AR VR ハードウェア市場調査レポート : 2030年までの予測

出版：Market Research Future（マーケットリサーチフューチャー）　出版年月：2023年6月

AR VR Hardware Market Research Report Forecast to 2030
AR VR ハードウェア市場調査レポート : 2030年までの予測

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AR/VR Hardware Market Research Report Forecast to 2030
Market Overview
AR/VR Hardware Market is projected to register a CAGR of 37.5% during the forecast period. Appeal for AR and VR hardware in enterprises like gaming, amusement and media, aviation and military, retail, and assembling and demand AR/VR Hardware from basic ventures are a portion of the elements driving the development of the AR/VR Hardware market.
The Coronavirus pandemic, environment variations, common distress, and exhaustion of regular assets influence the expense and supply of natural substances. Today, the electronic part has turned into a significant part of shopper hardware. However electronic parts have a significant share in AR and VR hardware, and there has been a rising utilization of other electrical parts and semiconductors in head-mounted shows. Basic parts expected for assembling AR and VR gadgets, like sensors and resistors, were in deficiency because of assembling centers’ conclusion and creation delays. What’s more, the exchange limitation across the globe has made variance in unrefined substance costs, and assembling organizations were worried about rising unrefined substance costs which further declined the development of parts. Worldwide part fabricating tasks stopped, and organizations were struck by dialing back consumptions and declining industrial creation. This multitude of spurred an awkwardness of interest and supply for parts in the market.
Market Segmentation
The AR/VR Hardware Market is divided into Sensors, Processors, Controllers, Cameras, Headphones, Display Monitors, and Others based on hardware type. The AR/VR Hardware Market is divided into Head Mounted Displays, Head Up Displays, and Handheld Devices based on Application. The AR/VR Hardware Market is divided into Aerospace & Defence, Gaming & Entertainment, Education & Training, Healthcare, Automotive, and Others based on Industry Vertical. In 2021, the Gaming & Entertainment sector accounted for the largest market share by solution, and it is anticipated that it would continue to hold sway in the coming years.
Regional Insights
Asia Pacific ruled the AR/VR Hardware Market with a share of 40.9% of the complete market in2018. Developing spending on augmented reality and virtual reality (AR/VR) advancements combined with ascend in entrance of the remote first technique among ventures, enterprises, and public area associations drives the AR/VR market in the Asia-Pacific region. Sellers will progress VR headsets, AR for smart glasses and telephones, and upset augmented sound advances, giving the shopper market superb development possibilities.
The North American market for augmented reality and virtual reality hardware is partitioned into nations in particular US and Canada. Developing improvement in AR and VR advances combined with large number of AR and VR advances players in North America is normal o garner high CAGR during the gauge time frame.

Major Players
Key Companies in the AR/VR Hardware market include Oculus VR (Meta), Google LLC, HTC Corporation, Samsung Electronics, Sony Corporation, Worldviz, NXP Semiconductor N.V, Bosch Sensortec GMBH (Bosch Group), Inertial Labs, Valve Corporation, TCL Technology, DPVR. Vuzix, Qualcomm Technologies Inc., Sieko Epson Corporation, Penumbra, Inc., Arm Limited, and Leke VR, among others.

