カスタマーインテリジェンスプラットフォーム市場

出版:MarketsandMarkets(マーケッツアンドマーケッツ) 出版年月:2023年2月

カスタマーインテリジェンスプラットフォーム市場 : コンポーネント、用途 (顧客データの収集と管理、顧客のセグメンテーションとターゲティング)、展開モード、組織の規模、データチャネル、垂直、地域別 – 2027年までの世界予測
Customer Intelligence Platform Market by Component, Application (Customer Data Collection & Management, and Customer Segmentation & Targeting), Deployment Mode, Organization Size, Data Channel, Vertical and Region – Global Forecast to 2027

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The customer intelligence platform market size to grow from USD 1.9 billion in 2022 to USD 7.0 billion by 2027 at a Compound Annual Growth Rate (CAGR) of 29.7% during the forecast period. Several factors, such as the rising need to gain a holistic view of customer data, intensifying need to deliver omnichannel experience, the rising demand for personalized customer experiences, and the shift toward data-driven marketing and advertising. In addition, heightened adoption of customer intelligence platforms to monitor changes in the market as they occur, and rising investments in customer intelligence platforms by large enterprises, all contribute to the expansion of the customer intelligence platform market.

カスタマーインテリジェンスプラットフォーム市場 : コンポーネント、用途 (顧客データの収集と管理、顧客のセグメンテーションとターゲティング)、展開モード、組織の規模、データチャネル、垂直、地域別 - 2027年までの世界予測 Customer Intelligence Platform Market by Component, Application (Customer Data Collection & Management, and Customer Segmentation & Targeting), Deployment Mode, Organization Size, Data Channel, Vertical and Region - Global Forecast to 2027
Services segment to have a higher CAGR during the forecast period
Based on services, the customer intelligence platform market has been segmented into consulting and support, and maintenance services. These services help organizations streamline their marketing operations. It includes the support offered by customer intelligence platform vendors to assist their customers in using and maintaining customer intelligence platform solutions efficiently. With customer data increasing day by day, organizations are increasingly adopting customer intelligence platform services to address marketing requirements for continuously evolving customer demands.
Cloud deployment segment to have the highest CAGR during the forecast period
Based on deployment modes, the customer intelligence platform market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. Cloud-based customer intelligence platforms offer various advantages, including scalability, adaptability, easy deployment, and cost-effectiveness, which promote the adoption of cloud deployment across organizations. The low cost and ease of implementation have made the cloud a highly desirable delivery mode among organizations. The SaaS deployment model is generating demand for a cloud-based customer intelligence platform, as it provides scalability and flexibility. The major providers of cloud-based customer intelligence platforms are Oracle, Adobe, and SAP.
SMEs segment to hold higher CAGR during the forecast period
The customer intelligence platform market has been segmented by organization size into large enterprises and SMEs. SMEs with limited marketing budgets are trying to scale up their business through cost-efficient marketing techniques to generate the most ROI from their marketing spend. Thus, a customer intelligence platform can help SMEs align with their limited budget and fulfill their business expansion objectives. With instant technological changes and digital transformations disrupting various industries, SMEs are also facing pressure to adjust to the latest trends and use technologically advanced solutions that support their business operations.
Asia Pacific is projected to hold the highest CAGR during the forecast period
Asia Pacific is expected to grow quickly during the forecast period. Opportunities for smaller customer intelligence platform vendors to introduce customer intelligence platform solutions for numerous sectors have also increased. All these aspects are responsible for the region’s expeditious growth of the customer intelligence platform market. Companies operating in Asia Pacific continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan and India have displayed ample growth opportunities in the customer intelligence platform market.

カスタマーインテリジェンスプラットフォーム市場 : コンポーネント、用途 (顧客データの収集と管理、顧客のセグメンテーションとターゲティング)、展開モード、組織の規模、データチャネル、垂直、地域別 - 2027年までの世界予測 Customer Intelligence Platform Market by Component, Application (Customer Data Collection & Management, and Customer Segmentation & Targeting), Deployment Mode, Organization Size, Data Channel, Vertical and Region - Global Forecast to 2027
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer intelligence platform market.
 By Company: Tier I: 15%, Tier II: 42%, and Tier III: 43%
 By Designation: C-Level Executives: 65%, D-Level Executives: 23%, and Managers: 12%
 By Region: Asia Pacific: 30%, Europe: 20%, North America: 40%, MEA: 5%, Latin America: 5%
The report includes studying key players offering customer intelligence platform and services. The major vendors in the global customer intelligence platform market include IBM (US), Oracle (US), Microsoft (US), Adobe (US), SAS (US), Salesforce (US), Google (US), Accenture (Ireland), Informatica (US), SAP (Germany), Verint (US), Teradata (US), Zeta Global (US), TIBCO (US), NICE (Israel), TransUnion (US), Alida (Canada), Algonomy (US), NetBase Quid (US), NGDATA (Belgium), Zeotap (Germany), ActionIQ (US), Amperity (US), UserIQ (US), Datashift (Belgium), Staircase AI (US), Terminus (US), and Lifesight (Singapore).

カスタマーインテリジェンスプラットフォーム市場 : コンポーネント、用途 (顧客データの収集と管理、顧客のセグメンテーションとターゲティング)、展開モード、組織の規模、データチャネル、垂直、地域別 - 2027年までの世界予測 Customer Intelligence Platform Market by Component, Application (Customer Data Collection & Management, and Customer Segmentation & Targeting), Deployment Mode, Organization Size, Data Channel, Vertical and Region - Global Forecast to 2027
Research Coverage
The market study covers the customer intelligence platform market across segments. It aims at estimating the market size and the growth potential of this market across segments, such as components, deployment modes, organization size, applications, verticals, and regions. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall customer intelligence platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain better insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the market’s pulse and provides information on key market drivers, restraints, challenges, and opportunities.


