インフルエンサーマーケティング市場調査レポート : 2030年までの予測

出版：Market Research Future（マーケットリサーチフューチャー）　出版年月：2023年2月

Influencer Marketing Market Research Report Forecast to 2030
インフルエンサーマーケティング市場調査レポート : 2030年までの予測

レポート目次　　　　お問合せ・ご注文　　　　価格・納期について

Influencer Marketing Market Research Report: Information by Component (Solution/Platform and Services), Organization Size (Small & Medium Enterprise (SME) and Large Enterprise), End-User (Fashion, Luxury & Cosmetics, Retail & E-Commerce, Consumer Goods, Advertising & Public Relation, Food & Beverages, Travel & Tourism, Automobile, and Others), and Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America)—Forecast Till 2030

Influencer Marketing Market Research Report Forecast to 2030

Market Overview
The worldwide Influencer Marketing market is supposed to arrive at USD 91,029.6 million by 2030, developing with a CAGR pace of 26.7% during the estimated period. Influencer marketing is a kind of virtual entertainment marketing that depends on endorsements and items specified by influencers or individuals with a huge social understanding who are believed to be specialists in their field. Influencer marketing works since social influencers’ supporters have an elevated degree of confidence in them, and their recommendations go about as friendly evidence to your brand’s likely clients.
Influencer marketing is now gigantic, and it will keep on developing. New virtual entertainment stages, content sorts, and ways for organizations to speak with potential clients arise consistently. The best influencers stay aware of the most recent trends so they can furnish organizations with the devices they need to succeed. Since the web-based entertainment climate is continuously advancing, influencers should exploit the most recent influencer marketing trends quickly to lay out their power and skill, making them more interesting to organizations. Developing computerized sharp purchasers, expanding utilization of promotion hindering programming, and influencers becoming basic to subsidiary projects are a few main considerations driving the market development of the influencer marketing market. Notwithstanding, the absence of an extensive stage, a rising number of phony records and devotees, and estimating the effect of influencer marketing on a business are the major controlling variables for the market.

Market Segmentation
The Influencer Marketing Market is divided considering component, organization size, end-user, and region.
By Component, the global market has been sectioned into Arrangement/Stage and Administrations
By Organization Size, the market is divided into Little and Medium Undertaking (SME) and Huge Endeavor.
In view of End-User, the market is sectioned into Style, Extravagance and Beauty care products, Retail and Web based business, Shopper Merchandise, Promoting and Public Connection, Food and Refreshments, Travel and The travel industry, Car, and Others.

Regional Analysis
North America represented the biggest market share, with a market worth of USD 4,213.3 Million out of 2021; enrolling a CAGR of 23.8% during the figure period is normal. Europe was the second-biggest market in 2020, esteemed at USD 2,942.6 Million; it is projected to enroll CAGR of 27.0%. North America overwhelms the Influencer Marketing market. North America has been additionally sectioned into the US, Canada, and Mexico. North America represents one of the biggest market partakes in the influencer marketing market because of the presence of central participants such Juliusworks Inc., Launchmetrics, Traackr, Izea Overall Inc., Remainder Technology Inc., Upfluence, Mavrck, Klear, Try, Lumanu Inc., The Compelling Organization Inc.
In Europe, miniature influencers have a more significant level of commitment with their devotees than huge influencers. Brands are putting additional time and cash in making further, longer-enduring associations with the influencers they decide to work with. This procedure increments trust between the influencer and their crowd, as well as between the organization and the influencer, bringing about a better yield on speculation.

Major Players
The key market players include Scrunch, Aspire, Social Beat Digital Marketing LLP, Hypr Brands, Onalytica, Launchmetrics, Izea Worldwide Inc, Traackr, Quotient Technology Inc., Mavrck, Klear, Upfluence, Lumanu Inc., Buzzoole, and The Influential Network, Inc.
COVID 19 Impacts
We are continuously tracking the impact of the COVID-19 pandemic on various industries and verticals within all domains. Our research reports include the same and help you understand the drop and rise, owing to the impact of COVID-19 on industries. Also, we help you to identify the gap between the demand and supply of your interested market. Moreover, the report helps you with the analysis, amended government regulations, and many other useful insights.

