.1                Personal Information Protection and Electronic Documents Act (PIPEDA) 96

5.12.2.1.2                California Consumer Privacy Act (CCPA)       96

5.12.2.1.3                Gramm-Leach-Bliley (GLB) Act       96

5.12.2.2  Europe   96

5.12.2.2.1                General Data Protection Regulation 96

5.12.2.2.2                Network and Information Systems Directive (NIS Directive) – European Union              97

5.12.2.2.3                Directive on Privacy and Electronic Communications (ePrivacy Directive)             97

5.12.2.3  Asia Pacific            97

5.12.2.3.1                Personal Data Protection Act (PDPA)             97

5.12.2.3.2                Act on the Protection of Personal Information (APPI)                 97

5.12.2.3.3                Critical Information Infrastructure    98

5.12.2.3.4                International Organization for Standardization (ISO) 27001      98

5.12.2.4  Middle East & Africa            98

5.12.2.4.1                Protection of Personal Information Act (POPIA) – South Africa           98

5.12.2.4.2                Dubai Data Law – United Arab Emirates (UAE)                 98

5.12.2.4.3                Nigerian Data Protection Regulation (NDPR)                 98

5.12.2.5  Latin America       99

5.12.2.5.1                Brazil Data Protection Law 99

5.12.2.5.2                Argentina Personal Data Protection Law No. 25.326                 99

5.12.2.5.3                Colombian Data Protection Laws      99

5.13         PATENT ANALYSIS          100

5.13.1      METHODOLOGY              100

5.13.2      PATENTS FILED, BY DOCUMENT TYPE  100

5.13.3      INNOVATION AND PATENT APPLICATIONS        101

5.14         INVESTMENT AND FUNDING SCENARIO               107

5.15         PRICING ANALYSIS          108

5.15.1    AVERAGE SELLING PRICE OF OFFERING, BY KEY PLAYER, 2025        109

5.15.2      INDICATIVE PRICING ANALYSIS, BY APPLICATION, 2025                 110

5.15.3      KEY CONFERENCES AND EVENTS (2025–2026)     111

5.16         KEY STAKEHOLDERS AND BUYING CRITERIA     112

5.16.1      KEY STAKEHOLDERS IN BUYING PROCESS           112

5.16.2      BUYING CRITERIA           112

6               CUSTOMER DATA PLATFORM MARKET, BY OFFERING                 114

6.1           INTRODUCTION              115

6.1.1        OFFERING: CUSTOMER DATA PLATFORM MARKET DRIVERS               115

6.2           PLATFORMS       117

6.2.1        DATA CDP           118

6.2.1.1    Need for easier integration with existing systems and real-time data processing capabilities to fuel demand for data      118

6.2.2        ANALYTICS CDP               119

6.2.2.1    Analytics CDPs to help aggregate, analyze, and derive actionable insights from vast customer data        119

6.2.3        CAMPAIGN CDP                120

6.2.3.1    Campaign CDPs to offer advanced segmentation capabilities and real-time data        120

6.2.4        DELIVERY CDP 121

6.2.4.1    Increasing demand to manage and utilize customer data to personalize experiences and improve customer engagement across various channels to drive market     121

6.2.5        OTHER PLATFORMS       122

6.3           SERVICES             123

6.3.1        PROFESSIONAL SERVICES            125

6.3.1.1    CDP professional services to help clients in decision-making                 125

6.3.1.2    Consulting & Training         126

6.3.1.3    System Integration & Implementation              127

6.3.1.4    Support & Maintenance      128

6.3.2        MANAGED SERVICES      129

6.3.2.1    Managed services to help organizations streamline CDP operations, improve data quality and security, and enhance customer engagement strategies         129

7               CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE    131

7.1           INTRODUCTION              132

7.1.1        DEPLOYMENT MODE: CUSTOMER DATA PLATFORM MARKET DRIVERS            132

7.2           ON-PREMISES   134

7.2.1        NEED FOR FLEXIBILITY AND DATA SECURITY & PRIVACY ISSUES TO FUEL DEMAND FOR ON-PREMISES CDPS                 134

7.3           CLOUD 135

7.3.1        COST-EFFECTIVENESS, SCALABILITY, SPEED, 24X7 SERVICE, AND ENHANCED IT SECURITY TO BOOST ADOPTION OF CLOUD-BASED CDPS               135

8               CUSTOMER DATA PLATFORM MARKET, BY DATA TYPE                 136

8.1           INTRODUCTION              137

8.1.1        DATA TYPE: CUSTOMER DATA PLATFORM MARKET DRIVERS               137

8.2           FIRST-PARTY DATA        139

8.2.1        FIRST-PARTY DATA EMERGING AS CORNERSTONE OF CUSTOMER INTELLIGENCE STRATEGIES, OFFERING RELIABLE, PRIVACY-COMPLIANT INSIGHTS COLLECTED DIRECTLY FROM USER INTERACTIONS    139

8.3           SECOND-PARTY DATA  140

8.3.1        SECOND-PARTY DATA OFFERS EXTENDED CUSTOMER INSIGHTS THROUGH TRUSTED PARTNERSHIPS, WITH CDPS ENABLING SECURE INTEGRATION AND ACTIVATION ACROSS MARKETING ECOSYSTEMS          140

8.4           THIRD-PARTY DATA      141

8.4.1        THIRD-PARTY DATA FACING DECLINING RELEVANCE DUE TO PRIVACY CONCERNS, WITH CDPS HELPING BUSINESSES PIVOT TOWARD MORE COMPLIANT AND ACCURATE DATA STRATEGIES 141

8.5           ZERO-PARTY DATA         142

8.5.1        ZERO-PARTY DATA EMPOWERS BRANDS WITH EXPLICIT, CONSENTED CUSTOMER INSIGHTS, WITH CDPS ENABLING SECURE CAPTURE AND PERSONALIZED ENGAGEMENT AT SCALE             142

9               CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL            143

9.1           INTRODUCTION              144

9.1.1        DATA CHANNEL: CUSTOMER DATA PLATFORM MARKET DRIVERS            144

9.2           EMAIL   146

9.2.1        RISING FOCUS ON PERSONALIZED MARKETING STRATEGIES VIA EMAILS TO TAILOR COMMUNICATIONS AND ENHANCE CUSTOMER ENGAGEMENT   146

9.3           SOCIAL MEDIA 147

9.3.1        GROWING EMPHASIS ON SOCIAL LISTENING AND SENTIMENT ANALYSIS, AND INTEGRATION OF AI AND ML TECHNOLOGIES TO DRIVE MARKET      147

9.4           SMS & MOBILE MESSAGING        148

9.4.1        INCREASING RELIANCE ON MOBILE DEVICES, GROWING POPULARITY OF SMS, AND ADOPTION OF AI AND ML TECHNOLOGIES TO PROPEL MARKET   148

9.5           WEB       149

9.5.1        RISING ECOMMERCE AND DIGITAL INTERACTIONS, AND NEED TO AGGREGATE AND ANALYZE WEB DATA TO SPUR MARKET GROWTH          149

10            CUSTOMER DATA PLATFORM MARKET, BY APPLICATION   150

10.1         INTRODUCTION              151

10.1.1      APPLICATION: CUSTOMER DATA PLATFORM MARKET DRIVERS               151

10.2         PERSONALIZED RECOMMENDATIONS  154

10.2.1      RETAILERS TO LEVERAGE IOT AND DEPLOY SENSORS AND BEACONS TO DRAW CUSTOMER DATA INTO THEIR CDPS                 154

10.3         PREDICTIVE ANALYTICS & MODELING 155

10.3.1      PREDICTING CUSTOMER BEHAVIOR USING ADVANCED ANALYTICS AND MODELING     155

10.4         CUSTOMER RETENTION & JOURNEY ORCHESTRATION                 156

10.4.1      ORCHESTRATING SEAMLESS CUSTOMER JOURNEYS TO DRIVE RETENTION AND LOYALTY           156

10.5         PROFILE UNIFICATION & IDENTITY RESOLUTION                 157

10.5.1      UNIFYING CUSTOMER PROFILES AND RESOLVING IDENTITIES ACROSS ALL TOUCHPOINTS              157

10.6         AUDIENCE SEGMENTATION & BEHAVIORAL TARGETING       158

10.6.1      SEGMENTING AUDIENCES AND TARGETING BEHAVIORS IN REAL-TIME FOR PRECISION MARKETING                 158

10.7         DATA ACTIVATION & REAL-TIME EXECUTION  159

10.7.1      ACTIVATING DATA AND EXECUTING CAMPAIGNS INSTANTLY ACROSS CHANNELS                159

10.8         RISK & COMPLIANCE MANAGEMENT     160

10.8.1      CDPS TO HELP PROVIDE BETTER ROI IN FINANCIAL SERVICES AND SAFEGUARD HUGE AMOUNTS OF DATA GENERATED WHILE ANALYZING CUSTOMER DATA        160

