テキーラ市場調査レポート : 2030年までの予測

Report Overview

Tequila Market Research Report Forecast Till 2030

Market Overview
Tequila Market is expected to register a notable CAGR of 6.90% during the review period. One of the essential market drivers driving the worldwide tequila market development is an enormous expansion in the ubiquity of mixed drink culture, both all through the home.
Tequila deals are fundamentally influenced by superstar endorsements and marketing, which utilizes their allure and impact to advance organizations and goods. Superstar endorsements of tequila brands cultivate a strong collaboration that immensely affects purchaser insights, inclinations, and purchasing decisions. Beyond the underlying endorsement, VIP marketing lastingly affects the tequila industry. VIPs oftentimes work with tequila brands to make limited-edition or trademark things. Because of the energy and restrictiveness, these limited-edition discharges make, gatherers and enthusiasts of the organization and the big name are bound to buy them. Additionally, the introduction of exceptional editions might cause clients to feel strained to purchase since they stress over missing a rare chance. Deals are as often as possible increased both during and after the special time due to this method.
Well-known superstars that freely support a specific tequila brand get a ton of media consideration, including web-based entertainment notices, meetings, and tabloid highlights. The tequila organization can contact a wider audience because of the superstar’s enhanced media openness, including admirers who could not in any case know about the alcohol. The brand turns out to be more notable accordingly, stimulating buyer interest and interest. Big-name endorsements give the tequila industry a dash of excitement and desire. The public impression of numerous superstars is one of class, extravagance, and achievement.
Market Segmentation
Based on Type, the global Tequila market is categorized into Blanco, reposado, anejo, and others.
In terms of grade, the market is classified into value, premium, high-end premium, and super premium. The distribution channels segment comprises on-trade and off-trade.
Regional Insights
The North America Tequila Market dominated this market in 2022 (45.80%). Geologically, the tequila-producing country of Mexico is near North America, especially the United States. This closeness has enabled simple admittance to a broad assortment of tequila brands and types, and subsequently, the region has acquired a tremendous preference for alcohol.
Europe Tequila market represents the second-biggest market share. Europe has experienced a development in the mixed drink culture due to clients gazing upward and exploring different avenues regarding different mixed drink recipes.
The Asia-Pacific Tequila Market is expected to develop at the quickest CAGR from 2023 to 2032. Tequila has turned into a famous and trendy soul in bars and clubs due to the evident effect of Western drinking society in metropolitan communities and cosmopolitan regions.
Major Players
Major players in the Tequila market are Bacardi Limited (Bermuda), Suntory Holdings Limited (Japan), Constellation Brands, Inc. (U.S.), Diageo Plc (U.K.), Campari Group (Italy), Pernod Ricard S.A. (France), Sazerac Company Inc. (U.S.), Heaven Hill Distilleries, Inc. (U.S.), Brown-Forman Corporation (U.S.), Casa Aceves (Mexico), and others.