目次

1 INTRODUCTION 46
1.1 STUDY OBJECTIVES 46
1.2 MARKET DEFINITION 46
1.2.1 INCLUSIONS AND EXCLUSIONS 46
1.3 MARKET SCOPE 47
1.3.1 MARKET SEGMENTATION 48
1.3.2 REGIONS COVERED 48
1.3.3 YEARS CONSIDERED 49
1.4 CURRENCY CONSIDERED 49
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2019–2021 49
1.5 STAKEHOLDERS 49
2 RESEARCH METHODOLOGY 51
2.1 RESEARCH DATA 51
FIGURE 1 CUSTOMER INTELLIGENCE PLATFORM MARKET: RESEARCH DESIGN 52
2.1.1 SECONDARY DATA 52
2.1.2 PRIMARY DATA 53
TABLE 2 PRIMARY INTERVIEWS 53
2.1.2.1 Breakup of primary interviews 53
2.1.2.2 Key industry insights 54
2.2 MARKET BREAKUP AND DATA TRIANGULATION 55
FIGURE 2 DATA TRIANGULATION 55
2.3 MARKET SIZE ESTIMATION 56
FIGURE 3 CUSTOMER INTELLIGENCE PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 56
2.3.1 TOP-DOWN APPROACH 56
2.3.2 BOTTOM-UP APPROACH 57
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE) — ESTIMATION OF REVENUES GENERATED FROM CUSTOMER INTELLIGENCE PLATFORMS/SERVICES 57
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 BOTTOM-UP (SUPPLY SIDE)—COLLECTIVE REVENUE GENERATED FROM ALL CUSTOMER INTELLIGENCE PLATFORMS/SERVICES 58
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3 BOTTOM-UP (DEMAND SIDE)—ESTIMATION OF SHARE OF CUSTOMER INTELLIGENCE PLATFORMS IN OVERALL SPENDING 59
2.4 MARKET FORECAST 60
TABLE 3 FACTOR ANALYSIS 60
2.5 RESEARCH ASSUMPTIONS 61
2.6 RESEARCH LIMITATIONS 62
3 EXECUTIVE SUMMARY 63
TABLE 4 CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE AND GROWTH RATE, 2016–2021 (USD MILLION, Y-O-Y%) 64
TABLE 5 CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE AND GROWTH RATE, 2022–2027 (USD MILLION, Y-O-Y%) 64
3.1 CUSTOMER INTELLIGENCE PLATFORM MARKET: RECESSION IMPACT 64
FIGURE 7 PLATFORM SEGMENT ACCOUNTED FOR LARGER MARKET SIZE IN 2022 65
FIGURE 8 SUPPORT & MAINTENANCE SERVICE SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2022 65
FIGURE 9 CLOUD SEGMENT HELD LARGER MARKET SIZE IN 2022 66
FIGURE 10 LARGE ENTERPRISES SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2022 66
FIGURE 11 CUSTOMER DATA COLLECTION & MANAGEMENT SEGMENT HELD LARGEST MARKET SIZE IN 2022 67
FIGURE 12 WEB SEGMENT CAPTURED LARGEST MARKET SHARE IN 2022 67
FIGURE 13 RETAIL & ECOMMERCE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 68
FIGURE 14 NORTH AMERICA HELD LARGEST SHARE OF CUSTOMER INTELLIGENCE PLATFORM MARKET IN 2022 68
4 PREMIUM INSIGHTS 69
4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR PLAYERS IN CUSTOMER INTELLIGENCE PLATFORM MARKET 69
FIGURE 15 INCREASING SPENDING ON MARKETING AND ADVERTISING ACTIVITIES BY ENTERPRISES 69
4.2 CUSTOMER INTELLIGENCE PLATFORM MARKET: TOP THREE VERTICALS 69
FIGURE 16 RETAIL & ECOMMERCE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 69
4.3 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION 70
FIGURE 17 NORTH AMERICA HELD LARGEST MARKET SHARE IN 2022 70
4.4 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION AND VERTICAL 70
FIGURE 18 PLATFORM AND BFSI SEGMENTS HELD LARGEST SHARES OF NORTH AMERICAN CUSTOMER INTELLIGENCE PLATFORM MARKET IN 2022 70
5 MARKET OVERVIEW AND INDUSTRY TRENDS 71
5.1 INTRODUCTION 71
5.2 MARKET DYNAMICS 71
FIGURE 19 CUSTOMER INTELLIGENCE PLATFORM MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 72
5.2.1 DRIVERS 72
5.2.1.1 Need to gain holistic view of customer data 72
5.2.1.2 Intensifying need to deliver omnichannel experience 73
5.2.1.3 Rising demand for personalized customer experiences 73
5.2.1.4 Shift toward data-driven marketing and advertising 73
5.2.2 RESTRAINTS 73
5.2.2.1 Need to ensure compliance with data privacy laws and protect customer data 73
5.2.3 OPPORTUNITIES 74
5.2.3.1 Development of AI- and ML-based customer intelligence platforms 74
5.2.3.2 Heightened adoption of customer intelligence platforms to monitor changes in market 74
5.2.3.3 Rising investments in customer intelligence platforms by large enterprises 74
5.2.4 CHALLENGES 75
5.2.4.1 Organizational failures pertaining to optimized use of customer data 75
5.2.4.2 Lack of skilled workforce 75
5.3 CASE STUDY ANALYSIS 76
5.3.1 CASE STUDY 1 76
5.3.1.1 To understand increasingly diverse customer base across industries 76
5.3.2 CASE STUDY 2 76
5.3.2.1 To create more personalized and relevant interactions 76
5.3.3 CASE STUDY 3 77
5.3.3.1 To analyze consumer behavior on all touchpoints 77
5.3.4 CASE STUDY 4 77
5.3.4.1 To build better direct relationships with patients 77
5.3.5 CASE STUDY 5 78
5.3.5.1 To provide real-time and automated customer service 78
5.4 TECHNOLOGY ANALYSIS 78
5.4.1 CLOUD COMPUTING AND CUSTOMER INTELLIGENCE PLATFORMS 78
5.4.2 BIG DATA AND ANALYTICS AND CUSTOMER INTELLIGENCE PLATFORMS 79
5.5 FEATURES OF CUSTOMER INTELLIGENCE PLATFORMS 79
5.5.1 CUSTOMER SERVICE SOFTWARE 79
5.5.2 MARKETING AUTOMATION SOFTWARE 79
5.5.3 POINT OF SALE SYSTEMS 79
5.5.4 ECOMMERCE PLATFORMS 79
5.5.5 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SOFTWARE 80
5.6 TYPES OF DATA COLLECTED FOR CUSTOMER INTELLIGENCE 80
5.6.1 DEMOGRAPHIC DATA 80
5.6.2 PSYCHOGRAPHIC DATA 80
5.6.3 TRANSACTIONAL DATA 80
5.6.4 BEHAVIORAL DATA 80
5.7 ECOSYSTEM ANALYSIS 81
TABLE 6 ECOSYSTEM ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET 81
5.8 VALUE CHAIN ANALYSIS 82
FIGURE 20 VALUE CHAIN ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET 82
5.9 SUPPLY CHAIN ANALYSIS 83
FIGURE 21 SUPPLY CHAIN ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET 83
5.10 PATENT ANALYSIS 84
5.10.1 METHODOLOGY 84
5.10.2 DOCUMENT TYPE 84
TABLE 7 PATENTS FILED, 2019–2022 84
5.10.3 INNOVATIONS AND PATENT APPLICATIONS 84
FIGURE 22 TOTAL NUMBER OF PATENTS GRANTED PER YEAR, 2019–2022 84
5.10.3.1 Top applicants 85
FIGURE 23 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2019–2022 85
5.11 PORTER’S FIVE FORCES ANALYSIS 85
TABLE 8 PORTER’S FIVE FORCES ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET 85
FIGURE 24 PORTER’S FIVE FORCES ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET 86
5.11.1 THREAT OF NEW ENTRANTS 86
5.11.2 THREAT OF SUBSTITUTES 87
5.11.3 BARGAINING POWER OF SUPPLIERS 87
5.11.4 BARGAINING POWER OF BUYERS 87
5.11.5 INTENSITY OF COMPETITIVE RIVALRY 87
5.12 REGULATIONS AND INDUSTRIAL STANDARDS 88
5.12.1 GENERAL DATA PROTECTION REGULATION (GDPR) 88
