世界のソーシャルコマース市場　2024年第3四半期

Summary

According to PayNXT360, global social commerce industry is expected to grow by 14.8% on annual basis to reach US$737.2 billion in 2023.

The global social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 12.5% during 2024-2029. The global social commerce GMV will increase from US$642.09 billion in 2023 to reach US$1,326.35 billion by 2029.

世界のソーシャルコマース業界は、予測期間中に着実に成長し、2024年から2029年の間に12.5％のCAGRを記録すると予想されています。世界のソーシャルコマースGMVは2023年の6,420億9,000万米ドルから増加し、2029年までに1兆3,263億5,000万米ドルに達すると予想されています。

Social commerce is transforming the global retail landscape, offering businesses new avenues to engage with consumers and drive sales. The integration of social media and e-commerce, the rise of live shopping events, the focus on younger audiences, personalization through data analytics, and the increasing importance of user-generated content are shaping the future of commerce worldwide. As the market evolves, brands must remain agile and innovative to capitalize on emerging opportunities and navigate the competitive landscape effectively.

The global social commerce landscape is transforming, blending social media interactions with online shopping experiences.

Identifying Key Trends and Developments

Integration of Social-Media and E-commerce

• Seamless Shopping Experience: Social media platforms are enhancing their shopping features, allowing users to discover and purchase products directly within the app. This integration fosters a more engaging shopping experience and encourages consumer participation in social commerce.
• Shift in Consumer Behaviour: The pandemic has accelerated the shift towards online shopping, with many consumers now relying on social media for product discovery and purchase. This change has established social commerce as a primary channel for retail engagement globally.

Rise of Live Shopping Events

• Interactive Engagement: Live shopping is gaining traction worldwide, with brands hosting interactive events on platforms like Instagram and TikTok. These live streams enable brands to showcase products in real-time, engage with viewers, and drive immediate sales.
• Influencer Partnerships: Brands leverage influencers to host live shopping events, capitalizing on their ability to engage audiences and drive sales through personal endorsements.

Focus on Younger Audiences

• Millennials and Gen Z Influence: Younger consumers, particularly Millennials and Gen Z, are leading the adoption of social commerce. Their familiarity with social media and preference for interactive content make them key brand targets.
• Authenticity and Community Engagement: To resonate with younger audiences, brands are focusing on authenticity and community engagement, utilizing user-generated content and interactive marketing strategies to build trust and loyalty.

Personalization Through Data Analytics

• Tailored Experiences: Brands increasingly use data analytics to understand consumer preferences and behaviours. This enables them to offer personalized product recommendations and targeted marketing strategies.
• Enhanced Customer Interaction: By leveraging insights from consumer data, brands can create more relevant and engaging shopping experiences, ultimately improving conversion rates and customer satisfaction.

Increasing Importance of User-Generated Content

• Building Trust: User-generated content (UGC) is vital in social commerce. Brands encourage customers to share their purchases’ reviews, photos, and videos, which serve as authentic endorsements and build trust among potential buyers.
• Community Building: UGC fosters a sense of community around brands, allowing consumers to connect and share their experiences, further enhancing brand loyalty.

Explore New Platforms and Partnerships

TikTok’s Expansion into Social Commerce

• Global Reach: TikTok is rapidly becoming a major player in the global social commerce landscape. The platform has introduced features that enable users to shop directly from videos, enhancing the shopping experience.
• Partnership with Shopify: TikTok’s partnership allows merchants to create shoppable posts, streamlining the purchasing process for users and expanding their reach worldwide.

Instagram’s Enhanced Shopping Features

• Direct Sales Integration: Instagram continues to enhance its shopping capabilities with features like Instagram Checkout and shoppable posts. These tools enable brands to sell products directly through their profiles, reducing the need for users to navigate away from the app.
• Visual Content Focus: The platform’s emphasis on visual content aligns perfectly with consumer preferences, making it a powerful channel for social commerce.

Facebook’s Marketplace Integration

• Local Business Engagement: Facebook’s Marketplace is evolving to support social commerce initiatives globally. The platform integrates shopping features that allow users to discover and purchase products from local businesses and brands.
• Community Building: This integration enhances user experience and fosters community engagement, enabling small businesses to reach a broader audience.

