製品分析世界市場予測

出版：MarketsandMarkets

Product Analytics Market with Covid-19 Impact Analysis by Component, Mode (Tracking Data, Analyzing Data), End User (Sales & Marketing Professionals, Consumer Engagement), Deployment Mode, Organization Size, Vertical, & Region – Global Forecast to 2026

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Covidを使用した製品分析市場-19コンポーネント、モード（追跡データ、分析データ）、エンドユーザー（セールス＆マーケティングプロフェッショナル、消費者エンゲージメント）、展開モード、組織規模、業種、地域別の影響分析

The global product analytics market size to grow from USD 9.6 billion in 2021 to USD 25.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 21.3% during the forecast period. Various factors such as growing need to improve customer behavior management to deliver personalized recommendations of products, increasing demand for advanced analytics tools to ensure market competitiveness, and growing adoption of big data and other related technologies are expected to drive the adoption of product analytics solutions and services.
COVID-19’s global impact has shown that interconnectedness plays an important role in international cooperation. As a result, several governments started rushing toward identifying, evaluating, and procuring reliable solutions powered by AI. Advanced analytics and AI are invaluable to organizations managing uncertainty in real-time, but most predictive models rely on historical patterns. The use of advanced analytics and AI has accelerated in the COVID-19 pandemic period. This has helped organizations engage customers through digital channels, manage fragile and complex supply chains, and support workers through disruption to their work and lives. At the same time, leaders have identified a major weakness in their analytics strategy: the reliance on historical data for algorithmic models. From customer behavior to supply and demand patterns, historical patterns, and the assumption of continuity are empowering the predictive models. Technology and service providers have been facing significant disruption to their businesses from COVID-19. It has become important for product managers to evaluate the critical ways in which the pandemic affects their teams so they can mitigate the negative effects and plan for recovery. Product managers serve at the intersection of different functions. They glue together product, engineering, and design. However, as the COVID-19 has been changing the product landscape, these relationships have gone remote and that is not the only problem teams are tackling. As many of the world’s major economies work to address the second wave of COVID-19, it would be an appropriate time to look at how the pandemic has changed product management. Hence, the COVID-19 pandemic has disrupted the global financial markets and has created panic, uncertainty, and distraction in the operations of global corporations.
The cloud segment to have the largest market size during the forecast period
By deployment mode, the product analytics market has been segmented into on-premises and cloud. The market size of the cloud deployment mode is estimated to be the largest and projected to have the highest CAGR during the forecast period. The cloud-based deployment helps businesses more efficiently process and report data findings, enhance collaboration, and enable decision-makers to get faster access to business intelligence leading to its higher adoption in the product analytics market.
The SMEs segment to hold higher CAGR during the forecast period
The Product analytics market has been segmented by organization size into large enterprises and SMEs. The market for SMEs is expected to register a higher CAGR during the forecast period as cloud-based solutions and services help them improve business performance and enhance productivity. Whereas the large enterprises segment is expected to hold a larger market share in the product analytics market during the forecast period due to the affordability and the acceptance of emerging technologies.
Among regions, APAC to hold higher CAGR during the forecast period
APAC is expected to grow at a good pace during the forecast period. Opportunities for smaller analytics vendors to introduce product analytics solutions for numerous sectors have also increased. All these factors are responsible for the expeditious growth of the product analytics market in the region. Companies operating in APAC continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan, and South Korea have displayed ample growth opportunities in the product analytics market.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Product analytics market.
By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
By Designation: C-Level Executives: 35%, D-Level Executives: 25%, and Managers: 40%
By Region: APAC: 30%, Europe: 30%, North America: 25%, MEA: 10%, Latin America: 5%
The report includes the study of key players offering Product analytics solutions and services. It profiles major vendors in the global Product analytics market. The major vendors in the global Product analytics market include Google (US), IBM (US), Oracle (US), Adobe (US), Salesforce (US), Medallia (US), Veritone (US), LatentView Analytics (US), Mixpanel (US), Amplitude (US), Pendo (US), Kissmetrics (US), Gainsight (US), UserIQ (US), Copper CRM (US), Countly (UK), Heap (US), Plytix (Denmark), Risk Edge Solutions (India), Woopra (US), Piwik PRO (Poland), Smartlook (Czech Republic), LogRocket (US), Auryc (US), Quantum Metric (US), cux.io (Germany), Refiner (France), InnerTrends (England), GrowthSimple (US), OmniPanel (US), and Productlift (Canada).
Research Coverage
The market study covers the product analytics market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, deployment mode, organization size, mode, end user, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall product analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

