ECプラットフォーム市場 – 2030年までの世界予測

本市場調査は、ECプラットフォームの市場規模を様々なセグメントにわたって網羅しています。提供内容、eコマースモデル、最終用途産業、地域など、様々なセグメントにおける市場規模と成長ポテンシャルを予測しています。また、主要市場プレーヤーの詳細な競合分析、企業プロフィール、製品およびビジネス提供に関する主要な考察、最近の動向、市場戦略も網羅しています。

The eCommerce platform market is estimated to be USD 9,078.2 million in 2025 and is expected to reach USD 16,506.9 million by 2030 at a CAGR of 12.7%. The global eCommerce platform market is driven by rising internet penetration, increasing smartphone usage, and growing consumer preference for digital shopping experiences. Advancements in technologies such as artificial intelligence (AI), cloud computing, and big data analytics are enhancing platform capabilities.

ECプラットフォーム市場は、2025年には90億7,820万米ドルに達すると推定され、2030年には年平均成長率（CAGR）12.7%で165億690万米ドルに達すると予想されています。世界のeコマースプラットフォーム市場は、インターネット普及率の上昇、スマートフォン利用の増加、そして消費者のデジタルショッピング体験への嗜好の高まりによって牽引されています。人工知能（AI）、クラウドコンピューティング、ビッグデータ分析といった技術の進歩は、プラットフォームの機能を強化しています。

Additionally, the surge in omnichannel retailing, demand for personalized shopping, and the expansion of cross-border trade are propelling the adoption of robust and scalable eCommerce platforms across various industry verticals worldwide. However, cyber threats are continually evolving, which makes it difficult for organizations to protect their essential business processes and data from cybercriminals. The increasing frequency of data breaches has raised concerns among consumers regarding the security of their online transactions, potentially restraining market growth.

さらに、オムニチャネル小売の急増、パーソナライズされたショッピングの需要、そして越境貿易の拡大により、世界中の様々な業界で堅牢かつ拡張性の高いeコマースプラットフォームの導入が促進されています。しかしながら、サイバー脅威は絶えず進化しており、組織が重要なビジネスプロセスやデータをサイバー犯罪者から保護することは困難になっています。データ侵害の頻度増加は、消費者の間でオンライン取引のセキュリティに関する懸念を高めており、市場の成長を抑制する可能性があります。

Payments & Billing solutions subsegment is expected to grow at the highest CAGR during the forecast period

Payment and billing solutions are anticipated to register the highest CAGR within the solutions segment of the global eCommerce platform market. This growth is fueled by the increasing demand for fast, secure, and flexible digital payment methods that elevate the customer shopping experience. As the volume of online transactions rises, eCommerce vendors are adopting advanced billing technologies, including automated invoicing systems, digital wallets, Buy Now Pay Later (BNPL) services, and multi-currency payment gateways to serve a diverse and global customer base. Furthermore, the surge in cross-border eCommerce and the necessity to comply with evolving financial and regulatory standards are accelerating adoption. These solutions optimize checkout processes and reduce cart abandonment. They also build consumer trust and drive revenue, positioning them as a core element of modern eCommerce ecosystems.

Health & Wellness segment is expected to grow with the highest CAGR during the forecast period

The growing consumer focus on healthy living has significantly influenced the growth of the eCommerce health and wellness industry. With increasing digitalization, the healthcare sector is rapidly embracing online technologies to enhance accessibility and improve service delivery. Small and medium enterprises (SMEs) and startups are strategically leveraging digital commerce platforms, such as Amazon to expand their market presence and reach health-conscious consumers.

The industry has responded to evolving consumer demands by offering a diverse portfolio of wellness products, personalized supplements, and fitness-related services, often bundled with attractive promotions. eCommerce platforms have transformed how consumers discover, purchase, and engage with health and wellness solutions, making it easier to access information, track health goals, and adopt sustainable lifestyle habits from the convenience of their homes.

Asia Pacific will register the highest growth rate during the forecast period

The Asia Pacific region is poised to experience the highest growth rate in the global eCommerce platform market, driven by its rapid adoption of emerging technologies and expanding digital infrastructure. As a highly populated and economically diverse region, Asia Pacific is positioned to benefit significantly from innovations in cloud computing, Internet of Things (IoT), big data analytics, augmented reality (AR), and virtual reality (VR), particularly within the retail and commercial sectors.

Key regional economies such as China, Japan, and South Korea are leading in digital transformation initiatives, fostering greater demand for advanced eCommerce solutions. Additionally, factors such as rising smartphone penetration, improved internet accessibility, and a growing middle-class consumer base are accelerating online retail activity. This evolving digital landscape is enabling enterprises to adopt scalable, customer-centric eCommerce platforms, thereby strengthening market growth across Asia Pacific.

Breakdown of primaries

The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

• By Company Type: Tier 1 – 62%, Tier 2 – 23%, and Tier 3 – 15%
• By Designation: C-level –50%, D-level – 30%, and Others – 20%
• By Region: North America – 38%, Europe – 15%, Asia Pacific – 35%, Middle East & Africa – 7%, and Latin America – 5%

The major players in the eCommerce platform market include Shopify (Canada), eBay (US), Etsy (US), Square (US), BigCommerce (US), Amazon (US), Adobe (US), Wix (Israel), Oracle (US), Squarespace (US), SAP (Germany), Salesforce (US), VTEX (UK),  Trade Me (New Zealand), WooCommerce (US), StoreHippo (India), Lightspeed (US), OpenCart (China), Volusion (US), PrestaShop (France), Shift4Shop (US), FastSpring (US), Nuvemshop (Brazil), Tray.io (US), Shopware (Germany). These players have adopted various growth strategies, such as partnerships, agreements, collaborations, new product launches, enhancements, and acquisitions, to expand their eCommerce platform market footprint.

Study Coverage

The market study covers the eCommerce platform market size across different segments. It estimates the market size and the growth potential across different segments, including offering, eCommerce model, end-use industry, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Key Benefits of Buying the Report

The report will help market leaders and new entrants with information on the closest approximations of the global eCommerce platform market’s revenue numbers and subsegments. It will also help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

• Analysis of key drivers (increasing online consumer base with growing adoption of smartphones will fuel the demand of ecommerce platform, omnichannel retailing is driving the demand of ecommerce platform, increasing internet penetration across the globe to fuelled the adoption of ecommerce platform, rising need to enhance global presence will increase the adoption of ecommerce platform), restraints (cyber security issue and online scams can hinder the growth), opportunities (development of supper apps to offer more simple and convenient shopping options, rising investment in the ecommerce sector, buy now pay later (BNPL) is a leading tech sector to support growth of ecommerce platform market), and challenges (logistics and fulfilment are critical aspects of the ecommerce process, and can pose substantial challenges for businesses, customer acquisition and retention can be expensive in this competitive era) influencing the growth of the eCommerce platform market

• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the eCommerce platform market
• Market Development: Comprehensive information about lucrative markets – analysis of the eCommerce platform market across various regions
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the eCommerce platform market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Shopify (Canada), eBay (US), Etsy (US), Square (US), BigCommerce (US), Amazon (US), Adobe (US), Wix (Israel), Oracle (US), Squarespace (US), SAP (Germany), Salesforce (US), VTEX (UK), Trade Me (New Zealand), WooCommerce (US), StoreHippo (India), Lightspeed (US), OpenCart (China), Volusion (US), PrestaShop (France), Shift4Shop (US), FastSpring (US), Nuvemshop (Brazil), Tray.io (US), and Shopware (Germany)