5.12.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA) 88
5.12.3 INTERNATIONAL ORGANIZATION FOR STANDARDIZATION/INTERNATIONAL ELECTROTECHNICAL COMMISSION 27000 STANDARDS 88
5.12.4 CLOUD SECURITY ALLIANCE (CSA) CONTROLS 89
5.12.5 GOVERNANCE, RISK, AND COMPLIANCE (GRC) 89
5.12.6 EUROPEAN UNION DATA PROTECTION REGULATION 89
5.12.7 SARBANES-OXLEY ACT OF 2002 89
5.12.8 GRAMM–LEACH–BLILEY ACT 90
5.12.9 EUROPEAN UNION DATA PROTECTION REGULATION 90
5.12.10 CAN-SPAM ACT 90
5.13 REGULATORY LANDSCAPE 90
5.13.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 90
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 90
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 91
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 91
TABLE 12 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 92
TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 92
5.14 PRICING ANALYSIS 93
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA 93
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS 93
TABLE 14 INFLUENCE OF STAKEHOLDERS 0N BUYING PROCESS FOR TOP THREE VERTICALS (%) 93
5.15.2 BUYING CRITERIA 94
FIGURE 25 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 94
TABLE 15 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 94
5.16 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS IN CUSTOMER INTELLIGENCE PLATFORM MARKET 95
FIGURE 26 CUSTOMER INTELLIGENCE PLATFORM MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS 95
5.17 KEY CONFERENCES AND EVENTS, 2023–2024 96
TABLE 16 CSUTOMER INTELLIGENCE PLATFORM MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2023–2024 96
6 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT 97
6.1 INTRODUCTION 98
6.1.1 COMPONENT: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS 98
FIGURE 27 PLATFORM SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD 98
TABLE 17 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 99
TABLE 18 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 99
6.2 PLATFORM 99
6.2.1 AI AND ML USED BY CUSTOMER INTELLIGENCE PLATFORM TO MANAGE AND ANALYZE DATA FROM MULTIPLE DISPARATE SOURCES 99
TABLE 19 PLATFORM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 100
TABLE 20 PLATFORM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 100
6.3 SERVICES 100
FIGURE 28 DEPLOYMENT & INTEGRATION SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 101
TABLE 21 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 101
TABLE 22 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 101
TABLE 23 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE TYPE, 2018–2021 (USD MILLION) 102
TABLE 24 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION) 102
6.3.1 CONSULTING SERVICES 102
6.3.1.1 Help organizations develop, implement, and maintain data-driven marketing operations 102
TABLE 25 CONSULTING SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 103
TABLE 26 CONSULTING SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION) 103
6.3.2 SUPPORT & MAINTENANCE SERVICES 103
6.3.2.1 Include upgrading of existing systems, software maintenance, and proactive services 103
TABLE 27 SUPPORT & MAINTENANCE SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 104
TABLE 28 SUPPORT & MAINTENANCE SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION) 104
6.3.3 DEPLOYMENT & INTEGRATION SERVICES 104
6.3.3.1 Ensure efficient communication between systems to improve production processes 104
TABLE 29 DEPLOYMENT & INTEGRATION SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021(USD MILLION) 105
TABLE 30 DEPLOYMENT & INTEGRATION SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 105
7 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE 106
7.1 INTRODUCTION 107
7.1.1 DEPLOYMENT MODE: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS 107
FIGURE 29 CLOUD SEGMENT TO RECORD HIGHER CAGR DURING FORECAST PERIOD 107
TABLE 31 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 108
TABLE 32 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 108
7.2 CLOUD 108
7.2.1 FACILITATES CUSTOMER INTELLIGENCE PLATFORM DEPLOYMENT WITHOUT NEED FOR IT STAFF TO MANAGE SOFTWARE 108
TABLE 33 CLOUD: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 108
TABLE 34 CLOUD: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 109
7.3 ON-PREMISES 109
7.3.1 PROVIDES ORGANIZATIONS WITH FULL CONTROL OVER ALL PLATFORMS AND SYSTEMS 109
TABLE 35 ON-PREMISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 109
TABLE 36 ON-PREMISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 110
8 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE 111
8.1 INTRODUCTION 112
8.1.1 ORGANIZATION SIZE: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS 112
FIGURE 30 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 112
TABLE 37 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 113
TABLE 38 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 113
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) 113
8.2.1 ADOPT CUSTOMER INTELLIGENCE PLATFORM TO GENERATE MAXIMUM ROI FROM THEIR MARKETING SPEND 113
TABLE 39 SMES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 113
TABLE 40 SMES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 114
8.3 LARGE ENTERPRISES 114
8.3.1 DEPLOY CUSTOMER INTELLIGENCE PLATFORM TO EFFECTIVELY MANAGE VOLUMINOUS CUSTOMER DATA AND DERIVE ACTIONABLE INSIGHTS 114
TABLE 41 LARGE ENTERPRISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021(USD MILLION) 114
TABLE 42 LARGE ENTERPRISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION) 115
9 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL 116
9.1 INTRODUCTION 117
9.1.1 DATA CHANNEL: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS 117
FIGURE 31 MOBILE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 117
TABLE 43 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION) 118
TABLE 44 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION) 118
9.2 WEB 119
9.2.1 FIRST POINT OF CONTACT FOR CUSTOMERS TO INTERACT WITH BUSINESSES 119
TABLE 45 WEB: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 119
TABLE 46 WEB: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION) 119
9.3 SOCIAL MEDIA 120
9.3.1 LARGEST SOURCE OF CUSTOMER INSIGHTS FOR MARKETERS 120
TABLE 47 SOCIAL MEDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 120
