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製品分析世界市場予測

出版：MarketsandMarkets

Product Analytics Market with Covid-19 Impact Analysis by Component, Mode (Tracking Data, Analyzing Data), End User (Sales & Marketing Professionals, Consumer Engagement), Deployment Mode, Organization Size, Vertical, & Region – Global Forecast to 2026
種別英文調査報告書
出版MarketsandMarkets
出版年月2021年7 月
ページ数278
図表数307
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レポート目次 お問合せ
–Covidを使用した製品分析市場-19コンポーネント、モード（追跡データ、分析データ）、エンドユーザー（セールス＆マーケティングプロフェッショナル、消費者エンゲージメント）、展開モード、組織規模、業種、地域別の影響分析The global product analytics market size to grow from USD 9.6 billion in 2021 to USD 25.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 21.3% during the forecast period. Various factors such as growing need to improve customer behavior management to deliver personalized recommendations of products, increasing demand for advanced analytics tools to ensure market competitiveness, and growing adoption of big data and other related technologies are expected to drive the adoption of product analytics solutions and services. COVID-19’s global impact has shown that interconnectedness plays an important role in international cooperation. As a result, several governments started rushing toward identifying, evaluating, and procuring reliable solutions powered by AI. Advanced analytics and AI are invaluable to organizations managing uncertainty in real-time, but most predictive models rely on historical patterns. The use of advanced analytics and AI has accelerated in the COVID-19 pandemic period. This has helped organizations engage customers through digital channels, manage fragile and complex supply chains, and support workers through disruption to their work and lives. At the same time, leaders have identified a major weakness in their analytics strategy: the reliance on historical data for algorithmic models. From customer behavior to supply and demand patterns, historical patterns, and the assumption of continuity are empowering the predictive models. Technology and service providers have been facing significant disruption to their businesses from COVID-19. It has become important for product managers to evaluate the critical ways in which the pandemic affects their teams so they can mitigate the negative effects and plan for recovery. Product managers serve at the intersection of different functions. They glue together product, engineering, and design. However, as the COVID-19 has been changing the product landscape, these relationships have gone remote and that is not the only problem teams are tackling. As many of the world’s major economies work to address the second wave of COVID-19, it would be an appropriate time to look at how the pandemic has changed product management. Hence, the COVID-19 pandemic has disrupted the global financial markets and has created panic, uncertainty, and distraction in the operations of global corporations. The cloud segment to have the largest market size during the forecast periodBy deployment mode, the product analytics market has been segmented into on-premises and cloud. The market size of the cloud deployment mode is estimated to be the largest and projected to have the highest CAGR during the forecast period. The cloud-based deployment helps businesses more efficiently process and report data findings, enhance collaboration, and enable decision-makers to get faster access to business intelligence leading to its higher adoption in the product analytics market.The SMEs segment to hold higher CAGR during the forecast periodThe Product analytics market has been segmented by organization size into large enterprises and SMEs. The market for SMEs is expected to register a higher CAGR during the forecast period as cloud-based solutions and services help them improve business performance and enhance productivity. Whereas the large enterprises segment is expected to hold a larger market share in the product analytics market during the forecast period due to the affordability and the acceptance of emerging technologies.Among regions, APAC to hold higher CAGR during the forecast periodAPAC is expected to grow at a good pace during the forecast period. Opportunities for smaller analytics vendors to introduce product analytics solutions for numerous sectors have also increased. All these factors are responsible for the expeditious growth of the product analytics market in the region. Companies operating in APAC continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan, and South Korea have displayed ample growth opportunities in the product analytics market.Breakdown of primariesIn-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the Product analytics market. By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%By Designation: C-Level Executives: 35%, D-Level Executives: 25%, and Managers: 40%By Region: APAC: 30%, Europe: 30%, North America: 25%, MEA: 10%, Latin America: 5%The report includes the study of key players offering Product analytics solutions and services. It