10.9         OMNICHANNEL CAMPAIGN MANAGEMENT        161

10.9.1      MANAGING OMNICHANNEL CAMPAIGNS WITH CONSISTENT AND CONTEXTUAL MESSAGING  161

10.10       CHURN PREDICTION & PROPENSITY MODELING                 162

10.10.1   PREDICTING CHURN AND MODELING PROPENSITY TO IMPROVE CUSTOMER RETENTION          162

10.11       OTHER APPLICATIONS 163

10.12       CONTACT CENTERS & CRM SYSTEMS    164

10.12.1   LEVERAGING CONTACT CENTER AND CRM DATA FOR UNIFIED, INSIGHT-DRIVEN CUSTOMER ENGAGEMENT 164

11            CUSTOMER DATA PLATFORM MARKET, BY VERTICAL                 166

11.1         INTRODUCTION              167

11.1.1      VERTICAL: CUSTOMER DATA PLATFORM MARKET DRIVERS               167

11.2         BFSI       169

11.2.1      BANKING             170

11.2.1.1  Delivering personalized, omnichannel banking experiences through unified customer intelligence               170

11.2.2      FINANCIAL SERVICES     171

11.2.2.1  Driving tailored financial advice and client engagement with real-time data integration            171

11.2.3      INSURANCE        171

11.2.3.1  Enhancing policyholder experience and risk management through centralized data insights       171

11.3         RETAIL & E-COMMERCE                172

11.3.1      NEED FOR HIGH-QUALITY AND PROPERLY MANAGED DATA FOR DECISION-MAKING TO BOOST DEMAND FOR CDPS                 172

11.4         MEDIA & ENTERTAINMENT        173

11.4.1      NEED TO DRIVE DIGITAL TRANSFORMATION, REDUCE OPERATING COSTS, AND GENERATE REVENUE FROM COMPETITIVE AND UNCERTAIN MARKETS TO DRIVE MARKET                 173

11.5         TRAVEL & HOSPITALITY               174

11.5.1      CDP TO HELP ENGAGE CUSTOMERS WITH PERSONALIZED MESSAGES AND OFFER TAILOR-MADE SOLUTIONS FOR USERS’ PREFERENCES 174

11.6         EDUCATION      175

11.6.1      ENHANCING STUDENT ENGAGEMENT THROUGH UNIFIED DATA AND PERSONALIZED LEARNING PATHS                 175

11.7         TELECOMMUNICATIONS             176

11.7.1      REDUCING CHURN AND PERSONALIZING PLANS THROUGH REAL-TIME CUSTOMER INSIGHTS    176

11.8         MANUFACTURING          177

11.8.1      ENABLING D2C GROWTH AND POST-SALES SERVICE WITH CENTRALIZED CUSTOMER INTELLIGENCE             177

11.9         TECHNOLOGY & SOFTWARE      178

11.9.1      DRIVING PRODUCT-LED GROWTH WITH REAL-TIME USER BEHAVIOR AND PERSONALIZATION           178

11.10       CONSTRUCTION & REAL ESTATE             179

11.10.1   STREAMLINING LEAD MANAGEMENT AND BUYER JOURNEYS WITH DATA-DRIVEN ENGAGEMENT                179

11.11       HEALTHCARE & LIFE SCIENCES 180

11.11.1   CDP TOOLS TO ENABLE HEALTHCARE ANALYSTS AND DATA SCIENTISTS TO EXTRACT INFORMATION FROM VARIOUS DATA SOURCES                180

11.12       OTHER VERTICALS         181

12            CUSTOMER DATA PLATFORM MARKET, BY REGION                 183

12.1         INTRODUCTION              184

12.2         NORTH AMERICA             186

12.2.1      NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS            186

12.2.2      NORTH AMERICA: MACROECONOMIC OUTLOOK                 186

12.2.3      US           194

12.2.3.1  US enterprises leading CDP adoption by integrating AI-driven insights and prioritizing customer-centric personalization            194

12.2.4      CANADA               199

12.2.4.1  Rising knowledge of benefits of cloud to fuel demand for CDP                 199

12.3         EUROPE               204

12.3.1      EUROPE: CUSTOMER DATA PLATFORM MARKET DRIVERS               204

12.3.2      EUROPE: MACROECONOMIC OUTLOOK               205

12.3.3      UK          212

12.3.3.1  UK organizations leveraging CDPs to unify data, enhance personalization, and ensure regulatory compliance        212

12.3.4      GERMANY           218

12.3.4.1  Presence of major vendors and rising use of advanced analytics tools for strategic decision-making, digital mobility to accelerate market growth    218

12.3.5      FRANCE                223

12.3.5.1  Digital transformation, growth of industrial sector, and favorable investment climate to boost demand for CDP 223

12.3.6      ITALY    228

12.3.6.1  Italian enterprises embracing CDPs to unify data, improve personalization, and meet evolving regulatory standards               228

12.3.7      SPAIN    229

12.3.7.1  Spanish companies leveraging CDPs to unify customer data, improve personalization, and maintain regulatory compliance     229

12.3.8      REST OF EUROPE             230

12.4         ASIA PACIFIC     231

12.4.1      ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET DRIVERS               231

12.4.2      ASIA PACIFIC: MACROECONOMIC OUTLOOK     232

12.4.3      CHINA  240

12.4.3.1  Organizations to leverage CDP to detect financial fraud, recommend products to consumers, and streamline industrial operations                 240

12.4.4      JAPAN   245

12.4.4.1  Rising adoption of advanced technologies, government funding, and increased R&D investments to propel market          245

12.4.5      INDIA    250

12.4.5.1  Need to increase profitability and grow customer engagement to fuel demand for CDPs         250

12.4.6      SOUTH KOREA  255

12.4.6.1  Focus on delivering tailored experiences, data privacy, and compliance with regulations to spur market growth       255

12.4.7      AUSTRALIA & NEW ZEALAND     256

12.4.7.1  Rising awareness of data privacy and security concerns and increasing digitalization of businesses to drive market  256

12.4.8      REST OF ASIA PACIFIC   257

12.5         MIDDLE EAST & AFRICA                258

12.5.1      MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET DRIVERS            258

12.5.2      MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK                 259

12.5.3      SAUDI ARABIA (KSA)      266

12.5.3.1  Saudi Arabia’s digital transformation and regulatory reforms accelerating adoption of customer data platforms           266

12.5.4      UAE        272

12.5.4.1  UAE’s tech-forward policies and data privacy regulations fueling adoption of customer data platforms across key sectors 272

12.5.5      TURKEY                273

12.5.5.1  Turkey’s digital growth, tech-savvy population, and customer experience focus accelerating CDP adoption across industries    273

12.5.6      SOUTH AFRICA 274

12.5.6.1  South Africa’s expanding digital landscape and customer-centric business priorities driving strong adoption of customer data platforms                 274

12.5.7      REST OF MIDDLE EAST 275

12.6         LATIN AMERICA                276

12.6.1      LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET DRIVERS            276

12.6.2      LATIN AMERICA: MACROECONOMIC OUTLOOK                 276

12.6.3      BRAZIL 283

12.6.3.1  Evolution of online advertising, growth of automated marketing, and need for quick and real-time access to data to propel market                 283

12.6.4      MEXICO                289

12.6.4.1  Growing adoption of advanced technologies and cloud to accelerate demand for CDPs              289

12.6.5      ARGENTINA       289

12.6.5.1  Proliferation of e-commerce and digital marketing and need for enhancing customer loyalty to boost demand for CDPs 289