目次

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 15

2 MARKET INTRODUCTION 17

2.1 DEFINITION 17

2.2 SCOPE OF THE STUDY 17

2.3 RESEARCH OBJECTIVE 17

2.4 MARKET STRUCTURE 17

3 RESEARCH METHODOLOGY 18

4 MARKET DYNAMICS 25

4.1 INTRODUCTION 25

4.2 DRIVERS 26

4.2.1 DIGITAL-SAVVY CONSUMERS 26

4.2.2 INCREASING USE OF AD BLOCKING SOFTWARE 27

4.2.3 INFLUENCERS BECOMING CRITICAL TO AFFILIATE PROGRAMS 28

4.3 RESTRAINTS 29

4.3.1 LACK OF COMPREHENSIVE PLATFORM 29

4.4 OPPORTUNITY 30

4.4.1 OPPORTUNITY FOR BRANDS TO STRENGTHEN THEIR BRAND IMAGE 30

4.4.2 RISE OF NANO AND MICRO-INFLUENCERS 31

4.4.3 INFLUENCER LED SOCIAL COMMERCE 32

4.5 CHALLENGES 33

4.5.1 INCREASE IN THE NUMBER OF FAKE ACCOUNTS AND FOLLOWERS 33

4.5.2 MEASURING THE IMPACT OF INFLUENCER MARKETING 33

4.6 IMPACT OF COVID-19 ON THE INFLUENCER MARKETING MARKET 34

4.6.1 IMPACT ON MARKETING AND ADVERTISING STRATEGIES 34

4.6.2 IMPACT ON INFLUENCERS AMIDST THE PANDEMIC 35

4.6.3 IMPACT ON OVERALL INFLUENCER MARKETING MARKET 36

5 MARKET FACTOR ANALYSIS 38

5.1 VALUE CHAIN ANALYSIS 38

5.1.1 PLATFORM DESIGNERS & DEVELOPERS 38

5.1.2 SYSTEM INTEGRATORS 38

5.1.3 END USERS 38

5.2 PORTER’S FIVE FORCES MODEL 39

5.2.1 THREAT OF NEW ENTRANTS 39

5.2.2 BARGAINING POWER OF SUPPLIERS 39

5.2.3 THREAT OF SUBSTITUTES 40

5.2.4 BARGAINING POWER OF BUYERS 40

5.2.5 INTENSITY OF RIVALRY 40

6 GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT 41

6.1 INTRODUCTION 41

6.2 SOLUTION/PLATFORM 42

6.3 SERVICES 42

6.3.1 PROFESSIONAL SERVICES 43

6.3.2 MANAGED SERVICES 43

7 GLOBAL INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE 44

7.1 INTRODUCTION 44

7.2 SME 45

7.3 LARGE ENTERPRISE 45

8 GLOBAL INFLUENCER MARKETING MARKET, BY END-USER 46

8.1 INTRODUCTION 46

8.2 FASHION, LUXURY & COSMETICS 47

8.3 RETAIL & E-COMMERCE 47

8.4 CONSUMER GOODS 47

8.5 ADVERTISING & PUBLIC RELATION 48

8.6 FOOD & BEVERAGES 48

8.7 TRAVEL & TOURISM 48

8.8 AUTOMOBILE 49

8.9 OTHERS 49

9 GLOBAL INFLUENCER MARKETING MARKET, BY REGION 50

9.1 INTRODUCTION 50

9.2 NORTH AMERICA 52

9.2.1 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 52

9.2.2 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 53

9.2.3 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 53

9.2.4 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 54

9.2.5 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 54

9.2.6 US 55

9.2.6.1 US: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 55

9.2.6.2 US: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 56

9.2.6.3 US: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 56

9.2.6.4 US: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 56

9.2.7 CANADA 57

9.2.7.1 CANADA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 57

9.2.7.2 CANADA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 57

9.2.7.3 CANADA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 57

9.2.7.4 CANADA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 58

9.2.8 MEXICO 58

9.2.8.1 MEXICO: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 58

9.2.8.2 MEXICO: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 58

9.2.8.3 MEXICO: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 59

9.2.8.4 MEXICO: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 59

9.3 EUROPE 60

9.3.1 EUROPE 60

9.3.2 EUROPE: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 60

9.3.3 EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 61

9.3.4 EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 61