目次

1INTRODUCTION26
1.1INTRODUCTION TO COVID-1926
1.2COVID-19 HEALTH ASSESSMENT26
FIGURE 1COVID-19: GLOBAL PROPAGATION26
FIGURE 2COVID-19 PROPAGATION: SELECT COUNTRIES27
1.3COVID-19 ECONOMIC ASSESSMENT28
FIGURE 3REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 202028
1.3.1COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT29
FIGURE 4CRITERIA IMPACTING THE GLOBAL ECONOMY29
FIGURE 5SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY30
1.4OBJECTIVES OF THE STUDY31
1.5MARKET DEFINITION31
1.5.1INCLUSIONS AND EXCLUSIONS31
1.6MARKET SCOPE32
1.6.1MARKET SEGMENTATION33
1.6.2REGIONS COVERED33
1.6.3YEARS CONSIDERED FOR THE STUDY34
1.7CURRENCY CONSIDERED34
TABLE 1UNITED STATES DOLLAR EXCHANGE RATE, 2018–202034
1.8STAKEHOLDERS34
1.9SUMMARY OF CHANGES35
2RESEARCH METHODOLOGY36
2.1RESEARCH DATA36
FIGURE 6PRODUCT ANALYTICS MARKET: RESEARCH DESIGN36
2.1.1SECONDARY DATA37
2.1.2PRIMARY DATA37
TABLE 2PRIMARY INTERVIEWS37
2.1.2.1Breakup of primary profiles38
2.1.2.2Key industry insights38
2.2MARKET BREAKUP AND DATA TRIANGULATION39
FIGURE 7DATA TRIANGULATION39
2.3MARKET SIZE ESTIMATION40
FIGURE 8PRODUCT ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES40
2.3.1TOP-DOWN APPROACH40
2.3.2BOTTOM-UP APPROACH41
FIGURE 9MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY-SIDE): REVENUE FROM SOLUTIONS/SERVICES OF THE PRODUCT ANALYTICS MARKET41
FIGURE 10MARKET SIZE ESTIMATION METHODOLOGY- APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF THE PRODUCT ANALYTICS MARKET42
FIGURE 11MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF THE PRODUCT ANALYTICS MARKET43
FIGURE 12MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF PRODUCT ANALYTICS THROUGH OVERALL PRODUCT ANALYTICS SPENDING43
2.4MARKET FORECAST44
TABLE 3FACTOR ANALYSIS44
2.5COMPANY EVALUATION MATRIX METHODOLOGY45
FIGURE 13COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE46
2.6STARTUP/SME EVALUATION MATRIX METHODOLOGY47
FIGURE 14STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE47
2.7ASSUMPTIONS FOR THE STUDY47
2.8LIMITATIONS OF THE STUDY49
2.9IMPLICATIONS OF COVID-19 ON THE PRODUCT ANALYTICS MARKET50
FIGURE 15QUARTERLY IMPACT OF COVID-19 DURING 2020–202150
3EXECUTIVE SUMMARY52
TABLE 4GLOBAL PRODUCT ANALYTICS MARKET SIZE AND GROWTH RATE, 2015–2020 (USD MILLION, Y-O-Y%)53
TABLE 5GLOBAL PRODUCT ANALYTICS MARKET SIZE AND GROWTH RATE, 2021–2026 (USD MILLION, Y-O-Y%)53
FIGURE 16SOLUTIONS SEGMENT TO HOLD A LARGER MARKET SIZE IN 202154
FIGURE 17PROFESSIONAL SERVICES SEGMENT TO HOLD A LARGER MARKET SHARE IN 202154
FIGURE 18TRACKING DATA SEGMENT TO HOLD A LARGER MARKET SIZE IN 202154
FIGURE 19CLOUD SEGMENT TO HOLD A LARGER MARKET SIZE IN 202155
FIGURE 20LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SHARE IN 202155
FIGURE 21MANUFACTURERS SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 202155
FIGURE 22RETAIL AND CONSUMER GOODS VERTICAL TO HOLD THE LARGEST MARKET SIZE IN 202156
FIGURE 23NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 202156
4PREMIUM INSIGHTS57
4.1ATTRACTIVE OPPORTUNITIES IN THE PRODUCT ANALYTICS MARKET57
FIGURE 24GROWING NEED TO ENSURE MARKET COMPETITIVENESS TO BOOST THE PRODUCT ANALYTICS MARKET GROWTH57
4.2PRODUCT ANALYTICS MARKET, BY VERTICAL57
FIGURE 25RETAIL AND CONSUMER GOODS VERTICAL TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD57
4.3PRODUCT ANALYTICS MARKET, BY REGION58
FIGURE 26NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE BY 202658
4.4PRODUCT ANALYTICS MARKET, TOP THREE END USERS AND VERTICALS58
FIGURE 27DESIGNERS AND RETAIL AND CONSUMER GOODS SEGMENT TO HOLD THE LARGEST MARKET SHARES BY 202658
5MARKET OVERVIEW AND INDUSTRY TRENDS59
5.1INTRODUCTION59
5.2MARKET DYNAMICS59
FIGURE 28DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: PRODUCT ANALYTICS MARKET59
5.2.1DRIVERS60
5.2.1.1Growing need to improve customer behavior management to deliver personalized recommendation of products60
5.2.1.2Increasing demand for advanced analytics tools to ensure market competitiveness60
5.2.1.3Growing adoption of big data and other related technologies60
5.2.2RESTRAINTS61
5.2.2.1Growing concerns over data privacy and security61
5.2.3OPPORTUNITIES61
5.2.3.1Rising demand for real-time analytics solutions61
5.2.3.2Product analytics and intelligence tools to play a key role in the post-COVID-19 era61
5.2.4CHALLENGES62
5.2.4.1Integration of data from data silos62
5.2.4.2Reluctance to adopt advanced analytical technologies62
5.3INVESTMENTS IN ANALYTICS62
TABLE 6MAJOR INVESTMENTS IN ANALYTICS, 2018–202162
5.4ACQUISITIONS IN THE PRODUCT ANALYTICS MARKET64
TABLE 7MAJOR ACQUISITIONS IN THE PRODUCT ANALYTICS MARKET BETWEEN 2018 AND 202164
5.5REVENUE SHIFT – YC/YCC SHIFT FOR PRODUCT ANALYTICS MARKET64
FIGURE 29PRODUCT ANALYTICS MARKET: YC/YCC SHIFT64
5.6PATENT ANALYSIS65
5.6.1METHODOLOGY65
5.6.2DOCUMENT TYPE65
TABLE 8PATENTS FILED, 2018–202165
5.6.3INNOVATION AND PATENT APPLICATIONS65
FIGURE 30TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2018–202166
5.6.3.1Top applicants66
FIGURE 31TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS, 2018–202166
TABLE 9TOP TEN PATENT OWNERS (US) IN THE PRODUCT ANALYTICS MARKET,
2018–202166
5.7CASE STUDY ANALYSIS67
5.7.1HOW LENDINGCLUB SERVES MORE CUSTOMERS WITH DATA INSIGHTS BACKED BY HEAP67
5.7.2HOW ONEBRIDGE SOLUTIONS USED PENDO FEEDBACK TO CREATE THE BEST POSSIBLE PRODUCT68
5.7.3CLOROX USED MIXPANEL FOR BUILDING A PERSONALIZED EXPERIENCE FOR CUSTOMERS TO INCREASE ENGAGEMENT AND BRAND LOYALTY ON THE HIDDEN VALLEY RANCH WEBSITE68
5.7.4WHY HUBSPOT CHOSE AMPLITUDE FOR PRODUCT ANALYTICS OVER A HOMEGROWN SOLUTION69
5.7.5USERIQ PROVIDES BIM ONE WITH AN ALL-IN-ONE SOLUTION AND IMPROVES NPS RESPONSE RATES BY 5X69
5.7.6SPRINT SAW AN 18% AVERAGE LIFT ACROSS KPI’S WITH THE HELP OF ADOBE ANALYTICS AND TARGET70
5.7.7HOW ACROLINX ACHIEVED 14.8% INCREASE IN PRODUCT AND SERVICE QUALITY WITH THE RIGHT DATA BY PIWIKPRO70
5.8PRODUCT ANALYTICS: EVOLUTION71
FIGURE 32EVOLUTION OF PRODUCT ANALYTICS71
5.9PRODUCT ANALYTICS: ECOSYSTEM72
FIGURE 33ECOSYSTEM OF PRODUCT ANALYTICS72
5.10PRODUCT ANALYTICS MARKET: COVID-19 IMPACT72
FIGURE 34PRODUCT ANALYTICS MARKET TO WITNESS GROWTH SPIKE BETWEEN 2020 AND 202173
5.11VALUE/SUPPLY CHAIN ANALYSIS73
FIGURE 35VALUE/SUPPLY CHAIN ANALYSIS73
TABLE 10PRODUCT ANALYTICS MARKET: VALUE/SUPPLY CHAIN74
5.12PRICING MODEL ANALYSIS75
5.13TECHNOLOGY ANALYSIS75
5.13.1ARTIFICIAL INTELLIGENCE, MACHINE LEARNING, AND PRODUCT ANALYTICS76
5.13.2CLOUD COMPUTING AND PRODUCT ANALYTICS76
