日本のソーシャルコマース市場データブック　2023年第2四半期

Report Description

According to PayNXT360, social commerce industry in Japan is expected to grow by 10.0% on annual basis to reach US$15.75 billion in 2023.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 11.8% during 2023-2028. The social commerce GMV in the country will increase from US$15.75 billion in 2023 to reach US$27.54 billion by 2028.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at Japan level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Scope

This report provides in-depth, data-centric analysis of social commerce in Japan. Below is a summary of key market segments:

Japan Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028

Japan Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028

• Japan Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028
­–Clothing & Footwear
­–Beauty and Personal Care
­–Food & Grocery
­–Appliances and Electronics
­–Home Improvement
­–Travel
–Hospitality

• Japan Social Commerce Industry Market Size and Forecast by End Use Segment, 2019-2028
­–B2B
­–B2C
­–C2C

• Japan Social Commerce Industry Market Size and Forecast by End Use Device, 2019-2028
­–Mobile
­–Desktop

• Japan Social Commerce Industry Market Size and Forecast by Location, 2019-2028
­–Domestic
­–Cross Border

• Japan Social Commerce Industry Market Size and Forecast by Location, 2019-2028
­–Tier-1 Cities
­–Tier-2 Cities
­–Tier-3 Cities

• Japan Social Commerce Industry Market Size and Forecast by Payment Method, 2019-2028
­–Credit Card
­–Debit Card
­–Bank Transfer
­–Prepaid Card
­–Digital & Mobile Wallet
­–Other Digital Payment
­–Cash

• Japan Social Commerce Industry Market Size and Forecast by Platforms
–Video Commerce
–Social Network-Led Commerce
–Social Reselling
–Group Buying
–Product Review Platforms 

• Japan Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2022
­–By Age
­–By Income Level
­–By Gender

Reasons to buy

• In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028).

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.

Table of Contents

1. About this Report.
1.1. Summary
1.2. Methodology
1.3. Social Commerce Definitions
1.4. Disclaimer

2. Japan Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Japan Ecommerce – Gross Merchandise Value Trend Analysis, 2019-2028
2.2. Japan Ecommerce – Average Value Per Transaction Trend Analysis, 2019-2028
2.3. Japan Ecommerce – Transaction Volume Trend Analysis, 2019-2028

3. Japan Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Japan Social Commerce – Gross Merchandise Value Trend Analysis, 2019-2028
3.2. Japan Social Commerce – Transaction Volume Trend Analysis, 2019-2028
3.3. Japan Social Commerce – Average Value Per Transaction Trend Analysis, 2019-2028
3.4. Japan Social Commerce Market Share Analysis by Key Players, 2021

4. Japan Social Commerce Industry Market Size and Forecast by Retail Product Categories
4.1. Japan Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
4.2. Japan Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2019-2028
4.3. Japan Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2019-2028
4.4. Japan Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2019-2028
4.5. Japan Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2019-2028
4.6. Japan Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028
4.7. Japan Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2019-2028
4.8. Japan Social Commerce Hospitality – Gross Merchandise Value Trend Analysis, 2019-2028

5. Japan Social Commerce Industry Market Size and Forecast by End Use Segment
5.1. Japan Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
5.2. Japan Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2019-2028
5.3. Japan Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2019-2028
5.4. Japan Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2019-2028

6. Japan Social Commerce Industry Market Size and Forecast by End Use Device
6.1. Japan Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
6.2. Japan Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2019-2028
6.3. Japan Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2019-2028

7. Japan Social Commerce Industry Market Size and Forecast by Location
7.1. Japan Social Commerce Market Share by Location (%), 2022 Vs. 2028
7.2. Japan Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2019-2028
7.3. Japan Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2019-2028

8. Japan Social Commerce Industry Market Size and Forecast by Cities
8.1. Japan Social Commerce Market Share by Cities (%), 2022 Vs. 2028
8.2. Japan Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2019-2028
8.3. Japan Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2019-2028
8.4. Japan Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2019-2028

9. Japan Social Commerce Industry Market Size and Forecast by Payment Method
9.1. Japan Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
9.2. Japan Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2019-2028
9.3. Japan Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2019-2028
9.4. Japan Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2019-2028
9.5. Japan Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2019-2028
9.6. Japan Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2019-2028
9.7. Japan Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2019-2028
9.8. Japan Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2019-2028

10. Japan Social Commerce Industry Market Size and Forecast by Platforms
10.1. Japan Social Commerce Market Share by Platforms Method (%), 2022 Vs. 2028
10.2. Japan Social Commerce Platforms by Video Commerce (Live Stream + Pre-recorded) – Gross Merchandise Value Trend Analysis, 2019-2028
10.3. Japan Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2019-2028
10.4. Japan Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2019-2028
10.5. Japan Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2019-2028
10.6. Japan Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2019-2028