目次

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 19

1.1 MARKET ATTRACTIVENESS ANALYSIS 20

2 MARKET INTRODUCTION 21

2.1 DEFINITION 21

2.2 SCOPE OF THE STUDY 21

2.3 RESEARCH OBJECTIVE 21

2.4 MARKET STRUCTURE 22

3 RESEARCH METHODOLOGY 23

4 MARKET DYNAMICS 30

4.1 INTRODUCTION 30

4.2 DRIVERS 31

4.2.1 CONSUMER AND COMMERCIAL RISING INTEREST 31

4.2.2 EVOLUTION OF SILICON TECHNOLOGIES 31

4.2.3 DRIVERS IMPACT ANALYSIS 32

4.3 RESTRAINTS 32

4.3.1 LIMITED PROCESSING POWER, STORAGE AND MEMORY IN MOBILE PHONES 32

4.4 OPPORTUNITIES 33

4.4.1 GROWING USE OF SMARTPHONES AND TABLETS FOR AR& VR 33

4.4.2 RISING USAGE OF VR BEYOND GAMING 33

4.5 IMPACT ANALYSIS OF COVID-19 34

4.5.1 IMPACT ON SEMICONDUCTOR MANUFACTURERS 34

4.5.2 IMPACT ON COMPONENTMANUFACTURERS 34

4.5.3 IMPACT ON DEVICE MANUFACTURERS 35

4.5.4 COVID-19 IMPACT ON SUPPLY CHAIN 35

5 MARKET FACTOR ANALYSIS 36

5.1 SUPPLY CHAIN ANALYSIS 36

5.1.1 HARDWARE/COMPONENTS MANUFACTURERS 36

5.1.2 TECHNOLOGY INTEGRATORS 36

5.1.3 END-USERS 37

5.2 PORTER’S FIVE FORCES MODEL 37

5.2.1 THREAT OF NEW ENTRANTS 38

5.2.2 BARGAINING POWER OF SUPPLIERS 38

5.2.3 THREAT OF SUBSTITUTES 38

5.2.4 BARGAINING POWER OF BUYERS 38

5.2.5 INTENSITY OF RIVALRY 38

6 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET,

BY HARDWARE TYPE 39

6.1 OVERVIEW 39

6.1.1 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE,

2018–2030 (USD MILLION) 40

6.2 SENSORS 40

6.3 PROCESSORS 40

6.4 CONTROLLERS 40

6.5 CAMERAS 40

6.6 HEADPHONES 41

6.7 DISPLAY MONITORS 41

6.8 OTHERS 41

7 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET,

BY APPLICATION 42

7.1 OVERVIEW 42

7.1.1 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION,

2018–2030 (USD MILLION) 43

7.2 HEAD MOUNTED DISPLAY 43

7.3 HEAD UP DISPLAY 43

7.4 HANDHELD DEVICES 43

8 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET,

BY INDUSTRY VERTICAL 44

8.1 OVERVIEW 44

8.1.1 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018–2030 (USD MILLION) 45

8.2 AEROSPACE & DEFENSE 45

8.3 GAMING & ENTERTAINMENT 45

8.4 EDUCATION & TRAINING 46

8.5 HEALTHCARE 46

8.6 AUTOMOTIVE 46

8.7 OTHERS 46

9 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET,

BY REGION 47

9.1 OVERVIEW 47

9.1.1 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY REGION, 2021 VS 2030