9.3.5 EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 62

9.3.6 EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 62

9.3.7 UK 63

9.3.7.1 UK: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 63

9.3.7.2 UK: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 63

9.3.7.3 UK: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 64

9.3.7.4 UK: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 64

9.3.8 GERMANY 64

9.3.8.1 GERMANY: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 64

9.3.8.2 GERMANY: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 65

9.3.8.3 GERMANY: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 65

9.3.8.4 GERMANY: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 65

9.3.9 FRANCE 66

9.3.9.1 FRANCE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 66

9.3.9.2 FRANCE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 66

9.3.9.3 FRANCE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 66

9.3.9.4 FRANCE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 67

9.3.10 REST OF EUROPE 67

9.3.10.1 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 67

9.3.10.2 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 67

9.3.10.3 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 68

9.3.10.4 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 68

9.4 ASIA-PACIFIC 69

9.4.1 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 69

9.4.2 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 70

9.4.3 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 70

9.4.4 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 71

9.4.5 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 71

9.4.6 CHINA 72

9.4.6.1 CHINA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 72

9.4.6.2 CHINA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 72

9.4.6.3 CHINA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 73

9.4.6.4 CHINA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 73

9.4.7 INDIA 73

9.4.7.1 INDIA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 73

9.4.7.2 INDIA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 74

9.4.7.3 INDIA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 74

9.4.7.4 INDIA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 74

9.4.8 JAPAN 75

9.4.8.1 JAPAN: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 75

9.4.8.2 JAPAN: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 75

9.4.8.3 JAPAN: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 75

9.4.8.4 JAPAN: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 76

9.4.9 REST OF ASIA-PACIFIC 76

9.4.9.1 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 76

9.4.9.2 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 76

9.4.9.3 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 77

9.4.9.4 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 77

9.5 MIDDLE EAST & AFRICA 78

9.5.1 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 78

9.5.2 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 79

9.5.3 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 79

9.5.4 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 80

9.6 SOUTH AMERICA 81

9.6.1 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 81

9.6.2 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 81

9.6.3 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 82

9.6.4 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 82

10 COMPETITIVE LANDSCAPE 84

10.1 COMPETITIVE BENCHMARKING 85

