出版：MarketsandMarkets（マーケッツアンドマーケッツ） 出版年月：2024年3月
Influencer Marketing Platform Market – Global Forecast to 2028
インフルエンサーマーケティングプラットフォーム市場 : オファリング、アプリケーション (製品シーディング、インフルエンサー関係管理)、マーケティングタイプ (コンテンツマーケティングと配信、イベントプロモーションと参加)、エンドユーザーと地域別 – 2028年までの世界予測
Influencer Marketing Platform Market by Offering, Application (Product Seeding, Influencer Relationship Management), Marketing Type (Content Marketing and Distribution, Event Promotion and Attendance), End User and Region – Global Forecast to 2028
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| コーポレート（サイト）ライセンス | USD 8,150 |
| エンタープライズライセンス | USD 10,000 |
| 種別 | 英文調査報告書 |
Report Overview
The global market for influencer marketing platform is estimated to grow from USD 10.6 billion in 2023 to USD 14.2 billion in 2024 and is forecasted to reach USD 50.3 billion by 2028, at a CAGR of 37.1% during 2024-2028 period.
インフルエンサー マーケティング プラットフォームの世界市場は、2023 年の 106 億米ドルから 2024 年には 142 億米ドルに成長すると推定され、2024 年から 2028 年の期間で CAGR 37.1% で、2028 年までに 503 億米ドルに達すると予測されています。
Influencer marketing platforms are essential for brands seeking to harness the influence of social media personalities. These platforms offer access to a diverse pool of influencers and streamline collaboration processes. With built-in analytics, brands can make data-driven decisions, ensuring optimal campaign performance and ROI. Moreover, influencer marketing is often more cost-effective than traditional advertising channels. By partnering with influencers who authentically connect with the audience, brands can build credibility and forge meaningful relationships. Ultimately, leveraging the right influencer marketing platform enables brands to execute campaigns efficiently, reach their target audience authentically, and achieve marketing objectives with precision.
“The retail & ecommerce is projected to hold the largest market size during the forecast period.”
In the dynamic landscape of retail & ecommerce, influencer marketing platforms serve as vital intermediaries, enabling seamless partnerships between businesses and content creators or influencers. These platforms provide a structured environment where brands can identify, connect with, and collaborate with influencers whose audiences align with their target market. By leveraging the credibility and reach of influencers, businesses effectively promote their products or services to a highly engaged audience, driving traffic, conversions, and brand awareness. Moreover, influencer marketing platforms often offer tools for campaign management, performance tracking, and analytics, empowering businesses to optimize their influencer marketing strategies for maximum impact and return on investment.
“Among marketing type, content marketing and distribution to account for the largest market during the forecast period.”
Content marketing and distribution play significant roles in the influencer marketing platform market. These platforms serve as hubs where brands can collaborate with influencers to create and distribute compelling content tailored to target audiences. By strategically crafting content that resonates with consumers, businesses can enhance brand awareness, engagement, and ultimately, drive conversions. Influencer marketing platforms offer the infrastructure and tools necessary for efficient content creation, distribution, and performance tracking, optimizing campaign success.
“Among Services, professional services is anticipated to account for the largest market share during the forecast period.”
Professional services play a pivotal role in influencer marketing platforms by providing expertise in areas such as campaign strategy, influencer selection, content creation, and performance analysis. These services help brands identify the most relevant influencers for their target audience, develop compelling campaigns aligned with their marketing objectives, and ensure effective execution and measurement of campaign results. Additionally, professional services may offer guidance on legal and regulatory compliance, negotiation of contracts, and ongoing relationship management with influencers, fostering successful partnerships and maximizing the impact of influencer marketing initiatives.
“North America to account for the largest market size during the forecast period.”
The influencer marketing platform market in North America is witnessing remarkable growth, establishing itself as the top revenue-generating region. This surge is primarily driven by the escalating demand from brands and agencies to forge more profound connections with consumers. Leveraging influencer marketing allows them to extend their reach beyond conventional methods, tapping into the expansive social media landscape where consumers are highly engaged. As brands seek innovative ways to resonate with their target audiences, influencer marketing platforms offer tailored solutions to amplify brand visibility and engagement, contributing to the substantial growth observed in North America’s influencer marketing platform market.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Influencer marketing platform market.
§ By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
§ By Designation: C-Level Executives: 35%, Directors: 25%, and Others: 40%
§ By Region: North America: 30%, Europe: 30%, APAC: 25%, MEA: 10%, Latin America: 5%
Major vendors offering Influencer marketing platform solutions and services across the globe are Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), Aspire.io (US), CreatorIQ (US), Later (US), Impact.com (US), Linqia (US), Onalytica (UK), Social Beat (India), GRIN (US), BazaarVoice (US), Pattern (US), Lefty (France), Sprout Social (US), Intellifluence (US), Insense (US), Captiv8 (US), InBeat (Canada), Heepsy (Spain), LTK (US), TRIBE Influencer (Australia), Skeepers (France), Influencity (Spain), Zefmo (India), Afluencer (US), HypeAuditor (US), MagicLinks (US), SocialBook (US), Creator.co (Canada), Glewee (US), and ArabyAds (UAE).
Research Coverage
The market study covers influencer marketing platform across segments. It aims to estimate the market size and the growth potential across different segments, such as offering, application, marketing type, end user, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market for influencer marketing platform and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
• Analysis of key drivers (growing landscape of social media platforms, rising adoption of AI driven solutions boost the growth of market, growth of micro-influencers), restraints (complexity in ROI measurement impedes the growth of market, issues related with fake followers and engagement), opportunities (growing imperative to leverage influencer marketing platforms for deeper consumer connections, rising shift towards OTT platforms and social media channels), and challenges (Lack of credibility and authenticity, Issues in managing influencer relationships).
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new software & service launches in the Influencer marketing platform market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the Influencer marketing platform market across varied regions.
• Market Diversification: Exhaustive information about new solutions & services, untapped geographies, recent developments, and investments in Influencer marketing platform market strategies; the report also helps stakeholders understand the pulse of the Influencer marketing platform market and provides them with information on key market drivers, restraints, challenges, and opportunities.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as Izea Worldwide (US), Launchmetrics (US), Triller (US), Traackr (US), Upfluence (US), Meltwater (US), and others in the influencer marketing platform market.
