観光市場における人工知能（AI）- 2030年までの世界予測

Report Overview

The AI in tourism market is estimated at USD 2.95 billion in 2024 and USD 13.38 billion in 2030 at a Compound Annual Growth Rate (CAGR) of 28.7%.

観光市場における人工知能（AI）は、年間平均成長率 (CAGR) 28.7% で、2024 年に 29 億 5,000 万米ドル、2030 年には 133 億 8,000 万米ドルになると推定されています。

AI has largely improved mobility solutions in the tourism sector, primarily through ridesharing and shuttles. Data analytics and machine learning algorithms optimize the choice of route based on real-time analysis of the traffic data and historical data on vehicles following the most efficient routes to reduce travel time and costs. It can improve operational efficiency, all the while offering the ability for better customer experiences by reducing waiting time and correct arrival estimates.

AI は、主にライドシェアリングやシャトルを通じて、観光分野のモビリティソリューションを大幅に改善しました。データ分析と機械学習アルゴリズムは、最も効率的なルートをたどる交通データと車両の履歴データのリアルタイム分析に基づいてルートの選択を最適化し、移動時間とコストを削減します。業務効率を向上させると同時に、待ち時間を短縮し、正確な到着予測を行うことで顧客エクスペリエンスを向上させることができます。

“By end user, travel industry segment to hold the largest market size during the forecast period.”

Algorithms used by travel booking sites lead to more customized recommendations, dynamic pricing, and easier-to-use user interfaces that ease users’ comparisons and allow them to make relatively well-informed decisions. It utilizes AI-driven solutions for providing real-time availability and predictive maintenance for its vehicles. In the maritime industries, cruise lines and ferry services use AI to enhance route planning, onboard experiences, and even the possibilities of a safety scenario through analytics. Airlines utilize AI through automated service to customers in the form of chatbots. Optimization of flights, tracking baggage, and other related things all contribute to a better-quality experience. Others include rail and road travel, using AI for scheduling, communicating with passengers, and implementing robust safety measures. AI plays a role in the deep transformation of businesses and how they interact with customers, innovation, and growth in the tourism sector.

“The car rental & mobility providers segment to register the fastest growth rate during the forecast period.”

In the tourism sector, end users like car rental and mobility providers have increasingly used AI to improve experience and efficiency in customer services. Fleet management through demand prediction, vehicle availability management, and automation of pricing strategies depending on market conditions is achievable through AI technologies. Some of the other advantages of AI-based applications include providing users with tailored car picks, routes, and real-time traffic updates to make travel smooth and efficient. With AI chatbots and virtual assistants, automobile rental companies can be able to instantaneously provide customer care support, answer all possible questions, and be able to make a booking at reduced operating costs. With increased demand for a seamless mobility solution, AI integration into the car rental service will help companies satisfy their customers but also be ahead of the curve in such fast-moving markets.

“Asia Pacific to hold the highest market growth during the forecast period.”

Singapore Changi Airport now has an Al system scanning its runways for debris and wildlife, called iFerret. The cameras come with high definition for the spotting of objects of as small a size of 4 cm. It will be fully functional by end 2024. The Seoul Metropolitan Government launched two services for the foreign visitors who began flocking to the city on the May Day holiday in December 2023. It includes taxi-hailing application, especially used by foreigners, called Tabo, and the real-time translation services at subway stations. The Tabe app is intended for easy ordering of taxis by foreigners, while the translation service will cater to real-time conversations among non-Korean-speaking people through application of Al and voice-to-text technology at major tourist information center. The Japanese government approved a funding of about USD 470 million to be granted to five companies, among them the KDDI Corporation is developing AI technology intended to further enlighten the country on how to leverage tourism sectors in developing visitor experiences and sustainable practices by April 2024. These developments contribute to the promising future growth of Asia Pacific region in the coming years.

In-depth interviews have been conducted with chief executive officers (CEOs), Directors, and other executives from various key organizations operating in the AI in tourism market.

• By Company Type: Tier 1 – 20%, Tier 2 – 50%, and Tier 3 – 30%
• By Designation: C-level –73%, D-level – 18%, and Others – 9%
• By Region: North America – 55%, Europe – 9%, Asia Pacific – 36%

The major players in the AI in tourism market include Snowflake (US), IBM (US), NVIDIA (US), Microsoft (US), AWS (US), Salesforce (US), Appier (Taiwan), Huawei (China), Sabre Corporation (US), SAS Institute (US), [24]7.ai (US), Virtusa Corporation (US), Travelport (UK), Amadeus (Spain), Devox Software (Poland) , AltexSoft (US), Jio Haptik Technologies Limited (India), SHR Group (US), Duve (US), Nexscient (US), Persado (US), Canary Technologies (US), Mize (US), FLYR (US), Geovea (US), Layla AI (Germany). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their AI in tourism market footprint.

Research Coverage

The market study covers the AI in tourism market size across different segments. It aims at estimating the market size and the growth potential across various segments, including by offering (solutions and services) by type (Generative AI, other AI), by end user (travel industry, hospitality industry) and Region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants with information on the closest approximations of the global AI in tourism market’s revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

Analysis of key drivers (rising adoption of data automation tools to ease the decision-making process, rising demand for highly personalized services to enhance customer experience), restraints (high implementation costs), opportunities (incorporation of AI in areas of tourism revolutionizing customer interaction, emergence of AI-driven applications for flight forecasting), and challenges (concerns related to data privacy and security) influencing the growth of the AI in tourism market.

• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the AI in tourism market.
• Market Development: The report provides comprehensive information about lucrative markets and analyses the AI in tourism market across various regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the AI in tourism market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading include Snowflake (US), IBM (US), NVIDIA (US), Microsoft (US), AWS (US), Salesforce (US), Huawei (China), Sabre Corporation (US), SAS Institute (US), Appier (Taiwan), [24]7.ai (US), Virtusa Corporation (US), Travelport (UK), Amadeus (Spain), Devox Software (Poland) , AltexSoft (US), Jio Haptik Technologies Limited (India), SHR Group (US), Duve (US), Nexscient (US), Persado (US), Canary Technologies (US), Mize (US), FLYR (US), Geovea (US), Layla AI (Germany).

Table of Contents

1               INTRODUCTION              32

1.1           STUDY OBJECTIVES       32

1.2           MARKET DEFINITION   32

1.3           STUDY SCOPE   33

1.3.1        MARKET SEGMENTATION           33

1.3.2        INCLUSIONS & EXCLUSIONS       34

1.4           YEARS CONSIDERED      35

1.5           CURRENCY CONSIDERED            35

1.6           STAKEHOLDERS               36

2               RESEARCH METHODOLOGY       37

2.1           RESEARCH DATA              37

2.1.1        SECONDARY DATA          38

2.1.2        PRIMARY DATA 38

2.1.2.1    Primary interviews with experts         38

2.1.2.2    Breakdown of primary profiles           39

2.1.2.3    Key insights from industry experts    39

2.2           MARKET SIZE ESTIMATION         40

2.2.1        TOP-DOWN APPROACH                41

2.2.2        BOTTOM-UP APPROACH              42

2.2.3        AI IN TOURISM MARKET ESTIMATION: DEMAND-SIDE ANALYSIS            43

2.3           DATA TRIANGULATION                44

2.4           RISK ASSESSMENT           45

2.5           RESEARCH ASSUMPTIONS           45

2.6           RESEARCH LIMITATIONS             45

3               EXECUTIVE SUMMARY  46

4               PREMIUM INSIGHTS       48

4.1           OPPORTUNITIES FOR KEY PLAYERS IN AI IN TOURISM MARKET               48

4.2           AI IN TOURISM MARKET, BY OFFERING 48

4.3           AI IN TOURISM MARKET, BY SERVICE     49

4.4           AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE                 49

4.5           AI IN TOURISM MARKET, BY TRAVEL SOLUTION                 49

4.6           AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION                 50

4.7           AI IN TOURISM MARKET, BY END USERS IN TRAVEL INDUSTRY           50

4.8           AI IN TOURISM MARKET, BY END USERS IN HOSPITALITY INDUSTRY             51

4.9           AI IN TOURISM MARKET, BY TYPE            51

4.10         NORTH AMERICA: AI IN TOURISM MARKET, BY OFFERING AND END USER           52

5               MARKET OVERVIEW AND INDUSTRY TRENDS    53

5.1           INTRODUCTION              53

5.2           MARKET DYNAMICS       53

5.2.1        DRIVERS               54

5.2.1.1    Rising adoption of data automation tools to ease decision-making process   54

5.2.1.2    Increasing demand for highly personalized services to enhance customer experience             54

5.2.2        RESTRAINTS      54

5.2.2.1    High initial costs  54

5.2.3        OPPORTUNITIES              55

5.2.3.1    Incorporation of AI in areas of tourism revolutionizing customer interaction              55

5.2.3.2    Emergence of AI-driven applications for flight forecasting                 55

5.2.4        CHALLENGES    55

5.2.4.1    Concerns related to data privacy and security 55

5.3           BRIEF HISTORY OF AI IN TOURISM          56

5.4           ECOSYSTEM ANALYSIS  57

5.5           CASE STUDY ANALYSIS 59

5.5.1        BOOKING.COM HELPS CUSTOMERS EXPERIENCE NEW WORLD OF TRAVEL USING AWS AND GENERATIVE AI    59

5.5.2        TRAVELPASS’ JOURNEY TO DELIVER MORE CURATED TRAVELER EXPERIENCES — AT HALF COST         60

5.5.3        A1 INTELIGENCIA EM VIAGENS BOOSTS TEAM EFFICIENCY AND CUSTOMER EXPERIENCE WITH POWER AUTOMATE AND COPILOT STUDIO       61

