キャプティブポータル市場 – 2030年までの世界予測

本市場調査は、キャプティブポータル市場の規模と、提供内容、最終用途、地域など、様々なセグメントにおける成長の可能性を網羅しています。提供内容は、プラットフォームとサービスに細分化されています。キャプティブポータル市場の調査対象となるエンドユーザーには、旅行・交通、ホスピタリティ・レジャー、コワーキングスペース、ショッピングモール・小売店、エンターテイメント、インターネットサービスプロバイダーが含まれ、旅行・交通はさらに空港、鉄道駅、クルーズ船などに細分化されています。ホスピタリティ・レジャーはさらにホテル・リゾート、レストラン・カフェ、公共スペースなどに細分化されています。キャプティブポータル市場の地域分析は、北米、ヨーロッパ、アジア太平洋、中東・アフリカ、ラテンアメリカを対象としています。

MarketsandMarkets: The captive portal market is estimated at USD 1.15 billion in 2025 and is expected to reach USD 2.20 billion by 2030 at a CAGR of 13.9%. The growing need for superior user experience and individual interaction in public and guest Wi-Fi ecosystems stimulates the captive portal market. Modern businesses know that the captive portal is no longer just a gatekeeper for network access, but an important point of contact with customers and guests. Customers nowadays expect a seamless and intuitive onboarding process and typically prefer simplified login methods such as social media integration or one-click access on subsequent visits. The expectation pushes businesses to implement captive portal platforms that allow customizable and branded landing pages for a coherent and engaging user interface.

MarketsandMarkets：キャプティブポータル市場は2025年に11億5,000万米ドルに達すると推定され、2030年には年平均成長率（CAGR）13.9%で22億米ドルに達すると予想されています。公共およびゲストWi-Fiエコシステムにおける優れたユーザーエクスペリエンスと個別のインタラクションへのニーズの高まりが、キャプティブポータル市場を刺激しています。現代の企業は、キャプティブポータルがもはやネットワークアクセスのゲートキーパーではなく、顧客やゲストとの重要な接点であることを認識しています。今日の顧客は、シームレスで直感的なオンボーディングプロセスを期待しており、通常、ソーシャルメディアとの統合やワンクリックアクセスなどの簡素化されたログイン方法を好む傾向があります。こうした期待から、企業は、一貫性があり魅力的なユーザーインターフェースを実現するために、カスタマイズ可能でブランド化されたランディングページを提供するキャプティブポータルプラットフォームの実装を迫られています。

Moreover, businesses are using captive portals to provide personalized content, offers, and information to customers based on their demographics, locations, or past interactions. This ability converts the required access step into a valuable marketing opportunity, improving customer satisfaction, which may lead to revenue.

さらに、企業はキャプティブポータルを活用して、顧客の属性、所在地、過去のインタラクションに基づいてパーソナライズされたコンテンツ、オファー、情報を提供しています。この機能により、必要なアクセスステップを貴重なマーケティング機会へと変換し、顧客満足度を向上させ、ひいては収益向上につながる可能性があります。

“The service providers segment will witness the fastest growth during the forecast period” Services consist of both professional and managed services. Captive portal services enable organizations to offload the complexities of managing guest and public network access, allowing them to concentrate on their core business activities and ultimately boost productivity. Captive portal platform access and related infrastructure services are often provided through a subscription-based pricing model. Professional services are offered by specialists, experts, and professionals who provide support to businesses. These services include survey, analysis, and consulting, network planning, design, and implementation, as well as training, support, and maintenance services. Companies also offer design and installation services for cost-effective and secure deployment and management of networks across Wi-Fi infrastructures. Managed Service Providers (MSPs) provide complementary services for marketing captive portals and remotely manage clients’ IT infrastructure and systems for backup and recovery of business-critical data. 24×7 remote monitoring of Wi-Fi networks for commercial clients helps them overcome budget constraints and technical expertise challenges.

“The travel & transportation segment is expected to have the second-largest market size during the forecast period” Public locations such as airports, train stations, bus terminals, and transportation hubs often use captive portals to provide Wi-Fi connectivity to travelers. Captive portals are designed to identify users and regulate their internet access. When users connect to a Wi-Fi network with a captive portal, they are redirected to a dedicated webpage called the captive portal page. This page provides users with options such as logging in with their credentials, accepting the terms and conditions, or providing necessary information. The demand for Wi-Fi has led to the growth of the captive portal market. Wi-Fi is used in the travel and transportation industry for effective communication, real-time tracking, and transportation. These spaces include airports, railway stations, bus stations, ports, and subways, which can be confusing for travelers to navigate. Captive portals offer information related to safe and simple routes, reducing waiting times. The development of intelligent transportation solutions has increased the demand for cloud Wi-Fi services. Passengers can conveniently purchase tickets, select seats, complete checking procedures, or modify their bookings through captive portals, reducing the need for manual intervention and enhancing the customer experience. Captive portals also offer an opportunity for travel and transportation companies to engage in advertising and revenue generation. Companies can display targeted advertisements on captive portal pages by analyzing user data and behavior. These advertisements can promote various services, retail outlets, local businesses, or partner offerings relevant to passengers. Companies can create additional revenue streams and offset operational costs by leveraging captive portals for advertising and monetizing their captive portal infrastructure.

“Asia Pacific is expected to record the highest growth rate during the forecast period”

The captive portal market in the Asia Pacific region is growing at a high rate because of fast digitalization in several sectors and the growing need for efficient internet connections in public and commercial zones. The growth of the middle class and a young, tech-savvy population in many Asia Pacific nations play a great role in the explosion of mobile devices and the expectation of immediate Wi-Fi. This need is especially pronounced in high-traffic areas such as airports, shopping malls, hotels, and learning institutions, where captive portals are critical for controlling network access and security. Moreover, the increasing number of digital services and online transactions requires secure authentication and data collection procedures, which, in turn, accelerates the deployment of complex captive portal solutions. The variety of economies and levels of tech maturity for the region presents unique opportunities for tailored captive portal offerings to address specific industry needs and user preferences, thus propelling the market’s dynamic growth path.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

• By Company Type: Tier 1 – 35%, Tier 2 – 39%, and Tier 3 – 26%
• By Designation: C-level –25%, D-level – 35%, and Others – 40%
• By Region: North America – 35%, Europe – 20%, Asia Pacific – 44%, Rest of the World – 1%

The major players in the captive portal market include Cisco (US), HPE Aruba Networking (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Beonic (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US), Fortinet (US), RUCKUS Networks (US), and ONE BCG (US). These players have adopted various growth strategies, such as partnerships, agreements, collaborations, product launches, enhancements, and acquisitions, to expand their captive portal market footprint.

Research Coverage

The market study covers the captive portal market size and the growth potential across different segments, including offerings, end uses, and regions. The offerings are sub-segmented into platforms and services. The end users studied under the captive portal market include travel & transportation, hospitality & leisure, coworking spaces, shopping malls & retail outlets, entertainment, and internet service providers, where travel & transportation are further segmented into airport, train station, cruise ships, and others. And hospitality & leisure are further segmented into hotels & resorts, restaurants & cafes, public spaces, and others. The regional analysis of the captive portal market covers North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.