Table of Contents
1 INTRODUCTION 33
1.1 STUDY OBJECTIVES 33
1.2 MARKET DEFINITION 33
1.2.1 INCLUSIONS & EXCLUSIONS 34
1.3 MARKET SCOPE 35
1.3.1 MARKET SEGMENTATION 35
1.3.2 REGIONS COVERED 36
1.3.3 YEARS CONSIDERED 36
1.4 CURRENCY CONSIDERED 37
TABLE 1 USD EXCHANGE RATES, 2020–2023 37
1.5 STAKEHOLDERS 37
1.6 SUMMARY OF CHANGES 38
1.6.1 IMPACT OF RECESSION 38
2 RESEARCH METHODOLOGY 39
2.1 RESEARCH DATA 39
FIGURE 1 INFLUENCER MARKETING PLATFORM MARKET: RESEARCH DESIGN 39
2.1.1 SECONDARY DATA 40
2.1.2 PRIMARY DATA 40
TABLE 2 PRIMARY INTERVIEWS 40
2.1.2.1 Breakup of primary profiles 41
2.1.2.2 Key industry insights 41
2.2 MARKET SIZE ESTIMATION 42
FIGURE 2 INFLUENCER MARKETING PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 42
2.2.1 TOP-DOWN APPROACH 42
2.2.2 BOTTOM-UP APPROACH 43
FIGURE 3 APPROACH 1 — (SUPPLY SIDE): REVENUE OF SOLUTIONS/SERVICES IN INFLUENCER MARKETING PLATFORM MARKET 43
FIGURE 4 APPROACH 2 —BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF SOFTWARE/SERVICES IN MARKET 44
FIGURE 5 APPROACH 3—BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM SOFTWARE/SERVICES OF INFLUENCER MARKETING PLATFORM MARKET 45
FIGURE 6 APPROACH 3—BOTTOM-UP (DEMAND SIDE): SHARE OF INFLUENCER MARKETING PLATFORM MARKET THROUGH OVERALL SPENDING 46
2.3 DATA TRIANGULATION 47
FIGURE 7 DATA TRIANGULATION 47
2.4 MARKET FORECAST 47
TABLE 3 FACTOR ANALYSIS 48
2.5 RESEARCH ASSUMPTIONS 48
TABLE 4 RESEARCH ASSUMPTIONS 48
2.6 LIMITATIONS OF RESEARCH 50
2.7 IMPACT OF RECESSION 50
3 EXECUTIVE SUMMARY 51
TABLE 5 INFLUENCER MARKETING PLATFORM MARKET AND GROWTH RATE, 2019–2023 (USD MILLION, Y-O-Y%) 52
TABLE 6 INFLUENCER MARKETING PLATFORM MARKET AND GROWTH RATE, 2024–2028 (USD MILLION, Y-O-Y%) 52
FIGURE 8 SOFTWARE SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024 52
FIGURE 9 WEB-BASED PLATFORM TO ACCOUNT FOR LARGER MARKET SHARE IN 2024 53
FIGURE 10 CLOUD DEPLOYMENT TO ACCOUNT FOR LARGER MARKET SHARE IN 2024 53
FIGURE 11 PROFESSIONAL SERVICES TO ACCOUNT FOR LARGER MARKET SHARE IN 2024 53
FIGURE 12 CONSULTING SERVICES SEGMENT TO HOLD LARGEST MARKET IN 2024 54
FIGURE 13 SEARCH & DISCOVERY SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024 54
FIGURE 14 LEAD GENERATION & SALES ENABLEMENT SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024 55
FIGURE 15 RETAIL & ECOMMERCE TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024 55
FIGURE 16 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024 56
4 PREMIUM INSIGHTS 57
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN INFLUENCER MARKETING PLATFORM MARKET 57
FIGURE 17 GROWING FOCUS ON FORGING DEEPER BONDS WITH CONSUMERS TO PROPEL GROWTH OF MARKET 57
4.2 OVERVIEW OF RECESSION IN INFLUENCER MARKETING PLATFORM MARKET 57
FIGURE 18 INFLUENCER MARKETING PLATFORM MARKET TO WITNESS MINOR DECLINE IN Y-O-Y GROWTH IN 2024 57
4.3 INFLUENCER MARKETING PLATFORM MARKET, BY KEY TECHNOLOGIES 58
FIGURE 19 SEARCH & DISCOVERY SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2028 58
4.4 INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING AND KEY END USER 58
FIGURE 20 SOFTWARE AND RETAIL & ECOMMERCE SEGMENTS TO ACCOUNT FOR SIGNIFICANT MARKET SHARE IN 2024 58
4.5 INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024 59
FIGURE 21 NORTH AMERICA DOMINATED INFLUENCER MARKETING PLATFORM MARKET IN 2024 59
5 MARKET OVERVIEW AND INDUSTRY TRENDS 60
5.1 INTRODUCTION 60
5.2 MARKET DYNAMICS 60
FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN INFLUENCER MARKETING PLATFORM MARKET 60
5.2.1 DRIVERS 61
5.2.1.1 Growing landscape of social media platforms 61
5.2.1.2 Rising adoption of AI-driven solutions 61
5.2.1.3 Growth of micro-influencers 61
5.2.2 RESTRAINTS 62
5.2.2.1 Complexity in RoI measurement 62
5.2.2.2 Issues related to fake followers and engagement 62
5.2.3 OPPORTUNITIES 62
5.2.3.1 Growing imperative to leverage influencer marketing platforms for deeper consumer connections 62
5.2.3.2 Rising shift toward OTT platforms and social media channels 63
5.2.4 CHALLENGES 63
5.2.4.1 Lack of credibility and authenticity 63
5.2.4.2 Issues in managing influencer relationships 63
5.3 INFLUENCER MARKETING PLATFORM MARKET: BRIEF HISTORY 64
FIGURE 23 MILESTONES IN INFLUENCER MARKETING PLATFORM MARKET 64
5.4 ECOSYSTEM ANALYSIS 66
FIGURE 24 KEY PLAYERS IN INFLUENCER MARKETING PLATFORM MARKET ECOSYSTEM 66
TABLE 7 ROLE OF PLAYERS IN INFLUENCER MARKETING PLATFORM MARKET 67
5.5 CASE STUDY ANALYSIS 69
5.5.1 MCDONALD’S LEVERAGED LINQIA TO BOOST BRAND AWARENESS 69
5.5.2 IMAPACT.COM HELPED BOWLERO COMMUNICATE AN UNFORGETTABLE EXPERIENCE 70
5.5.3 INTERSTATE BATTERIES OPTED FOR ASPIRE EXPERTISE TO ADDRESS LOWER BRAND AWARENESS 70
5.5.4 WALMART USED LINQIA INFLUENCER MARKETING PLATFORM TO EXPAND ITS SUBSCRIPTION BASE 71
5.5.5 GRIN HELPED SCHELL GAMES GENERATE EXCITEMENT AND BOOST SALES 71
5.6 SUPPLY CHAIN ANALYSIS 72
FIGURE 25 INFLUENCER MARKETING PLATFORM MARKET: SUPPLY CHAIN ANALYSIS 72
5.7 TECHNOLOGY ANALYSIS 73
5.7.1 KEY TECHNOLOGIES 73
5.7.1.1 Artificial intelligence 73
5.7.1.2 Big data & analytics 73
5.7.1.3 Blockchain 73
5.7.2 COMPLEMENTARY TECHNOLOGIES 74
5.7.2.1 Cloud computing 74
5.7.2.2 AR/VR 74
5.7.2.3 5G 74
5.7.3 ADJACENT TECHNOLOGIES 75
5.7.3.1 Edge computing 75
5.7.3.2 Internet of things 75
5.8 PORTER’S FIVE FORCES ANALYSIS 75
TABLE 8 IMPACT OF EACH FORCE ON INFLUENCER MARKETING PLATFORM MARKET 75
FIGURE 26 PORTER’S FIVE FORCES ANALYSIS 76
5.8.1 THREAT FROM NEW ENTRANTS 76
5.8.2 THREAT OF SUBSTITUTES 77
5.8.3 BARGAINING POWER OF SUPPLIERS 77
5.8.4 BARGAINING POWER OF BUYERS 77
5.8.5 INTENSITY OF COMPETITION RIVALRY 77
5.9 PRICING ANALYSIS 78
5.9.1 INDICATIVE PRICING ANALYSIS OF INFLUENCER MARKETING PLATFORM, BY OFFERING 78
TABLE 9 INDICATIVE PRICING LEVELS OF INFLUENCER MARKETING PLATFORM, BY OFFERING 78
5.9.2 AVERAGE SELLING PRICE TREND FOR KEY PLAYERS, BY TOP APPLICATION 79
FIGURE 27 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TOP THREE APPLICATION 79
TABLE 10 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TOP THREE APPLICATION 79
5.10 PATENT ANALYSIS 80
5.10.1 METHODOLOGY 80
5.10.2 PATENTS FILED, BY DOCUMENT TYPE 80
TABLE 11 PATENTS FILED, 2013–2023 80
5.10.3 INNOVATION AND PATENT APPLICATIONS 80
FIGURE 28 NUMBER OF PATENTS GRANTED IN LAST 10 YEARS, 2013–2023 80
5.10.3.1 Top 10 applicants in influencer marketing platform market 81
FIGURE 29 TOP 10 APPLICANTS IN INFLUENCER MARKETING PLATFORM MARKET, 2013–2023 81
FIGURE 30 REGIONAL ANALYSIS OF PATENTS GRANTED FOR INFLUENCER MARKETING PLATFORM MARKET, 2013 –2023 81
TABLE 12 TOP 20 PATENT OWNERS IN INFLUENCER MARKETING PLATFORM MARKET, 2013–2023 82
TABLE 13 PATENTS IN INFLUENCER MARKETING PLATFORM MARKET, 2022–2023 83
5.11 KEY CONFERENCES & EVENTS, 2024–2025 85
TABLE 14 CONFERENCES & EVENTS, 2024–2025 85
5.12 REGULATORY LANDSCAPE 86
5.12.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 86
TABLE 15 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 86
TABLE 16 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 87