5.13.3BIG DATA AND PRODUCT ANALYTICS76
5.13.4BUSINESS INTELLIGENCE AND PRODUCT ANALYTICS77
5.14PORTER’S FIVE FORCES ANALYSIS77
FIGURE 36PRODUCT ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS77
TABLE 11PRODUCT ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS78
5.14.1THREAT OF NEW ENTRANTS78
5.14.2THREAT OF SUBSTITUTES78
5.14.3BARGAINING POWER OF SUPPLIERS78
5.14.4BARGAINING POWER OF BUYERS79
5.14.5INTENSITY OF COMPETITIVE RIVALRY79
5.15REGULATORY IMPLICATIONS79
5.15.1INTRODUCTION79
5.15.2SARBANES-OXLEY ACT OF 200279
5.15.3GENERAL DATA PROTECTION REGULATION80
5.15.4BASEL80
6PRODUCT ANALYTICS MARKET, BY COMPONENT81
6.1INTRODUCTION82
6.1.1COMPONENTS: COVID-19 IMPACT82
FIGURE 37THE SERVICES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD82
TABLE 12PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION)83
TABLE 13PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)83
6.2SOLUTIONS83
6.2.1GROWING ADOPTION BY ENTERPRISE AND WITH ADVANCEMENTS IN PRODUCT ANALYTICS SOLUTIONS BOOST THE GROWTH RATE OF SOLUTIONS83
TABLE 14PRODUCT ANALYTICS SOLUTIONS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)84
TABLE 15PRODUCT ANALYTICS SOLUTIONS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)84
6.3SERVICES84
FIGURE 38MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD85
TABLE 16PRODUCT ANALYTICS SERVICES MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)85
TABLE 17PRODUCT ANALYTICS SERVICES MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)85
TABLE 18PRODUCT ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION)86
TABLE 19PRODUCT ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION)86
6.3.1PROFESSIONAL SERVICES86
6.3.1.1Growing requirement for customized solutions to boost the professional services industry86
TABLE 20PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)86
TABLE 21PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)87
6.3.2MANAGED SERVICES87
6.3.2.1Customers with ongoing demands and alterations in the solutions to support managed services87
TABLE 22MANAGED SERVICES MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)87
TABLE 23MANAGED SERVICES MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)88
7PRODUCT ANALYTICS MARKET, BY DEPLOYMENT MODE89
7.1INTRODUCTION90
7.1.1DEPLOYMENT MODES: COVID-19 IMPACT90
FIGURE 39CLOUD SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD90
TABLE 24PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2015–2020 (USD MILLION)91
TABLE 25PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,
2021–2026 (USD MILLION)91
7.2CLOUD91
7.2.1REDUCED OPERATIONAL COST AND HIGHER SCALABILITY TO ENABLE GROWTH IN CLOUD-BASED DEPLOYMENTS91
TABLE 26CLOUD: PRODUCT ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)92
TABLE 27CLOUD: PRODUCT ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)92
7.3ON-PREMISES92
7.3.1WITH THE GROWING THREAT OF DATA THEFTS, SOME ORGANIZATIONS PREFER PRODUCT ANALYTICS SOLUTIONS TO REMAIN ON-PREMISES92
TABLE 28ON-PREMISES: PRODUCT ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)93
TABLE 29ON-PREMISES: PRODUCT ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)93
8PRODUCT ANALYTICS MARKET, BY ORGANIZATION SIZE94
8.1INTRODUCTION95
8.1.1ORGANIZATION SIZE: COVID-19 IMPACT95
FIGURE 40SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD95
TABLE 30PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2015–2020 (USD MILLION)96
TABLE 31PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2021–2026 (USD MILLION)96
8.2LARGE ENTERPRISES96
8.2.1MANUFACTURING AND AUTOMOTIVE VERTICALS TO DRIVE THE ADOPTION OF PRODUCT ANALYTICS SOLUTIONS ACROSS LARGE ENTERPRISES96
TABLE 32LARGE ENTERPRISES PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)97
TABLE 33LARGE ENTERPRISES PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)97
8.3SMALL AND MEDIUM-SIZED ENTERPRISES97
8.3.1ROBUST CLOUD-BASED DEPLOYMENTS TO LEAD SMALL AND MEDIUM-SIZED ENTERPRISES TO RECORD A HIGHER GROWTH RATE97
TABLE 34SMALL AND MEDIUM-SIZED ENTERPRISES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)98
TABLE 35SMALL AND MEDIUM-SIZED ENTERPRISES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)98
9PRODUCT ANALYTICS MARKET, BY MODE99
9.1INTRODUCTION100
9.1.1MODES: COVID-19 IMPACT100
FIGURE 41ANALYZING DATA SEGMENT TO RECORD A HIGHER GROWTH RATE DURING THE FORECAST PERIOD100
TABLE 36PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2015–2020 (USD MILLION)100
TABLE 37PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2021–2026 (USD MILLION)101
9.2TRACKING DATA101
9.2.1RISING NEED FOR DETAILED INFORMATION AND TRACKING METRICS LED TO THE RAPID ADOPTION OF DATA TRACKING101
TABLE 38TRACKING DATA: PRODUCT ANALYTICS MARKET, BY REGION,
2015–2020 (USD MILLION)101
TABLE 39TRACKING DATA: PRODUCT ANALYTICS MARKET, BY REGION,
2021–2026 (USD MILLION)102
9.3ANALYZING DATA102
9.3.1RISING NEED FOR DATA ANALYSIS OWING TO BUSINESS INTELLIGENCE AND PRODUCT USAGE102
TABLE 40ANALYZING DATA: PRODUCT ANALYTICS MARKET, BY REGION,
2015–2020 (USD MILLION)102
TABLE 41ANALYZING DATA: PRODUCT ANALYTICS MARKET, BY REGION,
2021–2026 (USD MILLION)103
10PRODUCT ANALYTICS MARKET, BY END USER104
10.1INTRODUCTION105
10.1.1END USER: COVID-19 IMPACT105
FIGURE 42DESIGNERS SEGMENT TO RECORD THE HIGHEST GROWTH RATE IN DEPLOYING PRODUCT ANALYTICS SOLUTIONS105
TABLE 42PRODUCT ANALYTICS MARKET SIZE, BY END USER,
2015–2020 (USD MILLION)106
TABLE 43PRODUCT ANALYTICS MARKET SIZE, BY END USER,
2021–2026 (USD MILLION)106
10.2DESIGNERS106
10.2.1DESIGNERS TO RELY MORE ON PRODUCT ANALYTICS SOLUTIONS FOR OFFERING ENHANCED USER EXPERIENCE106
TABLE 44DESIGNERS IN PRODUCT ANALYTICS MARKET, BY REGION,
2015–2020 (USD MILLION)107
TABLE 45DESIGNERS IN PRODUCT ANALYTICS MARKET, BY REGION,
2021–2026 (USD MILLION)107
10.3MANUFACTURERS107
10.3.1MANUFACTURERS RELY ON PRODUCT ANALYTICS SOLUTIONS TO ENABLE COST-EFFECTIVE PRODUCTION PLANS AND BOOST INNOVATION107
TABLE 46MANUFACTURERS: PRODUCT ANALYTICS MARKET, BY REGION,
2015–2020 (USD MILLION)108
TABLE 47MANUFACTURERS: PRODUCT ANALYTICS MARKET, BY REGION,
2021–2026 (USD MILLION)108
10.4SALES AND MARKETING PROFESSIONALS108
10.4.1ADVENT OF DIGITALIZATION ACROSS ALL VERTICALS TO BOOST THE DEPLOYMENT AND PERFORMANCE OF PRODUCT ANALYTICS SOLUTIONS IN SALES AND MARKETING PROFESSIONALS108
TABLE 48SALES AND MARKETING PROFESSIONALS: PRODUCT ANALYTICS MARKET,
BY REGION, 2015–2020 (USD MILLION)109
TABLE 49SALES AND MARKETING PROFESSIONALS: PRODUCT ANALYTICS MARKET,
BY REGION, 2021–2026 (USD MILLION)109
 
