米国の枕市場調査レポート : 2030年までの予測

US Pillow Market Research Report Forecast to 2032

Major Players
A pillow is a support of the body at rest for comfort, therapy, or decoration. Pillows are used in different variations by many species, including humans. Pillows that aid sleeping are a form of bedding that supports the head and neck. Other types of pillows are designed to support the body when lying down or sitting. There are also pillows that consider human body shape for increased comfort during sleep. Decorative pillows used on beds, couches, or chairs are sometimes referred to as cushions.
The US pillows market is driven by several factors. One of the key drivers is the growing hotel industry, which has increased the demand for bedding essentials such as pillows. The construction of new hotels and the growth of the travel and tourism sector have contributed to this demand. Another significant driver is the increasing number of vendors and their diversified product offerings. These vendors are focusing on product delivery through multiple distribution channels to compete in the market. Consumers are becoming more aware of the health benefits offered by different types of pillows, such as memory foam pillows that enable proper spinal alignment, and cervical pillows known for their pain-relieving properties. This rising awareness and demand for health-beneficial pillows are also driving the growth of the pillows market.

Market Segmentation
Based on by Product Type, US Pillows Market is segmented into Feather Pillows, Down Pillows, Memory Foam, Pillows, Latex Pillows, Synthetic Pillows, and Others.

Based on by Design, US Pillows Market is segmented into Ergonomic Pillows and Normal Pillows. The Ergonomic Pillows segment is further classified into Contour Pillows, Wedge Style Pillows, and Others.

Based on by Pillow Sizes, US Pillows Market is segmented into Standard, Super standard, Queen, King, European, and Others.

Based on by Nature, US Pillows Market is segmented into Eco-Friendly Pillows and Regular.

Based on by Distribution Channel, US Pillows Market is segmented into Supermarkets & Hypermarkets, Specialty Stores, Online, and Others.

Major Players

These include Hollander Sleep & Décor, American Textile Company, Leesa Sleep, Mediflow USA, Snuggle-Pedic, Gio Clavis, Malouf, Coop, Tempur-Pedic North America, Llc., And Mypillow.

Table of Contents
1 EXECUTIVE SUMMARY ………………………………………………………………………………………………… 17
2 MARKET INTRODUCTION ……………………………………………………………………………………………… 19
2.1 DEFINITION ………………………………………………………………………………………………………………………………………………………. 19
2.2 SCOPE OF THE STUDY …………………………………………………………………………………………………………………………………… 19
2.3 RESEARCH OBJECTIVE …………………………………………………………………………………………………………………………………. 19
2.4 MARKET STRUCTURE ……………………………………………………………………………………………………………………………………. 20
3 RESEARCH METHODOLOGY ………………………………………………………………………………………… 21
3.1 OVERVIEW………………………………………………………………………………………………………………………………………………………… 21
3.2 DATA FLOW ……………………………………………………………………………………………………………………………………………………… 23
3.2.1 Data Mining Process ………………………………………………………………………………………………………………………………….. 23
3.3 PURCHASED DATABASE: ………………………………………………………………………………………………………………………………. 24
3.4 SECONDARY SOURCES: …………………………………………………………………………………………………………………………………. 25
3.4.1 Secondary Research data flow: …………………………………………………………………………………………………………………… 26
3.5 PRIMARY RESEARCH: ……………………………………………………………………………………………………………………………………. 27
3.5.1 Primary Research DATA FLOW: ………………………………………………………………………………………………………………….. 28
3.5.2 Primary Research: Number of Interviews conducted …………………………………………………………………………………….. 29
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: …………………………………………………………………………………….. 29
3.6.1 Revenue Analysis Approach ……………………………………………………………………………………………………………………….. 29
3.7 DATA FORECASTING ……………………………………………………………………………………………………………………………………… 30
3.7.1 Data forecasting Technique ………………………………………………………………………………………………………………………… 30
3.8 DATA MODELING …………………………………………………………………………………………………………………………………………….. 31
3.8.1 microeconomic factor analysis: …………………………………………………………………………………………………………………… 31
3.8.2 Data modeling: ………………………………………………………………………………………………………………………………………….. 31
3.9 TEAMS AND ANALYST CONTRIBUTION ……………………………………………………………………………………………………. 32
4 MARKET DYNAMICS …………………………………………………………………………………………………….. 33
4.1 INTRODUCTION ……………………………………………………………………………………………………………………………………………….. 33
4.2 GROWTH PARAMETERS MAPPED – DRIVERS …………………………………………………………………………………………… 34
4.2.1 THE RISING POPULARITY OF MEMORY FOAM PILLOWS ……………………………………………………………………………….. 34
4.2.2 Health Awareness Spurs Interest in Ergonomic and Allergen-Free Pillows ………………………………………………………… 34
4.2.3 Diversified range by vendors……………………………………………………………………………………………………………………….. 35
4.3 WHAT ARE THE CHALLENGES FACED BY INDUSTRY PARTICIPANTS? …………………………………………….. 36
4.3.1 Increased competition from imports ……………………………………………………………………………………………………………. 36