(USD MILLION) 48

9.1.2 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY REGION, 2018–2030

(USD MILLION) 48

9.2 NORTH AMERICA 49

9.2.1 NORTH AMERICA: AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY COUNTRY,

2018–2030 (USD MILLION) 50

9.2.2 NORTH AMERICA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE,

2018–2030 (USD MILLION) 51

9.2.3 NORTH AMERICA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION,

2018–2030 (USD MILLION) 52

9.2.4 NORTH AMERICA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY

VERTICAL, 2018–2030 (USD MILLION) 53

9.2.5 US 54

9.2.5.1 US AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE,

2018–2030 (USD MILLION) 54

9.2.5.2 US AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030

(USD MILLION) 54

9.2.5.3 US AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018–2030 (USD MILLION) 55

9.2.6 CANADA 55

9.2.6.1 CANADA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE,

2018–2030 (USD MILLION) 55

9.2.6.2 CANADA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION,

2018–2030 (USD MILLION) 56

9.2.6.3 CANADA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018–2030 (USD MILLION) 56

9.3 EUROPE 57

9.3.1 EUROPE: AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY COUNTRY, 2018–2030

(USD MILLION) 58

9.3.2 EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE,

2018–2030 (USD MILLION) 59

9.3.3 EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030

(USD MILLION) 60

9.3.4 EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018–2030 (USD MILLION) 61

9.3.5 UK 62

9.3.5.1 UK AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030

(USD MILLION) 62

9.3.5.2 UK AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030

(USD MILLION) 62

9.3.5.3 UK AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018–2030 (USD MILLION) 63

9.3.6 GERMANY 63

9.3.6.1 GERMANY AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE,

2018–2030 (USD MILLION) 63

9.3.6.2 GERMANY AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION,

2018–2030 (USD MILLION) 64

9.3.6.3 GERMANY AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018–2030 (USD MILLION) 64

9.3.7 FRANCE 65

9.3.7.1 FRANCE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE,

2018–2030 (USD MILLION) 65

9.3.7.2 FRANCE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION,

2018–2030 (USD MILLION) 65

9.3.7.3 FRANCE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018–2030 (USD MILLION) 66

9.3.8 ITALY 66

9.3.8.1 ITALY AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE,

2018–2030 (USD MILLION) 66

9.3.8.2 ITALY AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION,

2018–2030 (USD MILLION) 67

9.3.8.3 ITALY AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018–2030 (USD MILLION) 67

9.3.9 REST OF EUROPE 68

9.3.9.1 REST OF EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE

TYPE, 2018–2030 (USD MILLION) 68

9.3.9.2 REST OF EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET,

BY APPLICATION, 2018–2030 (USD MILLION) 68

9.3.9.3 REST OF EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY

VERTICAL, 2018–2030 (USD MILLION) 69

9.4 ASIA-PACIFIC 70

9.4.1 ASIA-PACIFIC: AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY COUNTRY,

2018–2030 (USD MILLION) 71

9.4.2 ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE,

2018–2030 (USD MILLION) 72

9.4.3 ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION,

2018–2030 (USD MILLION) 73

9.4.4 ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018–2030 (USD MILLION) 74