WhatsApp Business Integration

• Global Adoption: WhatsApp is becoming increasingly popular as a social commerce platform. Integrating payment functions and product discovery features allows businesses to facilitate purchases directly within the app.
• Direct Communication: The growing use of WhatsApp for business communications underscores the potential for further alliances in the social commerce space.

Identify Key Sectors Adopting Social Commerce

Fashion and Beauty

• Leading Adoption: The fashion and beauty sectors are globally at the forefront of social commerce adoption. Brands leverage platforms like Instagram and TikTok to showcase products through influencer partnerships and visually appealing content.
• Engagement through Aesthetics: The emphasis on aesthetics and personal expression resonates strongly with consumers in these categories, driving engagement and sales.

Food and Beverage

• Community Engagement: The food and beverage industry embrace social commerce by promoting products and engaging with consumers through social media. Brands share recipes, cooking tips, and user-generated content to foster a community around their products.
• Direct Sales Opportunities: Many food brands utilize social media platforms to facilitate direct sales, allowing consumers to order products seamlessly while engaging with content.

Home Goods and Décor

• Showcasing Products: The home goods sector increasingly utilizes social commerce to reach consumers interested in home improvement and decor. Brands showcase products through engaging content on social media, tapping into the growing interest in home aesthetics.
• Lifestyle Focus: By leveraging social media to share design tips and product showcases, brands can create a visually inspiring shopping experience that resonates with consumers.

Health and Wellness

• Connecting with Consumers: The health and wellness sector is leveraging social commerce to connect with consumers seeking fitness and wellness solutions. Brands use social media to share informative content, promote products, and engage with health-conscious audiences.
• Building Community: Brands foster communities around health and wellness topics, encouraging consumers to share their journeys and experiences, which enhances brand loyalty and engagement.

Highlight Key Major Acquisitions

Naver’s Acquisition of Poshmark

• Strategic Expansion: In 2022, Naver, the South Korean internet conglomerate, acquired Poshmark, a leading social commerce platform, for $1.2 billion. This acquisition highlights global players’ growing interest in social commerce and the potential for cross-border partnerships and expansion.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Scope

This title from PayNXT360 is a bundled offering, combining 20 reports (880 tables and 1140 charts).

Country reports in this bundled offering provide in-depth analysis of Social Commerce industry. Below is a summary of key market segments offered at country level:

Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

• Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029

­–Clothing & Footwear

­–Beauty and Personal Care

­–Food & Grocery

­–Appliances and Electronics

­–Home Improvement

­–Travel

–Hospitality

• Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029

­–B2B

­–B2C

­–C2C

• Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029

­–Mobile

­–Desktop

• Social Commerce Industry Market Size and Forecast by Location, 2020-2029

­–Domestic

­–Cross Border

• Social Commerce Industry Market Size and Forecast by Location, 2020-2029

­–Tier-1 Cities

­–Tier-2 Cities

­–Tier-3 Cities

• Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029

­–Credit Card

­–Debit Card

­–Bank Transfer

­–Prepaid Card

­–Digital & Mobile Wallet

­–Other Digital Payment

­–Cash

• Social Commerce Industry Market Size and Forecast by Platforms

–Video Commerce

–Social Network-Led Commerce

–Social Reselling

–Group Buying

–Product Review Platforms

• Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023

­–By Age

­–By Income Level

­–By Gender

Reason to buy

• In-Depth Insight into Social Commerce Market Dynamics: Gain a comprehensive understanding of social commerce market opportunities and significant trends, alongside projections for the 2020 to 2029 period. This insight is crucial for businesses looking to thrive in the expanding social commerce landscape.
• Detailed Analysis of Opportunities by End-Use Sectors: Investigate the market dynamics within various end-use sectors to identify and evaluate emerging opportunities. This analysis enables businesses to tailor their strategies effectively and capitalize on growth potential in the social commerce market.
• Formulate Targeted Social Commerce Strategies: Identify key growth segments and target specific opportunities to develop an effective social commerce strategy. Evaluate market-specific trends, drivers, and risks to ensure your approach aligns with consumer behaviors and preferences, ultimately enhancing engagement and conversions.