TABLE 48 SOCIAL MEDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 120
9.4 MOBILE 121
9.4.1 ENABLES PERSONALIZED COMMUNICATION BETWEEN USERS AND BUSINESSES 121
TABLE 49 MOBILE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 121
TABLE 50 MOBILE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 121
9.5 EMAIL 122
9.5.1 HELPS BUILD BETTER CUSTOMER RELATIONSHIPS BY DELIVERING PERSONALIZED CONTENT 122
TABLE 51 EMAIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 122
TABLE 52 EMAIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 122
9.6 IN-STORE 123
9.6.1 GIVES CONSOLIDATED INFORMATION TO CUSTOMERS FOR BETTER UNDERSTANDING 123
TABLE 53 IN-STORE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 123
TABLE 54 IN-STORE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 123
9.7 CALL CENTER 124
9.7.1 HANDLES ALL CUSTOMER-RELATED PROBLEMS AND QUERIES THROUGH CALLS 124
TABLE 55 CALL CENTER: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 124
TABLE 56 CALL CENTER: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 124
9.8 OTHER DATA CHANNELS 125
TABLE 57 OTHER DATA CHANNELS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 125
TABLE 58 OTHER DATA CHANNELS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 125
10 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION 126
10.1 INTRODUCTION 127
10.1.1 APPLICATION: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS 127
FIGURE 32 CUSTOMER DATA COLLECTION & MANAGEMENT SEGMENT TO CONTINUE TO ACCOUNT FOR LARGEST MARKET SIZE DURING FORECAST PERIOD 127
TABLE 59 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 128
TABLE 60 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 128
10.2 CUSTOMER SEGMENTATION & TARGETING 129
10.2.1 ENABLE MARKETERS TO DEVELOP DEEPER UNDERSTANDING OF CUSTOMER NEEDS 129
TABLE 61 CUSTOMER SEGMENTATION & TARGETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 129
TABLE 62 CUSTOMER SEGMENTATION & TARGETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 129
10.3 CUSTOMER RETENTION & ENGAGEMENT 130
10.3.1 ADOPTION OF PERSONALIZED APPS AND RECOMMENDATION OF USEFUL PRODUCTS TO RETAIN LOYAL CUSTOMERS 130
TABLE 63 CUSTOMER RETENTION & ENGAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 130
TABLE 64 CUSTOMER RETENTION & ENGAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 130
10.4 CUSTOMER BEHAVIOR ANALYTICS 131
10.4.1 USES DATA TO ANALYZE CUSTOMER REQUIREMENTS 131
TABLE 65 CUSTOMER BEHAVIOR ANALYTICS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 131
TABLE 66 CUSTOMER BEHAVIOR ANALYTICS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 131
10.5 CUSTOMER EXPERIENCE MANAGEMENT 132
10.5.1 PRIORITIZES ORCHESTRATION AND PERSONALIZATION OF END-TO-END CUSTOMER EXPERIENCE 132
TABLE 67 CUSTOMER EXPERIENCE MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 132
TABLE 68 CUSTOMER EXPERIENCE MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 132
10.6 CUSTOMER DATA COLLECTION & MANAGEMENT 133
10.6.1 HELPS IMPROVE SERVICES, UNDERSTAND CONSUMER NEEDS, REFINE BUSINESS STRATEGIES, AND RETAIN CUSTOMERS 133
TABLE 69 CUSTOMER DATA COLLECTION & MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 133
TABLE 70 CUSTOMER DATA COLLECTION & MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 133
10.7 OMNICHANNEL MARKETING 134
10.7.1 PROVIDES SEAMLESS SHOPPING EXPERIENCE ACROSS ALL CHANNELS 134
TABLE 71 OMNICHANNEL MARKETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 134
TABLE 72 OMNICHANNEL MARKETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 134
10.8 PERSONALIZED RECOMMENDATION 135
10.8.1 CUSTOMER INTELLIGENCE PLATFORM PROVIDING REAL-TIME DATA TO MARKETERS TO HELP THEM OFFER PERSONALIZED RECOMMENDATIONS 135
TABLE 73 PERSONALIZED RECOMMENDATION: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 135
TABLE 74 PERSONALIZED RECOMMENDATION: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 135
10.9 OTHER APPLICATIONS 136
TABLE 75 OTHER APPLICATIONS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 136
TABLE 76 OTHER APPLICATIONS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 136
11 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL 137
11.1 INTRODUCTION 138
11.1.1 VERTICAL: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS 138
FIGURE 33 BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2027 139
TABLE 77 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 139
TABLE 78 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 140
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 140
11.2.1 USES CUSTOMER INTELLIGENCE PLATFORM TO INCREASE ONLINE ENGAGEMENT AND PROVIDE PERSONALIZED CUSTOMER EXPERIENCE 140
TABLE 79 BFSI: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 141
TABLE 80 BFSI: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 141
11.3 GOVERNMENT & DEFENSE 141
11.3.1 USES CUSTOMER INTELLIGENCE PLATFORM TO STRENGTHEN DATA COMPUTING CAPABILITIES, ENHANCE DATA SECURITY, AND REDUCE COSTS 141
TABLE 81 GOVERNMENT & DEFENSE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 142
TABLE 82 GOVERNMENT & DEFENSE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 142
11.4 TELECOM 142
11.4.1 UTILIZES CUSTOMER INTELLIGENCE PLATFORM TO MANAGE HUGE DATA VOLUMES 142
TABLE 83 TELECOM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 143
TABLE 84 TELECOM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 143
11.5 RETAIL & ECOMMERCE 143
11.5.1 USES CUSTOMER INTELLIGENCE PLATFORM TO ACHIEVE AUTOMATED PERSONALIZED EXPERIENCES AND OPTIMIZE COSTS 143
TABLE 85 RETAIL & ECOMMERCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 144
TABLE 86 RETAIL & ECOMMERCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 144
11.6 MANUFACTURING 144
11.6.1 USES CUSTOMER INTELLIGENCE PLATFORM TO INCREASE PERFORMANCE AND YIELD, REDUCE COSTS, AND OPTIMIZE SUPPLY CHAINS 144
TABLE 87 MANUFACTURING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 145
TABLE 88 MANUFACTURING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 145
11.7 MEDIA & ENTERTAINMENT 145
11.7.1 INCORPORATES CUSTOMER INTELLIGENCE PLATFORM TO PROVIDE REAL-TIME CONTENT RECOMMENDATIONS BASED ON CONSUMER DATA 145
TABLE 89 MEDIA & ENTERTAINMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 146