4.3.2 Low-Quality Pillows Pose Health Risks, Impeding Market Growth ……………………………………………………………………. 37
4.4 RESTRAINTS …………………………………………………………………………………………………………………………………………………….. 37
4.4.1 High Supply of Counterfeit and Fake Products ………………………………………………………………………………………………. 37
4.4.2 Rising Raw Material Costs restraint Growth of US Pillow Market …………………………………………………………………….. 38
4.5 OPPORTUNITIES ……………………………………………………………………………………………………………………………………………… 39
4.5.1 Expansion of Online Retail and E-Commerce ………………………………………………………………………………………………… 39
4.5.2 Sustainable Choices give opportunity in the market Growth ……………………………………………………………………………. 40
4.6 STRATEGIC INSIGHTS ……………………………………………………………………………………………………………………………………. 41
4.6.1 Technology Update ……………………………………………………………………………………………………………………………………. 41
4.6.2 Regional Markets to Lookout For …………………………………………………………………………………………………………………. 42
4.7 REGULATORY UPDATE ………………………………………………………………………………………………………………………………….. 42
4.8 MARKET TRENDS ……………………………………………………………………………………………………………………………………………. 43
4.9 IMPACT ANALYSIS OF COVID-19 …………………………………………………………………………………………………………………. 43
4.9.1 IMPACT ON THE OVERALL FURNISHING INDUSTRY ……………………………………………………………………………………… 43
4.9.1.1 ECONOMIC IMPACT …………………………………………………………………………………………………………………………… 44
4.9.2 IMPACT ON US PILLOWS MARKET ……………………………………………………………………………………………………………… 45
4.9.3 IMPACT ON THE SUPPLY CHAIN OF PILLOWS ……………………………………………………………………………………………… 45
4.9.4 IMPACT ON MARKET DEMAND FOR PILLOWS ……………………………………………………………………………………………… 46
4.9.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN ………………………………………………………………………………………. 46
4.9.4.2 CONSUMER SENTIMENTS ………………………………………………………………………………………………………………….. 47
4.9.5 IMPACT ON PRICING OF PILLOWS ………………………………………………………………………………………………………………. 47
4.9.6 CONSUMER BEHAVIOUR ANALYSIS …………………………………………………………………………………………………………….. 48
4.9.6.1 Consumer Surveys …………………………………………………………………………………………………………………………….. 48
4.9.6.2 Survey Methodology ………………………………………………………………………………………………………………………….. 48
4.9.6.3 Consumer Insights …………………………………………………………………………………………………………………………….. 48
4.9.7 demographics ANALYSIS……………………………………………………………………………………………………………………………. Error! Bookmark not defined.
4.9.8 Pillow Users by Age Group: …………………………………………………………………………………………………………………………. 50
5 MARKET FACTOR ANALYSIS ………………………………………………………………………………………… 67
5.1 VALUE CHAIN ANALYSIS ……………………………………………………………………………………………………………………………… 67
5.1.1 Raw Materials …………………………………………………………………………………………………………………………………………… 67
5.1.2 Manufacturing / Production/ Processing ……………………………………………………………………………………………………… 68
5.1.3 Packing ……………………………………………………………………………………………………………………………………………………. 68
5.2 SUPPLY CHAIN ANALYSIS ……………………………………………………………………………………………………………………………. 69
5.3 PARTICIPANTS (AT DIFFERENT NODES) …………………………………………………………………………………………………… 70
5.3.1 Raw material suppliers ………………………………………………………………………………………………………………………………. 70