5.5.4        HOMARIS ACHIEVED HIGHER GUEST SATISFACTION RATES WITH SMARTPRIORITY BY DUVEAI           62

5.6           SUPPLY CHAIN ANALYSIS             63

5.7           TARIFF AND REGULATORY LANDSCAPE               64

5.7.1        TARIFF RELATED TO PROCESSORS AND CONTROLLERS (HSN: 854231)     64

5.7.2        REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS             66

5.7.3        KEY REGULATIONS: AI IN TOURISM        69

5.7.3.1    North America      69

5.7.3.1.1 SCR 17: Artificial Intelligence Bill    69

5.7.3.1.2 S1103: Artificial Intelligence Automated Decision Bill 69

5.7.3.1.3 National Artificial Intelligence Initiative Act (NAIIA)   69

5.7.3.1.4 The Artificial Intelligence and Data Act (AIDA)            70

5.7.3.2    Europe   70

5.7.3.2.1 The European Union (EU) – Artificial Intelligence Act (AIA)                 70

5.7.3.2.2 General Data Protection Regulation 71

5.7.3.3    Asia Pacific            71

5.7.3.3.1 Interim Administrative Measures for Generative Artificial Intelligence Services             71

5.7.3.3.2 The National AI Strategy    72

5.7.3.3.3 The Hiroshima AI Process Comprehensive Policy Framework                 72

5.7.3.4    Middle East & Africa            73

5.7.3.4.1 The National Strategy for Artificial Intelligence              73

5.7.3.4.2 The National Artificial Intelligence Strategy   73

5.7.3.4.3 The AI Ethics Principles and Guidelines          74

5.7.3.5    Latin America       74

5.7.3.5.1 The Santiago Declaration   74

5.7.3.5.2 The Brazilian Artificial Intelligence Strategy (EBIA)    74

5.8           PRICING ANALYSIS          75

5.8.1        AVERAGE SELLING PRICE TREND AMONG KEY PLAYERS, BY SOLUTION   75

5.8.2        INDICATIVE PRICING ANALYSIS, BY OFFERING 76

5.9           TECHNOLOGY ANALYSIS             76

5.9.1        KEY TECHNOLOGIES     76

5.9.1.1    Conversational AI 76

5.9.1.2    Autonomous AI & autonomous agent                76

5.9.1.3    AutoML 77

5.9.1.4    Causal AI                77

5.9.1.5    MLOps  77

5.9.2        COMPLEMENTARY TECHNOLOGIES       77

5.9.2.1    Blockchain             77

5.9.2.2    Edge computing   78

5.9.2.3    Sensors and robotics            78

5.9.2.4    Cybersecurity        78

5.9.3        ADJACENT TECHNOLOGIES       79

5.9.3.1    Big Data 79

5.9.3.2    IoT          79

5.9.3.3    Augmented Reality (AR)/Virtual Reality (VR)                79

5.10         PATENT ANALYSIS          79

5.10.1      LIST OF MAJOR PATENTS             80

5.11         PORTER’S FIVE FORCES ANALYSIS           82

5.11.1      THREAT OF NEW ENTRANTS      83

5.11.2      THREAT OF SUBSTITUTES          83

5.11.3      BARGAINING POWER OF BUYERS             84

5.11.4      BARGAINING POWER OF SUPPLIERS       84

5.11.5      INTENSITY OF COMPETITIVE RIVALRY 84

5.12         TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS            84

5.13         KEY STAKEHOLDERS AND BUYING CRITERIA     85

5.13.1      KEY STAKEHOLDERS IN BUYING PROCESS           85

5.13.1.1  Buying criteria      86

5.14         KEY CONFERENCES AND EVENTS, 2025  87

5.15         TECHNOLOGY ROADMAP FOR AI IN TOURISM MARKET                 87

5.15.1      SHORT-TERM ROADMAP (2024–2025)      87

5.15.2      MID-TERM ROADMAP (2026–2028)            88

5.15.3      LONG-TERM ROADMAP (2029–2030)        88

5.16         BEST PRACTICES IN AI IN TOURISM MARKET     88

5.16.1      PERSONALIZATION AND CUSTOMER-CENTRIC APPROACH         88

5.16.2      SEAMLESS AI INTEGRATION WITH EXISTING SYSTEMS                 88

5.16.3      REAL-TIME DATA UTILIZATION                88

5.16.4      ENHANCING OPERATIONAL EFFICIENCY             88

5.16.5      DATA PRIVACY AND SECURITY COMPLIANCE    89

5.16.6      AI FOR SUSTAINABILITY               89

5.16.7      CONTINUOUS LEARNING AND IMPROVEMENT 89

5.16.8      HUMAN-AI COLLABORATION    89

5.16.9      TRANSPARENCY AND TRUST     89

5.16.10   MONITORING AND MAINTENANCE        89

5.17         CURRENT AND EMERGING BUSINESS MODELS 89

5.17.1      SUBSCRIPTION SERVICES             89

5.17.2      DYNAMIC PRICING          89

5.17.3      SERVICE FEES    89

5.17.4      DATA MONETIZATION 90

5.17.5      AI-ENHANCED LOYALTY PROGRAMS     90

5.17.6      CUSTOMIZED TRAVEL PACKAGES           90

5.17.7      ANCILLARY REVENUE STREAMS                90

5.17.8      AI-POWERED TRAVEL ANALYTICS           90

5.18         AI IN TOURISM MARKET: TOOLS, FRAMEWORKS, AND TECHNIQUES    90

5.19         TRADE ANALYSIS (8542)                 91

5.19.1      EXPORT SCENARIO OF PROCESSORS AND CONTROLLERS 91

5.19.2      IMPORT SCENARIO OF PROCESSORS AND CONTROLLERS 92

5.20         INVESTMENT AND FUNDING SCENARIO               94

5.21         IMPACT OF ARTIFICIAL INTELLIGENCE (AI)/GENERATIVE AI ON TOURISM          94

5.21.1      IMPACT OF AI/GENERATIVE AI ON TOURISM     94

5.21.2      USE CASES OF GENERATIVE AI IN TOURISM        95

6               AI IN TOURISM MARKET, BY OFFERING 96

6.1           INTRODUCTION              97

6.1.1        OFFERING: AI IN TOURISM DRIVERS       97

6.2           SOLUTIONS        98

6.2.1        TRAVEL                99

6.2.1.1    Booking management system             100

6.2.1.1.1 AI-powered automated booking to drive market growth                 100

6.2.1.2    Virtual assistants & chatbots               101

6.2.1.2.1 AI-driven chatbots tailor suggestions to traveler preferences, enhancing satisfaction and market growth       101

6.2.1.3    Pricing & revenue management         102

6.2.1.3.1 AI-based solutions rapidly adapt to market shifts and demand changes, driving market growth         102

6.2.1.4    Customer experience management   103

6.2.1.4.1 AI automates inquiries and processes, enabling staff to focus on complex needs and enhance service quality, driving growth          103

6.2.1.5    Security & surveillance systems          104

6.2.1.5.1 AI helps in early threat detection and improves passenger experience, driving growth 104

6.2.1.6    Other travel solutions          105

6.2.2        HOSPITALITY    106

6.2.2.1    Booking management system             107

6.2.2.1.1 AI-driven systems streamline reservation process, reducing manual errors and increasing efficiency, driving growth                107

6.2.2.2    Virtual assistant & chatbots                 108

6.2.2.2.1 Chatbots collect real-time guest feedback, delivering insights that enhance services and drive market growth       108

6.2.2.3    Pricing & revenue management         109

6.2.2.3.1 Automating pricing decisions and optimizing revenue enhances profit margins, driving market            109

6.2.2.4    Customer experience management   110

6.2.2.4.1 Automated sentiment analysis enhances guest satisfaction, driving market       110

6.2.2.5    Security & surveillance system           111

6.2.2.5.1 Improved facial recognition and behavior analysis by leveraging AI to drive market growth   111

6.2.2.6    Operational efficiency and resource management          112

6.2.2.6.1 AI-driven systems predicting equipment failures and maintenance needs driving market growth       112

6.2.2.7    Other hospitality solutions 113

6.3           SERVICES             114

6.3.1        PROFESSIONAL SERVICES            115

6.3.1.1    Personalized training programs and seamless integration of AI solutions in existing infrastructure to drive market growth           115