11. Japan Social Commerce Industry Market Size and Forecast by Contents
11.1. Japan Social Commerce Market Share by Contents (%), 2022 Vs. 2028
11.2. Japan Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2019-2028
11.3. Japan Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2019-2028
11.4. Japan Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2019-2028
11.5. Japan Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2019-2028
11.6. Japan Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2019-2028

12. Japan Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour
12.1. Japan Social Commerce Spend Share by Age Group, 2022
12.2. Japan Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2019-2028
12.3. Japan Social Commerce by Age Group – Millennials (28-44) – Gross Merchandise Value Trend Analysis, 2019-2028
12.4. Japan Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2019-2028
12.5. Japan Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2019-2028
12.6. Japan Social Commerce Share by Income Level, 2022
12.7. Japan Social Commerce Share by Gender, 2022

13. Further Reading
13.1. About PayNXT360
13.2. Related Research

Table 1: Japan Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 2: Japan Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Japan Ecommerce – Transaction Volume (Million), 2019-2028
Table 4: Japan Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Japan Social Commerce – Transaction Volume (Million), 2019-2028
Table 6: Japan Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 7: Japan Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Table 8: Japan Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Japan Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Japan Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Japan Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Japan Social Commerce Travel – Gross Merchandise Value (US$ Million), 2019-2028
Table 13: Japan Social Commerce Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Japan Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Japan Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 16: Japan Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Table 17: Japan Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Table 18: Japan Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Japan Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Japan Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Japan Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Japan Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Japan Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Japan Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Japan Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Japan Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Japan Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Japan Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Table 29: Japan Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Table 30: Japan Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Table 31: Japan Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2019-2028
Table 32: Japan Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Table 33: Japan Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2019-2028
Table 34: Japan Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2019-2028
Table 35: Japan Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2019-2028
Table 36: Japan Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 37: Japan Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Table 38: Japan Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2019-2028
Table 39: Japan Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2019-2028
Table 40: Japan Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2019-2028
Table 41: Japan Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 42: Japan Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 43: Japan Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 44: Japan Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Japan Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: Japan Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Japan Ecommerce – Transaction Volume (Million), 2019-2028
Figure 5: Japan Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 6: Japan Social Commerce – Transaction Volume (Million), 2019-2028
Figure 7: Japan Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 8: Japan Social Commerce – Market Share Analysis by Key Players (%), 2021
Figure 9: Japan Social Commerce Market Share by Retail Product Categories (%), 2022 Vs. 2028
Figure 10: Japan Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Figure 11: Japan Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Figure 12: Japan Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Figure 13: Japan Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Figure 14: Japan Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Figure 15: Japan Social Commerce Travel  – Gross Merchandise Value (US$ Million), 2019-2028
Figure 16: Japan Social Commerce Hospitality – Gross Merchandise Value (US$ Million), 2019-2028
Figure 17: Japan Social Commerce Market Share by End Use Segment (%), 2022 Vs. 2028
Figure 18: Japan Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: Japan Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 20: Japan Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 21: Japan Social Commerce Market Share by End Use Device (%), 2022 Vs. 2028
Figure 22: Japan Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Figure 23: Japan Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Figure 24: Japan Social Commerce Market Share by Location (%), 2022 Vs. 2028
Figure 25: Japan Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Figure 26: Japan Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Figure 27: Japan Social Commerce Market Share by Cities (%), 2022 Vs. 2028
Figure 28: Japan Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: Japan Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 30: Japan Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 31: Japan Social Commerce Market Share by Payment Method (%), 2022 Vs. 2028
Figure 32: Japan Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: Japan Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 34: Japan Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: Japan Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: Japan Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Figure 37: Japan Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 38: Japan Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2028
Figure 39: Japan Social Commerce Market Share by Platforms (%), 2022 Vs. 2028
Figure 40: Japan Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2019-2028
Figure 41: Japan Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 42: Japan Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2019-2028
Figure 43: Japan Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2019-2028
Figure 44: Japan Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2019-2028
Figure 45: Japan Social Commerce Market Share by Contents (%), 2022 Vs. 2028
Figure 46: Japan Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Figure 47: Japan Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2019-2028
Figure 48: Japan Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2019-2028
Figure 49: Japan Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2019-2028
Figure 50: Japan Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2019-2028
Figure 51: Japan Social Commerce Share by Age Group (%), 2022
Figure 52: Japan Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 53: Japan Social Commerce by Age Group – Millennials (28-44) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 54: Japan Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 55: Japan Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 56: Japan Social Commerce Share by Income Level  (%), 2022
Figure 57: Japan Social Commerce Share by Gender (%), 2022