10.5CONSUMER ENGAGEMENT109
10.5.1INCREASING DEMAND FOR ENHANCED USER EXPERIENCE AND INSIGHTS TO DRIVE THE GROWTH OF THE PRODUCT ANALYTICS MARKET BY CONSUMER ENGAGEMENT BUSINESSES109
TABLE 50CONSUMER ENGAGEMENT IN PRODUCT ANALYTICS MARKET, BY REGION, 2015–2020 (USD MILLION)110
TABLE 51CONSUMER ENGAGEMENT IN PRODUCT ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)110
11PRODUCT ANALYTICS MARKET, BY VERTICAL111
11.1INTRODUCTION112
11.1.1VERTICALS: COVID-19 IMPACT112
11.1.2PRODUCT ANALYTICS: ENTERPRISE USE CASES113
FIGURE 43HEALTHCARE AND PHARMACEUTICALS VERTICAL TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD114
TABLE 52PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2020 (USD MILLION)114
TABLE 53PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)115
11.2BANKING, FINANCIAL SERVICES AND INSURANCE115
11.2.1TO IMPROVE BUSINESS PERFORMANCE, REDUCE COST, AND CHURN WITH THE HELP OF PRODUCT ANALYTICS SOLUTIONS115
TABLE 54BANKING, FINANCIAL SERVICES AND INSURANCE: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)116
TABLE 55BANKING, FINANCIAL SERVICES AND INSURANCE: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)116
11.3RETAIL AND CONSUMER GOODS117
11.3.1ADOPTION OF PRODUCT ANALYTICS SOLUTIONS TO BOOST BUSINESS DECISION PERFORMANCE AND PROFIT MARGINS117
TABLE 56RETAIL AND CONSUMER GOODS: PRODUCT ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)117
TABLE 57RETAIL AND CONSUMER GOODS: PRODUCT ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)118
11.4IT AND TELECOM118
11.4.1USAGE OF SMARTPHONES, COMPLEXITY IN TELECOM INDUSTRY, AND INCREASING SERVICE PROVIDERS MAKING A RAPID GROWTH FOR PRODUCT ANALYTICS MARKET118
TABLE 58IT AND TELECOM: PRODUCT ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)119
TABLE 59IT AND TELECOM: PRODUCT ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)119
11.5AUTOMOTIVE119
11.5.1ADOPTION OF PRODUCT ANALYTICS SOLUTIONS FOR DATA-DRIVEN STRATEGIES, CUTTING COSTS, AVOID RISKS, AND DRIVE REVENUE119
TABLE 60AUTOMOTIVE: PRODUCT ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)120
TABLE 61AUTOMOTIVE: PRODUCT ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)120
11.6MEDIA AND ENTERTAINMENT120
11.6.1RISING CONTENT CONSUMPTION AND DIGITAL ENTERTAINMENT ADOPTION IS GENERATING DEMAND FOR PRODUCT ANALYTICS120
TABLE 62MEDIA AND ENTERTAINMENT: PRODUCT ANALYTICS MARKET SIZE,
BY REGION, 2015–2020 (USD MILLION)121
TABLE 63MEDIA AND ENTERTAINMENT: PRODUCT ANALYTICS MARKET SIZE,
BY REGION, 2021–2026 (USD MILLION)121
11.7MANUFACTURING121
11.7.1ADOPTION OF PRODUCT ANALYTICS TO BOOST PERFORMANCE AND IMPROVE DECISION-MAKING121
TABLE 64MANUFACTURING: PRODUCT ANALYTICS MARKET SIZE, BY REGION,
2015–2020 (USD MILLION)122
TABLE 65MANUFACTURING: PRODUCT ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)122
11.8HEALTHCARE AND PHARMACEUTICALS122
11.8.1REAL-TIME DECISION-MAKING TO PROVIDE NEW INNOVATIVE SOLUTIONS AND DELIVER PROPER INSIGHTS FOR PATIENTS LED TO A RISING NEED FOR PRODUCT ANALYTICS SOLUTIONS122
TABLE 66HEALTHCARE AND PHARMACEUTICALS: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)123
TABLE 67HEALTHCARE AND PHARMACEUTICALS: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)123
11.9ENERGY AND UTILITIES124
11.9.1GROWING DEMAND FOR INTELLIGENT PRODUCTION, DISTRIBUTION, AND CONSUMPTION OF ENERGY AND UTILITIES LED TO THE GROWTH OF PRODUCT ANALYTICS SOLUTIONS IN THIS VERTICAL124
TABLE 68ENERGY AND UTILITIES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)124
TABLE 69ENERGY AND UTILITIES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)124
11.10OTHER VERTICALS125
TABLE 70OTHER VERTICALS: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)125
TABLE 71OTHER VERTICALS: PRODUCT ANALYTICS MARKET SIZE, BY REGION,
2021–2026 (USD MILLION)125
12PRODUCT ANALYTICS MARKET, BY REGION126
12.1INTRODUCTION127
FIGURE 44CHINA TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD127
FIGURE 45ASIA PACIFIC TO WITNESS THE HIGHEST CAGR DURING THE FORECAST PERIOD127
TABLE 72PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)128
TABLE 73PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)128
12.2NORTH AMERICA129
12.2.1NORTH AMERICA: PRODUCT ANALYTICS MARKET DRIVERS129
12.2.2NORTH AMERICA: COVID-19 IMPACT130
12.2.3NORTH AMERICA: REGULATIONS130
12.2.3.1Personal Information Protection and Electronic Documents Act (PIPEDA)130
12.2.3.2Gramm–Leach–Bliley Act131
12.2.3.3Health Insurance Portability and Accountability Act of 1996131
12.2.3.4Federal Information Security Management Act131
12.2.3.5Federal Information Processing Standards131
12.2.3.6California Consumer Privacy Act132
FIGURE 46NORTH AMERICA: MARKET SNAPSHOT133
TABLE 74NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)133
TABLE 75NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)134
TABLE 76NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION)134
TABLE 77NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION)134
TABLE 78NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)134
TABLE 79NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)135
TABLE 80NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)135
TABLE 81NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)135
TABLE 82NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE,
2015–2020 (USD MILLION)135
TABLE 83NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE,
2021–2026 (USD MILLION)136
TABLE 84NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER,
2015–2020 (USD MILLION)136
TABLE 85NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER,
2021–2026 (USD MILLION)136
TABLE 86NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)137
TABLE 87NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)137
TABLE 88NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY,
2015–2020 (USD MILLION)138
TABLE 89NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION)138
12.2.4UNITED STATES138
12.2.4.1Rapid adoption and use of digitally innovative solutions, the presence of tech-giants, and the growth of social media platforms to drive the product analytics market growth138
12.2.5CANADA139
12.2.5.1Startup ecosystem and the growth in the need for real-time decision-making to drive the growth of product analytics solutions in Canada139
 