12.6.6      REST OF LATIN AMERICA             290

13            COMPETITIVE LANDSCAPE         292

13.1         OVERVIEW          292

13.2         KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022–2025                 292

13.3         REVENUE ANALYSIS, 2020–2024  295

13.4         MARKET SHARE ANALYSIS, 2024                 296

13.4.1      MARKET RANKING ANALYSIS     297

13.5         PRODUCT COMPARATIVE ANALYSIS      299

13.5.1      PRODUCT COMPARATIVE ANALYSIS OF CUSTOMER DATA PLATFORM            299

13.5.1.1  Salesforce Data Cloud (Salesforce)   299

13.5.1.2  Tealium AudienceStream CDP (Tealium)      299

13.5.1.3  Oracle Unity Customer Data Platform (Oracle)             300

13.5.1.4  Adobe Real-Time CDP (Adobe)       300

13.5.1.5  Treasure Data CDP (Treasure Data)               300

13.6         COMPANY VALUATION AND FINANCIAL METRICS                 300

13.7         COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024                 301

13.7.1      STARS   301

13.7.2      EMERGING LEADERS     301

13.7.3      PERVASIVE PLAYERS      302

13.7.4      PARTICIPANTS 302

13.7.5      COMPANY FOOTPRINT: KEY PLAYERS, 2024         303

13.7.5.1  Company Footprint              303

13.7.5.2  Regional Footprint                304

13.7.5.3  Platform Type Footprint     305

13.7.5.4  Data Type Footprint            306

13.7.5.5  Application Footprint           307

13.8         COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024        308

13.8.1      PROGRESSIVE COMPANIES         308

13.8.2      RESPONSIVE COMPANIES            308

13.8.3      DYNAMIC COMPANIES  308

13.8.4      STARTING BLOCKS         308

13.8.5      COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024                 310

13.8.5.1  Detailed list of key startups/SMEs    310

13.8.5.2  Competitive benchmarking of key startups/SMEs          311

13.9         COMPETITIVE SCENARIO AND TRENDS                312

13.9.1      PRODUCT LAUNCHES AND ENHANCEMENTS    312

13.9.2      DEALS  313

14            COMPANY PROFILES      315

14.1         INTRODUCTION              315

14.2         KEY PLAYERS     315

14.2.1      ORACLE                315

14.2.1.1  Business overview 315

14.2.1.2  Products/Solutions/Services offered 316

14.2.1.3  Recent developments           317

14.2.1.4  MnM view              318

14.2.1.4.1                Right to win           318

14.2.1.4.2                Strategic choices made        318

14.2.1.4.3                Weaknesses and competitive threats 319

14.2.2      SAP         320

14.2.2.1  Business overview 320

14.2.2.2  Products/Solutions/Services offered 321

14.2.2.3  Recent developments           322

14.2.2.4  MnM view              323

14.2.2.4.1                Right to win           323

14.2.2.4.2                Strategic choices made        323

14.2.2.4.3                Weaknesses and competitive threats 323

14.2.3      ADOBE 324

14.2.3.1  Business overview 324

14.2.3.2  Products/Solutions/Services offered 325

14.2.3.3  Recent developments           326

14.2.3.4  MnM view              327

14.2.3.4.1                Right to win           327

14.2.3.4.2                Strategic choices made        327

14.2.3.4.3                Weaknesses and competitive threats 327

14.2.4      SALESFORCE      328

14.2.4.1  Business overview 328

14.2.4.2  Products/Solutions/Services offered 329

14.2.4.3  Recent developments           330

14.2.4.4  MnM view              331

14.2.4.4.1                Right to win           331

14.2.4.4.2                Strategic choices made        331

14.2.4.4.3                Weaknesses and competitive threats 331

14.2.5      TWILIO 332

14.2.5.1  Business overview 332

14.2.5.2  Products/Solutions/Services offered 333

14.2.5.3  Recent developments           334

14.2.5.4  MnM view              334

14.2.5.4.1                Right to win           334

14.2.5.4.2                Strategic choices made        335

14.2.5.4.3                Weaknesses and competitive threats 335

14.2.6      MICROSOFT       336

14.2.6.1  Business overview 336

14.2.6.2  Products/Solutions/Services offered 337

14.2.6.3  Recent developments           338

14.2.7      SAS INSTITUTE 339

14.2.7.1  Business overview 339

14.2.7.2  Products/Solutions/Services offered 339

14.2.7.3  Recent developments           340

14.2.8      TERADATA         341

14.2.8.1  Business overview 341

14.2.8.2  Products/Solutions/Services offered 342

14.2.8.3  Recent developments           343

14.2.9      CLOUDERA         344

14.2.9.1  Business overview 344

14.2.9.2  Products/Solutions/Services offered 344

14.2.9.3  Recent developments           345

14.2.10   DUN & BRADSTREET      347

14.2.10.1                 Business overview 347

14.2.10.2                 Products/Solutions/Services offered 348

14.2.10.3                 Recent developments           349

14.2.11   LEADSPACE        350

14.2.11.1                 Business overview 350

14.2.11.2                 Products/Solutions/Services offered 350

14.2.11.3                 Recent developments           351

14.2.12   UPLAND SOFTWARE      352

14.2.12.1                 Business overview 352

14.2.12.2                 Products/Solutions/Services offered 353

14.2.12.3                 Recent developments           353

14.2.13   CALIBERMIND  354

14.2.13.1                 Business overview 354

14.2.13.2                 Products/Solutions/Services offered 354

14.2.13.3                 Recent developments           354

14.2.14   TEALIUM             355

14.2.14.1                 Business overview 355

14.2.14.2                 Products/Solutions/Services offered 355

14.2.14.3                 Recent developments           356

14.2.15   ACQUIA                358

14.2.15.1                 Business overview 358

14.2.15.2                 Products/Solutions/Services offered 358

14.2.15.3                 Recent developments           359

14.2.16   BLUECONIC       361

14.2.16.1                 Business overview 361

14.2.16.2                 Products/Solutions/Services offered 361

14.2.16.3                 Recent developments           362

14.2.17   LYTICS 363

14.2.17.1                 Business overview 363

14.2.17.2                 Products/Solutions/Services offered 363

14.2.17.3                 Recent developments           364

14.2.18   ZETA GLOBAL   365

14.2.18.1                 Business overview 365

14.2.18.2                 Products/Solutions/Services offered 366

14.2.18.3                 Recent developments           366

14.2.19   AMPERITY           368

14.2.19.1                 Business overview 368

14.2.19.2                 Products/Solutions/Services offered 368

14.2.19.3                 Recent developments           369

14.2.20   CELEBRUS TECHNOLOGIES        371

14.2.21   INSIDER               371

14.2.22   MPARTICLE        372

14.3         OTHER PLAYERS              372

14.3.1      OPTIMOVE         372

14.3.2      TOTANGO           373

14.3.3      LISTRAK               373

14.3.4      SIMON DATA     374

14.3.5      OMETRIA             374

14.3.6      TREASURE DATA              375

14.3.7      SALESMANAGO 375

14.3.8      UNIPHORE          376

14.3.9      ZEOTAP                376

14.3.10   PLANHAT            377

14.3.11   BLUESHIFT         377

14.3.12   QUANTEXA         378

14.3.13   HIGHTOUCH     378

14.3.14   BLOOMREACH  379

14.3.15   REDPOINT GLOBAL        379

14.3.16   WEBENGAGE     380

15            ADJACENT AND RELATED MARKETS      381

15.1         INTRODUCTION              381

15.2         CUSTOMER EXPERIENCE MANAGEMENT MARKET – GLOBAL FORECAST TO 2028       381

15.2.1      MARKET DEFINITION   381

15.2.2      MARKET OVERVIEW       381

15.2.2.1  Customer Experience Management Market, By Offering                 382

15.2.2.2  Customer Experience Management Market, By Deployment Type       383

15.2.2.3  Customer Experience Management Market, By Organization Size         384

15.2.2.4  Customer Experience Management Market, By Vertical                 384

15.2.2.5  Customer Experience Management Market, By Region                 386

15.3         CUSTOMER INTELLIGENCE PLATFORM MARKET – GLOBAL FORECAST TO 2027       387

15.3.1      MARKET DEFINITION   387

15.3.2      MARKET OVERVIEW       387

15.3.2.1  Customer Intelligence Platform Market, By Component                 387

15.3.2.2  Customer Intelligence Platform Market, By Deployment Mode                 388

15.3.2.3  Customer Intelligence Platform Market, By Organization Size                 389

15.3.2.4  Customer Intelligence Platform Market, By Data Channel                 390

15.3.2.5  Customer Intelligence Platform Market, By Application                 391

15.3.2.6  Customer Intelligence Platform Market, By Vertical      392

15.3.2.7  Customer Intelligence Platform Market, By Region       394

16            APPENDIX           395

16.1         DISCUSSION GUIDE        395

16.2         KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL                403

16.3         CUSTOMIZATION OPTIONS        405

16.4         RELATED REPORTS         405

16.5         AUTHOR DETAILS           406

LIST OF TABLES

TABLE 1                UNITED STATES DOLLAR EXCHANGE RATE, 2020–2024              45

TABLE 2                FACTOR ANALYSIS          56

TABLE 3                GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH RATE,