6.3.1.2    Consulting             117

6.3.1.3    System integration & implementation               118

6.3.1.4    Support & maintenance       119

6.3.2        MANAGED SERVICES      120

6.3.2.1    Outsourcing AI management that reduces system failures and disruptions through experienced providers to drive market growth                 120

7               AI IN TOURISM MARKET, BY TYPE            121

7.1           INTRODUCTION              122

7.1.1        TYPE: AI IN TOURISM DRIVERS 122

7.2           OTHER AI            123

7.2.1        TECHNOLOGIES SUCH AS ML AND NLP IMPROVE SERVICES BY IDENTIFYING CUSTOMER BEHAVIOR TRENDS TO DRIVE MARKET 123

7.2.2        MACHINE LEARNING     124

7.2.3        NATURAL LANGUAGE PROCESSING       124

7.2.4        PREDICTIVE ANALYTICS               125

7.2.5        COMPUTER VISION        125

7.3           GENERATIVE AI                126

7.3.1        AI-BASED VIRTUAL TOURS AND GENERATION OF PERSONALIZED CONTENT AND RECOMMENDATION TO DRIVE MARKET               126

8               AI IN TOURISM MARKET, BY END USER 127

8.1           INTRODUCTION              128

8.1.1        END USER: AI IN TOURISM DRIVERS       128

8.2           TRAVEL INDUSTRY         129

8.2.1        AVIATION           130

8.2.1.1    AI optimizes operations and reduces delays    130

8.2.2        CAR RENTAL AND MOBILITY PROVIDERS             131

8.2.2.1    AI-powered chatbots and virtual assistants to drive growth                 131

8.2.3        MARITIME TRAVEL         132

8.2.3.1    AI algorithms save time and fuel by analyzing weather and traffic patterns to recommend optimal routes             132

8.2.4        OTHER END USERS         133

8.3           HOSPITALITY INDUSTRY             134

8.3.1        HOTELS                136

8.3.1.1    AI analyzes occupancy patterns to optimize staff scheduling, reducing costs and driving market growth        136

8.3.2        RESORTS & THEME PARKS           137

8.3.2.1    AI apps offer real-time navigation, helping guests find attractions and services efficiently, driving market growth                137

8.3.3        CRUISE LINE OPERATORS            138

8.3.3.1    AI optimizes resource use, supporting sustainability and driving market growth       138

8.3.4        OTHER END USERS         139

9               AI IN TOURISM MARKET, BY REGION     140

9.1           INTRODUCTION              141

9.2           NORTH AMERICA             142

9.2.1        NORTH AMERICA: MACROECONOMIC OUTLOOK                 142

9.2.2        US           149

9.2.2.1    Increased AI adoption in hospitality sector to drive market growth                 149

9.2.3        CANADA               155

9.2.3.1    Government investments in AI technologies to boost market growth    155

9.3           EUROPE               160

9.3.1        EUROPE: MACROECONOMIC OUTLOOK               160

9.3.2        UK          167

9.3.2.1    Strong focus on improving customer experiences and passenger safety to drive market growth             167

9.3.3        GERMANY           172

9.3.3.1    Strong focus on Industry 4.0 and smart manufacturing to drive market growth       172

9.3.4        FRANCE                172

9.3.4.1    Increasing adoption of AI in aviation and investments by major players to drive growth        172

9.3.5        ITALY    173

9.3.5.1    Public investments and collaboration between private players to drive market growth             173

9.3.6        SPAIN    173

9.3.6.1    Rising integration of AI in popular tourist spots and AI-powered virtual guides to drive market growth                173

9.3.7        NORDIC COUNTRIES     174

9.3.7.1    Increasing demand for AI in aviation and maritime sector to drive market growth       174

9.3.8        REST OF EUROPE             174

9.4           ASIA PACIFIC     175

9.4.1        ASIA PACIFIC: MACROECONOMIC OUTLOOK     175

9.4.2        CHINA  182

9.4.2.1    Rising security demands and surge in tourism to drive market growth    182

9.4.3        JAPAN   188

9.4.3.1    Japan leveraging AI to enhance visitor experiences to drive sustainable market growth  188

9.4.4        INDIA    188

9.4.4.1    Growing demand for smart infrastructure for enhancing travel experience to drive market growth    188

9.4.5        AUSTRALIA & NEW ZEALAND     188

9.4.5.1    Enhanced customer experience at airports through AI-based solution to drive growth       188

9.4.6        SOUTH KOREA  189

9.4.6.1    AI-based translation services to drive market growth     189

9.4.7        ASEAN  189

9.4.7.1    Government initiatives for increasing tourism to drive AI in tourism market growth        189

9.4.8        REST OF ASIA PACIFIC   190

9.5           MIDDLE EAST & AFRICA                190

9.5.1        MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK                 190

9.5.2        KSA        197

9.5.2.1    Need for digital transformation under Vision 2030 to propel AI in tourism market 197

9.5.3        UAE        202

9.5.3.1    Investments in AI and medical tourism to drive market growth                 202

9.5.4        KUWAIT               202

9.5.4.1    Tourism city initiative to boost AI in tourism market growth                 202

9.5.5        QATAR 202

9.5.5.1    Government-driven digitalization to drive growth          202

9.5.6        SOUTH AFRICA 203

9.5.6.1    Increasing AI adoption to transform customer experiences in airports to drive market       203

9.5.7        REST OF MIDDLE EAST & AFRICA             203

9.6           LATIN AMERICA                203

9.6.1        LATIN AMERICA: MACROECONOMIC OUTLOOK                 203

9.6.2        BRAZIL 210

9.6.2.1    Digital transformation in Brazilian tourism sector to drive market growth    210

9.6.3        MEXICO                215

9.6.3.1    Investments by major players and increasing utilization of AI-based solutions in hospitality sector to drive market      215