12.3EUROPE139
12.3.1EUROPE: PRODUCT ANALYTICS MARKET DRIVERS139
12.3.2EUROPE: COVID-19 IMPACT140
12.3.3EUROPE: REGULATIONS140
12.3.3.1General Data Protection Regulation140
12.3.3.2European Committee for Standardization141
TABLE 90EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION)141
TABLE 91EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)141
TABLE 92EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION)141
TABLE 93EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION)141
TABLE 94EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)142
TABLE 95EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)142
TABLE 96EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)142
TABLE 97EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)142
TABLE 98EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY MODE,
2015–2020 (USD MILLION)143
TABLE 99EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY MODE,
2021–2026 (USD MILLION)143
TABLE 100EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY END USER,
2015–2020 (USD MILLION)143
TABLE 101EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY END USER,
2021–2026 (USD MILLION)143
TABLE 102EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2020 (USD MILLION)144
TABLE 103EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)144
TABLE 104EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)145
TABLE 105EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION)145
12.3.4UNITED KINGDOM145
12.3.4.1Advanced IT infrastructure and skilled workforce to drive the growth of product analytics solutions in the UK145
12.3.5GERMANY146
12.3.5.1Government initiatives for technological developments in the manufacturing vertical to drive the growth of product analytics solutions in Germany146
 