2020–2024 (USD MILLION, Y-O-Y %)          60

TABLE 4                GLOBAL CUSTOMER DATA PLATFORM MARKET SIZE AND GROWTH RATE,

2025–2030 (USD MILLION, Y-O-Y %)          60

TABLE 5                US-ADJUSTED RECIPROCAL TARIFF RATES                 73

TABLE 6                CUSTOMER DATA PLATFORM MARKET: ECOSYSTEM       82

TABLE 7                IMPACT OF PORTER’S FIVE FORCES ON CUSTOMER DATA PLATFORM MARKET 90

TABLE 8                NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS             93

TABLE 9                EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS                 94

TABLE 10              ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS                 94

TABLE 11              MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS             95

TABLE 12             LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS                 95

TABLE 13              PATENTS FILED, 2016–2025           100

TABLE 14              LIST OF TOP PATENTS IN CUSTOMER DATA PLATFORM MARKET, 2024-2025  102

TABLE 15              PRICING DATA OF CUSTOMER DATA PLATFORM MARKET, BY OFFERING        109

TABLE 16              PRICING DATA OF CUSTOMER DATA PLATFORM, BY APPLICATION   110

TABLE 17              CUSTOMER DATA PLATFORM MARKET: DETAILED LIST OF

CONFERENCES AND EVENTS     111

TABLE 18              INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS   112

TABLE 19              KEY BUYING CRITERIA FOR TOP THREE VERTICALS         113

TABLE 20              CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2020–2024 (USD MILLION)     116

TABLE 21              CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2025–2030 (USD MILLION)     116

TABLE 22              CUSTOMER DATA PLATFORM MARKET, BY PLATFORM, 2020–2024 (USD MILLION)   118

TABLE 23              CUSTOMER DATA PLATFORM MARKET, BY PLATFORM, 2025–2030 (USD MILLION)   118

TABLE 24              DATA CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            119

TABLE 25              DATA CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            119

TABLE 26              ANALYTICS CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            120

TABLE 27              ANALYTICS CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            120

TABLE 28              CAMPAIGN CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            121

TABLE 29              CAMPAIGN CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            121

TABLE 30              DELIVERY CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)                122

TABLE 31              DELIVERY CDP: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            122

TABLE 32              OTHER PLATFORMS: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            123

TABLE 33              OTHER PLATFORMS: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            123

TABLE 34              CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2020–2024 (USD MILLION)         124

TABLE 35              CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2025–2030 (USD MILLION)         124

TABLE 36              CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE,

2020–2024 (USD MILLION)            125

TABLE 37              CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE,

2025–2030 (USD MILLION)            126

TABLE 38              CONSULTING & TRAINING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)                 126

TABLE 39              CONSULTING & TRAINING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)                 127

TABLE 40              SYSTEM INTEGRATION & IMPLEMENTATION: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION) 127

TABLE 41              SYSTEM INTEGRATION & IMPLEMENTATION: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION) 128

TABLE 42              SUPPORT & MAINTENANCE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)                 128

TABLE 43              SUPPORT & MAINTENANCE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)                 129

TABLE 44              MANAGED SERVICES: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            129

TABLE 45              MANAGED SERVICES: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            130

TABLE 46              CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2020–2024 (USD MILLION)            133

TABLE 47              CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2025–2030 (USD MILLION)            133

TABLE 48              ON-PREMISES: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            134

TABLE 49              ON-PREMISES: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            134

TABLE 50             CLOUD: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            135

TABLE 51             CLOUD: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            135

TABLE 52              CUSTOMER DATA PLATFORM MARKET, BY DATA TYPE, 2020–2024 (USD MILLION)  138

TABLE 53              CUSTOMER DATA PLATFORM MARKET, BY DATA TYPE, 2025–2030 (USD MILLION)  138

TABLE 54              FIRST-PARTY DATA: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            139

TABLE 55              FIRST-PARTY DATA: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            139

TABLE 56              SECOND-PARTY DATA: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            140

TABLE 57              SECOND-PARTY DATA: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            140

TABLE 58              THIRD-PARTY DATA: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            141

TABLE 59              THIRD-PARTY DATA: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            141

TABLE 60              ZERO-PARTY DATA: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            142

TABLE 61              ZERO-PARTY DATA: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)          142

TABLE 62              CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL,

2020–2024 (USD MILLION)            145

TABLE 63              CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL,

2025–2030 (USD MILLION)            145

TABLE 64              EMAIL: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            146

TABLE 65              EMAIL: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            146

TABLE 66              SOCIAL MEDIA: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            147

TABLE 67              SOCIAL MEDIA: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            147

TABLE 68              SMS & MOBILE MESSAGING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)                 148

TABLE 69              SMS & MOBILE MESSAGING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)                 148

TABLE 70              WEB: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            149

TABLE 71              WEB: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            149

TABLE 72              CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            153

TABLE 73              CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            153

TABLE 74              PERSONALIZED RECOMMENDATIONS: CUSTOMER DATA PLATFORM MARKET,

BY REGION, 2020–2024 (USD MILLION)   154

TABLE 75              PERSONALIZED RECOMMENDATIONS: CUSTOMER DATA PLATFORM MARKET,

BY REGION, 2025–2030 (USD MILLION)   154

TABLE 76              PREDICTIVE ANALYTICS & MODELING: CUSTOMER DATA PLATFORM MARKET,

BY REGION, 2020–2024 (USD MILLION)   155

TABLE 77              PREDICTIVE ANALYTICS & MODELING: CUSTOMER DATA PLATFORM MARKET,

BY REGION, 2025–2030 (USD MILLION)   155

TABLE 78              CUSTOMER RETENTION & JOURNEY ORCHESTRATION: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)          156

TABLE 79              CUSTOMER RETENTION & JOURNEY ORCHESTRATION: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)          156

TABLE 80              PROFILE UNIFICATION & IDENTITY RESOLUTION: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)          157

TABLE 81              PROFILE UNIFICATION & IDENTITY RESOLUTION: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)          157

TABLE 82              AUDIENCE SEGMENTATION & BEHAVIORAL TARGETING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)          158

TABLE 83              AUDIENCE SEGMENTATION & BEHAVIORAL TARGETING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)          158

TABLE 84              DATA ACTIVATION & REAL-TIME EXECUTION: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION) 159

TABLE 85              DATA ACTIVATION & REAL-TIME EXECUTION: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION) 159

TABLE 86              RISK & COMPLIANCE MANAGEMENT: CUSTOMER DATA PLATFORM MARKET,

BY REGION, 2020–2024 (USD MILLION)   160

TABLE 87              RISK & COMPLIANCE MANAGEMENT: CUSTOMER DATA PLATFORM MARKET,

BY REGION, 2025–2030 (USD MILLION)   161

TABLE 88              OMNICHANNEL CAMPAIGN MANAGEMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION) 161

TABLE 89              OMNICHANNEL CAMPAIGN MANAGEMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION) 162

TABLE 90              CHURN PREDICTION & PROPENSITY MODELING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)          162

TABLE 91              CHURN PREDICTION & PROPENSITY MODELING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)          163

TABLE 92              OTHER APPLICATIONS: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            163

TABLE 93              OTHER APPLICATIONS: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            164

TABLE 94              CONTACT CENTERS & CRM SYSTEMS: CUSTOMER DATA PLATFORM MARKET,

BY REGION, 2020–2024 (USD MILLION)   164

TABLE 95              CONTACT CENTERS & CRM SYSTEMS: CUSTOMER DATA PLATFORM MARKET,

BY REGION, 2025–2030 (USD MILLION)   165

TABLE 96              CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2020–2024 (USD MILLION)     168

TABLE 97              CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2025–2030 (USD MILLION)     169