TABLE 90 MEDIA & ENTERTAINMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 146
11.8 TRAVEL & HOSPITALITY 146
11.8.1 USES CIPS TO PROVIDE ENRICHING EXPERIENCES TO ENSURE CUSTOMER LOYALTY 146
TABLE 91 TRAVEL & HOSPITALITY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 147
TABLE 92 TRAVEL & HOSPITALITY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 147
11.9 HEALTHCARE & LIFE SCIENCES 147
11.9.1 USES CUSTOMER INTELLIGENCE PLATFORM TO UNDERSTAND PATIENT BEHAVIOR AND DELIVER PERSONALIZED EXPERIENCE 147
TABLE 93 HEALTHCARE & LIFE SCIENCES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 148
TABLE 94 HEALTHCARE & LIFE SCIENCES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 148
11.10 ENERGY & UTILITIES 148
11.10.1 ADOPTS CUSTOMER INTELLIGENCE PLATFORM TO TRACK CONSUMER BEHAVIOR AND PROVIDE BETTER SERVICES 148
TABLE 95 ENERGY & UTILITIES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 149
TABLE 96 ENERGY & UTILITIES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 149
11.11 OTHER VERTICALS 149
TABLE 97 OTHER VERTICALS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 150
TABLE 98 OTHER VERTICALS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 150
12 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION 151
12.1 INTRODUCTION 152
FIGURE 34 NORTH AMERICA TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD 152
FIGURE 35 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 153
TABLE 99 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION) 153
TABLE 100 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 153
12.2 NORTH AMERICA 154
12.2.1 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS 154
12.2.2 NORTH AMERICA: RECESSION IMPACT 154
12.2.3 NORTH AMERICA: REGULATIONS 155
12.2.3.1 Health Insurance Portability and Accountability Act of 1996 155
12.2.3.2 California Consumer Privacy Act 155
12.2.3.3 Health Information Technology for Economic and Clinical Health Act 155
12.2.3.4 Sarbanes Oxley Act 155
12.2.3.5 United States Securities and Exchange Commission 156
12.2.3.6 International Organization for Standardization 27001 156
12.2.3.7 California Consumer Privacy Act 156
12.2.3.8 Federal Information Security Management Act 156
12.2.3.9 Payment Card Industry Data Security Standard 157
12.2.3.10 Federal Information Processing Standards 157
FIGURE 36 NORTH AMERICA: SNAPSHOT OF CUSTOMER INTELLIGENCE MARKET 158
TABLE 101 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 158
TABLE 102 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 159
TABLE 103 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 159
TABLE 104 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 159
TABLE 105 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 160
TABLE 106 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 160
TABLE 107 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION) 161
TABLE 108 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION) 161
TABLE 109 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 161
TABLE 110 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 162
TABLE 111 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 162
TABLE 112 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 162
TABLE 113 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 163
TABLE 114 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 163
TABLE 115 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 164
TABLE 116 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 164
12.2.4 US 164
12.2.4.1 Development of innovative solutions to gain insights from customer intelligence platform to drive market 164
TABLE 117 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 164
TABLE 118 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 165
TABLE 119 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 165
TABLE 120 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 165
12.2.5 CANADA 165
12.2.5.1 Cloud adoption to support market growth 165
TABLE 121 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 166
TABLE 122 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 166
TABLE 123 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 166
TABLE 124 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 167
12.3 EUROPE 167
12.3.1 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS 167
12.3.2 EUROPE: RECESSION IMPACT 167
12.3.3 EUROPE: REGULATIONS 168
12.3.3.1 GDPR 2016/679 168
12.3.3.2 General Data Protection Regulation 168
12.3.3.3 European Committee for Standardization 168
12.3.3.4 European Technical Standards Institute 168
TABLE 125 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 169
TABLE 126 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 169
TABLE 127 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 169
TABLE 128 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 169
TABLE 129 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 170
TABLE 130 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 170
TABLE 131 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION) 171
TABLE 132 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION) 171
TABLE 133 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 171
TABLE 134 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 172
TABLE 135 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 172
TABLE 136 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 172
TABLE 137 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 173
TABLE 138 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 173
TABLE 139 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 174
TABLE 140 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 174
12.3.4 UK 174
12.3.4.1 Rapid adoption of customer intelligence platform and services to drive market 174
TABLE 141 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 174
TABLE 142 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 175
TABLE 143 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 175
TABLE 144 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 175
12.3.5 GERMANY 175
12.3.5.1 Rising digital mobility in major industries to fuel customer intelligence platform market 175
TABLE 145 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 176