TABLE 17 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 88
TABLE 18 MIDDLE EAST & AFRICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 89
TABLE 19 LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 90
5.12.2 NORTH AMERICA 90
5.12.2.1 US 90
5.12.2.1.1 California consumer privacy act (CCPA) 90
5.12.2.1.2 Health insurance portability and accountability act (HIPAA) 90
5.12.2.1.3 Federal trade commission guidelines for social media influencers 90
5.12.2.2 Canada 91
5.12.2.2.1 Public safety Canada regulation 91
5.12.2.2.2 Canadian code of advertising standard 91
5.12.3 EUROPE 91
5.12.3.1 General data protection regulation (GDPR) 91
5.12.3.2 Digital services act (DSA) 91
5.12.3.3 European advertising standards alliance (EASA) 91
5.12.4 ASIA PACIFIC 92
5.12.4.1 South Korea 92
5.12.4.2 China 92
5.12.4.3 India 92
5.12.4.4 Singapore 92
5.12.5 MIDDLE EAST & AFRICA 92
5.12.5.1 UAE 92
5.12.5.2 Turkey 92
5.12.6 LATIN AMERICA 93
5.12.6.1 Brazil 93
5.12.6.2 Mexico 93
5.13 KEY STAKEHOLDERS AND BUYING CRITERIA 93
5.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 93
FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS 93
TABLE 20 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE END USERS 93
5.13.2 BUYING CRITERIA 94
FIGURE 32 KEY BUYING CRITERIA FOR TOP THREE END USERS 94
TABLE 21 KEY BUYING CRITERIA FOR TOP THREE END USERS 94
5.14 TRENDS & DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS 94
FIGURE 33 TRENDS & DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS 95
5.15 BUSINESS MODELS OF INFLUENCER MARKETING PLATFORM MARKET 95
5.15.1 COMMISSION-BASED MODEL 95
5.15.2 SUBSCRIPTION-BASED MODEL 95
5.15.3 SAAS (SOFTWARE AS A SERVICE) MODEL 96
5.15.4 HYBRID-BASED MODEL 96
5.16 INVESTMENT AND FUNDING SCENARIO 96
FIGURE 34 INVESTMENT AND FUNDING SCENARIO OF KEY PLAYERS INFLUENCER MARKETING PLATFORM MARKET IN LAST FIVE YEARS 96
6 INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING 97
6.1 INTRODUCTION 98
6.1.1 OFFERING: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 98
FIGURE 35 SOFTWARE SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 98
TABLE 22 INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION) 99
TABLE 23 INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 99
6.2 SOFTWARE 99
6.2.1 NEED FOR EFFICIENT CAMPAIGN MANAGEMENT AND OPTIMIZATION TO DRIVE MARKET 99
TABLE 24 SOFTWARE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 100
TABLE 25 SOFTWARE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 100
6.2.2 SOFTWARE, BY TYPE 101
TABLE 26 INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION) 101
TABLE 27 INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION) 101
FIGURE 36 WEB-BASED SEGMENT TO REGISTER HIGHER MARKET SHARE DURING FORECAST PERIOD 101
6.2.2.1 Web-based 102
TABLE 28 WEB-BASED: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 102
TABLE 29 WEB-BASED: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 102
6.2.2.2 Mobile-based 103
TABLE 30 MOBILE-BASED: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 103
TABLE 31 MOBILE-BASED INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 103
6.2.3 SOFTWARE MARKET, BY DEPLOYMENT MODE 104
TABLE 32 INFLUENCER MARKETING PLATFORM MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 104
TABLE 33 INFLUENCER MARKETING PLATFORM MARKET, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 104
FIGURE 37 CLOUD SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 104
6.2.3.1 Cloud 105
TABLE 34 CLOUD: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 105
TABLE 35 CLOUD: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 105
6.2.3.2 On-premises 106
TABLE 36 ON-PREMISES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 106
TABLE 37 ON-PREMISES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 106
6.3 SERVICES 107
6.3.1 INCREASING DEMAND FOR PERSONALIZED MARKETING TO DRIVE MARKET 107
FIGURE 38 PROFESSIONAL SERVICES TO REGISTER HIGHER MARKET SHARE DURING FORECAST PERIOD 107
TABLE 38 INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION) 107
TABLE 39 INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 108
TABLE 40 SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 108
TABLE 41 SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 108
6.3.2 PROFESSIONAL SERVICES 109
FIGURE 39 CONSULTING SEGMENT TO REGISTER HIGHER MARKET SHARE DURING FORECAST PERIOD 109
TABLE 42 INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION) 109
TABLE 43 INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION) 110
TABLE 44 PROFESSIONAL SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 110
TABLE 45 PROFESSIONAL SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 110
6.3.2.1 Consulting 111
TABLE 46 CONSULTING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 111
TABLE 47 CONSULTING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 111
6.3.2.2 Deployment & integration 112
TABLE 48 DEPLOYMENT & INTEGRATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 112
TABLE 49 DEPLOYMENT & INTEGRATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 112
6.3.2.3 Support & maintenance 113
TABLE 50 SUPPORT & MAINTENANCE SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 113
TABLE 51 SUPPORT & MAINTENANCE SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 113
6.3.3 MANAGED SERVICES 114
TABLE 52 MANAGED SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 114
TABLE 53 MANAGED SERVICES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 114
7 INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION 115
7.1 INTRODUCTION 116
7.1.1 APPLICATION: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 116
FIGURE 40 SEARCH & DISCOVERY SEGMENT TO REGISTER HIGHEST MARKET SHARE DURING FORECAST PERIOD 116
TABLE 54 INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 117
TABLE 55 INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION) 117
7.2 SEARCH & DISCOVERY 118
7.2.1 GROWING EMPHASIS ON IMPROVING BRAND VISIBILITY TO DRIVE MARKET 118
TABLE 56 SEARCH & DISCOVERY: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 118
TABLE 57 SEARCH & DISCOVERY: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 118
7.3 CAMPAIGN MANAGEMENT 119
7.3.1 INCREASING COLLABORATION BETWEEN BRANDS AND CONTENT CREATORS TO DRIVE MARKET 119
TABLE 58 CAMPAIGN MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 119
TABLE 59 CAMPAIGN MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 119
7.4 ANALYTICS & REPORTING 120
7.4.1 GROWING NEED TO ASSESS CAMPAIGN EFFECTIVENESS AND ROI TO DRIVE MARKET 120
TABLE 60 REPORTING & ANALYTICS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 120
TABLE 61 REPORTING & ANALYTICS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 120
7.5 CONTENT CREATION 121
7.5.1 NEED FOR AUTHENTIC AND COMPELLING CONTENT TO DRIVE MARKET 121
TABLE 62 CONTENT CREATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 121
TABLE 63 CONTENT CREATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 121