TABLE 98              BFSI: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            170

TABLE 99              BFSI: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            170

TABLE 100            RETAIL & E-COMMERCE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)                 172

TABLE 101            RETAIL & E-COMMERCE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)                 172

TABLE 102            MEDIA & ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)                 173

TABLE 103            MEDIA & ENTERTAINMENT: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)                 173

TABLE 104            TRAVEL & HOSPITALITY: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            174

TABLE 105            TRAVEL & HOSPITALITY: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            174

TABLE 106            EDUCATION: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            175

TABLE 107            EDUCATION: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            175

TABLE 108            TELECOMMUNICATIONS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)                 176

TABLE 109            TELECOMMUNICATIONS: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)                 176

TABLE 110            MANUFACTURING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)                 177

TABLE 111            MANUFACTURING: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)                 177

TABLE 112            TECHNOLOGY & SOFTWARE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)                 178

TABLE 113            TECHNOLOGY & SOFTWARE: CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)                 178

TABLE 114            CONSTRUCTION & REAL ESTATE: CUSTOMER DATA PLATFORM MARKET,

BY REGION, 2020–2024 (USD MILLION)   179

TABLE 115            CONSTRUCTION & REAL ESTATE: CUSTOMER DATA PLATFORM MARKET,

BY REGION, 2025–2030 (USD MILLION)   179

TABLE 116            HEALTHCARE & LIFE SCIENCES: CUSTOMER DATA PLATFORM MARKET,

BY REGION, 2020–2024 (USD MILLION)   180

TABLE 117            HEALTHCARE & LIFE SCIENCES: CUSTOMER DATA PLATFORM MARKET,

BY REGION, 2025–2030 (USD MILLION)   181

TABLE 118            OTHER VERTICALS: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)          181

TABLE 119            OTHER VERTICALS: CUSTOMER DATA PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            182

TABLE 120            CUSTOMER DATA PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)          185

TABLE 121            CUSTOMER DATA PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)          185

TABLE 122            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            188

TABLE 123            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            188

TABLE 124            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE, 2020–2024 (USD MILLION)            188

TABLE 125            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE, 2025–2030 (USD MILLION)            189

TABLE 126            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2020–2024 (USD MILLION)          189

TABLE 127            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2025–2030 (USD MILLION)            189

TABLE 128            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION) 189

TABLE 129            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 190

TABLE 130            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION)            190

TABLE 131            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION)            190

TABLE 132            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DATA TYPE,

2020–2024 (USD MILLION)            190

TABLE 133            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DATA TYPE,

2025–2030 (USD MILLION)            191

TABLE 134            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2020–2024 (USD MILLION)            191

TABLE 135            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2025–2030 (USD MILLION)            191

TABLE 136            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            192

TABLE 137            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            192

TABLE 138            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2020–2024 (USD MILLION)            193

TABLE 139            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            193

TABLE 140            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            194

TABLE 141            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            194

TABLE 142            US: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            195

TABLE 143            US: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            195

TABLE 144            US: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2020–2024 (USD MILLION)            195

TABLE 145            US: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2025–2030 (USD MILLION)            195

TABLE 146            US: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2020–2024 (USD MILLION)            196

TABLE 147            US: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2025–2030 (USD MILLION)            196

TABLE 148            US: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE,

2020–2024 (USD MILLION)            196

TABLE 149            US: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE,

2025–2030 (USD MILLION)            196

TABLE 150            US: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION)               197

TABLE 151            US: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION)               197

TABLE 152            US: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            197

TABLE 153            US: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            198

TABLE 154            US: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2020–2024 (USD MILLION)            198

TABLE 155            US: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            199

TABLE 156            CANADA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            199

TABLE 157            CANADA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            200

TABLE 158            CANADA: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE, 2020–2024 (USD MILLION)                 200

TABLE 159            CANADA: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE, 2025–2030 (USD MILLION)                 200

TABLE 160            CANADA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2020–2024 (USD MILLION)            200

TABLE 161            CANADA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2025–2030 (USD MILLION)            201

TABLE 162            CANADA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION)                 201

TABLE 163            CANADA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION)                 201

TABLE 164            CANADA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2020–2024 (USD MILLION)            201

TABLE 165            CANADA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2025–2030 (USD MILLION)            202

TABLE 166            CANADA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2020–2024 (USD MILLION)   202

TABLE 167            CANADA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2025–2030 (USD MILLION)   203

TABLE 168            CANADA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2020–2024 (USD MILLION)            203

TABLE 169            CANADA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            204

TABLE 170            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            205

TABLE 171            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            206

TABLE 172            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2020–2024 (USD MILLION)            206

TABLE 173            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2025–2030 (USD MILLION)            206

TABLE 174            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2020–2024 (USD MILLION)            207

TABLE 175            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2025–2030 (USD MILLION)            207

TABLE 176            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION)                 207

TABLE 177            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION)                 207

TABLE 178            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2020–2024 (USD MILLION)            208

TABLE 179            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2025–2030 (USD MILLION)            208

TABLE 180            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY DATA TYPE,

2020–2024 (USD MILLION)            208

TABLE 181            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY DATA TYPE,

2025–2030 (USD MILLION)            208

TABLE 182            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL,

2020–2024 (USD MILLION)          209

TABLE 183            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2025–2030 (USD MILLION)                 209

TABLE 184            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2020–2024 (USD MILLION)   210

TABLE 185            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2025–2030 (USD MILLION)   210

TABLE 186            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2020–2024 (USD MILLION)            211

TABLE 187            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            211

TABLE 188            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            212

TABLE 189            EUROPE: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            212

TABLE 190            UK: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            213

TABLE 191            UK: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            213

TABLE 192            UK: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2020–2024 (USD MILLION)            213

TABLE 193            UK: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2025–2030 (USD MILLION)            214

TABLE 194            UK: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2020–2024 (USD MILLION)            214

TABLE 195            UK: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2025–2030 (USD MILLION)            214

TABLE 196            UK: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE,

2020–2024 (USD MILLION)            214

TABLE 197            UK: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE,

2025–2030 (USD MILLION)            215

TABLE 198            UK: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION)               215

TABLE 199            UK: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION)               215

TABLE 200            UK: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            216

TABLE 201            UK: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            216

TABLE 202            UK: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2020–2024 (USD MILLION)            217

TABLE 203            UK: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            217

TABLE 204            GERMANY: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2020–2024 (USD MILLION)          218

TABLE 205            GERMANY: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2025–2030 (USD MILLION)          218

TABLE 206            GERMANY: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2020–2024 (USD MILLION)          219

TABLE 207            GERMANY: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2025–2030 (USD MILLION)            219

TABLE 208            GERMANY: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2020–2024 (USD MILLION)            219

TABLE 209            GERMANY: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2025–2030 (USD MILLION)            220

TABLE 210            GERMANY: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION)                 220

TABLE 211            GERMANY: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION)                 220

TABLE 212            GERMANY: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2020–2024 (USD MILLION)            220

TABLE 213            GERMANY: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2025–2030 (USD MILLION)            221

TABLE 214            GERMANY: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2020–2024 (USD MILLION)   221

TABLE 215            GERMANY: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2025–2030 (USD MILLION)   222

TABLE 216            GERMANY: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2020–2024 (USD MILLION)          222

TABLE 217            GERMANY: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            223

TABLE 218            FRANCE: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            223

TABLE 219            FRANCE: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            224

TABLE 220            FRANCE: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE, 2020–2024 (USD MILLION)                 224

TABLE 221            FRANCE: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE, 2025–2030 (USD MILLION)                 224

TABLE 222            FRANCE: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2020–2024 (USD MILLION)            224

TABLE 223            FRANCE: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2025–2030 (USD MILLION)            225

TABLE 224            FRANCE: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION)                 225

TABLE 225            FRANCE: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION)                 225

TABLE 226            FRANCE: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2020–2024 (USD MILLION)            225

TABLE 227            FRANCE: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2025–2030 (USD MILLION)            226

TABLE 228            FRANCE: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2020–2024 (USD MILLION)   226

TABLE 229            FRANCE: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2025–2030 (USD MILLION)   227

TABLE 230            FRANCE: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2020–2024 (USD MILLION)            227

TABLE 231            FRANCE: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            228

TABLE 232            ITALY: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            229

TABLE 233            ITALY: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            229