Companies Mentioned

Facebook, TikTok, Instagram, eBay Australia, JB Hi-Fi, BuyersCircle, Shopify Austria, Refurbed, wikifolio, kyddo, snooopit, Daraz, ShopUp, AjkerDeal, Evaly, Kazidomi, My Social Book, myShopi, Lokkal, Earnieland, YouTube, Facily, Zoop Brasil, LTK, Think Dirty, MILLIONS.CO, PopshopLive, ESCAPESwithYOU, Chile 360, Fantastic, Douyin Live Shopping, Taobao Live, Kuaishou, Pinduoduo, Taobao Marketplace, Elenas, Valienta, Unisport, My SkatePro, Flauntin, Brimore, Taager Shopping, Apprl, StyleDoubler, Swappie, Rue du Commerce, Smiirl, Sephora, mobile.de, Zalando, idealo, Tomigo, Greeks.Social, Broombids, Meesho, Shopsy, Twitter, Chilibeli, Aplikasi Super, Divar Shopping, Trumpet, Digikala, Popdeem, Irish Brands, Boards, Easy Social Shop, GROO, Bantoa, GreenApes, Comehome, Line, Linktree, Flip Fit, KiliShop, Copia, PG Mall, TikTok Seller, Sav.com, Truekeo.com, eBay, Orderchamp, Productpine, Jiji Nigeria, Sendbox, reselr.com, Resellee, cafe24 corp., Brainly, Ganymede SP. Z.o.o., Vkontakte, Youla, Shoppilot, Tajer, Fordeal, Shopee, Carousell, Mdada, atonzo, BabyGroup.co.za, TMON, Zigbang, Wemakeprice, Playtomic, 21Buttons, Moodyo, SHEIN, ImmoScout24, Inyova, Kkday, koo.live, LinkBy, Trendyol, TurkSey, The Luxury Closet, Zbooni, SellAnyCar.com, Floranow, LOOKK, Depop, AGORA, Company Shop, Amazon Shopping, Verishop and Verishop Mini, Zalo

Table of Contents

This tittle is a bundled offering provides detailed 20 reports, covering global insights along with data centric analysis at global and country level:

1. Global Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
2. Argentina Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
3. Australia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
4. Brazil Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
5. Canada Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
6. China Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
7. France Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
8. Germany Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
9. India Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
10. Italy Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
11. Mexico Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
12. Nigeria Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
13. Philippines Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
14. Russia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
15. South Africa Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
16. Thailand Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
17. United Arab Emirates Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
18. United Kingdom Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
19. United States Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
20. Vietnam Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

All the regional and country sections above follow the following table of contents covering 57 charts and 44 tables for each country / region:

About this Report

1.1. Summary

1.2. Methodology

1.3. Social Commerce Definitions

1.4. Disclaimer

Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators

2.1. Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029

2.2. Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029

2.3. Ecommerce – Transaction Volume Trend Analysis, 2020-2029

Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators

3.1. Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029

3.2. Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029

3.3. Social Commerce – Transaction Volume Trend Analysis, 2020-2029

3.4. Social Commerce Market Share Analysis by Key Players, 2023

Social Commerce Industry Market Size and Forecast by Location

4.1. Social Commerce Market Share by Location (%), 2023

4.2. Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029

4.3. Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029

Social Commerce Industry Market Size and Forecast by Product Categories

5.1. Social Commerce Market Share by Product Categories (%), 2023

5.2. Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029

5.3. Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029

5.4. Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029

5.5. Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029

5.6. Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029

5.7. Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029

5.8. Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029

Social Commerce Industry Market Size and Forecast by End Use Consumer Segment

6.1. Social Commerce Market Share by End Use Segment (%), 2023

6.2. Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029

6.3. Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029

6.4. Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029

Social Commerce Industry Market Size and Forecast by End Use Device

7.1. Social Commerce Market Share by End Use Device (%), 2023

7.2. Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029

7.3. Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029

Social Commerce Industry Market Size and Forecast by Cities

8.1. Social Commerce Market Share by Cities (%), 2023

8.2. Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029

8.3. Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029

8.4. Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029

Social Commerce Industry Market Size and Forecast by Payment Method

9.1. Social Commerce Market Share by Payment Method (%), 2023

9.2. Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029

9.3. Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029

9.4. Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029

9.5. Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029

9.6. Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029

9.7. Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029

9.8. Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029

Social Commerce Industry Market Size and Forecast by Platforms

10.1. Social Commerce Market Share by Platforms Method (%), 2023

10.2. Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029

10.3. Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029

10.4. Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029

10.5. Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029

10.6. Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029

Social Commerce Industry Market Size and Forecast by Contents

11.1. Social Commerce Market Share by Contents (%), 2023

11.2. Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029

11.3. Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029

11.4. Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029

11.5. Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029

11.6. Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029

Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour

12.1. Social Commerce Spend Share by Age Group, 2023

12.2. Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029

12.3. Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029

12.4. Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029

12.5. Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029

12.6. Social Commerce Share by Income Level, 2023

12.7. Social Commerce Share by Gender, 2023

Further Reading

13.1. About PayNXT360

13.2. Related Research

List Of Table

This bundled offering has 44 tables across 20 regional and country reports. All regional and country reports will have the following tables:

Table 1: Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029

Table 2: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029

Table 3: Ecommerce – Transaction Volume (Million), 2020-2029

Table 4: Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029

Table 5: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029

Table 6: Social Commerce – Transaction Volume (Million), 2020-2029

Table 7: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029

Table 8: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029

Table 9: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029

Table 10: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029

Table 11: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029

Table 12: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029

Table 13: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029

Table 14: Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029

Table 15: Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029

Table 16: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029

Table 17: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029

Table 18: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029

Table 19: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029

Table 20: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029

Table 21: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029

Table 22: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029

Table 23: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029

Table 24: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029

Table 25: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029

Table 26: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029

Table 27: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029

Table 28: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029

Table 29: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029

Table 30: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029

Table 31: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029

Table 32: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029

Table 33: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029

Table 34: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029

Table 35: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029

Table 36: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029

Table 37: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029

Table 38: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029

Table 39: Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029

Table 40: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029

Table 41: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029

Table 42: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029

Table 43: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029

Table 44: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029

List of figures

This bundled offering has 57 figures across 20 regional and country reports. All regional and country reports will have the following figures:

Figure 1: PayNXT360’s Methodology Framework

Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029

Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029

Figure 4: Ecommerce – Transaction Volume (Million), 2020-2029

Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029

Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029

Figure 7: Social Commerce – Transaction Volume (Million), 2020-2029

Figure 8: Social Commerce – Market Share Analysis by Key Players (%), 2023

Figure 9: Social Commerce Market Share by Location (%), 2023

Figure 10: Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2020-2029

Figure 11: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029

Figure 12: Social Commerce Market Share by Product Categories (%), 2023

Figure 13: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029

Figure 14: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029

Figure 15: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029

Figure 16: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029

Figure 17: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029

Figure 18: Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029

Figure 19: Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029

Figure 20: Social Commerce Market Share by End Use Segment (%), 2023

Figure 21: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029

Figure 22: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029

Figure 23: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029

Figure 24: Social Commerce Market Share by End Use Device (%), 2023

Figure 25: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029

Figure 26: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029

Figure 27: Social Commerce Market Share by Cities (%), 2023

Figure 28: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029

Figure 29: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029

Figure 30: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029

Figure 31: Social Commerce Market Share by Payment Method (%), 2023

Figure 32: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029

Figure 33: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029

Figure 34: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029

Figure 35: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029

Figure 36: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029

Figure 37: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029

Figure 38: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029

Figure 39: Social Commerce Market Share by Platforms Method (%), 2023

Figure 40: Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029

Figure 41: Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029

Figure 42: Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029

Figure 43: Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029

Figure 44: Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029

Figure 45: Social Commerce Market Share by Contents (%), 2023

Figure 46: Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029

Figure 47: Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029

Figure 48: Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029

Figure 49: Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029

Figure 50: Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029

Figure 51: Social Commerce Share by Age Group (%), 2023

Figure 52: Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029

Figure 53: Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029

Figure 54: Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029

Figure 55: Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029

Figure 56: Social Commerce Share by Income Level (%), 2023

Figure 57: Social Commerce Share by Gender (%), 2023

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