5.3.2 Manufacturers ………………………………………………………………………………………………………………………………………….. 70
5.3.3 Distribution Channel ………………………………………………………………………………………………………………………………….. 71
5.3.4 Pillow sizes ………………………………………………………………………………………………………………………………………………. 71
5.3.5 Integration Levels ……………………………………………………………………………………………………………………………………… 72
5.3.6 Key Issues Addressed (Key Success Factors) ……………………………………………………………………………………………….. 72
5.4 PORTER’S FIVE FORCES MODEL ………………………………………………………………………………………………………………….. 73
5.4.1 Bargaining Power of Suppliers …………………………………………………………………………………………………………………….. 73
5.4.2 Bargaining Power of Buyers ………………………………………………………………………………………………………………………… 74
5.4.3 Threat of New Entrants ………………………………………………………………………………………………………………………………. 74
5.4.4 Threat of Substitutes …………………………………………………………………………………………………………………………………. 74
5.4.5 Intensity of Rivalry …………………………………………………………………………………………………………………………………….. 75
5.5 REGULATORY LANDSCAPE ………………………………………………………………………………………………………………………….. 75
5.5.1 INTRODUCTION: ……………………………………………………………………………………………………………………………………….. 75
6 US PILLOWS MARKET, BY PRODUCT TYPE …………………………………………………………………… 78
6.1 INTRODUCTION ……………………………………………………………………………………………………………………………………………….. 78
6.2 FEATHER PILLOWS ………………………………………………………………………………………………………………………………………… 80
6.3 DOWN PILLOWS ………………………………………………………………………………………………………………………………………………. 81
6.4 MEMORY FOAM PILLOWS …………………………………………………………………………………………………………………………….. 81
6.5 LATEX PILLOWS ………………………………………………………………………………………………………………………………………………. 82
6.6 SYNTHETIC PILLOWS …………………………………………………………………………………………………………………………………….. 82
6.7 OTHERS …………………………………………………………………………………………………………………………………………………………….. 83
7 US PILLOWS MARKET, BY TYPE …………………………………………………………………………………… 84
7.1 INTRODUCTION ……………………………………………………………………………………………………………………………………………….. 84
7.2 ADJUSTABLE PILLOWS …………………………………………………………………………………………………………………………………. 85
7.3 NON-ADJUSTABLE PILLOWS ……………………………………………………………………………………………………………………….. 86
8 US PILLOWS MARKET, BY DESIGN ……………………………………………………………………………….. 87
8.1 INTRODUCTION ……………………………………………………………………………………………………………………………………………….. 87
8.2 ERGONOMIC PILLOWS …………………………………………………………………………………………………………………………………… 89
8.3 CONTOUR PILLOWS ……………………………………………………………………………………………………………………………………….. 89
8.4 WEDGE STYLE PILLOWS ……………………………………………………………………………………………………………………………….. 89
8.5 OTHERS …………………………………………………………………………………………………………………………………………………………….. 90
8.6 NORMAL PILLOWS ………………………………………………………………………………………………………………………………………….. 90
9 US PILLOWS MARKET, BY PILLOW SIZES …………………………………………………………………….. 91
9.1 INTRODUCTION ……………………………………………………………………………………………………………………………………………….. 91
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9.2 STANDARD ……………………………………………………………………………………………………………………………………………………….. 93
9.3 SUPER STANDARD ………………………………………………………………………………………………………………………………………….. 93
9.4 QUEEN ……………………………………………………………………………………………………………………………………………………………….. 94
9.5 KING …………………………………………………………………………………………………………………………………………………………………… 94
9.6 EUROPEAN ……………………………………………………………………………………………………………………………………………………….. 95
9.7 OTHERS …………………………………………………………………………………………………………………………………………………………….. 95
10 US PILLOWS MARKET, BY CATEGORY ………………………………………………………………………….. 96