9.4.5 CHINA 75

9.4.5.1 CHINA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE,

2018–2030 (USD MILLION) 75

9.4.5.2 CHINA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION,

2018–2030 (USD MILLION) 75

9.4.5.3 CHINA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018–2030 (USD MILLION) 76

9.4.6 JAPAN 76

9.4.6.1 JAPAN AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE,

2018–2030 (USD MILLION) 76

9.4.6.2 JAPAN AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION,

2018–2030 (USD MILLION) 77

9.4.6.3 JAPAN AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018–2030 (USD MILLION) 77

9.4.7 INDIA 78

9.4.7.1 INDIA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE,

2018–2030 (USD MILLION) 78

9.4.7.2 INDIA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030

(USD MILLION) 78

9.4.7.3 INDIA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018–2030 (USD MILLION) 79

9.4.8 SOUTH KOREA 79

9.4.8.1 SOUTH KOREA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE

TYPE, 2018–2030 (USD MILLION) 79

9.4.8.2 SOUTH KOREA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION,

2018–2030 (USD MILLION) 80

9.4.8.3 SOUTH KOREA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY

VERTICAL, 2018–2030 (USD MILLION) 80

9.4.9 REST OF ASIA-PACIFIC 81

9.4.9.1 REST OF ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET,

BY HARDWARE TYPE, 2018–2030 (USD MILLION) 81

9.4.9.2 REST OF ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET,

BY APPLICATION, 2018–2030 (USD MILLION) 81

9.4.9.3 REST OF ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET,

BY INDUSTRY VERTICAL, 2018–2030 (USD MILLION) 82

9.5 MIDDLE EAST & AFRICA 82

9.5.1 MIDDLE EAST & AFRICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET,

BY HARDWARE TYPE, 2018–2030 (USD MILLION) 83

9.5.2 MIDDLE EAST & AFRICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET,

BY APPLICATION, 2018–2030 (USD MILLION) 84

9.5.3 MIDDLE EAST & AFRICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET,

BY INDUSTRY VERTICAL, 2018–2030 (USD MILLION) 85

9.6 LATIN AMERICA 86

9.6.1 LATIN AMERICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE

TYPE, 2018–2030 (USD MILLION) 87

9.6.2 LATIN AMERICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION,

2018–2030 (USD MILLION) 88

9.6.3 LATIN AMERICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY

VERTICAL, 2018–2030 (USD MILLION) 89

10 COMPETITIVE LANDSCAPE 90

10.1 COMPETITIVE BENCHMARKING 91

10.2 VENDOR SHARE ANALYSIS 92

10.3 RECENT DEVELOPMENTS 92

10.3.1 PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS 92

10.3.2 BUSINESS EXPANSIONS/ACQUISITIONS 93

10.3.3 PRODUCT LAUNCHES/DEVELOPMENTS 93

11 COMPANY PROFILES 95

11.1 OCULUS VR (META) 95

11.1.1 COMPANY OVERVIEW 95

11.1.2 FINANCIAL OVERVIEW 96

11.1.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 96

11.1.4 KEY DEVELOPMENTS 97

11.1.5 SWOT ANALYSIS 97

11.1.6 KEY STRATEGIES 97

11.2 SAMSUNG ELECTRONICS CO., LTD 98

11.2.1 COMPANY OVERVIEW 98

11.2.2 FINANCIAL OVERVIEW 99

11.2.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 99

11.2.4 KEY DEVELOPMENTS 100

11.2.5 SWOT ANALYSIS 100

11.2.6 KEY STRATEGIES 100

11.3 WORLDVIZ 101

11.3.1 COMPANY OVERVIEW 101

11.3.2 FINANCIAL OVERVIEW 101

11.3.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 101

11.3.4 KEY DEVELOPMENTS 101

11.4 NXP SEMICONDUCTOR N.V 102

11.4.1 COMPANY OVERVIEW 102

11.4.2 FINANCIAL OVERVIEW 103

11.4.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 103

11.4.4 KEY DEVELOPMENTS 104

11.4.5 SWOT ANALYSIS 104

11.4.6 KEY STRATEGIES 104

11.5 BOSCH SENSORTEC GMBH (BOSCH GROUP) 105

11.5.1 COMPANY OVERVIEW 105

11.5.2 FINANCIAL OVERVIEW 106

11.5.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 106

11.5.4 KEY DEVELOPMENTS 107

11.5.5 SWOT ANALYSIS 107

11.5.6 KEY STRATEGIES 108

11.6 INERTIAL LABS 109

11.6.1 COMPANY OVERVIEW 109

11.6.2 FINANCIAL OVERVIEW 109

11.6.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 109

11.6.4 KEY DEVELOPMENTS 109

11.7 SONY CORPORATION 110

11.7.1 COMPANY OVERVIEW 110

11.7.2 FINANCIAL OVERVIEW 111

11.7.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 112

11.7.4 KEY DEVELOPMENTS 112

11.7.5 SWOT ANALYSIS 112

11.7.6 KEY STRATEGIES 113

11.8 VALVE CORPORATION 114

11.8.1 COMPANY OVERVIEW 114

11.8.2 FINANCIAL OVERVIEW 114

11.8.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 114

11.8.4 KEY DEVELOPMENTS 114

11.9 HTC CORPROATION 115

11.9.1 COMPANY OVERVIEW 115

11.9.2 FINANCIAL OVERVIEW 115

11.9.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 116

11.9.4 KEY DEVELOPMENTS 116

11.9.5 SWOT ANALYSIS 117

11.9.6 KEY STRATEGIES 117

11.10 TCL TECHNOLOGY 118

11.10.1 COMPANY OVERVIEW 118

11.10.2 FINANCIAL OVERVIEW 119

11.10.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 119

11.10.4 KEY DEVELOPMENTS 120

11.10.5 SWOT ANALYSIS 120

11.10.6 KEY STRATEGIES 120

11.11 DPVR. 121

11.11.1 COMPANY OVERVIEW 121

11.11.2 FINANCIAL OVERVIEW 121

11.11.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 121

11.11.4 KEY DEVELOPMENTS 121

11.12 VUZIX 122

11.12.1 COMPANY OVERVIEW 122

11.12.2 FINANCIAL OVERVIEW 123

11.12.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 123

11.12.4 KEY DEVELOPMENTS 124

11.12.5 SWOT ANALYSIS 124

11.12.6 KEY STRATEGIES 124

11.13 QUALCOMM TECHNOLOGIES INC. 125

11.13.1 COMPANY OVERVIEW 125

11.13.2 FINANCIAL OVERVIEW 126

11.13.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 126

11.13.4 KEY DEVELOPMENTS 127

11.13.5 SWOT ANALYSIS 127

11.13.6 KEY STRATEGIES 127

11.14 SIEKO EPSON CORPORATION 128

11.14.1 COMPANY OVERVIEW 128

11.14.2 FINANCIAL OVERVIEW 128

11.14.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 129

11.14.4 KEY DEVELOPMENTS 129

11.14.5 SWOT ANALYSIS 129

11.14.6 KEY STRATEGIES 130

11.15 PENUMBRA, INC. 131

11.15.1 COMPANY OVERVIEW 131

11.15.2 FINANCIAL OVERVIEW 131

11.15.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 132

11.15.4 KEY DEVELOPMENTS 132

11.15.5 SWOT ANALYSIS 132

11.15.6 KEY STRATEGIES 133

11.16 ARM LIMITED 134

11.16.1 COMPANY OVERVIEW 134

11.16.2 FINANCIAL OVERVIEW 134

11.16.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 134

11.16.4 KEY DEVELOPMENTS 134

11.17 LEKE VR 135

11.17.1 COMPANY OVERVIEW 135

11.17.2 FINANCIAL OVERVIEW 135

11.17.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 135

11.17.4 KEY DEVELOPMENTS 135

11.18 GOOGLE LLC 136

11.18.1 COMPANY OVERVIEW 136

11.18.2 FINANCIAL OVERVIEW 137

11.18.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 137

11.18.4 KEY DEVELOPMENTS 138

11.18.5 SWOT ANALYSIS 138

11.18.6 KEY STRATEGIES 138

LIST OF TABLES

TABLE 1 MARKET SYNOPSIS 20

TABLE 2 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030 (USD MILLION) 40