Key Benefits of Buying the Report

The report will help market leaders and new entrants with information on the closest approximations of the global captive portal market’s revenue numbers and subsegments. It will also help stakeholders understand the competitive landscape, gain insights, and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides the following insights.

• Analysis of key drivers (increasing demand of Wi-Fi monetization, marketing efforts through captive portal will drive the market growth, increasing demand for secure and controlled access to Wi-Fi networks), restraints (compliance with privacy regulations to be restraint in captive portal market), opportunities (captive portal to help wi-fi analytics to get more customer insights, captive portals to offer valuable opportunities for targeted marketing), and challenges (bandwidth hogging to impact demand for captive portal, presence of fake or malicious captive portals to hinder growth of market) influencing the growth of the captive portal market
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and product & service launches in the captive portal market
• Market Development: Comprehensive information about lucrative markets – the report analyzes the Captive portal market across various regions
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the captive portal market
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Cisco (US), HPE Aruba Networking (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Beonic (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US), Fortinet (US), RUCKUS Networks (US), and ONE BCG (US)

Table of Contents

1               INTRODUCTION              28

1.1           STUDY OBJECTIVES       28

1.2           MARKET DEFINITION   28

1.3           STUDY SCOPE   29

1.3.1        MARKET SEGMENTATION           29

1.3.2        INCLUSIONS AND EXCLUSIONS 30

1.3.3        YEARS CONSIDERED      30

1.4           CURRENCY CONSIDERED            30

1.5           STAKEHOLDERS               31

1.6           SUMMARY OF CHANGES               31

2               RESEARCH METHODOLOGY       32

2.1           RESEARCH DATA              32

2.1.1        SECONDARY DATA          33

2.1.1.1    Secondary sources                33

2.1.2        PRIMARY DATA 33

2.1.2.1    Primary interviews with experts         34

2.1.2.2    Breakdown of primary profiles           34

2.1.2.3    Key industry insights           35

2.2           MARKET SIZE ESTIMATION         35

2.2.1        BOTTOM-UP APPROACH              36

2.2.2        TOP-DOWN APPROACH                38

2.2.3        CAPTIVE PORTAL MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 39

2.3           DATA TRIANGULATION                40

2.4           FACTOR ANALYSIS          41

2.5           RESEARCH ASSUMPTIONS           41

2.6           LIMITATIONS    42

3               EXECUTIVE SUMMARY  43

4               PREMIUM INSIGHTS       46

4.1           CAPTIVE PORTAL MARKET OVERVIEW 46

4.2           CAPTIVE PORTAL MARKET, BY OFFERING           46

4.3           CAPTIVE PORTAL MARKET, BY END USE               47

4.4           NORTH AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING AND END USE (2025)                 47

4.5           ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY OFFERING AND END USE (2025)       48

4.6           EUROPE: CAPTIVE PORTAL MARKET, BY OFFERING AND END USE (2025)       48

4.7           GEOGRAPHICAL SNAPSHOT OF CAPTIVE PORTAL MARKET               49

5               MARKET OVERVIEW AND INDUSTRY TRENDS    50

5.1           MARKET OVERVIEW       50

5.2           MARKET DYNAMICS       50

5.2.1        DRIVERS               51

5.2.1.1    Increasing demand for secure and controlled access to WiFi networks 51

5.2.1.2    Increasing demand for WiFi monetization       51

5.2.1.3    Increasing focus on marketing efforts through captive portal to drive market growth             51

5.2.2        RESTRAINTS      52

5.2.2.1    Compliance with privacy regulations 52

5.2.3        OPPORTUNITIES              52

5.2.3.1    Captive portal to help WiFi analytics to get more customer insights  52

5.2.3.2    Captive portals to offer valuable opportunities for targeted marketing               53

5.2.4        CHALLENGES    53

5.2.4.1    Bandwidth hogging to impact demand for captive portal                 53

5.2.4.2    Presence of fake or malicious captive portals to hinder growth of market    53

5.3           BRIEF HISTORY OF CAPTIVE PORTAL     54

5.3.1        ORIGINS AND EARLY DEVELOPMENT (LATE 1990S – EARLY 2000S)      54

5.3.2        COMMERCIALIZATION AND STANDARDIZATION (MID 2000S – EARLY 2010S)       54

5.3.3        USER EXPERIENCE AND INTEGRATION ADVANCES (2010S)  54

5.3.4        CLOUD MANAGEMENT AND SECURITY-CENTRIC EVOLUTION (2020S – PRESENT) 55

5.4           CAPTIVE PORTAL MARKET: ECOSYSTEM ANALYSIS                 55

5.4.1        PLATFORM PROVIDERS                57

5.4.2        SERVICE PROVIDERS      57

5.4.3        SYSTEM INTEGRATORS 57

5.4.4        NETWORK INFRASTRUCTURE PROVIDERS           57

5.4.5        INTERNET SERVICE PROVIDERS (ISPS)  57

5.4.6        END USERS         57

5.5           CASE STUDY ANALYSIS 58

5.5.1        USE CASE 1: TOTALENERGIES BOOSTS EFFICIENCY AND UX WITH

CLOUDI-FI GUEST WIFI 58

5.5.2        USE CASE 2: BEST WESTERN INSTALLED FAST AND COMPLIANT GUEST WIFI NETWORKS WITH PERFORMANCE NETWORK           59

5.5.3        USE CASE 3: MCDONALD’S BELGIUM PARTNERED WITH CISCO MERAKI, PURPLE, AND SOCIALSPOT TO PROVIDE GUEST WIFI TO VISITORS            60