TABLE 234            SPAIN: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            230

TABLE 235            SPAIN: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            230

TABLE 236            REST OF EUROPE: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            231

TABLE 237            REST OF EUROPE: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            231

TABLE 238            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2020–2024 (USD MILLION)          234

TABLE 239            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2025–2030 (USD MILLION)          234

TABLE 240            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2020–2024 (USD MILLION)            234

TABLE 241            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2025–2030 (USD MILLION)            235

TABLE 242            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2020–2024 (USD MILLION)               235

TABLE 243            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2025–2030 (USD MILLION)               235

TABLE 244            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION)                 235

TABLE 245            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION)                 236

TABLE 246            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION)                 236

TABLE 247            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION)                 236

TABLE 248            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY DATA TYPE, 2020–2024 (USD MILLION)        236

TABLE 249            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY DATA TYPE, 2025–2030 (USD MILLION)        237

TABLE 250            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL,

2020–2024 (USD MILLION)            237

TABLE 251            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL,

2025–2030 (USD MILLION)            237

TABLE 252            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            238

TABLE 253            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            238

TABLE 254            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2020–2024 (USD MILLION)           239

TABLE 255            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2025–2030 (USD MILLION)           239

TABLE 256            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY, 2020–2024 (USD MILLION)           240

TABLE 257            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY, 2025–2030 (USD MILLION)           240

TABLE 258            CHINA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2020–2024 (USD MILLION)               241

TABLE 259            CHINA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2025–2030 (USD MILLION)               241

TABLE 260            CHINA: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE, 2020–2024 (USD MILLION) 241

TABLE 261            CHINA: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE, 2025–2030 (USD MILLION) 241

TABLE 262            CHINA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2020–2024 (USD MILLION)            242

TABLE 263            CHINA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2025–2030 (USD MILLION)            242

TABLE 264            CHINA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE,

2020–2024 (USD MILLION)            242

TABLE 265            CHINA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE,

2025–2030 (USD MILLION)            242

TABLE 266            CHINA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2020–2024 (USD MILLION)            243

TABLE 267            CHINA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2025–2030 (USD MILLION)            243

TABLE 268            CHINA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            243

TABLE 269            CHINA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            244

TABLE 270            CHINA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2020–2024 (USD MILLION)            244

TABLE 271            CHINA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            245

TABLE 272            JAPAN: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            246

TABLE 273            JAPAN: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            246

TABLE 274            JAPAN: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2020–2024 (USD MILLION)            246

TABLE 275            JAPAN: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2025–2030 (USD MILLION)            246

TABLE 276            JAPAN: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2020–2024 (USD MILLION)            247

TABLE 277            JAPAN: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2025–2030 (USD MILLION)            247

TABLE 278            JAPAN: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE,

2020–2024 (USD MILLION)            247

TABLE 279            JAPAN: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE,

2025–2030 (USD MILLION)            247

TABLE 280            JAPAN: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2020–2024 (USD MILLION)            248

TABLE 281            JAPAN: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2025–2030 (USD MILLION)            248

TABLE 282            JAPAN: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            248

TABLE 283            JAPAN: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            249

TABLE 284            JAPAN: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2020–2024 (USD MILLION)            249

TABLE 285            JAPAN: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            250

TABLE 286            INDIA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)          250

TABLE 287            INDIA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            251

TABLE 288            INDIA: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2020–2024 (USD MILLION)            251

TABLE 289            INDIA: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2025–2030 (USD MILLION)            251

TABLE 290            INDIA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2020–2024 (USD MILLION)            251

TABLE 291            INDIA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2025–2030 (USD MILLION)            252

TABLE 292            INDIA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE,

2020–2024 (USD MILLION)            252

TABLE 293            INDIA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE,

2025–2030 (USD MILLION)            252

TABLE 294            INDIA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2020–2024 (USD MILLION)            252

TABLE 295            INDIA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2025–2030 (USD MILLION)            253

TABLE 296            INDIA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            253

TABLE 297            INDIA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            254

TABLE 298            INDIA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2020–2024 (USD MILLION)            254

TABLE 299            INDIA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            255

TABLE 300            SOUTH KOREA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            255

TABLE 301            SOUTH KOREA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            256

TABLE 302            AUSTRALIA & NEW ZEALAND: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2020–2024 (USD MILLION)                 256

TABLE 303            AUSTRALIA & NEW ZEALAND: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2025–2030 (USD MILLION)                 257

TABLE 304            REST OF ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2020–2024 (USD MILLION)                 257

TABLE 305            REST OF ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2025–2030 (USD MILLION)                 258

TABLE 306            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2020–2024 (USD MILLION)                 259

TABLE 307            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2025–2030 (USD MILLION)                 259

TABLE 308            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE, 2020–2024 (USD MILLION)            260

TABLE 309            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE, 2025–2030 (USD MILLION)            260

TABLE 310            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2020–2024 (USD MILLION)                 260

TABLE 311            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE, 2025–2030 (USD MILLION)                 261

TABLE 312            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION) 261

TABLE 313            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 261

TABLE 314            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION)            261

TABLE 315            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION)            262

TABLE 316            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY DATA TYPE, 2020–2024 (USD MILLION)                 262

TABLE 317            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY DATA TYPE, 2025–2030 (USD MILLION)                 262

TABLE 318            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2020–2024 (USD MILLION)            263

TABLE 319            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL, 2025–2030 (USD MILLION)            263

TABLE 320            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2020–2024 (USD MILLION)            264

TABLE 321            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION, 2025–2030 (USD MILLION)            264

TABLE 322            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2020–2024 (USD MILLION)                 265

TABLE 323            MIDDLE EAST & AFRICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL, 2025–2030 (USD MILLION)                 265

TABLE 324            MIDDLE EAST: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            266

TABLE 325            MIDDLE EAST: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            266

TABLE 326            SAUDI ARABIA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            267

TABLE 327            SAUDI ARABIA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            267

TABLE 328            SAUDI ARABIA: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2020–2024 (USD MILLION)            267

TABLE 329            SAUDI ARABIA: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2025–2030 (USD MILLION)            268

TABLE 330            SAUDI ARABIA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2020–2024 (USD MILLION)            268

TABLE 331            SAUDI ARABIA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2025–2030 (USD MILLION)            268

TABLE 332            SAUDI ARABIA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION)                 268

TABLE 333            SAUDI ARABIA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION)                 269

TABLE 334            SAUDI ARABIA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION)                 269

TABLE 335            SAUDI ARABIA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION)                 269

TABLE 336            SAUDI ARABIA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            270

TABLE 337            SAUDI ARABIA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            270

TABLE 338            SAUDI ARABIA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2020–2024 (USD MILLION)            271

TABLE 339            SAUDI ARABIA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            271

TABLE 340            UAE: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            272

TABLE 341            UAE: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            272

TABLE 342            TURKEY: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            273

TABLE 343            TURKEY: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            273

TABLE 344            SOUTH AFRICA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            274

TABLE 345            SOUTH AFRICA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            274

TABLE 346            REST OF MIDDLE EAST: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2020–2024 (USD MILLION)                 275

TABLE 347            REST OF THE MIDDLE EAST: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2025–2030 (USD MILLION)                 275

TABLE 348            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            277

TABLE 349            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            277

TABLE 350            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE, 2020–2024 (USD MILLION)                 277

TABLE 351            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE, 2025–2030 (USD MILLION)                 278

TABLE 352            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2020–2024 (USD MILLION)            278

TABLE 353            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2025–2030 (USD MILLION)            278

TABLE 354            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION)                 278

TABLE 355            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION)                 279

TABLE 356            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION)                 279

TABLE 357            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION)                 279

TABLE 358            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DATA TYPE,

2020–2024 (USD MILLION)            279

TABLE 359            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DATA TYPE,

2025–2030 (USD MILLION)            280

TABLE 360            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL,

2020–2024 (USD MILLION)            280

TABLE 361            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL,

2025–2030 (USD MILLION)            280

TABLE 362            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            281

TABLE 363            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            281

TABLE 364            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2020–2024 (USD MILLION)            282

TABLE 365            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            282

TABLE 366            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            283

TABLE 367            LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY COUNTRY,

2025–2030 (USD MILLION)          283

TABLE 368            BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)          284

TABLE 369            BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            284