10.1 INTRODUCTION ……………………………………………………………………………………………………………………………………………….. 96
10.2 SMART PILLOWS …………………………………………………………………………………………………………………………………………….. 97
10.3 STANDARD PILLOWS ……………………………………………………………………………………………………………………………………… 98
11 US PILLOWS MARKET, BY NATURE ………………………………………………………………………………. 99
11.1 INTRODUCTION ……………………………………………………………………………………………………………………………………………….. 99
11.2 ECO-FRIENDLY PILLOWS ………………………………………………………………………………………………………………………………. 100
11.3 REGULAR ………………………………………………………………………………………………………………………………………………………….. 101
12 US PILLOWS MARKET, BY DISTRIBUTION CHANNEL …………………………………………………….. 102
12.1 INTRODUCTION ……………………………………………………………………………………………………………………………………………….. 102
12.2 SUPERMARKETS & HYPERMARKETS ………………………………………………………………………………………………………… 103
12.3 SPECIALTY STORES ……………………………………………………………………………………………………………………………………….. 104
12.4 ONLINE ……………………………………………………………………………………………………………………………………………………………… 104
12.5 OTHERS …………………………………………………………………………………………………………………………………………………………….. 105
13 COMPETITIVE LANDSCAPE ………………………………………………………………………………………….. 107
13.1 OVERVIEW………………………………………………………………………………………………………………………………………………………… 107
13.2 COMPETITIVE BENCHMARKING …………………………………………………………………………………………………………………. 108
13.3 KEY PLAYERS MARKET SHARE ANALYSIS ………………………………………………………………………………………………. 109
13.3.1 US PILLOWS MARKEt, 2022 (%) …………………………………………………………………………………………………………………… 109
13.4 KEY DEVELOPMENT IN THE US PILLOWS MARKET ……………………………………………………………………………….. 109
13.4.1 Product Launch/development …………………………………………………………………………………………………………………….. 109
13.4.2 ACqusition ………………………………………………………………………………………………………………………………………………… 110
13.4.3 Partnership……………………………………………………………………………………………………………………………………………….. 111
14 COMPANY PROFILES …………………………………………………………………………………………………… 112
14.1 HOLLANDER SLEEP & DÉCOR, ……………………………………………………………………………………………………………………… 112
14.1.1 COMPANY OVERVIEW ……………………………………………………………………………………………………………………………….. 112
14.1.2 FINANCIAL OVERVIEW ………………………………………………………………………………………………………………………………. 112
14.1.3 PRODUCTS OFFERED ………………………………………………………………………………………………………………………………… 113
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14.1.4 KEY DEVELOPMENTS ………………………………………………………………………………………………………………………………… 114
14.1.5 SWOT analysis ………………………………………………………………………………………………………………………………………….. 114
14.1.6 KEY STRATEGIES ………………………………………………………………………………………………………………………………………. 115
14.2 AMERICAN TEXTILE COMPANY ………………………………………………………………………………………………………………….. 116
14.2.1 COMPANY OVERVIEW ……………………………………………………………………………………………………………………………….. 116
14.2.2 FINANCIAL OVERVIEW ………………………………………………………………………………………………………………………………. 116
14.2.3 PRODUCTS OFFERED ………………………………………………………………………………………………………………………………… 117
14.2.4 KEY DEVELOPMENTS ………………………………………………………………………………………………………………………………… 117
14.2.5 SWOT ANALYSIS ……………………………………………………………………………………………………………………………………….. 118
14.2.6 KEY STRATEGIES ………………………………………………………………………………………………………………………………………. 118
14.3 LEESA SLEEP ……………………………………………………………………………………………………………………………………………………. 119
14.3.1 COMPANY OVERVIEW ……………………………………………………………………………………………………………………………….. 119
14.3.2 FINANCIAL OVERVIEW ………………………………………………………………………………………………………………………………. 119
14.3.3 PRODUCTS OFFERED ………………………………………………………………………………………………………………………………… 119