9.6.4        ARGENTINA       215

9.6.4.1    Growing digital economy and increasing tech-savvy population contributing to the adoption               215

9.6.5        REST OF LATIN AMERICA             215

10            COMPETITIVE LANDSCAPE         216

10.1         INTRODUCTION              216

10.2         KEY PLAYER STRATEGIES/RIGHT TO WIN            216

10.3         MARKET SHARE ANALYSIS           218

10.3.1      MARKET RANKING ANALYSIS     220

10.4         REVENUE ANALYSIS       221

10.5         COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024                 221

10.5.1      STARS   221

10.5.2      EMERGING LEADERS     221

10.5.3      PERVASIVE PLAYERS      222

10.5.4      PARTICIPANTS 222

10.5.5      COMPANY FOOTPRINT: KEY PLAYERS, 2024         223

10.5.5.1  Offering footprint 224

10.5.5.2  End user footprint                 225

10.5.5.3  Region footprint   226

10.6         COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024        226

10.6.1      PROGRESSIVE COMPANIES         226

10.6.2      RESPONSIVE COMPANIES            226

10.6.3      DYNAMIC COMPANIES  227

10.6.4      STARTING BLOCKS         227

10.6.5      COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024                 228

10.6.5.1  Detailed list of key startups/SMEs    228

10.6.5.2  Competitive benchmarking of key startups/SMEs          229

10.7         COMPETITIVE SCENARIO AND TRENDS                230

10.7.1      PRODUCT LAUNCHES   230

10.7.2      DEALS  231

10.8         BRAND/PRODUCT COMPARISON             232

10.9         COMPANY VALUATION AND FINANCIAL METRICS OF KEY AI IN TOURISM SOLUTION PROVIDERS        233

11            COMPANY PROFILES      234

11.1         KEY PLAYERS     234

11.1.1      SNOWFLAKE INC.             234

11.1.1.1  Business overview 234

11.1.1.2  Products/Solutions/Services offered 235

11.1.1.3  Recent developments           236

11.1.1.3.1                Product launches and enhancements                 236

11.1.1.3.2                Deals      236

11.1.1.4  MnM View             237

11.1.1.4.1                Key strengths        237

11.1.1.4.2                Strategic choices   237

11.1.1.4.3                Weaknesses and competitive threats 237

11.1.2      SALESFORCE, INC.           238

11.1.2.1  Business overview 238

11.1.2.2  Products/Solutions/Services offered 239

11.1.2.3  Recent developments           240

11.1.2.3.1                Deals      240

11.1.2.4  MnM View             240

11.1.2.4.1                Key strengths        240

11.1.2.4.2                Strategic choices   240

11.1.2.4.3                Weaknesses and competitive threats 240

11.1.3      AMAZON WEB SERVICES, INC.    241

11.1.3.1  Business overview 241

11.1.3.2  Products/Solutions/Services offered 242

11.1.3.3  Recent developments           242

11.1.3.3.1                Deals      242

11.1.3.4  MnM View             243

11.1.3.4.1                Key strengths        243

11.1.3.4.2                Strategic choices   243

11.1.3.4.3                Weaknesses and competitive threats 243

11.1.4      IBM        244

11.1.4.1  Business overview 244

11.1.4.2  Products/Solutions/Services offered 246

11.1.4.3  Recent developments           247

11.1.4.3.1                Deals      247

11.1.4.4  MnM View             247

11.1.4.4.1                Key strengths        247

11.1.4.4.2                Strategic choices   247

11.1.4.4.3                Weaknesses and competitive threats 247

11.1.5      MICROSOFT CORPORATION, INC.            248

11.1.5.1  Business overview 248

11.1.5.2  Products/Solutions/Services offered 249

11.1.5.3  Recent developments           250

11.1.5.3.1                Deals      250

11.1.5.4  MnM View             250

11.1.5.4.1                Key strengths        250

11.1.5.4.2                Strategic choices   250

11.1.5.4.3                Weaknesses and competitive threats 250

11.1.6      NVIDIA CORPORATION 251

11.1.6.1  Business overview 251

11.1.6.2  Products/Solutions/Services offered 253

11.1.6.3  Recent developments           253

11.1.6.3.1                Deals      253

11.1.7      SAS INSTITUTE 254

11.1.7.1  Business overview 254

11.1.7.2  Products/Solutions/Services offered 254

11.1.7.3  Recent developments           254

11.1.7.3.1                Deals      254

11.1.8      SABRE CORPORATION  255

11.1.8.1  Business overview 255

11.1.8.2  Products/Solutions/Services offered 257

11.1.8.3  Recent developments           258

11.1.8.3.1                Product launches and enhancements                 258

11.1.9      HUAWEI               259

11.1.9.1  Business overview 259

11.1.9.2  Products/Solutions/Services offered 260

11.1.9.3  Recent developments           261

11.1.9.3.1                Deals      261

11.1.10   [24]7.AI 262

11.1.11   VIRTUSA CORPORATION              263

11.1.12   APPIER INC.        264

11.1.13   TRAVELPORT WORLDWIDE LTD              265

11.1.14   AMADEUS IT GROUP, S.A.             265

11.1.15   ZENDESK             266

11.2         STARTUPS/SMES              267

11.2.1      DEVOX SOFTWARE         267

11.2.2      ALTEXSOFT        268

11.2.3      JIO HAPTIK TECHNOLOGIES LIMITED   269

11.2.4      SHR GROUP        270

11.2.5      DUVE    271

11.2.6      NEXSCIENT        272

11.2.7      PERSADO             273

11.2.8      CANARY TECHNOLOGIES            274

11.2.9      MIZE      275

11.2.10   FLYR      276

11.2.11   GEOVEA               276

11.2.12   LAYLA AI              277

12            ADJACENT/RELATED MARKETS                278

12.1         INTRODUCTION              278

12.1.1      MARKET DEFINITION   278

12.2         CONVERSATIONAL AI MARKET 278

12.2.1      MARKET OVERVIEW       278

12.2.2      CONVERSATIONAL AI MARKET, BY OFFERING   279

12.3         SERVICES             279

12.3.1      CONVERSATIONAL AI MARKET, BY BUSINESS FUNCTION          280

12.3.2      CONVERSATIONAL AI MARKET, BY INTEGRATION MODE   281

12.3.3      CONVERSATIONAL AI MARKET, BY VERTICAL    281

12.4         CUSTOMER EXPERIENCE MANAGEMENT MARKET                 283

12.4.1      MARKET DEFINITION   283

12.4.2      MARKET OVERVIEW       283

12.4.3      CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING           283

12.4.4      CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE       284

12.4.5      CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE     285

12.4.6      CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL            285

13            APPENDIX           287

13.1         DISCUSSION GUIDE        287

13.2         KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL                291

13.3         CUSTOMIZATION OPTIONS        293

13.4         RELATED REPORTS         293

13.5         AUTHOR DETAILS           294

LIST OF TABLES

TABLE 1                USD EXCHANGE RATES, 2019–2023            35

TABLE 2                AI IN TOURISM MARKET: ECOSYSTEM ANALYSIS                 57

TABLE 3                TARIFF RELATED TO PROCESSORS AND CONTROLLERS (HSN: 854231), 2023          65

TABLE 4                NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  66

TABLE 5                EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  67

TABLE 6                ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  68

TABLE 7                MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS             68

TABLE 8               LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  69

TABLE 9                AVERAGE SELLING PRICE TREND AMONG KEY PLAYERS, BY SOLUTION (USD)  75

TABLE 10              INDICATIVE PRICING LEVELS OF AI IN TOURISM                 76

TABLE 11              PORTER’S FIVE FORCES IMPACT ON AI IN TOURISM MARKET          82

TABLE 12              INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR END USERS            86

TABLE 13              KEY BUYING CRITERIA FOR END USERS                 86

TABLE 14              AI IN TOURISM MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2025           87

TABLE 15              AI IN TOURISM MARKET, BY OFFERING, 2019–2023 (USD MILLION)       97

TABLE 16              AI IN TOURISM MARKET, BY OFFERING, 2024–2030 (USD MILLION)       98

TABLE 17              SOLUTIONS: AI IN TOURISM MARKET, BY REGION, 2019–2023 (USD MILLION)          98

TABLE 18              SOLUTIONS: AI IN TOURISM MARKET, BY REGION, 2024–2030 (USD MILLION)          98

TABLE 19             AI IN TOURISM MARKET, BY TRAVEL SOLUTION, 2019–2023 (USD MILLION)            99

TABLE 20             AI IN TOURISM MARKET, BY TRAVEL SOLUTION, 2024–2030 (USD MILLION)            99

TABLE 21              BOOKING MANAGEMENT: AI IN TOURISM MARKET, BY REGION,

2019–2023 (USD MILLION)            100

TABLE 22              BOOKING MANAGEMENT: AI IN TOURISM MARKET, BY REGION,

2024–2030 (USD MILLION)            100

TABLE 23              VIRTUAL ASSISTANTS & CHATBOTS: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   101

TABLE 24              VIRTUAL ASSISTANTS & CHATBOTS: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   101

TABLE 25              PRICING & REVENUE MANAGEMENT: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   102

TABLE 26              PRICING & REVENUE MANAGEMENT: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   103

TABLE 27              CUSTOMER EXPERIENCE MANAGEMENT: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   103

TABLE 28              CUSTOMER EXPERIENCE MANAGEMENT: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   104

TABLE 29              SECURITY & SURVEILLANCE SYSTEMS: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   104

TABLE 30              SECURITY & SURVEILLANCE SYSTEMS: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   105

TABLE 31              OTHER TRAVEL SOLUTIONS: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   105

TABLE 32              OTHER TRAVEL SOLUTIONS: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   106

TABLE 33              AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION, 2019–2023 (USD MILLION)    106

TABLE 34              AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION, 2024–2030 (USD MILLION)    107

TABLE 35              BOOKING MANAGEMENT SYSTEM: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   107

TABLE 36              BOOKING MANAGEMENT SYSTEM: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   108

TABLE 37              VIRTUAL ASSISTANT AND CHATBOTS: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   108

TABLE 38              VIRTUAL ASSISTANT AND CHATBOTS: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   109

TABLE 39              PRICING & REVENUE MANAGEMENT: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   109

TABLE 40              PRICING & REVENUE MANAGEMENT: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   110

TABLE 41              CUSTOMER EXPERIENCE MANAGEMENT: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   110

TABLE 42              CUSTOMER EXPERIENCE MANAGEMENT: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   111

TABLE 43              SECURITY & SURVEILLANCE SYSTEM: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   111

TABLE 44              SECURITY & SURVEILLANCE SYSTEM: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   112

TABLE 45              OPERATIONAL EFFICIENCY AND RESOURCE MANAGEMENT:

AI IN TOURISM MARKET, BY REGION, 2019–2023 (USD MILLION)                 112

TABLE 46              OPERATIONAL EFFICIENCY AND RESOURCE MANAGEMENT:

AI IN TOURISM MARKET, BY REGION, 2024–2030 (USD MILLION)                 113

TABLE 47              OTHER SOLUTIONS: AI IN TOURISM MARKET, BY REGION,

2019–2023 (USD MILLION)            113

TABLE 48              OTHER SOLUTIONS: AI IN TOURISM MARKET, BY REGION,

2024–2030 (USD MILLION)            114

TABLE 49              SERVICES: AI IN TOURISM MARKET, BY REGION, 2019–2023 (USD MILLION)            114

TABLE 50              SERVICES: AI IN TOURISM MARKET, BY REGION, 2024–2030 (USD MILLION)            114

TABLE 51              AI IN TOURISM MARKET, BY SERVICE, 2019–2023 (USD MILLION) 115

TABLE 52              AI IN TOURISM MARKET, BY SERVICE, 2024–2030 (USD MILLION) 115

TABLE 53              PROFESSIONAL SERVICES: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   115

TABLE 54              PROFESSIONAL SERVICES: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   116

TABLE 55              AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)         116