7.6 INFLUENCER RELATIONSHIP MANAGEMENT 122
7.6.1 GROWING NEED TO BOLSTER BRAND AWARENESS TO DRIVE MARKET 122
TABLE 64 INFLUENCER RELATIONSHIP MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 122
TABLE 65 INFLUENCER RELATIONSHIP MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 122
7.7 COMPLIANCE MANAGEMENT 123
7.7.1 INCREASING NEED TO MAINTAIN TRUST AND TRANSPARENCY TO DRIVE MARKET 123
TABLE 66 COMPLIANCE MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 123
TABLE 67 COMPLIANCE MANAGEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 123
7.8 PAYMENT PROCESSING 124
7.8.1 GROWING EMPHASIS ON FACILITATING SEAMLESS FINANCIAL TRANSACTIONS TO DRIVE MARKET 124
TABLE 68 PAYMENT PROCESSING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 124
TABLE 69 PAYMENT PROCESSING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 124
7.9 PRODUCT SEEDING 125
7.9.1 SIMPLIFYING PRODUCT DISTRIBUTION AND TRACKING INFLUENCER INTERACTIONS TO DRIVE MARKET 125
TABLE 70 PRODUCT SEEDING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 125
TABLE 71 PRODUCT SEEDING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 125
7.10 SOCIAL LISTENING 126
7.10.1 GROWING NEED FOR DEEPER UNDERSTANDING OF CUSTOMER SENTIMENT TO DRIVE MARKET 126
TABLE 72 SOCIAL LISTENING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 126
TABLE 73 SOCIAL LISTENING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 126
7.11 OTHER APPLICATIONS 127
TABLE 74 OTHER APPLICATIONS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 127
TABLE 75 OTHER APPLICATIONS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 127
8 INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE 128
8.1 INTRODUCTION 129
8.1.1 MARKETING TYPE: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 129
FIGURE 41 CONTENT MARKETING AND DISTRIBUTION TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 129
TABLE 76 INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION) 130
TABLE 77 INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION) 130
8.2 THOUGHT LEADERSHIP AND INDUSTRY EXPERTISE 131
8.2.1 TRUST AND AUTHENTICITY TO DRIVE MARKET 131
TABLE 78 THOUGHT LEADERSHIP AND INDUSTRY EXPERTISE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 131
TABLE 79 THOUGHT LEADERSHIP AND INDUSTRY EXPERTISE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 131
8.3 CONTENT MARKETING AND DISTRIBUTION 132
8.3.1 DEMAND FOR AUTHENTIC AND RELATABLE CONTENT TO DRIVE MARKET 132
TABLE 80 CONTENT MARKETING AND DISTRIBUTION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 132
TABLE 81 CONTENT MARKETING AND DISTRIBUTION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 132
8.4 EVENT PROMOTION AND ATTENDANCE 133
8.4.1 PROVIDE VAST AUDIENCE REACH AND BRAND ENGAGEMENT TO DRIVE MARKET 133
TABLE 82 EVENT PROMOTION AND ATTENDANCE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 133
TABLE 83 EVENT PROMOTION AND ATTENDANCE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 133
8.5 PRODUCT LAUNCHES AND ANNOUNCEMENTS 134
8.5.1 SHIFT TOWARD DATA-DRIVEN INFLUENCER MARKETING STRATEGIES TO DRIVE MARKET 134
TABLE 84 PRODUCT LAUNCHES AND ANNOUNCEMENTS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 134
TABLE 85 PRODUCT LAUNCHES AND ANNOUNCEMENTS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 134
8.6 LEAD GENERATION AND SALES ENABLEMENT 135
8.6.1 INCREASING INFLUENCER COLLABORATIONS TO DRIVE MARKET 135
TABLE 86 LEAD GENERATION AND SALES ENABLEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 135
TABLE 87 LEAD GENERATION AND SALES ENABLEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 135
8.7 EMPLOYEE ADVOCACY AND BRAND ENDORSEMENT 136
8.7.1 GROWING NEED TO FOSTER TRUST AND LOYALTY AMONG CONSUMERS TO DRIVE MARKET 136
TABLE 88 EMPLOYEE ADVOCACY AND BRAND ENDORSEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 136
TABLE 89 EMPLOYEE ADVOCACY AND BRAND ENDORSEMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 136
8.8 OTHER MARKETING TYPES 137
TABLE 90 OTHER MARKETING TYPES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 137
TABLE 91 OTHER MARKETING TYPES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 137
9 INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY 138
9.1 INTRODUCTION 139
9.1.1 END-USE INDUSTRY: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 139
FIGURE 42 RETAIL & ECOMMERCE TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 139
TABLE 92 INFLUENCER MARKETING PLATFORM MARKET BY END-USE INDUSTRY, 2019–2023 (USD MILLION) 140
TABLE 93 INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION) 140
9.2 RETAIL & ECOMMERCE 141
9.2.1 INCREASING POPULARITY OF SOCIAL MEDIA AND ONLINE SHOPPING TO DRIVE MARKET 141
TABLE 94 INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2019–2023 (USD MILLION) 141
TABLE 95 INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2024–2028 (USD MILLION) 141
TABLE 96 RETAIL & ECOMMERCE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 142
TABLE 97 RETAIL & ECOMMERCE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 142
9.2.2 FASHION & LIFESTYLE 143
TABLE 98 FASHION & LIFESTYLE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 143
TABLE 99 FASHION & LIFESTYLE: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 143
9.2.3 HEALTH & WELLNESS 144
TABLE 100 HEALTH & WELLNESS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 144
TABLE 101 HEALTH & WELLNESS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 144
9.2.4 SPORTS & FITNESS 145
TABLE 102 SPORTS & FITNESS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 145
TABLE 103 SPORTS & FITNESS: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 145
9.2.5 FOOD & BEVERAGES 146
TABLE 104 FOOD & BEVERAGES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 146
TABLE 105 FOOD & BEVERAGES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 146
9.2.6 OTHER RETAIL & ECOMMERCE SUBINDUSTRIES 147
TABLE 106 OTHER RETAIL & ECOMMERCE SUBINDUSTRIES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 147
TABLE 107 OTHER RETAIL & ECOMMERCE SUBINDUSTRIES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 147
9.3 TRAVEL & HOSPITALITY 148
9.3.1 GREATER RELIANCE ON SOCIAL MEDIA FOR TRAVEL INSPIRATION AND RECOMMENDATIONS TO DRIVE MARKET 148
TABLE 108 TRAVEL & HOSPITALITY: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 148
TABLE 109 TRAVEL & HOSPITALITY: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 148
9.4 MEDIA & ENTERTAINMENT 149
9.4.1 ABILITY TO REACH TARGETED DEMOGRAPHICS THROUGH INFLUENCERS TO DRIVE MARKET 149
TABLE 110 INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION) 149
TABLE 111 INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION) 149
TABLE 112 MEDIA & ENTERTAINMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 150
TABLE 113 MEDIA & ENTERTAINMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 150
9.4.2 GAMING 151
TABLE 114 GAMING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 151