10.2 RECENT DEVELOPMENTS 86

10.2.1 PARTNERSHIPS/COLLABORATIONS 86

10.2.2 ACQUISITIONS/MERGERS 86

10.2.3 PRODUCT LAUNCHES/DEVELOPMENTS 87

10.3 LIST OF MAJOR AGENCIES 88

10.4 INTERACTION BETWEEN INFLUENCER & MARKETING AGENCY 90

10.4.1 INFLUENCER MARKETING AGENCY 90

10.4.2 TYPES OF MARKETING AGENCIES 90

10.4.3 WHY ARE AGENCIES PREFERRED? 92

10.5 INFLUENCER MARKETING VS ADVERTISEMENT MARKETING 92

10.5.1 INFLUENCER MARKETING 93

10.5.2 ADVERTISEMENT MARKETING 93

10.5.3 ADVANTAGES & DISADVANTAGES OF INFLUENCER MARKETING 94

10.5.4 ADVANTAGES & DISADVANTAGES OF ADVERTISEMENT MARKETING 95

10.5.5 CONCLUSION 95

11 COMPANY PROFILE 96

11.1 BUZZOOLE 96

11.1.1 COMPANY OVERVIEW 96

11.1.2 FINANCIAL OVERVIEW 96

11.1.3 PRODUCTS OFFERED 96

11.1.4 KEY DEVELOPMENTS 96

11.2 SCRUNCH 97

11.2.1 COMPANY OVERVIEW 97

11.2.2 FINANCIAL OVERVIEW 97

11.2.3 PRODUCTS OFFERED 97

11.2.4 KEY DEVELOPMENTS 97

11.3 SOCIAL BEAT DIGITAL MARKETING LLP 98

11.3.1 COMPANY OVERVIEW 98

11.3.2 FINANCIAL OVERVIEW 98

11.3.3 PRODUCTS OFFERED 98

11.3.4 KEY DEVELOPMENTS 98

11.4 ONALYTICA 99

11.4.1 COMPANY OVERVIEW 99

11.4.2 FINANCIAL OVERVIEW 99

11.4.3 PRODUCTS OFFERED 99

11.4.4 KEY DEVELOPMENTS 99

11.5 HYPR BRANDS (JULIUSWORKS, INC.) 100

11.5.1 COMPANY OVERVIEW 100

11.5.2 FINANCIAL OVERVIEW 100

11.5.3 PRODUCTS OFFERED 100

11.5.4 KEY DEVELOPMENTS 100

11.5.5 KEY STRATEGIES 100

11.6 LAUNCHMETRICS 101

11.6.1 COMPANY OVERVIEW 101

11.6.2 FINANCIAL OVERVIEW 101

11.6.3 PRODUCTS OFFERED 101

11.6.4 KEY DEVELOPMENTS 101

11.6.5 KEY STRATEGIES 101

11.7 TRAACKR 102

11.7.1 COMPANY OVERVIEW 102

11.7.2 FINANCIAL OVERVIEW 102

11.7.3 PRODUCTS OFFERED 102

11.7.4 KEY DEVELOPMENTS 103

11.7.5 KEY STRATEGIES 103

11.8 IZEA WORLDWIDE INC. 104

11.8.1 COMPANY OVERVIEW 104

11.8.2 FINANCIAL OVERVIEW 104

11.8.3 PRODUCTS OFFERED 105

11.8.4 KEY DEVELOPMENTS 105

11.8.5 SWOT ANALYSIS 105

11.8.6 KEY STRATEGIES 105

11.9 QUOTIENT TECHNOLOGY INC. 106

11.9.1 COMPANY OVERVIEW 106

11.9.2 FINANCIAL OVERVIEW 106

11.9.3 PRODUCTS OFFERED 106

11.9.4 KEY DEVELOPMENTS 107

11.9.5 SWOT ANALYSIS 107

11.9.6 KEY STRATEGIES 107

11.10 UPFLUENCE 108

11.10.1 COMPANY OVERVIEW 108

11.10.2 FINANCIAL OVERVIEW 108

11.10.3 PRODUCTS OFFERED 108

11.10.4 KEY DEVELOPMENTS 109

11.10.5 SWOT ANALYSIS 110

11.10.6 KEY STRATEGIES 110

11.11 MAVRCK 111

11.11.1 COMPANY OVERVIEW 111

11.11.2 FINANCIAL OVERVIEW 111

11.11.3 PRODUCTS OFFERED 111

11.11.4 KEY DEVELOPMENTS 113

11.11.5 SWOT ANALYSIS 113

11.11.6 KEY STRATEGIES 113

11.12 KLEAR 114

11.12.1 COMPANY OVERVIEW 114

11.12.2 FINANCIAL OVERVIEW 114

11.12.3 PRODUCTS OFFERED 114

11.12.4 KEY DEVELOPMENTS 114

11.13 ASPIRE 115

11.13.1 COMPANY OVERVIEW 115

11.13.2 FINANCIAL OVERVIEW 115

11.13.3 PRODUCTS OFFERED 115

11.13.4 KEY DEVELOPMENTS 115

11.13.5 KEY STRATEGIES 115

11.14 LUMANU INC. 116

11.14.1 COMPANY OVERVIEW 116

11.14.2 FINANCIAL OVERVIEW 116

11.14.3 PRODUCTS OFFERED 116

11.14.4 KEY DEVELOPMENTS 116

11.15 THE INFLUENTIAL NETWORK, INC. (INFLUENTIAL) 117

11.15.1 COMPANY OVERVIEW 117

11.15.2 FINANCIAL OVERVIEW 117

11.15.3 PRODUCTS OFFERED 117

11.15.4 KEY DEVELOPMENTS 118

11.15.5 KEY STRATEGIES 118

LIST OF TABLES

TABLE 1 MARKET SYNOPSIS 16

TABLE 2 GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT, 2018–2030 (USD MILLION) 41

TABLE 3 GLOBAL INFLUENCER MARKETING MARKET, BY SERVICE, 2018–2030 (USD MILLION) 42

TABLE 4 GLOBAL INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2018–2030 (USD MILLION) 44