Table of Contents

1               INTRODUCTION              28

1.1           STUDY OBJECTIVES       28

1.2           MARKET DEFINITION   28

1.3           STUDY SCOPE   29

1.3.1        MARKET SEGMENTATION AND REGIONAL SCOPE                 29

1.3.2        INCLUSIONS & EXCLUSIONS       30

1.3.3        YEARS CONSIDERED      30

1.4           CURRENCY CONSIDERED            30

1.5           STAKEHOLDERS               31

1.6           SUMMARY OF CHANGES               31

2               RESEARCH METHODOLOGY       32

2.1           RESEARCH DATA              32

2.1.1        SECONDARY DATA          33

2.1.1.1    Key data from secondary sources       33

2.1.2        PRIMARY DATA 33

2.1.2.1    Key primary participants     34

2.1.2.2    Breakup of interviews with experts    34

2.1.2.3    Key insights from industry experts    35

2.2           MARKET SIZE ESTIMATION         35

2.2.1        BOTTOM-UP APPROACH              36

2.2.2        TOP-DOWN APPROACH                37

2.2.3        ECOMMERCE PLATFORM MARKET ESTIMATION: DEMAND-SIDE ANALYSIS             38

2.3           DATA TRIANGULATION                39

2.4           MARKET FORECAST       40

2.5           RESEARCH ASSUMPTIONS           40

2.6           RESEARCH LIMITATIONS             41

3               EXECUTIVE SUMMARY  42

4               PREMIUM INSIGHTS       46

4.1           ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN ECOMMERCE PLATFORM MARKET          46

4.2           ECOMMERCE PLATFORM MARKET, BY END-USE INDUSTRY           46

4.3           ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL 47

4.4           NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY END-USE INDUSTRY

AND COUNTRY 47

4.5           ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY END-USE

INDUSTRY AND COUNTRY          48

4.6           EUROPE: ECOMMERCE PLATFORM MARKET, BY END-USE INDUSTRY AND COUNTRY 48

5               MARKET OVERVIEW AND INDUSTRY TRENDS    49

5.1           MARKET OVERVIEW       49

5.2           MARKET DYNAMICS       49

5.2.1        DRIVERS               50

5.2.1.1    Increasing online consumer base with growing adoption of smartphones to fuel demand for eCommerce platforms 50

5.2.1.2    Omnichannel retailing to drive demand for eCommerce platforms                50

5.2.1.3    Increasing internet penetration worldwide to fuel adoption of eCommerce platforms         50

5.2.1.4    Rising need to enhance global presence to increase adoption of eCommerce platforms         51

5.2.2        RESTRAINTS      51

5.2.2.1    Cybersecurity issues and online scams to hinder market growth                 51

5.2.3        OPPORTUNITIES              52

5.2.3.1    Development of super apps to offer more simple and convenient shopping options  52

5.2.3.2    Rising investments in eCommerce sector         52

5.2.3.3    Buy now pay later (BNPL) to support growth of eCommerce

platform market    52

5.2.4        CHALLENGES    53

5.2.4.1    Handling logistics and managing inventory to pose substantial challenges for businesses    53

5.2.4.2    Customer acquisition and retention to be expensive in

competitive era     53

5.3           BRIEF HISTORY OF ECOMMERCE PLATFORM     54

5.4           ECOSYSTEM ANALYSIS  56

5.5           SUPPLY CHAIN ANALYSIS             58

5.5.1        PLATFORM PROVIDERS                58

5.5.2        SERVICE PROVIDERS      58

5.5.3        SYSTEM INTEGRATORS 58

5.5.4        LOGISTICS PROVIDERS 59

5.5.5        PAYMENT GATEWAY PROVIDERS             59

5.5.6        END USERS         59

5.6           PRICING ANALYSIS          59

5.6.1        AVERAGE SELLING PRICE OF ECOMMERCE PLATFORM SOLUTIONS,

BY KEY PLAYERS, 2024    59

5.6.2        INDICATIVE PRICING ANALYSIS OF ECOMMERCE PLATFORM SERVICES,

BY KEY PLAYERS, 2024    61

5.7           INDUSTRY USE CASES   62

5.7.1        USE CASE 1: MOORE BROTHERS WINE COMPANY ADOPTED

BIGCOMMERCE PLATFORM        62

5.7.2        USE CASE 2: BIGCOMMERCE HELPED BULK NUTRIENTS TO IMPROVE ITS WEBSITE PERFORMANCE          63

5.7.3        USE CASE 3: NZ POST ADOPTED BIGCOMMERCE ECOMMERCE SOLUTION TO ENHANCE ITS GLOBAL PRESENCE                 63

5.7.4        USE CASE 4: HARVEY NORMAN IMPROVED DELIVERY

EXPERIENCE WITH SHIPPIT        64

5.7.5        CASE STUDY 5: HMD GLOBAL ADOPTED BIGCOMMERCE PLATFORM TO ENHANCE CUSTOMER EXPERIENCE DURING ONLINE SHOPPING            64

5.7.6        CASE STUDY 6: EBAY ENABLED TEMPLE & WEBSTER TO MANAGE AND SELL PRODUCTS MORE EFFICIENTLY ON ONLINE PLATFORMS     65

5.7.7        CASE STUDY 7: KMART MIGRATED ITS COMMERCE SOLUTION INTO CLOUD-BASED OFFERING WITH COMMERCETOOLS         66

5.7.8        CASE STUDY 8: SHOPIFY PLUS ENABLED JB HI-FI TO SERVE CUSTOMERS MORE EFFICIENTLY DURING HOLIDAY SEASON                66