5.5.4        USE CASE 4: CENTRALIZED WIFI MANAGEMENT FOR AAKASH WITH RAY          61

5.5.5        USE CASE 5: GLOBALREACH DEPLOYED HIGH-PERFORMANCE PUBLIC WIFI FOR LINKNYC        62

5.6           VALUE CHAIN ANALYSIS               63

5.7           REGULATORY LANDSCAPE         64

5.7.1        KEY REGULATIONS         67

5.7.1.1    ISO/TC 184/SC 4                67

5.7.1.2    ISO/TC 184          67

5.7.1.3    General Personal Data Protection law (GPDP)              67

5.7.1.4    California Data Privacy Protection Act             67

5.7.1.5    GDPR    68

5.8           PRICING ANALYSIS          68

5.8.1        AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING           68

5.8.2        AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING           68

5.8.3        INDICATIVE PRICING ANALYSIS                70

5.9           TECHNOLOGY ANALYSIS             71

5.9.1        KEY TECHNOLOGIES     71

5.9.1.1    WiFi Authentication and Access Control          71

5.9.1.2    Data Analytics & Reporting Engines 71

5.9.1.3    Web Redirect Engines         71

5.9.1.4    Multi-access Edge Computing (MEC)              71

5.9.2        ADJACENT TECHNOLOGIES       71

5.9.2.1    Network Access Control (NAC)        71

5.9.2.2    Identity and Access Management (IAM)         71

5.9.2.3    Digital Experience Platform (DXP)  72

5.9.2.4    Advertising and Monetization Engines             72

5.9.2.5    Cybersecurity        72

5.9.3        COMPLEMENTARY TECHNOLOGIES       72

5.9.3.1    Internet of Things (IoT)     72

5.9.3.2    Generative AI and Analytics               72

5.10         PATENT ANALYSIS          72

5.11         PORTER’S FIVE FORCES ANALYSIS           75

5.11.1      THREAT OF NEW ENTRANTS      76

5.11.2      THREAT OF SUBSTITUTES          77

5.11.3      BARGAINING POWER OF BUYERS             77

5.11.4      BARGAINING POWER OF SUPPLIERS       77

5.11.5      INTENSITY OF COMPETITIVE RIVALRY 77

5.12         TRENDS AND DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS            77

5.13         KEY STAKEHOLDERS AND BUYING CRITERIA     78

5.13.1      KEY STAKEHOLDERS IN BUYING PROCESS           78

5.13.2      BUYING CRITERIA           79

5.14         KEY CONFERENCES AND EVENTS, 2025  80

5.15         BEST PRACTICES IN CAPTIVE PORTAL MARKET                 80

5.16         TECHNOLOGY ROADMAP FOR CAPTIVE PORTAL MARKET               82

5.16.1      SHORT-TERM ROADMAP (2023 TO 2025)                82

5.16.2      MID-TERM ROADMAP (2026 TO 2028)     82

5.16.3      LONG-TERM ROADMAP (2029 TO 2030) 82

5.16.4      FUTURE OF WIFI ADVERTISING                83

5.17         DIFFERENT TYPES OF CLICK-TO-LOGIN PORTAL                 83

5.17.1      USERNAME AND PASSWORD      83

5.17.2      SOCIAL MEDIA LOGIN   83

5.17.3      EMAIL VERIFICATION   83

5.17.4      SMS VERIFICATION         83

5.17.5      VOUCHER OR TICKET CODES    84

5.17.6      MAC ADDRESS AUTHENTICATION          84

5.17.7      SINGLE SIGN-ON (SSO) 84

5.18         INVESTMENT AND FUNDING SCENARIO               84

5.19         BUSINESS MODELS OF CAPTIVE PORTAL              85

5.19.1      CURRENT BUSINESS MODELS    85

5.19.2      EMERGING BUSINESS MODELS 85

5.20         IMPACT OF AI/GENERATIVE AI ON CAPTIVE PORTAL MARKET               86

5.20.1      USE CASES OF GENERATIVE AI IN CAPTIVE PORTAL                 87

5.20.2      IMPACT OF GENERATIVE AI ON INTERCONNECTED AND ADJACENT ECOSYSTEMS   87

5.20.2.1  Personalized Access and Engagement Experience          88

5.20.2.2  Bridging Digital Experience Gap       88

5.20.2.3  Strengthening Identity and Access Security     88

5.20.2.4  Enabling AI-driven Data Monetization             88

5.20.2.5  Integration with Adjacent Martech and Adtech Platforms                 89

5.20.2.6  Evolving Threat and Compliance Management               89

6               IMPACT OF 2025 US TARIFF – CAPTIVE PORTAL MARKET                 90

6.1           INTRODUCTION              90

6.2           KEY TARIFF RATES          90

6.3           PRICE IMPACT ANALYSIS             91

6.4           IMPACT ON COUNTRY/REGION                92

6.4.1        US           92

6.4.2        EUROPE               93

6.4.3        APAC     94

6.5           IMPACT ON END-USE INDUSTRIES          94

7               CAPTIVE PORTAL MARKET, BY OFFERING           96

7.1           INTRODUCTION              97

7.1.1        OFFERING: CAPTIVE PORTAL MARKET DRIVERS                 97

7.2           PLATFORMS       98

7.2.1        ORGANIZATIONS TO ADOPT CAPTIVE PORTAL PLATFORMS TO PROVIDE AUTHORIZED WIFI ACCESS   98

7.3           SERVICES             99

7.3.1        TRAINING, SUPPORT, AND MAINTENANCE SERVICES TO ENABLE ENTERPRISES TO DESIGN AND DEPLOY CAPTIVE PORTALS             99

8               CAPTIVE PORTAL MARKET, BY END USE               100

8.1           INTRODUCTION              101

8.1.1        END USE: CAPTIVE PORTAL MARKET DRIVERS 101

8.2           TRAVEL & TRANSPORTATION   103

8.2.1        DEVELOPMENT OF INTELLIGENT TRANSPORTATION SOLUTIONS TO INCREASE DEMAND FOR CAPTIVE PORTALS                 103

8.2.2        USE CASES           104

8.2.2.1    Showcasing multiple advertisements exclusively for specific brand      104

8.2.2.2    Offering WiFi services through customized captive portals                 104

8.2.2.3    Creating, launching, and managing free community WiFi services for UK rail customers           104

8.2.2.4    3i Infotech to introduce Bharat Network to provide free WiFi services while implementing monetization strategy        105

8.2.3        AIRPORTS            106

8.2.4        TRAIN STATIONS             106

8.2.5        CRUISE SHIPS    107

8.2.6        OTHERS                108

8.3           HOSPITALITY & LEISURE              109

8.3.1        CAPTIVE PORTALS TO OFFER PERSONALIZED EXPERIENCE TO CUSTOMERS IN HOTELS, CAFES, AND RESTAURANTS  109

8.3.2        USE CASES           110

8.3.2.1    Checking quality and reliability of WiFi service for guests at Apartamentos Vista Club    110

8.3.2.2    Hotelinking to implement WiFiBot to provide comprehensive visibility over networks        110

8.3.2.3    Tyne & Wear Archives & Museums to deploy captive portal platform for proactive assistance to ensure visitors’ secure and high-quality internet experience               111

8.3.2.4    GNI embarked on new site in Nottingham City center and approached performance networks to install their guest WiFi portal solution  111

8.3.2.5    Ramada Park Hall Wolverhampton Hotel and Spa successfully provided exceptional guest experience with performance network’s WiFi marketing and registration service    111

8.3.3        HOTELS & RESORTS       112

8.3.4        RESTAURANTS & CAFES                113

8.3.5        PUBLIC SPACES 114

8.3.6        OTHERS                115

8.4           COWORKING SPACES    116

8.4.1        RISING DEMAND FOR SECURE AND DEPENDABLE WIFI SOLUTIONS TO INCREASE DEMAND FOR CAPTIVE PORTAL                 116

8.4.2        USE CASES           117

8.4.2.1    Integration of IronWiFi into coworking spaces to be game-changer for both operators and users                117

8.5           SHOPPING MALLS & RETAIL OUTLETS  117

8.5.1        ENHANCING CUSTOMER EXPERIENCE WITHIN THEIR PHYSICAL LOCATIONS  117

8.5.2        USE CASES           118

8.5.2.1    Prominent French luxury fashion brand to enhance guest WiFi experience in its physical stores         118

8.5.2.2    Cloudi-Fi’s captive portal solution to be chosen by Système U to elevate customer experience in its extensive network of 1,500 stores                 118