TABLE 5 GLOBAL INFLUENCER MARKETING MARKET, BY END-USER, 2018–2030 (USD MILLION) 46

TABLE 6 GLOBAL INFLUENCER MARKETING MARKET, BY REGION, 2018–2030 (USD MILLION) 51

TABLE 7 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 52

TABLE 8 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 53

TABLE 9 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 53

TABLE 10 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 54

TABLE 11 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 54

TABLE 12 US: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 55

TABLE 13 US: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 56

TABLE 14 US: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 56

TABLE 15 US: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 56

TABLE 16 CANADA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 57

TABLE 17 CANADA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 57

TABLE 18 CANADA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 57

TABLE 19 CANADA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 58

TABLE 20 MEXICO: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 58

TABLE 21 MEXICO: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 58

TABLE 22 MEXICO: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 59

TABLE 23 MEXICO: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 59

TABLE 24 EUROPE: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 60

TABLE 25 EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 61

TABLE 26 EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 61

TABLE 27 EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 62

TABLE 28 EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 62

TABLE 29 UK: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 63

TABLE 30 UK: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 63

TABLE 31 UK: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 64

TABLE 32 UK: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 64

TABLE 33 GERMANY: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 64

TABLE 34 GERMANY: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 65

TABLE 35 GERMANY: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 65

TABLE 36 GERMANY: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 65

TABLE 37 FRANCE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 66

TABLE 38 FRANCE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 66

TABLE 39 FRANCE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 66

TABLE 40 FRANCE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 67

TABLE 41 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 67

TABLE 42 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 67

TABLE 43 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 68

TABLE 44 REST OF EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 68

TABLE 45 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COUNTRY, 2019–2030 (USD MILLION) 69

TABLE 46 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 70

TABLE 47 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 70

TABLE 48 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 71

TABLE 49 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 71

TABLE 50 CHINA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 72

TABLE 51 CHINA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 72

TABLE 52 CHINA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 73

TABLE 53 CHINA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 73

TABLE 54 INDIA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 73

TABLE 55 INDIA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 74

TABLE 56 INDIA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 74

TABLE 57 INDIA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 74

TABLE 58 JAPAN: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 75

TABLE 59 JAPAN: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 75

TABLE 60 JAPAN: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 75

TABLE 61 JAPAN: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 76

TABLE 62 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 76

TABLE 63 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 76

TABLE 64 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 77

TABLE 65 REST OF ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 77

TABLE 66 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 78

TABLE 67 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 79

TABLE 68 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 79

TABLE 69 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 80

TABLE 70 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 81

TABLE 71 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY SERVICES, 2019–2030 (USD MILLION) 81