TABLE 370            BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2020–2024 (USD MILLION)            284

TABLE 371            BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY PLATFORM TYPE,

2025–2030 (USD MILLION)            285

TABLE 372            BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2020–2024 (USD MILLION)            285

TABLE 373            BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY SERVICE,

2025–2030 (USD MILLION)            285

TABLE 374            BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION) 285

TABLE 375            BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 286

TABLE 376            BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2020–2024 (USD MILLION)            286

TABLE 377            BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE,

2025–2030 (USD MILLION)            286

TABLE 378            BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2020–2024 (USD MILLION)          287

TABLE 379            BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            287

TABLE 380            BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2020–2024 (USD MILLION)            288

TABLE 381            BRAZIL: CUSTOMER DATA PLATFORM MARKET, BY VERTICAL,

2025–2030 (USD MILLION)            288

TABLE 382            MEXICO: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            289

TABLE 383            MEXICO: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            289

TABLE 384            ARGENTINA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            290

TABLE 385            ARGENTINA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            290

TABLE 386            REST OF LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2020–2024 (USD MILLION)                 290

TABLE 387            REST OF LATIN AMERICA: CUSTOMER DATA PLATFORM MARKET, BY OFFERING, 2025–2030 (USD MILLION)                 291

TABLE 388            OVERVIEW OF STRATEGIES ADOPTED BY KEY CUSTOMER DATA PLATFORM VENDORS, 2022–2025         292

TABLE 389            CUSTOMER DATA PLATFORM MARKET: DEGREE OF COMPETITION         297

TABLE 390            REGIONAL FOOTPRINT (25 COMPANIES), 2024                 304

TABLE 391            PLATFORM TYPE FOOTPRINT (25 COMPANIES), 2024        305

TABLE 392            DATA TYPE FOOTPRINT (25 COMPANIES), 2024                 306

TABLE 393            APPLICATION FOOTPRINT (25 COMPANIES), 2024        307

TABLE 394            CUSTOMER DATA PLATFORM MARKET: KEY STARTUPS/SMES, 2024   310

TABLE 395            CUSTOMER DATA PLATFORM MARKET: COMPETITIVE BENCHMARKING OF

KEY STARTUPS/SMES    311

TABLE 396            CUSTOMER DATA PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2022–2025                 312

TABLE 397            CUSTOMER DATA PLATFORM MARKET: DEALS, 2022–2025              313

TABLE 398            ORACLE: COMPANY OVERVIEW                315

TABLE 399            ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             316

TABLE 400            ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS             317

TABLE 401            ORACLE: DEALS                317

TABLE 402            SAP: COMPANY OVERVIEW         320

TABLE 403            SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED             321

TABLE 404            SAP: PRODUCT LAUNCHES AND ENHANCEMENTS             322

TABLE 405            SAP: DEALS         322

TABLE 406            ADOBE: COMPANY OVERVIEW  324

TABLE 407            ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             325

TABLE 408            ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS             326

TABLE 409            ADOBE: DEALS 326

TABLE 410            SALESFORCE: COMPANY OVERVIEW      328

TABLE 411            SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    329

TABLE 412            SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS             330

TABLE 413            SALESFORCE: DEALS      330

TABLE 414            TWILIO: COMPANY OVERVIEW 332

TABLE 415            TWILIO: PRODUCTS/SOLUTIONS/SERVICES OFFERED             333

TABLE 416            TWILIO: PRODUCT LAUNCHES AND ENHANCEMENTS             334

TABLE 417            TWILIO: DEALS 334

TABLE 418            MICROSOFT: COMPANY OVERVIEW        336

TABLE 419            MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED    337

TABLE 420            MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS             338

TABLE 421            MICROSOFT: DEALS       338

TABLE 422            SAS INSTITUTE: COMPANY OVERVIEW  339

TABLE 423            SAS INSTITUTE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    339

TABLE 424            SAS INSTITUTE: PRODUCT LAUNCHES AND ENHANCEMENTS             340

TABLE 425            SAS INSTITUTE: DEALS 340

TABLE 426            TERADATA: COMPANY OVERVIEW          341

TABLE 427            TERADATA: PRODUCTS/SOLUTIONS/SERVICES OFFERED             342

TABLE 428            TERADATA: PRODUCT LAUNCHES AND ENHANCEMENTS             343

TABLE 429            TERADATA: DEALS          343

TABLE 430            CLOUDERA: COMPANY OVERVIEW          344

TABLE 431            CLOUDERA: PRODUCTS/SOLUTIONS/SERVICES OFFERED             344

TABLE 432            CLOUDERA: PRODUCT LAUNCHES AND ENHANCEMENTS             345

TABLE 433            CLOUDERA: DEALS         345

TABLE 434            DUN & BRADSTREET: COMPANY OVERVIEW                 347

TABLE 435            DUN & BRADSTREET: PRODUCTS/SOLUTIONS/SERVICES OFFERED    348

TABLE 436            DUN & BRADSTREET: PRODUCT LAUNCHES AND ENHANCEMENTS  349

TABLE 437            DUN & BRADSTREET: DEALS      349

TABLE 438            LEADSPACE: COMPANY OVERVIEW         350

TABLE 439            LEADSPACE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    350

TABLE 440            LEADSPACE: PRODUCT LAUNCHES AND ENHANCEMENTS             351

TABLE 441            LEADSPACE: DEALS        351

TABLE 442            UPLAND SOFTWARE: COMPANY OVERVIEW                 352

TABLE 443            UPLAND SOFTWARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    353

TABLE 444            UPLAND SOFTWARE: DEALS       353

TABLE 445            CALIBERMIND: COMPANY OVERVIEW   354

TABLE 446            CALIBERMIND: PRODUCTS/SOLUTIONS/SERVICES OFFERED    354

TABLE 447            CALIBERMIND: PRODUCT LAUNCHES AND ENHANCEMENTS             354

TABLE 448            TEALIUM: COMPANY OVERVIEW              355

TABLE 449            TEALIUM: PRODUCTS/SOLUTIONS/SERVICES OFFERED             355

TABLE 450            TEALIUM: PRODUCT LAUNCHES AND ENHANCEMENTS             356

TABLE 451            TEALIUM: DEALS             356

TABLE 452            ACQUIA: COMPANY OVERVIEW 358

TABLE 453            ACQUIA: PRODUCTS/SOLUTIONS/SERVICES OFFERED             358

TABLE 454            ACQUIA: PRODUCT LAUNCHES AND ENHANCEMENTS             359

TABLE 455            ACQUIA: DEALS                359

TABLE 456            BLUECONIC: COMPANY OVERVIEW        361

TABLE 457            BLUECONIC: PRODUCTS/SOLUTIONS/SERVICES OFFERED    361

TABLE 458            BLUECONIC: PRODUCT LAUNCHES AND ENHANCEMENTS             362

TABLE 459            BLUECONIC: DEALS       362

TABLE 460            LYTICS: COMPANY OVERVIEW  363

TABLE 461            LYTICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED             363

TABLE 462            LYTICS: PRODUCT LAUNCHES AND ENHANCEMENTS             364

TABLE 463            LYTICS: DEALS 364

TABLE 464            ZETA GLOBAL: COMPANY OVERVIEW   365

TABLE 465            ZETA GLOBAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED    366

TABLE 466            ZETA GLOBAL: PRODUCT LAUNCHES AND ENHANCEMENTS             366

TABLE 467            ZETA GLOBAL: DEALS   367

TABLE 468            AMPERITY: COMPANY OVERVIEW            368

TABLE 469            AMPERITY: PRODUCTS/SOLUTIONS/SERVICES OFFERED             368

TABLE 470            AMPERITY: PRODUCT LAUNCHES AND ENHANCEMENTS             369

TABLE 471            AMPERITY: DEALS           370

TABLE 472            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING,

2017–2022 (USD MILLION)            382

TABLE 473            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING,

2023–2028 (USD MILLION)            383

TABLE 474            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE,

2017–2022 (USD MILLION)            383

TABLE 475            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE,

2023–2028 (USD MILLION)            383

TABLE 476            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE,

2017–2022 (USD MILLION)            384

TABLE 477            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE,

2023–2028 (USD MILLION)            384

TABLE 478            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL,

2017–2022 (USD MILLION)            385

TABLE 479            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL,

2023–2028 (USD MILLION)            385

TABLE 480            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION,

2017–2022 (USD MILLION)            386

TABLE 481            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY REGION,