8.6           ENTERTAINMENT           119

8.6.1        CAPTIVE PORTALS TO BE IN DEMAND IN ENTERTAINMENT INDUSTRY TO ENHANCE CONNECTIVITY AND ENGAGE WITH AUDIENCES              119

8.6.2        USE CASES           120

8.6.2.1    GoZone to offer fans reliable and high-quality WiFi experience in stadium  120

8.7           INTERNET SERVICE PROVIDERS (ISPS)  120

8.7.1        CAPTIVE PORTALS TO ENHANCE CONNECTIVITY AND ENGAGE WITH AUDIENCES        120

8.7.2        USE CASES           121

8.7.2.1    Stl Tech WiFi solution to enable operators to offer seamless WiFi connectivity to their subscribers across public places     121

8.7.2.2    Spotipo captive portal solution to help ISPs to integrate two WiFi platforms and provide them with extra security and reporting functionality                 121

8.8           OTHER END USES            121

8.8.1        CAPTIVE PORTALS TO PROVIDE SECURE AND CONTROLLED INTERNET ACCESS TO USERS      121

9               CAPTIVE PORTAL MARKET, BY REGION                123

9.1           INTRODUCTION              124

9.2           NORTH AMERICA             125

9.2.1        NORTH AMERICA: CAPTIVE PORTAL MARKET DRIVERS                 125

9.2.2        NORTH AMERICA: MACROECONOMIC OUTLOOK                 125

9.2.3        US           129

9.2.3.1    Presence of key market players to enhance growth of captive portal solutions     129

9.2.4        CANADA               131

9.2.4.1    Increase in number of cyberattacks to drive demand     131

9.3           EUROPE               134

9.3.1        EUROPE: CAPTIVE PORTAL MARKET DRIVERS   135

9.3.2        EUROPE: MACROECONOMIC OUTLOOK               136

9.3.3        UK          139

9.3.3.1    Increased adoption of cloud-based services to drive growth                 139

9.3.4        GERMANY           142

9.3.4.1    Significant adoption of smart devices in automobile industry to drive growth          142

9.3.5        ITALY    145

9.3.5.1    Deployment of captive portal to take valuable insights of customers about their travelling experience     145

9.3.6        SPAIN    146

9.3.6.1    Government initiatives to provide secure access to public WiFi                 146

9.3.7        FRANCE                146

9.3.7.1    Rising need to provide secure and high-speed internet connectivity to customers to fuel demand        146

9.3.8        NORDIC                146

9.3.8.1    Managing internet usage and providing limited access to public WiFi to drive market            146

9.3.9        REST OF EUROPE             147

9.4           ASIA PACIFIC     147

9.4.1        ASIA PACIFIC: CAPTIVE PORTAL MARKET DRIVERS                 148

9.4.2        ASIA PACIFIC: MACROECONOMIC OUTLOOK     149

9.4.3        CHINA  152

9.4.3.1    Demand for captive portal to increase to gather customer-related data         152

9.4.4        JAPAN   155

9.4.4.1    Managed WiFi networks to drive growth of market        155

9.4.5        INDIA    156

9.4.5.1    Bringing affordable and accessible internet connectivity to rural and remote regions of India                156