TABLE 56              AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE, 2024–2030 (USD MILLION)         116

TABLE 57              CONSULTING: AI IN TOURISM MARKET, BY REGION, 2019–2023 (USD MILLION)          117

TABLE 58              CONSULTING: AI IN TOURISM MARKET, BY REGION, 2024–2030 (USD MILLION)          117

TABLE 59              SYSTEM INTEGRATION & IMPLEMENTATION: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   118

TABLE 60              SYSTEM INTEGRATION & IMPLEMENTATION: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   118

TABLE 61              SUPPORT & MAINTENANCE: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   119

TABLE 62              SUPPORT & MAINTENANCE: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   119

TABLE 63              MANAGED SERVICES: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   120

TABLE 64              MANAGED SERVICES: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   120

TABLE 65              AI IN TOURISM MARKET, BY TYPE, 2019–2023 (USD MILLION) 122

TABLE 66              AI IN TOURISM MARKET, BY TYPE, 2024–2030 (USD MILLION) 123

TABLE 67              OTHER AI: AI IN TOURISM MARKET, BY REGION, 2019–2023 (USD MILLION)            123

TABLE 68              OTHER AI: AI IN TOURISM MARKET, BY REGION, 2024–2030 (USD MILLION)            124

TABLE 69              GENERATIVE AI: AI IN TOURISM MARKET, BY REGION, 2019–2023 (USD MILLION)          126

TABLE 70              GENERATIVE AI: AI IN TOURISM MARKET, BY REGION, 2024–2030 (USD MILLION)          126

TABLE 71              AI IN TOURISM MARKET, BY END USER, 2019–2023 (USD MILLION)       128

TABLE 72              AI IN TOURISM MARKET, BY END USER, 2024–2030 (USD MILLION)       129

TABLE 73              TRAVEL INDUSTRY: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   129

TABLE 74              TRAVEL INDUSTRY: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   129

TABLE 75              AI IN TOURISM MARKET, BY TRAVEL INDUSTRY, 2019–2023 (USD MILLION)            130

TABLE 76              AI IN TOURISM MARKET, BY TRAVEL INDUSTRY, 2024–2030 (USD MILLION)            130

TABLE 77             AVIATION: AI IN TOURISM MARKET, BY REGION, 2019–2023 (USD MILLION)            131

TABLE 78             AVIATION: AI IN TOURISM MARKET, BY REGION, 2024–2030 (USD MILLION)            131

TABLE 79              CAR RENTAL AND MOBILITY PROVIDERS: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   132

TABLE 80              CAR RENTAL & MOBILITY PROVIDERS: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   132

TABLE 81              MARITIME TRAVEL: AI IN TOURISM MARKET, BY REGION,

2019–2023 (USD MILLION)            133

TABLE 82              MARITIME TRAVEL: AI IN TOURISM MARKET, BY REGION,

2024–2030 (USD MILLION)            133

TABLE 83              OTHER END USERS: AI IN TOURISM MARKET, BY REGION,

2019–2023 (USD MILLION)            134

TABLE 84              OTHER END USERS: AI IN TOURISM MARKET, BY REGION,

2024–2030 (USD MILLION)            134

TABLE 85              HOSPITALITY INDUSTRY: AI IN TOURISM MARKET, BY REGION,

2019–2023 (USD MILLION)            134

TABLE 86              HOSPITALITY INDUSTRY: AI IN TOURISM MARKET, BY REGION,

2024–2030 (USD MILLION)            135

TABLE 87              AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY, 2019–2023 (USD MILLION)    135

TABLE 88              AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY, 2024–2030 (USD MILLION)    135

TABLE 89              HOTELS: AI IN TOURISM MARKET, BY REGION, 2019–2023 (USD MILLION)            136

TABLE 90              HOTELS: AI IN TOURISM MARKET, BY REGION, 2024–2030 (USD MILLION)            136

TABLE 91              RESORTS & THEME PARKS: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   137

TABLE 92              RESORTS & THEME PARKS: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   137

TABLE 93              CRUISE LINE OPERATORS: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   138

TABLE 94              CRUISE LINE OPERATORS: AI IN TOURISM MARKET,

BY REGION, 2024–2030 (USD MILLION)   138

TABLE 95              OTHER END USERS: AI IN TOURISM MARKET,

BY REGION, 2019–2023 (USD MILLION)   139

TABLE 96              OTHER END USERS: AI IN TOURISM MARKET,

BY REGION,2024–2030 (USD MILLION)    139

TABLE 97              AI IN TOURISM MARKET, BY REGION, 2019–2023 (USD MILLION) 141

TABLE 98              AI IN TOURISM MARKET, BY REGION, 2024–2030 (USD MILLION) 141

TABLE 99              NORTH AMERICA: AI IN TOURISM MARKET, BY OFFERING,

2019–2023 (USD MILLION)            143

TABLE 100            NORTH AMERICA: AI IN TOURISM MARKET, BY OFFERING,

2024–2030 (USD MILLION)            144

TABLE 101            NORTH AMERICA: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2019–2023 (USD MILLION)            144

TABLE 102            NORTH AMERICA: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2024–2030 (USD MILLION)            144

TABLE 103            NORTH AMERICA: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2019–2023 (USD MILLION)            145

TABLE 104            NORTH AMERICA: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2024–2030 (USD MILLION)            145

TABLE 105            NORTH AMERICA: AI IN TOURISM MARKET, BY SERVICE,

2019–2023 (USD MILLION)            145

TABLE 106            NORTH AMERICA: AI IN TOURISM MARKET, BY SERVICE,

2024–2030 (USD MILLION)            146

TABLE 107            NORTH AMERICA: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            146

TABLE 108            NORTH AMERICA: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            146

TABLE 109            NORTH AMERICA: AI IN TOURISM MARKET, BY TYPE, 2019–2023 (USD MILLION)                146

TABLE 110            NORTH AMERICA: AI IN TOURISM MARKET, BY TYPE, 2024–2030 (USD MILLION)                147

TABLE 111            NORTH AMERICA: AI IN TOURISM MARKET, BY END USER,

2019–2023 (USD MILLION)            147

TABLE 112            NORTH AMERICA: AI IN TOURISM MARKET, BY END USER,

2024–2030 (USD MILLION)            147

TABLE 113            NORTH AMERICA: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2019–2023 (USD MILLION)            147

TABLE 114            NORTH AMERICA: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2024–2030 (USD MILLION)            148

TABLE 115            NORTH AMERICA: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2019–2023 (USD MILLION)            148

TABLE 116            NORTH AMERICA: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2024–2030 (USD MILLION)            148

TABLE 117            NORTH AMERICA: AI IN TOURISM MARKET, BY COUNTRY,

2019–2023 (USD MILLION)            149

TABLE 118            NORTH AMERICA: AI IN TOURISM MARKET, BY COUNTRY,

2024–2030 (USD MILLION)            149

TABLE 119            US: AI IN TOURISM MARKET, BY OFFERING, 2019–2023 (USD MILLION)            150

TABLE 120            US: AI IN TOURISM MARKET, BY OFFERING, 2024–2030 (USD MILLION)            150

TABLE 121            US: AI IN TOURISM MARKET, BY TRAVEL SOLUTION, 2019–2023 (USD MILLION)    150

TABLE 122            US: AI IN TOURISM MARKET, BY TRAVEL SOLUTION, 2024–2030 (USD MILLION)    151

TABLE 123            US: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2019–2023 (USD MILLION)            151

TABLE 124            US: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2024–2030 (USD MILLION)            151

TABLE 125            US: AI IN TOURISM MARKET, BY SERVICE, 2019–2023 (USD MILLION)       152

TABLE 126            US: AI IN TOURISM MARKET, BY SERVICE, 2024–2030 (USD MILLION)       152

TABLE 127            US: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            152

TABLE 128            US: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            152

TABLE 129            US: AI IN TOURISM MARKET, BY TYPE, 2019–2023 (USD MILLION) 153

TABLE 130            US: AI IN TOURISM MARKET, BY TYPE, 2024–2030 (USD MILLION) 153

TABLE 131            US: AI IN TOURISM MARKET, BY END USER, 2019–2023 (USD MILLION)            153

TABLE 132            US: AI IN TOURISM MARKET, BY END USER, 2024–2030 (USD MILLION)            153

TABLE 133            US: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY, 2019–2023 (USD MILLION)    154

TABLE 134            US: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY, 2024–2030 (USD MILLION)    154

TABLE 135            US: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2019–2023 (USD MILLION)            154

TABLE 136            US: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2024–2030 (USD MILLION)            154

TABLE 137            CANADA: AI IN TOURISM MARKET, BY OFFERING, 2019–2023 (USD MILLION)     155

TABLE 138            CANADA: AI IN TOURISM MARKET, BY OFFERING, 2024–2030 (USD MILLION)     155

TABLE 139            CANADA: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2019–2023 (USD MILLION)            155

TABLE 140            CANADA: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2024–2030 (USD MILLION)            156