12.3.6FRANCE146
12.3.6.1Heavy R&D investments, digitalization and strong hold of retail, aerospace and defense, and manufacturing verticals to drive the growth of the product analytics market in France146
12.3.7REST OF EUROPE146
12.4ASIA PACIFIC147
12.4.1ASIA PACIFIC: PRODUCT ANALYTICS MARKET DRIVERS147
12.4.2ASIA PACIFIC: COVID-19 IMPACT147
12.4.3ASIA PACIFIC: REGULATIONS148
12.4.3.1Personal Data Protection Act148
12.4.3.2International Organization for Standardization 27001148
FIGURE 47ASIA PACIFIC: MARKET SNAPSHOT149
TABLE 106ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2020 (USD MILLION)149
TABLE 107ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT,
2021–2026 (USD MILLION)150
TABLE 108ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE,
2015–2020 (USD MILLION)150
TABLE 109ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE,
2021–2026 (USD MILLION)150
TABLE 110ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)150
TABLE 111ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)151
TABLE 112ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)151
TABLE 113ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)151
TABLE 114ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY MODE,
2015–2020 (USD MILLION)151
TABLE 115ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY MODE,
2021–2026 (USD MILLION)152
TABLE 116ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY END USER,
2015–2020 (USD MILLION)152
TABLE 117ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY END USER,
2021–2026 (USD MILLION)152
TABLE 118ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2020 (USD MILLION)153
TABLE 119ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)153
TABLE 120ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY,
2015–2020 (USD MILLION)154
TABLE 121ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION)154
12.4.4CHINA154
12.4.4.1Exponential growth of internet penetration and eCommerce players to drive the growth of product analytics solutions in China154
 
12.4.5JAPAN155
12.4.5.1Rise of innovative technologies and collaboration between governments and businesses for digital transformation in Japan155
12.4.6SOUTH KOREA155
12.4.6.1Heavy investments in R&D for innovative technologies by the government in South Korea led to the growth of the product analytics solutions155
12.5MIDDLE EAST AND AFRICA155
12.5.1MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET DRIVERS156
12.5.2MIDDLE EAST AND AFRICA: COVID-19 IMPACT156
12.5.3MIDDLE EAST AND AFRICA: REGULATIONS156
12.5.3.1Israeli Privacy Protection Regulations (Data Security), 5777-2017156
12.5.3.2GDPR Applicability in KSA157
12.5.3.3Protection of Personal Information Act157
TABLE 122MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE,
BY COMPONENT, 2015–2020 (USD MILLION)157
TABLE 123MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE,
BY COMPONENT, 2021–2026 (USD MILLION)157
TABLE 124MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)158
TABLE 125MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)158
TABLE 126MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)158
TABLE 127MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)158
TABLE 128MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)159
TABLE 129MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)159
TABLE 130MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2015–2020 (USD MILLION)159
TABLE 131MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2021–2026 (USD MILLION)159
TABLE 132MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2015–2020 (USD MILLION)160
TABLE 133MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2021–2026 (USD MILLION)160
TABLE 134MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE,
BY VERTICAL, 2015–2020 (USD MILLION)160
TABLE 135MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE,
BY VERTICAL, 2021–2026 (USD MILLION)161
TABLE 136MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE,
BY COUNTRY, 2015–2020 (USD MILLION)161
TABLE 137MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE,
BY COUNTRY, 2021–2026 (USD MILLION)161
 