TABLE 115 GAMING: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 151
9.4.3 ADVERTISING & MARKETING AGENCIES AND PR 152
TABLE 116 ADVERTISING & MARKETING AGENCIES AND PR: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 152
TABLE 117 ADVERTISING & MARKETING AGENCIES AND PR: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 152
9.4.4 OTHER MEDIA & ENTERTAINMENT SUBINDUSTRIES 153
TABLE 118 OTHER MEDIA & ENTERTAINMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 153
TABLE 119 OTHER MEDIA & ENTERTAINMENT: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 153
9.5 BFSI 154
9.5.1 INCREASINGLY LEVERAGE INFLUENCER PARTNERSHIPS TO DRIVE MARKET 154
TABLE 120 BFSI: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 154
TABLE 121 BFSI: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 154
9.6 AUTOMOTIVE & TRANSPORTATION 155
9.6.1 AUTHENTIC AND ENGAGING CONTENT CREATION TO DRIVE MARKET 155
TABLE 122 AUTOMOTIVE & TRANSPORTATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 155
TABLE 123 AUTOMOTIVE & TRANSPORTATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 155
9.7 EDUCATION 156
9.7.1 NURTURING INTERACTIVE RELATIONSHIPS TO DRIVE MARKET 156
TABLE 124 EDUCATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 156
TABLE 125 EDUCATION: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 156
9.8 HEALTHCARE & LIFE SCIENCES 157
9.8.1 INCREASING IMPORTANCE OF DIGITAL COMMUNICATION TO DRIVE MARKET 157
TABLE 126 HEALTHCARE & LIFE SCIENCES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 157
TABLE 127 HEALTHCARE & LIFE SCIENCES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 157
9.9 OTHER END-USE INDUSTRIES 158
TABLE 128 OTHER END-USER INDUSTRIES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 158
TABLE 129 OTHER END-USER INDUSTRIES: INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 158
10 INFLUENCER MARKETING PLATFORM MARKET, BY REGION 159
10.1 INTRODUCTION 160
FIGURE 43 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 160
FIGURE 44 INDIA TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD 161
TABLE 130 INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2019–2023 (USD MILLION) 161
TABLE 131 INFLUENCER MARKETING PLATFORM MARKET, BY REGION, 2024–2028 (USD MILLION) 161
10.2 NORTH AMERICA 162
10.2.1 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 162
10.2.2 NORTH AMERICA: RECESSION IMPACT 162
FIGURE 45 NORTH AMERICA: MARKET SNAPSHOT 163
TABLE 132 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION) 163
TABLE 133 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 164
TABLE 134 NORTH AMERICA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE 2019–2023 (USD MILLION) 164
TABLE 135 NORTH AMERICA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION) 164
TABLE 136 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 164
TABLE 137 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 165
TABLE 138 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION) 165
TABLE 139 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 165
TABLE 140 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION) 165
TABLE 141 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION) 166
TABLE 142 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 166
TABLE 143 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION) 167
TABLE 144 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION) 167
TABLE 145 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION) 168
TABLE 146 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION) 168
TABLE 147 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION) 169
TABLE 148 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION) 169
TABLE 149 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION) 169
TABLE 150 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION) 170
TABLE 151 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION) 170
TABLE 152 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 170
TABLE 153 NORTH AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2024–2028 (USD MILLION) 170
10.2.3 US 171
10.2.3.1 Increasing reliance of consumers on peer reviews to drive market 171
TABLE 154 US: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION) 171
TABLE 155 US: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 171
TABLE 156 US: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION) 172
TABLE 157 US: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION) 172
TABLE 158 US: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 172
TABLE 159 US: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 172
TABLE 160 US: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION) 173
TABLE 161 US: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 173
10.2.4 CANADA 173
10.2.4.1 Increasing online engagement rates among adults to drive market 173
TABLE 162 CANADA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION) 174
TABLE 163 CANADA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 174
TABLE 164 CANADA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION) 174
TABLE 165 CANADA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION) 174
TABLE 166 CANADA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 175
TABLE 167 CANADA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 175
TABLE 168 CANADA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION) 175
TABLE 169 CANADA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 175
10.3 EUROPE 176
10.3.1 EUROPE: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 176
10.3.2 EUROPE: RECESSION IMPACT 176
TABLE 170 EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION) 177
TABLE 171 EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 177
TABLE 172 EUROPE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION) 177
TABLE 173 EUROPE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION) 177
TABLE 174 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 178
TABLE 175 EUROPE: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 178
TABLE 176 EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION) 178
TABLE 177 EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 178
TABLE 178 EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION) 179
TABLE 179 EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION) 179
TABLE 180 EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 179
TABLE 181 EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION) 180
TABLE 182 EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION) 180
TABLE 183 EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION) 181
TABLE 184 EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION) 181
TABLE 185 EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION) 182
TABLE 186 EUROPE: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION) 182
TABLE 187 EUROPE: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION) 182