TABLE 141            CANADA: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2019–2023 (USD MILLION)            156

TABLE 142            CANADA: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2024–2030 (USD MILLION)            156

TABLE 143            CANADA: AI IN TOURISM MARKET, BY SERVICE, 2019–2023 (USD MILLION)            157

TABLE 144            CANADA: AI IN TOURISM MARKET, BY SERVICE, 2024–2030 (USD MILLION)            157

TABLE 145            CANADA: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            157

TABLE 146            CANADA: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            157

TABLE 147            CANADA: AI IN TOURISM MARKET, BY TYPE, 2019–2023 (USD MILLION)            158

TABLE 148            CANADA: AI IN TOURISM MARKET, BY TYPE, 2024–2030 (USD MILLION)            158

TABLE 149            CANADA: AI IN TOURISM MARKET, BY END USER, 2019–2023 (USD MILLION)                158

TABLE 150            CANADA: AI IN TOURISM MARKET, BY END USER, 2024–2030 (USD MILLION)                158

TABLE 151            CANADA: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2019–2023 (USD MILLION)            159

TABLE 152            CANADA: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2024–2030 (USD MILLION)            159

TABLE 153            CANADA: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2019–2023 (USD MILLION)            159

TABLE 154            CANADA: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2024–2030 (USD MILLION)            160

TABLE 155            EUROPE: AI IN TOURISM MARKET, BY OFFERING, 2019–2023 (USD MILLION)     161

TABLE 156            EUROPE: AI IN TOURISM MARKET, BY OFFERING, 2024–2030 (USD MILLION)     161

TABLE 157            EUROPE: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2019–2023 (USD MILLION)            161

TABLE 158            EUROPE: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2024–2030 (USD MILLION)            162

TABLE 159            EUROPE: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2019–2023 (USD MILLION)            162

TABLE 160            EUROPE: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2024–2030 (USD MILLION)            162

TABLE 161            EUROPE: AI IN TOURISM MARKET, BY SERVICE, 2019–2023 (USD MILLION)            163

TABLE 162            EUROPE: AI IN TOURISM MARKET, BY SERVICE, 2024–2030 (USD MILLION)            163

TABLE 163            EUROPE: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            163

TABLE 164            EUROPE: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            163

TABLE 165            EUROPE: AI IN TOURISM MARKET, BY TYPE, 2019–2023 (USD MILLION)            164

TABLE 166            EUROPE: AI IN TOURISM MARKET, BY TYPE, 2024–2030 (USD MILLION)            164

TABLE 167          EUROPE: AI IN TOURISM MARKET, BY END USER, 2019–2023 (USD MILLION)            164

TABLE 168          EUROPE: AI IN TOURISM MARKET, BY END USER, 2024–2030 (USD MILLION)            164

TABLE 169            EUROPE: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2019–2023 (USD MILLION)            165

TABLE 170            EUROPE: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2024–2030 (USD MILLION)            165

TABLE 171            EUROPE: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2019–2023 (USD MILLION)            165

TABLE 172            EUROPE: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2024–2030 (USD MILLION)            166

TABLE 173          EUROPE: AI IN TOURISM MARKET, BY COUNTRY, 2019–2023 (USD MILLION)            166

TABLE 174          EUROPE: AI IN TOURISM MARKET, BY COUNTRY, 2024–2030 (USD MILLION)            166

TABLE 175            UK: AI IN TOURISM MARKET, BY OFFERING, 2019–2023 (USD MILLION)            167

TABLE 176            UK: AI IN TOURISM MARKET, BY OFFERING, 2024–2030 (USD MILLION)            167

TABLE 177            UK: AI IN TOURISM MARKET, BY TRAVEL SOLUTION, 2019–2023 (USD MILLION)    168

TABLE 178            UK: AI IN TOURISM MARKET, BY TRAVEL SOLUTION, 2024–2030 (USD MILLION)    168

TABLE 179            UK: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2019–2023 (USD MILLION)            168

TABLE 180            UK: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2024–2030 (USD MILLION)            169

TABLE 181            UK: AI IN TOURISM MARKET, BY SERVICE, 2019–2023 (USD MILLION)       169

TABLE 182            UK: AI IN TOURISM MARKET, BY SERVICE, 2024–2030 (USD MILLION)       169

TABLE 183            UK: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            169

TABLE 184            UK: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            170

TABLE 185            UK: AI IN TOURISM MARKET, BY TYPE, 2019–2023 (USD MILLION) 170

TABLE 186            UK: AI IN TOURISM MARKET, BY TYPE, 2024–2030 (USD MILLION) 170

TABLE 187            UK: AI IN TOURISM MARKET, BY END USER, 2019–2023 (USD MILLION)            170

TABLE 188            UK: AI IN TOURISM MARKET, BY END USER, 2024–2030 (USD MILLION)            171

TABLE 189            UK: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY, 2019–2023 (USD MILLION)    171

TABLE 190            UK: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY, 2024–2030 (USD MILLION)    171

TABLE 191            UK: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2019–2023 (USD MILLION)            171

TABLE 192            UK: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2024–2030 (USD MILLION)            172

TABLE 193            ASIA PACIFIC: AI IN TOURISM MARKET, BY OFFERING, 2019–2023 (USD MILLION)     176

TABLE 194            ASIA PACIFIC: AI IN TOURISM MARKET, BY OFFERING, 2024–2030 (USD MILLION)     177

TABLE 195            ASIA PACIFIC: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2019–2023 (USD MILLION)            177

TABLE 196            ASIA PACIFIC: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2024–2030 (USD MILLION)            177

TABLE 197            ASIA PACIFIC: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2019–2023 (USD MILLION)            178

TABLE 198            ASIA PACIFIC: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2024–2030 (USD MILLION)            178

TABLE 199            ASIA PACIFIC: AI IN TOURISM MARKET, BY SERVICE, 2019–2023 (USD MILLION)         178

TABLE 200            ASIA PACIFIC: AI IN TOURISM MARKET, BY SERVICE, 2024–2030 (USD MILLION)         179

TABLE 201            ASIA PACIFIC: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            179

TABLE 202            ASIA PACIFIC: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            179

TABLE 203          ASIA PACIFIC: AI IN TOURISM MARKET, BY TYPE, 2019–2023 (USD MILLION)            179

TABLE 204          ASIA PACIFIC: AI IN TOURISM MARKET, BY TYPE, 2024–2030 (USD MILLION)            180

TABLE 205            ASIA PACIFIC: AI IN TOURISM MARKET, BY END USER, 2019–2023 (USD MILLION)                180

TABLE 206            ASIA PACIFIC: AI IN TOURISM MARKET, BY END USER, 2024–2030 (USD MILLION)                180

TABLE 207            ASIA PACIFIC: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2019–2023 (USD MILLION)            180

TABLE 208            ASIA PACIFIC: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2024–2030 (USD MILLION)            181

TABLE 209            ASIA PACIFIC: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2019–2023 (USD MILLION)            181

TABLE 210            ASIA PACIFIC: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2024–2030 (USD MILLION)            181

TABLE 211            ASIA PACIFIC: AI IN TOURISM MARKET, BY COUNTRY, 2019–2023 (USD MILLION)     182

TABLE 212            ASIA PACIFIC: AI IN TOURISM MARKET, BY COUNTRY, 2024–2030 (USD MILLION)     182

TABLE 213            CHINA: AI IN TOURISM MARKET, BY OFFERING, 2019–2023 (USD MILLION)            183

TABLE 214            CHINA: AI IN TOURISM MARKET, BY OFFERING, 2024–2030 (USD MILLION)            183

TABLE 215            CHINA: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2019–2023 (USD MILLION)            183

TABLE 216            CHINA: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2024–2030 (USD MILLION)            184

TABLE 217            CHINA: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2019–2023 (USD MILLION)            184

TABLE 218            CHINA: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2024–2030 (USD MILLION)            184

TABLE 219            CHINA: AI IN TOURISM MARKET, BY SERVICE, 2019–2023 (USD MILLION)            185

TABLE 220            CHINA: AI IN TOURISM MARKET, BY SERVICE, 2024–2030 (USD MILLION)            185

TABLE 221            CHINA: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            185

TABLE 222            CHINA: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            185

TABLE 223            CHINA: AI IN TOURISM MARKET, BY TYPE, 2019–2023 (USD MILLION)       186

TABLE 224            CHINA: AI IN TOURISM MARKET, BY TYPE, 2024–2030 (USD MILLION)       186

TABLE 225            CHINA: AI IN TOURISM MARKET, BY END USER, 2019–2023 (USD MILLION)            186

TABLE 226            CHINA: AI IN TOURISM MARKET, BY END USER, 2024–2030 (USD MILLION)            186

TABLE 227            CHINA: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2019–2023 (USD MILLION)            187

TABLE 228            CHINA: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2024–2030 (USD MILLION)            187

TABLE 229            CHINA: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2019–2023 (USD MILLION)            187