12.5.4MIDDLE EAST162
12.5.4.1Shift of countries in the Middle East toward digital innovations drives the adoption of product analytics solutions in the region162
12.5.5AFRICA162
12.5.5.1Growing digitalization in African countries to offer opportunities for deploying product analytics solutions in Africa162
12.6LATIN AMERICA162
12.6.1LATIN AMERICA: PRODUCT ANALYTICS MARKET DRIVERS162
12.6.2LATIN AMERICA: COVID-19 IMPACT163
12.6.3LATIN AMERICA: REGULATIONS163
12.6.3.1Brazil Data Protection Law163
12.6.3.2Argentina Personal Data Protection Law No. 25.326163
TABLE 138LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)164
TABLE 139LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)164
TABLE 140LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)164
TABLE 141LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)165
TABLE 142LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)165
TABLE 143LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)165
TABLE 144LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)165
TABLE 145LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)166
TABLE 146LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE,
2015–2020 (USD MILLION)166
TABLE 147LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE,
2021–2026 (USD MILLION)166
TABLE 148LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER,
2015–2020 (USD MILLION)166
TABLE 149LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER,
2021–2026 (USD MILLION)167
TABLE 150LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2020 (USD MILLION)167
TABLE 151LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL,
2021–2026 (USD MILLION)168
TABLE 152LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY,
2015–2020 (USD MILLION)168
TABLE 153LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY,
2021–2026 (USD MILLION)168
12.6.4BRAZIL169
12.6.4.1Increased use of data center services in industries such as media and entertainment, banking and financial services, and government organizations to increase the demand in Brazil169
12.6.5MEXICO169
12.6.5.1SMEs adopt digital analytics platforms to streamline business processes, enhance product offerings, fulfill customer demands, and improve the overall enterprise performance169
12.6.6REST OF LATIN AMERICA169
13COMPETITIVE LANDSCAPE170
13.1OVERVIEW170
13.2REVENUE ANALYSIS170
FIGURE 48REVENUE ANALYSIS FOR KEY COMPANIES IN THE PAST FIVE YEARS170
13.3MARKET SHARE ANALYSIS170
FIGURE 49PRODUCT ANALYTICS MARKET: MARKET SHARE ANALYSIS171
TABLE 154PRODUCT ANALYTICS MARKET: DEGREE OF COMPETITION171
13.4COMPANY EVALUATION QUADRANT172
13.4.1STARS172
13.4.2EMERGING LEADERS172
13.4.3PERVASIVE PLAYERS172
13.4.4PARTICIPANTS172
FIGURE 50KEY PRODUCT ANALYTICS MARKET PLAYERS, COMPANY EVALUATION MATRIX, 2021173
13.5COMPETITIVE BENCHMARKING174
TABLE 155COMPANY PRODUCT FOOTPRINT174
TABLE 156COMPANY REGION FOOTPRINT175
13.6STARTUP/SME EVALUATION QUADRANT176
13.6.1PROGRESSIVE COMPANIES176
13.6.2RESPONSIVE COMPANIES176
13.6.3DYNAMIC COMPANIES177
13.6.4STARTING BLOCKS177
FIGURE 51STARTUP/SME PRODUCT ANALYTICS MARKET EVALUATION MATRIX, 2021177
13.7COMPETITIVE SCENARIO178
13.7.1PRODUCT LAUNCHES178
TABLE 157PRODUCT LAUNCHES, JANUARY 2018–MAY 2021178
13.7.2DEALS180
TABLE 158DEALS, JANUARY 2018– MAY 2021180
13.7.3OTHERS183
TABLE 159OTHERS, 2018–2021183
 
14COMPANY PROFILES184
14.1INTRODUCTION184
14.2KEY PLAYERS184
(Business Overview, Solutions, Key Insights, Recent Developments, MnM View)*
14.2.1IBM184
TABLE 160IBM: BUSINESS OVERVIEW184
FIGURE 52IBM: FINANCIAL OVERVIEW185
TABLE 161IBM: SOLUTIONS OFFERED185
TABLE 162IBM: PRODUCT LAUNCHES AND ENHANCEMENTS186
TABLE 163IBM: DEALS187
14.2.2ORACLE189
TABLE 164ORACLE: BUSINESS OVERVIEW189
FIGURE 53ORACLE: FINANCIAL OVERVIEW190
TABLE 165ORACLE: SOLUTIONS OFFERED190
TABLE 166ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS191
TABLE 167ORACLE: DEALS192
14.2.3GOOGLE194
TABLE 168GOOGLE: BUSINESS AND FINANCIAL OVERVIEW194
FIGURE 54GOOGLE: FINANCIAL OVERVIEW195
TABLE 169GOOGLE: SOLUTION OFFERED195
TABLE 170GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS196
TABLE 171GOOGLE: DEALS196
14.2.4SALESFORCE198
TABLE 172SALESFORCE: BUSINESS OVERVIEW198
FIGURE 55SALESFORCE: FINANCIAL OVERVIEW199
TABLE 173SALESFORCE: SOLUTIONS OFFERED199
TABLE 174SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS200
TABLE 175SALESFORCE: DEALS201
14.2.5ADOBE204
TABLE 176ADOBE: BUSINESS OVERVIEW204
FIGURE 56ADOBE: FINANCIAL OVERVIEW205
TABLE 177ADOBE: SOLUTION OFFERED205
TABLE 178ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS206
TABLE 179ADOBE: DEALS206
14.2.6VERITONE208
TABLE 180VERITONE: BUSINESS OVERVIEW208
FIGURE 57VERITONE: FINANCIAL OVERVIEW209
TABLE 181VERITONE: SOLUTION OFFERED209
TABLE 182VERITONE: PRODUCT LAUNCHES AND ENHANCEMENTS210
TABLE 183VERITONE: DEALS210