TABLE 146 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 176
TABLE 147 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 176
TABLE 148 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 176
12.3.6 FRANCE 177
12.3.6.1 Digital transformation in France to favor market growth 177
TABLE 149 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 177
TABLE 150 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 177
TABLE 151 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 177
TABLE 152 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 178
12.3.7 REST OF EUROPE 178
12.4 ASIA PACIFIC 178
12.4.1 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS 179
12.4.2 ASIA PACIFIC: REGULATIONS 179
12.4.2.1 Privacy Commissioner for Personal Data 179
12.4.2.2 Act on the Protection of Personal Information 179
12.4.2.3 International Organization for Standardization 27001 180
12.4.2.4 Personal Data Protection Act 180
FIGURE 37 ASIA PACIFIC: SNAPSHOT OF CUSTOMER INTELLIGENCE MARKET 181
TABLE 153 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 181
TABLE 154 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 182
TABLE 155 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 182
TABLE 156 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 182
TABLE 157 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 183
TABLE 158 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 183
TABLE 159 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION) 184
TABLE 160 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION) 184
TABLE 161 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 184
TABLE 162 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 185
TABLE 163 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 185
TABLE 164 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 185
TABLE 165 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 186
TABLE 166 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 186
TABLE 167 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 187
TABLE 168 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 187
12.4.3 CHINA 187
12.4.3.1 Growing need to effectively manage huge volumes of data to boost demand for customer intelligence platform 187
TABLE 169 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 188
TABLE 170 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 188
TABLE 171 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 188
TABLE 172 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 188
12.4.4 JAPAN 189
12.4.4.1 Growing adoption of customer intelligence platform to handle rising data volumes to accelerate market growth 189
TABLE 173 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 189
TABLE 174 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 189
TABLE 175 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 190
TABLE 176 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 190
12.4.5 INDIA 190
12.4.5.1 Demand from BFSI, retail, and eCommerce sectors to substantiate market growth 190
TABLE 177 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 191
TABLE 178 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 191
TABLE 179 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 191
TABLE 180 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 192
12.4.6 REST OF ASIA PACIFIC 192
12.5 MIDDLE EAST & AFRICA 192
12.5.1 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS 192
12.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 193
12.5.3 MIDDLE EAST & AFRICA: REGULATIONS 193
12.5.3.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017 193
12.5.3.2 GDPR 193
12.5.3.3 Protection of Personal Information Act (POPIA) 193
TABLE 181 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 194
TABLE 182 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 194
TABLE 183 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 194
TABLE 184 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 194
TABLE 185 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 195
TABLE 186 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 195
TABLE 187 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION) 196
TABLE 188 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION) 196
TABLE 189 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 196
TABLE 190 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 197
TABLE 191 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 197
TABLE 192 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 197
TABLE 193 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 198
TABLE 194 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 198
TABLE 195 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 199
TABLE 196 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 199
12.5.4 KINGDOM OF SAUDI ARABIA 199
12.5.4.1 Newly published data protection laws to fuel market growth 199
TABLE 197 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 200
TABLE 198 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 200
TABLE 199 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 200
TABLE 200 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 200
12.5.5 UNITED ARAB EMIRATES 201
12.5.5.1 Growing inclination toward advanced technologies to propel market 201
TABLE 201 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 201
TABLE 202 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 201
TABLE 203 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 201
TABLE 204 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 202
12.5.6 SOUTH AFRICA 202
12.5.6.1 Rising investments by customer intelligence platform vendors in South Africa to expedite market growth 202
TABLE 205 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 202
TABLE 206 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 202
TABLE 207 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 203
TABLE 208 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 203
12.5.7 REST OF MIDDLE EAST & AFRICA 203
12.6 LATIN AMERICA 203
12.6.1 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS 204
12.6.2 LATIN AMERICA: RECESSION IMPACT 204
12.6.3 LATIN AMERICA: REGULATIONS 204
12.6.3.1 Brazil Data Protection Law 204