5.8           PATENT ANALYSIS          67

5.8.1        METHODOLOGY              67

5.8.2        ECOMMERCE PLATFORM MARKET: KEY PATENTS, 2016–2025        68

5.9           TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS            70

5.10         PORTER’S FIVE FORCES ANALYSIS           70

5.10.1      THREAT OF NEW ENTRANTS      72

5.10.2      THREAT OF SUBSTITUTES          72

5.10.3      BARGAINING POWER OF BUYERS             72

5.10.4      BARGAINING POWER OF SUPPLIERS       72

5.10.5      INTENSITY OF COMPETITIVE RIVALRY 72

5.11         REGULATORY LANDSCAPE         72

5.11.1      REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  73

5.11.2      KEY REGULATIONS AND FRAMEWORKS                77

5.11.2.1  ISO/TC 184/SC 4                77

5.11.2.2  ISO/TC 184          77

5.11.2.3  General Personal Data Protection Law             77

5.11.2.4  General Data Protection Regulation 77

5.11.2.5  California Data Privacy Protection Act             77

5.12         KEY STAKEHOLDERS AND BUYING CRITERIA     78

5.12.1      KEY STAKEHOLDERS IN BUYING PROCESS           78

5.12.2      BUYING CRITERIA           78

5.13         KEY CONFERENCES AND EVENTS, 2025–2026        79

5.14         TECHNOLOGY ANALYSIS             80

5.14.1      INTRODUCTION              80

5.14.2      KEY TECHNOLOGIES     80

5.14.2.1  Content management systems            80

5.14.2.2  Database management systems          80

5.14.2.3  Cloud computing  80

5.14.3      ADJACENT TECHNOLOGIES       81

5.14.3.1  Payment gateways                 81

5.14.3.2  Customer relationship management 81

5.14.3.3  Content delivery networks  81

5.14.4      COMPLEMENTARY TECHNOLOGIES       81

5.14.4.1  Augmented reality                81

5.14.4.2  Headless commerce architecture       81

5.14.4.3  Warehouse automation        81

5.15         BEST PRACTICES IN ECOMMERCE PLATFORM MARKET                 82

5.16         TECHNOLOGY ROADMAP FOR ECOMMERCE PLATFORM MARKET      83

5.16.1      ECOMMERCE PLATFORM ROADMAP TILL 2033  83

5.16.1.1  Short-term roadmap (2025-2027)      83

5.16.1.2  Mid-term roadmap (2028-2030)        83

5.16.1.3  Long-term roadmap (2031-2033)      83

5.17         IMPACT OF AI/GENERATIVE AI ON ECOMMERCE PLATFORM MARKET      84

5.17.1      USE CASES OF GENERATIVE AI IN ECOMMERCE PLATFORM         84

5.18         INVESTMENT AND FUNDING SCENARIO (2024)  86

5.19         IMPACT OF 2025 US TARIFF–ECOMMERCE PLATFORM MARKET               86

5.19.1      INTRODUCTION              86

5.19.2      KEY TARIFF RATES          87

5.19.3      PRICE IMPACT ANALYSIS             87

5.19.3.1  Strategic Shifts and Emerging Trends               88

5.19.4      IMPACT ON COUNTRY/REGION                89

5.19.4.1  US           89

5.19.4.2  China      89

5.19.4.3  Europe   89

5.19.4.4  Asia Pacific (excluding China)           89

5.19.5      IMPACT ON END-USE INDUSTRY              90

5.19.5.1  Beauty & Personal Care       90

5.19.5.2  Consumer Electronics          90

5.19.5.3  Fashion & Apparel                90

5.19.5.4  Food & Beverage  90

5.19.5.5  Home Décor          91

5.19.5.6  Health & Wellness                91

5.19.5.7  Household Consumables     91

5.19.5.8  Other Industries   91

6               ECOMMERCE PLATFORM MARKET, BY OFFERING                 92

6.1           INTRODUCTION              93

6.1.1        OFFERING: ECOMMERCE PLATFORM MARKET DRIVERS                 93

6.2           SOLUTIONS        94

6.2.1        REDUCE EXPENSIVE AND TIME-CONSUMING PROCESSES FOR DEVELOPERS TO BUILD ECOMMERCE STORES                 94

6.2.2        PAYMENT & BILLING SOLUTIONS            96

6.2.3        ECOMMERCE MANAGEMENT PLATFORM             97

6.2.4        END-TO-END PLATFORM             98

6.3           SERVICES             99

6.3.1        ENTERPRISES TO DEPLOY APPROPRIATE SERVICES TO IMPROVE OPERATIONAL EFFICIENCY   99

7               ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL 101

7.1           INTRODUCTION              102

7.1.1        ECOMMERCE MODEL: ECOMMERCE PLATFORM MARKET DRIVERS            102

7.2           BUSINESS-TO-BUSINESS               103

7.2.1        CATERS TO COMPLEX PURCHASING NEEDS OF

BUSINESS-TO-BUSINESS CUSTOMERS   103

7.3           BUSINESS-TO-CUSTOMER (B2C)               104

7.3.1        PROVIDE UNIFIED EXPERIENCE FOR CUSTOMERS SHOPPING ONLINE OR BRICK-AND-MORTAR STORES   104

8               ECOMMERCE PLATFORM MARKET, BY END-USE INDUSTRY           106

8.1           INTRODUCTION              107

8.1.1        INDUSTRY: ECOMMERCE PLATFORM MARKET DRIVERS                 107

8.2           BEAUTY & PERSONAL CARE        109

8.2.1        GROWING FOCUS ON PERSONAL CARE BY CONSUMERS TO DRIVE MARKET         109

8.2.2        USE CASES           110

8.2.2.1    KASH Beauty broke boundaries and sales records with

Shopify Plus platform          110

8.2.2.2    Beard & Blade witnessed remarkable growth after deploying Shopify   110

8.3           CONSUMER ELECTRONICS          110

8.3.1        SOCIAL MEDIA TOOLS TO ENHANCE ONLINE PRESENCE OF CONSUMER ELECTRONICS INDUSTRY     110

8.3.2        USE CASES           111

8.3.2.1    Sony simplified process of buying security solutions with

Amazon marketplace            111

8.3.2.2    Staples adopted Shopify Plus as new online marketplace                 111

8.4           FASHION & APPAREL      112

8.4.1        EXPOSURE OF PEOPLE TO INTERNATIONAL FASHION TO DRIVE MARKET         112

8.4.2        USE CASES           113

8.4.2.1    Saddleback adopted BigCommerce to enhance its online presence 113

8.4.2.2    Agua Bendita expanded internationally with eCommerce platforms from Stripe and VTEX       113

8.5           FOOD & BEVERAGE        113

8.5.1        ECOMMERCE PLATFORMS TO HELP ENHANCE CROSS-BORDER SALES 113

8.5.2        USE CASES           114

8.5.2.1    Beer Cartel adopted BigCommerce platform to sell products

directly from website            114

8.5.2.2    BigCommerce Streamlined Linz Shop’s eCommerce Operations                 114

8.6           HOME DECOR   114

8.6.1        CONVENIENCE AND COMPETITIVE PRICES OFFERED BY ECOMMERCE PLATFORMS EXPECTED TO DRIVE MARKET                 114

8.6.2        USE CASES           115

8.6.2.1    StoreHippo’s eCommerce platform to support brand growth                 115

8.6.2.2    Shopify Capital to boost inventory for Fable   116

8.7           HEALTH & WELLNESS    116

8.7.1        INCREASING ONLINE HEALTH AND WELLNESS CONSULTING SERVICES TO FUEL DEMAND FOR ECOMMERCE PLATFORMS       116

8.7.2        USE CASE             117

8.7.2.1    AWS Marketplace empowered decision-makers at Tufts Medicine to achieve more with greater efficiency and consistency                 117

8.7.2.2    Ambra Health successfully streamlined its software

procurements with AWS     117

8.7.2.3    Hubble generated over USD 30 million in sales using Shopify Plus         117

8.8           HOUSEHOLD CONSUMABLES    118

8.8.1        RISING COMPETITION TO LEAD TO MORE DISCOUNTS AND

OFFERS IN FMCG SECTOR            118

8.8.2        USE CASES           119

8.8.2.1    Berger Paints adopted eCommerce platform to offer fast and convenient painting services               119

8.9           OTHER INDUSTRIES       119

9               ECOMMERCE PLATFORM MARKET, BY REGION 121

9.1           INTRODUCTION              122

9.2           NORTH AMERICA             122

9.2.1        NORTH AMERICA: MACROECONOMIC OUTLOOK                 123

9.2.2        US           126

9.2.2.1    Presence of key market players to drive demand for

eCommerce platforms         126

9.2.3        CANADA               129

9.2.3.1    Implementing policies related to IT and eCommerce platforms to advance cybersecurity and safeguard critical infrastructure networks                 129

9.3           EUROPE               131

9.3.1        EUROPE: MACROECONOMIC OUTLOOK               132

9.3.2        UK          135

9.3.2.1    Entry of supermarkets and department stores into online shopping arena to fuel demand for eCommerce platforms            135

9.3.3        GERMANY           138

9.3.3.1    eCommerce platforms to offer better price conditions, wider product selection, and enhanced convenience 138

9.3.4        FRANCE                140

9.3.4.1    Gaining traction of digital wallets and online shopping to drive

French market       140

9.3.5        SPAIN    141

9.3.5.1    Rapid shift in consumer behavior from traditional brick-and-mortar retail to online shopping to drive Spanish market              141