14.2.7MEDALLIA212
TABLE 184MEDALLIA: BUSINESS OVERVIEW212
FIGURE 58MEDALLIA: FINANCIAL OVERVIEW213
TABLE 185MEDALLIA: SOLUTIONS OFFERED213
TABLE 186MEDALLIA: PRODUCT LAUNCHES AND ENHANCEMENTS214
TABLE 187MEDALLIA: DEALS215
14.2.8AMPLITUDE216
TABLE 188AMPLITUDE: BUSINESS OVERVIEW216
TABLE 189AMPLITUDE: SOLUTIONS OFFERED216
TABLE 190AMPLITUDE: PRODUCT LAUNCHES AND ENHANCEMENTS217
TABLE 191AMPLITUDE: DEALS217
TABLE 192AMPLITUDE: OTHERS218
14.2.9PENDO219
TABLE 193PENDO: BUSINESS OVERVIEW219
TABLE 194PENDO: SOLUTIONS OFFERED219
TABLE 195PENDO: PRODUCT LAUNCHES AND ENHANCEMENTS220
TABLE 196PENDO: DEALS220
TABLE 197PENDO: OTHERS221
14.2.10GAINSIGHT222
TABLE 198GAINSIGHT: BUSINESS OVERVIEW222
TABLE 199GAINSIGHT: SOLUTIONS OFFERED222
TABLE 200GAINSIGHT: PRODUCT LAUNCHES AND ENHANCEMENTS223
TABLE 201GAINSIGHT: DEALS224
14.2.11HEAP225
TABLE 202HEAP: BUSINESS OVERVIEW225
TABLE 203HEAP: SOLUTIONS OFFERED225
TABLE 204HEAP: PRODUCT LAUNCHES AND ENHANCEMENTS226
TABLE 205HEAP: DEALS226
TABLE 206HEAP: OTHERS227
14.2.12MIXPANEL228
TABLE 207MIXPANEL: BUSINESS OVERVIEW228
TABLE 208MIXPANEL: SOLUTIONS OFFERED228
TABLE 209MIXPANEL: PRODUCT LAUNCHES AND ENHANCEMENTS229
TABLE 210MIXPANEL: DEALS229
TABLE 211MIXPANEL: OTHERS230
14.2.13COPPER231
TABLE 212COPPER: BUSINESS OVERVIEW231
TABLE 213COPPER: SOLUTIONS OFFERED231
TABLE 214COPPER: DEALS232
TABLE 215COPPER: OTHERS233
14.2.14USERIQ234
TABLE 216USERIQ: BUSINESS OVERVIEW234
TABLE 217USERIQ: SOLUTIONS OFFERED234
TABLE 218USERIQ: DEALS235
TABLE 219USERIQ: OTHERS235
14.2.15LATENTVIEW ANALYTICS236
TABLE 220LATENTVIEW ANALYTICS: BUSINESS OVERVIEW236
TABLE 221LATENTVIEW ANALYTICS: SOLUTIONS OFFERED236
TABLE 222LATENTVIEW ANALYTICS: PRODUCT LAUNCHES AND ENHANCEMENTS237
TABLE 223LATENTVIEW ANALYTICS: DEALS237
14.2.16COUNTLY238
14.2.17PLYTIX239
14.2.18RISKEDGE SOLUTIONS240
14.2.19KISSMETRICS241
14.2.20WOOPRA242
14.2.21PIWIK PRO243
*Details on Business Overview, Solutions, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.
14.3START-UP/SME PROFILES244
14.3.1SMARTLOOK244
14.3.2LOGROCKET245
14.3.3AURYC246
14.3.4QUANTUM METRIC247
14.3.5CUX.IO248
14.3.6INNERTRENDS249
14.3.7GROWTHSIMPLE250
14.3.8OMNIPANEL250
14.3.9PRODUCTLIFT251
14.3.10REFINER252
15ADJACENT AND RELATED MARKETS253
15.1INTRODUCTION253
15.2CUSTOMER JOURNEY ANALYTICS MARKET— GLOBAL FORECAST TO 2026253
15.2.1MARKET DEFINITION253
15.2.2MARKET OVERVIEW253
15.2.2.1Customer journey analytics market, by component253
TABLE 224CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT,
2015–2019 (USD MILLION)254
TABLE 225CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT,
2020–2026 (USD MILLION)254
TABLE 226SERVICES: CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY TYPE,
2015–2019 (USD MILLION)254
TABLE 227SERVICES: CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY TYPE,
2020–2026 (USD MILLION)254
15.2.2.2Customer journey analytics market, by application255
TABLE 228CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION,
2015–2019 (USD MILLION)255
TABLE 229CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION,
2020–2026 (USD MILLION)256
15.2.2.3Customer journey analytics market, by deployment mode256
TABLE 230CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2019 (USD MILLION)256
TABLE 231CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)257
15.2.2.4Customer journey analytics market, by organization size257
TABLE 232CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION)257
TABLE 233CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)258
15.2.2.5Customer journey analytics market, by industry vertical258
TABLE 234CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY VERTICAL,
2015–2019 (USD MILLION)258
TABLE 235CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY VERTICAL,
2020–2026 (USD MILLION)259
15.2.2.6Customer journey analytics market, by region259
TABLE 236CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY REGION,
2015–2019 (USD MILLION)259
TABLE 237CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)260
15.3MOBILE APPS AND WEB ANALYTICS MARKET – GLOBAL FORECAST TO 2025260
15.3.1MARKET DEFINITION260
15.3.2MARKET OVERVIEW260
15.3.2.1Mobile apps and web analytics market, by component260
TABLE 238MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT,
2016–2019 (USD MILLION)261
TABLE 239MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT,
2019–2025 (USD MILLION)261
15.3.2.2Mobile apps and web analytics market, by application261
TABLE 240MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION,
2016–2019 (USD MILLION)262
TABLE 241MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION,
2019–2025 (USD MILLION)262
15.3.2.3Mobile apps and web analytics market, by deployment mode263
TABLE 242MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)263
TABLE 243MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)263
15.3.2.4Mobile apps and web analytics market, by organization size263
TABLE 244MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)264
TABLE 245MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)264
 
15.3.2.5Mobile apps and web analytics market, by industry vertical264
TABLE 246MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION)265
TABLE 247MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION)265
15.3.2.6Mobile apps and web analytics market, by region266
TABLE 248MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION,
2016–2019 (USD MILLION)266
TABLE 249MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION,
2019–2025 (USD MILLION)266
16APPENDIX267
16.1DISCUSSION GUIDE267
16.2KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL273
16.3AVAILABLE CUSTOMIZATIONS275
16.4RELATED REPORTS275
16.5AUTHOR DETAILS276

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