14.3.4 KEY DEVELOPMENTS ………………………………………………………………………………………………………………………………… 120
14.3.5 SWOT analysis ………………………………………………………………………………………………………………………………………….. 121
14.3.6 KEY STRATEGIES ………………………………………………………………………………………………………………………………………. 121
14.4 MEDIFLOW USA ………………………………………………………………………………………………………………………………………………. 122
14.4.1 COMPANY OVERVIEW ……………………………………………………………………………………………………………………………….. 122
14.4.2 FINANCIAL OVERVIEW ………………………………………………………………………………………………………………………………. 122
14.4.3 PRODUCTS OFFERED ………………………………………………………………………………………………………………………………… 123
14.4.4 KEY DEVELOPMENTS ………………………………………………………………………………………………………………………………… 123
14.4.5 SWOT analysis ………………………………………………………………………………………………………………………………………….. 124
14.4.6 KEY STRATEGIES ………………………………………………………………………………………………………………………………………. 124
14.5 SNUGGLE-PEDIC ……………………………………………………………………………………………………………………………………………… 125
14.5.1 COMPANY OVERVIEW ……………………………………………………………………………………………………………………………….. 125
14.5.2 FINANCIAL OVERVIEW ………………………………………………………………………………………………………………………………. 125
14.5.3 PRODUCTS OFFERED ………………………………………………………………………………………………………………………………… 126
14.5.4 KEY DEVELOPMENTS ………………………………………………………………………………………………………………………………… 126
14.5.5 SWOT analysis ………………………………………………………………………………………………………………………………………….. 127
14.5.6 KEY STRATEGIES ………………………………………………………………………………………………………………………………………. 127
14.6 GIO CLAVIS ……………………………………………………………………………………………………………………………………………………….. 128
14.6.1 COMPANY OVERVIEW ……………………………………………………………………………………………………………………………….. 128
14.6.2 FINANCIAL OVERVIEW ………………………………………………………………………………………………………………………………. 128
14.6.3 PRODUCTS OFFERED ………………………………………………………………………………………………………………………………… 128
14.6.4 KEY DEVELOPMENTS ………………………………………………………………………………………………………………………………… 129
14.6.5 SWOT analysis ………………………………………………………………………………………………………………………………………….. 129
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14.6.6 KEY STRATEGIES ………………………………………………………………………………………………………………………………………. 129
14.7 MALOUF ……………………………………………………………………………………………………………………………………………………………. 130
14.7.1 FINANCIAL OVERVIEW ………………………………………………………………………………………………………………………………. 130
14.7.2 PRODUCTS OFFERED ………………………………………………………………………………………………………………………………… 130
14.7.3 KEY DEVELOPMENTS ………………………………………………………………………………………………………………………………… 131
14.7.4 SWOT analysis ………………………………………………………………………………………………………………………………………….. 132
14.7.5 KEY STRATEGIES ………………………………………………………………………………………………………………………………………. 132
14.8 COOP ………………………………………………………………………………………………………………………………………………………………….. 133
14.8.1 COMPANY OVERVIEW ……………………………………………………………………………………………………………………………….. 133
14.8.2 FINANCIAL OVERVIEW ………………………………………………………………………………………………………………………………. 133
14.8.3 PRODUCTS OFFERED ………………………………………………………………………………………………………………………………… 133
14.8.4 KEY DEVELOPMENTS ………………………………………………………………………………………………………………………………… 134
14.8.5 SWOT analysis ………………………………………………………………………………………………………………………………………….. 134
14.8.6 KEY STRATEGIESf……………………………………………………………………………………………………………………………………… 135
14.9 TEMPUR-PEDIC NORTH AMERICA, LLC. ……………………………………………………………………………………………………. 136
14.9.1 COMPANY OVERVIEW ……………………………………………………………………………………………………………………………….. 136
14.9.2 FINANCIAL OVERVIEW ………………………………………………………………………………………………………………………………. 137
14.9.3 PRODUCTS OFFERED ….

LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 32
TABLE 2 US PILLOWS MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 79
TABLE 3 US PILLOWS MARKET, BY PRODUCT TYPE, 2018-2032 (MILLION UNITS) 79
TABLE 4 US PILLOWS MARKET, BY TYPE, 2018-2032 (USD MILLION) 84
TABLE 5 US PILLOWS MARKET, BY TYPE, 2018-2032 (MILLION UNITS) 84
TABLE 6 US PILLOWS MARKET, BY DESIGN, 2018-2032 (USD MILLION) 87
TABLE 7 US PILLOWS MARKET, BY DESIGN, 2018-2032 (MILLION UNITS) 88
TABLE 8 US PILLOWS MARKET, BY ERGONOMIC PILLOWS, 2018-2032 (USD MILLION) 88
TABLE 9 US PILLOWS MARKET, BY ERGONOMIC PILLOWS, 2018-2032 (MILLION UNITS) 88
TABLE 10 US PILLOWS MARKET, BY PILLOW SIZES, 2018-2032 (USD MILLION) 92
TABLE 11 US PILLOWS MARKET, BY PILLOW SIZES, 2018-2032 (MILLION UNITS) 92
TABLE 12 US PILLOWS MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 96
TABLE 13 US PILLOWS MARKET, BY CATEGORY, 2018-2032 (MILLION UNITS) 96
TABLE 14 US PILLOWS MARKET, BY NATURE, 2018-2032 (USD MILLION) 99
TABLE 15 US PILLOWS MARKET, BY NATURE, 2018-2032 (MILLION UNITS) 99
TABLE 16 US PILLOWS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 102
TABLE 17 US PILLOWS MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (MILLION UNITS) 103
TABLE 18 PRODUCT LAUNCH/DEVELOPMENT 109
TABLE 19 ACQUISITION 110
TABLE 20 PARTNERSHIP 111
TABLE 21 HOLLANDER SLEEP & DÉCOR.: PRODUCTS OFFERED 113
TABLE 22 HOLLANDER SLEEP & DÉCOR.: KEY DEVELOPMENTS 114
TABLE 23 AMERICAN TEXTILE COMPANY.: PRODUCTS OFFERED 117
TABLE 24 LEESA SLEEP.: PRODUCTS OFFERED 119
TABLE 25 LEESA SLEEP.: KEY DEVELOPMENTS 120
TABLE 26 MEDIFLOW USA.: PRODUCTS OFFERED 123
TABLE 27 SNUGGLE-PEDIC.: PRODUCTS OFFERED 126
TABLE 28 SNUGGLE-PEDIC.: KEY DEVELOPMENTS 126
TABLE 29 GIO CLAVIS.: PRODUCTS OFFERED 128
TABLE 30 MALOUF.: PRODUCTS OFFERED 130
TABLE 31 MALOUF.: KEY DEVELOPMENTS 131
TABLE 32 COOP.: PRODUCTS OFFERED 133
TABLE 33 TEMPUR-PEDIC NORTH AMERICA, LLC.: PRODUCTS OFFERED 137
TABLE 34 TEMPUR-PEDIC NORTH AMERICA, LLC.: KEY DEVELOPMENTS 138
TABLE 35 MYPILLOW.: PRODUCTS OFFERED 140