9.3.6        ITALY    141

9.3.6.1    Increasing investment by retailers in Italy to shift offline

platforms to online                141

9.3.7        REST OF EUROPE             141

9.4           ASIA PACIFIC     142

9.4.1        ASIA PACIFIC: MACROECONOMIC OUTLOOK     142

9.4.2        CHINA  147

9.4.2.1    Early adoption of digital platforms to drive market         147

9.4.3        INDIA    149

9.4.3.1    Make in India initiative to raise global competitiveness 149

9.4.4        JAPAN   152

9.4.4.1    Rising adoption of cloud-based solutions to drive adoption of eCommerce platforms         152

9.4.5        SINGAPORE        152

9.4.5.1    Rising young and affluent population to drive adoption of eCommerce platforms         152

9.4.6        AUSTRALIA & NEW ZEALAND (ANZ)        152

9.4.6.1    Technological advancements to drive growth of eCommerce market    152

9.4.7        REST OF ASIA PACIFIC   155

9.5           MIDDLE EAST & AFRICA                155

9.5.1        MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK                 155

9.5.2        MIDDLE EAST   159

9.5.2.1    Kingdom of Saudi Arabia    159

9.5.2.1.1 Focus on adopting advanced communications and IT systems and digital economy to fuel growth           159

9.5.2.2    United Arab Emirates          159

9.5.2.2.1 Rapid shift of traditional brick-and-mortar retailers to online platforms to increase demand for

eCommerce platforms         159

9.5.2.3    Rest of Middle East              162

9.5.3        AFRICA 162

9.5.3.1    Increasing digital skills of citizens and rising smartphone adoption to accelerate eCommerce platform market growth         162