profiles major vendors in the global Product analytics market. The major vendors in the global Product analytics market include Google (US), IBM (US), Oracle (US), Adobe (US), Salesforce (US), Medallia (US), Veritone (US), LatentView Analytics (US), Mixpanel (US), Amplitude (US), Pendo (US), Kissmetrics (US), Gainsight (US), UserIQ (US), Copper CRM (US), Countly (UK), Heap (US), Plytix (Denmark), Risk Edge Solutions (India), Woopra (US), Piwik PRO (Poland), Smartlook (Czech Republic), LogRocket (US), Auryc (US), Quantum Metric (US), cux.io (Germany), Refiner (France), InnerTrends (England), GrowthSimple (US), OmniPanel (US), and Productlift (Canada).Research CoverageThe market study covers the product analytics market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, deployment mode, organization size, mode, end user, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.Key Benefits of Buying the Report The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall product analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

目次

1INTRODUCTION261.1INTRODUCTION TO COVID-19261.2COVID-19 HEALTH ASSESSMENT26FIGURE 1COVID-19: GLOBAL PROPAGATION26FIGURE 2COVID-19 PROPAGATION: SELECT COUNTRIES271.3COVID-19 ECONOMIC ASSESSMENT28FIGURE 3REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020281.3.1COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT29FIGURE 4CRITERIA IMPACTING THE GLOBAL ECONOMY29FIGURE 5SCENARIOS IN TERMS OF RECOVERY OF THE GLOBAL ECONOMY301.4OBJECTIVES OF THE STUDY311.5MARKET DEFINITION311.5.1INCLUSIONS AND EXCLUSIONS311.6MARKET SCOPE321.6.1MARKET SEGMENTATION331.6.2REGIONS COVERED331.6.3YEARS CONSIDERED FOR THE STUDY341.7CURRENCY CONSIDERED34TABLE 1UNITED STATES DOLLAR EXCHANGE RATE, 2018–2020341.8STAKEHOLDERS341.9SUMMARY OF CHANGES352RESEARCH METHODOLOGY362.1RESEARCH DATA36FIGURE 6PRODUCT ANALYTICS MARKET: RESEARCH DESIGN362.1.1SECONDARY DATA372.1.2PRIMARY DATA37TABLE 2PRIMARY INTERVIEWS372.1.2.1Breakup of primary profiles382.1.2.2Key industry insights382.2MARKET BREAKUP AND DATA TRIANGULATION39FIGURE 7DATA TRIANGULATION392.3MARKET SIZE ESTIMATION40FIGURE 8PRODUCT ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES402.3.1TOP-DOWN APPROACH402.3.2BOTTOM-UP APPROACH41FIGURE 9MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY-SIDE): REVENUE FROM SOLUTIONS/SERVICES OF THE PRODUCT ANALYTICS MARKET41FIGURE 10MARKET SIZE ESTIMATION METHODOLOGY- APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF THE PRODUCT ANALYTICS MARKET42FIGURE 11MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF THE PRODUCT ANALYTICS MARKET43FIGURE 12MARKET SIZE ESTIMATION METHODOLOGY-APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF PRODUCT ANALYTICS THROUGH OVERALL PRODUCT ANALYTICS SPENDING432.4MARKET FORECAST44TABLE 3FACTOR ANALYSIS442.5COMPANY EVALUATION MATRIX METHODOLOGY45FIGURE 13COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE462.6STARTUP/SME EVALUATION MATRIX METHODOLOGY47FIGURE 14STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE472.7ASSUMPTIONS FOR THE STUDY472.8LIMITATIONS OF THE STUDY492.9IMPLICATIONS OF COVID-19 ON THE PRODUCT ANALYTICS MARKET50FIGURE 15QUARTERLY IMPACT OF COVID-19 DURING 2020–2021503EXECUTIVE SUMMARY52TABLE 4GLOBAL PRODUCT ANALYTICS MARKET SIZE AND GROWTH RATE, 2015–2020 (USD MILLION, Y-O-Y%)53TABLE 5GLOBAL PRODUCT ANALYTICS MARKET SIZE AND GROWTH RATE, 2021–2026 (USD MILLION, Y-O-Y%)53FIGURE 16SOLUTIONS SEGMENT TO HOLD A LARGER MARKET SIZE IN 202154FIGURE 17PROFESSIONAL SERVICES SEGMENT TO HOLD A LARGER MARKET SHARE IN 202154FIGURE 18TRACKING DATA SEGMENT TO HOLD A LARGER MARKET SIZE IN 202154FIGURE 19CLOUD SEGMENT TO HOLD A LARGER MARKET SIZE IN 202155FIGURE 20LARGE ENTERPRISES SEGMENT TO HOLD A LARGER MARKET SHARE IN 202155FIGURE 21MANUFACTURERS SEGMENT TO HOLD THE LARGEST MARKET SIZE IN 202155FIGURE 22RETAIL AND CONSUMER GOODS VERTICAL TO HOLD THE LARGEST MARKET SIZE IN 202156FIGURE 23NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARE IN 2021564PREMIUM INSIGHTS574.1ATTRACTIVE OPPORTUNITIES IN THE PRODUCT ANALYTICS MARKET57FIGURE 24GROWING NEED TO ENSURE MARKET COMPETITIVENESS TO BOOST THE PRODUCT ANALYTICS MARKET GROWTH574.2PRODUCT ANALYTICS MARKET, BY VERTICAL57FIGURE 25RETAIL AND CONSUMER GOODS VERTICAL TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD574.3PRODUCT ANALYTICS MARKET, BY REGION58FIGURE 26NORTH AMERICA TO HOLD THE LARGEST MARKET SHARE BY 2026584.4PRODUCT ANALYTICS MARKET, TOP THREE END USERS AND VERTICALS58FIGURE 27DESIGNERS AND RETAIL AND CONSUMER GOODS SEGMENT TO HOLD THE LARGEST MARKET SHARES BY 2026585MARKET OVERVIEW AND INDUSTRY TRENDS595.1INTRODUCTION595.2MARKET DYNAMICS59FIGURE 28DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: PRODUCT ANALYTICS MARKET595.2.1DRIVERS605.2.1.1Growing need to improve customer behavior management to deliver personalized recommendation of products605.2.1.2Increasing demand for advanced analytics tools to ensure market competitiveness605.2.1.3Growing adoption of big data and other related technologies605.2.2RESTRAINTS615.2.2.1Growing concerns