TABLE 72 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 82

TABLE 73 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 82

TABLE 74 PARTNERSHIPS/COLLABORATIONS 86

TABLE 75 ACQUISITIONS/MERGERS 86

TABLE 76 PRODUCT LAUNCHES/DEVELOPMENTS 87

TABLE 77 LIST OF MAJOR AGENCIES 88

TABLE 78 ADVANTAGES & DISADVANTAGES OF INFLUENCER MARKETING 94

TABLE 79 ADVANTAGES & DISADVANTAGES OF ADVERTISEMENT MARKETING 95

TABLE 80 BUZZOOLE.: PRODUCTS OFFERED 96

TABLE 81 SCRUNCH: PRODUCTS OFFERED 97

TABLE 82 SOCIAL BEAT DIGITAL MARKETING LLP.: PRODUCTS OFFERED 98

TABLE 83 ONALYTICA: PRODUCTS OFFERED 99

TABLE 84 JULIUSWORKS, INC.: PRODUCTS OFFERED 100

TABLE 85 JULIUSWORKS, INC.: KEY DEVELOPMENTS 100

TABLE 86 LAUNCHMETRICS: PRODUCTS OFFERED 101

TABLE 87 LAUNCHMETRICS: KEY DEVELOPMENTS 101

TABLE 88 TRAACKR: PRODUCTS OFFERED 102

TABLE 89 TRAACKR: KEY DEVELOPMENTS 103

TABLE 90 IZEA WORLDWIDE, INC.: PRODUCTS OFFERED 105

TABLE 91 IZEA WORLDWIDE, INC.: KEY DEVELOPMENTS 105

TABLE 92 QUOTIENT TECHNOLOGY INC.: PRODUCTS OFFERED 106

TABLE 93 QUOTIENT TECHNOLOGY INC.: KEY DEVELOPMENTS 107

TABLE 94 UPFLUENCE: PRODUCTS OFFERED 108

TABLE 95 UPFLUENCE: KEY DEVELOPMENTS 109

TABLE 96 MAVRCK: PRODUCTS OFFERED 111

TABLE 97 MAVRCK: KEY DEVELOPMENTS 113

TABLE 98 KLEAR: PRODUCTS OFFERED 114

TABLE 99 ASPIRE: PRODUCTS OFFERED 115

TABLE 100 ASPIRE: KEY DEVELOPMENTS 115

TABLE 101 LUMANU INC.: PRODUCTS OFFERED 116

TABLE 102 THE INFLUENTIAL NETWORK, INC.: PRODUCTS OFFERED 117

TABLE 103 THE INFLUENTIAL NETWORK, INC.: KEY DEVELOPMENTS 118

LIST OF FIGURES

FIGURE 1 GLOBAL INFLUENCER MARKETING MARKET: MARKET STRUCTURE 17

FIGURE 2 BOTTOM-UP AND TOP-DOWN APPROACHES 22

FIGURE 3 MARKET DYNAMIC ANALYSIS OF THE GLOBAL INFLUENCER MARKETING MARKET 26

FIGURE 4 DRIVER IMPACT ANALYSIS 29

FIGURE 5 RESTRAINT IMPACT ANALYSIS 30

FIGURE 6 VALUE CHAIN: GLOBAL INFLUENCER MARKETING MARKET 38

FIGURE 7 PORTER’S FIVE FORCES ANALYSIS OF THE GLOBAL INFLUENCER MARKETING MARKET 39

FIGURE 8 GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT, 2021 (%) 41

FIGURE 9 GLOBAL INFLUENCER MARKETING MARKET, BY COMPONENT, 2021 VS 2030 (USD MILLION) 42

FIGURE 10 GLOBAL INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2021 (%) 44

FIGURE 11 GLOBAL INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2021 VS 2030 (USD MILLION) 44

FIGURE 12 GLOBAL INFLUENCER MARKETING MARKET, BY END-USER, 2021 (%) 46

FIGURE 13 GLOBAL INFLUENCER MARKETING MARKET, BY END-USER, 2021 VS 2030 (USD MILLION) 47

FIGURE 14 GLOBAL INFLUENCER MARKETING MARKET, BY REGION, 2021 (%) 50

FIGURE 15 GLOBAL INFLUENCER MARKETING MARKET, BY REGION, 2021 VS 2030 (USD MILLION) 51

FIGURE 16 NORTH AMERICA: INFLUENCER MARKETING MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 52

FIGURE 17 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019–2030 (USD MILLION) 53

FIGURE 18 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019–2030 (USD MILLION) 54

FIGURE 19 NORTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019–2030 (USD MILLION) 55

FIGURE 20 EUROPE: INFLUENCER MARKETING MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 60

FIGURE 21 EUROPE: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019-2030 (USD MILLION) 61

FIGURE 22 EUROPE: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019-2030 (USD MILLION) 62

FIGURE 23 EUROPE: INFLUENCER MARKETING MARKET, BY END-USER, 2019-2030 (USD MILLION) 63

FIGURE 24 ASIA-PACIFIC: INFLUENCER MARKETING MARKET SHARE, BY COUNTRY, 2020 (% SHARE) 69

FIGURE 25 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019-2030 (USD MILLION) 70

FIGURE 26 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2019-2030 (USD MILLION) 71

FIGURE 27 ASIA-PACIFIC: INFLUENCER MARKETING MARKET, BY END-USER, 2019-2030 (USD MILLION) 72

FIGURE 28 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019 – 2030 (USD MILLION) 78

FIGURE 29 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2018 VS 2030 (USD MILLION) 79

FIGURE 30 MIDDLE EAST & AFRICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019 – 2030 (USD MILLION) 80

FIGURE 31 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY COMPONENT, 2019 – 2030 (USD MILLION) 81

FIGURE 32 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY ORGANIZATION SIZE, 2018 VS 2030 (USD MILLION) 82

FIGURE 33 SOUTH AMERICA: INFLUENCER MARKETING MARKET, BY END-USER, 2019 – 2030 (USD MILLION) 83

FIGURE 34 GLOBAL INFLUENCER MARKETING MARKET: COMPETITIVE BENCHMARKING 85

FIGURE 35 IZEA WORLDWIDE, INC.: FINANCIAL OVERVIEW SNAPSHOT 104

FIGURE 36 IZEA WORLDWIDE, INC.: SWOT ANALYSIS 105

FIGURE 37 QUOTIENT TECHNOLOGY INC.: FINANCIAL OVERVIEW SNAPSHOT 106

FIGURE 38 QUOTIENT TECHNOLOGY INC.: SWOT ANALYSIS 107

FIGURE 39 UPFLUENCE: SWOT ANALYSIS 110

FIGURE 40 MAVRCK: SWOT ANALYSIS 113