9.4.6        AUSTRALIA & NEW ZEALAND     159

9.4.6.1    Getting customer insights and offering customized services based on preferences       159

9.4.7        SOUTHEAST ASIA            159

9.4.7.1    Increasing need for secure WiFi networks to drive demand                 159

9.4.8        REST OF ASIA PACIFIC   159

9.5           MIDDLE EAST & AFRICA                160

9.5.1        MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET DRIVERS               160

9.5.2        MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK                 160

9.5.3        UAE        164

9.5.3.1    Building secure and strong WiFi sharing infrastructure 164

9.5.4        KSA        164

9.5.4.1    Providing secured and managed WiFi networks              164

9.5.5        SOUTH AFRICA 167

9.5.5.1    Implementing user authentication and logging mechanisms for WiFi networks       167

9.5.6        REST OF MIDDLE EAST & AFRICA             167

9.6           LATIN AMERICA                168

9.6.1        LATIN AMERICA: CAPTIVE PORTAL MARKET DRIVERS                 168

9.6.2        LATIN AMERICA: MACROECONOMIC OUTLOOK                 168

9.6.3        BRAZIL 172

9.6.3.1    Taking customer insights and developing new marketing strategies                172

9.6.4        MEXICO                175

9.6.4.1    Rising number of public WiFi to fuel demand for captive portals                 175

9.6.5        REST OF LATIN AMERICA             175

10            COMPETITIVE LANDSCAPE         176

10.1         KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022–2024                 176

10.2         REVENUE ANALYSIS, 2020–2024  177

10.3         MARKET SHARE ANALYSIS, 2024                 178

10.4         MARKET RANKING OF KEY PLAYERS IN CAPTIVE PORTAL MARKET, 2024  180

10.5         COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024                 180

10.5.1      STARS   180

10.5.2      EMERGING LEADERS     180

10.5.3      PERVASIVE PLAYERS      181

10.5.4      PARTICIPANTS 181

10.5.5      COMPANY FOOTPRINT: KEY PLAYERS, 2024         182

10.5.5.1  Company footprint               182

10.5.5.2  Region footprint   183

10.5.5.3  Offering footprint 184

10.5.5.4  End-use footprint 185

10.6         COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024        186

10.6.1      PROGRESSIVE COMPANIES         186

10.6.2      RESPONSIVE COMPANIES            186

10.6.3      DYNAMIC COMPANIES  186

10.6.4      STARTING BLOCKS         186

10.6.5      COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024                 188

10.6.5.1  Detailed list of key startups/SMEs    188

10.6.5.2  Competitive benchmarking of key startups/SMEs          189

10.7         COMPETITIVE SCENARIO             190

10.7.1      PRODUCT LAUNCHES   190

10.7.2      DEALS  191

10.8         BRAND COMPARISON   193

10.8.1      CISCO   194

10.8.2      HPE ARUBA NETWORKING          194

10.8.3      EXTREME NETWORKS   194

10.8.4      ARISTA NETWORKS        194

10.8.5      JUNIPER NETWORKS      194

10.9         COMPANY VALUATION AND FINANCIAL METRICS                 194

10.9.1      COMPANY VALUATION, 2024      194

10.9.2      FINANCIAL METRICS USING EV/EBIDTA               195

11            COMPANY PROFILES      196

11.1         VENDOR-NATIVE CAPTIVE PORTAL PROVIDERS                 196

11.1.1      CISCO   196

11.1.1.1  Business overview 196

11.1.1.2  Products/Solutions/Services offered 197

11.1.1.3  Recent developments           198

11.1.1.3.1                Product launches  198

11.1.1.4  MnM view              198

11.1.1.4.1                Key strengths        198

11.1.1.4.2                Strategic choices   199

11.1.1.4.3                Weaknesses & competitive threats     199

11.1.2      HPE ARUBA NETWORKING          200

11.1.2.1  Business overview 200

11.1.2.2  Products/Solutions/Services offered 201

11.1.2.3  MnM view              202

11.1.2.3.1                Key strengths        202

11.1.2.3.2                Strategic choices   202

11.1.2.3.3                Weaknesses & competitive threats     202

11.1.3      ARISTA NETWORKS        203

11.1.3.1  Business overview 203

11.1.3.2  Products/Solutions/Services offered 204

11.1.3.3  Recent developments           205

11.1.3.3.1                Deals      205

11.1.3.3.2                Product launches  206

11.1.3.4  MnM view              206

11.1.3.4.1                Key strengths        206

11.1.3.4.2                Strategic choices   206

11.1.3.4.3                Weaknesses and competitive threats 206

11.1.4      EXTREME NETWORKS   207

11.1.4.1  Business overview 207

11.1.4.2  Products/Solutions/Services offered 208

11.1.4.3  Recent developments           209

11.1.4.3.1                Deals      209

11.1.4.4  MnM view              210

11.1.4.4.1                Key strengths        210

11.1.4.4.2                Strategic choices   210

11.1.4.4.3                Weaknesses and competitive threats 210

11.1.5      JUNIPER NETWORKS      211

11.1.5.1  Business overview 211

11.1.5.2  Products/Solutions/Services offered 212

11.1.5.3  MnM view              213

11.1.5.3.1                Key strengths        213

11.1.5.3.2                Strategic choices   213

11.1.5.3.3                Weaknesses and competitive threats 213

11.1.6      FORTINET           214

11.1.7      RUCKUS NETWORK         215

11.2         EXTERNAL CAPTIVE PORTAL PROVIDERS            216

11.2.1      PURPLE AI           216

11.2.1.1  Business overview 216

11.2.1.2  Products/Solutions/Services offered 216

11.2.1.3  Recent developments           217

11.2.1.3.1                Product launches  218

11.2.2      ENEA     219

11.2.2.1  Business overview 219

11.2.2.2  Products/Solutions/Services offered 220

11.2.2.3  Recent developments           221

11.2.2.3.1                Product launches  221

11.2.2.3.2                Deals      221

11.2.3      BOINGO               222

11.2.3.1  Business overview 222

11.2.3.2  Products/Solutions/Services offered 222

11.2.3.2.1                Deals      223

11.2.4      NETGEAR            224

11.2.4.1  Business overview 224

11.2.4.2  Products/Solutions/Services offered 225

11.2.5      IRONWIFI            226

11.2.5.1  Business overview 226

11.2.5.2  Products/Solutions/Services offered 226

11.2.6      GLOBALREACH TECHNOLOGY 227

11.2.6.1  Business overview 227

11.2.6.2  Products/Solutions/Services offered 227

11.2.6.3  Recent developments           228

11.2.7      CLOUD4WI         229

11.2.7.1  Business overview 229

11.2.7.2  Products/Solutions/Services offered 229

11.2.7.3  Recent developments           230

11.2.8      BEONIC                231

11.2.8.1  Business overview 231

11.2.8.2  Products/Solutions/Services offered 232

11.2.9      GOZONE WIFI   233

11.2.10   ONE BCG             234

11.2.11   ADENTRO           234

11.2.12   ANUVU 235

11.2.13   SPOTIPO              235

11.2.14   NEXNET SOLUTIONS     236

11.2.15   PERFORMANCE NETWORK          237

11.2.16   CLOUDI-FI          238

11.2.17   WIFIGEM             239

11.2.18   SATCOM DIRECT             240

11.2.19   INTELSAT            241

11.2.20   RAYLIFE               242

11.2.21   WATCHGUARD 243

11.2.22   GRAND STREAM               244

11.2.23   KEENETIC           245

12            ADJACENT/RELATED MARKETS                246

12.1         WIFI ANALYTICS MARKET            246

12.1.1      MARKET DEFINITION   246

12.1.2      MARKET OVERVIEW       246

12.1.3      WIFI ANALYTICS MARKET, BY APPLICATION      246

12.1.3.1  WIFI PRESENCE ANALYTICS        246

12.1.3.2  WIFI MARKETING ANALYTICS    247

12.2         WIFI AS A SERVICE MARKET        248

12.2.1      MARKET DEFINITION   248

12.2.2      MARKET OVERVIEW       248

12.2.3      WIFI AS A SERVICE MARKET, BY LOCATION TYPE                 248

12.2.3.1  Indoor    249

12.2.3.2  Outdoor 250

13            APPENDIX           251

13.1         DISCUSSION GUIDE        251

13.2         KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL                254

13.3         CUSTOMIZATION OPTIONS        256

13.4         RELATED REPORTS         256

13.5         AUTHOR DETAILS           257

LIST OF TABLES

TABLE 1                USD EXCHANGE RATES, 2020–2024            31

TABLE 2                FACTOR ANALYSIS          41

TABLE 3                CAPTIVE PORTAL MARKET: ECOSYSTEM                 56

TABLE 4                NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  64

TABLE 5                EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS           65

TABLE 6                ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS                 65

TABLE 7                MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS             66

TABLE 8               LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS                 66

TABLE 9                AVERAGE SELLING PRICE OF KEY PLAYERS, 2024                 69

TABLE 10              INDICATIVE PRICING ANALYSIS, BY CAPTIVE PORTAL VENDOR            70

TABLE 11              CAPTIVE PORTAL MARKET: LIST OF TOP PATENTS, 2024  74

TABLE 12              CAPTIVE PORTAL MARKET: PORTER’S FIVE FORCES MODEL                75

TABLE 13              INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS              79

TABLE 14              KEY BUYING CRITERIA  79

TABLE 15              CAPTIVE PORTAL MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2025           80

TABLE 16              US-ADJUSTED RECIPROCAL TARIFF RATES                 90

TABLE 17              EXPECTED CHANGE IN PRICES AND LIKELY IMPACT ON END-USE MARKET DUE TO TARIFF IMPACT                 91

TABLE 18              CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)       97

TABLE 19              CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)       98

TABLE 20              PLATFORMS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)          98

TABLE 21              PLATFORMS: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)          98

TABLE 22              SERVICES: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)          99

TABLE 23              SERVICES: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)          99

TABLE 24              CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)       102

TABLE 25              CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)       102

TABLE 26              TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY REGION,

2018–2024 (USD MILLION)            103

TABLE 27              TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY REGION,

2025–2030 (USD MILLION)            104

TABLE 28              TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY TYPE

2018–2024 (USD MILLION)            105

TABLE 29              TRAVEL & TRANSPORTATION: CAPTIVE PORTAL MARKET, BY TYPE,

2025–2030 (USD MILLION)            105

TABLE 30              AIRPORTS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)          106

TABLE 31              AIRPORTS: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)          106

TABLE 32              TRAIN STATIONS: CAPTIVE PORTAL MARKET, BY REGION,

2018–2024 (USD MILLION)            107

TABLE 33              TRAIN STATIONS: CAPTIVE PORTAL MARKET, BY REGION,

2025–2030 (USD MILLION)            107

TABLE 34              CRUISE SHIPS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)          108

TABLE 35              CRUISE SHIPS: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)          108

TABLE 36              OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)          108

TABLE 37              OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)          109

TABLE 38              HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY REGION,

2018–2024 (USD MILLION)            109

TABLE 39              HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY REGION,