TABLE 3 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030 (USD MILLION) 43

TABLE 4 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030

(USD MILLION) 45

TABLE 5 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY REGION, 2018–2030 (USD MILLION) 48

TABLE 6 NORTH AMERICA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY COUNTRY, 2018–2030

(USD MILLION) 50

TABLE 7 NORTH AMERICA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030

(USD MILLION) 51

TABLE 8 NORTH AMERICA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2019–2030

(USD MILLION) 52

TABLE 9 NORTH AMERICA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030

(USD MILLION) 53

TABLE 10 US AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030 (USD MILLION) 54

TABLE 11 US AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030 (USD MILLION) 54

TABLE 12 US AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030 (USD MILLION) 55

TABLE 13 CANADA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030

(USD MILLION) 55

TABLE 14 CANADA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030 (USD MILLION) 56

TABLE 15 CANADA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030

(USD MILLION) 56

TABLE 16 EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY COUNTRY, 2018–2030 (USD MILLION) 58

TABLE 17 EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030 (USD MILLION) 59

TABLE 18 EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2019–2030 (USD MILLION) 60

TABLE 19 EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030

(USD MILLION) 61

TABLE 20 UK AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030 (USD MILLION) 62

TABLE 21 UK AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030 (USD MILLION) 62

TABLE 22 UK AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030 (USD MILLION) 63

TABLE 23 GERMANY AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030

(USD MILLION) 63

TABLE 24 GERMANY AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030 (USD MILLION) 64

TABLE 25 GERMANY AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030

(USD MILLION) 64

TABLE 26 FRANCE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030 (USD MILLION) 65

TABLE 27 FRANCE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030 (USD MILLION) 65

TABLE 28 FRANCE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030

(USD MILLION) 66

TABLE 29 ITALY AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030 (USD MILLION) 66

TABLE 30 ITALY AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030 (USD MILLION) 67

TABLE 31 ITALY AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030 (USD MILLION) 67

TABLE 32 REST OF EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030

(USD MILLION) 68

TABLE 33 REST OF EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030

(USD MILLION) 68

TABLE 34 REST OF EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030

(USD MILLION) 69

TABLE 35 ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY COUNTRY, 2018–2030 (USD MILLION) 71

TABLE 36 ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030

(USD MILLION) 72

TABLE 37 ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2019–2030

(USD MILLION) 73

TABLE 38 ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030

(USD MILLION) 74

TABLE 39 CHINA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030 (USD MILLION) 75

TABLE 40 CHINA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030 (USD MILLION) 75

TABLE 41 CHINA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030

(USD MILLION) 76

TABLE 42 JAPAN AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030 (USD MILLION) 76

TABLE 43 JAPAN AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030 (USD MILLION) 77

TABLE 44 JAPAN AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030

(USD MILLION) 77

TABLE 45 INDIA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030 (USD MILLION) 78

TABLE 46 INDIA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030 (USD MILLION) 78

TABLE 47 INDIA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030

(USD MILLION) 79

TABLE 48 SOUTH KOREA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030

(USD MILLION) 79

TABLE 49 SOUTH KOREA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030

(USD MILLION) 80

TABLE 50 SOUTH KOREA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030

(USD MILLION) 80

TABLE 51 REST OF ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030

(USD MILLION) 81

TABLE 52 REST OF ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018–2030

(USD MILLION) 81

TABLE 53 REST OF ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018–2030 (USD MILLION) 82

TABLE 54 MIDDLE EAST & AFRICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030

(USD MILLION) 83

TABLE 55 MIDDLE EAST & AFRICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2019–2030

(USD MILLION) 84

TABLE 56 MIDDLE EAST & AFRICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018–2030 (USD MILLION) 85

TABLE 57 LATIN AMERICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018–2030

(USD MILLION) 87

TABLE 58 LATIN AMERICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2019–2030

(USD MILLION) 88

TABLE 59 LATIN AMERICA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018–2030