over data privacy and security615.2.3OPPORTUNITIES615.2.3.1Rising demand for real-time analytics solutions615.2.3.2Product analytics and intelligence tools to play a key role in the post-COVID-19 era615.2.4CHALLENGES625.2.4.1Integration of data from data silos625.2.4.2Reluctance to adopt advanced analytical technologies625.3INVESTMENTS IN ANALYTICS62TABLE 6MAJOR INVESTMENTS IN ANALYTICS, 2018–2021625.4ACQUISITIONS IN THE PRODUCT ANALYTICS MARKET64TABLE 7MAJOR ACQUISITIONS IN THE PRODUCT ANALYTICS MARKET BETWEEN 2018 AND 2021645.5REVENUE SHIFT – YC/YCC SHIFT FOR PRODUCT ANALYTICS MARKET64FIGURE 29PRODUCT ANALYTICS MARKET: YC/YCC SHIFT645.6PATENT ANALYSIS655.6.1METHODOLOGY655.6.2DOCUMENT TYPE65TABLE 8PATENTS FILED, 2018–2021655.6.3INNOVATION AND PATENT APPLICATIONS65FIGURE 30TOTAL NUMBER OF PATENTS GRANTED IN A YEAR, 2018–2021665.6.3.1Top applicants66FIGURE 31TOP TEN COMPANIES WITH THE HIGHEST NUMBER OF PATENT APPLICATIONS, 2018–202166TABLE 9TOP TEN PATENT OWNERS (US) IN THE PRODUCT ANALYTICS MARKET, 2018–2021665.7CASE STUDY ANALYSIS675.7.1HOW LENDINGCLUB SERVES MORE CUSTOMERS WITH DATA INSIGHTS BACKED BY HEAP675.7.2HOW ONEBRIDGE SOLUTIONS USED PENDO FEEDBACK TO CREATE THE BEST POSSIBLE PRODUCT685.7.3CLOROX USED MIXPANEL FOR BUILDING A PERSONALIZED EXPERIENCE FOR CUSTOMERS TO INCREASE ENGAGEMENT AND BRAND LOYALTY ON THE HIDDEN VALLEY RANCH WEBSITE685.7.4WHY HUBSPOT CHOSE AMPLITUDE FOR PRODUCT ANALYTICS OVER A HOMEGROWN SOLUTION695.7.5USERIQ PROVIDES BIM ONE WITH AN ALL-IN-ONE SOLUTION AND IMPROVES NPS RESPONSE RATES BY 5X695.7.6SPRINT SAW AN 18% AVERAGE LIFT ACROSS KPI’S WITH THE HELP OF ADOBE ANALYTICS AND TARGET705.7.7HOW ACROLINX ACHIEVED 14.8% INCREASE IN PRODUCT AND SERVICE QUALITY WITH THE RIGHT DATA BY PIWIKPRO705.8PRODUCT ANALYTICS: EVOLUTION71FIGURE 32EVOLUTION OF PRODUCT ANALYTICS715.9PRODUCT ANALYTICS: ECOSYSTEM72FIGURE 33ECOSYSTEM OF PRODUCT ANALYTICS725.10PRODUCT ANALYTICS MARKET: COVID-19 IMPACT72FIGURE 34PRODUCT ANALYTICS MARKET TO WITNESS GROWTH SPIKE BETWEEN 2020 AND 2021735.11VALUE/SUPPLY CHAIN ANALYSIS73FIGURE 35VALUE/SUPPLY CHAIN ANALYSIS73TABLE 10PRODUCT ANALYTICS MARKET: VALUE/SUPPLY CHAIN745.12PRICING MODEL ANALYSIS755.13TECHNOLOGY ANALYSIS755.13.1ARTIFICIAL INTELLIGENCE, MACHINE LEARNING, AND PRODUCT ANALYTICS765.13.2CLOUD COMPUTING AND PRODUCT ANALYTICS765.13.3BIG DATA AND PRODUCT ANALYTICS765.13.4BUSINESS INTELLIGENCE AND PRODUCT ANALYTICS775.14PORTER’S FIVE FORCES ANALYSIS77FIGURE 36PRODUCT ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS77TABLE 11PRODUCT ANALYTICS MARKET: PORTER’S FIVE FORCES ANALYSIS785.14.1THREAT OF NEW ENTRANTS785.14.2THREAT OF SUBSTITUTES785.14.3BARGAINING POWER OF SUPPLIERS785.14.4BARGAINING POWER OF BUYERS795.14.5INTENSITY OF COMPETITIVE RIVALRY795.15REGULATORY IMPLICATIONS795.15.1INTRODUCTION795.15.2SARBANES-OXLEY ACT OF 2002795.15.3GENERAL DATA PROTECTION REGULATION805.15.4BASEL806PRODUCT ANALYTICS MARKET, BY COMPONENT816.1INTRODUCTION826.1.1COMPONENTS: COVID-19 IMPACT82FIGURE 37THE SERVICES SEGMENT TO REGISTER A HIGHER CAGR DURING THE FORECAST PERIOD82TABLE 12PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)83TABLE 13PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)836.2SOLUTIONS836.2.1GROWING ADOPTION BY ENTERPRISE AND WITH ADVANCEMENTS IN PRODUCT ANALYTICS SOLUTIONS BOOST THE GROWTH RATE OF SOLUTIONS83TABLE 14PRODUCT ANALYTICS SOLUTIONS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)84TABLE 15PRODUCT ANALYTICS SOLUTIONS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)846.3SERVICES84FIGURE 38MANAGED SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD85TABLE 16PRODUCT ANALYTICS SERVICES MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)85TABLE 17PRODUCT ANALYTICS SERVICES MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)85TABLE 18PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)86TABLE 19PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)866.3.1PROFESSIONAL SERVICES866.3.1.1Growing requirement for customized solutions to boost the professional services industry86TABLE 20PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)86TABLE 21PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)876.3.2MANAGED SERVICES876.3.2.1Customers with ongoing demands and alterations in the solutions to support managed services87TABLE 22MANAGED SERVICES MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)87TABLE 23MANAGED SERVICES MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)887PRODUCT ANALYTICS MARKET, BY DEPLOYMENT MODE897.1INTRODUCTION907.1.1DEPLOYMENT MODES: COVID-19 IMPACT90FIGURE 39CLOUD SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD90TABLE 24PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)91TABLE 25PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)917.2CLOUD917.2.1REDUCED OPERATIONAL COST AND HIGHER SCALABILITY TO ENABLE GROWTH IN CLOUD-BASED DEPLOYMENTS91TABLE 26CLOUD: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)92TABLE 27CLOUD: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)927.3ON-PREMISES927.3.1WITH THE GROWING THREAT OF DATA