2025–2030 (USD MILLION)            110

TABLE 40              HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY TYPE,

2018–2024 (USD MILLION)            112

TABLE 41              HOSPITALITY & LEISURE: CAPTIVE PORTAL MARKET, BY TYPE,

2025–2030 (USD MILLION)            112

TABLE 42              HOTEL & RESORTS: CAPTIVE PORTAL MARKET, BY REGION,

2018–2024 (USD MILLION)            112

TABLE 43              HOTEL & RESORTS: CAPTIVE PORTAL MARKET, BY REGION,

2025–2030 (USD MILLION)            113

TABLE 44              RESTAURANTS & CAFES: CAPTIVE PORTAL MARKET, BY REGION,

2018–2024 (USD MILLION)            113

TABLE 45              RESTAURANTS & CAFES: CAPTIVE PORTAL MARKET, BY REGION,

2025–2030 (USD MILLION)            114

TABLE 46              PUBLIC SPACES: CAPTIVE PORTAL MARKET, BY REGION,

2018–2024 (USD MILLION)            114

TABLE 47              PUBLIC SPACES: CAPTIVE PORTAL MARKET, BY REGION,

2025–2030 (USD MILLION)            115

TABLE 48              OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)          115

TABLE 49              OTHERS: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)          115

TABLE 50              COWORKING SPACES: CAPTIVE PORTAL MARKET, BY REGION,

2018–2024 (USD MILLION)            116

TABLE 51              COWORKING SPACES: CAPTIVE PORTAL MARKET, BY REGION,

2025–2030 (USD MILLION)            116

TABLE 52              SHOPPING MALLS & RETAIL OUTLETS: CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)                 117

TABLE 53              SHOPPING MALLS & RETAIL OUTLETS: CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)                 118

TABLE 54              ENTERTAINMENT: CAPTIVE PORTAL MARKET, BY REGION,

2018–2024 (USD MILLION)            119

TABLE 55              ENTERTAINMENT: CAPTIVE PORTAL MARKET, BY REGION,

2025–2030 (USD MILLION)            119

TABLE 56              INTERNET SERVICE PROVIDERS: CAPTIVE PORTAL MARKET, BY REGION,

2018–2024 (USD MILLION)            120

TABLE 57              INTERNET SERVICE PROVIDERS: CAPTIVE PORTAL MARKET, BY REGION,

2025–2030 (USD MILLION)            121

TABLE 58              OTHER END USES: CAPTIVE PORTAL MARKET, BY REGION,

2018–2024 (USD MILLION)            122

TABLE 59              OTHER END USES: CAPTIVE PORTAL MARKET, BY REGION,

2025–2030 (USD MILLION)            122

TABLE 60              CAPTIVE PORTAL MARKET, BY REGION, 2018–2024 (USD MILLION)       124

TABLE 61              CAPTIVE PORTAL MARKET, BY REGION, 2025–2030 (USD MILLION)       124

TABLE 62              NORTH AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING,

2018–2024 (USD MILLION)            126

TABLE 63              NORTH AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING,

2025–2030 (USD MILLION)            126

TABLE 64              NORTH AMERICA: CAPTIVE PORTAL MARKET, BY END USE,

2018–2024 (USD MILLION)            126

TABLE 65              NORTH AMERICA: CAPTIVE PORTAL MARKET, BY END USE,

2025–2030 (USD MILLION)            127

TABLE 66              NORTH AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)                 127

TABLE 67              NORTH AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)                 127

TABLE 68              NORTH AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2018–2024 (USD MILLION)            128

TABLE 69              NORTH AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2025–2030 (USD MILLION)            128

TABLE 70              NORTH AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY,

2018–2024 (USD MILLION)            128

TABLE 71              NORTH AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            128

TABLE 72              US: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)            129

TABLE 73              US: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)            129

TABLE 74              US: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)            129

TABLE 75              US: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)            130

TABLE 76              US: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2018–2024 (USD MILLION)            130

TABLE 77              US: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2025–2030 (USD MILLION)            130

TABLE 78              US: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2018–2024 (USD MILLION)            131

TABLE 79              US: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2025–2030 (USD MILLION)            131

TABLE 80              CANADA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)     132

TABLE 81              CANADA: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)     132

TABLE 82              CANADA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)  132

TABLE 83              CANADA: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)  133

TABLE 84              CANADA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2018–2024 (USD MILLION)            133

TABLE 85              CANADA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2025–2030 (USD MILLION)            133

TABLE 86              CANADA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2018–2024 (USD MILLION)            134

TABLE 87              CANADA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2025–2030 (USD MILLION)            134

TABLE 88              EUROPE: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)     136

TABLE 89              EUROPE: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)     136

TABLE 90              EUROPE: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)  137

TABLE 91              EUROPE: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)  137

TABLE 92              EUROPE: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2018–2024 (USD MILLION)            137

TABLE 93              EUROPE: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2025–2030 (USD MILLION)            138

TABLE 94              EUROPE: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2018–2024 (USD MILLION)            138

TABLE 95              EUROPE: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2025–2030 (USD MILLION)            138

TABLE 96              EUROPE: CAPTIVE PORTAL MARKET, BY COUNTRY, 2018–2024 (USD MILLION)     139

TABLE 97              EUROPE: CAPTIVE PORTAL MARKET, BY COUNTRY, 2025–2030 (USD MILLION)     139

TABLE 98              UK: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)            140

TABLE 99              UK: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)            140

TABLE 100            UK: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)            140

TABLE 101            UK: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)            141

TABLE 102            UK: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2018–2024 (USD MILLION)            141

TABLE 103            UK: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2025–2030 (USD MILLION)            141

TABLE 104            UK: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2018–2024 (USD MILLION)            142

TABLE 105            UK: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2025–2030 (USD MILLION)            142

TABLE 106            GERMANY: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)     143

TABLE 107            GERMANY: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)     143

TABLE 108            GERMANY: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)  143

TABLE 109            GERMANY: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)  144

TABLE 110            GERMANY: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2018–2024 (USD MILLION)            144

TABLE 111            GERMANY: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2025–2030 (USD MILLION)            144

TABLE 112            GERMANY: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2018–2024 (USD MILLION)            145

TABLE 113            GERMANY: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2025–2030 (USD MILLION)            145

TABLE 114            ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY OFFERING,

2018–2024 (USD MILLION)            149

TABLE 115            ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY OFFERING,

2025–2030 (USD MILLION)            149

TABLE 116            ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)        150

TABLE 117            ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)        150

TABLE 118            ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2018–2024 (USD MILLION)            150

TABLE 119            ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2025–2030 (USD MILLION)            151

TABLE 120            ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2018–2024 (USD MILLION)            151

TABLE 121            ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2025–2030 (USD MILLION)            151

TABLE 122            ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY COUNTRY, 2018–2024 (USD MILLION)     152

TABLE 123            ASIA PACIFIC: CAPTIVE PORTAL MARKET, BY COUNTRY, 2025–2030 (USD MILLION)     152

TABLE 124            CHINA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)     153

TABLE 125            CHINA: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)     153

TABLE 126          CHINA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)            153