9.6           LATIN AMERICA                162

9.6.1        LATIN AMERICA: MACROECONOMIC OUTLOOK                 163

9.6.2        BRAZIL 166

9.6.2.1    Convenience and attractive promotions offered by eCommerce to attract shoppers    166

9.6.3        MEXICO                169

9.6.3.1    Increasing adoption of IoT to boost growth of eCommerce

platform market    169

9.6.4        REST OF LATIN AMERICA             169

10            COMPETITIVE LANDSCAPE         170

10.1         OVERVIEW          170

10.2         STRATEGIES ADOPTED BY KEY PLAYERS              170

10.3         REVENUE ANALYSIS, 2020–2024  171

10.4         MARKET SHARE ANALYSIS OF TOP PLAYERS, 2024                 172

10.5         COMPANY VALUATION AND FINANCIAL METRICS                 174

10.6         BRAND/PRODUCT COMPARISON             175

10.7         COMPANY EVALUATION MATRIX: KEY PLAYERS, 2025                 176

10.7.1      STARS   176

10.7.2      EMERGING LEADERS     176

10.7.3      PERVASIVE PLAYERS      176

10.7.4      PARTICIPANTS 176

10.7.5      COMPANY FOOTPRINT: KEY PLAYERS, 2025         178

10.7.5.1  Company footprint               178

10.7.5.2  Regional footprint                 179

10.7.5.3  Offering footprint 180

10.7.5.4  eCommerce Model Footprint              181

10.8         COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2025        182

10.8.1      PROGRESSIVE COMPANIES         182

10.8.2      RESPONSIVE COMPANIES            182

10.8.3      DYNAMIC COMPANIES  182

10.8.4      STARTING BLOCKS         182

10.8.5      COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2025                 184

10.8.5.1  Detailed list of key startups/SMEs    184

10.8.5.2  Competitive Benchmarking of key startups/SMEs         185

10.9         COMPETITIVE SCENARIO             185

10.9.1      PRODUCT LAUNCHES   185

10.9.2      DEALS  190

11            COMPANY PROFILES      198

11.1         MAJOR PLAYERS               198

11.1.1      SHOPIFY              198

11.1.1.1  Business overview 198

11.1.1.2  Products/Solutions/Services offered 199

11.1.1.3  Recent developments           200

11.1.1.3.1                Product launches and enhancements                 200

11.1.1.3.2                Deals      201

11.1.1.4  MnM view              202

11.1.1.4.1                Key strengths        202

11.1.1.4.2                Strategic choices   202

11.1.1.4.3                Weaknesses and competitive threats 202

11.1.2      EBAY     203

11.1.2.1  Business overview 203

11.1.2.2  Products/Solutions/Services offered 204

11.1.2.3  Recent developments           204

11.1.2.3.1                Product launches  204

11.1.2.3.2                Deals      205

11.1.3      ETSY      206

11.1.3.1  Business overview 206

11.1.3.2  Products/Solutions/Services offered 207

11.1.3.3  Recent developments           207

11.1.3.3.1                Product launches  207

11.1.4      SQUARE                208

11.1.4.1  Business overview 208

11.1.4.2  Products/Solutions/Services offered 209

11.1.4.3  Recent developments           210

11.1.4.3.1                Product launches and enhancements                 210

11.1.4.4  MnM view              210

11.1.4.4.1                Key strengths        210

11.1.4.4.2                Strategic choices   211

11.1.4.4.3                Weaknesses and competitive threats 211

11.1.5      BIGCOMMERCE                212

11.1.5.1  Business overview 212

11.1.5.2  Products/Solutions/Services offered 213

11.1.5.3  Recent developments           214

11.1.5.3.1                Product launches and enhancements                 214

11.1.5.3.2                Deals      214

11.1.6      AMAZON              216

11.1.6.1  Business overview 216

11.1.6.2  Products/Solutions/Services offered 217

11.1.6.3  Recent developments           218

11.1.6.3.1                Deals      218

11.1.7      ADOBE 220

11.1.7.1  Business overview 220

11.1.7.2  Products/Solutions/Services offered 221

11.1.7.3  Recent developments           222

11.1.7.3.1                Product launches  222

11.1.7.3.2                Deals      223

11.1.7.4  MnM view              224

11.1.7.4.1                Key strengths        224

11.1.7.4.2                Strategic choices   224

11.1.7.4.3                Weaknesses and competitive threats 224

11.1.8      WIX        225

11.1.8.1  Business overview 225

11.1.8.2  Products/Solutions/Services offered 226

11.1.8.3  Recent developments           227

11.1.8.3.1                Product launches  227

11.1.8.3.2                Deals      228

11.1.8.4  MnM view              229

11.1.8.4.1                Key strengths        229

11.1.8.4.2                Strategic choices   229

11.1.8.4.3                Weaknesses and competitive threats 229

11.1.9      ORACLE                230

11.1.9.1  Business overview 230

11.1.9.2  Products/Solutions/Services offered 231

11.1.9.3  Recent developments           232

11.1.9.3.1                Deals      232

11.1.9.4  MnM view              232

11.1.9.4.1                Key strengths        232

11.1.9.4.2                Strategic choices   233

11.1.9.4.3                Weaknesses and competitive threats 233

11.1.10   SQUARESPACE  234

11.1.10.1                 Business overview 234

11.1.10.2                 Products/Solutions/Services offered 235

11.1.10.3                 Recent developments           235

11.1.10.3.1             Product launches  235

11.1.10.3.2             Deals      236

11.1.11   SAP         237

11.1.12   SALESFORCE      238

11.1.13   VTEX     239

11.1.14   TRADE ME           240

11.2         SMES/STARTUPS              241

11.2.1      WOOCOMMERCE             241

11.2.1.1  Business overview 241

11.2.1.2  Products/Solutions/Services offered 242

11.2.1.3  Recent developments           243

11.2.1.3.1                Product launches  243

11.2.2      STOREHIPPO     244

11.2.3      LIGHTSPEED     245

11.2.4      OPENCART         245

11.2.5      VOLUSION          246

11.2.6      PRESTASHOP     246

11.2.7      SHIFT4SHOP      247

11.2.8      FASTSPRING      248

11.2.9      NUVEMSHOP     249

11.2.10   TRAY.IO                249

11.2.11   SHOPWARE         250

12            ADJACENT/RELATED MARKETS                251

12.1         INTRODUCTION TO ADJACENT MARKETS           251

12.2         LIMITATIONS    251

12.3         ARTIFICIAL INTELLIGENCE IN RETAIL MARKET                 251

12.3.1      MARKET DEFINITION   251

12.3.2      ARTIFICIAL INTELLIGENCE IN RETAIL MARKET, BY OFFERING           252

12.3.3      ARTIFICIAL INTELLIGENCE IN RETAIL MARKET, BY TYPE     252

12.3.4      ARTIFICIAL INTELLIGENCE IN RETAIL MARKET, BY BUSINESS FUNCTION    253

12.3.5      ARTIFICIAL INTELLIGENCE IN RETAIL MARKET, BY END USER     253

12.4         RETAIL CLOUD MARKET              254

12.4.1      MARKET DEFINITION   254

12.4.2      RETAIL CLOUD MARKET, BY COMPONENT         254

12.4.3      RETAIL CLOUD MARKET, BY SERVICE MODEL   255

12.4.4      RETAIL CLOUD MARKET, BY DEPLOYMENT MODEL                 255

12.4.5      RETAIL CLOUD MARKET, BY ORGANIZATION SIZE                 256

13            APPENDIX           257

13.1         DISCUSSION GUIDE        257

13.2         KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL                260

13.3         CUSTOMIZATION OPTIONS        262

13.4         RELATED REPORTS         262

13.5         AUTHOR DETAILS           263

LIST OF TABLES

TABLE 1                USD EXCHANGE RATES, 2020–2024            31

TABLE 2                FACTOR ANALYSIS          40

TABLE 3                ROLE OF COMPANIES IN ECOMMERCE PLATFORM MARKET      57

TABLE 4                PRICING MODELS AND PRICE POINTS, 2024                 60

TABLE 5                INDICATIVE PRICING ANALYSIS FOR ECOMMERCE PLATFORM SERVICES, 2024              61

TABLE 6                LIST OF MAJOR PATENTS             68

TABLE 7                ECOMMERCE PLATFORM MARKET: PORTER’S FIVE FORCES MODEL     71

TABLE 8                NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  73

TABLE 9                EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  74

TABLE 10              ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  75

TABLE 11              REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  76

TABLE 12              INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS              78

TABLE 13              KEY BUYING CRITERIA  79

TABLE 14              ECOMMERCE PLATFORM MARKET: DETAILED LIST OF CONFERENCES

AND EVENTS, 2025–2026                 79

TABLE 15              US ADJUSTED RECIPROCAL TARIFF RATES                 87

TABLE 16              ECOMMERCE PLATFORM MARKET, BY OFFERING, 2020–2024 (USD MILLION)     94

TABLE 17              ECOMMERCE PLATFORM MARKET, BY OFFERING, 2025–2030 (USD MILLION)     94

TABLE 18             SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            95

TABLE 19             SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            95

TABLE 20             SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY TYPE,

2020–2024 (USD MILLION)            95

TABLE 21             SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY TYPE,

2025–2030 (USD MILLION)            95

TABLE 22              PAYMENT & BILLING SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)                 96

TABLE 23              PAYMENT & BILLING SOLUTIONS: ECOMMERCE PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)                 97

TABLE 24              ECOMMERCE MANAGEMENT PLATFORM: ECOMMERCE PLATFORM MARKET,

BY REGION, 2020–2024 (USD MILLION)   97

TABLE 25              ECOMMERCE MANAGEMENT PLATFORM: ECOMMERCE PLATFORM MARKET,

BY REGION, 2025–2030 (USD MILLION)   98

TABLE 26              END-TO-END PLATFORM: ECOMMERCE PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            99

TABLE 27              END-TO-END PLATFORM: ECOMMERCE PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            99

TABLE 28              SERVICES: ECOMMERCE PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            100

TABLE 29              SERVICES: ECOMMERCE PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            100

TABLE 30              ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2020–2024 (USD MILLION)            103

TABLE 31              ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2025–2030 (USD MILLION)            103

TABLE 32              B2B: ECOMMERCE PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)          103

TABLE 33              B2B: ECOMMERCE PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)          104

TABLE 34              B2C: ECOMMERCE PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)          104

TABLE 35              B2C: ECOMMERCE PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)          105

TABLE 36              ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2020–2024 (USD MILLION)    108

TABLE 37              ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2025–2030 (USD MILLION)    108

TABLE 38              BEAUTY & PERSONAL CARE: ECOMMERCE PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)                 109

TABLE 39              BEAUTY & PERSONAL CARE: ECOMMERCE PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)                 110

TABLE 40              CONSUMER ELECTRONICS: ECOMMERCE PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            111

TABLE 41              CONSUMER ELECTRONICS: ECOMMERCE PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            111

TABLE 42              FASHION & APPAREL: ECOMMERCE PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            112

TABLE 43              FASHION & APPAREL: ECOMMERCE PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            112

TABLE 44              FOOD & BEVERAGE: ECOMMERCE PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            113

TABLE 45              FOOD & BEVERAGE: ECOMMERCE PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            114

TABLE 46              HOME DECOR: ECOMMERCE PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            115

TABLE 47              HOME DECOR: ECOMMERCE PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            115

TABLE 48              HEALTH & WELLNESS: ECOMMERCE PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            116

TABLE 49              HEALTH & WELLNESS: ECOMMERCE PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            117

TABLE 50              HOUSEHOLD CONSUMABLES: ECOMMERCE PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)                 118

TABLE 51              HOUSEHOLD CONSUMABLES: ECOMMERCE PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)                 118

TABLE 52              OTHER INDUSTRIES: ECOMMERCE PLATFORM MARKET, BY REGION,

2020–2024 (USD MILLION)            119

TABLE 53              OTHER INDUSTRIES: ECOMMERCE PLATFORM MARKET, BY REGION,

2025–2030 (USD MILLION)            120

TABLE 54              ECOMMERCE PLATFORM MARKET, BY REGION, 2020–2024 (USD MILLION)            122

TABLE 55              ECOMMERCE PLATFORM MARKET, BY REGION, 2025–2030 (USD MILLION)            122

TABLE 56              NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            124

TABLE 57              NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            124

TABLE 58              NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2020–2024 (USD MILLION)            124

TABLE 59              NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            124

TABLE 60              NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2020–2024 (USD MILLION)            125

TABLE 61              NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2025–2030 (USD MILLION)            125

TABLE 62              NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2020–2024 (USD MILLION)                 125

TABLE 63              NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2025–2030 (USD MILLION)                 126

TABLE 64              NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            126

TABLE 65              NORTH AMERICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            126

TABLE 66              US: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2020–2024 (USD MILLION)     127

TABLE 67              US: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2025–2030 (USD MILLION)     127

TABLE 68              US: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2020–2024 (USD MILLION)    127

TABLE 69              US: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2025–2030 (USD MILLION)    127

TABLE 70              US: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2020–2024 (USD MILLION)    128