2023–2028 (USD MILLION)            386

TABLE 482            CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT,

2018–2021 (USD MILLION)            388

TABLE 483            CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT,

2022–2027 (USD MILLION)            388

TABLE 484            CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE,

2018–2021 (USD MILLION)            388

TABLE 485            CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE,

2022–2027 (USD MILLION)            389

TABLE 486            CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE,

2018–2021 (USD MILLION)            389

TABLE 487            CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE,

2022–2027 (USD MILLION)            389

TABLE 488            CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL,

2018–2021 (USD MILLION)            390

TABLE 489            CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL,

2022–2027 (USD MILLION)            390

TABLE 490            CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION,

2018–2021 (USD MILLION)            391

TABLE 491            CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION,

2022–2027 (USD MILLION)            392

TABLE 492            CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL,

2018–2021 (USD MILLION)            393

TABLE 493            CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL,

2022–2027 (USD MILLION)          393

TABLE 494            CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION,

2018–2021 (USD MILLION)            394

TABLE 495            CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION,

2022–2027 (USD MILLION)            394

LIST OF FIGURES

FIGURE 1              CUSTOMER DATA PLATFORM MARKET: RESEARCH DESIGN         47

FIGURE 2              CUSTOMER DATA PLATFORM MARKET: DATA TRIANGULATION             50

FIGURE 3              CUSTOMER DATA PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES                51

FIGURE 4              MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 1, BOTTOM-UP

(SUPPLY-SIDE): REVENUE FROM PLATFORMS AND SERVICES IN CUSTOMER DATA PLATFORM MARKET 52

FIGURE 5              MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 2, BOTTOM-UP

(SUPPLY-SIDE): COLLECTIVE REVENUE FROM KEY COMPANIES IN CUSTOMER DATA PLATFORM MARKET           53

FIGURE 6              MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 3, BOTTOM-UP

(SUPPLY-SIDE): COLLECTIVE REVENUE FROM BUSINESS UNITS (BU) OF

KEY VENDORS IN CUSTOMER DATA PLATFORM MARKET                 54

FIGURE 7              MARKET SIZE ESTIMATION METHODOLOGY—APPROACH 4, BOTTOM-UP

(DEMAND-SIDE): SHARE OF CUSTOMER DATA PLATFORM THROUGH OVERALL IT SPENDING ON CUSTOMER DATA PLATFORMS       55

FIGURE 8              PLATFORMS SEGMENT TO HOLD LARGEST MARKET SIZE IN 2025      61

FIGURE 9              CLOUD TO BE LEADING SEGMENT IN 2025                 61

FIGURE 10            FIRST-PARTY DATA SEGMENT TO HOLD LARGEST MARKET SIZE IN 2025 62

FIGURE 11            PERSONALIZED RECOMMENDATIONS SEGMENT TO

HOLD LARGEST MARKET IN 2025              62

FIGURE 12            TRAVEL & HOSPITALITY TO WITNESS FASTEST GROWTH IN

DURING FORECAST PERIOD       63

FIGURE 13            ASIA PACIFIC TO REGISTER FASTEST GROWTH BETWEEN 2025 AND 2030               63

FIGURE 14            ENTERPRISE INVESTMENTS IN CUSTOMER INTELLIGENCE, RISING DEMAND FOR PERSONALIZATION, AND STRONG FOCUS ON DATA GOVERNANCE TO DRIVE MARKET GROWTH             64

FIGURE 15            DATA ACTIVATION & REAL-TIME EXECUTION SEGMENT TO REGISTER HIGHEST GROWTH RATE DURING FORECAST PERIOD         65

FIGURE 16            CAMPAIGN CDP AND FIRST-PARTY DATA TO BE LARGEST SHAREHOLDERS IN NORTH AMERICAN CUSTOMER DATA PLATFORM MARKET IN 2025          65

FIGURE 17            NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2025   66

FIGURE 18            DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: CUSTOMER DATA PLATFORM MARKET  68

FIGURE 19            CUSTOMER DATA PLATFORM MARKET EVOLUTION       78

FIGURE 20            CUSTOMER DATA PLATFORM FUNCTIONALITY                 79

FIGURE 21            CUSTOMER DATA PLATFORM MARKET: SUPPLY CHAIN ANALYSIS              81

FIGURE 22            KEY PLAYERS IN CUSTOMER DATA PLATFORM MARKET ECOSYSTEM    83

FIGURE 23            CUSTOMER DATA PLATFORM MARKET: PORTER’S FIVE FORCES ANALYSIS           91

FIGURE 24            REVENUE SHIFT OF CUSTOMER DATA PLATFORM MARKET VENDORS 93

FIGURE 25            NUMBER OF PATENTS GRANTED IN LAST 10 YEARS, 2016–2025               101

FIGURE 26            REGIONAL ANALYSIS OF PATENTS GRANTED, 2016–2025              106

FIGURE 27            LEADING CUSTOMER DATA PLATFORM STARTUPS, BY FUNDING VALUE AND FUNDING ROUND, 2025                 107

FIGURE 28            INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS   112

FIGURE 29            KEY BUYING CRITERIA FOR TOP THREE VERTICALS         112

FIGURE 30            SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD          116

FIGURE 31            DELIVERY CDP TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD       117

FIGURE 32            MANAGED SERVICES TO GROW AT HIGHER CAGR DURING FORECAST PERIOD          124

FIGURE 33            SYSTEM INTEGRATION & IMPLEMENTATION TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD                 125

FIGURE 34            CLOUD DEPLOYMENT MODE TO REGISTER HIGHER CAGR

DURING FORECAST PERIOD       133

FIGURE 35            ZERO-PARTY DATA SEGMENT TO GROW AT HIGHEST CAGR

DURING FORECAST PERIOD       138

FIGURE 36            SMS & MOBILE MESSAGING SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 145

FIGURE 37            DATA ACTIVATION & REAL-TIME EXECUTION SEGMENT TO GROW AT

HIGHEST CAGR DURING FORECAST PERIOD      152

FIGURE 38            TRAVEL & HOSPITALITY SEGMENT TO GROW AT HIGHEST CAGR

DURING FORECAST PERIOD       168

FIGURE 39            NORTH AMERICA TO BE LARGEST REGIONAL MARKET DURING FORECAST PERIOD    184

FIGURE 40            INDIA TO WITNESS FASTEST GROWTH DURING FORECAST PERIOD         185

FIGURE 41            NORTH AMERICA: CUSTOMER DATA PLATFORM MARKET SNAPSHOT               187

FIGURE 42            ASIA PACIFIC: CUSTOMER DATA PLATFORM MARKET SNAPSHOT       233

FIGURE 43            TOP FIVE PUBLIC PLAYERS IN CUSTOMER DATA PLATFORM MARKET,

2020–2024 (USD MILLION)            295

FIGURE 44            SHARE OF LEADING COMPANIES IN CUSTOMER DATA PLATFORM MARKET, 2024               296

FIGURE 45            PRODUCT COMPARATIVE ANALYSIS      299

FIGURE 46            FINANCIAL METRICS OF KEY VENDORS 300

FIGURE 47            YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF

KEY VENDORS  301

FIGURE 48            CUSTOMER DATA PLATFORM MARKET: COMPANY EVALUATION MATRIX

(KEY PLAYERS), 2024       302

FIGURE 49            COMPANY FOOTPRINT (25 COMPANIES), 2024                 303

FIGURE 50            CUSTOMER DATA PLATFORM MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024                 309

FIGURE 51            ORACLE: COMPANY SNAPSHOT                316

FIGURE 52            SAP: COMPANY SNAPSHOT         321

FIGURE 53            ADOBE: COMPANY SNAPSHOT  325

FIGURE 54            SALESFORCE: COMPANY SNAPSHOT      329

FIGURE 55            TWILIO: COMPANY SNAPSHOT 333

FIGURE 56            MICROSOFT: COMPANY SNAPSHOT        337

FIGURE 57            TERADATA: COMPANY SNAPSHOT          342

FIGURE 58            DUN & BRADSTREET: COMPANY SNAPSHOT                 348

FIGURE 59            UPLAND SOFTWARE: COMPANY SNAPSHOT                 353

FIGURE 60            ZETA GLOBAL: COMPANY SNAPSHOT   366

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