TABLE 188 EUROPE: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION) 183
TABLE 189 EUROPE: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION) 183
TABLE 190 EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 183
TABLE 191 EUROPE: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2024–2028 (USD MILLION) 184
10.3.3 UK 184
10.3.3.1 Substantial investments in social media advertising to drive market 184
TABLE 192 UK: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION) 184
TABLE 193 UK: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 185
TABLE 194 UK: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION) 185
TABLE 195 UK: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION) 185
TABLE 196 UK: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 185
TABLE 197 UK: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 186
TABLE 198 UK: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION) 186
TABLE 199 UK: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 186
10.3.4 GERMANY 186
10.3.4.1 Increasing number of influencers to drive market 186
TABLE 200 GERMANY: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION) 187
TABLE 201 GERMANY: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 187
TABLE 202 GERMANY: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION) 187
TABLE 203 GERMANY: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION) 187
TABLE 204 GERMANY: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 188
TABLE 205 GERMANY: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 188
TABLE 206 GERMANY: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION) 188
TABLE 207 GERMANY: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 188
10.3.5 FRANCE 189
10.3.5.1 Growing focus on fostering fair and transparent digital marketplace to drive market 189
TABLE 208 FRANCE: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION) 189
TABLE 209 FRANCE: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 189
TABLE 210 FRANCE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION) 190
TABLE 211 FRANCE: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION) 190
TABLE 212 FRANCE: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 190
TABLE 213 FRANCE: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 190
TABLE 214 FRANCE: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION) 191
TABLE 215 FRANCE: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 191
10.3.6 SPAIN 191
10.3.6.1 Rising demand for personalized, relatable content to drive market 191
10.3.7 ITALY 192
10.3.7.1 Higher need to foster robust brand-influencer relationships to drive market 192
10.3.8 REST OF EUROPE 192
10.4 ASIA PACIFIC 193
10.4.1 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 193
10.4.2 ASIA PACIFIC: IMPACT OF RECESSION 193
FIGURE 46 ASIA PACIFIC: MARKET SNAPSHOT 194
TABLE 216 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION) 194
TABLE 217 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 195
TABLE 218 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION) 195
TABLE 219 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION) 195
TABLE 220 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 195
TABLE 221 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 196
TABLE 222 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION) 196
TABLE 223 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 196
TABLE 224 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION) 196
TABLE 225 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION) 197
TABLE 226 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 197
TABLE 227 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION) 198
TABLE 228 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION) 198
TABLE 229 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION) 199
TABLE 230 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION) 199
TABLE 231 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION) 200
TABLE 232 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2019–2023 (USD MILLION) 200
TABLE 233 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION) 200
TABLE 234 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION) 201
TABLE 235 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION) 201
TABLE 236 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 201
TABLE 237 ASIA PACIFIC: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2024–2028 (USD MILLION) 202
10.4.3 CHINA 202
10.4.3.1 Technological advancements and evolving consumer dynamics to drive market 202
TABLE 238 CHINA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION) 202
TABLE 239 CHINA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 203
TABLE 240 CHINA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION) 203
TABLE 241 CHINA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION) 203
TABLE 242 CHINA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 203
TABLE 243 CHINA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 204
TABLE 244 CHINA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION) 204
TABLE 245 CHINA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 204
10.4.4 JAPAN 204
10.4.4.1 Government support, tax incentives, and educational initiatives to drive market 204
TABLE 246 JAPAN: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION) 205
TABLE 247 JAPAN: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 205
TABLE 248 JAPAN: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION) 205
TABLE 249 JAPAN: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION) 205
TABLE 250 JAPAN: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 206
TABLE 251 JAPAN: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 206
TABLE 252 JAPAN: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION) 206
TABLE 253 JAPAN: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 206
10.4.5 INDIA 207
10.4.5.1 Impactful brand storytelling and audience engagement to drive market 207
TABLE 254 INDIA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION) 207
TABLE 255 INDIA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 207
TABLE 256 INDIA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2019–2023 (USD MILLION) 208
TABLE 257 INDIA: INFLUENCER MARKETING PLATFORM SOFTWARE MARKET, BY TYPE, 2024–2028 (USD MILLION) 208
TABLE 258 INDIA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 208
TABLE 259 INDIA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 208
TABLE 260 INDIA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION) 209
TABLE 261 INDIA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 209
10.4.6 SOUTH KOREA 209
10.4.6.1 Direct engagement between brands and their audience to drive market 209
10.4.7 ANZ 210
10.4.7.1 Expanding digital landscape and the rising prominence of influencers to drive market 210
10.4.8 REST OF ASIA PACIFIC 210
10.5 MIDDLE EAST & AFRICA 211
10.5.1 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 211