TABLE 71              US: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2025–2030 (USD MILLION)    128

TABLE 72              US: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2020–2024 (USD MILLION)            128

TABLE 73              US: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2025–2030 (USD MILLION)            129

TABLE 74              CANADA: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            129

TABLE 75              CANADA: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            129

TABLE 76              CANADA: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2020–2024 (USD MILLION)            130

TABLE 77              CANADA: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            130

TABLE 78              CANADA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2020–2024 (USD MILLION)            130

TABLE 79              CANADA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2025–2030 (USD MILLION)            131

TABLE 80              CANADA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2020–2024 (USD MILLION)            131

TABLE 81              CANADA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2025–2030 (USD MILLION)            131

TABLE 82              EUROPE: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            132

TABLE 83              EUROPE: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            132

TABLE 84              EUROPE: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2020–2024 (USD MILLION)            133

TABLE 85              EUROPE: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            133

TABLE 86              EUROPE: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2020–2024 (USD MILLION)            133

TABLE 87              EUROPE: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2025–2030 (USD MILLION)            134

TABLE 88              EUROPE: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2020–2024 (USD MILLION)            134

TABLE 89              EUROPE: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2025–2030 (USD MILLION)            134

TABLE 90              EUROPE: ECOMMERCE PLATFORM MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            135

TABLE 91              EUROPE: ECOMMERCE PLATFORM MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            135

TABLE 92              UK: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2020–2024 (USD MILLION)     136

TABLE 93              UK: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2025–2030 (USD MILLION)     136

TABLE 94              UK: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2020–2024 (USD MILLION)    136

TABLE 95              UK: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2025–2030 (USD MILLION)    136

TABLE 96              UK: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2020–2024 (USD MILLION)    137

TABLE 97              UK: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2025–2030 (USD MILLION)    137

TABLE 98              UK: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2020–2024 (USD MILLION)            137

TABLE 99              UK: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2025–2030 (USD MILLION)            138

TABLE 100            GERMANY: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            138

TABLE 101            GERMANY: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            138

TABLE 102            GERMANY: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2020–2024 (USD MILLION)            139

TABLE 103            GERMANY: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            139

TABLE 104            GERMANY: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2020–2024 (USD MILLION)            139

TABLE 105            GERMANY: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2025–2030 (USD MILLION)            140

TABLE 106            GERMANY: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2020–2024 (USD MILLION)            140

TABLE 107            GERMANY: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2025–2030 (USD MILLION)            140

TABLE 108            ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            143

TABLE 109            ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            144

TABLE 110            ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2020–2024 (USD MILLION)            144

TABLE 111            ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            144

TABLE 112            ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2020–2024 (USD MILLION)            145

TABLE 113            ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2025–2030 (USD MILLION)            145

TABLE 114            ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2020–2024 (USD MILLION)            145

TABLE 115            ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2025–2030 (USD MILLION)            146

TABLE 116            ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            146

TABLE 117            ASIA PACIFIC: ECOMMERCE PLATFORM MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            146

TABLE 118            CHINA: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            147

TABLE 119            CHINA: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            147

TABLE 120            CHINA: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2020–2024 (USD MILLION)            147

TABLE 121            CHINA: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            148

TABLE 122            CHINA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2020–2024 (USD MILLION)            148

TABLE 123            CHINA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2025–2030 (USD MILLION)            148

TABLE 124            CHINA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2020–2024 (USD MILLION)            149

TABLE 125            CHINA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2025–2030 (USD MILLION)            149

TABLE 126            INDIA: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            149

TABLE 127            INDIA: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            150

TABLE 128            INDIA: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2020–2024 (USD MILLION)            150

TABLE 129            INDIA: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            150

TABLE 130            INDIA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2020–2024 (USD MILLION)            150

TABLE 131            INDIA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2025–2030 (USD MILLION)            151

TABLE 132            INDIA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2020–2024 (USD MILLION)            151

TABLE 133            INDIA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2025–2030 (USD MILLION)            151

TABLE 134            AUSTRALIA & NEW ZEALAND: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2020–2024 (USD MILLION)                 153

TABLE 135            AUSTRALIA & NEW ZEALAND: ECOMMERCE PLATFORM MARKET, BY OFFERING, 2025–2030 (USD MILLION)                 153

TABLE 136            AUSTRALIA & NEW ZEALAND: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2020–2024 (USD MILLION)                 153

TABLE 137            AUSTRALIA & NEW ZEALAND: ECOMMERCE PLATFORM MARKET, BY SOLUTION, 2025–2030 (USD MILLION)                 153

TABLE 138            AUSTRALIA & NEW ZEALAND: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2020–2024 (USD MILLION)                 154

TABLE 139            AUSTRALIA & NEW ZEALAND: ECOMMERCE PLATFORM MARKET, BY INDUSTRY, 2025–2030 (USD MILLION)                 154

TABLE 140            AUSTRALIA & NEW ZEALAND: ECOMMERCE PLATFORM MARKET,

BY ECOMMERCE MODEL, 2020–2024 (USD MILLION)        154

TABLE 141            AUSTRALIA & NEW ZEALAND: ECOMMERCE PLATFORM MARKET,

BY ECOMMERCE MODEL, 2025–2030 (USD MILLION)        155

TABLE 142            MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            156

TABLE 143            MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            156

TABLE 144            MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2020–2024 (USD MILLION)            156

TABLE 145            MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            157

TABLE 146            MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2020–2024 (USD MILLION)            157

TABLE 147            MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2025–2030 (USD MILLION)            157

TABLE 148            MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET,

BY ECOMMERCE MODEL, 2020–2024 (USD MILLION)        158

TABLE 149            MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET,

BY ECOMMERCE MODEL, 2025–2030 (USD MILLION)        158

TABLE 150            MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            158

TABLE 151            MIDDLE EAST & AFRICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            158

TABLE 152            UNITED ARAB EMIRATES: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            160

TABLE 153            UNITED ARAB EMIRATES: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            160

TABLE 154            UNITED ARAB EMIRATES: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2020–2024 (USD MILLION)            160

TABLE 155            UNITED ARAB EMIRATES: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            160

TABLE 156            UNITED ARAB EMIRATES: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2020–2024 (USD MILLION)            161

TABLE 157            UNITED ARAB EMIRATES: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2025–2030 (USD MILLION)            161

TABLE 158            UNITED ARAB EMIRATES: ECOMMERCE PLATFORM MARKET,

BY ECOMMERCE MODEL, 2020–2024 (USD MILLION)        161

TABLE 159            UNITED ARAB EMIRATES: ECOMMERCE PLATFORM MARKET,

BY ECOMMERCE MODEL, 2025–2030 (USD MILLION)        162

TABLE 160            LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            163

TABLE 161            LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            163

TABLE 162            LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2020–2024 (USD MILLION)            164

TABLE 163            LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            164

TABLE 164            LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2020–2024 (USD MILLION)            164

TABLE 165            LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2025–2030 (USD MILLION)            165

TABLE 166            LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2020–2024 (USD MILLION)                 165

TABLE 167            LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL, 2025–2030 (USD MILLION)                 165

TABLE 168            LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            166

TABLE 169            LATIN AMERICA: ECOMMERCE PLATFORM MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            166

TABLE 170            BRAZIL: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2020–2024 (USD MILLION)            166

TABLE 171            BRAZIL: ECOMMERCE PLATFORM MARKET, BY OFFERING,

2025–2030 (USD MILLION)            167

TABLE 172            BRAZIL: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2020–2024 (USD MILLION)            167