12.6.3.2 Argentina Personal Data Protection Law No. 25.326 204
TABLE 209 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 205
TABLE 210 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 205
TABLE 211 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 205
TABLE 212 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 206
TABLE 213 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 206
TABLE 214 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 207
TABLE 215 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION) 207
TABLE 216 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION) 208
TABLE 217 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION) 208
TABLE 218 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 208
TABLE 219 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION) 209
TABLE 220 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 209
TABLE 221 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION) 209
TABLE 222 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 210
TABLE 223 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 210
TABLE 224 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 210
12.6.4 BRAZIL 211
12.6.4.1 Adoption of customer intelligence platform by retail, BFSI, healthcare, and life sciences verticals to augment market growth 211
TABLE 225 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 211
TABLE 226 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 211
TABLE 227 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 211
TABLE 228 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 212
12.6.5 MEXICO 212
12.6.5.1 Presence of SAS, SAP, and Oracle to foster market growth 212
TABLE 229 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION) 212
TABLE 230 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 212
TABLE 231 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION) 213
TABLE 232 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 213
12.6.6 REST OF LATIN AMERICA 213
13 COMPETITIVE LANDSCAPE 214
13.1 OVERVIEW 214
13.2 STRATEGIES ADOPTED BY KEY PLAYERS 214
TABLE 233 OVERVIEW OF STRATEGIES ADOPTED BY KEY CUSTOMER INTELLIGENCE PLATFORM VENDORS 214
13.3 FIVE-YEAR REVENUE ANALYSIS 216
13.3.1 HISTORICAL REVENUE ANALYSIS 217
FIGURE 38 HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS, 2018–2022 (USD MILLION) 217
13.4 MARKET SHARE ANALYSIS 217
FIGURE 39 MARKET SHARE ANALYSIS FOR KEY COMPANIES 218
TABLE 234 CUSTOMER INTELLIGENCE PLATFORM MARKET: DEGREE OF COMPETITION 218
13.5 MARKET EVALUATION FRAMEWORK 218
FIGURE 40 MARKET EVALUATION FRAMEWORK: STRATEGIES ADOPTED IN CUSTOMER INTELLIGENCE PLATFORM MARKET BETWEEN 2020 AND 2022 219
13.6 COMPANY EVALUATION QUADRANT 219
13.6.1 STARS 219
13.6.2 EMERGING LEADERS 219
13.6.3 PERVASIVE PLAYERS 219
13.6.4 PARTICIPANTS 220
FIGURE 41 CUSTOMER INTELLIGENCE PLATFORM MARKET: COMPANY EVALUATION QUADRANT, 2022 220
13.7 COMPETITIVE BENCHMARKING 221
TABLE 235 COMPANY PRODUCT FOOTPRINT 221
TABLE 236 COMPANY REGION FOOTPRINT 222
13.8 STARTUPS/SMES EVALUATION QUADRANT 222
13.8.1 PROGRESSIVE COMPANIES 223
13.8.2 RESPONSIVE COMPANIES 223
13.8.3 DYNAMIC COMPANIES 223
13.8.4 STARTING BLOCKS 223
FIGURE 42 CUSTOMER INTELLIGENCE PLATFORM MARKET: STARTUPS/SMES EVALUATION QUADRANT, 2022 224
13.9 STARTUPS/SMES COMPETITIVE BENCHMARKING 225
TABLE 237 CUSTOMER INTELLIGENCE PLATFORM MARKET: DETAILED LIST OF KEY STARTUPS/SMES 225
TABLE 238 CUSTOMER INTELLIGENCE PLATFORM MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS [STARTUPS/SMES] 226
13.10 COMPETITIVE SCENARIOS AND TRENDS 226
13.10.1 PRODUCT LAUNCHES 226
TABLE 239 PRODUCT LAUNCHES, 2019–2022 227
13.10.2 DEALS 230
TABLE 240 DEALS, 2019–2022 231
14 COMPANY PROFILES 238
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
14.1 INTRODUCTION 238
14.2 KEY PLAYERS 238
14.2.1 IBM 238
TABLE 241 IBM: BUSINESS OVERVIEW 238
FIGURE 43 IBM: COMPANY SNAPSHOT 239
TABLE 242 IBM: PRODUCTS OFFERED 239
TABLE 243 IBM: SERVICES OFFERED 240
TABLE 244 IBM: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 240
TABLE 245 IBM: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS 240
14.2.2 ORACLE 242
TABLE 246 ORACLE: BUSINESS OVERVIEW 242
FIGURE 44 ORACLE: COMPANY SNAPSHOT 243
TABLE 247 ORACLE: PRODUCTS OFFERED 243
TABLE 248 ORACLE: SERVICES OFFERED 244
TABLE 249 ORACLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 244
TABLE 250 ORACLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS 245
14.2.3 MICROSOFT 247
TABLE 251 MICROSOFT: BUSINESS OVERVIEW 247
FIGURE 45 MICROSOFT: COMPANY SNAPSHOT 248
TABLE 252 MICROSOFT: PRODUCTS OFFERED 248
TABLE 253 MICROSOFT: SERVICES OFFERED 248
TABLE 254 MICROSOFT: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 249
TABLE 255 MICROSOFT: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS 249
14.2.4 ADOBE 251
TABLE 256 ADOBE: BUSINESS OVERVIEW 251
FIGURE 46 ADOBE: COMPANY SNAPSHOT 252
TABLE 257 ADOBE: PRODUCTS OFFERED 252
TABLE 258 ADOBE: SERVICES OFFERED 253
TABLE 259 ADOBE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 253
TABLE 260 ADOBE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS 254
14.2.5 SAS 255
TABLE 261 SAS INSTITUTE: BUSINESS OVERVIEW 255
FIGURE 47 SAS INSTITUTE: COMPANY SNAPSHOT 255
TABLE 262 SAS INSTITUTE: PRODUCTS OFFERED 256
TABLE 263 SAS INSTITUTE: SERVICES OFFERED 256
TABLE 264 SAS INSTITUTE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 256
TABLE 265 SAS INSTITUTE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS 257
14.2.6 SALESFORCE 258
TABLE 266 SALESFORCE: BUSINESS OVERVIEW 258
FIGURE 48 SALESFORCE: COMPANY SNAPSHOT 259
TABLE 267 SALESFORCE: PRODUCTS OFFERED 259
TABLE 268 SALESFORCE: SERVICES OFFERED 260
TABLE 269 SALESFORCE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 260
TABLE 270 SALESFORCE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS 261
14.2.7 GOOGLE 262
TABLE 271 GOOGLE: BUSINESS OVERVIEW 262
FIGURE 49 GOOGLE: COMPANY SNAPSHOT 263
TABLE 272 GOOGLE: PRODUCTS OFFERED 263
TABLE 273 GOOGLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 264
TABLE 274 GOOGLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS 264
14.2.8 ACCENTURE 265
TABLE 275 ACCENTURE: BUSINESS OVERVIEW 265
FIGURE 50 ACCENTURE: COMPANY SNAPSHOT 266
TABLE 276 ACCENTURE: PRODUCTS OFFERED 266