(USD MILLION) 89

TABLE 60 PARTNERSHIPS/AGREEMENTS/CONTRACTS/COLLABORATIONS 92

TABLE 61 BUSINESS EXPANSIONS/ACQUISITIONS 93

TABLE 62 PRODUCT LAUNCHES/DEVELOPMENTS 93

TABLE 63 OCULUS VR (META): PRODUCTS/SOLUTIONS/SERVICES OFFERED 96

TABLE 64 OCULUS VR (META): KEY DEVELOPMENTS 97

TABLE 65 SAMSUNG ELECTRONICS CO., LTD: PRODUCTS/SOLUTIONS/SERVICES OFFERED 99

TABLE 66 SAMSUNG ELECTRONICS CO., LTD: KEY DEVELOPMENTS 100

TABLE 67 WORLDVIZ: PRODUCTS/SOLUTIONS/SERVICES OFFERED 101

TABLE 68 NXP SEMICONDUCTORS N.V: PRODUCTS/SOLUTIONS/SERVICES OFFERED 103

TABLE 69 NXP SEMICONDUCTORS N.V: KEY DEVELOPMENTS 104

TABLE 70 BOSCH SENSORTEC GMBH (BOSCH GROUP): PRODUCTS/SOLUTIONS/SERVICES OFFERED 106

TABLE 71 BOSCH SENSORTEC GMBH (BOSCH GROUP): KEY DEVELOPMENTS 107

TABLE 72 INERTIAL LABS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 109

TABLE 73 INERTIAL LABS: KEY DEVELOPMENTS 109

TABLE 74 SONY CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 112

TABLE 75 SONY CORPORATION: KEY DEVELOPMENTS 112

TABLE 76 VALVE CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 114

TABLE 77 VALVE CORPORATION: KEY DEVELOPMENTS 114

TABLE 78 HTC CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 116

TABLE 79 HTC CORPORATION: KEY DEVELOPMENTS 116

TABLE 80 TCL TECHNOLOGY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 119

TABLE 81 TCL TECHNOLOGY: KEY DEVELOPMENTS 120

TABLE 82 DPVR.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 121

TABLE 83 VUZIX: PRODUCTS/SOLUTIONS/SERVICES OFFERED 123

TABLE 84 VUZIX: KEY DEVELOPMENTS 124

TABLE 85 QUALCOM TECHNOLOGIES INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 126

TABLE 86 QUALCOM TECHNOLOGIES INC.: KEY DEVELOPMENTS 127

TABLE 87 SEIKO EPSON CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 129

TABLE 88 SEIKO EPSON CORPORATION: KEY DEVELOPMENTS 129

TABLE 89 PENUMBRA, INC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 132

TABLE 90 PENUMBRA, INC: KEY DEVELOPMENTS 132

TABLE 91 ARM LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED 134

TABLE 92 LEKE VR: PRODUCTS/SOLUTIONS/SERVICES OFFERED 135

TABLE 93 GOOGLE LLC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 137

TABLE 94 GOOGLE LLC: KEY DEVELOPMENTS 138

LIST OF FIGURES

FIGURE 1 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET 20

FIGURE 2 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET: MARKET STRUCTURE 22

FIGURE 3 BOTTOM-UP AND TOP-DOWN APPROACHES 27

FIGURE 4 MARKET DYNAMICS: ANALYSIS OF THE GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET 30

FIGURE 5 DRIVERS IMPACT ANALYSIS: GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET 32

FIGURE 6 RESTRAINTS IMPACT ANALYSIS: GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET 33

FIGURE 7 SUPPLY CHAIN ANALYSIS: GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET 36

FIGURE 8 PORTER’S FIVE FORCES ANALYSIS: GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET 37

FIGURE 9 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2021 (% SHARE) 39

FIGURE 10 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2021 VS 2030

(USD MILLION) 39

FIGURE 11 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2021 (% SHARE) 42

FIGURE 12 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2021 VS 2030 (USD MILLION) 42

FIGURE 13 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2021 (% SHARE) 44

FIGURE 14 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2021 VS 2030

(USD MILLION) 44

FIGURE 15 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY REGION, 2021 (% SHARE) 47

FIGURE 16 GLOBAL AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY REGION, 2021 VS 2030 (USD MILLION) 48

FIGURE 17 NORTH AMERICA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY COUNTRY, 2021 (% SHARE) 49

FIGURE 18 NORTH AMERICA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY COUNTRY, 2021 VS 2030