TABLE 173            BRAZIL: ECOMMERCE PLATFORM MARKET, BY SOLUTION,

2025–2030 (USD MILLION)            167

TABLE 174            BRAZIL: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2020–2024 (USD MILLION)            167

TABLE 175            BRAZIL: ECOMMERCE PLATFORM MARKET, BY INDUSTRY,

2025–2030 (USD MILLION)            168

TABLE 176            BRAZIL: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2020–2024 (USD MILLION)            168

TABLE 177            BRAZIL: ECOMMERCE PLATFORM MARKET, BY ECOMMERCE MODEL,

2025–2030 (USD MILLION)            168

TABLE 178            OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS IN

ECOMMERCE PLATFORM MARKET          170

TABLE 179            ECOMMERCE PLATFORM MARKET: DEGREE OF COMPETITION 172

TABLE 180            ECOMMERCE PLATFORM MARKET: REGIONAL FOOTPRINT       179

TABLE 181            ECOMMERCE PLATFORM MARKET: OFFERING FOOTPRINT       180

TABLE 182            ECOMMERCE MARKET: ECOMMERCE MODEL FOOTPRINT       181

TABLE 183            ECOMMERCE PLATFORM MARKET: DETAILED LIST OF KEY STARTUP/SMES      184

TABLE 184            COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES, BY OFFERING, ECOMMERCE MODEL, AND REGION                185

TABLE 185            ECOMMERCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, JANUARY 2022–MAY 2025                 186

TABLE 186            ECOMMERCE PLATFORM MARKET: DEALS, JANUARY 2022–MAY 2025               190

TABLE 187            SHOPIFY: BUSINESS OVERVIEW 198

TABLE 188            SHOPIFY: PRODUCTS/SOLUTIONS/SERVICES OFFERED             199

TABLE 189            SHOPIFY: PRODUCT LAUNCHES AND ENHANCEMENTS             200

TABLE 190            SHOPIFY: DEALS               201

TABLE 191            EBAY: BUSINESS OVERVIEW        203

TABLE 192            EBAY: PRODUCTS/SOLUTIONS/SERVICES OFFERED             204

TABLE 193            EBAY: PRODUCT LAUNCHES      204

TABLE 194            EBAY: DEALS      205

TABLE 195            ETSY: BUSINESS OVERVIEW        206

TABLE 196            ETSY: PRODUCTS/SOLUTIONS/SERVICES OFFERED             207

TABLE 197            ETSY: PRODUCT LAUNCHES       207

TABLE 198            SQUARE: BUSINESS OVERVIEW 208

TABLE 199            SQUARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             209

TABLE 200            SQUARE: PRODUCT LAUNCHES AND ENHANCEMENTS             210

TABLE 201            BIGCOMMERCE: BUSINESS OVERVIEW  212

TABLE 202            BIGCOMMERCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    213

TABLE 203            BIGCOMMERCE: PRODUCT LAUNCHES AND ENHANCEMENTS             214

TABLE 204            BIGCOMMERCE: DEALS 214

TABLE 205            AMAZON: BUSINESS OVERVIEW                216

TABLE 206            AMAZON: PRODUCTS/SOLUTIONS/SERVICES OFFERED             217

TABLE 207            AMAZON: DEALS              218

TABLE 208            ADOBE: BUSINESS OVERVIEW   220

TABLE 209            ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             221

TABLE 210            ADOBE: PRODUCT LAUNCHES  222

TABLE 211            ADOBE: DEALS 223

TABLE 212            WIX: BUSINESS OVERVIEW           225

TABLE 213            WIX: PRODUCTS/SOLUTIONS/SERVICES OFFERED             226

TABLE 214            WIX: PRODUCT LAUNCHES         227

TABLE 215            WIX: DEALS        228

TABLE 216            ORACLE: BUSINESS OVERVIEW 230

TABLE 217            ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             231

TABLE 218            ORACLE: DEALS                232

TABLE 219            SQUARESPACE: BUSINESS OVERVIEW    234

TABLE 220            SQUARESPACE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    235

TABLE 221            SQUARESPACE: PRODUCT LAUNCHES   235

TABLE 222            SQUARESPACE: DEALS  236

TABLE 223            WOOCOMMERCE: BUSINESS OVERVIEW                 241

TABLE 224            WOOCOMMERCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    242

TABLE 225            WOOCOMMERCE: PRODUCT LAUNCHES                 243

TABLE 226            ADJACENT MARKETS AND FORECASTS 251

TABLE 227            ARTIFICIAL INTELLIGENCE IN RETAIL MARKET, BY OFFERING,

2019–2023 (USD MILLION)            252

TABLE 228            ARTIFICIAL INTELLIGENCE IN RETAIL MARKET, BY OFFERING,

2024–2030 (USD MILLION)            252

TABLE 229            ARTIFICIAL INTELLIGENCE IN RETAIL MARKET, BY TYPE,

2019–2023 (USD MILLION)            252

TABLE 230            ARTIFICIAL INTELLIGENCE IN RETAIL MARKET, BY TYPE,

2024–2030 (USD MILLION)            252

TABLE 231            ARTIFICIAL INTELLIGENCE IN RETAIL MARKET, BY BUSINESS FUNCTION,

2019–2023 (USD MILLION)            253

TABLE 232            ARTIFICIAL INTELLIGENCE IN RETAIL MARKET, BY BUSINESS FUNCTION,

2024–2030 (USD MILLION)            253

TABLE 233            ARTIFICIAL INTELLIGENCE IN RETAIL MARKET, BY END USER,

2019–2023 (USD MILLION)            253

TABLE 234            ARTIFICIAL INTELLIGENCE IN RETAIL MARKET, BY END USER,

2024–2030 (USD MILLION)            254

TABLE 235            RETAIL CLOUD MARKET, BY COMPONENT, 2019–2022 (USD MILLION)            254

TABLE 236            RETAIL CLOUD MARKET, BY COMPONENT, 2023–2028 (USD MILLION)            254

TABLE 237            RETAIL CLOUD MARKET, BY SERVICE MODEL, 2019–2022 (USD MILLION)            255

TABLE 238            RETAIL CLOUD MARKET, BY SERVICE MODEL, 2023–2028 (USD MILLION)            255

TABLE 239            RETAIL CLOUD MARKET, BY DEPLOYMENT MODEL, 2019–2022 (USD MILLION)           255

TABLE 240            RETAIL CLOUD MARKET, BY DEPLOYMENT MODEL, 2023–2028 (USD MILLION)           255

TABLE 241            RETAIL CLOUD MARKET, BY ORGANIZATION SIZE, 2019–2022 (USD MILLION) 256

TABLE 242            RETAIL CLOUD MARKET, BY ORGANIZATION SIZE, 2023–2028 (USD MILLION) 256

LIST OF FIGURES

FIGURE 1              ECOMMERCE PLATFORM MARKET: RESEARCH DESIGN                32

FIGURE 2              BREAKUP OF INTERVIEWS WITH EXPERTS: BY COMPANY,

DESIGNATION, AND REGION     34

FIGURE 3              ECOMMERCE PLATFORM MARKET: APPROACHES USED FOR

MARKET SIZE ESTIMATION         35

FIGURE 4              MARKET SIZE ESTIMATION METHODOLOGY, APPROACH 1: SUPPLY-SIDE

ANALYSIS OF REVENUE FROM SOLUTIONS AND SERVICES                 36

FIGURE 5              BOTTOM-UP APPROACH              37

FIGURE 6              MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1, BOTTOM-UP