Table of Contents

1. EXECUTIVE SUMMARY
2. MARKET INTRODUCTION
2.1. DEFINITION
2.2. SCOPE OF THE STUDY
2.2.1. RESEARCH OBJECTIVE
2.2.2. ASSUMPTIONS
2.2.3. LIMITATIONS
3. RESEARCH METHODOLOGY
3.1. OVERVIEW
3.2. DATA MINING
3.3. SECONDARY RESEARCH
3.4. PRIMARY RESEARCH
3.4.1. PRIMARY INTERVIEWS AND INFORMATION GATHERING PROCESS
3.4.2. BREAKDOWN OF PRIMARY RESPONDENTS
3.5. FORECASTING MODALITY
3.6. MARKET SIZE ESTIMATION
3.6.1. BOTTOM-UP APPROACH
3.6.2. TOP-DOWN APPROACH
3.7. DATA TRIANGULATION
3.8. VALIDATION
4. MARKET DYNAMICS
4.1. OVERVIEW
4.2. DRIVERS
4.3. RESTRAINTS
4.4. OPPORTUNITIES
5. MARKET FACTOR ANALYSIS
5.1. VALUE CHAIN ANALYSIS
5.2. PORTER’S FIVE FORCES ANALYSIS
5.2.1. BARGAINING POWER OF SUPPLIERS
5.2.2. BARGAINING POWER OF BUYERS
5.2.3. THREAT OF NEW ENTRANTS
5.2.4. THREAT OF SUBSTITUTES
5.2.5. INTENSITY OF RIVALRY
5.3. COVID-19 IMPACT ANALYSIS
5.3.1. MARKET IMPACT ANALYSIS
5.3.2. REGIONAL IMPACT
5.3.3. OPPORTUNITY AND THREAT ANALYSIS
6. GLOBAL TEQUILA MARKET, BY TYPE
6.1. OVERVIEW
6.2. BLANCO
6.3. REPOSADO
6.4. ANEJO
6.5. OTHERS
7. GLOBAL TEQUILA MARKET, BY GRADE
7.1. OVERVIEW
7.2. VALUE
7.3. PREMIUM
7.4. HIGH-END PREMIUM
7.5. SUPER PREMIUM
8. GLOBAL TEQUILA MARKET, BY DISTRIBUTION CHANNEL
8.1. OVERVIEW
8.2. ON-TRADE
8.3. OFF-TRADE
9. GLOBAL TEQUILA MARKET, BY REGION
9.1. OVERVIEW
9.2. NORTH AMERICA
9.2.1. U.S.
9.2.2. CANADA
9.3. EUROPE
9.3.1. GERMANY
9.3.2. FRANCE
9.3.3. U.K
9.3.4. ITALY
9.3.5. SPAIN
9.3.6. REST OF EUROPE
9.4. ASIA-PACIFIC
9.4.1. CHINA
9.4.2. INDIA
9.4.3. JAPAN
9.4.4. SOUTH KOREA
9.4.5. AUSTRALIA
9.4.6. REST OF ASIA-PACIFIC
9.5. REST OF THE WORLD
9.5.1. MIDDLE EAST
9.5.2. AFRICA
9.5.3. LATIN AMERICA
10. COMPETITIVE LANDSCAPE
10.1. OVERVIEW
10.2. COMPETITIVE ANALYSIS
10.3. MARKET SHARE ANALYSIS
10.4. MAJOR GROWTH STRATEGY IN THE GLOBAL TEQUILA MARKET,
10.5. COMPETITIVE BENCHMARKING
10.6. LEADING PLAYERS IN TERMS OF NUMBER OF DEVELOPMENTS IN THE GLOBAL TEQUILA MARKET,
10.7. KEY DEVELOPMENTS AND GROWTH STRATEGIES
10.7.1. NEW TYPE LAUNCH/GRADE DEPLOYMENT
10.7.2. MERGER & ACQUISITIONS
10.7.3. JOINT VENTURES
10.8. MAJOR PLAYERS FINANCIAL MATRIX
10.8.1. SALES & OPERATING INCOME, 2022
10.8.2. MAJOR PLAYERS R&D EXPENDITURE. 2022
11. COMPANY PROFILES
11.1. PERNOD RICARD S.A. (FRANCE)
11.1.1. COMPANY OVERVIEW
11.1.2. FINANCIAL OVERVIEW
11.1.3. TYPES OFFERED
11.1.4. KEY DEVELOPMENTS
11.1.5. SWOT ANALYSIS
11.1.6. KEY STRATEGIES
11.2. DIAGEO PLC (U.K.)
11.2.1. COMPANY OVERVIEW
11.2.2. FINANCIAL OVERVIEW
11.2.3. TYPES OFFERED
11.2.4. KEY DEVELOPMENTS
11.2.5. SWOT ANALYSIS
11.2.6. KEY STRATEGIES
11.3. BACARDI LIMITED (BERMUDA)
11.3.1. COMPANY OVERVIEW
11.3.2. FINANCIAL OVERVIEW
11.3.3. TYPES OFFERED
11.3.4. KEY DEVELOPMENTS
11.3.5. SWOT ANALYSIS
11.3.6. KEY STRATEGIES
11.4. SUNTORY HOLDINGS LIMITED (JAPAN)
11.4.1. COMPANY OVERVIEW
11.4.2. FINANCIAL OVERVIEW
11.4.3. TYPES OFFERED
11.4.4. KEY DEVELOPMENTS
11.4.5. SWOT ANALYSIS
11.4.6. KEY STRATEGIES
11.5. HEAVEN HILL DISTILLERIES, INC. (U.S.)
11.5.1. COMPANY OVERVIEW
11.5.2. FINANCIAL OVERVIEW
11.5.3. TYPES OFFERED
11.5.4. KEY DEVELOPMENTS
11.5.5. SWOT ANALYSIS
11.5.6. KEY STRATEGIES
11.6. CAMPARI GROUP (ITALY)
11.6.1. COMPANY OVERVIEW
11.6.2. FINANCIAL OVERVIEW
11.6.3. TYPES OFFERED
11.6.4. KEY DEVELOPMENTS
11.6.5. SWOT ANALYSIS
11.6.6. KEY STRATEGIES
11.7. SAZERAC COMPANY INC. (U.S.)
11.7.1. COMPANY OVERVIEW
11.7.2. FINANCIAL OVERVIEW
11.7.3. TYPES OFFERED
11.7.4. KEY DEVELOPMENTS
11.7.5. SWOT ANALYSIS
11.7.6. KEY STRATEGIES
11.8. BROWN-FORMAN CORPORATION (U.S.)
11.8.1. COMPANY OVERVIEW
11.8.2. FINANCIAL OVERVIEW
11.8.3. TYPES OFFERED
11.8.4. KEY DEVELOPMENTS
11.8.5. SWOT ANALYSIS
11.8.6. KEY STRATEGIES
11.9. CASA ACEVES (MEXICO)
11.9.1. COMPANY OVERVIEW
11.9.2. FINANCIAL OVERVIEW
11.9.3. TYPES OFFERED
11.9.4. KEY DEVELOPMENTS
11.9.5. SWOT ANALYSIS
11.9.6. KEY STRATEGIES
11.10. CONSTELLATION BRANDS, INC. (U.S.)
11.10.1. COMPANY OVERVIEW
11.10.2. FINANCIAL OVERVIEW
11.10.3. TYPES OFFERED
11.10.4. KEY DEVELOPMENTS
11.10.5. SWOT ANALYSIS
11.10.6. KEY STRATEGIES
12. APPENDIX
12.1. REFERENCES
12.2. RELATED REPORTS