TABLE 127          CHINA: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)            154

TABLE 128            CHINA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2018–2024 (USD MILLION)            154

TABLE 129            CHINA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2025–2030 (USD MILLION)            154

TABLE 130            CHINA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2018–2024 (USD MILLION)            155

TABLE 131            CHINA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2025–2030 (USD MILLION)            155

TABLE 132            INDIA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)     156

TABLE 133            INDIA: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)     156

TABLE 134            INDIA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)            157

TABLE 135            INDIA: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)            157

TABLE 136            INDIA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2018–2024 (USD MILLION)            157

TABLE 137            INDIA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2025–2030 (USD MILLION)            158

TABLE 138            INDIA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2018–2024 (USD MILLION)            158

TABLE 139            INDIA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2025–2030 (USD MILLION)            158

TABLE 140            MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY OFFERING,

2018–2024 (USD MILLION)            161

TABLE 141            MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY OFFERING,

2025–2030 (USD MILLION)            161

TABLE 142            MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY END USE,

2018–2024 (USD MILLION)            161

TABLE 143            MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY END USE,

2025–2030 (USD MILLION)            162

TABLE 144            MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET,

BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)                 162

TABLE 145            MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET,

BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)                 162

TABLE 146            MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2018–2024 (USD MILLION)            163

TABLE 147            MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE, 2025–2030 (USD MILLION)            163

TABLE 148            MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY COUNTRY,

2018–2024 (USD MILLION)            163

TABLE 149            MIDDLE EAST & AFRICA: CAPTIVE PORTAL MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            164

TABLE 150            KSA: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)            164

TABLE 151            KSA: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)            165

TABLE 152            KSA: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)            165

TABLE 153            KSA: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)            165

TABLE 154            KSA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2018–2024 (USD MILLION)            166

TABLE 155            KSA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2025–2030 (USD MILLION)            166

TABLE 156            KSA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2018–2024 (USD MILLION)            166

TABLE 157            KSA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2025–2030 (USD MILLION)            167

TABLE 158            LATIN AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING,

2018–2024 (USD MILLION)            169

TABLE 159            LATIN AMERICA: CAPTIVE PORTAL MARKET, BY OFFERING,

2025–2030 (USD MILLION)            169

TABLE 160            LATIN AMERICA: CAPTIVE PORTAL MARKET, BY END USE,

2018–2024 (USD MILLION)            169

TABLE 161            LATIN AMERICA: CAPTIVE PORTAL MARKET, BY END USE,

2025–2030 (USD MILLION)            170

TABLE 162            LATIN AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2018–2024 (USD MILLION)                 170

TABLE 163            LATIN AMERICA: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION, 2025–2030 (USD MILLION)                 170

TABLE 164            LATIN AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2018–2024 (USD MILLION)            171

TABLE 165            LATIN AMERICA: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2025–2030 (USD MILLION)            171

TABLE 166            LATIN AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY,

2018–2024 (USD MILLION)            171

TABLE 167            LATIN AMERICA: CAPTIVE PORTAL MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            171

TABLE 168            BRAZIL: CAPTIVE PORTAL MARKET, BY OFFERING, 2018–2024 (USD MILLION)     172

TABLE 169            BRAZIL: CAPTIVE PORTAL MARKET, BY OFFERING, 2025–2030 (USD MILLION)     172

TABLE 170            BRAZIL: CAPTIVE PORTAL MARKET, BY END USE, 2018–2024 (USD MILLION)  173

TABLE 171            BRAZIL: CAPTIVE PORTAL MARKET, BY END USE, 2025–2030 (USD MILLION)  173

TABLE 172            BRAZIL: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2018–2024 (USD MILLION)            173

TABLE 173            BRAZIL: CAPTIVE PORTAL MARKET, BY TRAVEL & TRANSPORTATION,

2025–2030 (USD MILLION)            174

TABLE 174            BRAZIL: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2018–2024 (USD MILLION)            174