(SUPPLY SIDE): COLLECTIVE REVENUE OF ECOMMERCE PLATFORM VENDORS   37

FIGURE 7              TOP-DOWN APPROACH                38

FIGURE 8              MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS             38

FIGURE 9              ECOMMERCE PLATFORM MARKET: DATA TRIANGULATION             39

FIGURE 10            GLOBAL ECOMMERCE PLATFORM MARKET, 2023–2030              43

FIGURE 11            ECOMMERCE PLATFORM MARKET, BY OFFERING, 2025 VS. 2030                43

FIGURE 12            ECOMMERCE PLATFORM MARKET, BY END-USE INDUSTRY,

2025 VS. 2030 (USD MILLION)      44

FIGURE 13            ECOMMERCE PLATFORM MARKET, BY REGION, 2025        45

FIGURE 14            INCREASING USE OF ONLINE PLATFORMS TO DRIVE MARKET GROWTH            46

FIGURE 15            FASHION & APPAREL SEGMENT TO DOMINATE MARKET

DURING FORECAST PERIOD       46

FIGURE 16            B2C SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD         47

FIGURE 17            FASHION & APPAREL SEGMENT AND US ESTIMATED TO LEAD IN

NORTH AMERICAN MARKET IN 2025       47

FIGURE 18            FASHION & APPAREL SEGMENT AND CHINA ESTIMATED TO LEAD

ASIA PACIFIC MARKET IN 2025   48

FIGURE 19            FASHION & APPAREL SEGMENT AND GERMANY ESTIMATED TO LEAD

EUROPEAN MARKET IN 2025       48

FIGURE 20            DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:

ECOMMERCE PLATFORM MARKET          49

FIGURE 21            SMARTPHONE ADOPTION TREND, BY REGION, 2024 VS. 2030       50

FIGURE 22            BRIEF HISTORY OF ECOMMERCE PLATFORMS                 54

FIGURE 23            ECOMMERCE PLATFORM ECOSYSTEM  56

FIGURE 24            ECOMMERCE PLATFORM MARKET: SUPPLY CHAIN ANALYSIS              58

FIGURE 25            LIST OF MAJOR PATENTS FOR ECOMMERCE PLATFORM, 2016–2025    67

FIGURE 26            TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS   70

FIGURE 27            ECOMMERCE PLATFORM MARKET: PORTER’S FIVE FORCES ANALYSIS 71

FIGURE 28            INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS              78

FIGURE 29            KEY BUYING CRITERIA  78

FIGURE 30            USE CASES OF GENERATIVE AI IN ECOMMERCE PLATFORM         85

FIGURE 31            ECOMMERCE PLATFORM MARKET: INVESTMENT AND

FUNDING SCENARIO (USD MILLION)     86

FIGURE 32            SERVICES TO GROW AT HIGHER CAGR DURING FORECAST PERIOD         93

FIGURE 33            B2B SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD       102

FIGURE 34            HEALTH & WELLNESS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD          107

FIGURE 35            NORTH AMERICA: MARKET SNAPSHOT 123

FIGURE 36            ASIA PACIFIC: MARKET SNAPSHOT          143

FIGURE 37            REVENUE ANALYSIS OF KEY COMPANIES FROM 2020 TO 2024       171

FIGURE 38            SHARE OF LEADING COMPANIES IN ECOMMERCE PLATFORM MARKET, 2024                172

FIGURE 39            FINANCIAL METRICS OF KEY ECOMMERCE PLATFORM VENDORS   174

FIGURE 40            COMPANY VALUATION OF KEY VENDORS IN ECOMMERCE PLATFORM MARKET          174

FIGURE 41            BRAND/PRODUCT COMPARISON             175

FIGURE 42            ECOMMERCE PLATFORM MARKET: COMPANY EVALUATION MATRIX

(KEY PLAYERS), 2025       177

FIGURE 43            ECOMMERCE PLATFORM MARKET: COMPANY FOOTPRINT       178

FIGURE 44            ECOMMERCE PLATFORM MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2025 183

FIGURE 45            SHOPIFY: COMPANY SNAPSHOT               199

FIGURE 46            EBAY: COMPANY SNAPSHOT      203

FIGURE 47            ETSY: COMPANY SNAPSHOT      206

FIGURE 48            SQUARE: COMPANY SNAPSHOT                208

FIGURE 49            BIGCOMMERCE: COMPANY SNAPSHOT 212

FIGURE 50            AMAZON: COMPANY SNAPSHOT              217

FIGURE 51            ADOBE: COMPANY SNAPSHOT  221

FIGURE 52            WIX: COMPANY SNAPSHOT         226

FIGURE 53            ORACLE: COMPANY SNAPSHOT                231

MarketsandMarkets（マーケッツアンドマーケッツ）は世界中の企業に高い評価を得ており、著名メディアでの引用頻度も高い、インドの最大手級の市場調査会社です。広範な市場を対象にした市場調査レポートを出版しています。

※MarketsandMarketsの調査レポートはほぼ全タイトルご注文後、最短3時間～12時間以内（営業日基準）にご納品可能です。

ライセンス別価格表

調査会社の事情により予告なしに変更されることがございます。最新の状況およびその他のパターンについてはお問い合わせください。

ライセンスタイプ1

ライセンスタイプ2

ライセンスタイプ3

ライセンスタイプ4

ミニレポート　※定性調査にフォーカスした調査レポートです。詳細はお問合せください。

ご購入に関するご案内

価格・納期について

• 価格
  • ウェブサイトに記載の外貨（定価）を見積日のTTSレートで換算後消費税を加えた金額が弊社からの請求金額になります。見積金額はレート変動に関係なく見積書発行日より2週間有効です。手数料（ハンドリングチャージ）無料。
• ライセンス
  • シングルユーザライセンス
    • 1名のみレポートファイルのご利用が可能です。
  • マルチユーザライセンス
    • 同一企業内（関連会社除く）5名までレポートファイルのご利用が可能です。
  • コーポレートライセンス
    • 同一企業および100％持株会社間・人数無制限でレポートファイルのご利用が可能です。
  • エンタープライズサイトライセンス
    • 特別ライセンスです。適用範囲についてはお問合せください。
• 納品形態
  • Eメール
• 納期
  • 最短3時間以内にご納品可能です。通常ご注文後24時間以内（営業日基準）

ご注文方法

• レポートページ内のお問い合わせフォームより見積もりをご請求ください。確認次第見積書と発注書をお送りいたします。既に弊社の見積書をお持ちの場合にはEメールまたはFAXでご注文ください。

その他

• 商品の性質上、ご注文後のキャンセル/返品/交換はできません。ご了承ください。

株式会社SEMABIZはMarketsandMarketsの日本に拠点をおく販売代理店として、MarketsandMarketsのレポートを販売しております。サンプルページのご依頼、見積り、レポートに関するご質問など購入前のご相談はいつでもお気軽にご連絡ください。

最新調査レポート

• 自動車用アラミド繊維市場規模、シェア、動向、2030年までの世界予測 2025-12-15
• ポリヒドロキシアルカノエート (PHA) 市場規模、シェア、動向、2030年までの世界予測 2025-12-15
• 複合輸送市場規模、シェア、動向、2032年までの世界予測 2025-12-12
• 有機酸市場規模、シェア、動向、2030年までの世界予測 2025-12-11
• ハイブリッドボンディング市場規模、シェア、動向、2032年までの世界予測 2025-12-11

MarketsandMarkets  出版レポート一覧