10.5.2 MIDDLE EAST & AFRICA: IMPACT OF RECESSION 211
TABLE 262 MIDDLE EAST & AFRICA: MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION) 212
TABLE 263 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 212
TABLE 264 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION) 212
TABLE 265 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION) 212
TABLE 266 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 213
TABLE 267 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 213
TABLE 268 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION) 213
TABLE 269 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 213
TABLE 270 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION) 214
TABLE 271 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION) 214
TABLE 272 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 214
TABLE 273 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION) 215
TABLE 274 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION) 215
TABLE 275 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION) 216
TABLE 276 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION) 216
TABLE 277 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION) 217
TABLE 278 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY MARKET, BY SUBINDUSTRY, 2019–2023 (USD MILLION) 217
TABLE 279 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE INDUSTRY, BY SUBINDUSTRY, 2024–2028 (USD MILLION) 217
TABLE 280 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION) 218
TABLE 281 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION) 218
TABLE 282 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 218
TABLE 283 MIDDLE EAST & AFRICA: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2024–2028 (USD MILLION) 219
10.5.3 UAE 219
10.5.3.1 Rising adoption of digital channels for product recommendations and lifestyle inspiration to drive market 219
10.5.4 SAUDI ARABIA 219
10.5.4.1 Rising need for social media campaigns to drive market 219
10.5.5 EGYPT 220
10.5.5.1 Preference for nano and micro-influencers and integration of AI to drive market 220
10.5.6 QATAR 220
10.5.6.1 Increasing adoption of digital marketing strategies to drive market 220
10.5.7 SOUTH AFRICA 221
10.5.7.1 Increasing reliance on micro-influencers to target specific niche audiences to drive market 221
10.5.8 REST OF MIDDLE EAST & AFRICA 221
10.6 LATIN AMERICA 222
10.6.1 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET DRIVERS 222
10.6.2 LATIN AMERICA: IMPACT OF RECESSION 222
TABLE 284 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2019–2023 (USD MILLION) 223
TABLE 285 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING, 2024–2028 (USD MILLION) 223
TABLE 286 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2019–2023 (USD MILLION) 223
TABLE 287 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY TYPE, 2024–2028 (USD MILLION) 223
TABLE 288 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION) 224
TABLE 289 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET SOFTWARE, BY DEPLOYMENT MODE, 2024–2028 (USD MILLION) 224
TABLE 290 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2019–2023 (USD MILLION) 224
TABLE 291 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY SERVICE, 2024–2028 (USD MILLION) 224
TABLE 292 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2019–2023 (USD MILLION) 225
TABLE 293 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY PROFESSIONAL SERVICE, 2024–2028 (USD MILLION) 225
TABLE 294 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 225
TABLE 295 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION, 2024–2028 (USD MILLION) 226
TABLE 296 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2019–2023 (USD MILLION) 226
TABLE 297 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY MARKETING TYPE, 2024–2028 (USD MILLION) 227
TABLE 298 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2019–2023 (USD MILLION) 227
TABLE 299 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY END-USE INDUSTRY, 2024–2028 (USD MILLION) 228
TABLE 300 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2019–2023 (USD MILLION) 228
TABLE 301 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET IN RETAIL & ECOMMERCE, BY SUBINDUSTRY, 2024–2028 (USD MILLION) 228
TABLE 302 LATIN AMERICA INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2019–2023 (USD MILLION) 229
TABLE 303 LATIN AMERICA INFLUENCER MARKETING PLATFORM MARKET IN MEDIA & ENTERTAINMENT, BY SUBINDUSTRY, 2024–2028 (USD MILLION) 229
TABLE 304 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2019–2023 (USD MILLION) 229
TABLE 305 LATIN AMERICA: INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY, 2024–2028 (USD MILLION) 230
10.6.3 MEXICO 230
10.6.3.1 Growing focus of brands to connect with their target audiences to drive market 230
10.6.4 BRAZIL 230
10.6.4.1 Growing investment and comprehensive marketing services to drive market 230
10.6.5 ARGENTINA 231
10.6.5.1 Increasing demand for amplify brand reach and engagement to drive market 231
10.6.6 REST OF LATIN AMERICA 231
11 COMPETITIVE LANDSCAPE 232
11.1 OVERVIEW 232
11.2 STRATEGIES ADOPTED BY KEY PLAYERS 232
TABLE 306 OVERVIEW OF STRATEGIES ADOPTED BY KEY INFLUENCER MARKETING PLATFORM VENDORS 232
11.3 REVENUE ANALYSIS 234
FIGURE 47 REVENUE ANALYSIS KEY PLAYERS, 2018–2022 (USD MILLION) 234
11.4 MARKET SHARE ANALYSIS 235
FIGURE 48 MARKET SHARE ANALYSIS OF KEY PLAYERS, 2023 235
11.4.1 MARKET RANKING ANALYSIS 236
TABLE 307 INFLUENCER MARKETING PLATFORM MARKET: DEGREE OF COMPETITION 236
11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS 238
FIGURE 49 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY INFLUENCER MARKETING PLATFORM SOFTWARE 238
11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 239
11.6.1 STARS 239
11.6.2 EMERGING LEADERS 239
11.6.3 PERVASIVE PLAYERS 239
11.6.4 PARTICIPANTS 239
FIGURE 50 INFLUENCER MARKETING PLATFORM MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023 240
11.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 241
11.6.5.1 Company footprint 241
FIGURE 51 COMPANY FOOTPRINT (18 COMPANIES) 241
11.6.5.2 Region footprint 242
TABLE 308 REGION FOOTPRINT (18 COMPANIES) 242
11.6.5.3 End-use industry footprint 243
TABLE 309 END-USE INDUSTRY FOOTPRINT (18 COMPANIES) 243
11.6.5.4 Offering footprint 244
TABLE 310 OFFERING FOOTPRINT (18 COMPANIES) 244
11.6.5.5 Application footprint 245
TABLE 311 APPLICATION FOOTPRINT (18 COMPANIES) 245
11.7 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 246
11.7.1 PROGRESSIVE COMPANIES 246
11.7.2 RESPONSIVE COMPANIES 246
11.7.3 DYNAMIC COMPANIES 246
11.7.4 STARTING BLOCKS 246
FIGURE 52 INFLUENCER MARKETING PLATFORM MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023 247
11.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 248
TABLE 312 INFLUENCER MARKETING PLATFORM MARKET: DETAILED LIST OF KEY STARTUPS/SMES 248