TABLE 175            BRAZIL: CAPTIVE PORTAL MARKET, BY HOSPITALITY & LEISURE,

2025–2030 (USD MILLION)            174

TABLE 176            OVERVIEW OF STRATEGIES ADOPTED BY KEY MARKET PLAYERS, 2022–2024      176

TABLE 177            CAPTIVE PORTAL MARKET: DEGREE OF COMPETITION 178

TABLE 178            CAPTIVE PORTAL MARKET: REGION FOOTPRINT       183

TABLE 179            CAPTIVE PORTAL MARKET: OFFERING FOOTPRINT       184

TABLE 180            CAPTIVE PORTAL MARKET: END-USE FOOTPRINT       185

TABLE 181            CAPTIVE PORTAL MARKET: DETAILED LIST OF KEY STARTUPS/SMES    188

TABLE 182            CAPTIVE PORTAL MARKET: COMPETITIVE BENCHMARKING OF

KEY STARTUPS/SMES    189

TABLE 183            PRODUCT LAUNCHES, JANUARY 2019–MARCH 2023        190

TABLE 184            DEALS, JANUARY 2019–MARCH 2023         191

TABLE 185            CISCO: COMPANY OVERVIEW    196

TABLE 186            CISCO: PRODUCTS/SOLUTIONS/SERVICES OFFERED             197

TABLE 187            CISCO: PRODUCT LAUNCHES    198

TABLE 188            HPE ARUBA NETWORKING: COMPANY OVERVIEW          200

TABLE 189            HPE ARUBA NETWORKING: PRODUCTS/SOLUTIONS/SERVICES OFFERED    201

TABLE 190            ARISTA NETWORKS: COMPANY OVERVIEW                 203

TABLE 191            ARISTA NETWORKS: PRODUCT/SOLUTIONS/SERVICES OFFERED      204

TABLE 192            ARISTA NETWORKS: DEALS         205

TABLE 193            ARISTA NETWORKS: PRODUCT LAUNCHES                 206

TABLE 194            EXTREME NETWORKS: COMPANY OVERVIEW                 207

TABLE 195            EXTREME NETWORKS: PRODUCTS/SOLUTIONS/SERVICES OFFERED    208

TABLE 196            EXTREME NETWORKS: DEALS   209

TABLE 197            JUNIPER NETWORKS: COMPANY OVERVIEW                 211

TABLE 198            JUNIPER NETWORKS: SOLUTIONS/SERVICES OFFERED             212

TABLE 199            PURPLE AI: COMPANY OVERVIEW           216

TABLE 200            PURPLE AI: PRODUCTS/SOLUTIONS/SERVICES OFFERED             216

TABLE 201            PURPLE AL: DEALS          217

TABLE 202            PURPLE AI: PRODUCT LAUNCHES            218

TABLE 203            ENEA: COMPANY OVERVIEW      219

TABLE 204            ENEA: PRODUCTS/SOLUTIONS/SERVICES OFFERED             220

TABLE 205            ENEA: PRODUCT LAUNCHES      221

TABLE 206            ENEA: DEALS     221

TABLE 207            BOINGO: COMPANY OVERVIEW                222

TABLE 208            BOINGO: PRODUCTS/SOLUTIONS/SERVICES OFFERED             222

TABLE 209            BOINGO: DEALS               223

TABLE 210            NETGEAR: COMPANY OVERVIEW             224

TABLE 211            NETGEAR: PRODUCTS/SOLUTIONS/SERVICES OFFERED             225

TABLE 212            IRONWIFI: COMPANY OVERVIEW             226

TABLE 213            IRONWIFI: PRODUCTS/SOLUTIONS/SERVICES OFFERED             226

TABLE 214            GLOBALREACH: COMPANY OVERVIEW 227

TABLE 215            GLOBALREACH: SOLUTIONS/SERVICES OFFERED             227

TABLE 216            GLOBALREACH: PRODUCT LAUNCHES AND ENHANCEMENTS             228

TABLE 217            CLOUD4WI: COMPANY OVERVIEW          229

TABLE 218            CLOUD4WI: SOLUTIONS/SERVICES OFFERED                 229

TABLE 219            CLOUD4WI: DEALS          230

TABLE 220            BEONIC: COMPANY OVERVIEW 231

TABLE 221            BEONIC: SOLUTIONS/SERVICES OFFERED                 232

TABLE 222            WIFI PRESENCE ANALYTICS: WIFI ANALYTICS MARKET, BY REGION,

2017–2024 (USD MILLION)            247

TABLE 223            WIFI MARKETING ANALYTICS: WIFI ANALYTICS MARKET, BY REGION,

2017–2024 (USD MILLION)            247

TABLE 224            WIFI AS A SERVICE MARKET, BY LOCATION TYPE, 2017–2020 (USD MILLION)                248

TABLE 225            WIFI AS A SERVICE MARKET, BY LOCATION TYPE, 2021–2026 (USD MILLION)                248

TABLE 226            INDOOR: WIFI AS A SERVICE MARKET, BY REGION, 2017–2020 (USD MILLION)          249

TABLE 227            INDOOR: WIFI AS A SERVICE MARKET, BY REGION, 2021–2026 (USD MILLION)          249

TABLE 228            OUTDOOR: WIFI AS A SERVICE MARKET, BY REGION, 2017–2020 (USD MILLION)          250

TABLE 229            OUTDOOR: WIFI AS A SERVICE MARKET, BY REGION, 2021–2026 (USD MILLION)          250

LIST OF FIGURES

FIGURE 1              CAPTIVE PORTAL MARKET: RESEARCH DESIGN                 32

FIGURE 2              APPROACHES USED FOR MARKET SIZE ESTIMATION     35

FIGURE 3              MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1: SUPPLY-SIDE ANALYSIS OF REVENUE FROM PLATFORMS AND SERVICES        36

FIGURE 4              BOTTOM-UP APPROACH              37

FIGURE 5              MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1, BOTTOM-UP

(SUPPLY SIDE): COLLECTIVE REVENUE OF CAPTIVE PORTAL VENDORS            37

FIGURE 6              TOP-DOWN APPROACH                38

FIGURE 7              MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS             39

FIGURE 8              DATA TRIANGULATION                40

FIGURE 9              CAPTIVE PORTAL MARKET, 2025–2030 (USD MILLION)            44

FIGURE 10            CAPTIVE PORTAL MARKET, BY REGION, 2025                 44

FIGURE 11            INCREASING USE OF WIFI SERVICES TO DRIVE MARKET GROWTH          46

FIGURE 12            PLATFORM SEGMENT TO LEAD MARKET IN 2025        46

FIGURE 13            HOSPITALITY & LEISURE SEGMENT TO HOLD LARGEST MARKET SHARE IN 2025             47

FIGURE 14            PLATFORMS SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE  47

FIGURE 15            PLATFORMS SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE  48

FIGURE 16            PLATFORMS SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE  48

FIGURE 17            ASIA PACIFIC TO ACHIEVE FASTEST GROWTH DURING FORECAST PERIOD       49

FIGURE 18            DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:

CAPTIVE PORTAL MARKET         50

FIGURE 19            BRIEF HISTORY OF CAPTIVE PORTAL     54

FIGURE 20            CAPTIVE PORTAL MARKET: ECOSYSTEM                 55

FIGURE 21            CAPTIVE PORTAL MARKET: VALUE CHAIN ANALYSIS            63

FIGURE 22            AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING (USD)              68

FIGURE 23            CAPTIVE PORTAL MARKET: PATENTS APPLIED AND GRANTED, 2015–2024            73

FIGURE 24            CAPTIVE PORTAL MARKET: PORTER’S FIVE FORCES ANALYSIS           76

FIGURE 25            TRENDS AND DISRUPTIONS IMPACTING CUSTOMER’S BUSINESS                78

FIGURE 26            INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS              78

FIGURE 27            KEY BUYING CRITERIA  79

FIGURE 28            INVESTMENT IN LEADING GLOBAL CAPTIVE PORTAL,

BY NUMBER OF INVESTORS AND FUNDING (USD MILLION)                 84

FIGURE 29            USE CASES: GENERATIVE AI IN CAPTIVE PORTAL                87

FIGURE 30            IMPACT OF GENERATIVE AI ON INTERCONNECTED AND ADJACENT ECOSYSTEMS          88

FIGURE 31            SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD          97

FIGURE 32            COWORKING SPACES SEGMENT TO GROW AT HIGHEST CAGR DURING

FORECAST PERIOD         101

FIGURE 33            EUROPE: MARKET SNAPSHOT   135

FIGURE 34            ASIA PACIFIC: MARKET SNAPSHOT          148

FIGURE 35            REVENUE ANALYSIS OF TOP FIVE MARKET PLAYERS, 2020–2024 (USD BILLION)         177

FIGURE 36            SHARE OF LEADING COMPANIES IN CAPTIVE PORTAL MARKET, 2024  178

FIGURE 37            MARKET RANKING OF KEY PLAYERS, 2024                 180

FIGURE 38            CAPTIVE PORTAL MARKET: COMPANY EVALUATION MATRIX, 2024         181

FIGURE 39            CAPTIVE PORTAL MARKET: COMPANY FOOTPRINT       182

FIGURE 40            CAPTIVE PORTAL MARKET: STARTUPS/SMES EVALUATION MATRIX, 2024         187

FIGURE 41            CAPTIVE PORTAL MARKET: COMPARISON OF VENDOR BRANDS            193

FIGURE 42            COMPANY VALUATION OF KEY VENDORS, 2024 (USD BILLION) 194

FIGURE 43            EV/EBIDTA, 2025               195

FIGURE 44            CISCO: COMPANY SNAPSHOT    197

FIGURE 45            HPE ARUBA NETWORKING: COMPANY SNAPSHOT          201

FIGURE 46            ARISTA NETWORKS: COMPANY SNAPSHOT                 204

FIGURE 47            EXTREME NETWORKS: COMPANY SNAPSHOT                 208

FIGURE 48            JUNIPER NETWORKS: COMPANY SNAPSHOT                 212

FIGURE 49            ENEA: COMPANY SNAPSHOT     220

FIGURE 50            NETGEAR: COMPANY SNAPSHOT             225

FIGURE 51            BEONIC: COMPANY SNAPSHOT 231

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