LIST OF TABLES

TABLE 1 GLOBAL TEQUILA MARKET, SYNOPSIS, 2018-2032

TABLE 2 GLOBAL TEQUILA MARKET, ESTIMATES & FORECAST, 2018-2032 (USD BILLION)

TABLE 3 GLOBAL TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 4 GLOBAL TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 5 GLOBAL TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 6 NORTH AMERICA TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 7 NORTH AMERICA TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 8 NORTH AMERICA TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 9 NORTH AMERICA TEQUILA MARKET, BY COUNTRY, 2018-2032 (USD BILLION)

TABLE 10 U.S. TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 11 U.S. TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 12 U.S. TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 13 CANADA TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 14 CANADA TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 15 CANADA TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 16 EUROPE TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 17 EUROPE TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 18 EUROPE TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 19 EUROPE TEQUILA MARKET, BY COUNTRY, 2018-2032 (USD BILLION)

TABLE 20 GERMANY TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 21 GERMANY TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 22 GERMANY TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 23 FRANCE TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 24 FRANCE TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 25 FRANCE TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 26 ITALY TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 27 ITALY TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 28 ITALY TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 29 SPAIN TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 30 SPAIN TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 31 SPAIN TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 32 U.K TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 33 U.K TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 34 U.K TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 35 REST OF EUROPE TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 36 REST OF EUROPE TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 37 REST OF EUROPE TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 38 ASIA PACIFIC TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 39 ASIA PACIFIC TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 40 ASIA PACIFIC TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 41 ASIA PACIFIC TEQUILA MARKET, BY COUNTRY, 2018-2032 (USD BILLION)

TABLE 42 JAPAN TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 43 JAPAN TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 44 JAPAN TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 45 CHINA TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 46 CHINA TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 47 CHINA TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 48 INDIA TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 49 INDIA TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 50 INDIA TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 51 AUSTRALIA TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 52 AUSTRALIA TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 53 AUSTRALIA TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 54 SOUTH KOREA TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 55 SOUTH KOREA TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 56 SOUTH KOREA TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 57 REST OF ASIA-PACIFIC TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 58 REST OF ASIA-PACIFIC TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 59 REST OF ASIA-PACIFIC TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 60 REST OF WORLD TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 61 REST OF WORLD TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 62 REST OF WORLD TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 63 REST OF WORLD TEQUILA MARKET, BY COUNTRY, 2018-2032 (USD BILLION)