LIST OF FIGURES
FIGURE 1 US PILLOWS MARKET: STRUCTURE 20
FIGURE 2 US PILLOWS MARKET: MARKET GROWTH FACTOR ANALYSIS (2022-2032) 33
FIGURE 3 DRIVER IMPACT ANALYSIS (2023-2032) 36
FIGURE 4 RESTRAINT IMPACT ANALYSIS (2022-2032) 39
FIGURE 5 OPPORTUNITY IMPACT FORECAST 41
FIGURE 6 CHILDREN (0-15 YEARS) 51
FIGURE 7 15–35-YEAR AGE GROUP 53
FIGURE 8 MIDDLE-AGED ADULTS (35-60 YEARS) 54
FIGURE 9 SENIORS 65+ 56
FIGURE 10 PILLOW USERS BY GENDER 57
FIGURE 11 ADJUSTABLE PILLOWS USERS BY GENDERS 59
FIGURE 12 NON-ADJUSTABLE PILLOWS USERS BY GENDERS 60
FIGURE 13 SUPPLY CHAIN ANALYSIS: US PILLOWS MARKET 67
FIGURE 14 SUPPLY CHAIN ANALYSIS: US PILLOWS MARKET 69
FIGURE 15 PORTER’S FIVE FORCES MODEL: US PILLOWS MARKET 73
FIGURE 16 US PILLOWS MARKET, BY PRODUCT TYPE, SEGMENT ATTARCTIVENESS ANALYSIS 78
FIGURE 17 US PILLOWS MARKET, BY PRODUCT TYPE, 2022 (% SHARE) 80
FIGURE 18 US PILLOWS MARKET, BY TYPE, SEGMENT ATTARCTIVENESS ANALYSIS 84
FIGURE 19 US PILLOWS MARKET, BY TYPE, 2022 (% SHARE) 85
FIGURE 20 US PILLOWS MARKET, BY DESIGN, SEGMENT ATTARCTIVENESS ANALYSIS 87
FIGURE 21 US PILLOWS MARKET, BY DESIGN, 2022 (% SHARE) 88
FIGURE 22 US PILLOWS MARKET, BY PILLOW SIZES, SEGMENT ATTARCTIVENESS ANALYSIS 91
FIGURE 23 US PILLOWS MARKET, BY PILLOW SIZES, 2022 (% SHARE) 92
FIGURE 24 US PILLOWS MARKET, BY CATEGORY, SEGMENT ATTARCTIVENESS ANALYSIS 96
FIGURE 25 US PILLOWS MARKET, BY CATEGORY, 2022 (% SHARE) 97
FIGURE 26 US PILLOWS MARKET, BY NATURE, SEGMENT ATTARCTIVENESS ANALYSIS 99
FIGURE 27 US PILLOWS MARKET, BY NATURE, 2022 (% SHARE) 100
FIGURE 28 US PILLOWS MARKET, BY DISTRIBUTION CHANNEL, SEGMENT ATTARCTIVENESS ANALYSIS 102
FIGURE 29 US PILLOWS MARKET, BY DISTRIBUTION CHANNEL, 2022 (% SHARE) 103
FIGURE 30 BENCHMARKING OF MAJOR COMPETITORS 108
FIGURE 31 KEY PLAYERS MARKET SHARE ANALYSIS, 2022 (%) 109
FIGURE 32 HOLLANDER SLEEP & DÉCOR.: SWOT ANALYSIS 114
FIGURE 33 AMERICAN TEXTILE COMPANY: SWOT ANALYSIS 118
FIGURE 34 LEESA SLEEP.: SWOT ANALYSIS 121
FIGURE 35 MEDIFLOW USA.: SWOT ANALYSIS 124
FIGURE 36 SNUGGLE-PEDIC.: SWOT ANALYSIS 127
FIGURE 37 GIO CLAVIS.: SWOT ANALYSIS 129
FIGURE 38 MALOUF.: KG: SWOT ANALYSIS 132
FIGURE 39 COOP.: SWOT ANALYSIS 134
FIGURE 40 TEMPUR-PEDIC NORTH AMERICA, LLC.: SWOT ANALYSIS 138
FIGURE 41 MYPILLOW.: SWOT ANALYSIS 141