TABLE 230            CHINA: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2024–2030 (USD MILLION)            187

TABLE 231            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY OFFERING,

2019–2023 (USD MILLION)            191

TABLE 232            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY OFFERING,

2024–2030 (USD MILLION)            191

TABLE 233            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2019–2023 (USD MILLION)            191

TABLE 234            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2024–2030 (USD MILLION)            192

TABLE 235            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION, 2019–2023 (USD MILLION)            192

TABLE 236            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION, 2024–2030 (USD MILLION)            192

TABLE 237            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY SERVICE,

2019–2023 (USD MILLION)            193

TABLE 238            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY SERVICE,

2024–2030 (USD MILLION)            193

TABLE 239            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE, 2019–2023 (USD MILLION)                 193

TABLE 240            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE, 2024–2030 (USD MILLION)                 193

TABLE 241            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY TYPE,

2019–2023 (USD MILLION)            194

TABLE 242            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY TYPE,

2024–2030 (USD MILLION)            194

TABLE 243            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY END USER,

2019–2023 (USD MILLION)            194

TABLE 244            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY END USER,

2024–2030 (USD MILLION)            194

TABLE 245            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2019–2023 (USD MILLION)            195

TABLE 246            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2024–2030 (USD MILLION)            195

TABLE 247            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY, 2019–2023 (USD MILLION)            195

TABLE 248            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY, 2024–2030 (USD MILLION)            196

TABLE 249            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY COUNTRY,

2019–2023 (USD MILLION)            196

TABLE 250            MIDDLE EAST & AFRICA: AI IN TOURISM MARKET, BY COUNTRY,

2024–2030 (USD MILLION)            196

TABLE 251            KSA: AI IN TOURISM MARKET, BY OFFERING, 2019–2023 (USD MILLION)            197

TABLE 252            KSA: AI IN TOURISM MARKET, BY OFFERING, 2024–2030 (USD MILLION)            197

TABLE 253            KSA: AI IN TOURISM MARKET, BY TRAVEL SOLUTION, 2019–2023 (USD MILLION)    197

TABLE 254            KSA: AI IN TOURISM MARKET, BY TRAVEL SOLUTION, 2024–2030 (USD MILLION)    198

TABLE 255            KSA: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2019–2023 (USD MILLION)            198

TABLE 256            KSA: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2024–2030 (USD MILLION)            198

TABLE 257            KSA: AI IN TOURISM MARKET, BY SERVICE, 2019–2023 (USD MILLION)       199

TABLE 258            KSA: AI IN TOURISM MARKET, BY SERVICE, 2024–2030 (USD MILLION)       199

TABLE 259            KSA: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            199

TABLE 260            KSA: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            199

TABLE 261            KSA: AI IN TOURISM MARKET, BY TYPE, 2019–2023 (USD MILLION)       200

TABLE 262            KSA: AI IN TOURISM MARKET, BY TYPE, 2024–2030 (USD MILLION)       200

TABLE 263            KSA: AI IN TOURISM MARKET, BY END USER, 2019–2023 (USD MILLION)            200

TABLE 264            KSA: AI IN TOURISM MARKET, BY END USER, 2024–2030 (USD MILLION)            200

TABLE 265            KSA: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY, 2019–2023 (USD MILLION)    201

TABLE 266            KSA: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY, 2024–2030 (USD MILLION)    201

TABLE 267            KSA: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2019–2023 (USD MILLION)            201

TABLE 268            KSA: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2024–2030 (USD MILLION)            201

TABLE 269            LATIN AMERICA: AI IN TOURISM MARKET, BY OFFERING,

2019–2023 (USD MILLION)            204

TABLE 270            LATIN AMERICA: AI IN TOURISM MARKET, BY OFFERING,

2024–2030 (USD MILLION)            204

TABLE 271            LATIN AMERICA: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2019–2023 (USD MILLION)            204

TABLE 272            LATIN AMERICA: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2024–2030 (USD MILLION)            205

TABLE 273            LATIN AMERICA: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2019–2023 (USD MILLION)            205

TABLE 274            LATIN AMERICA: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2024–2030 (USD MILLION)            205

TABLE 275            LATIN AMERICA: AI IN TOURISM MARKET, BY SERVICE, 2019–2023 (USD MILLION)         206

TABLE 276            LATIN AMERICA: AI IN TOURISM MARKET, BY SERVICE, 2024–2030 (USD MILLION)         206

TABLE 277            LATIN AMERICA: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            206

TABLE 278            LATIN AMERICA: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            206

TABLE 279            LATIN AMERICA: AI IN TOURISM MARKET, BY TYPE, 2019–2023 (USD MILLION)                207

TABLE 280            LATIN AMERICA: AI IN TOURISM MARKET, BY TYPE, 2024–2030 (USD MILLION)                207

TABLE 281            LATIN AMERICA: AI IN TOURISM MARKET, BY END USER,

2019–2023 (USD MILLION)            207

TABLE 282            LATIN AMERICA: AI IN TOURISM MARKET, BY END USER,

2024–2030 (USD MILLION)            207

TABLE 283            LATIN AMERICA: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2019–2023 (USD MILLION)            208

TABLE 284            LATIN AMERICA: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2024–2030 (USD MILLION)            208

TABLE 285            LATIN AMERICA: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2019–2023 (USD MILLION)            208

TABLE 286            LATIN AMERICA: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2024–2030 (USD MILLION)            209

TABLE 287            LATIN AMERICA: AI IN TOURISM MARKET, BY COUNTRY,

2019–2023 (USD MILLION)            209

TABLE 288            LATIN AMERICA: AI IN TOURISM MARKET, BY COUNTRY,

2024–2030 (USD MILLION)            209

TABLE 289            BRAZIL: AI IN TOURISM MARKET, BY OFFERING, 2019–2023 (USD MILLION)            210

TABLE 290            BRAZIL: AI IN TOURISM MARKET, BY OFFERING, 2024–2030 (USD MILLION)            210

TABLE 291            BRAZIL: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2019–2023 (USD MILLION)            210

TABLE 292            BRAZIL: AI IN TOURISM MARKET, BY TRAVEL SOLUTION,

2024–2030 (USD MILLION)            211

TABLE 293            BRAZIL: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2019–2023 (USD MILLION)            211

TABLE 294            BRAZIL: AI IN TOURISM MARKET, BY HOSPITALITY SOLUTION,

2024–2030 (USD MILLION)            211

TABLE 295            BRAZIL: AI IN TOURISM MARKET, BY SERVICE, 2019–2023 (USD MILLION)            212

TABLE 296            BRAZIL: AI IN TOURISM MARKET, BY SERVICE, 2024–2030 (USD MILLION)            212

TABLE 297            BRAZIL: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2019–2023 (USD MILLION)            212

TABLE 298            BRAZIL: AI IN TOURISM MARKET, BY PROFESSIONAL SERVICE,

2024–2030 (USD MILLION)            212

TABLE 299            BRAZIL: AI IN TOURISM MARKET, BY TYPE, 2019–2023 (USD MILLION)       213

TABLE 300            BRAZIL: AI IN TOURISM MARKET, BY TYPE, 2024–2030 (USD MILLION)       213

TABLE 301            BRAZIL: AI IN TOURISM MARKET, BY END USER, 2019–2023 (USD MILLION)            213

TABLE 302            BRAZIL: AI IN TOURISM MARKET, BY END USER, 2024–2030 (USD MILLION)            213

TABLE 303            BRAZIL: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2019–2023 (USD MILLION)            214

TABLE 304            BRAZIL: AI IN TOURISM MARKET, BY TRAVEL INDUSTRY,

2024–2030 (USD MILLION)            214

TABLE 305            BRAZIL: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2019–2023 (USD MILLION)            214

TABLE 306            BRAZIL: AI IN TOURISM MARKET, BY HOSPITALITY INDUSTRY,

2024–2030 (USD MILLION)            214

TABLE 307            OVERVIEW OF STRATEGIES DEPLOYED BY KEY AI IN TOURISM MARKET PLAYERS            216

TABLE 308            AI IN TOURISM MARKET: DEGREE OF COMPETITION 218

TABLE 309            AI IN TOURISM MARKET: OFFERING FOOTPRINT       224

TABLE 310            AI IN TOURISM MARKET: END USER FOOTPRINT       225

TABLE 311            AI IN TOURISM MARKET: REGION FOOTPRINT                 226

TABLE 312            DETAILED LIST OF KEY STARTUPS/SMES                 228

TABLE 313            COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES              229

TABLE 314            AI IN TOURISM: PRODUCT LAUNCHES, SEPTEMBER 2022– OCTOBER 2024             230

TABLE 315            AI IN TOURISM MARKET: DEALS, JANUARY 2022–OCTOBER 2024  231

TABLE 316            SNOWFLAKE: COMPANY OVERVIEW       234

TABLE 317            SNOWFLAKE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    235