THEFTS, SOME ORGANIZATIONS PREFER PRODUCT ANALYTICS SOLUTIONS TO REMAIN ON-PREMISES92TABLE 28ON-PREMISES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)93TABLE 29ON-PREMISES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)938PRODUCT ANALYTICS MARKET, BY ORGANIZATION SIZE948.1INTRODUCTION958.1.1ORGANIZATION SIZE: COVID-19 IMPACT95FIGURE 40SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD95TABLE 30PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)96TABLE 31PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)968.2LARGE ENTERPRISES968.2.1MANUFACTURING AND AUTOMOTIVE VERTICALS TO DRIVE THE ADOPTION OF PRODUCT ANALYTICS SOLUTIONS ACROSS LARGE ENTERPRISES96TABLE 32LARGE ENTERPRISES PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)97TABLE 33LARGE ENTERPRISES PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)978.3SMALL AND MEDIUM-SIZED ENTERPRISES978.3.1ROBUST CLOUD-BASED DEPLOYMENTS TO LEAD SMALL AND MEDIUM-SIZED ENTERPRISES TO RECORD A HIGHER GROWTH RATE97TABLE 34SMALL AND MEDIUM-SIZED ENTERPRISES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)98TABLE 35SMALL AND MEDIUM-SIZED ENTERPRISES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)989PRODUCT ANALYTICS MARKET, BY MODE999.1INTRODUCTION1009.1.1MODES: COVID-19 IMPACT100FIGURE 41ANALYZING DATA SEGMENT TO RECORD A HIGHER GROWTH RATE DURING THE FORECAST PERIOD100TABLE 36PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2015–2020 (USD MILLION)100TABLE 37PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2021–2026 (USD MILLION)1019.2TRACKING DATA1019.2.1RISING NEED FOR DETAILED INFORMATION AND TRACKING METRICS LED TO THE RAPID ADOPTION OF DATA TRACKING101TABLE 38TRACKING DATA: PRODUCT ANALYTICS MARKET, BY REGION, 2015–2020 (USD MILLION)101TABLE 39TRACKING DATA: PRODUCT ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)1029.3ANALYZING DATA1029.3.1RISING NEED FOR DATA ANALYSIS OWING TO BUSINESS INTELLIGENCE AND PRODUCT USAGE102TABLE 40ANALYZING DATA: PRODUCT ANALYTICS MARKET, BY REGION, 2015–2020 (USD MILLION)102TABLE 41ANALYZING DATA: PRODUCT ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)10310PRODUCT ANALYTICS MARKET, BY END USER10410.1INTRODUCTION10510.1.1END USER: COVID-19 IMPACT105FIGURE 42DESIGNERS SEGMENT TO RECORD THE HIGHEST GROWTH RATE IN DEPLOYING PRODUCT ANALYTICS SOLUTIONS105TABLE 42PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2015–2020 (USD MILLION)106TABLE 43PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2021–2026 (USD MILLION)10610.2DESIGNERS10610.2.1DESIGNERS TO RELY MORE ON PRODUCT ANALYTICS SOLUTIONS FOR OFFERING ENHANCED USER EXPERIENCE106TABLE 44DESIGNERS IN PRODUCT ANALYTICS MARKET, BY REGION, 2015–2020 (USD MILLION)107TABLE 45DESIGNERS IN PRODUCT ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)10710.3MANUFACTURERS10710.3.1MANUFACTURERS RELY ON PRODUCT ANALYTICS SOLUTIONS TO ENABLE COST-EFFECTIVE PRODUCTION PLANS AND BOOST INNOVATION107TABLE 46MANUFACTURERS: PRODUCT ANALYTICS MARKET, BY REGION, 2015–2020 (USD MILLION)108TABLE 47MANUFACTURERS: PRODUCT ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)10810.4SALES AND MARKETING PROFESSIONALS10810.4.1ADVENT OF DIGITALIZATION ACROSS ALL VERTICALS TO BOOST THE DEPLOYMENT AND PERFORMANCE OF PRODUCT ANALYTICS SOLUTIONS IN SALES AND MARKETING PROFESSIONALS108TABLE 48SALES AND MARKETING PROFESSIONALS: PRODUCT ANALYTICS MARKET, BY REGION, 2015–2020 (USD MILLION)109TABLE 49SALES AND MARKETING PROFESSIONALS: PRODUCT ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)109 10.5CONSUMER ENGAGEMENT10910.5.1INCREASING DEMAND FOR ENHANCED USER EXPERIENCE AND INSIGHTS TO DRIVE THE GROWTH OF THE PRODUCT ANALYTICS MARKET BY CONSUMER ENGAGEMENT BUSINESSES109TABLE 50CONSUMER ENGAGEMENT IN PRODUCT ANALYTICS MARKET, BY REGION, 2015–2020 (USD MILLION)110TABLE 51CONSUMER ENGAGEMENT IN PRODUCT ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION)11011PRODUCT ANALYTICS MARKET, BY VERTICAL11111.1INTRODUCTION11211.1.1VERTICALS: COVID-19 IMPACT11211.1.2PRODUCT ANALYTICS: ENTERPRISE USE CASES113FIGURE 43HEALTHCARE AND PHARMACEUTICALS VERTICAL TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD114TABLE 52PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)114TABLE 53PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)11511.2BANKING, FINANCIAL SERVICES AND INSURANCE11511.2.1TO IMPROVE BUSINESS PERFORMANCE, REDUCE COST, AND CHURN WITH THE HELP OF PRODUCT ANALYTICS SOLUTIONS115TABLE 54BANKING, FINANCIAL SERVICES AND INSURANCE: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)116TABLE 55BANKING, FINANCIAL SERVICES AND INSURANCE: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)11611.3RETAIL AND CONSUMER GOODS11711.3.1ADOPTION OF PRODUCT ANALYTICS SOLUTIONS TO BOOST BUSINESS DECISION PERFORMANCE AND PROFIT MARGINS117TABLE 56RETAIL AND CONSUMER GOODS: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)117TABLE 57RETAIL AND CONSUMER GOODS: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)11811.4IT AND TELECOM11811.4.1USAGE OF SMARTPHONES, COMPLEXITY IN TELECOM INDUSTRY, AND INCREASING