(USD MILLION) 50

FIGURE 19 NORTH AMERICA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018-2030

(USD MILLION) 51

FIGURE 20 NORTH AMERICA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018-2030

(USD MILLION) 52

FIGURE 21 NORTH AMERICA AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018-2030

(USD MILLION) 53

FIGURE 22 EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY COUNTRY, 2021 (% SHARE) 57

FIGURE 23 EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY COUNTRY, 2021 VS 2030 (USD MILLION) 58

FIGURE 24 EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018-2030 (USD MILLION) 59

FIGURE 25 EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018-2030 (USD MILLION) 60

FIGURE 26 EUROPE AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018-2030

(USD MILLION) 61

FIGURE 27 ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY COUNTRY, 2021 (% SHARE) 70

FIGURE 28 ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY COUNTRY, 2021 VS 2030 (USD MILLION) 71

FIGURE 29 ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018-2030

(USD MILLION) 72

FIGURE 30 ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018-2030 (USD MILLION) 73

FIGURE 31 ASIA-PACIFIC AUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL, 2018-2030

(USD MILLION) 74

FIGURE 32 MIDDLE EAST & AFRICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018-2030

(USD MILLION) 83

FIGURE 33 MIDDLE EAST & AFRICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018-2030

(USD MILLION) 84

FIGURE 34 MIDDLE EAST & AFRICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018-2030 (USD MILLION) 85

FIGURE 35 LATIN AMERICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY HARDWARE TYPE, 2018-2030

(USD MILLION) 87

FIGURE 36 LATIN AMERICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY APPLICATION, 2018-2030

(USD MILLION) 88

FIGURE 37 LATIN AMERICAAUGMENTED REALITY AND VIRTUAL REALITY HARDWARE MARKET, BY INDUSTRY VERTICAL,

2018-2030 (USD MILLION) 89

FIGURE 38 GLOBAL AUGMENTED AND VIRTUAL REALITY MARKET: COMPETITIVE BENCHMARKING 91

FIGURE 39 VENDOR SHARE ANALYSIS, 2021 (%) 92

FIGURE 40 OCULUS VR (META): FINANCIAL OVERVIEW SNAPSHOT 96

FIGURE 41 OCULUS VR (META): SWOT ANALYSIS 97

FIGURE 42 SAMSUNG ELECTRONICS CO., LTD: FINANCIAL OVERVIEW SNAPSHOT 99

FIGURE 43 SAMSUNG ELECTRONICS CO., LTD: SWOT ANALYSIS 100

FIGURE 44 NXP SEMICONDUCTORS N.V: FINANCIAL OVERVIEW SNAPSHOT 103

FIGURE 45 NXP SEMICONDUCTORS N.V: SWOT ANALYSIS 104

FIGURE 46 BOSCH SENSORTEC GMBH (BOSCH GROUP): FINANCIAL OVERVIEW SNAPSHOT 106

FIGURE 47 BOSCH SENSORTEC GMBH (BOSCH GROUP): SWOT ANALYSIS 107

FIGURE 48 SONY CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 111

FIGURE 49 SONY CORPORATION: SWOT ANALYSIS 112

FIGURE 50 HTC CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 115

FIGURE 51 HTC CORPORATION: SWOT ANALYSIS 117

FIGURE 52 TCL TECHNOLOGY: FINANCIAL OVERVIEW SNAPSHOT 119

FIGURE 53 TCL TECHNOLOGY: SWOT ANALYSIS 120

FIGURE 54 VUZIX: FINANCIAL OVERVIEW SNAPSHOT 123

FIGURE 55 VUZIX: SWOT ANALYSIS 124

FIGURE 56 QUALCOM TECHNOLOGIES INC.: FINANCIAL OVERVIEW SNAPSHOT 126

FIGURE 57 QUALCOM TECHNOLOGIES INC.: SWOT ANALYSIS 127

FIGURE 58 SEIKO EPSON CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 128

FIGURE 59 SEIKO EPSON CORPORATION: SWOT ANALYSIS 129

FIGURE 60 PENUMBRA, INC: FINANCIAL OVERVIEW SNAPSHOT 131

FIGURE 61 PENUMBRA, INC: SWOT ANALYSIS 132

FIGURE 62 GOOGLE LLC: FINANCIAL OVERVIEW SNAPSHOT 137

FIGURE 63 GOOGLE LLC: SWOT ANALYSIS 138