TABLE 318            SNOWFLAKE: PRODUCT LAUNCHES       236

TABLE 319            SNOWFLAKE: DEALS      236

TABLE 320            SALESFORCE: COMPANY OVERVIEW      238

TABLE 321            SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    239

TABLE 322            SALESFORCE: DEALS      240

TABLE 323            AMAZON WEB SERVICES: COMPANY OVERVIEW                 241

TABLE 324            AMAZON WEB SERVICES: PRODUCTS/SOLUTIONS/SERVICES OFFERED    242

TABLE 325            AMAZON WEB SERVICES: DEALS               242

TABLE 326            IBM: COMPANY OVERVIEW         244

TABLE 327            IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED             246

TABLE 328            IBM: DEALS        247

TABLE 329            MICROSOFT: COMPANY OVERVIEW        248

TABLE 330            MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED    249

TABLE 331            MICROSOFT: DEALS       250

TABLE 332            NVIDIA: COMPANY OVERVIEW  251

TABLE 333            NVIDIA: PRODUCTS/SOLUTIONS/SERVICES OFFERED             253

TABLE 334            NVIDIA: DEALS 253

TABLE 335            SAS INSTITUTE: COMPANY OVERVIEW  254

TABLE 336            SAS INSTITUTE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    254

TABLE 337            SAS INSTITUTE: DEALS 254

TABLE 338            SABRE CORPORATION: COMPANY OVERVIEW                 255

TABLE 339            SABRE CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED    257

TABLE 340            SABRE CORPORATION: PRODUCT LAUNCHES AND ENHANCEMENTS  258

TABLE 341            SABRE CORPORATION: DEALS  258

TABLE 342            HUAWEI: COMPANY OVERVIEW                259

TABLE 343            HUAWEI: PRODUCTS/SOLUTIONS/SERVICES OFFERED             260

TABLE 344            HUAWEI: DEALS                261

TABLE 345            CONVERSATIONAL AI MARKET, BY OFFERING, 2019–2023 (USD MILLION)            279

TABLE 346            CONVERSATIONAL AI MARKET, BY OFFERING, 2024–2030 (USD MILLION)            279

TABLE 347            CONVERSATIONAL AI MARKET, BY SERVICE, 2019–2023 (USD MILLION)            279

TABLE 348            CONVERSATIONAL AI MARKET, BY SERVICE, 2024–2030 (USD MILLION)            280

TABLE 349            CONVERSATIONAL AI MARKET, BY BUSINESS FUNCTION,

2019–2023 (USD MILLION)            280

TABLE 350            CONVERSATIONAL AI MARKET, BY BUSINESS FUNCTION,

2024–2030 (USD MILLION)            280

TABLE 351            CONVERSATIONAL AI MARKET, BY INTEGRATION MODE,

2019–2023 (USD MILLION)            281

TABLE 352            CONVERSATIONAL AI MARKET, BY INTEGRATION MODE,

2024–2030 (USD MILLION)            281

TABLE 353            CONVERSATIONAL AI MARKET, BY VERTICAL, 2019–2023 (USD MILLION)            282

TABLE 354            CONVERSATIONAL AI MARKET, BY VERTICAL, 2024–2030 (USD MILLION)            282

TABLE 355            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING,

2017–2022 (USD MILLION)            283

TABLE 356            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY OFFERING,

2023–2028 (USD MILLION)            284

TABLE 357            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE,

2017–2022 (USD MILLION)            284

TABLE 358            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE,

2023–2028 (USD MILLION)            284

TABLE 359            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE,

2017–2022 (USD MILLION)            285

TABLE 360            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE,

2023–2028 (USD MILLION)            285

TABLE 361            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL,

2017–2022 (USD MILLION)            286

TABLE 362            CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL,

2023–2028 (USD MILLION)            286

LIST OF FIGURES

FIGURE 1              AI IN TOURISM MARKET: RESEARCH DESIGN                 37

FIGURE 2              BREAKDOWN OF PRIMARY INTERVIEWS                 39

FIGURE 3              AI IN TOURISM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES         40

FIGURE 4              MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF VENDORS IN AI IN TOURISM MARKET          41

FIGURE 5              MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2 (DEMAND SIDE):

AI IN TOURISM MARKET               42

FIGURE 6              MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS             43

FIGURE 7              MARKET SIZE ESTIMATION USING BOTTOM-UP APPROACH         43

FIGURE 8              DATA TRIANGULATION                44

FIGURE 9              AI IN TOURISM MARKET, 2024–2030 (USD MILLION)            47

FIGURE 10            AI IN TOURISM MARKET, BY REGION (2024)                 47

FIGURE 11            FORMATION OF REGULATORY FRAMEWORKS FOR DEVELOPMENT AND INNOVATION IN TOURISM SECTOR TO DRIVE MARKET         48

FIGURE 12            SOLUTIONS SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD       48

FIGURE 13            MANAGED SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING

FORECAST PERIOD         49

FIGURE 14            SYSTEM INTEGRATION & IMPLEMENTATION SEGMENT TO ACCOUNT

FOR LARGEST MARKET DURING FORECAST PERIOD      49

FIGURE 15            BOOKING MANAGEMENT SYSTEM TRAVEL SOLUTION TO ACCOUNT

FOR LARGEST MARKET SHARE DURING FORECAST PERIOD                 49

FIGURE 16            BOOKING MANAGEMENT SYSTEM HOSPITALITY SOLUTION TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD        50

FIGURE 17            AVIATION TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD     50

FIGURE 18            HOTELS TO ACCOUNT FOR LARGEST MARKET SHARE DURING FORECAST PERIOD        51

FIGURE 19            OTHER AI SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD   51

FIGURE 20            SOLUTIONS AND TRAVEL INDUSTRY SEGMENTS TO ACCOUNT

FOR SIGNIFICANT MARKET SHARES IN 2024         52

FIGURE 21            DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:

AI IN TOURISM MARKET               53

FIGURE 22            EVOLUTION OF AI IN TOURISM                 56

FIGURE 23            KEY PLAYERS IN AI IN TOURISM MARKET ECOSYSTEM       58

FIGURE 24            ARTIFICIAL INTELLIGENCE MARKET: SUPPLY CHAIN ANALYSIS              63

FIGURE 25            AVERAGE SELLING PRICES AMONG KEY PLAYERS, BY SOLUTION               75

FIGURE 26            LIST OF MAJOR PATENTS FOR AI IN TOURISM SOLUTIONS        80

FIGURE 27            AI IN TOURISM MARKET: PORTER’S FIVE FORCES ANALYSIS           83

FIGURE 28            TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS   85

FIGURE 29            INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR END USERS            85

FIGURE 30            KEY BUYING CRITERIA FOR END USERS                 86

FIGURE 31            PROCESSORS AND CONTROLLERS EXPORT, BY KEY COUNTRY,

2016–2023 (USD BILLION)             92

FIGURE 32            PROCESSORS AND CONTROLLERS IMPORT, BY KEY COUNTRY,

2016–2023 (USD BILLION)             93

FIGURE 33            INVESTMENT AND FUNDING SCENARIO                 94

FIGURE 34            USE CASES OF GENERATIVE AI IN TOURISM                 95

FIGURE 35            SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD          97

FIGURE 36            GENERATIVE AI TO GROW AT HIGHER CAGR DURING FORECAST PERIOD       122

FIGURE 37            HOSPITALITY SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD          128

FIGURE 38            NORTH AMERICA: AI IN TOURISM MARKET SNAPSHOT          143

FIGURE 39            ASIA PACIFIC: AI IN TOURISM MARKET SNAPSHOT          176

FIGURE 40            SHARE OF LEADING COMPANIES IN AI IN TOURISM MARKET, 2024                218

FIGURE 41            MARKET RANKING ANALYSIS OF TOP FIVE PLAYERS              220

FIGURE 42            REVENUE ANALYSIS OF KEY PLAYERS IN AI IN TOURISM MARKET,

2019–2023 (USD MILLION)            221

FIGURE 43            AI IN TOURISM MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2024         222

FIGURE 44            AI IN TOURISM MARKET: COMPANY FOOTPRINT       223

FIGURE 45            AI IN TOURISM MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024 227

FIGURE 46            BRAND/PRODUCT COMPARISON             232

FIGURE 47            COMPANY VALUATION 233

FIGURE 48            FINANCIAL METRICS      233

FIGURE 49            SNOWFLAKE: COMPANY SNAPSHOT       235

FIGURE 50            SALESFORCE: COMPANY SNAPSHOT      239

FIGURE 51            AMAZON WEB SERVICES: COMPANY SNAPSHOT                 241

FIGURE 52            IBM: COMPANY SNAPSHOT         245

FIGURE 53            MICROSOFT: COMPANY SNAPSHOT        249

FIGURE 54            NVIDIA: COMPANY SNAPSHOT 252

FIGURE 55            SABRE CORPORATION: COMPANY SNAPSHOT                 256

FIGURE 56            HUAWEI: COMPANY SNAPSHOT                260

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