SERVICE PROVIDERS MAKING A RAPID GROWTH FOR PRODUCT ANALYTICS MARKET118TABLE 58IT AND TELECOM: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)119TABLE 59IT AND TELECOM: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)11911.5AUTOMOTIVE11911.5.1ADOPTION OF PRODUCT ANALYTICS SOLUTIONS FOR DATA-DRIVEN STRATEGIES, CUTTING COSTS, AVOID RISKS, AND DRIVE REVENUE119TABLE 60AUTOMOTIVE: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)120TABLE 61AUTOMOTIVE: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)12011.6MEDIA AND ENTERTAINMENT12011.6.1RISING CONTENT CONSUMPTION AND DIGITAL ENTERTAINMENT ADOPTION IS GENERATING DEMAND FOR PRODUCT ANALYTICS120TABLE 62MEDIA AND ENTERTAINMENT: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)121TABLE 63MEDIA AND ENTERTAINMENT: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)12111.7MANUFACTURING12111.7.1ADOPTION OF PRODUCT ANALYTICS TO BOOST PERFORMANCE AND IMPROVE DECISION-MAKING121TABLE 64MANUFACTURING: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)122TABLE 65MANUFACTURING: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)12211.8HEALTHCARE AND PHARMACEUTICALS12211.8.1REAL-TIME DECISION-MAKING TO PROVIDE NEW INNOVATIVE SOLUTIONS AND DELIVER PROPER INSIGHTS FOR PATIENTS LED TO A RISING NEED FOR PRODUCT ANALYTICS SOLUTIONS122TABLE 66HEALTHCARE AND PHARMACEUTICALS: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)123TABLE 67HEALTHCARE AND PHARMACEUTICALS: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)12311.9ENERGY AND UTILITIES12411.9.1GROWING DEMAND FOR INTELLIGENT PRODUCTION, DISTRIBUTION, AND CONSUMPTION OF ENERGY AND UTILITIES LED TO THE GROWTH OF PRODUCT ANALYTICS SOLUTIONS IN THIS VERTICAL124TABLE 68ENERGY AND UTILITIES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)124TABLE 69ENERGY AND UTILITIES: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)12411.10OTHER VERTICALS125TABLE 70OTHER VERTICALS: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)125TABLE 71OTHER VERTICALS: PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)12512PRODUCT ANALYTICS MARKET, BY REGION12612.1INTRODUCTION127FIGURE 44CHINA TO ACCOUNT FOR THE HIGHEST CAGR DURING THE FORECAST PERIOD127FIGURE 45ASIA PACIFIC TO WITNESS THE HIGHEST CAGR DURING THE FORECAST PERIOD127TABLE 72PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2015–2020 (USD MILLION)128TABLE 73PRODUCT ANALYTICS MARKET SIZE, BY REGION, 2021–2026 (USD MILLION)12812.2NORTH AMERICA12912.2.1NORTH AMERICA: PRODUCT ANALYTICS MARKET DRIVERS12912.2.2NORTH AMERICA: COVID-19 IMPACT13012.2.3NORTH AMERICA: REGULATIONS13012.2.3.1Personal Information Protection and Electronic Documents Act (PIPEDA)13012.2.3.2Gramm–Leach–Bliley Act13112.2.3.3Health Insurance Portability and Accountability Act of 199613112.2.3.4Federal Information Security Management Act13112.2.3.5Federal Information Processing Standards13112.2.3.6California Consumer Privacy Act132FIGURE 46NORTH AMERICA: MARKET SNAPSHOT133TABLE 74NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)133TABLE 75NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)134TABLE 76NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)134TABLE 77NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)134TABLE 78NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)134TABLE 79NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)135TABLE 80NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)135TABLE 81NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)135TABLE 82NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2015–2020 (USD MILLION)135TABLE 83NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2021–2026 (USD MILLION)136TABLE 84NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2015–2020 (USD MILLION)136TABLE 85NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2021–2026 (USD MILLION)136TABLE 86NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)137TABLE 87NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)137TABLE 88NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)138TABLE 89NORTH AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)13812.2.4UNITED STATES13812.2.4.1Rapid adoption and use of digitally innovative solutions, the presence of tech-giants, and the growth of social media platforms to drive the product analytics market growth13812.2.5CANADA13912.2.5.1Startup ecosystem and the growth in the need for real-time decision-making to drive the growth of product analytics solutions in Canada139 12.3EUROPE13912.3.1EUROPE: PRODUCT ANALYTICS MARKET DRIVERS13912.3.2EUROPE: COVID-19 IMPACT14012.3.3EUROPE: REGULATIONS14012.3.3.1General Data Protection Regulation14012.3.3.2European Committee for Standardization141TABLE 90EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)141TABLE 91EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)141TABLE 92EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)141TABLE 93EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)141TABLE 94EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)142TABLE 95EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)142TABLE 96EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)142TABLE 97EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)142TABLE 98EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2015–2020 (USD MILLION)143TABLE 99EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2021–2026 (USD MILLION)143TABLE 100EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2015–2020 (USD MILLION)143TABLE 101EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2021–2026 (USD MILLION)143TABLE 102EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)144TABLE 103EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)144TABLE 104EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)145TABLE 105EUROPE: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)14512.3.4UNITED KINGDOM14512.3.4.1Advanced IT infrastructure and skilled workforce to drive the growth of product analytics solutions in the UK14512.3.5GERMANY14612.3.5.1Government initiatives for technological developments in the manufacturing vertical to drive the growth of product analytics solutions in Germany146 12.3.6FRANCE14612.3.6.1Heavy R&D investments, digitalization and strong hold of retail, aerospace and defense, and manufacturing verticals to drive the growth of the product analytics market in France14612.3.7REST OF EUROPE14612.4ASIA PACIFIC14712.4.1ASIA PACIFIC: PRODUCT ANALYTICS MARKET DRIVERS14712.4.2ASIA PACIFIC: COVID-19 IMPACT14712.4.3ASIA PACIFIC: REGULATIONS14812.4.3.1Personal Data Protection Act14812.4.3.2International Organization for Standardization 27001148FIGURE 47ASIA PACIFIC: MARKET SNAPSHOT149TABLE 106ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)149TABLE 107ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)150TABLE 108ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)150TABLE 109ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)150TABLE 110ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)150TABLE 111ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)151TABLE 112ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)151TABLE 113ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)151TABLE 114ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2015–2020 (USD MILLION)151TABLE 115ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2021–2026 (USD MILLION)152TABLE 116ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2015–2020 (USD MILLION)152TABLE 117ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2021–2026 (USD MILLION)152TABLE 118ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)153TABLE 119ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)153TABLE 120ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)154TABLE 121ASIA PACIFIC: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)15412.4.4CHINA15412.4.4.1Exponential growth of internet penetration and eCommerce players to drive the growth of product analytics solutions in China154 12.4.5JAPAN15512.4.5.1Rise of innovative technologies and collaboration between governments and businesses for digital transformation in Japan15512.4.6SOUTH KOREA15512.4.6.1Heavy investments in R&D for innovative technologies by the government in South Korea led to the growth of the product analytics solutions15512.5MIDDLE EAST AND AFRICA15512.5.1MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET DRIVERS15612.5.2MIDDLE EAST AND AFRICA: COVID-19 IMPACT15612.5.3MIDDLE EAST AND AFRICA: REGULATIONS15612.5.3.1Israeli Privacy Protection Regulations (Data Security), 5777-201715612.5.3.2GDPR Applicability in KSA15712.5.3.3Protection of Personal Information Act157TABLE 122MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)157TABLE 123MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)157TABLE 124MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)158TABLE 125MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)158TABLE 126MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)158TABLE 127MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)158TABLE 128MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)159TABLE 129MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)159TABLE 130MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2015–2020 (USD MILLION)159TABLE 131MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2021–2026 (USD MILLION)159TABLE 132MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2015–2020 (USD MILLION)160TABLE 133MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2021–2026 (USD MILLION)160TABLE 134MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)160TABLE 135MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)161TABLE 136MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)161TABLE 137MIDDLE EAST AND AFRICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)161 12.5.4MIDDLE EAST16212.5.4.1Shift of countries in the Middle East toward digital innovations drives the adoption of product analytics solutions in the region16212.5.5AFRICA16212.5.5.1Growing digitalization in African countries to offer opportunities for deploying product analytics solutions in