TABLE 313 INFLUENCER MARKETING PLATFORM MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES PLAYERS, 2023 249
11.8 VALUATION AND FINANCIAL METRICS OF KEY INFLUENCER MARKETING PLATFORM VENDORS 250
TABLE 314 INFLUENCER MARKETING PLATFORM MARKET: FIRM VALUATION 250
TABLE 315 INFLUENCER MARKETING PLATFORM MARKET: NUMBER OF ACTIVE USERS 251
TABLE 316 INFLUENCER MARKETING PLATFORM MARKET: EARNING PER EMPLOYEE 251
11.9 COMPETITIVE SCENARIO AND TRENDS 252
11.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS 252
TABLE 317 INFLUENCER MARKETING PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, FEBRUARY 2024–JANUARY 2021 252
11.9.2 DEALS 253
TABLE 318 INFLUENCER MARKETING PLATFORM MARKET: DEALS, FEBRUARY 2024– JANUARY 2021 253
11.9.3 OTHERS 254
TABLE 319 INFLUENCER MARKETING PLATFORM MARKET: OTHERS, FEBRUARY 2024– JANUARY 2021 254
12 COMPANY PROFILES 255
12.1 INTRODUCTION 255
(Business overview, Products/Solutions/Services offered, Recent developments & MnM View)*
12.2 KEY PLAYERS 255
12.2.1 IZEA 255
TABLE 320 IZEA: BUSINESS OVERVIEW 255
FIGURE 53 IZEA: COMPANY SNAPSHOT 256
TABLE 321 IZEA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 257
TABLE 322 IZEA: PRODUCT LAUNCHES AND ENHANCEMENTS 257
TABLE 323 IZEA: DEALS 259
TABLE 324 IZEA: OTHERS 260
12.2.2 LAUNCHMETRICS 262
TABLE 325 LAUNCHMETRICS: BUSINESS OVERVIEW 262
TABLE 326 LAUNCHMETRICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 262
TABLE 327 LAUNCHMETRICS: PRODUCT LAUNCHES AND ENHANCEMENTS 263
TABLE 328 LAUNCHMETRICS: DEALS 263
12.2.3 TRILLER 265
TABLE 329 TRILLER: BUSINESS OVERVIEW 265
TABLE 330 TRILLER: PRODUCTS/SOLUTIONS/SERVICES OFFERED 266
TABLE 331 TRILLER: PRODUCT LAUNCHES AND ENHANCEMENTS 266
TABLE 332 TRILLER: DEALS 267
12.2.4 IMPACT.COM 269
TABLE 333 IMPACT.COM: BUSINESS OVERVIEW 269
TABLE 334 IMPACT.COM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 270
TABLE 335 IMPACT.COM: PRODUCT LAUNCHES AND ENHANCEMENTS 270
TABLE 336 IMPACT.COM: DEALS 271
TABLE 337 IMPACT.COM: OTHERS 273
12.2.5 MELTWATER 275
TABLE 338 MELTWATER: BUSINESS OVERVIEW 275
TABLE 339 MELTWATER: PRODUCTS/SOLUTIONS/SERVICES OFFERED 275
TABLE 340 MELTWATER: DEALS 276
12.2.6 TRAACKR 277
TABLE 341 TRAACKR: BUSINESS OVERVIEW 277
TABLE 342 TRAACKR: PRODUCTS/SOLUTIONS /SERVICES OFFERED 277
TABLE 343 TRAACKR: PRODUCT LAUNCHES AND ENHANCEMENTS 278
TABLE 344 TRAACKR: DEALS 279
12.2.7 ASPIRE.IO 280
TABLE 345 ASPIRE.IO: BUSINESS OVERVIEW 280
TABLE 346 ASPIRE.IO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 280
TABLE 347 ASPIRE.IO: PRODUCT LAUNCHES AND ENHANCEMENTS 281
TABLE 348 ASPIRE.IO: DEALS 281
12.2.8 CREATORIQ 282
TABLE 349 CREATORIQ: BUSINESS OVERVIEW 282
TABLE 350 CREATORIQ: PRODUCTS/SOLUTIONS/SERVICES OFFERED 282
TABLE 351 CREATORIQ: PRODUCT LAUNCHES AND ENHANCEMENTS 283
TABLE 352 CREATORIQ: DEALS 283
TABLE 353 CREATORIQ: OTHERS 284
12.2.9 LATER 285
TABLE 354 LATER: BUSINESS OVERVIEW 285
TABLE 355 LATER: PRODUCTS/SOLUTIONS/ SERVICES OFFERED 285
TABLE 356 LATER: PRODUCT LAUNCHES AND ENHANCEMENTS 286
TABLE 357 LATER: DEALS 286
TABLE 358 LATER: OTHERS 286
12.2.10 GRIN 287
TABLE 359 GRIN: BUSINESS OVERVIEW 287
TABLE 360 GRIN: PRODUCTS/SOLUTIONS/SERVICES OFFERED 287
TABLE 361 GRIN: PRODUCT LAUNCHES AND ENHANCEMENTS 288
TABLE 362 GRIN: DEALS 289
TABLE 363 GRIN: OTHERS 289
12.2.11 SPROUT SOCIAL 290
12.2.12 CAPTIV8 291
12.2.13 LTK 291
12.2.14 BRANDWATCH 292
12.2.15 BAZAARVOICE 292
12.2.16 PATTERN 293
12.2.17 UPFLUENCE 293
12.2.18 ONALYTICA 294
12.3 STARTUPS/SMES 295
12.3.1 LEFTY 295
12.3.2 INTELLIFLUENCE 296
12.3.3 INSENSE 296
12.3.4 SOCIAL BEAT 297
12.3.5 INBEAT 298
12.3.6 HEEPSY 298
12.3.7 LINQIA 299
12.3.8 TRIBE INFLUENCER 300
12.3.9 SKEEPERS 301
12.3.10 INFLUENCITY 302
12.3.11 ZEFMO 302
12.3.12 AFLUENCER 303
12.3.13 HYPEAUDITOR 303
12.3.14 MAGICLINKS 304
12.3.15 SOCIALBOOK 304
12.3.16 CREATOR.CO 305
12.3.17 GLEWEE 306
12.3.18 ARABYADS 307
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
13 ADJACENT AND RELATED MARKETS 308
13.1 INTRODUCTION 308
13.2 SOCIAL MEDIA MANAGEMENT MARKET – GLOBAL FORECAST TO 2027 308
13.2.1 MARKET DEFINITION 308
13.2.2 MARKET OVERVIEW 308
13.2.2.1 Social media management market, by component 309
TABLE 364 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 309
TABLE 365 SOCIAL MEDIA MANAGEMENT MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 309
13.2.2.2 Social media management market, by deployment mode 309
TABLE 366 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 310
TABLE 367 SOCIAL MEDIA MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 310
13.2.2.3 Social media management market, by organization size 310
TABLE 368 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 311
TABLE 369 SOCIAL MEDIA MARKET MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 311
13.2.2.4 Social media management market, by application 311
TABLE 370 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 311
TABLE 371 SOCIAL MEDIA MANAGEMENT MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 312
13.2.2.5 Social media management market, by vertical 312
TABLE 372 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 312
TABLE 373 SOCIAL MEDIA MANAGEMENT MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 313
13.2.2.6 Social media management market, by region 313
TABLE 374 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2018–2021 (USD MILLION) 313
TABLE 375 SOCIAL MEDIA MANAGEMENT MARKET, BY REGION, 2022–2027 (USD MILLION) 314
13.3 MARKETING AUTOMATION MARKET 314
13.3.1 MARKET DEFINITION 314
13.3.2 MARKET OVERVIEW 314
13.3.2.1 Marketing automation market, by component 314
TABLE 376 MARKETING AUTOMATION MARKET, BY COMPONENT, 2017–2020 (USD MILLION) 315
TABLE 377 MARKETING AUTOMATION MARKET, BY COMPONENT, 2021–2027 (USD MILLION) 315
13.3.2.2 Marketing automation market, by deployment type 315
TABLE 378 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2017–2020 (USD MILLION) 315
TABLE 379 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION) 316
13.3.2.3 Marketing automation market, by application 316
TABLE 380 MARKETING AUTOMATION MARKET, BY APPLICATION, 2017–2020 (USD MILLION) 316
TABLE 381 MARKETING AUTOMATION MARKET, BY APPLICATION, 2021–2027 (USD MILLION) 317
13.3.2.4 Marketing automation market, by organization size 317
TABLE 382 MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION) 317
TABLE 383 MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION) 317
13.3.2.5 Marketing automation market, by vertical 318
TABLE 384 MARKETING AUTOMATION MARKET, BY VERTICAL, 2017–2020 (USD MILLION) 318
TABLE 385 MARKETING AUTOMATION MARKET, BY VERTICAL, 2021–2027 (USD MILLION) 318
13.3.2.6 Marketing automation market, by region 319
TABLE 386 MARKETING AUTOMATION MARKET, BY REGION, 2017–2020 (USD MILLION) 319
TABLE 387 MARKETING AUTOMATION MARKET, BY REGION, 2021–2027 (USD MILLION) 319
14 APPENDIX 320
14.1 DISCUSSION GUIDE 320
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 326
14.3 CUSTOMIZATION OPTIONS 328
14.4 RELATED REPORTS 328
14.5 AUTHOR DETAILS 329