TABLE 277 ACCENTURE: SERVICES OFFERED 266
TABLE 278 ACCENTURE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 267
TABLE 279 ACCENTURE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS 267
14.2.9 INFORMATICA 268
TABLE 280 INFORMATICA: BUSINESS OVERVIEW 268
TABLE 281 INFORMATICA: PRODUCTS OFFERED 268
TABLE 282 INFORMATICA: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 269
TABLE 283 INFORMATICA: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS 269
14.2.10 SAP 270
TABLE 284 SAP: BUSINESS OVERVIEW 270
FIGURE 51 SAP: COMPANY SNAPSHOT 271
TABLE 285 SAP: PRODUCTS OFFERED 271
TABLE 286 SAP: SERVICES OFFERED 272
TABLE 287 SAP: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 272
TABLE 288 SAP: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS 273
14.2.11 VERINT 274
TABLE 289 VERINT: BUSINESS OVERVIEW 274
FIGURE 52 VERINT: COMPANY SNAPSHOT 275
TABLE 290 VERINT: PRODUCTS OFFERED 275
TABLE 291 VERINT: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 276
14.2.12 TERADATA 277
TABLE 292 TERADATA: BUSINESS OVERVIEW 277
FIGURE 53 TERADATA: COMPANY SNAPSHOT 278
TABLE 293 TERADATA: PRODUCTS OFFERED 278
TABLE 294 TERADATA: SERVICES OFFERED 279
TABLE 295 TERADATA: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 279
TABLE 296 TERADATA: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS 279
14.2.13 ZETA GLOBAL 280
TABLE 297 ZETA GLOBAL: BUSINESS OVERVIEW 280
FIGURE 54 ZETA GLOBAL: COMPANY SNAPSHOT 281
TABLE 298 ZETA GLOBAL: PRODUCTS OFFERED 281
TABLE 299 ZETA GLOBAL: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 282
TABLE 300 ZETA GLOBAL: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS 282
14.2.14 TIBCO SOFTWARE 283
TABLE 301 TIBCO SOFTWARE: BUSINESS OVERVIEW 283
TABLE 302 TIBCO SOFTWARE: PRODUCTS OFFERED 283
TABLE 303 TIBCO SOFTWARE: SERVICES OFFERED 284
TABLE 304 TIBCO SOFTWARE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS 284
14.2.15 NICE 286
TABLE 305 NICE: BUSINESS OVERVIEW 286
FIGURE 55 NICE: COMPANY SNAPSHOT 287
TABLE 306 NICE: PRODUCTS OFFERED 287
TABLE 307 NICE: SERVICES OFFERED 288
TABLE 308 NICE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 288
TABLE 309 NICE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS 289
14.2.16 TRANSUNION 290
TABLE 310 TRANSUNION: BUSINESS OVERVIEW 290
FIGURE 56 TRANSUNION: COMPANY SNAPSHOT 291
TABLE 311 TRANSUNION: PRODUCTS OFFERED 291
TABLE 312 TRANSUNION: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS 291
TABLE 313 TRANSUNION: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS 292
14.3 SMES/STARTUPS 293
14.3.1 ALIDA 293
14.3.2 ALGONOMY 293
14.3.3 NETBASE QUID 294
14.3.4 NGDATA 294
14.3.5 ZEOTAP 295
14.3.6 ACTIONIQ 295
14.3.7 AMPERITY 296
14.3.8 USERIQ 296
14.3.9 DATASHIFT 297
14.3.10 STAIRCASE AI 297
14.3.11 TERMINUS 298
14.3.12 LIFESIGHT 298
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
15 ADJACENT MARKET 299
15.1 INTRODUCTION 299
15.2 CUSTOMER JOURNEY ANALYTICS MARKET—GLOBAL FORECAST TO 2026 299
15.2.1 MARKET DEFINITION 299
15.2.2 MARKET OVERVIEW 299
15.2.2.1 Customer journey analytics market, by component 299
TABLE 314 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2015–2019 (USD MILLION) 300
TABLE 315 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2020–2026 (USD MILLION) 300
15.2.2.2 Customer journey analytics market, by application 300
TABLE 316 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2015–2019 (USD MILLION) 301
TABLE 317 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2020–2026 (USD MILLION) 301
15.2.2.3 Customer journey analytics market, by deployment mode 302
TABLE 318 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015–2019 (USD MILLION) 302
TABLE 319 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION) 302
15.2.2.4 Customer journey analytics market, by organization size 302
TABLE 320 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 303
TABLE 321 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 303
15.2.2.5 Customer journey analytics market, by industry vertical 303
TABLE 322 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2015–2019 (USD MILLION) 304
TABLE 323 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2020–2026 (USD MILLION) 304
15.2.2.6 Customer journey analytics market, by region 305
TABLE 324 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2015–2019 (USD MILLION) 305
TABLE 325 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2020–2026 (USD MILLION) 305
15.3 RETAIL ANALYTICS MARKET – GLOBAL FORECAST TO 2025 306
15.3.1 MARKET DEFINITION 306
15.3.2 MARKET OVERVIEW 306
TABLE 326 RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE, 2016–2019 (USD MILLION, Y-O-Y %) 306
TABLE 327 RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y %) 306
15.3.2.1 Retail analytics market, by component 307
TABLE 328 RETAIL ANALYTICS MARKET, BY COMPONENT, 2016–2019 (USD MILLION) 307
TABLE 329 RETAIL ANALYTICS MARKET, BY COMPONENT, 2019–2025 (USD MILLION) 307
15.3.2.2 Retail analytics market, by business function 307
TABLE 330 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2016–2019 (USD MILLION) 308
TABLE 331 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2025 (USD MILLION) 308
15.3.2.3 Retail analytics market, by application 308
TABLE 332 RETAIL ANALYTICS MARKET, BY APPLICATION, 2016–2019 (USD MILLION) 309
TABLE 333 RETAIL ANALYTICS MARKET, BY APPLICATION, 2019–2025 (USD MILLION) 309
15.3.2.4 Retail analytics market, by organization size 309
TABLE 334 RETAIL ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION) 310
TABLE 335 RETAIL ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION) 310
15.3.2.5 Retail analytics market, by end user 310
TABLE 336 RETAIL ANALYTICS MARKET, BY END USER, 2016–2019 (USD MILLION) 311
TABLE 337 RETAIL ANALYTICS MARKET, BY END USER, 2019–2025 (USD MILLION) 311
15.3.2.6 Retail analytics market, by region 311
TABLE 338 RETAIL ANALYTICS MARKET, BY REGION, 2016–2019 (USD MILLION) 311
TABLE 339 RETAIL ANALYTICS MARKET, BY REGION, 2019–2025 (USD MILLION) 312
16 APPENDIX 313
16.1 DISCUSSION GUIDE 313
16.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 319
16.3 CUSTOMIZATION OPTIONS 321
16.4 RELATED REPORTS 321
16.5 AUTHOR DETAILS 322


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