Africa16212.6LATIN AMERICA16212.6.1LATIN AMERICA: PRODUCT ANALYTICS MARKET DRIVERS16212.6.2LATIN AMERICA: COVID-19 IMPACT16312.6.3LATIN AMERICA: REGULATIONS16312.6.3.1Brazil Data Protection Law16312.6.3.2Argentina Personal Data Protection Law No. 25.326163TABLE 138LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2020 (USD MILLION)164TABLE 139LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COMPONENT, 2021–2026 (USD MILLION)164TABLE 140LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2015–2020 (USD MILLION)164TABLE 141LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY SERVICE, 2021–2026 (USD MILLION)165TABLE 142LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2020 (USD MILLION)165TABLE 143LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION)165TABLE 144LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION)165TABLE 145LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION)166TABLE 146LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE, 2015–2020 (USD MILLION)166TABLE 147LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY MODE,2021–2026 (USD MILLION)166TABLE 148LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2015–2020 (USD MILLION)166TABLE 149LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY END USER, 2021–2026 (USD MILLION)167TABLE 150LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2020 (USD MILLION)167TABLE 151LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY VERTICAL, 2021–2026 (USD MILLION)168TABLE 152LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2015–2020 (USD MILLION)168TABLE 153LATIN AMERICA: PRODUCT ANALYTICS MARKET SIZE, BY COUNTRY, 2021–2026 (USD MILLION)16812.6.4BRAZIL16912.6.4.1Increased use of data center services in industries such as media and entertainment, banking and financial services, and government organizations to increase the demand in Brazil16912.6.5MEXICO16912.6.5.1SMEs adopt digital analytics platforms to streamline business processes, enhance product offerings, fulfill customer demands, and improve the overall enterprise performance16912.6.6REST OF LATIN AMERICA16913COMPETITIVE LANDSCAPE17013.1OVERVIEW17013.2REVENUE ANALYSIS170FIGURE 48REVENUE ANALYSIS FOR KEY COMPANIES IN THE PAST FIVE YEARS17013.3MARKET SHARE ANALYSIS170FIGURE 49PRODUCT ANALYTICS MARKET: MARKET SHARE ANALYSIS171TABLE 154PRODUCT ANALYTICS MARKET: DEGREE OF COMPETITION17113.4COMPANY EVALUATION QUADRANT17213.4.1STARS17213.4.2EMERGING LEADERS17213.4.3PERVASIVE PLAYERS17213.4.4PARTICIPANTS172FIGURE 50KEY PRODUCT ANALYTICS MARKET PLAYERS, COMPANY EVALUATION MATRIX, 202117313.5COMPETITIVE BENCHMARKING174TABLE 155COMPANY PRODUCT FOOTPRINT174TABLE 156COMPANY REGION FOOTPRINT17513.6STARTUP/SME EVALUATION QUADRANT17613.6.1PROGRESSIVE COMPANIES17613.6.2RESPONSIVE COMPANIES17613.6.3DYNAMIC COMPANIES17713.6.4STARTING BLOCKS177FIGURE 51STARTUP/SME PRODUCT ANALYTICS MARKET EVALUATION MATRIX, 202117713.7COMPETITIVE SCENARIO17813.7.1PRODUCT LAUNCHES178TABLE 157PRODUCT LAUNCHES, JANUARY 2018–MAY 202117813.7.2DEALS180TABLE 158DEALS, JANUARY 2018– MAY 202118013.7.3OTHERS183TABLE 159OTHERS, 2018–2021183 14COMPANY PROFILES18414.1INTRODUCTION18414.2KEY PLAYERS184(Business Overview, Solutions, Key Insights, Recent Developments, MnM View)*14.2.1IBM184TABLE 160IBM: BUSINESS OVERVIEW184FIGURE 52IBM: FINANCIAL OVERVIEW185TABLE 161IBM: SOLUTIONS OFFERED185TABLE 162IBM: PRODUCT LAUNCHES AND ENHANCEMENTS186TABLE 163IBM: DEALS18714.2.2ORACLE189TABLE 164ORACLE: BUSINESS OVERVIEW189FIGURE 53ORACLE: FINANCIAL OVERVIEW190TABLE 165ORACLE: SOLUTIONS OFFERED190TABLE 166ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS191TABLE 167ORACLE: DEALS19214.2.3GOOGLE194TABLE 168GOOGLE: BUSINESS AND FINANCIAL OVERVIEW194FIGURE 54GOOGLE: FINANCIAL OVERVIEW195TABLE 169GOOGLE: SOLUTION OFFERED195TABLE 170GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS196TABLE 171GOOGLE: DEALS19614.2.4SALESFORCE198TABLE 172SALESFORCE: BUSINESS OVERVIEW198FIGURE 55SALESFORCE: FINANCIAL OVERVIEW199TABLE 173SALESFORCE: SOLUTIONS OFFERED199TABLE 174SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS200TABLE 175SALESFORCE: DEALS20114.2.5ADOBE204TABLE 176ADOBE: BUSINESS OVERVIEW204FIGURE 56ADOBE: FINANCIAL OVERVIEW205TABLE 177ADOBE: SOLUTION OFFERED205TABLE 178ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS206TABLE 179ADOBE: DEALS20614.2.6VERITONE208TABLE 180VERITONE: BUSINESS OVERVIEW208FIGURE 57VERITONE: FINANCIAL OVERVIEW209TABLE 181VERITONE: SOLUTION OFFERED209TABLE 182VERITONE: PRODUCT LAUNCHES AND ENHANCEMENTS210TABLE 183VERITONE: DEALS21014.2.7MEDALLIA212TABLE 184MEDALLIA: BUSINESS OVERVIEW212FIGURE 58MEDALLIA: FINANCIAL OVERVIEW213TABLE 185MEDALLIA: SOLUTIONS OFFERED213TABLE 186MEDALLIA: PRODUCT LAUNCHES AND ENHANCEMENTS214TABLE 187MEDALLIA: DEALS21514.2.8AMPLITUDE216TABLE 188AMPLITUDE: BUSINESS OVERVIEW216TABLE 189AMPLITUDE: SOLUTIONS OFFERED216TABLE 190AMPLITUDE: PRODUCT LAUNCHES AND ENHANCEMENTS217TABLE 191AMPLITUDE: DEALS217TABLE 192AMPLITUDE: OTHERS21814.2.9PENDO219TABLE 193PENDO: BUSINESS OVERVIEW219TABLE 194PENDO: SOLUTIONS OFFERED219TABLE 195PENDO: PRODUCT LAUNCHES AND ENHANCEMENTS220TABLE 196PENDO: DEALS220TABLE 197PENDO: OTHERS22114.2.10GAINSIGHT222TABLE 198GAINSIGHT: BUSINESS OVERVIEW222TABLE 199GAINSIGHT: SOLUTIONS OFFERED222TABLE 200GAINSIGHT: PRODUCT LAUNCHES AND ENHANCEMENTS223TABLE 201GAINSIGHT: DEALS22414.2.11HEAP225TABLE 202HEAP: BUSINESS OVERVIEW225TABLE 203HEAP: SOLUTIONS OFFERED225TABLE 204HEAP: PRODUCT LAUNCHES AND ENHANCEMENTS226TABLE 205HEAP: DEALS226TABLE 206HEAP: OTHERS22714.2.12MIXPANEL228TABLE 207MIXPANEL: BUSINESS OVERVIEW228TABLE 208MIXPANEL: SOLUTIONS OFFERED228TABLE 209MIXPANEL: PRODUCT LAUNCHES AND ENHANCEMENTS229TABLE 210MIXPANEL: DEALS229TABLE 211MIXPANEL: OTHERS23014.2.13COPPER231TABLE 212COPPER: BUSINESS OVERVIEW231TABLE 213COPPER: SOLUTIONS OFFERED231TABLE 214COPPER: DEALS232TABLE 215COPPER: OTHERS23314.2.14USERIQ234TABLE 216USERIQ: BUSINESS OVERVIEW234TABLE 217USERIQ: SOLUTIONS OFFERED234TABLE 218USERIQ: DEALS235TABLE 219USERIQ: OTHERS23514.2.15LATENTVIEW ANALYTICS236TABLE 220LATENTVIEW ANALYTICS: BUSINESS OVERVIEW236TABLE 221LATENTVIEW ANALYTICS: SOLUTIONS OFFERED236TABLE 222LATENTVIEW ANALYTICS: PRODUCT LAUNCHES AND ENHANCEMENTS237TABLE 223LATENTVIEW ANALYTICS: DEALS23714.2.16COUNTLY23814.2.17PLYTIX23914.2.18RISKEDGE SOLUTIONS24014.2.19KISSMETRICS24114.2.20WOOPRA24214.2.21PIWIK PRO243*Details on Business Overview, Solutions, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.14.3START-UP/SME PROFILES24414.3.1SMARTLOOK24414.3.2LOGROCKET24514.3.3AURYC24614.3.4QUANTUM METRIC24714.3.5CUX.IO24814.3.6INNERTRENDS24914.3.7GROWTHSIMPLE25014.3.8OMNIPANEL25014.3.9PRODUCTLIFT25114.3.10REFINER25215ADJACENT AND RELATED MARKETS25315.1INTRODUCTION25315.2CUSTOMER JOURNEY ANALYTICS MARKET— GLOBAL FORECAST TO 202625315.2.1MARKET DEFINITION25315.2.2MARKET OVERVIEW25315.2.2.1Customer journey analytics market, by component253TABLE 224CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2015–2019 (USD MILLION)254TABLE 225CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY COMPONENT, 2020–2026 (USD MILLION)254TABLE 226SERVICES: CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY TYPE, 2015–2019 (USD MILLION)254TABLE 227SERVICES: CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY TYPE, 2020–2026 (USD MILLION)25415.2.2.2Customer journey analytics market, by application255TABLE 228CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2015–2019 (USD MILLION)255TABLE 229CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY APPLICATION, 2020–2026 (USD MILLION)25615.2.2.3Customer journey analytics market, by deployment mode256TABLE 230CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2015–2019 (USD MILLION)256TABLE 231CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)25715.2.2.4Customer journey analytics market, by organization size257TABLE 232CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION)257TABLE 233CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)25815.2.2.5Customer journey analytics market, by industry vertical258TABLE 234CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY VERTICAL, 2015–2019 (USD MILLION)258TABLE 235CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY VERTICAL, 2020–2026 (USD MILLION)25915.2.2.6Customer journey analytics market, by region259TABLE 236CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY REGION, 2015–2019 (USD MILLION)259TABLE 237CUSTOMER JOURNEY ANALYTICS MARKET SIZE, BY REGION, 2020–2026 (USD MILLION)26015.3MOBILE APPS AND WEB ANALYTICS MARKET – GLOBAL FORECAST TO 202526015.3.1MARKET DEFINITION26015.3.2MARKET OVERVIEW26015.3.2.1Mobile apps and web analytics market, by component260TABLE 238MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)261TABLE 239MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)26115.3.2.2Mobile apps and web analytics market, by application261TABLE 240MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)262TABLE 241MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)26215.3.2.3Mobile apps and web analytics market, by deployment mode263TABLE 242MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2016–2019 (USD MILLION)263TABLE 243MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2019–2025 (USD MILLION)26315.3.2.4Mobile apps and web analytics market, by organization size263TABLE 244MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)264TABLE 245MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)264 15.3.2.5Mobile apps and web analytics market, by industry vertical264TABLE 246MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2016–2019 (USD MILLION)265TABLE 247MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2019–2025 (USD MILLION)26515.3.2.6Mobile apps and web analytics market, by region266TABLE 248MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)266TABLE 249MOBILE APPS AND WEB ANALYTICS MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)26616APPENDIX26716.1DISCUSSION GUIDE26716.2KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL27316.3AVAILABLE CUSTOMIZATIONS27516.4RELATED REPORTS27516.5AUTHOR DETAILS276

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