TABLE 64 MIDDLE EAST TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 65 MIDDLE EAST TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 66 MIDDLE EAST TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 67 AFRICA TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 68 AFRICA TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 69 AFRICA TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION)

TABLE 70 LATIN AMERICA TEQUILA MARKET, BY TYPE, 2018-2032 (USD BILLION)

TABLE 71 LATIN AMERICA TEQUILA MARKET, BY GRADE, 2018-2032 (USD BILLION)

TABLE 72 LATIN AMERICA TEQUILA MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD BILLION) 

LIST OF FIGURES

FIGURE 1 RESEARCH PROCESS

FIGURE 2 MARKET STRUCTURE FOR THE GLOBAL TEQUILA MARKET

FIGURE 3 MARKET DYNAMICS FOR THE GLOBAL TEQUILA MARKET

FIGURE 4 GLOBAL TEQUILA MARKET, SHARE (%), BY TYPE, 2022

FIGURE 5 GLOBAL TEQUILA MARKET, SHARE (%), BY GRADE, 2022

FIGURE 6 GLOBAL TEQUILA MARKET, SHARE (%), BY DISTRIBUTION CHANNEL, 2022

FIGURE 7 GLOBAL TEQUILA MARKET, SHARE (%), BY REGION, 2022

FIGURE 8 NORTH AMERICA: TEQUILA MARKET, SHARE (%), BY REGION, 2022

FIGURE 9 EUROPE: TEQUILA MARKET, SHARE (%), BY REGION, 2022

FIGURE 10 ASIA-PACIFIC: TEQUILA MARKET, SHARE (%), BY REGION, 2022

FIGURE 11 REST OF THE WORLD: TEQUILA MARKET, SHARE (%), BY REGION, 2022

FIGURE 12 GLOBAL TEQUILA MARKET: COMPANY SHARE ANALYSIS, 2022 (%)

FIGURE 13 PERNOD RICARD S.A. (FRANCE): FINANCIAL OVERVIEW SNAPSHOT

FIGURE 14 PERNOD RICARD S.A. (FRANCE): SWOT ANALYSIS

FIGURE 15 DIAGEO PLC (U.K.): FINANCIAL OVERVIEW SNAPSHOT

FIGURE 16 DIAGEO PLC (U.K.): SWOT ANALYSIS

FIGURE 17 BACARDI LIMITED (BERMUDA): FINANCIAL OVERVIEW SNAPSHOT

FIGURE 18 BACARDI LIMITED (BERMUDA): SWOT ANALYSIS

FIGURE 19 SUNTORY HOLDINGS LIMITED (JAPAN): FINANCIAL OVERVIEW SNAPSHOT

FIGURE 20 SUNTORY HOLDINGS LIMITED (JAPAN): SWOT ANALYSIS

FIGURE 21 HEAVEN HILL DISTILLERIES, INC. (U.S.).: FINANCIAL OVERVIEW SNAPSHOT

FIGURE 22 HEAVEN HILL DISTILLERIES, INC. (U.S.).: SWOT ANALYSIS

FIGURE 23 CAMPARI GROUP (ITALY): FINANCIAL OVERVIEW SNAPSHOT

FIGURE 24 CAMPARI GROUP (ITALY): SWOT ANALYSIS

FIGURE 25 SAZERAC COMPANY INC. (U.S.): FINANCIAL OVERVIEW SNAPSHOT

FIGURE 26 SAZERAC COMPANY INC. (U.S.): SWOT ANALYSIS

FIGURE 27 BROWN-FORMAN CORPORATION (U.S.): FINANCIAL OVERVIEW SNAPSHOT

FIGURE 28 BROWN-FORMAN CORPORATION (U.S.): SWOT ANALYSIS

FIGURE 29 CASA ACEVES (MEXICO): FINANCIAL OVERVIEW SNAPSHOT

FIGURE 30 CASA ACEVES (MEXICO): SWOT ANALYSIS

FIGURE 31 CONSTELLATION BRANDS, INC. (U.S.): FINANCIAL OVERVIEW SNAPSHOT

FIGURE 32 CONSTELLATION BRANDS, INC. (U.S.): SWOT ANALYSIS